To build these [music] things, you got

to give up yourself. What does failure

look like? Failure is every day. I don't

fear a failure, but I don't fail twice.

Question is, what does success [music]

look like? Cuz you fail, you fail, you

fail. And then

Welcome to a new episode of Power

Players. Uh really excited for my next

guest in large part because I've been

drinking uh the products he created out

of his basement for years. It's Ben

Weiss uh by founder. I'm so good to see.

So good to see you. Crook [snorts] and

Marker is a new company.

>> Yeah. Yeah. We made the leap over into

beer.

>> Yeah. Okay. I I

>> If you do that,

>> no, if you do that, like for those not

familiar with your story,

>> where did you found by?

>> So, we're out of Princeton, New Jersey.

So, we're fairly local. Uh,

>> you know, I came out of the coffee

industry. I was kind of a coffee geek.

Uh, and I just discovered the fruit of

the coffee bean was packed with

antioxidants and polyphenols. And I just

wanted to make a drink that tasted good

that used this really unique ingredient.

Uh so I created by and it was powered by

the coffee fruit and I thought that was

a really cool no novel idea. Uh I think

I might have been the only person that

thought that was a cool novel idea. Uh

it's not why by became by. Uh but it is

why you know Ben Weiss created by. Um so

it was my starting point my my jumping

off point. Uh it was my connectivity to

the brand. Uh but ultimately it was also

a confusing and an alienating message to

put on a beverage. People had to unpack

that and it was really getting in the

way with what was really true innovation

which is how do you deliver low calorie

with great taste and nothing artificial

and

>> where the names come from

>> honestly you know

it came from a couch with me my wife and

my two kids who were 10 and six at the

time [snorts]

>> trying to come up with names. I mean it

it is the story that you hear so often

like we spent an afternoon just coming

up with cool names for a drink that

would use the coffee fruit and what by

means is it means pure and white and

mandarin but it also became an acronym

botanical antioxidant uh infusion.

>> I didn't know that.

>> And I like that it's a triple antandra

because Brian it's also it's the

byproduct of the coffee harvest that

gets thrown away.

>> So you know I thought we nailed the

name. Now I say that and I think the

name was a challenge all along because I

don't think anybody knows how to

pronounce it. Even to this day when

people ask what do you do? What have you

done? And I mentioned by you don't get

that connection and then I'm just like

this you know I show a picture

>> show the bottle

>> and like oh I drink that all the time.

Coconut's my favorite drink. I still

drink it.

>> They don't get it by name. And I think

that genuinely was a challenge with the

name. I think people didn't understand

how to pronounce it. They used to call

it ba or bae or by

>> I I used to call it bay. Right. Sorry.

>> So, as a result, I spent a lot of money

doing a Super Bowl commercial with with

Justin Timberlake

>> and I borrowed his song, Bye bye bye uh

as a way to just drill home. This is how

it's pronounced. Uh whether that worked

or not, I don't know.

>> I I recently had a I'm going to tie us

all together in a second, I promise. So,

I recently had a good podcast with uh

the founder of Taser, Rick Smith. uh

1993 he basically created the taser out

of his out of his house and he went door

todo

>> to sell these tasers and like drive

awareness. How did you get out of that

what the townhouse and get these

operations going? Nothing really ex I

mean you didn't have this business

before.

>> No, no, I didn't have a townhouse either

before I grew up I didn't grow up I

raised my son and his early years right

here for you the first 10 years in New

York. Mhm.

>> Um so to go into a townhouse that was a

mansion like going from a 600 foot

apartment

>> which was a studio that became a

onebedroom that became a two-bedroom.

>> So we moved out uh to the suburbs and we

got this townhouse and in that townhouse

uh is where in the basement I was able

to uh you know conceive this idea of of

a beverage called bine. And literally I

would like a mad scientist. I would come

out and you know when when my kids would

get off the off the bus and all their

friends were out I' I'd have them

tasting probably doesn't sound very

appropriate but I'd give them a little

taste of what you think. What do you

think? Give

>> us a try.

>> And uh that that's how it started. Very

humble beginnings in the basement. I

wrote a book called Basement Mentality.

>> Yep.

>> Uh and really that's about you not just

starting in a humble environment but

what's the mentality you take out of

that and and and you you bring it with

you throughout the journey. And we call

that a base mentality. You know, it's

about being scrappy, motivated,

tenacious, uh, and maintaining the fact

that you're tethered to a big idea in

very you got a starting point, you got a

big idea, and you're going to be

challenged the whole way.

