OpenAI Buys TBPN & Their Management Team Reboot | Mercor Hack & Why Now is the Time for Cyber
2662 segments
I'm going to call [ __ ] start to
finish on this whole discussion.
>> So, what do we have on the agenda this
week? Open AAI reboots management team.
Open AAI buys TBPN.
>> I thought the acquisition was just
insane. Owning a media asset invariably
takes way more time than you think for
way less money than you expect. See Jeff
Bezos for details.
>> There's no way that deal is going to
happen today. Like, it's dead because of
management change. Anthropic hits a
whopping $30 billion in revenue,
surpassing Open AI.
>> Their training costs are a quarter of
Open AI. It really feels like the
investors in Open AI got a much worse
deal in the last round than the
anthropic ones did.
>> And then SpaceX finally confidentially
files for IPO targeting a $2 trillion
valuation.
>> The big three, SpaceX plus OpenAI plus
Enthropic, their value at IPO will
exceed every other IPO for the last 20
years combined. Ready to go,
boys. Welcome back. I've been looking
forward to this one. I was doing this
schedule over the weekend and last night
and I was like, "Wow, this this week we
really have a lot of meat to get into."
So, I want to start with OpenAI and
Anthropic. So, Anthropic now have 30
billion in revenue. uh obviously
surpassing Open AI, it's all intertwined
with the subsequent things that we will
discuss with Open AI, but as Jason put
in an email to us all, holy cow, Jason,
holy cow indeed. What did you think?
>> Even Even in an era where we're getting
annured and anesthesized to crazy
numbers, this one I did fall out of my
chair, right? Uh getting to 30 billion
up from 9 billion at the start of the
year. I mean, uh, I think it took I
mean, Salesforce is the largest software
company, right? Uh, at least Cloud One,
and it it took them 25 years to get
there. Anthropic got there in five, but
maybe they really got there in three,
depending on how you count. But you just
uh, you know, we we it was it was
incredible to see where they were uh, in
February. We couldn't believe it. And
then essentially adding 10 million of
net AR. Let's let's not debate whether
it's how many RS there are and whether
it's recurring at this level of growth.
It really doesn't matter.
It doesn't matter. So, uh and that
there's still capacity constrained and
that Claude still shows us when we're in
there that it can't finish chats and
that uh you know every engineer in tech
has been told to consume more tokens and
move faster, right? The crazy thing is
what will it be at this rate at the end
of next year, right? Um it's uh crazy,
right? If it's it grew 3.3x in four
months, we need Rory's math help to
figure out what anthropics run rate will
be at the end of 27.
>> It the estimates that we were just
looking at two months ago just look
incredibly wrong at this stage.
>> Yeah.
>> So, yeah. No, these are these are all
amazing numbers, right?
>> Yeah.
>> And I think a bunch of other interesting
things start to happen here. One is you
kind of munching in some stuff. One is
their announcement on open claw and not
allowing that to be in the base plan. I
think it kind of gets back to they're in
a massively interesting situation now.
The revenue is exploding. Despite the
revenue explosion, they're still compute
constrained. In other words, they could
sell more if they had more, right? And
what do you do when you can sell more if
you had more, but you can't make more,
right? You can't magically make data
centers, though obviously they have that
big announcement to do that. What you
start doing is allocating capacity based
on money, right? And one of the first
things they figured out is these folks
using these open claw type agents are
consuming vast amounts of tokens on you
know fixed on fixed price plans and they
probably want to stop that which is what
they've done. So you're going to see
them do exactly what anyone in economics
would say do which is try and find a way
to maximize and extract even more
revenue. And you know, we saw it even
with OpenAI last week where you
deemphasize things like video which
consumes huge amounts of compute for
small amounts of revenue. In Entropics's
case, obviously they have much less of
that pure slop, but you deemphasize
things like open law access where it
consumes a lot of your compute and
doesn't make you a ton of money. And I
think you're just going to see a
continued trend to pricing tokens
pricing closer to the value, right? not
a huge trend because you want to get
people I mean you don't want to
overcompensate because you want to get
people addicted on the product because
the truth is the thing you have in your
favor with any digital good is the
complete certainty that prices per token
go down over time but you do at least
want to start allocating it a little
more sensibly while you're constrained.
So that's kind of I think the trend
here,
>> you know, the the we could talk a little
bit about the open claw stuff. Um just
on the on the but before we get there on
the growth and enthropic, the other
interesting thing was the Wall Street
Journal today had a bunch of leaks on
the financials for Anthropic and OpenAI.
And the one that jumped out at me when I
contrast it with the fact that Anthropic
has caught OpenAI, right, in half the
time is that their training costs are a
quarter of OpenAI. Their training costs
for models are a quarter of the Open AI.
Now maybe that's because they're
focused. They don't have to do video.
They don't have to do images. They don't
have to do a lot of consumer stuff. But
if you just think about it for a moment,
the compounding effects of catching Open
AI in half the time, right? At at
roughly the same revenue or more, 30
billion in 5 years, and having training
costs that for now are a quarter of it,
you know, that's a double code red.
It's one thing if if if if if you have
two classic startups where one is bled
money and it's artificial or there's
other things, but if you have a dramatic
cost benefit and you're out accelerating
your competitors, um and there's
management team turmoil at your
competitor, uh it really feels like the
investors in OpenAI got a much worse
deal in the last round than the
anthropic ones did. Just crazy just
having both. You usually don't have both
together with your competitor. you're
out accelerating your competitor and
your and your training costs are a
fraction of your competitor. Good god,
it that that just compounds.
>> That's actually a good point because you
take the Uber lift struggle, right? You
Uber had the oh my god, we're out
accelerating. Oh, but by God, we're
spending every dollar we have to to do
it and we and we show no fear, right? In
this case, you're out accelerating the
opposition while being more efficient on
a bunch of interesting measures. No,
you're right, Jason. That's a scary fact
pattern. If you're, you know, if you're
running the game theory and you're the
other guy, it's like, hm, that's not
good, right? They're growing faster than
us. The gross margin economics are
roughly the same/ slightly better and
their cost below the line and to a
rounding error costs are compute and
scientists to run the compute uh for
training are better. And that's that's a
bad fact pattern.
>> Have we ever seen a bigger seeming chasm
between where they're at? I mean, with
the greatest of respects, it seems like
anthropics is accelerating faster than
ever, and Open AI is having more
challenges than ever all at once. I'll
tell you the one I think about uh the
word I I I didn't realize when we did
this show the last because the press is
always focused on uh the headline stuff,
right? Yeah. The open air was barely
real.
>> Yeah, you said Yeah, you said
>> barely real. And Dre's money appears to
be real. It came in out front, right?
Good. The the 13 the you know, the 134
billion, whatever they put in, that's
real. 11 billion. Um, you know, all they
have to do is get 20% carry and double
that and it's it's it's a nice side bet
in an SPV, but that was real. The soft
bank money comes in tanches. They have
to borrow money to pay it. The Amazon
money is trunched in part on IPO or AGI,
right? And the Nvidia money is almost
all not money. It's almost all offsets
in compute. So,
you know, I thought about it, but then
in context of anthropics growth, like,
you know, that's I think Open I would
have rather have all the cash. Like,
it's not a sign of strength where the
majority of the round is not cash up
front. Like, that's not I don't think
that's a sign of strength. That's a sign
of like classically at least barely
getting the round done. Barely getting
the round done. Um, versus getting
because why wouldn't you want all cash
up front? Why wouldn't you want 140
billion up front? bit harsh on the
barely because I thought they tacked on
another I can't believe I said the
sentence. They tacked on another 10
billion. Think about that sentence
sometime that I think was cold hard
cash. So I think it I I agree your
comment is correct, Jason. The vast bulk
of the dollars weren't cash, but enough
money changed hands that it represented
a bonafide price at the time. But yeah,
you are right.
And and again I mean look Antropic does
some of the same stuff in the sense of
given that your biggest expenses are you
know compute and then distribution you
know from Microsoft on with open AI to
all the recent entropic deals there's a
lot of this roundtpping business but in
both ca I mean I'd say make two comments
perhaps in both cases there was enough
hard dollars changed hands to represent
both of them represent price estimates
but to your point would based on what
you know now given the revenue venue
equivalents, rough revenue equivalents.
Shouldn't assume until Open AI releases
their numbers, maybe they've exploded,
too. But definitely
Anthropic at 370 billion feels a little
more comfortable, let's just say, than
um Open AI at 820 or 840 or whatever the
final closing was, right?
>> Well, OpenAI did say 2 billion last
month. I think that's why Anthropic
rushed out the 30,
>> right? That they're at a $2 billion run
>> rate. And look, we have the whole gross
net thing, but the bottom line is this.
When you look at those two graphs, you
definitely don't say to yourself, I
mean, I think what you if this was a
public stock, let me put it this way. If
this was a public, if both of these
companies were public, there would be a
bunch of those Yeah. New York hedge
funds shorting Open AI, longing on
Tropic and saying they have the perfect
AI bet, right? At you know, would you
would you go would you short Open AAI at
870 and go long on Tropic at 372? I'm
not a risky guy, but even I would
contemplate doing that. It feels like a
no-brainer bet. You have roughly the
same revenue, a better trajectory in a
management team for half the price. Hm.
And if you short the one and long the
other, you're kind of you're
diversifying away the AI overall risk,
and you're just making a relative
performance bet. That's probably Yeah,
that would be an interesting one. What
would you say to an OpenAI employee who
is now looking at their incredible stock
price appreciation with tens of millions
of dollars in equity that they now have
at the 820 price? Sell it all at 820 the
minute a tender comes. What would you
say to them?
>> I think I I wouldn't pile on. I in
general, look in I have some things in
opening I want to pile on this time. And
if you recollect in the last couple of
weeks, I've tried to avoid the pile on
when someone's down. And I think you'd
always want to be more tempered. But I
always say to everyone in any um
private, you know, in any private
company, I say when the liquidity window
opens, take it seriously because it
might open again for a while, right? So
yeah, when the liquidity window opens at
$.8 trillion,
the alert reader should say, you know,
if you're planning to buy that house in
San Francisco, you might need an extra
few million just based on what I'm
seeing in the market now in terms of
house prices. So take advantage of this
thing cuz all your brethren have right
you know I wouldn't yeah as I said I I
think the people I don't want to pile on
the individual employ I mean the
company's still doing a lot of great
stuff you got a lot of turmoil we got a
lot of drama at the top we'll talk about
that but you know I think you take
advantage of liquidity just because you
should always take some advantage of
liquidity
>> let's knock it on the head let's talk
about the drama at the top I mean talk
about a management team turnover you
have Brad the COO who's been moved to
special projects. Um,
>> my dream sign being moved to special
projects.
