JetBlue CEO Joanna Geraghty Talks Travel Demand, Prices | Bloomberg Talks
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>> We're here in Rio de Janeiro and I am
here with the CEO of JetBlue, Joanna
Geraghty, here at live at the annual
IATA meeting. Joanna, great to see you.
Thank you so much for being with us.
>> we were last in our lounge together.
>> I know, and that's a big part of the
whole story. I want to start with demand
for the lounge, but more broadly from
customers, whether you've seen it really
hang in there the way that we've heard
from some of the other airlines despite
some of the concerns and the higher
costs that we're seeing.
>> Yeah, I mean, we're very pleased with
the demand environment. Customers are
still flying. I think it speaks to the
importance of air travel and
particularly going into the summertime,
customers still want to have that
vacation. And so, we're very pleased
with that. Obviously, the fuel
environment is very challenging. We're
passing on about 40% of the cost of fuel
right now within the ticket price, which
isn't great. Obviously, you want
customers to really see affordable air
travel, but
but we're seeing demand strong. We're
hoping it keeps up through the summer
and through the end of the year.
>> With the 40% increase to customers, are
you seeing any pushback or are people
pretty okay with it and the demand kind
of hanging in there?
>> I think everybody understands given the
current environment where fuel prices
are that air fares are going to be a bit
higher. Um, since 2019 before the fuel
crisis, air fares, you know, really
hadn't kept up with the cost of
inflation. And so, there's a little bit
of catch-up happening. And then, you add
the increased fuel price on top of
things. And, you know, I think we've got
to make sure that we're covering our
costs. Spirit is a great example of an
airline that just couldn't cover its
costs. Everybody loves $29 fares, but
when your costs, input costs are a lot
more than $29 a customer, you know, it
makes it it makes it challenging.
>> At this point, it is it's sustainable
with 40% passed on to customers if the
prices of oil stay where they are
currently or even inflate higher for a
prolonged period of time?
>> need to continue to see
prices stay where they are so that we
can ensure that the full that the full
cost of the incremental fuel costs are
being passed on.
As we think about this year, I mean,
it's it's close to a billion dollar
incremental expense to JetBlue fuel.
So, we're really focused on how do we
make sure that we're driving great value
for customers in the product offering
and the service we provide, but also
making sure that we recapture those fuel
costs.
>> You talked about Spirit. Have you seen
any pick up in business that you've
taken on from Spirit as a result of the
bankruptcy?
>> We're definitely seeing some positive
trends in Fort Lauderdale. It's one of
the opportunities for JetBlue. Spirit
obviously had a big footprint down
there. We're the largest carrier down
there now, and we look forward to
continuing to serve South Florida. Um
we're adding flights this summer. We'll
be up to 130 flights in Fort Lauderdale
this summer, hopefully growing to 150
through the peak next year, and
customers are responding very well to
our product, um to our service down
there, and we look forward to continuing
to serve that market.
>> A lot of people said it was a mistake
retroactively, post facto, it was a
mistake that the antitrust officials did
not sign off on the merger between
JetBlue and Spirit. I'm sure this is
like a dagger through your heart. You
don't want to revisit this in any way.
It was incredibly painful. There is a
feeling though that there would be a
more kind of openness to consolidation
in the sector going forward.
Would you want to try again with
something, or are you just like
absolutely not putting that aside?
>> We're publicly traded company, so we're
always going to do what's in the best
interest of our shareholders. Um you
know, with that said, um companies need
to focus on the organic plan. And when
we think about all the time we spent
with Spirit trying to get that
transaction done, we have a great plan.
Our JetBlue plan is working. We're
looking forward to bringing first class
on by the end of the year um across our
domestic uh domestic fleet. We've got
our lounges opening up. We've got our
great partnership with Blue Sky. So you
can obviously never say never uh as a
publicly traded company, um but we
really need to be focused on getting
JetBlue healthy again, and all the moves
we're making are working in the right
direction. Now we just need the macro
environment to cooperate with us.
>> You talk about the upgrades to some of
your offerings, in particular uh some of
your premium, your lounge for example,
which I attended with you. I'm curious
about how much we've been able to meet
that demand for upgrades with supply of
say Airbus planes coming in. We've heard
just some rumblings about delays. Has
that been a problem for you?
>> Yeah, there's definitely delays out
there. Obviously the supply chain is
still challenged even following COVID
across whether it's engines or aircraft.
You know, we've got the right fleet that
we're operating now. We're going to be
adding a first class seat on through the
end of the year. That's, you know,
that's on track. That's largely on
track. And so we'll be able to meet that
desire for a premium seat that customers
have today as we introduce that product.
And then our lounges as we bring Boston
on at the at the end of the summer
looking forward to delivering that. Our
goal is to have no lines in our lounges.
>> by an airport lounge and there's a line
and people have, you know, buzzers like
the old restaurants and whatnot. You
know, the only line we've seen in our
lounge are lines to sign up for the
premier card so that they can get into
the lounge. So, you know, I'm excited
about the new product offerings we're
going to have to deliver that experience
to customers.
>> of the Airbus delays have really
affected you at all.
>> We're all seeing modest delays, but
we're managing through it.
>> Meanwhile, the United partnership has
been deepening and I'm wondering is it
expected to deepen it even further? Are
some of the regulators okay with that
with this partnership really increasing?
