[Music]

there's a reason no one makes videos

like me because no one wants to live the

life I live or be in my head they they

would be miserable are you

happy

um I I'm going to be honest so far more

unhappy than happy well has it ever

crossed your mind to quit YouTube as a

whole oh yeah of course really yeah are

you oh

boy Mr Beast Mr Beast Mr Beast he is the

biggest YouTuber on the planet and he's

building Empires I mean is there

anything this man can't do your business

Empire is much bigger than most people

realize yeah I mean I'm only 26 and we

have the largest YouTube channel in the

world and Beast games is going to

shatter some pretty crazy records and we

do nine figures and feasts but a lot of

that stems from being a very confused

child that's not fitting in that feels

like a freak plus I really wanted to

take care of my mom because when I was

11 we literally went bankrupt and lost

everything luckily it worked out and

it's because I'm really good at

obsessing over one thing more than

anyone else on the planet like us 10

millions of dollars zombies games but

it's about making season one as good as

possible and I just really love solving

complex problems like how many kids do

you think are in child labor in West

Africa just on Coco Farms it's 1.5

million and so with febles we were

trying to get over a million kids out of

child labor but the ironic part is the

more I help people the more I get like

I've read over 5,000 messages telling me

to kill myself I mean there's definitely

times where I would cry but if my mental

health was a party I wouldn't be as

successful as I am this is the price you

have to pay but when is enough enough

honestly

this has always blown my mind a little

bit 53% of you that listen to the show

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much

[Music]

