AMD Pretends to Care
418 segments
And now we're at the beginning of the AI
wave.
>> AMD got a warm welcome for its beloved
AI when MIT hosted AMD CEO and second
best CEO in the Juan family, Lisa Sue.
You can really hear how much the
students loved her in the distance.
They're shouting
Sue.
Sue,
I'm sure that rather than a Computex
keynote, CEO Lisa Sue opted for an
interview with Taiwan's Commonwealth
magazine to talk about what actually
matters to the company.
>> People sometimes talk about AI bubble.
Everybody is so friendly. Everyone loves
each other.
Even if they're competitors, it doesn't
matter. But in between giddy talking
about how competitors openly engage in
what seems to us to be antirust
violations to over consumers, AMD
also had other booze news. AMD had other
news.
>> AI is not always right. People sometimes
talk about AI bubble. They ask all the
time, you know, can this be real? Should
we really invest so much right now? And
my answer is this.
>> And like her cousin Jensen Juan just did
on stage again, Lisa Sue is also pushing
the concept of AI agents using PCs
rather than people or as the executive
lizards call them, humans.
>> You've heard about agents. I can say
agents are really driving um tremendous
demand uh in the overall uh AI adoption
cycle and we're very excited to be in
the middle of it.
>> Sound familiar? those billions of agents
will all use tools and those tools are
going to be like, you know, like PCs
just like us humans using uh using PCs
today. Uh in the future, you'll have a
agent using PC.
>> This is definitely real and we are still
so so early.
>> Now, we didn't get pre-briefed like the
other media. So, I guess this is our
second I told you so moment for the past
couple weeks. This one for when our
multiple peers didn't believe we were
actually blacklisted. Back when AMD
stopped answering any of our questions
when we were asking them repeatedly
about Lisa Sue's deepening government
corruptions connections government
connections misspoke. AMD is launching
its 4-year-old 5800 X3D again. Also a
new worke skew of the 7800 X3D from 2023
now as the 7700 X3D and the RX970 GRE.
And this time there's an embargo likely
at 9:00 a.m. Eastern, but it may be
Taipei time. I don't know. They don't
tell me anything. In an email
obtained by Gamers Nexus, AMD's partners
have been trying to embargo the media
for a GPU that it launched a year ago
and that we reviewed months ago. I want
to be really clear about this. We
already reviewed it. The GPU is not new.
They are trying through their partners
at least to put people under embargo
under NDA to review a thing that is
publicly available on the open market
that anyone could have bought in the
last year. There's a city chicken behind
you.
I'm getting off track. They're trying to
embargo people for something that's
already out.
Which, night herand aside, that is not
how NDAs work. That's not how you you
don't like you can't NDA a thing that's
already publicly out. AMD right now is
basically trying to line up the media
like a bunch of marionette dolls. This
isn't the first time AMD's done this
either, but it is the most recent and
it's at a time when they are in dire
need of good PR and when it seems like
they're trying to manipulate people to
hype up a thing that will maybe drive
some amount of consumer sales. For the
record, AMD still hasn't answered any of
our questions since we questioned the
company on its donations to the MAGA
Inc. Super PAC, which recently was
involved in tipping the scales of the
Kentucky election. After we reported on
Andy's connections to MAGA, Inc., the
company stopped including us in product
launch briefings. For us, we'd rather be
blacklisted than worry about whether we
are or aren't allowed to cover AMD's
donations to an organization that we
think is undermining actually the
American people. Like, it's not just
consumers at this point. It's like
literally democracy is the way that
these super PACs, especially that one,
are functioning. We brought you this
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it. Did you hear that Google is
releasing tens of millions of mosquitoes
in Florida?
No. Okay. AMD wants everyone to know
that AI is definitely not a bubble.
>> People sometimes talk about AI bubble.
They ask all the time, you know, can
this be real? Should we really invest so
much right now? And my answer is this is
definitely real and we are still so so
early
>> and they want you to know that there's
room for growth. this as a journalist I
think people always we always try to ask
the question and get accurate answers
but for you I feel like you always talk
about the trends it's really hard to
give an accurate time line about when
things
>> what kind of accurate answer would you
like I think we will definitely see AIPC
growth without a doubt uh you know
significant double-digit growth in
AIPC's the the exact number is not so
important.
