Ian Jamba, better known on the internet

as Idubs, was a creator celebrated for

his creativity, effortless humor, and

critical commentary. In virtually every

aspect, he was a modern-day core jester.

He made strong arguments for why shame

is necessary. But he also danced.

Whether this meant reviewing pickles in

a storm drain or unboxing a single cup

of ramen, Ian proved to millions he

could entertain, push boundaries, and

evolve. It was late 2015 that Ian

premiered Content Cop, a staple of

YouTube commentary that brought light to

shameless creators and their uninspired

content. Yet, as Ian's plans became

grander, there was a felt loss of

momentum. Perception definitively

changed when his wife announced her only

fans and Ian felt himself being the

target of shame. This created a divide

between him and his audience that has

progressively widened inexplicably and

across the board. Ian was less

expressive both in the physical and

artistic sense. Furthermore, his new

projects have backfired spectacularly.

From mismanaging a charity boxing event

to the point that it lost money to only

popularizing his opponents in attempts

[music] to suppress them, Idubbbz is now

seen in a far worse light. And though

there are hundreds of videos speculating

on the matter, few provide a

satisfactory answer. This is why this

video aims to explore the story of an

ambitious advocate for creativity who

has lost everything that has made him

successful. This is why it is best to

start at the beginning.

The jobs of a court jester, artificial

fool or joker were historically jobs to

entertain. They could criticize the

court, its noblemen or the king. The

jester could dance, but it could also

deliver scathing critique in a way no

one else could or would dare to. Ian was

not born into the profession of jester.

First, he was a common man. In the early

2010s, Ian Washburn had a desire to

start a let's play channel. It was a

genre that was just hitting its peak of

popularity. To do this, he chose the

name Idubbbz. The I stood for Ian. Dub,

which is slang for victory, was derived

from the first syllable of the letter W.

In this convoluted way, his channel name

was both representative of his initials

and also directly meant I win. But there

was an issue. Idubbbz with a single B

was already taken. So he added another

B. But even still, the username was

taken. Finally, he tried Idubbbz with

three B's and acquired his first channel

name. Ian also made IDUBs too, likely

for non-game related videos.

>> [snorts]

>> Ian on the channel Idubbbz played games

that were highly popular at the time

from Amnesia: The Dark Descent to

Minecraft and perhaps also recorded a

video about Anime Expo. Ian did well to

blend into the background of this genre.

Naturally, this was an issue. There were

already hundreds, if not thousands, of

creators playing these games and even

their modified variants. By late 2012,

Ian had gained a greater understanding

of what it means to stand out. In

playing less popular indie games, Ian

did not have to compete with his far

more popular contemporaries. You use the

power cell from your plasma gun to power

up the jump port.

All right, it looks like it's in order.

Let's go.

In focusing on lesserknown games, he

could capture an audience in a space

that saw little competition. This is why

Ian found growth in playing Overgrowth,

a modifiable combat-driven game that as

popularity for the game grew, Ian's

channel grew with it. One of the easiest

ways to learn about new mods before

trying them is through YouTube. For

example, the Idubbbz TV channel has more

than 150 let's play videos showing off

different mods and custom levels. Though

Idubbbz TV was meant to be one of Ian's

many alternative channels, it soon

became the main one as the original

Idubbbz had lost its monetization.

>> First channel was demonetized cuz I was

watching my own ads. Not actually

>> what? Not not actually. [laughter]

Uh, but they they they were a little sus

on the channel, so they suspended the

account, so I needed to make a new one.

>> Ian in 2013 on Idubbbz TV continued to

focus on Overgrowth and indie horror

games, but he still did not lose the

most important piece of what was making

his channel special. It was his drive to

experiment. This is likely one of the

reasons he uploaded Slender Gangdom

Mode.

While Idubbbz could have continued to

make safe overgrowth videos and perhaps

transitioned into comfortable coverage

of new indie games, instead he started

covering gaming news for no other reason

than to satisfy his desire to be

creative. Hey guys, welcome to my new

show. I decided I want to start this new

series so that I could express my

creativity in new and interesting ways.

And I figured if I start a new show,

then it probably won't stay a new show.

So, I could do other things, too. I

don't know. We're just going to see

where it takes us.

>> Ian, with a newfound confidence, was

finding out quickly that people liked

watching him. Meaning that as he

continued to place himself in different

genres, his viewers would stick around

for his personality and observations.

Not because of a trend, but because of

the critical perspective Ian was

beginning to embody. It was likely with

this realization that Ian brought this

side out of him more and more. So, I've

seen a lot of people contributing to

some pretty bad Kickstarters. I feel

like the main problem with supporting um

pretty much anyone on Kickstarter is

that I can go on Kickstarter and give

you an idea for a game and maybe do a

little bit of work on it and just be

like, "Yeah, I need some help making

this game. It's going to be it's going

to have all the awesomeness of Fallout

3, the open world of Just Cause 2, and

all the guns of Borderlands, and also a

ton of boobs. Like, that's what I'm

going to make.

>> Ian through this news video started to

give his audience the tools to be

skeptic and critical, to question the

reality of situations. In relation to

Kickstarter, he was questioning how

inexperienced Zilla developers could

claim to surpass even the most beloved

franchises. as if the only barrier was

money. In the majority of cases, the

developer speaks not of creativity, but

ego. And on Kickstarter, some projects

were being rewarded for their

unsubstantiated promises rather than

proven ability. In a way, they could

divert funding from true, well-meaning

creatives. This injustice and ego was

the enemy of Idubbbz, and his weapon was

comedy and shame. [laughter]

>> Most of you all know me as Texas.

[gasps] Holy [ __ ] [laughter]

Texas? Really? Texas?

Most people know you as Texas?

What? Who's most people?

>> Most of you all know me as Texas.

>> Oh, okay. Well, fair enough. Let's go

ahead and uh keep watching the video.

Kickstarter crap. In this series, Ian

honed in on poorly conceived Kickstarter

projects, often giving an overview of

how the creator views or advertises the

project to them pitting their

perspective against the reality of what

the project actually is.

>> We're trying to make the first game

that's designed by the players for the

players.

>> All right, guys. So, having fully looked

at this Kickstarter project, I can tell

you for a fact that they want to make a

very cookie cutter MMO RPG by May 2014.

The Kickstarter crap series consistently

outperformed any of Ian's let's plays.

It helped that he broadened the range of

topics to criticize not only successful

Kickstarters, but also Kickstarters that

were not exclusively related to gaming.

And though he did continue to post let's

plays, his new series were not at all

directly related to gaming. Hey

everybody and welcome back. Today I'm

going to be doing my first unboxing

video. It might also be my last unboxing

video, but I felt like I needed to do

this because right now there's a lot of

unboxing videos on YouTube. A lot of

people opening up loot crates, junk

boxes,

stuff cubes, and a bunch of [ __ ] like

that that really is is, you know, quite

honestly just a bunch of leftover [ __ ]

from uh from a bargain bin at Big Lots.

Okay, so I'm here to break the mold and

uh I expressed my concern on Twitter and

uh luckily enough toothbrush

subscriptions uh.com reached out to me.

So they sent me a package. It uh it's

Idubbbz deliberately selected the most

mundane item, which proved the point

that regardless of genre, any video

could be interesting. In this video, Ian

quote unquote tests the toothbrushes by

bending or breaking them. He also

inexplicably spits on his lap after

rinsing his mouth with water. A small,

possibly unintended detail is a Bugs

Bunny themed glass. Bugs Bunny is a

character known for being a cunning

chaotic trickster. In this way, Ian and

Bugs were one and the same. In 2014

alone, items made various unboxing

videos on a self-sealing bicycle tube,

two graphics cards and a CPU, a

motherboard, cups of fruit, and of

course, a simple bowl of noodles. Ian

opened 2015 by reviewing a pack of

pencils that went as expected.