Jimmy we've really just only met and you

are already to me a bit of a Rubik's

Cube okay in so many ways and I've been

trying to piece the pieces together to

understand the the uniqueness of you

because you're so unbelievably unique we

just drove over here in the car and

hearing you speak about the way that you

view life and speaking to you yesterday

on the phone I've I've interviewed

hundreds and hundreds of people and I've

never ever met someone who has the

perspective on life that you have you

you are truly

unique what do I need to understand

about your earliest years to understand

who you are oh boy um yeah my earliest

years

I I'm just stubborn man I just never

give up I mean there was there's no

world where I ever would have quit I

just I I mean we're just jumping right

into it it's a great no intro or

anything just boom this how you hold

people um when I was 11 I just said I'm

going to be a YouTuber I'm going to die

trying and I meant it and there was like

even if no one still watches my videos

to this day I would still be going um

and so people hate it but I'm just the

most competitive stubborn person you'll

ever meet and I just never give up where

did that come from I have no idea to be

honest it honestly it feels like it was

just in my DNA and my bloodstream my Mom

hated it growing up we'd always argue

and like you know she has this thing

where like once Jimmy sets his mind to

something he just never stops and it

would always piss her off CU when it was

YouTube and she wanted me to be studying

or things like that but I really don't

know it's it's just always been how I am

and I think a lot of people have these

weird Tendencies and they tend to like

try to like uh unlearn them and like I

had phases in my life where I was like

am I too extreme like people are very

intimidated by me because I just am so

obsessed with work and I'm so Allin and

like is this like unhealthy should I try

to be more like a normal human

especially when I was a teenager it's a

lot easier it's funny when when you're

making lots of money it's like admirable

it's respectable it's like look those

are traits we want but when you're not

successful you know you're a lunatic

when you have all these traits and so

back then I'd occasionally be like man

like should I try to be more normal but

I just could never do it anytime I tried

to I mean i' I've mentioned this before

but one of the like things that like I

have a memory of that like really is

burned in my brain is like people one

time like a high schooler told me when I

was in Middle School like all you do is

talk about YouTube like do like know how

to do anything else like like you're

just like a freak and I tried to like

watch South Park you know cuz that's

what a lot of people in my school watch

to fit in and I just couldn't I was like

this is such a waste of time I don't

like I could be working right now and I

tried to do all these things to like fit

in and I eventually just like stopped

talking because I just didn't relate to

anyone and um people used to call me

mute like one of my teachers literally

asked like if I was mute like cuz that's

how little I spoke because no one in the

school I went to was entrepreneurial or

one to build businesses and I just

didn't want to do anything else and um

yeah eventually I started to succeed

found other lunatics and now life's

great but you know I like to tell the

story when I'm on podcast because if you

have a younger viewer who's in that same

spot you're not the problem it's your

environment and you just got to put

yourself in a better environment what

about your parents mom and dad you talk

about your mother a lot yeah um no I I

don't I didn't get it from them what

what influence did they both have on you

um well I don't really talk about my dad

much that's you know a long story don't

need to get into it but my mom

honestly it was it wasn't it's great now

me and my mom have a phenomenal

relationship but on the come up it was

it was pretty rough because in 2008 they

were over leverag so we literally went

bankrupt and so they they you know had

properties that they used to get other

properties and then when everything

collapsed they lost basically everything

and so my mom was working two jobs and

you know barely getting by and so we

like I I didn't see her that much

because when I I was coming home from

school she was doing her second job so

it was a lot because she was a single

mom raising us she's working all the

time you know um my I don't talk about a

lot of this you know I have Crohn's

disease so I was very sick growing up my

brother also had issues as well and so

you know we're not the healthiest kids

in our teenage year she's just trying to

get by and take care of us and then you

know she comes home and she just has

this brat that's being annoying and like

I want to be a YouTuber and she's just

begging me sometimes she would literally

cry and beg me to do homework and I mean

I

was I was I was like I didn't I didn't

mean it in a mean way but I mean I even

one time I literally told her if you

want my my homework done so bad why

don't you just do it you know like

that's that's what I told my mom like

what am I doing I don't know like I was

just like I don't I don't care like I I

just want to be successful I want to

build businesses and so it was like

bless her heart luckily it worked out so

now I spoiled her she's great she has

her second home anything she could ever

one she has and so the first uh thing I

did was take you know start paying my

mom take care of her once I started

making money cuz she gave everything to

like get me where I am and I wouldn't be

where I am now but it was like it was

like me and her spoke different

languages when I was younger you know

she she didn't want me to end up like

them you know and you get screwed and uh

not have much money and like the path I

was going down was just basically like

oh I'm going to be a homeless drug

addict and like her brain couldn't

compute the world I saw and my brain

couldn't compute the world she saw and

it was constant friction who was looking

after you then if she was busy working

and you were at home and your dad's not

around who takes care of you uh I just

me and my brother we're just there I was

just making videos you making videos

what age did that start the videos I

started at 11 11 yeah so I I I'm 26 now

I can't really remember life before

YouTube like my earliest memories are

basically when I started making videos

you said earlier um you don't talk about

your dad much yeah

you don't have to talk tell me about it

but why don't you talk about the your

father much ah don't worry about it I

know your mom has spoken about him

before yeah and it was a bit of a

tumultuous relationship yeah exactly

they didn't have the best relationship I

mean that's a topic for another day

honestly kind of a sour way to start it

off but yeah it's my mom is great I love

my mom she used to cry asking you to do

your homework a lot of things she she

would cry because I wouldn't put money

away when we started making money she

would uh she thought it was too risky

and I mean the thing is nothing she uh

would say was unreasonable right looking

back at it she was perfectly reasonable

in what she was doing I'm just a

deranged lunatic and was way too

obsessed with building the business and

way too Allin um like it's very cute one

time she like when we had I don't

remember like some month or made like

100 grand and I'm like okay perfect now

I can spend 100 Grand this next month on

videos and she like took like 5,000 of

it and put it away for me in my own bank

account without telling me but in case

you know I ever went you know was

overleveraged or went bankrupt like they

did and um I found out about it and uh

she's like please don't take this money

just let me set aside anything stop

spending everything on videos and I was

like no this is perfect now I can spend

more like this is awesome thank you Mom

and like but to me I don't I don't

really feel risk like I if anything it

like Risk excites me and like I have

very high threshold for it um so yeah we

just we literally weren't communicating

the same language but I don't remember

what age it was but eventually after I

took enough risks and figured it out my

mom just said to me you know what I'm

going to trust you like I have faith and

everything got so much better after that

point when like she stopped staying up

all night worrying about me and worrying

whether or not I was making the right

decision when she's just like Jimmy I

trust you I know this you think about

this all day like I'm going to just

follow your lead and our relationship

has been you know perfect ever since

then if IID asked 10-year-old Jimmy how

are you doing what would what would he

have said uh 10 I don't know but if you

asked me at like 12 or 13 I probably

would have been like [ __ ] like no one

watches my videos I just really want to

be a YouTuber I um I gotta I gotta make

this

work why did you want to really be a

YouTuber because kids say that but the

extent to which you said it and the

focus that you had on that particular

goal of being a YouTuber CU there's many

things you could have focused on you

could have been a video game player

whatever whatever but YouTube is a

particularly interesting thing because

you're on camera people are seeing it

there's a metric which decides how

successful you are um was there any

element of the on camera part that

was helping to solve for like the

feeling of isolation that you you seem

to have at that time no Community yeah I

think it's more to do with just I I

found out that when I was at a young age

probably around 11 that there YouTubers

that are making hundreds of thousands of

dollars a year and I was just like oh

that's it like just the money yeah of

course because back back then we didn't

have money and I really wanted to take

care of my mom and and just my family in

general so it was like everything it was

like this is what I love doing I I've

never had as much joy doing something as

I do this plus I could see a path where

I could actually retire my mom take care

of her pay her back for you know all the

night she worked so long so we could

um live comfortably and things like that

so it's just kind of the thing is I've

one thing that irks me is when people

try to like put someone's motivation

into like one little bucket like we're

very complex creatures and like you know

you have a girlfriend I I I would never

say oh you just like her because she's

pretty but you like her because she's

pretty but you probably also like her

because she's smart you probably also

like her because you know she's fun to

be around she likes similar shows blah

blah you probably if we sat here for 10

hours you could probably give me a

thousand reasons why you like your

girlfriend so it's like it's very

annoying when people try to put why you

like doing a certain job or building a

certain business into one bucket oh you

just do it because of money what if I do

it because I like money and I enjoy it

and it's a way to do this and it's a way

to communicate with people and community

and these other things you know what I

mean and I think that's a common flaw we

try to do it's like it's not that simple

I think it's a lot of people can't

understand someone being so relentlessly

focused on something with the level of

like commitment and sustained commitment

that you've shown yeah and so and I

don't know how I I agree because it's

very weird like how like I have extreme

Obsession to the point where like I just

think about stuff the same like for me

it's much easier to think about

something 16 hours a day for seven days

straight than it is like to like gear

shift constantly I'm like really good at

just obsessing over one thing more than

anyone else on the planet i' if I were

to say what's my superpower it's that I

can just obsess endlessly about

something and I can just have the same

thoughts over and over and over and over

again it's it's very weird like it's it

was it was it wasn't like it was work

for me grinding YouTube for those 10

years or whatever where no one was

really watching it it's just like kind

of who I am it would have had to have

been a deep Obsession because you were

doing it when no one was really watching

or paying attention or really when the

platform was there was literally a day

when I was uh 19 or 20 where I got I

woke up joined a Skype call with my

friends and where we like were reverse

engineering you know why certain videos

do well or whatever and I remember that

call being over 18 hours long and then I

hung up went to bed woke back up the

next day and instantly got back like

call and pick back like that was the

level of like hours we were putting in I

mean I didn't know anything besides just

trying to make it happen was that

anything else that you showed that level

of obsession too so at that age no from

I would say from 11 to well 11 to 15 it

was a mix of YouTube and baseball but

when I turned 15 I got Crohn's and I

went from like 190 pounds down to 139 I

lost all muscle I had and so I was like

all right I'm not playing baseball in

college anymore so then I was like [ __ ]