>> Yes,
>> I keep hitting that.
>> Yes, the important thing the important
thing is are we investing in the right
places?
>> Despite a lack of noteworthy consumer
product news, AMD announced plans to
invest over $10 billion in Taiwan's AI
infrastructure, as they call it. In
addition to announcing that it's begun
ramping production of its latest
generation epic CPUs, this follows
Nvidia's own promises of a $150 billion
investment. Surely that doesn't make
things awkward at family dinners. Lisa,
your cousin put $150 billion in. You
think you could do a little better?
Maybe, but for as little consumer news
as there is, we'll cover what we have.
The 5800 X3D is a goated CPU and on AM4
and unchanged from its original spec.
Now shipping with a 10th anniversary
edition. The CPU is a Zen 3 part with
eight cores, 16 threads via SMT and it
runs at 4.5 GHz max advertised boost
with a 3.4 GHz base clock. Cache sits at
96 megabytes L3 with a 105watt TDP. The
CPU is on the AM4 socket which is also
goated and for which we're happy to give
AMD credit. AMD says it's shipping a
thermal interface material with the CPU
as a desperate grasp at anything they
could find at a local distributor on the
shelf in the back of the warehouse to
commemorate the relaunch of its 10th
anniversary CPU for the 4th anniversary
of the 5800 X3D. To be fair, AM4 is 10
years old, but AMD is launching its 10th
anniversary 5800 X3D on June 25th for
$350. Personally, I look forward to when
they try to embargo a bunch of media on
reviewing a CPU that they already
reviewed four years ago. It'll be fun to
see who plays along.
No, seriously, I'm watching. When it
first launched, the 5800 X3D was $450,
but it was regularly available around or
even under $300 as it got later in life.
So, to be clear, the 5800 X3D is an
excellent CPU. We recommended it then
and we still like it now, and AM4 is an
awesome platform. But both of those come
from a time when AMD wasn't actively we
think undermining democracy by donating
to organizations like MAGA Inc. Uh which
by the way hasn't done anything like
that in the political sphere for about
two decades now. So this is not business
as usual. This is like new for them. But
they come from a different time for AMD.
And this was supposed to be an easy PR
victory for AMD, which they have still
somehow managed to fumble in classic AMD
fashion of
grabbing defeat out of the jaws of
victory because they are relaunching a
4-year-old
multiple generation architecture old
$350
CPU
in 2026.
because they know people can't afford to
go to AM5 because the memory is
expensive, which AMD is partly
responsible for. And so, while their own
customers are stranded on AM4 because
they already have memory for that
platform, AMD gets to benefit again by
launching a too expensive relaunch of a
now old CPU
to to try to to try to help, I guess.
So, they've totally lost the plot and
now they're acting like vultures,
praying on their own past customers to
extract money out of them one last time
since those customers are caught between
platforms. AMD is also launching its
7700 X3D, which is technically a new
CPU, but on an older process. The 7700
X3D is an 8 core part with 104 megabytes
of total cache of 4 and a half GHz max
advertised boost. A target MSRP of $330.
And the 7800 X3D, which has a 5 GHz max
advertised boost, is a substantial
difference by clock speeds in the very
least on the spec sheet. You can
currently get a 7800 X3D still for
around $360 or so. So, this isn't really
that exciting. Grasping at even more
straws though, AMD announced that it's
extending support for AM5 through 2029,
which isn't as good as it sounds. This,
other than being an attempt at a PR
play, is actually signaling something
far more important, uh, which is that
they don't care. Like, they're not
launching consumer stuff anymore. The
reason to extend support for an existing
platform in this situation is because
the roadmap has thinned out for
consumers. There's not going to be stuff
for you. They're not selling to you.
They're selling to data centers or
trying to anyway. They're not as
relevant, but they're trying and
extending the support
while also launching old generation
products. It has all kind of the the
makings of a good PR play because people
like the 5800 XD, they like AM4. 5800 XD
hasn't really been available for a
while. So, it's nice to have that option
again for people, but it's at a high
price. And really, it's the memory
that's driving a lot of the interest in
that for people who can't go to new
platforms.