As most of you guys are aware, I am an

avid kung fu enthusiast. I can break

blocks of wood. I could break cylinder

blocks. You name it, I can break it.

Oh, [ __ ] Oh, that hurt. Okay, guys. Now

we are going to burn the erasers in the

in the flames of hell.

So long, suckers. The top comment reads,

quote, "Only items would make unboxing a

pack of pencils for 7 minutes

interesting."

As was with the gaming videos, Idubbbz

could comfortably settle into making

unboxing videos or Kickstarter crap. He

could have made a career juggling, but

to ascend to Jester, one must master

critique. I I definitely didn't want

people to like um I don't know if it's

like a chip on my shoulder or whatever,

but I didn't want people to say that I'm

like a one pony or whatever. So,

>> I don't know. I felt like, you know, if

I in some ways like got ahead of it and

like did different things, interesting

things, I you know, I would feel good

about myself and where I was headed.

>> Ian had made a series critical of

Kickstarters. He made parody unboxing

videos that became their own series as

he started accepting fan mail. These

were both statements against the

formulaic. Even if a series by its

nature is predictable, Ian had the

ability to make videos memorable, even

if just by including cutaways that were

less than a second long. It's David

Fincher, baby. Here's the first movie

that we're going to look at. It stars

three pets who escape a ranch to find

their owners in San Francisco. This is

what Idubbbz was. He was a creative that

perhaps put his own creativity and

entertainment first. He was not one to

boast or self agrandise. This is perhaps

why Jinx irked him so much as he was a

direct opposite of Ian. Cuz let's be

honest, [laughter]

some of us make those videos a lot

better.

>> Jinx was a reaction channel that in late

2015 was averaging 50 million views a

month solely by reacting to videos.

These were not reactions in the sense of

deconstructing a video or transforming

the work by being critical of it. These

were reactions to popular videos often

played in their entirety with little to

no additive commentary. YouTube promoted

these channels so heavily that they

could compete with the author's original

work. Creators were none too pleased to

have to compete with bastardized

renditions of their videos. Yo, Jinx,

that was a dope ass video, man. That was

just hella tight. I really like the part

where you played my video in its

entirety and then didn't really react to

it. just kind of sat there. I also like

the part where you added virtually no

insight. You just kind of rambled on for

about 5 minutes and missed the point

entirely. Pretty brilliant how you play

the entire video in your channel. It's

like it's a one-stop shop. Why bother

going to my channel to watch that video

when you can just watch that and your

reaction?

>> Though creators did push back at this

trend, even at their crudest, they

failed to effectively shame the genre,

but not Idubbbz. One of the biggest

reaction channels or the biggest

reaction channel right now is called

Jinx. He has 800,000 subscribers on his

main channel and it's eerily similar to

the Potato Salad Kickstarter project. I

say this because the Potato Salad

Kickstarter project was garbage. It

garnered a lot of attention, a lot of

money. It took zero effort. And on top

of that, it spawned a whole [ __ ] ton of

copycats that are doing the same [ __ ]

thing.

>> YUM. [screaming]

>> WHY WOULD YOU DO THIS? I HAVE A WIFE AND

FAMILY.

PAIN.

>> If you didn't guess it by now, reaction

channels make reaction videos to other

reaction channels reacting to their

videos. Yes, it's a golden ratio of

retardation. Ian explained why these

creators were worthy of criticism. In

the same video, he also reasons why his

scaling remarks could not be matched by

those he criticizes.

Ian also argues for the necessity of

shame. I edit my videos. I put time into

my videos. And at the end of the day, my

burns are going to be sicker than yours.

So, I would recommend that the most you

do is continue doing what you do best,

and that is having no talent and making

shitty videos. A reaction channel is

very similar to a young, busty,

attractive female. They've been waited

on hand and foot their whole lives.

Everyone gives them compliments. No one

criticizes them. They buy them free

drinks at the bar. But eventually,

because there is some order to the

world, some bitter old hag needs to come

by who doesn't give two [ __ ] about this

stupid bimbo. And she needs to tell the

stupid bimbo, "You have no talent, you

have no skills, and your attitude is

extremely shitty.

Hey there folks, I'm the Content Cop.

I'm here to make sure everyone's content

is up to par, and if it's not, I'm I'll

bring them to justice." On December

13th, 2015, Content [music] Cop Busting

Jinx Reload released. The video opens

with a small whimsical skit before

transitioning to Ian's typical filming

location. The first introduction of Jinx

in this video is not centered around the

content, but rather the character and

ego of Jinx.

Look at this smug piece of [ __ ] just

sits on his bed eating a bag of Cheetos

as his intro. Oh, hell yeah, dude.

Reminds me of that [ __ ] who ate a

bowl of cereal for a million subs.

>> So, what I mean by scope out your

competition is basically check out their

channel, see what they do or how they do

things. Now, what I did was set my goal

to outdo everything they did. You

>> sound like a [ __ ] legend, Jinx. Your

goal was to outdo everything the other

reaction channels were doing. In the

second half of the content cop, Ian goes

through select videos Jinx published

that do not rely on the content he's

reacting to, but rather his creative

ability.

>> You got to eat, sleep, [ __ ] YouTube.

You got to suck [ __ ] [ __ ] YouTube.

Oh, this is so motivational. Holy [ __ ]

Oh, I'm going to do it. I'm going to do

it right now. I'm going to sit on my

bed. I'm going to sit on the end of my

bed. Going to set up the camera and I'm

going to watch some [ __ ] videos. [ __ ]

editing. The content cop was a tool to

shame, to correct, and above all else

entertain. The content cop is a

modern-day court gesture. Where a more

competent creator may have created an

equally devastating retort, the lesser

creatives with an inflated ego

inherently did not have the ability to

do so. The content cop videos often

attack dominant creators in their

genres. Many of the criticisms Ian laid

were applicable not only to reaction

channels, but were also lessons in

content creation and evaluation of ego.

Being that this was Ian's first content

cop, it hardly did anything to initially

move the needle in how reaction channels

were perceived. It would take several

months for it to even break a million

views. There was some refinement to be

had as Ian was still figuring out what

he wanted a series to be. At first, it

appeared he wanted it to be a series as

frequently uploaded as a bad unboxing or

Kickstarter crap. As a content cop, I

got a meat quota for the month, just

like any cop does. And this means that I

can't put all my time, energy, and

resources into making a big bust like

Jinx. All right? So, every now and

again, I'll be looking at some projects

like I'm going to be looking at today

that aren't necessarily, you know,

felony charges. They're probably

misdemeanors, a small citation here and

there. Going 30 fps into a 60, that sort

of thing. Uh, so keep that in mind as we

go forward. I can't make the big bus all

the time. All right, I got to do Look,

look at this guys. I'm doing a bunch of

research over here. I can't I can't be

This came from Content Cop Amateur Food

Reviewers released only 10 days after

the Jinx Content Cop. Rather than

critiquing a single content creator, it

was more so an examination of a genre

that so desperately lacked in creativity

that the only defining difference was

the food being reviewed. Another thing

they do, which they really don't have

to, is create a long rhy rap poem at the

beginning of their video, thinking that

that's really going to pump people up.

You can have that. I understand the

importance of of getting people excited,

but you know, a lot of the time it feels

kind of contrived.

>> YouTube, it's your boy Ranger Re. You

need a clock to know what time it is.

What up party people in the place to be

is your boy C Snacks.

>> What's up people? What it be? What it

do? Happy man snacks back again with a

new review.

>> Hey, what's going on party people? It's

your boy Snack Dubs back again with

another legit food review.

>> No one gives a [ __ ] So, you got to

create suspense. If you don't have a

crazy personality, if you don't have mad

jokes, you got to create suspense some

other way.

Are we serving breakfast all day? Let's

peep this out. It has all sorts of good.

