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AMD Pretends to Care

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AMD Pretends to Care

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418 segments

0:00

And now we're at the beginning of the AI

0:03

wave.

0:09

>> AMD got a warm welcome for its beloved

0:11

AI when MIT hosted AMD CEO and second

0:15

best CEO in the Juan family, Lisa Sue.

0:20

You can really hear how much the

0:22

students loved her in the distance.

0:24

They're shouting

0:26

Sue.

0:28

Sue,

0:31

I'm sure that rather than a Computex

0:33

keynote, CEO Lisa Sue opted for an

0:35

interview with Taiwan's Commonwealth

0:37

magazine to talk about what actually

0:39

matters to the company.

0:40

>> People sometimes talk about AI bubble.

0:43

Everybody is so friendly. Everyone loves

0:46

each other.

0:48

Even if they're competitors, it doesn't

0:49

matter. But in between giddy talking

0:52

about how competitors openly engage in

0:54

what seems to us to be antirust

0:57

violations to over consumers, AMD

0:59

also had other booze news. AMD had other

1:02

news.

1:03

>> AI is not always right. People sometimes

1:06

talk about AI bubble. They ask all the

1:10

time, you know, can this be real? Should

1:13

we really invest so much right now? And

1:17

my answer is this.

1:19

>> And like her cousin Jensen Juan just did

1:22

on stage again, Lisa Sue is also pushing

1:25

the concept of AI agents using PCs

1:30

rather than people or as the executive

1:32

lizards call them, humans.

1:34

>> You've heard about agents. I can say

1:35

agents are really driving um tremendous

1:38

demand uh in the overall uh AI adoption

1:41

cycle and we're very excited to be in

1:43

the middle of it.

1:43

>> Sound familiar? those billions of agents

1:45

will all use tools and those tools are

1:47

going to be like, you know, like PCs

1:49

just like us humans using uh using PCs

1:53

today. Uh in the future, you'll have a

1:55

agent using PC.

1:56

>> This is definitely real and we are still

2:00

so so early.

2:01

>> Now, we didn't get pre-briefed like the

2:04

other media. So, I guess this is our

2:05

second I told you so moment for the past

2:08

couple weeks. This one for when our

2:11

multiple peers didn't believe we were

2:12

actually blacklisted. Back when AMD

2:14

stopped answering any of our questions

2:16

when we were asking them repeatedly

2:18

about Lisa Sue's deepening government

2:19

corruptions connections government

2:22

connections misspoke. AMD is launching

2:24

its 4-year-old 5800 X3D again. Also a

2:28

new worke skew of the 7800 X3D from 2023

2:31

now as the 7700 X3D and the RX970 GRE.

2:36

And this time there's an embargo likely

2:38

at 9:00 a.m. Eastern, but it may be

2:40

Taipei time. I don't know. They don't

2:42

tell me anything. In an email

2:44

obtained by Gamers Nexus, AMD's partners

2:47

have been trying to embargo the media

2:49

for a GPU that it launched a year ago

2:51

and that we reviewed months ago. I want

2:53

to be really clear about this. We

2:55

already reviewed it. The GPU is not new.

2:57

They are trying through their partners

2:59

at least to put people under embargo

3:01

under NDA to review a thing that is

3:04

publicly available on the open market

3:07

that anyone could have bought in the

3:09

last year. There's a city chicken behind

3:11

you.

3:12

I'm getting off track. They're trying to

3:15

embargo people for something that's

3:16

already out.

3:19

Which, night herand aside, that is not

3:22

how NDAs work. That's not how you you

3:26

don't like you can't NDA a thing that's

3:28

already publicly out. AMD right now is

3:31

basically trying to line up the media

3:32

like a bunch of marionette dolls. This

3:34

isn't the first time AMD's done this

3:36

either, but it is the most recent and

3:39

it's at a time when they are in dire

3:40

need of good PR and when it seems like

3:44

they're trying to manipulate people to

3:46

hype up a thing that will maybe drive

3:50

some amount of consumer sales. For the

3:51

record, AMD still hasn't answered any of

3:53

our questions since we questioned the

3:55

company on its donations to the MAGA

3:57

Inc. Super PAC, which recently was

3:59

involved in tipping the scales of the

4:01

Kentucky election. After we reported on

4:03

Andy's connections to MAGA, Inc., the

4:06

company stopped including us in product

4:07

launch briefings. For us, we'd rather be

4:09

blacklisted than worry about whether we

4:11

are or aren't allowed to cover AMD's

4:14

donations to an organization that we

4:16

think is undermining actually the

4:17

American people. Like, it's not just

4:19

consumers at this point. It's like

4:21

literally democracy is the way that

4:24

these super PACs, especially that one,

4:26

are functioning. We brought you this

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travel. We're out here in Taipei for two

