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Rules For Deep Work — Updated for 2026 | Cal Newport

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Rules For Deep Work — Updated for 2026 | Cal Newport

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1890 segments

0:00

10 years ago, I published a book titled

0:03

Deep Work. It argued that the ability to

0:06

focus without distraction, the activity

0:08

that I call deep work, was becoming

0:10

increasingly valuable at exactly the

0:13

same time that it was becoming

0:15

increasingly rare due to distracting

0:18

digital technologies like email and

0:20

social media. Now the conclusion of my

0:22

book is that this presents a huge

0:24

opportunity. If you are one of the few

0:26

individuals or organizations to

0:28

prioritize depth, you will enjoy a big

0:32

competitive advantage. Now, here's the

0:34

thing. This book hit a nerve, became a

0:36

bit of a a word of mouth sensation. It

0:38

sold now more than 2 million copies in

0:41

over 45 languages, and that number is

0:43

still going up. Uh Jesse, earlier this

0:45

month, we sold the new language rights

0:46

for the Sinhala translation.

0:50

Nice.

0:50

>> That's of course the language spoken by

0:51

the Sinhalles people of Sri Lanka.

0:53

There's more language out there than you

0:54

might guess. Anyways, this is all great,

0:57

but this book is now a decade old, which

1:00

motivates a natural follow-up question.

1:03

Do its ideas still hold in 2026.

1:08

This is what we're going to explore

1:10

today. So, I brought my first edition

1:12

copy of the book with me. I'm going to

1:13

crack it open. We're going to reread its

1:16

core ideas. I'm going to point out what

1:18

remains true and what requires

1:21

updates. Spoiler alert, I have a lot of

1:24

new ideas to add. So, if you felt like

1:27

you've been drowning in distractions and

1:29

are unsure if there's any hope for

1:31

escaping, then this episode is for you.

1:35

As always, I'm Cal Newport and this is

1:39

Deep Questions, the show for people

1:41

seeking depth in a distracted world. and

1:44

we'll get started right after the music.

1:53

All right, so here's the game plan. Uh

1:54

the book Deep Work is divided into two

1:56

parts. The first part makes my case for

1:58

why depth is valuable and the second

2:00

part offers four rules for getting

2:03

better at depth in your professional

2:05

life. So it's the second part that we

2:07

are going to revisit. Uh I want to go

2:09

through each of those four rules from

2:11

the original book one by one. I'll

2:13

summarize the 2016 advice and then

2:15

answer the question, what would I change

2:17

if I was rewriting that chapter today in

2:20

2026? All right, so let's get started

2:23

with the first of the four rules from

2:24

deep work, which is work deeply. Now I

2:29

open that chapter by discussing my

2:31

friend David Dwayne's concept for the

2:34

udeimmonium machine which was a

2:36

theoretical plan for an office that was

2:39

centered on deep work as a primary

2:43

activity. Now he described it as a a

2:45

one-story rectangular building where

2:48

each of the rooms is connected to the

2:50

other. There's no exterior hallway. You

2:52

have to go from one room to the next.

2:54

And he said the first room when you

2:55

enter the building is the gallery where

2:57

you're exposed to interesting examples

2:59

of work that other people have done. You

3:01

get your creative juices flowing. You

3:02

feel a little bit competitive. The next

3:04

room you would proceed into would be the

3:06

salon. He said there'd be couches and

3:08

coffees and Wi-Fi. It was a place to

3:10

like talk with people and brood and

3:12

think and brainstorm. Uh if you

3:14

continued into the unimon machine plan,

3:16

you get to the office space. Now we have

3:18

cubicles and conference rooms and white

3:20

spa whiteboards. You're sort of just

3:21

like doing the shallow work of work. And

3:23

then finally, if you kept moving into

3:25

the building, you would get to what he

3:26

called the deep work chambers, which he

3:28

described as being 6x10 rooms protected

3:30

by soundproof walls, and that's where

3:32

the real uninterrupted focus would

3:35

happen. So, I I tell the story of this

3:37

sort of theoretical plan for this

3:38

building to open the chapter.

3:40

Interesting point, Jesse. I noticed on

3:42

this reread a mistake that no one has

3:45

flagged before.

3:46

>> What do we got? At the beginning of

3:47

explaining the udeimmonia machine, I say

3:49

Dwayne's plan calls for five rooms in

3:52

sequence. And then I go on to to

3:54

describe four rooms. I cut one of the

3:57

rooms out. And I don't remember which

3:59

one it was, but I I I think there was

4:02

David's going to correct me. He listens

4:03

to the show. Um, I think there was like

4:06

an antichamber

4:07

to the deep work chambers where like you

4:09

took a shower like you a faced yourself

4:11

like prepare your mind for deep work

4:13

andor there might have been a room

4:14

outside of the deep work chambers where

4:16

you would like reintegrate out of like

4:18

deep work mode. I think there was an

4:19

extra room like that that I cut out. No

4:22

one's no one's noticed that. Uh, there

4:24

you go. I noticed it. Anyways, um,

4:27

here's what I then wrote. Let me quote

4:29

from the book. In an ideal world, one in

4:32

which the true value of deep work is

4:33

accepted and celebrated, we'd all have

4:36

access to something like the udemonia

4:38

machine. Perhaps not David Dwayne's

4:40

exact design, but more generally

4:42

speaking, a work environment and culture

4:44

designed to help us extract as much

4:46

value as possible from our brains.

4:49

Unfortunately, this vision is far from

4:51

our current reality. We instead find

4:52

ourselves in a distracting open offices

4:54

where inboxes cannot be neglected and

4:56

meetings are incessant. a settings where

4:59

colleagues would rather you respond

5:00

quickly to their latest email than

5:02

produce the best possible results. All

5:04

right. And then I I said this is the

5:05

goal for this chapter is to simulate the

5:08

effects of David Dwayne's theoretical

5:11

udeimot machine in your actual concrete

5:14

real life. And I go on to give a bunch

5:15

of advice for how to put in place

5:16

rituals and routines to make deep work a

5:18

protected regular part of your

5:21

professional life. All right. So that is

5:24

what I did in the work deeply chapter of

5:27

deep work. What would I change or add in

5:30

2026?

