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The AI Sales Stack in 40 Minutes: Signals, Intelligence, and Demos | RevGenius Demo Day | July 2026

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The AI Sales Stack in 40 Minutes: Signals, Intelligence, and Demos | RevGenius Demo Day | July 2026

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940 segments

0:03

[music]

0:04

Wh why do we need agents to have a

0:07

brain? That's that that that's the

0:09

question we asked ourselves. Um and kind

0:12

of just a quick background on myself. Um

0:15

my name is Dvang. I'm the co-founder and

0:18

CTO here at Airspeed. Before this, I was

0:21

training LLMs in the Gemini team at

0:23

Google Deep Mind. And then when we

0:25

started airspeed we we were we started

0:28

thinking what are the main issues with

0:31

building GTM agents today and uh one

0:34

thing that we kept coming back to was uh

0:38

today's agents they're flying blind it's

0:41

and the problem is not the agents it's

0:43

the fact that they they don't really

0:46

have a brain behind them and and what do

0:48

we mean by that we mean that the agents

0:50

that are being run today they are just

0:52

acting on a surface level context and

0:55

really shallow signals. They just don't

0:58

understand what it means to for some to

1:02

be selling your product to be why do

1:04

people actually buy your product? Why

1:07

are people churning from your product?

1:09

And what makes your what makes it a good

1:13

sales process for you? What

1:14

differentiates your best sellers from

1:16

the rest of the sellers? and and all of

1:18

that information, even if you were to be

1:21

able to somehow encode it into an agent,

1:24

which we see some people try these days,

1:27

but it would be this static

1:29

representation of of what your sales

1:32

process, your sales playbook looks like

1:34

today. It would be static. There would

1:36

be no feedback loops. You're not really

1:39

learning from what's actually happening

1:41

in the market and you're not really

1:44

updating your agents.

1:46

And in today's world, I think we

1:48

probably live in the craziest times

1:50

where the entire competitive landscape

1:53

is just changing every single day. If I

1:56

think uh we've uh the market is just

1:59

completely different week over week and

2:02

we need to make sure that our sales

2:04

process reflects that and the correct

2:06

and it and the correct information is

2:08

being incorporated into our sales

2:10

processes. So how do we solve that? So

2:14

at airspeed we we said how about we

2:17

solve the intelligence layer first. So

2:19

let's build the airspeed commercial

2:22

brain. So within the airspeed commercial

2:24

brain we have we're building this

2:26

self-learning intelligence layer that

2:28

you don't have to keep it updated. It is

2:30

connected to all of your customerf

2:33

facing systems. So, it has access to all

2:36

of your calls, all of your support

2:38

tickets, your product usage information,

2:41

everything that paints the full picture

2:43

of why people buy your software and uh

2:46

and also how they use it, why they churn

2:49

from it. Every single piece of

2:51

information gets incorporated into this

2:54

commercial brain which builds this

2:56

really deep understanding of your GTM

2:59

strategy and it gets sharper with every

3:01

single customer interaction.

3:04

And then what happens? Um uh so then we

3:09

we combine the commercial brain with our

3:11

own agent harness. So the unique thing

3:14

about airspeed is that we have both the

3:18

commercial brain and intelligence layer

3:20

along with the agent harness which can

3:23

act on that in intelligence so that you

3:26

can build agents that actually execute.

3:29

Um so and and that's it. That's the end

3:32

of the the slides part of my

3:35

presentation. I just want to go and show

3:38

you now how we can build a prospecting

3:41

agent in under 10 minutes. And the agent

3:43

that we will build won't be static. It

3:46

would be powered by the commercial brain

3:48

which already knows everything about

3:50

your product and it will be able to use

3:52

that to build the the best uh se the

3:57

best sequences out there for your team.

3:59

And you can trigger it based on uh

4:02

internal signals like deal state

4:04

changes, product usage patterns or

4:06

external signals like u any intent

4:10

signals you might find on the web or

4:12

just any custom triggers really. So

4:14

let's dive in.

4:19

So just uh sharing my screen here.

4:26

All right. So let's so we start here on

4:30

what we call the agent command center

4:33

and uh what this really is is a

4:37

centralized place where I can see all

4:39

the agents that I'm running and all the

4:41

agents that my team is running as well.

4:44

So that you know you always have this

4:46

situation where you're like I have

4:48

people burning so many tokens on u on

4:51

cloud code or open claw or something but

4:54

what's act what are they actually

4:55

running you want to have a centralized

4:58

place where everyone can see the agents

5:00

that are being run for your company and

5:03

uh so that you can go and actually

5:06

inspect them and you don't have key

5:08

person risk uh in the same way and then

5:11

but but what I'm really proud about is

5:14

how user friendly we managed to make it,

5:16

right? Building agents feels like this

5:19

um this very uh thing feels like oh you

5:23

would be in in terminals and writing

5:26

code or something. No, in airspeed it's

5:29

like a super simple command center where

5:31

we already give you lots of templates to

5:34

start on that you could customize or you

5:36

could start from scratch. Um so let's

5:39

start with the prospecting agent that we

5:41

have already set up here.