>> And the only time that that wind is not

in your face is if you go in the

basement and just say, "All right,

there's no wind here." Is that big idea

still a really good idea? Because I'm

starting to feel the pressures of maybe

it not being right. And that whether

it's buy or whether it's crooked marker

and crooked pop or any beverage for the

you know for the most part they come out

broken you know they're never you know

happy coming out like a baby they they

kick they scream they cry then come out

mom hey dad um your job is to raise it

your job is to make those appropriate

pivots and figure out you know how do I

stay m you know tethered to the big idea

because for me without a big idea I

don't know why I'm doing it it's just a

lot of work right um so that's important

staying tethered to

Managing the dilution along the way I

think is very important. I talked to a

lot of entrepreneurs about that. It's

like okay I'm going to take this journey

but it's a journey of dilution right at

one point I owned 100% of buy. That's

never going to be the case especially in

beverage.

>> So to give a piece away to raise the

money needed.

>> Yeah. So how do you do that and still

you know have enough foresight to know

that okay I want to go here and when I

get there what do what do I want to look

like in in that point in time right? cuz

you know I'm 39 years old here and I'm

not making what my friends are making.

I'm sacrificing. I'm living in you know

a small little townhouse. Like so if

you're going to take on the

responsibility of dreaming big but

willing to act small in order to get

there going door to door. I mean that's

very much what we did. Um you you better

be tethered right? At least that's my my

experience

>> for you. Where did where does that

scrappingness come from?

I think it's just my personality. People

ask, you know, can you make, you know,

is an entrepreneur made or born that

way? I think there is a part of the

entrepreneurs's mindset that you just

have, right?

>> Um

being able to withstand that mindset in

in in light of all the because you're

constantly being told, "Oh, no, this is

not going to work. Can't do it. Go do

something else."

>> 100%. So, how do you shepherd this idea

as an entrepreneur? How do you maintain

that mindset? How are you scrappy? How

do you maintain a motivation for what

you're doing? How you being tenacious in

light of all that? And I think that's

where the entrepreneurs are are really

born. I think a lot of people have the

mindset, but when they get tested, the

real it's like the endurance like how

long can you maintain that mindset

even though everybody's telling you go

get a job?

>> How did you know you had something hit

worthy on your hands? Was it handing out

those samples and the kids loved it or

that first person who gave you money?

>> No, I had checkpoints along the way like

if I don't if this doesn't work, I

probably should rethink things. U but

nothing that said this is going to be a

$2 billion exit. Oh yeah, I got it.

>> At a certain point in the journey and

it's usually tied to distribution when

you starting to get some distribution

equity and you realize like this thing's

getting bigger than me. Um then the job

of the CEO and the entrepreneur and the

founder is just don't screw it up.

>> You know there were there was a point in

time where I'm like my job became not to

screw this thing up. And you want to get

there like you want to be conscious of

that and you want to get there and you

want to be challenged by that. You want

to be fearful that you are going to

screw it up. But that's when you know

you got to winner doesn't mean you're

going to go you know ultimately you know

to sell for $1.7 billion requires a lot

of luck too and a lot of timing and a

lot of circumstances. So you dream that

you dream big and if you're not dreaming

that then uh what are you doing? But a

lot has to happen.

>> How did you get that early team in the

books? Because look, you an

entrepreneur. You're starting this

business from the ground. You have to

have early believers in you.

>> Yeah. You ask your dad

>> Yeah.

>> to go sell for free.

>> You ask your sister to go do your

accounting for free, you know, and do

your marketing for free,

>> you know. You go and you ask your wife

to you know support you on this journey

right and then you just go with the

people you trust and then along the way

you find people most of whom you're

dreaming for right this is my dream you

think maybe I can get there you're going

to come along and then every once in a

while you you find someone that that

dreams alongside you like okay I need

you see it as close you know almost as

clear as I do and you're a driver now

>> and you start to collect people like

that and you're lucky if you get a few

like they're they're you know they're

rare. I was very fortunate and I think

the brand helps right if the brand is

easier to believe in the entrepreneur is

easier to believe in right so I think

you have to have the combination of both

but early on I think they're betting on

the jockey more than the horse. Did you

ever did you create this business

thinking you were an ass at some point?

>> Yeah.

