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Why You Don't Matter Anymore ........... (Economically Speaking)

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Why You Don't Matter Anymore ........... (Economically Speaking)

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188 segments

0:00

Late last week, the US shocked economists with  a report that contained results they were not  

0:04

really expecting. The economy had grown at  a shocking 3.8% pace in the second quarter,  

0:10

seemingly putting to rest all the concerns that  the nayers had about a softening job market,  

0:14

trade wars, the cost of living, skyrocketing  defaults, declining labor force participation,  

0:18

sectorwide crises, and slowing productivity.  Sounds great, right? Well, as you might have  

0:24

already guessed, there is a lot to unpack from  these numbers. GDP isn't a flawless measure even  

0:30

in normal times. And I'm sure you have probably  noticed there is a lot going on at the moment.  

0:36

But if you do what nobody else wants to do and  actually read the data behind these figures,  

0:41

it tells three very interesting stories that  challenges a lot of assumptions that we have about  

0:45

how our economy should work. This goes well beyond  just simply growing inequality. That's not exactly  

0:51

shocking news anymore. But if you are looking  for a sign of just how healthy and balanced the  

0:56

current market is, a new report has revealed that  there are now more private equity firms in America  

1:01

than there are McDonald's. And the reason is very  simple. If all of these numbers needed a headline,  

1:06

it would probably be you don't matter anymore.  Economically speaking, of course. GDP report  

1:12

showing that the US economy expanded at 3.8%  surpassing the forecast growth of 3.3%. 36%  

1:19

of consumers say they've had trouble paying in  just the last week. So that is up 25%. Compared  

1:24

to the same time period a year ago. So you have  to go to your landlord and say, "I don't know how  

1:28

I'm going to pay you." I've never had to do that.  Trillions of dollars are pouring into the United  

1:33

States for investment purposes. The US economy  grew faster than expected between April and June.

1:41

So yeah, that wasn't a typo. There are now 19,000  private equity funds in the US and only 14,000  

1:48

McDonald's locations. The statistic was originally  highlighted by Alisa Wood, a partner at one of the  

1:53

biggest private equity firms in the world. Ironies  aside though, the reason this is happening is  

1:57

because there is just more opportunity in serving  investment products to a few thousand ultra- high  

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net worth individuals and institutions than there  is in serving burgers to millions of everyday  

2:06

Americans. As an economic participant, you really  only have three jobs as far as these numbers are  

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concerned. You can work, you can invest, and you  can consume. So do keep this in mind as we jump  

2:17

into the numbers because there are really three  big problems with a lot of our assumptions. The  

2:22

first problem is what this impressive economic  growth figure is actually based on. GDP is  

2:27

normally calculated by summing together household  consumption, investment, government spending,  

2:32

and exports and then subtracting total imports.  When the Bureau of Economic Analysis says that  

2:36

the economy is growing at 3.8%, 8%. They do this  calculation for a quarter, compare the difference  

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to last quarter, and then multiply it by four to  get an annualized figure. If you are so inclined,  

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they publish the individual breakdowns of all  of these numbers. And if you did look closely  

2:50

at the most recent report, there is one number  buried deep in the data that really puts this  

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promising headline into perspective. In Q1 of this  year, imports into America spiked by over 38% from  

3:01

the quarter before. This was mostly because big  retailers wanted to stock up on inventory before  

3:06

tariffs took effect so they could remain cost  competitive for a few more months. But in Q2,  

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after they had already filled all of their  warehouses, they didn't need to bring in more  

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inventory from overseas. So imports dropped by  over 29%. Now remember, when the economists do  

3:20

their calculations, they subtract imports. So on  paper, a crash in import volume is actually good  

3:26

for GDP numbers. In reality though, international  trade swinging this wildly over 6 months in the  

3:32

biggest economy in the world is not great. But it  gets worse. Within the same report, it is noted  

3:39

that this large drop in imports actually bolstered  GDP by over 5%. What this means in plain English  

3:44

is that if we ignored the wild swings in import  volumes, GDP would have actually shrunk by 1.2%  

