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The Savings Expert: The Truth About America Collapsing! The Cost Of Living Is About To Skyrocket!

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The Savings Expert: The Truth About America Collapsing! The Cost Of Living Is About To Skyrocket!

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4258 segments

0:00

How important is this tariff situation?

0:02

It has a potential to be the biggest

0:03

economic story of our lives. People are

0:05

losing a lot of money on tariffs and

0:07

you're probably a matter of weeks away

0:08

from empty shelves. And there's a button

0:09

on the president's desk that says end it

0:11

right now. So, can you tell me what a

0:13

tariff is? I'll keep this very simple.

0:15

Morgan Housel is the money mindset guru

0:17

who's shaking up everything you think

0:19

about wealth and how to achieve it. I

0:21

looked at the most Googled questions

0:22

around money and one of the most popular

0:24

is how to achieve freedom financially.

0:26

It is largely a mindset. You have an

0:28

obligation to understand how money works

0:30

and how to manage it. And it's one of

0:32

many topics in which you're going to

0:33

learn the best by experiencing the

0:35

downside.

0:35

We'll come back to that.

0:37

question is how to save money. So, most

0:39

people view saving money as it's just

0:41

wasted sitting there. But you need the

0:42

cushion so that when the economy goes

0:44

south and there is a recession, I want

0:45

to have a level of control over my

0:47

ability to support my family.

0:49

So, how much money do you think it's

0:50

sensible to have to save?

0:51

This is a bad answer that no one's going

0:53

to like, but

0:54

When you look at all these people

0:55

through history that have generated

0:56

great wealth, are there like certain

0:58

strategies they've deployed?

0:59

One thing that virtually everyone

1:00

listening this could learn from is they

1:02

were way more patient and had way more

1:04

endurance than anyone else. Also, I

1:05

wanted to understand investing and this

1:07

idea of compounding interest.

1:09

So, compound interest is the most

1:10

misunderstood thing about investing

1:11

because that's what builds wealth. If

1:13

you look at like Warren Buffett, he

1:14

wouldn't want to get haircuts because if

1:16

he invested that money and leave it

1:17

alone for 50 years, in his mind a

1:19

haircut would cost $10,000. And then, do

1:21

you recommend people try and buy houses

1:23

or is it just to rent those houses?

1:25

So, the truth is

1:28

This is always blown my mind a little

1:30

bit, 53% of you that listen to this show

1:32

regularly haven't yet subscribed to this

1:34

show. So, could I ask you for a favor

1:36

before we start? If you like the show

1:38

and you like what we do here and you

1:39

want to support us, the free simple way

1:40

that you can do just that is by hitting

1:42

the subscribe button. And my commitment

1:44

to you is if you do that, then I'll do

1:46

everything in my power, me and my team,

1:47

to make sure that this show is better

1:49

for you every single week. We'll listen

1:51

to your feedback, we'll find the guests

1:52

that you want me to speak to and we'll

1:54

continue to do what we do. Thank you so

1:56

much.

2:00

In 2020, my older brother Jason came to

2:03

me after spending more than a decade

2:05

working in the finance industry and he

2:08

said to me, "Steven, there is one book

2:11

you need to read to understand money."

2:14

And that was your book, The Psychology

2:16

of Money, and that's how I came into

2:18

your world and understood who you were,

2:21

what you think, and

2:23

really this book has shaped how I think

2:24

about money ever since. And this is why

2:26

I loved having you on the show last

2:28

time, but I was insistent to speak to

2:30

you again with everything that's going

2:32

on with the in the world right now.

2:35

Morgan, what is the most important thing

2:37

we should be talking about at this

2:38

present moment based on, I guess, the

2:41

subtitle of this book, Timeless Lessons

2:43

of Wealth, Greed, and Happiness?

2:46

Thank you, Steven. So, it's so so good

2:47

to be back. I think what's what I like

2:49

about what you just said, and thank you

2:50

for for that, is that you said the book

2:53

changed how you think.

2:55

And that's important because the book

2:56

does not tell you what to do. Nowhere in

2:58

the book do I say, "This is how you

2:59

should invest your money. This is how

3:01

you should spend your money." Because

3:02

you're different from me and everyone

3:04

else. We're all different. I've always

3:05

just been interested in how people

3:07

think. Like, what's going through your

3:08

head when you're making investing

3:09

decisions? And if you can understand

3:12

greed, fear, risk, envy, jealousy, those

3:16

topics, that is way more important than

3:19

anything they will teach you in a PhD

3:22

finance course at Harvard. Not that the

3:24

the technical stuff doesn't matter, but

3:27

the psychological stuff with money is

3:28

everything. I mean, so much so many

3:31

money problems in the real world have to

3:33

do with impatience, envy,

3:36

greed. That that's it. It's not that

3:38

people don't know the formulas, don't

3:39

know the data, don't know, you know, how

3:41

to calculate compound interest by hand.

3:43

None of that matters. It's envy. It's

3:45

It's impatience. And so, that as a

3:47

writer, that's what I was always

3:49

interested in.

3:50

Like, I'm tired of people giving advice

3:51

and saying these are the stocks you

3:53

should buy and here's what the economy's

3:54

going to do next quarter. I was like, no

3:56

one was any good at it. But I was always

3:58

just fascinated in what's going on in

4:00

people's heads. And you asked, "Why is

4:02

that important right now?" Well, I think

4:03

it's always important. Like, those

4:04

topics of, you know, the the subtitle is

4:07

timeless lessons because I think a lot

4:09

of these things were as true a thousand

4:11

years ago as they will be a thousand

4:13

years from now. Like, greed and envy and

4:15

impatience is just ingrained in how

4:17

people think. It always has been. And

4:20

so, you see what's going on right now

4:21

with

4:22

tariffs, and the economy, stock market's

4:25

gone up a lot, Bitcoin's gone up a lot.

4:27

So, these points have always been true,

4:30

but a lot of them are magnified right

4:31

now. A lot of people made a lot of money

4:32

on Bitcoin. A lot of people are losing a

4:34

lot of money on tariffs. So, greed,

4:36

fear, envy, it all kind of just collides

4:39

that it is right now. How important is

4:42

this tariff situation that we find

4:43

ourselves in? Because we're seeing it

4:44

all over the news everywhere, tariffs.

4:46

Trump's done this, 10% here, blanket

4:48

tariff here.

4:50

Does it matter? And maybe even more

4:51

specifically, does it matter to the

4:53

average person? It has a potential to be

4:56

the biggest economic story of our lives.

4:58

It doesn't have to be. One thing that's

5:00

very interesting about the tariff story

5:01

is that if you compare it to 9/11 or

5:04

COVID or 2008, the banking crisis, the

5:08

tariff

5:09

issue that we're going through right now

5:11

can be ended in 1 minute. There's a

5:13

button on the president's desk that says

5:15

end it right now. And even you know, if

5:17

that did happen, there would still be

5:18

some lingering damage in terms of trust

5:20

and reputation, but there was no button

5:22

on the president's desk for COVID that

5:25

said end this all right now. It didn't

5:27

exist. And 9/11 and Lehman Brothers in

5:29

2008, once those risks hit, we just had

5:32

to deal with them through their finish.

5:34

This is different because it it can and

5:37

is changing by the day. So, when people

5:40

have a take on what's going on right

5:41

now, that might that take might be stale

5:43

an hour from now. But it's absolutely

5:44

true that the global economy, to an

5:46

extent that I think people don't

5:47

appreciate enough, is a very complicated

5:51

intricate machine. And most economic

5:53

problems come when people like try to

5:55

fiddle with that machine a little bit.

5:57

They're like, "Oh, let's turn this dial

5:58

by 1° and see what happens." And then

6:00

like, "Oh, it blows up. Oh, I shouldn't

6:01

have done that." Tariffs is like, "Let's

6:04

hit with a baseball bat a couple times.

6:06

Let's hit it with like a crowbar and see

6:07

what and see what happens." Like, the

6:09

global economy is so interconnected and

6:12

if you go to your local grocery store,

6:14

Target, or Walmart, whatever it might

6:15

be,

6:16

and and go around and look at where that

6:18

stuff was made.

6:19

It's I mean, and it's all over the

6:21

world. It's like very like it's it's

6:23

everywhere and once you shut that down

6:25

and put barriers on that, it can become

6:27

a a big problem very quickly. One thing

6:29

I've noticed in the last couple weeks

6:30

that I think is very interesting are the

6:32

number of educated and smart friends

6:35

that I have who send me a text or a call

6:37

or an email say, "Hey,

6:39

can you explain what a tariff is? I see

6:41

this word, but I don't really know what

6:43

it is. And I think that's important

6:45

because I don't think the average person

6:48

understands what can happen to the

6:50

economy if this persists for a long

6:52

period of time."

6:54

I'm so glad you said that because I've

6:56

been waiting for weeks now to ask

6:59

somebody like yourself who studied

7:01

economics

7:02

to explain in a simple way what a tariff

7:05

is and feel free to use an analogy. I I

7:08

think about 50% of people have no idea

7:11

what a tariff is.

7:11

Yeah. And then on a sort of an

7:13

incremental scale, um people's clarity

7:15

gets better and better to I I would

7:17

estimate about 5% of the general

7:19

population could articulate what a

7:21

tariff is, 5% or less. So, can you tell

7:23

me what a tariff is?

7:26

The first I would say is tariffs have

7:27

been used for hundreds of years and

7:28

there is there can be a very good useful

7:31

purpose for them in the economy. I think

7:33

as they're structured right now in the

7:34

United States, it's a huge mistake. It

7:36

has a potential to be a catastrophe. But

7:38

they can be a useful thing in the

7:40

economy. This is not a black and white

7:42

thing. What a tariff is is let's keep

7:44

this very simple. The United States buys

7:46

a bunch of computers that are made in

7:48

China, bunch of iPhones that are made in

7:50

China. They're on a container ship, they

7:52

ship them to the United States. When

7:53

they get to the port in the United

7:54

States, the importer, which is Apple,

7:57

bring the iPhones in that were made in

7:59

China. An American company.

8:01

has to pay the tariff Oh, that's okay.

8:03

on it. And a lot of people, and it's

8:05

it's very understandable why they would

8:06

think this, would say, "Well, no, in

8:08

that situation China pays the tariff."

8:10

And there could be a situation where

8:11

China starts discounting the iPhones,

8:13

the the the the company that's making

8:15

the iPhones would discount it. Like,

8:16

there can be some offset. But the person

8:18

who's paying that tax is the importer.

8:20

So, often we think about we've applied

8:23

the tariff to China. Right.

8:25

So, what's happening is China having to

8:27

spend the 10% or I think the tariff

8:30

is like 125, 100

8:31

145. It It The number doesn't matter

8:33

because trade will eventually will just

8:34

stop at those levels. It just won't

8:36

happen. So, if Apple import an iPhone

8:38

now with that tariff level, then Apple

8:40

would have to pay the 145% when it

8:42

arrives at the shore

8:43

Correct.

8:44

United States. And here's here's an

8:45

example that most people will

8:46

understand, sales tax. You know, in in

8:48

most states in the United States, it's

8:50

uh 6 to 10%. If you go to the store and

8:51

buy something, you would add the sales

8:53

tax to that.

8:53

VAT in the UK.

8:54

Ex- yeah, fair. But who pays that is not

8:57

the store, it's the customer. So, even

8:59

if the tax is put on the seller, the

9:01

seller passes it on to you, the

9:03

customer. And says right on your

9:04

receipt, you bought something for $10

9:06

and then there is a there's your sales

9:07

tax and here's what you're going to pay

9:08

in the end. And so, it's similar from

9:10

that. Now, the the let me explain this,

9:12

why there would be a very useful case

9:14

for tariffs to show that this is not

9:16

black and white and this is not, "Oh,

9:17

all tariffs are bad." This this happened

9:20

in the United States during COVID. We

9:22

were virtually 100% reliant on masks and

9:24

N95 masks uh that were made in China and

9:27

Korea and not in the United States. And

9:29

so, when you have a medical crisis in

9:32

the early days of COVID and we're like,

9:33

"We need hundreds of millions of masks

9:35

yesterday." They're all made somewhere

9:37

else. We do not want to be in that

9:39

situation. So, it would absolutely make

9:41

sense to have a tariff on masks to make

9:43

sure that they are so expensive to

9:45

import overseas that we have to start

9:46

making them in the United States. That

9:47

makes sense. Same with military

9:49

equipment. You do not want to go to war

9:51

with a country and be reliant on that

9:53

country to make the your military gear,

9:55

your bullets and your bombs and your

9:56

tanks and whatnot. Absolutely makes

9:58

sense to have a tariff on that to make

9:59

sure they're made in the United States.

10:01

That said, so it's not black and white,

10:03

but to have a blanket tariff and say

10:05

everything that comes from any country,

10:08

anywhere in the world, and China's going

10:10

to be this to an extreme degree, is

10:13

going to have a tariff on it. And

10:14

whether that's between 10% for all

10:16

countries or 145% from China, that you

10:19

know, I I've used this analogy before

10:20

that if you talk to dietitians,

10:23

there is a huge amount of debate over

10:25

what's the best diet should you eat.

10:27

Should you be

10:28

uh keto, should you be vegan, like

10:30

everything in between. They don't

10:31

There's so much debate.

10:33

All of them agree that processed sugar

10:35

is bad.

10:36

Nobody Nobody thinks processed sugar is

10:38

good. And tariffs are that with

10:40

economists. Like there are so much

10:42

debate among economists on what should

10:44

the tax rate be, what should subsidies

10:46

be, should we you know, like what you

10:48

know, like a free market versus you

10:49

know, versus subsidies. There's so much

10:51

debate.

10:52

No serious economist thinks that you

10:54

should have a trade war.

10:56

And the thing is this is not new. We've

10:57

been doing this for hundreds of years.

11:00

And it's very well known that in the

11:01

1930s, the Great Depression, we took put

11:03

huge tariffs on in the early days of the

11:06

Great Depression. Uh they didn't know it

11:08

was called the Great Depression back

11:09

then cuz we put them on and it shut down

11:10

global trade.

11:11

And it's easy to think that

11:14

if you put tariffs on your own country,

11:16

that will make it easier to manufacture.

11:19

Like all those jobs that we shipped

11:20

overseas of building cars, they're all

11:22

going to come rushing back to America.

11:24

And it it very rarely happens like that

11:27

when you have a trade war. But what I

11:28

mean by trade war is we put tariffs on

11:30

China, they respond to put tariffs on

11:32

us, and you just go tit for tat, and

11:34

it's and you go back and forth, and it's

11:36

like mutually sort mutually assured

11:38

destruction in economic terms.

11:41

So why is Trump doing it then in your

11:42

view? Because he's given lots of

11:43

reasons. He said that they're ripping us

11:45

off. He says lots of countries have been

11:47

ripping off the United States. How do

11:48

you unpack what he's saying there, and

11:50

what do you believe the true reason is

11:52

underneath there?

11:54

To his credit, Trump has been very

11:55

consistent on this for literally 40

11:57

years. You can go Go on YouTube. He gave

11:59

an interview in I think it was 1986. He

12:01

went on Oprah in 1986 talking about how

12:04

free trade wasn't free, and that Japan

12:07

and other countries were ripping us off,

12:09

and that the the solution to it were

12:10

tariffs. So he This is not a new view.

12:12

This has been a lifelong quest that he's

12:13

had.

12:14

I would say not necessarily Trump's

12:16

views, but I would say it absolutely

12:18

makes sense that there is a large chunk

12:19

of America that looks back to the period

12:22

of 1950s, 1960s when we were a

12:25

manufacturing powerhouse and says

12:28

that was better than what we have now,

12:29

and we should go back to that. I get why

12:31

people would say that cuz it's true that

12:32

we have lost a lot of manufacturing jobs

12:35

in the last 50 years. I think

12:37

manufacturing jobs peaked in the late

12:38

1970s,

12:40

and we've lost something like 10 million

12:41

manufacturing jobs that we had you know,

12:43

versus what we had back then. And I get

12:46

why if I was in that situation, I would

12:47

probably feel the same.

12:49

Where I'd push back

12:50

is

12:51

the situation that we had in the 1950s

12:54

and 1960s where it was just America

12:57

manufacturing powerhouse, were a very

13:00

unique period that I think is virtually

13:02

impossible to bring back. And I'll tell

13:03

you why.

13:04

At the end of World War II, 1945,

13:07

Europe and Japan were in rubble. They

13:09

were decimated from the war.

13:12

America was not decimated whatsoever.

13:14

And so we had basically a a global

13:17

manufacturing monopoly for a period of

13:19

time. China was not in the equation.

13:21

South Korea was not in the equation.

13:23

India, Bangladesh, those they were not

13:24

in the in the equation. It was basically

13:26

Japan, the United States, and Europe,

13:27

two of which were just struggling to

13:29

feed their citizens, and once they got

13:31

that under control, it was like we have

13:32

to rebuild the damage from the war. So

13:34

America had about 20 years from 1945 to

13:37

the mid-1960s of

13:39

we have a manufacturing monopoly. And

13:41

then we had 16 million US soldiers come

13:44

home from the war. And there was so much

13:46

pent-up demand for them to buy homes and

13:48

washing machines and cars and radios and

13:50

all these things, and all of them were

13:52

built in America because nobody else

13:53

could build them.

13:54

And that created a really special time

13:57

when like because we had a manufacturing

13:58

monopoly, it was just like factories

14:00

everywhere. We built up so many

14:01

factories during the war. There was

14:03

endless demand for those products. And

14:05

this is This is an important part, too.

14:07

White-collar workers during that period

14:09

didn't make that much money relative to

14:11

what they did before or since. And that

14:14

was important because the wages that the

14:15

blue-collar manufacturing workers were

14:17

earning felt great by comparison. So if

14:21

you were an auto worker in Detroit, and

14:24

you compared your wage in 1955 to the

14:27

local accountant or dentist or doctor,

14:30

by comparison relative to today, you're

14:32

like, "Oh, that's it's pretty good.

14:33

Yeah, the doctor makes more than me, but

14:34

not that much more than me, you know? I

14:36

drive a Chevy, he drives a Cadillac. His

14:38

is a little bit nicer, but we're living

14:39

mostly the same lives." And so I think

14:42

that was a lot of the feeling of

14:44

prosperity in the '50s and '60s was this

14:47

very unique period of

14:49

manufacturing monopoly as Europe and

14:51

Japan were rebuilding, and by comparison

14:53

to other workers, it felt amazing.

14:56

And then at about the 1970s, Japan and

14:58

Europe had gotten themselves back

15:00

together from the ravages of World War

15:02

II, and they became manufacturing

15:04

dynamos in their own right. And I don't

15:07

think we really understood this in

15:08

America until three companies came in,

15:11

which were Toyota, Honda, and Nissan.

15:13

And they started selling cars in

15:15

America. And at first, it was very easy

15:17

to be like, "Look at these little like

15:19

lawnmower toys that they're importing."

15:21

Cuz you you compared like a early Honda

15:23

Civic to like a Chevy Camaro in the

15:26

'70s, and it was like you can't even

15:27

compare them. So at first, the reaction

15:29

of American car companies were like,

15:31

"These guys are a joke. No one's going

15:33

to buy these little cars." But then gas

15:35

prices surged in the '70s and '80s, and

15:38

all of a sudden, the cars that Americans

15:39

wanted was the tiny little Honda Civic

15:42

that got really good gas mileage. And

15:44

then once they started buying them, they

15:45

were like, "Hey, this Toyota, this

15:47

Honda, this Nissan, it's actually a

15:48

pretty good car. It's actually pretty

15:50

well built." And I think there was a lot

15:52

of denial among that among

15:54

American manufacturers

15:56

that other these other nations that we

15:58

that didn't exist for 20 years in terms

15:59

of a global manufacturing source were

16:02

actually pretty damn good at it now.

16:04

And then one other thing happened to to

16:06

wrap to wrap this up, and this might be

16:08

the most important part of it.

16:10

The reason that you cannot reasonably

16:12

expect the manufacturing powerhouse to

16:15

come back as it was

16:17

is yes, we did ship jobs to

16:20

China and Mexico and Canada and India

16:23

that used to be in America, and that has

16:25

contributed to the massive decline in

16:27

manufacturing employment. But a bigger

16:30

factor in there is automation.

16:32

And if you look at a like I I I would

16:34

challenge people to do this. Go on

16:35

YouTube and look at a Tesla assembly

16:38

line in the United States.

16:39

I'll put it on the screen. It is What

16:41

you will see, it's amazing. It is a

16:43

miracle of engineering. What you will

16:45

see are armies and armies of robots and

16:48

very few people.