>> I'm going to be the SVP of special
projects for 20 VC in my next phase of
life.
>> Jason, I would love you to be the SVP of
special projects.
>> Just special projects. Yes, special
projects.
>> Um, we we have the CMO stepping down due
to health reasons. Um, we have the CRO
out. We have Fiji um who's head of apps
taking a short leave of absence um with
health problems. Um,
how do we read this very significant
multitude of changes at the management
layer?
>> If we step back a minute, it it ties to
anthropic passing them.
You don't you don't just sit there and
make no changes on the team when your
competitor uh over the last 6 months has
radically changed the competitive
posture. So, look, I don't think any of
us like that amount of change in any
management team, right? It feels almost
a wholesale change at some level. But um
and it's risky, but you you got to you
know the calling code red four three
months ago didn't magically change the
trajectory here. So it ties you got you
got you got to try to mix things up in
some fashion. Hopefully you can do it
with the team you have. But in in the
context of of of
anthropic now out accelerating OpenAI,
it just makes sense to to reboot the
team. It just makes sense.
>> Yeah. There's some rebooting some I mean
the act to use your phrase the reboot. I
mean who's been hired? Who's the what's
the re what's the additive reboot? Well,
the dramatic one, which is always risky
for like any startup, is you take Denise
Dresser, who was CEO of Slack, who came
from Salesforce just a couple months
ago, and you put her in charge of
basically everything go to market and
related, right? That's a good bet on a
seasoned executive, but that's the type
of change that we've all seen as
investors is like super risky, right?
You bring in the one the person with the
perfect LinkedIn, right? And the perfect
background that's still getting to know
the product. They're still on a get to
know you tour. they haven't quite been
to the uh to the New York office yet.
They're getting to know the product and
all of a sudden you give them this
massive portfolio because they're proven
executive. In my experience, I I don't
know what you guys think. In my
experience, that has about a 30% chance
of success just just roughly that
bringing in the big the perfect LinkedIn
giving them a massive portfolio and
either attaching them to and attaching
to something in tumult if it's executing
to perfection, it always seems to work
bringing in Mr. Mr. LinkedIn miss like
but but when you're in Tumult there's
not a lot of time to learn everything
right there's not a lot of time for the
get to know you tour so it's just risky
but it's it's a but it's a play like it
it is a play I get where you're going
there Rory which is like for the
replacements to be additive there needs
to be great talent added and there seems
to be a lack of people coming on the
field when they're coming off agreed and
you know I'm I'm all as I say I have a
couple of comments one is I'm always low
to comment on um yeah because the
illness related is because you just
don't know what's going on in people's
lives and that's tough and people have
challenges and you know you wish people
all the best especially in these kind of
chronic diseases and hope they can get
back to full health right let's just
start with that cuz that sucks right you
know at the same time you know you have
a lot going on here right you have a lot
going on and you know I I I to me even
all these people change you know I I'm
tempted to make that you know the famous
Oscar Wild quote um in the importance of
being earnest you
to lose one parent might be an accident
when he was talking to this woman was
talking to the orphan, but to lose both
parents smacks of carelessness, right?
Well, you know, you you you are getting
to the stage of carelessness here,
right? But I actually don't think that's
the real issue. It's fun to say. I think
two I'll tell you, we haven't mentioned
the two most surprising things in the
last week on Open AI. One is I'm just
going to say it. I thought the
acquisition of a TPBN was just insane.
Not on its on the in in in in the
particular it doesn't matter but you
don't
launch an ecode red edict and a focus
edict and and you know no more side
projects edict and then within the space
of a week do something that's so
obviously a side project
to me no matter what you get I mean we
can discuss whether it's stupid on its
face and whether you know buying media
assets is the way to go and I I
acknowledge the unreason articulated
thesis that you know you have to control
the media story though doesn't seem to
be Antropic has any need to do that. But
stepping back one level, you're running
a $25 billion company, the most exciting
company on the planet. If the number and
you just told your entire internal team
that you need to focus and then buying
there's nothing that's more of a vanity
project than buying a media company,
right? I mean, look, you know,
>> just one thing we could talk about it
more or less. The one thing just to add
when you look at the press, this is
interesting. that deal the hands the the
outreach was in January that's a lot of
time in open AI and AI time right Viji
was new thought this would be a great
thing to elevate open AI in January now
it now it's April and maybe the deal
seems a lot different but in January it
was a different world right
>> at some point I mean I remember yes
>> I don't think it h it didn't happen last
week is my only point it happened in
January it took some time to close right
and I will say one thing I'm 90% sure it
wouldn't happen today. To your point,
priority if nothing else, prior like
priorities change, right? It probably
wouldn't happen today.
>> You know, if you only noticed in the
last week, if you only noticed in the
last week that you need to focus, then
yes, I'll give you that, right? But you
didn't just notice in the last week you
need to focus, right? And if you did,
maybe you need to focus and see fire
comment, right? If you haven't realized
you're in code red for the last two or
three months, and if you have realized
this is the kind of thing you don't do
when you're in code red, then you're
just not paying attention. So, I
challenge that. I think it's a vanity
project and absurd. And then the other
kind of weird
>> Can we actually Can we just pause on on
that?
>> And I know you want to because you want
like where's your 200 million, Harry?
But yeah, let's pause in your lack of
200.
>> No, I know. I I just want to actually
articulate a bull and a bear case
rationally for an audience for how this
acquisition could be seed from both
sides because it is very confusing. So,
if we were to start with a bullcase,
Rory, and Jason, please chime in, too,
because you're you're the master also of
kind of media and venture as well. Um,
what is the bullcase first?
>> I'll give you the the bullcase. There's
there's two. The the strategic one's
more interesting, but let me hit the
tactical one because Rory because Rory
made a good point. If you there this is,
look, this is not going to make or break
the company, right? There are certain
acquisitions that can, right? There's
certain actors this like stipulate that
but there are some things you acquire
where it it they run almost on
autopilot. They are not massive
distractions and if the price is small
relative to what you hope to get out of
it that does factor into the equation.
If you have to rebuild your whole team
it's a total distraction. You're going
to rip out your guts. That's a big deal.
when once in a while on one it's pretty
rare you can acquire something that
isn't massively distracting to some
management team level. So even if it's
not the perfect acquisition I don't
think it's a huge it's not going to
require a huge amount of senior
executive time. So it's just it's just
important general to the calculation.
The one point I'll make and I wrote a
post that every every profitable public
company should do a deal like this of
which OpenAI is neither right it is
clearly not profitable. is clearly not
public. But but other than that, let me
tell you why, Rory, and you might end up
agreeing with me on this. Um because,
and this is why the bar stool deal
almost worked but failed, right? If you
are a profitable B2B company,
especially,
you are under insane pressure to get
more profitable. Like we c I actually
can't overstate how how intense the
pressure is. Like they're looking at
every headcount, every sales efficiency,
everything. Now it is brutal, right? and
your cash is trapped on your balance
sheet and so it is very difficult to
increase marketing spend. It is very
difficult to spend another hundred
million this year on marketing. But at
least in the short term if you can buy a
marketing asset that is at scale that is
at scale you can turn your balance sheet
into marketing which is hard to do. It's
hard to do and I think maybe TBN is not
the most successful way to get OpenAI's
brand out there. We could debate that
but it but it is a way to turn a balance
sheet into a marketing asset.
>> I'm going to call [ __ ] on start to
finish on this whole discussion. This
Open AI is the most known company on the
planet perhaps other than Apple. Right?
Within the last two years, the CEO of
OpenAI has been able to meet every world
leader he wants, right? He's gone on
world tours. He's met Macron, he's met
the president, he's met every single
prime minister of India, whatever,
right? They get constant attention,
constant. The AI story has been, you
know, the entire zeitgeist for the last
3 years and they're the leader of the AI
story, right? So, in terms of media
minutes, there's nothing left to get.
Right now, if what you're saying is, I
don't like what they're saying about me.
Oh, they were mean to me, then yeah,
maybe you can pay these guys to say
nicer things about you than on average.
But you don't need more. It's not like
you're making [ __ ] widgets in the
Heartland here, right? You are the most
exciting tech story on the planet. You
don't need a little bit of help and to
just get out and and get covered. I
mean, literally everything Sam does gets
covered, right? So I hear you Jason most
of the time but not for these guys. If
you were to pick the one company who
doesn't need media attention and does
need to focus it would be open AI and
this is nonfocused and getting media
attention. So I'm like just from a
signaling perspective we're 100%
aligned. The only thing I would come
back to you with saying is they have
consistently shown an inability with how
to respond on social to negative
moments. Whether it's lemonade stand,
whether it's anthropic adverts, they've
consistently messed up crisis PR and
crisis communications and made
themselves not look great. The only way
I could justify this is by saying they
are vibe maintenance for those [ __ ]
times to make us better, cooler, better
responders to bad things because they
have no editorial control. Like this is
the most important thing. Andrees are
right the importance of owning media but
they have no ability to own the content
to influence it to impact it in any way.
It is editorially completely impartial.
So they have zero benefits. This is the
only reason this does not make any
sense. If they had the ability to own
the media properly, it would make sense,
but they have zero impact on it.
>> History is riddled with people who, you
know, buy media assets to try and change
outcomes. And you know it it it
generally results it generally my
observation is owning a media asset
invariably takes way more time than you
think for way less money than you expect
right see Jeff Bezos for details right
and you know you end up getting abuse
you yeah it just is a sinkhole right and
Harry if you can't control the story
then hire a better storyteller you know
hire a better comms person hire a better
marketing person think before you speak
and before you hit on your [ __ ] about
lemonade stands But and look in ter it's
in the noise it and Jason you are right
they're not going to spend a lot of time
managing in this case at least in the
short term. My comment is more
it's just really silly when you say
we've really got to focus nothing else
matters but these two or three big
things. Oh but by the way here's here's
here's one last play thing project. The
one thing I will at a meta level just to
founders especially have listened to
this honestly this is why you should
default yes to a good deal. Let me let
me be clear. I'm pretty sure this is
this deal. I just read the press. This
things things at open. There was stress
in January, but it's not like today.
