In the past 30 days, I 100x the number

of users on my app from zero users to

over 10,000 users signed up and using

the app. And I also went from zero

dollars of revenue to over $4,000 of

revenue in one month. And in this video,

I'm going to break down everything that

I did to achieve this really monumental

growth in my app. But before we even get

into me telling you exactly what I did,

just to make sure there's no haters in

the comments that are like, "Bro, this

is fake. Show us the proof." Let me show

you the proof first. The app that I'm

building is called Yorby, and it's a

social media marketing platform that has

two main goals right now, and that is to

help you find and get inspiration to

make viral marketing content to market

your business faster. And then we also

help you create viral marketing content

to market your business faster. So,

we're trying to make marketing content

inspo and creation a lot easier. And the

main premise of how it all works is that

number one, we have this viral content

database, which is a whole database of

different types of viral formats that

other businesses have used, strictly

what other businesses have used to

market their business on social media

and what's worked. And then from there,

you can actually remix these videos

within our content studio. For example,

let's say we see this video. And when

you click on the content studio button,

you're going to then be opened up into

our content studio right here. And from

here, you can remix this content to fit

whatever niche that your business is in.

This original video looks like some type

of health and wellness brand. But let's

say I want to remake this same exact

video with for a dating app, like a

fictional dating app right here. Then

you can just send this chat message and

then we use our AI. will then transform

this entire script to fit your niche,

your brand, whatever you're trying to

market, while still maintaining that

same original viral format and viral

soul that that video had. So that's the

main premise of our app. And in terms of

the growth right here, you can see that

we went from, let's see, January 1st,

what, zero, literally nothing on January

1st. And then we've steadily grown and

right now we have over 10,000 signed up

users. And then in terms of revenue, if

you look at the gross volume, you can

see that in the past four weeks, in the

past month, we have made over $4,000 of

revenue in the past month. And literally

before that there was literally nothing

going on. If you go over here, I'll do

the whole uh let's see all time. And you

can see right here, basically nothing

happened. And then in December, things

start to pick up. We started getting our

first couple of users and things just

started going crazy afterwards. So

that's all the proof. Let's actually get

into what exactly we did to achieve this

crazy growth. So the number one biggest

lever and honestly our only marketing

channel that we've really done in the

past 30 days is social media marketing

content. So, in terms of the different

marketing strategies that we tried to

achieve this exponential growth, really

the only thing that we've done is

organic social media marketing content.

Kind of like how Yorby, the app that I'm

building, is all about helping you find

and make really good, high performing

social media marketing content. We

literally use Yorby to help make the

videos that we created to market our app

on social media like Tik Tok and

Instagram. You know, something about

getting high on your own supply,

practicing what you preach. So, we can

confirm that Yorby works cuz it's

literally what we use to run our whole

marketing department. And also, to be

very clear, I am not the marketing

person. I'm the technical co-founder. I

do have a co-founder who goes by Mangm

Doug on social media. He is the main

business and growth guy. He has handled

the entire social media marketing

process. So, I am going to speak on

behalf of what he has done. But if you

guys are interested in hearing it

straight from the source, let me know

and I can get him on the channel and we

can do a joint video together or

something. Leave a comment down below if

you want a video like that. So, really

the biggest glove growth lever that we

have had is using AI generated social

media marketing content. Honestly, the

formats are pretty simple. It's what we

call a hook and demo format.

Essentially, in the very beginning, we

just created this like AI person where

they are like looking really excited in

the camera. I'll include video B-roll

right here so you can see it, but

basically they're looking like, "Oh my

god, what?" And then we present a very

juicy hook in the beginning. And that's

what we primarily have used Yori for.

Within Yorby, we dumped up all of the

knowledge that he has and I have about

making viral social media marketing

content. And we use it as our

brainstorming partner, our co-working

partner to help us brainstorm really

juicy, high performing hooks that's

trained on our entire database of

content. And then from there, from this

really juicy hook, we make sure this

hook presents some type of problems.