it it's just all in on uh YouTube and um

and then up until really febles it was

basically just YouTube for whatever I

never thought I would find like this

kind of love for build like I thought it

was specifically video making but I have

found over like the last two or three

years just in general I just enjoy

entrepreneurship and I've been really

deeply loving getting like obsessed with

Feasta and other things and so which was

very weird like when I first started a

chocolate company it was like kind of a

side thing but the more I started to

work on it I got a lot of the same high

as I got when I was making videos just

in different ways and so now I'm like I

know way too much about the chocolate

industry I'm like it's pretty crazy I

never imagined I would have put the

thousands of hours I've poured into

building feals and so I think just in

general it's just I just really love

solving consistent complex hard problems

I think that's like what gets me out of

bed and like the harder the problems the

more exciting it is consistent hard

problems I want to talk about that and

also Feast tables but you mentioned

Crohn's disease there and a lot of

people don't know what that is and the

impact it has on someone's life are you

aware of it I am because I had a team

member that had it so um in order to

help support them at certain times when

they had to leave and stuff like that I

got a little bit more aware of what it

means and what how it impacts you but

could you give me your perspective on

that yeah so Cron's disease words is

when your immune system attacks itself

so uh yeah when I was 15 I just started

going to the bathroom 8 nine 10 times a

day not digesting any food because my GI

track is like literally just attacking

itself it's very weird your immune

system in your gut thinks your gut is a

foreign Invader and so it just starts

attacking itself which if you're just

using the bathroom 10 times a day not

digesting food it's why you drop weight

rapidly and it hurts like crazy because

it gets very inflamed and it feels like

someone's stabbing you in the gut with

Like a Knife constantly when it's really

really bad which is what I had so I lost

50 pounds which is crazy because I was

already relatively lanky um and we were

just trying different medicine and then

eventually I'm on a pretty extreme

medicine called Remicade where just

basically you n your immune system which

is why my voice sounds a little off

right now CU I just got the flu I got

covid six times I got shingles like I

get sick all the time because for me to

have my GI track stop attacking itself

we basically have to shut down my immune

system so I have like uh really weak

immune system so I just get sick all the

time like why I have like random rashes

and things like that so it's like it

pretty pretty brutal to be honest and

then it randomly flares up sometimes and

just makes you very sick very tired like

I just just live life on hard mode to be

honest like if someone like if you wake

up and you have energy like you're

already Leaps and Bounds ahead of me

like I you know it's it's makes things

way more difficult and so you still wake

up with some days where you don't have

energy of course which is really hard to

believe for someone who's so productive

for everybody looking on yeah it's you

just got to really love what you do I

mean and push through it it's uh it's

pretty brutal because then you compound

that with always being sick and I mean

yeah like I just spent four days in a

hospital in South Africa cuz I got the

flu and it just takes me a lot longer to

recover from certain things so um it's

brutal and that's where like if I didn't

work so much I would spend more time

researching Crohn's because surely

there's a better way to stop it than

just destroying my immune system and

ideally I don't do that deep into my 30s

and 40s so I see it as a little bit of a

Band-Aid but um you know I've met with

the top Crohn's doctors in the world and

so far they're like this is just the

answer and you're just lucky your you

know gut isn't attacking yourself um

so but I don't know I I feel like the

medicine they give people Crohn's is

kind of silly and there's got to be a

better way to treat it I mean the

ultimate solution is they just cut me

open and cut out a large part of my GI

track and then there you go but you know

it's I observed in the the team member

that I had that had Crohn's just a bit

of a mental roller coaster as well

because there's an certain

unpredictability to it exactly which

makes life oh it's even worse when

you're filming because you got this huge

multi-million dollar set and 200 people

waiting on you and you know sometimes

you don't know if you're going to have a

flare but you just got to go [ __ ] it and

just down some caffeine and crank it out

I got diagnosed with ADHD you did yeah I

got diagnosed with ADHD and it made me

think a lot about myself and the way

that I am it's not NE I'm not the type

of person to like embody the label or

think it really means much I am just who

I am have you um are you in any way

neurod Divergent uh I've been told Yeah

by Dr I ADHD I mean I'm not surprised

because I just sit and obsess over

things constantly but I think um I'm I'm

happy with however my brain is wired I

don't really care to change it um I I

like I said I think one of my greatest

superpowers is my obsession and I think

some people would view that as a

weakness but I just like if you just

think about solving problems three times

more than everyone else like you're

bound to come up with different

solutions that's one of the things you

mentioned earlier you you like solving

hard problems consistently when you

think back over the last 10 years of

your life and the the success you've had

solving some of these hard problems if

you were to like break it down into some

components of um that you've learned one

of them is Obsession that you've said

yeah what are the

others I

mean it's all the typical stuff like you

are obviously who you surround yourself

with and um luckily I just got around

the right people in my later teenage

years because I I feed off the energy of

the people probably around me it's so

obvious like I start to talk like them I

become interested in the things they're

interested in I mean this is all obvious

stuff I'm sure you've heard of billion

times so but you know just got to I

always have to be protective of the

people I'm around because whatever they

say is what I started thinking on and

that's what I started obsessing over and

you know um one of the best things that

happened with febles is I just reached

out to all the fastest growing chocolate

companies all the fastest growing snack

businesses and everything and just

became friends with a lot of the

founders and you know that's what would

have probably taken me eight nine years

to like solve you know after 18 months

you know was probably one of the top 10

people in the world when it comes to

running a chocolate company and

understanding deeply just because it's

just ch codes um what about detail

sweating the small

stuff one of the things that I saw I was

reading the this that handbook that was

laked on the internet and one of the

things I saw throughout that was this

real obsession with the 1% and the small

stuff how do you feel about this by the

way and all of that stuff I wrote that

uh with with some of my employees when I

was probably

22 so there are some things that I'm

like I read I'm like oh wow I was an

idiot but for the most part most of it

still stands the tested

um and I I do think it's very helpful

you know what's funny a lot of CEOs have

actually told me that they make their

employees read this um went around all

of our slack channels we we all read it

yeah which is funny because I'm like

damn I should make an updated version of

it so everyone uh but yeah the thing is

it's the the core Crux of it is like

extreme ownership and don't make excuses

and you know um people always yeah I

mean the damn I'm getting a lot of DJ Vu

from when I was writing that it was just

a different time back then too because I

just I had no idea what I was doing when

I was 21 22 and I just found that I was

constantly telling like teaching the

same or teaching people the same things

over and over again and it was always

just like take extreme ownership take

accountability like sure I guess it was

out of your control but it could have

been in your control if you just thought

through it more if you just really cared

and that's what I was just trying to

convey in it and the other thing that

comes through in this but also all of

your work is just this idea something

that I've learned from you just from

speaking to on the phone yesterday that

nothing is impossible yeah exactly and

watching Beast games over the last

couple of weeks but also speaking to

some of your team there's clearly this

through line with everything that you do

of like extreme what it appears to me to

be extreme ambition MH and it doesn't

appear to be extreme ambition to you in

the same way that it appears to be

extreme ambition to me yeah I mean it's

just I mean is does physics allow it

then yes it's possible it just is it do

we want to put the time in I mean it's I

I feel like people over complicate a lot

of things um and something you've

trained over time or have you always

thought that I think I've just H it's a

good question I've never I don't know

why but when people tell me I can't do

something I and I don't know where this

came from it makes me just want to do it

more to be honest if you tell me I

shouldn't do something that's fine but

if you tell me I can't then I just

everything in my body just wants to go

[ __ ] you I obviously can I just I don't

know if I should but I can and then I I

don't know it's like the the the thing

is like to go viral you have to do

something that's never been done before

I've told this story before of like you

know if you're driving down the road and

you see a cow who cares it's a [ __ ]