It has fish in it. AND IT

[screaming]

Today we're going to be looking at all

the food review channels that can't help

but do the exact same thing as every

[ __ ] other food review channel. This

content cop like the toy review channel

Content Cop were far less risky and less

hard-hitting. They served to deconstruct

rather than harshly critique. Ian

tempered his content cops dependent on

the quote unquote crime. If not clear by

previous content cops, this was clear by

his coverage of the fine bros and where

he emphasizes he does not want to beat a

dead horse. Almost as if he made a video

covering them out of obligation. Hey

Idubbbz, you're going to go after the

fine bros. Oh boy, I was all excited.

Going to get so many hits if you make

fun of the revenue bros. [ __ ] I should

have broke the story. I wait a few days

and everyone's making fine bros videos.

[ __ ] the fine brothers. Fine brothers

more like revenue brothers. Revenue

brothers more like money grubbing.

>> All of the content cops up to this point

besides the one on Jinx could be

regarded as the weakest in the series.

But Ian was about to define the series.

This begins coincidentally enough after

his Jinx content cop. But then Idubbbz

suggested that the argument should turn

physical. He said this. I'd say we do a

charity MMA fight to settle our

differences. My charity is the cancer

one. And Jinx responded by saying, "Set

it up." Ian was satisfied Jinx and

Keemstar was meant to help organize it.

Ian in January 2016 released a short

video promoting the event. However, Jinx

began to demand money and did not seem

entirely committed to the fight. In

February, Idubbbz announced that Jinx

had backed out, but he still flew to

Philadelphia to make a video pointing

fun at his cowardice. The reason this

matters beyond demonstrating Idubbb's

interest in boxing for charity was

because of these three messages between

Idubbbz and Keemstar. And where Keemstar

threatens, quote, I would destroy your

career, but I like your vids too much."

If inflated ego is the enemy, then

Keemstar was Ian's enemy. Idubbbz

uploaded a video and he had the Alex

clip in there and I'm like, oh no, not

this. [laughter]

Jesus,

>> it's coming back to haunt you.

>> It's not this. This is the time where it

started to be like, "Oh, you're a

racist. You're in the KKK." You know,

like this is the time where it was being

really negative. So, I hit up Idubbbz.

I'm like, "Dude, please don't like don't

use that clip." I'm like, "Or I'd have

to ruin your career." Like laughing out

loud as the meme. He took that as I was

actually threatening him. Keemstar has a

habit of recontextualizing his worst

moments to favor him. Although he claims

he was joking when he sent those

messages, as reinforced by the LOL

afterwards, there was likely a part of

him that meant it. This plays into

another element of who Ian is. He is a

very stubborn person. He is someone who

freely said racial slurs. His

catchphrase at the time was yen and f

words thrown together. His mythos was

against conformity, but he still existed

within his own principles and would

argue not use racial slurs in a

derogatory way. I was making videos like

during a time where it was very popular

online to be like uh antisocial justice

and um I in in a lot of ways I've been

like lumped in with a lot of people who

were making um big antisocial justice

videos back then. Um, I was definitely

like part of that culture. I definitely

wouldn't deny that. With Ian hating

being suppressed, it is possible that he

set on making a Keemstar content cop, if

only because Keemstar threatened him.

>> So So that was the thing. It's like the

day before I released the uh Keemstar

video, I called my local police and I

was like,

>> "Put me on the white list.

>> Are you [ __ ] serious?"

>> I said, "Give me a call if anything

happens." I did the same thing before

the Leafy one as well.

>> Wow.

>> It is that [ __ ] up though.

>> It is seriously. Some people are really

just out of their [ __ ] minds.

>> Those of you listening who don't like

follow YouTube, like it's that [ __ ]

up.

>> Yeah.

>> Ian feared the retribution from

attacking Keemstar so much they did put

measures in place to avoid being

swatted. Finally, on May 5th, 2016,

Content Cop Keemstar released. Ian

spends nearly the first four minutes

hunting different versions of a gnome

meant to represent Keemstar. He goes

from storm drains to the desert. This

was the showman and playful side of Ian.

It also helped reinforce that Keemstar

looked like a gnome. If there was any

insult that his audience could rally

behind, it was that Ian in his video

highlights Keemstar's hypocrisy,

transactional, and manipulative nature,

and his ego. In the video, Idubbbz also

makes it a point to state that he

unironically believes Keemstar should

end himself. This content cop was

gaining traction like no other. In just

9 days, it had hit nearly 2 million

views and stabilized at a high like

ratio. Even so, it hardly affected

Keemstar's channel as he continued to

gain subscribers well into May. This is

likely because instead of fighting the

criticisms, Keemstar embraced them. I

find it almost impossible to fight with

people who I think are funny. Idubbbz

knows I've been watching his videos

forever. He knows I'm a fan of him and

he's [ __ ] rolling on the ground with

popcorn and [ __ ] gnomes and [ __ ] And

I'm just not mad. It's funny. Like I

>> While Keemstar was initially unaffected

by the content cop as the video gained

traction, his friends would eventually

betray him. One of those people was

infamous creator Leafy is here. By the

end of May, Idubbbz had surpassed 1

million subscribers. Though Ian had

struck gold with his Keemstar content

cop, he had regressed to lesser targets.

In June, he released a second content

cop on toy review channels. And in

August, he released a video on the prank

channel, How to Prank It Up. reply back

to them, hey dude, you have something

stuck in your teeth. Hey man, what was

that plastic green thing hanging from

your hair? And then what it's going to

do is a made you look prank. So they're

going to think, oh man, did I have

something in my hair? You made them

look. For this prank, you're going to

need a cell phone with Snapchat

installed. You need to attend VidCon,

meet up with a creator that you're not a

very big fan of, and say, "Hey, I'm a

big fan of your work." You take a selfie

with them, and then you send it to all

your friends with a caption like, "Got

him." or I got a picture with Roman

Atwood.

>> This was arguably the weakest and least

Content Copesque in the original series.

The ethos of the Content Cop postcontent

cop Keemstar was to shame the shameless.

This is likely why Content Cop on how to

prank it up was one of the least viewed.

That and his highest crime was making

tutorial videos on Dole of Pranks. How

to prank it up even kindly reacted to

his Content Cop. Quote, I watched this

video all the way to the end. Damn, you

roasted me good, Idubbbz. that was

totally unexpected and funny AF."

Perhaps Ian was attempting to take back

the character and create less impactful

videos to lower expectations and dilute

the character's destructive potential.

Ian was growing in size and influence.

So even by that merit, his words had far

more power than they once did. And if

this kept up, he would no longer be

punching up. Yet, there were still

creators worthy of the full Content Cop

experience. Leafius here was a creator

who was far outperforming even Idubbbz

in terms of viewership. He was uploading

daily, which was an aspect the YouTube

algorithm especially favored. Yet, his

videos were virtually all the same. They

were commentary videos with gameplay

footage. This was the same format of the

Call of Duty commenters a decade prior.

Only Leafy aimed his rants at infamous

or otherwise odd figures. He would

critique them in such a shallow fashion

that even his commentary was uninspired.

Furthermore, he was specifically getting

backlash for making a video on Tom YenC

2010, an autistic YouTuber, which is

something he apologized for. Hey, what's

up guys? It's Leafy. And as many of you

guys know, this is going to be an

apology video for everything that has

happened recently. Though Leafy still

made videos on the lesser capable like

children. Creator H3H3, who was also

known for his commentary, released a

video calling out Leafy for how he was

using his platform. And I mean, if you

look at Leafy's channel, all he does is

make fun of kids and like vulnerable

people like Joey's World Tour. There's

no there's no sport in making fun of

these people. They're just It's just

sad. So, here's the video he made about

Tommy. Here's a video he made about a

little girl who made a music video who

Here's a making fun of a kid. Here's

making fun of a Joey's World Tour who's

obviously has a eating disorder. Here's

making fun of a kid. Here's making fun

of a kid. Kid, kid, kid,

kid.

Like, what the [ __ ] man?

