Your Mind Is Being Fracked
1632 segments
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from New York Times opinion this is the
Ezra Klein
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show I think a lot about the way we talk
about attention because the way we talk
about something is the way we think
about it do you always hear about
attention when you're in school pay
attention as if we have a certain amount
of attention in our mental wallet and we
have to spend it wisely we need to use
it to buy algebra rather than buying
gossip or jokes or
Daydreams I I wish that was how my
attention worked it certainly did not
work that way then I graduated high
school with a 2.2 because I cannot pay
attention I I just can't to information
delivered in the form of long lectures I
wish I could I try
my attention it just doesn't feel to me
like something I get to
spend it feels I don't know it feels
more like taking my dogs on a walk
sometimes they walk where I want them to
sometimes I'm in control and sometimes I
am not in control they walk where they
want to they get scared by Thunder and
they try to run away sometimes a dog
side eyes them from across the street
and they turn from mild manner Terriers
into killing
machines sometimes they are obsessively
trying to get a chicken bone and even
when I hurry them past it they spend the
whole rest of the Walk clearly thinking
about that chicken bone and scheming
about how to get back there my attention
feels like that to me and this is what I
don't like about the way we talk about
attention we are not always in control
of it we may not even usually be in
control of it the context in which our
attention plays out what kinds of things
there are around us it really matters
and it's supposed to attention is
supposed to be open to the world around
us but that openness it makes is subject
to manipulation you really see that now
when you open your computer or your
phone it's like the whole digital street
is covered in chicken bones there's
lightning cracking overhead there are
always dogs
barking and I worry about this for my
own mental habits for my kids for
everybody's kids I don't think we're
creating an intentionally healthy World
here and so I keep looking for episodes
we can do on this and I keep feeling
like we're getting near it but not quite
there because the the way we talk about
attention just doesn't feel rigorous
enough to me doesn't feel like it is
getting at the the experience of it well
and so I keep looking for episodes we
can do on this people who found a better
way to study attention or talk about it
or teach it then I was reading this
piece on attention in the New Yorker by
Nathan heler and I came across dgram
Bernett who's doing all three he's a
historian of science at Princeton
University he's working on a book about
the laboratory study of attention and
he's a co-founder of the struther school
of radical attention which which is a
kind of Grassroots artistic effort to
create a curriculum around attention and
yeah that got my attention as always my
email as reclin show NY
times.com dgr Bernett welcome to the
show oh it's such a pleasure to be here
thanks so you've written that our
attenion is getting fracked what do you
mean by that fracking um I suspect most
of your listeners have heard that term
fracking's mostly associated with this
idea of getting petroleum resources out
of the Earth but it's a new technology
for doing that in the old days Prem
major exploitation of petroleum
resources there were like these big
juicy zits of high value crude oil just
sitting there in the earth waiting to
geyser up if you tap them drill a hole
wof
gusher we've tapped all that out only
way you can get the remaining petroleum
and natural gas resources out of the
deep Earth is to pump down in there high
pressure high volume detergent which
forces up to the surface this kind of
slurry mixture natural gas crude oil
leftover detergent and Juice uh and
nasty stuff which you then separate out
and you get your monetizable
crude this is a precise analogy to
what's happening to us in our cont
temporary attention economy we have a
depending on who you ask 500 billion 3
trillion 7 trillion doll
industry which to get the money value of
our attention out of us is continuously
pumping into our
faces high pressure high value detergent
in the form of social media non-stop
content that holds us on our devices and
that pumping brings to the surface that
spume that foam of our attention which
can be aggregated and sold off to the
highest
bidder how do you define what attention
is I would love for us to use this whole
conversation to sort of roll up on the
shores of that deepest question again
and again so let me go at it one
way I'm in the process of finishing uh
history of science book about the
laboratory study of this thing called
detention since about
1880 in Laboratories using
experiments scientists have since the
late 19th century sliced and diced a
human capacity that they've called
attention and it is that work that they
did that has made it possible I would
argue to price the thing called
attention that we're invoking when we
use that fracking metaphor it's
entangled with the idea of stimulus and
response the earliest experimental work
on attention is about sitting folks in
laboratory chairs and showing them
certain kinds of displays a cursor a
flash that triggering or targeting
conception of attention has been the
primary way that scientists experimental
psychologists
Engineers have conceptualized and placed
in evidence a thing called detention
when they started doing sort of early
eye tracking experiments to sort of
follow where people's gaze went how much
information they could take in at a
glance and figuring out how to quantify
that largely it should be said financed
by friends in the emerging advertising
industry there was a kind of Unholy
symbiotic relationship that emerged
between certain form of experimental
psychology and those who were trying to
study how to sell mouthwash and
cigarettes uh when those folks were
doing that kind of work they were
certainly talking about a thing that was
attention they could call it attention
and it's very similar to the thing that
right now the most powerful
computational Technologies the most
sophisticated programmers and the most
intricate algorithms are madly wor
working to aggregate an auction
continuously in your
research what's been the holiest or most
Unholy attention experiment you've come
across oh uh I love that
question well let's do
Unholy and maybe you'll give me two in
the inter War period a set of
experiments called Pursuit tests were
used to train and assess the capability
of military
aviators Pursuit tests were attention
experiments a little like forerunners of
video games imagine a cursor that moves
around on a
non-computer screen this is manual Like
A Clockwork cursor that's traveling back
and forth in front of you and you have a
little envelope a mechanical envelope
that you have to move manipulate kind of
with a joystick to keep bracketing that
cursor as it moves around in front of
you and then we hook you up to a
rebreather so that you're gradually
deprived of oxygen it's a big
twist we I didn't see that one coming
yeah we might also hook you up with
headphones and uh run a lot of really
loud and distracting noise through them
and we could also ask you to pedal or do
other exhausting things with your body