3:49

at an annualized rate. Now, as a small little  side note, two consecutive quarters of negative  

3:54

GDP growth. I'm sure the comment section can  tell you what that's an indication of. Now,  

3:59

you might think a little glitch in the reporting  process still shouldn't have this much of an  

4:03

impact on the performance of the entire economy,  right? And you would be absolutely correct. Over  

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2/3 of the American economy depends on just this  part here. Personal consumption now accounts for  

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68% of all of our economic activity, well above  most other advanced economies, which is clearly  

4:21

not ideal. But it has given us two pieces of false  confidence. The first is that since so much of the  

4:27

economy relies on consumer spending, we can't let  those consumers fall too far or else there will be  

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nobody left to sell stuff to. Right? Wrong. I have  mentioned this statistic before. But for those who  

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haven't heard it, 50% of all consumer spending is  now done by just the top 10% of households. Now,  

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that's a scary statistic by itself. But what  it doesn't mention is that the bottom 60% of  

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households now collectively account for less than  20% of the spending. And a growing share of that  

4:54

is being supported by risky consumer debt. The  companies that have been performing best over  

4:58

the last 5 years have been in industries catering  to wealthy consumers or to investor hype. Ferrari  

5:04

is now worth twice as much as Honda. And even  Walmart is changing its business model to cater  

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to more upmarket shoppers. More than 200 million  people could drastically cut their spending  

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tomorrow. And the total drop in economic activity  could be covered over by increased spending on  

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things like AI. In fact, it's kind of already  happening. Personal consumption contributed  

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less to economic growth than data center  construction in the last reported quarter,  

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and a majority of that consumption was  done by just 10% of households. Anyway,  

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Steve Iceman of Big Short Fame did an extended  interview on this a few days ago, and it goes  

5:36

into depth on a lot of the specifics, so I will  leave a link to that down below. But in brief,  

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this is more than just regular old inequality.  Today, we have something arguably worse.  

5:47

Indifference. The lords of old at least needed  their surfs to keep their empire operating. Today,  

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not so much. As far as the economy is concerned,  your ability to be a good little consumer is  

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just a rounding error. And that leaves only your  ability to work and your ability to invest. So,  

6:04

it's time to learn how money works to find out  why you don't matter anymore to the economy.  

6:10

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workflow using the link in the description.  One important detail about your relationship  

7:16

with the economy is that yeah, sure, your success  might not mean that much to the economy anymore.  

7:22

But the success of the economy also doesn't mean  that much to you anymore. Over the last 40 years,  

7:27

personal productivity has doubled, even accounting  for inflation. That means the average American is  

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now producing twice as much as they were 40 years  ago. And this has given even average people access  

7:37

to comforts, conveniences, and experiences that  they just wouldn't have had back then. And yet,  

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when asked, slightly more than half of you  that responded still said you would prefer  

7:46

to live back then. So, we are all remembering  history through rose tinted glasses. Or, has this  

7:51

doubling of economic output actually been totally  irrelevant to average people? Well, as you might  

7:56

have guessed, our per capita production doubled,  but incomes did not. Adjusted for inflation,  

8:01

median wages have increased by just 20% over  the last 40 years, which is not great. But it's  

8:07

still not nothing. The median isn't skewed by  the uber rich like the average is. And that's  

8:12

20% after inflation. So, we should theoretically  be 20% better off. And we are, but only in areas  

8:19

that don't really matter. Travel, technology, on  demand services, clothing, furnishes, and even  

8:24

food are all much more accessible today than they  were back then by a pretty wide margin. However,  

8:30

more essential items like housing, education, and  healthcare have become far more expensive. So,  

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while you can in theory buy more stuff today  with a perfectly middle-of the road income,  

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it's not exactly the stuff that you need to build  a comfortable life. The things that we wanted  

8:44

became cheaper, but the things that we needed fell  out of reach. Which means for a lot of people,  

8:48

their strongest tangible connection to economic  prosperity is the car they are paying off over  

8:53

the next 84 months. But there is one much bigger  factor which is a lot harder to capture with these  

