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Feeling Lost? Neuroscience Explains Why! The Science Behind Happiness! - Dr Tali Sharot

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Feeling Lost? Neuroscience Explains Why! The Science Behind Happiness! - Dr Tali Sharot

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2837 segments

0:00

you say that children don't impact our

0:03

happiness positively I mean that's a

0:04

data what are you going to do and that

0:06

kind of got me worried I have to say Dr

0:09

tally Sherritt a leading expert on human

0:12

decision making optimism and emotion her

0:14

Ted Talk has received over 14 million

0:17

views I'm going to talk to you about

0:19

optimism kids and children their

0:21

happiest and the most optimistic then it

0:23

goes down and reaches Rock Bottom in

0:26

your midlife

0:27

laughs

0:28

I'm 30 now so I'm heading right down to

0:31

Rock Bottom as we speak

0:32

um any advice yes absolutely so one of

0:36

the startling things is you talk about

0:37

how one tiny move up on the optimism

0:40

scale is worth an extra 33 000 a year in

0:43

salary it's quite something so Optimus

0:46

this is what they usually do if

0:48

something went well they usually

0:50

interpret that as something about them

0:52

that caused this positive outcome

0:54

pessimists do the exact opposite I got

0:57

the job but really because they didn't

0:59

have any other candidates is that

1:01

negative explanatory style the road to

1:03

depression there's a really tight link

1:05

between depression and pessimism the

1:07

question becomes well how do I enhance

1:09

optimism so there's a few ways to do it

1:13

I was thinking that everything you do is

1:16

for happiness the happiness is actually

1:18

one of three factors that matter so one

1:22

is happiness the second is meanings and

1:24

then there's a third Factor that's also

1:26

really interesting which is

1:30

before this episode starts I have a

1:32

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1:34

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1:36

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1:54

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1:54

[Music]

1:59

tally

2:01

[Music]

2:03

on the back of your book here the

2:05

optimism biased it says you're one of

2:07

the most Innovative neuroscientists at

2:09

work today

2:11

how would you sort of Define or

2:13

categorize your own professional

2:14

background

2:17

so I'm I guess I call myself a cognitive

2:19

neuroscientist which is really a mix of

2:22

Psychology and Neuroscience and I'm

2:24

mixing behavioral economics as well

2:26

um so it's it's really a mix of of all

2:29

of that so I'm interested in how why

2:33

human behave the way that they do

2:36

um and why do they have the thoughts

2:38

that they have and the feelings that

2:39

they have and I think to understand that

2:41

you do want to understand what's going

2:42

on inside the brain

2:45

um but then there's other fields that

2:46

give you a lot of really interesting

2:48

insights including psychology

2:51

um and behavioral economics even things

2:53

like law as well sociology philosophy so

2:57

it's it's really a kind of

2:58

interdisciplinary

2:59

adventure and you studied both

3:01

neuroscience and psychology at

3:04

University and posts grad yeah so I did

3:06

my undergrad in economics and psychology

3:08

right and in fact I did that because at

3:11

the time Neuroscience was not available

3:13

for an undergrad degree in Israel in the

3:15

whole of the country uh so that wasn't

3:17

even an option yes this was a kind of a

3:21

long time ago

3:22

[Laughter]

