printing over 10K a day, honestly well

over 10K a day with people that don't

exist. If you guys are confused on what

that means, basically, I'm sure you've

seen this. This is VO. And I basically

use VO to generate ad hooks, and that's

honestly what this brand is composed of.

A lot of my ads are made with VO. And

I'm sure you guys have seen this stuff

all over Tik Tok, especially with all

the memes. But Veo and all these AI

tools have been trending so much and

it's been really really good for this

brand. As you guys can see, it's super

easy to use. I'm basically going to be

showing you guys how you can actually

make your own VO ads properly and how to

actually prompt it to give you something

good like this and not some like

[ __ ] video. So, let's talk about why

we actually want to use VO. What's

actually important? What's the benefit

of using VO? So, the first thing is mass

testing. So what that means is let's say

you're selling a product and you have

multiple avatars that you want to

target. So let's say you have avatar

one, avatar 2, avatar 3, right? Instead

of paying let's say $200 for UGC every

single time, right? To test the avatar.

Um you can basically use VO right here

to get you good solid ads that test each

avatar pretty good. Think about it. If

you spend $200 per UGC to test each

avatar, you're in at $600 just to test

all three of these avatars right here.

But instead with VO, it's literally

super cheap and it takes seconds to make

a proper output. So, not only can you

mass test these really easily, but it's

super quick. And sure, a lot of you are

thinking, okay, instead of UGC, why

can't I do voiceover ads? Well, that's

kind of what you use VO for. You use it

for voiceover ads. But using VO makes

the ad actually have something

different. All these customers have seen

voiceover ads left and right. It's so

adlike. But using VO basically adds a

new mechanism to these ads so that you

have a higher hook rate. And I'm going

to talk more about this later, but

essentially mass testing concepts for

super cheap. That's like the main goal

of VO. Next thing, bold concepts. I'm

sure a lot of you guys have seen a lot

of like racist memes and stuff with VO.

It has a very very high attention span

for those types of videos. So

essentially, you can get kind of bold

with it. So let's go back to the avatars

we're testing, right? One, two, three.

Let's say we're in the hair loss niche,

right? And let's say, for example,

avatar one is something to do with like

insecurity, right? And I'll show you

guys a real life example of this, but

you know, if we're doing a voiceover ad,

sure, we can have a clip of some bald

guy saying, "Are you insecure about not

getting women?" But with VO, right, you

can literally make a whole skit where,

like, for example, this hook right here,

which is for the avatar, which I'll show

you later. Um, it's a hyperrealistic

scene of some bald guy magically growing

hair and a bunch of women spawning

around him. So, you can test that

concept with a really, really bold hook,

which will give you a high hook rate.

And that's kind of what I was saying

before, like, sure, you can use

voiceover ads to mass test, right? But

with these VO hooks, you can test them

with a pretty bold concept and that's

going to ultimately give you a higher

hook rate which is going to lead to more

sales. And again, if you guys don't

understand hook rate and stuff, I'll

talk more about that in the end of the

video. But you can essentially take a

concept and really get creative with it.

You have ultimate creative freedom. You

don't have to worry about getting UGC

creators. You don't have to be worried

about being limited by content, right?

Because you can spawn in the content. So

you can essentially test every single

concept that you want to do with full

creativity and no restrictions at all.

Next thing, it is very, very easy to

use. Super easy to use. So, to use it,

um, a lot of people are like kind of

confused with like VO, like how do I

actually get a good video because a lot

of the times it spews up [ __ ] But

all you need to do is something called

Prompt Cowboy, which again, I'm going to

do a live example with you guys after.

Um, but this is basically just going to

optimize your prompt so that you just

copy paste it into VO and it literally

takes like 2 minutes to generate a clip.

