Graham Platner, Jon Ossoff, and the New Rules of Political Attention | The Ezra Klein Show
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How did Graham Platner, a political
unknown a year ago, come from nowhere to
so thoroughly dominate the primary that
Janet Mills, the sitting governor of
Maine, dropped out [music] or suspended
her campaign, I should say, and didn't
even come back in as Platner was rocked
by even more scandals. Now, the national
pundits, the political establishment,
they keep looking for that one story,
that one headline, that one moment in my
life that they can define the campaign
by. But in trying so hard to understand
me, they failed to understand that this
is not about me at all. This is a
movement about us.
The answer is that he had [music] the
most important political resource right
now and she was not able to grab any of
it. That resource is attention. It's a
constant theme now for me on the show
that you need to see attention as its
own substrate of American politics. And
attention is working in really unusual
ways this year in the Michigan
Democratic primary for Senate where
Abdul Alied is now in the lead.
>> Who here believes in Medicare for all?
[cheering]
And who believes it's time to abolish
ICE? [cheering]
>> And who believes we got to get MONEY OUT
OF POLITICS AND IN YOUR pocket
[cheering]
>> in Texas where James Terico, another
person people hadn't really heard of a
couple years ago, is now the Democratic
nominee for Senate.
>> One thing is clear today. We're about to
take back Texas. [cheering]
in Los Angeles where we actually saw it
fail in the mayoral candidacy of Spencer
Pratt.
>> Reality TV star Spencer Pratt's
insurgenting campaign for LA mayor has
officially run its course.
>> These corrupt crooks really do look out
for each other, don't they?
>> What's happening with John Of and the
sudden rise in interest in what he's
doing.
>> He's a failed president and a national
disgrace.
>> All of it has a lot of lessons, I think,
for how attention is working right now
in American politics. To help me unpack
them, I want to have on my favorite
person to talk about this particular
topic with, my friend Chris Hayes.
>> Good evening from New York. I'm Chris
Hayes, host of AllIn with [music] Chris
Hayes and author of the great book on
attention in the modern moment, The
Sirens [music] Call: How Attention
Became the World's Most Endangered
Resource. As always, my email if you
need our attention. Ezra Klein show at
[music] NY Times.com.
[music]
Chris Hayes, welcome back to the show.
>> Always great to be back.
>> So, I want to have you here for one of
our every so often check-ins on how
attention is working in American
politics. And I wanted to start with a
Wall Street Journal interview uh that
was with the people who recruited Graham
Platner.
>> How did you find Graham Platner?
>> Well, so I mean we went through
thousands and thousands of prospects. Um
we, you know, through a number of means,
you know, assessed just a huge amount of
people. Then, you know, Liam pulled up
this video of this guy with an oyster
farm.
>> My name is Graham Platner and I live in
Sullivan, Maine, the owner of Frenchman
Bay Oyster Company.
>> And then she pulled up his FC history
and saw, you know, the money he had
given to Bernie Sanders and, you know,
some other people. Um, and that was
enough information to know that we had
the best prospect that we'd maybe ever
seen.
>> Okay, I want to flesh this out because
I've been told this story by multiple
people.
this group like they were like who could
run in Maine,
>> right?
>> Like lobster farmer, oyster farmer, some
kind of fisherman.
>> And so when he says we looked at
thousands of people like the computer
looked through occupational and other
forms of records,
>> right?
>> It was like which lobster farmers like
who has donated to a populist candidate?
which is to say that, you know, we
normally think of candidates
as being, you know, recruited because
they're important in their communities.
They're a lawyer, they run a hospital,
something like that. A lot of people
grow up wanting to run for office. But
Graham Platner was cast, right? It was
like like Hollywood looking for somebody
to fill a role.
>> There's a long history there. I mean,
the Democrats are running someone in a
in in Tom Keane's district who's a like
helicopter pilot. Mikey Cheryl was a
helicopter pilot. They like, you know,
that's that that's a bio. That's
>> Abigail Spanberger, a former CIA.
>> Exactly. So, like that part of it is an
interesting version of a sort of
grassroots lefty populist group doing
what the DRIP will do or the DSC.
>> But the reason this worked was because
of the charisma. And charisma at one
level it's like I do think there's a
kind of full circle thing happening in
politics which is like of course
charisma is important to politics. But
[snorts] I think particularly at the
level of scale, there was a period where
the formula really didn't take into
account charisma. Yes,
>> it was like bio, social capital,
connections, ability to raise money, all
that stuff. And then like whatever,
we'll cut some ads for them. We'll get
them a good team and they'll be fine. I
think charisma matters much more now
because attention matters more and
charisma is the talent for grabbing and
holding attention. So I I want to hold
on what you just said about the DC
because I think we both know a fair
amount about the way they recruit.
>> And one of the grim realities of how
they recruit is they very heavily
emphasize how much money you can raise.
>> One, they will force you to sit on the
phone 6 hours a day.
>> Yep.
>> 6 hours a day. And and they will punish
you if you don't, right? You want to be
on things like their red toblue lists.
And so I know candidates who are just
browbeaten into being on the phone
raising money for hours and hours and
hours a day.
>> And the DC the which is the sort of the
Democratic Congressional Campaign
Committee isn't doing that because
they're cynics or they have a fetish for
it.
>> They love money. You you need money. But
the thing money is buying
>> uh largely is attention. I mean it also
buys field and organizing and other
things but it buys attention. It buys
TV. And so what what this group is doing
when they they cast Platner, he's not a
person who you go to and think, can you
raise the money to buy attention.
>> He's a person you go to and think, can
you like unleash the charisma to earn
attention?
>> Yes. Exactly.
>> Which then will bring in money.
>> Yes.
>> But even if it doesn't, attention. And
this is the point is that you have to I
think you have to have a theory of
attention for a successful campaign
right now in a way that when that
formula was as dead set as it was in the
kind of you know high point of broadcast
TV ads right like raise as much money as
possible hit the airways with a ton of
broadcast TV and that's the that's the
recipe that's 90% of a campaign as
broadcast TV particularly and as
broadcast TV ads decline in their
salience, right? You have to have some
alternate theory of how you're going to
get to people. In some places, like in
North Carolina with Roy Cooper, like
everyone in the state knows who Roy
Cooper is,
>> right? He doesn't have the same problem.
The guy's been elected statewide, I
think, five times at this point,
something like that. So, he doesn't have
to do that. But if you're running
another race, you do have to come up
with some theory of how you're going to
do it. In this case, it was casting and
then it was finding a person who
genuinely has real obvious raw political
talent and charisma.
>> Okay. But we're underelling here the
accomplishment of Platner because they
are running in that race ultimately
against a Roy Cooperlike figure. Yes. In
Janet Mills. Yes.
>> This is not a situation where there is
an open primary of nobodies. It's not a
situation where they're going into a
place like Nebraska where they recruited
Dan Osborne, the the independent who
ran, you know, a cycle ago and is
running again um this cycle. This is a
situation where Chuck Schumer and the
Democratic Senate campaign committee had
a candidate in mind, right? They have a
Democratic governor of Maine and they're
going to run the Democratic governor of
Maine against Mills to pick up that
seat. And what happens just very very
very quickly is that Platner squeezes
Mills out intentionally. She just the
charisma gap between them
>> and the ability that he has to command
attention
>> particularly online but that then
translates into all other forms of
attention cuz like the newspapers follow
it, the cable news follows it. He's on
your show.
>> He also
>> he knocks out a sitting governor, right?
But he also I mean this is the other
part of it is he out campaigns her in
that state on the ground like it's not
just the online part of it. I mean and
again this is part of attention too.
Maine is a small state right? I mean
Maine is a state where you know Susan
Collins
>> at this point knows like literally knows
a shockingly high percentage of mayors
right [laughter] this is just the way it
works when you're an institution like
her. It's the kind of state where you
can make inroads in retail politics in a
way that you can't the California
governor's race. Right. So part of it
too is that he just outworks her. But I
think that much younger than she is. I
mean Mills is a 78year-old candidate.
