AI has flipped everything on its head,

including the skills that actually make

you money.

>> Concerns are growing about AI replacing

some human workers.

>> I talked to CEOs who are replacing

design departments, even coders.

>> Proctor and Gamble, saying that it'll

cut up to 7,000 jobs.

>> If you think that it's not coming for

your industry, think again.

>> I run an AI venture studio where I'm

hiring people every single day. And

right now I have 17-year-olds who run

circles around people with decades of

experience. Not because they're smarter,

but because they have the right skills.

So today I'm going to rank those skills

from best to worst. Starting with social

media management. Social media is one of

those problems that AI was built to

solve. Every brand needs a presence. So

the work to do that has always been in

high demand. Every time I look at one of

these skills, I'm going to evaluate it

under these three criteria. The first

one is barrier of entry. Is it something

you can learn quickly? Is it easy? Is it

understandable? Is there a lot of

content out there? Can you learn it in a

weekend? It's low. You could literally

learn it right now. Second is

defensibility. If I learn this, how

likely is AI to show up and replace me?

It's kind of weak cuz AI writes the post

and the captions and the hooks and the

calendar. And honestly, the future

models will probably do that

automatically. And third is

profitability. Do people actually care?

And will they pay me top dollar to learn

it and implement it in their life?

People are paying less and less for this

kind of skill because the AI is doing

it. So, for this one, I'd probably say

B. Next skill, public speaking. Woo,

this is a good one. Essentially,

standing in front of a room and yapping.

Trying to get people to learn things and

hopefully create a transformation in who

they are. The people that suck at it,

you fall asleep. The people that crush

it, you walk away feeling inspired. So,

barrier of entry, huge, cuz it's hard to

learn. Defensible. Can AI come in and

get on stage and do it? [ __ ] no. Imagine

a robot on stage trying to deliver

something passionate and motivating.

Humans need to feel the human and then

profitable. How much money can you make

doing it? Well, guess what? Speaking is

the highest paid career in the world. I

know people that get paid a million

dollars to give a speech. So, very

profitable. So, because of that, I'm

going to put it a tier cuz learning it

makes you incredibly valuable. It's hard

for other people to get. It can make you

money and AI is not going to come and

take your job. But, you're not going to

learn it overnight. And that's the only

reason it's not S tier. Next skill,

trades. Think about plumbers,

electricians in the day of the data

centers and AI, HVAC. You need to cool

the chips, right? The hands-on work, the

the person that shows up. Again, I don't

have robots coming to my house to fix my

pipes. There are people showing up. And

the truth is is fewer young people are

getting into these skills every year,

which means if the demand's going up and

the people in there is going down,

there's a whole lot of money to be made.

It's the work that everybody relies on

that almost nobody wants to learn. Now,

the barrier of entry, you got to go

learn the skill. It's not easy. It's not

a YouTube video on the weekend. How

defensible is it? Uh, again, I don't see

robots coming in and start wiring cables

yet. Although, hey, Elon's working on

it. And then profitability. Yes, you can

make a lot of profit. It's just, can you

scale it? I don't know. But you can do

it. You can make some money. I'm going

to put it as C because there's a barrier

of you cuz you're selling your time.