5:32

Well, there's two major ideas that uh

5:35

are relevant to exactly this question

5:38

that have emerged in recent years of my

5:40

work. And I if I was rewriting this

5:42

chapter today, I would add both of these

5:43

two ideas. The first of these ideas is

5:45

the notion of hybrid attention, a hybrid

5:47

attention model of working. Uh I first

5:51

introduced this in an article I wrote

5:53

for the Atlantic two years ago. And here

5:56

was the idea.

5:58

You have a hybrid schedule at your

6:00

office, meaning some days are in the

6:02

office and some days are remote. Okay?

6:05

You synchronize it so that the remote

6:07

days, most people are doing the remote

6:09

days on the same day. So that way um we

6:11

have synchronization of when that's

6:12

happening. And then, and this is the key

6:14

part of the hybrid attention model, and

6:16

I'm going to read this from my Atlantic

6:17

article verbatim here, declare that the

6:20

day spent working remotely will be

6:22

dedicated completely to actual

6:24

uninterrupted work. No meetings, no

6:27

email, and no chat. Each team should

6:29

follow the same schedule, saving

6:30

conversations about work for when

6:32

everyone is in the office together.

6:34

Right? So the idea is deep work days at

6:38

home, shallow work days, meetings,

6:40

conversations, office collaboration at

6:43

the office. All right, let me go on and

6:44

give my rationale. Again, I'm reading

6:46

here from my Atlantic article. Given

6:49

multiple days each week to do nothing

6:51

but make progress on tasks, you'll more

6:53

easily contain your backlog of

6:55

commitments. This model should also

6:57

reduce the total number of incoming

6:58

tasks you're asked to handle, as the

7:00

days without email or meetings are days

7:01

in which your colleagues can't ask you

7:03

to do more things. With less new work

7:04

coming in and completed work going out

7:06

faster, you'll be more efficient and

7:08

less overwhelmed. The ability to take

7:11

breaks from the digital whirlwind will

7:13

also make life more bearable regardless

7:15

of its effect on your productivity. So,

7:17

I think this is a fantastic idea that

7:19

can now be implemented at the team or

7:21

office level that really would help you

7:23

take advantage of the advantages of deep

7:25

work in a simple to describe, implement,

7:29

and maintain plan. It's just when you're

7:30

at home, I don't want to hear from you.

7:32

when you're in the office, you can tell

7:34

me all that stuff you got done when

7:36

you're at home. And that's when we could

7:37

have meetings and emails. People would

7:38

adjust quickly. You're never more than

7:39

one day away from being able to talk to

7:41

someone. I think the rate at which high

7:43

quality work would be completed in this

7:44

model would be significantly uh larger.

7:48

And it's much easier than having to

7:49

negotiate each individual norm or habit

7:52

or system or rule that's distracting

7:53

people throughout the day. It's one rule

7:56

that would immediately give you some

7:57

pretty big deep work related benefits.

8:00

The second big idea, and this is

8:02

something I've been talking about really

8:03

just in the last year, that I would add

8:04

to a 2026 version of this chapter, is

8:07

the idea of having clear rules for how

8:09

you use and don't use AI to help make

8:11

sure that these tools are not

8:13

accidentally completely destabilizing

8:15

your your ability to go deep. Here is

8:18

one example of an AI rule that I've been

8:20

promoting uh really two different things

8:23

I did in March. So, a a New York Times

8:25

article I had last week, which we'll

8:27

talk about in the final segment and in a

8:29

Chronicle of Higher Education interview

8:31

I did, I propose a rule in the work

8:34

environment. Don't let AI write for you.

8:38

Write your own emails, write your own

8:40

memos, write your own reports, create

8:41

your own slides, make them concise and

8:44

informative.

8:46

Grappling with the blank screen to

8:48

produce something that's clear

8:51

uh and informative

8:54

taxes your brain in a way that gives you

8:56

a better grasp over the material that

8:59

you're dealing with and produces much

9:01

better results.

9:03

Yes, you can take a lot of strain off

9:05

your brain by letting Chat GPT create

9:09

drafts and kind of edit the drafts or go

9:10

back and forth with it or have it write

9:12

it all together, but now you're missing

9:15

out on that key cognitive strain that

9:17

keeps your brain really locked in on

9:19

what your business is doing, which

9:20

allows you to actually be better at your

9:22

job. Um, it also avoids what's known in

9:25

the literature now as work slop, which

9:28

is that written products produced with

9:30

heavy use of AI might feel more

9:31

efficient for the writer, but are often

9:33

way less useful for the recipients. And

9:35

the total amount of work required to

9:36

actually get to an actual highv value

9:38

outcome is reduced. Now, that's just one

9:41

rule among many that probably has many

9:43

exceptions that you could add on to it.

9:44

But the bigger point here is AI is

9:46

emerging as the biggest threat to deep

9:50

work

9:51

that we've seen probably since Slack.

9:53

And that is a big deal because unless AI

9:56

can take over your job entirely, in

9:58

which case we're all screwed. To have it

10:00

kind of come in here and make deep work

10:02

harder and take lop off more of the peak

10:04

strain of the deep work stuff you do, is

10:06

just going to make you dumber and make

10:08

the total output coming out of your

10:10

team, company, or individual much worse.

10:11

So you need some sort of AI rules that

10:14

push these tools, at least right now,

10:16

much more towards automating the shallow

10:18

than trying to make the deep easier. Be

10:20

very worried about any use of AI that's

10:22

primarily just trying to make deep work

10:24

feel like it's less of a cognitive

10:26

strain. There be dragons in the

10:28

knowledge sector. Uh it's like using

10:30

polies to help you do pull-ups in

10:32

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10:34

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All right, let's get back to the show.

13:26

Rule number two from the book Deep Work

13:29

was titled Embrace Boredom.

13:33

This chapter was about the need to train

13:35

your brain to get better at focusing.

