You see this right here? Yeah. That's

$1.3 million

spent in OpenAI tokens in the last 30

days. 603

billion tokens spent. Now, even if I

were to try my hardest, I am not

actually sure it's possible for me to

spend this amount of money or that

amount of tokens. I have no idea how we

accomplished such things. And when I saw

this, I thought this is just the most

ridiculous thing and I

This is so stupid. But then, I started

thinking about it more and more and I

realized that there's a future that is

developing in which I think a lot of

people are wrong and I think this post

right here really helps it kind of

crystallize in my mind

where things are going. So, I got a lot

of yapping to do, so I hope you're going

to you know, strap down cuz I I I think

that yeah yeah you you you you you

probably aren't going to see this one

coming. I don't think you you understand

what's going to happen here in the next

year. And I think I might be right on

this one. I'm going to In fact, I'm

going to do something I normally don't

do. I'm going to make a tech prediction.

I know.

Kind of dangerous. I I do just got to

yap about this for a second, okay? The

reason why I have to yap about this is

that whenever a post like this happens,

there's always the exact same thing that

happens. There's this entire

fluencer market when it comes to AI and

I largely think they're just simply

pull-overs from the crypto days. The

crypto NFT bros moved over to AI. When

they see someone make a post like this,

Papa Pete, of course, they go, "Oh, hey

bros. Hey bros. Everybody. Uh I don't

know if you know this. If you aren't

spending like $100,000 if you A- if

you're not even hitting 10 billion, if

you're not even in the B's when it comes

to token usage a month, you're not going

to make it. You know how I know that?

Look at Papa Pete, okay? Open cloud guy,

he knows what he's doing. Do you know

what you're doing? Not going to make it.

Permanent underclass. Hey, buy my course

and I'm going to teach you how to do AI

properly." And it's such a bad takeaway.

And let me explain it in more simple

terms. Like, you know, the funny thing

about history and about tech, they don't

repeat but they do rhyme. I've heard

that once and it makes me feel like I'm

really smart saying that.

You know what I mean? So, what I mean by

they they rhyme is that in 2016, 2018,

2020, if you would see any startup, you

if you went and talked to any of your

friends in the Silicon Valley, there was

an entire culture

that had more microservices and

Kubernetes usage than they did literal

customers. I actually had a friend

lament to me that he was managing 10

different microservices and he had three

customers. Unironic, that's not me

making up or exaggerating things. He had

triple the services for three customers

and he was just like, "What the hell

have I done with my life?" And it's just

like, "Brother, you have to quit

listening to Google for how to run a

company. Just because it works for them

does not mean it works for you." And

this is kind of that same vibe. Just

because this works for Pete, which by

the way, guess how many dollars he paid

for those tokens? Yeah, zero. You know

how much money you're going to pay for

those tokens? Yeah, full price, okay,

buddy. It's not going to be cheap, okay?

You're not spending six six hundred

three billion dollars in tokens per

month. And if you if you are, I mean,

well, hey, nice to meet you, sir. I did

not realize you

I was not aware of your game. And so, I

just wanted to kind of get that out of

the way, okay? Now to the future, the

thing that I think all of you have

wrong, okay? But first, the bag. You see

these people walking around with their

laptops cracked just so their agents

don't stop running?

Mine never stop running. When making

changes with Cloud Agents, you can see

the diffs inline just like with any

other agent. It will create a PR and you

can actually see your CI running live

within the Cloud Agent. You can see the

status of the CI when it completes and

you can even go back and fix the failing

CI. Not only that, but you can also just

run live commands in the terminal. That

is my project right there. This is not

on my computer. This is in the cloud

running where I can ask it to do things.

I can ask for changes. I can ask for

changes on my phone and see the game

played via MP4. What's even crazier is I

can just take over the desktop and I can

place towers and I can just play the

game. Start round. And I can watch the

bats happen. This is my game. Try Cloud

Agents today. cursor.com/agents

and never have to worry about your

laptop being open again.

Okay, welcome back. Let's talk about the

future here for a second. So, something

that you need to kind of keep in mind

when you see these things is that what

Pete's entire goal is, it's a research

project. How far can OpenAI take token

usage? Cuz remember, they believe the

future is going to be this token Utopia

where everybody just sits back and

relaxes like we're in Wall-E and we just

are able to out anything and you

have billions upon billions of tokens

for free cuz everything gets 10x cheaper

every single year, which by the way,

that promise is 2 years old and I feel

like things have never been more

expensive. I don't know. It feels that

way to me. Maybe I'm wrong, but things

kind of feel a little costly.

Nonetheless, 10x cheaper. Remember that.

10x cheaper every single year. And so,

at some distant point in the future, you

spending 603 billion tokens and every

last person on Earth doing that, which

by the way, we don't even have enough.

Like I don't even think there's enough

power on Earth to do that currently. We

might have to 10x all power on Earth and

only use it to power GP used to make

this happen. But again, I digress. If

this were to come across, this is how

projects could look. So, I think a lot

of people look at this and they're like,

"Oh, well, you know, OpenAI is being

evil." No, I think they actually just

believe this, right? Like I think they

actually believe that every last person

will be using Infinity tokens at all

times. And yeah, sure. They are the

benefactors of it. And I mean, it's a

good future for them, but I actually

also think they they think this is just

like how the world should work. This is

how projects should be ran. And so, this

is a research project which got me to

think about something for a second. And

it's kind of this funny conundrum that

you see. Uh right now, if you go to any

of the big companies, what are they all

about? Hey, what's your token spend? I

mean, there is literal people getting

fired because they're not using AI

enough. You've seen this, you've seen

the articles, you've seen

potentially these rage posts on Reddit.