>> In this video, Ethan of H3H3 states that

Leafy targeting vulnerable people is

distasteful and that his channel has

gotten so big that even his smallest

critiques will have his fan base harass

the individuals he covers. He also

accepts that his claims are hypocritical

to an extent. Leafy responded to Ethan

not by accepting the criticism, but by

targeting Ethan's character,

specifically showing how Ethan, in an

older video, made fun of a 14-year-old's

haircut, how Ethan supported Leafy and a

different controversial creator at one

point. Overall, making it seem like

Ethan was a morally bankrupt person.

Even though this was not the argument,

Leafy successfully evaded any

long-lasting damage by simply evading

the argument of morals. Idubbbz,

however, was more attuned to what Leafy

was doing and what viewers really

wanted. Rather than center the argument

about bullying and what is and is not

okay, Idub centered it on character. And

what better delivery method than the

content cop?

[music]

>> [music]

[music]

>> Hey everybody, welcome back to another

episode of Content Cop. As you can

probably tell, I can hardly contain

myself right now because today is the

day we get to bully Leafy. In Content

Cop Leafy, Ian demonstrates that not

only can you play the same game as

Leafy, but also he was better at it.

Straight off the bat, I want to let all

the newcomers to my channel know that

I'm perfectly fine with bullying. Make

fun of someone cuz they're fat,

autistic, or riddled with acne, I don't

care. Make fun of them. I think my only

stipulation with the bullying is that

you also have to not be a [ __ ] You

see, because if you're a [ __ ] and

you're hiding your putrid, malformed

chin behind your hand, your sleeve, or

your microphone, you're you're showing

people that you are extremely

self-conscious. You're showing people

that you're a [ __ ] and that takes a

lot of the oomph out of your bullying.

Ian in his video breaks down Leafy's

repetitive, shallow comments, and how

Leafy in his most scathing critiques

only half-heartedly takes ownership of

the insults.

>> Driving a car with the Minecraft logo in

the corner, his [ __ ] teeth.

Nah, [ __ ] that. I'm not going to be

talking about the kid today.

>> I'm not going to be talking about the

kid today after showing a picture of his

[ __ ] up snaggle tooth to my millions

of followers. A zoomedin picture of his

[ __ ] up snaggletoothoth. Yeah. No, I'm

not going to be talking about the kid

today. I'm not going to talk about his

[ __ ] up teeth. His teeth. The [ __ ]

up thing in his mouth. I'm not going to

talk about that. That would be a [ __ ]

up thing for me to do. The way Ian

breaks down Leafy's videos is by

pinpointing their lack of substance.

Such as how they all bleed into one

another to the point that Leafy's own

generalized insults can be used on

himself. Look at his [ __ ] face. I bet

you anything he raped someone, killed

them, and then threw them in the laundry

and then made this song.

>> I I know that you're joking. It's very

obviously a joke. You're just You're

saying look at his face. His face is a

rapist face. Look at his dumb rapist

face. I don't know. Maybe it is funny. A

after saying it back to myself now. Now

I think it's funny. I think I think it's

one of those jokes you really have to

repeat it a thousand times to really

understand where the humor comes from.

Throughout the video, Ian demonstrates

how Leafy self arandizes, backstabs his

friends, and most importantly, he does

what H3 failed to get across. Ian makes

an argument based on ethics in his own

playful way while alluding that the

concept is so simple even children

understand it. So, that's how I got the

brilliant idea of writing a children's

book. It's called Leave Me Alone. I I

have this scene where he's in an ice

cream shop and he's got a big stack of

ice cream covering his chin and he's

saying some mean [ __ ] to people. And

then the next scene he's making fun of

more people, but this time he's got a

basketball in front of his [ __ ] chin.

And then finally, he's going to be in

front of a tree with a leaf covering his

chin. and there will be a big gust of

wind coming and the leaf blows away

exposing his putrid chin. The moral of

the story is essentially going to be

treat others the way you want to be

treated sort of meme. It'll be a cute

thing, something you can show to your

kids. Ian's argument is that everyone

can be criticized and that a punch can

be returned with a corrective punch.

Ian's punch was aimed at Leafy's chin,

which did not appear to be strong enough

to take it.

>> Disappeared. Huh?

>> No, he's just his chin disappeared.

>> Oh.

>> [music]

>> I will wait for you

till you're

>> I'm giving away some prizes over here.

All it takes is

>> hiding a chin.

>> You a Leafy fan?

>> No. Oh, hell yeah. For you. We've got a

microphone. [music] All right, bro.

Perfect. That is picture perfect, my

man. Ian's confidence, his whimsy, the

moral of the story, the deserving

target. This was nearly the perfect

cotton cop. But one element was missing.

To accentuate all the flavor of this

video, to solidify the purpose of the

core Chester, there needs to be a

response met not in humility, but

arrogance, which is what Leafy did.

>> Like, guys, [music] did you hear him? I

have no chin. What? Hey,

[music]

where is it? Where is it? Where is it?

He stole it.

[music]

>> Don't look at me. Don't look at me.

Don't look at me.

[ __ ] hell.

Leafy's response was so uninspired and

laden with misunderstanding, it proved

all of Ian's points correct. He also

attempted to counter shame Ian. This

called for Ian's own follow-up, which he

titled Content Deputy.

>> Ever since the day that Mr. Savage

himself went for making videos like

[ __ ] this Gangnam style. [music]

>> Ah, Slenderman Gangnam style. Excellent

choice. Damn, Leafy, you got baited. I

actually played that video in all my

other videos because I actually like it

a lot. Cringey Slenderman Gangnam style

video. You like Slenderman Gangnam

style, dude. A lesser examined element

of why Ian was perfect for the role of

the content cop was because he outwardly

presented himself as a vile human being.

Ian said slurs freely, even the most

taboo, because he constantly and

intentionally debased himself, meaning

Leafy was a fool to point out that the

gesture critiques and dances.

>> Look at that hairline. What the [ __ ]

dude? He's actually going [ __ ] bald.

>> This guy doing the classic receding

hairline gag. It's a good gag, but

that's not a [ __ ] receding hairline,

dude. Let me show what you what a

receding hairline looks like. Yeah,

there we go. Now that's a receding

hairline. Ian's content cop marked the

beginning of the end for Leafy. In

successfully taking down a channel that

was over twice his size, Ian was flooded

with support and easily gained over

10,000 subscribers daily. Though growth

is typically welcome, Ian was quickly

running into the same issue that plagued

Leafy and even H3H3 in that as their own

channels that relied on critique grew,

the harder their punches would be. It

was now an event when Idubbbz released a

new content cop. Ian with now millions

of subscribers was being looked upon as

a trends setter. In just 2016, viewers

latched on to several of his quotes.

>> I have osteoporosis.

I have crippling depression.

>> Hey, that's pretty good.

[laughter]

>> Do one more oneliner. Jump down. Jump

down and then say some [ __ ] gay [ __ ]

>> I'm gay.

[laughter]

>> The cancer crew were a group of five

popular YouTubers that served to be

outrageous. They would come together and

form a modern-day jackass. Fittingly so,

the members would push each other to act

even more fullhearted. As these videos

racked up as many views as individual

Condop episodes, so did audienc's

understanding of the individual members

roles and the camaraderie the group had.

Anything for views, also known as Chad,

was a lesserknown creator. How to basic

was in charge of the camera work as he

was protective of his identity. Max Mofo

was likely the first large creator Ian

ever got into contact with. Yeah. Um,

and then Max, I'll like like we said

earlier, I'll always have a soft spot in

my heart for Max. He was watching my

videos before anyone else was when I had

like

>> 20K subscribers. He's watching my

videos.

>> That's really cool.

>> Um, he can he he It's so [laughter]

funny. It's so funny to see actual like

I'll I'll post memes that only people

will understand if they if they had

watched like a really old Kickstarter

crap. And Max knows all those.