Okay. It was not like today. Um Fidgety
comes in. She has an idea. This is not
the biggest bet the company's going to
make, but they have a team meeting.
She's like, I love TBN. What if we
brought them in for for a little bit of
good promotion? And everyone around the
corner is like, whatever. Yeah, we let's
go talk about buying some open claws or
something. But but but they say fine and
things are good and they kind of shake
hands on a deal. It takes a little while
to happen and it closes last week.
There's no way that deal is going to
happen today. Like it's dead because of
management change. And I can't I can't
tell you how many times I've seen this
for portfolio companies and even it's
happened to me twice where time it's not
just time is the enemy of deals. It's
management turnover, right? Priority
turnover. So the metal lesson is I just
don't think this deal would have
happened today. It has nothing to do
with with with the team at TBN. Just so
so when you say no to a to an attractive
deal, just be sure you're okay if it's
no never because the odds that VP that
wants to do the deal is there in 12
months and that their priorities have
not changed approaches single digits.
>> Yeah, it's back to the liquidity window
comment. You're exactly right, Jess.
>> Yeah, but my god, I think it's worse for
M&A because so many times in M&A that
guy just isn't there next year. But I'll
tell you, one of the things about being
the big boss is that even when you're a
long way down, if you don't think it
suits what you're doing now, you should
stop it. I remember fun story to 25
years ago, we were selling a company to
GE. I'm not going to name the company,
right? And it was a mediocre company and
we were darn lucky to get the bid,
right? And it was going all the way
through and it went every level at GE,
right? And then it came to the CEO and
you know, he's not perfect Jack Welch,
but he's willing to take a tough
decision. We were a long way down.
Everyone was about to sign and be all
happy happy. He looked at the numbers
and said, "No." And I remember thinking,
"Damn, I thought we get away with it,
but he's right. I should have, you know,
right?" And at some point, I remember
thinking, "Oh, that's impressive. All
these people were in. He was a long way
down with the process." And he just
said, "I'm thinking no." Right? And if
you could, this is one where you say,
"I'm thinking no."
>> I'm going to give you a hard one before
we move to SpaceX. You have the chance
to buy Anthropic at 850 or Open AAI at
380. Which would you rather buy?
>> You may have that opportunity in the
secondary market as we speak.
I'm
>> I wouldn't be surprised.
I think I'd mean having said I'd do
Antropic last time at I mean six months
ago at the 300 something thing I think
I'd go the other way this time because
again if you if the choices were
entropic at at the last OpenAI price of
850 post or whatever it is 820 something
post or
OpenAI at the last entropic price of 370
post or 380 post I would argue that you
would buy open AAI on one proviso you
could sit down with the board and say
what are you going to do about this
because it doesn't take a lot to fix
this thing, right? To just stop screwing
around and focus, right? And you know,
>> no, no, no, no. Because you've got to
stop then a machine that is anthropic
that is now picking up more and more
pace with every day that goes by and
being first of all, you still have the
consumer asset where you are by far the
dominant thing. Again, this goes back to
what we said last week. You have to do
two things. You have to figure out a
consumer monetization model and you just
have to get a Codeex, the Codeex
competitor to Claude out there. It's
pretty mission clarity is pretty simple.
You do have one big advantage we didn't
talk about though it's changing a little
bit and give Sam he was more aggressive
on compute purchases and I'll admit I
was someone thinking from the peanut
gallery hm is that a bit aggressive but
now it looks like compute constraint is
a real thing in 26 and early 27. You
have that asset maybe you figure out how
to deploy that aggressively with codecs.
So there there's buttons you can press
there's things you can do if you focus
and do them.
Jason, you've got that same choice.
>> I'd say buy both at if you can invert if
you can invert the valuations.
>> Yeah, that's actually
>> that's what all the the growth VCs are
doing if they can get away with it
anyway. So, let's invert.
>> That's amazing. But you can only buy
one.
>> Um, yeah, but conflicts aren't important
in our firm anymore. We they don't
matter at at pre and they don't matter
at growth.
>> Jason, you only have one check left.
>> Well, look, I mean, I've said the same
thing on the show. I'm just not into
the the the tumult at OpenAI. I'm not
into the drama. I'm not into a non- tech
non-deical
founder leadership. It's just not my
vibe. Like I wouldn't invest in anything
like OpenAI at a high price. It doesn't
matter what it is cuz it's just I just I
just find it so risky that that the
turnover and not being led by a deeply
technical CEO that's just I in my life
at investing I I ain't doing those risks
anymore, right? and and maybe I'll miss
a lot of opportunities. It's just, you
know, I want someone Dario or smarter
technically running these companies or I
just it's just too it's too much change.
You get you get too lost on the on the
on the on the on the pen and and the
TBPN's
although I don't think Sam had anything
to do with TBNN in all fairness. I think
he said fine in a meeting and moved on.
No, because and related to that just for
folks I don't know how M&A works at
OpenAI. It's not that sophisticated.
Okay. But I will tell you when I was at
Adobe a long time ago for M&A, basically
every every senior executive got a big
chip and a small chip. Okay, the big
chip was a big deal. Back then it was
maybe a billion dollar deal. Okay, that
would move the needle. If it doesn't
work, you get fired. It's that simple,
right? And everyone got a small chip
could could be like 50 to 200 million
deal. And you had to justify it and you
didn't get five. as a forcing function.
You got one, but you really weren't
challenged that much to to do the
smaller chip. You picked one a year and
you didn't get fired if it didn't work
out. There was there was a there was an
idea that maybe 20% of them would work
out. And so I bet he spent five this was
a small chip deal and he spent 5 minutes
on it. This is the one. Is this the one
that you really want to do this year,
Fiji? Then just do it. Let's move on. We
got bigger fish to fry. That's why I
don't think it's that big of a deal. It
was a small chip deal, right? And no one
loses their job at Adobe over the small
chip deal. Otherwise, it would never
happen. No one would take any risk in
buying an emerging company, right? They
just wouldn't do it.
>> Okay, we've got to move on. Other things
did happen. SpaceX finally finally
confidentially files for IPO targeting a
$2 trillion valuation. Um, it would be
the largest IPO in history, surpassing
Saudi Aramco. They could raise up to $75
billion. This obviously includes XAI
otherwise known as Twitter um which
obviously incorporated earlier this
year. 2025 revenue 15 to 16 billion 8
billion of EBIT uh at 2 trillion it's
125x revenue so coming in punchy um
to say the least feels like a series A
these days Rory uh how do we feel when
we hear this? Well, I'll just tell you
one one one insight. I I think to say
that at least venture is different or
remade is an understatement. Like the
big three, SpaceX plus OpenAI plus
Enthropic, assuming they all IPO, I mean
certainly SpaceX will in the next 12
months. Uh their value at IPO will
exceed every other IPO for the last 20
years combined. All of them. All of the
last 25 years. These the big three,
every other little every other little
deal. I mean, Rory's had some great
IPOs. There's been tons of them out
there. Um, but this exceeds all of them
combined, right? So, so it almost makes
I I I found it almost depressing in a
way when I thought about this way
because it was like, what's the guy we
had earlier in the show from Slow
Ventures who kind of bothered me a
little bit,
>> Tom Les.
>> Yeah. And he kept saying box doesn't
matter. And then he said, "Open AI
doesn't even matter. It's not that
important." He was very triggering. I
tried not to get triggered directly, but
he kind of rattled in my head. I was
like, "Maybe the guy's right. Maybe
nothing we're doing matters because the
big three dwarf the last 25 years
combined. Like what are we doing guys?
What are we what are we doing here?
First of all, I I think that is a real
phenomen and what you're simply saying
is, you know, especially in SpaceX's
case, the longer the holding period, the
more dispersion which sets in, which is
more the bigger be the big become bigger
and the little ones fade out. And you
know, and you're exactly right at the
tail end of a power law, it does mess
with your head because the combined
value of the top three privately held
companies are larger than everything
else. In much as the same way, it's even
more concentrated than the public
markets which are more concentrated than
they've ever been where the market cap
of, you know, the top four or five,
Nvidia, Apple, Microsoft, um, Alphabet
and what and I think Meta is, you know,
approximately 30% of the total S&P,
right? Which is everything for the last,
you know, xund years, right? And you're
right. The psychologically
the thing about a power law they don't
tell you is you can have the third best
outcome in venture history and be only
onetenth as large as the largest outcome
in venture history. And if you're going
to let that in your head, it's going to
be it's just going to be very tough
business psychologically for you because
you can have a life-changing event
that's you down in the noise of 10 or 20
billion dollar outcomes, which can be
enormously great for you and your family
and for your co- investors and for
everyone involved. And if you're going
to let it in your head that it's not $2
trillion, then you're doomed and you're
just going to need therapy. I wrestle
with these things all the time. I mean,
it is the thing that your mama told you,
right? is right. You just have to not
let other people define you. I mean, you
said it really. It is a psychologically
weird thing, right? You're going to have
these three deals go public and um
they're going to be worth literally
everything else that's happened in the
last 20 years if they trade anything
like their current prices. Will SpaceX
rip and hit the two trillion when it
does go out?
>> I try and not spend time talking down,
you know, an amazing company, right? Not
least because I'm going to be a buyer of
SpaceX 15 days from the IP. I surprised
you because 15 days from the IPO, it's
coming in QQQ. I have a big QQQ holding,
right? If you're an index fund, you're
getting this thing in 15 days, right?