13:39

Don't just assume you're very good at

13:41

concentrating without distraction. And

13:42

it's actually a skill you have to

13:43

practice. Now, I open this chapter on

13:46

the story of Adam Marlin, who's an

13:48

Orthodox Jew with three Ivy League

13:49

degrees, who in his 20s started

13:51

practicing uh shara, sorry, I said the

13:55

Hebrew wrong, which is where you you

13:57

study either Torah or Talamid with a

13:58

partner. So, you you sit like at the

14:00

same desk and you're going back and

14:02

forth trying to uh do interpretations,

14:05

debate, and argue. It's intellectually

14:07

very intense. There's actually right

14:08

about that later in deep work. I call it

14:10

the whiteboard effect. It's true for

14:12

like many intellectual fields. When

14:13

you're doing something synchronously

14:14

with someone else, you get a lot more

14:17

depth of focus out of it because you

14:18

have to maintain your conver your focus

14:20

in order to keep up with the other

14:21

person and they push you on the edges.

14:23

So, actually working with a partner can

14:25

be really mentally straining in a good

14:28

way. Now, Marlin reports how he had

14:30

thought of himself, he had all these Ivy

14:32

League degrees when he began the

14:34

practice of Heruta. He thought of

14:35

himself as a smart person. But when he

14:38

began working with these people who had

14:40

been doing this uh other you know

14:42

members of the shul who had been doing

14:43

this since uh you know for years he said

14:46

and I quote they could run intellectual

14:49

circles around him and that's when he

14:51

realized they're smart in the sense of

14:53

like I know a lot of stuff and then

14:55

they're smart in the sense of I can

14:57

apply my mental horsepower with

14:59

incredible focus and that he was missing

15:01

on that part. So he got really into the

15:03

study. He would do it every day 6:30 in

15:05

the morning because you would do it

15:06

before work. And he re recognized that

15:09

over time he started to see a difference

15:11

in his ability to do cognitive efforts

15:14

in his job beyond this particular

15:17

practice. Let me uh read you a passage

15:19

from this chapter here. After a while,

15:21

Marlin began to notice positive changes

15:23

in his own ability to think deeply. I've

15:26

recently been making more highly

15:28

creative insights in my business life,

15:29

he told me. I'm convinced it's related

15:31

to that daily mental practice. This

15:33

consistent strain has built my mental

15:36

muscles over years and years. This was

15:37

not the goal when I started, but it is

15:40

the effect. And then I go on in that

15:42

chapter to give a lot of other advice

15:43

for how you might train your brain, such

15:45

as the idea of you should think of

15:47

yourself as taking breaks from focus to

15:50

schedule some brief moments of

15:51

distraction as opposed to the opposite

15:53

way around. And you should do things

15:54

like memorize a deck of cards, which is

15:56

a shorthand for focus requiring

15:59

activities to get you used to focusing.

16:00

All right. What would I change if I was

16:04

rewriting rule two from deep work in

16:07

2026?

16:10

So over, you know, years of talking

16:12

about focus training and training your

16:14

brain, um, I have a whole extended

16:17

toolkit of suggestions that, you know,

16:19

were not in that original chapter, but I

16:21

would add today. I've picked out four.

16:25

These are four brain training things

16:27

I've talked about pretty regularly in

16:29

the last half decade that I would almost

16:30

certainly add in an updated version of

16:32

this chapter. All right. Number one,

16:33

you've heard me say this a lot in the

16:34

last year or so. When at home, you keep

16:38

your phone plugged in in the kitchen. If

16:41

you need to use it, you go there to use

16:43

it. If you have to check it on text

16:44

conversation, you go there to use it. If

16:45

you want to listen to a podcast while

16:47

you do the dishes, you use wireless

16:48

earphones.

16:50

This is really important because two

16:51

things happen.

16:53

one, there's a lot of circumstances

16:55

where you would be fighting the urge to

16:57

pick up your phone and it would make it

16:59

hard for you to lock in on something,

17:01

but those circumstances are in uh

17:04

significantly made easier if the phone

17:06

is not nearby, right? Because if the

17:08

phone is nearby, there's pattern

17:10

recognizing neuronal bundles in your

17:12

short-term motivational systems like,

17:13

"Oh, there's the phone." And then they

17:14

fire and then they vote for let's pick

17:16

up the phone. If the phone is in the

17:17

other room,

17:19

then they're not firing as loud. So you

17:21

don't have as much of a clawing sort of

17:23

distracting pull at your attention. So

17:25

you'll focus uh you're going to focus

17:27

better. This over time is then going to

17:30

give you like experience with like what

17:32

it's like to be without your phone. You

17:33

sort of normalize and habituate to that.

17:35

And now think about all the things you

17:36

do at home that if your phone was in the

17:38

kitchen, you would now do with full

17:39

focus.

17:41

Simple things like I'm having dinner

17:43

with my family. You're just going to be

17:44

there having dinner talking to them. Or

17:46

I'm watching a movie with my kids. like

17:48

you'll just be full out watching that

17:50

movie. It's completely different

17:52

experience. Um over time, the positive

17:55

long-term returns will help reprogram

17:57

your long-term motivation system to be

18:00

like, "Oh, I really like what it's like

18:01

to watch a movie without distraction. I

18:03

don't even want the phone." Right? So,

18:04

there's all sorts of positive benefits.

18:05

All right. Number two, read real books

18:08

either in paper or on Kindle, but not on

18:10

a phone or tablet. So, not in a digital

18:12

environment that you also associate with

18:14

other types of distractions. If you're

18:16

reading non-fiction books, take notes in

18:17

a notebook after every chapter to try to

18:19

consolidate the big ideas so the

18:22

information comes in in the reading. The

18:24

writing of the notes helps cement it in

18:27

your brain. Reading real books triggers

18:30

all sorts of complicated processes in

18:32

your brain. It helps you build up what

18:34

the researcher Maryann Wolf calls deep

18:37

reading processes where you build

18:38

connections between parts of your brain

18:40

that aren't normally connected. They

18:41

wouldn't have been in a preiterate age.