16:50

And if you compare that to the 1950s

16:52

assembly line, what you see are biceps

16:54

and backs and people hauling around

16:56

material. So because we got so good at

16:59

automation,

17:01

even if we bring manufacturing back to

17:02

America, and then we still do a a lot of

17:05

manufacturing in America, it doesn't

17:06

require the amount of employment that it

17:08

used to. It doesn't require the amount

17:10

of manpower. And the people who do work

17:12

on Tesla manufacturing lines by and

17:14

large are working on computers

17:16

overseeing the robots.

17:17

I mean, here's one stat that I thought

17:19

was always interesting to me. In 1950,

17:21

there was a US steel plant in Gary,

17:23

Indiana.

17:24

It produced 5 million tons of steel and

17:27

had 30,000 workers. Today, it's still

17:29

operating. It produces 8 million tons of

17:31

steel

17:32

and has 2,000 workers.

17:34

So it's producing more steel today than

17:37

it was in the 1950s, and it went from

17:38

30,000 workers to 2,000. Because what

17:41

used to be done with biceps and backs

17:43

and shoulders is now done with machines

17:46

and robots.

17:47

And it's no different than what happened

17:48

in agriculture, where a farm 200 years

17:51

ago was

17:52

rakes and shovels, and today it's

17:54

tractors and combines. Like that same

17:56

thing happened to assembly. So to wrap

17:58

all that up, like I understand and I

18:00

empathize with people who say, "We need

18:02

to bring back manufacturing to America.

18:04

We lost what we once had." I get that

18:06

and I respect it. But I think the unique

18:08

circumstances and automation makes it

18:11

just extremely unlikely to ever happen.

18:13

How did China get in that? And

18:16

why are they the factory of the world?

18:18

What are the cool components that went

18:19

into them being able to produce all of

18:21

the things that we use on a daily basis

18:23

at a fraction of the price that they're

18:24

able to produce them here? Tim Cook of

18:26

Apple gave a really interesting

18:27

interview a couple weeks ago, and he

18:29

said, "You might think that we

18:31

manufacture iPhones in China because

18:33

it's it's cheap labor."

18:35

And he said, "That's not really true

18:36

anymore. It used to be, but China is not

18:38

the cheap cheap labor country anymore.

18:40

That's moved on to Bangladesh and

18:42

Cambodia and other places. The reason

18:44

they manufacture in China is expertise."

18:46

And I think it's okay to admit, and

18:49

people should admit, that your country,

18:50

and also your company and you

18:52

individually,

18:53

can be very good at some things and not

18:55

very good at others. China is just

18:57

extremely good and extremely talented at

19:00

particularly like low-end manufacturing.

19:02

Low-end can be anything from, you know,

19:04

inflatable swimming pools to on up to

19:06

like basic basic electronics. They're

19:09

They're extremely good at it. I was

19:10

talking to a CEO a couple weeks ago, and

19:12

he said,

19:13

uh and he's generalizing here, but he

19:14

said, "If you go to a a Chinese factory,

19:17

and you say, 'I want this part made, and

19:20

here's step one, step two, step three on

19:22

how to make it,' they will do it better

19:23

than anybody in the world. Nobody can

19:25

beat them at that. But

19:27

if you go to that same factory and you

19:28

say, 'Please go design me a new part,'

19:31

they're not very good at it. Americans

19:33

are way better at that. And that's why

19:34

the back of your iPhone says designed in

19:36

California, made in China. Like it's

19:38

just specialization of labor. And I

19:40

think America is the best in the world

19:42

at a couple things.

19:44

Entrepreneurship,

19:46

technology,

19:47

services, and like high-end

19:49

manufacturing like planes and rockets.

19:51

And we're not the best in the world at

19:53

low-end manufacturing. And that's okay,

19:55

that's not an insult, that's not a

19:56

put-down. There's specialization of

19:57

labor.

19:58

And and so I I think that I think China

20:00

just got very good at one thing during a

20:03

time when we've always been very very

20:05

good at at at different things. And I

20:07

think that is why global is like why

20:09

for a lot of people, not for everybody,

20:11

so if you disagree with this, I I get

20:13

it, but why the economic system works so

20:16

damn well over the last 30 years is cuz

20:17

we really got good at specialization of

20:19

labor. You design the iPhone, you make

20:22

the iPhone, we're both better off for

20:24

it.

20:24

I want to play that clip you're talking

20:26

about with Tim Cook because I remember

20:27

seeing it as well and it did it was a

20:29

bit of an aha moment for me. For anybody

20:31

that doesn't know, Tim Cook is the CEO

20:34

of Apple and he's been at the helm of

20:36

Apple for more than a decade and as you

20:37

know, most of Apple's products from what

20:39

I understand are made in China. There's

20:41

a confusion about China that uh and let

20:44

me at least give you my opinion.

20:48

The the popular conception

20:51

is that companies come to China because

20:53

of low labor cost.

20:56

I'm not sure

20:57

uh what part of China they go to, but

21:00

the truth is China stopped being the low

21:02

labor cost country many years ago

21:05

and that is not the reason to come to

21:08

China from a supply point of view. The

21:11

reason is because of the skill

21:14

and the the quantity of skill in one

21:18

location and the type of skill it is.

21:20

Like um

21:22

the products we do require really

21:24

advanced tooling.

21:27

And the the precision that you have to

21:29

have in tooling and working with the

21:31

materials that we do are state of the

21:33

art. And the tooling skill is very deep

21:37

here.

21:38

You know, in in the US you could have a

21:40

meeting of tooling engineers and I'm not

21:43

sure we could fill the room.

21:46

In China you could fill multiple

21:48

when I watched that, I think that I I

21:49

can understand why there'd be a natural

21:51

reaction for people to be like, "No, if

21:53

they can do it, we can do it, too." And

21:55

again, I I don't think it's an insult

21:56

when it to say like countries are like

21:59

we're really good at some things and

22:01

less good at others. How could that not

22:03

be true?

22:04

Are they on a different living wage?

22:06

From what I understand is that they have

22:08

to

22:08

I mean, so much of it is, you know, in

22:10

you know, if if you asked Americans to

22:13

work those for those wages, they they'd

22:15

absolutely refuse to do it just because

22:17

of the expectations we have and that's a

22:18

good thing. We should be proud of that

22:20

that we have a standard of living which

22:21

does not does not allow or or people

22:24

would not put up with earning

22:26

$5 a day or whatever it would be. Which

22:28

means that the products can be made

22:29

cheaper. Yes. Significantly cheaper.

22:31

Right, right. And you know, this is

22:33

where I I understand why people might

22:35

raise an eyebrow at this, but so much of

22:37

why

22:38

of what the modern system how it's

22:40

supposed to work is when you have that

22:42

specialization, products become cheaper.

22:44

And then the iPhone costs $1,000 when in

22:46

any other world it would cost $4,000 if

22:49

we're building it in the United States

22:51

at you know, paying wages that people

22:52

would put up with in the United States.

22:54

So, what's the impact on the average

22:55

person listening to this now?

22:57

And

22:58

if this trade war continues, if these

23:00

tariffs continue,

23:02

what is the impact they're going to see

23:03

in their life? It's so unpredictable cuz

23:05

as I said earlier, it can literally

23:06

change an hour from now. So, anyone

23:08

giving firm predictions of oh, here's

23:10

what's going to happen next, that that's

23:11

not how any of this works, but you can

23:12

you can say though that if the tariffs

23:15

last, one of two things will happen or

23:17

both of these two things will happen.

23:18

Things that we import will get much more

23:20

expensive or what's more and more likely

23:22

in places like China if it's 145% is

23:24

well as the the trade just stops. And

23:26

then you're probably a matter of weeks

23:28

away from empty shelves at at certain

23:30

for for certain products in certain

23:31

cases. I mean, if you're buying, you

23:34

know, a pair of slippers from China for

23:35

$1 and now all of a sudden they're

23:37

$2.45. If you're if you're an importer,

23:39

for a lot of the situations they'll say

23:41

like we're just it's just not going to

23:42

work. Or if the iPhone that used to cost

23:44

$1,000 is now going to cost $2,500,

23:46

Apple might just say there's not really

23:48

a market for that. We can't really sell

23:49

those. Let's just pause and wait for

23:51

things to happen. We're already seeing

23:52

that. Um I'm sure this news will change

23:54

by the time this airs. This is moving so

23:56

quickly, but our shipping container

23:58

imports from China have plunged in

23:59

recent weeks, which is exactly what you

24:01

would expect when you put that high of a

24:02

tax on it. I mean, if you were buying a

24:03

house for a million dollars and all of a

24:05

sudden they put on a 145% tax on that,

24:07

you're probably not going to buy the

24:08

house. And that's what's happening now.

24:09

You'd be dumb not to wait.

24:11

Right.

24:12

I was sat here yesterday with the CEO

24:13

and she said to me that she gets

24:17

the majority of her products, pretty

24:18

much all of them from China and when

24:20

she's looking at the tariff situation,

24:22

she's figured out that if she buys those

24:24

products and sells them at her current

24:25

price, she's losing money on every unit.

24:27

So, she's like, "I'll lose $9 on

24:29

importing a for example like a dress.

24:32

It's like I So, I have no incentive now

24:35

to continue to sell that dress and if I

24:37

the money choice is to

24:38

raise the price by like 150% to my

24:41

customer."

24:41

Right.

24:42

The two likely outcomes if it persists

24:44

are much higher prices and empty

24:46

shelves. And then and then I don't think

24:48

anyone knows when or to the extent that

24:50

could happen and the button on the desk

24:52

that says end this all could be pressed

24:53

before that happens. But if it persists,

24:55

that's what's likely to occur. What

24:57

about the impact it has on trust in the

24:59

United States? Because

25:01

Yeah, it's huge. I mean, it's Can you

25:03

explain that to me?

25:04

Trust is hard because you don't know how

25:06

valuable it is until you lose it. But

25:08

once you lose it, you're like, "Oh, that

25:10

was everything."

25:11

And you know, foreign investors, people

25:14

who don't live in the United States,

25:16

have $30 trillion invested in America.

25:18

That's just in stocks and bonds. That's

25:20

not housing or office buildings, just in

25:22

stocks and bonds, $30 trillion that

25:24

they've invested. And a lot of the

25:25

reason they do that, well, there there's

25:27

many reasons. One of which is because

25:29

it's by and large seen as a trustworthy

25:32

economy, a stable economy, an economy of

25:34

rules and predictable laws and trust

25:37

that you could not say the same about

25:38

Russia.

25:39

And so when when global investors are

25:42

looking where to park their money, it is

25:43

this has been the case for the last 80

25:44

years, America's usually at the top of

25:46

that list. There's also a thing where a

25:48

lot of the reason that they invest money

25:50

in the United States is because they

25:51

have to because they have a trade

25:52

deficit with us.

25:53

So, if

25:55

China is selling us a lot more stuff

25:57

than they're buying from us. Like we're

26:00

we're importing a lot more from China

26:01

than we're exporting back to them.

26:03

They're going to end up with a lot of US

26:04

dollars.

26:05

And what they need to do something with

26:06

those dollars. They have they have to

26:08

invest them somewhere and historically

26:10

that's been in treasury bonds, which

26:12

lowered our interest rates and that was

26:13

good for everybody. And what's a

26:14

treasury bond? It's debt that the

26:16

government issues from the federal

26:18

government. So, it's a bond you're

26:19

you're loaning money to the government

26:20

and they're promising to repay you plus

26:22

interest. Okay. So, less people are

26:24

going to do that if they have less trust

26:25

in the United States. Less trust and

26:27

also less need to do it because they

26:29

don't have as many dollars that they

26:30

need to invest.

26:32

Are we heading for a recession? Because

26:33

I I saw some stats earlier on that said

26:36

the probability of a recession has

26:39

surged by 45%, which is the highest

26:41

since December 2023 because of the

26:44

tariffs. That was from Reuters. It's

26:46

interesting when people point like the

26:48

odds of recession at 45% because they

26:50

can't be wrong. Like if if there isn't a

26:52

recession, they'd be like, "Yeah, we

26:53

said it was 45%. We didn't say it was

26:54

going to happen." So, I my answer if you

26:57

said are we heading for a recession

26:58

would always be yes. If you asked me a

27:00

year ago, if you asked me 5 years ago,

27:02

like historically there's a recession.

27:04

In modern times it's been every every

27:06

four to five years that that it's

27:07

occurred. And so, we shouldn't pretend

27:09

that when they happen that they're this

27:11

crazy out of the blue thing. It's an

27:13

inevitable feature that you're always

27:15

going to have recessions. But is this

27:17

going to cause it? What is a recession?

27:19

A recession technically is when GDP in

27:22

the economy GDP is just like economic

27:23

output. How much the economy is is

27:25

moving. When that declines for two

27:28

quarters in a row, that's the technical

27:29

definition. For most people, you don't

27:31

need to worry about technical

27:32

definitions because a recession in your

27:35

mind is when you are feeling worse off

27:37

economically for a long period of time.

27:39

When you feel like you can't get a job

27:41

or your neighbors, your roommates can't

27:43

get jobs and and it's and it's it's

27:45

starting to hurt on you. It's you know,

27:47

it's kind of like what's the definition

27:48

of being sick? Well, it's when you don't

27:49

feel good, but there's you you you can

27:50

get more technical than that. But a

27:52

recession for most people is when you

27:53

don't feel good economically.

27:56

You're not concerned about a recession?

27:59

I it's not that I'm not concerned, but

28:01

it would be like saying if you live in

28:03

Florida, are you concerned about

28:05

hurricanes? The answer is yes, you

28:07

should be concerned about hurricanes,

28:08

but you also know with 100% certainty

28:10

that they're going to come. If you

28:11

choose to live in Florida and you live

28:12

in Florida for 40 years, you know you're

28:14

going to get hit by one, 100% chance.

28:16

And so, it's not that I don't worry

28:18

about it, it's that I think it is

28:19

inevitable.

28:20

Always, no matter what's going on. This

28:22

has nothing to do with tariffs with uh

28:23

tariffs, that's always been the case.

28:25

And so, this is where

28:28

at the individual level, personally,

28:30

like room for error in your finances is

28:33

so critical. What I mean by that is just

28:35

like savings, cushion, being scared of

28:37

debt. It's when everyone is when you're

28:40

well when you're gainfully employed and

28:42

you have a good paycheck and the stock

28:44

market's going up and Bitcoin's going

28:45

up, everyone feels great. You feel

28:47

amazing. And nobody It's very rare in

28:50

that situation that you want to envision

28:52

yourself losing your job

28:54

or losing a job and not being able to

28:55

find another one for 6 months or needing

28:57

to move or getting divorced or having a

28:59

medical illness. No one wants to

29:00

envision that.

29:01

But the truth is like what are the odds

29:03

that

29:04

one of at least one of these will happen

29:07

to you and I over the next 30 years?

29:09

Major job loss or just major impact in

29:12

in our businesses, divorce,

29:14

cancer, wayward children. I can go on

29:17

down the list. What are the odds that at

29:18

least one of those will occur to you and

29:20

I in 30 years? 100%. Yeah. And for a lot

29:22

of people they'll experience all of

29:24

those.

29:25

And so, the idea that life is fragile,

29:27

the economy is fragile, countries are

29:29

fragile

29:30

is like people don't necessarily want to

29:31

admit that because it's hard to get out

29:33

of bed in the morning if you admitted

29:35

that to yourself.

29:36

But I I think it's inevitable and it

29:38

doesn't have to be necessarily scary if

29:41

you have the right like psychology

29:43

around it of just yeah, like when times

29:45

are good, I don't expect them to last

29:47

forever. That's not how the world works.

29:49

And the right finances around it of like

29:52

yeah, when times are good, I'm going to

29:53

save because I know this might not last

29:54

forever. And what I value more than

29:56

anything with money is independence.

30:00

It's not flashy cars or homes. I want to

30:02

be independent. So that when the economy

30:05

goes south and there is a recession and

30:07

things are going bad, I want to have a

30:08

level of control over where I work,

30:12

where I live, what I'm able to do, my

30:14

ability to support my family. That's

30:16

more than that's that's the top of the

30:18

list. And so when things are going well

30:21

and for a lot of people they haven't for

30:23

the last couple years, but for a lot of

30:24

people they did. I think that's always

30:26

important is like I think I think it's a

30:27

major psychological skill in life in

30:29

general. This goes beyond money is

30:31

recognizing when things are abnormally

30:33

good and preparing yourself for them to

30:35

go the other way as they as they

30:36

inevitably will. Independence you value.

30:39

It sounded like freedom to me. Yeah.

30:42

Can you tell me

30:44

how to achieve freedom financially?

30:48

And what I should be thinking about in

30:50

the context of a world that's changing

30:51

at such incredible speed when we're

30:53

talking about tariffs and recessions and

30:56

now AI. I've been thinking over the last

30:58

couple of weeks like what should my

31:00

personal financial strategy be? How

31:02

should I be thinking about it? Is it a

31:03

strategy? Is it a psychology? Is it a

31:05

mindset? What is it that I should be

31:06

thinking about to survive this area of

31:09

tremendous change and Trump economics

31:13

and get through the other end with that

31:14

freedom and independence that you and I

31:16

both desperately value. This sounds like

31:18

such a a squishy BS kind of answer, but

31:21

I think there's a lot of there's a lot

31:23

of truth to this. I'll explain in a

31:24

second. It is largely a mindset.

31:27

And that that sounds crazy, but I'll

31:28

explain what I mean. My

31:29

grandmother-in-law, she passed away a

31:31

couple years ago. She was 92 when she

31:33

passed away. She for 30 years, she lived

31:36

off of nothing but social security. I

31:38

think she got $1,700 a month from social

31:40

security and she had nothing else. No

31:42

savings, no pension, no nothing. She was

31:44

the happiest person you'll meet. I've

31:47

met half a half a dozen billionaires in

31:49

my life. I'm sure you have as well. None

31:51

of them were as happy as she was. And

31:53

she was technically like she was like

31:54

financially broke, but she had this

31:56

level of psychological wealth that was

31:58

like unparalleled. And the reason was

32:00

off $1,700 a month, that was all she

32:02

needed. She was perfectly happy

32:05

toiling in her garden, watching birds,

32:07

going for walks, hanging out, reading

32:09

from books in the library. Perfectly

32:11

content with all of that. She didn't

32:13

need anything else. So she had very

32:14

little money, but she wanted even less.

32:17

And that so like she had a level of

32:19

independence that a lot of billionaires

32:21

do not. Because if you are a

32:23

billionaire, if you have a billion

32:24

dollars in the bank, but you are so

32:27

encumbered by your business, your

32:29

employees, your suppliers, your

32:31

customers, you're waking up at 3:00 in

32:33

the morning sweating cuz you got this

32:34

email and you're stressed out about it,

32:36

you actually have very little

32:37

independence in that situation. Your

32:39

shareholders, regulators are coming down

32:41

on you. I mean we see this I'm not

32:43

there's no one in in particular here,

32:44

but we've seen very wealthy people kind

32:47

of become sycophants to politicians. And

32:50

and the truth is a lot of those like

32:52

mega billionaires

32:54

absolutely rely

32:56

on politicians and regulators to keep

32:58

their machine moving. And so my

33:01

grandmother-in-law on $1,700 a month had

33:04

a higher level of independence than a

33:05

lot of those people do.

33:07

And I that's why I think I say like a

33:08

lot of this is a mindset because the

33:10

truth is the vast majority of people

33:12

listening to this could have a level of

33:14

independence. It's not it's not that you

33:16

can retire tomorrow, but you can have a

33:17

level of financial independence once you

33:20

realize that the key is managing your

33:23

expectations more than it is how can I

33:25

just pile up as much money as I as I

33:27

possibly can. It's easy to think like

33:29

how do you become financially

33:30

independent? Like save a ton of money.

33:32

And there like there's truth to that of

33:34

like of like of course that's part of

33:35

it. But more of it is just in like what

33:38

kind of life do you want to live?

33:40

Because if your

33:41

expectations are growing faster than

33:43

your net worth, it's never going to feel

33:45

like you you'll never be independent.

33:47

Never. You have a hundred billion

33:48

dollars, but if you want more and more

33:51

and more like it's it's never going to

33:52

feel like it's enough. Or if if you

33:54

enjoy bird watching and reading books

33:56

like my grandmother-in-law, 1,700 bucks

33:58

a month, you're all set. You're set for

34:00

30 years. You're rich. You're rich.