>> He can he can quote my videos word for

word. And [laughter]

these people who are like I've been a

fan since 100 subs. They don't [ __ ]

[clears throat] know the [ __ ]

>> That's so he's actually number one I I

dupes fan.

>> Oh yeah, Max is a legend. I love Max.

That was from the H3H3 podcast. While

they were not a member of the cancer

crew, they did collaborate and were

friends with Ian. Ethan for only seconds

could be seen in Content Cop Leafy. Yet,

he played a much larger role in the

Sewer Chicken review, which appears to

have been filmed at the same time.

Similarly, on H3's channel, Ian would

collaborate and provide commentary

alongside Ethan. There was one character

that collaborated and could outdo both

of these creators. the only jester that

was more effective in the space than

even Ian, that is Filthy Frank, or

rather the person behind the character,

George Miller.

>> George Miller has influenced culture

globally in ways some don't realize. In

2013, on his disaster music channel, he

sparked the Harlem Shake craze, a

phenomena that likely has over a billion

views collectively, where one person

dances seemingly out of place. The beat

of the song drops and suddenly everyone

is dancing regardless of how abnormal

the circumstances are. George Miller,

even before he embodied Filthy Frank,

had the ability to shift culture, even

if it was not his intent. And just like

Idubbbz, the Filthy Frank videos were

not all devoid of commentary. Take for

example his it's just a prank bro video

commenting on the prank genre.

>> But how they do whatever the [ __ ] they

want and get away with it is is beyond

me.

How How are they able to do these

terrible things and get away with them?

How do I be racist, misogynistic,

horrible,

and get away with it?

How could I have been this stupid? It's

so simple now.

[snorts] I understand now. I understand

now.

>> [music]

>> In the next 7 minutes of the video,

Filthy Frank harasses strangers to then

deliver the line, "You just got

pranked." In these moments, Frank was

just as bad as the channels he was

critiquing. George Miller, as he did

across his videos, would dawn a body

morph suit. Fitting attire for a jester.

The difference overall was the purpose.

Some prank channels would fake their

pranks for the purpose of driving

division and obtaining a paycheck. In

late 2016, creator Joey Salads was

exposed for this exact thing.

>> So, it came out that you faked a very

racist social experiment, three in a

row. It started with the uh salad lives,

the black lives matter debating trunk

prank, and then finally,

>> I don't want these videos to

to make anybody look at the entire race

in that type of way. Well, I I messed up

with the way that I made the videos

because I should have

>> what I should have did was at the end of

the videos or at the beginning of the

videos, I should have said disclaimer.

I'm you know this this is the video I'm

trying to do. I'm I'm And don't let this

video judge the entire race, the entire

culture off the acts of a very few

individuals.

>> You kind of specifically say the

opposite that.

>> As you can see, black people got really

emotional. We can see from this video

the black community is very violent

towards Trump and his supporters.

>> Filthy Frank would act in a highly

offensive fashion at a micro scale to

point out the absurdity of what was

happening and effect culture at a macro

scale. He was not critiquing the concept

of a prank, but how morally bankrupt

creators would use it to justify their

own actions and warp reality to fit

them. In this way, he does not deny the

entertainment value of the product, but

instead challenges the creators intent

and the audiences who consume it. George

Miller reinforces that this was the

concept of the character in the

channel's description. Quote, "Filthy

Frank is the embodiment of everything a

person should not be. He is anti-PC,

antisocial, and anti-cou. He behaves and

reacts excessively to everything

expressly to highlight the

ridiculousness of racism, misogyny,

legalism, injustice, ignorance, and

other social bllights. He also sets an

example to show how easy it is in the

social media for any zany material to

gain traction/f following by simply

sharing unsavory opinions and joking

about topics many find offensive. There

is no denying that the show is terribly

offensive. But this terrible

offensiveness is a deliberate and

unapologetic parody of the whole social

media machine and a reflection of the

human microcosm that that social media

is. Or maybe I'm just [ __ ] retarded."

unquote. Even with such clear intent,

there would always be a wide range of

interpretations. There would be those

that love Frank solely for being

offensive, as well as those who hate him

for that exact same reason. Sick of fans

and detractors, or perhaps those unaware

of the concept of the jester, could

interpret his character in far different

ways.

>> Are you an irrational radical feminist?

Well, here's a tip. Get laid, you fat

piece of [ __ ]

Are you an irrational radical

anti-feminist?

Well, here's a tip. Get laid, you fat

piece of [ __ ]

>> George Miller did well to avoid the

character becoming too much of an icon

or enemy. Even so, there was a desire to

exist outside of his role as a jester.

Long story short, I was born with this,

but I was recently diagnosed with a

brain condition

um that ironically uh gives me seizures.

You know, I this whole time we thought

it was so funny doing these fake

seizures and now uh some call it bad

luck, some call it karma, but ironically

uh boss.

>> Hey boss, I have a seizure

>> now. Uh it's it's not extremely

life-threatening or anything. Um and I'm

not and I'm not going to go into detail

uh because obviously I don't I don't

want you guys looking [ __ ] up. But

unfortunately uh what happens here is a

lot of the seizures are actually induced

by stress which unfortunately uh comes

from a lot of it comes from running this

show. One could infer that George Miller

meant producing the videos was the

stressful aspect. And while that likely

did induce strain, as did him doing the

voice for the character, George points

to his real personal image or the lack

of understanding of it being the

difficult part. Because a lot of the

stress came from the idea that um you

guys don't realize that I exist as well

as a as a human. I I'm I'm There's

Frank, there's Pink Guy, there's

Salamander Man. there all these all

these wonderful [ __ ] living here, but

then there's me as well. And people not

knowing that I existed and um that it

was just these guys really uh gave me a

lot of stress, you know, um because uh

I'm I'm a normal person just like the

rest of you guys.

>> While this is open to interpretation, it

could be that that was the core of the

issue. A desire for the lesser

understanding segments of his audience

to understand the offensive material in

itself is not the point. Filthy Frank is

not George Miller, but rather his art.

Possibly to allow his audience to get a

better understanding of the separation,

George Miller briefly made a vlogging

channel which was more true to who he

was. Even within these vlogs, he found

it difficult to express all of this. Hey

guys, upon reviewing my own content in

the first vlog, I came to realize that

this really isn't an accurate

representation of how I actually live. I

wanted the first vlog to, you know,

stand out. So, naturally, I released

footage uh that the vast majority would

like to see, aka pretty much anything

that Frank would film and laugh at. But

then I realized that uh this channel

really has nothing to do with Filthy

Frank or anything. And I would like to

keep it that way. So, I do not go around

filming old people actually. Like, I it

was me trying to please everyone yet

again as as usual. Uh this channel is is

really for myself. So, if it bores you,

I'm terribly sorry. My life is pretty

boring.

>> George was soon delete these videos as

they were not entirely wellreceived.

>> Oh, believe me, I [ __ ] wish I could.

>> Hey, Max.

>> Yeah.

>> Can I uh I see a lot of Joji vlogs

comments, so can I just address the Joji

vlogs thing and clear things up?

>> You can address the vlogs in the room,

dude.

>> Yeah, I uh I love doing Joji vlogs, but

I just had no time. So, unfortunately, I

did not I I could not continue with it.

So, I'm sorry. That's that's it.

>> Come on, dude. Why'd you delay on them?

You really to get my [ __ ] nerds

joined.

>> Oh, no. They're they're still up.

Someone re-uploaded them. They're up

there.

>> Yeah.

>> Yeah. It's just you don't want to, you

know, same same reason I delete my

gaming stuff, man. It's like it's not

really the channel for that sort of

thing for me, you know.

>> George's vlogs were indeed re-uploaded

by an archavist. The top comment from

this video shares a popular sentiment

amongst his audience. Quote, "I think

what makes these vlogs sad to watch is

the fact that it was short-lived because

people shunned him for quote unquote

breaking the fourth wall, and after

that, he became bitter and miserable for

having to be stuck doing a character,"

unquote. George Miller did play this

character for at least three more years,

but 2017 was a different year, where the

years prior prominent creators formed a

coalition against the drags of YouTube.

