How about quality control? You got an

issue there?

Show of hands.

I know there's always a there was a lot

of

talk about it.

Um

there's a there's a natural kind of

Gaussian distribution, bell-shaped curve

to quality of affiliates, the trainers.

And uh

you know, so you got you got a a a a few

really really bad ones and a few really

really good ones.

And then kind of some average that sits

at the top of the curve.

Here's the deal.

The the from that axis and you you

picturing this as bell curve, so I got

the poor ones in the skinny end. I You

probably can't see this, but I'll draw

it anyways cuz it's what I do. So I got

a certain number of

limited number of bad ones here. It's

the F students and the A students, the

good ones. And then we got your

run-of-the-mill good guy, right? Just

average affiliate.

Um from left to right on this X axis uh

this is the this is the mapping of their

influence.

And so you got a guy who sucks

or she sucks.

They're generally standing there in the

gym all by themselves.

And they got a story to tell.

And I'll tell you what it is.

It's at this guy

with all the clients

who's good

is his problem.

And the song he sings and sings loud and

clear is one of quality control.

It's kind of a weird thing.

And so I've got I've got these people

screaming about the the you know, it's a

it's a very it's a very small number

screaming about the quality of

affiliates. And the closer we look and

the deeper we dig, we find out that

yeah, we have a quality control problem

and they are it.

And when they fail, we kind of like

bye-bye, you know?

Good luck at your next venture.

I don't know of a very busy trainer

where it's not obvious why they're very

busy.

Hang out in their box, and I like these

people. I would train here.

One of the things that I wanted to get

across this weekend, and I and it it I

didn't want it to I don't want to

lecture you. I like talking to you and

talking with you, but one of the things

I wanted to talk to you about

um was it uh

uh

We we give a lot of attention and a lot

of discussion about the quality of

movement.

And I'm here to tell you that that's not

what makes or breaks a trainer, and it's

not what determines a good one or a bad

one necessarily. It's It's It's It's

It's not one of the major factors.

It really isn't.

I'll tell you just to name one for

instance. I'll tell you something way

more important than the quality of your

training in terms of whether your

deadlift technique is exquisite or not.

Okay? Whether you're up to level two

snuff or not. And that is simply how

clean your bathroom is.

Does that come as a surprise to you?

If If If in your demoing a clean, you

pull a little bit with your arms,

and maybe your grip's not quite right,

and uh suppose you you catch a

not at full hip extension,

and then kind of fake it and drop back

down and pop back up,

and it it's like just not level two

training quite.

What that suggests to me is that it's a

work in progress.

That you've got more learning to do.

That you that there's some development

that awaits you that's going to be

that's going to be transformative of

your understanding and your ability to

perform and teach.

When I go into the gym and see a dirty

bathroom, what I see is that you don't

give a [ __ ]

And that's fatal.

There's There's no amount of There's no

There no amount of poverty or lack of

clients that excuses a dirty bathroom.

And it's And And a dirty bathrooms

aren't my thing. Yeah, I you know, kind

of. But But I want you to understand

that it's it's a symbol for something

more important than the bathroom.

And that is for how much you care.

For how much you care.

And

I can fix I can fix bad training. I

can't fix you don't care.

I can't give you pride where you don't

have it.

That I That I don't know how to do.

But I can straighten out that pulling

with the [ __ ] arms, and pretty quick.

And so really all you need to bring to

the game

is a love of a client, a lot of pride, a

profound commitment. And that manifests

in a clean floor, a clean bathroom,

being there on time, loving your

clients,

getting to know them,

getting getting into their hearts and

souls,

becoming becoming friends with them.

And I And I can see it right when I walk

through the door, I know.

Cool thing What I'm telling you is this

really easy.

Once you care, once you're fully

committed,

the rest will fall into place, and it's

just a matter of time.

And every time I come visit you, your

movement patterns and your and the

movement patterns of your of your

charges will look better and better and

better.

Let me tell you something else a dirty

bathroom will do.

It will scare off

the most important clients to your

business.

Now, can you run a thriving gym with a

dirty bathroom?

Oh, hell yeah.

I tell people you could shave your head

bald and tattoo a swastika on your

forehead

and get clients.

I also know what your clients will look

like.

Not my cup of tea, but

I'm I'm sure it could be done.

But here's what a dirty bathroom will do

for you.

All those people in your community

that are hugely influential

and have the means to support you and

your efforts

will not want to come around.

I got a shocker for you.

You should strive, you should hope, you

should watch and look for an

ever-increasing

average annual income of your client

base.

Now, let me give you one good reason why

you want to do that.

So you can help poor people.

Do you understand that?

Lauren and I ended up with a couple of

billionaire clients.

And what they allowed us to do

was

extend generosity to people that didn't

have the means to work with us.

And as a result of that,

we were able I mean look, you we all

know Steve Liberati, right? He's a he's

a Brandy's doing he's doing blessed,

wonderful. I'm not a I'm not a religious

man, he's doing God's work.

It's amazing what he's doing.

But he hasn't been able to help a

fraction of the people that Lauren and I

have been able to help.

Why?

He doesn't have the backing.

When we give scholarships, we call them,

for training,

for for seminars,

for the journal,

that's coming on that's coming because

of the generosity of the people that

have means that have come into our

lives. I had a client that paid me twice

my going rate to travel to her house and

work with her and her husband.

And he would typically come downstairs

3, 4, 5 hours late and the clock was

running.

And I sat there in the garage and I

wrote the first 2 years of the journal.

How's that for a deal?

And when it came time to expand the gym,

there they were, checkbook in hand. We

want to help. We want to contribute. We

want to give.

We went to pay back the money and they

said, "No, we're not going to take it.

It's If you ever become wealthy, I'll

take it then."

I keep asking her, "Am I wealthy yet?"

She's No, not yet, you're not.

Do you understand you want those people?

They're in your community.

Every one of you Every community I

haven't been to a community where there

aren't people with with means.

And they're going to

they're going to insist on a clean

bathroom.

And they're disproportionately

influential in your community. They can

help facilitate anything that you want

to do.

Especially help disadvantaged people.

Do you understand?

What else?