3:24

um and then for my PhD I did cognitive

3:27

Neuroscience which is neuroscience and

3:28

psychology mixed together what was

3:30

compelling on a personal level to you

3:31

about studying those topics why of all

3:33

the things you could have pursued why

3:35

those things then very early on I was

3:37

just really interested in human behavior

3:39

right it's about understanding yourself

3:41

but also understanding other people

3:42

around you

3:44

um and you know I think it's one of the

3:46

most intriguing topics and and the brain

3:50

was kind of a mysterious kind of organ

3:52

that is orchestrating all of that

3:55

um so I think it was just in an interest

3:57

in the world around you and people in it

4:00

oh there's some like you know when you

4:01

started studying neuroscience and

4:03

psychology were there some like

4:04

fundamentals about the nature of life

4:06

and the nature of human beings that um

4:09

I'm ensure there's so many of them but

4:10

were there any like real fundamentals

4:12

that were

4:13

um debunked or reversed as it relates to

4:15

your own personal perspective whether

4:17

it's about personal responsibility or

4:19

about

4:20

um an agency or autonomy about how much

4:22

control we have about how much influence

4:23

we have over our happiness were there

4:25

anything foundational that had a real

4:27

impact on your personal life

4:29

you know there's one thing that recently

4:32

is just it's just something that I

4:34

recently changed my mind on and that was

4:37

actually while writing the current book

4:39

that I'm writing which I'm writing

4:40

together with Cass Einstein

4:43

um who is the co-author of nudge and it

4:45

was actually in fact about happiness

4:46

because and I remember this clearly I

4:49

was in a workshop at the LSC and they

4:51

did a survey they asked who thinks that

4:53

happiness is the most important thing

4:55

right that everything you do is for

4:57

happiness and you know everyone had to

5:00

stand on a scale if you think like it's

5:02

all about happiness stand here and if

5:04

you think it's not at all stand here and

5:05

I was standing here I was thinking

5:07

anything that we do we do for happiness

5:09

and that all that and that matters and

5:11

while writing this book actually we both

5:15

came to the conclusion and for me it was

5:16

a change of mind

5:18

the happiness is actually one of three

5:21

factors that matter

5:23

um so one is happiness the second is

5:26

meaning

5:26

a lot of things you do because it gives

5:28

you meaning and it doesn't necessarily

5:31

give you happiness sometimes the two go

5:33

hand in hand right but sometimes it

5:35

doesn't

5:36

um so you could do work that's

5:38

meaningful and it doesn't necessarily

5:40

give you happiness and sometimes it does

5:41

and then there's a third Factor that's

5:43

also really interesting which is called

5:45

a psychological rich life which is

5:47

basically variety

5:49

a lot of people just do things for

5:52

diversity for variety to try a lot of

5:55

different things and again sometimes it

5:57

goes hand in hand with meaning and

5:58

happiness but sometimes it doesn't and

6:01

that kind of explains why many times we

6:03

make choices that we understand is not

6:05

necessarily going to gain us more

6:07

happiness but it will gain us some other

6:09

thing one of these two other things that

6:12

together I think is what brings a good

6:14

life

6:15

right and that that is something I think

6:18

I changed my mind on that it's we're not

6:20

actually motivated for happiness

6:23

um probably defined as a good feeling

6:26

kind of joy

6:28

why variety why do humans care about

6:30

having Variety in their life

6:33

I mean there's kind of the unconscious

6:35

evolutionary reason give me that one

6:38

um so I think it's exploration right to

6:43

move forward both as an individual and

6:45

as a society we have to explore a lot of

6:47

different things

6:49

some of these things are not necessarily

6:51

going to give you happiness immediately

6:52

or for you at all but a lot of times if

6:55

you explore a lot of things you will

6:57

find something that is going to be very

6:58

important maybe for yourself maybe for

7:01

our species I always give kind of you

7:03

know the really simple example of

7:06

um our ancestors leaving Africa to

7:09

explore the rest of the world right they

7:12

had I mean why would they do that I mean

7:14

either they thought there was something

7:15

better for them to find right and it was

7:18

probably very hard to do but that's just

7:20

kind of an example of exploration right

7:23

you're trying different things

7:25

um and I I can see it in my own life

7:27

right I often do something and then I

7:30

kind of okay I had enough with this

7:31

let's try something else and so variety

7:33

is kind of a factor that I'm trying to

7:35

maximize it's kind of a balance right

7:38

it's exploration and exploitation right

7:41

so you need to do a little bit of

7:42

exploitation because you found something

7:44

that works and something that you're

7:45

good at you don't want to just leave it

7:47

be but on the other hand if you just

7:49

stick with one thing you may be missing

7:51

a whole other a lot of different things

7:53

like farming and hunting it's like the

7:55

analogy I think from that book who Moved

7:57

My Cheese when I think about

7:59

um variety my brain was going well I

8:01

know some people that get so caught up

8:03

in their comfort zones that they never

8:05

go exploring and so the the thought that

8:08

we'd be motivated or fulfilled by

8:11

variety by new things by Adventure

8:13

seems to sit in conflict with a lot of

8:15

people that I know that are like stuck

8:17

in a situation and um maybe not happy

8:19

but they're they're more confident than

8:21

known than they are leaving that place

8:23

and and uh venturing out right because

8:27

exploration is risky because there's

8:29

uncertainty you don't know what's going

8:31

to happen risk means that there's a high

8:33

likelihood of both good and bad and you

8:35

just don't know where it's going to go

8:37

um and so that can cause fear

8:40

um uncertainty is a state that usually

8:41

people don't like and don't enjoy

8:44

um and that's definitely something that

8:46

keeps you in place and in fact one of

8:48

the kind of points that we make is that

8:51

um it seems that people are not making

8:53

enough change in their life

8:56

um that a lot of times if people think

8:59

about changing something in their life

9:00

maybe it's a relationship maybe it's a

9:02

profession it could be something stupid

9:04

like you know the color of your hair or

9:06

something like that

9:07

um there's a great

9:09

um fun little study that was uh

9:11

conducted by the freakonomic uh Stephen

9:13

Levy what he did he wanted to see if on

9:16

average making a change when you think

9:19

you might want to make a change this is

9:20

not just like oh I think you should get

9:23

divorced when you're not even thinking

9:24

about it but when you're thinking about

9:25

a specific change

9:27

on average are you more likely to be

9:29

happy if you go ahead with a change or

9:31

not right and this is a tricky thing to

9:34

study because normally you could say

9:36

well let's test people let's ask them

9:38

how happy they are before and after they

9:40

decide to make a change after they made

9:41

a change and then also let's do the same

9:43

for people who didn't make a change and

9:45

and see who's happier that's not going

9:47

to work because people who just to who

9:48

go on and make a change they probably

9:50

had more reason to do it right so it's

9:52

not kind of a good experimental design

9:54

so he wanted to randomize whether people

9:57

are going to make changes or not so what

10:00

he did is

10:01

he had people go online and he asked

10:03

them are you thinking about a change and

10:05

it could be small and it could be big

10:06

and they said what the change was and

10:08

then he had them flip a virtual coin so

10:11

heads you go with a change you know you

10:15

take the new job tails you don't

10:18

um the likelihood that people would

10:20

change if they got the heads the change

10:23

was 25 more than the people who didn't

10:26

so basically people were thinking about

10:28

a change they did it they flipped the

10:30

coin if they got they changed they're

10:31

more likely to have a change and indeed

10:33

people who went actually and and

10:35

committed and and did the change were

10:38

happier than people who didn't so that

10:40

kind of suggests that we're probably not

10:41

making enough changes than we should be

10:45

um potentially because it's scary right

10:47

trying something new is scary and

10:48

sometimes it's not going to work I think

10:50

that's so much in friends of mine in

10:52

like lots of DMS from young people who

10:54

are in a situation where they're it's

10:56

certain but it's miserable and they have

10:58

a they have a potential option to like

11:00

go through that dark

11:03

Chasm to this potentially better place

11:05

but they're choosing to stay in that

11:07

certain miserable situation whether it's

11:08

a relationship a job whatever it might

11:09

be

11:10

and I've always I've always felt that

11:13

our relationship with uncertainty has a

11:15

huge

11:16

um sway on our overall outcomes and what

11:19

I mean by that is people who are okay

11:20

with jumping into that sort of dark hole

11:23

where they where there isn't certainty

11:25

about their outcomes and just persisting

11:27

because they'd rather not be in certain

11:28

misery end up having better lives but I

11:30

don't know how to get people to have a

11:33

better relationship with uncertainty I

11:34

mean that's a compelling argument I can

11:35

say to them but you know just stats and

11:37

facts because I read your books Aren't

11:39

Enough there needs to be some kind of

11:41

emotional

11:42

pitch to them to get them to

11:45

diagnose first into uncertainty

11:48

um any advice yeah that's a really good

11:50

question first of all I mean you're

11:51

absolutely right there's individual

11:53

differences

11:54

um on how comfortable we are with with

11:56

uncertainty how comfortable we are with

11:58

taking risks

12:00

um so I think probably

12:03

it would be something like

12:05

to some extent helping them through the

12:08

change so it might be difficult to

12:11

change people's relationship with

12:14

uncertainty in a global General way but

12:16

perhaps every single time when there's a

12:19

specific issue in front of them of what

12:21

they want to change

12:24

um kind of like helping them along the

12:26

way with that change holding them their

12:28

hand and you know so to speak

12:30

um is probably the only thing that you

12:33

could do right to be like I'm here for

12:35

you whether it's a friend or a mentor

12:38

um we're in their mind in that moment

12:40

the thing that's causing the resistance

12:42

you describe it as fear right yeah so

12:44

what's the opposite of fear is it hope

12:47

you know it's not an opposite okay but I

12:50

think it is um something that will be

12:55

um likely to drive you to take that step

12:58

and it's not so much just hope it's

13:00

optimism which kind of takes us too yeah

13:03

uh some of my research so okay what's

13:05

the difference between hope and optimism

13:06

so hopped hope is you want something to

13:10

happen in the future right I want to get

13:13

that job I want to find that

13:15

relationship

13:16

optimism is believing that I'm likely to

13:20

get that job I'm likely to find that

13:23

wonderful relationship and it's

13:25

absolutely true that if you're

13:27

optimistic you think this is going to go

13:29

somewhere good then you're more likely

13:31

to to go ahead and try that which makes

13:34

sense right because my expectation is

13:37

going to change my actions and my

13:39

actions is going to change my outcomes

13:41

right because if I think well I am gonna

13:43

I'm gonna try for this competition

13:45

because I think I'm I'm likely to to get

13:48

something then I go ahead and I try if I

13:51

think well there's no no chance I don't

13:53

try and so of course I'm not going to

13:55

get it so it's a bit of a

13:56

self-fulfilling optimism

13:58

um and so then the question becomes if I

14:01

go back to your question then the

14:02

question becomes well how do I enhance

14:03

optimism right so there's actually and

14:07

and that's it's a good idea because

14:08

enhancing optimism will cause you to

14:11

take more risk I want to learn how to

14:13

enhance optimism and all of my team

14:14

members one of my companies so there's a

14:17

few ways to do it

14:19

um one way is a sense of control we do

14:23

have we are more optimistic about things

14:25

that we believe we have control over

14:27

because we do think that when we have

14:29

control that means we can steer the

14:31

wheel in the right direction right

14:34

um and so if we can cause people to get

14:38

a sense that they have control and if

14:39

it's about your team is for example

14:41

let's say they there's a project that

14:43

you want someone to work on

14:45

so you can just tell them

14:47

to do that project or you can have them

14:49

choose to do that project right and you

14:53

can guide them to the choice that you

14:54

think is correct

14:56

but if they believe that they made the

14:58

choice that enhances a sense of agency

15:00

enhances the change of the sense of

15:02

control and they become more committed

15:03

to that option

15:05

so you can give them oh well there's two

15:08

options two projects you can work on

15:09

which one do you prefer and again you

15:12

can frame it in a way that maybe perhaps

15:14

will make them more likely to choose one

15:15

or over the other but once they made the

15:17

choice it's amazing we've done studies

15:18

on this where we give people options for

15:21

example going on holiday do you want to

15:23

go to France or Rome right Thailand or

15:27

Hawaii

15:28

if they make a choice there are two

15:30

things that are exactly they want it the

15:32

same they really want to go Hawaii they

15:34

really want to go to Florida but once

15:36

they make a choice seconds after making

15:38

a choice they now believe that Hawaii is

15:40

much better than they did just a few

15:42

seconds ago before making a choice and

15:44

that Florida is not that great right

15:45

because once you make a choice

15:47

immediately your preferences change you

15:51

rationalize why that choice was great

15:53

and now you're more committed to it so

15:56

that's true for holidays but it can be

15:57

true for work as well right should I

15:59

should I go work on on Project A or B if

16:01

I make the choice I become more

16:02

committed and it doesn't work if someone

16:04

else makes a choice for you if someone

16:06

else wants a choice for you don't get

16:08

into this rationalization mode where you

16:10

have to rationalize your choice because

16:12

it wasn't your choice and once I feel I

16:14

have control then kind of that also

16:17

enhances my expectations of how good

16:20

it's going to be but it also boosts your

16:22

happiness right because I read about the

16:24

study in Care Homes where they had an

16:27

agency floor in the other floor where

16:28

people didn't feel like they had a lot

16:29

of agency and choice over their lives

16:31

and there was a pretty significant

16:33

impact on levels of happiness right yes

16:35

so what they did is they gave them some

16:37

plans is that is that the study yeah yes

16:39

yes yes absolutely so

16:42

um when we feel we have control we have

16:44

agency that enhances well-being when we

16:46

feel our agency has been restricted that

16:48

causes anxiety right and this is one of

16:51

the reasons that people are quite

16:52

anxious on planes it's not just because