5:56

weeks to cover Computex and the rest of

5:58

the show and everything connected to it.

6:00

So, this is funded directly by the

6:02

audience supporting us. We don't allow

6:04

companies to pay for any of our travel

6:06

or pay us to go to booths. So,

6:08

basically, we get out here because of

6:10

your support. You can go to

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store.gamersex.net, use code I told you

6:14

so at checkout to get the coins. Back to

6:18

it. Did you hear that Google is

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releasing tens of millions of mosquitoes

6:21

in Florida?

6:24

No. Okay. AMD wants everyone to know

6:27

that AI is definitely not a bubble.

6:32

>> People sometimes talk about AI bubble.

6:35

They ask all the time, you know, can

6:38

this be real? Should we really invest so

6:41

much right now? And my answer is this is

6:46

definitely real and we are still so so

6:50

early

6:50

>> and they want you to know that there's

6:52

room for growth. this as a journalist I

6:54

think people always we always try to ask

6:56

the question and get accurate answers

6:59

but for you I feel like you always talk

7:02

about the trends it's really hard to

7:04

give an accurate time line about when

7:10

things

7:11

>> what kind of accurate answer would you

7:12

like I think we will definitely see AIPC

7:16

growth without a doubt uh you know

7:18

significant double-digit growth in

7:20

AIPC's the the exact number is not so

7:24

important.

7:25

>> Yes,

7:27

>> I keep hitting that.

7:28

>> Yes, the important thing the important

7:31

thing is are we investing in the right

7:33

places?

7:34

>> Despite a lack of noteworthy consumer

7:35

product news, AMD announced plans to

7:37

invest over $10 billion in Taiwan's AI

7:40

infrastructure, as they call it. In

7:42

addition to announcing that it's begun

7:43

ramping production of its latest

7:45

generation epic CPUs, this follows

7:48

Nvidia's own promises of a $150 billion

7:51

investment. Surely that doesn't make

7:52

things awkward at family dinners. Lisa,

7:55

your cousin put $150 billion in. You

7:58

think you could do a little better?

8:00

Maybe, but for as little consumer news

8:03

as there is, we'll cover what we have.

8:05

The 5800 X3D is a goated CPU and on AM4

8:09

and unchanged from its original spec.

8:11

Now shipping with a 10th anniversary

8:12

edition. The CPU is a Zen 3 part with

8:15

eight cores, 16 threads via SMT and it

8:18

runs at 4.5 GHz max advertised boost

8:20

with a 3.4 GHz base clock. Cache sits at

8:23

96 megabytes L3 with a 105watt TDP. The

8:27

CPU is on the AM4 socket which is also

8:29

goated and for which we're happy to give

8:31

AMD credit. AMD says it's shipping a

8:33

thermal interface material with the CPU

8:35

as a desperate grasp at anything they

8:37

could find at a local distributor on the

8:39

shelf in the back of the warehouse to

8:41

commemorate the relaunch of its 10th

8:43

anniversary CPU for the 4th anniversary

8:45

of the 5800 X3D. To be fair, AM4 is 10

8:48

years old, but AMD is launching its 10th

8:50

anniversary 5800 X3D on June 25th for

8:53

$350. Personally, I look forward to when

8:56

they try to embargo a bunch of media on

8:58

reviewing a CPU that they already

9:00

reviewed four years ago. It'll be fun to

9:02

see who plays along.

9:04

No, seriously, I'm watching. When it

9:06

first launched, the 5800 X3D was $450,

9:09

but it was regularly available around or

9:11

even under $300 as it got later in life.