34:01

I'm free. She was psychologically rich

34:04

even if she was financially poor. And I

34:05

think that's that's the biggest thing

34:07

about it. Adam Smith, who was the

34:09

greatest economist to ever live, this

34:10

was 300 years ago, he once wrote about

34:13

this. He was like, why do people work so

34:15

hard?

34:16

And he he was just like this is a simple

34:17

question, but why why do people work so

34:18

damn hard? And he's like it can't just

34:20

be for

34:22

for our sustenance because even poor

34:24

people, I mean as he was writing about

34:26

it, had homes and adequate food most of

34:29

the time. He's like there has to be

34:30

something else. And what that something

34:32

else was, he wrote, was

34:35

to be seen by other people.

34:37

And it was it was like it was attention

34:39

and admiration. They wanted to be

34:40

getting rich so that they could have a

34:41

bigger house and a and a nice car, I

34:43

mean not in his day, but they they

34:44

wanted to be they wanted attention from

34:46

other people. But he was like it's not

34:48

that you needed the money because even

34:50

in his day 300 years ago in in Scotland,

34:52

I think he was, he was like look, people

34:54

have homes and food. Like what what what

34:56

what are they doing this for? And he was

34:58

not criticizing them. Like his whole

34:59

point was like they're going out and

35:01

innovating. They're going to have great

35:02

technology and like it's great to go do

35:03

that. But the reason to do it was not

35:05

because they had to stop. Now of course

35:08

most people to get shelter and food do

35:09

have to keep working, but they're

35:11

working more than they absolutely need

35:13

to because they want something else

35:16

besides independence.

35:17

Is there an evolutionary basis for this?

35:19

I was I was thinking the other day after

35:21

watching an interview with Naval where

35:23

Naval talks about how

35:26

from an evolutionary perspective, humans

35:29

don't really understand the concept of

35:31

wealth because once upon a time when we

35:34

were cavemen and women, wealth was what

35:36

you could carry. But we do understand

35:38

the concept of status, which really

35:40

meant a lot to us in our sort of tribes

35:42

and was life or death for many of us. So

35:44

even though the billionaires get all the

35:46

money in the world, the next thing they

35:47

want to do is start a podcast. You know

35:50

what I mean? Right. Right. Because

35:51

that's just not enough. Like everyone I

35:53

know is trying

35:54

what a lot of them do too is when they

35:55

have all the money in the world, what

35:56

they want is immortality. And you see

35:57

these guys trying to live forever kind

35:59

of thing. So that happens as well.

36:00

That's interesting. But that's linked to

36:02

status cuz status was longevity. Yes.

36:05

Like if you had status, you had food,

36:06

you had the reproductive potential once

36:08

upon a time. Yeah. So it's the same

36:11

evolutionary sort of desire to like live

36:13

survival. Yeah. Harvey Firestone, who

36:16

was a tire magnate a hundred years ago,

36:19

Firestone tires during the explosion of

36:21

cars a hundred years ago, he wrote about

36:23

this in his biography. He was like every

36:25

rich person he knows once they get money

36:27

buys a house that is way too big than

36:30

they need. Not not not not only bigger

36:31

than they need, bigger than they want

36:33

because a giant house is just a huge

36:34

pain in the ass. The roof is leaking and

36:36

like everything's breaking down. It's a

36:37

huge pain to manage. So he wrote his

36:40

biography. He was like, why do we do

36:41

this? And he was like I he was he he did

36:43

it too. He's like I bought a house that

36:44

is way bigger than I want and it's a

36:47

pain. It's a burden. But we all do it.

36:50

And he's like, why? He's like it has to

36:51

be status. There's no utility to a 40

36:54

bedroom house. Zero. There's a lot of

36:56

downside and upkeep. But he's like every

36:59

one of us does it. And he see he said

37:00

even Henry Ford, who was like the

37:01

cheapest SOB out there, lived in a giant

37:05

mansion in Detroit. He's like it's so

37:06

natural. And he was like it's just

37:08

because we we we want to show other

37:10

people. It's not utility. It's not

37:11

making our lives better. It's actually

37:13

making our life worse. But we we have

37:15

this evolutionary desire to show people

37:18

that we made it. That's that's the

37:19

calling card.

37:20

But if it's hardwired, then is there

37:22

much we can do about it?

37:23

I think it's true that virtually

37:26

everyone who I really admire in life,

37:29

they're by and large they're not hugely

37:30

successful people that you've heard of.

37:32

They're just people who I've met and

37:33

they're ordinary people with ordinary

37:35

jobs and I'm like man, you seem like

37:36

you've got it all figured out. They took

37:38

themselves out of the system that they

37:40

were supposed to be in. And they're like

37:42

I'm going to go figure out my own way.

37:44

And there's a really interesting story.

37:46

A guy named Chuck Feeney. He started a

37:47

company called DFS, the duty-free stores

37:51

in airports. He made I think at the peak

37:53

of his wealth he was worth about nine

37:54

billion dollars. And this was like in

37:56

the 90s when that was a that was a lot

37:58

of money. Still is a lot of money. But

38:00

he the the well-known part of Chuck

38:02

Feeney is that despite that wealth, he

38:04

lived like an ordinary person. He lived

38:06

in a like a one bedroom apartment. He

38:08

flew coach. He drove like a a small like

38:10

a normal car. Lived like a normal guy.

38:13

And some people criticized that from

38:15

that. He he gave all of his money to

38:16

charity. He gave nine billion away.

38:18

Lived like a monk himself. The less

38:21

known part of Chuck Feeney that I think

38:22

is is very is is more important is that

38:25

when he first got wealth, became wealthy

38:28

in 1980s, he lived the life of a

38:29

billionaire. He had a fleet of private

38:31

jets. He had mansions all over the

38:33

world. He had a yacht. And after doing

38:35

it for a couple years, he was like, I

38:36

don't like any of this. He's like I I I

38:39

like being an ordinary simple person.

38:41

And so I'm going to go live an ordinary

38:42

life. I don't care what the world the

38:44

world tells me this is what I should

38:45

want now that I have money. But he's

38:47

like, but I don't. I want simplicity.

38:49

And what I like about that is not that

38:51

he chose to live like a monk because I I

38:53

personally wouldn't want to do that. If

38:55

I had that I I I would have a jet if I

38:57

had that kind of money. So it's not to

38:58

say that he did it right, but what I

39:00

like that he did is that he said, I

39:01

don't care what the world tells me to

39:03

like.

39:04

I'm I'm I'm I'm going to do it on my own

39:06

terms. And that like that's true

39:08

independence. That's true status

39:10

that's true status, too. He's like, I

39:11

don't care. That's the ultimate

39:12

definition of FU money. Of like so much

39:15

money that like I don't care. You you

39:17

tell me I'm supposed to live in a

39:18

mansion in Beverly Hills, but I like my

39:20

one bedroom apartment in San Francisco.

39:21

I like my buddies over here. Another

39:23

person who's done that to a very real

39:24

extent is Warren Buffett. Lives in the

39:26

same house today that he bought when he

39:27

was 27 or whatever it was. And he's got

39:29

a hundred billion or something. Right.

39:31

And of course he could live anywhere. He

39:32

could buy anything. But he likes being

39:34

with his friends, doing it on you know,

39:36

likes playing bridge with his buddies.

39:39

In the first case though, that gentleman

39:41

had to have his dream fail him first

39:44

before he realized. And so this raises

39:46

another question, which is am I

39:48

Does the viewer at home have to make the

39:50

$100 million

39:52

and then taste it, buy the mansion to

39:54

realize that it was never about the

39:55

mansion?

39:55

I think the answer to that is yes. Oh

39:58

god. That is very difficult. You know,

40:00

there's there's a thing where I I forget

40:01

who said this, but like they're

40:02

responding to the quote "Money doesn't

40:04

buy happiness." and they're like

40:06

"Okay, but let me go figure that out for

40:07

myself first." Like if you don't have a

40:10

lot of money and you see rich people

40:12

tripping over themselves and people like

40:14

Will Smith saying like I have I was no

40:16

happier at all when I was rich than when

40:18

I was poor. Actually, I was happier when

40:19

I was poor.

40:21

If if you are poor when you hear that,

40:22

you're like "Bullshit. I don't believe

40:25

it. I have to go figure it out for

40:26

myself." I think a lot of lessons in

40:27

life you have to learn firsthand.

40:29

Especially when the all the problems

40:31

staring you in your face are somewhat

40:32

associated to money. Like the pain in

40:34

your belly, the bills on your desk, the

40:36

threats from the court, I'm thinking of

40:38

myself here that I was getting the the

40:40

letters coming through with the red text

40:42

on them telling me that my credit cards

40:43

were ex

40:44

going to be shut down.

40:46

The inability to feed yourself, to

40:48

socialize with your friends, the heating

40:50

in your house, the

40:51

your child's pencil case costs, all of

40:54

it seems to circle back to money.

40:56

And so when you hear

40:59

people who are wealthy

41:02

being subjectively honest about their

41:04

own experience and then what's made them

41:05

happy, it is hard to hear. Yeah. Like I

41:08

I was just imagining how was hearing

41:09

this

41:10

you know, these stories when I was in

41:11

that situation.

41:13

I would still [ __ ] go for it anyway.

41:14

Right.

41:16

Now, let's say that there's a there's a

41:17

big difference between not being able to

41:19

buy food for your kids Yeah. and making

41:21

200 grand per year. Yeah. And you know,

41:23

the the the the the difference between

41:25

10 grand a year and 200 grand a year is

41:27

massive. Takes away so many stresses, so

41:30

many, you know, worries about being

41:32

evicted and whatnot. But the difference

41:33

between 200 grand and 500 grand is not

41:35

that much. And the difference between

41:36

500 grand and 20 million is not that

41:40

much. And the difference between 20

41:41

million and 20 billion is zero.

41:44

I think that's that's a lot of what it

41:45

comes down to. And even I think there is

41:47

such thing as like

41:48

a peak net worth that you would want in

41:51

life, after which

41:53

all the money that you accrue becomes

41:54

like a social liability.

41:56

I mean, who has more social liability or

41:58

like pressure than the mega-rich? You

42:01

know, Elon Musk, Bill Gates, Jeff Bezos,

42:03

there's a huge amount of pressure. Like

42:05

you better donate this money and you

42:06

better do a good job doing it.

42:08

Kind of thing. And so And I think that

42:10

number of like And at a much lower, like

42:13

realistic level for people, it's when

42:15

your friends learn you make a lot of

42:16

money and we go out for dinner and

42:18

they're like, "You're You're paying,

42:19

right?" And that's that's a small thing,

42:21

but it can really grate on people that

42:23

like, "Oh, it's it's going to change how

42:24

people think about me."

42:26

Now, that that's a good problem to have,

42:28

of course, but it's a thing. And I think

42:29

the idea of there is a maximum amount of

42:32

like there is a net worth level at which

42:35

your happiness is going to be maximized.

42:37

And it's probably lower than you think.

42:38

Do you think it's important for people

42:39

to have an idea what their number is? I

42:42

don't think anyone really does because

42:43

I've done this in my own life, I'm sure

42:44

you have too. When I was 19, I was like,

42:46

"Oh, if my net worth was this amount

42:50

I'll I'll I'll be happy forever." And

42:51

then I was fortunate enough to get hit

42:53

that amount and I'm like, "Okay, but

42:54

what if what if we got over here?" And

42:56

you just keep going up the ladder

42:57

forever. Is there such thing as FU

42:59

money? Like is there a number where you

43:01

think you've hit FU money? I was saw

43:03

some thread on Twitter and I was like,

43:04

"Comment below what you think FU money

43:06

is."

43:07

And it was interesting to see the

43:08

variation. I have a friend, Ben Carlson,

43:10

he's a great financial writer. He came

43:12

up, this is very subjective, there's no

43:13

science behind this, but he was like, "A

43:15

net worth of 7 to 10 million dollars

43:17

is you can live an amazing life in the

43:19

United States, have an amazing house

43:20

paid for, send your kids to great

43:22

schools, go on great vacations, drive

43:24

brand new cars on 7 to 10 million

43:26

dollars." Um and and and he brought that

43:28

up, some people might might wince at

43:30

this, but he brought that up of it's a

43:31

lot less than people would think because

43:32

there'd be a lot of people who would be

43:34

like, "Oh, I'm gunning for 100 million."

43:35

Even if that's just a fantasy, it's a

43:37

dream. And 7 to 9 million dollars is out

43:39

of reach for

43:40

a lot of people, no matter how hard

43:41

they're working. But I think

43:43

particularly for young people who their

43:45

definition of I think about my son a lot

43:47

this. He watches Mr. Beast, Mr. Beast is

43:49

an amazing guy, he's I think he's one of

43:50

the great guys, but because of Mr.

43:52

Beast, like my son's definition of

43:54

wealth is a private island, a private

43:56

jet, you know, keep your hand on the

43:58

table and win a million dollars kind of

43:59

thing. It's a it's a different level.

44:01

Whereas when I was growing up like

44:03

ordinary people drove dirty pickup

44:06

trucks and rich people drove clean

44:07

pickup trucks. That was like that was

44:09

the stratification of what I saw growing

44:10

up. And I think because of social media

44:12

and other things, kids have a very

44:14

different view on what of like financial

44:16

wealth actually is these days. Going

44:18

back to this issue of tariffs, recession

44:20

and everything that's going on at the

44:21

moment, are there any things practically

44:24

for those that don't understand the

44:25

economy and economics generally that we

44:27

should be thinking about to make sure

44:29

that we don't get burnt? This is less

44:31

advice going forward more than just like

44:33

something to remember next time, which

44:35

is that if you are worrying about if

44:37

you're worried about being laid off, if

44:38

you're a small business owner worried

44:40

about going under

44:42

the need for room for error and cushion

44:44

and savings and backup plans are were

44:47

were just as important a month ago as

44:48

they are today. You're just learning how

44:50

important they are today. And I

44:52

challenge you to remember that in the

44:53

future when this is all over, whenever

44:55

it's all over, that when the economy's

44:57

going well and you feel stable in your

44:59

job, stable in your career, that is when

45:01

you also you absolutely need backup

45:04

plans and room for error and savings and

45:07

eschewing debt and whatnot. I have a

45:08

very high level of cash as a percentage

45:11

of my net worth and a lot of financial

45:13

advisers would look at that and say

45:14

like, "What are you saving for? Like

45:16

what's what's going on here?" And I'm

45:17

like, "I I don't know. I'm saving for a

45:19

world that I know is very fragile and I

45:21

have no idea what's going to happen to

45:22

me personally or what's going to happen

45:24

to the economy. But if you're a a lay

45:26

student of history, you know that things

45:28

break all the time.

45:30

And And so my my advice to you if you're

45:32

realizing that for the first time that

45:34

how fragile the world can be and how the

45:37

job security that you thought you had

45:38

may

45:39

might might not have been as strong.

45:40

Remember this next time, how important

45:42

room for error and backup plans are. And

45:44

relative to your personal costs, your

45:46

personal monthly costs or

45:48

overheads as they call them, how much

45:50

money do you think it's sensible to have

45:52

saved? It's so it's so hard for that cuz

45:55

everyone's in a I'm sure people watching

45:56

this will be in a massive range of of

45:58

incomes.

46:00

I I I would say this is a

46:02

bad answer that no one's going to like,

46:03

but as pretty much as much as you can. I

46:05

mean, I'll give you one example of this.

46:07

When COVID first hit in March of 2020,

46:09

the average restaurant I heard had

46:11

enough cash on hand to last them for 14

46:13

days.

46:14

And then all of a sudden they were

46:15

looking at a a 6-month lockdown.

46:17

And so I think one answer to that

46:19

question is however much you think you

46:21

you'll need, it's probably more.

46:23

The other more practical example of this

46:24

is in 2008 during the financial crisis a

46:27

lot of people were losing their jobs not

46:28

for 2 weeks or 1 month, but they losing

46:30

their jobs for 12 months. And they got

46:33

unemployment benefits, but it wasn't

46:34

enough. And so is it practical for to

46:36

say like you should have 12 months of

46:38

saving? It's probably not practical for

46:39

a lot of people. But the answer is as

46:41

much as you can while realizing that the

46:43

world is more fragile than you probably

46:44

think it is.

46:45

The other protagonist of change at the

46:47

moment is

46:48

artificial intelligence.

46:50

And I've spent a lot of

46:53

lonely quiet hours in my room thinking

46:55

about the impact it's going to have and

46:56

trying to develop my own thesis on what

46:58

it means as a creator, as a podcaster,

47:00

as an investor. And I wanted to

47:03

understand how significant you think

47:04

artificial intelligence is and if it at

47:06

all impacts your thesis around money and

47:08

wealth and investing and saving. I'm not

47:10

even remotely an expert in AI, but as

47:12

someone who's looked at like the history

47:14

of technology, one thing that sticks out

47:16

clear as day when you study technology

47:18

when in hindsight when you're looking at

47:20

a new technology that you know went on

47:21

to change the world the computer, the

47:23

car, the airplane, those things, when

47:26

you know like

47:27

this was a turning point in

47:28

civilization, if you go back and look at

47:31

what the optimists were saying at the

47:33

time, they massively underestimated it.

47:35

And that's what the optimists were

47:36

saying, forget the pessimists on it. So

47:38

go back to the 1920s and say what were

47:41

the optimists saying about the airplane?

47:43

They were underestimating it by a

47:44

hundredfold. What did the optimists say

47:46

about the car? They underestimated by a

47:47

hundredfold. Computers, same. And the

47:51

Wright brothers themselves came up with

47:52

the first airplane in the United States,

47:54

the Wright brothers themselves only

47:56

marketed their plane, primarily marketed

47:58

their plane to the US Army because they

48:00

did not really foresee much use for an

48:02

airplane outside of the military. They

48:04

knew you could strap a machine gun on it

48:05

and the then the army might like that,

48:07

but did the did the Wright brothers

48:08

foresee Delta Airlines? Like an Emirates

48:11

and A380? Like not in a million years.

48:14

And so

48:15

I think it's true that in a lot of

48:17

things in life, I think I think it was

48:18

Peter Thiel who said this. He was like

48:20

"When things are going wrong you

48:22

underestimate how how bad they're going

48:23

to get. But when things are going right,

48:25

you underestimate how big it's going to

48:27

be." I I may have butchered that quote,

48:28

but it's something like that. And it's

48:30

clear that AI is right. And so it's

48:31

almost certainly the case that even the

48:34

optimists, even the Sam Altman

48:35

optimists, are underestimating where it

48:37

will go. And a lot of the reason for

48:39

that is because new technologies is not

48:41

what the inventor, whoever that might

48:43

be, built. It's what other people go on

48:46

to manipulate it as. And that's why the

48:47

Wright brothers came up with a plane and

48:48

now we have the A380. Like it's other

48:50

people manipulating things along the way

48:52

to create something just gigantic.

48:55

One perfect example of that with AI is

48:57

OpenAI have created this large language

48:59

model which can do all these wonderful

49:00

things, but then people are using that

49:02

same technology to create AI agents

49:04

Yeah. which are equally astonishing. I

49:08

spent the last couple of weeks using AI

49:10

agents to build some software. I'm

49:12

someone that has no ability to code at

49:14

all, but I can sit in my bedroom and

49:16

speak to this agent and tell it to build

49:18

me a new to-do list or a new website for

49:22

the podcast that tracks who's been on

49:24

the show and follows them in the new

49:26

like I can tell it to do anything and

49:28

for

49:29

what's probably costing me a dollar a

49:31

day it's building me software now. And

49:34

we're just at the start of that

49:35

exponential curve. So if we now think

49:38

that these large language models are

49:40

going to be able to create things,

49:42

create digital things, things on the

49:43

internet, this podcast is on the

49:45

internet. We know that it can create

49:47

podcasts. We know it can create videos,

49:49

images, software.

49:52

I look at that and go, you play this

49:54

forward. And if I apply your optimism

49:57

um analogy, your optimism um lens to it

50:00

where I go, we're underestimating this

50:01

curve, it's hard it's really hard to see

50:05

how this isn't tremendously disruptive

50:07

in the long term. Not even the long

50:08

term. They in the short term. I I I'll

50:11

give you one example. You you you talked

50:12

about coding there. We're doing a little

50:14

remodel on our house right now. And one

50:16

of the things you can do is take a real

50:17

picture of of a room, upload it and we

50:19

we use chat GPT for this and said, "Hey,

50:22

paint it this color, remove this wall,

50:23

put this in." It is better than any

50:25

designer will be able to do it and it's

50:27

right there, boom, in front of you.

