Hello everyone. Welcome to another

episode of Building Stacklist. I am here

with Nick today. What's actually funny

is Nick and I started around the same

time. So, maybe like a day apart.

>> Yeah.

>> I do Stacklist marketing and Nick

basically does everything sales. So, can

you tell us a little bit more Nick about

what the past month has been like?

>> Yeah, it's been a lot. A lot of fun.

It's been a lot of outreach to to really

kind of consolidate the idea into one

word. Outreach is really the the the

main goal right now. From a sales

growth, or I should say a growth lead

perspective, that's my my role here.

It's really just that. It's how do we

grow? How do we scale?

And how do we attract people to this

amazing product? And that's kind of

what's happening right now. We're really

focusing our efforts in two major

sectors, to be fair. And that's first

and foremost is the real estate sector.

Just because of the power of a real

estate agent in today's world. They

really are the epicenter for so many

pieces of commerce. And the product

Stacklist is really built well to let

these realtors become that hub and

become that kind of invaluable source

for everything.

And why real estate? Because if you

think about a real estate agent in the

real estate life cycle,

it's not like bubble gum. You're not

buying a new house, you know, every day,

every week. I mean, the the cycles of

relevancy, they're kind of how should I

say this? They're they're few and far

between. Sometimes years, sometimes

decades. So, if I'm paying attention to

my realtor only in that window, you

know, it's pretty limited. You know what

I mean? It's almost like we're there and

we're we're we're in their mind only for

those short short windows of time.

And so, what Stackless is trying to do

and why it's built so

beautifully for those real estate agents

is

they can maintain

the relevancy constantly.

Which is kind of interesting.

And what I mean by that is

for example, in my own house, we're

looking at painting our house. We've

been in our house 12, 13 years. The

house is starting to fade. So, I

actually went to my

my wife, who's a invaluable resource in

terms of the neighborhood, and said,

"Hey, who do we know that might know

some painters?" Oftentimes, people will

go to their realtor for things like

that, particularly in that time period.

So,

long story short, those lists of

painters, those lists of roofers, those

lists of home inspectors, when you're in

that window, are all lists that these

realtors inherently

have and own. And, you know, a lot of

them have them in maybe a binder,

you know, physically, the analog

realtors. Sometimes, the binder also

could look like a bunch of just emails

in a document on someone's a

spreadsheet, too. It varies, right? It

could be notes. It could be just all up

in in their mind. And so, what Stackless

allows in creating these cards of

vendors is, "Okay, I have all my

preferred partners here as vendor lists.

And I can put some notes about this

vendor or that vendor. Hey, they're

really expensive, but you get what you

pay for. Hey, they're on the cheaper

side, but they're quick and they're

efficient." You know, you can put those

notes into the cards. And then, that

realtor starts to accumulate all of

those cards. So, "Hey,

so-and-so wants some painters."

Realtor can simply go pull a card,

create a create a list, and flip it

over. Not to mention everything that's

happening on, you know, the actual home

or the buying, the neighborhood. There's

just an infinite amount of

possibilities.

Does that help understand kind of like a

little bit of what's going on?

>> Yeah, yeah, that paints a really good

picture. And Stacklist is for sure like

such a such a a useful product,

especially for real estate agents who

are always trying to send things and

they have a bunch of links saved

everywhere. So, it's really nice to have

them all in a hub. I'm curious, you've

been you've been Stacklist for a month

and like hearing you talk it's like you

know so much about the audience already.

So, I'm wondering how you did you know

real estate agents before? Like what is

your connection?

>> Yeah, yeah, that's so funny that you

asked that. My mother's a 30-year plus

realtor and I along the way have helped

support her in marketing efforts.

>> Is your mom on Stacklist?

>> Oh, absolutely. And she's a she's been

an incredible resource. And she is of

the older analog mentality who actually

does have the binders, right? In a

sense, right? And she has that local

knowledge all in her mind. So, bringing

her digitally into this space has just

been a real awakening for her. It's been

really good. So, then understanding her

her network,

um she said, "Hey, you know who could

really use this?" As she's becoming more

um adept uh you know, adept at using it.