With increasing pressure from

traditional media and advertisers, the

website began to crack down on all forms

of non-family-friendly content. [music]

YouTube sought to rid itself of its

cancer. It poisoned itself even with the

knowledge that healthy cells would

suffer too. One only hopes that the

cancer dies first in targeting prank

channels, quote unquote kids channels,

and other forms of unwanted media,

items, Filthy Frank, H3H3, and even

creators who were detached from that

content style were widely being

affected. H3 had launched their podcast

which could appeal to YouTube's nebulous

roles. Filthy Frank and Idubbbz were not

as malleable. The character of Filthy

Frank relied on obscinity. Furthermore,

George Miller had long expressed he

wanted a different way to express

himself. And now he was being crushed.

On one end, YouTube was cracking down on

his content, meaning to exist, it would

had to be more family-friendly and

therefore less expressive. And on the

other side, he was already creatively

dissatisfied and stressed with being

constrained to the character for so

long. It was time for change.

>> What finally like gave you the

confidence to be like, "All right, this

is it's time for like this to be my

>> just general uh biological clock type

shit."

>> Nice.

>> You know, it was like, "Oh, like am I am

I just going to like kind of do this or

am I am I going to move on and, you

know, make make bigger and better

stuff?" You know, cuz that's really what

it's all about. Like George Miller had

reincarnated as Joji, a musician seeking

to express himself with a wider range of

topics like love or purpose. This was a

shot in the dark because George Miller

was insecure about his art as Felty

Frank. Formerly, he could play with

serious topics, but also playfully

discard them as to preempt potential

criticism. Now, he stripped that veil

away. As it concerns the story of

Idubbbz, it is less about the change,

but how it carefully took place. the fan

bases. Um, I believe they they get into

a lot of arguments often. Um, it's

quickly it's quickly unifying though.

Um, from what I've seen, uh, when I'm

out on the street, it's 50/50. Uh,

people either they're, you know, they

call me out for the work that they know

me for. So, you know, the people who who

are still attached to my old work, you

know, that's that's fine.

>> George Miller did not disown his old

audience or his old art. He was less

focused on how he was perceived and more

about who he was. He did abandon Filthy

Frank and its related channels as a

message that he was exploring something

new, but not without a goodbye. In his

last video on Filthy Frank, he announces

his book that is purely in the world of

Filthy Frank. This was not his only

goodbye. On his second channel, Too Damn

Filthy, George Miller had been long

releasing music under the character Pink

Guy from the Filthy Frank universe. The

lyrics were overall silly yet sometimes

serious and sometimes entirely

nonsensical. On the Filthy Frank

channel, four tracks were remixed and

released in collaboration with various

artists in the form of Pink Guy, the

Prophecy. This is a music video that

respects the universe of Filthy Frank

and is possibly a serious retelling of

George Miller's story as the character.

It is likely its own artistic expression

of George Miller's feelings on the

channel and why he had to move on. The

first segment shows that Pink Guy is

euphoric. He is free in exploring vast

fields and put alongside iconography

representing these exact things.

>> [music]

>> This could be the joy of first

discovering the freedom of the

character. In the last segment of the

track, the mood changes. Pink guy is no

longer exploring a vast field, but

navigating a dead forest. Quote,

"Classic penis joke inserted with

appropriate timing because if I ain't

got a penis line, I ain't dining." No

homo, but seriously, I'm getting faded

and my life is like my vids at low

budget and underrated. Kids, the only

way to succeed is to chip away at the

soul." A comment about how he has

bastardized his art and even creative

spirit to exist. He is then banished to

hell. This is when a war version of him

appears on earth existing to fulfill

himself not by expression but by pure

hedonistic activities. This leads to a

life where he is forced to wear a mask

and ultimately dies unfulfilled and

untrue to himself. Finally, he is

reincarnated and finds fulfillment

through music. This is possibly alluding

to his music under Pink Eye and

continues to produce highly offensive

music, but then realizes the potential

damage of what was being said. Quote,

"That was a little dark, very poor

taste. I shouldn't have said that."

unquote. The unique part about this line

is in the original track, Pink Eyee

doubles down on this comment. Not just

taking his apology back, but also

reinforcing his desire to be

unconstrained. This is why this more

artistic rendition that lack the double

down could be more accurate to the

feelings of George Miller. The closing

track is the shortest. It is the first

time in the music video that Pink Guy is

producing a video where he plays with

wantons and makes safe, therefore

uninspired videos. The commentary here

is the lack of it. to look at how George

Miller reincarnated and has been

constrained by the pink eye character,

his audience, and YouTube's policies. It

would not make sense to look at his

entire journey and then for him to

continue in a way that was dishonest to

himself and unbecoming of the character.

With that, George Miller would go on to

embrace Joji and succeed to the point

that his art both existed on its own and

its popularity would lead him to perform

at Madison Square Garden. Ian would

begin at the same place yet end up

somewhere far different. I think

generally it was just kind of like

wanting a little bit more something was

a little bit more rewarding, fulfilling.

So that's kind of why I like started to,

you know, move away from it.

>> And you've said that anyone who focuses

their entire career on making edgy

content, edgy jokes, eventually finds

themselves wanting to to do something

more fulfilling with their lives.

>> Totally. Ian would reflect on his

content. He will later speak of how

while some videos were impactful in the

ways he desired, such as the Leafy

Content Cop, others he would regret for

how they were interpreted and to the

extents he went to prove a point. There

was a growing voice of displeasure

analyzing not the purpose of Idubbbz,

but rather only isolating his actions.

Content creator Tanojo was one of these

people. Though she was unfamiliar with

Ian, she was furious at the slurs

Idubbbz used to the point that she

demanded he end it himself.

>> Now, this is a story all about how I was

involved in a shooting. For those of you

who don't follow the drama, I'll give

you a brief rundown of what's happened

so far. A couple months ago, Tana Mojo

tweeted at me that she was very unhappy

with my use of the N-word. I didn't

respond to her tweet. Instead, I did a

bit of research and I found out that she

used the dreaded nword in the past, but

she didn't use the n-word in the same

way that I use it. She used it in a very

mean-spirited way. You know, you [ __ ]

>> growing up in Vegas, everybody said

those words and I didn't even know that

they were considered racist at all. They

were in rap songs and I totally thought

it just meant like homie or like friend.

>> Tana Mojo was arguing that saying the

n-word was a high crime. This is not a

unique perspective, but was hypocritical

coming from Tana as she had used that

word in the past in a derogatory

fashion. This is what inspired Ian's

content cop honor, covering her

hypocrisy and how she embellishes her

stories. What else can be said about

this topic that hasn't been said

already? And not much. Pretty much

everyone said it already, but uh here's

some clips of Tana saying that context

isn't important.

>> Okay, but when you but when you're

reading it, even if you're just saying

it, even if you're reading something

that somebody else says, you're saying,

"I'm a white person and I think it's

okay to say that word." It doesn't

matter the context that you say it in,

it's still racist.

>> It doesn't matter the context you say it

in. It's still racist. Listen up,

teachers of America. If you've ever read

aloud huckleberry fin to your students,

you've engaged in an act of racism.

>> The supporters call themselves nword.

Like that's what they call each other.

>> Whoa. Tana, you going to drop the fbomb

like that.

>> And how content cop Leafy was a message

about treating others how you would like

to be treated. Content cop Tana was an

argument that the nword holds power

because it is taboo.

>> People didn't get their [ __ ] heads

ran over in World War II. They weren't

thrown into internment camps. But yeah,

but you but you can't say that one

because it's got sort of a it's

guttural. Either all of them are okay or

none of them are okay. I think that was

my like it was like a combination of a

lot of things in that video that I think

led to um me regretting it and being

like, "Oh, this is like too much." Like

I went way too like

>> I think the most interesting thing about

that video is the it's either all okay

or none of it's okay.