5:43

Um, within the prospecting agent, you

5:46

can see that it's triggered by a deal

5:48

state change. So, every time a deal

5:50

moves to closed one, this agent gets

5:52

triggered. But you can set this up on

5:55

anything that you want. Um, and you can

5:58

uh

5:59

Yeah. And then so, and what happens when

6:02

the deal moves to close one, it triggers

6:05

essentially this agent which is able to

6:07

go and orchestrate your entire GTM tech

6:10

stack, right? So everything the whole

6:12

point of a GT agent harness is not that

6:15

it can do everything but it is able to

6:18

orchestrate your entire GTM text stack.

6:20

So it can access Apollo. It can um it

6:24

can use whatever

6:26

data sources that you need for contact

6:28

information. It can use whatever

6:30

sequencing or software that you need to

6:33

actually send emails and then it can

6:35

actually go and execute for you. So what

6:37

does that look like? So here is one of

6:40

the sample runs for it. So one of our

6:42

deals as soon as it moved into closed

6:44

one. It uh it triggered this and uh what

6:48

did it do? It looked at all the personas

6:51

that were involved in buying our

6:53

product. Right? So, so it said okay, it

6:56

was

6:57

revenue operations, it was uh CRO's, it

7:01

was uh head head of sales, and then it

7:04

it analyzed from that deal and the rest

7:07

of the commercial brain what made those

7:09

people buy our platform. And then once

7:12

it had all of that information, it

7:14

crafted um really detailed sequences for

7:18

each one of those people for for each

7:20

one of those personas. Then it used

7:22

Apollo which is the data data tool that

7:25

we use to go in and find similar

7:28

companies and find similar people at

7:30

those similar companies. All the stuff

7:32

that you would have to that your reps

7:34

would have to be doing manually or it

7:36

would be doing be done in an

7:37

inconsistent way in your company. We

7:40

would just go and do all of that for you

7:42

and the agent is just fully autonomously

7:45

executing all of that. At the end of it

7:48

all, it would go and it would create a

7:50

sequence in outreach and you can and

7:53

this is the part where you actually

7:56

interact with your customers. So we give

7:58

you that choice. So you can either run

8:00

this agent fully autonomously where it

8:02

says it just goes and enrolls those

8:04

people and starts sending them emails or

8:07

you can run the this uh

8:09

semi-autonomously where uh it would

8:13

create the sequence but you go and you

8:15

still confirm that you're happy to run

8:17

this uh it right now and and the results

8:20

have been truly phenomenal. I think the

8:22

con because all of these uh sequencers

8:26

are so hyper personalized we are getting

8:29

with brand with companies that are

8:32

actually very similar to the company

8:34

that we're reaching out to the

8:36

conversion rates are just so much higher

8:38

and we uh I will show you some stats and

8:42

uh soon but just the conversion rates

8:44

are just so much higher as well and uh

8:47

and we are built just generating so much

8:49

pipeline for oursel but also for our

8:51

customers using a agents like this one

8:54

and uh but I don't want you to take away

8:57

that airspeed is just a platform for

9:01

outbound um we we do excellent we we do

9:04

an excellent job at top of funnel but we

9:06

can also help with strategic questions

9:09

and middle of funnel you uh use cases so

9:12

here is a CRO cockpit that we created in

9:15

our agent and again it's super simple to

9:17

create uh we see uh uh the CRO's

9:21

creating this themselves without having

9:23

to spend do a lot of back and forth with

9:26

people. We it's just super a uh easy to

9:29

create these agents in our platform. But

9:32

if you're really strapped for time, we

9:34

also have an incredible forward deployed

9:37

engineering team um which are which is a

9:41

combination of really talented engineers

9:44

and really talented DevOps folks who are

9:47

experts in our platform who can come in

9:49

and build all of these agents for you to

9:51

be fully customized to your processes.

9:55

And uh and here this is so what this

9:57

agent is doing it is answering the three

10:00

biggest questions that we see from CRO

10:03

all the time. So number one, what which

10:05

ones of my top deals are likely to slip

10:08

this quarter? And it's not just looking

10:10

at uh [snorts]

10:13

you know activity data or something,

10:15

right? It can actually go analyze every

10:18

single customerf facing interaction and

10:20

use that information to tell you which

10:23

deals require immediate CRO attention.