16:54

we fear the worse but because we have no

16:57

control at all right no control about

16:59

when are we gonna get there what are we

17:01

gonna eat right and that causes a lot of

17:03

anxiety

17:04

um so by enhancing agency and control

17:06

you are lifting people's well-being

17:09

happiness and reducing Stress and

17:11

Anxiety yeah and those you know that

17:13

study with the plants it works with kids

17:14

as well right you can give kids some

17:16

plans to take care of or have kids make

17:19

their own salads um they'll be more

17:21

likely to eat it

17:23

um so that's just you know a few

17:24

examples what could um would you I mean

17:27

we don't part of the Innovation team at

17:30

any Airline or anything but I was just

17:31

wondering in the playing example what

17:33

could we do then to reduce anxiety for

17:35

passengers I was thinking you know if we

17:37

told them before takeoff listen if any

17:40

you need to land for any reason well

17:42

it's not that we necessarily will but as

17:44

you say in that study with the the Care

17:46

Homes it's about giving them the

17:47

perception that they have control versus

17:49

actually giving them control yeah okay

17:51

so there's there's a couple of things

17:52

that they do

17:54

them work

17:56

um for also some of the reasons but in a

17:58

in a funny way it also enhances sense of

18:00

control so one thing that the airlines

18:01

do that I think is great is when you can

18:04

see the um the the equipments um the

18:08

pilot view you know yeah we can see yeah

18:10

um that for some I mean obviously you

18:13

don't have control but first of all it

18:15

reduces uncertainty I mean I really like

18:17

to look at that like what height am I in

18:19

what year am I going so that and and

18:23

although you know you don't have control

18:25

that gives you a sense of reduce

18:26

sensitivity in some weird way also

18:28

enhances a sense of control I have to I

18:31

have to say I was on a plane one day

18:32

flying I don't want to see the airline

18:34

but I was flying and I woke up in the

18:35

middle of the night on the plane and I

18:37

was it was turbulent and I was convinced

18:40

that we were going down I was convinced

18:42

I looked out the window and we were

18:43

getting closer and closer to the clouds

18:45

and I did my quick math we're flying

18:47

from New York to London with three hours

18:49

roughly three hours into the flight

18:50

we're going down that means we're going

18:51

down in the sea and I have about 10

18:53

minutes on that plane where I have

18:54

complete certainly we're getting closer

18:56

to the clouds why would we be getting

18:57

closer to the clouds and I click on the

18:59

little thing that you've described the

19:01

little flight map thing and it says

19:02

we're at 33 000 feet and we're not

19:04

moving and I go okay

19:09

I mean whoever thought that was a good

19:11

idea obviously understand psychology

19:14

um the other thing that that I that I

19:16

like that they do

19:18

um is actually they did and I mentioned

19:20

that in in one of the books

19:23

and it's not really related to control

19:24

but it relates to another really

19:26

important part of psychology which is

19:28

so normally at the beginning you know

19:30

you're about to go

19:31

um to get on the flight

19:33

um and they have to go over all the

19:35

safety instructions and normally no one

19:38

would listen

19:39

right because it was all about in the

19:42

state of emergency then you have to do

19:43

this and that and no one wants to think

19:45

about the state of emergency right so

19:46

you kind of like shut down they're like

19:48

okay Twitter Facebook

19:51

um and so what they did is they um and

19:55

especially virgin did this

19:57

um they switched it so it was very

19:59

entertaining very light and it was all

20:02

about the destination it was all about

20:04

it wasn't about being in the sky and

20:07

having an emergency state which is

20:09

negative and I don't want my attention

20:11

to go there I don't want to think about

20:12

it it was about let's think about when

20:15

you land and it's going to be the

20:16

islands and you know the beach and so on

20:18

and they kind of like put the

20:21

information that you need to know within

20:23

this very light entertaining positive

20:25

humorous video and the number of people

20:29

that that watched that attended has gone

20:32

gone up really uh tremendously and in

20:34

fact people started watching it at home

20:36

before they even got on the plane right

20:38

on YouTube so that's that's another

20:40

really um interesting thing and that

20:42

goes to another principle

20:44

that we find a lot in our work which is

20:47

that people

20:49

um take in positive information about

20:51

their own future much more than negative

20:54

information about their own future so if

20:57

I'm starting if I will tell you you know

20:58

I think your podcast listening numbers

21:01

is going to go down you'll be like well

21:03

she doesn't know what she's talking

21:04

about right but if I say oh I think this

21:06

is great and it's only going to go up

21:07

more and more with time you'd be like

21:09

yeah she's probably right and become

21:11

more confident so that's on average

21:12

people tend to take positive information

21:15

to update their beliefs more than

21:17

negative it doesn't mean that we don't

21:18

listen to negative information about the

21:21

our own future

21:22

um but on average we see that you learn

21:24

more from unexpected positive

21:27

information about the future that's

21:28

somewhat

21:30

confirm some of the things that I read

21:32

in your second book The influential mind

21:34

where I remember I was watching a

21:36

YouTube video where you were in it and

21:38

they were

21:39

x-raying is that what they call it when

21:41

they look at someone's brain

21:42

uh scanning someone's scanning yeah like

21:45

in an MRI yeah like an MRI scan and they

21:47

were scanning someone's brain

21:49

um as you told them that you agreed with

21:51

their beliefs versus when you told them

21:53

that you kind of disagreed with their

21:54

beliefs and when you agreed with their

21:56

belief their brain lit up and seemed to

21:58

be really receptive and then when you

21:59

told them you disagreed with their

22:00

beliefs their brain seemed to kind of

22:02

just be Frozen and this is really useful

22:05

for when you're thinking about having a

22:07

conversation trying to influence or have

22:08

a conversation with your partner or get

22:10

through to someone that starting with

22:12

agreeability or something where you you

22:14

make them feel heard and seen and

22:15

understood is a good way to open them up

22:17

to information yeah so this relates to

22:19

something that's known as a confirmation

22:21

bias so the confirmation bias is our

22:23

tendency to look for information that

22:25

confirms what we believe and to use

22:29

information that confirms what I what we

22:31

believe to become even more confident

22:32

and even more kind of in our belief and

22:35

yeah so we we did a study where we had

22:37

people come into our lab in in pairs and

22:40

they had to make a financial decision

22:42

together in this case they had to assess

22:44

the value of a real estate

22:46

so they made their decisions and we did

22:49

scan their brains at the same time and

22:51

they were just in two separate scanners

22:53

but they could interact over the Wi-Fi

22:55

and they had to they saw like a real

22:57

estate and they had to say how much it's

22:59

worth and they could see what the other

23:00

person said and if they agreed with them

23:02

or not and it's exactly what you said

23:04

I'm agreeing with you

23:06

when they agreed your brain is like when

23:10

they agreed

23:11

um and they gave them more information

23:12

about how confident I am and so on so

23:14

when someone agreed the other person's

23:17

brain showed activity that suggested

23:19

they were encoding the information

23:21

coming from the advanced partner they

23:23

were using it to update their beliefs

23:24

and they were becoming more confident

23:26

but when someone disagreed they kind of

23:27

as exactly what you said did they shut

23:29

down they weren't listening they weren't

23:31

using this information you know they

23:33

were like well they don't know what they

23:34

talk about and they were that's it

23:37

um and as you said we feel that like in

23:39

in real life all the time you know and

23:41

it's it's a problem because really our

23:44

kind of instinct when someone disagrees

23:46

with us is usually to say well listen

23:48

you're wrong let me explain I'll explain

23:50

why why you're wrong here look at the

23:52

data look at the figures and so on

23:55

and what happens the person in front of

23:57

us is shutting down a lot of times what

23:59

they're doing is that the other person

24:01

is trying to think about other reasons

24:02

why actually they're right and the other

24:04

person's wrong so while I'm talking

24:05

you're trying to think about what are

24:07

you going to say to you know but if I

24:10

start with something where we have

24:12

common ground

24:13

then you're more likely to listen to me

24:16

you're more likely to see me as an

24:17

agreeing partner and be more open to

24:19

what I'm going to say next and there's

24:21

one example that I really like is

24:24

actually about vaccines and this was

24:26

before covid so it was about childhood

24:28

vaccines so a lot of parents uh don't

24:31

want to vaccinate their kids because of

24:34

the alleged link to autism

24:36

um and so usually they would go to the

24:38

doctor's office and the doctor said well

24:40

look there's no link between the two and

24:42

here I'll show you the figures the data

24:43

the science and it didn't really work

24:46

the parents usually didn't change their

24:48

mind so instead there's a group of

24:50

scientists that said let's see if we can

24:52

go a different route we won't actually

24:54

mention anything about what we disagree

24:57

which is the relationship to autism

24:59

instead we will simply highlight what we

25:01

already agree on which is that these

25:04

vaccines protect kids from potentially

25:05

deadly disease which is not something

25:07

that the parents disagreed on but the

25:09

whole that seemed to have been forgotten

25:10

in the debate right while they were

25:12

focusing on what they disagreed on so by

25:14

focusing on that on what they agreed on

25:16

which is the vaccines will will protect

25:19

kids from deadly diseases they were

25:21

three times more likely to change the

25:23

parents intention of vaccinating the

25:25

kids wow so I think this means you know

25:27

if we're kind of in a conversation about

25:29

should we invest in this company or that

25:32

company and we're kind of disagreeing

25:33

about something is there a different

25:34

route to get get to you know the

25:38

decision that we want without focusing

25:40

there are there other things that we

25:42

agree on that that would take us to the

25:44

same point and then there's another

25:46

method which is just to highlight the

25:49

commonalities between us that's also

25:51

helpful

25:52

you know perhaps there's something I

25:55

mean we have a goal in common we have a

25:57

motivation in common maybe there's

25:58

something in our background which is

26:00

similar and that also always makes

26:03

people more likely to listen to you and

26:05

to use what you're saying

26:07

it's so true I was actually as you were

26:09

saying I was thinking about a tweet I

26:11

saw the other day where Mark Cuban was

26:12

having an argument with someone else on

26:14

Twitter and Mark Cuban was going back

26:17

and forth with this person and he

26:19

started his response to them with wrong

26:21

full stop and then made his point and

26:24

you see that a lot where you where

26:25

someone will start a sentence with I

26:27

disagree full stop and then make that

26:29

point when that happened I'm just going

26:31

to be completely honest because who can

26:33

I'm a somebody that is imperfect and

26:36

full of fault when someone does that

26:38

with me when they literally start a

26:39

sentence with wrong or I disagree it's

26:42

instant combat right and like I'm well

26:45

aware of it so maybe it doesn't come up

26:46

as much in me but I remember I can go

26:48

but I can remember three years ago where

26:51

I was when someone said to me when we're

26:52

having conversation and they went wrong

26:54

full stop and then they made their point

26:56

regardless of what comes next it's

26:59

combat the minute you do that the minute

27:00

you kind of close the door and like pull

27:02

up the drawbridge which is exactly what

27:04

that sentiment does it's combat from

27:06

then on it's like it's this war of

27:08

proving that you're right and that's not

27:10

helpful for either party right it takes

27:12

someone with a certain self self

27:15

security I guess and

27:16

um not not fragile ego to be able to

27:21

to be able to be greeted with that

27:24

um sort of conflict and turn to what we

27:28

have in common and what we agree on

27:30

first but it's a real it's a real

27:32

powerful skill for someone to master so

27:34

if you're disagreeing with me for me to

27:35

you know I like this as well with my

27:37

relationship

27:38

because me and my partner we might not

27:41

agree on something we might we might we

27:42

have like very fundamentally different

27:44

beliefs about the world she's very

27:46

spiritual and very sort of scientific

27:47

and how I think

27:48

but I know that I get through to her

27:50

when I first

27:52

understand how she's feeling I don't

27:54

have to agree with it but even if I

27:56

understand how she's feeling and kind of

27:58

like validate her anything that I say

28:00

next seems to get in behind if that

28:03

makes sense yeah so I mean the

28:05

difference is that what you're doing in

28:07

the last kind of example is you're using

28:09

what we call theory of Mind Right theory

28:11

of mind is our ability to kind of think

28:14

about what other people are thinking or

28:17

feeling so basically take the point of

28:19

view of the other person right if and

28:21

and there's a huge variability in the

28:24

ability of people to do that there's

28:26

like tests relatively simple tests

28:28

actually that can measure your ability

28:30

to do that

28:31

um and so if you do that the likelihood

28:34

that you will answer by wrong is very

28:36

very low right the reason we we start by

28:39

wrong you're mistaken is because we do

28:42

the opposite we come from our point of

28:43

view which makes sense because our brain

28:45

is here and our eyes are here right so

28:47

it makes sense that we come from our

28:48

point of a bit from our point of view

28:50

it's like this is wrong this is not

28:51

right right but of course the best way

28:54

to get your message across is to try to

28:57

see things from the other person's point

28:59

of view and then think like okay what

29:00

can I say from that point of view not

29:02

from my point of view from that point of

29:04

view

29:05

um super difficult to do I'm gonna give

29:07

an example say my um my partner was

29:10

um upset about something and feeling

29:12

stressed about something which is just

29:14

to do with her environment

29:16

and my first response was very like

29:19

logical and scientific like and also

29:22

psychological like kind of like it's

29:23

just in your head which I know it's kind

29:24

of gaslighting that's not exactly what I

29:26

said before I get canceled but it was

29:27

referring to the fact that I I think you

29:29

can you can kind of think your way

29:31

through this like as if I was trying to

29:33

help her feel empowered and not letting

29:36

