HomeVideos

The AI Bubble… We Need to Talk

Now Playing

The AI Bubble… We Need to Talk

Transcript

524 segments

0:00

Right now, half of the internet's

0:01

screaming that AI is the biggest bubble

0:03

in history. The other half screaming

0:05

that it's the biggest breakthrough since

0:07

sliced bread. And honestly, I avoided

0:09

making this video for a long time,

0:11

mostly because AI is the only thing

0:13

anyone talks about anymore. But the

0:15

longer this debate spiraled, the clearer

0:17

it got to me that both sides were

0:19

arguing about the wrong thing entirely.

0:21

It's reached a point where I felt like I

0:22

couldn't just sit back and watch

0:24

anymore. So here we are. Because the

0:26

uncomfortable truth is that it doesn't

0:28

matter which half of the internet is

0:29

right. Both of them are watching the

0:31

wrong thing entirely. They're missing

0:33

what's hiding in plain sight. Everyone

0:35

in this fight is arguing about the same

0:37

thing. User growth, adoption, revenue,

0:39

how many people are using this stuff.

0:41

They're all just arguing about demand.

0:43

But demand is also the side of the coin

0:45

that can lie to you. It's noisy, it's

0:47

narrative driven, and it's a story that

0:48

changes depending on who's telling it

0:50

and what they're trying to sell you. But

0:52

every coin has two sides, and the other

0:54

side, the one nobody's talking about, is

0:56

the side that paints a much better

0:58

picture of what's actually unfolding.

1:00

It's what the world's best investors

1:01

have quietly used to track financial

1:03

bubbles for more than 200 years. And it

1:05

starts by looking at the other side of

1:07

the coin, supply. Because demand can be

1:09

faked, and we'll get more into exactly

1:11

how that happens a bit later. But you

1:13

can't fake supply. Supply takes real

1:15

capital committed up front, and it tells

1:17

the real story of what's happening. This

1:20

year alone, the biggest tech companies

1:22

in the world are on track to spend

1:23

around 725 billion dollars on artificial

1:26

intelligence. And when most people hear

1:28

a number like that, they usually just

1:30

scroll right past it without ever

1:32

stopping to picture how much money that

1:33

actually is. Because 725 billion dollars

1:37

isn't just a big number. It's an almost

1:39

incomprehensible amount of money. To put

1:41

it into perspective, if you spent 1

1:43

million dollars every single day

1:45

starting from the day Jesus was born,

1:47

all the way through the fall of the

1:48

Roman Empire, the Middle Ages, the

1:50

Renaissance, both World Wars, and all

1:53

the way up to today, you still wouldn't

1:55

have spent as much as Big Tech is

1:57

projected to spend in AI in just this

1:59

year. It breaks down to roughly $2

2:01

billion a day, $83 million an hour, or

2:04

about $23,000 every second. In just the

2:07

time you've spent watching this video,

2:08

Big Tech has already spent more than $3

2:10

million on artificial intelligence.

2:13

We've never seen a bubble of this size

2:14

before, but as Mark Twain put it,

2:16

history doesn't repeat itself, but it

2:18

often rhymes. And what we're seeing

2:20

right now is very familiar. The real

2:22

question isn't whether AI is going to

2:24

change the world That part doesn't

2:26

actually really matter. Financial

2:28

bubbles aren't required to be built on

2:29

bad technology. In fact, most of the

2:31

time, it's the opposite. ResearchGate

2:34

looked at 175 years of major

2:36

breakthroughs from 1825 to 2000 that

2:39

included innovations like the

2:40

television, the automobile, and the

2:42

internet. And they found that 37 of the

2:45

51 major breakthroughs in technology

2:47

triggered a massive speculative

2:48

financial bubble. As billionaire

2:50

investor George Soros said, "Stock

2:53

market bubbles don't grow out of thin

2:54

air. They have a solid basis in reality,

2:57

but reality is distorted by a

2:58

misconception." If you look throughout

3:00

history, it's the same pattern repeating

3:02

itself over and over, and it always ends

3:04

the same way, which is why the best

3:06

investors have stopped watching the

3:07

demand side and started watching the

3:09

supply side. Because when you follow the

3:11

paper trail, you get to the truth. It

3:13

starts with a framework that is rooted

3:15

in some of the oldest ideas in economics

3:18

going all the way back to Adam Smith in

3:20

the 1700s. "The increase of stock, which

3:23

raises wages, tends to lower profit.

