There are so many AI business videos out

there telling you how to start an agency

or what AI agency to sell or what app to

launch and it's all noise. I've made

over $25 million with AI over the last

seven and a half years. So, if you

actually want to build a successful AI

business and you were to watch just one

video, I'd make it this one because

chasing new tools or obsessing over new

builds in Claude will not make you any

money. There are only two things that

you should focus on and neither have

anything to do with AI. So, in this

video, I'm going to tell you exactly

what these two things are promise that

if you do these two things, you won't

watch another AI tool update video or

build tutorial ever again that

ultimately leaves you making no

progress. Let's get into it. Okay, so

the single most important decision in

this business is also the one that

people don't really talk about and the

truth is that tools don't ever stop

changing. A year ago, everyone was glued

to an 8-in, then Claude code dropped and

the entire AI space jumped ship

overnight. If you're just starting out

right now, you genuinely don't know

which one to pick. So, picking the best

tool feels like you're making some type

of progress, but it really is just the

newest form of procrastination where you

get that little dopamine hit. And here's

what nobody's paying attention to. What

people actually want has not changed.

It's still the same exact thing. Think

about a roofer. He didn't start his

business because fixing roofs was some

revolutionary trend or some new tool

that allowed him to do it. He started

because roofs will always leak, pipes

will always burst, and gutters will

always clog. Jeff Bezos said the same

thing about strategy when you're

thinking about business. He said,

"Everyone asks what's going to change in

the next 10 years, but the better

question is what's going to stay the

same." You can only build a business on

what's going to stay the same because

that's what mitigates your risk. You

can't build one on a trend that could

disappear next year just like an 8-in

did. And the biggest problem that'll

never die is that businesses will always

need more customers. They're going to

always struggle to acquire customers

profitably, efficiently, and there

always is going to be a manual piece to

doing that. And that problem existed 50

years ago, it exists today, and it'll

exist in the next 50 years. The way they

go about solving it will just change,

but the problem will still persist. So,

focus on the permanent problem first.

The tool is just how you solve it. Think

of it like this. The tool is the hammer

and the problem is the house. Nobody

hires a builder because he owns a nice

or cool hammer, right? They hire him

because they want the house built well

and because that person has proof of

doing it well and not leaving a house

that's got a ton of problems. So, before

you learn a single tool, you need to

know exactly what problem you're going

to solve before you start solving it.

The next thing you need to decide is

simply how many and which one of the

problems you're going to solve. When I

first started, I sold a single

automation. Clients would stay for a

couple months and then they would end up

canceling. And I was always really

confused why and it took me a long time

to figure out why, but then I realized

something and the easiest way to explain

it is with the story of Jack and Jill.

They both need to go up a hill to get

water, but Jack goes first and leaves

his sister Jill behind. He grabs his

bucket, he heads straight up the hill.

He doesn't even look at the bucket. He's

just focused on getting to the water

that's at the top of the hill. So, he

gets to the top of the hill, he fills

the bucket all the way up and he starts

heading back down the hill. But, halfway

down the hill he notices something. The

bucket keeps getting lighter and he

looks down and the water is pouring out

from all the holes he didn't even know

were in the bucket. So, he panics and he

runs into a friend on the way down and

says, "Hey, can you help me? My bucket's

leaking everywhere." And his friend

takes a look, he pulls out a patch and

he says, "There you go, you're all set."

Jack says, "Thanks." and he just kind of

keeps walking down the hill trying to

get back to the house. But, by the time

he gets home, he looks down and the

bucket has no water in it. It's

completely empty. Every single drop is

gone because his friend only patched one

hole and the water just leaked out of

all the other holes that were already in

the bucket. So, Jack climbed the whole

hill, filled the bucket to the top, and

got back with literally nothing. Now,

he's sitting there with an empty bucket,

frustrated, and exhausted. Kind of like

what most business owners experience

when they work with other companies,

like what I was doing when I started.

But, then he sees his sister Jill

getting back and her bucket is

completely full. And Jack is completely

confused. He's like, "How? I asked Mom

and she told me that all of her buckets

had holes in them. How do you still have

all your water? And Jill says, "Yeah, my

bucket had holes, but before I went up

the hill, I asked Mom to take a look at

it. So, she sat down and patched every

single hole one at a time before I went

up to the hill to fill it up." And that

is exactly how the AI market the AI

agency market is right now. Jack and

Jill are both businesses. They're both

climbing the same hill, spending money

on marketing, running ads, and doing

everything they can do to get clients,

aka going to the well to get water, but

their businesses have a bunch of holes

in them. And these are problems that

make them lose clients before they ever

get to enjoy the fruits of their labor.