She said, "You know who could use this?

You know who could use this? You know

who can use this?" And then

you know, it's kind [snorts] of build on

it on each other and it's been really

interesting.

>> I want to know what you see as sort of

the biggest challenge. And I can tell

you like from my perspective in

marketing, sometimes I feel like the

challenge isn't really so much like

getting people to use it once they know

what it does. It's sort of like

it is such a new way of doing anything,

but it sounds like things that have

existed before. So, like when you talk

about Stacklist, people can associate it

with like a bookmarking thing or like an

RSS feed or or a link in bio thing and

it's none of those things. So, that's

what I'm finding the hardest in my

marketing is like

>> Well, right. And what's so interesting

is you nailed that. Um there's nothing

like it yet. I mean, it it is what's so

neat about it is it is so unique to the

entire offering. I'm not talking about

what it does on the AI side. That's an

completely amazing

um

uh

advantage, right? But, like in terms of

the pure functionality, you know,

[snorts]

and we've heard Kyle mention this, it's

a little bit like this and it's a little

bit like that and it's a little bit like

this, but you from a marketer, it's like

well, how do you get information to

clients? How do you get information to

family members? How do you get

information to dear friends who are

going on a trip? And everyone has, you

know, their own system. Like, you know,

there's so many different variables

there. So, it's like, how do you make it

relevant

to them that it's like this, but it's

that? So, you have to

you know, you have to organically pull

okay, it's a facial tissue and you use

it when you have a sneeze. What is

Kleenex? I've never heard of

right? Before Kleenex was like owning

the category, you're like, what is this?

Right? So, it's kind of the same thing.

There's nothing like it, yet. So, you

have to pull like relevant like touch

points from every audience member and

that is so different and varied.

And and and that's that's another aspect

of you know, landing a sales message,

landing a marketing message because of

the variety and the age and the wisdom

and the preferences and the digital

natives who have only grown up in a

Zillow world, in a Compass world,

you know, in a Redfin world, they don't

know, you know, what all has preceded

that. So, they already have their own

systems. So, it's it's really landing

that message that it's like, okay, this

is built

structured to be like an AI scroller's

dream.

You know, and and even my own mother

already and and it just a what a couple

weeks now has been like I've gotten some

leads and when I ask them they're like,

oh I got it from from AI and she's like,

I don't even really know what AI is.

You know, but I think as we are all I

think we as we all are trying to figure

out like what is AI and how can we use

it. I think I I you know, I think it

changes every day. Like I think I might

know one day and then the other day, but

I will say like the real like proof of

the pudding is when I'm getting these

truthful organic like I don't know where

this lead came from but they said they

found me on AI and I'm like oh yeah,

that's Daklist. That's exactly what I

told you it's going to do. Outside of

the functional amazing organizational

help that it provides. So it's like it's

it's a double win. It's a win-win, you

know, it really is. Yeah.

>> And I think I want to know like what is

the the thing that you're most excited

about? Like this past month being in the

company, when you think about like your

job, what's the thing that you're like,

yes.

>> Man, that's a great question. I think

personally it's just learning.

You know, um

I've been around long enough to know

like how social media came in and how

that transformed business and marketing

and advertising and everything. And then

now it's like now I'm seeing how AI is

coming in and really it's it's a

revolution, it's an evolution, it's

everything and I'm [snorts] learning. So

first and foremost as a lifelong

learner, this is like so fun for me to

be like, give me information. Let me

continue to learn and evolve and change

myself.

So that's on the personal side. I think

professionally

to your point when I am able to land

some sort of message that the lightbulb

goes off, they're like

like it those those those little um

those little kernels, those nuggets of

like people realizing what

It's not like I have to like it's not

like selling them. Like it's genuinely

trying to help people in this. You know

what I mean? Like it's like this this

works and I want you I want to use it so

you I I want you to know about it so you

can use it and it'll work and it'll help

you. Like I want to help you. I That's a

part of it. But like when they realize

that like I'm not just trying to like

sell them another piece of software that

they may or may not need, that's when

it's really satisfying for me. And it's

happening more and more.