they're a whole set of ways we could
complicate this ecology and then as you
gradually lose Consciousness you're
asked to continue for as long as you can
manipulating this envelope around the
cursor this was understood to be an
attentional test it's cybernetic as you
can see it's a way of integrating humans
with machines it uses attentional as a
way of measuring the kind of
mechanization of the human subject in
relation to a machine some people are
better at it than others and let me
assure you if you're going to put
somebody in the cockpit on one of these
very expensive fighter planes you want
somebody who's really good at that so I
would call that one kind of uh Unholy I
mean let's be clear I mean fiating
fighter pilots to see what happens to
the attention yeah I I'll categorize
that in the Unholy yeah I don't want to
sound paranoic either I'm in favor of
fighter pilots who are able to pay atten
okay yeah where nevertheless you can get
a little shiver when you think about
the way now we've been um if you like
cybernetically integrated into our
devices and you can see aspects of that
reality prefigured in the genealogy of
experimental work on attention that I'm
describing I'll give you another one the
development during the second world war
of radar created unprecedented
opportunities for defense capabilities
in relation particularly to German OTS
nevertheless
no matter how good your radar is if the
person looking at the radar screen isn't
paying attention to it you're totally
screwed a really intense set of
classified experiments took place during
the second world war to assess a very
new problem how long could people pay
attention to screens and what could you
do to optimize their ability to keep
paying attention to screens for long
periods of time that work gives rise to
an understanding of the way people cease
to pay attention what's comes to be
called the vigilance decrement the drop
off in vigilance to a statistically lowf
frequency phenomenon and that work too
can give you a little shiver to come to
understand that there is again this deep
technoscientific story of studying a
thing that we recognize as attention but
studying it in this highly
instrumentalized way that is entirely
bound to questions of stimulus and
response to triggering and
targeting and we see the legacy of that
kind of work to this day in the way we
think about attention that attention was
sliced and diced in Laboratories and
that very same thing is what's now being
priced with these calamitous effects and
the way we experience
ourselves I'm so interested by that form
of attention and it gets at something
that has bothered me about a lot of the
writing on attention some of the
conversations I've had on the show about
attention which is it's so wound up in
this
idea of attention as being something we
should always have agency over I think
that implicitly in a lot of discussion
of attention and a lot of research
around
attention the attentional goal seems to
emerge as a worker who never breaks
Focus on their task across the entire
day and so the enemy of attention in
this telling is distraction and I do
feel that as a worker right I come in
and I open my computer and I immediately
feel distracted by messages coming and
slacks and and a million things and then
at the same time that discourse it
points somewhere I'd like to go but not
the only place I'd like to go right I
don't imagine the good life is being a
life where I have the attentional
capacity of the perfect worker right a
lot of what I'm interested in you know
in theory with attention is a sort of
more open form of awareness an ability
to see other people more
deeply and I'm a meditator and so one
thing I I notice a lot over time is that
what I think I should be paying
attention to and then what appears to
come up with great value to me are not
the same thing right too much agency
over my attention too much control is a
way of not hearing other things in the
world
too you put your finger on really the
heart of the matter so I want to suggest
that part of what makes the conversation
around detention right now both so
difficult and so important is that
secreted within that term are in fact
two very different projects bumping up
against each other in a laboratory you
use instruments as it turns out if you
use instruments to get at a thing called
attention you end up finding an
instrumentalized form of attention is
that form of attention real absolutely
in fact the Technologies for making it
real are powerful you can quantify it
you can place it in evidence
experimentally is it part of what's in
that sort of worker conception of
attention that you invoked yes as it
happens it is but that other thing that
you're kind of calling in when you talk
about meditation when you talk about
awareness when we invoke the sort of
experience of being the kind of ecstasy
that can come with a certain
durational flow
of immersion in a person a conversation
a book the experience of reading an
object
that comes from a different place it's
also in the language of attention and it
has its own separate history if you want
to see both those operating now and let
me give you two recent theorists of
attention uh both very prominent whose
accounts of what attention is are
absolutely contradictory perfectly
paradoxical but sort of both
interestingly
true two Biz School theorists Davin
Porton Beck do a book called um the
attention economy I think it's 2001 they
don't actually coin the phrase but
they're responsible for it sort of
exploding into the collective
conversation how do they Define
attention in that book they say
attention is what triggers catalyzes
awareness into
action attention is what catalyzes
awareness into
action definition that couldn't be more
different the recently deceased French
philosopher Bernard eer in a beautiful
and difficult book called taking care of
the youth and the
generations centers that book on
attention what does he say attention is
he says attention playing with the
atandra in
French is waiting the exact opposite of
like catalytic triggering it's waiting
it's in fact for him infinite waiting
and what are you waiting on when you
attend to to an object wait on it he
says you're waiting on the
disclosure of the long webs of
connectedness that are in the object
which long webs of connectedness are a
mirroring of the rich long webs of
connectedness that are in you so let's
imagine for a second that there was a
painting on the wall of this studio and
you and I were looking at it together we
might look at that pain painting it
might be a let's say a religious icon or
something and you and I would bring to
the experience of looking at it what we
have we would notice colors we would
think about other images like it we
might have seen we would think about the
other images that might not be here but
that could be or the symbolic things
that are in it and as we experienced
that kind of web of things that are in
the image we'd really be sort of seeing
a long web of connectedness that's in
ourselves and so for stegler
attention is waiting on the disclosure
of those long webs of connectedness
which are a mirroring of Our Own
infinitude in the
world attention infinite waiting
attention triggering sharp contrast and
let me try to bring in like a third
thing that I think is kind of
exquisitely poised over and outside of
that contestation between those two in
