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JetBlue CEO Joanna Geraghty Talks Travel Demand, Prices | Bloomberg Talks

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JetBlue CEO Joanna Geraghty Talks Travel Demand, Prices | Bloomberg Talks

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331 segments

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[music]

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>> Bloomberg Audio Studios. Podcasts,

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radio, news.

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>> We're here in Rio de Janeiro and I am

0:09

here with the CEO of JetBlue, Joanna

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Geraghty, here at live at the annual

0:13

IATA meeting. Joanna, great to see you.

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Thank you so much for being with us.

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>> we were last in our lounge together.

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>> I know, and that's a big part of the

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whole story. I want to start with demand

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for the lounge, but more broadly from

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customers, whether you've seen it really

0:25

hang in there the way that we've heard

0:27

from some of the other airlines despite

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some of the concerns and the higher

0:30

costs that we're seeing.

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>> Yeah, I mean, we're very pleased with

0:32

the demand environment. Customers are

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still flying. I think it speaks to the

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importance of air travel and

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particularly going into the summertime,

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customers still want to have that

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vacation. And so, we're very pleased

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with that. Obviously, the fuel

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environment is very challenging. We're

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passing on about 40% of the cost of fuel

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right now within the ticket price, which

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isn't great. Obviously, you want

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customers to really see affordable air

0:50

travel, but

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but we're seeing demand strong. We're

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hoping it keeps up through the summer

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and through the end of the year.

0:55

>> With the 40% increase to customers, are

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you seeing any pushback or are people

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pretty okay with it and the demand kind

1:00

of hanging in there?

1:01

>> I think everybody understands given the

1:02

current environment where fuel prices

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are that air fares are going to be a bit

1:05

higher. Um, since 2019 before the fuel

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crisis, air fares, you know, really

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hadn't kept up with the cost of

1:11

inflation. And so, there's a little bit

1:12

of catch-up happening. And then, you add

1:14

the increased fuel price on top of

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things. And, you know, I think we've got

1:17

to make sure that we're covering our

1:18

costs. Spirit is a great example of an

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airline that just couldn't cover its

1:21

costs. Everybody loves $29 fares, but

1:23

when your costs, input costs are a lot

1:25

more than $29 a customer, you know, it

1:27

makes it it makes it challenging.

1:28

>> At this point, it is it's sustainable

1:31

with 40% passed on to customers if the

1:33

prices of oil stay where they are

1:35

currently or even inflate higher for a

1:37

prolonged period of time?

1:38

>> need to continue to see

1:40

prices stay where they are so that we

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can ensure that the full that the full

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cost of the incremental fuel costs are

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being passed on.

1:47

As we think about this year, I mean,

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it's it's close to a billion dollar

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incremental expense to JetBlue fuel.

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So, we're really focused on how do we

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make sure that we're driving great value

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for customers in the product offering

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and the service we provide, but also

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making sure that we recapture those fuel

1:59

costs.

2:00

>> You talked about Spirit. Have you seen

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any pick up in business that you've

2:04

taken on from Spirit as a result of the

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bankruptcy?

2:08

>> We're definitely seeing some positive

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trends in Fort Lauderdale. It's one of

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the opportunities for JetBlue. Spirit

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obviously had a big footprint down

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there. We're the largest carrier down

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there now, and we look forward to

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continuing to serve South Florida. Um

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we're adding flights this summer. We'll

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be up to 130 flights in Fort Lauderdale

2:23

this summer, hopefully growing to 150

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through the peak next year, and

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customers are responding very well to

2:28

our product, um to our service down

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there, and we look forward to continuing

2:31

to serve that market.

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>> A lot of people said it was a mistake

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retroactively, post facto, it was a

2:36

mistake that the antitrust officials did

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not sign off on the merger between

2:41

JetBlue and Spirit. I'm sure this is

2:42

like a dagger through your heart. You

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don't want to revisit this in any way.

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It was incredibly painful. There is a

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feeling though that there would be a

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more kind of openness to consolidation

2:51

in the sector going forward.

2:54

Would you want to try again with

2:55

something, or are you just like

2:57

absolutely not putting that aside?

2:59

>> We're publicly traded company, so we're

3:00

always going to do what's in the best

3:02

interest of our shareholders. Um you

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know, with that said, um companies need

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to focus on the organic plan. And when

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we think about all the time we spent

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with Spirit trying to get that

3:10

transaction done, we have a great plan.

