I can finally address the rumours...

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86 segments

0:01

So, today I'm giving out free coffees to

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everyone in these offices and it is the

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first step in our new global movement

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that's about to start.

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>> These billboards are popping up in every

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major city right now.

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>> Nobody knows who's behind it. Nobody

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knows what it is. What is going on?

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>> Because I feel for these people. I

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really do. They are miserable. No matter

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how much money they make, they are

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trading the best hours of their life for

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someone else's [music] dream. And I

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don't think that's really fair. Here's

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why. So, look, you can be broke and

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miserable.

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>> It's easier to think in times like these

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that you're useless, you're worthless.

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>> You can also be sitting in a Ferrari and

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be miserable. I always say it's not

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about how much money you make, it's

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about how you make the money. And

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there's only one way out. A side hustle.

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Every empire you've ever looked up to

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started as one. That's how I started.

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That's how Nike started. That's how

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Apple started. And that's just about how

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everyone you ever looked up to started

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as well. So, whoever you are, wherever

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you're starting from, you owe [music] it

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to yourself to start a side hustle.

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Which is why last month I got on a plane

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and flew to Idaho to ask one man a

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favor.

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Over 20 years ago, before any of this

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existed, a man named Russell Brunson

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started a side hustle. And yes, that

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random side hustle snowballed into a

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business that's done over a billion

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dollars.

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You might not know his name, but he's

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the reason half the people you follow

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online got rich. Then, 10 years ago,

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with some of the things that Russell

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[music] taught me, I started mine. It's

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done over a hundred million dollars

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since and it's what brings [music] me to

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this exact moment right here. Everything

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he's ever built, everything you've ever

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seen from me, all of it traces back to

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one decision, starting a side hustle.

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Without him starting his 20 years ago, I

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wouldn't be here. And without me

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starting mine 10 years ago, you and I

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wouldn't be talking right [music] now.

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So, I asked him for one thing. Join me

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one time on the biggest online event of

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the decade to help as many people as

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humanly possible start a side hustle of

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their own.

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>> Here's what makes this moment different

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from [music] any in history. Starting

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something of your own used to mean

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risking everything. Your savings, your

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job, years of your life. AI just ended

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that. For the first time ever, you can

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start a side hustle without having to

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quit your job or learn a new skill. And

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I'm going to be honest with you [music]

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about why we care so much. I co-own a

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company called Wallop. I co-own a

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company called [music] ClickFunnels.

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They're the rails that millions of

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people build on, which means we don't

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make any real money unless you do. We

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only win when you win.

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>> Two generations, two side hustles, 20

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years [music] apart in one room for the

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first time. To put this within reach of

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everyone, millions are going to tune in

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broke or making millions. 18 or 65, I

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don't care who you are or [music] where

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you're starting from. Everyone needs a

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side hustle, and you owe it to yourself

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to start yours.

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>> [music]

Interactive Summary

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The video outlines a new movement aimed at encouraging people to start side hustles to escape the misery of traditional employment. The speaker highlights his collaboration with Russell Brunson, an expert in building successful businesses, to teach others how to launch their own side hustles. By leveraging AI, the speaker argues that starting a side hustle has become more accessible than ever, allowing people to pursue financial independence without risking their current jobs.