>> Oh, that's awesome. Like people get

excited. Oh, that's so cool. I love

that. I think I don't know if you if you

before Stacklist were like working a lot

with AI. I can tell you my experience. I

was at a at another I've been at a

couple of few startups and

as soon as AI started, you know, coming

in and there was more stuff and plot

code and all these things, it did start

to feel like if you were an engineer,

right? Like you were like way ahead of

the pack and you were like building all

these things and you had all these

setups. But if you weren't, right? If

you were a marketer like me, you were

sort of trying to like make this thing

work and it was never good enough. And

and I just I didn't guess I didn't have

like the skills or the knowledge. I

didn't know exactly how to apply it. And

then I get and I get to Stacklist and I

see Kyle and Martina who are such

experts, right? Like I feel like

Stacklist really does run on AI. Like

all of our workflows are baked in with

AI in every single way and it's all

connected. It's beautifully set up. And

for the first time I got to see like,

"Oh, this is the future of work." And

for the past month I felt like kind of

doing an internship of how to do

marketing with like true AI workflows.

And that's been super eye-opening.

>> Um I think for a lot of people hearing

AI, there was this kind of accessibility

that it's like, "Oh, that's only dev

That's something only for devs. That's

You know, that's like I'm not going to

worry about like, it's another like kind

of like real super techy thing that I

don't really need yet and I know it's

doing something but like, it's not going

to replace what I'm doing and then I

think the more constant heart rate beats

and the more significant it becomes,

people like, "Oh,

it is a little bit more accessible." And

I think that's again like, that's what

Stacklist and being involved with it has

so far done is it's it's made the

learning curve for people that have

heard about it even more accessible and

[snorts] been let them understand really

that AI is is a tool and it should be

used instead of running from it or being

intimidated by it or like, you know,

being outright like, "Oh,

no, it'll never do anything." I mean, I

remember real quick,

I remember like very specifically this

one person in an agency saying that,

"Twitter? What? No one needs to That's

just a waste of time. Who needs

real-time information? What are they

going to tweet about their food and and

now years later you're like, "Well,

yeah.

They're ta- Yeah, they are taking

pictures of their food." But yeah, um

and I feel like that's kind of what's

happening right now and I think a

product that's as accessible, easy to

use from a user interface side

and then just a as it kind of walks you

along Stacky, for example, right? Just

being right on your side. If you want to

dabble in it, you can. If you don't, you

don't have to. And then all the

integration with all of our systems

within our Stacklist kind of universe

and seeing how so much AI embedded into

every of the programs and the the

support programs we have is is been

really cool, really cool.

>> Yeah, Stacky is super magical. I

actually recorded myself using it for

the first time. So, if anybody watches

that video, the reactions are completely

authentic. And it is super magical,

right? Like, I don't know. If Have you

ever gotten to show it to somebody like

on a demo? Like, what's their face like?

I imagine

like, it's so cool to see it in action.

Just really it can literally just find

any link, make a stack, pull the

pictures. Like, it does it all in like

minutes.

>> On a demo, like once people like are

starting to grasp, okay, manually how it

works. Right? Okay, so I can go and I

can copy a link a URL and plug it in and

it populates.

I think [snorts] once they Oh, here's

what a collection is. And then here's

what a stack is. And then here are the

cards, right? And I think once that

process clicks and people say, "Okay, I

see how I can do it by like literally

moving my cursor and, you know, and and

and typing in things." And then I'm

like, "Now watch this."

A stacky, right? And and then they're

like,

"Oh, wow." That That's when they're you

have those real jaw drops. And they're

like, "Are you serious?" Like, yes. So,

it's it's it's it's great because it's

again, it's proving what AI is doing

here in that it's just another

way to work more efficiently, more

efficiently than ever.

>> Do you have a hub yourself yet? Have you

created yours?