3:12

Our JetBlue plan is working. We're

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looking forward to bringing first class

3:14

on by the end of the year um across our

3:17

domestic uh domestic fleet. We've got

3:19

our lounges opening up. We've got our

3:20

great partnership with Blue Sky. So you

3:22

can obviously never say never uh as a

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publicly traded company, um but we

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really need to be focused on getting

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JetBlue healthy again, and all the moves

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we're making are working in the right

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direction. Now we just need the macro

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environment to cooperate with us.

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>> You talk about the upgrades to some of

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your offerings, in particular uh some of

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your premium, your lounge for example,

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which I attended with you. I'm curious

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about how much we've been able to meet

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that demand for upgrades with supply of

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say Airbus planes coming in. We've heard

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just some rumblings about delays. Has

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that been a problem for you?

3:53

>> Yeah, there's definitely delays out

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there. Obviously the supply chain is

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still challenged even following COVID

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across whether it's engines or aircraft.

4:00

You know, we've got the right fleet that

4:01

we're operating now. We're going to be

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adding a first class seat on through the

4:04

end of the year. That's, you know,

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that's on track. That's largely on

4:07

track. And so we'll be able to meet that

4:09

desire for a premium seat that customers

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have today as we introduce that product.

4:13

And then our lounges as we bring Boston

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on at the at the end of the summer

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looking forward to delivering that. Our

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goal is to have no lines in our lounges.

4:20

>> by an airport lounge and there's a line

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and people have, you know, buzzers like

4:24

the old restaurants and whatnot. You

4:26

know, the only line we've seen in our

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lounge are lines to sign up for the

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premier card so that they can get into

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the lounge. So, you know, I'm excited

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about the new product offerings we're

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going to have to deliver that experience

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to customers.

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>> of the Airbus delays have really

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affected you at all.

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>> We're all seeing modest delays, but

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we're managing through it.

4:41

>> Meanwhile, the United partnership has

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been deepening and I'm wondering is it

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expected to deepen it even further? Are

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some of the regulators okay with that

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with this partnership really increasing?

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>> Yeah, we're still very much in the sort

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of mid innings of actually implementing

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the existing partnership. So we're

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focused on that. And we introduced

4:57

reciprocal earn and burn with our

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loyalty program at the end of last year.

5:01

We just started selling interline

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flights on each other's websites. We're

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also in the process of integrating

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Paisley, which is our vacation and

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ancillary platform into united.com so

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that they can sell all their ancillaries

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on Paisley. And and that's where our

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focus is right now is really focusing on

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how do we continue to bring that

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partnership to life. So we still got

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quite a bit of runway to go with the

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existing partnership.

5:19

>> You know, there's a lot of existential

5:21

discussion around the model for low-cost

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airlines. This idea of catering to

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people in with affordable air travel is

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getting somewhat difficult for people

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just because the margins are so narrow

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at a time of crisis it becomes really

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difficult. How do you convince people

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that it's a viable model given all the

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turmoil?

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>> Yeah, I mean at the end of the day we've

5:40

got to make sure we're covering our

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costs. And that that's an important

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component of this. If you look at what

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happened with Spirit, there were many

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things that went went sideways for them.

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You know, they had an engine issue, so

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at one point, you know, a third of their

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fleet was grounded. The product that

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they offered, the basic economy product,

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was matched by other carriers. We've

5:56

matched that as well. So, their product

5:58

offering didn't keep up. You know, then

6:00

you look at the regulatory landscape and

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being a smaller airline. So, what we're

6:03

really focused on is how can we leverage

6:05

our partnership with United to build

6:07

scale. We've got to make sure our costs

6:08

stay in check, and we've got to make

6:10

sure as we think about that premier

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customer who's willing to pay a little

6:12

more for a better experience, that we

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really redouble our efforts there. But,

6:16

also the customer that's that flies in

6:18

coach, the customer that flies in

6:19

economy, they're equally important. Um,

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so we've got to make sure that we don't

6:23

um, tinker too much with the premier

6:25

experience that we really compromise on

6:27

that customer who needs affordable air

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travel. But, affordability it's

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relative. Um, if you look at, you know,

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customers that take a taxi from say

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midtown Manhattan to JFK, it's $150

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in an Uber to take a take an Uber.