9:14

So, to be clear, the 5800 X3D is an

9:17

excellent CPU. We recommended it then

9:19

and we still like it now, and AM4 is an

9:22

awesome platform. But both of those come

9:24

from a time when AMD wasn't actively we

9:27

think undermining democracy by donating

9:29

to organizations like MAGA Inc. Uh which

9:32

by the way hasn't done anything like

9:33

that in the political sphere for about

9:35

two decades now. So this is not business

9:37

as usual. This is like new for them. But

9:40

they come from a different time for AMD.

9:42

And this was supposed to be an easy PR

9:45

victory for AMD, which they have still

9:47

somehow managed to fumble in classic AMD

9:50

fashion of

9:53

grabbing defeat out of the jaws of

9:55

victory because they are relaunching a

9:58

4-year-old

9:59

multiple generation architecture old

10:03

$350

10:05

CPU

10:07

in 2026.

10:09

because they know people can't afford to

10:11

go to AM5 because the memory is

10:14

expensive, which AMD is partly

10:16

responsible for. And so, while their own

10:20

customers are stranded on AM4 because

10:23

they already have memory for that

10:24

platform, AMD gets to benefit again by

10:27

launching a too expensive relaunch of a

10:30

now old CPU

10:33

to to try to to try to help, I guess.

10:35

So, they've totally lost the plot and

10:37

now they're acting like vultures,

10:39

praying on their own past customers to

10:41

extract money out of them one last time

10:43

since those customers are caught between

10:44

platforms. AMD is also launching its

10:46

7700 X3D, which is technically a new

10:49

CPU, but on an older process. The 7700

10:52

X3D is an 8 core part with 104 megabytes

10:55

of total cache of 4 and a half GHz max

10:57

advertised boost. A target MSRP of $330.

11:02

And the 7800 X3D, which has a 5 GHz max

11:05

advertised boost, is a substantial

11:07

difference by clock speeds in the very

11:09

least on the spec sheet. You can

11:10

currently get a 7800 X3D still for

11:12

around $360 or so. So, this isn't really

11:15

that exciting. Grasping at even more

11:17

straws though, AMD announced that it's

11:19

extending support for AM5 through 2029,

11:22

which isn't as good as it sounds. This,

11:24

other than being an attempt at a PR

11:26

play, is actually signaling something

11:27

far more important, uh, which is that

11:30

they don't care. Like, they're not

11:31

launching consumer stuff anymore. The

11:33

reason to extend support for an existing

11:35

platform in this situation is because

11:37

the roadmap has thinned out for

11:39

consumers. There's not going to be stuff

11:40

for you. They're not selling to you.

11:43

They're selling to data centers or

11:44

trying to anyway. They're not as

11:46

relevant, but they're trying and

11:49

extending the support

11:51

while also launching old generation

11:54

products. It has all kind of the the

11:56

makings of a good PR play because people

11:58

like the 5800 XD, they like AM4. 5800 XD

12:02

hasn't really been available for a

12:03

while. So, it's nice to have that option

12:04

again for people, but it's at a high

12:07

price. And really, it's the memory

12:09

that's driving a lot of the interest in

12:11

that for people who can't go to new

12:13

platforms.

12:15

And then also the thinning out of new

12:16

products is why we're seeing that

12:17

extension. AMD in a few days will be

12:19

pretending to launch a new GPU that it

12:21

launched last year, but the company is

12:23

working to put media under NDA to review

12:25

a card that we reviewed months ago with

12:27

the Waifu edition. AMD is launching the

12:29

RX970 GRE. We'll show some numbers from

12:32

our 9070 GRE review from February. At

12:35

the time, the price was $535 to $650 US.