And if I don't know when it'll be for
the S&P, but it'll be fairly s soon
thereafter, right? So, we're all going
to be buyers of this thing, right? So,
in terms of the valuation, I I you know,
you don't know. Look, you do any kind of
meaningful analysis some of the parts
and you come up with a lot lower number
and then as we we've discussed this
before and then the gap between what you
think the assets are worth on any kind
of normal basis and $2 trillion is huge
and it's all Elon premium and what
you're really asking therefore is how
big is the elon premium sometime in June
and I don't know I think that you're
definitely seeing the Elon premium come
off on Tesla which has been worth
pointing out and you know it's it it's
it's it's down significantly year to
days and there's definite and you know I
was interesting to see JP Morgan put an
actual sell on Tesla with a prediction
of a 60% price decline. So
really what you're asking me Harry is
what is the Elon premium in June and I
hell I don't know.
>> Well I'm asking actually do you think it
will materialize in public markets and
they hit that two trillion. Well, Rory,
here's what your your thought.
Obviously, I don't think either of us
have worked on an IPO quite of this
scale, right? But
>> no, by definition, no one has in the
[ __ ] universe because the first time
it's ever happened,
>> right? So, the process is going to be
different. But here's my point. At some
level, if the company ha there is a
there is a a tough negotiation sometimes
between the company and the underwriters
on valuation, right? Um, and often times
some cos are like whatever the whatever
the lord brings and some are extremely
aggressive on the number they want,
right? And depending on the situation,
sometimes the co wins those debates,
gets out with the valuation, the
underwriters are very uncomfortable with
and sometimes it works and sometimes
they stumble because of it. I think
Elon, what Elon said publicly on X, it
ain't going to be two trillion. Now
maybe he'll change his mind. He said two
trillion was too high. So whatever his
number is, I think he's going to get it
on IPO day. He's going to will it into
existence. the underwriters are not
going to be able to argue with him for
more than 5 minutes and there'll be
enough demand between retail 30% of the
IPO. It's a lot, right? There'll be
enough whipped up demand, I think, to
support it for one day. He will will it
into existence. Whether that evaluation
is there in 30 days uh or possibly even
in one day um I don't know but I do
think the sheer force of will the lack
of power of underwriters and the 30%
retail will will his 1.75 into existence
for one day at least one day
>> I think that's quite correct it's worth
pointing out I think less than 12 months
ago there was a meaningful transaction
in SpaceX at 400 billion right then
there was this much smaller I don't have
even happened in the end secondary at
800 billion
Then in conjunction with the merger with
um come on X yeah X// Twitter it SpaceX
was valued at a billion to value the
other asset with its negative 12 billion
in cash flow at 250 billion. So they
added that in to get to 1.25 and now you
know you're at um you're talking about
1718 and it's all been walked up in a
very interesting way. It is worth
remembering that the last time the
useful asset was valued on a standalone
basis, it was worth $400 billion. So I
think if the deal went public at 1.5 1.6
less than the whisper number, I still
think they'd have done a magnificent job
of walking the value of the asset up
because it's not clear to me that the X
AI asset has a positive NPV in anything
like the near-term. We just had a long
conversation on entropic versus open AI
and they're kind of number one and two
in this space and Gemini Google is
almost certainly number three. So X.AI
is number four in the kind of model LLM
space at best burning $12 billion a
year. So I don't know what that's worth
but I but I I would argue that they
won't be talking about that in page one
two or three of the slide deck at the
IPO. they'll be talking about SpaceX
which means the entire addition of that
probably was net negative. So I go back
to my comment is I think you're right
Jason they'll will something amazing
into existence for a short period of
time because you know this has all the
leverage and the drive and I think you
know only in the long term are markets
weighing machines in the short term
they're voting machines and we'll see
over time how it settles as you know
people just look at the dynamics of a
you know 20 billion plus or minus
business cash flow positive apparently
well EBDA positive capex not
excluding X.AI and then add an X.AI and
it'll settle into a long-term value over
time. What happens on the day? I think
you're right. It'll be much more a
function of the will and it's a small
float. So, and people will push.
>> I'm switching it up here. We're going to
go to PI we're going to go to private
market.
>> And we we we had big news from Seoia
this week for context. Always like to
contact set. Doug Leone had taken a step
back from the firm, back from dayto-day,
back from investing and um you know Pat
and Alfred had recently taken over the
leadership from Rolof and now Doug is
back in an investing capacity, not in a
leadership capacity. That's still very
much with Pat and with Alfred, but
Doug's back in the firm investing. Um
which is very big news given he is one
of the OGs. How do we read Doug back and
back in the trenches? Well, look, I
don't know. Rory may have more thoughts.
I I don't know, but um from from from a
distance, it feels like something to
calm the LPS. I mean, everyone is
raising so much capital, so much change
there. Um that uh you know, I I think I
mean, you guys have even more experience
than I do. LPS are uncomfortable with
change. LPS say that they're looking at
the new generation and the vanguard, but
they are comfortable when the old
leadership is still actively involved in
the fund. It does make LPS more
comfortable. Um whe whether they're
writing investing half the fund or a few
deals. So it struck me as that simple is
you you you bring back someone that
makes the LPS comfortable and you get
through this crazy amount of fundraising
everybody's doing. But I could be wrong.
I could be wrong. But I don't think it's
just to get somebody on your slack and
get a little wisdom. you you don't need
to bring them back to just to to get an
hour or two of of of insights on on
deals that you already have.
>> I think it was a sensible move. I don't
think it's an earthshaking move. I mean,
they've made the changes they've made
already as a firm and it all made sense.
I think at the margin, you're right, it
helps a bunch of different things. It
just provides some continuity.
Absolutely. Which is important, I think,
for LPs, for the firm, even for
entrepreneurs. Also, let's not lose
sight of the fact he's a damn good
investor, right? I mean, one of the ch
questions we always ask when we're
hiring someone and thinking about it, in
this case, you are effectively hiring
someone, is do you think the next check
that they'll write will be better than a
check that one of us will write? And I
think Doug Leone's proven that he can
write pretty good checks. So, I think
even at the margin from a check writing
perspective kind of makes sense. The
transition having made one transition to
Rolof and having had to make another
transition abruptly means the first
transition wasn't that successful. I'm
sure there's an element of scratching
the itch. Yeah. want to come back and
make it work. You know, they've put a
lot of his life into this firm. They've
done an amazing job and it just felt a
little janky late last year when that
transition happened. So, if a couple
more years can help manage that
transition and send a continuity
message, why not do it?
>> With the greatest respect, I spend a lot
of time with LPS a lot. Um, the
insatiable appetite from LPS for Sequoia
has never been more prominent still. Um,
and so I I don't respectfully I don't
think it's LPS. I think it's actually
just like in the face of increasing
competition from a founders fund who've
got an Andreel and a SpaceX at their
tailwind wins for founder brand and and
which are more attractive than ever for
founders. You ask the question, how can
we be more competitive? And Doug is the
ultimate winner of deals. He is the
>> You telling me the kids at YC have heard
of Doug Leone or even know how to spell
his last name? I doubt it. I'm telling
you, when Doug Leone goes to that
meeting with them, whether it's
Christian Hacker at Trade Republic in
Germany or whether it's the team at
Whiz, he [ __ ] closes the deal. Yeah,
cuz maybe not the YC founder who's 24,
but you're right. Across, look, let's be
get real here. Across the venture and
tech ecosystem, this is someone who's
had wild success and even in a meeting
can bring knowledge to bear that would
move the needle on a close. I I agree. I
mean it's look as I say don't make
>> well let's call it gravitas whether it's
the founders or the LPs it is adding
gravitas back into sequoia in a time of
a lot of change right and
>> that's that's exactly
>> it says they needed more gravitas that's
just what we need a little more gravitas
guys who can we bring in
>> yeah one of the things I admire about
sequoia to be I've always said this is
like literally even if they're winning
on every round but one they'd be like
well how do we win on that round as well
right and you as you say Harry it's
never been more competitive of there are
wildly talented similarsized firms. Why
not, you know, even even if you have 10
great players, why not get an 11?
>> Jason, you mentioned the youngest
founders from YC.
Some very young founders from YC
obviously founded Delve, a top two
compliance business. Um, sorry Rory,
don't look pissed at me, but it is.
>> Okay, good. Um, very young, 21 year
olds. Um, and
as everyone knows, uh, Delve has been in
the news for not providing a product in
the Sock 2 compliance space that they
said they were. A lot of problems around
that. Uh, YC have since kicked them out
of the YC community, which was announced
this week or leaked this week from
Bookface, YC's internal product, which
obviously wasn't meant to be leaked. Um,
is this the ultimate sign of their
guilt? Um, inside invested 32 million
bucks into the company uh, you know,
within the last year. Um, should there
have been more diligence from an
investor perspective? How did we think
about this?
>> My guess is you know they they listen
obviously a lot of things went wrong,
right? One one one was making up a lot
of audits with AI. We're going to find
more more portfolio companies did that.
Uh, the second one was stealing from a
fellow company, stealing IP, forking a
fellow company. And I think, listen, I
don't know how you manage it with YC
with thousands of companies, but there's
a limit where you cross the the the the
the bro code or the girl code or the
founder code with other folks at weon
portfolio companies. And you there's a
line you just can't cross. And whether
they see it as open code theft or what
happened, whether you're manipulating,
you you can't allow that within the core
portfolio. And I think they were ejected
for the combination. And it wasn't just
some young kids misusing AI. I think it
was the second. I think it was breaking
the code and that's why they were just
there was no need to comment more. You
broke the code, you're out. You're out
of you're out of the team. I I totally
agree, Jason. I mean, look, these things
are going to happen. I mean, I was just
running the math in my head. You know,
why see 200 companies a quarter. So
that's 8 900 a year, right? Step back.
United States, we have 300 million
people here. We have approximately 3
million people incarcerated at any one
point in time. So we run rough 1% you
know between felons and misdemeanors
right across the whole population. So if
you just index to that that means out of
the 800 YC founders a year statistically
if they're just no better or no worse
than the rest of the country there's
eight eight of them that are you know
will in the course of their life commit
some kind of crime. It's going to
happen. You're going to have fraud. And
you know at the end of it, you know,
when you have a portfolio of 30
companies or 40 companies as we do, then
most VCs avoid it and every once in a
while one VC gets unlucky. If you have
200 companies a year, it's going to
happen to you a lot, right? So first of
all, no drama there. No, I mean, I saw
all this, oh YC is bad cuz this guy is a
fraud. But dude, when you have this
number of companies statistically, it's
just going to happen. So that's the
first comment. And then the second
comment, Jason, I love what you said.