the the early 20th century novel wings
of the dove the American novelist Henry
James describes a really beautiful and
intense scene in which a a very very ill
woman terminally ill
woman has a fleeting encounter with the
doctor she desperately needs she
believes this doctor kind of knows what
she needs to
survived she hopes that this doctor can
kind of get her past her anguish the
doctor's very busy and James depicts the
scene where the two of them sit for a
moment and he describes the doctor as
placing on the table between them a
clear clean Crystal cup empty of
attention that empty Crystal cup of
attention that the doctor places on the
table between
them and that sort of figuration of
attention is a kind of an empty cup that
we place
between ourselves and the object of our
attention is like I think it exquisitly
invokes that idea of imminence that kind
of negative capability anything's
possible here the gesture of generosity
it has a little bit of that sense of
waiting but it also has a sense of a
solicitation something needs to happen
so it includes elements of that
catalytic and it includes elements of
that kind of mirroring waiting image and
so when I have to sort of talk about
what I think attention is I'll often use
that image like what's attention
attention is that kind of empty cup we
can place between ourselves and the
things we care about in the world and
see what happens
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you've talked about how attention is or
at least the way we think about it now
is a modern construct can you talk a bit
about that let me give you one of the
most amazing arguments about attention
that's ever been made by anybody by my
distinguished colleague Jonathan crer
Jonathan CER is an art historian at uh
Columbia University in a book called
suspensions of perception published
around 2000
he made a super challenging argument
about where that language of attention
comes from and why in the late 19th
century the same time that the
scientists start studying in
Laboratories everybody starts getting
worried about it and talking about it in
a very particular way Curry argues that
you don't see a lot of discussions about
attention in the 1780s 1790s even 1820
it's not a thing
he says that worry about attention comes
into being across the second half of the
19th century in a very particular way
because of a very specific set of
transformations in the experience of
personhood imagine uh white guys in wigs
with knickers on those guys thought of
themselves as a little bit like a camera
obscura right those boxes that have a
little pinhole in them like a forerunner
of the camera the mind is like that box
there's a world out there there's a
world in here there's a nice mapping
function between those two worlds and
therefore I as a uh propertied white
male subject am good in the world
because the world is out there and in me
in a relatively unpro
way CER argues I think correctly that
that way of conceptualizing the human
the classical model of human
subjectivity
implodes across the second half of the
19th century
what kills it what does it in we
discover that in fact everybody doesn't
have the same picture inside themselves
as what's out there in the world that
were these Oozy things made of meat you
know and that actually our eyes have
blind spots and suddenly the sort of
physiological complexity of sensation
makes a minc meat of the classical model
so then where are you in this kind of
blooming buzzing confusion of modernity
now that you're like an opaque thick
meat creature instead of this nice
camera obscure creature well CER argues
that attention is born in that moment as
a way of saying again that I hold
together as one being as I confront or
encounter the world where are
you you are where your attention
is your will maybe that's that idea that
somehow will has something to do with it
that for William James attention and
will were almost inextricable right that
Free Will itself if it existed its
Locust was the moment in which I could
choose to give my attention here versus
there and while everybody recognized
that there was involuntary attention
there was this deep sense that attention
was born in the late 19th century as a
new language for talking about the
coherence of the human subject let me
offer two responses that come to mind
and and starting here so obviously he
knows the discourse around detention
much better than than I ever will but
the first thing that that I know where
there was a lot of discussion and
conversation about attention going far
far far back before the 19th century is
within
religion so in Christianity you have
deep attention to attention among
different kinds of monks and monastics
Buddhism has that their traditions in
Judaism around around that I'm sure
there's much more in other religions
that I know less well prayer is an
attentional question meditation is a
technology of attention as it gets
talked about now but but you know you
can frame it in much more spiritual ways
than that so what should that make us
think that there was so much more
perhaps attention to
attention within the monastic religious
Traditions it's a great question again
and I I share your interest in those
forms of attention I do want to say that
while it is certainly true that people
have been concerned about how to hold
before their minds and their senses
objects since forever and that religious
spaces have been Central zones for that
sort of combat of the senses and the and
the will um if one actually digs in on
that stuff the language often isn't sort
of the language we would use
contemplation for instance was a central
preoccupation of monks but if you had
brought them the kinds of questions that
are getting asked by the early 20th
century concerning that sort of stimulus
response phenomenon or even the ways
that that William James will talk about
attention that would have been
unrecognizable to them that said much of
my own interest in attention actually
comes out of my own meditational life as
well I care deeply about the spiritual
Traditions that inform our resources as
we begin to think about what to do now
and there are some 20th century thinkers
who have commented in really profound
ways on the relationship between prayer
and the sort of thing we're now worried
about when we talk about attention the
great French Mystic Simone V comes to
mind so Simone V who kind of skirted up
to the edge Christianity in different
ways but never kind of crossed over was
a political activist a labor activist um
and ultimately a kind of social justice
martyr across the era of the second
world war wrote
passionately that pure unmixed attention
is prayer so for
her that if you like
apophatic attention attention that won't
have an easy object or end or purpose
when I say apophatic I invoke the
tradition of negative theology right two
theological Traditions one where you try
to get at God directly one where you say
look God's so beyond us we're not going
to get to God we're finite creatures
God's infinite our best chance to get
anything like the god space is to sort
of enumerate everything that's not God
to get at God via the Via negative AA
the negative way so we will enumerate
The Cloud of Unknowing rather than
getting all puffed up with ourselves
that we're having a conversation with
god I would argue that Simone V's
account of attention as a sort of
radical pure emptying of oneself an
