Bloomberg Audio Studios, podcasts,

radio, news. In the meantime, we want to

talk about the global wellness economy,

which is something that is no longer a

niche market. You know that it's

something we like to talk about a lot

here at Bloomberg and our especially

from our pursuits team. It is a $6.8

trillion powerhouse projected to hit

nearly$10 trillion by the end of this

decade. That's according to the latest

note from the Global Wellness Institute.

At the intersection of all that's

happening uh when it comes to the

wellness market, Surge and Women's

Sports is our next guest. For over a

decade, Ashley Flair, known to the

global audience as Charlotte Flair, has

been a top tier superstar for WWE,

winning numerous championships,

including the WWE Women's Championship a

record 14 times. Unbelievable. Today

she's leveraging her brand equity as an

angel investor specifically in the

mental health and apparel space with the

brand of self-care is for everyone. And

we're delighted to have Ashley Flair

with us. She joins us from Orlando,

Florida. Ashley, great to have you here

with us. First of all, congratulations

on all your accomplishments. That's

really, really cool.

>> Thank you. I feel like this might be my

biggest one yet. Goes the way I hope.

>> Well, tell us about Well, let's go there

because you've accomplished so much uh

at the WWE. tell us about, you know,

your hopes, your dreams, your

expectations, and where you are in that

process.

>> You know, I I still have hopes and

dreams within the WWE and Charlotte

Flair and my passion for wrestling uh

means the world to me and I still, you

know, have many years left on my career.

But when I was injured last year, you

know, there is a shelf life for women in

sports and I really didn't know or what

I or what do I want to do next? And I

have really gravitated towards the

self-care, mental health space. And

that's really helped me, I feel, get

through the last couple of years uh in

my career and feeling like I couldn't

talk about anxiety and the pressure of

being perfect on screen because the

character that I play, Charlotte Flair,

is so perfect. And this past year, I

feel as I since I've gravitated towards

the mental health care and talking about

it, it's helped grow my brand, I've been

able to connect with fans and realizing

it's okay not to be okay. So, when this

opportunity from self-care, the two um

the two owners AJ and Sasha came with me

with this opportunity and asked me to be

an angel investor. I was like, "Wow, I,

you know, I feel like this is a perfect

fit and where to put my my money or my

my investment and my time into them to

help make this a safe space for

athletes, for public figures, for

parents, for anyone because it has been

taboo for so long. And whether it be the

affirming apparel or the easily

accessible mental health tools that

self-care is for everyone that we're

trying to grow in 2026. I'm just honored

to be a part of it.

>> Well, I really admire the way

>> Sorry, that was long-winded.

>> No, that was only adding colorant for

us.

>> Okay.

>> So, how many of your physical injuries

were a mental health journey and did it

at all change your perspective on what

strength really is?

I definitely think when I hurt my knee

that's I tore my ACL. I don't think I

was in the right I was in the right

state of mind meaning whether it was

imposttor syndrome uh that dialogue that

how we talk to ourselves that inner

selft talk I feel like I was in a very

negative space and not opening up about

it and the anxiety of you know being a

woman that's approaching 40 what that

looks like the demands and it's you know

I want to be able to say I'm a woman and

what I want more of is time and all that

pressure adding up. I feel like the

reason I hurt my knee is because I

wasn't all there performing. And for

someone who has I always looked at

myself as the iron woman. And when my

knee took me out, I was like all I know

>> all I all I viewed myself was as a

professional wrestler. Like that's all I

am. And that's not all I am. And I do

have a voice. And maybe this is the

start of something bigger for me. Like I

love being Charlotte, but taking

Charlotte to the next level and making

these conversations

more accessible or not taboo for people

in any kind of industry, I think is so

important.

>> Yeah. I think there's something too in

the timing, Ashley, like I feel like

increasingly athletes are coming out,

men and women, um, and just talking

about, you know, the stresses, the

difficulties, you know, um, being, you

know, at a high point and then having an

injury and then it's just so tough to

come back. We see it over and over, but

I think the mental wellness component,

the stress on athletes of all kinds to

perform increasingly, it's really tough.

