Federico Pienovi, CEO of APAC & MENA, Globant | FII PRIORITY Europe 2026
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My name is Federico Pivovar. I'm the CEO
for Globant for Mina and AIPA and I've
been a member of the FII for the last 4
years.
The company Globant, what we do is we
create experiences for our customers. We
use technology, we use AI
to craft this and we have been working
alongside FII for the last 4 years. I
think every industry is facing
challenges today.
The main reason for those challenges is
AI is creating so much disruption in
everything that we do that in a way many
companies are
stalled. They don't really know what how
to act, right? Obviously, the first
thing that AI attacked, in a way, is my
industry because it's an industry of
creating technology, coding, for
example.
Now, what is happening is that AI and
generative AI is decreasing the cost of
building software and also accelerating,
right? So, as JP Morgan, you can do two
things. You can say, "Okay, I lost
and a number of competitors will come in
with much less money to build a product
that is as
similar as mine.
Or, I can go and invest those $400
million to to massively accelerate the
innovation.
There's a lot of talks
happening, which is good, right?
On how you
help accelerate and create
um
policies for AI to flourish in this
ecosystem because they see that between
China and the US, they're going to eat
the market and they're very far behind.
So, conversations are happening. Let's
see,
like European Union
is an union, but it's it's a lot of
countries with different perspectives,
cultures and ways of doing things. So,
it's still a challenge, but I think
there's a chance for for Europe to
really
rise. You know, we have been in other
conflicts in the last months. I think
Europe was a point of stability. So,
hopefully Europe can capitalize on that
and accelerate.
It's
a willingness
to invest on innovation and to wrap
rapidly
leapfrog everything that the rest of the
world was doing.
And what you see in this region is that
decision-making is very fast.
And the deployment of capital happens
really fast. So, I came back to the
founder of Globant and I said,
"This is a place where we need to be."
And what we see now is that the
companies are willing
to invest on innovation that is today
challenging the innovation coming out of
the US even. They're also investing in
the right things because they are
investing on building the
infrastructure, right? Building the data
centers, building the energy. So, what
we see in the region is that they are
going all in for AI and investing in the
right things. It has a huge potential.
It has a huge potential.
But the reality is that we're still
struggling
on the government side of things, right?
When I was telling you that the rapid
decision-making that happens in the
Middle East,
we're still not making decisions fast
enough, right? I'm from Argentina. Milei
is opening up, you know, the economy to
the world. But you see countries around
us that are not so open, right? And I
think the deployment of capital relies
quite a lot in government regulations.
So, nailing the regulations, nailing the
government, I think will will create the
ecosystem that we today we see in the
GCC.
In a way,
a technology that is as powerful as this
also is democrat-
the access to knowledge, right? Than
used to be uh closed to very developed
countries. So, today you can develop a
website, create a marketing strategy,
and create strategy for your brand uh
with in the palm of your hand, and
create a single-person company that
before it was impossible to achieve. So,
in a way, I believe this technology
uh will create more opportunities for
people.
But as we are getting there, I think uh
definitely we need to join have more
conversation about what we're doing
together as a world uh with AI. I think
decisions are being made by a very
selective group that not all nations are
part of.
And I think that needs to uh come down
to to a bigger audience uh and a bigger
collaboration between between nations.
Well, first and foremost, uh
uh I was fear of missing out. Every
major CEO
uh and every every major company was
becoming a member.
And the reality is that we want to be in
the conversation. As being a technology
company, but also representing, you
know, Argentina, Latin America, that
hasn't been in the center stage for for
quite a long time, was super exciting
for us. The region in Middle East is the
fastest growing for company.
Um
and reality is that
uh FII is the place where you have the
important meetings, right? Is the place
where uh we have been preparing to have
the meetings. Uh so, definitely has
helped massively for us to to close
business and to grow in the in the
region in particular.
I think what we have been discussing
quite a lot it's
in a way opening up for private
companies
to have honest conversations about
what's going on in the world.
And I don't think there was a forum
as big, as important, and as attended by
global leaders
as the FII.
You know, uh FII last year, everybody
from Open AI was here ready to ready to
rumble and every time continues to outdo
themselves in terms of who comes, who
speaks about what.
So, just having that ecosystem built, I
think is is is creating a huge impact
around the world for sure. And what you
see something that was born in Riyadh,
the most unlikely of places
for an Argentinian, the reality is that
now has global impact. We are here in
Rome.
Uh happened during this year also in
Miami.
You have it in Tokyo. So, it is creating
a global impact that I think it's it's
been great. I expect FII to continue to
create an ecosystem. I think
we also need
the ability to have close forums more
often
to have inside conversations as well.
And they have been incentivizing that
for for quite some time. Hopefully that
will continue. And also, you know,
continue to invest on bringing people
together. I think it's is one of the key
milestones we need to continue pushing
for the next years. As a business of
mine, you know, I do technology. I talk
to every business leader. Everybody's
doing technology today, doing AI. So,
it's it's an ecosystem that we we are
very glad to be part of.
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Federico Pivovar, CEO of Globant, discusses the impact of AI on industries, highlighting how it accelerates innovation while presenting challenges for companies that are slow to adapt. He emphasizes the rapid development and investment in infrastructure in the Middle East as a model for AI adoption, while calling for improved global regulatory cooperation and more inclusive decision-making. Additionally, he reflects on the significance of the FII as a premier global forum for fostering business connections, innovation, and strategic collaboration.
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