3:25

When the stocks of many rich merchants

3:27

are turned into the same trade, their

3:29

mutual competition naturally tends to

3:31

lower its profit. And when there is a

3:33

like increase of stock in all the

3:34

different trades carried on in the same

3:36

society, the same competition must

3:38

produce the same effect in them all."

3:40

When Adam Smith says stock, he is

3:42

referring to capital and productive

3:44

assets. So, translate this out of 1700s

3:46

powdered wig talk, and what Adam Smith

3:48

is really saying is that money naturally

3:50

flows into industries where there are

3:52

perceived high returns, which means more

3:54

competition enters, which ultimately

3:56

drives returns down for everyone in the

3:58

industry. And this idea has been

4:00

modernized and expanded upon into a

4:02

framework with a new name, the capital

4:04

cycle theory. It ignores the noise

4:06

involved with demand and just focuses on

4:09

what actually matters, the capital

4:10

flowing through the supply side of an

4:12

industry. And after I explain how it

4:14

works, you'll start to notice the same

4:16

patterns repeating across stock market

4:18

bubbles throughout history. The capital

4:20

cycle moves through an industry in four

4:22

steps. First, the flood. A new

4:24

technology shows up, the returns look

4:26

sexy, and capital comes pouring in to

4:28

chase them. Step two is the boom. Money

4:31

keeps pouring in, competitors pile in

4:33

faster than the demand can grow, and the

4:35

more everyone builds, the more the

4:37

returns start to slip. Step three, the

4:39

collapse. All that new supply finally

4:42

crushes the very returns that attracted

4:44

it in the first place. Prices fall,

4:46

companies fail, the industry

4:48

consolidates, and a lot of people lose a

4:50

lot of money. And finally, the

4:52

inheritance. This is where the real

4:54

money gets made. Capital flees the

4:56

industry, the builders go bankrupt, and

4:58

somebody walks into the wreckage, buys

5:00

the assets for pennies on the dollar,

5:02

and collects the value the original

5:03

builders in the industry paid for.

5:05

That's the capital cycle theory. The

5:07

idea is simple, returns are driven by

5:09

supply, not demand. The best

5:11

opportunities show up where capital is

5:13

fleeing, the worst where it's flooding

5:14

in. And if you go back through history,

5:16

you'll see the capital cycle showing up

5:18

again and again. But before I show you,

5:20

here's Oaktree Capital co-founder and

5:22

billionaire investor Howard Marks

5:24

breaking down how history repeats itself

5:26

in the markets.

5:28

>> Most people ignore history.

5:31

Most booms

5:33

and I you know, I've I've probably lived

5:34

through about a half a dozen real booms

5:37

uh in my 50 years in the business um

5:42

are usually about something new.

5:45

And

5:46

the internet in '99, the Nifty 50, Xerox

5:49

in '69, whatever it might be, subprime

5:52

mortgage securities.

5:53

>> [snorts]

5:53

>> And

5:55

the people who get excited about it, who

5:57

who who cotton to it, who uh

6:01

are uh intoxicated by the positives and

6:04

willing to ignore the negatives,

6:07

um

6:08

if you if you say to them, you know,

6:09

well, that kind of that happened 20 and

6:11

40 years ago and and it it ended badly,

6:14

what they say is use the four worst

6:16

words in the world.

6:18

It's different this time.

6:20

Uh the rules of the past don't apply.

6:22

The You know, if

6:24

Yes, the average PE ratio historically

6:26

has been 16, but now it's 32 and that's

6:28

okay because the internet has changed

6:30

the world.