>> Yes. And I think there's actually an
interesting relation here between
attention
and risk appetite because I think the
two are so related. I think a lot of the
things that have
guided Democratic politics around
attention have also related to risk
aversion.
Don't get negative press. If you're
choosing between no press and negative
press, minimize downsides. Okay? Other
people could have run that primary. They
knew that Schumer was trying to recruit
Mills. She actually got in after Platner
officially. Almost all of the bigname
politicians in the state of Maine went
for the governor's race,
>> right, which was going to be vacated. it
wasn't going to have a sitting incumbent
and you weren't going to take on the
electoral colossus of Susan Collins.
That's a lower risk choice.
>> Platner made a high-risisk bet and I do
think there's a relationship between
risk appetite and attention that's
very much part of Democratic politics
which is there is a kind of
institutional
lowrisk appetite.
>> I want to pick up on the word
institution there. So Democratic Party,
the Republican party pre-Trump is like
this too.
They choose people who succeed in
institutions. So I mean if you think
about the the candidates after Barack
Obama, right? Hillary Clinton, Joe
Biden, um in a different way, Kla
Harris, right? They're all people they
they were not electoral juggernauts,
right? Clinton lost to Barack Obama,
>> but she was beloved within the
Democratic party at that time. Joe Biden
was Barack Obama's vice president. And
it kind of goes down like this.
I think that there is an inverse
relationship between the personality
type.
>> Yes.
>> That succeeds institutionally and the
personality type that succeeds
attentionally.
>> That's true.
>> I think it is related to what you're
talking about with risk.
>> Yeah.
>> But I think it has created an almost
structural problem in party recruiting
>> because parties as you were noting they
look for all these signals that are
fundamentally signals of institutional
capacity. Yeah.
>> Social capital,
>> right?
>> Ability to raise money. Uh jobs tend to
have risen through the institutions. I
mean, Platner is a downwardly mobile
oyster farmer whose oyster farm doesn't
really make money and sells to his mom's
fancy restaurant. Right. He is not, you
wouldn't just look at it and think that
guy is the most impressive person in
Maine. Right.
>> Right. It's not like Mikey Cheryl as a
Navy pilot, you know? But the people who
succeed in institutions are often do not
have
personalities
that are
spiky in the way the attentional moment
currently rewards. So I think that's
true. I think there's a few things going
on. One is we should talk about success
in institutions and credentiing which
are sort of two different things, right?
You know it means a lot in the world of
democratic progressive politics if
someone went to Yale law. So there's the
credential part of it. There's actual
success in institutions. There's
relationships to those institutions. And
then there's a kind of personalities
that succeed in those institutions. The
old term that you would use in the 50s
and 60s, right, in a different era was
like a company man, right? And like a
company man is someone that gets along
well with others in an organizational
setting. Um doesn't make waves, doesn't
upset people. And I think the idea of a
company man is kind of what has been the
template again almost necessarily,
right? I mean, if you like as you said
at the beginning of this part of the
conversation, the Democratic Party is an
institution. One thing that Platner is
able to carry in a way that feels
authentic is a genuine feeling that the
system is hollow at its core.
You know, people talk about
>> which is not a put on with him. I which
is the key part of this.
>> I think that's really yes I think that's
important. I mean you can say a lot
about his life and what he has done or
has not done and we'll talk about some
of that too.
>> But he is somebody who believes the
institutions have failed because they
have failed for him and he has failed
out of them.
>> Right. The hostility is authentic.
>> Yes. And [snorts] when you listen to him
on the stump
more than he is carrying a message about
singlepayer healthcare or a green new
deal, he is carrying a message about uh
you know in a very different way I think
than Bernie did but using similar
language about an unspecified political
revolution. He's carrying a message
about
this is all wrong somehow.
>> Yeah. And what you need is somebody who
fundamentally believes it is all wrong
somehow.
>> The world that we live in today is not
natural.
We do not live in a political and
economic reality that is organic.
It is a system that is built by policy
decisions. Policy that is written by
establishment politicians in Washington
DC at the behest of their donors and
their supporters. And it is a system
that was made to make sure that no
matter how hard you work, you will never
feel like you have power. Power is for
these people. And they're up there.
They're qualified. They have the
pedigree. They have the background.
They're the ones that are allowed to
make decisions for us. Don't worry
ourselves. Let them take care of it.
Well, I'm going to tell you right now,
that story is [Â __Â ] And you can look
across a lot of the candidates who are
succeeding right now. You know, here I
do think Bomb Donnie, you know, is a,
you know, fits in. We'll talk about
Abdul say. Donald Trump was obviously
like this. A large number of the
candidates who have broken through are
breaking through with a
with a a a message more even than an
agenda
of like genuine
disillusionment. Yes.
>> And anger.
>> Yeah. I mean, I think there's there's a
few related questions. So, one, I think
people use the term populism, which I
think gets probably as close as any to
what we're describing as a tendency. Um,
you know, disillusionment, frustration
with a failed status quo, elite failure
particularly. So, there's a few
interesting questions that flow out of
that. One is, does that have a specific
ideological veilance? Can you be a
moderate populist, right? Can you be a
centrist populist is one interesting
question. Another is um can you channel
the attentional politics when you are
suddenly in the
incumbent position? I want to pick up on
something you said about being a
moderate populist. You can be a moderate
populist. And you know how we know that?
Because there was one in Maine,
>> right?
>> The Democrat in the House representing
the reddest district in the country
>> is Jared Golden. Um he's a Maine member
of Congress. He's a populist who was a
Bernie Sanders supporter. He is also a
moderate. You know, he kind of famously
wrote this opet about how Donald Trump
wouldn't be the end of the world. He
supported Donald Trump on tariffs, but
he is also very, very pro- labor. He's
very, you know, disgusted with politics.
>> And he has existed in a kind of
politically miserable existence.
>> Yes,
>> he's been holding a seat probably no
other Democrat could hold.
>> And in fact, he's leaving now.
>> And he is this year getting primared
from the left.
and he decided, "I'm done. I'm
retiring." You know, you could have
imagined a world where the Democratic
party, you know, fell in love with this
guy, embraced him, and elevated him to
run against Susan Collins. And in that
world, I'd be like, Susan Collins is
gone.
>> Like, she is gone. Um, but I think the
the issue you see with Jared Golden in
moderate populism is that you become
very vulnerable in primaries.
>> Yes. because on both the right but now
on the left I mean the polling on this
is really fascinating if you look at the
number of Democrats who said they were
very liberal in say 1995 right you know
most Democrats were not liberal or very
liberal in 1995 like they self-described
as moderate and now it's like very
liberal um it's very hard to survive and
it's also just very unpleasant
>> yes it's very that that part of it is a
big part of it
>> even if you can survive the daytoday of
being like yelled at by the advocacy
groups on your side by your own friends.
The thing that you cannot seem to do
right now is hold that together with
being a successful candidate in
primaries where you are having to appeal
to a high attention electorate with very
very very sorted political opinions
>> and you have right particularly in this
sort of nationalized attentional
atmosphere. I mean, that's part of it,
too. Like, in another universe,
people, no one online is paying
attention to what Jared Golden's doing,
right? Like, you could be Jared Golden
for your district and like the local
news would cover you and the, you know,
the local TV news, the newspapers, maybe
some, you know, some nerds would read
about you and roll call because we're
all operating in one attentional sphere.
There's there's little there's less and
less room for that sort of variation
that used to just come about because
like people just didn't pay pay
attention to what the main two
congressional candidate was doing.
>> I think it's like brings up some of the
the the flip side of Platner and one
reason I think Platner is such an
interesting figure to start with here is
he
represents both sides of the gamble
being made, right? The high-risk high
attention charisma on the one hand. On
the other hand, the point of getting
this high-risk candidate with a sort of
anti-institutional life story is you're
not getting somebody who has been
watching his step for a long time. And
you're getting somebody who's maybe
missteped quite a lot. So, you've got
the Nazi tone cuff tattoo on the chest
>> and this kind of pulsing question about
whether or not he knew about that
>> of I'm honestly a little skeptical that
he did not know about it for as long as
he says he didn't.
