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Starbucks is changing the flavor with its new refreshers, CEO Brian Niccol says. 🥤

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Starbucks is changing the flavor with its new refreshers, CEO Brian Niccol says. 🥤

Transcript

36 segments

0:00

When was the last [music] time we went

0:01

to Starbucks? Because you may have

0:02

noticed these colorful additions to the

0:04

menu like [music] a blue coconut energy

0:06

refresher or a butterfly drink. This is

0:09

actually what's driving same source

0:10

sales growth at [music] Starbucks. In

0:12

the last quarter, not only did these

0:14

innovations really drive same source

0:15

sales growth, but [music] it also drove

0:17

more people in the doors. And year to

0:19

date, Starbucks stock is actually

0:20

[music] up more than 25%.

0:24

But with all these latest additions to

0:25

the menu, I asked Starbucks CEO Brian

0:28

Nickel, "How do you exactly ensure that

0:30

you're not creating the menu to [music]

0:32

be too overly complex for baristas?"

0:35

Here's what he said.

0:36

>> You know, the reality is what we want to

0:37

do is make sure these drinks are built

0:39

in a standard way. So that orange cream

0:41

cold brew is actually no change in

0:43

[music] how you handle cold brew and no

0:45

change in how we do our cold foam. It's

0:47

just changing the flavor that goes into

0:49

the cold foam. We have to have the

0:50

discipline that when [music] a drink

0:53

doesn't perform consistently, you have

0:55

to have the plan to remove it. And then

0:57

ultimately, we'll find what is the right

0:59

replacement to put back onto [music] the

1:00

menu.

1:00

>> Have you tried the new drinks on the

1:02

menu?

1:04

Yeah, I'm going with that

Interactive Summary

This video examines how Starbucks is leveraging colorful, innovative menu items like energy refreshers to drive sales growth and increase foot traffic, contributing to a 25% stock increase. It also highlights the company's operational strategy for maintaining menu simplicity despite these additions.

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