Unless you build a business, just

learning the trade ain't going to make

you a lot of money and it's hard to

learn, but it is defensible, which I

love, but I'm still going to put it C

because I'm ranking on can you make

bank. The fact that you're selling your

time is going to cap how much money you

can make. And I wrote a book called

buyback your time and it's hard to buy

back your time if you got to do the

thing manually that you're doing and

show up on location, geographically

constrained. See what I'm saying? Where

social media, man, you could have 15

people helping you out behind you and

you can just be on your laptop tap tap

tap. But it's definitely not an F tier

like most people think. Next skill,

project management. There's three things

project managers do. They manage the

scope, they manage the budget, and they

manage the time. I think that AI will

eventually do all of those. The one

thing that I continue to focus on every

day, build agents around, is change

management and project management. Is it

valuable? Yes. Do I think AI can disrupt

it fairly quickly? Yeah. So, barrier of

entry, a little bit. Defensibility. Uh,

I'm pretty sure most tokens being spent

right now on AI is doing work that looks

like project management. And then

profitability. I don't pay a lot for

people that are managing projects. I pay

for change. And people using AI to make

change is where the money is. So, I'm

going to rank it D only cuz one of my

best friends is a project manager and I

don't want him to cry if he watches this

video. Next skill, sales. Oo. The one

way to make a lot of money. Sales is the

ultimate skill. It's the meta skill. If

you learn sales, you can apply it to

recruiting. You can apply it to

business. You can apply it to anything.

You can apply it to having kids and

getting them to do what you need them to

do. And the truth is, nothing happens

until somebody makes a freaking sale. It

is the oldest income skill there is.

It's the highest paid in any economy.

And the best closers can literally write

their own check in any market. So, we

got the barrier of entry. How hard is to

be good at sales? It's actually not easy

because most people are not willing to

confront their psychology. They don't

realize that great salespeople go from

rejection to rejection to rejection with

aing smile, with enthusiasm. They never

second guessess themselves. The

technical part is easy to learn. You

just need to do volume. The

defensibility, can AI take it over?

There's already been proof where AI is

doing outbound calls, dealing with

objections. Can AI bring a deal to

close? Yes. In my company, Atlas, that's

what they do. It supports the process of

sales, but the closing part requires

nuance, requires relationship, requires

understanding, and it is getting there.

So, it's actually not as defensible as

it used to be a couple years ago. And I

see a trend line where it's going to be

an issue. And profitability, you can

make bank. I literally have 18 and 19

year olds on my sales teams that make

more money than both of their parents

combined. I still think it's highly

valuable. Like, and here's the thing,

it's a meta-kill. So, I'm going to put

it right behind public speaking cuz it's

almost like a saleserson is a public

speaker eventually. If they can get over

themselves and learn how to command a

room, then all of a sudden you're taking

the exact same skills you used to do

one-on-one and you get on a stage and

you do one to many. So, it's right

behind, but it's incredibly valuable and

it will be disrupted by AI, but it's

going to queue you up to kick ass in

life. And look, if you're a CEO looking

to scale your business, I have a gift

for you. I built an entire 8 figureure

business without ever jumping on a sales

call. I did it all through chat,

literally in my DM. So, I put that

entire system into my sell by chat

playbook. It's yours for free. It's got

all the scripts, what to ask, how to

qualify, how to deal with objections.

And if you want it, just go find me on

Instagram and DM me the words YouTube

SBC, which stands for sell by chat, and

I'll send it right over. Okay. Next,

SEO. SEO stands for search engine

optimization. And essentially, it's the

skill to have companies rank high in the

search results of a search website. like

Google, Alta Vista, Yahoo,

Ask Jeie, how old are you, man?

>> But now with AI, who'sing searching

anymore? I'm in my AI chats searching

for things and having it go do the

searches. It's not clicking links in a

result set. So, barrier of entry, it's

actually still a hard skill to do. Well,

it's a technical skill and most people

still suck at it. Defensibility, how AI

proof is it? Well, I don't know if

people are going to be searching in the

future. I think Google realized that.

That's why it has its AI search results

and profitability. I haven't paid

anybody for search engine optimization

in a while cuz it doesn't matter to my

business. So, I am going to rank it as F

cuz I think search results are the way

of the newspaper. And if that is your

business, I'm sorry to hear. I just

think there's way easier, better skills

to learn that's actually going to make

you money than do the equivalent of

selling ads in a newspaper. For example,

the next skill, AEO, search engine

ranking, doesn't matter anymore. AEO

stands for answer engine optimization.

Back in the day, it kind of was like in

the Q&A core space. Today it's AI

because people are asking question of

their AI agents their chats and the

answers are coming back as a fully

developed researched beautiful answer.