I design it so that it it it should be

sold. I'm not driven by selling it. I'm

not driven by the money. Uh but I'm

driven to create something that somebody

else will want. Meaning I have to build

it the right way. Like in this

initiative with with uh Qriket Pop, I've

spent a lot of time and a lot of money

uh creating an alcohol that lives as a

ferment regulated as a beer. Even though

beer, you don't want to go near it in

terms of its decline.

>> And everyone's looking at vodka based

RTDs and THC drinks or or not drinking

at all. And I'm the guy that says the

whites space lives as a ferment. If you

can create a premium experience there

that consumers can trust,

the the whole session of build kind of

low ABV game is built for fermentation,

not for distillation. So, you know, you

got to build it right. And I know that

if I build this right, it's going to be

highly valuable. It's harder, though.

That's the name Crooked, by the way.

Crooked is all about the the path that

nobody takes. It's the not the straight

and narrow, right? So, everything we do

is hard. Like, we made it organic, USD

organic. That's hard. We make it with

ancient grains. That's hard, right? We

do it with zero sugar. Everything is

hard. But I you do hard in order to

achieve different, right? So, that keeps

you off the straight and narrow for a

while. like you're like, "Where is this

brand?" Well, it's over there trying to

do it right because when it re-enters,

you want to have something that's truly

different, welltimed, and answers a

dilemma. And that's where I think I'm so

excited about Crooked Pop because

Crooked Pop has put in the effort to be

different. It lives in a part of the

industry where it should live, where

nobody else is trying to win. Um, and I

think the timing is great because you

know the whole modern soda movement

exists in non-al. It doesn't exist in

alcohol. So we're very we have first

mover status here. So I transition to

cricket pop just for a reason because

it's really like this is the part of the

journey when you talk about pivots when

you talk about you know maintaining a

vision tethered to a big idea like

>> that's costly that's timely that takes

you know a lot of endurance it takes a

lot of belief in what you're doing um

but when you get there like I truly feel

I'm driving a unique vehicle today in a

sea of sameness I mean beverage industry

is [snorts] brutal

>> brutal and it's it's A it's a sea of

sameness. There's a lot of

>> just fancy

>> different packaging.

>> Yeah.

>> Yeah.

>> That's it.

>> But the ones that truly make something

different are the ones that break

through.

>> That day you officially sold by. How

surreal was that for you?

>> Uh lost my best friend, right? By was my

best friend. Uh so giving it up was

hard. Uh my kids, my family, my wife

grew up with my parents. It was a part

of all of our lives. So it was more than

a business. It was more than a brand. Um

very prepared to sell it. It had to be

sold, right? Why is that?

>> Because I was challenging the industry

too much. And [snorts] you know, the

person who bought it needed to love it

enough to grow it as I could only grow

it so much, right? As an entrepreneur,

I'm never going to 10x [snorts] what I

was able to do. Uh you got to hand it to

one of the behemoths and you got to hope

that they love it as much as you do. Um,

and that's a big, you know, it's a big

hope. Uh, so it was a sad day. It was a

surreal day. Uh, obviously a

life-changing day. You know, I was never

about the money. Never made a lot of

money. And now, you know, I'm about to

live a different life. And I remember

the day we sold the four of us, my

family, we we

>> we had since moved out of the townhouse.

Yeah. We bought I said we bought that we

built the house that I built, right? So,

we built this beautiful house in

Princeton and uh we specifically drove

past the townhouse which was owned by

somebody else at that point. And you

know, it was on our way to the office to

let everybody know that somebody just

bought us. And um and we couldn't even

tell I couldn't tell people that I sold

it. I told them I put it up for adoption

and somebody adopted it.

>> And right in front of us all along was

the person who I wanted to adopt our

baby, which was Dr. Pepper Snapple

Group, [snorts] specifically Larry

Young, their CEO. Um, and I was very

proud. I was proud, sad, but proud uh of

where it was headed. Um, but that that

was a surreal day. You just spending a

brief time with you. I've never met you

before, talked to you before. I'm

getting your entrepreneurial vibes. Like

I I get it. I get it. Is it hard to have

those vibes inside of a giant company

like a Dr. Pepper? So, Dr. Pepper

Snapple Group.

So after I sold um I had a very close

relationship with their CEO. He's like a

mentor to me and we developed a like a

very close relationship and uh he wanted

me to stay on and I was more than happy

to because I felt there was still work

to be done but now as partners gave me

the title I kid you not of uh chief

disruptive officer.

>> That was my title. I had a card

>> and I go Larry that does not have a good

ending. That title will not have a good

ending. and he just wanted me to be me.