openness to
imminence is apophatic it's an attention
that isn't triggerable it won't Target
you can't bring it out in stimulus and
response
experimentations because it waits in a
kind of ecstatic and infinite openness
for that which it knows
not so that's the other question that
that comes up for me there is an
argument that what we are saying about
attention now is just another moral
Panic of the kind we've been having
since the early 19th century that people
were complaining about how we were
losing our attention then trains were
too fast life was too fast everybody's
reading
newspapers and it's the same arguments
and yet it's all been fine we worried
about this with the Advent of radio with
the Advent of Television it just comes
up and up and up and up and then we
could just kind of move on to the next
thing and we worry about it again and
when people think about the attentional
golden age to the extent they imagine it
they don't mean the 15th century they
mean right before whatever the thing
they're worried about now is Right
blogging was great social media was too
far or if blogging was too much
newspapers were great but you know
digital news is too far how do you think
about that concern that that you and me
we are aging and just part of a
perennial moral
Panic I'm sympathetic to that critique
of all this uh by the same token people
have been deeply right again and again
that things were changing and things
have changed in ways that were
catastrophic in addition to changing in
ways that have been um transformative
and good and some measure of what we
need out of historical consciousness is
the kind of critical discernment to make
those judgments so was there a moral
Panic about advertising in the early
20th century there sure was why because
people started experimenting with
projecting advertisements using very
bright lights Ark lamps on the underside
of clouds and everyone was like this is
horrible I don't want to read soap ads
like on the night sky and then people
began to think it would be amazing to
sort of have Amplified screaming ads
floating in the air over cities so that
you would have continuous barges of
sound advertisements in space Also
horrible new technologies do really make
possible new forms of human exploitation
this is real the factory
system certainly improved life in lots
of ways it made available much less
expensive textiles for instance but
you'd have to be out of your mind not to
recognize that the aggregation of Labor
in the satanic Mills of Lancashire
created monstrous new labor conditions
against which people had to gather
together and mount resistance I would
argue that we are in a moment now in
which this human
fracking and the essentially
unregulated commodification of this
precious stuff out of which we make
ourselves the instrument of our
being this is creating conditions that
are at odds with human flourishing we
know this and we need to like Mount new
forms of resistance we don't know yet
what the forms of resistance will be
just like those early resistors in the
factory system didn't yet understand the
way that labor politics and trade
unionism would emerge as meaningful
Technologies of collective action we
don't yet know what forms of resistance
are going to emerge that is what we need
is like all hands on deck for a kind of
attention activism that raises our
awareness and this work is happening in
lots of different places already we need
to see what happens with it in the years
ahead maybe this is a digression maybe
it's not because you're a historian
who's dealt with this
question I think a bunch I'm fascinated
by the way we think about past moral
panics call the moral panics right the
the very term assumes just a hysteria
that then went
away often when I go back and I read
critics of a previous technological
moment it's true on one level that
obviously the world did not come to an
end or sitting here talking and it is
also often true that they were right you
go back in your readal Postman amusing
ourselves to death and the thing he is
predicting roughly will eventually
happen is that we will think everything
must be
entertainment and so even things that
should not be entertainment will become
driven by and assessed on the values of
entertainment and it is just like a
direct line to Donald Trump and you
could say oh you know we had a previous
moral Panic about television or you
could say all these people were right
the world didn't end but a lot about
things actually did happen I think about
this with advertising mid-century there
is a tremendous amount of critique and
interest in the rise of advertising you
can read the affluence Society by John
Kenneth GB and he's very interested in
this question and my senses among
economists and others that's looked back
on as a little bit embarrassing right
like look there's advertising and it's
fine and I don't know I'm actually
amazed I I moved to New York about a
year ago I'm amazed at how much
advertising is permitted on the subway
public space right the subway I would go
into for a long time it had a grayscale
image uh advertising The Exorcist reboot
horrifying image like two girls like
black ior dripping from their mouth I
mean just grotesque every morning I
would see it and it seems a little bit
dystopic this is public space why am I
being why every morning when I bring my
5-year-old under the subway he's seeing
an ad for a horror movie but we've just
gotten used to it I'm curious how you
think about this discourse a sense that
the things we worried about in the past
we were obviously wrong to worry about
and as such worrying about things in the
present is probably going to be wrong
too because eventually we'll simply make
our peace with it and the world will
move on and if it does that then you
know clearly was fine yeah where even to
begin oh my Heavens I mean
uh those who have worried that things
were getting worse have been essential
to our being cleare eyed about our
condition again and again the process by
which money value has displaced other
languages of
value big picture that's one of the
enormous secular Trends one can discern
over the last 150 200 years and I would
say many of the things you just invoked
are in effect explicable out of that
Dynamic now I don't want to sound
reactionary when I say that and I also
don't wish to kind of invoke some uh
fantasy Utopia of the past but we are
more severed from each other now than at
any time in human history even as we
have this kind of uratz experience of
our being aggregated in new and Powerful
ways we've seen dynamics that
simultaneously severed us from each
other and created new
aggregations for instance the rise of
nationalism across the 19th century
which was kind of a harrowing ideology
that created new forms of collective
identity and displaced experiences of
intimacy at the same time with monstrous
consequences so it's totally reasonable
I believe to be extremely uneasy about
the Dynamics that we're
seeing one thing that has again bothered
me about a lot of the discourse on
attention is I think because we don't
have a good definition of it itself we
don't I think think about it very
clearly we know what we often don't want
a lot of us don't want the feeling the
fractured irritated outraged feeling we
have on social media or online we don't
like learning and noticing in ourselves
that the amount of time we spend on any
single task on on the computer has