>> It was one of these statements that was

like it like I wanted something that

sounded strong and like yeah punchy. And

that's exactly what you know I thought

worked. It's funny like the amount of

people who I I've talked to now that

were like oh yeah when you said that

like I did interpret it as like yeah

none of it's okay. That's how I That's

how [laughter] I was like, "Yeah, I

agree."

>> Yeah.

>> Ian would later regret having such a

strong statement in his video. But just

like the Leafy one, the message was also

to be consistent. But the jester must

dance. And dance he did. It's incredible

how much more intelligent you would have

looked if during the event where I came

and said, if you just said, "Wow, you're

a very uncomfortable person and you're

not very funny. What a pathetic joke."

You would have just destroyed me. But

you couldn't do that because you're the

most predictable human being on the

planet.

>> Say

he walks up to me. He kind of like locks

his arm around me like around my neck

like this. And it it wasn't like it was

like a choke hold or anything. It was it

was very like firm and like tight like I

couldn't have really gotten it out if

that makes sense. I'll explain that in a

second. And so the guy looks at me and

he wraps his arms around me and he looks

in the camera and he goes, "Say." And he

puts his thumbs up and [music] then like

blink and he says the n word like hard r

n word like say n word like hard r like

[music] smiling loud as [ __ ] like yells

it and like looks at me and looks at me

like say.

>> Approaching Tana at a meet and greet was

Ian's girlfriend's idea. One that proved

to be fruitful as Tana had embellished

the story by misreporting how Ian had

held her. Ian would demonstrate how

dishonest Hannah was. Even so, there was

a guilt building because she was young

and Ian had placed her in an

uncomfortable position regardless of the

point he was trying to prove.

>> And I, you know, created a situation

where like she couldn't, you know, just

walk away from it. I entered her life

and uh that's too much.

>> Mhm.

>> Tana shortly after the Content Cop

released a video reflecting on the brunt

of Ian's words and the online mob that

formed around them. She explains that

she said those slurs as a freshman in

high school and has apologized for them,

but has come to the conclusion that

those apologies were deceitful and not

enough.

>> All in all, I said the n-word in those

videos. I knew what it meant regardless

of me knowing the depth of it or the

pain behind it or anything like that. I

knew that it was a slur and my friends

and I thought it was shocking and

offensive and funny to say to Omari cuz

he was black and he was okay with it and

he thought it was funny and blah blah

blah. And so I made stupid vines like

that. Had this not happened to me, had

Idubbbz not made that video, had the

entire world been looking at my channel

under this microscope and criticizing me

and calling me out for my wrongs, I

would have never made this video. I

would have never owned up to it. I would

have never had to face it the way that I

am right now. I would have continued to

give half-ass shitty apologies like I

was previously. I would have continued

to push it under the rug and run away

from my problems like I always do. I

would have never made a video like this

because I would have been too afraid.

and in a really [ __ ] up weird way. I

am glad all of this is happening.

>> Ian had once again successfully shamed

the target for the better. Tana

expressed just as much and added that it

took something that crude to make a

point. Though the commenters were not so

ready to accept Tana's quick turnaround,

later interviews would demonstrate how

she had internalized what Ian said.

>> Yeah, 100%. And the Condop was good at

>> I feel like you you've like swallowed up

this like self-guilt at the end of the

day. You were calling out a white dude

for saying the N word. That's pretty

common, right?

>> But where did I have the room to call

him out? You know,

>> about 2 months after the Tana Content

Cop, Ian appeared as a guest for episode

4 of the H3 podcast. Within he expresses

his sympathies for some of the creators

he has targeted and why he feels his

fine bros content cop was cruel after he

had met one of them. some of the

commentary channels out there is a when

they go in really hard, I'm like,

>> you need to interact with these people

that you make fun of in real life just

to be reminded

>> of what you're actually doing kind of

thing.

>> Uh so interacting with Rafie

>> when you see his face and you're like

and then you recall all the terrible

things you said about it and you're like

[ __ ] like

>> exactly

>> this is real life. He felt this [ __ ]

>> I the the the the internet wall is no

longer there. 5T

it becomes real.

>> That's an interest also it happens when

your channel becomes big because then

most of the times the videos you make

they're definitely going to see like

when you're a small channel you don't

know who's going to watch your videos. I

was much more loose with my lips on

Twitter and everywhere else when I was

smaller.

>> And now I have to kind of

>> if I say like when I was smaller I would

have without a heartbeat said some mean

[ __ ] about PewDiePie.

>> But now I would be like

>> he's my friend.

>> He's my friend.

>> I like him.

>> He's wonderful Swede.

>> In October of 2017, Idubbbz would

release his final content cop and also

content deputy of the original series.

This time Ian targeted creator Ricegum.

It even included a cameo from the

largest creator on YouTube and this was

a peak of Idubbbz in terms of

viewership. From November 2016 to

November 2017, Idubbbz uploaded around

25 videos. Then from November 2017 to

January 2019, Idubbbz had only uploaded

12 times on Idubbbz TV. This is less

than once a month. These were a mix of

the Idubbbz complain series where Ian

critiques lottery food portions

specifically how restaurants give them

esoteric names and so on. And he also

released another legit food review with

his most common collaborator H3H3.

>> It's a really beautiful day. Glorious

day almost would you even say

>> it's all right. [music] I think it's

Did you hear that? Pretty sure that's a

new Tuckerberry.

>> Tuckerberry.

>> Tuckerberry.

>> Oh tuck. Yeah, that's not it. It didn't

sound like a cuckerberry.

>> Are you going to do any cuck jokes on

the show? I want to keep those to a

minimum. All right.

>> No [ __ ] jokes. He's starting to sound

like a soy boy.

>> Yeah.

>> While Ian could have been unserious

about Ethan keeping the [ __ ] jokes to

minimum, [ __ ] or cuckled could have been

a more commonly used insult against

Idubbbz. Cuckled can be described simply

as quote a man whose wife is sexually

unfaithful regarded as an object of

derision. Unquote. This is what some

segments of the internet saw Ana Jamaa

Ian's girlfriend as. They started dating

around late 2016. Ana, as a not so

popular Twitch streamer, would get a

boost of attention from Ian's audience.

>> I found a lot of purpose and love in

streaming.

>> That was my passion. But when we learned

that

>> that wasn't uh something that was

viable, there was just so much hate.

Yeah. I would get people either coming

and asking about you constantly or like

hate towards me or hate towards you or

you know um

>> it I my career the thing that I've

really loved like

>> I couldn't do it. Yeah.

>> You know I just couldn't do it.

>> Even though Nissa had her reservations,

she would continue to stream and exist

as a public figure. The most popular

videos on her in the late 2010s would

not mention by name, only as Idubbb's

girlfriend. The best example of this is

by creator Britney Venty's takedown of

Ana where Venty drives the narrative

that Ana started dating Ian while she

was dating someone else.

>> I met somebody whilst I was in an on

andoff relationship that was [ __ ] but

wasn't very public about the shittiness

of it. Um, but I never cheated on

anybody. It's almost like I I don't know

what it is why people feel the need to

cheat. There is never a valid excuse for

cheating. Never, ever, ever does

somebody have a valid excuse for

cheating. But I guess somebody can have

a valid excuse for trading up like she

did. I mean, after all, she did the

right thing. She did nothing wrong

because it only took her a few hours of

talking to Idubbbz platonically to

realize that she needed to break up with

her current boyfriend for him.

>> Feel like that's okay. Like, I mean,

like, I'm not going to lie. I'm not

going to lie. My significant other that

I'm with now, like I when I met him, I

was dating somebody else. Ana could be

seen possibly flirting with other

content creators in 2017, particularly

with Chris Reagan. It did not help that

she was outspoken against at the time

popular creators. Now, our first story

is coming from Ana, also known as

Idubbbz's girlfriend. Ana was streaming

on Twitch and somebody in the chat asked

her what she thought about Ice Poseidon,

the in real life streamer here on

YouTube. He was on Twitch, but then he

got banned. And this is what she said.