Whether it be athletes, whether it be a

stay at, you know, a a single mom work,

I mean, there's it it crosses over to

everyone. And with the apparel that

we've created, walking down the street

and you see a sweatshirt that says you

are enough. It's that simple. And it

opens a dialogue. And I hope um

investing in self-care is for everyone

with with that mission to just make

those topics easy every day. We we I

want to ask you too though, we love

talking about the wellness market in all

its different shapes and sizes, if you

will. Um the well wellness market

nearing a 7 trillion valuation. Talk to

us about the due diligence that you guys

did that led to the creation of

self-care is for everyone, you know, and

tell us about how you were thinking

about it. It's a competitive space.

>> It's definitely competitive. But here,

so for me, self-care is for Everyone was

founded in 2018. I had already been

following this site before I even know

who the owners were. It was just like

little messaging, you know, you are

enough. Uh, you have a voice. uh my own

messaging that I put on my social media

whether it be Twitter, Instagram or Tik

Tok, I always say PS I hope you feel

beautiful today cuz like you know on

those days as women when you don't feel

so beautiful but you have to show up you

have to put on that smiling face and for

me being on TV it's like

>> PS I hope you feel beautiful today as a

39year-old woman competing in an

industry where like they do age you know

like that's just television is hard for

women. Um so this company was founded in

2019 when AJ and Sasha came to me this

year. Um my financial person did their

due diligence seeing you know what how

they have grown what this space looks

like you know will what the investment

into them looks like and for me wanting

to uh have a diversified portfolio.

what where is the best place to put my

money to help them grow? And that's how

I that's how much I believe in what

they've already what they've already

done and what they brought to me. Plus,

they have a six-month campaign with

Target already with Kleenex, which is an

everyday product, which you see our

messaging on.

>> Um, so from a business standpoint, I am

just the investor. exactly what they

have raised. I could not tell you the

numbers, but I do know for suicide

prevention and the peril, it was um to

me uh I was blown away what they've just

been able to do with just the online

presence with the two of them with no

other big names attached. I mean

personalities via social promoting them.

So that's where I come in bringing my

audience

investment.

>> So Ashley, your branding goes on

different products, right? Is that how

it works or?

>> No, I'm I'm I'm sorry. So, for this

company, for self-care is everyone,

they've already started to put their

messaging on on everyday products such

as Kleenex. We just did a they did a

six-month deal in Target.

>> Got it.

>> So, them bringing what they've already

been able to do with the help of my

branding and push and being their first

angel investor. Got it.

>> Um hoping to grow there. Thank you for

that.

>> So, I believe in what they've already

done and they believe in me and what I

have aligned with my with my branding.

That's why they brought me on board. Um,

but I've been able to see their numbers

and what they're capable of from a

business standpoint. But for me, I

believe this was the right investment

due to

>> wanting just to help. So, like how can

you go wrong?

>> Yeah. So that that to me was like

whether I you know I mean the ultimate

goal is to make money and it is a

business but like to me when you don't

know what to do with not like I don't

know what my next step is after WWE but

what I do know is I want to help people

that's why I invested in them because I

know you can't go wrong in helping

create a safe space for people. I want

to become the person that I needed

growing up and I felt like investing in

self-care for everyone was like the

perfect step in that

>> and being their angel investor.

>> Well, I want to go back to that. If you

could go back to Ashley at the beginning

of your career before the global fame,

>> what is one self-care mantra that you

would whisper to her?

>> Just believe in yourself. Be your own

hero. M

>> well like wrestling wasn't always

it was never in my

you know to-do list or dreams or you

know I just I I played volleyball in

college and then I graduated. I was

lost. I became a personal trainer. I

always was drawn to public relations. I

did like PR. Um but then my little

brother um who had a really bad drug

addiction always wanted to follow in my

father's footsteps. So, I thought, you

know, maybe if I tried wrestling, cuz I

was given the opportunity by uh Triple

H, our head of creative now, in 2012,

that I could get him on the right path.