So, think about it. Like, you could

literally think of the most like insane

concept and just have it spat out to you

in literally two minutes. Again, it's

not like you have to pay for UGC. It's

not like you have to go looking for

clips, trying to scroll through TikTok

and [ __ ] It's so easy to use, which

means your output is going to be like so

high. As long as you're not lazy, you

could literally turn out like four or

five video ads every single day as if

you're putting in the work. So, you

know, whereas again UGC, you have to

wait, you have to pay. you're doing like

pure voice of ads with like Tik Tok

clips. You have to go look, dig deep,

find a clip that matches your hook, but

with this you can literally get a proper

output in literally two minutes and it's

so simple that it's just so easy to make

ads with this. Next, kind of talked

about this a little bit before, but it

is very, very trending. Sure, you know,

the AI wave, a lot of people are hopping

on this. You know you have nano banana

chat GBT claude VO like all these tools

can be useful to just generate product

pictures write copy and with that with

the latest one VO right you basically

now get access to footage that's

trending basically like everyone

recognizes these ads everyone's like

what the [ __ ] like everyone still kind

of has that shock factor to it so when

you see a VO ad and you pair it with you

know good copywriting and all that stuff

your hook rate this all goes back to

hook rate guys your hook rate is going

going to be phenomenal. Like you are

going to exceed 50% with a proper video

ad. And with drop shipping, if you're

not staying up to date with all the

latest trends, you are going to fall

behind. Someone who's still manually

making ads, doing everything by himself

is just going to have low output, low

creativity, and your hook and holder is

going to be dog [ __ ] So, it's really

important to keep up with the AI trends.

There's way more to this than just VO,

but VO is just a basic foundation. If

you guys can't even know how to use VO,

you're going to struggle with using

other AI tools and stuff. So, it's

really important you guys keep up with

the trend because whatever is trending

is going to resonate with the audience.

So, real quick, I'm going to show you

guys an actual real life example of

this. And again, I'm going to make one

towards the end of the video, but I'm

just going to show you guys what this

actually looks like. So, let's just play

this real quick.

>> V, your car smells like success. I spend

a ton of time driving, so really

important to me that my car smells nice,

feels inviting when I have good

spoil.

>> But the VO part right here was this.

When you scroll, right, because

everything on our pay-per-click space is

just impulse buying. So when you scroll

and you see this, right, let me just

mute this.

>> Yo,

>> you're like, "What the fuck?" Like,

"What is this?" And that's the whole

point. You get that what the [ __ ]

reaction, you have that like shock

factor and that creates a hook rate. So

going into the ad structure and how you

use VO, right? It's all the most

important thing is hook. So, your hook

obviously um is designed to capture your

audience's attention, right? It's going

to set your audience up for the rest of

these right here. Your body, your CTA,

and stuff. But again, I'll talk more

about this in a bit, but if you have a

bad hook, right, your body is gone, your

CTA is gone. They're not even going to

watch it. So, again, going back to that

clip, right? Look at this. This like

you're going to stop for a second.

You're going be like, "What is this?"

So, your VO here is really, really

important for the hook. That's what I

use VO for the most. It's all for hooks.

So based on my script, I usually come up

with like a certain type of hook,

whether you know it's like some skit,

you know, there's so many options. So

like for example, you could do like

again a skit. That's one that works

really well. You can do a street

interview. Like you can literally

generate street interviews with VO. You

can do product hook shots. So like this

could literally mean like you can just

do something with your product that's

like so out of the blue. For example, if

you're literally selling like a hair

supplement, you could literally make the

guy throw the pill on his head and hair

just spawns in. That's kind of what I

mean, something that's just shocking.