Well, that guy lasted five months and

it's not like I with intent tried to

disrupt

>> the stock. I wanted I don't know if you

remember it went down about 2.2% on the

day of that announcement. I went back to

my old publication, the street and we

actually wrote about it. Give me five.

Give me five.

>> Come on, do my research.

>> I that's that's good research.

>> Yep.

>> I think I was the only person that knew

that because I cared and it was a good

moment like to feel that. But the you

know,

>> but it it had to happen. I was a square

peg in a round hole, right? And I was

just not uh I was not in agreement of a

lot of the decisions that we were about

to make. Um so I just wasn't the right

person for the job. And that's a shame

because I did do this with the right

intent. Like I thought we were going to

do some big things together.

>> When you walk down the supermarket

supermarkets and see that product, like

what do you think? Um,

I think all the

the crooked decisions I made to make

that brand truly different uh paid off

because it's now in culture, right?

Could it always be bigger? I think they

could have done more with it. I think

they they do I agree with everything

that

>> Yeah. Um,

>> from the outsider looking in or looking

through the earnings calls like yes,

>> but they don't have a Ben Weiss. And I

only mean that, you know, I out love my

products. Like when I talk to anybody

about my product, I love it more than

you love it.

>> And that was always the case to the to

the last day, right? That's my job. And

it's not a it's not stick. It's the

truth. I truly have a vision for it. You

do not you don't have it. Um and that

always keeps the brand pushing, pushing,

pushing. And when you remove that,

you've removed the life force of the

brand. And it doesn't mean it can't

work. And it doesn't mean that it needs

me, but it needs a life force. Um, at a

certain point, it takes on a life of its

own, the brand, and and that's a sign

that you did a good job. It's like

raising kids, like you you want it to

not depend upon you. Um, but if you just

rip it out and and it's still growing

and it's still maturing, uh, you're

going to you're going to stunt it. And

so, I think that stunted the brand a

little bit, but and then listen, Dr. the

pepper went on and sold their company.

So that also didn't help. If if buy

ever, this is not me being ridiculous.

If it ever came up for sale again, would

you buy? And I asked that because I see

the challenges that Coca-Cola has had uh

with body armor. I've seen the write

downs PepsiCo has taken on some of the

brands it has bought. Would you ever

entertain that?

>> Well, first off, I've now started my own

new journey, right? So, are we going to

assume that didn't happen? If I didn't

have a new business, um would I do it? I

would say probably not. Um because

you have to take a collective breath and

start over, right? And I know there's

still a business there, but it just it

requires a lot of your soul. Like to

build these things, you got to give up

your soul. And

that's a lot to ask, right? And when

even when this on this journey, like if

if you I'll get you a book, you should

read it. But in the epilogue, my son

Jack talks about how I'm now in a new

basement with with some new faces,

starting a new journey. And I almost

needed permission from my family to say,

"You I'm can I go on this journey

again?" Because, you know, it's going to

take some of my

>> Did you ask Did you ask?

>> I did. And it's and it's a part of their

soul, too. Like that's So, it was an

easy question because they're very

entrepreneurial.

>> I'm seeing my son grow up as an

entrepreneur today, 24. My daughter,

she's just

>> How are they different than you?

different entrepreneurs.

>> Uh they're not as beaten and battered

[laughter]

>> battle tested their value in

>> time, you know, and hopefully they

won't, but but it's uh

you know, everyone's different, you

know. Um I've come to learn what I'm

good at. Like while I was doing what I

was doing, I never thought I was special

ever. I just thought I was a guy that

loved you. I cared about my product more

than you cared about it. And and

[snorts] I was willing to put the work

in. And I almost minimized the role that

I played until I sold it and until I

wrote a book and spent time because the

first time I wasn't working. So as I'm

reading the I'm writing the book I'm

like that that guy's kind of cool like

that he was important and I never

thought that and I actually started to

appreciate the role that I played and

it's and it's hard to tangibly

you know create it and tell you what it

was but it is the life force and I have

it. It's my superpower, right? So to not

put it toward another initiative. Now

listen, if I didn't think Crooked Pop

had an opportunity to disrupt the

industry and to redefine, you know,

refreshment in alcohol at a low ABV, I

wouldn't be doing this. If I didn't see

an opportunity to, you know, sell a

company because I think it's built the

right way. Um whether it sells or not

doesn't matter. But like the the basic

uh approach that I have to business, I

wouldn't do it. But if those things are

in place, knowing how much of my soul I

have to give up for it, um, you know,

I'm gonna do it.