her environment get the best of her now

29:38

that didn't work the response there was

29:40

like not good my next approach was to

29:44

completely understand how she's feeling

29:45

and kind of go around her side and say

29:47

to her do you know what you're only

29:48

going to be here for five minutes anyway

29:50

and then it'll be fine and that

29:52

completely worked it was like she was

29:53

glued on me as I said that and she

29:55

looked at me and nodded and went yeah

29:57

you're right the first approach of

29:58

trying to play like logic and like no no

30:00

you know didn't work but then when I

30:02

said term I understood but then offered

30:04

a solution from that place of

30:05

understanding she was really open to it

30:07

yeah and that was like an hour ago so

30:09

it's in front of mind for me

30:13

um yeah so so I think this is a problem

30:15

a lot of times with like campaigns like

30:18

political but also different campaigns

30:20

where people try to

30:22

um

30:23

get a message across using data figures

30:25

logic which are important I mean we need

30:28

all the science and we need all the data

30:29

to know what's true but once you know

30:31

what's true the data is not enough to

30:34

convince people of what is true and in

30:36

fact the things that work are things

30:37

that you're talking about which is

30:39

emotion works really well

30:41

stories anecdote example right for in

30:44

science the worst thing we can do is use

30:45

one anecdote right so we don't want to

30:48

get a conclusion based on one answer but

30:50

in order to get our message across in

30:52

fact a single anecdote is really helpful

30:54

right

30:56

um and to my mind we actually have to

30:59

embrace that that's the way the human

31:01

brain works right so I mean I think in

31:04

if we just go ahead and say well I don't

31:06

like that I don't like how the human

31:07

break works so I'm gonna give them data

31:09

and figures anyway well the message

31:11

won't get across right so we really need

31:13

to embrace if we understand how the mind

31:15

work and then we embrace it to get the

31:17

the important information across and

31:19

again another example that I kind of

31:21

write about is

31:23

This was

31:25

um years ago with the 2016 campaign

31:29

where

31:30

um Trump was one of the candidates for

31:32

the Republican Party

31:34

um and Dr Carson was another and they

31:37

were debating and the debate turned

31:39

again to the vaccines and autism

31:41

question and so they were asked about

31:43

you know Trump says that there's a

31:45

relationship between childhood vaccines

31:47

and autism Dr Carson is a pediatrician

31:51

and and he was asked well you know what

31:53

do you think about this and Dr Carson

31:54

said look this is not true we have a lot

31:56

of data we have a lot of Science and you

31:59

know I'm sure that if Trump reads the

32:01

science and data he will be convinced

32:02

otherwise

32:04

um so then they turn to Trump to see if

32:05

he was convinced and of course he wasn't

32:07

convinced but then what he did he used

32:09

the absolutely opposite approach which

32:12

is he told a story a story of someone

32:15

who worked for him who had a little baby

32:17

and he said the baby got the vaccine and

32:21

he used like to induce emotion he is

32:23

like you said it was a horse-sized

32:26

syringe right

32:28

and after a few weeks the baby got

32:31

autism

32:32

and now I'm not saying that we should do

32:36

we should um communicate false

32:39

information using anecdotes and emotion

32:41

but me I remember I was actually

32:43

watching that and my son was a few weeks

32:46

old and he was next to me on the sofa

32:48

and I'm a scientist and I know all the

32:50

data and you know but still my and I

32:53

know that he was wrong but my reaction

32:55

was like ooh maybe I should think about

32:58

this twice before I decide whether to

33:00

vaccinate my little son here

33:03

um and I felt like that for at least I

33:05

would say like a few minutes a little

33:07

bit more and kind of that feeling made

33:09

me think look if I'm thinking that

33:12

because all because Dr Carson just said

33:14

there's data and figures and Science and

33:17

Trump just told the story that got me

33:19

feeling quite anxious and he was much

33:21

more influential

33:23

um what about everyone else that's

33:24

watching you know people who are not

33:26

neuroscientists who don't have training

33:27

with science

33:29

um and it really kind of hit home how

33:30

powerful it is now you could use these

33:34

techniques obviously to spread

33:36

misinformation and to do harm of course

33:39

but if Dr Carson had used some of these

33:42

techniques as well he could say there's

33:44

a science but together with that you

33:46

know maybe using some kind of anecdote

33:49

to maybe use some um

33:51

hope hope and optimism emotion right

33:54

some something like that he would maybe

33:56

have caused many many people who are

33:58

watching it to vaccinate their kids and

33:59

therefore to save lives

34:01

um so I think there's like you know if

34:03

you don't understand human behavior and

34:05

you don't use it because maybe you don't

34:07

like it you know you're like you don't

34:08

like that that's how the brain works

34:10

you'll be missing on something right

34:11

this is why conspiracy theories flourish

34:13

on social media right because all I need

34:15

to do is get one anecdote one low

34:18

context video one picture one screenshot

34:21

of something and posted on Facebook and

34:23

regardless of the science whether it's

34:25

climate change or vaccines whatever that

34:27

one little screenshot from a telegram

34:29

group that says something happened to

34:31

one person somewhere out of 8 billion

34:33

becomes way more sort of um believable

34:36

and plausible and

34:38

um powerful than all of the science and

34:41

I've seen that over the last couple of

34:42

years it's why like the misin for me it

34:44

feels like a bit of a losing War really

34:46

because

34:47

with bringing like facts and figures to

34:50

an emotional fight and the facts and

34:52

figures just will never win like even

34:53

below the you know social media channels

34:55

now we're putting the little tag on post

34:57

to say well actually Politico says this

34:59

isn't true it's like he gives a crap it

35:01

hits somebody in the feelings um but it

35:03

also speaks to the you know you talk a

35:05

lot about this in your book The

35:06

influential mind it speaks to how as as

35:07

business people or in sales or whenever

35:10

we're trying to be heard and understood

35:11

or influence others coming with facts

35:13

figures graphs and charts is not going

35:15

to be as compelling as coming with um

35:18

a really great emotional story

35:20

I I've always impressed upon people as

35:22

much as I can that like your facts and

35:24

figures and charts and graphs really

35:25

don't really matter when you're trying

35:26

to convince people

35:28

um and that's what your book really

35:29

speaks to right and it's terrible for a

35:32

scientist of course

35:34

all day is you know gathers gather data

35:37

and do analysis but um yeah so so it's

35:41

an interesting question so why do these

35:42

stories why are they so effective and so

35:45

I think there's two major region reasons

35:47

one is they are well free actually one

35:49

is mostly they induce emotion and what

35:52

emotion does it gets you to focus

35:54

because emotion tells your brain this is

35:57

important right and it gets a whole

35:59

brain noticing it's like a little red

36:01

kind of light in your brain going

36:03

emotion pay attention right so if you

36:06

say something that's emotional people

36:08

are going to pay attention and they're

36:09

going to remember better so emotion

36:11

enhances the likelihood that you will

36:13

remember things

36:14

um then the second reason is if you

36:17

think about it how humans how did we

36:20

learn right if before we had science

36:22

before we had all these ways to get so

36:24

much data we would we would live in like

36:27

relatively small groups and we would

36:28

learn from observing others right

36:30

observing like a friend or someone who

36:32

lives nearby it was learning from

36:34

stories that's how we evolved to learn

36:38

from a small n right only now do we have

36:43

you know these these techniques and big

36:45

data that we could really figure things

36:47

out but our brain is still a brain of

36:50

these humans that didn't have the

36:53

internet that didn't have all the math

36:55

that we have now and so we're still

36:57

learning from stories that's kind of our

36:59

our Instinct now we are sophisticated

37:03

creatures we can't overcome this we can

37:05

look at the data we can learn but really

37:07

our instinct is to learn from a single

37:09

story the third reason I think is that

37:11

stories are often novel like you've

37:14

never heard the exact same story in that

37:17

kind of way again novelty causes you to

37:19

pay attention and causes you to remember

37:21

it's another signal if something is

37:23

important right while data and figures

37:26

you kind of heard it before if someone

37:27

says well there's no relationship

37:29

between Autism and vaccine or whatever I

37:31

mean you've already had the science it's

37:33

usually doesn't it doesn't sound so

37:35

novel and really our brain cares about

37:37

the headlines right what's new it's like

37:39

a newspaper we don't care about what's

37:41

been the same we care about this is new

37:44

means that we should pay attention and

37:46

then maybe it's important or maybe not

37:47

but

37:49

um that last Point really resonated

37:51

about the the cnh that stories are in

37:53

essence novel you've never heard about

37:55

Debbie in Newcastle exactly before

37:58

um but also what you know now it makes

37:59

perfect sense as to why politicians in

38:01

the house of parliament every week say I

38:03

spoke to my constituent Dorothy in

38:05

Burnley and then they'll tell the story

38:07

about Dorothy struggling to to hit her

38:09

home versus just coming with facts and

38:11

when you hear about Dorothy who can't

38:13

heat her home you feel way more oh my

38:15

God versus hearing 24 of elderly people

38:18

can't hit their home for example when I

38:20

think about motivation though does the

38:21

same rules apply so if I want to

38:23

motivate my team should I be telling

38:25

them the Diary of a CEO has done 20

38:28

million downloads this month or should I

38:30

be telling them a story of

38:32

Dorothy who listened to the podcast and

38:35

it changed her life

38:37

I think in this case both things will

38:40

will work I mean

38:43

um seeing progress is something that

38:45

really motivates us and seeing progress

38:49

with numbers is an easy way for us to

38:51

see progress right this is why

38:54

um all these kind of like track your

38:56

steps work right

38:58

um so I think to motivate I mean it's oh

39:01

it's always lovely also to hear a story

39:02

I mean even for yourself if you know it

39:04

doesn't matter how many people watched

39:06

your podcast is that when you get like

39:08

you meet someone they tell you about

39:10

like how much you touch them and really

39:11

change their life and they decide to

39:12

make a decision because of you they

39:14

heard you do something you really

39:16

remember that right that like causes so

39:18

much joy and motivation numbers are

39:20

great too right when you look and you're

39:22

like oh I have one million people

39:23

listening to my podcast that's great too

39:25

so I think both things work and when if

39:28

you do use numbers it's really great to

39:30

kind of show the progress right a really

39:33

great way to change Behavior is to show

39:36

people progress and numbers is just one

39:38

way to show it right if they can kind of

39:39

see it going up up up up

39:42

um that's that's really helpful and I

39:43

mean we know it in sports but it can it

39:45

can be true for anything right if it's

39:47

like you can do it it's money

39:49

Investments right

39:51

um seeing that go up relationships as

39:53

well I wonder how you can do it for

39:55

relationship it's a good question well I

39:57

I actually I say that because I feel

39:59

like I do that sometimes with my partner

40:01

where um we might be facing some kind of

40:03

issue and one of the most compelling

40:05

things we've ever done when we're facing

40:07

an issue is we look at all the issues

40:08

we've overcame together and like how

40:10

we're here right so there were so many

40:11

other times where we thought this you

40:13

know we couldn't solve it she lived on

40:15

the other side of the planet I lived

40:16

here we both didn't want to move and

40:19

then I've had exactly the same situation

40:22

that was her problem for years and years

40:24

oh really yeah I remember bits being sat

40:26

in a bar and my partner was talking

40:29

about an issue something that we were

40:31

struggling with or whatever and I

40:32

remember saying to her like look look

40:33

how far we've come from where we were

40:36

here to where we are now it's like well

40:37

there's nothing that's gonna get in the

40:39

way of us you know and that seemed to be

40:41

compelling because I guess it was an

40:42

emotional story of all these the

40:44

previous issues we've overcame getting

40:46

back to the optimism bias

40:49

the optimism bias from what I understood

40:51

is that is that bias to believing that

40:54

um the future will be good

40:56

is that is that accurate or is that

40:57

inaccurate yeah kind of so um optimism

41:00

on its own I mean even though I'm wrong

41:03

no no

41:04

that's right I'll just give you the

41:07

scientific definition so um yeah so

41:09

optimism is believing that that some you

41:12

know that positive things will happen

41:13

the optimism bias means that um you're

41:16

either like that you believe these

41:19

optimistic things these good things will

41:21

happen but the evidence suggests

41:24

otherwise so it's it's actually a

41:26

mistake right the optimism bias so

41:28

usually we Define it as overestimating

41:30

the likelihood of positive events

41:32

happening so you're overestimating

41:35

um how much money am I gonna get with my

41:37

first job when I leave graduate school

41:39

right or overestimating like how long my

41:42

marriage will last

41:43

um and so on so overestimating the

41:45

positive in light of the evidence that

41:48

is in front of us and underestimating

41:51

the likelihood of negative events

41:53

happening so I'm underestimating my

41:55

likelihood of getting covered of getting

41:56

cancer of being in a car accident going

41:58

bankrupt whatever it is based on

42:00

whatever evidence is is there

42:03

um so optimism bias does mean mistakes

42:05

so the word bias means a systematic

42:08

mistake

42:09

so obviously when we think about the

42:11

future we can't be right most of the

42:14

time because the future is uncertain we

42:16

don't know what's going to happen so

42:17

we're going to be wrong a lot of the

42:19

times when we predict the future but the

42:21

optimism bias means that the mistakes

42:22

that we make tend to systematically be

42:24

that we expect it to be better than it

42:27

ends up being so that's basically the

42:28

optimism bias right I expect it to be

42:30

better than it ends up being

42:33

um which sounds like a bad thing but

42:36

it's not necessarily so I mean the word

42:38

bias people usually because it is a

42:41

mistake people usually think that that

42:43

means it's not a good thing but it's not

42:45

necessarily so it can actually have both

42:47

positive and negative

42:50

um outcomes to it so if you think about

42:53

the positive

42:54

um if I expect good things in my future

42:56

specifically good things even though I'm

