Hey, what's up? In this video, I'm going

to show you how my bulk ads creation

system built on top of Air Table works.

So, the tool is called adtable.ai. It's

currently live. You can go on on the

site and sign up for yourself. The first

step in getting this all set up is

connecting all of your accounts. So, we

have an Air Table in integration, uh,

meta ads integration, Google Drive, and

Frame.io. The first step in this whole

system is getting your creatives

automatically uploaded into your

corresponding ad accounts from Google

Drive or Frame.io. That works like this.

So, we have this table called creative

upload database. And here you basically

just put the Google Drive folder that

you like want to be synced into the tool

with the corresponding ad account um

that you want it to go into. This means

that when whenever you drop a new file,

it automatically gets uploaded into your

corresponding ad account and gives you

this asset ID which is required for us

to build ads with that creative. Here's

an example of just what my creative

library looks like. Within Air Table,

you can have multiple views. So, I can

see creatives that were just uploaded

today. If there's a queue of like ads I

haven't uploaded yet, there's also this

creative gallery feature that'll show

you this nice view of all the creatives

that you have in your library. Once you

have all your creative sync, the next

step is filling out some reference

tables. The way this whole system works

is there's all these reference tables.

So, there's an ad account table that

shows all of your ad accounts and the ad

account ids, the pixels, the Facebook

pages, your Instagram pages, uh landing

pages that you're driving traffic to. It

also pulls in your existing Facebook

campaigns and existing ads set. Um, this

is important for later where you can

actually launch ads into existing

campaigns and adsets. All the placement

selections happen on this table. So, you

can create custom combinations of

placements or you can just launch ads

going to all placements and platforms.

There's also custom audiences, all the

demographic targetings like countries,

states, cities, zip codes, and last but

not least, those pesky uh creative

enhancements. We're able to manually

select which ones we want to run or just

say turn them all on or off. There's

also a couple reporting reviews in here.

This one shows your top ad copy that

you're using across all of your ads. So,

um, this will aggregate all five

variations of ad copy across every

single ad and aggregate them all

together and show you a trend of last 7

days, last 30 days, and then year-to-

date. So, you can see how a specific

piece of ad copy is trending. There's

also a top ads view that shows you a

breakdown of all the top ads that you're

running along with the post IDs, which

we can reuse later when we're launching

ads. So, now to the build view. I'm

going to walk you through how to

actually create a campaign from scratch

using ad table. So within each one of

these views, we've got campaign, adsets,

and ads. They all have their own

configured view so that you're selecting

the fields needed for creating a

campaign, an adset, or an ad. So I'm

going to walk you through creating a

campaign really quick. If I click in

here, it automatically creates a new

record. You can decide if you want your

campaign to upload as paused or active.

Campaign type, you can do advantage

plus. Budget, which is CBO, or

Advantage Plus. I'm going to just do

for now. Campaign objective, we do

leads, sales, or traffic campaigns. Um,

I'm going to choose sales. We also have

special ad categories. So if you're

operating in a restricted category, you

can select which category as well as the

country that you want to be operating

in. Here you'll select the ad account

that you want to launch ads into. I'll

select my Mr. Paid social ad account.

The new campaign name. So this is

whatever you're going to name it. I'm

going to say this is just the ad table

demo. This can also be a formula. And

that's the awesome thing with this being

set up in Air Table is all this stuff is

completely customizable. Campaign budget

um not required here since we're running

and campaign bid strategy also not

required since we're not running um

campaign budget and then whether or not

you want to share your adset budget yes

or no. Now we can simply change the

table action from building to create

campaign and then in a few seconds this

will change to done. What's happening

behind the scenes is essentially our web

app that we've built on top of air

tableable is connected to your base your

air table base and we have a web hook

that essentially is triggered whenever

the table action is changed to create

campaigns or create adsets or create ads

and then um our scripts basically take

all the data from your air table

assemble it correctly for the payload

and build the ads with it. So, we have

our campaign created. You can see it

says campaign created. And now we can go

down to the adset level. Once we get to

the adset level, we can see that we

already have a row here that's set to

building. Um, this row is set to

basically um have the campaign that we

just created as the destination campaign

already. So, we don't have to do

anything there. And now we'll go down

the rows and select what we want to

build. So here you could select an

existing campaign from that table. If

you were launching um an ads set into an

existing campaign instead of starting

from creating a campaign from scratch,

we can also decide how many ad sets per

campaign. So if we're if we're doing a

very large ad build and we wanted to do

like 50 ad sets, um we could do that.

I'll show you that later. Adset

description. That's just part of my

naming convention. I'm going to call

this ad table demo. We've already got

our selected ad account here along with

our uh pixel. This is the first ad set

in this campaign. So, I'm putting a one

here. We can decide our launch date. So,

this pulls up a nice calendar view. You

can select your ad set launch date as

well as end date. Um, advantage plus

audience whether whether or not you want

to use that. So, you can turn it on or

off. You can include custom audiences.

