Listen guys, here's the thesis. I am so

excited about this because in the 12

years that we've owned Chelsea Corner,

we released a new product this last

year, the chicken Caesar wrap, and not

only is it our number one menu item, but

it is the best-selling menu item that we

have had in 12 years. So, when I saw

that Sweetgreen was releasing a new

chicken Caesar wrap product, I was like,

"Dude, this could be a game-changer for

that company." Cuz rather than trying to

break a new trend, sometimes just

getting on the bandwagon of an existing

massive trend is the right move for a

national company.

>> It's a trend that you know about because

you are a restaurant owner, but there

isn't a national brand where you can go

and pick up a Caesar wrap. That that is

a It's an item that people are loving,

but you you can't really get one.

>> But Dave, that's my unique alpha is that

I already knew that a chicken Caesar

wrap had the potential to be a breakout

game-changing product for a restaurant.

So, I knew that as long as Sweetgreen

was able to put out even a mediocre

version of that product, it could be a

the biggest game-changer in the entire

company's history. So, like I was

watching this one like a hawk from day

one. And when those reviews started

coming out and I realized that that

company finally was smart enough, they

had never done an influencer campaign

like this. They They basically decided

to market this product through small

niche influencers, which is genius. It's

genius. That's everything right now is

going straight to the niche influencers

as opposed to going to these big

influencers that everyone essentially

ignores.

>> For authentic kind of like this is this

is a person like me kind of review. They

don't have a million followers, they're

just a girl doing her hair and makeup

eating a wrap. And so, you were in early

and so, you participated in this 30%

run-up in the stock.

But can the stock keep going up?

>> Okay. I think that if this product

continues to trend in any meaningful way

over the next couple of months, I think

this is the biggest thing that has ever

happened to Sweetgreen, a company that

is doing terrible. I actually had a

close friend of mine that I think knows

the CEO tell me this last year that he

really believed in the company

turnaround, that they knew exactly what

they had to do to turn the company

around. And he was investing an insane

amount of money in Sweetgreen. I mostly

ignored him, but since he told me that,

I've been watching Sweetgreen. So I saw

the announcement of this new product

release, and that's when I was like,

"Okay, this could actually be it." And

then combined with the fact that, again,

they were smart enough to know that they

had to release this product through a

mass niche influencer campaign, all I

had to know from that point on is the

product decent? Is it decent? Doesn't

have to be amazing. Is it decent? If

it's decent, I think there is a high

likelihood that this will be a dramatic

have a dramatic impact on Sweetgreen

sales, foot traffic. This could be the

thing that turns Sweetgreen around. And

it By the way, it's not going to take

much to turn Sweetgreen around because

they are not doing well, guys. This is a

real moment for the company. They could

I just I got to try this thing. Like I I

just I really want to try it. So again,

>> So you haven't tried it yet. You I know

you went to the store today to pick that

up, but you've also been to do a store

check and talk to the people, and and

you found out that they're at our local

store, it's like 20% of their sales.

>> No. No, I got new alpha today. As I do,

I have watched and read every comment on

the internet of every Sweetgreen rap

video that has been published since the

wrap came out. Good, bad, and ugly. And

I haven't tried it myself, but our local

store told me today, and I don't know if

I believe this. This could be This is

just one person at one store. She told

me that she thinks that more people are

ordering the wrap than salads at

Sweetgreen, and she says it's gotten

insane. And if that is correct, and if

that is representative, I mean, watch

out. This is going to make for one hell

of a trade. Now, I do want to try it.

So, I I got to do the thing. This is

what the What do the girls do? They do

this. Do they Do they got a nail?

Is that This is a totally different

style of wrap, Dave, because the wrap

itself is not toasted. I love our

toasted wrap at Chelsea Corner, but I

will say this, and I know this from

reading the earnings report, the last

earnings report, they could not find a

wrap that met their quality specs. So,

they created this wrap from scratch, and

it only has four ingredients, and it has

no seed oil, and it feels really fresh,

quite honestly.

I I'm super impressed just holding it.

Mm.

Dave, this is great. This is a really

good wrap. Damn. No, no. Okay, so

Okay, here's here's the thing. They told

me at the store today, and I was just

hanging with them, okay? Like, I wasn't

It wasn't like a, you know, formal

interview. They said people are freaking

out loving them. They're having repeat

visits. It It is like the biggest thing

they've ever had there, and I absolutely

believe it because sometimes it's hard

to tell with influencer campaigns

because a lot of the videos right now

are paid. I don't even know, Dave, if

they're actually paid, or they just got

some gift certificate to Sweetgreen.