Your goal with your VO hooks is just to

grab attention. And the best way to do

that is to have something shocking. So,

this could be like a skit, your product

shot, or you can do even do like a

street interview. You can actually like

fake people talking just to have the

authenticity to it as well. So, next is

your body. Um, this is really important

cuz after your hook, right, your video

is going to get their attention. How do

you actually convert them? Obviously,

you can't just do VO shots for the rest

of the ad because the VO is mainly for

the attention. But this is where body

and just copyrightiting is super

important. So, with your body, right,

your goal is to just convince them why

to buy. Um, and to do this, right, you

need to have proper copyrightiting

skills. So, I personally use Claude or

Chad GPT for copyrightiting. Um, you can

use whatever honestly like Claude is a

little bit better, but I like to also

manually edit it myself for a human

touch. Um, so it's really important. I'm

not gonna talk too much about

copyrighting this video. If you guys

want me to make a video on that, let me

know. But you need to basically convince

your customers on why to buy. And it's

really important to have like AI give

you a framework and then you manually

edit as well to give yourself that human

touch. And another thing that's really

important with the body is to have a

delayed payoff. Um, this something

that's not really talked about that

much, but delayed payoff is basically

you give a promise pretty early on and

then you explain for a bit and then with

the explanation, you give them the

solution at the end. You don't want to

just immediately give the promise and

skip to the solution. Um, with the body,

right, if your audience usually makes it

to the body, you're going to have a

decent hold rate, which means you're

going to have some attention. the hook

is enough to already give them reason to

stay and watch the video for a couple of

seconds, right? So, when you transition

from the hook to the body, you want to

immediately kind of give a promise. And

this promise is basically a part of the

delayed payoff. And this is just human

psychology. When you give a promise,

everyone's always waiting. They're like

waiting to hear. The second you give

them some sort of dopamine rush, which

is in that promise. So again, if you're

selling hair loss and you give a promise

of, you know, fixing their hair loss and

giving them their desired outcome,

whether it be um getting girls

confidence, you know, all that stuff,

the second you give that promise, their

dopamine is going to like have a little

hit and they be like, "Fuck, like, I

need to wait. I need to see." And

instead of giving the solution right

away, you basically want to explain your

product, convince them why your product

is the solution, and ultimately present

it as a solution at the end. So, for

example, right, let's say you're selling

a DHT blocker to grow your hair. You're

going to give them the promise that,

hey, this product is going to give you

your end outcome, your desired outcome.

Instead of saying, now the product is a

DHT blocker that gives you your hair

back. No, you're going to want to take

your time explaining what your mechanism

is, why it works, and ultimately say at

the end, this is what the product is,

and this is how it's going to solve your

problem. So, instead of saying right

away, DHT blockers are going to give you

more hair and give you the confidence

that you want, you say, hey, um, DHT was

discovered here, blah, blah, blah. It

prevents testosterone from becoming DHT

which leads to hair loss. So this comes

in and stops the conversion. And then

you give all those explanations and then

slowly you frame those explanations into

hey this is going to give you that

desired outcome. You already have them

hooked in right from the hook. You

already have them hooked in even more

from the promise. Then you want to

slowly take your time to explain your

product rather than selling it to them

right away. Because if you just say,

"Hey, this is going to solve your hair.

Buy my DHT blocker." you know, like it's

not really going to make them believe

you. They're just going to think, "Oh,

it's a [ __ ] ad." Whatever. You want

to make them feel like you're educating

them and not selling them something.

Then you go to the end and sell them

something.

And then at the end, CTA, um, you don't

really need this, honestly. It's not

that important. Um, this is just like

call to action like, "Hey, offer, buy my

[ __ ] right now." Like, doesn't really

matter that much. It's not that

important. The main two you guys need to

understand are hook and body. And the

reason I explain all this is because you

can also use VEO here for your body. And

you're probably wondering how like I

thought VO is just used to grab

attention. So if you're explaining a lot

of things um with this explanation right

here, especially if you're newer, you're

going to kind of suck at making it feel

authentic. So you can pair the

explanation with VO B-roll.

So B-roll is just supplementing videos

to kind of support your explanation. And

a lot of times you're going to find

these clips on Tik Tok, right? But in

the midst of that, you can throw in your

Tik Tok clips, but you can also throw in

VO clips here to kind of catch their

attention a little bit more. So, let's

say they see your hook and they're like,

"Wow, this is amazing." They get to your

body and they're like 10 seconds in and

they think, "Oh, this is boring." Like,

ah, maybe not. What you can do is you

can throw in a VO b- rule to basically

get their attention back up again and

get that wow factor back. And what this

would look like is pretty much like your

hook. You can use like really like bold

clips right here for your B-roll. You

don't need to necessarily keep it super

like professional and stuff. And this

again just kind of keeps your hold rate

up. Now, the same way VO helps with your

hook rate, your VO bureau can also help

with your hold rate to kind of keep the

customers engaged with your explanation

while you're leading to the solution.