And the people selling automations right

now are like Jack's friends. They sell

only one patch for a bucket that's full

of a lot of holes. And yeah, that one

patch might actually work at fixing one

specific hole, but it doesn't matter

because the other holes are still there

and the bucket will inevitably be empty.

And that's the problem with selling a

single automation. Say you sell a

business an AI receptionist, so they

never miss a call, right? It sounds like

a really good idea, a really valuable

service. But if that same business has

no way for people to find them in the

first place, the phone isn't going to

ever ring and your amazing receptionist

won't answer any calls and it's not

going to provide any value. So, here's

what you want to do instead. Sell one

complete system that plugs every hole.

Stop being Jack's buddy with one patch.

Be more like Jill's mom and just seal

every single hole in the bucket before

they ever climb the hill. Now, there are

seven holes with problems that every

single local business has and

experiences that I've been able to plug.

Real quick though, you're probably

wondering why I give this all the way

for free and not sell it to you on a

course or community like everyone else

does in the AI space. And here's the

truth. I got a valuation for my agency

for over $5 million and I wanted to sell

it, but my broker told me if I helped

three to four people build the exact

same business, I could roll them into a

portfolio and the valuation could jump

from a 4x multiple to somewhere between

8 to 15. And that means that my agency

can be worth at least around $20 if I

find the right people. So, if you'd like

to be one of them, check out the link in

the description below. We'll hop on a

one-to-one call. I'll be able to see if

you're a good fit. We'll be able to go

from that. Now, this is the system that

solves both of the decisions. It focuses

on solving the biggest problem that

local businesses have, and it also

solves the right sub-problems to make

sure the business gets more clients. And

this is what I call the AI Aristotle

system. I named it after Aristotle on

purpose because he said the whole is

greater than the sum of its parts. It's

a famous quote he said, and that's the

entire point of this entire system. One

of these services on its own is

one-dimensional. Kind of like the one

patch that Jack did. It's not very

effective. But if you put them together

in the correct sequential order, each

pillar makes every other pillar work

better because it compounds on itself,

which makes the whole greater than the

simple sum of its parts. Okay, so what

I'm going to do now is I'm going to

break down the seven AI employees that I

developed. So, the very first one, the

very first AI employee is the AI

website, which is mobile plus load speed

optimized. And so, the problem with most

local businesses' websites are number

one, they take very long to load. And

what the data shows is that if a bus- if

a website takes too long to load, 3

seconds to 5 seconds, people just leave,

right? Because for whatever reason they

just leave. I know I've done it. I would

imagine you've probably done it as well.

In addition to that, what the data also

shows is that the majority of traffic on

Google and Facebook and Instagram is

done on a phone. It's not done on a

computer anymore. And so, with Facebook

and Instagram, they literally stopped

reporting it because it would it's like

98%. So, there's just no point. It's

basically 100%. But on Google, it's over

60%. So, when people are on Google, 60%

of the time at least people are on their

phone rather than on their computer. And

so, the issue is the fact that the

majority of local businesses' websites

are not optimized for a phone. They're

optimized for a desktop user. And so,

have you ever gone to a website on your

phone and you're like, "What the hell am

I doing?" right? How do I even navigate

this thing? It's because it's not built

for a phone user. It's built for

somebody that's on their desktop. And

so, what the data shows is that if

someone lands on a on a website, a local

business website that's not optimized

for mobile, they literally just end up

bouncing. 78% of people literally just

bounce out of it and then just find a

business that has it optimized for

mobile. Right? Like the next one that

ranks on Google. And so, that's a big

big problem because the more majority of

these people's businesses are just not

optimized for mobile. And then in

addition to that, 70% of these small

businesses' websites don't ask you for

their info. And what I mean by that is,

they have a contact form somewhere that

you have to search for and find. You

basically have to search on their

website how to give them your

information or how to opt in. In

addition to that, they don't incentivize

you to opt in. Right? They'll literally

just have a contact form saying,

"Contact us." Literally just look up

"roofer near me" and let's see what

happens. And see if it's optimized for

mobile, see how long it takes to load,

and you can do Google PageSpeed Insights

to actually see what the report is,

where you can literally just upload the

URL and see how long it takes to load.

And it will tell you how long it takes

on mobile, how long it takes on desktop.

And then in addition to that, see if at

the very top of the page, just right

when you go into the website, see if at

the very top it has a clear offer and a

form for you to enter your information,

where you can give them your your first

name, last name, phone number, and

email. Right? Because the majority of

these businesses, again, take long to

load. In addition to that, they're not

optimized for mobile. And then from

there, they make it very difficult for

the person to leave their information,

which is the whole point of a website.