10:26

And we need to make sure that they get

10:28

that attention so that it the deal

10:31

doesn't slip this quarter. Um then we

10:35

the second biggest question we see is

10:37

which of my top accounts are going to

10:39

churn or have some uh high churn risk

10:42

and we've seen people try to

10:45

um do this in a lot of customer success

10:47

platforms but they don't paint a full

10:50

picture right to really paint a full

10:52

picture we need to orchestrate your

10:54

entire tech stack. So that means getting

10:57

all of your conversational data, your

10:58

product usage data, your ticketing data

11:01

and all of that um getting created

11:06

directly within airspeed agents to tell

11:09

you the complete picture here. So for

11:11

instance here you can see that one of

11:14

the really large accounts they are uh

11:17

experiencing some product issues and

11:19

they pro they've opened a lot of tickets

11:21

but the but it has not been helping them

11:24

and uh they have this critical meeting

11:26

coming up with no data to to go off and

11:29

uh yeah it's really high concern high

11:32

risk for the CRO to get involved with

11:35

immediately and uh my favorite part

11:38

personally is so So next up, my favorite

11:42

part personally is the competitive

11:44

intelligence piece. So because as a as a

11:48

as a product leader like the tech the

11:50

the landscape is just moving so fast and

11:53

it's just so important for me to

11:55

understand

11:57

week on week how my competition is doing

12:00

and uh and and not just from from both a

12:04

quantitative and qualitative lens. So

12:07

what does that mean? Right? So it means

12:09

that I want to know how many times an a

12:12

uh a competitor is coming up in my calls

12:15

right but I also need to know when it

12:17

comes up what are the relevant codes so

12:20

it's so for instance right this is what

12:22

I really loved right like the kind of

12:24

subtlety that my that these agents are

12:26

able to pick up for us and for our

12:28

customers is like one of their biggest

12:31

competitors right they are pricing

12:34

completely differently within mid-market

12:36

and within enterprise and they're being

12:38

seen as being priced out, pricing

12:40

themselves out at the large enterprise

12:43

end, but having really aggressive

12:45

pricing on SMB. That's the kind of

12:47

critical information that as a CRO you

12:51

need to know so that you can go and

12:54

change your pricing and packaging to not

12:56

start losing deals to this uh to this

12:59

competitor. And uh yeah, so that's yeah

13:04

and then but also with the that's with

13:07

your main competitor, but with your

13:08

smaller competitors, you also need to

13:10

know what's going on because you don't

13:13

want one of your kind of more agile,

13:16

nimble competitors to just completely uh

13:19

seize the initiative from you as well.

13:23

Great. And I'll show you one final agent

13:26

um very quickly because you know

13:29

forecasting is very close to my heart

13:31

and u and what this agent is able to do

13:34

is just completely phenomenal. And uh

13:36

here so we have this a um within

13:38

airspeed each deal that you have we

13:42

assign probabil we we assign a close one

13:45

probability to it and based on that

13:48

probability uh you can build a really

13:50

accurate forecast. But wait, LLMs are

13:53

just really bad at doing any sort of

13:55

math. So how can you actually trust them

13:58

to do this for you? So because of that,

14:00

we gave LLMs the ability to write code

14:03

which we then execute in a really safe

14:05

sandbox um so that they can they can

14:09

actually do the correct maths. So here

14:12

uh what what it did was it it used the

14:15

probabilities we assigned to them where

14:18

and then it used that information to

14:20

kind of say based on the probability

14:22

waiting and this is not like all of your

14:25

best case 20%. Right? It's it's going to

14:27

every deal assigning a really calibrated

14:30

probability to each one of them and uh

14:32

yeah and then writing code to give you

14:34

an aggregate number. [music]

14:37

Erh, if you heard about Lucia, so you

14:39

probably know us as the place you get

14:42

emails and phone numbers. But this is

14:45

not why I'm here today. I'm actually

14:47

here today to tell you that it isn't

14:49

just like contact information that we

14:51

provide. It's more than that is a sales

14:54

intelligence platform for go to market

14:56

teams and for AI agent as well.