cow but if you're driving down the road

and you see a purple cow you're like

you've never seen that before and it's

something you weren't expecting you're

going to go holy [ __ ] and you're going

to go tell your friends about it you're

going to remember that you'll probably

even think about it randomly once every

couple years why the [ __ ] was there a

purple cow and it's like it's the same

thing just one was a little purple and

like you can apply that same like uh

analogy to ideas like when you're

scrolling through social media to find a

video to watch there's things that you

know have been done before you've seen

it's you know roughly similar to stuff

before you're just going to scrore pass

it you'll never think about it again

just like you'll never think about a

[ __ ] cow on the side of the road and

then there are ideas that are like the

purple cow idea which is what I try to

do which are things that make you go

what the [ __ ] I've never seen that like

I I have to click this or I'm not going

to be able to sleep tonight because like

why is this video no way they did this

right but those typically are very hard

and usually to get that purple cow

effect they've never been done before

and something's never been done before

there's usually a reason because it's

very [ __ ] hard so you just kind of

have to train yourself to like not

resent very difficult complex hard

original problems and actually run

towards them because those are the ones

that you know tend to have more of the

Purple Cow effect where people have to

watch it and viewership is very

exponential it's way easier to get 50

million views on one video than it is to

get a million views on 50 videos right

and so um and because it like kind of

goes exponentially and it's like you

know pretty winter take all in the top

videos like you just really have to lean

into that purple cow effect if that

makes sense makes perfect sense if you

if you were to distill then say we were

coming up with a new how to succeed in

Mr BEAST's production handbook now what

would be the the the top five if I was

applying for a job with you what five

characteristics would I need to

demonstrate to be successful you got to

be very coachable because whatever I

teach you today is going to change you

know a year or two from now always

learning always improving coachable um a

big thing for me is you got to see the

value in working here like you really I

just I don't this isn't like a a job

this is a career like if you don't you

know realistically see a world where

you're working for me in 10 years then

um it's pretty hard for me to invest

into you at the level I want like I'm

not I don't like training someone for

six months they work here for a year and

then I lose them what I like is I train

someone for a year and then I get nine

years of dividends on the back end where

they Crush at their job and I'm

constantly paying them more because

they're becoming more valuable at time

like that is like the eighth wonder of

the world is investing heavily in an

employee and then they stick around for

a decade you know what I mean it's like

there are some of my top guys that I

spent three or four years in the

trenches with training and working with

you know they're like Tyler who writes a

lot of my videos and directs them I you

know probably talk to him five six hours

a day every day for four yeah around

four years and now because I can't spend

a you he spends 100% of his time writing

the videos directing the videos obsessed

over that whereas I could theoretically

Max spend five % of my time so he's

going to naturally just [ __ ] on me on it

because he can spend way more time on it

and it's like so you know I have full

faith in him but the dividends that I

get off of him after all those years of

pouring all that time and effort into

him and now he knows exactly how I think

what I value that I don't even really

have to communicate with them sometimes

I can just show up to film and like I

just trust that it's good you know and I

have a bunch of people across all my

businesses like that that it's like

great and if you know in a world where

Tyler's still working here 10 years from

now I mean the amount of value out of

someone like that is UN fathomable it is

quite literally the eighth wonder of the

world for a business and it's like

that's what I want but you only get

those kinds of people they see the value

for you know working for you and so they

have to like deeply believe like the

more valuable I become to this company

the more I'll be rewarded and they like

actually want to dedicate their life to

the business so that's very important

because if I really don't get that Vibe

then it's not fair to both of us because

I'm not going to invest in you like I

should because I don't think you're

going to be here in 10 years and then

you're going to feel that and it creates

so uh coachable uh sees the value you um

obviously obsessed I I don't I just

don't like working with mediocre people

I I mean I really just can't stand it

it's the fastest way to make me

depressed um is if I have to work with

someone who's just not Allin and just

loves what they do um it's just a lot of

you know stuff like that that I'm sure

if you listen to like a Steve Jobs

interview or something that he talks

about it's just the the typical traits

obsessed coachable Allin sees the value

and what is the single worst

traits mediocrity I mean it's it's just

like cuz they're not bad enough where

you fire them but not good the problem

is like I mean and you see it in full

effect great people just love working

with great people they do and there's

something about being around great

people that pulls some kind of animal

out of you that just makes you want to

do more and push more and believe things

aren't possible and I don't know when

you put me around a bunch of other

successful entrepreneurs I just turned

into a different human than if you put

me around I don't know a bunch of people

who are just running small businesses

and don't really care and don't really

have much ambition I'm like two

completely different humans and you see

that same thing in full effect you put a

bunch of a players around more a players

they just build off of each other but

you like put two or three C players

amongst a bunch of great people and

they'll start pulling them down they'll

start making them not want to work as

much and make work not as fun and so

everyone knows get rid of the C players

right obviously get rid of people who

aren't all in blah blah blah it's the

ones that are like they're not an a

player but they're not a c player so

it's kind of hard because you still feed

off the energy and if you get enough of

them it just drags the overall culture

down so those are like the worst um I

mean not everyone can be these like

world-ending Monsters you know there are

a lot of mundane things like you I mean

the book controller and accounting I

mean probably doesn't have to be the

best in the world but you know when it

comes to like the mission critical

things like making videos and things

like that like just the great people got

to be surrounded like that's one of your

number one jobs as Leaders just to make

sure your great people are working with

other great people because that's like

that's like the number one reason why

people leave jobs isn't money you know

what I mean it's that's like number four

on the list don't ask me to listen all I

don't remember I just know the number

one thing is do they enjoy who they're

working with and people will leave their

job because they hate working with

people way before they'll ever leave

because of money have you ever been

frustrated that the people you've hired

don't match your level of obsession no

because I just find the people that do

are there people that do oh yeah I've

there's so many people in my uh business

um I mean obviously you have to take

care of them pay them well like they're

they're not the kind of people that'll

just make the standard rate but um yeah

like people like kitner Russ and you

know even people on our editing team I

mean they're putting in most week same

hour same amount of hours as me and

they're all in see the vision it's like

it's hard to find those kinds of people

but um you know when you do you got to

treasure them and recognize that they're

unicorns and you have almost 500 roughly

500 people uh probably uh I think the

production company were around 300

feasts around 100 and then probably

another 40 50 scattered months

everything else most Founders that I

speak to describe scaling headcounts as

the the kind of worst past part of the

job more people more problems right yeah

that's uh that's an understandment yep

especially as someone like you who's a

creative at heart and who is very

focused and obsessed on I guess the show

and producing as you say often the I I

want to produce the best videos we

possibly can of course and then all this

other [ __ ] comes with it which is like

HR which every founder I speak to hates

I mean yeah I the the worst part is I

just have this very once in a um I just

very rare opportunity where I have so

much attention and so many people watch

my content and and I wish I had I just

wish I had more experience building

businesses you know I'm only 26 and this

is my first real business of every every