Okay, so enough yapping. You're probably

wondering, how the [ __ ] do I actually

make a VO hook and VO bureau? So, again,

Prompt Cowboy, this [ __ ] is OP. um

basically takes your prompts and makes

them super detailed and optimized so

that VO or whatever you use it for knows

exactly what to do. So you want to go

here and where it says standard prompt,

you press it, press VO3 prompt and right

here you basically write out what you

want for your footage and you want to

kind of write it like a step-by-step

scenery. So I'll go ahead and copy paste

mine that I had written out previously.

So this again is for like the hair loss

product I was talking about. Um a bald

black man walking alone in a busy city

street blah blah blah. His hair grows

back. The moment is captured in slow

motion with glowing effects. Instantly,

two attractive women appear beside him.

So, you really don't have to be that

detailed like telling it, oh, make it

highly realistic. And you don't need to

describe it frame by frame. You just

kind of write it like a playbook. So,

again, with this, all I really wrote was

that there's a guy walking home and I

described his facial features. He's

insecure. He's looking down. And then I

explained what I actually want to

happen. So, his hair grows back. And

then for my hooks, typically, I kind of

want it to be like super bold, super

dramatic. So, I tell it to basically

make it like a movie. So, slow motion,

glowing effects, and dramatic particles.

And then just lay it out step by step.

Pretty much you don't need to do

anything crazy. Couple sentences is

fine. Once you write it out, press

enter. Just give it a couple seconds.

And it'll spit out this VO3 prompt right

here. Okay. So, once you have it, all

you do is press copy. And if this looks

like super crazy to you, just don't

worry about it. It's just spitting out

um a JSON file so that you can go to

your VO, which I I personally use

Gemini. Um and you go here, copy paste

that in. If you don't know what it is,

just forget about it. Press submit and

give it a couple minutes and it'll give

you a very, very nice video clip. So,

this is the clip. It's spat out. Um,

I'll just play it real quick so you guys

can see.

Like, it's obviously you can like play

around with it and like have it do it

over and over again until you have it

perfectly how you want. But obviously,

like I'm just doing this for the sake of

the video. So, this is good enough. And

let's actually show you guys another

real life example. I'm going to put this

hook into the actual ad so you guys can

see. So, here's an ad um with a VO hook.

So, let me just play it for you guys

>> how I got my scalp to stop showing in

just two weeks. Fourstep routine. Hey,

brothers, listen up. If you think your

hairline is gone,

>> yeah, this is all just like standard uh

body footage. But for the hook, right,

which is the most important part we're

talking about.

>> How I got my scalp.

>> As you can see, these are all video

clips right here. So, again, the hook

rate on this is really crazy. Imagine

you're balding, insecure little [ __ ] and

you see this and you're like, "Hey, bro.

I can finally get some play now. Like,

come on. It's [ __ ] It's perfect." So,

I'm going to go into Cap Cut and I'm

going to put this hook in and I'm going

to show you exactly how this would look

like if you were to do it from scratch.

Okay, here's some like [ __ ] I just

put together in Cap Cut super quick just

to show you guys how it would work. Um,

so let me just play it.

>> How I got my scalp to stop showing in

just two weeks. Fourstep routine. Hey

brothers, listen up. If you think you're

>> So, that is how simple it is, guys. just

throw on your video, put a little hook

text in there, and that's it. Super

simple, and that's just what's been

killing it for me. So, in terms of the

impact on the ad account, as you guys

can see, these are some hook rates I've

had on VO ads, and they've been

literally amazing for me, as I've

mentioned in the past. But now, let's

actually talk about why this is so

important. So, hook rate is honestly one

of the most important things. So, let's

say your ad is shown to a,000 people.