8:58

numbers. And it's how people have earned that  money. Your consumption may not matter to the  

9:03

overall economy, but the overall economy hasn't  made it easy to consume the things you want. But  

9:07

something that has lost its relevance even faster  is the work we are doing. 40 years ago, most jobs  

9:13

garnered far more respect from both employers and  employees. Most workers in skilled or semi-skilled  

9:19

professions stayed with their employers for a long  time, and laying off staff or getting fired was  

9:23

a massive deal. Today, losing your job at some  point is the expectation. A lot of young workers  

9:29

treat it almost like a joke to make content out  of. Although, this could be some kind of brain  

9:33

coping mechanism that I don't fully understand.  Anyway, modern technologies have made a lot of  

9:38

jobs far more productive, but they have also  made them far more userfriendly. As an example,  

9:43

a few decades ago, most large offices would  have a small army of semi-skilled secretaries  

9:48

to put together presentations and information  for reports. Something like making a graph in  

9:52

the prescribed corporate style would take a lot  of time, but also take some level of training to  

9:57

learn. Today, the company can just have an Excel  template, and as long as someone can copy and  

10:01

paste two rows of data, they can do what used to  be hours of work. Bank managers used to be highly  

10:06

respected professionals with a deep understanding  of business finances, their local economy,  

10:10

and their extensive list of clients. Replacing  one of these guys could take a full year of direct  

10:15

mentoring. Today, bank managers are glorified  loan salesmen because credit reports in extensive  

10:20

electronic databases have taken the skill out of  their jobs. Travel agents, junior analysts, stock  

10:25

brokers, and an array of other jobs all mostly  followed the same trend. These people became far  

10:31

more productive, but also far easier to replace.  User-friendly and standardized technologies meant  

10:36

most people could get up to speed with a job  within a week or two as long as they knew how to  

10:41

use a suite of software. The promise or threat  of AI, depending on who is asking, is that it  

10:46

could render your ability to work completely  obsolete. But even if it simply continues this  

10:50

trend of standardizing roles, it will ultimately  make workers more of a commodity that could be  

10:54

easily traded around an open market. Again, this  raises the argument that if nobody can find a job  

10:59

anymore, then there will be nobody left to buy all  of the stuff that companies are making. But once  

11:04

more, this is simply not true. Profit motivated  companies aren't going to hand over their  

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valuable resources for nothing in return. For  normal people, what they typically exchange for  

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those goods and services is the hours in their day  through something like a job, a contract, or maybe  

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even working in their own business. But if these  working hours are no longer valued by the market,  

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then over time, companies are just going to start  selling their products to people who can get their  

11:26

money through their investments. Kind of like what  is happening right now. In some tragic irony, this  

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trend has gone so far that even multi-millionaires  are being pushed out of coveted goods and services  

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by billionaires with more purchasing power. I  appreciate that cuz people don't think about the  

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millionaires, right? Like we get lumped in with  the billionaires, but the millionaires really have  

11:45

it rough. Why are you guys saying [ __ ] you?  All right, so your consumption and your labor  

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might not matter to the economy, but what about  your ability to invest? It sounds like things  

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are pretty sweet for those guys, right? Well,  yes, except for the fact that investments into  

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productive capital, like all of the technology  that's making you really easy to replace,  

12:03

is even more consolidated than consumption and  income. Increased high-interest consumer debt also  

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makes a lot of investing done by everybody else  counterproductive. According to data from the Fed,  

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the top 10% of households own more than 93% of  corporate equities in America. But those same  

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households only account for 5.4% of non-mortgage  consumer debt. It's great that more people are  

12:23

getting into the market, but if you are paying off  a 20% APR car loan and putting $500 a month into  

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Robin Hood, you are not an investor. You are just  really bad at allocating capital. Now, what all  

12:34

of this means is that most economic participants  don't really participate in their own economy. In  

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the past, when average people struggled, the  economy struggled and wealthy people riding  

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on that economy struggled, too. Today, we could  very well be in a situation where the majority  

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make up such an insignificant share of market  activity that even severe problems for them can  