But that is what AEO is is how do I show

up in there? If somebody searches best

book on productivity, how does buy back

your time rank in the top three? I don't

care about being the first few links on

Google. I care about being the answer

that the AI gives to the person that's

searching. So barrier of entry

incredibly tough. All of our companies

focus on AEO and it's changing right now

every two days because the AI models are

updating themselves as they continue to

refine. So then the rankings change

defensibility. I think the skill of

educating the AI to recommend a company

is going to always be needed because the

AI models are going to be the future of

purchasing. And then profitability.

People pay top dollar to get more

customers. I'm actually going to rank

this S tier.

Is it really S tier though? H.

No, no, no. It's Btier. It's almost like

the new version of social media, right?

Cuz like I used to get paid to create

audience on social to sell stuff. Now I

got to learn how to get found in the

results. So it's B tier and it's above

social media. I think the money's capped

in regards to like how much you can get

paid. Whereas like sales and public

speaking like that's more immediate. The

skills easier to learn. You can get paid

more. It's still defensible against AI.

That's why I'm putting it there. I'm

still unsure of like how defensible is

long-term. If the models get so good,

they don't even care what anybody's

trying to do to like around and tweak

the results. So, there's a little

uncertainty there. Next, we have data

analysis. Ooh, this one's good.

Essentially digging through the

company's numbers, trying to find useful

insights to help the people making

decisions make better decisions.

Companies have always paid these people

a lot of money. They used to be

consultants. I always joke that a

consultant borrows your watch and tells

you what time it is. Now, what's

happened is AI has created a massive

opportunity to use the data, the

information to train the AI so it can

make better decisions. And when every

business is still being run off of

spreadsheets, somebody that can come in

and organize the data and make it make

sense to feed it to the AI so it gives

better answer. I think there's value

there. Now, barrier of entry is very

easy today. like the fact that you have

a background in data doesn't really

matter because my AI can do better than

most people came that have quant

backgrounds defensible I don't think

long term when I look at what the

model's going to do I always ask myself

in 6 months how much better it's going

to be I mean Claude launched a whole set

of skills to do financials a whole set

of skills to do data cleanup a whole set

of skills to figure out the insights

from the data even how to visualize the

data with visualizations and now

artifacts where you can build a tool to

like manipulate the data so defensible

not that high making money.

I honestly wouldn't pay that much for

that skill. That's crazy for me to I I

literally am a little taken back how I'm

going to score this because I wouldn't

have thought this a year ago, but I'm

putting a D tier above project

management. Like I do need a data person

over a project manager. But the truth is

is most of my team members use the AI to

do this work. So not very defensible at

all. And when I think of like where the

models are going to disrupt people, that

job

Oh, next skill. Media buying.

>> You have a lot of insight in this one.

>> I do. Media buying is the skill of

buying ads for a product to get them

customers, right? And really just

deciding the creative and the messaging

and what platforms you should use to get

attention. Almost every business needs

advertising. It is how people get new

customers from local shops to giant

companies. And often time the media

buyer is trusted with millions of

dollars in ad spend to manage and direct

and orchestrate. Now when I look at the

barrier of entry with the AI tools a lot

of people can learn this over the

weekend. Now there's nuance and I don't

think it's as easy as people think but

it's very approachable. Defensibility

low. Can AI do my job in the future? Oh

yeah. We've already built platforms that

partner with AI to generate creative to

run ads to manage the ad spend and it's

already happening. And it would be

happening even more if Meta opened up

their API to let people do it.

Profitability. Do people spend money on

media buy? Yes. Is that going down 100%.

One of my friends recently fired like

40% of their media buyers and those

people are not finding jobs. So where am

I ranking this one? I'm gonna put it

Seale right behind trades. I think you

can make more money doing electrical

than media buying right now. Let's go on

crazy. You can make 300 grand a year

wiring up a data center in Texas.

Nobody's paying that for a media buyer.