15:00

So right now it means like we are giving

15:03

you all the process from the start to

15:06

the end from defining your ICP get the

15:09

signals find by find the buying groups

15:12

everything you need without doing any

15:15

research yourself and

15:18

the most exciting thing is that you

15:20

don't need to come to Luca for for that

15:23

we are coming to your place it means

15:25

through API and MCP you can work with us

15:28

in your CRM with agent everywhere you

15:31

just want and the place that is your

15:33

field that comfortable to you working

15:36

with us. So I have a lot of use cases

15:38

that I could show today but I chose to

15:41

because I have limited time and those

15:44

two that I actually like the most and I

15:46

hope that you like it as well. A quick

15:49

heads up I recorded them in advance so

15:50

we will not spend watching time on load

15:52

screens and we can see the real thing

15:55

without the waiting. So the first one I

15:58

think is my favorite uh which is uh

16:02

picture let's say that you picture your

16:04

champions as a rep close deals with them

16:07

great communication

16:09

uh you know you know their needs you

16:11

know how to sell to them and then they

16:13

move company stop answering you need to

16:16

find out check in what happened get the

16:19

contact information again and sometimes

16:21

it can be too late and the thing is that

16:24

they just got there and they haven't

16:25

picked up their tool yet. So, it's a new

16:27

place for them. You're a familiar face.

16:30

And if you miss this opportunity and

16:32

wait few months, they can sign already

16:34

with someone else and you're locked out.

16:37

That's why you shouldn't wonder if your

16:40

champion moved or remembered to go and

16:42

check. Lucia tells you right in the

16:44

second that it happened and it's run on

16:47

its own. So, let me share my screen and

16:49

show you what I mean.

16:58

Okay. So here you can see like NA10.

17:02

This is the automation tool I chose. But

17:04

of course you can work with any

17:05

automation tools that you have and

17:07

working with. And what you can see here

17:10

is something interesting.

17:13

You have like a web book when tracking

17:15

all my agent. The moment one's change it

17:17

fires. It enrich a new company. It go to

17:20

my ICP qualifier agent. Look if the

17:23

company matching the ICP it's enrich the

17:27

contact with new email and direct font

17:29

for this relevant company. It's update

17:31

Salesforce and then is going to the

17:35

champion outreach agent that just

17:38

sending me in Slack all the information

17:40

and even email that ready to send. So at

17:44

the time that I get that Slack message

17:46

all the work is done. Who is who is the

17:49

what's their name? Where they came from

17:51

and where they moved, what was the last

17:54

interaction with them. That's not a cold

17:55

call. It's a relationship call. It means

17:58

like once the revops see sets it once

18:01

it's run itself and you get all the

18:03

notification right at Slack. This is

18:07

amazing use case that I like the most.

18:10

And now let's see let's talk about the

18:13

second one. And the second one is

18:18

maybe the most popular and relevant

18:21

today. And why is that? Because every

18:22

one of us today working with LLM. If

18:25

it's in cloud, if it's in GPT, if it's a

18:28

Gemini, it's part of our day-to-day. So

18:32

let's say that uh when you're working

18:34

with with claude in your daily basis. So

18:38

why not to use it also as a tool that

18:41

already give you everything you need and

18:43

analyze everything for you with all the

18:46

power that Lucia can give you. So let's

18:49

take a use case like you have a a tool

18:52

for training and enablement software

18:54

that you're selling. Uh so it means like

18:56

your buying group is companies who is HR

18:59

and uh learning and development teams uh

19:02

is growing fast right. So when they grow

19:06

fast the on boarding now for as I can be

19:10

three time loads for those companies.

19:12

What it means? It means that now one

19:15

senior person that needs to walk through

19:17

a few people h it just can breaks the

19:20

process like when you have a lot of now

19:23

you need a lot of capacity to work on

19:25

and things slips and if we're talking

19:27

about like companies as financial or

19:30

healthcare and of course if we're

19:32

talking about compliance training slips

19:34

is a real risk. That's why

19:38

companies like this that have the

19:40

problem and they didn't have even time

19:42

to gone looking for a tool that will fix

19:45

it. That's the window for the person

19:47

that sell it. That's the that's the

19:49

window that you need to find in order to

19:52

find the best opportunity for you. So

19:55

how do you find those company uh before

19:57

anyone else? You can go and search one

19:59

by one, check who is hiring, take times,

20:02

forever [snorts]

20:03

or you just can, you know, go to Lucia

20:06

and get the signal immediately. So you

20:09

don't have to be technical here. You

20:11

just ask in plain English

20:14

exactly on the LLM right away. And let

20:16

me show you how it how it looks.

20:23

Here

20:28

you can see that I'm writing just like

20:31

find companies actively growing their HR

20:35

pull the signals enrich the top ones

20:38

[snorts]

20:39

and map the contacts at the at the first

20:42

five.