50:28

seconds And you can multiply that story

50:30

by 10,000 different versions of that

50:32

stories for 10,000 different jobs.

50:34

Um I I'd see it as as a writer where

50:38

I've I I don't use it to write. I write

50:40

all my own words, but one one thing that

50:42

I've played around with, I don't really

50:43

use this as that much of a of a tool,

50:45

but just more of an experiment of like,

50:47

I'll upload a chapter from a book that I

50:48

wrote and say, "Hey, give me some

50:50

feedback on this." And

50:53

it wasn't that good a year ago.

50:55

It's pretty good today. It's pretty

50:57

good. So, if you're looking for like

50:59

like a writing assistant, it's amazing.

51:01

Now, the downside of that is everyone

51:02

knows like the high schoolers and the

51:04

college students who use it to write the

51:05

essay. Just write the whole thing.

51:07

That's that that's that's that's

51:08

probably not great. But if you're using

51:10

it as a helper, it's probably the best

51:11

writing teacher that's out there. So,

51:13

right there in my just like tiny little

51:15

world of I I I really don't know

51:16

anything about AI, but interior

51:18

designer, editor, you can go on down the

51:20

list of jobs that like literally 3

51:22

months ago I would have been like, "Oh,

51:24

that's a very valuable job." And then

51:26

all of a sudden you look at this tool

51:27

for a dollar a day as you said, you're

51:28

like, "It's pretty good." What does

51:30

history tell us about how this shakes

51:32

out? Like when these industrial

51:34

revolutions come along with the

51:35

technological revolutions,

51:38

where does the value accrue?

51:40

And how do I participate in that value?

51:43

I guess one good analogy from my here

51:45

and it's probably not as powerful as

51:46

what we're dealing with right now, but

51:47

the the closest is probably, you know,

51:50

it wasn't that long ago, the late 1800s,

51:52

that 80% of Americans were farmers. That

51:54

that that that that's that's what it

51:56

was. And then the industrial revolution

51:58

and the tractor and the combine came

52:00

along and all of a sudden it was like we

52:02

we we don't need that many farmers doing

52:04

this. What people used to do with

52:05

shovels and rakes can now be done with a

52:07

tractor. And a lot of those people found

52:09

themselves out of work.

52:11

And for them it was it was very

52:13

disruptive, but they also the farmer

52:16

the farm laborer

52:18

found himself pretty easy to go into the

52:21

factory because they were working on

52:23

they they were good at working with

52:24

their hands and whatnot. And so to go

52:25

from that into the factory was not an

52:28

easy transition, but it was a transition

52:31

they can make.

52:32

Now, do you have that that same

52:34

transition did not take place from

52:35

manufacturing to technology. The auto

52:38

worker in in Detroit could not just

52:40

learn to code and work at Google. Like

52:41

that and so it was it was much less

52:43

seamless. And I think what we're dealing

52:45

with now will be even more of a

52:46

disruption that the people who are being

52:48

disrupted out of AI are going to have

52:51

like a much more difficult time

52:52

historically to move into where the

52:55

economy's going next. So, the idea that

52:57

an industry is disrupted and you need to

52:59

go figure out something else to do, I

53:01

think it's gotten progressively harder

53:02

over the last 150 years.

53:04

And when we moved from machines to

53:07

technology, it was a significantly also

53:09

for the user and for the customer and

53:11

for the

53:13

as well as for the employee. So, that

53:14

transition took time, but I was reading

53:16

something the other day that said, "Now

53:18

that we're native internet users, we all

53:20

are, billions and billions and billions

53:21

of people use the internet, this is like

53:23

a new application on the internet, which

53:25

explains why it's growing so fast that

53:27

we haven't had to learn. Yeah. You know,

53:28

this generation know how to type

53:30

something on a screen. So, there hasn't

53:32

been this big jump in fundamental skills

53:35

like there was from like going from a

53:37

I don't know, from piece of machine to

53:40

an iPhone.

53:41

So, this acceleration will be quicker,

53:43

so therefore you one would assume that

53:44

the transition will be more severe. And

53:47

I think about even things like driving.

53:49

I think Tesla are releasing in Austin

53:51

this month or next month the first

53:53

autonomous vehicle, the cyber taxi.

53:56

Yeah.

53:57

The robo taxi or whatever it's called

53:58

and it has no steering wheel. Yeah. And

54:00

the profession of driving, from what I

54:02

understand, is the biggest profession on

54:03

earth.

54:04

the biggest profession, truck drivers,

54:05

drivers in general. Yeah. On my way here

54:07

today,

54:09

I did not touch the steering wheel. I

54:10

did not touch the pedals because I'm in

54:12

a cyber truck and there's a button on it

54:14

which auto drives you to wherever you

54:16

want to go.

54:16

Yeah.

54:17

And typically I'd probably have gotten

54:19

an Uber. Yeah. But now I can sit there,

54:21

do my work, and it drives for me. It's

54:24

And that's also AI. Yeah. You No, it's

54:26

it's it's crazy. And back to the analogy

54:28

like when when the farmer had to go work

54:30

in the factory, it was it was a

54:31

transition. He may have had to move, but

54:33

he but he he did it. And that's where he

54:34

went from 80% of the population were

54:36

farmers to 2%, which is what it is

54:37

today. And but they they were able to to

54:39

move in. The manufacturer to technology

54:42

struggled. And I think it's going to be

54:43

now like the the truck driver to tell

54:45

the truck driver, "Well, just go get a

54:47

job at OpenAI." kind of thing. Like

54:49

it's funny to even think about it

54:50

because it's it's preposterous. But the

54:52

thing with OpenAI, from what I

54:54

understand, is they have less than 100

54:55

employees.

54:56

Right. And the reason they have less

54:57

than 100 employees is because they're

54:59

using AI to do the work.

55:01

to do and they'll increasingly do that,

55:02

especially when they hit AGI. Right.

55:04

They're probably going to four

55:04

employees.

55:05

Yeah. And this is why I think they have

55:06

100 employees. I think they've

55:07

purposefully kept it low because they

55:09

think AGI is around the corner, which is

55:11

this very very advanced form of AI,

55:13

which is going to be able to like

55:14

I think they call it self-reinforce

55:16

where it teaches itself.

55:17

synthetic data Right. So, hmm. Kind of

55:20

go on from there. Now, I think if there

55:22

is an optimistic side, it's always been

55:24

that it was the case that when farming

55:26

was being disrupted, there were a lot of

55:28

people who just said, "These people are

55:29

never going to find jobs." Like if you

55:31

if you put the farmer out of business,

55:32

there was it sounds comical today, but

55:34

there was a big push when the car came

55:36

about to be like, "No, like what are all

55:38

the the horses going to do?" Like like

55:40

like have some like have some dignity

55:41

for the horse and the people who are

55:43

raising horses and whatnot. So, it's

55:44

always been the case that you cannot

55:46

foresee what's going to happen next. And

55:48

the optimistic side of capitalism is as

55:51

messy and as hard and as much personal

55:54

damage as you can cause to families

55:55

along the way, those people will

55:57

eventually figure out something to do.

55:58

And when people say that, it sounds so

56:00

callous and coarse. And that's why you

56:02

have so much debate and angst and anger

56:06

and things like with and some

56:08

disagreements like with what with what

56:09

we're dealing with with tariffs right

56:11

now. You have your son in the green room

56:13

watching us right now. Yeah. How old is

56:15

he? Nine. Nine. Okay, so he's got some

56:17

decisions ahead of

56:17

He's he's wincing right now, I'm sure.

56:19

Now that we're talking about him. But

56:21

what if he in terms of him building his

56:23

career, acquiring skills, generating

56:26

wealth,

56:27

based on everything you know about how

56:29

people have made money through history,

56:31

what are the prevailing skills that your

56:33

son would have to have

56:36

to assure that he makes money regardless

56:38

of what the industry is? Learn how to

56:40

communicate.

56:42

Learn how to get along with people you

56:43

disagree with. I think that's that's a

56:45

very underlooked

56:47

skill in life is particularly in a in a

56:50

social media driven world where people

56:51

have very different views on fundamental

56:53

topics. Learn how to get along with

56:54

people who you disagree with. Learn how

56:56

to communicate.

56:57

Those would be the top two. Those are

56:59

extremely high level. Like I'm I'm not

57:01

saying go learn calculus four kind of

57:02

thing or go go learn engineering, but

57:05

those are timeless skills. And I think

57:06

those two skills can get you pretty far

57:09

in life. And I I look back at at myself.

57:11

I don't know if you had a similar

57:13

example of this, but I I was not a good

57:15

student. My ability to do math is not

57:18

any good. My ability My grades in

57:19

science were not any good whatsoever.

57:22

I think if I if there are

57:24

two skills that I was that I I I didn't

57:26

even know it at the time. I was not

57:27

really like conscious that I was doing

57:29

this, but learn how to communicate and

57:31

don't be a jerk. Like just learn because

57:33

that for me as a writer, that was like

57:35

learn how to communicate as writing and

57:37

in the writing business, learn how to

57:39

get along with people so you can move

57:40

ahead, move your career. Like be nice to

57:42

this person so you can move on up. I

57:44

think you see that a lot.

57:46

What about in terms of money, making

57:47

money? When you think about great people

57:49

through history that have accrued a lot

57:50

of wealth, what principles would you

57:53

instill in him so that he had a money

57:54

mindset?

57:55

It's hard for a parent.

57:57

I I'm not I'm not filthy rich by any

58:00

means, but I've sold a couple books and

58:01

it's hard as a parent to be like, "I

58:03

want to use money

58:05

to give you a good life, but I don't

58:07

want to spoil you. The last thing I want

58:09

is for you to be a spoiled little brat."

58:12

And it's very difficult for a lot of

58:13

parents to do that. And so one of the

58:15

things I want him to learn about money

58:17

and I want him to learn in a very stark

58:19

way is like, learn the scarcity and the

58:21

value of $1. And I think the only way to

58:24

do that is to experience it first hand.

58:26

So, when he was born 9 years ago, I

58:28

wrote him a little letter. I published

58:29

this on a blog. And one of the things I

58:31

said was,

58:32

"I hope you're poor one day." And I

58:34

said, "Not not struggling, not broke,

58:37

but I hope the only way to understand

58:39

the value of a dollar is to experience

58:41

the power of its scarcity.

58:43

And I hope there's a there's a period

58:45

when my wife and I are able to say like,

58:46

"Look, like you're you're never going to

58:48

fall flat on your face. You're not going

58:49

to be homeless. You're always going to

58:50

have good health care, but I hope you're

58:52

able to experience the scarcity of a

58:55

dollar so you value it. I did. My my

58:58

parents taught me that in a way that

59:00

they didn't need to, but they let me be

59:02

poor for a while. And

59:05

most people will experience it because

59:06

they they they have that's a that's the

59:07

situation they're in. So, that that's

59:09

one thing I think about of and I think

59:11

quite actually quite a few families deal

59:13

with that. It's like, "How can you help

59:16

your kids?" And it goes beyond money.

59:18

This is uh you know, so many the the the

59:20

helicopter parent era is I want to

59:22

protect you from downside at all cost,

59:24

emotional downside. Uh and and I think

59:27

money is one of many topics in which

59:29

you're going to learn the best

59:31

by experiencing the downside.

59:34

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59:35

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59:37

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59:39

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59:41

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59:43

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59:45

feat. They tried launching in 2021, but

59:48

as is often the case in business, the

59:50

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59:51

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59:54

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59:56

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59:59

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60:01

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60:03

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60:10

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60:11

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60:14

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60:16

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60:17

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60:19

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60:21

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60:26

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60:35

Men are struggling

60:37

in a variety of different ways. And

60:38

obviously, your son is going to be a man

60:40

someday.

60:41

If I think about some of the stats here,

60:43

men's labor force participation has

60:44

declined dramatically over time. For

60:47

prime working age men between 25 and 54,

60:50

participation fell from 98% in the 1950s

60:54

to about 80-something percent in 2024.

60:58

10.5% of men aged 25 to 54 were neither

61:02

working nor looking for employment

61:04

compared to with just 2.5% in 1954.

61:09

And we had a study that came out in the

61:10

UK recently. I think it was the Center

61:11

of Social Justice that showed that for

61:11

the first time in a long time in recent

61:13

I think it was the Center of Social

61:14

Justice that showed that for the first

61:16

time in a long time in recent history,

61:19

more young men are out of work than

61:22

young women. I think it was like one in

61:24

seven men are out of work.

61:27

Yeah. So, it's a different world for a

61:29

man. But but we still have the sort of

61:30

prehistoric caveman mindset of being a

61:32

protector and a provider.

61:34

Yes, absolutely.

61:35

has changed.

61:35

Yeah. I think it was Scott Galloway

61:37

recently said that like a really

61:38

aspirational definition of manhood is is

61:42

wanting to procreate, provide, and

61:44

protect. You want to have kids, and you

61:46

desperately want to provide for your

61:48

family and protect your family. And I I

61:50

do think that there yeah, there's men

61:51

all over the world to a higher degree

61:53

than there's ever been that feel like

61:54

those three things are out of reach for

61:55

them.

61:56

And because of this, a lot of people get

61:57

involved in get-rich-quick schemes. Yes.

62:00

Cryptocurrencies, meme coins, all this

62:02

stuff.

62:02

Daniel Kahneman, the great psychologist,

62:04

passed away last year. He had a saying,

62:05

he was like, "When all of your options

62:07

are bad, you become very risk-taking

62:10

because you have nothing to lose kind of

62:11

thing." So, whenever you see people

62:12

participating in get-rich

62:14

get get-rich-quick schemes, you know

62:17

it's because they feel like all their

62:18

option all all their options are bad. If

62:20

you knew if you believed that if you

62:23

could go to college and learn a score

62:24

not go to college, but if you can go

62:26

learn a skill

62:27

and go work hard and earn a stable

62:30

paycheck to provide for your family, 99

62:33

out of 100 men are to say that's that's

62:35

the one I want. But if you believe,

62:37

whether it's true or not, if you believe

62:38

that that option's not available to you,

62:40

you're like, "Let's throw it all on this

62:42

this new coin" kind of thing.

62:44

And so, I think you that's you you see

62:46

that quite a bit. There's a lot of

62:47

things in life where you see people

62:48

making bad decisions or what you think

62:50

are bad decisions, and it's easy to mock

62:52

them or look down upon them or just say

62:54

they're idiots, but like deep down,

62:56

there's always a a reason that is kind

62:58

of is there's there's a deeper reason

63:00

why they're doing it. And for a lot of

63:01

these things with financial risk-taking,

63:03

it's it's like a lack of not not

63:04

necessarily a lack of self-esteem, but a

63:06

lack of self-confidence in their ability

63:08

to earn a good, dignified, stable wage

63:11

to provide for their family.

63:13

Testosterone plays a role though, no?

63:15

Because if when we think about who

63:17

becomes gambling addicts and who takes

63:18

the biggest risks with finances through

63:20

history, it's often men. Women do seem

63:23

to to be generally better with managing

63:26

money than men. Yeah. With men, what a

63:29

lot of it is is the inability to say

63:31

that's enough.

63:33

Particularly with the risks that they're

63:34

taking. So, you see this with a

63:36

with a lot of hedge fund hedge funds are

63:38

just giant investing pools of money of

63:40

like rich people on Wall Street managing

63:41

money.

63:42

They have quite a long history, not a

63:44

lots of them, but quite a long history

63:46

of them blowing up. And it's because

63:48

this very smart, genius, billionaire

63:51

Wall Street trader who has a PhD from

63:53

MIT

63:54

could not say that was enough. They kept

63:56

taking more risk, more risk, more risk

63:58

until it blew up. And we we we

64:00

definitely see with women managing money

64:02

that they tend to not earn as high

64:04

returns on any given year, but they

64:06

don't blow themselves up, so to speak,

64:09

financially. So, they're like men are

64:10

much more willing to swing for the

64:12

fences.

64:13

And women are much more willing to say,

64:14

"I'd I'd like to just take a calm,

64:15

casual swing, but I want to keep it

64:17

going for a long period of time." Now,

64:18

who's going to do better over the course

64:19

of a lifetime in that situation? Your

64:21

book profiles a few scenarios of who

64:24

does better over

64:25

a lifetime. And although I read your

64:26

book, I think it must have been 4 years

64:28

ago, I will always remember reading a

64:29

story about it. I think it was like a

64:31

stockbroker that you wrote about in your

64:32

book.

64:33

was Jesse Livermore. Tell me that story.

64:35

Jesse Livermore was a a trader

64:37

Wall Street stockbroker about 100 years

64:40

ago. He did most of his work in the

64:41

early 1900s through about the 1920s. And

64:44

he was the best in the world

64:47

at getting rich.

64:48

And he had no ability whatsoever to stay

64:50

rich.

64:52

I think he became the equivalent of a

64:53

billionaire, adjusted for inflation,

64:55

four separate times and went bankrupt

64:57

four separate times. He eventually at

64:58

his end committed suicide when he went

65:00

broke for I think the fifth time.

65:02

And and in between there, he would

65:03

become and literally the richest man in

65:05

the world at one point. But he had no

65:07

ability to say, "That's enough." So,

65:10

when he was the richest man in the

65:11

world, he just kept taking more risk,

65:12

more risk, more risk, and then it blew

65:13

up. And he did it over and over and over

65:15

and over again until he eventually

65:16

killed himself.

65:18

Damn. It's it's amazing it's a it's an

65:20

amazing story because punctuated through

65:24

his story of failure and bankruptcy and

65:27

eventual suicide is a level of success

65:30

that like Steve Jobs could not even

65:32

fathom. He has No one in history I think

65:35

was better at getting rich

65:36

than he was. And he he could not keep

65:39

it. And

65:41

for most people I like a much better

65:42

situation, of course, is like you don't

65:43

need to become the richest person in the

65:44

world. You can just make a modest amount

65:47

of money that's going to support you and

65:48

your family, but keep it. Don't keep

65:51

taking more risks that's eventually

65:52

going to blow it up. Just keep it, and

65:53

it's okay. What do you think of crypto?

65:56

I don't own any, so maybe that that's

65:58

the summary of how I feel about it. But

66:00

I also think the only take that I've had

66:01

on it is like

66:03

if you

66:04

don't think that some of it is

66:07

inspiring, and then then you're not

66:10

paying attention. But if you don't think

66:11

that 99% of it is a is a joke, then

66:14

you're not paying attention.

66:16

And I I say that because most people are

66:17

one are one or the other. They either

66:19

think the whole thing is is a scam and

66:21

they don't understand any of it, it's a

66:22

bubble that's going to burst, or it's

66:24

literally the greatest invention of of

66:25

human history.

66:27

And I I think whenever there's a new

66:28

technology, you're likely to get like

66:30

those extreme one of those camps. But

66:32

also in the history of technology, what

66:34

you would see is that 99% of the new

66:37

players, the new companies, the new

66:38

products

66:40

won't exist in 10 years. And a couple of

66:42

them will turn into Ford or Microsoft or

66:45

whatever it might be. That's always been

66:47

the case. So, you can't envision a world

66:50

in 20 years in which crypto is not

66:53

having a big part of the global economy.

66:55

And I also think you cannot envision a

66:57

world in which in 20 years, 99% of what

67:00

exists today doesn't exist anymore.

67:02

Yeah, I have owned Ethereum for a long

67:04

time, and more recently, I just changed

67:06

it all into Bitcoin cuz I think Bitcoin

67:07

is the safest bet. So, it seems to be

67:10

where institutional money has gone to.

67:13

And I I'm doing the same thing as you.

67:14

I've never like traded coins in my life

67:16

or anything, but I think most of it is

67:19

probably going to zero

67:21

as we've seen. But I think Bitcoin feels

67:23

like

67:24

the place that the market has decided

67:26

will be the stabilist, but Yeah. Who

67:29

knows?

67:29

it's not contradictory in history to say

67:31

that this new technology will change the

67:33

world forever and and at the same time,

67:36

you're probably not going to make that

67:37

much money on it. The best example of

67:39

that were the railroads, which was

67:40

probably the most transformational new

67:42

industry in US history. Like to have a

67:45

railroad going from the East Coast to

67:46

the West Coast, that changed everything

67:48

in such a profound way. And the vast

67:51

majority of railroad investors lost all

67:53

their money.

67:54

So, they you could get it right. This is

67:56

going to change the world forever. It

67:57

does not mean that you're going to make

67:58

that much money on it. And that that

68:00

that's not to say that most crypto

68:02

investors No, I actually I I would say

68:04

it's almost certain that most crypto

68:05

investors will not make that much money.