18:44

When these different parts of your

18:45

brains are all connected together, it

18:47

unlocks more sophisticated understanding

18:49

and thoughts. It literally makes you

18:51

smarter. So reading, I mean this is like

18:54

basic cardiovascular exercise to your

18:56

physical health. Reading is to your

18:57

mental health. Reading pages of books

19:00

gives you a smarter brain than if you're

19:03

not reading pages of books. And that

19:05

smarter brain is going to understand

19:06

your world better, understand yourself

19:07

better, understand complicated ideas

19:09

better, produce more complicated ideas.

19:11

So that's absolutely important. Three, I

19:14

would say find a hobby that rewards

19:16

focus and punishes distraction. So, you

19:17

just get used to being able to lock on

19:19

something and get a reward feedback from

19:22

it. There's a lot of sports to do this.

19:23

Tennis does this. My wife is taking

19:25

tennis lessons and was saying if her

19:27

focus flags a little bit in tennis,

19:28

you're done because you have to

19:30

constantly be tracking what's going on

19:31

and predicting what you're going to do

19:33

uh next. Basketball is this field. Golf,

19:35

I assume, Jesse, right? Like if you're

19:37

not locked in, you know, like before

19:39

your swing, it's

19:41

>> Yeah.

19:41

>> Yeah,

19:41

>> for sure. If Jesse doesn't lock in, his

19:44

typical like 69 might flare up to like a

19:46

72, 73. Is that Is that what happens?

19:48

>> I wish.

19:49

>> Am I using the right golf lingo?

19:50

>> Yeah, that was perfect.

19:51

>> Your birdies are going to become

19:52

bogeies.

19:53

>> Double bogeies.

19:54

>> Double bogeies. There we go. Um, so,

19:57

okay, that makes them mad. You you will

19:59

get used to locking in on focus. Final

20:01

thing I would say is self-reflection

20:02

walks. I talk a lot about this. Walking

20:05

without distraction, thinking about

20:06

yourself,

20:08

your life, what's going on. Just get

20:09

used to the life of the mind. Get used

20:11

to the inner dialogue voices in your

20:13

mind. Get used to having noisy,

20:15

clamoring, competing thoughts, picking

20:17

out the important ones, sticking with

20:19

it, making progress on it, finding

20:22

insight on the other end. I call that

20:23

type of mental activity contemplation.

20:25

It's critical to a life well-lived. Best

20:27

way to practice it is to do it. And the

20:29

way you do it is you go for walks, be

20:31

moving without a phone. Or if you have

20:33

to have a phone for emergencies, put it

20:34

on ring and in the back of a backpack so

20:36

you can't grab it without digging

20:38

through some things so that you can

20:40

think about what's going on.

20:43

All right, that was chapter two. Chapter

20:45

three, the third rule in deep work was

20:49

titled quit social media. Now, back in

20:53

2016, that was a really sort of

20:54

provocative way to name a chapter. Now,

20:57

a lot of people thought when they just

20:59

skimmed through the book that what I was

21:01

arguing back then is that people should

21:02

stop using social media. It's kind of my

21:05

stance now. Actually, what wasn't what I

21:08

was arguing in that chapter, the quit

21:10

social media title for that rule refers

21:14

to one of the specific strategies that I

21:17

discuss, which is this idea of quit

21:20

social media dot dot dot for 30 days to

21:24

get a better sense of what value it is

21:26

or is not creating. So I had this

21:29

suggestion of temporary breaks from

21:31

multiple different social media

21:32

platforms so that you better understood

21:34

what value they were bringing. Um and if

21:36

you found it had no value then maybe you

21:38

would quit permanently. Or if you found

21:40

it did you might adjust your usage

21:42

patterns to maintain that value but

21:45

maybe avoid some of the value that would

21:47

be worse. That's an idea that I then

21:48

developed in my next book digital

21:51

minimalism. But the general point of

21:53

that of the chapter was this idea of you

21:57

need to adapt a more rational tool

22:01

mindset for digital tools. I was I was

22:04

arguing for other types of tools we

22:06

encounter in our life. We're not going

22:07

to spend money to buy it or use it

22:10

unless we have a clear use case. I talk

22:12

about a a farmer named Forest Pritchard

22:14

who I I met here in the farmers market

22:15

in Tacoma Park. He he wrote a book, cool

22:18

memoir called Gaining Ground. And he

22:20

talked about he told me and I to I quote

22:22

this in deep work about the complicated

22:26

mental calculations farmers go through

22:28

when deciding do I need to buy this

22:29

piece of equipment like well here's how

22:30

much it costs here's the benefit they

22:31

all have some benefit right here's the

22:33

benefit it brings here's how much it

22:34

cost is that benefit worth the cost

22:36

they're always thinking that through and

22:38

how to make that ratio more to their

22:40

advantage you would never just like buy

22:41

an expensive piece of farm equipment

22:43

like I'm sure we'll figure it out it's

22:44

got some uses I don't want to miss out

22:45

on so we're used to in other parts of

22:48

our lives being really careful, critical

22:50

about if and when we're going to spend

22:51

money on a tool. And I said, when it

22:53

comes to the world of the digital,

22:54

especially what I call network tools,

22:55

things connected to the internet, we

22:58

throw that out the window. We say it's

23:00

it's not the the creator of the tools

23:03

job to convince me that this is useful.

23:05

In fact, if there's any possible

23:07

benefit, I'll invest huge amounts of my

23:09

time and energy into using this tool.

23:11

And that was definitely still the

23:12

mindset around that time. This was like

23:14

the sort of uh Apple Watch period where

23:18

you could launch a product like the

23:19

Apple Watch and Apple literally was

23:21

like, "We don't know what this is for.

23:23

That's not our job. That's your job. All

23:25

right, Apple monkeys, go buy this." And

23:26

people were just like, "I guess we got

23:27

to buy Apple watches." And literally

23:29

people were trying to figure out the

23:31

idea that people now use them for like

23:32

fitness and stuff like that. That came

23:34

later. Like Apple was just like, "We

23:35

built the watch and people are like,

23:36

"Give it to me and then we'll figure out

23:38

later what to do with it." So we were in

23:40

this mindset where it came to digital

23:41

tools. We were being like the suckers at

23:44

the county fair. Like I will use any

23:46

tool if there's any benefit. So the main

23:47

thing I was arguing in that chapter is

23:49

no no

23:50

make a tool earn your attention.