Like an example hook would be POV, you

finally understand why creators stopped

using chat GPT. It's like, wo, what? It

sparks curiosity in the user. And then

the following clip we insert after this

hook is a demo of the product that we're

building, which is Yorby. And this video

demo then shows the solution to that

initial problem we created and showed in

the hook. So that's why we call it a

hook and demo format. And that is

literally all that we did. And it's

honestly kind of crazy because going

into this, this was in the month of

December when this all happened. And

both my partner and I, we were both

traveling kind of just on holiday

vacation with our family, right? And we

accepted the fact that, hey, chances

that people are going to be in the

holidays and wanting to purchase product

probably pretty slim. We're not going to

be home at our home based on our laptops

all that often. So, let's just forget

about growth. Let's just be heads down

and focus on building a really good

product. And then come January in the

new year, that's when we can focus on

getting a lot of growth instead. And

that's what we originally agreed on. But

then kind of out of nowhere, my

co-founder is like, "Hey, I'm going to

start posting some content, get the

account warmed up and let's just see how

it goes." All right, sure. No worries.

Then out of nowhere, literally while we

are just abroad traveling, video goes

viral. Multiple videos go viral back to

back to back to back and next thing you

know, our app is exploding. Our database

is failing because it is way too weak

and small and not optimized to handle

over 10,000 users. It was only built to

handle like 20 users and it was just so

stressful. But it was a good type of

problem to have. And honestly, that's a

whole another video topic on its own

about how to scale the app and all the

pain and the headaches that we went

through. But a lot of juicy stuff there.

I will talk about that in a follow-up

video. And if you want to see that

video, make sure to subscribe to the

channel cuz then you'll get alerted when

that video comes out. When my app

unexpectedly grew from zero to 10,000

users in 30 days, one of the most

critical things I did immediately was

gather everybody's contact information

like their email. Even though the growth

was so rapid, I knew that email

marketing is one of the best ways of

marketing and communicating with your

users. So although I wasn't doing any

active email marketing at the time, I

still made sure to capture the email

information on signup so I can use it

later on. And there are so many

different email marketing providers out

there, but the one that I find myself

coming back to year-over-year is called

Brevo, which also happens to be the

sponsor of today's video. What I liked

in particular about Brevo is the fact

that they have great developer support,

which makes it really easy to capture

user information and contact them later

on. But they also have a really nice

graphical interface to create email

marketing campaigns and to just manage

your users in general. Don't get me

wrong, I love being code. I love in

terminal, but we made graphical user

interfaces for a reason. They also have

the ability to create email flows and

various marketing automations, as well

as contacting your users via SMS and

WhatsApp. And now that the [music]

growth has settled out a little bit, I'm

finally finding some time to use Brevo

and start my email marketing campaigns

to get more users to convert [music] and

use my tool. I personally am a big fan

of their pricing model as well because

unlike a lot of other email providers

out there that charge you based on how

many contacts you're managing, Brevo

primarily charges you based on how many

emails you're actually sending, which

makes way more sense. If you're looking

for an email and marketing solution

that's easier for both developers and

non-developers, then definitely check

out Brevo right here using this link.

And once again, thanks to Brevo for

sponsoring this segment of the video.

And that AI video format is literally

all that we did. It's one of those

things where when you find something

that works, you just got to double and

triple down on it. And that is exactly

what we have been doing up until this

point. But while doing that, while we

have been doubling down on this proven

format that we know works, this AI hook

and demo format, we also wanted to test

out human content as well. And we

started hiring other human UGC creators

to literally just recreate the same

exact video that we created with AI or

make their own types of videos as well.

And I know something you might be

wondering is, wait, if AI content's

already working, why are you bothering

hiring humans to make the same content

as well? That's a really good question

and the honest answer to it all is the

fact that hiring humans versus just

making the AI content yourself. It's all

about leveraging time versus money.

Because yes, AI content, we could

theoretically just do it all of

ourselves, but it takes a lot of time to

make that content, believe it or not.

And when you're just hiring somebody

else to do it, you're hiring this like

real human creator to make that content.

We were just leveraging our newfound

revenue and money that we were making

from Yorby and paying essentially other

marketers to help us grow our app. But

the thing is with any type of social

media content that you post to market

your app, it's really more of like a

venture capital play. It's really one of

those businesses where like if you get

10 people to make content, 10 different

accounts to post content to market your

product, you're going to most likely

nine out of 10 of those accounts are

probably going to fail or not do all

that well. But then that one account out

of the 10 is going to be one outstanding

winner that's going to drive like the

vast majority of your growth for your

business because that one account just

continuously gets picked up by the

algorithm and will push your product out

to other people. So that's why we still

hired humans even though we did know

that the AI content did work. And at the

end of the day when we internally

discuss the idea of AI content versus

human content, what's the future?