>> I share that skepticism. Um, you have
him texting uh seems like about a half
dozen women during this marriage
>> or at least, you know, texting with them
in in in an effort to um
set up some kind of relationship. Also,
there'll be some claims from an
ex-girlfriend, the one who works in
Republican politics, that he was, you
know, borderline abusive when they
fought.
>> I've had this trouble with Platiner
because on the one hand, I've had him
very charismatic. much of what he says I
like.
No particular thing that has come out
about him has been I mean he's also he's
very politically incorrect Reddit post
is maybe the best way to put it.
>> Nothing that's come out about him on its
own has been disqualifying for me. I
don't think he's anti-semite. He's he
was so politically incorrect on Reddit
that if he weren't anti-semite I think
we would know [laughter]
I think I think that one would have come
out pretty clearly.
>> That's a good point.
>> I think I think he knew what the tattoo
was earlier.
>> Yeah. And I think the spirit in which
he, this is my view of him, right? This
is not based on anything but my reader's
situation. The spirit in which he and
his friends got it was edge lordy. It
was about it as a signal of a kind of
vicious badasserie,
>> not a signal about Jews or Nazis. That's
my view. Um I don't have I cannot prove
it, but I'm telling you what I think.
>> The the thing that worries me about
Platiner isn't any one thing. It is the
sense that there is just bad judgment in
the guy. I mean the the the sexing with
like the women's is like it's early in a
marriage and that's pretty recent.
>> Yeah.
>> Right. The the thing that worries me
about platiner isn't kind of any one of
these things individually. It's that you
know one thing about a guy who's failed
out of a bunch of institutions and has
kind of been downwardly mobile and has
made a bunch of weird decisions and had
a kind of Nazi tattoo is you might think
yeah I want the best for him. I hope for
all the best for him.
>> Should he be a US senator?
>> Should he be a US senator is a very
different question than that, right?
Yes. I mean, what I h if I were
appointing people from Maine, would I
appoint Graham Platner? Like I would
not. But that's also not how right
>> elections work.
>> Yeah. We have the 17th amendment, right?
[laughter]
>> Yes. But but so that I think is but
here's like the thing. He's not run in a
general election yet. [snorts] Susan
Collins overperforms in polls. He has
been
>> totally
>> generating attention and energy among
Democrats and among particularly like
the online left and whether or not it
creates an attack surface that you know
you can attack this guy is fundamentally
unreliable
>> which is what they will do
>> which is what they are doing
>> are doing
>> with a lot of money.
>> Yeah.
>> Uh if Democrats win that seat maybe this
all looks genius. If they lose that
seat, I I think there's going to be like
a level of factional hell to pay. So,
let me say that I basically share
essentially share everything you said
like could and have made those
arguments. Let me just for the sake of
this conversation
>> take the other side for a second.
>> One is they did run someone in 2020 who
was the most standard possible
>> state legislator. no scandal to speak
of, raised a ton of money, a woman, and
she got her butt kicked.
>> Yeah.
>> In fact, she lost by like I think nine
points, right?
>> When she was up in all the polls, she
was up in all the polls.
>> Part of why people are so nervous about
this race.
>> They're nervous about the race. But the
other thing is it's not like that was
not tried against Susan Collins. It was
tried. It didn't work. The second thing
I would say, and this goes back to our
risk thing, is there were like five
people in that gubanatorial primary.
They could have run for Senate.
>> Mhm. Like the big names of Maine all ran
for governor. So part of this is a
little like everyone's sort of bringing
their hands. It's like well you have to
have people running.
>> Totally.
>> They didn't run. He ran.
>> Yeah.
>> What do you want? Like what is the magic
wand that makes them run? And they
didn't run because that was a harder
race.
>> The third thing I would say is
I think there's a theory of the case
here and I'm not saying this is true.
I'm just presenting it as a possibility
is that part of the brand problem for
the Democrats has been excessive
conscientiousness.
>> Yes.
>> That this is the party of essentially
kind of like school marm tisktisking.
Now that's extremely gendered. I want to
be very clear about that. Um and I think
a lot of the conversation about plat on
both sides of the very intense polarized
debate within the Democratic coalition
is very gendered. That said, I think
it's, you know, there is a kind of
postcoid hangover of the sort of idea
that the Democrats are just this like
again this kind of like quick to cancel,
tell you what you can and can't do,
kicking people out who talk a little
salty, etc.
I think there's something to that. I
think there's a particularly something
to that with a certain subset of
crossressured swing voters.
And maybe this is a kind of antidote to
it.
>> Yeah. Maybe maybe none of this is
negative for him,
>> right? Like the Reddit post people have
joined me as a joke. The Reddit posts
are the median voter, right? That's the
joke people made.
>> When I saw the Reddit post, I was like
that's a asset,
>> right? I don't have to agree with them
or like them to be like that's a
political asset. I mean, this is a line
I I I say all the time, but and at some
point need to like spin out into an
essay, but the personality type of the
left is bureaucratic and the personality
type of the right is autocratic.
>> Yeah. And and those are failures, right?
That that the the left is another
version of it that I use is the left is
overformed by institutions and the right
is underformed by institutions. Well
said,
>> but you can imagine a world where
Platiner loses
>> or doesn't win by as much as he could
have. And the answer is simply like you
kind of almost got it right with him.
>> Yeah.
>> You know, you just pick somebody like a
little too underformed, right? You don't
want the straight A student
>> and you don't want the kid smoking pot
in the parking lot. You need something
sort of
>> right. He needs something sort of in
between there. But uh but but but the
question is really we're going to see a
test of whether or not this works in
>> of whether or not this works in Maine.
It's going to be very very interesting
>> totally
>> to see how that plays out.
>> Can I say two more things about him? So
one is I think the way that I also think
there's something interesting in how he
has handled the last few weeks.
He has been doing a lot of press
>> and I I think this is another thing
where you have to if you're going to do
it you got to be all in which is you're
going to go and you're face questions
and you're going to talk to people and
that is I think one of the lessons of
our new era of the dynamics of scandal
whatever they are is that attention
moves very quickly and if you embrace
that and you're like talk to people you
can move through things in a way that
used to be very difficult.
>> Yeah.
>> And then the last thing I'll say about
Platner, I think this is a really
important aspect of his appeal. People
have talked about the fact, oh, he went
to a private school and his grandfather
was this famous architect and his mom
has this restaurant. Um,
>> dad bought his house.
>> Dad bought his house. This is a guy who
was enlisted.
>> Mhm.
>> An enlisted Marine during the global war
on terror in multiple tours fighting in
really brutal circumstances. Mhm. And
here is what I why I think that's
politically salient. He has an ability
to, for lack of a better word, code
switch. I think code switching is
actually like one of the superpowers of
a successful Democratic politician
because the Democratic party is so
varied and diverse and pluralistic. You
have to move between different groups.
And it's hard to learn how to do that
without some organic experience in
different worlds. Graham Platner really
genuinely has that. It gives him that
thing where he's able to talk to
different audiences. Barack Obama really
had it. Bill Clinton, Bill Clinton,
Alexandria Okasiocortez,
all of these people,
you know, Bill Clinton was like,
>> that's interesting. Does Okasiocortez
have code switching at that level?
>> I think she does actually. And I think
one of the things that you see also, you
saw this with Obama, you saw it with
you, you know, they used to call Barack
Obama in the right-wing press Barry
because he was Barry in high school at a
certain point. The idea being this guy's
inauthentic. He's not really who you
think he is. He's pretending to be this
thing. The flip side of that is this is
a person who's had many different
experiences in radically different life
worlds that has given this person an
organic ability to connect across
difference. that proves to be the
superpower in Democratic politics.
>> Take a beat on Okasiocortez here because
it it's something I'm really interested
to see with her. I think nobody knows if
she's going to run for president. I'm
not sure she knows if she's going to run
for president. She is a tremendous
political talent by any measure. But
unlike say a Bernie Sanders or as we
were just saying a Graham Platner, she
stays away from disagreement. Mhm.
>> You do not see her doing what Bernie
does, what Roana does.
>> She's not on flagrant.
>> No,
>> she's not out there with Lex Freedman.