23:53

Make it uh make the case that this is

23:56

generating way more benefits than cost.

23:58

All right. Here's what I specifically

23:59

wrote. The use of network tools can be

24:01

harmful if you don't attempt to weigh

24:04

pros against cons, but instead use any

24:06

glimpse of some potential benefit as

24:08

justification for use of a tool. then

24:09

you're unwittingly crippling your

24:11

ability to succeed in the world of

24:12

knowledge work. I then su uh propose an

24:16

alternative

24:18

approach which I call the craftsman

24:20

approach to tool selection which I

24:21

define as follows. Identify the core

24:24

factors that determine success and

24:25

happiness in your professional and

24:27

personal life. Adopt a tool only if its

24:30

positive impacts on these factors

24:32

substantially outweighs

24:34

its negative impact. So, I was saying be

24:38

a much more wary consumer of tools.

24:42

All right. So, what would I change if I

24:44

rewrote this in 2026?

24:46

Well, when it comes to social media in

24:49

particular, which was like a a big

24:52

example through that chapter of a tool

24:54

that you should really weigh its value

24:55

versus cost. Our relationship with

24:57

social media back when I was writing

24:58

this book, which was really like 2014,

25:01

2015. Our relationship with social media

25:03

back then is very different than it is

25:05

today. and it would change the way that

25:07

I talked about it. If you go back to

25:09

that 2014 2015 period, which is when, by

25:12

the way, I first began writing about

25:14

skepticism around social media. My first

25:16

post about this came out in 2014.

25:18

If you went back then, people were

25:20

thinking about tools like Facebook or

25:22

Twitter through a lens of uh personal

25:25

positive benefits. So, if you said, I

25:27

don't know, I don't think you should use

25:28

faceback Facebook, they would come back

25:30

and say, here are like the benefits I'm

25:33

getting, right? like I I'm keeping up

25:35

with my friends. It's how I find

25:37

business contacts and um there's new

25:40

sources I can't get elsewhere, right? Uh

25:42

Twitter, they would be like, "This is

25:43

important for my professional brand. If

25:47

I don't have a voice online, I don't

25:49

exist and it's going to be hard to get

25:51

jobs." So, we really were still at the

25:53

tail end of seeing social media tools as

25:55

being utilitarianly useful.

25:58

I don't want to give up on benefits. If

26:00

you go back and watch my uh TEDex talk,

26:03

quit social media that went viral and

26:05

it's at like 11 million views now. I

26:07

recorded that the summer after Deep Work

26:08

came out, I believe. Go back even then,

26:11

right? Watch that talk. I'm mainly

26:14

responding to people's uh objections to

26:17

quitting social media based on the value

26:18

they think they're getting. Right? So,

26:20

it's all responses to the types of

26:21

things where people say, "I don't want

26:22

to give up this value." And I would have

26:24

to argue like that's not as valuable as

26:26

you think and the the cost there is

26:28

bigger than you think. Right? So, it was

26:30

definitely like a utilitarian calculus

26:32

people were applying to social media

26:33

back then, which is why I approached it

26:35

with this like let's weigh pros and

26:36

cons. It's kind of like a quiet push,

26:38

quiet touch to get people to use less

26:40

social media. Today, in 2026, that is

26:42

not a relationship with social media. It

26:45

has completely morphed away from value

26:46

propositions and has leaned into sort of

26:48

pure addiction. Like, think about a tool

26:50

like Tik Tok and how different this is

26:52

than like 2014 Facebook. Tik Tok no

26:56

longer is like, "Hey, this is about

26:57

people you know. You're not following

26:59

friends. You're not getting updates from

27:00

people. You know, Tic Tac, unlike early

27:03

Instagram, is not about, okay, I have I

27:05

have selected maybe like more well-known

27:08

people who I'm very interested in and I

27:10

want to hear their takes on things. So,

27:11

I'm following an artist I like and I'm

27:13

following a writer who has like

27:15

inspiring quotes. Tik Tok's like, "No,

27:16

no, you don't follow anybody. We're just

27:19

going to show you stuff, right? We're

27:21

just going to show you stuff that's

27:22

engaging." So, you cannot tell yourself

27:23

you're keeping up with people or you're

27:25

trying to follow people that you think

27:26

is interesting. The huge change here,

27:28

and this is so big compared, we forget

27:30

this, but such a big change. None of

27:32

these platforms are about posting

27:33

anymore.

27:35

They were entirely about posting back

27:37

then. It was about your stuff, you

27:39

posted, you wanting to put stuff out

27:41

into the world, right? One of the the

27:43

original addiction hooks that uh

27:45

Facebook introduced in their product was

27:47

the like button. And I I write about

27:49

this in digital minimalism, which came

27:50

out a few years later. This idea that I

27:53

have an unpredictable indicator what

27:55

people think about me. So, I put a post

27:57

out there and there's going to be this

27:58

number and if the number is low, that's

28:00

like people be mad at me. If that number

28:02

is high, then people are loying me. And

28:03

that was like the most addictive piece

28:05

of information you could imagine. Of

28:07

course, I have to go back to this device

28:08

a lot. I have to see that number. The

28:10

like button made mobile enabled social

28:13

media incredibly addicting. Right? This

28:15

is what it was about. When I said in

28:17

Deep War, quit social media for 30 days.

28:19

One of the big things I wrote about was

28:21

you think people really care what you

28:23

have to say, but you'll notice when you

28:25

quit for 30 days that no one even

28:27

noticed that you were gone, right? So

28:29

posting was a big part of social media.

28:32

Not today. You're on plat Tik Tok like

28:35

most you're not there to to post your

28:36

own videos. You're just there to

28:39

consume. You're on X, like you're just

28:41

there to consume. You want to see the

28:43

the circus. You want to see the people,

28:45

you know, the gladiators fight. You're

28:47

on Instagram. You just want to consume.