It's to generate customers. It's to

generate leads. And so, because of these

problems, what we do is we build them a

website that's optimized for both mobile

and desktop. We make it load in under a

second, so that it's it's instant. And

then in addition to that, we create a

promotion that is at the top page, so

right when they click on it, they don't

have to move anywhere. They're going to

see exactly where they can leave their

information. And then there's a

promotion to incentivize them to leave

their information. And then in addition

to that, rather than asking them first

name, last name, phone number, and email

all in one form, we ask them one

question at a time because that gets a

higher conversion rate, cuz it's less

requirements. It's less friction, which

results in a better result. And so, look

and see if the roofer near you does any

of that stuff. I could almost guarantee

you they don't. And that's why this is

the first thing that we offer. The

second thing that we do is the database

reactivation or the outreach specialist

AI agent. And so, every local business

is really sitting on a list of old leads

and past customers that their staff and

them don't follow up with. And what the

data shows is that the average rep makes

just 1.3 attempts before giving up on a

lead forever. And a lot of people don't

even follow up with leads, which is

unbelievable. And so, this is literally

free money collecting dust for the

business owner that they're just not

doing anything with. And the crazy part

is that 93% of the leads that ever

convert are reached out on the sixth

attempt, okay? And so, almost everyone

quits five attempts before getting to

the conversion. And so, to plug the

hole, you use AI to reach back out to

every old lead with an offer by text.

And that's what we do. We plug our AI

and V SMS to then nurture these people,

not email, okay? And the reason why is

because text messages get over a 90%

open rate and over a 45% response rate,

where emails get a 6% open rate, okay?

So, 6% open rate compared to over a 90%

over open rate. It's a very, very big

difference. And just by setting this up,

the business will get clients almost

instantly without having to invest any

money into any type of marketing, okay?

Cuz we're just taking their database

leads, plugging our AI into it to then

generate them opportunities that they

can close. And these are easier people

to close than they would get from

running ads because these are people who

are already familiar with their

business. They're warm leads. They

already gave the business their

information, right? Well, when you're

running ads on Facebook, you're finding

people that have never interacted with

the business. They're completely cold.

And that's why this is the second AI

agent that we deploy is because once we

fix the website, we now tap into their

database to bring them in a lot of

opportunities that is just low-hanging

fruit and very easy to capitalize on.

The third AI employee is the reputation

manager. And what we're doing here is

we're helping them generate reviews and

referrals. And so, once you've got

people coming into the business through

the database, your next AI hire should

just be the reputation manager because

everyone looks at reviews before they

make a purchasing decision when it comes

to local businesses, specifically local

businesses. It's very common, obviously,

that people look at reviews before

making any purchasing decision, but 98%

of people reference reviews when it

comes to local businesses before they've

decided to make a decision about

becoming a customer, right? Have you

ever looked up a restaurant near you,

looked up a contractor near you for

maybe remodeling a bathroom, a deck,

something like that, right? And if they

didn't have good reviews, you looked for

someone else, right? A gym, you found

bad reviews, you went somewhere else,

right? It's very, very common. And the

other important thing about this is the

fact that only 11% of these people who

work at these businesses or business

owners ask for reviews. And the ones

that do typically do in a really bad

way. And what I mean by that is they'll

leave a QR code where anyone can leave a

review, even people that are pissed off,

or they just ask people in a really bad

way, that's super awkward, which makes

you not want to leave a review. I know

I've experienced that before. And so,

the way that we do it is through text,

and then we leverage an offer to

incentivize them to leave a review. And

we do it in a legal and compliant way.