dropped and dropped and dropped a lot of
us have this experience of fracture so
kind of we know what we don't want
this I don't think we have a very good
positive
Vision how do you think think about the
creation of a positive vision of
attention given the extraordinary
diversity of human experience and
wants yeah it's a very hard question in
a sense you're asking both a question
about Authority MH and also asking a
question about prescription are we going
to prescribe for people this versus that
and who will prescribe you know I think
of the extraordinary definition of
Education that qari SPAC offers which is
the noncoercive
rearranging of
Desire what's education the
non-coercive rearranging of desire and
that rings for you I have to say it does
so not how my education felt to me well
I don't think a lot of our educations
work that way so I would say that that's
a richly humanistic and at the same time
critical account of Education it's not
especially an account of Education that
conduces to making optimize workers in
the labor force but let's just sort of
unpack it for a second we organize our
lives around desire in some basic sense
you say look who we just tell people
that they shouldn't want enjoy receive
that little like dopamine hit feel good
when they're scrolling through Tik Tok
okay our desires can go lots of
different
places it's also possible for us to put
our desires in places that ultimately
lead to our being unhappy and lonely not
flourishing the question of how to
organize our desires how to know what it
is we want that is what we really want
or what in wanting most dignifies and
extends our experience of being as
opposed to again severing and
impoverishing us that's the hard work of
education and people have to
work that stuff out for themselves but
also they have to work that stuff out
with other people that's in a sense why
the humanistic
tradition brings with it tradition stuff
the kind of best that's been thought and
said texts objects here here look at
this it's not look at this I'm going to
force you it's I want you non-
coercively to discover that in being
with this in these ways something good
will happen yeah let me hold on this
idea of
non-coercion so first for me education
was coercive I did not want to spend
eight hours a day sitting in these small
classrooms being lectured at just didn't
I had to which I don't think is a bad
thing I I am not really one of these
people who thinks that childhood should
be up to the whims of the child I don't
think I would have made good decisions
as a kid I'm not sure the decisions made
for me were great decisions either but
but
nevertheless and something that has been
on my
mind has been how bad I think parents at
least of certain classes right now have
gotten at
coercion and it worries me because my
kids are young so it's kind of easy
right now but I know it's going to get
harder and I see all these parents who
know that they don't think their kids
should have a smartphone when they're
11 and they
fall because ah the other kids
do and I see in this debate that we're
having right now about smartphones and
kids what I would describe as a real
discomfort with how to be paternalistic
when paternalism is actually needed so
John height writes this book The anxious
generation part of the book's thesis is
that smartphones and social media have
kicked off a mental health crisis and
our children then there's a huge back
and forth on these exact studies and one
thing I really noticed in this whole
debate where I think the research is
very complicated and you can fairly come
to a view on on either end of it is that
if you convinced me that my kids scroll
on their phones for four hours a day had
no outcome on their mental health at all
it did not make them more anxious it did
not make them more depressed it would
change my view on this not at all I just
think as a way of living a good life you
shouldn't be staring at your phone for
four hours a day and yet I also realize
that the language of society right now
and parenting doesn't have that much
room for
that and I think we have a lot of
trouble talking about just like what we
think a good life would be not a life
that leads to a good job not a life that
leads to a high income but just the idea
which I think we are more comfortable
talking in terms of at other points in
in history that it is better to read
books than to not read books no matter
if you can measure that on somebody's
income statement or not and so I wonder
not just about the non-coercive
rearranging of Desire but I also wonder
about I mean I don't love calling it The
coci of rearranging of Desire but the
ability to talk about what we think we
should desire or socially approve of and
then particularly for younger kids for
whom their attentional resources are
being
formed
actually insist upon that so I want to
ask you back a question
uh in response to that which is just
where do you anchor your
intuition that it is say better to read
a book than it is to scroll on Tik Tok
for four hours if I'm being honest as a
parent right and I'm not saying I would
legislate
this I anchor it in my own experience of
attention I think books are remarkable
and specific
in their ability to simultaneously allow
for a deep immersion in somebody else
right another human being story or
thoughts or mind and also create a lot
of space for your own mind
wandering and I will say and it's one of
the reason I want to invite you on the
show we'll talk about the school of
attention that you're part of in a bit I
will say that my biggest concern and the
concern that nobody really has an answer
to for me because I do want to send my
kids to public school is that I care
less about how they are taught subjects
and how they are taught attention what
kind of attention they're able to bring
to the things they will want to
know but again the thing that worries me
is that I see so little discourse like
that I'm enormously moved by what you're
saying the Dynamics that you're
describing are not unfolding in empty
space they're unfolding in relation to a
basically
unbridled
Dynamic of financial
optimization like we just can't leave
capitalism out of this the system in
which we operate is centrally driven by
return on investment not by human
flourishing and there may be no other
way to organize large modern complex
societies but we would be insane not
continuously to hold before us the
essential adversary here the
corporations are not on our sides and
the fact that a major split of our
contemporary economy has figured out how
to monetize not just our labor but our
actual ability to give ourselves to what
we care about is extremely bad for our
ability to continue to be non inhuman
beings I think I'm getting at something
similar when I talk about my
discomfort with how hard we find it to
criticize
Choice people mean a lot of things when
they talk about neoliberalism and I
don't love the term one because I think
it annoys people and shuts them down but
the other is because it it's
imprecise but the thing I mean when I
talk about neoliberalism and the
neoliberal age is a period in which the
logic of markets became the logic
absolutely and I think it has become
very difficult to think outside of
Market logic and when I read older texts
I see a lot more discussion of the good
of Virtues Of and a lot of it is very
religiously inflected to be fair I mean
religion was an alternative structure of
