Welcome to another episode of Building

Stack List. Uh super excited about

today's episode. We're here with Mitch.

He is a very recent Stack List customer.

He is a business owner that has worked

with the largest enterprises in the

world and is now pivoting to the

consumer side. Well, not pivoting, I'd

say expanding into the consumer side.

And we're here to talk about that. So,

let's go. Uh Mitch, do you have anything

to add to to that little bio?

>> Happy to do it. Thank you so much for

having me on your program today.

>> I guess I want to start on, you know,

Save My Electronics. What's that about?

How has it been going? How did it start?

>> Yeah, so I gave up Save My Electronics a

long time ago.

What we're doing now is we have

Investment Current.

Investment Current is a trading

educational system that allows you to

learn how to trade options, build your

build wealth for yourself, and

eventually generational wealth for your

yourself and your family.

>> Wait, that's really cool. So, when you

say trade options, it's like you're able

to trade

>> What we're doing here

is we're teaching people how to trade

options on the open market and primarily

on the SPX 500. Although, we have people

that come into my live trading room that

trade the SPX 500,

the XSP,

the spy, and various other types of

underlying companies.

Like Nvidia.

>> Nvidia. Oh, you know, I once invested

$500 in Nvidia.

>> You did?

>> Yeah, it's $150 now.

>> Yay! Fantastic. So, you're buying

shares.

>> Yeah. So, what's the difference between

that and the options?

>> Yeah, so what you're doing is you're

buying shares in the company, so you

become an owner of that company.

A partial owner.

With options, you don't become an owner.

They're cheaper to get into and can make

you more money more quickly than buying

shares.

>> Okay.

>> So, for example, we trade zero day

options, which means that the option

opens in the morning at 9:30

and closes every day at 4:00. Okay?

We have multi-day options as well

available, and that would go maybe, you

know, a week, 3 days to a week. So,

you'd buy an option today and and in 3

days or 5 days, it would expire.

Okay?

>> Got you.

>> There are different strategies around

this.

We just prefer intraday trading,

something called pattern day trading,

where we follow the patterns up and

follow the patterns down,

and we make money going up and we make

money going down.

>> I like that. Nice.

>> And we are buyers rather than sellers.

So, we buy and sell the options. Other

people in this industry sell options and

then buy them back.

>> And can you tell me a little bit about

uh the business model? So, if somebody

wanted to get your help buying options,

they want to start investing, what what

does the process look like?

>> So, the process is first come into our

live trading room. We have a 5-day free

trial. We'd like for you to come in,

experience

uh we like our our students to come in

and experience what

>> In person?

>> trading options are going to be in

person, on Zoom, with a live trading

room. Many of the Many of the option

companies out there that are training

have live option trading rooms, but what

they offer is a chat box, and the only

person getting the chat typically are

the is the leader. I have an open flow

trading room, which means people are

interacting all day long, talking with

one another, asking questions, and the

whole group benefits from the questions

that they ask and the answers that we

are providing them. Once they have done

that and commit to the room,

we have an educational program all set

up. It's called Investment Current

Trading Education.

And we have a learning management

system. Are you familiar with what a

learning management system is?

>> Yes, like an LMS, right?

>> It's an LMS. That's right. And so we

have four different courses. We have an

introductory course. We have something

called Naked Trading course,

where people learn how the first course

in

the introduction is just to become

familiar and learn the language of the

market. The next course is a Naked

Trading course, where we give you a

blank chart

to read and learn how to interpret that

chart so you can anticipate which way

the market is going to flow. Is it going

to flow up? Is it going to flow down? Or

is it going to go sideways? We only make

money when it goes up. And when it comes

down, when it's just going sideways, we

don't make any money at all.

>> So it sounds like you've built a

business that is like kind of multiple

things, right? It's like a school sort

of, it's like an educational kind of

community. Then there's a trading aspect

where it's just like you can go and use

it to trade, right? You need a

mechanism, you provide that as well. And

>> We do not. We

>> Oh, you don't?

>> We don't We are not a broker.

>> Okay.

>> So, they have to have their own

brokerage account.

Schwab, Fidelity

>> Robinhood work?

>> TD Ameritrade, Robinhood, yeah.

>> Okay. Okay.