Maybe that's how they got around having

to say

>> You can say Sweetgreen sent this to me,

and that qualifies.

>> But I have been reading tons and tons of

comments, and people legitimately love

this wrap. Now, is it the type of banger

product where 100% of the people think

it's great? Absolutely not. I've seen

some reviews where people don't like it.

Everyone has taste preferences when it

comes to wraps, but it is not expensive.

It does taste healthy. It is high

calorie, but that's just what this thing

is. So, I'm not saying that like

Sweetgreen is going to be the next big

thing because of this. What I'm getting

at here is that Sweetgreen before this

the wrap, okay, was like here. And that

Sweetgreen after the wrap, if it

continues to go the direction that I

think it's going to go, is here. Now,

even if Chipotle is like 100 levels

higher than that, the bottom line is we

have it a damaged company that's not

doing great, that's trying to do a

turnaround right now, and I think they

might have just knocked it out of the

park. Now, will that sustain for years?

I have no idea. I don't really care. And

by the way, I have not seen enough, just

so you guys know, to be like ultra high

conviction yet, but I've seen enough to

make a trade on this and to monitor the

situation. So, every single day that I'm

in this stock, I will watch every video

on TikTok about the wrap. I will read

every comment on every video about the

wrap. Anytime I pass a Sweetgreen, I

will walk in and I will monitor the

situation. I will talk to the people

that work there. I will talk to the

customers because I'm going to tell you,

I have a decent chunk of money levered

in this trade already. And if I start to

see even more evidence that this trend

is catching wind and is meaningful, I'll

double and triple down because I think

with the 23% short interest on a in a

damaged company that hasn't done

anything right in a long time, the

recipe is there for this to be a real

moment for them. So, I am Listen, I'm

not saying it's going to be a a winner

yet, but I think all the elements are

there for it to potentially be a big

winner. If you're social arb trader, you

got to be taking this seriously right

now because these moments don't come

around very often for like these food

companies. Like like these these

restaurant chains.

>> And we won't know for a while, but it's

possible it's at least plausible that

the short interest is a contributor to

that 30% jump up as people saw, oh, that

they missed earnings yet again, so it's

going down, but then they announced this

product that has huge traction already.

We better take our shorts off and that

might have helped the stock go up.

>> To be fair, Dave, to be fair, you know,

my tweet did get a lot of attention on

Sweetgreen. Listen, all we're doing is

putting more eyeballs on the narrative

here for investors and we're not

financial advisors. We we strongly

recommend to never mirror our trades,

but hopefully we're peaking your

interest in a narrative that might or

might not go somewhere bigger and now

you know, so do your homework.

>> It's never about an individual trade.

It's more about a way of thinking and

this is the way you should be thinking

as you live your life. As you're swiping

mindlessly and you see something,

connect the dots. Is that a public

company? Is there a way to make money on

this? And Sweetgreen is to me, the

moment I saw that, was it a TikTok you

sent me? The moment I saw that, I'm

like, oh yeah, yeah, this this has legs.

I swiped a few more. Okay, I'm buying.

I'm buying. And I went options, not not

long-term. I'm not I'm not holding

Sweetgreen long-term. I'm just trying to

play the the rap craze.

>> I think we will know how this is going

to play out over the next few weeks. So,

as we stated a number of times,

institutional Wall Street generally

relies on credit card swipe data to

assess how a launch is going, how a

company is doing. So, they get data

daily. It's usually like two to three

days delayed. I buy a lot of that same

data. It's gotten so expensive that I no

longer wanted to pay for the daily, so

I'm now getting it weekly. I will keep

you guys in the loop, but once they're

seeing register data at Sweetgreen, if

it does indeed go up, they will start

trading this stock up. So, again, that's

to be determined at this point, but I

think in the next four-ish weeks, maybe

four to six weeks, I think hedge funds

will be able to see the success or

failure of this wrap launch, and I think

it will start to be reflected in the

stock if there is something going on,

positive or negative. And And as

investors were able to see that kind of

before they see it, right? Because you

can see it in real time, in the moment.

We talk about this. The first, like the

nucleus of change, like where you can

see change first, is in what people say.

Because they will talk about going to

Sweetgreen before they even go to

Sweetgreen. They will talk about how

good the wrap is as they're eating it.

And that credit card swipe data will not

be reflected for days in the future.