employee Milestone we hit it's my first

time hitting that right like when I hit

100 employes that was my first time

getting there and this that this was my

first time going from 100 to 200 200 300

and like with what I know now I could

have done it so much faster obviously

and it's just you know it's a little

brutal because like you like scaling

febles from you know 0 to 100 was way

easier than doing my production company

because I had been through the ringer

before and I learned a bunch and I get

better with time and I it's just the mo

honestly the most annoying part is just

ignorance right like because a lot of

things mistakes I make I look back and

I'm like oh yeah I probably should have

brought in people with more experience

working at a larger company earlier here

I waited a little too long here I

probably should and it's just like

brutal because if I had known these

things i' would be way further along but

I mean that's just how you learn just

got to make 10,000 mistakes every

founder says the same founder I've spoke

to says the same that unknown unknowns

exactly know it's just like so that's

where I mean my big thing recently has

just been trying to find people who have

successfully skilled businesses and like

bring them into my organization and

learn from them because I'm just so

tired of like being like [ __ ] I should

have known better but I didn't because

I've never done this before and so I'm

trying to find a lot of great people who

have been through it so they can like

kind of Mentor me along the way so I

make less mistakes which has been really

good um we brought in a new SE Suite

recently um I it's like always a hard

balance because I try not to in the past

I I have like you know decisions are

kind of like pendulums and I have a uh a

problem where I like I'll identify

something and I'll overcorrect the

pendulum one way and I'm like h no I

should have just stopped in the middle

and like my overcorrection in the past

was like corporate people try to build

too many systems and they kill

Innovation and so I was very anti likee

people with too much corporate

experience because they're going to just

destroy all the creativity but you know

that's why we're making so many

organizational fuckups because we don't

have anyone who's actually built the

business at this size and so you know

the pendulum was on the right and I

swung it all the way to the left of no

corporate and now I think we're in the

healthy medium where you know obviously

the people on our SE suite and the

leaders should have lots of experience

managing people at this size and skill

but it's just finding the right people

who can do it and build systems in a way

where it doesn't Crush creativity and

they actually value the product over

ease the D and my I'm on the a TV show

called Dragon de in the UK and um my

stuff is significantly smaller it's like

a percentage of your your viewership but

even I am slightly terrified with hiring

people because it's quite clear to me

that there's a huge incentive for anyone

that I work with to say that I did

something bad and in the early days of

my first business um what happens is the

journalists go to everyone that works

there yep and they ask them what was he

like you you have the same problem you

have the same conundrum where anyone has

an incentive that works for you when

they leave so many different incentives

to throw an arrow at you on the way out

the door how how do you contend with

this yeah I mean you hit it on the head

uh you know I have four or 500 people

right now but we've also worked with

thousands of people in the past and so I

think it's just what comes with it but

at the end of the day you know as long

as what we're doing is moral and ethical

like like you said they're going to

throw arrows but you know I I'm just a

problem solver it's like whenever I see

the metaphorical Arrow I just go you

know what's the problem and if we did

something wrong how do we fix it or if

it's not an actual problem it's just

rumors I mean it is what it is and so

yeah I think it just comes with part of

it um I mean it sucks and it's

unfortunate but you also to think like

most people don't like their jobs too

and so it's not like this is even

specific to our industry like you know

just go ask a 100 random Americans of of

all the jobs that worked in their life

how many did they deeply enjoy and do

would they have nothing negative to say

so I think it's just part of it you know

U it's almost like a Pastime for a lot

of people just to like trash talk their

old jobs or whatever um has any of that

stuff ever got to you any criticism

yeah I mean Al cism all the time does

but I mean the thing is independent of

that kind of stuff it's just like I mean

I

for we are averaging like 200 million

views a video like you know like uh most

of it unique viewers like we're talking

like two plus percent um sometimes 3% of

humans alive watch every piece of

content I put out you know depending on

how well the Channel's doing and so like

that means like you could I could upload

a video and then with uh 365 days days

later you could grab 33 random humans

anywhere on the planet especially

because we do doves you know what's even

crazier is there you know YouTube's not

in China so that's like two to three% of

humans alive excluding China um or

China's mixed in there but if you just

take people excluding China it' be more

like 3 to 4% um but you could just grab

33 random people on the planet and one

of them on average would have seen that

video because the views are so [ __ ]

high so yeah I mean there's a lot of

criticism that's thrown at me and the

thing is you since stuff so Global

sometimes you know transcends culture

and not everyone views everything and so

everyone has different opinions and

stuff like that which is why it will

drive you crazy at our scale if you try

to make people happy because even if 99%

of people are deeply happy which is an

insane hit rate like if you make a piece

of content 99% of people that watch it

love it that is wild which that kind of

stuff doesn't happen but in our case if

just 1% unhappy that's 2 million people

which is more than anyone else even gets

on video views on videos so which will

feel like an insurmountable amount of

criticism and feedback and it's very

easy to like trick your mind into

thinking damn everyone hates me because

you're just you know focus on the 1%

instead of the 99 so I just came to the

point where you know I just have to have

my own internal guidelines of like do I

think what I'm doing is good do what I

think you know is moral ethical do do I

believe in what I'm doing if so [ __ ] it

like I'm never going to be able to make

everyone happy so I and if you just you

let the whims of the internet kind of

decide what is okay and what's

acceptable and and when you're being bad

or good then you you you don't have a

spine you don't have a backbone you

stand for nothing and and it it will

just destroy you mentally um and so I

mean I don't know what age I was when I

kind of got in that mindset but I just

was like I'm going to decide and I'm not

going to let the internet decide you

know what is okay and what's not and

then ever since I got to that point you

know people criticize me for something

and I'm like I don't agree then I have

like it's easy for me to just go oh well

I don't agree not going to make everyone

happy I believe what I'm doing is right

and um just move on the brain isn't

isn't designed for for this though no

it's not this is what I've come to learn

so do the podcast it goes well I'm it

feels like at the start everyone loves

me yeah and then I get further down the

line and it feels like everyone [ __ ]

Hates Me y because they you get attacked

from you can never do anything right

especially I've probably read mes like

comments or tweets or I've probably in

my lifetime read over 5,000 messages or

comments or something telling me to kill

myself you know what I mean you know

just like and what would possess someone

to tell you to like leave a comment

where it's like [ __ ] kill yourself

you know what I mean so agreed like

you're we were not meant to receive this

kind of feedback from basically anyone

anywhere in the world you know what I

mean just all con you know consistently

day in and day out for for my in my case

now over a decade has it ever really got

to you oh yeah of course I mean it it

does all the time or it used to all the

time I like I said what does that mean

in reality if I'm a fly on a wall in one

of those moments where you can recall it

really getting to you I mean back in the

day but I wasn't as confident in my

ability to to be successful and you know

when you're probably 20 and you're

hiring all these people you're you know

I I have highrisk tolerance but I'm

reinvesting every dollar I make I I'm

you know I'm hiring my friends from

school I hired my mom like these people

I really care about are depending on me

and then you know I upload a video and

it does bad and then people you know I

pour all my time and effort into it but

you know maybe it doesn't come across as

well like the V and you know some people

might have interpreted as lazy and you

read a comment being like wow what a

[ __ ] lazy like I thought you made

great videos or this this video sucked

and and you read that and the video is

underperforming and you're like [ __ ]