>> No,
>> she I mean, she just did a thing with
More Perfect Union, which is like a
lefty content producer, you know,
talking to Trump voters, but in a very
>> controlled environment.
>> Controlled environment. Right. She's not
on Jubilee, which Roana and for that
matter, James Telerico went on. And I
think one of the biggest questions for
her is actually whether she is
comfortable. Yeah, that's interesting.
>> Either switching into places that are
not natural alliances for her
>> or um being herself in those places.
Gavin Newsome is doing this everywhere
right now, right? He will go anywhere he
is asked and he particularly wants to go
to places where it's going to be unusual
to see him there. She runs a very very
very
careful operation. Yes.
>> And often when she is in spaces where
she's not comfortable like the
>> Munich Security conference,
>> it can get hairy for her. She can sort
of fumble.
>> And Congressman, I'll start with you.
Would and should the US actually commit
US troops to defend Taiwan if China were
to move? Um, you know, I think that uh
this is such a uh you know, I I think
that
this is a um
this is of course a a very long-standing
um
policy.
>> I I mean, if I were her adviser, and I'm
not, I think the problem is she's not
doing enough. So [snorts] she's not
getting the sea legs and not getting
comfortable with things going wrong and
also not getting the sort of like
swiftness to to sort of rescue them when
they do. Right? You remember that Gavin
do something a couple months ago where
he's doing a book talk and he's like I'm
just like you to a mostly black
audience.
>> I'm like you. I'm no better than you.
You know I'm a 960 SAT guy.
>> It's like my SAT sucked and I can barely
[laughter] read.
>> I can barely read. Yeah.
>> Like it looked really bad. it was
everywhere for a couple days, but then
you just go do something else. It just
keeps moving forward.
>> Partly though, I think all of these
calculations about risk, reward,
control, lack of control, how much
you're going in is is what your own
personal
position is with respect to attention,
right? Because she is so commanding of
it, she has the luxury to take much more
sort of conservative stances about what
press she does.
>> Mhm.
>> And I think that's a trade-off. I agree
with you that like there's probably a
degree to which more would be better.
>> Taylor Swift doesn't need to do a lot of
interviews.
>> Exactly. That's exactly it. But she just
doesn't have to go
>> Yeah. Whereas chasing around Jubilee
like
>> Yeah. Roan is everywhere because he is
trying to build like attentional
strength. I want to move to Michigan. Uh
what let's start here. Do you want to
just give a overview of the Michigan
Senate Democratic primary?
I mean, you have a situation in which
you have a departing incumbent
Democratic senator, Gary Peters, who's
retiring. So, you have an open seat. You
have a a very, I would say, from the
Republican perspective, high quality
recruit for the Republican side, who is
Republican Congressman Mike Rogers, who
is truly out of like normie Republican
kind of central casting. Like if you're
trying to win a swing state, he is not,
you know, he he's not some Peter Teal
weirdo who's going to do an ad with his
gun silencer.
>> This is designed to kill people. I'm
Blake [music] Masters. I'm running for
the US Senate in Arizona.
>> And then on the Democratic side, you've
got Abdullah Sayed, who is a really
fascinating dude who was a public health
official in Detroit. He's a he's a road
scholar. Um
>> MD PhD.
>> MD PhD. incredibly credential,
>> has run statewide and lost for governor.
>> Exactly. And but is very very
charismatic. Um extremely bright too.
>> Had a crooked media podcast.
>> Had a crooked media podcast. I don't
know if you've you know I've spoken to
him at length. He's
>> an incredibly impressive dude. Just in
terms of like he's a really smart guy
who knows a lot of stuff. Um you have a
state senator Mallerie McMorro um who
has been kind of like a I would say like
a charismatic upandcomer in national
politics even when she was a relatively
obscure state rep.
>> Yeah. Starting with this big speech he
gave after being accused of being a
groomer. Yes.
>> So, I want to be very clear right now.
Call me whatever you want. I hope you
brought in a few dollars. I hope it made
you sleep good last night. I know who I
am. I know what faith and service means
and what it calls for in this moment.
We will not let hate win.
>> But she also has good like good video
content.
>> Yeah, she's [clears throat] very
charismatic. you know, like a year ago
if I were doing this, I'd be like
Mallerie McMorro, like one of the big
attentional like emergent attentional
stars.
>> And then you have the person who I think
there's reporting to indicate that I
think and it's probably true that Haley
Stevens who's a sitting uh congresswoman
um who is I think probably the
establishment choice to see was
recruited by the establishment in part.
Um, and what's happened is she has not
taken off and she's not of the three
candidates, whatever you think about
Haley Stevens issue positions, her
qualifications, whether she'd be a good
senator, like I think she's the least
potentially gifted of the three.
>> Um, and I think the polling indicates
that right now Abdul Elsite is probably
in the lead. He's gotten a huge amount
of benefit from
sort of the the the Bernie faction of
the party. Streamer Hassan [Â __Â ] who did
it came and did a a rally with him which
was both controversial but got a ton of
attention. And in a first pass to post
again first pass the post primary split
field. What do you have to get? You got
to get 30% 35% of the vote 38% of the
vote. So I want to talk about this
primary because first in one way Abdul
said is like the opposite candidate from
Graham Platner, right? He he is
attentionally capable but he is not a
outside the institution, right? Like
he's a guy who he taught at Columbia,
>> the road scholar.
>> Road scholar.
>> He's like the ultimate brass ring of
credentiing in the American meritocracy
is worn on his hand.
>> Yes. Uh he has run before and lost. He
when people talk about candidates who
have wanted to be in public office for a
very long time, he is one of those
candidates.
>> And if you like look at the polling in
this race, you look at Poly Market or
Kelsey in this race,
>> you can see that he did not walk in and
start dominating it, what happened was
that he started centering
Israel and Gaza. Hassan [Â __Â ] coming was
part of this and the the role per played
in this to me when the way at least I
observed it happening. It's not that it
was Piker's endorsement or something
that mattered. It's that per himself was
so controversial that outside groups
like Third Way and then the other two
candidates attacked.
>> Yep. And in attacking they centered
Israel and Gaza which turned the like
Israel and Gaza is like an attentional
superconductor.
>> Yes, it is
>> right. It is like no other issue with
the exception maybe Donald Trump himself
in American life and for an engaged
Democratic primary electorate
>> Abdul Aliad is more on the right side of
that issue.
>> Yes. And so I I think you're saying
something that's going to be very
important about attentions like there
are certain issues in any moment like
his background the way I came to know
him as a political figure is Medicare
for all.
>> Yeah.
>> Right. he emerges in politics, you know,
Bernie Sanders guy and like like his
whole thing is Medicare for all and like
he still believes in that and
>> and from a healthare a public health
>> from a public health perspective but
what has happened here is that there
like a lot of attention on Israel and
Gaza and it has become like the defining
issue and and Michigan obviously very
big Arab population right so
>> and also the Haley Stevens component of
this right because I mean we should we
should give the backstory here which is
that
>> you [snorts] know Haley Stevens primary
to Andy Lemon. Andy Lemon was was this,
you know, labor organizer
and very kind of
two-state solution Israel critical
Jewish lefty
>> synagogue president.
>> Synagogue president who was who had like
a ton of Apac money dumped on his head.
>> Yeah.
because he was insufficiently loyal to
the essentially the Netanyahu line and
Stevens knocked him off as part of that
effort. And the other thing I would say
is and I think this is incredibly
dangerous for the folks who spend their
time worrying about America's
relationship to Israel and defense of
Israel.
you have a situation in which you have
kind of stacked these different things
at top each other where it's like money
and politics, the establishment, the
failed status quo, the pro-Israel lobby
are all stacked at top each other and
very hard to disentangle. And so being
the populist insurgent against the
status quo,
your criticism as Israel, your criticism
of the war in Gaza, your views on that
put you across these incredibly salient
divides that sort of reach up and down
from the actual issue of Gaza. And
>> I I wrote a piece on this when all the
attacks were centering on [Â __Â ] and and
one of the points of that piece was that
it is going to be very very very
important to break the effort to
conflate
>> yes
>> anti-semitism and Zionism and it is
going to only become more important as
Israel's actual actions make anti-ionism
a more popular and
like morally compelling position.
position among progressively minded
people.