6:31

>> So, let's rewind to one of the earliest

6:33

examples of the capital cycle theory

6:35

playing out from start to finish. Take

6:37

yourself back to the 1830s. The first

6:39

Industrial Revolution is in full swing

6:42

in Britain. Mines and factories need to

6:44

move coal and iron faster than

6:45

horse-drawn wagons allow them to. Then

6:48

new railway technology shows up and

6:49

changes everything. And where excitement

6:51

is, the money follows. This is the

6:54

flood. Capital poured into anything with

6:56

the word railway attached to it. And not

6:58

just from bankers, shopkeepers,

7:00

clergymen, widows, all of them piled

7:02

into railway stocks because nobody

7:04

wanted to be the one who missed out on

7:06

getting rich. At its peak, railway

7:08

investment hit around 7% of the entire

7:11

British economy. In a single year,

7:12

Parliament passed 272 separate acts just

7:15

to authorize new lines. Then came the

7:18

boom. Companies stopped building the

7:19

railways the country needed and started

7:21

building whatever they thought would

7:23

push their share price up. Routes got

7:25

duplicated. Lines got run out to

7:27

villages that would never fill a single

7:29

train. Then a reality check came when

7:31

the new lines were bringing in only

7:32

about a quarter of the revenue investors

7:34

had been promised. And once that was

7:36

undeniable, the math caught up all at

7:38

once. By 1850, the collapse was in full

7:41

effect and the British railway index saw

7:43

its shares being worth less than half

7:45

their peak. Fortunes that had felt

7:47

permanent were simply gone. And then the

7:49

last step, the inheritance. The original

7:51

investors got wiped out, but the rails

7:54

they had bankrupted themselves laying

7:56

were still sitting in the ground. Over

7:57

the following decades, that network

7:59

became the backbone of the entire

8:01

British industrial economy, and the

8:03

people who got rich were the ones who

8:05

scooped those assets up for pennies

8:06

after the bubble burst. That's the

8:08

capital cycle from start to finish.

8:10

Flood, boom, collapse, inheritance.

8:12

Money flooded toward the shiniest new

8:14

industry, certain that's where the best

8:16

returns were, until all the competition

8:18

led to oversupply, returns getting

8:20

crushed, and the people who supplied the

8:22

boom were destroyed by the very supply

8:24

they created. While the value they paid

8:26

for was left for whoever showed up after

8:28

the crash to snag for a great price. But

8:30

while the top hats and mutton chops make

8:32

it easy to dismiss all this as a

8:34

Victorian problem we would never fall

8:36

victim to now, that couldn't be farther

8:38

from the truth. Jump all the way to the

8:40

late 90s, and we can see the same cycle

8:42

play out again. After the US rewrote its

8:44

telecom laws in 1996, the flood poured

8:47

into fiber optic cable. Carriers buried

8:50

more than $500 billion of it, around 80

8:52

million miles, across the country and

8:54

under the oceans. But then the hype

8:56

started to fade, and reality caught up.

8:59

Around 85% of all that fiber sat in the

9:01

ground completely unused. Bandwidth

9:03

prices fell about 90%. The Nasdaq fell

9:06

more than 70%, and Corning, one of the

9:08

largest fiber makers in the world,

9:10

watched its stock go from over $100 a

9:13

share to about a dollar. And funny

9:15

enough, Corning over the past year has

9:17

become one of the hottest names in AI

9:18

right now, and their stock chart looks

9:20

awfully similar today as it did back in

9:22

the early 2000s. If we fast forward

9:24

another decade, we see the pattern play

9:26

out again in oil. Innovations in

9:28

fracking unlocked massive, previously

9:31

inaccessible reserves. Capital flooded

9:33

in. Drillers came chasing all at once.

9:35

US oil production roughly doubled, and

9:37

the US became the largest oil producer

9:39

on Earth. And then the supply blew

9:41

straight past the demand. Between 2014

9:44

and 2016, the price of oil collapsed

9:46

from over $100 a barrel to about 30.

9:49

More than 200 North American oil and gas

9:51

companies went bankrupt. The borrowers

9:53

drowned and the cheap energy they left

9:55

behind got picked up at a steep

9:56

discount. So, railway mania in the

9:58

1840s, fiber optic cable in the late

10:01

90s, and shale just over a decade ago.

10:04

Three different centuries, three

10:05

different technologies, three completely

10:07

different industries. Nothing in common

10:09

except one thing, the exact same cycle

10:12

playing out underneath all of it. Which

10:14

brings us to the biggest one yet, the

10:16

one our entire economy is currently

10:18

clinging on to for dear life, artificial

10:20

intelligence. This is the one that

10:22

matters the most because when the other

10:24

three collapsed, they took down some

10:26

investors and a couple of industries.

10:28

But artificial intelligence right now is

10:30

holding up the entire economy. Before we

10:32

get into just how big this AI thing has

10:34

actually become, a quick pause. Because

10:37

a lot of what I've covered so far comes

10:39

down to one pattern. The people building

10:41

the supply are the ones taking the risk,

10:43

the factories, the infrastructure, the

10:45

capital. They spend first and hope

10:47

demand shows up later. Which brings us

10:50

to the sponsor of today's video,

10:52

Printful. They do the opposite. Printful

10:55

is print on demand. You make a design,

10:57

put it on a product, and nothing gets

10:58

made until someone's already bought it.

11:00

Meaning no upfront inventory costs, no

11:03

stacks of boxes taking over your garage,

11:05

and no risk of being stuck with products

11:07

nobody wants. The order comes first.