20:44

You just hit enter

20:47

and what is happening right now

20:50

it will start working and thinking now I

20:53

have Lucia plug-in installed in my cloud

20:57

and what it will do it will just running

20:58

look at it like while it work notice

21:01

what is doing is going through Lucia

21:04

and then reading the real hiring signals

21:08

company by company

21:11

these things used to be hour of manual

21:13

research

21:14

Now when is running then is getting you

21:17

can see like over 3,000 companies it

21:19

picks the top five all with real HR

21:22

growth and drill here in the company

21:26

priming

21:28

up to 24%

21:30

and they have like signals of HR surge

21:34

and adcount growth now is going and

21:37

search me for the buying group

21:41

and you can

21:45

that I'm getting all the insights in the

21:48

buying committee. You can see Lisa Brown

21:50

uh which is the chief people officer, my

21:53

economic buyer, Christopher Whitaker

21:56

which is the VP of training and

21:58

development my champion

22:00

validate email direct phone LinkedIn and

22:04

now is suggesting me also to outreach

22:06

those records like those those champions

22:09

the champion Christopher now what it

22:12

does is give me all the insight for

22:13

everyone why I need to to to [snorts]

22:16

target those people using Lucia to give

22:19

you the full insights about the company

22:21

and the champions and the the Biden

22:24

committee.

22:26

And as you can see here what it does

22:29

like let's say I'm want to draft an

22:31

outreach to Christopher and just I click

22:35

draft outreach and it writes a real

22:37

email not a template it leads with an

22:39

actual signal in the voice of someone

22:41

who did their homework and all I need to

22:44

do is just like to send it and that's it

22:49

from 3,000 company down to one person

22:52

with a reason to reply in two minutes.

22:55

[snorts]

22:56

This is like the amazing world today

22:59

when we can leverage those tools to our

23:02

benefit. [snorts] And that's not the end

23:05

because Lucia, let me stop sharing.

23:14

And that's not the end because Lucia,

23:17

it's the

23:21

layer for everything else that you

23:23

search. So it means like buying signal,

23:26

funding, website visit, recommendation,

23:28

buying groups, the all intelligence

23:30

layer. So every lead has a reason behind

23:35

before it's even like a the person pick

23:38

up his phone.

23:40

So it means like that we are not anymore

23:42

the lookup tool that you always thought

23:45

in case you heard about us. It's

23:47

something that runs in the background

23:49

doing the work for you and it's working

23:51

in cloud. It's working in your CRM. it's

23:53

working in clay. Wherever you work, you

23:56

can use Luca now. And that's the amazing

23:58

part when you can really leverage that

24:01

job and and save so much time in those

24:05

cases. So I would just like say three

24:08

quick things. If you used this before,

24:11

look again because we are different

24:13

product now. That's first. If you use

24:16

Claude, very important, install the

24:18

plug-in first, the connection to Lucia

24:21

and log to Lucia to your Lucia account.

24:23

So Claude will be able to connect to uh

24:26

to that tool and to your account and use

24:28

Lucia. Also, if you work in GPT, same

24:31

thing, any place you can connect our

24:33

MCP. [snorts]

24:35

And the last thing, the most important,

24:37

if you're new to Lucia and you never

24:38

heard about us, sign up for free. You

24:40

can use us for free and test it. Go to

24:42

lucia.com and just try it.

24:45

>> [music]

24:47

>> uh what consensus can do and how our

24:49

platform works. Uh before I jump fully

24:52

into my uh demo with you today, I'd love

24:55

to just ask uh in the chat if you could

24:58

put your answer uh of of this question.

25:01

How much of a buyer's journey do you

25:04

think is done on their own? When we look

25:06

at B2B world, how much of their journey

25:09

do you believe is done on their own? 80%

25:12

70% seen some comments coming in. That's

25:14

great. We're going to get to that in a

25:16

minute, but I'm going to start by

25:18

sharing my screen with you all and we're

25:20

going to dive right in. So, we're going

25:22

to talk about consensus and what our

25:24

product experience platform can do for

25:26

you and your teams. Uh so, first I want

25:29

to start with just a view from the past.

25:32

Not long ago, sellers hel they held all

25:34

the cards and they controlled all the

25:36

information, the processes and the flow

25:39

and pace of the deal.

25:41

and they have more control and fewer

25:43

unknown unknowns in this world. But

25:46

times have certainly changed. Go to

25:49

market teams are facing new challenges

25:51

like they never have before. Uh here you

25:54

can see in this graphical

25:55

representation. You can see the new

25:57

sales processes where uh if you take a

25:59

good look at it, it's enlightening to

26:01

see how buyers hold all the cards now.

26:04

They hold all the power of knowledge.

26:06

Meanwhile, go to market teams are

26:08

typically overwhelmed by tools and

26:10

processes, slower cycles, more

26:13

stakeholders, misaligned content and

26:15

demos, and pressure to perform, of

26:18

course, under budget constraints. So,

26:21

it's safe to say that control, at least

26:23

for the the seller, has left the

26:25

building. And there are two huge changes

26:28

in that motion today and why that's

26:29

happening. Number one, we all know it,

26:32

we talk about it all the time. It's AI,

26:34

right? That's a given. But also, there's

26:37

a second massive change that's often not

26:39

discussed, at least not yet. And we

26:42

believe that it's a huge thing that we

26:43

should take notice of. And that's all

26:45

about buyer behavior and how buyers buy.