68:07

That's that that's pretty

68:08

standard historical. You The other thing

68:10

is in cars. In the early 1900s,

68:13

there were 2,000 car companies in

68:14

America. And 1,997

68:17

of them went bankrupt. You ended up with

68:19

GM, Ford, and Chrysler. The rest

68:20

virtually disappeared. So, it's always

68:22

the case that in a new technology that

68:24

changes in the world, there's a big gap

68:27

between this is going to change the

68:28

world and everyone's going to get rich

68:29

on this. One of the things that made me

68:32

question my hypothesis on crypto was

68:34

Google released this new computer. I

68:36

don't know if you saw it called Willow.

68:37

The quantum computer? Yeah.

68:39

That can crack what in in theory in the

68:41

future. I I've talked to people about

68:43

this that like you can't believe in

68:44

crypto and quantum at the same time.

68:46

People who are much smarter than me say

68:48

that's that's not the case, that you can

68:50

augment the system. I I I don't really

68:52

understand it, but people who are much

68:53

smarter than me say they're not worried

68:54

about it. Google built a powerful new

68:56

computer called Willow that uses quantum

68:58

technology. Some people worry it could

68:59

one day hack Bitcoin by breaking its

69:02

security system, but right now Willow

69:03

isn't strong enough to do that just yet.

69:06

And they pose that quantum computers may

69:08

well become strong enough that they'll

69:10

be able to hack Bitcoin's system that

69:12

keeps it safe.

69:13

Right. Because there is a certain amount

69:15

of compute that could affect

69:17

exist right now, but could in the future

69:18

with quantum computers, right? So, like

69:20

all assets, I mean, if you look back

69:22

through history, we've used different

69:24

things as stores of value.

69:25

Yeah. And many of those things, whether

69:27

it's the tulips or

69:29

whatever else, aren't our current store

69:31

of value. So, it's conceivable to think

69:33

that Bitcoin as a store of value does

69:34

have a shelf life. Yes.

69:36

But there's I mean of course that could

69:38

be the case. I mean gold, which has

69:39

been, you know, a store of value for

69:40

thousands of years, has gone through

69:41

periods where it surged and then fell

69:44

90% and sat there for 20 years, you

69:47

know, kind of thing. So, even when you

69:48

have something that is a historic, like,

69:52

you know, uh you know, very objective

69:54

store of value, that doesn't mean that

69:56

you know what the price is going to do

69:57

next month or next year even the next 10

69:59

years. That's a totally different thing.

70:00

When you look at all these people

70:01

through history that have made money,

70:02

lost money, etc., generated great

70:04

wealth, are there like certain

70:06

strategies they've deployed? Cuz when I

70:08

think of like Warren Buffett, I'm like,

70:10

okay, so he like compounded for like 80

70:12

years, blah blah blah, invested, he was

70:14

an investor. Then you've got this other

70:15

strategy which might be

70:16

entrepreneurship.

70:17

Yeah.

70:17

Some incredible company uh like Elon

70:20

Musk making SpaceX or Tesla.

70:23

Do you have it distilled down into a set

70:25

of different strategies that are often

70:27

deployed to equal wealth? I think if

70:29

there's one big one that is is

70:31

applicable to ordinary people. You know,

70:33

you you can come up with like different

70:35

marketing things, but like that's not

70:36

going to apply to me or you. One thing

70:38

that sticks out that is a common

70:39

denominator that virtually everyone

70:41

listening this could learn from is they

70:43

were way more patient and had way more

70:45

endurance and kept it going for longer

70:47

than anyone else.

70:48

David Senra, who's a great podcaster,

70:50

writes he has he has a podcast called

70:51

Founders. He he said this one time. He

70:54

was like, "Here from entrepreneurs

70:56

who are like, 'Man, I listened to your

70:58

podcast. I'm a I'm a founder. I have a

71:00

company and I'm I'm I'm going to sell my

71:01

company next year. I'm going to do I'm

71:03

going to sell it to Google.' And David's

71:04

like, 'Did you learn anything from the

71:07

historical entrepreneurs of Rockefeller

71:10

or Steve Jobs or Bill Gates?' Those

71:11

people ran their companies for 50 years.

71:14

They ran their companies until they

71:15

until they died, kind of thing. These

71:17

are not people who are looking to be

71:18

like, "I'm going to create a company and

71:19

then sell it. I'm going to start another

71:21

company and sell it." They keep it going

71:22

for as long as they possibly can. The

71:24

big wealth usually does not come. It

71:26

almost never comes from like a great

71:28

idea that just surges out of the middle

71:30

of nowhere. It's usually like a pretty

71:32

good idea that you can keep going for 40

71:33

years or 50 years. That's that's where

71:36

the big money comes from. If Rockefel- I

71:38

I wrote this in the book, 99.9%

71:41

of Warren Buffett's net worth was

71:43

accumulated after his 60th birthday.

71:46

So, like if when Warren Buffett was 60,

71:49

he was worth $2 billion, like incredible

71:52

amount of money. He could have sold then

71:54

and he had he could have sold everything

71:55

and retired and had an absolutely

71:57

amazing life. The reason that he has

71:59

accumulated, if you count the money he's

72:01

given away, $250 billion,

72:03

is because he kept it going. So, now

72:04

he's 93 years old and he's still going.

72:07

Same with, you know, Bill Gates could

72:08

have sold Microsoft in the 1970s and

72:11

made $10 million

72:12

and had a great little life. But he kept

72:14

it going and kept it going. Yahoo

72:16

offered Mark Zuckerberg a billion

72:18

dollars cash and he was like 19 at the

72:20

time and he said, "No, I'm going to keep

72:22

doing this thing." That's the common

72:24

denominator that ordinary people can

72:26

learn from is like endurance and

72:28

longevity is usually where the big

72:29

wealth is made. Endurance.

72:32

Keep it going.

72:33

Endurance is hard. Yeah. Larry Ellison,

72:36

who was the the founder of of Oracle,

72:39

did an interview in the 1990s

72:42

and they asked him about Bill Gates, who

72:43

was a friend but also rival back then.

72:46

And Larry Ellison was like, "The secret

72:48

to Bill Gates, yes, he's very smart, but

72:50

there's a lot of smart people out

72:51

there." And he was like, "No offense,

72:52

but there's a lot of people smarter than

72:54

Bill Gates out there,

72:55

but nobody has more endurance than Bill

72:57

Gates. He will outwork you every single

72:59

time. You cannot He he'll keep it going

73:01

for as long as he needs to keep it going

73:03

to beat you. And that's his that's his

73:05

skill. It's not intelligence, it's

73:06

endurance."

73:07

On this point of perseverance, why is

73:09

perseverance so key? Like if we break it

73:11

down into what what's actually happening

73:13

when you persevere? I think it's two

73:14

things. It's one, in any endeavor that's

73:17

going to pay off, it's going to be

73:18

difficult. It's going to be There's

73:19

going to be more roadblocks and speed

73:21

bumps and collapses than you want. It's

73:24

absolutely inevitable. The unofficial

73:26

model at at Nvidia, the giant chip

73:29

company, is one of the most valuable

73:30

companies in the world, is

73:32

"We are always 30 days from going out of

73:34

business."

73:35

Now, they're not. It's one of the most

73:37

successful companies in the world, but

73:39

they understand what is true for every

73:41

business, which is that business is is

73:43

hard. Like every business is a knife

73:45

fight. Ev- Every company that you own or

73:47

start is going to be very difficult and

73:49

you need the perseverance to get through

73:50

that. That's one element. The other is

73:53

compound interest. That's what builds

73:54

wealth.

73:55

What compound interest is and why it is

73:58

so powerful, like the people who get

74:00

rich from it are not the people who earn

74:02

very high returns. It's people who earn

74:05

good returns for a long period of time.

74:08

Like all compound interest is it's like

74:09

it's

74:10

it's returns to the power of time.

74:13

And if you remember like eighth grade

74:15

math, that exponent, like time, that's

74:17

doing all the heavy lifting in there.

74:19

And so, in investing, if you can be

74:21

good, merely good,

74:23

if or if you can just be average for an

74:25

above average period of time, you do

74:27

phenomenal.

74:28

And this is where this is like the most

74:30

misunderstood thing about investing.

74:31

Most investors are like, "How do I earn

74:33

the highest returns? I want to make the

74:34

best investments, highest returns."

74:36

And you can do well doing that. You're

74:38

much more likely to do well if you're

74:40

like, "Hey, I just want average returns,

74:42

but I want to be so durable and have so

74:44

much endurance that I can earn average

74:46

returns for 40 years. And if I can be

74:48

average for 40 years, I'm going to end

74:49

up in the top 1%." How do you make that

74:51

real for someone listening who's making,

74:54

you know, $1,000 a month disposable

74:56

income? So, they've got $1,000 to play

74:58

with a month potentially. How do like

75:00

how if they've never heard about this

75:02

this idea of compounding interest before

75:04

and the magic that it can create if left

75:09

to its own devices for a long enough

75:10

period of time, what is the like simple

75:12

way to show them the power of it? So,

75:14

take index funds, which are just a very

75:17

simple collection of businesses at a

75:19

very low fee. You can buy one stock, but

75:21

it's a collection of hundreds and

75:23

hundreds of different businesses you

75:24

own.

75:25

Apple and Amazon and Coca-Cola, you own

75:27

you own all the companies in the world.

75:29

And so, it's the most boring, bland,

75:31

average

75:32

way to invest. If you invest in that in

75:35

a very simple way and you do that

75:37

consistently for 20 or 30 years with no

75:40

skill, with no expertise, where you're

75:42

not getting stock tips from anyone. It's

75:44

the most boring way to invest. If you do

75:46

it consistently for 30 years, you will

75:47

almost certainly end up in the top 1% of

75:49

investors. You'll almost certainly beat

75:51

literally 95% of Wall Street pros

75:54

who were trying to outsmart the market,

75:56

trying to outwit the market and were

75:58

unable to keep it going for 30 years.

76:00

And so, this is where if you can just be

76:01

average for an above average period of

76:03

time, you'll be amazing. I mean, it's

76:05

it's probably similar in health that

76:07

like if you want to be healthy, yes, you

76:09

can go out and become the best

76:10

bodybuilder in the world, the best

76:12

marathon runner in in in the whole

76:14

world. But yeah, actually if you just

76:16

work out just like modest workouts a

76:18

couple times a week for 30 years, you're

76:21

going to be one of the healthiest people

76:22

in your town. If you can work out two or

76:24

three times a week for 30 years

76:26

consistently and eat a good diet

76:28

consistently for 30 years, you'll be one

76:29

of the healthiest people that you know.

76:31

And it's the same in investing. It's

76:32

like the people who do the best are not

76:35

the geniuses. It's the people who are

76:37

ordinary for a very long period of time.

76:41

I was thinking about a

76:42

a very simple example. So, that there's

76:44

a coffee in my cup today

76:46

and the coffee might cost $5.

76:49

Now, with the laws of compounding

76:50

returns, if I don't have that coffee

76:53

today,

76:55

in 40 years,

76:57

if I got 8%, which is I think the S&P

77:00

500

77:00

About, yeah. gives about 8%.

77:02

Yeah.

77:03

Then in 40 years' time,

77:06

instead of the the coffee that I had

77:08

every day,

77:09

with an 8% interest return, I would have

77:12

$440,000.

77:15

If you did a coffee every day? Yes. Yes.

77:17

Assuming the coffee cost $5.

77:19

Now, I like coffee. You do, too. I don't

77:20

I don't

77:21

I don't want people to listen to that

77:22

and say I should I should stop drinking

77:24

my coffee, but it's a powerful example.

77:26

Uh there's a book called The Snowball,

77:28

which is kind of the most detailed

77:30

biography of Warren Buffett. And it

77:32

would talk about how when he was on his

77:34

his adulthood, he wouldn't want to get

77:35

haircuts because in his mind a haircut

77:37

would cost $10,000

77:39

because it was a $2 haircut, but if you

77:41

invested that money

77:43

in in the way that he knew he could and

77:44

leave it alone for 50 years, whatever it

77:46

would be. He didn't want to get a car

77:47

wash cuz he would tell his wife, he's

77:48

like, "That's a $5,000 car wash." She's

77:51

like, "What do you mean? It costs a

77:51

dollar." She's like, "No, no, no, but if

77:52

I invest that money and leave it alone,

77:55

so he was always thinking about not what

77:57

something cost today, but what he could

77:59

grow that money into in the future. I

78:02

was just thinking about Warren Buffett

78:03

getting his haircuts. So, I thought,

78:04

"How old is Warren Buffett now?" He's

78:05

93. Okay, so let's say for 80 years, if

78:08

Warren Buffett didn't get a say a $5

78:11

haircut and instead took the put it

78:13

somewhere in the S&P 500, an index fund,

78:16

which by the way you can

78:17

invest in on your phone,

78:20

80 years later, Warren Buffett would

78:22

have $10.3 million. That's the thing.

78:25

That's it. And that's why he's that's

78:26

why he's worth a quarter trillion

78:28

dollars today is cuz you go through 90

78:30

years of thinking like that and

78:32

it really adds up. Now, you always have

78:34

to preface this by being like,

78:37

"Please drink your coffee and get a

78:38

haircut." It's always it's always a

78:40

balance, but but also understand how

78:42

incredible it can be by putting away

78:44

doing very ordinary things for a long

78:46

period of time can lead to magic. It is

78:49

magic as well. That's such a perfect

78:50

word for it because it seems It's magic

78:52

because it's not intuitive at all. Yes.

78:54

You don't you don't understand it.

78:55

You're like, "Wait, what? I don't I

78:57

can't understand how a haircut can turn

78:59

into $10 million." It's not intuitive.

79:03

Like we're we're not There's a great

79:04

example from my friend Michael Batnick.

79:06

He said, "If I ask you, what is 8 + 8 +

79:09

8 + 8?" You can figure that out in your

79:11

head quickly. But if I said, "What is 8

79:13

* 8 * 8 * 8 * 8?" Forget about it. Can't

79:16

do it. We're not made to think

79:18

exponentially.

79:20

We're not meant to think in

79:21

multiplicative terms. Cuz nothing was

79:23

exponential once upon a time. That's

79:25

largely true. Yeah.

79:26

mean I can't think of anything that was

79:27

really exponential before Yeah, I mean

79:29

I'm sure we can come up with a couple

79:30

examples in in nature and whatnot. There

79:32

there's there's lots of of compounding

79:34

in nature and that's that's kind of the

79:35

core of of evolution is like things

79:37

building upon each other over time.

79:39

brushing your teeth or decay Yeah.

79:41

Yeah, but you know, certainly the the

79:43

stock market is the most pertinent

79:45

example in most people's lives. But

79:47

there's also a lot of like bad habits

79:48

compound. Yeah, smoking one cigarette is

79:50

not not that big a deal. Smoking one

79:52

cigarette every day for 30 years, big

79:54

deal. Smoking two packs a day for 30

79:56

years, big deal. So there are things

79:58

that like in small doses they're not

80:00

that big a deal, but in if you do them

80:02

consistently for a long period of time

80:04

it leads to negative magic. So what's

80:06

your view then on saving money? I you're

80:10

you're working on a book currently which

80:12

is being released in October this year

80:14

called The Art of Spending Money.

80:15

Yeah.

80:16

What's your view on saving money? You

80:18

told me to have the coffee, cut my hair.

80:19

Yeah.

80:20

I I view savings as Well, one thing is

80:23

most people view saving money as like as

80:26

idle saving. Like Like if you're not

80:28

spending it, it's just sitting in the

80:29

bank doing nothing and it's just kind of

80:31

a it's just wasted money sitting there.

80:33

I've never viewed it like that at all. I

80:35

view savings as

80:37

little tokens of independence. And every

80:39

dollar that I save is a little piece of

80:41

my time in the future that I own and I

80:43

control. It's just deferred spending.

80:46

And I view that as independence. So like

80:48

So if you have a lot of savings that

80:50

it's not just like hoarding money and

80:52

I'm not going to do anything with it.

80:53

And it's not even that I'm saving this

80:54

money so that I can spend it in the

80:55

future. If I save a dollar today

80:58

I have a dollar more independence today.

81:00

I benefit from that today right now.

81:02

Like I feel more independent because of

81:04

it and I am more independent because of

81:06

it. So I view again, my my top financial

81:09

goal by far and I think this is true for

81:11

most people whether they know it or not.

81:13

What they really want out of money is

81:14

independence and autonomy. And just be

81:16

able being able to do things on their

81:18

own terms. Live the life that they want

81:20

to live. And I view like the oxygen of

81:23

independence is is savings. And what's

81:25

the opposite of that? Is it debt?

81:27

Yes. Yeah, debt is a piece of your

81:28

future that somebody else owns. It's the

81:30

polar opposite of it. You want When you

81:32

go into debt you're saying 3 years from

81:34

now this company owns a part of my time.

81:36

They own my labor in the future. And

81:38

savings is the opposite. Savings is in

81:40

the future I have this stored up. I have

81:42

this consumption stored up in the future

81:44

that I can do whatever I want with it. I

81:46

think you you know, you've written a

81:47

book called The Psychology of Money, but

81:48

as you were talking now I was thinking

81:50

gosh, this is all psychology again at

81:52

the heart of this we will have our own

81:53

unique relationship with money. And

81:55

there's lots of people that won't even

81:56

look at their their own bank statements.

81:58

They won't look at their own Revolut or

82:00

Monzo app in the morning. They avoid

82:02

their credit cards

82:04

in terms of like their credit card

82:05

statements. And to even start talking

82:07

about these subjects of saving and

82:08

spending we probably need to preface it

82:11

with some kind of like mindset or

82:12

mentality towards your relationship with

82:14

money.

82:14

Yeah. I think the most important is

82:17

there are two topics in life that will

82:19

impact you whether you like them or not.

82:21

That's health and money. It doesn't

82:23

matter if you not you're not interested

82:25

in those topics, those topics are

82:27

interested in you and they will impact

82:28

your life. You can have a wonderful life

82:30

not knowing anything about chemistry or

82:32

meteorology if you don't care about

82:34

those topics. You cannot have a good

82:36

life if you don't care about money and

82:37

and health.

82:38

And it that's true for everybody

82:40

everywhere. And so I think everyone has

82:42

an obligation to understand their own

82:44

relationship with money. Now some people

82:45

are going to be, you know, fanatics

82:47

about it and other people just view

82:49

money as just kind of like a necessary

82:51

tool that they need to get through life,

82:52

but you have to understand how it works

82:55

and what it's doing to you financially

82:56

and psychologically. And so much of

82:59

modern ills have to do with

83:01

envy, jealousy, feel like you're falling

83:04

behind relative to other people. The

83:05

core of that is usually financial. And

83:08

so even if you're not the kind of person

83:09

who's like I I don't care about the

83:11

stock market and like I don't really

83:12

care that much about money. I like

83:13

having fun with my friends. That's

83:14

great. But there is a huge component of

83:17

sociology and just what's going on in

83:19

the world all the time

83:21

that is financial. And I think money is

83:23

like such an interesting window into

83:25

people's lives. You can learn so much

83:28

about somebody if you understand

83:30

what they do with their money, how they

83:32

think about money, how much they talk

83:33

about money, how much they want to show

83:34

off, how much how much attention they're

83:37

putting into their clothes and their

83:38

cars and their jewelry to show other

83:40

people how much money that they have.

83:42

You learn so much about someone's

83:44

psychology. You know, if I learned about

83:46

your politics, I I don't know what they

83:48

are, but if I learned about your

83:49

politics I might learn something about

83:50

you. But if I sat down and I said tell

83:52

me everything about your money. Tell me

83:54

how much you make, how much you spend,

83:55

what do you value, what do you want to

83:56

do? I'd learn so much about your

83:58

personality. In your work on The

84:00

Psychology of Money, how much did you

84:01

think about trauma as a

84:03

protagonist in the story of one's

84:05

financial relationships?

84:06

I think less about trauma. That's a

84:07

component of it, but more so it's just

84:09

that we are all prisoners of our unique

84:11

past. No matter what that is. That's

84:13

trauma for a lot of people, different

84:15

forms of trauma, but you grew up in a in

84:17

a different country than I did. You have

84:19

different parents than I do, different

84:21

values. We're slightly different ages.

84:23

And so you saw a different side of the

84:26

world than I did and that taught you

84:27

different values. It taught you to

84:29

aspire to different things than I did.