maybe I am being too Reckless and you

know I mean there's definitely times

where I would cry you know just because

I would just be like [ __ ] am I like not

doing this right or like they don't

understand I put a lot of time into this

or or whatever why why you sometimes

you're like [ __ ] does the algorithm them

hate me am I being suppressed or

whatever back in the day um when was the

last time that happened that feeling

of um yeah Pro there was like a a month

probably last year where I I felt a

little bit of that just because um you

know just sometimes occasionally the

rumor and drama Mill gets mun up but you

just got to snap out of it and like I

said just go do I believe in what I'm

doing do I it's like it's hard because

you know anytime I do anything good it's

you know people are always like uh they

try to we're we're like condition in

America now when someone does something

good there's always some alterative

motive and I've I've always been

straightforward and just said a world

where I help people is just better than

a world where I don't like I don't try

to come up with this crazy like story of

of how you know someone helped me when I

was younger and now I I just want to

give back and cry I'm just like yeah I

can make viral videos and I think a

world where I do viral videos that help

people are better when I don't you know

just kind of that's my answer um but it

always does suck when people try to just

like I don't know the it's funny the

more good you do the more people think

you're secretly evil and it's like why

can't I just help people because it's

fun you know so occasionally those will

get to me and I'll just be like guys you

don't even know me like and like you

would think sometimes you'd read like

when I build wells in Africa or help

blind people see or things like that you

You' read some of these things online

you would think I'm Hitler I mean it's

crazy like how people portray it and I

just I don't know I wish people just

understand like in my opinion a world

where I help people is just more fun

than a world where I don't and it's

really not that deep the people around

you how does it impact them oh how does

the drama and that kind of stuff impact

them um to be honest in my case it it I

don't think it hits them that hard

because most things usually fall on me

and people want to go after me because

I'm the guy that does good the quotquot

philanthropist so usually I'm like the

one that gets thrown under the bus quite

a bit it's funny cuz I everyone that

knows you

knows you yeah whether they're really

successful people or people that you

work with that I've spoken to everybody

that knows you knows who you are and

it's it's remarkable to me that um

someone who has done so much good in the

world I've looked at your philanthropy I

know what you you're doing with Feasta

BS and the ethical sourcing of that when

I see someone that's done so much good

in the world still be misunderstood it

almost makes it almost makes me realize

that I should never fight it yeah I mean

the ironic part is the more I help

people the more [ __ ] I get to be honest

like it's it's so funny because you know

like the same day I'll uh drop a video

where I'll uh uh you know help a

thousand blind people see some other

YouTuber will drop a video where they

just bought a new mansion and it's like

everyone's like yes you know get that

Mansion good job and then they'll be

like [ __ ] you for curing blind people

Jimmy [ __ ] you you're using them and I'm

like no I just wanted to inspire people

to do good I mean you can buy a mansion

if you really want me to um so it is

funny I if you're trying this is a weird

sentence but if you're trying to be

liked I actually don't recommend you

like help people like I actually think

helping people will make the internet

like you less than if you just like buy

nice cars and do like the the typical

influencer path it's because they we

just so conditioned in America to see it

as like a shield and like no one

actually does good cuz they just find it

fun apparently um but I mean I don't

care I like I said it's just more fun

than if I didn't so I mean people can

[ __ ] on me for helping people I don't I

don't doesn't bother me anymore um but I

wouldn't recommend you get into it if

you want to be liked because I think

it's negatively correlated now

interesting it is so fascinating it is I

swear to God man

like people it's it's it's uh there I

could just uh I don't know do these like

uh $1 versus videos where I compare like

a $1 boat to a billion dollar boat and

all these other things not help people

and I would just get way less [ __ ] and

it's it's so funny cuz no one bats an

eye when I post that but when I give

hundreds of thousands of people in

Africa clean drinking water it's like

all hell breaks loose and I'm like guys

I'm just trying to bring attention to a

cause I don't really but the thing is

I'm just GNA keep doing it and I mean I

think in my case most people have

realized I'm not going to stop so

they're just kind of over you know

getting mad at me and they're just like

all right Jimmy's just being Jimmy I

think when the wind blows as well what

it does is it helps you to really

understand why you're doing what you're

doing and understand yourself mhm and so

when I've been attacked for like the

people I interview or whatever it might

be it's actually made me refocus on what

my principles are yeah because you have

to be really anchored to them it's like

I said you you have to know where your

line is and as long as you're on the

right side of your line then it is what

it is people on Twitter can say whatever

they want and I I think like that's the

only way to really survive at this scale

without going crazy is you you have to

determine where the line is not let the

internet

workaholism yes can can you give me a

window into the last seven days of your

life just give me paint me a picture oh

yes uh let me uh drink some water cuz my

flu well the I don't know about the last

seven days but in general we uh so we're

filming a video where we're doing the

I'm visiting the five most deadliest

places on Earth so one of the places was

a safari in South Africa so I flew to

South Africa um to spend time in a cage

surrounded by lions sick content it was

really good um which that was a [ __ ] to

get to and then I got the flu and so

spent a couple days in the hospital

there um and then we were going to go to

Snake Island to spend time there then

the W's deadliest Road and then we have

a couple other places but that got

postponed so instead got out of the

hospital went to Florida filmed with

Aaron judge then I went to or no went to

North Carolina we have this guy where I

built a gym and I told him if he loses

100 pounds before he leaves the gym it

has a big red circle around it I'll give

him a bunch of money so I filmed with

him then worked on the coming up videos

um that just a lot and then flew to

Florida filmed with Aaron judge flew

here just landed filmed with the reunion

that you were at with the contestants

for Beast games we're doing this podcast

what time is it like 1:00 a it's just

off to 1: a.m yeah 1: a the latest

podcast he's ever done lightweight I

always do my podcast at 1: a.m um my

last podcast before this was like 4 a.m.

um like like a couple weeks ago and then

uh we're flying to San FR to film with

Steph then we're Steph Curry yeah Steph

Curry then I think I'm going to Snake

Island then the deadliest Road um and

then I I won't I'll basically I don't

think I'll be home for another 16 days

so I'm just traveling around filming for

the next 16 days and then um yeah I

guess then I'll get home and then

they'll make me film at home how does

everything else in your life fit into

that in terms of like the gym I know

you've been working out a it's been

brutal it's gone to [ __ ] the last couple

months it's just it's really killing me

to be honest it's it was like so much

easier when you're bro if you don't

travel

constantly life is so easy when you just

wake up in your own bed and like waking

up in your own bed and working 15 hours

in you know your office or whatever so

easy compared to like all this [ __ ]

[ __ ] where I'm like I don't know the

time zone I'm in I don't know what place

I'm in I don't know where I'm going in

two days it's like like I mean some days

I'm going to bed at 10:00 a.m. other

days I'm going to bed at 5:00 p.m. and

it's like it's a mess it's really and I

I used to put up with it and and just

like and figure out how to do the

training but it's just I don't I don't I

don't know I need to truthfully whatever

is a priority you'll get done I just

need to make it a priority again because

I really do miss it it's just this the

hard part is putting putting Beast games

in the mix because I was already like

basically working you know whatever

every hour my eyes were away but then

Beast games is such a monster of a

project and I have to maintain the same

Youtube upload schedule and then I do a

lot on fetival now and then I have a

couple other businesses so I I just

honestly something had to to give and

sadly it was working out but it's

[ __ ] stupid so I need to like rep

prioritize my life where I can get I

mean it just only needs to be 45 minutes

5 days a week it does doesn't need to be

hard but the bigger problem is I'm just

not sleeping like I used to because we

got so much going on and so when I hit

it hard in the gym and then I don't get

enough sleep then that causes pretty

extreme fatigue the next day so it's

like I got to fix sleep first before

that but yeah it's uh got a lot going on

to be honest I'm dying how are you

feeling uh right now honestly fine I'm

jacked up on a lot of caffeine but I

mean just in in this Feast you know the

flu is not helping it's it's making

everything like 30% harder so you know

it's like life's like a roller coaster

there are going to be moments where like

right now I'm going to answer this

negatively but I don't want someone to

think that's indicative of like oh every

and every time you ask me this it's

going to be it but because of the flu

and the lack of sleep I mean I'm

struggling at the moment just a lot of

grinding um a little happy because we

just dropped the ending of Beast game so

it's like a little bit of emotional high

but after this I'm probably going to go

crashed be tired as [ __ ] in the morning

tomorrow which I hate um but yeah I

would say I'm on like the lower end I I

could use a couple good days to bring

the energy back up quick one I want to

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van.com for $1,000 off how do you think