A year and a half ago, it would have

been flipped. Next, we got graphic

design. Design is what drives the world,

right? We design it in our mind first

and then we create it. And without a

visual, it's hard to understand what

we're creating. So, we don't want to

spend a lot of money. Now AI has changed

the game for anybody in the creative

field. So barrier of entry, how hard is

it for somebody to learn design? It's

actually hard. Taste can be learned. It

can't be taught, right? You have to just

do stuff and try stuff and you got to

trust your gut. It's like writing songs

as a professional songwriter. Hard as

defensibility. Will AI come for that

work? Oh my gosh. Let me look at my

budget. I have gone from spending tens

of thousands of dollars on designers.

I stopped sending stuff to my designer.

Why would I wait for the iteration when

I can just prompt it? Every tool that is

in design, literally all the tools have

built AI into them and then

profitability, people don't pay for it

anymore. When I can prompt a new website

and I can prompt a new ad campaign, I

can prompt a new mockup. Why would I pay

for it? I went from design dollars to

token dollars. Again, if you're great,

you'll still get paid because you have

taste and you have design, you have

care, but I mean, it's a Dtier above

data analyst. Next skill, cyber

security. the ability to keep bad people

out of my company from stealing my

money. It's the spoof emails. It's the

AI getting so good that the bad people

are using the AI to attack the

companies. So, barrier of entry, it's a

hard one to learn. And if you can learn

this, it makes you special.

defensibility. We just heard with the

latest model from Enthropic called

Mythos where it was starting to find

exploits and opportunities to attack

software at a scale that it was so crazy

they didn't release the model so they

could allow all the cyber security

departments to catch up in the banking

and aviation and infrastructure space.

So defensibility, yes, AI is going to

help it, but if you're in it, I just

think it's really defensible. This skill

is not going away anytime. If anything,

it's going to require more smart people

doing it. And profitability, I'm

assuming if you're great at it, you can

write your own check. So, I'm going to

rank it B tier because it's hard to

learn. Yes, it's defensible, I think,

long term. Yes, you can make a lot of

money, but it is hard to learn. Next, we

got prompt engineering. The ability to

write prompts that create outputs that

companies value. A year ago, incredibly

valuable. Today, I don't think anybody

cares. Most people figure out prompt

engineering. So barrier of entry, not

complicated. You can just copy paste.

Defensibility, AI is writing the

prompts. Not valuable. Profitability. I

haven't paid for prompt engineers or any

type of scripts in a long time. So I'm

going to rank it prompt engineering.

I still think there's value there. I'm

going to put it at Ctier above trades

cuz you're in the AI space. Next skill,

email marketing. The ability to

communicate a message that gets opened

by viewer. Barrier of entry low.

Defensibility low. Most emails are

written or assisted with AI. It's not

hard. You actually train on the previous

emails that worked best and then the AI

will literally write more that look like

the old ones that worked best.

Profitability. Used to get paid a lot of

money to do this. Now it's almost like

an admin task. So low. I'm going to put

a D tier above graphic design because

it's money. People like to pay for

money, but AI is going to do it in the

future. Next skill, video editing.

You're not going to believe what I'm

going to say on this one. And I think

because of the rise of social media,

it's just become such a popular skill.

Everybody needs their sand, their

creative director, their editor, their

clippers, barrier of entry. I think like

taste, like design, it's actually hard

to learn how to do it well. Sure,

there's tools to do it. I still think

it's not an easy skill to learn.

Defensibility. I mean, more and more I

see AI take over that space. So, weak

sauce. Profitability. It's funny. One of

my friends hired an editor yesterday and

he's not even paying him. He's paying

him on performance. So that's how little

bit of money you might make cuz if it

doesn't perform, you got zero. Here's

why I'm going to rank it high and most

people are not going to understand this.

I think the skill of editing videos if

you get good at it is up there with

sales. So I'm going to have a

controversial take. Even though I know

AI in general is going to do the work,

understanding how to do it well, like

selling is actually a really important

skill because I think the future of

business or life is media trust,

distribution, video editing is a great

skill for that. Um, and the AI tool is

just going to make you better. That's

where I'm putting it, right behind a

problem is you're not going to make a

lot of money. So I got I'm still gonna

keep it up there.