84:31

And you and I in in a lot of ways are a

84:33

lot alike. I think if you if we sat down

84:35

and like talked about broader topics

84:37

we'd agree on 90% of things, but we are

84:39

different. And so we shouldn't pretend

84:41

that what I want to do with my money is

84:44

what you should do. And I think a lot of

84:46

times when people argue about money and

84:49

they're like, "Oh, you're investing

84:50

wrong." Or you're you're you're you're

84:52

spending you're you're not spending

84:53

enough. You're spending too much. It's

84:55

not actually people disagreeing with

84:56

each other. It's people who came from

84:58

very different backgrounds talking over

85:00

each other. And they just have different

85:01

aspirations for what you want to do. So

85:04

everyone is is so different and they're

85:06

they're a prisoner of of their past. My

85:09

my brother-in-law is a a social worker.

85:12

I may have may have brought this up when

85:13

I the first time I was on your podcast,

85:14

but I think about it all the time. And

85:16

uh in social work when you're working

85:17

with very disadvantaged kids a lot of

85:19

those kids who are are homeless and

85:21

foster children behave very poorly at

85:23

school. They do very poorly. Their

85:24

grades are terrible in school. They're

85:26

always getting in fights. And he said as

85:29

a social worker he said we have a saying

85:30

in social work. It is all behavior makes

85:32

sense with enough information. So you

85:34

look at this child who is uh getting

85:37

into fights on the playground and

85:38

failing all of his classes. And it's

85:40

easy for the teacher to be like, "What's

85:41

your problem? This is not that hard.

85:43

Just behave. Just stop doing this." And

85:45

then you look at what that kid's going

85:46

through at home. Maybe their parents are

85:48

beating them. Maybe they're they're

85:50

they're foster children, they're

85:51

orphans. Once you piece together what's

85:53

going on in their life you're like, "I

85:54

can understand. All behavior makes sense

85:56

with enough information." And I think

85:58

you can apply that to a lot of areas in

85:59

life, money especially. Where you're

86:02

like you see someone driving a yellow

86:04

Lamborghini. There's a story there about

86:07

someone's past. I'm not judging it, but

86:09

there's a story in there of someone

86:11

being like, "I want people to know how

86:13

much money I made." And it's not a

86:15

criticism, but there's there's a story.

86:17

There's something that happened in your

86:18

life that that that that led you to

86:22

there. And we all have that's not a

86:24

criticism because I have bits of my past

86:27

that influence how I manage money today,

86:28

too. So just recognizing that there's no

86:31

one right answer. In math 2 + 2 is 4 for

86:34

me and you. There is a right answer.

86:36

Money's not like that. We're all just

86:37

kind of trying to figure out what works

86:39

given the lens that we see the world

86:41

through.

86:42

This is a bit of a bizarre question, but

86:44

it had me thinking as you're speaking

86:45

about mortality

86:47

as it relates to money because one of

86:49

the perspectives on money is

86:52

YOLO. Yeah. Do you know what I mean? I'm

86:54

only going to live once. So

86:56

I might as well have a good time. I

86:57

think I definitely have a more of a bias

87:00

in that direction although I'm not fully

87:02

in that direction. And my brother who's

87:04

a year older than me that went is one

87:05

that gave me your book and has worked as

87:07

a stockbroker and actuarial scientist.

87:10

12 years old he was budgeting his pocket

87:12

money on an Excel document whereas I was

87:15

just spending spending spending.

87:17

And he thinks much more long-term. He's

87:19

like investing in his pension at 21.

87:22

Yeah. Whereas I was like

87:25

at the casino. Not the not the literal

87:27

casino, a figurative casino. I was

87:29

taking bigger risks and just rolling the

87:30

dice. And my

87:32

somewhat illogical way of rationalizing

87:34

my behavior

87:35

and not investing as much in my pension

87:37

was

87:38

I'm only going to live once anyway. So I

87:40

might as well just enjoy my life. And

87:42

when we talk about the coffees and

87:43

saving and all this stuff a lot of

87:44

people will be thinking, "Yes, but

87:46

compounding's fine, but I want to Enjoy

87:48

life.

87:49

Enjoy life.

87:49

I think about a thing when I was uh I

87:51

was in my early 20s at this point and I

87:53

met I there was a co-worker of mine and

87:55

he was uh I don't know, 10 years older

87:56

than me.

87:57

And um he had $25,000 of credit card

88:01

debt which I could not fathom at the

88:02

time. That was such an incomprehensible

88:04

amount of credit card debt that he was

88:05

paying 17% interest on. And at the time

88:08

I just thought and and all the debt came

88:10

from trips that he had taken. He

88:12

traveled Europe and traveled through

88:13

Asia and had a great time doing it, but

88:15

he put it all on his credit card. At the

88:16

time I remember thinking, "You idiot.

88:18

You Do you understand what this is going

88:20

to do to your future?" And then he died

88:22

when he was about 32. Wow. And now and

88:25

then and then I remember thinking like,

88:26

"I'm so glad you took those trips. I'm

88:28

so glad you went into that credit card

88:30

debt." Because the truth was that at age

88:32

32 he had seen more and done more than

88:34

most people would at age 62.

88:37

And so I think about that a lot of like

88:40

it's always a balance and the truth is

88:41

that you and I don't know are we going

88:44

to live until we're 110 or die tomorrow?

88:46

Nobody knows, of course. One thing I

88:48

think a lot about as a parent is that

88:51

I've been a big saver my entire life.

88:53

Since I got my first job at age 16 I've

88:55

saved the majority of what I made in

88:57

every job that I've ever been in.

88:59

And it would be easy to look at someone

89:01

like me and say, "Morgan, if you were on

89:02

your deathbed tomorrow you'd probably

89:03

regret the vacations you didn't take and

89:06

the the dinners you didn't have, right?

89:08

You would regret that." My answer is

89:09

absolutely not because if I was on my

89:11

deathbed tonight I would take so much

89:14

joy knowing that my wife and kids are

89:16

going to be okay because of what I

89:17

saved. That would That would That would

89:19

be the The worst situation I would be in

89:22

is on my deathbed and looking at my wife

89:24

and kids and knowing you guys are

89:26

screwed. You guys I'm leaving I'm

89:28

leaving you debt.

89:29

You know? And so But that might change

89:31

as I get older. And so when my kids are

89:34

hopefully financially self-sufficient,

89:37

will I still think that?

89:38

You know, will will I still have that

89:39

need to be like I need to work and save

89:42

to provide for my young kids? That's not

89:44

going to last forever. So it'll change

89:46

throughout your life. That is literally

89:47

the worst thought in the world, isn't

89:49

it? To think that you could be on your

89:50

deathbed and look over at your family

89:52

and know that they're about to struggle

89:54

with bills and with food and they're

89:56

probably going to have to sell the house

89:58

and

89:59

their lifestyle's completely going to

90:00

change when you go. It's I I don't even

90:02

have kids yet, but I was just thinking

90:04

about my partner because There's no

90:05

There's no There's no worse nightmare

90:07

than that. I think there's an opposite

90:08

of that, which is

90:10

in several of the books and studies that

90:12

have been done on on dying. You know,

90:14

there are quite a few people who have

90:15

very peaceful deaths. People who know

90:17

they're going to die of terminal illness

90:19

and they're pretty much at ease with it.

90:21

And when you dig into like what's What

90:22

is those people's psychology? How do you

90:24

know you're going to die in 6 months and

90:25

you're kind of at ease with it? One of

90:27

the big factors

90:28

is knowing that your family's going to

90:30

be okay without you.

90:32

Mhm. Because they are sufficient and

90:34

they don't rely on you for wisdom and

90:36

advice as much as they can take care of

90:38

themselves. But the opposite, if you're

90:40

on your deathbed and you're like, "My My

90:43

children, my spouse is going to have a

90:45

real hard me." That is That's the most

90:47

painful thing you can imagine.

90:50

I could also imagine that one of the

90:51

great regrets one might have on their

90:52

deathbed is just not having lived. Cuz I

90:55

was thinking about I sometimes ponder if

90:57

I die now, how would I feel? Like if I

90:58

was given a diagnosis,

91:00

God forbid, um how would I feel? And

91:04

I feel like I've really gone for it with

91:05

my life.

91:06

Yeah. I feel like I've traveled, I've

91:07

seen things, I've done things, I've met

91:09

people, I've lived. So there's a certain

91:11

feeling of There's a certain smile on my

91:12

face or gratitude when I think about

91:16

this being the end. Yeah.

91:18

So it's a balancing act, isn't it?

91:19

Between like

91:21

I guess you can do both.

91:22

Between the two. Between my my friend

91:23

who buried himself in credit card debt,

91:24

even though I'm I'm glad like I'm glad

91:26

he did it given his short life,

91:28

versus the people who save everything

91:30

for the end. David Cassidy was a very

91:32

famous childhood actor and he had an

91:34

incredible acting career.

91:37

Um he died I don't know when he died, 10

91:38

years ago, 15 years ago, whatever it

91:39

was. He His last words were, "So much

91:43

wasted time." Those are his last words.

91:46

And like you think about And this is

91:47

someone who was at like very rich and

91:49

famous, had like a very enviable life.

91:52

And you can't think of sadder last words

91:54

than so much wasted time.

91:57

And I think like no matter This is like

91:58

the the Jeff Bezos philosophy on

92:00

business was

92:02

he started Amazon because he was trying

92:04

to imagine himself at age 90 looking

92:06

back and having the fewest regrets.

92:09

He was like that that should be your

92:09

framework for life is that when you're

92:12

on your deathbed you have the fewest

92:13

regrets possible. And he did it because

92:15

he was like, "If I don't start Amazon,

92:17

I'm going to regret it.

92:18

But if if I do start Amazon and it

92:20

fails, I won't regret that." So just

92:22

understanding like I think that's a good

92:24

philosophy. That's probably the the

92:25

broadest definition of a risk

92:27

is understanding

92:29

what you're likely to regret in the

92:31

future. And I I I I I don't think anyone

92:32

has a perfect calibration on that. Like

92:35

it's There's a good chance that, heaven

92:36

forbid, if you did get a diagnosis

92:38

tomorrow as you just said,

92:40

that yes, you would look back and say,

92:41

"Man, I really went for it." But you

92:43

also might look back and be like, "Man,

92:45

I And not not not you individually, but

92:47

any of us would look back and say like,

92:48

"Man, I wish I was wish I'd done this

92:50

differently. I wish I was nicer to that

92:51

person. I wish I'd called this person

92:53

more, you know." Worked less. Right.

92:55

Maybe. Yeah.

92:56

I think Bronnie Ware found that in that

92:57

palliative nurse in Australia when she

92:59

interviewed people in their deathbeds

93:00

that like I wish I'd worked less was

93:01

super high. And not a single of those

93:03

people looking back in those situations

93:05

on their deathbed when they're 90 years

93:07

old will look back and say, "I wish I

93:08

worked harder." But virtually every one

93:10

of them will say, "I wish I spent more

93:12

time with my kids. I wish I spent more

93:14

time with my family. I I I I wish I was

93:16

nicer to myself. I wish I let myself be

93:18

who I actually was." I think the top

93:20

regret of the dying from her work was

93:22

that I wish I'd lived a life more true

93:24

to myself, which I kind of interpret as

93:25

like I wish I'd done something else. And

93:27

this gets back to the Chuck Feeney idea

93:29

of the billionaire who said, "I I don't

93:30

want to I I want to live my way."

93:32

Like being independent is so core to

93:36

people's happiness.

93:37

And as I said earlier, like we come from

93:39

different backgrounds, we have different

93:40

aspirations, but independence is a very

93:43

human, natural, universal aspiration to

93:46

be able to live life in your own way.

93:48

I'm not sure if we talk about this much,

93:49

but for that person who doesn't have

93:51

financial independence because they're

93:53

entrenched with debts and bills and

93:56

all these kinds of things, how does one

93:59

get out of that situation?

94:01

Because we can't necessarily

94:03

just save our way out of that situation,

94:05

can we? People do. It's difficult

94:08

because it's likely that

94:09

the mindset and psychology that got you

94:11

there is going to be very difficult to

94:13

break. Extremely difficult to break.

94:15

I heard this statistic one time that is

94:17

This is a completely different topic,

94:18

but I think it is applies to a lot of

94:20

things that

94:21

the statistic that will is most

94:24

predictive on whether you will cheat on

94:26

your spouse

94:27

is how many people you slept with before

94:28

you got married.

94:30

The implication being it's very

94:31

difficult to just flip a switch and say

94:33

I'm a different person now.

94:34

And I think that that idea can apply to

94:37

a lot of different things in life. And

94:39

the psychology of I spend way more than

94:41

I make and I don't care about money and

94:43

debt debt debt, some people can wake up

94:45

one day and say, "No more of that. I'm

94:47

going I'm going to run in the other

94:48

way." A lot of people find it very

94:50

difficult to do. I think one of the hard

94:52

things about money

94:54

that's hard to admit for a lot of

94:55

people, but there's truth to it, is that

94:57

on the nature nurture spectrum, a lot of

94:59

it does lean towards nature. That some

95:01

people are just wired. Your brother was

95:03

wired to plan and save and you were

95:05

wired to take entrepreneurial risks in

95:07

in maybe a way that he wasn't. And so a

95:10

lot of it is yes, you can learn. Yes,

95:12

you can learn from others and learn new

95:14

ideas to think about, but we shouldn't

95:16

pretend that we can fundamentally rewire

95:18

who we are.

95:20

The hardest conversations are often the

95:22

ones we avoid. But what if you had the

95:24

right question to start them with? Every

95:26

single guest on The Diary of a CEO has

95:28

left behind a question in this diary.

95:31

And it's a question designed to

95:32

challenge, to connect, and to go deeper

95:34

with the next guest. And these are all

95:36

the questions that I have here in my

95:38

hand.

95:39

On one side you've got the question that

95:41

was asked, the name of the person who

95:43

wrote it, and on the other side, you

95:45

scan that, you can watch the person who

95:48

came after who answered it. 51 questions

95:51

split across three different levels, the

95:53

warm-up level, the open-up level, and

95:54

the deep level. So you decide how deep

95:57

the conversation goes. And people play

95:59

these conversation cards in boardrooms

96:00

at work, in bedrooms, alone at night,

96:04

and on first dates, and everywhere in

96:06

between. I'll put a link to the

96:07

conversation cards in the description

96:08

below, and you can get yours at the

96:10

diary.com.

96:13

Just to close off on this point of

96:13

saving money, are there any tactics or

96:16

tricks or ways to think about how to

96:19

save for for those people that might be

96:21

working in a factory and that don't have

96:22

a ton of excess income every month?

96:25

I think if you view savings as I need to

96:27

save for something in the future,

96:29

that's hard for people to do.

96:31

If you have a little bit of a mindset

96:33

shift and say, "I'm going to save so I

96:35

can become more independent so that if I

96:37

lose my job, I don't have to panic and

96:39

go find the first one that's available.

96:41

I can take my time and find another

96:42

one." That's independence. If you have a

96:44

medical emergency, you you're going to

96:46

have some options on how to treat it and

96:47

where to go. That's independence.

96:49

Viewing every dollar that you save as a

96:52

token of independence, I think is a

96:54

mindset shift that will get makes it a

96:55

lot easier for people to do versus if

96:57

they're just saying, "I need to save to

96:59

buy a new car." I asked this cuz earlier

97:01

when I looked at the most Googled

97:02

questions around saving, and the most

97:04

popular question is how to save money.

97:08

Yeah. How to save money? Now, they might

97:11

be be asking like what to do with my

97:13

savings. Do I put it in a checking

97:14

account? Do I put it in a savings

97:15

account? Do I invest it? That might be

97:16

part of it. Or

97:18

it it might be as similar to your saying

97:19

with Terrace, people genuinely don't

97:21

know what it means. The second most

97:23

Googled is what is a high-yield savings

97:25

account?

97:25

Yeah.

97:26

And this I think that those questions,

97:28

they're not bad questions. There's no

97:29

There's no bad questions. I was asking

97:30

those questions at at one point in my

97:32

life, too. But it gets to the point of

97:34

like you have an obligation to

97:36

understand how money works and what it's

97:38

going to do to you and how to manage it.

97:40

It's not a nice to have. Everyone's

97:42

going to have to deal with these topics

97:43

whether they like it or not.

97:45

I love this quote from your book where

97:46

you say, "One of the most powerful ways

97:48

to increase your savings isn't to raise

97:49

your income, it's to raise your

97:51

humility." Yeah.

97:53

I think you get there when you realize

97:54

like

97:55

nobody's looking at you as much as you

97:57

are. And nobody cares about your Range

97:59

Rover and your Rolex as much as you did.

98:01

They They may have meant a lot to you,

98:03

but no one else was thinking about them

98:05

that much because they were busy

98:06

thinking about themselves. They were

98:07

busy thinking about their own car.

98:09

And you realize how much modern spending

98:12

and this has increased in the social

98:14

media age last 10 or 15 years

98:16

is trying to get strangers' attention.

98:19

It's trying to put on a show, put on a

98:21

performance for people that you think

98:22

are paying attention to you, but they're

98:24

absolutely not. They're not paying any

98:25

attention to you whatsoever.

98:26

And so you like lowering your

98:29

or like raising your humility is is one

98:31

way to think about it, but it's also

98:32

just realizing like who do you want

98:35

attention from? It's different for

98:36

everybody.

98:37

For me,

98:39

I want my wife, my kids, my parents, and

98:42

like three friends to love me.

98:44

And I did I desperately care about their

98:46

attention. I desperately care what my

98:49

kids and my wife and my parents think of

98:51

me.

98:52

And it's it's fundamental to my

98:54

happiness.

98:55

And from there it declines real quick.

98:57

You know, there's a couple of really

98:58

close friends who are in there, and then

99:00

there's some like colleagues and

99:01

whatnot, and it declines very quickly

99:03

from there. And strangers, the person

99:05

driving on the street could not care in

99:07

the slightest. And maybe that sounds

99:09

obvious, but so much of what we do with

99:12

money is a performance to impress that

99:15

guy who's not paying any attention to

99:16

you whatsoever. And so I want to put a

99:19

lot of effort into fostering the

99:21

relationships with those six or seven

99:23

people. I want to put tremendous effort

99:25

into that and very little effort from

99:27

there. And here's the thing, if I got a

99:30

Ferrari,

99:31

would my wife love me more? Like no.

99:33

Would my kids admire me more? No. And so

99:36

the people who I want to love me are not

99:38

impacted by the fancy things that I

99:39

would buy.

99:40

So what do you spend your money on? We

99:42

live a

99:43

pretty decent material life, but I also

99:46

spend a lot of money. So the biggest

99:47

expense that I have, what I spend money

99:49

on is independence, and I view that as a

99:51

thing I'm spending money on. I spend

99:53

money on controlling my calendar. I

99:56

spend money on the ability to say no to

99:57

work that I don't want to do. I view it

100:00

as I'm financially independent, and so I

100:01

can do the work that I want to do. And

100:03

I've been working on that for 25 years.

100:05

What what else what else do I spend

100:06

money on? Here's what's interesting. My

100:07

son back in the green room, you asked

100:09

about him. There's a thing I was I was

100:10

thinking about just a couple weeks ago.

100:12

I grew up as a skier. I was a ski racer

100:14

in Lake Tahoe.

100:15

And always particularly when I was

100:17

younger, there were always people on my

100:19

ski team who had better gear than me.

100:21

They had the newer skis, the newer

100:22

boots, and cooler gear, and whatnot. I

100:24

always I hated it. Made me so insecure.

100:26

I hated it. And one of the things that I

100:28

did was when my son started skiing a

100:31

couple years ago, I was like, I'm going

100:33

to buy you the best stuff because I was

100:36

insecure, and I'm going to I'm I'm I'm

100:37

I'm I'm going to make up for that little

100:39

chip on my shoulder. I'm going to buy

100:40

you the best gear. And here's the thing,

100:41

he couldn't care less about it. He could

100:43

not care less about the fancy stuff that

100:46

he has. Couldn't care less about it. So

100:47

everyone's different in that. And it

100:49

also gets back to like a lot of spending

100:51

is based off of a a story or a scar that

100:53

you had from earlier in your childhood.

100:56

And where is your your capital

100:58

allocation today? We spoke about this a

101:00

little bit last time, but in terms of

101:01

percentages, you have a ton of cash you

101:04

said. Roughly what percentage of your

101:05

money?

101:05

Uh

101:07

uh 20 25% maybe. We own a own a house

101:10

outright, and then the rest in stocks.