28:48

You're no longer like posting photos of

28:50

your vacations as much anymore. It's

28:52

just pure consumption that has been made

28:56

to be as compelling as possible to keep

28:58

you on the vice as much as possible. So,

29:00

no one argues anymore, oh, I I have so

29:04

much value from this that I'm going to

29:05

miss out on all these opportunities and

29:07

keeping up with friends. No, they're

29:08

just like, I can't help myself. It numbs

29:11

me. It makes chemicals flow. life is

29:13

hard. This is my booze, basically. So,

29:17

it's a completely different

29:18

relationship. So, if you're writing a

29:19

chapter now about trying to get rid of

29:21

consistent sort of optional digital

29:23

distractions, you would write it more

29:25

like a how to get sober guide. Like,

29:26

that's where we are right now. We see it

29:28

as something that is a little bit

29:29

unsavory and we can't help ourselves.

29:31

It's like smokers in the early '9s.

29:33

You're like, "This is not good. We know

29:36

this is kind of on the way out. I'm

29:37

trying to stop and I can't and I could

29:38

use some help." So, I would completely

29:40

change the way I thought um I would

29:42

think about it. And this is where I'd

29:44

give my advice like you got to re

29:45

retrain your brain. You have to have the

29:47

phone away from you more so that you're

29:49

not firing those short-term circuits.

29:50

You got to retrain long-term motivation

29:52

circuits to learn the deep reward of

29:54

sticking with something without

29:55

distraction is better than the

29:56

short-term reward of looking at the

29:58

phone. You got to take all the stuff off

29:59

of your phone that's going to give you

30:01

high reward signals. Anything where

30:02

people make money the more you look at

30:03

it. Like, you really got to make that

30:05

phone dumber. Look at my video from our

30:08

episode from what was like a month ago,

30:09

Jesse. Uh where we talked about how to

30:11

simplify your phone and make it seem

30:12

like a incredibly simple dumb phone

30:14

while still having useful apps on it.

30:16

Like that's all the type of stuff I

30:17

would talk about. This is no longer a

30:20

argument about tool selection and pros

30:22

versus cons. It's an argument about

30:23

sobriety. So that chapter is one that I

30:26

think would change drastically. All

30:28

right. The final rule in part two of

30:31

deep work was called drain the shallows.

30:34

This is the chapter where I tackled

30:36

trying to contain the administrative and

30:38

logistic tasks that if left unchecked

30:40

make it really hard to find time for

30:42

deep work or to remain focused during

30:45

deep work sessions. Here's what I

30:48

specifically wrote. I'm uh reading here

30:49

verbatim. The shallow work that

30:52

increasingly dominates the time and

30:53

attention of knowledge workers is less

30:55

vital than it often seems in the moment.

30:58

For most businesses, if you eliminated

31:00

significant amounts of the shallowess,

31:01

their bottom line would likely remain

31:03

unaffected. As Jason Freed discovered,

31:05

if you not only eliminate shallow work,

31:07

but also replace this recovered time

31:09

with more of the deep alternative, not

31:11

only will the business continue to

31:12

function, it becomes more successful.

31:16

All right, so I was uh mentioning Jason

31:18

Freed there. That's because the opening

31:20

story of that chapter was about how

31:22

Jason Freed with his company 37 Signals,

31:24

now it's called Base Camp, uh,

31:26

experimented with a 4-day work week for

31:28

certain times of the year. And they

31:30

found that productivity went up. And

31:32

then I talked about this controversy

31:33

that happened where a reporter wrote an

31:36

article and was like, "Oh yeah, Jason

31:38

Freed and his company are just making

31:39

people jam five days of work into four

31:41

days." Like great productivity, you

31:43

know, tip. And Jason Freed fired back.

31:45

He's like, "No, they're not working more

31:46

hours. they're just doing less of the

31:49

nonsense. We just there's like less

31:50

meetings. There's less back and forth.

31:51

People are just a little bit more on

31:52

task. They're not working more hours,

31:54

but more stuff is getting done. And the

31:56

point there was like we have a lot more

31:58

shallow work in our schedules than we

31:59

think. And it's a lot more removable or

32:01

optional than we think. So that was the

32:02

motivation. All right. So I had a bunch

32:04

of strategies. I actually am going to go

32:05

through quickly the five particular

32:08

strategies that I mention in this

32:09

chapter. For each one, I'll give a

32:12

thumbs up if like, yeah, that held up

32:13

and a thumbs down if like, nah, that

32:15

didn't really work out or we don't

32:16

really do that anymore. And I'll do this

32:17

real quick. All right, the first idea in

32:19

there was time blocking. That definitely

32:22

held up. I think time blocking is a

32:24

continues to be really the only way to

32:27

manage your time and attention if you

32:28

have a busy knowledge workshop. The

32:30

second strategy, quantify the depth of

32:32

every activity. He actually gave away if

32:34

you a heruristic for how to actually

32:37

numerically score activities so you

32:39

could sort of see how much deep work

32:41

each requires and prioritize the deep

32:44

did not hold up. No one did it. Uh that

32:47

that's something that no one ever did.

32:49

All right. The third idea,

32:51

work with your supervisor or boss to

32:53

establish an ideal deep to shallow work

32:55

ratio in a typical work week. What ratio

32:58

my hours should be deep worth for

32:59

shallow work? And then measure. And if

33:03

you're falling short, talk to your boss

33:04

about, hey, we had this target we

33:05

thought would produce the most value for

33:06

the company. We're falling short. How

33:07

can we make changes? That really held

33:09

up. I threw that in as an after effect.

33:11

And then I heard from a ton of people

33:12

after the book came out that this was

33:14

really successful. So, I really like

33:15

that uh idea. I talked about shutdown

33:18

routine routines 100% that really works

33:20

out. Have a clear end of day, close the

33:22

open loops, check a box, say a phrase,

33:24

be done with your work when you're done.

33:25

Don't let it sort of bleed amorphously

33:27

into the rest of your day.

33:29

The final uh strategy was becoming

33:31

better at email. And I gave a bunch of

33:33

different strategies in there. Um some

33:36

of those things work, some of them

33:37

don't. I'm going to get into that in a

33:38

second. One of the subsuggestions there

33:41

was the just don't reply more often.