42:59

overestimating the likelihood of these

43:01

things happening even if they think oh

43:02

I'm you know I'm gonna make one million

43:04

in the next year and of course that's

43:06

way more than I'm going to

43:08

um

43:09

but that then motivates you right so

43:12

having these positive expectations

43:13

motivates you to try harder it's a bit

43:15

like I think I'm going to get the gold

43:17

I'm more likely to get the silver so

43:19

that's kind of the idea and it also

43:20

enhances your happiness and well-being

43:22

right because how you're feeling now is

43:25

a lot to do not necessarily with what

43:27

you're doing at the moment but what you

43:29

think you'll be doing later right how

43:31

you're feeling now is like okay you

43:33

might maybe feeling nice talking here

43:35

but um a lot of it is what do I think

43:36

I'm gonna do later on this evening next

43:38

week next month in a year our

43:40

expectations of where we will be in the

43:42

future affects our happiness today right

43:45

and so if I have these positive positive

43:48

expectations of the future even if

43:50

they're not going to happen they make me

43:52

happier today this is why there's a

43:55

really cool study that was done at

43:56

Harvard where they were asking people

43:57

who are about to go on vacation how

43:59

happy they were every day before

44:01

vacation and have every day during

44:03

vacation and every day after vacation

44:05

for a week so a week before vacation

44:07

every day a week doing vacation every

44:09

day a week after vacation every day so

44:11

what was the happiest day do you think

44:13

the day before they were right exactly

44:15

right the day before vacation they were

44:17

still in the office right working on the

44:19

computers but on their mind they were

44:21

already on vacation on the in their mind

44:23

it was wonderful and when they went on

44:25

vacation it was good but it wasn't as

44:27

good as it was in their mind the day

44:28

before so it's the anticipation of these

44:31

Goods so it's an optimism bias because

44:32

they thought the vacation is going to be

44:33

better than what it ended up being but

44:35

that brought them the happiness before

44:36

yeah right and also probably enhance the

44:40

likelihood they will go on vacation

44:41

which is a good thing

44:43

um as well so does that mean that we

44:45

should uh in our relationships in our in

44:46

our teams Etc we should try and give

44:48

people things to look forward to

44:50

absolutely absolutely and I think that

44:53

there's two things you kind of want

44:55

things in the diary right so having a

44:58

vacation in the diary that's going to

44:59

happen in a month makes you happy today

45:01

so whatever it is whatever you're doing

45:03

for that matters to your team

45:05

have what I call anticipatory events

45:08

right things that they could look

45:09

forward to that will make them happy

45:11

today

45:12

um but also I think you know a lot of

45:14

times I do motivate my uh Team by

45:18

telling them that I think this project

45:19

is going to work really well I mean even

45:21

I think it's from going pretty well but

45:24

I might like exaggerate a little bit

45:25

because you know that enhances

45:27

motivation and who knows you know maybe

45:29

it will work even better than I expected

45:31

so it's good to kind of enhance kind of

45:33

the the expectations and also to have

45:37

these things that people can look

45:38

forward to and of course it works the

45:39

other way

45:40

so also if you're dreading something

45:42

that's going to happen tomorrow next

45:44

week right you have to go to the dentist

45:46

or whatever bad thing is happening is

45:48

gonna get there and that it's gonna

45:50

affect your mood today

45:53

um so dread of things in the future and

45:56

anticipation of the good stuff is all

45:58

affecting how we feel at the moment

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47:39

how contagious is optimism and

47:43

conversely pessimism in like in life

47:45

generally if I'm around a group of

47:47

pessimists or I'm around a group of

47:48

optimists what kind of contagious impact

47:51

is there on on me yeah any emotion is

47:54

contagious

47:56

um anything sadness anxiety Joy

48:00

everything is contagious fear

48:03

and it happens really really fast and in

48:05

an unconscious way right it could be

48:07

even like you're sitting in um

48:10

in the tube and someone in front of you

48:12

is looking fearful

48:15

you straight away will will feel fearful

48:17

yourself first of all you will mimic the

48:20

expression of the person that's in front

48:21

of you without noticing it so if you

48:23

look fearful I'm going to start

48:24

mimicking the same facial expressions

48:26

yeah and that facial expression will

48:28

make me feel fearful right because our

48:30

brain is learning from how our face

48:32

right there's it's a signal and it goes

48:35

both ways like a feedback loop

48:37

um and there's a good reason for it

48:38

because if someone is afraid there might

48:40

be something dangerous around us so I

48:42

should have you seen the main piece in

48:44

the David Attenborough documentary that

48:46

star they they know that they know that

48:48

the other monkeys are taking a cue from

48:49

them so they fake fear so they go and

48:53

then when all the monkeys run off they

48:54

go and get the food

48:55

because they've like they've like got to

48:58

level two where they realize that

48:59

they're all taking cues from each other

49:00

and I remember that documentary thinking

49:02

wow like you know because all the

49:03

monkeys would run the minute one monkey

49:05

made a reaction and that's pretty much

49:07

what you're describing there right yeah

49:08

exactly and it works for good things as

49:10

well if someone looks excited you're

49:11

like you will feel excited as well you

49:13

don't know why but if they're excited

49:14

there might be something good around

49:16

right

49:17

together I'm just thinking about you

49:20

it's just mimicking we do facial

49:22

expressions we mimic any kind of facial

49:24

expression and bodily Expressions as

49:26

well yeah I'm trying not to no yeah but

49:29

um but okay so why is this really

49:31

important to think about because let's

49:33

say you want to you're managing your

49:35

team if you're stressful and you're

49:38

gonna start like I don't know even like

49:40

shouting or raising your voice or

49:41

they're gonna get more stressed as well

49:43

right so it's it's it's true it's a bit

49:45

like the monkeys you can actually change

49:48

at least X how you look in terms of the

49:51

emotions you need to think about what is

49:53

my what emotion am I conveying because

49:56

the emotion that you are conveying is

49:58

going to then affect how people around

50:00

you feel

50:02

um so there's a little bit of kind of

50:04

emotional control

50:06

um that is helpful too

50:09

you mentioned now that you kind of you

50:11

might exaggerate a little bit the

50:13

belief in a positive outcome to your

50:15

team members and I think that's and I

50:17

hope they're not listening yeah well I

50:19

think we all do sometimes I mean I

50:20

usually believe it because I think I

50:21

have a bit of a bias optimism bias

50:24

myself but um

50:26

that's in part because of I guess

50:28

chapter three in the optimism bias where

50:29

you talk about how self-fulfilling um

50:31

optimism is and there were some really

50:33

really staggering

50:35

statistical sort of studies and

50:38

um experiments that have been done to

50:39

prove that optimism really is a

50:42

self-fulfilling thing

50:43

and it kind of kind of makes me think

50:45

about this concept of manifestation

50:46

people always talk about manifestation

50:48

and it seems that see it's in my mind

50:50

always been this kind of pseudosciency

50:52

you just think about something and then

50:53

it happens what's your view on

50:55

manifestation is it true yeah so it's

50:58

not magic it's not that I'm thinking

51:01

something in my mind and the waves are

51:03

gonna change what happens in the world

51:04

the reason if you believe something the

51:07

likelihood will happen is higher is

51:09

because you then change your actions

51:11

right you think I think you know my

51:15

startup is going to really succeed and

51:17

that then changes your actions you're

51:20

more likely to go out there and tell

51:21

other people right so if you think it's

51:23

going to succeed you're more likely to

51:25

convey that information to investors and

51:27

so on they can see your your kind of

51:28

confidence they'll be more likely to

51:31

invest in you right you put more time in

51:33

you put more effort in

51:35

um and that's why it can have an effect

51:38

on the the outcomes

51:40

so it's not kind of a magic kind of

51:42

thing it's just that what we believe in

51:44

our mind changes the way we behave and

51:46

the way we behave in the world changes

51:48

World

51:49

um so that's that's why that is that's

51:52

kind of like this idea of

51:54

self-fulfilling prophecies is linked to

51:55

this concept of stereotyping where one

51:58

of the real startling things I read in

52:00

your um in your work was that if a woman

52:04

is reminded of her gender before a math

52:07

exam then her performance on that math

52:10

exam will drop

52:12

right so our expectations where do they

52:15

come from right to some extent I mean

52:17

they're coming from around us as well

52:20

not only we can have like confidence

52:22

even if the people around us do not but

52:25

other people's expectations whether it

52:26

is your friends your family Society will

52:30

impact your own

52:32

um and so and again that's becomes a

52:35

self-fulfilling prophecy right if you're

52:36

told females are not good in math

52:39

they're not good in science they can't

52:40

be CEOs and so on

52:42

that will change the way that you think

52:44

even if it's momentarily even you're

52:46

trying to fight it it will change the

52:48

way that you think and what you believe

52:49

and that will then change

52:52

um your outcomes and I think maybe in

52:54

that I mean we don't know exactly why um

52:57

reminding females about The Stereotype

52:59

that the females don't do well with math

53:01

changes the exam results but it could be

53:03

things like maybe it enhances anxiety

53:05

you start self-doubt right I mean if you

53:07

go to an exam and there's self-doubt

53:09

well that's not helpful

53:11

um and there's you know there's all

53:12

these classic studies where um

53:15

there was in in a class they would tell

53:18

the teachers at the beginning of the

53:19

semester

53:21

um who the talented kids were but it was

53:23

random they randomly selected kids and

53:26

they said these are The Talented ones by

53:28

the end of the year they did better

53:29

these kids right because the teachers

53:31

believed that they were talented they

53:34

would treat them in that kind of way

53:35

they would maybe put more time they

53:38

could fade their expectations to the kid

53:40

the kids and started believing that

53:41

they're talented and not give them

53:42

confidence and they performed better and

53:45

of course it worked the other way right

53:46

if a teacher believe is told this is you

53:50

know the naughty one this is you know

53:52

the non-intelligent one that will then

53:54

change

53:55

um how the kids behave what they believe

53:58

and this is where stereotypes are you

54:00

know come into play as well because

54:01

sometimes it's about not specific

54:03

individuals it's about a whole group of

54:05

individuals and one such example as well

54:07

as the the study where African-Americans

54:09

were found to do significantly worse on

54:11

IQ tests compared to Caucasians people

54:14

that are white when race was emphasized

54:16

before the IQ test

54:20

did as well as white people when no

54:22

stereotype was mentioned before right

54:24

just just by mentioning that I'm black

54:27

before I do a IQ test will lower my

54:30

performance on the test versus if you

54:32

hadn't mentioned it because the

54:34

association here you're reminded of

54:37

ethnicity and you're doing this exam and

54:39

then you know that maybe in your Society

54:41

there's a stereotype and again that can

54:43

cause self-doubt and anxiety and so on

54:45

and what I think I like is that I think

54:47

after I I talk about that study I also

54:49

talk about another study that after

54:51

Obama was elected grades went up

54:55

for African Americans

54:57

um because it's again it's a

54:59

self-confident thing it's amazing how

55:01

these you know little things I mean it's

55:03

not little the fact that Obama got got

55:05

elected is not little but then the fact

55:07

that that then impacts your

55:09

self-confidence you know the little

55:10

impact on self-confidence then changes

55:14

um your grades

55:16

um it's it's quite something but it also

55:17

changes your um one of the other things

55:19

I read that's really starting it also

55:20

changes your

55:21

salary

55:22

you talk about how one tiny move up on

55:25

the optimism scale is worth an extra 33

55:28

000 a year in salary over the long term

55:31

right and I okay so that's

55:35

um that that shows us a correlation I

55:37

think I think that's um so we still

55:39

don't know for sure if it is it that

55:43

because I have specific traits I'm more

55:46

likely to be optimistic and therefore

55:47

more likely because of those traits also

55:50

more likely to gain higher salary right

55:52

so you know you can imagine I'm

55:54

optimistic because I had a very

55:56

privileged life

55:58

um and I did well in school so I'm more

56:00

optimistic and and for the same reasons

56:02

and then more likely to get a higher

56:04

grade

56:05

um

56:06

but

56:07

um in in some cases so we don't know if

56:09

it's going one way or the other way

56:11

right if it's a causation or correlation

56:12

one interesting thing that that has been

56:15

found is that optimists are more likely

56:17

to be entrepreneurs

56:19

there's I mean that is quite clear you

56:21

know

56:22

um and again we don't know is it because

56:25

I'm optimistic that I'm more likely to

56:27

be an entrepreneur or is it something

56:29

about being an entrepreneur that makes

56:31

me more optimistic but what they found

56:32

is after you become an entrepreneur you

56:34

become even more optimistic right so

56:37

that suggests that there is something it

56:39

is true that optimistic people are more

56:41

likely to take a chance more like to

56:42

take a risk and therefore more likely to

56:44

be entrepreneurs and that experience of

56:46

doing that enhances your optimism

56:49

further which is really interesting kind

56:52

of goes both ways does that then explain

56:53

how we can teach someone to become more

56:56

optimistic because if the pursuit of

56:58

Entrepreneurship make is kind of

56:59

self-reinforcing your optimism it's

57:01

making you more and more optimistic one

57:03

would assume that that's because you're

57:04

gaining evidence about yourself and the

57:06

world and what you're capable of as

57:08

you're going which is further sort of

57:10

fueling you and conversely someone who I

57:12

know maybe Ling this too long in their

57:13

comfort zone and is

57:15

um like leaning out of opportunities

57:17

constantly being negatively reinforced

57:18

in terms of their self belief in their

57:20

skills Etc so they're becoming more and

57:22

more pessimistic is that like broadly

57:24

true I think it might be yes I think you

57:27

are gaining evidence that you can do

57:29

things and I think even if you feel

57:32

um you still gained evidence that you

57:34

were able to try something new right

57:37

right and not die and not die right and

57:39