>> So, when I started, I really didn't know

what I was getting into because I, you

know, I liked wrestling, but back then,

you know, women were secondary

storylines. They were eye candy. I never

viewed myself as a professional

wrestler, supermodel, anything like

that. Um, so when I started it was just

more me needing to save myself from a

prior situation. So it's funny. I spent

my whole life trying to save my little

brother who ended up dying a couple

months after I started when ultimately

he saved me and gave me this dream. And

I feel I have helped change the

landscape for women in a male-dominated

industry in wrestling. So, if I can take

something from nothing and turn what I

did, the character of Charlotte, into

today as the most decorated woman of all

time, what can I do in the mental

health,

>> the mental health space with the work

ethic and the passion that I had for

wrestling and bring that same passion to

helping people um you know,

>> Yeah.

>> create that space with the determination

I had in wrestling.

>> Yeah. And I wish like for my brother who

passed away, yes, he he had a drug

addiction, but I really feel in 2000

like from, you know, the early 2000s to

2012, I I don't think I think it was

taboo for men to say they had anxiety

>> or what they were dealing with or

pressures. And not saying my brother

would have been,

>> you know, still with us, but at least

like

it's okay for men to be like, "Hey, I'm

burnt out."

>> Yeah. I feel like, you know, it's and

first of all and most mostly, Ashley, so

sorry for your loss and and

>> Oh, thank you. Thank you.

>> And, you know, things that life throws

at us and how we figure out a way

forward. Um, and then, you know, it's

really heartening to hear you talk

about, you know, wanting to help others

and and I get it. I think CO though was

something that opened up where everybody

was feeling stressed, right? It was

something that everybody was talking

about

>> mental health and and mental wellness

and and it was just a really

>> really big change in terms of the

conversation more broadly. Um so I I can

totally get why you're also drawn to it.

I I'm also you know you said about men

versus women. What was the most

difficult aspect of that difference for

you in WWE

>> or did you not feel it?

It's not that you it's

I have so I I felt I feel the women who

came before me that helped change the

landscape that have been grinding

>> for the you know 20 30 years before me

they probably felt it more but when I

started and the group of women that I I

came in with who I champion every day

you know we're not all as close as you

know success and competitive

competitiveness and competition take

over and always wanting to be at the top

of your business. But we were part of

this change. And when Stephanie McMahon

>> uh debuted us and then there was one

other girl who debuted a year later, the

the four horse women, that's what we

were coined as

>> in 2015

when Give Divas a Chance trended for

three days. we were part of that rise

where we were given the same amount of

opportunities and time and segments as

the men and then ultimately myself uh

Becky Lynch Ronda Rousey ended up main

eventing Wrestlemania 35 and Met Life

and if you had asked someone

>> even maybe a year prior to that would

the women ever main event a show they

would have like laughed but what we were

able to create is that women are capable

of selling merchandise putting people in

seats, being top of the card, getting

equal equal opportunities in the ring.

Um, so I just from the day I started, I

had one goal to where I am now. So, do I

feel things go like this?

>> 100%. But do I think I'm as big a star

as any male? Absolutely.

>> I almost cussed, but I didn't.

>> We're glad you didn't. But it's a great

way to end and you're absolutely right

because we're seeing this massive surge

in valuations for women's sports whether

it's WNBA, uh, NWSL. I mean, there's

just so much and

>> you have to give them the opportunity

and the backing and the advertising.

>> Yeah,

>> that's it. Perception is reality. And if

you do that, then the the audience

follows.

>> Well, listen, this was a joy um spending

some time with you and good luck and and

stay in touch and let us know how things

are going. Um, Ashley, you you bet.

Thank you, Ashley Flair. Um, of course,

also known as Charlotte Flair, the WWE

superstar, joining us uh uh on this

Monday and of course talking about her

brand uh self-care is for everyone. One.