>> I mean, look, you can look at polling of
young Jews,
>> right?
>> Right. How many of them want a one-state
solution? It's pretty high now.
>> So, I will say also, and it's worth
playing this, I thought Abdul say
himself
>> had a very, very good answer
disentangling this.
>> What do you say to the Jewish community
who you're going to want to vote for you
about your positions on Israel, on Apac
funding, etc., uh and and how they
shouldn't feel alienated by a candidate
like you.
>> Well, Kate, I'll tell you this. Nobody
understands what it's like to be
discriminated against for how you pray,
like someone who gets discriminated
against for how we pray. And most of the
time, we don't ask how we pray. Most
people are asking, "What do you pray
for?" And I pray for peace and dignity
and basic goodness for all of our kids,
whether they're Jewish kids who are
neighboring a couple houses down from me
or my kids who are Muslim. And I'll tell
you that it's really important for us to
be able to differentiate between
Judaism, the Jewish people, Jewish
culture, Jewish contributions to this
country, which are vast, and Apac and
Israel. Those are two different things.
I, when I'm elected, will be the chief
opposition to what the Egyptian
government does. Now, my family
immigrated from Egypt. That doesn't make
me anti-Egyptian. That just means that I
want my tax dollars to be spent here
rather than sent over there to cement
the chokeold of a military dictatorship
on its own people. And I apply the same
exact principles to Israel. I don't want
my tax dollars being spent to backtop
backs stop apartheid and genocide when
they could be used to provide things
like glasses or healthcare or schools
for our own kids. And I worry that a lot
of times people want to use the the word
anti-semitism to spread to defend a
foreign government. And I think it's
just really important for us to
differentiate between those two because
I don't want to be held accountable to
what another government does simply
because I share ethnicity with the
people who live there. And I know the
same for my Jewish sisters and brothers.
>> I remember a sign that was put up in Los
Angeles. I saw a picture of in 2008.
It was on a lampost and it was during
the Hillary Iraq primary. And the sign
was a campaign sign and it had one
sentence and it said she voted for the
war. Mhm. And it was like that's all you
need to know. Like that vote for the
Iraq war that was the thing that was the
reason Hillary Clinton lost that
primary. ultimately there's a million
reasons and she came very close and talk
relitigated but that was the thing
>> I know a lot of uh particularly like
older Jews who will say to me I I don't
understand why get so much attention
>> right
>> you know look at what China's doing to
the weaguers or
>> and one of the things I I say I'm is
that they are making themselves a center
of attention right they they really
pushed hard to have America join them in
a war they've expanded the scope of that
war they have allowed just constant you
know in addition to Netanyahu saying he
wants now 70% of Gaza they have like
allowed and enabled and protected and
caused like a constant stream of
atrocities out of the West Bank you can
it is you can support what Israel is
doing but I don't think you can deny
that is going to come with a tremendous
cost and if you are not willing to have
Israel pay the cost of its actual
actions. I don't think you should be
supporting its actions.
>> I mean, let's let's talk about what
happened in the Israel Day parade here
in New York.
>> Uh in terms of attention
>> so you got this you got the Israel Day
parade. It's happened every year and in
in the context of New York, it has been
a kind of you know cross ideological day
of Jewish unity and solidarity. Now this
year it's controversial for reasons. The
mayor is not going to attend for the
first time uh in a long time. other
politicians will be there.
What happens in that parade? Bezel
Smaltric,
the most one of the most far-right
ministers who's in the Israeli
government, who is, you know, pushed for
along with Bengavir, the law to
execute people by hanging, who has been,
you know, proponent of the settlers and
>> more than that has put out a functional
plan for the expulsion of Palestinians.
what what I think it is reasonable to
call the ethnic cleansing of the West
Bank.
>> Yes. He shows up at the Israel parade
with a bunch of like also hardcore
extremist right-wingers. And they do
>> his attentional politics.
>> His attentional politics. And they do a
bunch of interviews. And he even says to
one of the interviewers, "I love this
parade. It reminds me of Jerusalem Day,"
which of course is like the far-right
parade that happens every year in
Jerusalem where like a very extremist
right-wing Israelis march through
Jerusalem in an act of like very clear
provocation.
>> Yeah. [laughter] like chanting
horrifying things
as a
>> but Smrich says this because he's
playing his own attentional politics
>> but you can't it's like so then after
that it's like well whose fault is it
that people are paying attention to the
parade.
>> Yeah.
>> You know and and you could say well he's
an extremist he doesn't represent he's
in the Israeli government.
>> He's got authority over the West Bank.
>> Yeah. It it actually drives me
completely insane. [laughter]
And it happens all the time in
conversations I'm in. But it it drives
me insane the effort to say that what
these sitting cabinet ministers in
Israel are doing is irrelevant or
they're controversial or
it is what it is. There is
>> they're in power.
>> They're in power. There's also there's a
southern expression I love this throwing
rocks and hiding hands
>> which I love. And there's just also I
feel like this this isn't the Israeli
government but APA pack and and sort of
groups around them and associated super
PACs. There's a lot of throwing rocks
and hiding hands. You've just played in
a succession of the most expensive
congressional races in history like a
set of record setting ones
>> where you have spent the money that have
made them the most expensive. That's
fine. It's America in the post Citizens
United era. People get to do that.
>> What you can't do is be like, why is
everyone focused on us? [laughter] It's
like you spent tens of millions of
dollars to knock people out. Like you
you could do one or the other. You know,
you you you play in these races. You
play in these races, but then you get to
be criticized for it.
>> All right. I want to move to Texas. And
I want to move to
>> Texas is so interesting right now.
>> James Telerico because I think he
he reflects maybe something different
than what we've been talking about. He
is the one case in which I think you can
really see an attentional superstar who
rose during this cycle
>> but did not rise because he was so far
left or so far right. He has I mean I
had him here on the show. It's a great
interview. People should go check it
out. He has bog standard progressive
politics. Now it is connected to a
beautifully articulated Christian moral
framework
but but he's somebody who has broken
through intentionally not by being very
far left
>> or very far right not by choosing a
highly controversial issue but actually
by
frontloading
a religiously rooted decency that in
part got him on Joe Rogan's
podcast
>> and became this signal that maybe he
could do something other Democrats
couldn't and win Texas. So, I'm curious
what you've made of him.
>> Again, I would start with the thing that
we've been saying about a number of
these people, including Platner and I
think Abdo say is that he's he's
charismatic in in again in the ancient
Greek sense. Um, and I think obviously
the the sort of pastoral tradition that
he's coming out of means that he's both
naturally charismatic and also has
access to a set of rhetorical tools that
have been developed literally over
thousands of years [laughter] to grab
and hold people's attention. Right? So,
I think that's a huge part of what's
going on. And again,
I think that connects to this Back to
the Future theme that we keep coming
back to, which is like you can't just
raise money and run ads, right? If you
want to be successful, you got to have
something going on about how you grab
people. And he clearly has that. I think
you're totally right that he's a unicorn
in that it's not connected to that kind
of populist message. In the same way he
is a I think a populist and I think he's
very much framing himself as a sort of
insurgent outside the status quo but
he's not
>> he's really not relying on any kind of
us versus them framework. Um I mean he
does a little bit of the billionaires
but but it's rhetorical flourishing.
>> It's it's not the core in the way
platner and platner is like
>> that is platner's thing. It's what comes
out.
>> This guy is a former president of his
college democrats.
>> Exactly. [laughter]
>> Like he is a different type. He is a
person who has wanted to run for He's a
Teach for America kid,
>> right? He's not
>> such a great
>> person who has been failed by American
institutions.
>> He is not a person who you feel harbors
a great anger
>> at the Democratic establishment. you
know, he's a state representative
>> and and I think that's an interesting
dimension of him, but he also has a
quality that Platner does in a different
way, which is that while I don't I'm not
saying he was cast in the sense that
somebody came out and found him the way
they came out and found Platner,
>> he does look like what he is in the same
way that Platner looks like what he is.