And so, we follow up with them, ask

them, "On a scale of 1 to 5, how was

your experience? If you let us know how

it was, we'll give you a chance to win a

membership for free for the year." Once

they respond with how their experience

was, we then say, "Okay, in addition to

that, you can now leave your review

right here with this link." A lot of

people don't send people a link where

they can directly leave the review,

which is kind of hard to find sometimes

on Google when you're actually trying to

leave a review. So, we make it very easy

for them to do it. And then, once

they've left a review, we then follow up

with them asking, "Hey, is there anyone

else you'd like to bring into the gym

with you? We've got a couple 7-day

passes, and anyone that you do bring in

or refer to us, we'll put your name into

that raffle five more times. You'll have

a chance to win a membership for free

for the year." And so, by doing that, we

now get them to tell friends and family

to come in with them, which literally

generates more leads and customers for

free without the business owner having

to do anything. So, at this point, the

business owner's literally invested no

money in advertising, which is what the

majority of agencies out there do. As

they push Google advertising, SEO, meta

advertising, and it always ends really

bad cuz they don't fix these holes. And

the fourth AI employee we deploy is the

website manager. And so, what we do here

is nurture the leads that comes through

their website. And so, the reason why

this is important is because on average,

businesses follow up with leads within

42 to 47 hours. So, if we plug our AI

into all leads that come through their

website and follow up with them

instantly, right when they respond to

any text, we follow up right away, just

by simply doing that, our chances of

getting these people to become customers

and to show up at the business increase

by over 400%. And so, it's very

important that if businesses do figure

all of this stuff out, they have a

process in place to capitalize on all

the leads that do come through because

speed to lead is the name of the game

when it comes to even just getting

people through the door. And again, if

someone doesn't follow up with the lead

right away, they're going to probably

reach out to another business, and

that's what the data shows. And the

person who follows up with them right

away and more frequently is going to end

up more than likely converting that

customer. And so, that is why we deploy

the website lead nurturing agent. The

fifth AI employee is the receptionist,

the missed call text back AI

receptionist. And so, the whole we were

talking about earlier, right, is that

62% of calls to local businesses go

unanswered. And I've had customers where

we've literally plugged this in and

we've seen them miss over 100 calls in a

month and only pick up like six. So,

over 90% of their calls get missed. And

so, just like when people opt in through

a website, these are people that are

ready to become customers and they've

made the leap to literally pick the

phone up and call, which nowadays people

are even anxious to call people. And so,

they made a basically a big leap, and if

they don't get answered and someone

doesn't speak to them, they're probably

not going to call back. And they're

probably just going to call someone else

that will answer. And so, by us doing

this, we're able to capitalize on that

and make sure 100% of their calls get

answered. And by doing that, we book

about 30 to 40% of the people that the

agent speaks with. And then from there,

it nurtures them via text and makes sure

they show up. And then if they don't

show up, it handles rescheduling them so

that the business owner and their staff

literally don't have to do anything or

lift a finger. And the sixth AI employee

we deploy is the closers coach, which is

an AI sales coach. And so, basically,

these businesses and their staff, they

don't ever focus on training on sales.

And so, number one, they don't know how

to sell people. They don't have a script

to sell people. They don't have a sales

process to use when they're speaking

with people. And lastly, they don't ever

review the calls that they're doing.

They don't ever role-play with each

other. They don't ever review the

recordings of them trying to close

people and running their sales process.

So, they never receive any feedback. And

in addition to that, a step before that,

they never receive any formal training.

Right? Literally, 70% of people that

work at local businesses report that

they've never received any formal type

of sales training. And then, that means

nothing at all from implementation at

the start to learning a sales process to

even refining it through role-playing

and review. And so, what we do is we

implement an AI sales coach that can

role-play with them and review their

calls or their consultations they record

and upload into it. And it will

literally grade them on the sales

process and it will just tell them what

they did well and what they did wrong

and what they should say differently to

make sure they're following the script

that results in closing the most deals.

Very, very basic. But again, if we're

getting a bunch of people coming in

through reactivations, through

referrals, through people calling in,

through the website, it doesn't matter

if they can't close them. Right? They're

not going to make any money. You could

patch all those holes, but if they're

not converting anybody, the business

owner is going to ultimately blame it on

you. And so, for that reason, that's why

we deploy this. And then, the last AI

employee is the marketing director,

which is paid ads with AI neuro

training. And so, the reason why we do

this is because once you've done all of

that other stuff, the business owner

should now be in a position to fully

capitalize on any type of advertising.

Where before, if those problems are not

addressed, which is typically what

happens, any business that tries to help

them grow is going to fall short.

They're not going to end up having

success. And that's why agencies have a

lot a really bad reputation is because

they just fix one hole. And just doing

one hole is not solving the entire

problem. You have to take all of the

problems a business owner has with

regards to that one hole you're patching

and basically solve them. And that's

what I've done over the last 7 years,

which allows me to retain people for

years and for people to pay me over

$100,000 over the course of multiple

years. And that's what you want to build

a a very successful business is that cuz

once we've patched all those holes, the

business is now in a position to

basically pour gas on the fire and the

gas is the ad spend. But again, if

you're not following up with the leads

quick, if you don't have a lot of

reviews, if your website doesn't look

good, and if the the team handling the

appointments that do come in do not to

convert them, running ads is going to be

a complete disaster for that business

owner and it's not going to go well. And

so that is why we do it last. And so I

know I just went over a lot there, but

here's the most important decision you

have to make when it comes to building a

business with AI and it's literally just

to start. None of this matters if you

don't do anything with what you just

learned in this video and everything

that I just went over. So if you're

serious about this, I can help you move

a lot faster and be a catalyst. All my

resources, the systems you'll sell, me

reviewing your calls one-to-one and

role-playing with you. This is what my

partners get and the reason they can go

from making nothing to over $10,000 a

month in less than 30 days. And if you

want, you can apply to become my partner

with the link in the description below

to be able to get access to all of that,

to work directly with me, and I'll be

able to see if I think you'd be a good

fit to do that. Thank you for watching

the video. I'll see you in the next one.