26:49

It's about them and themselves as

26:51

humans, not just someone behind a screen

26:53

that works for a company you're trying

26:55

to sell to. And today's buyers want to

26:58

know many different things. They want to

27:00

research, they want to self-educate, and

27:02

they even do their own demos. They're

27:04

absolutely using LLMs to develop their

27:06

own opinions before your first call. In

27:09

fact, most of them come to the call with

27:10

a preferred vendor already in mind and

27:13

their pace and expectations for

27:15

something that's personalized to them

27:17

have outgrown today's sales solutions.

27:21

But there's a caveat to that. They're

27:23

increas they're increasingly frustrated

27:25

with how this process is slowing them

27:27

down. If you look at these stats here,

27:29

you'll see that 77% of the their last

27:33

purchase was difficult. You see deals

27:35

were lost due to friction and a majority

27:38

of them are dissatisfied with the

27:40

vendors that they choose. And there's a

27:42

reason for this. It's easy to see their

27:45

frustration. So if you guessed 90% of

27:47

the buyer's journey was done async and

27:49

by themsel, you were correct. So

27:52

congratulations if that was you. Uh but

27:54

if you look at this pattern, it's

27:56

continuing to go up, right? 5 years ago,

27:58

50% of a buyer's journey was done

28:00

asynchronously. Uh two years ago,

28:03

Gartner told us it was 83. And now that

28:05

number we believe is at about 90% of

28:07

their journey. So that's a lot of time

28:09

that's done on their own research and

28:12

syncing uh up with your content trying

28:14

to figure out if your brand, if your

28:16

product does what they need it to do.

28:19

And oftentimes wondering, left guessing

28:22

because it's frustrating.

28:24

Consensus really does change all that

28:26

and we fix it both for the buyer and for

28:28

the seller. We create these experiences

28:31

that span really three modes. There's

28:33

the try, which is an interactive product

28:36

tour. That's a self-guided exploration.

28:39

There's watch, which is on demand video

28:41

demos that allow you to help the buying

28:43

group find alignment. And then there's

28:46

prove, which you'll see with our sale

28:47

solution, where you can give live demos

28:49

with tailored high impact product

28:51

experiences. And of course all of these

28:54

different modalities they span across a

28:56

conversational AI layer. So you see we

28:59

have our appeal what we call talkable

29:01

conversational AI layer that goes across

29:03

all of them. And the differentiator

29:06

really is the data. Every interaction

29:08

generates different signals that

29:10

continuously refine the next experience.

29:13

So your buyer gets the answers that they

29:15

want and the seller you get the

29:17

structured intelligence that improves

29:19

your next interaction. So, let's take a

29:22

look at how this is done today inside of

29:24

consensus. First from the buyer side,

29:26

we'll take a quick look at the creator

29:28

side of things when you're making some

29:30

of these different platform experiences

29:32

and then we'll dive into the seller side

29:33

where you get that data. So, we'll jump

29:35

right into my email here because you'll

29:38

notice that Adam has sent me an email

29:40

that shows me exactly what he wants me

29:43

to watch. He's saying, "Hey, I've got a

29:45

demo for you to check out. You should

29:47

see it. I think this might be something

29:48

we could use." Now, this was sent from a

29:51

seller to Adam who's now sending it to

29:54

me. So, go ahead and click watch the

29:56

demo,

29:58

and it's going to bring us directly to

30:01

the the demo that Adam was sent. So,

30:04

we'll go over to our

30:08

screen here. And you'll see we have it

30:09

here. And I've got my name. I click on

30:12

the video.

30:14

And then I can choose what's important

30:15

to me. Well, let's say that I'm

30:17

interested in this. I'm interested in

30:19

this. Not really the creation side, but

30:22

I'm also interested in this. And you'll

30:24

see on the right, it's stitched together

30:26

a demo that's about 14 minutes long

30:28

directly for me. And I can start

30:31

watching my demo here.

30:36

Now, you notice not only can I watch

30:37

this, I can react to it and respond. So,

30:40

I can like it. I can leave a comment. Or

30:42

if I'm confused or have a question about

30:44

it that I don't necessarily like or

30:46

dislike, I can go in and hit that thumbs

30:49

down button. We like it when people

30:51

don't, but that's going to happen,

30:52

right? And we can watch this demo all

30:55

the way through and discover exactly how

30:57

it works for us and for our needs.

31:00

Meanwhile, on the back end, as the

31:03

seller, you're getting all of this

31:04

information. So, I can now see that

31:07

somebody watched my demo in its entirety

31:10

and I get a notification that they did.