I mean, a lot of people are oyster
farmers or lobstermen,
>> but they don't like you wouldn't see
them on the street and think, well, you
definitely spend all your time on the
water,
>> right? Yes.
>> And like you know Platin looks like a
seaman.
>> Yes.
>> And Telerico like you would cast him
>> as a pastor
>> to play the idealistic young pastor
>> like rooting out corruption.
>> Yes.
>> In a complicated church.
>> Yes. Exactly.
>> Um he just has the whole
>> you could put him in a scene and there
will be blood.
>> And he Right. Exactly. And he rises you
know by
running his social media strategy which
you know eventually gets him on Rogan.
And I think that he also reflects this
yearning people that I think is really
powerful and now is underplayed which is
not just for populism or radicalism or
even inspiration but in the Trump era
for decency.
>> Totally. And there's a yearning for
public virtue which I think is a sort of
funny inversion of some of the politics
of our you know our youth.
>> I talk a lot about virtue on this show.
>> Yeah. And I'm thinking about a lot about
virtue. I think that's partly the
experience of Trump. It's partly that
I'm a middle-aged dad with three kids
and I think a lot about moral
instruction. Um, and
particularly a moral instruction in a
world in which like the most powerful
and famous figure in the country is a
moral degenerate. The other thing I
would say is there's these different
there's different kind of vibratory
levels that
different coalitions play on. And I do
think that like the appeal for
connection,
brother and sisterhood, solidarity,
unity, you know, that was the thing that
Barack Obama was able to marshall.
[snorts] And that's still deep in the
progressive soul. I think I think it's
deep in the American soul. [snorts] It's
the not what Donald Trump Donald Trump
is totally incapable of playing in that
register. I think the Republican party
increasingly in his era is incapable of
playing that register. And and the last
thing I'll say, and I think this this
applies to John Oaf as well.
>> Where we're going next.
>> Oh, good.
>> Uh in when you think about like what's
the opposite of Trump?
>> Mhm. [clears throat]
>> One typology of the opposite of Trump is
a nice young man.
Like what's the opposite of Trump? It's
like a nice young man. James Rico is a
nice young man.
>> Let let me hold before we go to John Of
and and the different Obama registers.
The nice young man, the what it means to
be nice, the weakness of being nice has
been the main form of attack. The Paxton
campaign has decided to unleash
>> like low ti tofu telerico taperico which
now the telerico campaign has talo
shirts. I think that one was a a Paxton
mistake.
>> But but the the weakness they think they
have sensed
is that people want strength.
>> Yeah. and a nice young man
who wants you to like him
and speaks often of his own humility and
has a vegan girlfriend
is not strong enough for Texas.
>> I mean that's a charitable version.
They're calling him the fsler is what
they're doing. I mean I mean that you're
giving a charitable version of what the
actual
>> Well, and I mean and and actually quite
literally like you know you have Steven
Miller saying the first transgender
candidate, right? You know he's a queer.
It's very schoolyard all of it.
>> Yes. Um when we take a step back just
like cruelty versus kindness. They're
really they're really playing into the
campaign Taller Rico wanted to set up. I
I once heard somebody around the the M
Donnie Cuomo campaign be like they both
got the exact
antagonist they wanted.
>> Yeah, that's a great point.
>> Right. And it just turned out mom Donnie
was right about which antagonist he
wanted and Cuomo wasn't. I
>> in terms of that race and who's making
the right tactical calls. We should just
take a step back and say, you know,
Texas is Texas for a reason. And if you
run a moderately competent campaign with
a moderately competent candidate, you
will win by five points. [laughter]
>> Like, as a Republican,
>> as a Republican, it's just structurally
there. So, you really got to screw
things up,
>> if not more than five points.
>> Yes. I mean, 10 10 to five, right? You
run a bad campaign, it's five. You run a
miserable campaign like Ted Cruz did in
2018, in a really, really good year for
Democrats, you win by two. What I would
say is about Paxton is that he's kind of
the worst of all worlds in this way,
which is that Ken Paxton is someone with
a lot of baggage. He was uh impeached by
a, you know, supermajority Republican
state legislature for corruption. He was
indicted for securities crimes, although
not convicted. He was also not convicted
on his impeachment. His wife recently
divorced him for what she called more
biblical reasons. There were a number of
his ex-staffers who came out with a a
statement where they talked about um
just how awful he was as a boss and in
his public positions. I've covered Ken
Paxton a ton in my journalism career.
You don't hear him talk that much. This
is not a super charismatic guy.
>> Yeah.
>> He's got all the baggage and none of the
charisma. It's a weird combination of
things, but he's there's it's not like
there's some amazing magnetism on the
other side of it. So
if you were setting up the worst kind of
candidate in this era who's got the kind
of all the negatives of sort of
high-risk attentional strategies and
none of the positives, it kind of is Ken
Paxton. Yes. But this is where I think
there's like just something genuinely
interesting about Telerico because he to
me shows
there's actually a lot of pathways in to
breaking out intentionally. It's
generally interesting that Telerico was
able to beat um Jasmine Crockett who is
also like big MSNBC figure. Jasmine
Crockett big on viral video and is not
super guarded and talking pointsy, you
know, that that and I think that's a
good attribute and it, you know, he beat
her in that primary,
>> but it it goes to show I think that
there's probably a lot of different
angles,
>> yes,
>> that you can play here. I think one
thing that these platforms sniff out and
I don't know why but podcasting video
etc. I think they sniff out
inauthenticity that in a way that was
not true when you were giving quotes in
newspapers or going on meet the press or
being on the nightly news. I think
actually inauthentic figures could do
perfectly well there. Somehow
institutions to go back to what we were
talking about institutions don't care
about authenticity. They actually want
you to change who you are to conform to
what they need.
>> Yes.
>> But these sort of anti-institutional
spaces
>> they do. Yeah. There's something about
them where people I always feel this
when people on the show. The first thing
the audience can sense is
inauthenticity. The first thing they can
sense is you not telling them what you
really think.
>> Yeah. And you got to be that I think
that's such a good point that you have
to be
you have to be some version of your
actual self to figure it out and to do
and to do it right. Rahm Emanuel is not,
in my view, likely to be the Democrat's
2028 nominee, but his somewhat unlikely
presidential campaign is going to do
better than I think people realize it's
going to do in being a sort of force in
the primary because he is fundamentally
himself.
>> Totally. Yes.
>> In all places.
>> Yes.
>> And so that allows him to just sort of
attack and run plays and be compelling.
>> And also he's got the to go back to the
risk calculation, he's got nothing to
lose. He can say yes to everything
>> and he's a high-risisk personality.
>> Yeah, he's got a high risk personality.
>> He's an unusual highly institutional
figure who [clears throat]
>> very high risk.
>> Has very very very high risk appetites.
>> Um speaking of 2028, uh I we talked
about AOC a little bit ago and I think
she's one of the big figures here, but
what have you made of John Oasus
emergence
>> as uh like a a cross ideological 2028
dark horse? person who I've been talking
about for a while but Hassan [Â __Â ] is
talking about you know the Madag
Glaciius is talking right like you know
Michelle Goldberg just did a great piece
on him there's something interesting in
in what people are projecting on to John
Oaf I have been jokingly calling him in
our team Slack the Leisan Algib uh which
is a Dune reference to to the like
[laughter] the the the you know the the
Shalamé figure who is essentially the
kind of chosen one right the the
foretold old prophet. This is a joke
just to be clear. And the reason that I
use that is
>> Jewish Kennedy man.
>> There is something about
the the way that he is performing
his candidacy, the social media videos
that putting out, the fact that he is
very conventionally handsome and young
and could be in a movie like AOC. He's
very controlled in his media.
>> Yeah. He's not playing a volume game.
>> Not playing. I don't see him on podcast
interviews right now.
>> No, not playing a volume game. I think
that he has figured [clears throat] out
a way in a broadly palatable ideological
fashion to leverage a populist moral
critique of the rot of Trump that can
appeal across the different Democratic
factions, which is important,
>> but also he's running for reelection in
a swing state and is right now polling
very well. We'll see what happens. But
if you back up a couple years, if I said
to you in 2024,
which of the or 2022 or whatever, um,
which of Georgia's Democratic senators
is everybody going to be talking about
in 2026
as a 2028
savior? I think the answer would been
Raphael Waro,
>> 100%.