I can never tell if what I'm reading on

Reddit is real or not, if it's just

there to rage bait me into a frothy

mouth just to go off and tweet a story

that doesn't even exist. But let's

pretend they do exist. People are

getting fired for not using enough AI.

The I've read stories about people who

are interviewing, if they use too much

AI, people don't like it. If they don't

use enough AI, people are not liking it.

Like interviewing sounds like hell.

Working at companies right now sounds

pretty awful cuz you're constantly being

shoved down the throat, you must use

this. People at Amazon, you better use

Kiro. Hey, if you're over at Google,

better use that Gemini, buddy. And just

keeps on going and going and going,

right? Well, there's kind of a problem

there. I don't think people realize what

the problem is. Because right now it's

like spend all the money you want,

right? Okay. Well, let's just rewind

like 18 months, okay? Not even that long

ago. Let's just go back a little bit.

You wanted a new computer.

Oh,

you want 32 GB of RAM? Well, we're going

to have to get a vice president to sign

off on those $400. Oh, and a chair?

Yeah, that chair, it's going to be a

used Herman Miller. Okay. You're I'm

sorry, but those buns of yours do not

get the luxury of sitting on brand new

Herman Miller, okay? You know what?

We're getting you a lifetime chair.

That's what you get. Yeah, you. You get

a lifetime chair and I'm going to go

grab some patio furniture padding and

duct tape that right onto your chair.

That's what you get. That's what you

deserve, okay? Because let's just face

it, we can't be bothering our VPs for

these $50 upcharges. We can't do that,

okay? Us as a multi-billion dollar

company, we are very concerned if you

spend $25. And now, all of a sudden,

you can spend infinity on tokens. In

fact, you're even encouraged to do so.

Going back to this for a second, if you

really think about that, that means it

takes $1.3 million a month to run

OpenClaw. So, how many engineers is

that? Well, like if you think about

that, let's just pretend we're a big

tech Google company. It costs $50,000 a

month, and you're spending $1.3 million

a month on just AI agents. To replace

those with just engineers with Well,

that kind of math you I mean, it's a

number. That kind of math you can't just

do off the top of your head. So, let's

just say 30 engineers. That's like 30

engineers worth of people working on

something. You can't just do this for

every single project. Your company at

some point's going to go, "Okay,

timeout. We've made a mistake. We have

decided that we let you use all the

tokens you want. That's bad. We're going

to go back to the old days. Who's the

most token efficient? Oh, you're not

token efficient. You're spending 603

billion tokens on maintaining a simple

project? No, we're not going to do

that."

You're gone. There's going to come a

world where there's an entire consultant

class going through these companies

teaching people how to be efficient with

tokens. No longer will we see this world

of infinity token usage. Instead, it's

going to be, "Okay, who's the top

performers by features and things

delivered, not just by how much you

spend." Because in the old world, we

used to do buy versus build. Do you

build the thing or do you buy the thing?

Depending on the cost and the trade-off,

sometimes it's better to, you know,

trade the time for the money or the

money for the time. But now, we kind of

have a new world. It's like buy versus

build versus vibe. Do you vibe it? Well,

vibing takes both time and money. So,

which is the proper trade-off? And I

think companies are going to quickly

snap back to the old way in which

they've always done things. It's going

to be, "Okay, who's the most efficient?

Who knows how to use these things the

best? It's not going to be the people

spending Infinity. It's not going to be

the fluencers that's telling you

you need to run 500 agents in the cloud

at all times or you're not going to make

it. It's going to be the people that are

just being engineers. They're the people

like learning. People that actually want

to just do good work and use things to

help speed them up in certain areas. And

that's my prediction. Yes, I I'm doing a

prediction. I'm doing an actual

prediction. I know you're not supposed

to do predictions. Tech predictions

almost are largely you're always wrong,

but I do think in the near future we are

going to see token efficiency as an

entire argument as opposed to simply

token maxing. Token maxing is because

we're just trying to figure out is this

even viable? And by we, I don't mean me.

I'm out here still hand coding stuff for

my video game, okay? This is it's a

different world. But nonetheless, this

was very interesting to see. I was very

happy I got to read about this and kind

of see the live reaction from everybody

because people were just, you know,

instantaneously suspicious. Like, "Oh,

this is just open code trying to make

money." Yeah.

They are they are trying to make money.

I'll tell you that much. But they also

this is just like what they think the

future looks like. You and 100 agents

non-stop doing stuff. And maybe at some

point in the future, maybe hey, you know

what? Maybe in 10 years, some large

amount of time when we have, you know,

100x more energy and 1,000x more GPUs.

Yeah, maybe that future does exist in in

some far away place. But right now, to

me at least, the big takeaway here is

I think you got to start thinking about

token efficiency. You got to start

thinking about how you're actually using

it. Maybe having a kajillion agents does

work for one person.

But I'm not sure if this is really a

sustainable approach for anybody, even

if the promised 10x is going to happen.

Okay, sorry. I made a future prediction

and I'm probably going to be wrong, but

I you know, honestly, I think I'm right.

Also, the consulting class, can we all

just agree that's going to be the most

annoying people in the universe?

Honestly,

I'd almost rather take the crypto bros

who are going to be like, "Oh, you got a

token max." than

the new class of agile coaches that are

going to be coming out. These agile

coaches for token efficiency is just

going to be the worst. Oh my gosh. There

is actually going to be prompt trainers.

Like

it's going to be like Pokémon trainers,

but they're going to be prompt trainers

and you're going to have to go in there

and they're going to like one-v-one you

on prompts. It's going to be so

ridiculous. It's all horoscopes, baby.

The name

is the Brian Magen.