You're exactly right. What do you do if
you're running YC? can't stop this [ __ ]
up front, right? And especially when a
lot of your value ad to entrepreneurs is
um you know the community, right? That
is what you're selling and you get you
do business with each other. Anyone who
did business with these guys was at the
very least discombobulated and
embarrassed because you rely on this for
sock 2 compliance and then it wasn't
true and then on top of that you stole
from another YC bro. You're exactly
right. It's like in the Old West when
there wasn't, you know, much law. Um,
you know, you have to take the law on
your own hands and hang the cattle
thieves, right? This is the same thing,
right? Dude, you broke the code of the
West, you're out. And I think from a
enforcement perspective,
you know, I can totally see why they did
it. You know, now you can talk about
should other people have known? Should
you really buy compliance software from
21s? That's an interesting comment. But
fundamentally, I I I think you're
exactly right, Jason. You're going to
have this thing and the only way you can
deal with is not a priori policing but
especially when you break the bro and
whatever the non sex loaded term of bro
is. When you break the that code, you
just got to be pretty ruthless about it.
So yeah,
>> I really think it was the part two that
did it. you know, there was a
>> stealing, you know, taking a customer
Sim Studio that is also a YC company,
maybe even a batchmate. Taking their
open source software, not attributing it
back and claiming it's your own software
to like your own batchmate or your own
customer. That's, you know, we we've all
thrown a few things into Claude and
pretended we did the work. Like all
three of us have done that, but this one
breaks the code. You you you took the
open source code from your batch mate
and said it was your own software. I
mean, and they were your customer.
That's you can't you can't you can't
handwave that one away.
>> Move on. Exactly.
>> You can't handwave.
>> Moving on. Open router, very well-known
company for those that don't know, a
marketplace for LLM, so to speak. Uh at
1.3 billion price at 50 million of AR,
up from 10 million in October. Um so
obviously 10 to 50 in whatever that's
been 6 to 7 months feels quite cheap for
an AI leader. Jason, I'm intrigued to
hear your thoughts specifically on this
one.
Uh, I I love Open Router. I mean, I use
it. Um, and it's just very interesting.
You know, it's a very simple way to to
dynamically pick which LLM to use,
right? And going to our conversation
from last week, sometimes it doesn't
matter if you're not price sensitive for
certain workloads. Sometimes, not only
does it matter, but it's incredibly
helpful to not have to do all this work
yourself. Oh my god, which model should
I pick? How should I do it? an open
router let you do it dynamically or you
can pick different LLMs for different
use cases and it just makes it elegant
and uh what I love and it's also really
cheap right it it it's quite cheap um I
suspect the cheapness is why it's not
worth 10 billion right when you have
such a low take rate from such high GMV
do you do naturally get a little nervous
about the address the true TAM even
though we've given up on TAM that would
be my guess But um you know they they
they've become the market leader in this
space. It's cheap and it works and adds
a lot of value. You you got to love it,
right? Um it's just when the flip side
is you know you one of the reasons
anthropic I mean god 20 billion right is
a really good anthropic call at the API
level is a buck. It's a buck. Okay
here's my simplification. You can do so
much on your $20 a month cloud
subscription or $200 but I can tell you
on all the apps I've built the complex
stuff it's a dollar. So that scales
massively if you're taking uh 1 to 5% of
a subset of that um you could you you
know there is in theory a ceiling if you
don't expand it. What I like is if you
get market leadership in this kind of
thing and you're not that expensive
there's no reason to switch. It's not
worth switching for a for a tiny amount
more basis points. It ain't worth it.
Right. And just for listeners context,
what the company does is acts as if
you're building an application, this
product open router acts as an interface
between you, the builder of whatever
software product you're building, and 50
to 60 different LLMs such that it can
dynamically pick in real time which LLM
is the right one for whichever call
you're making. And it charges around 5%
5.5% of the money you pay the ultimate
model provider. So, if you're building
this app and you're spending, you know,
$100,000 a year on LLM calls
using these guys, you pay 5% to them,
but in return, instead of having to
access each separate LLM se each LLM
separately, you get access to them all
in one kind of API call. And so, it kind
of just totally makes sense to me. It's
kind of in that Stripe Twilio business
model of an interface. Twilio was an
interface between um an app builder and
all the complexities of telco. And these
guys are an interface between an app
builder and all the complexities of
LLMs. And you know Twillio's gross
margins cuz they accounted for growth
were 20 30 40% plus. They were pretty
darn good. Whereas in this case they're
only booking the net revenue at 5%. So
maybe there is actually room for margin
expansion there over time you know. So I
so it's an interesting business kind of
the world needs it. The other thing
that's interesting about it which gets
to the wider question is a number of
folks have backed into figuring out what
are the most common models and you see a
lot of the Chinese open source models
now right which gets to so I always
think I'd love to spend time thinking
about and I just haven't is they must
have open must have a pretty good sense
of what things do you need
state-of-the-art models and what things
can you do easily on you know much
cheaper um open source models right
>> well they can even turn it on for you
that's one of the reasons I think open
router So clever. If you want, they will
just decide which router which which
model to use for workflow.
>> And my point is
>> you don't even have to figure it out.
>> Yeah. At some point the people spending
$30 billion a year on entropic um
corporate IT is going to wake up and say
do I have to spend all this money on
entropic or can I pass some of these
calls to a cheaper model and something
like you know just given the size of
spend that openai and entropic are
getting there is at least the
opportunity for corporate purchasing to
think about is any of this doable on a
cheaper model
>> I'm a super fan right super fan of open
like great software super easy to deploy
everything. It's like 11 Labs just like
super easy to use, super easy to deploy.
I give it a 10 out of 10. What I've
learned from another investment we can
chat about is okay, so they're at 50
million AR, they said. Um, and the
nominal take rate's 5%. But I but some
folks probably pay less, right? And in
some cases, you don't have to pay
anything. So they might be needing to
manage 2 billion in inference just to
get to 50 million in revenue. So how do
you build easy to see how you get to a
couple hundred million in revenue right
in today's world what I worry about
companies like open router is how do you
get to a billion in revenue right and do
you just wave your hands and say these
are great founders they're at the heart
of AI or do you say oh my god like even
if anthropic keeps growing and some
folks won't use it because they'll get
big enough they'll do their own things
how the hell does this get 20x bigger
when it's already managing two billion
of inference
>> I I'm going to give you the argument
which I'm not sure I believe but look if
you believe in a world where look you
just look at the open AI and entropic
projections which cumulatively add up to
north of in 2029 on the code estimates
$4500 billion plus let's call it $500
billion in API across both companies
right as you take out chat GPT consumer
business maybe 3400 billion of
enterprise API calls across um
open AI and entropic I don't know if 10
or 20% of that went open source That's
40 to 80 billion and 40 billion to 5% is
pleasing eat 2 billion, right? So if you
could and now that's 100% of the market.
So you're right.
>> 100% of the market.
>> That's fair. That's fair. You got to get
100%. I mean maybe there's maybe there's
40 to 80 billion of kind of value going
to open-source LLMs and maybe you can
get 5% of that. Now the other question
to your point Jason is right now
amazingly all these open- source models
are primarily Chinese open source models
and you know until some until either LMA
until if if Meta reintroduces an
up-to-ate open source model or someone
like reflection ships one there'll be a
US equivalent but right now the low
ironically the Chinese Communist Party
is effectively subsidizing you know the
American small independent software
vendor by providing cheap open source
models. God bless them. Right? And
because if you look at the the the kind
of winner list on open router, it's all
Quen Kimmy and all the other open source
products.
>> What I think about open router just for
investing right the news is I do really
think about you know small takes of
large TAMs is intellectually confusing.
So Harry and I are both investors in a
company called Revenue Cat. I was the
first investor and they have about 50%
market share in managing mobile
subscriptions. If you have a mobile app
that is paid, 50% chance they have
revenue cap deployed. Okay, it is it is
it's competitive and their net take rate
is like half a percent up to 1%. Right?
Even with all of that, they're only so
much bigger than Open Router. Now, they
grew 40% last month because of AI. Like
it's great, but like and I love the
company. I love it. They have a clear
path to a billion in revenue now. But my
learning from that is sometimes it's
hard to do the math intuitively. If your
if your product is very cheap in a in a
in aish market, but you don't get all of
it, you open router could be one of the
greatest 200 millionaire AR companies,
right? It's just a risk that I think
about more than I used to. Um that
that's fair, but I will give you the
counterpoint, which is the two best
financial businesses on the planet are
Visa and Mastercard. I sit literally 30
yards away from the Visa headquarters.
They don't even get 2 and 12% because
most of that goes to the banks. They
get, you know, 15 20 bips, but on every
dollar every human spends on the planet,
it turns out to be a remarkable
>> No, I'm with you. I'm just I guess my
personal intellectual limitation is that
the notional BIPS map doesn't always
translate to the real world BIPS map,
right? That's the thing that the
Revolute and Visas sound great, but
niche sometimes products that seem mass
scale are more niche in practice. And if
your product, if your product is
$200,000 a year or $100,000 a year, who
cares, right? You'll figure it out
later. If your product is dirt cheap,
you really really got to like own
everything. Own everything when it's
dirt cheap. And I think we're we're
we're all making a lot of AI mistakes
here. And we're be our investments are
being flattered by high ACVs right now.
like the ones that have high ACVs all
seem to be doing great because they're
50 to 100k per check doing getting to
where 11 Labs got from the early days is
much harder than a lot of a a lot of
Loras and Harveys are just because the
large ACV flatters flatters the the the
inputs and the outputs to achieve that
scale.
>> Agreed. Not sure I could trace it back
to open router but I agree with what
>> well I'm just nervous I'm personally as
an investor and this may be one of my
many flaws. It's a long list. I'm
nervous about exciting AI investors that
have very low ACVs right now. I think
their actual TAMs may end up being
smaller than they look despite the epic
numbers when we started this
conversation. Despite, you know,
Anthropa getting to 30 billion in 5
years, the little tiny crumbs we get out
of this 30 billion may not be may not
make a whole loaf of bread sometimes.