>> So, when you when you started this

business, do you go in thinking, I'm Ben

Weiss. I created this kick-ass branded

already. I've sold a company. Like, I'm

here to do business. I'm going to this

is going to be a huge business instantly

overnight. Do you run that playbook?

>> Absolutely not. I think others felt that

way. Um, so the expectation might have

been there. Um, I actually felt the

exact opposite. I feel like, oh, new

starting line, new people. I got to find

new people. I got to find those, you

know, people that dream alongside me.

They're not there anymore. Some were,

which I was very fortunate. Um, but no,

you start over. Uh, you know, it's going

to be hard. The beverage industry, there

are no shortcuts. There are no

shortcuts. You got to be willing to do

that. It's expensive.

So, you know, if I had that perspective,

I think I would I wouldn't be here right

now. I would have failed. And I did fail

a lot in along this fiveyear journey on

the on the al on the alcohol side just

but that's part of the process.

>> What does failure look like? And

>> failure is every day. It's question is

what does success look like? Because

what happens is you fail, you fail, you

fail and then you you succeed along the

way. So you got to be conscious of what

success looks like. I expect failure

every day. Uh I don't fear the failure.

Um but I don't fail twice like on the

same issue. So I'm very conscious. I

learn from my mistakes and I'm very good

at understanding success. I could look

at a brand that, you know, sits here in

IRI data and believe it should sit there

and I can chart a path to there that

nobody else is. Everyone else thinks

fail. But to me, I could see the path

there and I'm I'm really good at

articulating that and getting somebody

in the in the other seat to kind of

believe it. not maybe fully believe it,

but enough to get you to do something

that I need you to do that you wouldn't

normally be willing to do.

>> If I had to summarize your product in a

couple words, what would it be and who

are the competitors in the space?

>> So, Cricut Pop is a modern soda for the

alcohol consumer. It is designed to um

deliver zero sugar, US organic. Those

are the two big pillars that check every

box. There's no other brand that does

zero sugar USD organic in alcohol.

On top of that, we are less than one

carb, gluten-free, vegan. I mean, it

really it checks all the box

>> for today's drinker.

>> So, I think it's truly, you know, a

better for you version, right? Including

the alcohol that we make is called

Osava. We spent a lot of time and money

creating our own alcohol to live in that

white space that I was talking about.

>> Never even heard of that.

>> No, you wouldn't. But I love it. Yeah.

>> And I'm going to tell everybody about it

until you love it. And

>> but I also never heard of coffee fruit

when you develop.

>> And I was smart enough to know that that

wasn't going to get people to buy it. So

I actually took coffee and I I I

kind of hit it in the back of the bottle

cuz I knew that's one of the pivots.

You're like, "Okay, maybe that maybe

that's not as important to you. Maybe

Osaba is not going to be as important to

you." But Osaba is a big part of why you

should trust the brand. And my goal is

not so much for you to fall in love with

those, but for you to trust my brand.

And if you trust it, you'll drink it

because it's absolutely delicious.

>> Where does this product sit in the

retail store? Is it next to hard

seltzer? But also like is it next to is

it next to beer? Like where is

>> So it's a great question. So when I look

at the alcohol set, right, it starts

with beer, which is malt and hops.

>> Sure.

>> Uh and then you got flavored malt

beverage, right? So malt is in my

opinion an alcohol for a previous

generation, right? flavored malt

beverages is a alcohol for a previous

generation. This consumer is not going

there. [snorts] If you keep going, you

then kind of have hard seltzers. Hard

seltzer is regulated as a beer. It's a

sugar brew. And they for the first time

did did something and that's why they're

the biggest growth engine in beer by not

being malt by being a sugar basel. What

they did is they are no longer governed

by the TTB. They're governed by the FDA.

And as a result, there's now a

nutritional panel on the ingredient deck

on a White Claw or a Truli. And I

thought that was the best thing for

consumers because and you saw it in the

numbers, but now a consumer can turn a

bottle or a can and say, "Okay, what's

in this? Do I want to drink it?" The

problem with Seltzer is that they get

bored of it and they want flavor.

What we are is to the right of that is

this white space I talked to you about

which is I had to create the alcohol

which was Osava and I had to create the

delivery uh system which is hard soda

which is where first movers do that

lives between seltzer a consumer who

might want to trade up and maybe a vodka

RT like call it a high noon a consumer

who now is drinking at a premium because

quite frankly when you put spirit in a

can at 4% you're diluting down a high

ABV Okay, you're bringing all those

excise taxes with you. So, you're

forcing a consumer now to pay for a

spirit as opposed to a beer.