12:38

We'll find out what AMD's fake MSRP is

12:40

for the rest of the world on June 3rd

12:42

because this was originally a China

12:44

launch, although you could get it

12:45

anywhere. And AMD has had a proven track

12:47

record of misleading launch MSRPs for

12:49

the 90 series. The 9070 GRE has 3072

12:52

stream processors, 48 compute units, 96

12:55

ROS, and 12 GB of GDDR6 VRAM on a

12:58

192-bit memory bus. Memory bandwidth is

13:00

432 GB per second or so. For reference,

13:02

the 9079 XT nonGRE has 3584 stream

13:06

processors and 56 CUS, 16 GB of VRAM,

13:09

and a significantly higher bandwidth of

13:11

644 GBs per second. TDP is 220 watts on

13:14

each card. Some quick numbers in

13:16

Dragon's Dogma 2 at 4K. In our 9070 GRE

13:19

review, we found the base 9070 to run

13:21

26% ahead of the GRE and the XT to run

13:23

43% ahead. The GRE outperformed the 9060

13:26

XT by 35% with the 5070 ahead by 14% in

13:31

that test. In our Cyberpunk 4K

13:32

benchmarks, non-raced, the 9070 ran a

13:35

19% higher frame rate than the GRE with

13:37

the 970 XT at 34% ahead. We have plenty

13:40

of other charts in our original review

13:42

with a detailed analysis on the card if

13:44

you want to see those. Just a couple

13:45

more. Baldersgate 3 at 4K. The 970 GRE

13:48

sat between the 6800 XT and the 3080

13:50

FTW3. And Kingdom Come Deliverance 2 at

13:52

4K, we have the 9070 GRE at 41 FPS

13:55

average behind the 49 FPS of the 9070

13:58

and significantly behind the 54 of the

13:59

9070 XT. We have plenty more in that

14:02

review which we'll link below if you're

14:03

curious about it. We'd appreciate you

14:05

checking it out to boost it in the

14:07

algorithm. I know I've said it, but I I

14:09

really just want to underscore you can't

14:11

NDA a thing that's already on the

14:12

market. And I would really prefer to not

14:16

see people play that game because it

14:17

sets a bad precedent. I we've bought

14:19

stuff on the market before and just

14:21

reviewed it when technically it wasn't

14:23

launched to say the West or the US, but

14:27

you can't embargo that. You can't put

14:29

someone under NDA for doing literally

14:32

commerce, which is just buying a thing

14:34

and reviewing it or emailing a

14:36

manufacturer of it and saying, "Can I

14:38

test that?" That's not embargoable by

14:41

AMD. Anyway, with all this going on,

14:43

AMD's Lisa Sue has continued to embed

14:46

herself with the US government. She's

14:48

continued to make appearances and talk

14:50

about people like Michael Katzios or

14:52

Howard Lutnik who has been an associate

14:55

of Jeffrey Epstein for a very long time

14:57

and really make some

15:00

I think questionable connections. But at

15:02

least it's clear that Andy only needed

15:04

consumers to get to the point where they

15:06

weren't going to go out of business

15:07

imminently and then they didn't need

15:09

them anymore. They've turned postconumer

15:11

B2B like everyone else. They throw a

15:13

couple things out there as scraps for

15:14

you to buy to hold you over, extend the

15:16

life of AM5 to 2029 because they're not

15:19

going to have anything else or not much

15:21

anyway. And that's how we end up where

15:23

we are now. So, uh, in the very least, I

15:25

do want to say for those of you who were

15:28

doing the distant screaming and booing

15:31

at the MIT commencement speech,

15:36

thank you. Because that's what we need

15:38

more of.

15:40

And these birds,

15:46

I'm not sure if they're real or not.

15:48

>> This is definitely real.

15:50

>> Kind of looks like a like a Sony sensor.

15:53

Maybe possibly Canon. I'm not sure. But

15:57

subscribe for more. Go to

15:58

store.cameexus.net

16:00

to support us directly and use code I

16:03

told you so to get a free pack of

16:04

Snowflake the data pirate coins. We have

16:07

more all week at Compyex. Thanks for

16:09

watching. We'll see you all next time.

Interactive Summary

The video provides a critical analysis of recent AMD announcements at Computex, characterizing their new product launches as PR-focused efforts that repurpose older hardware. The host argues that AMD is increasingly pivoting away from consumer markets toward B2B and data centers, while also detailing ongoing tensions between the company and their news outlet following their reporting on AMD's political contributions. The discussion covers the relaunch of the 5800X3D and 7700X3D, technical details of the RX 7900 GRE GPU, and criticisms regarding the company's attempt to place existing, publicly available products under embargo.

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