Like a bad analogy, but some truth to
that. That's just so rather than shoot
from the hip when it's a 7 million post
back in the old days, if I've got to
shoot from the hip at a 100 million post
in the preede, maybe I got to really
believe that that small that small ACV
will scale up.
>> Do you think Open Route will be a 10
billion dollar company?
>> It's always a weird question because if
I knew for certain I'd go do the deal
and not sit here talk to you, right? You
know, because that's what they're paying
me to do. I think we're in a world right
now where everyone is just doing the
buildout as quickly as possible. And
what that means is everyone on that
journey can attract some capital right
and get some revenue because if you're
solving a problem that's in the rate
that's a rate limiting step in terms of
getting the AI buildout done you can get
revenue you can grow quickly and I think
open route is an example of that right
and you know you can put on your
intellectual MBA hat and say in the end
when things settle out maybe a lot of
these businesses get commoditized and
you can you can worry about that and a
certain amount of that worry is legit
legitimate and there's a whole bunch of
markets like I'll give them all there's
kind of the labeling marketplace there's
the inference marketplace there's
products like this open router where you
say oh when things settle down and
people starting getting more efficient
then all these businesses will get
scrunched a little bit and that's true
intellectually but my advice and I say
it internally is please don't overthink
it because while that is true at the
same time in the short term this
explosive lift in demand gives you a
chance to be relevant and It's your job
to add products on top of that such that
when the great crunch does come and it
will come in a couple of years, you've
just delivered enough value. You I mean
like in other words, so do I think open
router will get to 10 billion in value
on just what they do today? No. And and
if they just keep doing what they're
doing today, no more than the inference
guys, no more than the labeling guys,
when things slow down, all these
businesses will get crunched, right?
When people start to optimize, but
you're you have a chance to parlay. You
have you're building you're building
relationships with a whole bunch of apps
developers in Open Router's case, right?
The your job is to find the add-on
products on top of this that over the
next two or three years, you know, give
you value or do the adjacent
acquisitions that give you value. Maybe
you start doing inference, maybe you
start hosting stuff on top that allows
you to extract more value from those
customers such that when the thing slows
down, you're the survivor. I mean, we
saw
>> Yeah, I think that's the challenge with
these investments. I mean, the one that
if I'm running it, it's a dream. 50
people, right, at 50 million in revenue
at the center of this. Like it's I I if
I was a founder, I'd be there's a dream
job, right? Um but I think my learning
is Rory's point. You the reality is you
have to go truly multi-product earlier
in this type of situation. Not not just
a little feature, right? Not just a
little enhancement. Um but you literally
probably have to build five distinct
products to get to that billion. And not
um you know, not all founders are
actually up for that. They say they are
but not but you need a very distinctive
founder to run the AI rippling playbook
and say hey I want to break something up
in some ways that's crushing it with 50
people if they have it. I mean again my
dream job and say we're going to do five
of these and we're not going to wait 2
years. We're not going to we're not
going to like just focus focus focus
focus and um I think if they're up for
it I would hold my stock. Harry you
probably have no choice. If you see this
sort of Stuart Butterfieldesque
reluctance to go multi-product, which
was very rational at at that time and
place, then uh I would be less excited
to hold stock. I think you've got to run
these businesses right now like you're
in this insane
kind of period of time when money is
just raining down on everyone and all
the time you should be saying to
yourself at some point the music will
stop and twothirds of the people will be
will will have to go how do I make sure
I'm the one-third that make it right and
that's what you know the smart inference
providers are doing that's what the
smart up and down the stack should be
doing how do I lock in because look the
truth even when the crunch comes, the
foundational model companies make it
because they they're on top of the heap.
They have the high intellectual property
asset, right? They're going to make it.
Everyone else one level down has got to
be saying to themselves when people
sober up, they're going to say, "Oh my
god, this is a commodity. There's a
bunch of adjacencies. How do I make sure
I win in that world?" Speaking of, "Will
this become a commodity in a future
world?" We've seen you the need and the
explosion of databases. Um, we've seen
some people like your lovables and your
raplets incorporate them, build it
themselves. Some people um outsource to
Superbase. Superbase at $10 billion.
Jason, you're the man for this. The man
who's used more replet instances than
anyone else. Is Superbase at $10 billion
a good buy?
How do
>> I think it might I think I like it. I
mean, I do think it's it's an
interesting buy. Um, first of all, you
know, huge credit to the team. I mean
this is one this is one I call an AI an
AI tailwind to the maximum. Superbase
founded I think in 2020 right this is
pre AAI and they're like oh well we'll
do another fork of Postgress which is
open source and free and we'll make it e
easier to use and easier to deploy. I
mean, who the hell I mean, I know it was
it was a hot YC company, which kind of
uh you know, a lot of folks want to say
it's the unhot ones that take off, but
you know, sometimes it is the hot ones,
but I don't know that that I I don't
know that certainly wouldn't have been
obvious to me in 2020 that we needed
another a forked version of an open
source database process. I mean,
everyone was having issues with
Postgress at the low end and the high
end. Folks were having to shard it and
it got complicated for big and it was it
was reasonably difficult to deploy at
the low end. So their idea but then that
just worked with agents like they built
a product that could basically
self-deploy a Postgress database and
it's what every agentic product needed
right they needed to spool up a database
without humans and they leaned the hell
into it right they let um uh they didn't
get replet with neon which data bricks
bought but everyone else standardized on
superbase right they they supported them
and then they let everyone lovable and
emergent and all these other ones white
label it a couple months ago um and Now
I don't have the exact numbers but I
know more databases are being created by
agents and humans. So that is the trend
you're betting on. All right. Database
is a fundamental category of software.
It always has been right now. The number
of databases we're creating I mean it's
it's it's it's an order of magnitude
more than it's been 12 months ago. So
why the hell wouldn't you want to bet on
the leader in that trend? Right? Every
app needs a database. like every and
even the ones and what's interesting now
is I'm not sure if this is true of
lovable v 0ero but replet changed it a
little while ago where every single app
has a database whether you use it or not
they found that enough of them are using
databases no matter what they build
right that it's not worth adding a
database later so whether you even
realize you have a database all the
millions and millions and millions of
vioded apps have a database in the
background so um and with superbase they
get to monetize them all like they're
charging these guys for every single
database. So I I do like this one. I I
do like it. This is one where the agents
are so far ahead of humans now. There
are categories where the agents are
doing like venode and everyone's talking
about what the world will be like in
four years, right? Database is a world
where already the agents are creating
more databases than humans. We've
already we've already crossed that line
and so why wouldn't you want to invest
in the leader?
>> Agree. And I think it is Lily
an excellent example of two things we've
talked about. One is that kind of thing
I just mentioned which is you start with
something and you have to parlay and
then the other thing is Jason that
you've talked about a lot is being a
preAI company that you know brilliantly
finds a way to co-attach. These guys
co-attached to the trend as you say did
the deals with many of the vibe coding
things and now their job in the next two
years is before the music stops be
perceived just as MongoDB was the the
right database for the kind of SAS era
and for cloud you want to be the right
database for vibe coded and agent apps
in 2026 27 or 28 and at some point when
when the when things slow down enough
for the lovers and the replets and the
other folks to say, "Hey, maybe we
should just back in and do this
ourselves." You want to superbase be in
a position to say, "No, every developer
on the planet uses us. Every agent
framework supports us. Why would you do
this? Your users will rebel." Right? The
playbook is super clear. As I say, it's
literally it's like it is just like the
SAS and Cloud Spade playbook, but on
super fast speed. you know this is all
going to happen in two or three years
and make make sure that you know before
things slow down you are a lot more than
you are today in the eyes of your users
think about how hard it classically has
been to deploy a database I mean Oracle
is still ma massive right I mean I've
never deployed Oracle but I can only
imagine how difficult it is to deploy
Oracle database right [ __ ] is work
these product and that was disruptive
these things are work I even [ __ ] has a
a vector data based product and I I
deployed it for one of our apps and it
it only took a few hours but it took
head scratching and headaches and not
everyone could do it. Superbase you
could do in 5 seconds. I mean it's so
disruptive.
>> All these databases start being easier
than the prior alternative. I mean I
don't shock hor relational started
because it was in the 70s but I remember
even in the early 90s
>> Arthur Rock used to talk about it
though. I remember the relational
database days
>> and then I but I do remember when
MongoDB started and it was just the drop
deadad simple cloud-based alternative to
a lot of these you know to some of the
other alternatives at the time not so
much directly competitive relational
databases but for some of the newer use
cases and then they get more complex
>> or a DBA for someone that could spend a
month configuring it and getting it
going is disruptive right
>> yeah because it it didn't take a month
it took a few hours it was easy it was
JSON it was whatever and you're right
now It's 5 minutes. So, it's just now
I've no doubt
>> or actually it's invisible. You don't
even know. Here's what's interesting.
You don't even know you have a database
until you need it. It's lurking in the
background now. You build an app without
a developer and you didn't even know you
needed a database because you're not a
developer and it's already there and
configured and has all your data. It's
pretty cool.
>> That's true. But the odd point I was
trying to make is the tragedy is that's
great, but over the medium term, a white
label business to five or six vibe
coders won't be enough. So they're going
to have to expand beyond that. And
ironically, over the next 5 years, that
will mean adding complexity, adding
functionality. And in 10 years time,
someone, and it won't be me at that
point, will be saying, "Oh my god, those
legacy Superbased products, they're
almost as bad as MongoDB, and there'll
be a new alternative at that point." But
that's just the movie. And this is
Superbase's time to crank. Good for
them.
>> I think it's also a reminder just that
we've given up on worrying too much
about intellectual durability in these
in these investments, right? It's a
winner. The growth is is exciting. The
MPS is high. We're not the fact that
everyone else may build their own
Postgress databases or other things may
change. We're not we don't even care
anymore.
>> I mean, I'd say differently, by the way,
just to be clear, it's not that we don't
care. It's that you just don't have the
luxury of f there are very few things
where you can say, "Oh, this is
something that is highly different. It
has that level of defensibility."