Roll it.

>> Ice Poseidon

is successful not because he is

intelligent

or hardworking.

Ice Poseidon is successful because he

figured out that he could exploit his

douchebaggery

and overall

laziness.

I'm not a fan of him. I do not enjoy his

YouTube videos. I don't enjoy his live

streams. I cringe at when he said to

that woman that he's famous. I don't

enjoy him. I don't like him.

>> She also commented on Pyroynical's

commentary on female streamers

>> section. I mean, you can just see with

this clip, look how small the screen is

for the game. Jesus. And I know that

mentality that's been said before, don't

like it, don't watch it. The problem is

you're bringing a lot of kids on the

>> Why do people always make that argument?

Like, there's no way when she's playing

the actual game that it's that size.

Like, what the hell is that? I can

already see the headline now. I love

girlfriend says mean things about

Pyroynical in her stream. Ana in the

space was a PR nightmare. Where Ian

takes a colder, logical approach, yet is

not at all devoid of empathy as he

considers how his videos will affect his

targets, Ana takes a non-filtered,

emotional approach, as was made clear in

this debate against creator Vegan Gains.

Hey everyone. So, the other day I

debated Ana J or Yoma. I don't know how

to pronounce her last name, but some of

you may know her as Idubbbz's

girlfriend. And the debate proposition

was that vegan diets are superior in

terms of health compared to omnivorous

diets.

>> The theme of this whole discussion is

that like confidence comes off as

correctness, but I don't think that

that's

>> okay. Well, I I'm confident because I've

talked about this like literally every

day. It's my job.

>> Yeah. I mean, but I'm just saying I just

think that's the theme of what

valid arguments. I think that maybe I

just don't have the pay. I mean, which

is whatever. It's fine.

>> Well, Yeah. Like like it's fine. I I

don't think you're really prepared to

have a debate with this against me. Like

really someone like Lane

>> Nortoning like terrible thing to say.

Like

>> no it's not like look there's look

you're I'm not expecting everyone I come

across to be experts in nutrition or

know as much as me.

>> People ever listen to your stuff and

just go like man I went a little [ __ ]

hard there. Do you ever do that?

>> Um no. Like look, I'm a very direct

confrontational person. So

>> yeah, I know. I'm just I

>> There's nothing Look like I don't think

you're less of a person or stupid or

something for not knowing this stuff.

I'm not trying to suggest that.

>> You have a great talent of making people

look stupid. If you if this is your view

of winning, which is

>> talking very aggressively for a period

of time, very confident, you've won,

man. Like

>> I've made arguments. Despite how the

debate went, some allegedly saw Ana as

the victor.

>> So, I did watch Ana's stream on her

Twitch channel and a lot of her

followers were in support of her and

actually believe that she won the

debate, which is a little surprising

considering how miserably she lost.

>> In the nature that relationships or

friendships or general experiences

change someone, Ian was beginning to

change himself to better interact with

Ana. I would get triggered by any form

of abandonment basically and I would go

into 5-year-old brain

>> which for him was horrible obviously

that was like a really

>> I was always trying to like logic it out

and I'm like man [laughter] what the

hell she isn't listening to my logic and

my reason

>> could not get it to work

>> but it did finally click when she did

explain like I was going into 5-year-old

mode I'm like oh yeah like

>> that's literally what it was

>> if that's what it is then what am I

doing trying to like, you know, give you

a list of like, you know, things to

>> why it's not a problem or whatever.

>> Ian reflected on his content cops and

the damage they did to their targets

like Tana and Jinx. The fact did not

change that Ian was a tool to shame

others. And now that he was being shamed

for his partner, there was a deeper

regret for bringing on shame to others.

Like with Joji, Ian was shifting his

efforts towards a different endeavor.

But unlike Joji, it was not a

reinvention, but an extension. He was

now uploading more frequently on his

second channel, Idubbbz TV, too. Rather

than create something culturally

impactful or artistically meaningful,

Ian was going the route of least

damaging, one of pacivity. In essence,

he was creating a vlogging series that's

driving narrative was relocating the

scrolls in his backyard. And for the

time, viewers were invested. He was

getting millions of views in the series,

and there did seem to be some ambition

when it came to criticizing a specific

brand of yogurt.

You just watched me eat three yogurt

cups. And in that time, 12 animals died.

They died

from this. Not just any yogurt cup, a Y

play yogurt cup. Yo play. You know the

little uh the little red leaves, the red

or the red flower petals on the Y play

logo? Those are actually petals soaked

in blood from the animals that recently

died because they had their heads

trapped inside of a Yoplay yogurt

container. And Yoplay, we are we're

saying no way. # no way. Yo play, we are

going to boycott your company until you

solve this problem. And you don't even

want to know what that means. I have an

army behind me. What do you have?

Where's your social media presence? This

is your only warning, yo play. The top

comments are assuming that Ian's targets

have changed from criticizing creators

to going after companies that are worthy

of a content cop. Logically, this would

make sense. This could enact welcome

change and Ian would not need to temper

his blows as he did when critiquing

creators. Though viewers would soon be

disappointed. All right, so about 14

days ago, I issued a challenge to Yo

Play. I asked them to change their cup

design, come up with something new. We

didn't hear anything in response. A lot

of you, I noticed, thought that I had

some sort of grand plan, some sort of

grand scheme. Sure, I [clears throat] I

still want Yo Play to change their

design. I don't know how I'm going to

get them to do that. I'm open to

suggestions from you guys, but I'm not

this all knowing wizard that can snap my

fingers and make a a large corporation

like General Mills just decide, "Oh,

well, he's spooked us, so we're going to

change it." No, it's not anything

extreme. Sorry, Phil. I'm not going to

murder someone for a YouTube video.

>> Idas revealed his hand and showed that

he was no longer holding the Joker card

or any card for that matter. This

multi-ep episode series, Tracking

Squirrels in his backyard, was only a

vlogging series. Quote, "This is the

oddest pivot in content for a YouTuber.

I feel like at this point, this series

is just Ian doing yard work and getting

content from it. I can no longer tell if

this is a joke or if I had a stroke."

unquote. The comments, while still

engaged, were speaking of being confused

at the lack of purpose of Ian's content.

Yet, there were other comments realizing

that there was no purpose. Ian was

moving away from his profession as

Chester as Ian showed displeasure

towards these viewers. Are you watching

Idubbb Squirrel content? I DON'T LIKE

Idubbbz anymore. All he's doing is

playing with his squirrels. I like

Felix. PewDiePie is so funny. He makes

you news anyone. Uh, it's fun. It's all

good fun.

>> Ian did have ambition, just not with his

vlogs. On main channel Idubbbz, he

released Full Force, a documentary that

explores the day-to-day life of fallen

content creator airsoft Fatty. It is a

colorful and bizarre exploration of the

star airsoft Fatty that also makes it a

point to bring light to various

supporting characters that are obscure

in their own right. They all have

different motivations and key

personality traits that Ian fleshes out.

The documentary as an exploration of

airsoft fatty also exposes his lack of

aptitude in any regard. This extends to

house upkeep, cleaning, cooking

forthought. There is a looming feeling

of dread as Fatty will inevitably be met

with a terrible fate based on his

innocence and ineptitude. But Ian does

not further explore this. Instead, he

celebrates airsoft Fattie's innocence

and positive outlook on life, which

accurately highlights the tone Ian set

for the documentary. And the best words

I have ever heard have come from the

worst version of an old old cartoon used

to watch Yu-Gi-Oh. It's the most recent.

The main character states that his

father told him, "When you want to cry,

laugh. When you want to frown, smile."

Cuz it's like, "Why go around feeling

like [ __ ] all the time? Sure, you're