logic of meaning that was in
contestation with economic ways of
thinking about that I think his religion
has weakened not only as an organized
Force but as has a a kind of conceptual
way of looking at the world capitalism
Market logic has taken over a lot of
that space and the market does not have
our interest at heart you invoke
religion as one of the sort of
traditions on which one has been able to
draw for a discourse of value that would
not reduce to money value I would invoke
two other kinds of Institutions that
have been really important there's the
space of Education I mean I basically
believe that a lot of what we do in the
humanities is a training of attention
and partially that's like why we have to
hold on to and protect spaces for
humanistic work in our education because
a lot of the other stuff can be
instrumentalized it's part of the reason
it's getting increasingly exterminated
from universi is because you can't
monetize it and uh but but I say all of
that just because interpretation or
meaning
is so
inextricable from the labor of attention
and there's a third which I also think
is interesting to consider which is
spaces of art music Aesthetics I mean
artists have always made fun of the
Bourgeois collector who showed up with a
giant bag of money and said you know
show me the most expensive thing and
I'll take it and you know the people in
the know in the space of the Arts would
sort of Snicker and say you know how C
then uh he walked out with that that's
not the good stuff so each of those
spaces spaces of religion and
institutions of Education study teaching
and learning and then museums and spaces
of artistic production Symphonies music
each of those institutions has
meaningful traditions of
non-instrumental isable attention
[Music]
[Music]
is attention the category of the thing
we want or a subcategory of the thing
that we want so sometimes I wonder if
attention is a word like Health if I
told you health is important you nod
your head you're nodding your head in
fact right now if I said I I'm really
trying to work on my health on the one
hand you would get what I meant by that
on some level I don't want to die soon
and young for a preventable reason but
also wouldn't really tell you anything
there's so many subcategories to health
right you know you go to doctors for
different parts of the body and there's
mental health and fitness and different
kinds of fitness and cardiovascular and
and strength and sometimes when we talk
about attention it feels to me like we
are talking about a thing like Health
the entire basket of different forms of
awareness and experience we use when we
are moving through the world and
sometimes it feels like we are talking
about something very specific right
cardiovascular fitness not Health right
and then alongside that there are all
these other things you might want to
cultivate and and be concerned
about which one is it for you I think
you put your finger exactly on that
duplex nature of our discourse around
attention both those are in uh the
language of attention that we use and I
would argue that what's important now is
that we have the richest conversation
about attention to surface it as our
Collective concern in the way that this
podcast and all the podcasts you've done
on this and the wide range of authors
like Jenny Odell and James Williams and
Tim woo all these folks who' written on
this we need more of all of that because
and here's where your language of health
is exactly right
what we need is a kind of almost
revolutionary rising of our awareness
around the importance of this stuff I'm
old enough to remember a period back
when nobody went running James F fix
right he wrote the book Running in what
was it 77 before that regular people
didn't go jogging they didn't go running
people who ran were people who were sort
of athletes uh or people in sort of
school because they were doing
Collective Sports also there weren't
gyms that regular people went to right
there were places like Gold's Gym where
you could go if you were a powerlifter
or a boxer I'm talking 1974 75 the whole
idea that Ordinary People would sort of
concern themselves with their Fitness is
something that's emerged over the last
40 years it's staggering to consider the
scale of the collective awareness of our
physical well-being now does that mean
that Health itself is a new idea no
people have been worried about their
health since forever but the specific
activation of Fitness that's a
relatively new thing and it's really
changed in our lifetimes and I'm
proposing to you that that's going to
happen again over the next 40 years a
collective recognition that our Wellness
in our attentional lives our hygiene and
health and our attention is going to be
constitutive of our experience of being
this is what's going to happen it's
going to reshape education which as
you've signaled needs to be for and
about out attention that's what it needs
to teach and it's going to transform our
other ways of being together so you're
trying to do some of this you have along
with others this school of attention
what are you trying to teach yeah I love
this stuff I mean we think of the school
as sort of a little bit like Black
Mountain College sort of creative
artistic collaboration a little bit like
something like the Brooklyn Institute
for social research like continuing
education for people who want to read
together and think and be together in
person in a place and then a little bit
like the kind of radical labor schools
of the teens and 20s like the schools
created by the international ladies
garment Workers Union which were more
like activist projects to promote a
certain kind of politics so that's kind
of the triangle in which we placed the
school the school does not promote some
single programmatic theory of attention
on the contrary we're interested in all
the different Traditions that can inform
how we take attention forward we had a
senior Zen student a course on Zen
meditation as an intentional form class
on
cinematography as a medium in which
attention is
choreographed
cinematically a class on perfume where
smell as a sensory modalities centered
as a sort of attentional form we run
workshops and this is separate from the
classes we do free workshops and the
workshops are sort of opportunities to
actually do some attentional stuff
together exercises in which people will
for instance listen four times to the
same 4minute piece of music under again
different sort of mental orientations
but collectively then take some notes
and talk out what happened as they sort
of used their attention and possibly the
coolest thing we do at the school are
these things called sidewalk studies in
which between five and 10 people will
get together usually a bar a cafe and
they they'll read a carefully selected
paragraph closely together and talk
about it seminar style having a drink
that paragraph is on a card when you
flip the card over there's a thing to do
together like a street action like a
kind of situationist style activity so
an example would be like a great Audrey
Lord passage on food in the city the
action is going into a bodega and
actually exam in the bodega for where
surveillance is happening where
nourishment is happening and then moving
to the second bar and talking through
what it was like to sort of be in the
space of the bodega with the Audrey Lord
passage in our heads together and there