And then also the thinning out of new
products is why we're seeing that
extension. AMD in a few days will be
pretending to launch a new GPU that it
launched last year, but the company is
working to put media under NDA to review
a card that we reviewed months ago with
the Waifu edition. AMD is launching the
RX970 GRE. We'll show some numbers from
our 9070 GRE review from February. At
the time, the price was $535 to $650 US.
We'll find out what AMD's fake MSRP is
for the rest of the world on June 3rd
because this was originally a China
launch, although you could get it
anywhere. And AMD has had a proven track
record of misleading launch MSRPs for
the 90 series. The 9070 GRE has 3072
stream processors, 48 compute units, 96
ROS, and 12 GB of GDDR6 VRAM on a
192-bit memory bus. Memory bandwidth is
432 GB per second or so. For reference,
the 9079 XT nonGRE has 3584 stream
processors and 56 CUS, 16 GB of VRAM,
and a significantly higher bandwidth of
644 GBs per second. TDP is 220 watts on
each card. Some quick numbers in
Dragon's Dogma 2 at 4K. In our 9070 GRE
review, we found the base 9070 to run
26% ahead of the GRE and the XT to run
43% ahead. The GRE outperformed the 9060
XT by 35% with the 5070 ahead by 14% in
that test. In our Cyberpunk 4K
benchmarks, non-raced, the 9070 ran a
19% higher frame rate than the GRE with
the 970 XT at 34% ahead. We have plenty
of other charts in our original review
with a detailed analysis on the card if
you want to see those. Just a couple
more. Baldersgate 3 at 4K. The 970 GRE
sat between the 6800 XT and the 3080
FTW3. And Kingdom Come Deliverance 2 at
4K, we have the 9070 GRE at 41 FPS
average behind the 49 FPS of the 9070
and significantly behind the 54 of the
9070 XT. We have plenty more in that
review which we'll link below if you're
curious about it. We'd appreciate you
checking it out to boost it in the
algorithm. I know I've said it, but I I
really just want to underscore you can't
NDA a thing that's already on the
market. And I would really prefer to not
see people play that game because it
sets a bad precedent. I we've bought
stuff on the market before and just
reviewed it when technically it wasn't
launched to say the West or the US, but
you can't embargo that. You can't put
someone under NDA for doing literally
commerce, which is just buying a thing
and reviewing it or emailing a
manufacturer of it and saying, "Can I
test that?" That's not embargoable by
AMD. Anyway, with all this going on,
AMD's Lisa Sue has continued to embed
herself with the US government. She's
continued to make appearances and talk
about people like Michael Katzios or
Howard Lutnik who has been an associate
of Jeffrey Epstein for a very long time
and really make some
I think questionable connections. But at
least it's clear that Andy only needed
consumers to get to the point where they
weren't going to go out of business
imminently and then they didn't need
them anymore. They've turned postconumer
B2B like everyone else. They throw a
couple things out there as scraps for
you to buy to hold you over, extend the
life of AM5 to 2029 because they're not
going to have anything else or not much
anyway. And that's how we end up where
we are now. So, uh, in the very least, I
do want to say for those of you who were
doing the distant screaming and booing
at the MIT commencement speech,
thank you. Because that's what we need
more of.
And these birds,
I'm not sure if they're real or not.
>> This is definitely real.
>> Kind of looks like a like a Sony sensor.
Maybe possibly Canon. I'm not sure. But
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Ask follow-up questions or revisit key timestamps.
The video provides a critical analysis of recent AMD announcements at Computex, characterizing their new product launches as PR-focused efforts that repurpose older hardware. The host argues that AMD is increasingly pivoting away from consumer markets toward B2B and data centers, while also detailing ongoing tensions between the company and their news outlet following their reporting on AMD's political contributions. The discussion covers the relaunch of the 5800X3D and 7700X3D, technical details of the RX 7900 GRE GPU, and criticisms regarding the company's attempt to place existing, publicly available products under embargo.
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