31:12

You can also see that I got a

31:13

notification that someone else watched

31:15

it and someone left a reaction on it.

31:18

So, I'm getting all this this

31:20

information on the back end.

31:22

From there, you can actually go in and

31:24

see how they're interacting with your

31:26

content. So, here is what we call a demo

31:29

board, which is a link demo that you

31:32

send to a customer. and I can see just

31:34

who's interacted with it and how much

31:37

time they spent watching it and what was

31:39

of interest to them. So here you can see

31:41

I've got uh these different important,

31:44

somewhat important and not important se

31:47

selections from each of these people. So

31:49

if I wanted to dive in a little deeper,

31:51

I could. So I'll go ahead and click on

31:52

this one

31:55

and I want to see how this person is

31:57

interacting at a personal level for

31:59

them. So, I could at the top select a

32:02

different person. I could choose which

32:04

demo I wanted to to view. If they had

32:07

been sent multiple demos, they could see

32:09

them here. And I could choose the

32:11

session. So, if they've watched it more

32:13

than once, they'll have a session that

32:14

you can choose from. But we'll just keep

32:17

it on this first session here. And

32:18

you'll notice as I scroll down, uh, you

32:21

can see what's very important and

32:23

ranking what's important to them,

32:24

somewhat important, and if there's

32:26

anything not important, that would show

32:28

up as well. And just as this person

32:31

ranked these features, you can see that

32:33

they went in and watched it. In this

32:35

case, they watched this section right

32:37

here, then they watched this section

32:40

twice and went back and watched it for

32:42

that second time. So, this was of

32:44

importance to them or maybe they didn't

32:47

quite understand it and we need to help

32:48

them understand it. And then you can see

32:50

they finished it here. There they also

32:53

left a reaction. So, I can go in and

32:55

click on this and see where they reacted

32:57

and what it was. this and I can play

32:59

video back

33:01

and that helps us to see what was of

33:03

interest to them, how they interacted

33:05

with it, and where and when it made

33:07

sense to them as a user. And I can see

33:10

all the way through each of their

33:11

reactions like this. And I'm starting to

33:13

tell the story of how this individual

33:15

user uh uses the product. So this is a

33:18

great way for us to dive into more of

33:20

that detail and understand how someone

33:24

is async working in in our product,

33:26

using our product, engaging with our

33:28

product so that we can also go into our

33:31

next meeting or even selling between our

33:33

meetings or when we're not in the room

33:36

and get that information of what's

33:38

important to this buying team. So you

33:39

can start to see what they need and how

33:42

they want to interact with your your

33:43

content. Now again, I could go back to

33:45

the feature ratings and I could see how

33:47

each of these people interacted with it

33:50

as it loads up here.

33:56

And now I'm telling a story, as you can

33:58

see, of everything that's important to

34:00

them, knowing what their different roles

34:02

are and who I need to speak to and get

34:03

alignment with in the buying journey.

34:06

And that allows you again to see how

34:08

everyone's interacting with this content

34:11

inside of this demo board. Now, in

34:13

addition to that, there's some pretty

34:14

great things that you can create inside

34:16

the tool. I know we showed you the video

34:18

features already, uh, when someone

34:21

clicks on a video, but there's deeper

34:23

interactive things like the product tour

34:25

that we mentioned. So, I'm going to show

34:27

you how that works from a creator

34:28

standpoint. And how I'm going to do that

34:30

is I'm going to build a tour with you

34:31

here, but I'm also going to build the

34:33

tour of how to go through adding a video

34:37

to your demo library. So, let me show

34:40

you how that works. First and foremost,

34:42

we're going to go up to here to our

34:44

extensions and we're going to click on

34:45

the dynamic tour capture button. We'll

34:48

click on this. We can choose our window

34:51

size. We could choose to do a just a

34:53

record of our screen or an HTML tour if

34:56

we wanted to. For the sake of this,

34:58

we're going to do the screen tour. And

34:59

I'm going to hit capture.

35:02

And in a moment here, it's going to

35:03

allow me to do a countdown and start

35:06

capturing my screen and my clicks with

35:08

me. So, we're going to make a single

35:10

experience demo. We could make a

35:13

discovery demo, which pulls in multiple

35:15

demos, or what you saw previously, a

35:17

standard personalization demo, which

35:19

builds a feature set that's important,

35:21

somewhat important, and not important.

35:23

But we'll do single for this experience.

35:25

I would go in here and I would add a

35:27

title if I wanted to. On my next screen,

35:30

I can choose my demo settings. So, what

35:32

this looks like when somebody goes in

35:34

and and views the demo. How does the

35:36

color appear? What does it look like?