11:09

Printful handles everything after that.

11:11

Here's what it looks like. I just take

11:13

whatever design I choose, upload it to a

11:15

product inside Printful, like this

11:17

coffee mug, connect to a store like

11:20

Shopify or Etsy, publish it, set up

11:23

billing, and that's it. The whole

11:24

process takes less than an hour and I'm

11:26

ready to start selling. With 508

11:29

customizable products to choose from,

11:31

more than a million items fulfilled each

11:33

month, and a 99% plus order approval

11:35

rate. Printful is the fastest, most

11:38

reliable way to turn an idea into a

11:40

product you can sell online. If you're

11:42

interested, you can check out Printful

11:43

using the link below or in the pinned

11:45

comment. Thank you to Printful for

11:47

sponsoring this video. And now back to

11:49

how the entire United States economy has

11:51

quietly become dependent on one massive

11:53

bet. A Harvard economist named Jason

11:56

Furman ran the numbers, and in the first

11:58

half of 2025, he found that investment

12:01

in information processing equipment and

12:03

software, which is the AI buildout, was

12:05

only about 4% of GDP, but it accounted

12:08

for roughly 92% of all the growth in the

12:10

US economy. So, if you strip the AI

12:13

buildout from the equation, the US

12:15

economy only grew at about 1/10 of 1%.

12:18

So, where does AI sit inside the capital

12:20

cycle? Well, the money is still pouring

12:22

in, but if you look closely, there are

12:24

cracks starting to show. Remember when I

12:26

said you can fake demand and that we'd

12:28

come back to it? This is us coming back

12:30

to it. In the '90s, they fake demand

12:32

with a story. WorldCom stood up and said

12:35

internet traffic was doubling every 100

12:37

days, and the whole industry ran with a

12:39

number that was never real. This time,

12:41

they're not faking it with a story,

12:43

they're faking it with money. You've

12:44

probably seen this chart that looks like

12:46

a circuit board. Every name on it is one

12:48

of the biggest companies in AI, and

12:50

every arrow is money moving between

12:52

them. A purchase here, an investment

12:54

there, a loan over there. And if you

12:56

follow almost any arrow, it loops back

12:58

to one place. Nvidia funds OpenAI.

13:00

OpenAI pays Oracle. Oracle buys Nvidia

13:03

chips. The money makes its rounds

13:05

throughout the industry and eventually

13:06

comes home to Nvidia, and every time it

13:09

passes a hand, it gets counted again as

13:11

somebody's brand new demand. So, a lot

13:13

of what looks like a booming market is

13:15

really just the same money going around

13:17

in a circle. If this sounds familiar, it

13:19

should. The fiber bubble ran the same

13:21

trick. Equipment makers like Lucent and

13:23

Nortel lent their own customers the

13:25

money to buy their gear, then booked it

13:27

as revenue. Activist hedge fund and

13:29

alternative asset manager Buxton

13:31

Helmsley clocked this immediately. They

13:33

noted that vendor financing did not

13:35

merely add risk at the margin. It

13:37

manufactured the appearance of end

13:39

demand. Equipment sold to customers who

13:41

could pay only because the seller had

13:43

financed them was recognized as revenue,

13:45

validated growth narratives, and

13:47

supported valuations until the moment

13:49

the sellers could no longer extend

13:51

credit. So, that circle can do a lot. It

13:53

can manufacture demand, prop up revenue,

13:56

and keep the chips moving. But, there's

13:58

one thing it can't do. It can't escape

14:00

the ideas Adam Smith laid out about

14:02

money chasing high returns, competition

14:04

entering, and returns getting compressed

14:06

for everyone. And the best place to look

14:08

for returns slipping is in the eye of

14:10

the storm, OpenAI. Two years ago, OpenAI

14:13

basically was AI. ChatGPT had no real

14:16

competition. Then everyone showed up,

14:18

Google, Anthropic, Meta, xAI, a dozen

14:21

others, all selling more or less the

14:23

same thing. It's the boom arriving,

14:25

right on schedule. Then last year,

14:27

OpenAI's financials leaked. For the

14:29

first time, we could see what that

14:31

competition did to the hottest company

14:33

in the world, and it's ugly. OpenAI lost

14:35

38 and 1/2 billion dollars in 2025,

14:38

nearly eight times its loss the year

14:40

before. But, the real story for OpenAI

14:42

isn't just in the headline number. It's

14:44

buried a few lines down. When you look

14:46

at what OpenAI had to spend on sales and

14:48

marketing, it jumped more than 400% in a

14:51

single year to 5.7 billion dollars.