>> And instead, Osaf,
>> yes,
>> is the one people are talking about. And
and I was looking at Raphael Waro's
YouTube page cuz he's doing content, but
it doesn't have any of the visual
grammar. One thing that, you know, you
see in a Mi, you see in a John O, you
see in a James Terrio is we this is not
just a like a an age of algorithms. It's
visual,
>> very visual. And you know, you'll see
Waro and he's like talking in, you know,
the Senate press conference setups and
he's just like in front of American
flags and and OFF they figured out you
you know the clip like immediately when
you see it and OV used to be a
documentarian who did documentaries on
international corruption, right?
>> So there's a background here. This guy
actually knows how to create TV.
>> Yep.
>> About corruption. Y
>> but there's something really interesting
to me about yeah first the scarcity the
the creating want this who is John O
this building anticipation
um plus this figuring out of a visual
grammar
>> that's distinct and wholly your own
>> and looks like Obama
>> yes it does look like Obama
>> looks like it's also the hero shot
>> it's always a hero shot which was a
constant you remember there's an
>> you got to be skinny for that to work I
just want for anyone else who's taking
notes out there in production you You
got to be pretty thin for that hero
shot.
>> There was a great the hero shot being
this sort of 3/4 upwards angle
>> and otherwise you get a lot of chins.
>> Yeah, you get a lot of chips.
>> And there was this great onion article
on Obama uh something like Obama
accidentally stares too far into future
[laughter]
>> because he was he was very good at this
>> and the off shot is always
>> it's always like this like he doesn't
seem like he's looking at a crowd.
>> He's looking past the crowd. [laughter]
>> No, you're right. And I do think it's
true that kind of visual branding is so
interesting. There's one other dimension
of Osaf that I think is really worth
mentioning in terms of 2028 um and which
is that he's Jewish.
>> Yes.
>> And and a genuine Israel critic. to see
this is so I think
to go back to what we were saying about
that Michigan race
there's no way of getting around the
fractures in the party on Gaza Israel
perceptions of anti-semitism perceptions
of undue influence by the Israel lobby
like
the coalition contains both elements
and someone's going to have to figure
out how to thread that needle. And if I
were if you were asking me what that
person might look like, I would say the
first Jewish nominee in history who is
also a critic of Israel would be one
recipe to thread a very difficult needle
for the the coalition.
>> Yeah. And the point here is that OV has
substance on this. So he early on sent
onto a Bernie Sanders letter that I
think only had 19.
>> Yes. Very like w with a small group. It
was a small group
>> that was against sending more arms y
>> to Israel given the level of
humanitarian devastation that was
currently being inflicted by Israel upon
Gaza. Um you my colleague Michelle
Goldberg had a great profile of him and
you know she she mentions like aar's
piece which is like the liberal Israeli
newspaper saying well this position is
going to make it much harder for Asaf to
win in in Georgia and no it put Osaf in
position to actually navigate this in a
way the others are going to have a lot
of trouble with. Yep.
>> Josh Shapi is gonna have a lot of
trouble here is already having a lot of
trouble here.
>> And you know but if you go too far to
the other side you're gonna have Right.
you're gonna need somebody who can
represent both sides of the divide at
once.
>> And Of who is one centering on a
corruption story,
>> who is two centering on a he moves a
corruption critique into an argument for
liberal pluralism.
>> Yes.
>> Right. It's sort of a populist critique
with a liberal pluralist answer. Right.
Talks a lot about values, talks a lot
about being rooted in the civil rights
movement. um and then is able to
navigate this dimension of the party's
schism.
>> He's also done something on corruption
that I have struggled to do and I don't
know if you felt the same way.
The corruption is so overwhelming and
and you can hear in my voice right now
like so
it leaves me speechless. It's so brazen.
It's so insane. Every single day I
discover some new story that is like
would have been the end of any other
politician I've covered. Assaf has
figured out how to tell that story very
very well. But one reason is that he
often he moves it to be as about Donald
Trump and also about the Democratic
party also about the existing
institutions. Right?
>> See I get why people voted for him
>> because even before he came on the
scene,
America had the most corrupt political
system in the Western world. It's been
running on corporate money, secret
money, billionaire money, both sides,
>> and it's worse than ever now.
Citizens United was the worst court
decision in modern American history.
[cheering]
[applause]
And and when members of Congress aren't
begging for money from lobbyists,
they're trying to dodge getting carpet
bombed by these super PACs. And see,
this is why nothing works for ordinary
people. It's not because of woke college
kids or trans students or because there
are interracial couples in serial
commercials.
It's because the people's elected
representatives don't represent the
people. They represent the donors.
There's a credibility. He's very careful
always to do this, which again is
another Obama move. Obama would always
include an argument from the other side
in the argument he was making.
>> Always.
>> Always. It was
>> people say,
>> "Yeah, right." And he does that, right?
You know, both sides. and he's very very
careful to make this a critique of the
system itself
>> of which Donald Trump is taking
advantage of it but is not its
originating costs.
>> Yeah. Yeah. And I think that's also part
of again it does help to I' it helps to
be getting your reps before the Georgia
electorate.
>> Yeah.
>> You know it's like comedians.
Politicians are like comedians. You work
the room. You see where your laugh lines
are. you you work different rooms, you
work larger and larger rooms, and the
room matters a lot. And what you the
feedback you get from the room is it
matters a lot. It helps to be in a
context where the room that you're
working is a Georgia elector. I I think
this was true of Bernie Sanders in in
[snorts] Vermont where, you know, he
only got to where he was after many
failures, many electoral failures, many
years in the electoral wilderness by
figuring out how to talk to the median
Vermont voter who was not a committed
ideological socialist.
>> It's why Barack Obama was as good as he
was because he was a black politician
who had to work white rooms.
>> Yeah. you know, and he's talked about
that how much he had to do in, you know,
to win statewide in Illinois to to win
in these rural areas where people were
very skeptical of a person named Barack
Hussein Obama
>> in 2004.
The the other thing that I think is
worth touching here, one thing I see
among the Democrats right now is they're
all competing to prove they're the
fighter
>> and relatively few are working in the
more inspirational side of the
tradition. Mhm.
>> That you look at Newsome, you look at
AOC, you look at um Pritsker, right?
Like they're all like, "I am your
brawler."
>> Mhm.
>> Right. I will rip their throats out for
you. Um and Osaf, even though we sort of
attacking corruption, he is
>> not in that mode at all.
>> It's a different register. There's a
there's a type of Democrat
who even if they have learned to
suppress it,
their fundamental feeling at all levels
is a disbelief.
>> I can't believe this is happening. I
literally happening that anybody could
like this guy that these things aren't
sinking him
>> and he is formed in races
>> exactly where that
>> where that is not a register that
>> works and you cannot
>> a lot of Democrats have to kind of
abstractly come to the view that there
are people in this world who like Donald
Trump but they don't know any of them.
>> Yeah.
>> And if they do they maybe cut them out
of their lives,
>> right?
>> And that is not Yeah. John O's world.
>> That's that's what I mean. So he's
formed fully he's formed fully in an
environment in which the appeal of Trump
and Trump's power over the electorate
and Trump's power over specific people
that are that he has to win over or
whose family members he has to win over
is present from the beginning and I
think there's something really useful
and powerful about that for just again
how you train
>> but if you look at polling um and if you
particularly now look at the prediction
markets polling Kla Harris has a lead. I
think people are skeptical that lead
will lead to primary dominance, but I
guess we'll see if she runs. But if you
look at prediction markets, the lead is
Gavin Newsome. And we all knew Gavin
Newsome wanted to run for president. I
would say six years ago. I was pretty
dismissive of how that was likely to go.
You know, handsome white guy with a
bunch of scandals from California was
like not the
>> not what the Democratic party seemed to
be looking for.
who he is in some ways has changed or
actually in some ways maybe come closer
to a a core of him.