>> You got it.

>> So, you just go into your app.

>> That's right. They also have to have

access to a a program called

TradingView. TradingView is 100% just

charting.

Combined with the live trading room and

the education, we've had about 250

students come through our program.

And we've had about a 30 to 35% success

rate with those students.

Now, that doesn't sound like a lot, does

it?

>> Sounds great to me.

>> Yeah, but

you know, it doesn't sound a lot like a

lot until you compare it to a baseball

player going up to bat. And if a

And if he's batting 30%, he's the hero

of the team.

Right? He's getting on base 30% of the

time.

Right?

>> And I'm curious about the the the

demographic of your

your students. Are they mainly people

who trading is what they do, or is it

like beginners who are just starting out

and looking into it and maybe doing it

as like a side hustle or a hobby? Like

which of those?

>> It is all of that.

>> All of that.

>> All of that.

We have four different demographics. The

first demographic are young people

coming out of high school or college

that don't really have any of their own

money,

but they have decided that they're not

going to pursue a job

in corporate America, for example.

Excuse me.

What they're doing is they're trading

their parents. They're opening up

accounts for them so they can learn how

to trade.

And so, they're trading their parents'

money.

Then we have 25-year-olds to

40-year-olds

who are in corporate America, have been

working in corporate America for a

while, and have said, "My god, I can't

do this. I don't like the bureaucracy. I

don't like my boss. I don't like what

I'm doing. I don't care for any of

this." So, what they're trying to do is

they're trying to figure out a way that

they can replace their income while

they're still working, and eventually

move out of corporate America and on and

into their own entrepreneurial space.

>> Yeah.

>> And that includes trading options.

>> Yeah.

>> The next demographic is from 45 to 60.

And those people are looking over their

shoulder much like I did when I retired

and said,

"My god, I didn't save enough money. I'm

not going to I'm going to outlive my

money for retirement." So, those people

are looking for ways to build their

retirement account. So, we're doing

that. And then the last group, the last

demographic, are those people that are

already retired

who have gotten sick and tired of

sitting on the couch, watching TV every

day,

letting their brains go to mush, and now

they're looking to learn something new

and add a little money to the

retirement. So, those are the four

demographics.

>> The four Yeah, they all make a lot of

sense. And I'm wondering

So, you've mentioned 250 people so far

have gone through the whole schooling,

35% batting average, amazing. How did

you get started, and how did you get

these these first 250 people?

>> Yeah, so I retired

in October of 2015.

And I looked over at my my 401k, my IRA,

and retirement programs, and oh my god,

I'm going to outlive my money.

I only had $400,000

in that account. And that's not enough

to retire given that we have in America

extended our ages of life.

>> Okay.

>> Right?

And so I started saying to myself, well,

I either have to go to work for

QuikTrip. Do you know who QuikTrip is?

>> Uh-uh.

>> It's a gas station chain.

Or become a Walmart greeter. Or or you

know, do something that I can earn some

money. And I started going to these

mastermind groups to get an idea as to

what I could do. And I met this guy

who

went up on stage and started showing me

things about trading and buying shares

and buying stock, which I always let my

broker do.

Right?

>> Yeah. Yeah.

>> And my broker, you know, I I

came back to him and started taking some

of his classes and taking some of his

webinars and doing other things. And I

started coaching people

within his classes.

Did that for about 5 years. And he

taught us an options trade called a

credit spread, where you buy one strike

price,

you buy one option, you sell the other

together,

and you get paid. You get paid a credit

for that.

So the problem with credit spreads is

that they only give you 4% return on

your capital. And if you get out of

early, like I often did, you'd only get

3 and 1/2%.

That's not enough money to live on. And

you have to have a lot of money. So one

contract is about $500

or so,

you know, that you're risking.

100 contracts is $5,000, you know.

>> Right.

>> Right? Now, they'll pay you $5,000 to

get, you know, to have 100 contracts.

That money goes directly into your

account.

The problem is is that, you know, I did

fairly well for 9 months.

Right? Did fairly well for 9 months

until disaster happened.

And in October of 2016, the market

crashed and took me out of every one of

my trades.

Not only did it erase all the money that

I had made the 9 months prior to that,

but I also lost some of my principal.