This is an arbitrary number, right? And

let's say this thousand people are

targeting a certain avatar. And let's

say secretly, you don't know this yet,

but in retrospect, let's say this avatar

was a winning avatar. It was really,

really good. This was an avatar that

would eat up your ad account. But let's

say um you show that ad to a,000 people

and your hook rate is 20%. What does

that mean? 200 people see your ad. 50%.

If your hook rate is 50%, what does that

mean? 500 people see your ad.

So, of course, it's only a 300 person

difference, but you're probably

wondering what what does this matter?

Like, why is this so important? Why are

you telling me this? So, let's say after

the hook, again, this is all the same

ad. You have a really, really good body

and it's super good, super convincing.

It's it's a winning avatar, winning

angle, all that stuff. It's really,

really good. But one one hook has a 20%

hook rate and one hook has a 50% hook

rate. That means that 300 people with a

20% hook rate are missing out on this

winning body. What does that mean? 300

people are not going to buy just cuz

your hook rate was 20% as opposed to

50%. So what I'm trying to say is your

hook rate is really important cuz look

at the difference here. If you have

above a 50% hook rate, and again

typically with voiceover ads or like

shitty hooks, you're going to have like

a 20 30% hook rate which is trash. Um,

with with voiceover ads, whatever ads

you make, if you put VO in it and a good

VO hook, your hook rate is pretty much

going to be 50%. And look, look at the

difference here. If you have a 20% hook

rate, you're missing out on 300 people

that would have seen your ad. And

imagine, right, 1,000 people really

isn't that much. It's not that many

people at all. Um, at scale, you're

going to have hundreds of thousands of

people watching your ad. So, let's say

instead there's 100,000 people watching

your ad. Instead of 200 people, now

you're going to have 20,000 people

versus 50,000 people. Now, that's a

30,000 person difference if your hook

rate is [ __ ] So, let's say you have a

5% CTR.

That's going to be 1500 site visitor

that you're missing out on, right?

Because you're missing out on 30,000

people if you have a 20% versus a 50%

hook rate if your ad gets 100,000 views.

Um, you're missing out on 1500 people.

and let's say your conversion rate is

3%.

You are basically missing out on 45

sales

and 100,000 people really isn't that

much at scale. Um, if you're really hard

scaling a brand, uh, 100,000 people

really isn't that much. So, you're going

to be missing out on this many sales.

And imagine that compounds for all of

your ads. You're going to be missing out

on a lot of money. So that's why VO has

been really good for me because my hook

rate is always super good and it just

allows me to extract all site visitors

possible as long as you know obviously

your body is good and all that stuff.

That's why cooperating skills are

important. But it all starts with the

hook. It all starts right here. And just

using VO hooks has been super good for

me. Of course I can talk more about like

other types of skills, you know, like

copywriting, getting proper UGC and all

that stuff, but it all starts with this.

Using this honestly teaches you a lot

about like the importance of hook rate,

what customers really look for when they

go on ads, like what customer psychology

really is. And it just teaches you a lot

and it's super easy to use. That's why

like if you're really just like learning

all this stuff, like it's just so much

better than UGC cuz rather than spending

hundreds of dollars each time to learn.

You can just get this [ __ ] for basically

free and you can learn like customer

psychology, you can learn how to make

proper ads, you can like basically have

ads on easy mode. And once you do

obviously land a winning ad, um, let's

say you have a winning ad right here

with VO, you basically just double down

on it and you convert it all to UGC.

That's a little more advanced. I can

talk a little bit more about it later,

but let's say you have a winning ad. Um,

you just double down on it and get like

actual UGC and invest the money in it.

But rather than like initially testing a

bunch of concepts with UGC, I like to

just use these VO ads, find out what's

working, and then just double down and

get proper UGC with it. But that's a

topic for another day. Um, just go try

this for yourselves if you haven't. If

you have, that's good for you. But I

hope you guys found some value in this.

Let me know what else you guys want to

see. And I will see you guys sometime in

the future. Peace.