33:44

That triggered Adam Grant to write an

33:46

op-ed in the New York Times say like

33:48

that's actually a bad idea. That's rude.

33:49

And we had a kind of we we ended up

33:51

working this out Jesse on an episode of

33:52

his podcast. Mhm.

33:54

>> So, look at one of my appearances on

33:56

work life podcast with Adam and we sort

33:57

of in a good naturatured way um got into

34:00

that. All right. So, what would I add if

34:03

I was rewriting this chapter in 2026?

34:06

There was two big ideas that showed up

34:08

in subsequent books after Deep Work that

34:10

should fit absolutely here. The first

34:12

idea is replacing the hyperactive hive

34:15

mind. This showed up in my 2021 book, A

34:17

World Without Email, which was meant to

34:19

be the immediate companion to deep work.

34:22

But then I I inserted digital minimalism

34:24

between the two just because that book

34:26

was more timely. But in a world without

34:29

email, I said, "Okay, here's what I got

34:30

wrong in deep work. Here's what I got

34:32

wrong in that strategy about becoming

34:36

better at email." I was falling into the

34:38

trap of imagining the key to improving

34:40

the role of email in your life is that

34:42

yourself to have more discipline and

34:43

better habits. and perhaps to to shift

34:45

some norms in your organization like

34:48

norms around response time and in the

34:50

world without email I spent a couple

34:51

years I looked deeply at the rise of

34:53

email and its impact I was like oh that

34:55

won't solve it

34:57

the problem with constant inbox checking

35:00

in the professional setting has to do

35:01

with collaboration strategies a lot of

35:04

our projects we we coordinate with ad

35:06

hoc back and forth messaging through

35:08

tools like email and then later Slack if

35:10

that's how you're collaborating a

35:12

strategy I call the hyperactive hive

35:14

mind collaboration style. You have to

35:16

check those inboxes and chat channels

35:18

all the time because ongoing back and

35:20

forth conversations have to be serviced

35:22

otherwise things ground to a halt. So

35:25

the real solution is not better habits

35:27

yourself like I'm going to batch my

35:29

email checks but replacing ad hoc back

35:32

and forth messaging with other ways of

35:34

collaborating that requires many fewer

35:37

inbox checks or many fewer chat checks.

35:39

even if those new modes of collaboration

35:40

are more annoying and in the moment

35:42

require more work, you want to minimize

35:44

the need to have to keep checking

35:46

channels. So that's an idea I did not

35:47

have in 2016 and by 2021 was a big part

35:51

of my life. The second idea I would add

35:53

here, and this is one I really laid out

35:56

in my last book, Slow Productivity,

35:57

which came out 2024,

35:59

workload matters. We need rules and

36:02

systems for explicitly managing

36:04

workloads. If it's just informally

36:06

bouncing stuff back and forth and

36:07

messages, hey, can you do this? Can you

36:09

do that? Will take on too much stuff.

36:11

And when we have too many things to work

36:12

on at the same time, they each imminate

36:15

their own overhead, their own sort of

36:18

shallow work task to sort of keep the

36:20

project going. That aggregates. It's

36:22

uncompressible. It's like water. So if

36:25

you you do 10 things and opposed to five

36:28

things, you have twice as much of this

36:30

administrative overhead that you have to

36:32

service. And there's a there's a tipping

36:34

point at uh you go past where the amount

36:37

of administrative overhead you require

36:38

to service all the things you're working

36:40

on basically fully takes over your

36:41

schedule and then like you only can

36:43

really do work early in the morning on

36:45

the weekends and you're in a state of

36:46

extreme unproductivity

36:49

and you're also miserable and burnt out.

36:51

It's just a terrible way to work. If you

36:53

instead have explicit rules for managing

36:55

work workloads in a team or a company so

36:57

that I'm only actively working on a

36:59

small number of things at any one time,

37:00

what happens?

37:02

The amount of concurrent administrative

37:04

overhead drastically reduces. I have

37:05

more time for deep work. Those things

37:07

get done fast. They get done well. And

37:08

the overall rate at which I complete

37:10

things goes up and the number of things

37:12

I finish per quarter also goes up. Doing

37:14

fewer things now means I get more things

37:15

done in the long term. And I'm less

37:18

miserable. It's the the the the role of

37:22

overload

37:23

in attacks on deep work and burnout and

37:27

workplace misery is critical. So again,

37:29

my book Slow Productivity gets into

37:30

that. I did not really have that

37:32

connection yet when I wrote deep work.

37:36

All right, so there we go. I think

37:38

Jesse, it holds up pretty well. I mean,

37:39

it's it's continuing to sell, but

37:41

there's like a lot of updates that I

37:43

think would make it better. Now, a lot

37:45

of these updates are in my future books

37:48

that follow deep work. A lot of these

37:49

updates are here on this podcast. A lot

37:51

of these updates are in my writing I've

37:52

done for the New Yorker on these type of

37:53

issues. So, you can sort of think of a

37:56

lot of my work going forward as like

37:58

revised and updated editions of deep

38:00

work. So that stuff is this stuff is

38:01

largely out there. I eventually write it

38:02

down anyways, but this was sort of the

38:04

seed that started a lot of the thinking

38:06

that I've since been

38:09

trying to elaborate and expand ever

38:11

since.

38:11

>> If you had to redesign the book cover,

38:13

what would you do for a second edition?

38:16

>> Um uh pretty canonical, right? This is I

38:19

remember so if you want the quick

38:21

backstory

38:22

um the this design philosophy actually

38:25

came from the book that preceded this

38:27

which was So Good They Can't Ignore You.