So, I can include, you know, people who

visited my school for an example. You

can also exclude audiences. So, I can

exclude um people who, you know, visited

the sales page. You can select a minimum

and max age. So I can say I only want to

advertise to people 35 and older or

maybe 35 to 55. Genders. Um you can do

both male or female. And then you can

select all of your geographic data like

countries, states, um cities and exclude

certain states and certain cities as

well. You can also put in zip codes

here. You'll select the placement you

want to run to your adset bid if you're

running a bid or your budget. You can

also set a minimum daily spend um or a

max daily spend limit. This is really

helpful if you're running like a CBO

campaign and you want to force spend to

a specific adset. Campaign type is

And we can decide what our click-through

attribution looks like. So we can do

7-day or one day. We can decide if we

want to have view through attribution or

engaged view attribution here. And we

can choose our bid strategy. So I can

say I want lowest cost without cap cost

cap, minimum rorowaz or bid cap.

attribution. We can do standard or use

their new incremental attribution here.

Okay, awesome. So, I've got my base

here. I've got my like, you know, this

is kind of the template, if you will, of

the adset that I want to build. Now,

let's pretend that I'm doing a big

launch and I'm going to build out like

50 adsets. So, what I can do here where

it says adsets per campaign, I can just

change this to 50. And this is where the

magic happens with like how impactful

and how much speed you can really build

things with this tool.

Just like that, we have 50 of these

adset rows now created, all with the

same exact configuration that we just

did. And now, for example, like if you

wanted to do like a state targeting

campaign, you could go to the state

table, copy all 50 of these states,

paste them in here, and just like that,

you have an adset that will be created

targeting each one of these states

individually. You could do a similar

thing if you wanted to segment certain

age brackets. You could change the

custom audiences, paste in like a bunch

of different audiences you wanted to

test here, or if you wanted to change

the description to have each one of

these adsets be a different theme or

creative element. Here you can see the

final adset name. This is a formula.

Again, this is completely customizable

within Air Table. Basically, you're able

to pull in any field from the entire

table as part of your naming convention.

So, I've got ad table demo, the date,

the age, uh the gender, and the

description, as well as the number for

the adset. So, we've got 1 through 50

here. Now that I'm happy with my adsets,

I can change these to say create adsets.

And you can see the adsets are already

starting to be created for us. And as

these are being created, I can even

click this open in Facebook button.

It'll take me to the exact ad account

with that ad set pre-selected. And I can

click edit, see that adset, and spot

check it for all the settings to make

sure it has everything that I want. And

in ads manager now, we can see all of

these adsets now in our campaign

created. And we can see in air table all

these adsets have now been created. And

now if we pop into the ad level here, we

can see that we have multiple rows

already created for us. One for each

adset that was created. So we've got a

building row for adset one, building row

for adset 2, three, four, etc. And then

here we can decide how many ads we want

to launch per adset. So where it says

ads per adset, similar to before, I can

change this to say 10. And now I have 10

ad rows that I can now configure. If I

wanted to change what ad set that these

ads were uploading into, I could do

that. Here we have our ad account, our

Facebook page, our Instagram page, as

well as our creative now that we can

select. There's a couple different ways

to select creative. We have select

creative, which is basically one video

or one image. You can also have

different asset customization placement

creatives. So you can have different um

you know like a 9x6 creative for your

stories and your reels and like a square

creative for your feeds. All this

creative is linked to your creative

table that we already went through. So

you can click here, you can search this

to find the creative name. You can

select it or you can go to the creative

table. You can have a custom view here

by naming conventions, by uploading

date, by size, by whatever you want and

then pop into that view. And I could,

you know, grab 10 creatives since I know

we're launching 10 ads. Copy them and

then just paste over here all those

creatives and you can see them populated

in the thumbnail preview. If I don't

want to run specific placements, uh, I

can remove those creatives and now we're

just running a single image or video.

So, we've got our creative selected

here. I can select the landing page that

I want to go to. Again, this is linked

to our landing pages table. We've got

our ad name here, which again is a

formula, completely customizable. This

next section is the add copy section.

So, we have our five variations of post

text, five variations of headlines,

our link description, and our CTA. You

can also use AI inside of Air Table to

generate new ad copy based off of your

top performing ads. So, this is a really

cool feature within Air Table. You can

select the exact model that you want to

run and then you can reference different

um pieces of your table and have it spit

out new cop new ad copy for you. You can

select your URL tags here. Again, all

completely customizable. If you don't

use UTMs, if you use something like subf

parameters or anything else, you can

have those here. Here's where you select

your creative enhancements. So, we can

scroll through, select the exact

enhancements that we want and whether we

want to use multi-advertiser ads. Once

you're happy with your ad set of ads,

you can change this from building to

create ads and drag it down. And just

like that, we have all 10 of these ads

created in our ad account. And I can

click this button, see the ad in my ad

account exactly with all of the pieces

that I selected, my ad copy, my

advantage plus creative enhancements,

everything selected exactly as I

selected in air table. Hopefully this

video was helpful for you in

understanding how ad table works. And if

you're interested in getting it plugged

into your system or your team, please

reach out. If you have any questions,

feel free to email me directly at

calebpaidsocial.com.