14:54

That's 44% of their entire revenue spent

14:56

just to keep people using the product.

14:58

That's the cost of the boom. The returns

15:01

are falling, exactly the way they fell

15:03

for railways, for fiber, and for shale,

15:05

which means you already know what comes

15:07

next. And we're already seeing early

15:09

signals of it throughout the industry.

15:11

In early June, a chip maker called

15:13

Broadcom beat its earnings, but guided

15:15

its AI sales for the next quarter a few

15:17

hundred million dollars light. For a

15:19

company worth nearly 2 trillion dollars,

15:21

that should barely move the needle. But

15:23

following that news, about 300 billion

15:25

dollars of its market value vanished in

15:27

a single session. One of the biggest

15:29

single day losses in Wall Street history

15:31

over what amounts to a rounding error

15:33

for a company of Broadcom's size. That's

15:36

the tell. When a few hundred million in

15:37

soft guidance can erase 300 billion

15:40

dollars in a day, you're not looking at

15:42

a healthy market. You're looking at one

15:43

priced for perfection, where being even

15:45

slightly less than perfect costs you

15:47

more than a quarter of a trillion

15:49

dollars. There's an old line in

15:51

business. The pioneers get the arrows

15:53

and the settlers get the land. It means

15:55

the first companies into a new market

15:56

take the hits, the risk, the losses, and

15:59

the resistance. Then the later arrivals

16:01

walk in after everything has stabilized,

16:03

the dust has settled, and quietly take

16:05

the prize without ever taking the

16:07

arrows. You've watched this happen in

16:09

front of your eyes for your whole life,

16:11

whether you realize it or not. Take

16:13

search. In the mid-90s, AltaVista,

16:16

Lycos, and Excite were the pioneers.

16:18

They spent millions building the first

16:20

web crawlers and teaching the world what

16:22

a search engine even was. Then they

16:24

buried their pages in news, email, and

16:26

banner ads chasing revenue to pay for it

16:28

all and let the actual search product

16:30

decay. Then Google walked in, didn't

16:32

repeat their mistakes, and took the

16:34

land. Or ride share. Before Uber and

16:36

Lyft, a company called Sidecar spent its

16:39

life getting sued by cities and blocked

16:41

by taxi commissions fighting the legal

16:43

battles that made the model possible.

16:45

And while it was stuck in court bleeding

16:46

cash, Uber and Lyft copied the model,

16:48

raised billions, and took over the world

16:50

on the foundation Sidecar had built.

16:52

There's countless other examples of

16:54

this. It's the capital cycle theory. The

16:56

first movers flood in, prove the market,

16:59

and pay for it with everything they

17:00

have, then eventually get taken down by

17:02

the arrows. The supply they built gets

17:04

left behind for the settlers, where the

17:06

second movers walk in and inherit it for

17:08

pennies on the dollar. Which brings us

17:10

all the way back to where we started.

17:12

Everyone is staring at one side of the

17:14

coin, the demand side, screaming about

17:16

whether it's real. And it's easy to see

17:18

why. The demand side is loud, it's a

17:20

story, and a story is what gets clicked.

17:22

Traditional financial media will keep

17:24

you locked on that side for exactly that

17:26

reason. But in finance, the side that

17:28

actually decides what happens is never

17:30

the loud one. It's the quiet mechanics

17:32

underneath that drive everything. If you

17:34

want to track that side instead of just

17:36

following the noise in traditional

17:37

media, hit subscribe. Once you

17:39

understand the cycle of how capital

17:41

flows through industries, the whole

17:43

fight everyone is having online looks

17:44

like the wrong fight. Bubble or not was

17:46

never the right question. The question

17:48

was always who floods in, who drowns,

17:50

and who inherits. Once you start asking

17:53

the real questions, you start getting to

17:54

the real answers.

17:58

>> [music]

Interactive Summary

The video analyzes the current AI market by applying the 'capital cycle theory,' which focuses on supply-side investment rather than demand-side hype. It highlights how massive capital expenditures in AI resemble historical bubbles like the 19th-century railway boom, the 1990s fiber-optic craze, and the shale energy rush. The creator argues that while demand is often noisy and potentially manufactured through circular financing, the capital cycle (flood, boom, collapse, and inheritance) provides a clearer, more objective framework for understanding how industries evolve and why early pioneers often fail despite building the foundation for future success.

Suggested questions

4 ready-made prompts