you learn something right

57:42

um yes I think you're absolutely right

57:44

um

57:45

so if you're able to get people to have

57:48

these kind of experiences

57:50

that then causes them to become more

57:53

confident that will then enhance their

57:56

optimism

57:57

so how do you know we talked about the

57:59

all the positive upsides there of being

58:01

an optimist how does if I've got a

58:03

friend that's a pessimist or a partner

58:05

or a husband or whatever it might be how

58:07

do I get them we talked a little bit

58:08

about it there but how do I get them to

58:10

become more of a Optimist because I want

58:12

to be surrounded by optimists I want my

58:14

company to be full of them like

58:15

pragmatic optimists but still people

58:18

that believe that you know the future is

58:19

going to be good

58:20

um and we're going to do great things

58:21

for all the self-fulfilling reasons

58:23

you've described what do I do okay so

58:25

first of all I just want to mention that

58:27

about 30 of how optimistic we are is

58:30

genetically determined this has been

58:32

shown from twin studies but that still

58:34

leaves two-thirds right

58:37

um the um I think the best studies on

58:40

this comes probably from Martin Seligman

58:43

where he actually did experiments where

58:45

he got people who were somewhat

58:47

pessimistic even slightly depressed and

58:49

the approach that he took is to change

58:52

the inter what he calls interpretation

58:54

Style

58:55

so optimists this is what they usually

58:58

do if something happened and it it went

59:01

well right you sold your startup for a

59:04

lot of money you had a project and it

59:06

was successful they usually interpret

59:08

that as a meaning that they it's it's

59:11

personally it's something about them

59:12

that caused this positive outcome right

59:15

and it is something in them that's quite

59:19

permanent let's say my project went well

59:21

because I'm a hard worker right and you

59:25

know maybe I'm intelligent or whatever

59:26

and then they say well if I have those

59:29

skills that means that a lot of other

59:30

things are going to work well in life

59:32

right if I'm in a hard work or if I'm a

59:34

good with good with people that also

59:36

means that I'll be a good dad for

59:37

example right when something negative

59:39

happens they tend to do the opposite

59:41

they tend to see it as circumstantial

59:44

right this negative thing happened okay

59:46

so I didn't put a lot of effort in this

59:48

but not because I'm not hard worker I

59:50

just didn't put enough effort because I

59:51

was distracted by something else or you

59:53

know this other person just happen to

59:56

have a better better proposal so it's

59:59

circumstantial that means that they

60:01

don't take that as evidence of how am I

60:03

going to perform in the future right so

60:06

it's really different interpretation of

60:08

negative outcomes and positive outcomes

60:10

so what and then pessimists do the exact

60:12

opposite when something bad happens they

60:14

say this bad thing happened because of

60:17

me because of a trait that I have and

60:20

because I have this trait let's say I'm

60:22

bad with people that's going to affect

60:23

all the rest of my life and all these

60:25

future projects when something could

60:26

happen is circumstantial good thing

60:29

happened I got the job but really

60:31

because they didn't have any other

60:32

people candidates so what Martin segment

60:35

did is he taught people this

60:38

interpretation style that he taught them

60:40

whenever something good happens this is

60:42

how you have to think about it you have

60:43

to think about it what is it about you

60:45

that caused this positive thing to

60:47

happen right and how is that positive

60:50

trait or whatever skill whatever

60:51

everything you did how can it affect

60:53

other parts of your life and other few

60:55

future outcomes and the opposite for

60:58

negative something negative happened I

60:59

don't mean it don't take responsibility

61:01

but are there circumstantial right it

61:03

could be something that you did but it

61:04

doesn't have to be permanent right you

61:07

happen to have be in a really bad State

61:09

because I don't know something else your

61:11

parent was was sick or something so he

61:14

teaches them the people to kind of

61:16

interpret this to find these reasons for

61:19

the positive and negative and it seemed

61:20

to work

61:21

um

61:22

to some extent now it's difficult I'm I

61:25

mean you know it's not easy to turn a

61:27

pessimist into an optimist

61:29

um but it had some effect on their

61:30

well-being and even on their physical

61:32

health as a result is that negative

61:34

explanatory style of saying okay this

61:36

bad thing happened it's because of me

61:37

it's because I'm not good enough

61:38

whatever is that the road to depression

61:40

yeah so there's a really tight link

61:42

between depression and pessimism so

61:44

pessimism is a symptom of depression

61:47

it's an actual symptom

61:49

um and so what we see is people with

61:52

severe depression have a pessimistic

61:54

bias they expect the future to be worse

61:56

than it ends up being and worse than the

61:58

evidence in front of them is

62:01

um people with mild depression have no

62:03

bias at all this doesn't mean they're

62:05

accurate they can make mistakes but on

62:07

both sides so sometimes they expect

62:09

things to be better sometimes they

62:10

expect things to be worse but overall

62:13

um they don't have a bias

62:16

happiness

62:18

you know one of the things we talked

62:19

about before we started recording was um

62:20

Scott Galloway said on this podcast that

62:23

happiness looks like a u-shape

62:24

throughout our lives as in When We're

62:27

Young we're a high level of happiness

62:28

and then we kind of dip into our 40s I

62:31

think I think from what I read when we

62:33

hit our 40s that's kind of the lowest

62:35

it sounds kind of moving sounds kind of

62:37

a grim but we that's our lowest point of

62:40

happiness and then it kind of Curves

62:41

back up again as we go into the last

62:43

sort of chapters of our life is that

62:45

accurate because Scott didn't provide

62:46

any research and I've mulled it over and

62:49

I you know yeah no so this this is true

62:52

it's based on many studies and and

62:54

studies involving thousands of thousands

62:57

of individuals you know up to like 70

62:59

000 or more in a country and it's been

63:01

shown in many many countries

63:04

um so not just in in the Western World

63:07

in many many countries almost all

63:09

countries around the world

63:10

um so exactly what you said kids and

63:12

children their happiest and the most

63:14

optimistic then it goes down and reaches

63:18

Rock Bottom in your midlife as well as

63:21

optimism does so actually in middle age

63:23

you stop having an optimism bias so your

63:25

optimism is greater greatest in

63:27

children's and kids it causes goes down

63:29

down and then really there's no optimism

63:31

bias in midlife on average of course and

63:34

then it starts going up you become

63:36

happier and more optimistic until the

63:38

last few years of life which is

63:40

counter-intuitive to our image of the

63:42

grumpy old man right and actually stays

63:44

there until the couple last couple years

63:46

of life

63:48

um the difference between countries is

63:50

that the dip the you know the point

63:53

where it's lowest actually is a little

63:54

bit different between country and

63:56

Country I think in the US it's about 40

63:58

it's a relatively early I think in the

64:00

UK as well but then some countries it's

64:02

much uh I think like Italy might be 50

64:05

Greece as well like 50 to 60. and then

64:08

there's a few countries where you don't

64:09

see that Russia is one of them

64:11

Romania and I forget there's another one

64:14

where you actually don't see they

64:15

actually just become you know less and

64:18

less less happy

64:19

um in those countries we don't know why

64:21

that is that specific case I'm 30 now so

64:25

I'm heading right down to Rock Bottom as

64:27

we speak oh you've got time you've got

64:29

time I'm about to turn so I'm way I'm

64:32

looking forward

64:33

I'm on the way well not quite yet but

64:36

I'm about on my way up and this you know

64:39

this links to I think chapter five in

64:41

your book where we say where you talk

64:43

about the chapters called that humans

64:44

are bad at predicting what makes them

64:45

happy and one of the startling things is

64:47

it you say that children

64:50

don't impact our happiness positively

64:52

now I'm under the impression that

64:54

children make us ecstatically happy well

64:55

it's difficult but from what I've from

64:57

what I've heard from people I thought

64:59

children are something to really be

65:00

looking forward to but you seem to

65:01

assert otherwise in your book

65:03

um so this first of all I want to say

65:04

this is just a research and the numbers

65:06

and um

65:08

my I'm not just saying this but my own

65:10

experience is the absolute opposite

65:13

um bear in mind her child is upstairs

65:14

and he's watching this Leo no but but

65:17

it's absolutely true because it's funny

65:19

because because of that research and I

65:21

wrote the first this is in my first book

65:22

The optimism bias which I wrote before

65:24

my kids and I I actually I mean I

65:28

believed it it I mean I mean that's a

65:30

data what are you going to do and and

65:32

that kind of got me worried I have to

65:34

say about having kids I was a little bit

65:36

worried about the fact that children it

65:38

says children's you know children don't

65:40

mean you happy you become less happy you

65:42

become less happy when you have children

65:44

that's what the research I didn't I

65:46

didn't see that oh sorry that's what you

65:47

said right because children don't make

65:49

you happy yeah right but I didn't know

65:50

there was I thought they didn't make you

65:52

more happy I didn't know they make you

65:53

less oh no it's it apparently like um I

65:57

mean the data shows I mean there's a

65:58

little different points of data some so

66:00

for example there's one piece of data

66:01

that shows that this was done by

66:04

actually Daniel conman who's a Nobel

66:06

Prize winner

66:07

um where they asked a large group of

66:10

French women to say how happy they were

66:12

throughout the day so I don't know every

66:15

few hours or oh maybe at the end of the

66:17

day they said what they were doing and

66:19

how happy they were and they found that

66:21

the least happy people are is commuting

66:24

but then I think number two least happy

66:26

was being with their children

66:29

so I have to tell you from my own this

66:32

is an anecdote an N of one my children

66:34

really make me extremely happy I love

66:37

being with them I'm really it's contrary

66:39

to all the research so I I truly I mean

66:43

I'm surprised you know before they were

66:46

born I was thinking look if you know if

66:48

I don't like them we'll put them in a

66:50

boarding school and my mom was like I

66:52

don't think you want to put them in

66:53

boarding school you're probably and I

66:55

was like well we'll see and then and

66:56

then no absolutely love having them

66:59

around so but that's just an end of one

67:01

so I don't know and of course your own

67:04

experience unfortunately even as a

67:06

scientist shapes the way that you

67:10

interpret the data but um I mean look

67:13

having I mean I'm sure having children

67:15

can be difficult and and you know it

67:18

depends on your life circumstances and

67:19

all of that and temperament of the child

67:23

and so on and so I'm sure it could be it

67:25

could be difficult but is that is that

67:27

because there's a distinction as you

67:29

said at the start of this conversation

67:30

between like happiness and meaning it

67:33

might be difficult but it's meaningful I

67:35

need like work is difficult there's like

67:37

varieties of work if I'm working in a

67:38

job with a little autonomy where the

67:40

outcomes I'm like subjectively not

67:42

interested in then it's just difficult

67:44

work but if I'm like raising a child

67:46

it's difficult but it's tremendously

67:48

meaningful so although I might say to

67:50

this the investigator that I'm unhappy

67:52

when my kid is crying and running around

67:54

and smashing everything and playing with

67:55

the Rubik's Cube won't put it down

67:58

I reflect on that in hindsight and go oh

68:01

amazing

68:03

absolutely I mean meaning is important

68:05

and you should do things you should make

68:07

choices

68:09

um according to meaning as well

68:12

um

68:13

and and obviously there's individual

68:14

differences in my case it they just

68:17

actually make me happy I can like dance

68:19

with them in my you know at home and

68:20

like actual happiness

68:23

um but but you know it can obviously

68:25

it's different it's not like all the

68:27

time of course

68:29

um what about marriage that was the

68:31

other one that was quite surprising that

68:32

it didn't didn't make it but I think

68:34

okay so that was a little bit so it's

68:36

been a while since I look at this but I

68:38

think it was nuanced which is what does

68:40

make you happy is being in a

68:42

relationship I believe that did make

68:44

whether you were married or not married

68:46

didn't really matter but I think being

68:49

in a relationship was was inducing

68:52

happiness the other kind of interesting

68:54

finding about that is that

68:56

um how fast people get over divorce

68:59

right that it takes I mean I don't know

69:01

if it's fast or not but within like so

69:03

just before

69:04

um a few years before you get divorced

69:05

happiness starts going down because of

69:07

course there's problems I guess and so

69:09

on and it actually hits Rock Bottom just

69:11

about the time that you get divorced and

69:12

then then it starts going up you start

69:14

adapting right and in fact goes back to

69:17

Baseline levels of happiness within

69:19

about two years I don't know maybe maybe

69:21

two years is a lot but then people uh

69:24

bounce back

69:26

um so when you kind of think about these

69:29

changes which could be negative right

69:31

divorce

69:32

I think people don't consider as much

69:34

our ability to adapt so fast right to

69:39

change so fast I think covet was a

69:41

really good example of the pandemic I

69:42

mean before the pandemic if I was to

69:44

tell you you're going to have to stay at

69:46

home and not see anyone else and you'd

69:48

be like this is disaster how's it going

69:50

to happen

69:52

um people adapt it quite fast yes stress

69:54

we did studies we actually started doing

69:56

studies a few weeks after the pandemic

69:57

started we did see of course Stress and

70:00

Anxiety was enhanced

70:03

but a not as much as we thought

70:05

and number two the

70:08

um bouncing back was extremely

70:10

surprising within just a couple of

70:12

months a lot of people were back to

70:14

their Baseline happiness so adaptation

70:16

is really fast you kind of find ways to

70:18

overcome these things that being said

70:20

that was like a bird's-eye view because

70:22

there were parts of the population that

70:24

were not doing well right so if you kind

70:26

of take a warm side view you see that

70:29

for example people with mental health

70:32

problems I mean pre-existing ones they

70:35

had trouble adapting to this new

70:37

situation

70:38

um some like women actually did a little

70:41

bit worse because they were probably had

70:43

more of the the child care

70:45

um

70:46

younger individuals did worse in older

70:48

individuals maybe because of that

70:50

u-shape

70:51

curve but in general people adapt faster

70:55