That's the proper rating. I don't love

it. I don't love this. It's just going

to be less of the actual like doing and

the editing part. It's going to be way

more on the creative input and the story

lines and the the ideation of it. That's

going to be valued. All right. Next

skill, lead generation. The art of

getting attention, capturing some of

that attention into a lead. A lead is a

contact. It's an email. It's a phone

number. It's a follow on social media.

No leads, no sales, no business. Now,

the barrier of entry, it's still hard.

Most people still don't know. Even the

ones that charge people to do lead

genen, how to generate a lead. They

think scraping a website and getting

emails ising leads. No, it's not. To me,

lead genen is having somebody raise

their hand and say, "I have that problem

and I'm interested in learning your

solution." Defensibility. I still think

even though AI will come and marketers

will ruin things, the ability to shift

and understand how to generate leads is

always going to be valuable. Does AI

take over search? Yes. Does a person

that knows how to use AI to generate

leads? Are they still valuable? Hell

yeah. And then profitability. People

will pay for opportunities. If you came

to me and said, "I have 15 people that

said they want to learn from you and

they're open to having conversation. I

will pay for those opportunities. Less

than a sale, but I will still pay for

them." I'm going to put it behind sales.

I think selling is a meta skill. Lead

genen is a great skill. But if you

actually had to pick one, go sales. You

make more money. Lead gen you'll still

make a lot of money. Next skill, day

trading. Oh yeah, I'm going to go there.

Day trading is the ability for you to

make bets on the stock market in a day

based on your research or analysis of

your candlesticks, which way the stock's

going to go up and hopefully pick the

right direction and make money. It's

probably one of the number one ways that

people want to make money by working

very little because they think they're

going to make a lot of money for a

little bit of time. They forget it's got

the word day trading in it, meaning you

have to work in that day to make a

trade. And the promise is total freedom.

And I can understand the appeal. No

boss, no schedule, just a laptop,

traveling the world. Let's look at it

from the point of AI. Barrier of entry,

it's still hard to learn to make money.

So, the barrier of entry is high. The

education's out there, but not a lot of

people make money doing it.

Defensibility, it's defensible today.

Long-term, I'm still uncertain what's

going to happen in this world. And

profitability, if you decide to master

this skill, you can make profit. Okay?

But it's like saying being a

professional athlete or an entrepreneur.

Most people in both those categories

that play sports or go into business

don't make money. Same bucket. So, in

regards to like my recommendation for

skills that people just go learn to make

money, I'm not putting it very high. I'm

literally going to put it above SEO

because SEO is essentially dead. Day

trading is still a thing. F tier. All

right. Next skill, copywriting. The

magical world of words. A copywriter's

job is to get you to read the next

sentence. That's it. Done well. World

class. A single page of copy can

generate millions of dollars for a

business. So barrier of entry easy to

learn a lot of education. AI supports

it. You can learn it. Defensibility. You

know, it's interesting because AI does a

lot of copywriting, but I don't know if

AI on its own can generate the kind of

copy that converts at a high level yet.

I think it's medium level defensibility.

And then profitability. People are

spending less and less money on copy

because the default copy you get is good

enough. So they don't care about paying

five or 10 grand for copy for a website

when the copy that generated through AI

is there. So again, it's like graphic

design. The budgets, the budgets, the

budgets, the budgets, the budgets.

Because of that, I'm not going to rank

it very high. It's Dtier behind graphic

design. No, I'm not going to do that.

I'm going to flip it because when I

think of where I'm spending money, I'm

still spending money on copyrightiting.

I'm spending more on copyrightiting than

media buying. Nope. I'm putting it Dtier

at the front. Next skill, software

development. Now, this one's near and

dear to my heart. As a 17-year-old, I

learned how to code. It literally saved

my life. Whole backstory there. You can

Google it. Google it. You can AI it. But

let's talk about it, okay? Build in

apps, build in tools, build in scripts.