are dozens and dozens of these exercises
that are continuously being invented by
folks in the school and doing them
together they do it because it's a way
of being together and practicing
attention together to generate forms of
solidarity I'm interested in that idea
of practicing attention
together you know with my kids when I
think about this one of the things that
I wonder is when I ask what do I mean by
I want them taught
attention some part of it is just like I
want them to have familiarity like a
visceral sematic familiarity with what
different kinds of attention feel
like I'm not sure I had that for a very
long time i' I'd of course experienced
many kinds of attention but it's only
later in life I become more mindful of
what they feel like and that's helped
me diminish the role of some in my life
right the reason I'm not on Twitter or X
anymore is that I don't like the feeling
of the attention it furnishes I don't
like how I feel when I leave it reason
I've sort of moved back to paper books
is like I do like the feeling of the
attention I I notice that it is
healthier for me it sounds to me a
little bit like something you all are
trying to do is just creating context in
which you experience different kinds of
attention so you have that internal map
you can work with absolutely it's a do
by doing kind of thing you actually have
to come together with other people and
surface the question of attention and
then experience what giving one's
attention with others can do to be
reminded of how precious that feature of
our being is and discover what can be
returned from the world to themselves
out of opening themselves to it
attention
so I thought a good place to end here
would be to do the Deep listening
activity or at least a truncated version
of it that you described earlier so how
do you lead people through this okay so
this would be an example of one of the
exercises we might do at one of the
attention Labs at the struther school
and we always like to make clear that we
borrow from lots of different Traditions
so this is very much like the kinds of
exercises that the wonderful sound
artist genius Pauline olero
would use in her practice it's not
exactly like her stuff but we always
kind of talk a bit about Pauline
oliveros when we set this one up and
there are other sound artists who inform
the kind of stuff we care about Ana
Lockwood and others the exercise is
going to have four phases um I
understand that you've got a sort of
sound piece queued up we've got it okay
we're going to actually play it four
times so your listeners have to be ready
you're going to hear that piece of music
which is about how many minutes would
you say uh I think we've cut it till 30
seconds or so okay so it's 30 seconds we
normally do this for a little longer but
all right um so wherever you are get
ready you're going to hear this 30
second sound piece four times and I'm
going to give you the mood under which
you'll attend to it first just listen
Okay first listen
[Music]
[Music]
[Applause]
[Music]
second listen
recall what have you heard before
[Music]
[Music]
[Applause]
[Music]
third lesson discover what do you hear
for the first time
[Music]
[Music]
[Applause]
[Music]
[Music]
and four finally don't listen what do
you find when you don't don't listen
[Music]
[Music]
[Applause]
[Music]
so let's talk back and forth um an
observation about each of the phases
what happened in the first phase
few the Striking thing about listening
to it the first time was
the way the my body's response kept
changing so initially it's like you got
these birds you know it seems like it's
be a kind of nice ambient piece of music
and then just like the intense
escalating tension somewhat mounting
dread the noise goes up the uh number of
sounds happening simultaneously feels
like it goes up the volume goes up so by
the end you've begun or for me I began
as like oh like a nice like Jesus Christ
why did my producers choose this piece
of music uh so yeah it was a little bit
the first time I was just on the ride of
the the bodily response to
it for me in the first time through I
was acutely attuned to a thousand
questions sort of pulling me in all
directions because I'm accustomed to
doing these kinds of things like over a
long time so you know longer more
immersive more people so a lot of
anxiety as to whether this kind of thing
can work in this setting uh so the truth
is I became aware about Midway through
that I was effectively not listening to
the thing at all on the first time
through trying but trying but failing
for me on the first
one uh we go to the second listen where
we were trying to hear something that
we'd heard before
recall the second one I was struck by so
I remember the birds right I I noticed
they go on a little bit longer than I
thought and the second I was a little
braced because I remembered the feeling
I had on the first I was like oh as this
keeps going you feel worse and so the
the remembrance was of what was coming
in the way that then made me surprised
by what was there in the in in the
moment super interesting this is so
embarrassing but I heard the birds for
the first time in the second phase it's
not remembering that's not so it was a
double catastrophe because I was like
how the heck did I not hear the birds in
the first phase my listening was so bad
in phase one and two wait a second I'm
not supposed to discover new things
until phase three so I had phase
catastrophic disaster and felt bad about
myself but then uh sort of rounded on
that and um became aware of that sort of
inexurable March time that comes in and
the sort of harrowing fatalism that one
Associates with that musical mode and so
I I had gotten to that in the first uh
listen and was able to be like okay okay
I'm remembering that I'm remembering
that third listen were you able to
discover anything new
yeah I was more attentive to the birds I
was sort of tracking them I realized
they disappear the whole piece then on
the third the thing I noticed was it it
feels like you're clear cutting a forest
right that that felt to me like what
that piece of music was right you were
going through the forest it's initially
fairly untouched and then with each
Rising I mean the bird's eventually
falling silent you know that tick tick
tick tick when you talk about the
fatalism of it I mean this felt like a
like a piece of music that was about the
clear cutting of of an ecosystem yeah
and I love Discovery for me involved a
loop into how this piece came to be I
heard a twang that felt guitar-like but
I'm almost certain that the music was
composed electronically so I had a
little moment of your engineer or your
creatives whoever's back there are
making this and were they at a machine
what kind of machine what kinds of Clips
or samples were they drawing on so my
kind of Discovery in a sense was the
sources and being recalled to the
question of the sources of these sounds
These acoustic experiences Final Phase
four you tried not to listen Ezra what
happened is more
comfortable that that body response that
kind of mounting dread that anxiety just
was
muted so it was more like the way I
listen to music when I work where my
attention is not on the music and the
music is providing a mood and an
energy right the music is a kind of
stimulant but I'm not deeply immersed in
it what did you do with the rest of you
to not listen because of course our ears