101:12

It's a very simple. Our entire net worth

101:13

is

101:14

a house, cash, Vanguard index funds, and

101:18

shares of Markel where I'm on the board

101:19

of directors. That's it. That's That's

101:20

my entire net worth. It's as simple and

101:22

boring and bland as you could possibly

101:24

get. And what I want to do with that,

101:26

the reason I keep it so boring is

101:29

the variable that I want to maximize for

101:30

is endurance, as we as we spoke about

101:32

earlier. So if my finances are so

101:34

simple,

101:35

then I can spend all of my like mental

101:37

energy, all of the strategy is how can I

101:40

make sure that I can just keep this

101:41

going for as long as I possibly can. So

101:43

for someone that doesn't know what a

101:44

Vanguard index fund is, if you had to

101:46

explain it to your son, he probably

101:48

knows, doesn't he?

101:50

To someone of your son's age, how would

101:51

you explain a Vanguard index fund?

101:53

Because you said you got cash, people

101:54

understand that. People understand a

101:55

house. Vanguard index fund. So an index

101:58

fund is a collection of hundreds, if not

102:01

thousands, of businesses. So when you

102:04

buy an index fund, you're owning a

102:05

little bit of Apple, Amazon, Google,

102:08

Facebook, all of them. Every public

102:09

company that's available. You're owning

102:11

a tiny slice of them. One way to think

102:12

about it is when you buy an index fund,

102:14

you're owning a little slice of American

102:15

capitalism. And which index funds do you

102:17

invest in and why? There's lots of them.

102:19

A lots of I mean there's tons of them

102:21

that are are equally good. So there's

102:22

it's this is not to say that there one

102:24

is better necessarily better than the

102:26

other.

102:26

But you must have a thesis. Most of what

102:28

I buy is called the Vanguard total stock

102:30

market index. The ticker is VTI. Not a

102:32

recommendation for others, but it's it's

102:34

a it's the broadest index. It basically

102:36

owns every stock that's available to buy

102:38

in the world. And it does it at a very,

102:40

very low fee.

102:42

And so I'm not making any bet on AI. I'm

102:44

not making any bet on this industry or

102:46

that company. You're owning a little bit

102:48

of slice of American business. And what

102:50

what has that yielded as on average over

102:52

the last couple of years?

102:54

If you look at like like a good

102:55

historical uh comparison to what it

102:58

would be, which is like the the S&P 500.

103:00

If you go back, you can go back 100

103:01

years. There's a guy from Yale

103:04

University named Robert Shiller who has

103:05

data going back to the 1880s on US

103:07

stocks. And basically what it shows is

103:09

over time on average, which that that

103:12

phrase is doing some heavy lifting here,

103:13

but on average 8 to 10% per year. And

103:16

why that is like there's a big asterisk

103:18

there is you almost never earn 8 or 10%

103:20

in any given year. You're much more

103:22

likely be up 30% or down 15%. And it

103:26

averages out to 8 or 10% per year, but

103:28

it's always chaos in in any individual

103:31

year. And is there a reason why you

103:32

don't just bet on technology, for

103:33

example? Well, there's a lot of

103:35

technology in that index fund. That's

103:36

the highest weight cuz those are the

103:38

those are the biggest companies in

103:39

America. Amazon, Google, and whatnot.

103:41

But there's also tremendous amount of

103:43

value that can be created by a company

103:45

like Procter & Gamble selling toothpaste

103:47

and deodorant. And there can actually be

103:49

more value in those kind of companies

103:51

than technology because I would bet good

103:54

money that in 30 years people will still

103:56

be using Old Spice deodorant. I would

103:58

not bet good money that in 30 years

104:00

Google's going to be the dominant way

104:01

that people find information.

104:03

And so companies that sell the same

104:04

product for a long period of time have

104:07

endurance and longevity that can

104:09

actually create a ton of value for their

104:10

investors.

104:12

You mentioned the other thing is houses.

104:14

Um you have a house? Yep.

104:16

House sales in 2024 totaled just 4

104:18

million, the lowest rate since 1995.

104:21

Yeah.

104:22

I mean it's it's this one of the biggest

104:24

social problems, and it is it's so much

104:26

bigger than housing and so much bigger

104:28

than money.

104:29

I think you can tie everything from

104:31

homelessness to heroin to suicide to the

104:35

fact that we in America and a lot of

104:37

areas around the world have not built

104:38

enough homes in the last 50 years. That

104:40

has pushed the price higher and higher

104:42

and higher, and it's pushed out what was

104:45

a small sliver and now a growing large

104:47

chunk of society who rightly feels like

104:50

they cannot afford a basic middle class

104:52

home.

104:53

And it's a huge it's probably the

104:55

biggest one of the biggest societal

104:58

problems that we face right now is a

104:59

housing shortage that has pushed housing

105:01

out of affordability for tens of

105:03

millions of people. Do you recommend

105:05

people try and buy houses or is it just

105:07

a rent those houses?

105:09

Here's what So I've purchased three

105:11

homes in my life. Yeah. Every one of

105:13

those three homes, I don't feel like I

105:14

got a good deal. It wasn't like, oh,

105:16

this is a bargain. Got it. This is a

105:17

great deal. This is

105:19

Not None of the three were like that. I

105:22

bought them. I could afford them. They

105:23

were in my in my

105:25

I was not going, you know, doing

105:26

something that I should not have been

105:27

doing financially. But the reason I

105:28

bought them is because they were a good

105:30

safe

105:32

home for my my family in a community

105:34

that we wanted to live in. And I was not

105:36

thinking about is this going to how be a

105:38

house that I can make a make a fortune

105:39

on? Is this going to go up in value? Is

105:41

this going to go down in value? That was

105:43

never part of the equation. It was, yes,

105:44

I can afford this. It's not imperiling

105:46

my finances at all. But the reason I'm

105:48

doing it is because it's a a safe good

105:51

place for my family to live. And I think

105:53

generally that's the way to do it. And

105:54

once people start thinking through the

105:55

lens of

105:57

is this a good investment? Is this going

105:58

to go up? Are home prices going to fall?

106:00

Maybe I should wait 6 months cuz they're

106:01

going to fall. That's when you're just

106:03

you're shooting yourself. You're you're

106:04

just rolling the dice at that point. And

106:05

it's a And people get into a lot of

106:07

trouble doing that. When they're like,

106:08

oh, I know like I'm going into a ton of

106:10

debt, but I think home prices are going

106:12

to double in the next 3 years, so it's

106:14

okay. That's like that should not be

106:15

ever be part of the equation. It should

106:17

be, I can afford this, and this is where

106:19

I want to raise my family for the next 5

106:20

or 10 years. I think that's that's the

106:22

formula. So it's more about freedom and

106:24

security than making a quick return.

106:26

Absolutely.

106:27

I see. Here's Here's what's interesting,

106:28

like the psychology of housing, too. Um

106:30

we we bought a new house 8 months ago

106:32

and sold our previous house.

106:34

And that house, the house that we just

106:35

sold, we we did end up making a little

106:37

bit of money on cuz Seattle real estate

106:39

has gone crazy in the last 5 years.

106:41

And really interesting something that

106:43

happened. This is just 8 months ago when

106:44

we sold the house. The day that we

106:46

closed on selling that house and I got

106:48

the proceeds wired to me into my bank

106:51

account. Logged in my bank account, I

106:52

see that number from selling the house.

106:55

The numbers meant nothing to me. But the

106:58

house that we sold meant everything to

107:00

me. It was like my daughter took her

107:02

first steps at the bottom of those

107:03

stairs. My son had his first day at

107:05

kindergarten. Christmases,

107:06

Thanksgivings. Like And it was like

107:08

these numbers don't mean anything to me.

107:10

These numbers are just going into the

107:11

new house, but that house that I left

107:13

behind meant everything to me. So that

107:16

gets back to like don't think of it as a

107:18

as a financial transaction. It should be

107:20

this is where you want to raise your

107:22

family and build some memories. How does

107:24

it compare to investing in that Vanguard

107:25

thing if we look at the returns on

107:27

housing? I have no memories of my

107:29

daughter's first steps in my Vanguard

107:31

index fund. You know, that that that's

107:32

really it. It's You you are investing in

107:35

a Vanguard index fund because you think

107:36

you're going to make money over time.

107:38

Whereas you should not have that

107:39

mentality when you buy a house. It

107:40

should be within your financial means,

107:42

but you should be doing it because it's

107:44

a good place to raise your family for a

107:45

long period of time. It does beg a

107:47

question for for younger people who are

107:49

thinking about

107:50

building that wealth because the first

107:52

thing and the most common thing we're

107:53

taught as it relates to wealth creation

107:55

is to go buy a house. Like it's the

107:57

thing that everybody knows. You leave

107:58

university, you get a job, and you save

108:00

as as much money as you can to put that

108:02

deposit down.

108:02

Yeah.

108:03

That was true in previous generations

108:05

because if you go back to the 1950s,

108:07

'60s, '70s, we were building so many

108:09

more homes than we are today that they

108:12

were much cheaper, even when interest

108:14

rates were higher. They were much

108:15

cheaper. And so the advice of, hey, you

108:18

got an entry level job, you should go

108:20

buy an entry level house, probably made

108:22

sense in the '60s and '70s in a way that

108:24

it doesn't today. The other element here

108:26

that is very easy to overlook in the

108:27

housing problem, the housing debate, is

108:30

that the homes that we found adequate in

108:32

the '50s and '60s, we would not find

108:35

adequate today.

108:36

So Levittown in New York was is like the

108:38

prototypical example. That's when like

108:41

end of World War II,

108:42

build big like like build the middle

108:44

class community. They built this huge

108:46

new community called Levittown in New

108:48

York.

108:49

And that was like the the typical white

108:51

picket fence middle class home that we

108:52

like long for today, and they were

108:54

cheap. They were affordable. The average

108:56

new house in Levittown

108:58

was 700 square feet. It had two two

109:01

bedrooms for an average of a family of

109:03

five or six moving into it. One bathroom

109:06

for those six people. No air

109:07

conditioning. No garage. It would be a

109:09

house that if I showed you today, you

109:10

would be like, it's a it's a it's a it's

109:13

a it's a crack house. Like, nobody like

109:16

would say that is a beautiful

109:17

middle-class house. So, expectations

109:19

over time have increased tremendously.

109:21

So, now the average new middle-class

109:23

house is 2,200 square feet, where it

109:26

used to be 700. So, like, what an

109:29

entry-level house is, the definition of

109:31

that has expanded tremendously over

109:32

time. And if your children come to you

109:34

and they say, "Dad, I'm 25 years old and

109:38

I've just got some excess cash. I've got

109:41

$20,000, $40,000. I'm thinking of

109:44

putting a deposit down for a house." My

109:46

wife and I rented for years, and looking

109:48

back at the time and looking back, it

109:50

was the best thing that we ever did. We

109:51

rented for 10 years before we bought a

109:53

house because we lived in five different

109:56

cities and we could as easily just pack

109:57

up and go and then we we weren't tied to

109:59

anything. We had flexibility.

110:01

And it was pretty much the week that our

110:04

son was born, when we had our first kid,

110:06

that it was like a switch in my head. I

110:07

was like, I need to go have my own house

110:10

because the flexibility that I enjoyed

110:12

when we were childless, it was the

110:15

opposite. I was like, I I value

110:16

stability now. I want a stable house for

110:18

for my family. And it was like instantly

110:20

that switched. And so, that was not a

110:22

financial decision of like, I need to go

110:23

out and buy it cuz I have some extra

110:24

savings. It was like, I want I want my

110:27

house that's mine and it's not There's

110:29

not going to be a landlord that sends me

110:30

a letter and says, "Oh, sorry, you're

110:32

you're evicted." Or, "Sorry, we're we're

110:33

selling the building. You need to leave.

110:35

This is my house." That's that that that

110:37

was the shift for me. It feels like when

110:39

we rent, we're wasting money though. But

110:40

it's not in the slightest. I mean, for

110:43

anyone who's owned a house, you know the

110:44

expenses that go into a house. It's not

110:46

just the mortgage. It's the it's the

110:47

broken water heater. It's replacing your

110:49

roof. It's the the expenses that go into

110:51

it. Like, you want to talk about

110:53

throwing your money away, try replacing

110:54

your roof on a house that you own. That

110:56

feels like throwing money away.

110:59

And it's hard for the brain to conceive,

111:01

you know, that renting might be

111:05

the same as

111:07

buying a house. When you when you net

111:10

out and you factor in opportunity cost

111:11

and flexibility and ability to get on a

111:13

plane and go to London to to do that

111:14

job.

111:15

And you can't quantify that flexibility.

111:17

So, my wife and I lived in five

111:18

different cities. Some of those were

111:19

because we got jobs that we didn't, you

111:21

know, in different cities. We had to

111:22

move. You can't quantify that

111:24

flexibility, or it's very hard to. But

111:26

in the moment, it was everything. It was

111:28

I remember when my wife got into grad

111:29

school, it was like, great, pack up this

111:31

city and move to this city. And it's

111:32

just like no handcuffs. Just get up and

111:34

go. Versus if you own your house, like

111:36

anyone's tried to sell a house, like

111:37

it's a nightmare. And so, you can't

111:39

quantify that, but it meant everything

111:40

in the world to us now. My brother said

111:42

this to me. He's a very smart guy. Now

111:44

now I reflect upon it. He said this to

111:45

me when I was younger cuz I think 25

111:47

when I got some money, I was telling

111:49

him, "Maybe I'll buy this house. We

111:50

should look at this house." And he

111:52

explained to me in simple terms that the

111:55

flexibility that I had to get up and

111:57

move was actually worth so much more

112:00

than

112:02

maybe some of the equity that I might

112:03

accrue from buying a house. And now I

112:06

look back on it, from that day onwards,

112:08

I then moved to New York and I lived

112:11

there for 3 days. Then I the pandemic

112:13

happened and I suddenly quit my job out

112:15

of the blue unexpectedly and I moved to

112:18

Portugal, then went to Germany, then

112:20

went to Bali for several months, then

112:23

flew back to the UK, London. Now I've

112:26

just moved to LA. Yeah.

112:29

And that's all in the space of 4 years.

112:31

Incredible. And I've and I've gone with

112:32

the opportunity. So, when the

112:33

opportunity comes knocking and the

112:35

podcast I was doing well and then this

112:36

happens and then Dragons' Den this. I've

112:38

just moved with the opportunity. And if

112:40

I'd bought a house,

112:41

You'd be locked down. There are so many

112:42

people today who bought homes in 2021,

112:45

2022, and their mortgage rate was 2 or

112:48

3%. They have a 2 or 3% mortgage. And a

112:51

lot of those people want to move today

112:53

because they can get a better job in

112:54

another city. They want to move and they

112:56

feel like they can't. Because

112:58

Because they're they have golden

112:59

handcuffs for the super cheap mortgage.

113:01

Cuz if they sold their house and bought

113:03

a new one, their new mortgage rate would

113:04

be 7 and 1/2%. And so, those are people

113:07

who like a lot of those people look back

113:09

and when they bought in 2021, they're

113:10

like, we won the lottery. 2% mortgage.

113:12

This is amazing. And looking back,

113:14

they're like, gosh, we would've been so

113:15

better off renting if we did if we had

113:17

the flexibility to move.

113:19

So interesting. So much of economic

113:21

prosperity over history is your ability

113:23

to move.

113:24

And that that's been true for hundreds

113:25

of years. Like, if you want to see like

113:27

a basic measure of how wealthy any

113:30

economy is, like, how often do people

113:31

move? Because moving is usually a symbol

113:33

of opportunity. And the more that

113:34

they're locked down and feel like they

113:35

can't move, the more stagnant and like

113:38

sclerotic that economy is going to be.

113:40

What's this idea that you have of asking

113:42

$3 questions? I heard you talking about

113:44

this.

113:45

that from an author named named Ramit

113:47

Sethi. Oh, yeah.

113:48

very well-known author and he says, "Too

113:50

many people ask $3 questions when they

113:53

should be asking $30,000 questions."

113:55

What he means by that are when people

113:56

say, "How can I save more money?" They

113:58

say, "I should stop drinking coffee."

114:00

Mhm. That's a $3 question. And that does

114:02

not making any difference to you. What

114:03

you should be asking are $30,000

114:06

questions like, "Where should I go to

114:07

college? Should I go to the cheap school

114:09

or the expensive school? Where should I

114:11

live? The cheap city or the expensive

114:12

city? Should I rent or should I buy?"

114:14

Those are $30,000 questions. And we

114:16

spend a lot of mental energy

114:19

on $3 questions that actually that don't

114:21

move the needle that much in our in our

114:22

finances. For most people, there're only

114:24

a couple of expense items that actually

114:27

matter to your finances. That is, your

114:29

housing payment, either rent or

114:30

mortgage, your car payment,

114:35

And yes, you're going to spend money on

114:37

on other things, but those four, that's

114:39

the vast majority of what people spend

114:41

money on. But when you hear people talk

114:43

about how do you save money, it's like,

114:44

"Oh, well,

114:45

stop stop going to Starbucks. You can

114:48

you like pack your own lunch to work."

114:49

It doesn't make that much of a

114:50

difference. It's those big four things.

114:52

So, am I right in thinking that you

114:53

think we should avoid

114:55

either extreme end of the financial like

114:59

approach that people take. So, you've

115:01

got YOLO on one end and you've got

115:04

caring about every coffee on the other

115:05

end of the spectrum. I think those are

115:07

what are you are most likely to end up

115:09

regretting. What do you mean? There are

115:11

a lot of people in the FIRE movement.

115:13

FIRE stands for financial independence

115:15

retire early. It's this big movement

115:17

started 10 or 15 years ago of people who

115:19

are like, "I'm going to save as much

115:20

money as I can in my 20s, learn how to

115:23

live as cheaply and frugally as I can,

115:25

and retire at age 27 with, you know, 600

115:28

grand in the bank and that's I'm going

115:30

to retire off of that." And it was a

115:31

huge movement. So many of those people

115:33

ended up regretting it because they

115:35

retired at 27 and 6 months later,

115:38

they're bored out of their mind, if not

115:40

depressed. Because they they wake up and

115:42

they're like, "What do what do I do now?

115:43

Do I I just go for I go play golf or

115:45

something? Like all my friends are out

115:47

working. What do I do now?" And so, I

115:48

think the extreme ends of like, "Oh,

115:51

YOLO, I'm just going to spend all I can.

115:52

Live for today. I'm going to spend it

115:54

all. I'm going to go party and travel

115:55

and whatnot." There's there's a

115:58

somewhat of a chance you're going to end

115:59

up regretting that cuz you didn't save

116:00

enough for a time in your life when you

116:01

want to retire and you can't.

116:03

On the subject of retirement, me and my

116:06

friend Jack over there, we were talking

116:07

about people who retire

116:09

and the impact it can have on the

116:11

individual. And I I think I'd be quite

116:13

scared to retire cuz there seems to be

116:15

lots of data that suggests that once we

116:16

retire, it's quite it's downhill from

116:18

there in many respects for many people

116:20

in terms of purpose and meaning and

116:23

connections.

116:24

How do you think about retirement? Is

116:26

that something we should be aiming at?

116:28

My dad, I think, retired and went back

116:30

to work three different times. We

116:31

eventually had to tell him like, "No

116:32

more retirement parties. Like, you

116:34

you only get one." But he would retire

116:36

and then and then a month later, he'd be

116:38

like, "Man, I I really miss work." And

116:40

in his line of work, he could go back.

116:42

He could go back part-time and whatnot.

116:43

So, that all worked out for him. But I

116:45

think he starkly saw what a lot of

116:47

people overlook, which is how much of

116:49

his identity was his job.

116:52

And how much like when he retired the

116:53

first time and he like woke up and

116:55

looked in the mirror and said, "I'm not

116:57

I'm not the person who I used to be. I

116:58

used to be

117:00

a a a this and but I'm not anymore." And

117:03

and it

117:04

he didn't like it. And I was like, it's

117:06

easy like look, every job has downsides

117:08

that are stressful and you don't want to

117:10

do them and they're a pain and you hate

117:12

them

117:13

and you can't wait to live a world where

117:15

you don't have to do the stressful parts

117:17

of your job. But

117:19

for a lot of us, like, what we really

117:21

want to do in our soul is like be

117:22

productive in the world and add value to

117:24

the world. Add value for our family. Add

117:25

value to the world. And one of the the

117:27

quickest ways to become depressed is to

117:29

be very productive and then immediately

117:31

stop. That's a quick path to depression

117:34

for a lot of people. And so, some people

117:37

are very good at retirement. My my my

117:39

mom, on the other hand, was very good at

117:40

retirement. She retired, never looked

117:42

back, and had a very has a very full

117:44

life in retirement. She keeps herself

117:46

very busy with hobbies and friends and

117:48

whatnot. So, some people are very good

117:49

at it. Other people who found their

117:51

identity in their work, that's a lot of

117:53

people. That's me. I think that's

117:54

probably you. Would would go crazy if if

117:57

if we ended up retiring.