Honestly, for us, it really doesn't

matter. And I think that's what the

algorithm will say as well. The

algorithm does not care how the content

was made. Did you make it? Did you pay

someone else to make it? Did you use AI

to make it? They don't care. I think all

that they care about is is the content

good or is the content spam. And then if

the algorithm detects that the content

is really spammy and lowv value content,

they're not going to push it out no

matter what. At the end of the day, I

would not stress out too much about, oh

my god, should I do AI content, human

content? What's the future? Do it all,

do one, doesn't matter. Just you just

need to focus on making good content or

what the algorithm deems as good

content. So, posting short form social

media marketing videos definitely

accounted for probably over 80% of our

growth. And the other 20% of our growth

has largely been through LinkedIn. Once

again, this is not me. This is my

partner, my co-founder. He's the one

that does the whole LinkedIn stuff. But

really, I think what LinkedIn does is

really targeting kind of a different

customer base. Whereas with social

media, I think we've been getting a lot

of solo plans, like solo players, like

solo creators who want to do this all.

We also offer a team plan that lets

users add up to 10 different team

members into their team to collaborate

with one another. And I believe if I had

to take a guess and just from really

short anecdotes here and there, LinkedIn

has been a better marketing avenue to

hit those team-based people as well. So,

while LinkedIn is definitely

significantly less conversionoriented

compared to posting on Tik Tok or

Instagram, we still think it's really

important because it really targets and

attracts a fundamentally different type

of audience to come over to us.

Potentially, more enterprise clients,

more team-based clients, bigger teams

that have longer sales cycles. So, right

now, we haven't had nearly as many sales

on due to LinkedIn compared to Tik Tok

and Instagram, but it's still a platform

we want to continue to invest in because

we think it's going to pay a lot of

dividends in the future. So, that is

basically how we achieved all the growth

on our app. Now, in terms of future

plans on what we plan to continue to do

moving forward is number one, we still

plan to go hard on posting a lot of

short form marketing content, Tik Tok

and Instagram, make more accounts, hire

more people, AI content and human

content, everything. And what's really

interesting is the fact that we've

noticed with going viral on Tik Tok and

Instagram, we have gotten so much

inbound and interest from other

creators, like other UGC creators that

want to make videos on our behalf. So,

it almost has solved that sourcing

problem for us. We're not finding

ourselves having to reach out to other

people to convince them and asking them

to make content for us. We're getting a

lot of inbound. So, that's actually been

a really pleasant surprise. We're still

really strong believers in short form

videos on Tik Tok, Instagram, and like

YouTube shorts as well to being a strong

growth lever for us moving forward. But

other things that we do maybe

potentially play with in the future in

the near future is paid ads. Obviously,

everyone knows what paid ads are. We'll

probably more interested in going on

meta paid ads than Google search paid

ads. We'll see. But right now, my

co-founder and I, both of our plates are

so full, it's going to be hard for

either one of us to do it. So, if we

were to do this, we would probably hire

an agency or someone to work with to run

our paid ads for us. But that is still

like second tier in priority, whereas

still just going hard on organic social

media marketing content on Tik Tok and

Instagram is still the number one

priority. The third tier thing that we

are interested in is SEO, search engine

optimization. That one really early

stages. We have a potential SEO strategy

we have in mind, but it's still way too

early. We haven't done the work at all

for it, but it's something we do want to

tackle, especially as we do our product

development. And with this whole SEO

strategy, I think that's going to be

something that I'm going to lead a

little bit more on because I think with

SEO, you can do stuff like programmatic

search engine optimization or just

clever search engine optimization tricks

and websites that you build with like a

coding background. So, that's kind of

where I think I will probably come in

using my coding background, my

programming background as marketing.

But, we'll see. That's a little bit

further out in our timeline just because

we have a lot of other things we want to

build. Those are our future plans for

how we continue to plan to grow our appe

in the meantime. But that is all I got

for today. That is everything that we've

done to 100x ourr users on our app in

the past 30 days. And it has been a

crazy crazy 30 days. Very very exciting.

And hopefully in the next coming weeks I

can make more videos and we have more

exciting landmarks that I can share with

you. And if you are interested in that

type of content, once again make sure to

hit that subscribe button so you get

alerted whenever those videos comes out.

That's all I got for today. Thanks for

watching. I'll see you in the next one.

Peace.