What's crazy is that it takes less time

to build an app than it used to take to

go in a meeting to talk about the app.

In the last 6 months, AI has made it

approachable to everyone. Barrier of

entry, so approachable. Yesterday, I had

my 12 and 13-year-old at my office

writing code in the meeting room. One

built a website for his new business.

The other one built the game. Neither of

them knew how to write code. Easy peasy.

Defensibility. I see AI coming for that

role. The funny part is is that it's

less the developers that are going to

have opportunity is the person knows how

to build great product. That would mean

it's not very defensible. And then

profitability, the cost for engineering

is dropping. So, I think it's an

incredible skill to learn. I think it's

a lot of fun. I think you can make a lot

of money and I think it's more

approachable and I'm actually gonna put

it in Btier, right behind cyber

security. I think cyber security and

software development are similar. I just

think people are going to pay more to

not get scammed than they are to build

apps that they can build themselves.

Last but not least, the skill of AI

automation. Automation is essentially

taking a process, step one, two, three,

four, five, and getting the AI to run

that process for you automatically. Back

in the day, we use tools like make and

Zapier and NAN to do this and everybody

was talking about it and everybody was

selling AI automation courses and I can

do AI automation and I can do this for

you and you and you. And all of a

sudden, agents came and nobody's talking

about AI automation anymore. They're

talking about agents. The truth is

they're kind of all the same thing. But

in regards to just AI automation right

now with AI, you can build your own AI

automation by having the AI do it. So in

regards to like learning how to do it, I

still think it's hard. Most people don't

understand like the infrastructure, the

business systems, and companies are

still trying to figure out just how to

chat with AI, let alone set up

automations. Defensible. Will AI come in

and start automating more? Yes. So I

think it's like a four out of 10

defensible. It's not very defensible.

And then profitability. You can still

make a lot of money helping companies do

AI automation. Now, what you do once you

sell it, that's up to you. But are

people paying to have somebody come in

and AI automate things? Yes. In the

business world, we call that a forward

deployed engineer. Okay? Where they're

engineering business workflow and

processes and automation essentially. I

think in a year from now, people that

understand automation will learn agents

and agents will be the future. So, I'm

going to rank it in B tier. And that's B

tier because I think of the

defensibility. I think AI is going to

build all the automations. I'm hoping

you learn agents. I'm not sure if you

will. And I just don't think people are

going to pay a lot of money because

every employee is going to know how to

do this themselves. So, what's funny is

I didn't rank an S tier because I think

AI is so disruptive that if you think

that everything that could make you a

lot of money is going to make you a lot

of money for a long period of time and

it's easy to learn, you're crazy.

There's no world where it's easy to

learn, defensible against AI, and is

gonna make you a lot of money. So, I

couldn't use S tier because it's hard.

If you look at the Forb's richest people

list, most people made money building

businesses, and it wasn't an option. So,

here's the truth. This might feel

overwhelming, but all I'm going to ask

you to do is spend more time in the AI.

Take this list and go like, "Ooh, AEO,

that's interesting." Or, "Oh, cyber

security. I've always thought that'd be

fun. How would I learn it? Ask the AI to

teach it to you. You can do this. I've

watched young people do it all around

me. I mentor a bunch of young people

through my Kings Club program. I teach

them how to use AI to build these high

value skills. That's why I have

firsthand experience on where the money

is being made. And I know you can do it

yourself. Now, I'm not saying to go try

all of these. I'm just giving you some

options so you can go be curious and

know which direction to go in. My

philosophy is simple. I will always

disrupt myself before AI disrupts me. I

want to use the AI to do stuff. I don't

want the AI to be using me to get it

done. So, leave a comment and let me

know which skill are you gonna go all in

on this year to change your life.

Comment below. And remember, if you want

my SellBhat playbook, just find me on

Instagram and DM me YouTube SBC and I'll

send it right over to you. Now that you

know which skills are worth your time,

here's the next move. If you want to see

how to build a $10 million solo AI

business with zero code, click here and

I'll see you on the other