And I said, "Whoa.

I'm not real happy with this. I'm not

sure this is the right method to be

using."

So, I looked around and I found this guy

that was teaching intraday trading,

pattern day trading.

And I started taking courses from him.

And right off the bat, within 6 months,

I had lost $150,000.

>> Darn [snorts] it.

>> That was a third of my portfolio.

And I had tears in my eyes and I went to

Diana and confessed.

And I said, "Diana,

I lost $150,000

out of our small little portfolio. My

god, I'm so embarrassed. I I feel so

bad, you know?"

And she looked me square in the eye.

This kind of person Diana is. She looked

me square in the eye and she said, "Keep

going." I fired the guy that I was

working with

because I was in his live trading room,

but he wasn't telling me when to get in.

He wasn't telling me when to get ready.

He wasn't telling me what the um what

where the targets were. He wasn't

telling me that he had a secret formula

over here

called hit you know, I call it getting

on base, hitting signals singles rather

than home run. And by the time that I

was getting into that trade, he was

already taking profits out of that

trade.

And I just lost and lost and lost and

lost. And I had these grandiose things

saying, "I'm going to make $10,000

today." I'd wake up and say, "I'm going

to make $10,000 today." Right?

It was all fantasy.

Because I didn't have the proper

coaching,

nor did I have the proper education. So,

what I did was I I paid for a lot of

education. I went back to those

educational

videos. And I reviewed them and reviewed

them and reviewed them and reviewed them

some more. And every day I practiced. I

practiced. I practiced. And then I

developed my own set of rules, my own

set of entries and exits. I also, every

time I got into a trade,

I would shake. My whole body would shake

because I was losing all that money.

Right?

And so, I found out that there's three

things you need when you're trading.

Four things, really. You need education.

It's absolutely critical. You have to

have the education or you're going to

fail. The next thing you need is

emotional control.

You need to master your emotions.

>> Disqualified.

>> Yes.

Listen, I I get it. A lot of people A

lot of people say that, but the truth is

is that when you're trading, every

single emotion comes out of you.

You need patience.

You have to wait for the the market to

bring that trade to you and not not

uh

invent one, if you will. Cuz if you

invent one, you're going to lose.

So, we have very specific rules. Right?

You need confidence

to trade.

You have to learn that. These are all

learnable things.

There's also You also have to have

patience.

Did I say patience before?

>> Yeah, but I think it's so important it's

worth a second mention.

>> Yeah.

Patience is really, really important.

It's just so important. And you need

discipline.

You have to realize that there's going

to be wins and losses and that's just

part of the game

that we're playing.

Right?

You wouldn't go out and buy something

just to return it.

Right?

You would buy it to use it.

Well, that's what my program helps

people do.

It helps them develop discipline,

patience, and emotional control.

>> And Mick, can you tell me a little bit

about how you got your first students?

>> Yeah, so we got all of them through word

of mouth. As I told you before, I I

worked 5 years in this other program as

a coach. One of my other friends came

over, asked me if I would teach them

what I was doing, and I taught them, and

then he did such a great job. He went

back to another person, and one student

turned into three students turned into

five students turned into 10 students

that turned into 100 students

eventually.

>> That's awesome.

>> Yeah.

>> And And I'm wondering what What's your

plan like with Stacklist? Are you

thinking about it in terms of like

expansion or

>> Yeah, I'm thinking about it in as an

expansion, but I'm also thinking about

as part of the educational experience I

want to provide.

>> Yeah.

>> Stacklist has been an incredible tool. I

think eventually Stacklist will replace

websites.

I really do.

Okay? And the woman that I live with is

a web mistress.

She built my website.

And she's been building websites for

small to medium-sized businesses for the

last

since 1995.

Can't even tell you that's 31 years ago.

Right?

>> Yeah.

>> Yeah.

Yeah. So, she's been building websites

and in fact, she is a WordPress guru

here in Atlanta and teaches people all

about WordPress.

>> That's awesome. She

>> into that. She's tied into that whole

community, right?

>> Yes.

>> And so, you know, she's been the most

creative, intelligent, supportive woman

that I've ever, ever lived with.

And I have no eyes for any other woman

but her.

>> I love this. This is awesome.