than they believe they will and I think

70:57

that goes back to our question of why

70:58

don't people take risks and why don't

71:00

write why don't they make changes I

71:02

think because one of the reasons is

71:03

they're afraid that they won't adapt to

71:06

the change right

71:07

and they underestimate how fast and how

71:10

well humans adapt to changes in their

71:12

environment and their situation I mean

71:14

this is basically why our species did so

71:17

well and why we're all

71:19

here today I think because we can just

71:21

adapt to to these different environment

71:23

changes and

71:25

when we're trying to get people to take

71:26

action in their lives or just take

71:27

action in teams and such one of the

71:28

things in the influential mind book that

71:30

you wrote talks about how um

71:33

fear and trying to scare people and I

71:35

was thinking about it then when you're

71:36

talking about the pandemic and much of

71:38

what the governments were saying and how

71:39

trying to get us to conform to the

71:40

pandemics through

71:42

um fear I guess

71:44

um should we try and scare people into

71:46

action as leaders yeah so so I really

71:49

like this because it's kind of a

71:51

fundamental neuroscientific uh finding

71:55

that it's a little bit of a leap but

71:58

tells you something really interesting

71:59

and how to get people to do something or

72:01

not to do something

72:03

so basically what we find is that if you

72:07

want to induce action it's more helpful

72:10

to highlight the rewards you know if you

72:13

do this you know if you put the time in

72:15

you know you're going to get a promotion

72:18

um unless so about the fear if you don't

72:21

do this you won't get a promotion so if

72:24

you want people to act

72:26

highlighting rewards highlighting the

72:27

good time the good outcomes is better if

72:29

you want people not to act let's say you

72:31

want them not to reveal some secret

72:34

actually highlighting the punishment is

72:36

better and why is that so this is where

72:39

I find it really interesting which is we

72:42

kind of evolved in a world that to get

72:45

something good whether it is a promotion

72:47

or love for we have to do something so

72:50

I'm thirsty I need to move my hand and

72:51

have a little sip of this

72:54

T right so and imagine it doesn't

72:57

necessarily this is a world we live in

72:59

but it it's not necessarily the way it

73:01

could have been it could have been that

73:03

to get the tea I'd have to kind of like

73:04

go like this and not do anything I

73:06

imagine like different physics or

73:07

something right but the world that we

73:09

live in is to get the good stuff you

73:10

have to do things and so our brain has

73:12

evolved in this kind of world where

73:14

anytime something good we anticipate

73:17

something good a go reaction is

73:20

activated deep in our brain in the

73:21

midbrain it goes all the way to our

73:22

frontal cortex and makes action more

73:24

likely

73:26

now the reverse is that if usually in

73:29

the world to avoid something bad usually

73:33

not always but usually we just need to

73:34

not do anything so whether it's deep

73:37

Waters untrustworthy people uh poison I

73:40

usually just need not to eat not to jump

73:42

in the pool right I need to just stay

73:44

put so our brain is evolved in this kind

73:46

of environment that to avoid the bad

73:48

things I need to not act and so when

73:50

there is anticipation of something bad a

73:53

no-go reaction is activated deep in our

73:55

brain goes all the way to frontal cortex

73:57

and it inhibits action

73:59

now again we're sophisticated creatures

74:01

we can overcome this but our immediate

74:04

reaction is to freeze in this case not

74:07

to flee or act right first we freeze and

74:10

then we might be able to do something

74:11

and so we see this in like very basic

74:14

studies where we tell people press a

74:15

button to get money or press a button to

74:18

avoid losing money they press the button

74:21

faster to get the dollar than to not

74:24

avoid losing it because action is

74:26

related to rewards right interesting so

74:29

it's hard for them to do to I mean of

74:31

course they do it but there's a little

74:32

bit of inhibition

74:34

if if the goal is to not have something

74:37

happen not to lose right we kind of I

74:40

mean a lot of I mean there's on one hand

74:42

there are these theories about fear gets

74:44

me motivated I don't want to lose that's

74:46

why I don't really believe that that is

74:48

the commonly true I think usually we do

74:51

stuff to get things rather than to avoid

74:54

losing things example in your book as

74:56

well is you think about planes going

74:58

down when people are most scared they

75:00

just they're frozen

75:01

and um fear doesn't necessarily seem to

75:04

be a great driver of

75:06

human action and motivation in the same

75:08

way yeah that's that's really important

75:10

for organizations that are trying to get

75:11

their people to take greater risks

75:14

um and to innovate and to take chances

75:16

which is to try and remove as much of

75:18

that fear as you possibly can right and

75:21

also to kind of be able to vividly

75:24

imagine this like goal this better

75:27

future

75:28

um again it's not because our whatever

75:31

we think in our mind is changing the

75:33

world but it changes your behavior

75:37

chapter six in your book is what happens

75:39

to people under threat and you talk a

75:41

lot about stress and the role stress

75:42

plays in organizations and companies now

75:44

I've gone back and forward in my mind

75:45

about the concept of stress because I

75:47

remember reading a lot that um some of

75:49

the most subjectively fulfilling jobs

75:51

were like quite stressful jobs it was

75:53

things like being a military commander

75:55

at the highest level because I guess

75:56

they have a lot of meaning associated

75:57

with them but what role does stress play

75:59

on people's

76:00

um behavior and actions as it relates to

76:03

you know workforces and teams and

76:04

relationships I'll actually start with

76:06

the kind of example that you're you're

76:07

talking about you're saying well a lot

76:09

of them really most filling jobs are

76:11

highly stressful

76:13

but I think the people who take those

76:14

jobs are somewhat resilient more to

76:17

stress than others right so how much

76:20

stress you're feeling is a subjective

76:22

thing right it's not only about what's

76:24

happening it's also about you so it you

76:27

know so you could have a what other

76:29

people will consider a very stressful

76:31

job

76:32

and you're maybe feeling a little bit

76:33

stressed and we know I mean I'm sure a

76:35

lot of people know this that the optimal

76:37

there's an optimal kind of inverse

76:40

u-shape for stress no stress at all is

76:43

actually not that great for your

76:44

performance and a lot of stress is also

76:46

not good you want to be somewhere where

76:48

you have a certain amount of stress

76:50

that's driving you forward but again

76:51

that certain amount of stress is the

76:53

subjective feeling of it it's not the

76:54

objective

76:55

um happening right

76:57

but what what kind of I talk about there

77:00

is um that what happens when when you

77:03

are stressed and when I say stress I

77:04

mean you're feeling stressed like

77:06

cortisol is going up and and you know

77:08

that people tend to concentrate on

77:11

negative information

77:13

so if we give people so this is kind of

77:15

interesting if we we I ask you like what

77:18

is the likelihood that you will sell

77:20

your company and you give me a number

77:22

um and I give you a number and I say you

77:24

know actually based on all my data

77:26

you're more likely to sell the company

77:27

you will listen to me you'll change your

77:29

belief but when I tell you actually

77:31

based on my num my my data you're less

77:33

likely to sell your company that you

77:34

believe you won't change it as much you

77:36

listen you'll learn a little bit but

77:37

you'll learn more when I give you the

77:39

good news so we talked about that a

77:40

little bit before good news is more

77:42

effective than bad news not under stress

77:44

so if you're stressed out for whatever

77:46

reason it doesn't have to be but a

77:48

business reason you could be stressed

77:49

because of the conversation you had with

77:51

your partner that will then affect how

77:53

you take the information that I give you

77:55

you will now focus more on the negative

77:57

information surprisingly negative

77:59

information that I give you than you

78:00

would otherwise will interesting um and

78:03

if you look at you know if you look at

78:04

events in in the world whether it's

78:07

after a terrorist attack or a pandemic

78:10

or natural disaster people get a lot of

78:13

this kind of information even if it's

78:14

not happening here there's a terrorist

78:16

attack halfway around the world we get

78:17

all the information on the media that

78:20

stresses us out the stress causes us to

78:22

focus more on the negative information

78:24

which of which there's a lot of at the

78:26

time and that can actually cause people

78:28

to be overly pessimistic so a lot of

78:31

times we're overly optimistic but

78:32

actually when really stressful things

78:34

happen we could be overly pessimistic

78:36

and you can see that in the market in

78:39

the financial Market

78:41

where when the market starts going down

78:43

even if it's a little bit it does cause

78:45

stress and then start people get overly

78:48

pessimistic they start panicking and

78:50

selling their stocks well really they

78:52

should be holding on so we get these

78:54

like overly pessimistic reactions under

78:57

stress because people start focusing on

78:59

the negative so they don't see the

79:00

evidence in the positive information

79:03

they kind of focus on the negative

79:04

information it's funny because the

79:06

example you gave in the context of

79:07

selling a company in a business I've got

79:09

a very close friend of mine who

79:11

pre-pandemic set valuation for his

79:14

company I'm going to say 100 million and

79:17

he was dead set on it he was you know he

79:19

wouldn't accept a penny less

79:21

post-pandemic and in the wake of the

79:23

like sort of economic backdrop we're

79:24

facing now recession he is desperate to

79:27

sell it for 20 minutes exact same

79:28

company it's weird how much his

79:30

perspective has changed from being this

79:32

person who is absolutely not willing to

79:33

budge the company's not changing the

79:34

company's as well as it was before but

79:37

just with the pessimistic Outlook he's

79:38

suddenly trying to offload the company

79:40

for fraction of the price and is

79:42

suddenly seems to be incredibly

79:44

desperate in doing that and I guess that

79:46

further reinforces your point about us

79:47

being much more suggestible

79:50

um and pessimistic in times of threat

79:52

and stress because now it's not likely

79:54

that there's any a buyer out there and

79:55

it's just interesting having observed

79:57

that in him so quick so quickly it seems

79:59

or it wasn't even print post pandemic

80:01

because in the pandemic the markets were

80:02

great it was about a year ago it's about

80:04

12 months difference

80:06

um that he's willing to drop the value

80:07

of his company by about 80 even though

80:09

it's doing really really well

80:11

um and then uh the one thing I think

80:14

about a lot in building companies and

80:16

Building Company cultures is the role

80:17

stress plays on like Innovation and risk

80:19

taking

80:21

um

80:21

it's interesting because most of the the

80:24

teams that I run

80:25

going back to social chain and even this

80:27

team and other teams that I'm I'm in

80:29

they are somewhat high pressure teams as

80:32

in like we're really we're usually at

80:34

the front of our Market we usually

80:36

um pushing very hard the growth is

80:38

usually very very intense but which

80:40

causes like imagine stress but at the

80:42

same time we're there and we need we'll

80:44

stay there by taking a high degree of

80:45

risks so how do I balance that

80:47

environment which can be stressful while

80:50

also needing people to continue to take

80:52

risks and innovate and feel safe in

80:53

doing so what advice would you give me

80:56

um so because we said that stress is

80:58

really stress is your own reaction

81:00

within yourself

81:02

um and that reaction can be different to

81:03

the same outside environment then what

81:07

you really want is to reduce people's

81:09

stress

81:10

and not necessarily not put the pressure

81:13

on them right I mean that's the better

81:15

right you could you could basically do

81:17

two things you could say oh put less

81:18

pressure on them I mean less give them

81:21

less work to do

81:22

um or on the other hand you could be

81:24

like well actually let's

81:25

stay with this amount of work but can we

81:28

just reduce the way that they perceive

81:30

it on the stress that they have

81:33

so I actually think my answer is going

81:35

to be extremely simple because the

81:38

research shows that simple things like

81:40

and this is so simple that I'm exercise

81:44

actually is great

81:46

at reducing stress

81:48

um I don't do things like meditation and

81:50

so on but but people

81:52

um there's studies showing that that

81:53

also reduces stress so

81:56

I actually think those are really

81:57

important going outside walking in

82:00

nature right social interaction so

82:01

there's all of these things that that

82:03

can reduce stress and I really believe

82:05

that just having in this kind of sounds

82:07

like really that's on but just working

82:09

out like an hour in the morning or

82:11

something like that is gonna hugely

82:13

change it reduces stress it makes you

82:16

more focused

82:18

um then if you want to do like something

82:19

more psychologically you can

82:23

highlight how you can get through it

82:26

right so okay so this is all the

82:28

workload and these are all the problems

82:29

that can there are hurdles these are the

82:31

problems either the hurdles but okay

82:33

let's think through how we go we

82:36

actually overcome them rather than just

82:37

put it out there right walk through

82:39

about what okay what are we gonna do in

82:41

order to get to where we want and then

82:44

the other thing that we talked about the

82:45

other a little bit ago is um progress

82:48

monitoring that's always helpful like

82:50

not just

82:51

saying that things are progressed if you

82:53

can actually like if there's a way to

82:55

see it right if there's an actual way to

82:58

like put it on a board or something like

83:00

that

83:01

um because again like just

83:03

um enhancing people's confidence and

83:05

optimism will reduce stress as well

83:06

these are two fantastic books I mean

83:09

they're right up my street they're

83:10

people will know from listening to this

83:11

podcast that all of this subject matter

83:13

about influence about the brain about

83:15

psychology optimism pessimism all these

83:17

topics are things that I I absolutely

83:19

adore so anyone that loves this podcast

83:20

should immediately go and check out

83:22

these books because they are real sort

83:24

of foundational books on on this subject

83:25

matter but what are you thinking about

83:27

next what are you what are you you know

83:29

you could write about anything I I think

83:31

because of your your huge broad

83:33

understanding of human beings there's so

83:35

many things you could write a book about

83:36

sales whatever what are you thinking

83:37

about next

83:39

um so the book that I'm working on at

83:42

the moment which

83:44

um probably will be out in about one

83:45

year in 2024.