>> I be honest, I don't know. As a high

noon drinker, I don't know why I'm

drinking that when I hear what you're

And I'm not just saying you're here. I

actually I really want to try what

you're saying.

>> You're drinking that because

>> there's no other choice for me.

>> Well, you're drinking it because vodka

is better than malt. I will tell you

vodka.

>> Well, they're pitching me fruit. There's

fruit supposedly,

>> but there's on on my clothes. Yeah.

>> But there's vodka is better than malt.

It's just cleaner. The reason it's

cleaner is because they quite frankly

they burn it and it becomes very

astringent. It becomes, you know, the

mouth feel. What we do is we stay on the

other side of the fence, which is as a

beer, you don't have excess taxes. So,

you're paying a premium to drink high

noon because of taxes. I'm like, why

burden the consumer with that? So, but

you needed to have a premium clean

alcohol that's better than malt that

doesn't make that's not a skirt.

>> Does that make sense? I know it's in the

weeds a little bit, but it's a very

important part of

>> It's fascinating to hear you talk about

alcohol like being the buy guy. Like I'm

just enjoying this. This is good. Like

this is like a little bit of a throwing

me for a loop as someone who

>> I just listen I just followed my

customer.

>> Yeah.

>> And the reason I'm in this business is

because my customer which is the 80

million millennials that gave birth to

not just buy but other great brands.

They just aged into alcohol.

>> Well, they're not drinking alcohol

anymore, right?

>> Well, the Gen Z's are

>> that's the we read everywhere. Oh,

they're not drinking anymore. Look, I go

to the restaurants where I'm at. I see

25 year olds still drinking maybe not as

much as I did drinking apple martinis at

age 21 when they were hot but like

>> you're right. So here's what's happening

in my opinion.

>> They're sober curious which means they

are not drinking alcohol but they are

willing to drink alcohol if you give

them something they can trust.

>> So they want to drink without

consequence. They want to drink better,

maybe drink a little less, whatever that

maybe it's not that they don't want to

drink. It's that they don't trust

anything in alcohol. So they they take a

timeout. They're like I'm just not going

to drink. And there's a lot of them

doing that. My hope is I can bring them

back to alcohol because I think it's fun

to have a drink, right? Have a drink you

can trust. Um, and that's our goal.

That's what drives us. We call it the

bevolution at BY. We called it the

revolution. We want to take sugar off

the streets. We still want to take sugar

off the streets.

>> We're trying to create a higher purpose

to just selling drinks.

>> Is, you know, I'm thinking back to what

I think it was recently, uh, ABNB

bought, was it Buzz Balls or something?

Is that the is that the exit for you

guys to an alcohol company?

Um, I think we, if we do our job right,

are going to redefine refreshment in

alcohol.

Whoever sees value in that,

>> I think there's high value in it.

>> How long do you want to be at this game?

>> I don't put a time frame on it. Listen,

I'm fortunate my my kids are a part of

it. Um, my family's a part of it. Uh, I

have great longstanding friendships in

this business. I go to work, I'm sure,

like you do in this environment. Uh,

kicking kicking my heels, right? Like

I I say this a lot, you got to love

everything you hate about this business.

There's a lot to hate. There's a I have

a lovehate relationship.

>> What how you preparing your kids to

let's assume take over this business?

>> I'm not I'm just I'm just saying go

fight. Go fight. It's a fight. I don't

know if they'll win their fights. like

they got to just pick up, you know, a

can and go fight. And uh we'll see how

they do. That's what I do every day.

Like I fight the urge to to maybe for us

not to be here. Like that's there's a

big chip on my shoulder and I want that

chip to be on their shoulders too,

right? Like prove that we belong, right?

Until then, everybody wants you gone. I

don't care what you've done in your

past. So, you know, it's it's it's fun

watching. It's kind of fun throwing them

in the fire and seeing how they handle

it, but it's it's it's rough.

>> Well, I uh I wish you much success. I

don't know why we haven't spoken before,

but I'm looking forward to staying in

touch. Like, I want I want to try this

product. We need to give a pine.

Seriously, I'm going to give you some.

>> All right. I appreciate it. All right.

All right. That's it for the latest

episode of Power Plays. Appreciate the

love. Hit me with those likes.