>> Yeah. Yeah. And so, I plan on using

Stacklist as an another additional

educational tool. As a matter of fact,

Stacklist

the Stacklist team has been incredibly

fast and responsive to my request. I

could not believe how quickly this

platform came up for us.

And now, I have 5 years, almost 60 about

5 and 1/2 years, almost 6 years

of recorded

live trading sessions

that I have done.

And Stacklist has has this API that

integrates with Fathom

and is now taking all of that content,

searching the content for themes,

and will be and will be adding a lot

more content directly from the room with

the video of the room trading together.

>> That's awesome. That's such a good use

case.

>> Yes, and we're going to and we're going

to put that all on the Stacklist. So,

you know, in fact, Kyle, I don't know

Kyle is the owner of Stacklist.

>> Yeah.

>> And he set up an API and the API

um the Fathom had shut the API down

because it got 11,500

touches.

And so, and so Stacklist I mean

Kyle said, "Okay,

slow down. Chat for ChatGPT, they're

hungry for information, right?

They're just really hungry. The the And

the other unique thing about Stacklist

is that it's tied into all these AI

sites.

Which are really hungry for information,

which will give us a broader a broader

view, if I can say it that way, broader

audience

for our program and services.

>> Yeah, because all of that knowledge that

you're going to be putting into your

Stacklist hub is going to be a lot

easier for AI systems to index now. So,

they'll be able to cite you.

>> Yes, I think so.

Which, you know, and we've tried we've

tried advertising. We've we've spent so

much money on advertising is ridiculous.

We tried on Google, we tried it on on

LinkedIn, excellent, you know, may on

Meta, Facebook,

and Instagram, and it doesn't work.

>> Yeah.

>> It just it just doesn't work.

>> Yeah, I think that's the truth that a

lot of people like don't really want to

admit, but

I also think that social media ads don't

really work, like at all.

>> They do not really work at all. So,

along comes Julie Riga.

Do you know Julie Rigger?

>> Yes, I mean yeah, she's like the best.

We love her.

>> Right. So, she reaches out to me one day

and says, "I'd like to interview you."

Really?

Really? And I was always nervous in

front of a camera. I'm okay now. I've

had 10,000 hours of being in front of a

camera on Zoom

5 days a week from 9:00 in the morning

till 4:00 in the afternoon. That's how

That's how my room is open today.

5 days a week

from 9:00 to 4:00.

And so, I'm there all day. And I don't

encourage my students to stay there all

day.

Because there's only really two times of

the day to trade options. The morning

open till about 11:00 to 11:30

and the and the close of the the close

of the day from 3:00 to 4:00.

Huh. The rest of the day, the market

just sort sort of goes sideways. Now,

you can trade and I find some trades in

there, but they're rarer than the

morning trades and

the evening trades.

And so, I started doing that. I got my

$150,000

back in 6 months after I fired the guy

and built my own my own rules, my own uh

trading plan.

I fixed my psychology. I had lots of

talks in the mirror. I had notes

everywhere. You're a good guy. It

doesn't matter how many zeros you have

or not behind your name.

You're a good guy and that's never going

to change.

So, stop what you're doing.

And so, it was I mean, it it took a

while. It took a while. I had to change

my psychology, which, you know, it's

kind of hard to do. It really is hard to

do.

>> Very.

>> And then within 5 years I within 3 years

I had enough money that I never had to

worry about money again.

I have zero bills.

Every dime of it is uh

put away into an account, a special

account. I call it the generational

wealth account. And And so, we're just

We just keep adding to that account.

Diane and I

went to Financial Peace University.

Do you know what that is?

>> University?

>> No. Do you ever hear of a guy named Dave

Ramsey?

>> Sounds familiar.

>> Okay. If you don't have this education,

you're young enough to start.

Look him up and you know, go to

Financial Peace University online and

take his courses. It He teaches how to

budget your money the same way that your

the same way that your

great-grandparents did it. I don't think

your grandparents did it, but your

great-grandparents

had envelopes and they'd stuff cash into

these envelopes and one would be for the

mortgage or the rent, one would be for

food, one would be for cleaning, one

would be for, you know, emergencies, one

would be, you know, all this sort of

stuff.

>> Yeah.