83:47

um is about how is it that in fact we're

83:51

not noticing a lot of the things around

83:54

us a lot of the good things around us

83:56

and a lot of the bad things around us

83:58

and in fact the reason for it is a basic

84:01

physiological reason of how our mind

84:04

works every single neuron in our brain

84:06

actually

84:07

and what it is is that when something is

84:10

like constant doesn't change in front of

84:12

us we stop noticing it we stop feeling

84:14

it we stop responding to it so something

84:16

simple like you jump into a pool it's

84:19

really cold after a few seconds doesn't

84:20

feel that cold or

84:23

um there's like the refrigerator noise

84:24

it really bothers you because you just

84:26

walked into the room

84:27

but after a few minutes or maybe half an

84:30

hour maybe 10 minutes you stop noticing

84:31

it you go to uh I don't know like if

84:33

people still

84:34

um remember going to a bar and was full

84:36

of smoke before smoking with bands you'd

84:39

go in and you'd be like oh and then you

84:41

don't notice it anymore the reason is is

84:43

that's how our neurons work that's how

84:45

the brain worked the neurons will

84:46

respond to things that are novel new

84:47

just happened and after a while they

84:49

adapt and they stop responding

84:51

physically they just stop responding so

84:53

okay fine that's that's fine when it

84:55

comes to sound or smoke and so on but it

84:58

happens to everything it also has what

85:00

we call emotional adaptation so you meet

85:03

your partner and it's so exciting and

85:05

you're so grateful and you're really

85:07

kind of feel the love and so and it goes

85:09

down over time if they're constant if

85:11

they're with you you just don't notice

85:12

how wonderful

85:14

um you know what is around you you've

85:16

got a new job that you always dreamed of

85:19

and you're so happy but very very soon

85:21

you think oh you know what is the next

85:24

thing now that's not a bad thing the

85:26

reason that we do that is because we

85:27

want to progress best but it also makes

85:29

us a little bit less grateful and happy

85:31

and the flip side is the side that

85:34

people haven't noticed so much which I

85:36

think most of our book is which is about

85:38

the fact that we stop noticing the bad

85:40

things around us

85:43

um things like for example if you go as

85:46

we talked about a little before we

85:48

started you go on Twitter when you just

85:49

start at Twitter you know 2010 or

85:52

whatever you'd go on in it and you'd be

85:54

like oh this is terrible people are

85:57

um calling names other to other people

85:59

there's all this harassment online and

86:01

you're kind of you notice it and you're

86:03

and then you get used to it you don't

86:06

notice it anymore so whether it is

86:09

misinformation that that is around us

86:12

whether it is you know dishonesty

86:15

um even even things like the reason that

86:17

we don't really notice climate change

86:18

around us is because it's happening so

86:20

so so slowly and our brain doesn't

86:23

respond to things that are constant or

86:25

very very slow so

86:27

um or risk actually we have a whole

86:29

chapter about risk uh risk adaptation

86:31

right so how you get used to taking

86:35

risks and you don't notice the risks

86:37

anymore you underestimate the risks

86:38

because you get used to that one of the

86:40

things I was thinking so earlier when

86:42

you talked about how when you were doing

86:43

presentations on stage starting in a way

86:45

that feels novel is a way to kind of

86:47

bypass the mind's filter that that's

86:50

useful that's used to people coming up

86:51

on stage and saying hi I'm Tom from I

86:54

don't know innovativesales.com and I'm

86:56

going to tell you and then your brain

86:57

just goes okay we know what to do with

86:59

this filter and then generally in

87:01

marketing as well we have this term we

87:02

use a lot on our team where we'll say

87:04

the word wallpaper you don't notice

87:06

wallpapers there and so whenever a

87:08

message sounds like wallpaper we know it

87:10

becomes ineffective so when people do

87:11

podcasts like this they'll say things

87:13

like well I can subscribe now you've

87:16

heard that 10 000 times so it works on

87:18

no one I'm asking you to like And

87:21

subscribe but you've heard the phrase so

87:22

but if I say it another way if I say my

87:25

mom's got a message for you and then my

87:27

mum appears in her in her big wonderful

87:29

African voice and says this is my son's

87:31

YouTube Channel please do you know then

87:33

as instantaneously it bypasses the

87:35

wallpaper filter and you're like what

87:36

that but it and and then the second

87:39

thing I was thinking about when you

87:39

talked about that is how we become kind

87:41

of we lose gratitude for things in our

87:44

lives very quickly because we were

87:45

coming sort of desensitized and use the

87:47

example of our relationships

87:49

so how does one stop themselves from

87:52

becoming bored of their partner yeah

87:55

actually I

87:57

have answers but but um I I love your

87:59

examples I might use a few of them

88:02

and and I think I think what you're

88:04

saying and I'll talk about the

88:05

relationship in a minute but yes exactly

88:07

what you want to do is surprise people

88:10

right exactly what you're saying you

88:12

need the brain to be surprised me I

88:15

didn't expect that because what the

88:16

brain is trying to do at all times it's

88:18

actually trying not to be surprised the

88:20

brain is trying to model the world to

88:22

have an internal model of what's outside

88:24

so I can anticipate what's happening so

88:27

then I can react in time right I want to

88:29

know like whether it's going to rain I

88:31

don't want to be surprised in the rain

88:32

because I want to bring the umbrella

88:33

ahead of time so it's all about I have

88:35

the best model of the world in my mind

88:36

so I can predict what's happened so I

88:38

can react in Time ahead of time so

88:41

that's why we're not responding to

88:43

things that are unexpected because the

88:46

model in the brain already told us what

88:48

is about to happen and when you surprise

88:49

people that's when like the neurons go

88:51

and then it's attention right so um so

88:55

we actually talk um about relationships

88:57

and

88:58

um it seems that when you ask people

89:01

and this is from

89:04

um

89:05

I'm gonna mispronounce her name but uh a

89:08

well-known

89:09

um uh relationship expert and she says

89:13

that she's done studies and when you ask

89:14

people when do you feel most attracted

89:17

to your partner

89:18

they say one of two things either when

89:20

you see them in an unexpected way

89:23

something that you're not used to maybe

89:24

they're talking to some strangers maybe

89:26

they're on a stage doing something and

89:29

the second thing they say is when I'm

89:31

away and when I come back I mean I I

89:35

it's it's really resonating right it's

89:36

like I mean

89:38

I I feel that a lot like when I'm kind

89:40

of you know I've been away for a while

89:42

and I'm on the plane ready you know on

89:43

the way home and I'm like oh I can't

89:45

wait to see everyone again and you know

89:47

so um what that tells us is that we need

89:50

a little bit of distance I think that's

89:52

what it says right that in fact

89:55

um you might want to

89:57

be away for like a weekend for a day or

90:00

so on

90:01

um and that kind of causes what we call

90:03

like it's a bit tacky but we call it

90:05

sparkling like we're sparkling you're

90:07

like we actually got the term from Julia

90:09

Roberts my co-author happened to read

90:12

and uh interview with Julia Roberts and

90:14

she was saying how

90:16

her life I mean it's Julia Roberts of

90:18

course like rich and privileged and all

90:19

of that but she was talking about her

90:21

regular life and you know she has a

90:23

couple of kids and her husband and she

90:26

wakes up in the morning and there's

90:27

breakfast and she brings him to school

90:29

and then you know they go have a bike

90:31

ride and lunch and then picks up the

90:34

kids and she's like well if I did that

90:36

every day all day for years and years

90:37

and years I'd probably think it was

90:39

quite boring you know and not that great

90:41

but once in a few months she goes away

90:44

and does Her filming or whatever and

90:47

comes back and everything seems like

90:48

re-sparkle again right because it kind

90:51

of feels like new again so you want to

90:52

to make feel things feel like they're

90:55

new and one way to do it is just to take

90:57

yourself to another place now you could

90:59

say well maybe I don't have money to go

91:01

away for the weekend

91:02

well there's a few solutions for that so

91:04

this was interesting because doing covid

91:06

I got covered and so I had to go down to

91:08

the basement and so I had to spend you

91:09

know five days or a week in the basement

91:12

um first of all it wasn't that bad it

91:14

was like a little camping experience and

91:15

second of all when like the few days

91:17

were up I felt like my home life was so

91:20

amazing so you know I came out of the

91:21

basement

91:23

um but it turns out so there's a little

91:25

exercise

91:26

that Laurie Santos recommends who's a

91:29

professor at Yale and she says if you

91:31

just imagine for a minute like close

91:32

your eyes and imagine your life without

91:35

your partner without like the great

91:37

house that you have without like the

91:38

great job that you have like if you

91:41

really imagine it and think about it

91:43

like that then so you know like the fear

91:46

comes in and then when you kind of get

91:47

out of that you're like oh I appreciate

91:49

it right and I know you have to probably

91:50

do it more than two minutes a year but

91:53

and I feel that's so true when you have

91:54

kind of you know how you have a dream

91:56

you kind of wake up from this really

91:58

terrible dream where you lost your

91:59

partner or something like that and you

92:00

and you're like so appreciative and so

92:03

yeah yeah I've got reoccurring Jim of

92:06

being falsely imprisoned and I wake up

92:09

oh my God my freedom no but you what

92:11

you've described there is um me and my

92:13

friends have been talking about we call

92:14

it desire Management in our

92:16

relationships which is like actively

92:17

managing the desire because we have a

92:19

really good example in our in our

92:21

friendship circle of a friend who moved

92:24

in with his partner on the second day

92:25

and they didn't just move in together

92:26

they moved into hotel room in the second

92:28

day and they just this was coven or what

92:31

um it was during covert but she she

92:33

lived on the other side of the world so

92:36

in order for them to be together she was

92:37

going to have to fly across and stay

92:39

with him and it was basically their

92:40

second day they moved into a hotel room

92:42

together and

92:45

desire very quickly drops and you but

92:49

there's also this Collision of Lifestyle

92:51

so like oh my God you've left the toilet

92:53

seat up and you make the bathroom wet

92:55

and these kinds of smaller things which

92:57

also are have a huge impact on desire

92:59

but then you're held together in a hotel

93:02

room for three months barely knowing

93:03

this person desire in that early phase

93:05

of relationship should be you know it's

93:07

normally like a little bit exciting and

93:09

it's funny how that can kill desire so

93:11

quickly and then moving in and then

93:13

um another friend of mine moved in

93:14

straight away

93:15

with somebody and they work together

93:17

live on top of each other and I saw the

93:19

same thing so me and my friends came up

93:21

with this term called desire management

93:22

where it's act actually our jobs as a

93:26

sort of in a relationship to manage the

93:28

desire actively manage it and this means

93:30

obviously some people go for dates and

93:32

they try and keep things new and fresh

93:33

but one of the best ways that I do it my

93:36

relationship is um

93:37

my partner goes away all the time and so

93:39

do I and like she's been in India for

93:42

the last four weeks she got back

93:43

yesterday or the day before it's like

93:46

feels brand new again and she does it

93:48

all the time she's always flying away

93:49

somewhere I'm gonna go do this training

93:50

course in summer I'm like oh my God this

93:51

is amazing because then I really don't

93:52

but then also it's funny you said that

93:54

because um last night we were at our

93:56

Christmas party that's why everyone here

93:57

is a bit pissed still a bit slow and

93:59

some of them missing and um my

94:02

girlfriend was really really pushing me

94:03

to go up in DJ I've never really DJ'd

94:06

before but I've been learning for nine

94:07

months and she was like pushing she was

94:08

like we'll go get a there was a DJ at

94:10

the punch that will go get a USB stick

94:12

now we'll go put it on there and you go

94:14

up in DJ and I I noticed that when I

94:16

went I went home I put some music on I

94:17

came back to the party and I DJ'd I

94:19

could see

94:20

because it was seeing me in a new

94:22

context yeah right and it's a really

94:24

like high status probably quite

94:25

attractive context

94:27

um and conversely when she did her

94:30

breath work sessions in London and she

94:33

had this room full of 25 people and she

94:35

basically has them hypnotized like

94:37

they're crying and screaming and she's

94:38

doing this thing it was so attractive

94:40

for me to see that see her in this new

94:42

club it's almost like discovering a new

94:43

person because you also see that person

94:46

from The Eyes Of The Strangers to see

94:49

them right so they see them as someone

94:52

that they don't know that they're not

94:53

intimate with and you kind of maybe see

94:56

that you get that point of view

94:58

um well I can't wait to read that book

95:00

as well

95:01

we have a closing tradition on the

95:03

podcast where the last guest asks a

95:05

question for the next guest not knowing

95:07

who they're going to be leaving it for

95:10

so let me see people don't believe me

95:13

when I say this but I actually don't get

95:14

to see the question beforehand

95:17

um

95:18

okay

95:20

the question left for you is

95:25

can you describe what winning means to

95:29

you

95:31

so it's a catch because I think what

95:35

winning means to me is to get what I

95:39

want however as we just said once you

95:42

get what you want then you want

95:43

something else so

95:46

that's still the answer

95:48

thank you so much Sally you write the

95:50

best books you really do this

95:52

conversation has been one of my favorite

95:53

ever because you have a really

95:54

remarkable ability to deliver very

95:56

important information that's very actual

95:58

in people's lives

95:59

do the tied in with the story that makes

96:02

it seem um that connects an emotional

96:04

level but then also support it with

96:05

science and psychology so thank you so

96:07

much it's honestly a huge and I I don't

96:09

think it was super fun

96:12

I really really mean it fantastic

96:14

conversation and I I know already how

96:16

much my audience are going to appreciate

96:17

it because I can kind of predict because

96:19

we're kind of the same people me and the

96:20

audience so thank you so much for your

96:21

time tell it means a lot thank you for

96:23

having me

96:23

[Music]

96:27

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96:29

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96:39

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96:41

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96:43

it's funny because as you get older you

96:44

can start to feel the things you're

96:46

putting into your body more and more and

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more

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um and if I if I put something into my

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body especially things like gluten if I

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tremendously the next day my energy

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levels my sleep and everything in

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wearing crafted jewelry their pieces are

97:28

my favorite they are my favorite and as

97:31

I said if you ever see me wearing

97:32

jewelry I guarantee you it's crafter

97:34

jewelry their new collection here is my

97:37

favorite ever it's the most affordable

97:39

brilliant versatile wonderful high

97:42

quality jewelry I've ever seen and as I

97:44

said the meaning of the pieces as you

97:46

can see if you look at some of these

97:47

pieces for me of course it's

97:49

interpretation but optimism

97:51

um Freedom those are the kind of hints I

97:53

get through and my favorite piece of

97:54

crafts of all time is actually a similar

97:57

piece to the one that Conor McGregor has

97:59

Conor McGregor has a crafted piece

98:01

um and it's of the lion if you're

98:03

looking for male jewelry and you're

98:04

looking for stuff that is high quality

98:06

that is high in meaning and that is

98:07

aesthetically beautiful and on Trend

98:09

look no further than crafted

98:11

[Music]

98:21

thank you

98:31

[Music]

Interactive Summary

Dr. Tali Sharot, a neuroscientist, discusses the science of human behavior, optimism, and decision-making. She explains the concept of the 'optimism bias'—our tendency to overestimate the likelihood of positive events and underestimate the negative—and how this bias, when managed correctly, can foster motivation and resilience. The conversation delves into the distinction between happiness, meaning, and a psychologically rich life, highlighting that humans are motivated by more than just pure joy. Dr. Sharot also explores the importance of 'Theory of Mind' in communication, noting that understanding others' perspectives is key to influence, rather than relying solely on data or combativeness. Furthermore, she discusses the importance of agency, the impact of stress, and how humans adapt to change, emphasizing that embracing our psychological tendencies can lead to better personal and professional outcomes.

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