35:38

We'll keep with our main theme. I can go

35:40

to my demo content where I could add my

35:43

video if I wanted to upload it or if I

35:45

wanted to add a dynamic tour. We'll hit

35:48

continue again and go to stakeholder

35:50

actions. So, we can give them a share

35:51

prompt. So, as you saw, Adam shared this

35:53

with me. We can choose where this is

35:55

started at uh whether it's the beginning

35:57

of the demo or at the end of the demo or

35:59

not at all. And we can hit continue and

36:02

move on to our additional interactions

36:03

where we can give them other things like

36:05

a lead gate or sidebar options here that

36:08

would show up on our screen in this

36:10

section with different call to actions.

36:13

And then we need to finalize our demo

36:14

where we publish it. We can add tags to

36:17

it and we can choose where it sits

36:18

inside the demo library and who has

36:21

access to it. Maybe we want one vertical

36:23

to have access to a certain type of demo

36:24

and not the other. But that's what we

36:27

would do there. we would click finish

36:29

and then we'd be done. So, we just built

36:32

our tour. So, I'm going to go back up to

36:34

my extension and I'm going to stop it

36:36

and it's going to finalize my experience

36:38

for me. Now, it pulls up this new screen

36:43

where it then offers me the ability to

36:45

build out my tour, finish finalize

36:47

everything. Now, we can let Consensus AI

36:50

write this with us. So, let's go ahead

36:52

and do that. We're going to try it out.

36:54

And I'm going to say this is a tour on

36:57

creating a demo in the demo wizard.

37:04

And then when I hit write,

37:07

it's going to build this out for us.

37:11

And I'll show you what it looks like on

37:13

the back end. Here we've got our tour.

37:16

On the bottom here, I have all my clicks

37:18

that it goes through. And you'll notice

37:20

that it has built-in call outs which I

37:22

can change to add a button next to with

37:24

steps. I can change the text if I want

37:26

to. And I can even add a voice recording

37:29

for these if I go through them and want

37:30

to do that. But let's play this out. See

37:32

what it looks like.

37:35

Sure, that looks great.

37:37

Great. Maybe this one I want to add a

37:39

step to.

37:41

And you can see you've built out a tour

37:43

just like that. So that is one of the

37:45

ways you can use the R tool to build out

37:47

the content that you want to build. So

37:49

again, we have these three different

37:50

things that you can do. Try, watch, and

37:53

prove.

37:55

With consensus and peel and salo all as

37:58

one product, you're no longer optimizing

38:00

a single stage. You're plugging into the

38:02

entire funnel as one connected system.

38:05

So you'll see here in this bow tie

38:06

funnel here that peel helps capture the

38:08

surface and surface real buyer behavior

38:11

across digital touch points while

38:13

consensus turns that intent into

38:16

interactive buyerled experiences.

38:18

whether it's through video demos, tours,

38:20

or conversational content. And then with

38:22

our sale tool, you can take it further

38:25

with these high stakes moments powering

38:28

live demos, fully contextual and exactly

38:31

what you need to get the deal across the

38:33

the finish line.

38:37

And the results that you saw in those

38:38

funnel, they don't just convert, it also

38:41

learns, adapts, and then compounds with

38:43

every interaction. And every experience

38:45

generates signals. Every click and every

38:48

question, share and conversation, they

38:50

contribute to a richer understanding of

38:53

your buyer. And each interaction informs

38:56

the next experience, making it more

38:58

relevant and personalized.

39:01

In essence, in today's market, your

39:04

product is the pitch. It's not

39:06

supporting the pitch. Buyers don't want

39:08

to be told how your product works. They

39:10

want to experience it and they want to

39:12

interact with it. And now every

39:14

interaction they make becomes more

39:15

intuitive for you and allows you as a

39:17

seller to sell faster, make faster

39:20

decisions that are more educated and

39:22

help your deals move with less friction.

39:25

So that's what I have for you today.

39:28

Thank you so much for joining us and it

39:30

was nice to be with you all.

Interactive Summary

The video features presentations from three companies, Airspeed, Lucia, and Consensus, focusing on how AI and intelligent agents are transforming Go-To-Market (GTM) strategies. Airspeed introduces a 'commercial brain' that aggregates data from customer-facing systems to enable autonomous agents to execute sales processes based on deep insights. Lucia highlights its transition from a contact data tool to a broader sales intelligence platform, showcasing how its integrations with LLMs allow users to discover buying signals, map contacts, and draft personalized outreach. Finally, Consensus demonstrates a product experience platform that facilitates buyer-led journeys through interactive product tours, on-demand video demos, and sales solutions, emphasizing the shift towards asynchronous, self-guided buyer behaviors.

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