117:58

You can't say your own book, but if you

118:00

had to recommend a book that would equip

118:02

us to understand money, wealth creation,

118:04

and all these kinds of things, what book

118:06

would you recommend?

118:07

Oh, I would say my own book. No.

118:09

I think a couple that were really

118:11

important for me, you know, it's not

118:13

bedtime reading, but a guy named

118:15

Benjamin Graham wrote a book called The

118:16

Intelligent Investor. He wrote it in the

118:17

1930s. So, it is written in 1930s

118:20

English and he was a professor. So, it's

118:22

written It's not quite a textbook, but

118:24

it's not bedtime reading. But there is

118:26

more wisdom about investing in that book

118:28

than any other book that's been written

118:30

in the last 100 years. And even though

118:32

he wrote it almost 100 years ago, 90% of

118:35

it is timeless. You know, he he says

118:36

certain things that are obviously dated,

118:38

but there is more wisdom in there than

118:41

anything else that's ever been written.

118:42

That's why the book still sells a lot 90

118:44

years after it's been written. That was

118:46

That was a big one. Learning about World

118:49

War II and the Great Depression was very

118:52

influential to me and many other people

118:54

because both of those events,

118:56

particularly World War

118:57

saw the highest range of human emotions

118:59

that I think has ever been documented.

119:01

From the most agony and despair and

119:04

torment to the most like like e- elation

119:08

and happiness that it's over. Like so

119:10

many the the the fullest range of human

119:13

emotions were documented during that

119:15

period from like 1929 to 1945.

119:19

And those 16 years, I think if you learn

119:20

about what happened in the United States

119:22

and all over the world, of course,

119:24

you learn so much about humanity. Like

119:26

World War When you study World War II,

119:28

you're not really learning about

119:29

military tactics, even though that's

119:30

part of it. You're learning about the

119:32

psychology of how people deal with

119:34

uncertainty, dread, risk, doubt, fear.

119:38

You can learn more about those topics

119:40

during that 15-year period than anything

119:42

else.

119:43

One of the things that I I learned from

119:44

listening to your podcast, which is

119:46

fantastic. I highly recommend people go

119:47

listen to the Morgan Housel podcast, was

119:49

you were talking about the dangers of

119:51

rapid growth. Yeah. And I actually

119:55

I I took something that you said in the

119:56

podcast around the danger of rapid

119:58

growth and I sent it to my CEO and my

120:00

chief revenue officer because it's a

120:01

cautionary tale for a generation of

120:04

entrepreneurs who are obsessed with

120:06

growth or costs

120:08

to slow things down. Yeah. What In your

120:11

view, what is the And this could be the

120:13

the dangers of rapid growth in any

120:14

field. It could be someone running a

120:15

podcast or someone building a business

120:17

or or or anything. Someone investing

120:19

money.

120:21

Why do we need to be cautious about

120:22

rapid growth?

120:24

There's a

120:25

really interesting analogy that I like

120:27

with tree growth in nature that if you

120:29

plant a tree out in the middle of an

120:31

open field,

120:33

it because it's out in the middle of an

120:34

open field, it's gorging on sunlight

120:37

because there's no other trees shading

120:38

it. It's just gorging on sunlight.

120:41

Because it gorges on sunlight, it grows

120:42

very, very fast. It can grow like 10

120:45

times faster than a tree that's covered

120:47

in shade.

120:48

So, you might think like that's great.

120:49

That's amazing. It's growing so quickly.

120:51

If you're a farmer, you love that. But

120:53

when a tree grows that quickly, it never

120:55

has a chance to grow dense

120:57

and hard. It never has a chance to grow

120:59

a very established root structure. And

121:01

so those trees, even though they grow

121:02

very quickly, they die very quickly.

121:04

They're very susceptible to rot because

121:06

they never have a chance to grow hard.

121:08

It's just kind of like mushy softwood

121:09

inside. And if you see a lot of the

121:11

lumber that is harvested these days and

121:13

you compare it to lumber from like old

121:15

growth forest, you you might as well be

121:17

looking at a completely different tree.

121:19

A lot of the wood that we harvest today

121:20

that was grown very quickly is soft and

121:23

weak compared to the old dense hardwood

121:25

that they used to make. And I think

121:26

that's a good analogy that like fast

121:28

growth is fun. It's exciting. But

121:31

there's always it's like speed always

121:33

comes at the expense of durability.

121:35

Always.

121:36

There's a theory in finance that's kind

121:37

of like a tongue-in-cheek theory that

121:39

however fast you grow, that's the

121:41

half-life for how quickly you can die.

121:43

So, like the faster you grow, the fat

121:45

the the quicker you can die as well. And

121:47

you see that in nature. You see it with

121:49

businesses as well. The hard thing is

121:51

that if you're an entrepreneur, if

121:52

you're the CEO or working at a company,

121:54

there is nothing more thrilling and

121:57

exciting and and get you up in the

122:00

morning than fast growth. You love it.

122:02

You love every second of it even if it's

122:03

a danger. You just reminded me of a an

122:06

idea I wrote about in my last book about

122:08

the music industry where they found the

122:09

same thing. The faster a song went to

122:12

number one in the charts, the faster it

122:13

came out. Absolutely. Because people

122:15

getting

122:16

bored of it basically very, very

122:17

quickly. It's everywhere. It's on every

122:19

radio station everywhere and then it

122:20

falls out the chart at the same speed.

122:23

And and the companies that can like

122:24

produce tons and tons of money. Even

122:26

like look at Apple. It was created in

122:27

the 1970s. Didn't really find its

122:30

stride, so to speak, until the

122:32

mid-2000s.

122:33

And so it's not it's it's it's like

122:35

sometimes there like there's companies

122:36

like Facebook, I guess, that and OpenAI

122:39

that found product market fit, found

122:41

like incredible success virtually

122:43

overnight the day that they were

122:44

invented. But

122:46

one of the problems with with rapid

122:48

growth, too, is that

122:49

the difference between building a

122:51

product that's going to grow very

122:53

quickly, that is a very different skill

122:55

than managing a company that now has a

122:56

thousand employees. Those are night and

122:58

day different skills. And so you might

123:00

be a very talented entrepreneur who can

123:02

build a product and get thousands of

123:03

people to buy it. That does not

123:05

necessarily mean that you have the

123:06

skills to manage a 50-person team or a

123:08

thousand-person team.

123:10

How does your work will dovetail with

123:11

the subject of happiness, Morgan?

123:13

Because at the very heart of it,

123:14

clearly, everyone who's clicked on this

123:16

conversation and got this far,

123:18

although they might be thinking it's

123:19

money that they're looking for or wealth

123:21

that they're looking for, probably at

123:22

the end of the day they just want to

123:23

live a happy life. And they think money

123:24

or wealth is a pathway to a happy life.

123:27

With all the work that you've done and

123:28

the people that you've studied through

123:29

history and all that you've written,

123:31

what is your current view on how to live

123:35

a happy life? Well, what's interesting

123:36

is that like when you say happy when

123:38

anyone says happy, you're like, how can

123:39

you disagree with that? Everybody wants

123:40

to be happy. But a lot of why people run

123:43

into problems when they're seeking

123:44

happiness is because happiness is not

123:46

the emotion that you want to go for.

123:47

Happiness is always a five-minute

123:49

emotion. It comes and goes. You

123:51

experience it, but it's a thrill and

123:52

then it kind of wears off very quickly.

123:54

If you hear a funny joke, you go to a

123:56

comedy show, it's funny. You laugh at at

123:58

a joke for 20 seconds and then it's not

124:00

that funny anymore. What you want to go

124:02

for, I think, is contentment. And a lot

124:04

of people like money can buy a good

124:06

life. But when you imagine yourself with

124:10

the new house, the new car, the nice

124:11

vacation, when you dream about those

124:14

making you happy, what you're actually

124:16

envisioning is yourself being content

124:17

with those things. You envision yourself

124:20

on the beach in Maui being content with

124:22

it. And that's why it feels so good. The

124:25

feeling that you want, the feeling that

124:26

you're actually chasing, whether you

124:27

know it or not, is not happiness. It's

124:29

contentment. And I think that little

124:31

shift, too, is cuz most people are out

124:33

there seeking happiness. But they're

124:36

like, I'm not I'm not I'm I I don't feel

124:38

that much better than I used to. Because

124:39

what you actually want to seek is what

124:41

my grandmother-in-law had, which was

124:43

being content with the little bit that

124:44

she had.

124:46

And that's why she was so happy.

124:47

And maybe again, that's the wrong word,

124:49

but she was content. She was perfectly

124:51

content with her very simple, very

124:53

basic, boring life. Boring in other

124:55

people's eyes. She was content. And

124:57

that's why a lot of people would look at

124:58

her, including me, with a sense of envy

125:00

is probably the right word. How did you

125:02

do that? How were you so happy? It's cuz

125:03

she was content with what she had.

125:07

I was thinking about the goals that I

125:08

wrote in my diary at 18 years old where

125:09

I said that I wanted to be a

125:10

millionaire, girlfriend, Range Rover,

125:12

six-pack. And actually, when I envisaged

125:15

that life, what I envisaged was

125:17

contentment.

125:17

Yes. Everyone Everyone does. When you

125:19

imagine yourself driving in the Ferrari

125:21

and you're like, "Oh, that'd be so

125:22

great." What you're actually imagining

125:24

yourself is yourself in a Ferrari being

125:25

content with that Ferrari. But what ends

125:27

up happening is when if you are in the

125:29

Ferrari, you're like, "Oh, look at that

125:31

Lambo. Oh, that's nicer than mine, isn't

125:33

it?" You're not content with it. When I

125:34

get the Lambo, I will be content.

125:36

Right. And then you want the

125:37

Rolls-Royce, whatever it is. Like you're

125:39

always whether you know it or not,

125:40

that's what you're actually seeking.

125:43

Is you just want to be content with what

125:44

you have cuz that's true joy. How does

125:47

one be content now?

125:48

People have been talking about that for

125:50

thousands of years. The philosopher

125:52

Arthur Schopenhauer has this quote that

125:53

I love. He said,

125:54

"If you only want to be happy, that is

125:56

very easy to achieve. But people want to

125:59

be happier than other people and that is

126:01

much more difficult."

126:03

I think that's that's what it is. It's

126:05

like

126:05

so much of it is just a comparison game.

126:08

And for for a lot of people, it's like,

126:10

"I don't necessarily want a a nice

126:12

house. What I want to have is a house

126:13

that's nicer than yours. I don't

126:15

necessarily want an expensive car. I

126:17

want a car that's more expensive than

126:18

yours." That's that it's a weird thing

126:20

to say, but at the core, that's what a

126:22

lot of people want. And so being

126:24

content, to answer your question, is

126:27

moving from the external benchmark of

126:30

comparing myself to you and others

126:32

and towards the internal benchmark of,

126:34

as I said earlier, the only thing that's

126:35

actually going to make me happy in life

126:37

is my family, my health.

126:40

That That That That That's pretty much

126:41

it. I can I I I I I can end it right

126:42

there and put a period there and say

126:43

that's what's going to make me happy.

126:45

It's the internal benchmark. It's not

126:46

comparing what I have to what you have.

126:48

It's just if nobody else was looking,

126:50

would I be happy with this? Cuz the

126:51

truth is, nobody else is looking.

126:53

Another really interesting example is

126:55

just if everyone else was made extinct

126:57

on planet Earth and it was just you.

127:00

Right. What would you do? What kind of

127:02

life would If nobody was watching, what

127:03

kind of life would you live? And I think

127:05

in that life,

127:06

would you want a Ferrari or would you

127:08

want a Toyota pickup truck

127:09

that has utility, that actually like

127:11

makes your life easier

127:13

kind of thing. There's a a great like a

127:15

a thing that I heard a couple years ago,

127:16

which is that

127:18

a high-end Toyota

127:20

is a much nicer car than an entry-level

127:22

BMW. Oh, yeah. Cuz a high a high a

127:24

high-end Toyota is like you got the

127:26

cushy seats and the moon roof and the

127:28

good sound system. An entry-level BMW is

127:30

just status or the appear like you think

127:32

it's status.

127:33

It's just you're buying it for the

127:34

chance that you're going to influence

127:37

somebody else's view of who you are. And

127:39

people like massively overestimate how

127:41

much it's going to actually influence

127:42

other people.

127:43

Do you not think there's something

127:44

hardwired into humans that makes us want

127:46

to strive, though? Yeah, because life is

127:49

always a competition for resources. It

127:51

always has been.

127:52

Of there's a limited amount of food, a

127:54

limited amount of land, a limited amount

127:56

of mates, a limited amount of potential.

127:59

And so what has mattered historically is

128:01

not whether I'm a good hunter, it's

128:03

whether I'm a better hunter than you.

128:04

And the reason I'm here now is because

128:06

my ancestors outcompeted everybody else

128:08

in that situation. Yes. So, I was I have

128:11

competition in my DNA.

128:12

Absolutely. And always will. You We're

128:14

we're never going to get to a world This

128:15

is what Adam Smith wrote about 300 years

128:17

ago. He's like, "If people just needed

128:19

basic food and shelter, they could stop

128:21

right now because virtually everybody

128:22

has those. But we keep going because we

128:25

want to be seen

128:27

by the people who we're competing with

128:28

and showing you, "Look, I'm better than

128:30

you. I made more money than you. I'm

128:31

more worthy for a spouse or attention

128:34

than you are." It's always a

128:35

competition.

128:37

It's kind of a

128:38

a a sad thing to think about. And of

128:41

course, I think people are intelligent

128:43

enough to know

128:45

how silly that game can can be and they

128:47

take themselves out of the game to some

128:48

extent.

128:49

But it's we're we're never going to be

128:51

at a time when that's not the case. It's

128:52

that's definitely hardwired in us.

128:56

What is the most important thing we

128:56

didn't talk about that we should have

128:57

talked about? Is there anything

129:00

comes to mind?

129:01

For the person at home that's dealing

129:03

with all of this tariff craziness, AI,

129:05

all of this stuff. It might seem like

129:07

the world is more uncertain today than

129:09

it's ever been. And I I I don't think

129:11

that's the case with tariffs and AI.

129:13

It It has been more uncertain at many

129:15

points in the past. It just doesn't feel

129:17

that way because we know how the story

129:18

ended in the past, and we don't know how

129:20

this story is going to is going to end.

129:22

So, it's always the case that the world

129:24

that we're living in today feels

129:25

especially fragile and especially

129:28

uncertain. And I think historically it's

129:31

it's not. It's It's It's uncertain and

129:33

fragile in its own unique new way, but

129:36

it's always the case that it feels like

129:38

the world used to be great. We used to

129:40

have it, and now it's not anymore.

129:42

There's a great John Stewart quote where

129:43

he says, "The reason the world felt like

129:46

a better place during your childhood is

129:48

because you were a child."

129:50

And just because we know how the story

129:52

ended, it it it makes it feel like today

129:54

is a very uncertain place, even if it's

129:56

kind of par for the course historically.

129:59

We have a closing tradition where the

130:00

last guest leaves a question for the

130:01

next one not knowing who they're leaving

130:02

it for. And the question left for you

130:03

is, "What is one thing you valued

130:06

starting out that you no longer value?"

130:10

One thing that I This is not necessarily

130:12

changing my mind as it was just kind of

130:14

growing as an adult was when I was in my

130:17

20s I really valued travel and getting

130:21

out and seeing the world as you should

130:22

in your 20s. When I became a father I

130:25

valued being at home with my kids. And

130:27

it's almost like

130:28

in my 20s a terrible night would be at

130:32

home on the couch. That that's a failed

130:34

night. And in my 30s there's nothing or

130:36

in my 40s now there's nothing better

130:38

than being at home on the living room

130:40

floor playing Legos with my kids.

130:41

Nothing better. So, that was a shift in

130:43

values, but it wasn't because I changed

130:45

my mind. It's just a different state of

130:46

life.

130:47

Morgan, thank you for doing what you do.

130:49

It's um

130:50

so incredible because you know you

130:51

referenced that book The Intelligent

130:53

Investor.

130:54

I tried reading that book and I just

130:55

bounced off it straight away. It's

130:56

really really tough. But your book, the

130:58

one that my brother gave to me all those

131:00

years ago,

131:01

has probably made me millions and

131:03

millions of pounds because I read it

131:04

when I was young enough because it

131:06

helped me to have a lens and a framework

131:08

to think about a lot of this tempting

131:11

get-rich-quick

131:12

investing mentality that you see today.

131:14

I wouldn't even call it investing. It

131:16

helped me to understand the emotional

131:17

elements of saving, spending, investing.

131:21

Um and ultimately it gave me a strategy

131:23

for what to do if I ever made money.

131:26

And although it's a boring strategy,

131:27

it's a timeless one.

131:29

And that is part of the reason why so

131:31

much of my money currently is in

131:33

really safe places like index funds.

131:35

And it it's so important to read books

131:37

like this because

131:40

when you read it and you hear the

131:41

stories of these individuals and what

131:43

happened and what didn't happen to them,

131:47

whenever you experience an emotion that

131:49

is similar or you find yourself in like

131:51

a similar situation where you can relate

131:53

to one of these characters in the story,

131:57

you have a

131:58

a blueprint

131:59

for what happens next.

132:02

And so you ultimately can like Oh my

132:04

god, that was like that guy in the book

132:05

who couldn't stop um gambling even after

132:09

he'd won or he predicted the stock

132:10

market correctly once and then he

132:11

predicted it incorrectly the next time

132:13

and then ended up killing himself.

132:15

And it's And it's it's for so many

132:16

moments in my life, whether it was

132:17

crypto or investing in certain

132:19

particular stocks when I used to like

132:20

pick stocks or starting businesses, it's

132:22

given me this wonderful framework. And

132:24

Same as Ever is the book that I wish I

132:26

had written myself.

132:28

And it's written in a style that I wish

132:29

I'd written myself. And in fact, my last

132:31

book, which um

132:32

which many of my listeners would have um

132:34

listened to,

132:35

was very very much inspired by your

132:37

writing style because it is it it is so

132:40

accessible. It is so story driven, and

132:43

it's so the the subjects you talk about

132:45

in this book are so diverse, but they're

132:47

so pertinent to everything all the time.

132:49

And it's they're so such wonderful

132:51

books. You're the author I admire the

132:52

most of all authors that I've ever met.

132:53

That's That means the world to me. Thank

132:55

you.

132:56

Thank you. That means the world to me. I

132:58

think you're the absolute best in the

132:59

world at what you do. Keeping a Keeping

133:01

a conversation going for a couple hours

133:02

is an unbelievably difficult skill, and

133:05

there are virtually no one else on the

133:06

planet who can do it better than you.

133:08

So, thank you, Steve. I hope everybody

133:09

goes and gets your books. Thank you so

133:10

much, Morgan. Thank you. We'll see you

133:11

again soon.

133:13

This has always blown my mind a little

133:14

bit. 53% of you that listen to this show

133:17

regularly haven't yet subscribed to this

133:19

show. So, could I ask you for a favor

133:21

before we start? If you like this show

133:22

and you like what we do here and you

133:23

want to support us, the free simple way

133:25

that you can do just that is by hitting

133:27

the subscribe button. And my commitment

133:29

to you is if you do that, then I'll do

133:30

everything in my power, me and my team,

133:32

to make sure that this show is better

133:33

for you every single week. We'll listen

133:35

to your feedback, we'll find the guest

133:37

that you want me to speak to, and we'll

133:39

continue to do what we do. Thank you so

133:40

much.

Interactive Summary

This episode features a deep conversation with Morgan Housel, author of 'The Psychology of Money' and 'Same as Ever', who explores the timeless behavioral patterns that drive wealth, happiness, and economic success. Housel discusses the current economic climate, specifically the complexities of global trade and tariffs, while emphasizing that money management is less about mathematical formulas and more about understanding human psychology—greed, envy, and patience. Throughout the discussion, Housel advocates for a mindset focused on contentment and independence rather than constant comparison, and stresses the importance of endurance, room for error in one's finances, and resisting the allure of get-rich-quick schemes in an increasingly uncertain world.

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