Arguably, LLMs themselves did because
there was only a small number of people
who knew how to make the magic. But
you're right, most of the time right
now, I mean, I can regret the fact that
there's not a lot of barriers to entry
or I can just accept that that's just a
reality that exists today. And the
barrier to entry is, as Brian from Andre
said, is speed. And if you execute well,
you create these barriers to entry over
time. But you're right, Jason. Right
now, most of the deals you look at is in
the short term, the barriers to entry
are low. And what that means is if you
stumble, you lose,
>> right? Because if there's five of you
going out of the gates, one of them
won't stumble and they'll win,
>> right? And over time by winning, they'll
be able to create. I I believe
downstream there will be barriers and
modes created, second order modes, but
out of the gate, you're exactly right.
It's a race. And I don't know who the
superb competitor was, but they didn't
get the two or three key white label
deals. And there you are.
>> I think also this is why I view a lot of
VCs today as enablers.
It really bothers me because
Rory's point is accurate. If you stumble
today, you may lose forever, right? And
I see way too many the classic VC thing
is guys, keep pushing. You you've got
time. Keep at it. You know, a bad
quarter or two falling behind the
competition. Like everyone, it's not
that I don't think you should be
supportive of your portfolio companies
of of course you have to be, right? And
what cho what choice do you have? I just
see too many VCs running a preAI enabler
playbook where where
when folks do fall behind a tick or two
the you see kumbaya activity instead of
code red activity. I don't think I'm a
come by. But I also I I was interested
to see where you're going with that.
>> I think it goes to your point of what
you said before, which is like there's
no point in being difficult with
founders or being opinionated in the way
that you've been before because they
don't listen. You said it yourself, they
don't listen. And so why
>> No, but I'm making you're I'm making a
slightly different point. For example,
I'm a I'm an investor in a company
that's crossed nine figures in revenue,
but it is hitting it is hitting massive
AI competition and issues. Okay, it
happens, right? and they have a new
investor on the board that that doesn't
really know the space that well and
doesn't really want to learn and frankly
isn't as close to some of the AI changes
as as we are and every email and
conversation is great job guys keep at
it he like you know don't you understand
the disruption in the space don't you
understand the issues and he's become an
an enabler an inadvertent enabler by
being a cheerleader right I just worry
about it because so many folks are still
hiding and I don't think having enablers
around the table even if it feels good
on a given month is helpful today. I I
think enablers can can can enable a
death spiral that you feel good about as
you approach the event horizon and your
startup implodes.
>> I was thinking about what you said and
you know frankly just checking myself
have I at times I mean because you know
what one man's descriptive of enabler
can be another person's descriptive of
being supportive right and at times when
things are tough you want to be
supportive. So I was I was thinking
actually Jason because I actually think
it's a very important comment and I
think what makes a difference is this.
You have to be very cleareyed with your
companies on where the competition is
and understand exactly, you know, what
the other guys are doing and therefore
how well and how far behind you stack
up, right? And that takes it away from
enabling it's it's it's kind of a
judgmental term is am I being you know
because also being a jerk is also a
judgmental term, right? I think what
you're saying that is correct is you're
not a useful board member unless a you
understand what the company does and how
it compares to the direct competitors.
ideally with hands-on experience of the
products. And then B, you find a way
without being a jerk
to keep the company honest about where
they are relative to the competition.
You know, what are they seeing?
What do our product what do our
competitors products do? What do the
adjacent products do? How do we think
about that? Not in a kind of defeist
kind of way, but you know, how do you
distinguish between, oh, these guys
leaprogged us for a month and we need to
get our act together versus we are a
year, year and a half behind in a
market, we may never catch up. We should
sell while we can, right? And I think
that's actually that I think that's kind
of threading the needle between you
don't want to be an enabler, but you
don't want to be a debut. You want to be
supportive.
It's kind of a slogan we have
internally. It's not so much founder
friendly, it's founder honest, right?
But also, I think actually as I think
about it, it has to be founder
fact-based. The number one thing, and
I'm even thinking on a couple of my
deals where I have to do some work this
week, do you really understand where
your two direct competitors are and the
strengths and weaknesses of your product
and what the last three win losses say
about how you're really doing in the
field? Because if you don't, you're
just, you know, co-playing a board
member
>> and are you being honest about what has
to change?
>> Yeah, agreed.
>> Right. Okay, champs, there there are
many other topics that we can discuss.
Um, I often get chastised for my
selection, so I'm going to
>> No, I want you to make the selection.
You make the selection, Harry. I'm too
tired to decide. I
>> I think we will have to at some point
address. I think someone in a comment
put like, "Oh, Harry, you often shill
them and so you can't not talk about
them when there's trouble." I don't like
to do that. So, for context, Mccor
obviously a data provider to some of the
largest uh companies in the world. most
notably Mata who they have since
reportedly lost part or all of them
being a customer of their data. Um
it was also unfortunately at the same
time that Forbes released their
billionaires list of young billionaires
where the founders of Mccor are on that
list. Um very unfortunate timing there
for them. Um
Jason, I'm sure you've got an opinion on
this in terms of bluntly the Mccor hack
and then losing Facebook as a customer.
Well, just two thoughts. One, not that
long ago, I was with um part of the
management team of one of the leading
hyperscalers or and um what what what he
said and and I was with him when there
was a minor security issue with the
third party vendor, relatively minor,
right? uh not but not like this not like
all of the private data of all of Mccur
being exposed and what he said was
there's not much higher on our list with
partners and when this happens there's
not much higher like we we have no
tolerance it's not worth it there is no
tolerance and in this case they got a
pass because it was a relatively minor
issue with a vendor that was honest and
they fixed it and it did not lead to
actually any internal data issues it was
just an external issue but it was
crystal clear there is no toler there is
no it is not worth it for us. So that is
troubling. And the other thing and I'm
not an expert in the data labeling or
more space. What I don't know is how
fungeible the products are at some
level. The more fungeible it is, right,
the more freedom you have to route that
to what's left at scale or whatever the
guys at Handshake want to do or whatever
they want to do. If it's if it's not
fungeible, you can you can you can bang
your chest. Uh but you're still you're
still you're still stuck using them. But
but that moment like that when I was
with that hypers scale
>> my number one criticism of the space is
that all the largest customers are
customers of all of them and so they are
generally heavily funible and
>> so I would be very worried because this
comment was chilling from this executive
is like this is the highest thing on our
list with third party partners is
security. We're exposing our our
applications to folks we'd rather not
expose it to because of our ecosystem.
We'd rather have no partners because
there is so much confidential stuff
flowing through what we do at all
levels. So we have no we just have no
tolerance for anything that's material.
I just don't see how you would come back
from this if you've crossed there's just
no unless you have to. I think it's I
think it's it's potentially death. And
the reason I bring it up is in the old
days like through 2023 in our lifetimes
you always got to pass once as a vendor
even for the worst breaches the worst
issues unless your your app was down for
weeks. You you'd get called into the the
CISO's office you'd get yelled at. It
was brutal. But you always got at least
one because it was just the reality of
working with emerging vendors. But man,
I just I don't know that you get a
second one here. I just don't know. A
lot at the margin depends on how you
handle it. I don't know at this point.
Do we have any sense of you know, was it
a state actor? Was it a malicious
employee? Was it just a stupid
configuration breach? So I don't have
any sense of the forensic here. It was
it was it was a organization I think
they called Latipus which basically hold
you de hold it for ransom and you have
to pay for it back. It's a commercial
activity.
>> Gotcha. It's a commercial like decent
decent honest criminals and right. Got
it. That's
>> very successful. It's I I asked the team
if we could invest in them. It seems
this is one of many very successful
>> actually. You'll find Harry they they
don't actually
>> No, they're very good. They're very
good.
>> They don't need much outside capital.
Right. That that in one sense sucks. On
the other hand, the good news is at
least they're going to be rational and
you can buy them off. Um I I think is it
fatal? Hopefully not. I think in these
things you generally pay a pretty
significant penalty. How you handle it
is a key part of it where you're
straightforward and honest with your
suppliers and with your customers and
let them know what's happened. Was it
entirely was it your fault entirely?
Were you crassly stupid? Was it bad
luck? was it you know where in that
containment it was you know so you can
manage through it I think it is hard
when you have four or five vendors of
roughly the same thing on the other hand
I don't mean this cynically but there
also appears to be right now an
insatiable demand for labeling data so
it may be I I think cuz I think the meta
statement didn't say they've I said
they've paused which makes sense
everyone's going to pause right and my
guess my guess is the likely outcome is
you lose a fair amount of revenue you
lose a fair amount of time. You're going
to have to spend a ton of money to
bolster your defenses, but if you do the
right thing, you'll be able to earn your
way back slowly and over time, right?
That's the likely outcome here. You
know, hopefully not fatal. Um, but my
guess is that and and I think Sam Alman
to maybe to tie it back to the start, I
think Sam Alman said something this week
that massive cyber security attacks will
become from AI, right, are coming. I
genuinely think that most B2B companies
are going to get hit worse than Merkore.
Okay, this light LLM was was one of the
weaknesses that they had. Like tons of
B2B folks have how strong how
state-of-the-art and strong are their
security teams? They're they're not
they're relying on a hodgepodge of open-
source and other products that are
barely monitored in many cases. They're
busy. They're under pressure for
profitability. they're managing their
teams and I and and and maybe Mercury I
mean it's probably a small company they
probably don't have a huge team but my
point is I think um it's going to be
really tough on a lot of startups and
scaleups because they just don't have
the teams to deal with the levels of
threats that are coming from AI this is
a start it's going to get worse this
light LLM incident it's going to happen
to everybody and as soon as you figure
out you can hold all these B2B companies
and others hostage the they and their
network of thousands of affiliates are
going to do it well I don't know that
the average pretty good to mediocre er
to actually don't even really have a
security team. How the hell are they
going to keep up when I don't even have
a team? Remember when Gainsite was
offline for a month? Drift permanently
was destroyed. And this was pre all this
craziness. Like there was an old saying
my CTO told me back in the day. The only
reason we've been hacked is no one cares
about us. And that has resonated in my
ears for years.
>> With AI, you can hack anybody you want.
I I think Jason you're exactly right
because I think you know in general you
know security purchases tend to l you
know new stuff gets deployed people
should think about security up front
they tend not to they deploy bad stuff
happens and then they panic and think
about security that's the way it's
always been in every cycle and I think
we're just about to hit that stage of it
now and I think there's kind of two
separate vectors there first of all the
AI apps themselves have security needs
that are different than um pre-AII apps.