>> I have multiple hubs. I have multiple

hubs. I mean, not only am I helping my

mother hub, but I have a I got a

personal hub, which is just for like

family trips. Like, we're building a

trip out to California and I literally

have created a collection

you know, uh all the hotels, the car,

the flight information, the places we

want to see. Like, I can't wait to share

this with my family and then have them

be like, "Oh, this is great. It's all

here."

>> [snorts]

>> Um I have a 14-year-old who like I'm

going to flip it to him and I'll be

like, "Dude, this is what you're going

to be growing up on." Um and then I have

a business um

that I do on the side. I do coaching on

the side. And, you know, I'm I'm I'm I'm

seeing relevancy there. Uh I want to get

other people on that are close to me as

well. Um but yeah, I am certainly um

doing it, learning it, eating it,

breathing it, everything, you name it.

>> Yeah, my husband, he sells land, like

plots, and I'm trying to get him on

Stacklist with the Stacklist profile.

I'm like, "This is the way."

>> It's so funny, too, just to say this is

the way. It's like

you know, people and Kyle will talk

about this

people will tell, you know, "Oh, you

need to go blog, and you need to update

your blog, and you need to make sure

your SEO." And it's like, "Okay, that's

cool." Like, you know, if you're still

on an analog telephone, you know, where

where there's a cord, like that's cool,

but like

we're This thing is here is AI, and it's

a completely different animal in terms

of what it's pushing up. And and that's

again, like

you know, um

you know, where to go in San Francisco

you know, I'm going to get a

TripAdvisor, I'm going to get like uh

you know, San Francisco's visitor's

guide, right? But like just that where

to go for kids in San San Francisco,

like

there's sites, right? Okay, there's

That's on

that's that's just SEO, but we're not

even

I build this thing that that I'm

building right now just for this

collection, and I know it's going to get

served up. I know in AI it's it's going

to be delivered because it's built, you

know, in lists, which is what the

laziest scroller wants. The laziest

scroller is waiting on Stacklist to just

go

Kyle was telling me the other day that

his profile just gets scrubbed like

4,000, 5,000, 6,000 times. That's pretty

impressive for where this thing is

going.

>> Yeah, we're almost out of time. I would

love any final thoughts from you,

anything you want people to know about

Stacklist, about what it's like working

in the company, about what the sales

organization is like, anything to give

people an insider look at the team

behind this company.

>> Y'all say this.

There is a realization within the

organization of Stacklist that people

like yourself,

everyone

that, you know, is jumping on those

all-hands meetings,

there is a pervasive sense that this is

happening. I've been in startups before.

There is kind of that excitement that

comes with, you know, we're doing this,

but

at the same time, there is that, but

there's also further knowledge due to

the type of people who are working on

this,

that they know that this, to your point,

this is the way, right? And so, getting

out ahead of it, there's this collective

sense of this is where we are now.

You're recording this right now, which

means you know that there is something

special that we can go back

next year, 3 years, 5 years, and say,

"Wow, we were there when this thing was

happening, and everything what we're

saying right now is is

is going to be documented and proven to

be what we're talking about." So,

there's something cool about that kind

of confidence. It's not

it's not being,

you know, it's not being cocky or

arrogant or untowards or

exclusionary. It's very inclusive. We

want to share this.

And we want to help people with this.

And I think that's really kind of what,

you know,

Martina and Kyle are pushing, and it's

so nice to see.

>> Yeah, it's refreshing, so.

I'm bugging Kyle right now to get

shipped me over all all this swag that

he has. I saw him the other day, and he

had a hat on, and I was like,

"Man, I need that hat." He's like,

"Shh, you know,

latest interactive tool, get it to

Nick." Like, you know, it's like

>> Yes, no, I should probably take over the

swag duties from Kyle. That's a good

reminder.

Yeah, there's so many things, but this

was awesome.

>> Oh, for sure.

Stay tuned.

>> We'll do more of these as

>> It's okay, there's a little bit of a

delay, so

>> Sorry, this is like I'm going to stop

recording now.