6:39

Nobody complains about that, but when an

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airfare is $150 from JFK to Fort

6:44

Lauderdale, you know, you got a lot of

6:45

folks saying air air travel is very

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expensive. Um, and you know, I would

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submit air travel actually means highly

6:50

affordable. Um, yes, it's a bit more

6:52

expensive because of the cost of fuel,

6:54

but we have a lot of input costs, and

6:56

they've only gone up since COVID.

6:57

>> Well, this is the issue, and I think

6:59

that this is where people are

7:00

struggling. That it there's a lot of

7:02

hangover debt. JetBlue has a bunch of

7:04

debt. To service that debt, to invest in

7:06

premier experience, to keep up with some

7:09

of the major, the big three that have

7:11

these deep pockets, it's incredibly

7:13

challenging.

7:14

What's the pathway to do that? Pay down

7:16

debt, to free yourself up, while also

7:19

tackling some of these other areas of

7:20

growth?

7:21

>> mean, the focus is is generating an

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operating profit to begin with, and

7:24

we're not there yet. So, first step is

7:25

generating an operating profit, which we

7:27

were on track to do this year until the

7:29

war. Um, and so that's a bit of a step

7:31

back, obviously, given, you know, the

7:33

cost of fuel and so much money is just

7:34

being directed towards that. Um, the

7:36

hope is that that moderates, and that

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comes to an end, and fuel comes down

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over time, and then we'll be back to

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focusing on generating an offer

7:43

operating profit. That's the first step.

7:44

The second step is then free cash flow

7:46

and you start paying off your debt. Um

7:48

but we need to be very mindful of that.

7:49

We do have a pretty heavy debt burden,

7:51

but we also have a lot of liquidity. We

7:53

also have a lot of unencumbered assets.

7:54

So, you know, as I think about JetBlue,

7:56

the debt is a is a challenge, but we are

7:58

focused on doing all the right things in

8:00

terms of investing in that premium

8:01

customer so that we can drive an

8:03

improved revenue environment for the

8:04

company.

8:04

>> Where do oil prices have to go to get a

8:06

profitable once again?

8:07

>> Yeah, I mean, I'm not going to put a

8:08

number out there. They need to go down.

8:10

That's That's our focus is they need to

8:12

go down and moderate. We're not

8:13

planning, even if the war were to end,

8:15

we're not planning for oil prices to

8:17

snap back overnight. We think it's going

8:19

to be a longer protracted um sort of

8:21

unwind of the escalated fuel prices. Um

8:24

you know, and at the end of the day, you

8:25

know, our focus needs to be on really

8:27

not losing sight of our plan. We see it

8:30

working when you strip out all of the

8:31

macro noise. Um we do see that JetBlue,

8:33

which is our our turnaround plan, is

8:35

working. We just need the macro

8:36

environment to cooperate with us and

8:38

that's been challenging. The fuel

8:39

environment, shutdowns, um you know,

8:41

it's kind of hit the customer uh hit hit

8:43

hit the airline industry, I think, in a

8:45

disproportionate way to some other

8:46

industries.

8:46

>> I just want to finish by asking, are

8:48

there any new routes coming up that you

8:49

want to talk about?

8:50

>> Um it's all about Fort Lauderdale. Uh

8:52

so, I'd say, keep keep your eyes focused

8:54

there. Um we're actually building a

8:55

connecting operation there. So, if you

8:57

have a need to go to the Caribbean, to

8:59

Latin America, you know, Fort

9:00

Lauderdale's going to be a great way to

9:01

get there, even if you're not

9:03

originating there. We're known for

9:04

point-to-point. We're building a bit of

9:05

a different model down there and excited

9:07

to see how that brings uh value to

9:09

customers and really helps drive our

9:10

profitability.

9:11

>> Joanna, thank you so much for being with

9:12

us today. Joanna Geraghty here with us

9:14

at the IATA General Conference in Rio de

9:17

Janeiro.

Interactive Summary

In this interview at the IATA meeting, JetBlue CEO Joanna Geraghty discusses the airline's strategy in a challenging macroeconomic environment characterized by high fuel costs. Geraghty highlights the strong consumer demand for travel, the company's efforts to pass on some of those fuel costs to customers, and the ongoing focus on returning to profitability through operational efficiency and investing in premium product offerings. She also outlines the company's strategic growth in Fort Lauderdale, their focus on organic growth following the failed Spirit merger, and the continued implementation of their partnership with United Airlines.

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