>> Yeah, we're still very much in the sort
of mid innings of actually implementing
the existing partnership. So we're
focused on that. And we introduced
reciprocal earn and burn with our
loyalty program at the end of last year.
We just started selling interline
flights on each other's websites. We're
also in the process of integrating
Paisley, which is our vacation and
ancillary platform into united.com so
that they can sell all their ancillaries
on Paisley. And and that's where our
focus is right now is really focusing on
how do we continue to bring that
partnership to life. So we still got
quite a bit of runway to go with the
existing partnership.
>> You know, there's a lot of existential
discussion around the model for low-cost
airlines. This idea of catering to
people in with affordable air travel is
getting somewhat difficult for people
just because the margins are so narrow
at a time of crisis it becomes really
difficult. How do you convince people
that it's a viable model given all the
turmoil?
>> Yeah, I mean at the end of the day we've
got to make sure we're covering our
costs. And that that's an important
component of this. If you look at what
happened with Spirit, there were many
things that went went sideways for them.
You know, they had an engine issue, so
at one point, you know, a third of their
fleet was grounded. The product that
they offered, the basic economy product,
was matched by other carriers. We've
matched that as well. So, their product
offering didn't keep up. You know, then
you look at the regulatory landscape and
being a smaller airline. So, what we're
really focused on is how can we leverage
our partnership with United to build
scale. We've got to make sure our costs
stay in check, and we've got to make
sure as we think about that premier
customer who's willing to pay a little
more for a better experience, that we
really redouble our efforts there. But,
also the customer that's that flies in
coach, the customer that flies in
economy, they're equally important. Um,
so we've got to make sure that we don't
um, tinker too much with the premier
experience that we really compromise on
that customer who needs affordable air
travel. But, affordability it's
relative. Um, if you look at, you know,
customers that take a taxi from say
midtown Manhattan to JFK, it's $150
in an Uber to take a take an Uber.
Nobody complains about that, but when an
airfare is $150 from JFK to Fort
Lauderdale, you know, you got a lot of
folks saying air air travel is very
expensive. Um, and you know, I would
submit air travel actually means highly
affordable. Um, yes, it's a bit more
expensive because of the cost of fuel,
but we have a lot of input costs, and
they've only gone up since COVID.
>> Well, this is the issue, and I think
that this is where people are
struggling. That it there's a lot of
hangover debt. JetBlue has a bunch of
debt. To service that debt, to invest in
premier experience, to keep up with some
of the major, the big three that have
these deep pockets, it's incredibly
challenging.
What's the pathway to do that? Pay down
debt, to free yourself up, while also
tackling some of these other areas of
growth?
>> mean, the focus is is generating an
operating profit to begin with, and
we're not there yet. So, first step is
generating an operating profit, which we
were on track to do this year until the
war. Um, and so that's a bit of a step
back, obviously, given, you know, the
cost of fuel and so much money is just
being directed towards that. Um, the
hope is that that moderates, and that
comes to an end, and fuel comes down
over time, and then we'll be back to
focusing on generating an offer
operating profit. That's the first step.
The second step is then free cash flow
and you start paying off your debt. Um
but we need to be very mindful of that.
We do have a pretty heavy debt burden,
but we also have a lot of liquidity. We
also have a lot of unencumbered assets.
So, you know, as I think about JetBlue,
the debt is a is a challenge, but we are
focused on doing all the right things in
terms of investing in that premium
customer so that we can drive an
improved revenue environment for the
company.
>> Where do oil prices have to go to get a
profitable once again?
>> Yeah, I mean, I'm not going to put a
number out there. They need to go down.
That's That's our focus is they need to
go down and moderate. We're not
planning, even if the war were to end,
we're not planning for oil prices to
snap back overnight. We think it's going
to be a longer protracted um sort of
unwind of the escalated fuel prices. Um
you know, and at the end of the day, you
know, our focus needs to be on really
not losing sight of our plan. We see it
working when you strip out all of the
macro noise. Um we do see that JetBlue,
which is our our turnaround plan, is
working. We just need the macro
environment to cooperate with us and
that's been challenging. The fuel
environment, shutdowns, um you know,
it's kind of hit the customer uh hit hit
hit the airline industry, I think, in a
disproportionate way to some other
industries.
>> I just want to finish by asking, are
there any new routes coming up that you
want to talk about?
>> Um it's all about Fort Lauderdale. Uh
so, I'd say, keep keep your eyes focused
there. Um we're actually building a
connecting operation there. So, if you
have a need to go to the Caribbean, to
Latin America, you know, Fort
Lauderdale's going to be a great way to
get there, even if you're not
originating there. We're known for
point-to-point. We're building a bit of
a different model down there and excited
to see how that brings uh value to
customers and really helps drive our
profitability.
>> Joanna, thank you so much for being with
us today. Joanna Geraghty here with us
at the IATA General Conference in Rio de
Janeiro.
Ask follow-up questions or revisit key timestamps.
In this interview at the IATA meeting, JetBlue CEO Joanna Geraghty discusses the airline's strategy in a challenging macroeconomic environment characterized by high fuel costs. Geraghty highlights the strong consumer demand for travel, the company's efforts to pass on some of those fuel costs to customers, and the ongoing focus on returning to profitability through operational efficiency and investing in premium product offerings. She also outlines the company's strategic growth in Fort Lauderdale, their focus on organic growth following the failed Spirit merger, and the continued implementation of their partnership with United Airlines.
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