Wall Street is slow. They're really

slow. And they're afraid. They want to

wait until the change shows up in a

transactional data set. So, when you're

spending money at the store, like a week

or two later, they're seeing what you're

spending money on. And so, that's how

they're getting ahead of the retail

trader. But, what do you do before you

buy something? You talk about it. You

talk about what you love, what you hate,

where you're eating, where you're going

on vacation. You're talking about the

thing you want to buy weeks before you

buy it. So, ground zero for human

behavior is in our speech. It's in our

conversations. It's in our connectivity

with each other. So, the gold for

investors is reading comments on videos.

Okay? That is the place where you can

see the world change in real time. Wall

Street's not going to trust that data

because it's noisy, it's highly

interpretable, and it's not historically

correlated to anything real.