are funny you can't close your ears so
the stuff's going to keep coming in it's
not like our eyes where like we I moved
to the eyes yeah uh more of my attention
was what I was seeing yeah I had did
exactly the same thing did you close
your eyes in the first three phases did
you keep them open is in listening you
did kept them open on all that's
interesting I closed them but I opened
my eyes in the Final Phase and had a
little taste it was quick but a little
taste of that like a foretaste of the
Ecstasy of trying to awaken my visual
field and brighten it such that it would
sort of displace my acoustic experience
so I kind of had hypervision for a
second and an effort to sort of blast
out of my ears the acoustic experience
by overwhelming it with the other
sensory modality and that felt um that
was a little Tremor of the good stuff
where you can sort of feel an activation
of what you can do with your attention
as an aspect of being I I must say I
enjoyed that so what's the point of all
that for you if if that is a successful
lesson when you do it what are you
hoping people people have experienced
like what is the meta lesson of that
lesson right it's not just what you
heard in the
music what did we just do yeah um I want
to just admit that I'm not super
sure and that kind of uncertainty is
part of
it and what I can assure you is that
when seven or eight people get together
in Brooklyn and do something like this
for
half hour 45
minutes we all come out of it feeling so
good it just feels so right to be with
ourselves and what our minds and senses
can do and with other people in relation
to what's in the world this way and I
think that at this moment we need to
carve out more spaces for these kinds of
activated experiences within our
teaching and learning environments
let me end on this if you're somebody
who's not near the Brooklyn Str School
of radical
attention but somebody who kind of
Senses something is wrong with your
attention wrong the intentional world
that you
inhabit and you want it to be better for
you you want to find a space of what
will feel like attentional
Health where do you start yeah it's a
great question and for my answer I'm
going to um read one of the 12 thesis on
attention written by the friends
um thesis 9 of the 12 thesis
reads sanctuaries for True attention
already exist they are among us
now but they're endangered and many are
in hiding operating in self- sustaining
inclusive generous and fugitive forms
these sanctuaries can be found but it
takes an effort of attention to find
them and this seeking is also
attention's effort to heal
itself so my answer is find a sanctuary
it's there and your listeners out there
they all have their different sort of
sweet spots where they are able to
protect themselves from the frackers it
might be gardening it might be that they
actually you know can weld and like when
they've got their visor down and they're
kind of in the puddle of the hot metal
that that's when everything is zoned out
they may be knitting and they may be
doing zumba class I don't know what it
is they're doing that's near you and
what you would find and and make
possible but find your people and out of
finding your people and with a measure
of
intentionality insisting upon the
sanctuary where you are resistant to
being
fracked attention can
begin to heal and that seeking out of
the sanctuary space is itself already
part of the
healing so then always our final
question what are three books you'd
recommend to the audience oh there are
so many great books um and uh all we
need to do is protect the ability to
read them and will be good um well let's
start with one that I think is a deep
and challenging and important book in
this kind of attention space and it's by
my colleague Natasha daul down at NYU uh
it's called addiction by
Design Natasha dul is a science and
technology studies scholar an
anthropologist by training and she did
an extraordinary book on video poker
machines gambling machines in Vegas it's
a kind of a pre-smartphone book about
the
engineering of addiction by the folks
who designed those gambling machines and
the environments in which they sit and
if you want to have a kind of harrowing
inwardness with the sophisticated dark
pattern technologies that can be
achieved even in the most primitive
Technologies those machines are not
fancy in important ways right they are a
kind of 19th century printing press to a
modern fullcolor laser printer in
relation to what we have now in our
pockets but already to see how
sophisticated the design of those
systems were to suck people in and hold
them it's amazing uh Natasha daul
addiction by design a second book that I
love and that also comes out of my field
and that I think is a deep and hard but
beautiful and important book for
thinking about the history of science
would be the book objectivity by Peter
Gallison and Lorraine daston both of
whom are really great historians of
science that book is a history of
something that seems impossible to
historicize I mean objectivity doesn't
have a history like objectivity is just
being objective that's like
transhistorical and they do an
extraordinary and counterintuitive job
of showing how radically historical our
conceptualization of objectivity itself
is how entangled it is with shifting
ideas of subjectivity for instance or
the way that it plays off off of the
emergence of mechanical Technologies for
making inscriptions uh so objectivity by
Peter gson and lorine
daston and then I guess my Wild Card
book would just be a book I love and uh
a book about the imagination belief
dreams and about America it's by Herman
Melville of course the author of Moby
Dick a book I also love but I'm going to
invoke his much stranger book The cont
man which is a book about how belief
happens and who the people are who can
make us believe and about the sort of
entanglement of uh hope and belief it's
very much a book about this strange
country that I love and believe in and
that has to make us all also very
uncomfortable a lot of the time Herman
Melville's the confidence man D Grand
brette thank you very much total
pleasure thank
[Music]
this episode of the E kin show was
produced by Roland who and Christen Lynn
backchecking by Michelle Harris with
Mary Marge locker and Kate Sinclair our
senior Engineers Jeff geld with
additional mixing by Isaac Jones and
ammen sahota our senior editor is CLA
Gordon the show's production team also
includes Annie Galvin and Elias isth
original music by Isaac Jones and ammen
sahota audience strategy by Christina
simusi and Shannon Busta the executive
producer of New York Times opinion audio
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Sonia Herrero
[Music]
Ask follow-up questions or revisit key timestamps.
Ezra Klein interviews Darrin Burnett, a historian of science at Princeton, about the modern crisis of attention. They explore how the contemporary digital economy 'fracks' human attention for profit, turning it into a commodity. They contrast this instrumentalized view of attention—often associated with productivity and stimulus-response models—with a deeper, humanistic understanding that connects to openness, meditation, and art. The conversation emphasizes the need to cultivate 'sanctuaries' for attention and to develop new, collective forms of resistance against the commodification of our cognitive and sensory lives.
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