You know, get the whole prompt injection
kind of issues. But I think the bigger
issue is Jason's point, which is
everything else. AI can now using AI,
the bad guys can just automate attacks,
automate fishing, you know, automate,
you know, duplication of voice, all that
kind of stuff. I think Entropic
referenced this and you know that and
it's it's the Red Army quote that I
often use that quantity has a quality
all its own. And with AI, you can make
quantity of fake people. You can make
quantity of attacks. You can do this
thing. So, I think it's not so much
going to be you're getting attacked
because of your AI apps. It's much more
going to be AI apps are going to attack
you. A lot of the AI doomerism I kind of
discard, but this is a legitimate and
big issue, I think, right? The ability
of AI to escalate the velocity and
ferocity of attacks, right? So, which is
why, by the way, I think the whole the
response of security stocks going down
to the anthropic announcement was
absurd. I think anyone who's cutting
back on the security budget in 2026 is
missing the point, right? Because not
are the tax more ferocious, but thinking
again, Harry, to your point, this again,
the second statement is really Captain
Obvious, but it's worth saying
these stuff get more important every
year because more and more of our
stuff's online. you know, the percentage
of things that we do that are done
online just continues to escalate. It's
like stupid stuff. It's like all the
stuff in your house, all the stuff in
your financial life, there's nothing
that matters that isn't done online at
this point, right? Which means that
attacks there can attack more and more
of what counts, right? So I think
absolutely you're going to see you
should be seeing an you know
a real acceleration of investment in a
different class of security to cope with
a different class of threat cuz look
it's a fatal error if you don't there's
only really two things that can destroy
one of these companies the app goes down
for a long period of time or the app
gets hacked grievously. Those are the
two kind of red card fatal errors right
and that's where you're going to have to
put the money. there's a wave of the
second tier that's coming. It's just
massive, right? Even su to tie it, I
know we got to end rap, but even
superbase, which I'm a super fan of,
right? Um, a lot of times folks turn off
the default security, right? And we've
seen these issues and and and in the old
days, no one would find it because they
didn't care about our little Rory and
and Harry and Jason's app. Now AI will
find it in in seconds, right, on the
internet. and it will use every possible
way to penetrate that to steal the data
to create malicious acts everything that
is possible on the face of the earth
that can be delivered with software. Um
maybe there's nothing we can do but I
you know I don't I don't think uh I
think we've all underinvested in the
attacks to come. It
>> it used to be hacker farms of people in
fill in the blanks the Philippines
Russia. Now it's going to be hacker
farms of AI agents cranking 24/7. It's
going to be miserable.
>> Guys you can choose one more. Okay,
Jason. Rory doesn't feel like choosing,
so he's delegated it to you.
>> Absolutely. Okay, there there's the GLP1
two bit two company again for people who
use this as their like news on tech. A
twoperson company who uses AI
intelligently scaled to 1.8 billion in
revenue selling GLP1s.
Interesting. A lot to unpack there. Wix
buying back 31.6% of its shares given
its low stock price. uh Oracle getting
rid of 20 to 30,000 employees via a 6
a.m. email. Jason, any that stand out,
baby?
>> Obviously, at some level, uh people are
so excited about the one or two person
billion dollar company. Facts were
glossed over, points were missed and all
that, right? Oversimplified.
Um
and they used deep fakes. They made
representations about doctors they
shouldn't. They did all the wrong
things. They did all the crappy
affiliate marketing stuff people have
been doing for 20 years and they did it
at scale with AI and built a big
business on it, right? Um, I get it. Um,
but what is interesting about it is if
you let's not over glamorize this
company that maybe is at the edge of
fraud in many ways and its marketing
tactics. The fact that they could use AI
to scale this with two people and maybe
some consultants and stuff on the side.
It is it is we are seeing the future.
Why? And um AI is completely changing
marketing. Marketing has not gone away.
Daario and Sam to to Rory's point, Dario
and Sam are everywhere because marketing
matters as much now as ever. And this is
a different version of how marketing is
changing. And if you don't adapt, right?
Maybe buying TBM is a bad idea, but you
got to adapt to the new world of
marketing when and and and you know,
there's a lot of there's a number of
startups that have tried to automate all
this marketing at scale with the eye.
Most of them are terrible, right? They
don't quite work. They create boring
assets. They look like an awful art.
They look they look kind of like make.
They're that bad. A lot of the assets,
um, they don't have context. They use
too much stock art. But no reason in a
year everyone shouldn't have the AI
power to blanket the entire internet
with the best hyperpersonalized
marketing in the world. Like we
hopefully in a year we will all have the
power to do some of what um, Medv have
done. And I think it's I think it's a I
think if we step back, it's a chance to
see 12 months into the future that when
we will all of us will have more of this
power.
>> In other words, just cuz they're
illegally selling uh weight loss
reduction drugs that are off label to
people without the appropriate FDA
safeguards doesn't mean they're not
great marketers.
>> I just I talked to so many CMOs who are
still struggling to run the 2023
playbook and falling further and further
behind. you have to adapt and uh and and
and and I think crappy automation
doesn't work anymore, right? But these
guys that were able to do it at mass
scale and target everybody, this is the
future that we all should should know
and um and marketing, I guess the kota
is marketing appears to be more powerful
than ever in the age of AI and humans
have to control it. But if you don't
leverage how marketing has been done in
the future, you're you're going to be
stuck in the past. You're gonna and
you're you're going to be killed. You're
going to be killed by folks running the
old playbook. So, um, but yes, I mean,
anyone that achieves some sort of scale
through marketing, as dodgy as some of
these consumer guys are, there's
something to learn, right? Whether it's
multivariant testing, whether it's AI,
whether it's p personalization at scale,
uh, I think it's a waste as a marketer
if you don't learn from it, right? And
this is what I think is going to happen.
We are this is this there just like it
is inexcusable to send a dated sales off
outreach cadence from 2021 today the the
way we're doing advertising and
marketing will seem incredibly dated in
two years like only only the creakiest
companies will be doing marketing and
advertising the way they do it today in
two years. It makes no sense. It makes
no sense. I should be getting the GLP1
ad specifically targeted to you. Jason,
you don't technically need it, but I
noticed your jawline on 20 VC could be a
little bit tighter. Uh, what if we just
micro dosed you today and uh, so you
could get some of that t-shirt look that
Harry has. Like, I'd click on that in 60
seconds. 2 seconds. You
>> would, you know,
>> I shouldn't get that. And versus stock
art of some grandpa running with his
golden retriever on a beach, right? So,
I'm both both think this is fraud and
and a and a over headlined and and the
future. We're watching the future.
>> I I think you're right. I mean I would
argue that a hu just a huge percentage
of it is on the fraud side but none not
on the fraud side but the um hairy edge
of regulation side but I actually agree
upon reflection what you're saying is
correct. It's funny it's a little like
the last comment. What we're basically
saying is the most entrepreneurial
people on the planet out there right now
are the security yeah the hackers and
the kind of dodgy marketers that are on
the front line of pushing things. But
the tactics that they're using in the
way of leveraging AI, everyone's going
to be doing within a year or two are
going to be left behind. I could I I
could go along with that. Yeah. There
was there was an era in the old days
when the best affiliate marketers knew
things nobody else did and built
billion-dollar companies out of it,
right? Uh then there was an era which
has now faded when some of the best
companies used SEO in a way nobody had
used before. Millions of pages, right?
You know, even things you could, you
know, maybe it's only worth 10 billion.
Digital Ocean was built entirely on SEO
farms. So was Zapier and others. And
there was a group of folks that knew how
to do this and it worked. The next group
of folks will know how to do this mass
personalization at scale that really
works to millions and millions of people
and they will win like the prior
affiliate market. They will crush folks
and the rest of the world just won't get
it. They'll think it's dark arts and um
and they need to become agentic
marketing experts. But in the same way
that great affiliate marketers actually
largely originated from porn and Viagra
if you want the
>> dark
and here I think probably some of the
best nextgen AI marketers will spawn
from GLP1s or anything at the border
lines of you know next generation
e-commerce in some ways.
>> Yeah. But I think that Jason's insight I
I agree with that by the way. Yeah. I
mean there's no doubt that criminals I
mean like many of these new technologies
are adopted by crime or by porn or dodgy
marketers but I think Jason's insights
is a profound one which is the marketing
tactics that are used by and look very
kind of dark arty over the next 10 years
tend to be adopted by everyone and now
as you say everyone in any corporate
America is an SEO expert whereas 20
years ago it was a dark art and I think
you're right Jason in the next two or
three years if you're not adopting aic
marketing as a digital marketer, you're
just going to be left way behind and
personalized marketing and leveraging
the technology. I think yeah I mean I
knew it already intellectually but
actually I will say you kind of
crystallize it in my mind because I've
lived the last I remember when SEO
marketing was literally something that
only the lead genen companies did and
there was two or three year period where
they had you know hyperrowth $100
million businesses kicking off 30% cash
and then those businesses went away as
normies adopted the technology and the
correct play was to be the software
provider helping the normies tool up and
I think the same is true here in agentic
marketing. So that's my stolen insight
from you for the day, Jason, as I go
look for those companies.
>> Well, all it's just interesting. All
Medvy has to do to make 400 bucks is
drive a GLP lead to someone that buys a
product that that just like tokens the
world the world can't consume enough of.
And all these and most of these folks
are selling the exact same product and
they're fungeible, right? And so you're
getting three it's one there's a moment
in time where it's a great marketing
arbitrage. If you're excellent at this,
you get three to 400 bucks for
delivering a a customer that already
wants to buy your product, right? It's a
moment. That's that's how the math it
kind of ties back to our open route or
another conversation. If you only made
10 bucks, this wouldn't be such an
exciting business. But these this
they're so profitable, but also so
competitive. When you get 400 bucks for
just delivering a customer from a
Facebook ad, man, you you know, you want
to you want to run this.
>> You do what it takes.
>> Boys, a lot to discuss this week. Thank
you for being so good. It's so good to
see
Ask follow-up questions or revisit key timestamps.
Loading summary...
Videos recently processed by our community