>> Right?

Well, he taught me how to do that. In

fact, Diane and I did it together. And

if you have a loved one

that you're doing

that you're living with, that you you're

married to or that you are thinking

about getting married to, some get

Bring him or her along with you.

Bring her along because Bring him along

with you because Ivana, this will change

your whole life.

And so, Diane and I

we did this 33 years ago.

We still have envelopes today. And Diana

and I

Diana and I have no bills really other

than utilities and food and you know,

going out to restaurants and you know,

we don't have any car payments. We don't

have any you know, we don't have any of

that stuff, right? We pay cash for

everything.

And so,

we live off our social security check. I

get about $3,000 a month out of social

security.

>> Yeah.

>> Right?

Yeah.

$2,000 a month goes into the goes into

the savings account.

And we live on about $1,000.

>> How?

>> We have no bills. We don't have a

mortgage. We don't have car payments. We

don't have you know, we just don't have

any We don't have any bills.

>> That's awesome. I want to take your

class.

>> Yeah, please I mean,

feel free.

Go to investmentcurrent.com

and sign up for our free trading room

free trial.

They'll ask you for a credit card.

It's $87 a month. It's not It's not

a lifestyle changer.

>> Yeah.

>> Right? Plus transaction fees. So, it's

about $91 a month a little more than 91.

And you come in for 5 days and see what

we're doing and how we're doing it.

I call out every trade.

I identify

patterns on the market on the charts.

I'm identifying

entries, exits, and stop loss areas.

Hey,

for pattern day traders.

And I'm doing this live as we are

trading.

>> Yeah. You'll see me. You're going to see

me maybe next week or the week after.

You'll see me in that room.

>> What What you know, whatever. Tell your

friends about it.

>> Yeah.

>> And begin learning about money.

We have

one of the best countries in the world.

You The United States is one of the best

countries in the world.

But what we have done to our children

is irresponsible.

We haven't taught them anything about

money and how to manage it. You know, it

wasn't until I was 18 years old, 17

years old when I left home, and Dad took

me over to the bank and opened up a

checking account so I'd have a checking

account. I didn't know how to write out

a check. And not only that, you know,

this little thing, the balance sheets

that they used to have on it? I never

recorded anything. I didn't know to

write it down. So, I never really knew

how much money I had.

And I get these notices, overdrawn. What

do you mean I'm overdrawn? You know, so,

you know, I'm 73 now. It's a lot

different today.

Right.

>> Yeah. If I had to write down each time I

spent something, I would never know. I

would just not know how much money I

have ever.

>> Right. So, now we have programs like

like Quicken. I use Quicken extensively

both both for my personal and my my

my business.

So, I know since 1993,

when I started getting automated, I can

tell you to the penny every cent that

I've spent and where I spent it.

>> That's awesome.

>> Yeah. Yeah. Yeah.

>> That's a lot of financial

[clears throat] discipline. Like a lot.

>> We've done, you know, we we've done an

injustice to our children, including

our children. We have five children.

Diana had three and I had two. We

brought everybody together and had a

modern household. Everybody had a

different last name.

>> My family's like that, too.

>> Right. Yeah. Yeah. But, we survived.

Right? We survived.

>> We had fun.

>> We have a lot of fun.

So, that's that's what Investment

Current is all about. That's why we

chose Stacklist. And Diana being a

webmistress was sort of concerned about

that. And

a few days after we got the initial

Stacklist up, she came to me and she

said, "You know, you made a good

investment."

>> So, the web expert

likes it.

That's like the biggest stamp of

approval.

>> Yep. The webmistress.

>> The webmistress.

>> Yes. Yes.

Yeah. And so, uh when I was talking to

Kyle the other day, I said, "What can I

do to help you?" And uh we talked about

doing this podcast together.

>> This is awesome, Mitch. Thank you. I

really enjoyed this conversation. I

loved hearing about your story. I loved

hearing about your family. I loved

hearing about how you got started. This

is really, really great. I think a lot

of people are going to enjoy it. So,

thank you.

>> Thank you so very much.

>> Amazing.

>> We have enjoyed the conversation. Thank

you for having me on your show.

>> Me, too. Thank you so much.

>> Thank you. Bye-bye.