about mental health I've heard you speak

about your mental health before and I've

yeah I don't well the thing is here's

the problem like it's uh if my mental

health was a party I wouldn't be as

successful as I am I mean and that's

just like a sad fact um like I obviously

never would have buried myself alive for

S days s days of solitary s days on a

deserted island 7 days blah blah blah um

it's it's like you know being

consistently uncomfortable and like cons

being able to consistently suffer over

long periods is like arguably one of the

deepest modes like there's a reason no

one makes videos like me like not even

close because no one wants to live the

life I live I mean there there are

months where I'm you know I think there

was one year I was flying like 200 days

like I was on a plane I mean it was it

was a [ __ ] fest but you know to get

these videos done and and I do

everything and it's like you know when I

when I wake up tomorrow and I'm going to

be pretty [ __ ] tired and feel like

[ __ ] I'm going to go you know I

something I always tell myself is how

you feel right now is why no one else

does what you want to do or does what

you do and if you push through this

that's just even you know more of a

reason why no one will ever be who you

are and so it's like I think being able

to push through unhappiness and do

things you don't want to do consistently

year after year over the course of a

decade is like the ultimate Advantage

like I mean I I think we'll hit a

billion subscribers and uh I don't think

anyone will be anywhere near close

because like once you make a couple

million dollars why would you live the

life I live like why why would you not

take weekends off why would you not just

film locally even if it means less views

so you can be on the right time schedule

why would you not you know prioritize

your sanity and that kind of stuff it

makes no sense but that's why no one

else does it you spoke to Colin inir two

guys that I met recently um great great

great guys um you said to them I'm

miserable a lot of times I have mental

breakdowns every other

week yeah I me those have gotten a

little better mental break down sounds

extreme it's more I'm like [ __ ] why am I

doing this this is so [ __ ] hard um

cuz it's just a lot man you're just

going constantly It's like because

what's funny is I think I said that

years ago but that was back when all I

was really was doing YouTube now I run

this chocolate company and we have the

show and we have a couple other stuff so

I think the the hardest part really is

gear shifting like and so I try to

bucket these things correct like if if

I'm on set you know and I have a 15-

Hour film day like ideally the thing I'm

doing in between filming or like related

to main Channel because I'm in the frame

of mind of that and that's one thing

that's really helped me not feel like my

head's going to explode like if I'm in

Chicago at the febles office and we're

going through febles marketing like and

then you come in and you go what do you

think about this bit for this coming up

main Channel video then I have to like

shift my frame of mind and like that

constant gear shifting I it like it'll

make my [ __ ] head hurt if I'm like

bouncing around too much I and it it

also just very not quarter I am I love

obsessing over certain things and I find

you know obsessing over things within a

business isn't like switching back and

forth between marketing and product and

a same business is pretty easy there's a

long way of saying like one thing that's

helped with that is like just really um

organizing my schedule and away where it

allows my natural state of mind to like

obsess over a certain business finish

that then move on to the next one

whereas before it used to be like 30

gear Swit shs a day and that that's just

miserable it's just not even fun to be

honest I had um Elon mus C I know

someone you you spoke about quite often

also someone that I speak about quite

often I heard him say when he was on Joe

Rogan that you wouldn't want to be in my

head and I think joean asked him if he

was happy or something and he doesn't

even like consider the question to be

important yeah so two questions there do

you think the average person would like

to be in your head and

secondly are you happy uh well no the

average person does not want to live the

life I live or be in my head they they

would be miserable because you're just

working all the time and they they would

probably just ask themselves why am I

working all the time why don't I why

don't I do literally anything else I

mean because there I mean obviously I'm

not a robot there are times where I'm

like [ __ ] I really want to play this

strategy board game I want to do this

thing and I'm I look at the schedule I'm

like oh maybe I could do that in four

days and you you know and the the hard

thing is it's you really have to like be

delicate with the framing of your mind

because it's very easy in moments like

that to go [ __ ] I'm like a zoo animal

like I don't I don't have free will I'm

like a little robot to my businesses and

like

um and so you have to like be very

careful and sometimes those emotions

take over and especially because I'm a

very defiant kind of guy and I'm like

but I really want to do this thing but I

can't because I got to go film this

video and I got to do this and I got to

speak at this conference and I got to do

this networking thing and blah blah and

so um yeah I think most people when that

feeling comes up of like am I just a

[ __ ] animal like do I have any free

will they would probably get very

depressed and but I've been able to like

work through those and and just I always

try to you know your brain you just it's

you just got to control your thoughts be

like well this is the life I chose this

is you want success you want to change

the world you want to do this and this

this is the price you have to pay you

should actually see this as a good thing

because this is why which is why I'm

very uh diligent about how I frame

things in my mind like this is why no

one else will do what you will do and

this is a good thing this is what you

are feeling right now is your Mo it's

you're lucky it's hard push through it

and you'll be happy you did you know and

so that's kind of how I try to

view it um but no I don't think most

people would be happy living my life

they would be like oh let's just grab a

couple million dollars and be happy are

you happy uh it depends what day you ask

me right now I'm having a good time um

other you know when I was had the flu in

Africa sitting in a cage of allance [ __ ]