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be effectively drowned out by the party being had  by a very small handful of people. Now, as far as  

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social cohesion is concerned, this isn't great.  But for the economy, it gets worse. We could see  

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a situation where unemployment rises dramatically,  but the economy continues to grow because all of  

13:08

those laid-off people didn't contribute much to  overall consumption or investment. In that case,  

13:13

taking action like lowering interest rates or  giving out stimulus to help the unemployed would  

13:17

risk further inflating already overinflated asset  markets that didn't feel the pain to begin with,  

13:21

which would only make this problem even worse.  Even the Fed essentially admitted that it was  

13:26

increasingly hard to enact policy that would  help ordinary workers without helping out wealthy  

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asset owners even more. But it gets worse. Average  people might not have that much skin in the stock  

13:36

market game, but the 10% that are doing all of the  spending do. The reason they are spending so much  

13:42

in keeping entire industries alive is because they  feel wealthy thanks to their booming portfolios.  

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If these asset markets falter, there is not going  to be much left to prop everything up. And to use  

13:51

a technical term, we are going to be absolutely  [ __ ] Now, this is normally the point where I  

13:55

would say to put away the tinfoil hat because  this is all the result of broken incentive  

13:59

structures and flaccid regulations rather than  some kind of deeper conspiracy. But the reality  

14:04

is this all sounds very familiar. In 2006, a  series of reports were leaked from Cityroup's  

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asset management team dealing specifically with  ultra- high netw worth clients. In these reports,  

14:15

they described a platonomy, a combination of  plutoaucracy and economy where economic growth is  

14:20

powered by and largely consumed by a wealthy few.  In a platonomy, there is no such animal as the US  

14:26

consumer or the UK consumer or indeed the Russian  consumer. There are rich consumers, few in number,  

14:31

but disproportionate in the gigantic income and  consumption they take. The rest are the non-rich,  

14:36

the multitudinist many, but only accounting for  surprisingly small bites of the national pie. Now,  

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the actual intention of this report was  to encourage Croup's wealthy clientele to  

14:44

invest in companies that catered exclusively  to other wealthy clientele because the analyst  

14:49

predicted that they would eventually be the  only ones worth selling stuff to. And remember,  

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this report was published way back in 2005. Now,  City has tried really hard to scrape this report  

14:59

off the internet, so I am going to go ahead and  leave a link to it below. It's a dense investment.  

15:04

thesis, but also genuinely very scary. Now, of  course, there is still one way that you matter in  

15:09

the economy, and this report covered that as well.  Whilst the rich are getting a greater share of the  

15:14

wealth and the poor a lesser share, political  infranchisement remains as was one person,  

15:19

one vote. In plain English, the biggest risk  to their clients was that votes were somewhat  

15:24

evenly distributed. Fortunately for them,  we are really bad at spending them wisely.  

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Go and watch this video next to see just the  latest example of people clearly voting against  

15:33

their own best interests. And don't forget to like  and subscribe to keep on learning how money works.

Interactive Summary

Ask follow-up questions or revisit key timestamps.

The US economy grew at a surprising 3.8% in the second quarter, defying concerns about the job market, trade wars, and inflation. However, a deeper look at the data reveals a more complex picture. The GDP growth was significantly boosted by a drop in imports, which are subtracted in GDP calculations. Without this import fluctuation, the economy would have actually shrunk. Furthermore, consumer spending, which accounts for 68% of economic activity, is heavily reliant on the top 10% of households. The bottom 60% now represent less than 20% of spending, often supported by risky debt. This indicates a shift towards an economy driven by and for a wealthy few, a concept termed 'platonomy' by Citibank analysts years ago. The report also highlights that while productivity has doubled over the last 40 years, median wages have only increased by 20% after inflation, with essential goods like housing and healthcare becoming significantly more expensive. The value of labor has diminished, with jobs becoming more standardized and easier to replace, a trend that AI is expected to accelerate. Investment is also highly concentrated, with the top 10% of households owning over 93% of corporate equities. This divergence means that severe economic problems for the majority may be drowned out by the spending of a small elite, complicating economic policy responses.

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