What do you think about the way Newsome
has maneuvered himself
into one attention capable in a way he
wasn't always but two into I think it is
the fairly wide consensus right now that
he is a Democratic front runner for
2028.
>> Um I think I have complicated feelings.
I mean, I think that there's some part
of me that just thinks
governor of California is tough.
>> A a tough thing to do to to win national
to be the president. Of course, New York
real estate developer is also pretty
tough, too. So, what do I know? Um, yes,
I think that I think the the choice he's
made intentionally is the mo one of the
most interesting, which is he was always
a charismatic guy, but he was not he has
chosen omniresence.
>> He's chosen to say yes to everything.
He's chosen to go everywhere. He's
chosen to host his own podcast. He's
chosen to host his own podcast.
>> He just had Ashley Sinclair on it. They
had Ben Shapiro on not long ago. He's
doing things you would not expect.
>> Exactly. And I think it has produced a
comfort
that is really really useful in the
world that we live in. I think there's a
question of both what the Democratic
primary electorate wants and what the
general electorate wants in relation to
Donald Trump. And here's what I mean by
this. You were talking about like being
a fighter.
And I think there's a little bit of
Freddy Hampton said, you don't fight
fire with fire, you fight fire with
water. And there's a little bit of a
question between do you want to fight
fire with fire or do you want to fight
fire with water?
And the our fighter version, like our
brawler, our Trump essentially, which I
think is appealing to some people in the
Democratic electorate, is sort of the
mode
that some Democratic politicians have
gone and in some almost sort of parotic
ways that Nuome has gone by doing the
whole like Trump shtick online. Okay,
but let me complicate this in one way
because it's why I find Newsome really
interesting
>> because he is doing more than that. I
agree. Yes,
>> there are two things. So, one is the
number of reps he's getting, places he's
going. I mean, you and I just saw him at
the CAP ideas conference. He's just
gotten better.
>> Yeah.
>> He's gotten better faster than the other
half. Uh but the other thing
I think a really big problem Democrats
have faced since Obama is about
describing a kind of unity that we can
find as a country, a way of living here
together despite our disagreements,
despite our history, despite our
differences. And Bill Clinton did a lot
in this register, right? He, you know,
road scholar but poor Arkansas boy, you
know, new south.
>> Yep.
>> Obama, I mean, the master
But because he was a master of this
register,
>> he somewhat destroyed the ability of
anybody else to use it. Because if he
couldn't achieve it,
>> right, that's a good point. If what the
Obama era cashed out into was Donald
Trump and the division and dissolution
of like the shared moral and democratic
framework we had, then to speak like
Obama did in ' 04, to speak like he did
in '08 becomes naive. Nobody's going to
believe you, right? But the weird thing
Nuome is doing is containing this these
two opposite ideas on himself,
>> which is one like I'll be your brawler.
>> But two,
we will just disagree honestly and in
public.
>> Yeah.
>> And continue the relationship with each
other under those terms. You know, he'll
talk to Charlie Kirk, you know, before
Charlie Kirk was killed. He'll talk to
Michael Savage. He'll talk to Ben
Shapiro. He'll go to the left. and and
Newsome is sort of it almost seems to me
making this argument that is not that we
can live here together in some way where
our differences dissolve. [snorts] It's
that our fights with each other can be
productive. Yeah. I mean I think that's
I hadn't thought of it in those terms
before. It's a very ezrainist
[laughter] approach. I do wonder
whether there's also a kind of
incoherence in that
>> narratively that makes it a little
difficult to pull off.
>> I don't think he's been able to
synthesize them yet. I'm not sure you
can. It's why I find his campaign very
interesting.
>> He he'll often talk about the the place
right now in his rhetoric that falls the
most flat for me is he'll start talking
about they need to be a repairer of the
breach, right? A repairer of the breach.
It's biblical line,
>> right?
And you don't feel it like you don't
feel how he's going to repair the
breach,
>> right?
>> I want to end here on the big
intentional campaign that kind of ended
in failure, which was Spencer Pratt in
Los Angeles.
>> Cuz if you were online, it was like this
former reality star is coming out of
nowhere. He's got the greatest ads. You
can't be on X for 5 minutes without
seeing something from him. You know,
he's going to, you know, maybe win 50%
in the runoff. maybe, you know, maybe at
least make the runoff, but then it
didn't pan out to anything. He
underperformed Donald Trump.
>> I think and I think it's a great
counterpoint to many of the theories
I've beenosing. So, I'm glad we're
talking about it because
I mean, it was a very successful
campaign attentionally. I do think
there's something going on. We should
just say there's something going on with
X right now under Elon Musk that is a
little distinct to that platform which
is that it's become
a kind of hermetically sealed hot house
of insanity that when you enter it when
you're not in it all the time you enter
it you're like you guys are nuts and
that's exactly the way many people felt
about like what we might call kind of
peak woke Twitter. So part of it I think
is a product of how much that was an ex
candidacy.
>> Yeah. There's also a question of what's
real there, right? What's being clip
farmed? Totally.
>> What has a lot of bots pushing it?
>> But the other lesson I think here, it is
never going to be the case that
attention is the entire story.
>> There has to be something else
happening.
>> And I think with Pratt, there was
nothing else happening really. There was
no reason for that man to be mayor.
First of all, why that guy? I [snorts]
do think
the Pratt campaign to me really is an
object lesson in what X is at this point
that I think would be very useful for
everyone to internalize because you and
I both remember back in the day when
people would say Twitter is not real
life. [laughter]
And weirdly, I think that's even more
the case now under
the algorithmic empire of one Elon Musk.
I think one of the greatest advantages
Democrats have going into 2028
>> is not being there
>> is that Elon Musk has control of
Twitter. I think people think of this as
a problem for Democrats. the opposite
because something to that
>> must warping Twitter towards a a
hardight conspiratorial
hermetic nature and in the way that when
Democrats had dominance over Twitter
when liberals and progressives and
leftists had dominance over talking to
each other
>> they convinced themselves of a bunch of
ideas that were politically lethal
>> but they didn't understand that because
where they were it's like to have normie
opinions was politically lethal that's
how it is for the right now on Twitter
and JD Vance is there and all of their
staffers are there whereas like like the
liberals and Democrats and leftists are
are split and broken across different
platforms and that is genuinely an
advantage.
>> I have come to this exact same
conclusion.
>> Yeah. Like Twitter it's like it's a kind
of a curse, right? It makes you feel
very powerful
>> and you pay for it.
>> Yeah.
>> Let's end there. Always our final
question. What are three books you
recommend to the audience? Um, so I'm
going to spare you my all my reading on
Italian history, which I think is
probably not particularly relevant. Um,
I read and loved Ben Learner's newest
transcription. I will say as someone who
went to Brown and uh, he was in my class
there and I just went to my 25th reunion
with Kate who I met there, it had a
particular potency for me that may not
have to the general audience.
>> I recently read, and I can't believe I
had never read this book, but uh, I read
The Godfather,
>> the original novel by Mario Pusu. It's a
combination of some really weird and
truly awfully misogynistic stuff, but it
is incredible how good that book is in
some ways, and also it kind of makes you
understand why the movie is a
masterpiece. Like, I didn't quite
realize how faithful the movie was to
the original uh uh source material. And
the last [snorts] one is a new novel
that I just am about halfway through uh
through uh someone else that I know,
Courtney Mom, called Allan Ops Out,
which is a great kind of uh really
insightful searing comedic look at a
Greenwich advertising executive who goes
to live in the Playhouse in his
backyard. Chris Hayes, thank you very
much.
>> Thank you.
[music]
>> [music]
>> Hey. Hey. Hey.
Ask follow-up questions or revisit key timestamps.
The video features a conversation between Ezra Klein and Chris Hayes, focusing on the changing dynamics of attention in American politics. They discuss how candidates are increasingly 'cast' for roles to maximize charisma and attention, the risks associated with institutional versus non-institutional candidates, and the challenges of campaigning in an era where social media and viral moments play a central role. Specific examples like Graham Platner, Abdul El-Sayed, James Talarico, and Jon Ossoff are analyzed to illustrate these points, highlighting how attention is a crucial political resource that can either propel or doom a campaign.
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