no so what's your Baseline how would you

describe your Baseline probably uh this

year probably so far more unhappy than

happy and it's just they're just things

you got to do that just aren't fun you

know but I I think I I really deeply

enjoy working on feasts and I'm trying

to spend more of my time building it the

problem is it's just I uh it's just

opportunity cost because I'm the only

one who can be in front of the camera

and film and that's what's like brutal

especially with Beast games is I'm just

filming so much it added so much [ __ ] to

my yearly filming like doing this giant

show on top of already having the

largest YouTube channel the world I was

already filming some months 25 days a

month so I'm just like that's just the

rough part is because it's like it just

all rests my shoulders and if I don't

film there is no content like the

channel just literally ceases like if I

stop filming and so you know I I have

found more and more that I'm finding

more joy in entrepreneurial things and

building businesses and I I I do think

I'd be happier if I could spend more

time doing that but it's just like weird

because I could literally hire anyone in

the world to do that whereas I can't

hire anyone to replace me on camera I

always wonder someone who um is doing so

well on a platform like YouTube where

the algorithm is always changing MH so

many YouTubers I speak to say that they

get burnout eventually they get like

creative burnout and they and they just

like delete their Channel you've seen a

lot of it recently over the last couple

years where YouTubers hit 10 million and

they just stop yep has that ever crossed

your mind to stop oh of course I mean

all the time seriously yeah but I I mean

like I this I feel like that's what half

this podcast has been about about how I

don't want to do things but I push

through and do it I think they're just

reasonable humans like they you know a

lot of them were chasing a goal of like

oh I just want this money so I can take

care of this things you know it could be

Noble things like retire my mom or just

not have to worry about money and then

they go why would I suffer now I'm good

when was the closest you came to

quitting oh man probably countless times

I mean all when I was in solitary

confinement for seven days I mean that

was [ __ ] miserable I mean I did quit

a video well I've quit a lot of videos

like no I mean as a as a Creator um I

mean I guess I never truly would have

quit I mean my biggest thing would be I

just would have quit for like a week and

been like [ __ ] let me sleep nine hours a

night and like um but like I spent the

fir we we did a video where we spent

seven days on a desert island first time

we filmed it on day two I woke up on the

beach and I had literally I didn't know

sand fleas were a thing I had like 700

bug bites up and down my legs all over

my body I was sunburned I was like a

little bit of meal I was like damn am I

going to die like this is crazy how much

like bug bites are everywhere and my

skin was so red and I was I couldn't see

straight and so I ended up quitting on

day two um which is brutal cuz you spend

all this time and money and you have the

crew out there and you flew out there

and you know it's it's opportunity cost

it's like that's a 7-Day window we could

have got a video and uploaded it and now

we don't like it's you know canceling

video like that is literally the worst

thing that could happen from an

opportunity cost perspective and that

was like you know and you have moments

like those and it's like [ __ ] like this

isn't even fun [ __ ] this [ __ ] you know

but but what about YouTube as a whole

because I feel like YouTube is like

throwing coal into a train then you just

have to keep throwing it in there once

you started you just can never stop

throwing it no you're running on a

treadmill CR up to the max especially if

you want to be a top tier creater like

me and it's just like who who can stay

on the treadmill the longest cuz it

never slows down if anything you're

making it faster um but no I mean I

don't think there's ever unironically a

time where I actually would have quit it

just breaks probably would have been

nice and when you think forward that

treadmill can you see yourself doing it

for the next two three four decades or

oh yeah of course I don't have any

intention of ever stopping okay um love

something that came into my life a

couple of years ago y you announced I

think over Christmas time that you had

proposed I think it was like Boxing Day

or New Year's Eve yeah it was on

Christmas day oh Christmas Day because

her family was in town so I proposed

okay how does that fit into this

craziness she's literally I you could

probably count on your hands the amount

of uh people on the planet that actually

would make a good partner for me and

she's just she's just one of them she

really understands that work is what you

know is what I live for what keeps me

going and she supports me and she

understands how important it is and it's

the big thing is hanging out with Tia my

fiance is is so frictionless we play the

same video games we watch the same shows

we're very interested in the same things

she loves learning like I do so um you

know it's exciting to see what you know

um lecture she listened to online that

day or like whatever weird book she's

reading and she just like everything

about being around her is very

frictionless which is great because like

obvious I don't have much time at the

house and so like the last thing that I

need is to come home from work and there

be friction and so we don't we don't

fight it's I you know I sometimes I'm

like wow this is like my best friend

this and she's hot this is great you

know um and so it's like it it feels

weird sometimes

people I mean anyone in a listening now

that's in a relationship I guess the

question they'd be thinking is like when

do you spend time together mostly at

nights um and the that but the beauty is

she gears her schedule around mine so

like she she'll work when um I'm working

and then she'll just travel with me and

so honestly a lot of it is on planes a

lot of it's in car rides or you know an

hour before bed or in the morning that

kind of stuff but it's like because

there are pockets of breaks on set and

things like that so it's just you know

having it's it's really hard to find

someone who is intelligent actually has

their own Hobbies things going for them

independent that's also willing to mold

their life around mine and not see it as

a demeaning thing because like yeah if

she was just like well I have this thing

going on and I have to prioritize my

life I would never see her but because

she's willing to you know mold her life

around mine uh and my work schedule that

that you know is that's everything um

and it's rare that someone's willing to

do that while you know being as in my

opinion at least from what I've seen as

intelligent and independent as she is

parents always message me and say Steve

wait till you have kids oh yeah that's

and that's the thing like my lifestyle

right now is would not work for kids so

I want to wait want kids but I want to

wait as long as possible because if I'm

going to have kids I got to be a great

dad like I really I really really enjoy

mentoring people I love mentoring you

know younger entrepreneurs and like help

like I've told this I think I told the

story on Joe Rogan I helped one of my

friends go from like 40K a month and

revenue to 400k on YouTube and I do kind

of stuff like that all the time I just

like one of my other friends has a um

snack cpg brand and I helped them grow

to eight figures in Revenue just for fun

I would just call them a couple times a

month and it's like there's something so

satisfying about helping other people

succeed and so I would love to have a

couple kids and just like really Mentor

them into like you know being badasses

but yeah not anytime soon like I would

be so absent if we had kids so just got

to like find that right time in the VIN

diagram where I could actually be

present in their life and your business

Empire I think is much bigger than most

people realize I imagine the majority of

people probably don't really understand

the context of business so they don't

really get it they might see you as a

YouTuber or a Creator but from the

research that I've done you run

a very very large business yeah I mean

we'll we do nine figures and feals I

mean we can say that yeah nine figures

and feable

so the business must be worth several

billions of dollars uh overall I mean

you could do do something like that yeah

I'm not going to get you to to try and

Hazard a guess I'm sure you know but I'm

not going to get ask you to predict that

but

but the business would be worth a lot of

money are you a billionaire uh on paper

yeah but I mean in my actual bank

account I've BL a million dollars so do

you pay yourself at all a little bit but

I also like I have some assistance and

things like that so it's like I try to

just pay myself what I spend you know

personally a month just to like stay

even how how do you how do you think

about money and all of this because most

most people in their lives are pursuing

money so that they can chill out and

retire but you seem to be pursuing it

purely for the sake of reinvesting it

back into the system money is fuel to

grow a business and then you make money

from the business and then keep growing

yeah and then you you find a business

that you enjoy that you know is better

for mother nature earth or people and

there you go you have a fulfilled life

that's my theory I just don't when I'm

70 I don't want to look back and have

regrets you know when is enough enough

such a cliche question that I'm asked

enough enough like building the business

never I mean I just want to keep like

building a business is like a video game

it's it's just fun you know like with

fbl right now um you know we're the

largest ethically soured chocolate

company in America and like it's just

fun to like look at something that's

been done the same way for 100 years and

go how do we just flip this on a Ted and

[ __ ] up this industry and you know how

can we pay our Farmers a living income

you know not use child labor etc etc and

so it's like you know I think if I was

just doing mundane things like everyone

else probably I probably would be bored

as [ __ ] if I would just sold chocolate

like everyone else made the same

repetitive YouTube videos like everyone

else I probably would be like all right

get me out of this I want to retire but

it's not what we're doing like we're

changing Industries we're impacting the

world like this this is the point of

life in my opinion you could do so much

with the gazillion people that list

listen and watch your videos you could

like start almost any business and it be

successful you could have almost any

social impact and it be profound and

save a gazillion people's lives do you

do you struggle with Focus

uh no I mean I do wonder you know

sometimes should we be doing more but I

I've really found a good Groove with

febles I'm very I keep looking over

there because there feasable sitting

over

there um I do feel like uh I've hit a

good Groove with that um and the ethical

sourcing on it and the no I mean yeah

obviously I get a bajillion

opportunities but just you know right

now this like I I think I said earlier

this is one of the few things in life

that i' I've it's scratched the same

itch as YouTube where building febles is

equally as fun as making videos for me

it is so delicious thank you they're so

delicious I'd really love to just spend

a moment talking about the ethical

sourcing piece because I don't think

that's something I didn't understand

until I did some research on you yeah

um why why does that matter so much and

what when you say ethical sourcing

what's the difference between what you

do and what normal chocolate big

chocolate in America uh well the big

thing is when I got into chocolate I

didn't I didn't know any of these things

um we we used to Source our Coco from

Peru cacao um which you know ethical

sourcing is not really an issue there

but the problem is majority of the

Wolves Coco comes from West Africa and

so as we got bigger you know everyone's

like hey you need to switch your supply

chain to West Africa I'm like cool um

and so then I started studying and

reading up about it and I um and I

noticed that 46% of Labor in West Africa

on Cocoa Farms is child labor and I was

like that's not that can't be accurate

and then I started digging deeper and

deeper and I was like holy [ __ ] it's

just almost half a labor is child labor

and so I started talking to all the big

chocolate companies or not all of them

but as many as I could get a hold of and

I was like so what what do you guys do

about this whole child labor thing and

they they constantly just telling me

like it just is what it is that's how

chocolate always has been I was like

whoa you guys make like a billion

dollars a year in profit you don't you

don't see an issue with that being on

the back of little kids and they're like

no you and then I you know I I have this

crazy clip on I have a documentary guy I

think you saw him Jeff who follows me

around crazy clip where I'm meeting with

like a

big um I got to be as vague as possible