38:28

>> Mhm. uh which is about don't follow your

38:30

passions and career advice book. Um so

38:32

here we go. So we're working on we're

38:34

working on so good they can't ignore you

38:36

and we're getting back these like bad

38:38

covers. There's one with like pencils on

38:40

it. Pencils like I I don't know what's

38:43

going on, right? Um and then the

38:44

designer at some point gave us this like

38:46

super big font textheavy and this was

38:49

back in the day when like Barnes & Noble

38:50

was a big deal and I was like yeah that

38:52

that stands out like be so good they

38:54

can't ignore you and good and you um and

38:56

that's where the design philosophy came

38:58

from. same imprint. So, we did deep

38:59

work. We're like, "Yeah, we're going all

39:00

in on big just boom, big lettering." It

39:04

kind of started a cover trend. Then a

39:05

bunch of books did this and now like the

39:07

trend has kind of moved on. But there's

39:08

a period where like just being big and

39:09

declarative uh was a cool way to do

39:12

titles. So, I would either do this

39:13

>> and then slow productivity was more

39:15

inspirational with like the picture.

39:16

>> I want Yes, this is me going a

39:18

completely different way. So, with slow

39:19

productivity, I was like, I want to do

39:20

full bleed imagery. This is more of a

39:23

thing from the fiction world. And I was

39:24

like, let's bring this to non-fiction. I

39:26

want to induce a psychological state in

39:30

the reader just seeing the cover that is

39:32

congruent with what the book is going to

39:34

be about. So you see the cabin up on a

39:37

hill with a path leading to it and your

39:38

mind already goes to a narrative place

39:40

of a life that's slower and focused on

39:42

producing important things and is

39:43

meaningful. It puts you in that

39:45

emotional state and then you're like

39:46

what's this book about? And it's like

39:48

hey how to do that? Put those two things

39:49

together you're like boom I want to go.

39:52

So yeah. So we have to keep evolving.

39:53

Like I don't think this cover style

39:56

is like the right style anymore.

39:57

>> Yeah, that's why I kind of asked.

39:58

>> Yeah. Yeah, it's kind of

39:59

>> I was just cuz I know that you've been

40:01

evolving.

40:02

>> If I really was going to redesign it, um

40:04

I would either keep it there or

40:06

basically just have the dinosaur from

40:07

Jurassic Park, the that famous the

40:10

skeleton. It's a famous cover. Just play

40:14

it back. No other explanation.

40:17

>> State has to give you those books for

40:19

your new Map Maker Lab.

40:21

>> We got to reach out. I want first

40:22

editions for the lab. I'm going to reach

40:24

out. Maybe I'll have you reach out.

40:26

>> I mean, you're a huge fan.

40:27

>> Yeah, the Kiteon Foundation. I want

40:29

first edition books, Kiteon books for my

40:31

for my lab. I'll send them a picture.

40:32

It'll be great.

40:33

>> Um,

40:34

>> then you can write the um

40:36

>> biography for Kiteon.

40:38

>> I know. I do want to write a Katon

40:39

biography. There's I there's fewer words

40:41

I could say I guess beyond like the only

40:44

thing that would probably make my agent

40:45

even more nervous than me saying I want

40:48

to write a biography would be like if I

40:49

wanted to write uh like a child's

40:52

picture book like I don't the I don't

40:55

know I don't know what would be worse

40:56

from her perspective than be like I want

40:57

to write a biography of someone that

40:59

unless it was like you know what you

41:01

know what worlds have not come together

41:02

like enough recently pornography and

41:05

cookbooks.

41:06

You could probably do a good kids book

41:08

on baseball.

41:10

>> See, she's in cold sweats now. If she's

41:12

hearing this,

41:14

>> she's like, "Jesse,

41:16

stop it. Do not plant these seeds in his

41:19

mind." All right. Well, that's enough

41:21

hearing from me. Um, now it's time to

41:24

hear from you as where we move on to the

41:27

inbox segment to hear your messages. Uh,

41:30

before we get there though, let's take a

41:32

quick break to hear from some of our

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show.

44:40

All right, so now let's get going and

44:42

open up our inbox. Remember, if you have

44:44

a question for me or a case study you

44:45

want to share, maybe just like an

44:47

interesting article you want to try to

44:48

get me to do a rant, the right way to do

44:50

it now is send an email to

44:51

podcast@calport.com.

44:55

All right, Jesse, what uh what's our

44:57

first message today?

44:58

The first message comes from Shelly.

45:01

>> All right, Shelly, what we got here? All

45:02

right, Shelley says, "I'm a product

45:05

manager in health tech, and I keep

45:07

getting pressure from friends and family

45:09

saying I should have AI write my

45:10

documentation, market research, business

45:12

cases, etc. My position on this is that

45:15

it will make me dumber. And if my job is

45:17

to persuade people to do something, how

45:19

can I do that live if I lose the ability

45:22

to articulate it in writing and

45:23

understand it deeply?" All right, I've

45:25

been hearing this a lot. I gotta say,

45:27

Jesse, this this like let's let AI do

45:31

our writing. Let's let AI let's

45:34

collaborate with AI to help like uh test

45:37

our ideas and get our writing out. I

45:39

find the whole thing to be very

45:40

depressing and like anxiety producing

45:43

and depressing. It's it's like you know

45:45

you you spend years

45:49

uncovering and realizing and clarifying

45:51

the importance of cognition in the human

45:53

experience and in the knowledge economy

45:55

and in science and in everything. And

45:57

then it's just like a lot of chirpy

45:58

people out in Silicon Valley like yeah

46:00

just kind of like let's not do that or

46:02

just let computers do a lot of let's

46:03

just do that worse. Won't that be fun?

46:04

And like of course people are like sure

46:06

because this stuff is hard right? Like

46:08

look, if you are at Marine boot camp and

46:12

someone comes around and is like, "Hey

46:14

guys, I I I have this like little uh

46:16

like carjack thing you put under you

46:18

when you do uh push-ups and it like

46:20

gives you uh takes a lot of weight off

46:22

of it." The pu you're like, "Yeah,

46:23

push-ups stink. I don't like doing all

46:24

these push-ups, but yeah, let's use that

46:26

thing. This is great. This is I could do

46:27

like a thousand push-ups now." In the

46:30

time and they would use AI talk in the

46:32

time it used to take me to do 10

46:34

push-ups, I can now do 30 push-ups. You

46:36

know, but like guys, the whole point of

46:37

doing the push-ups is it's discipline

46:38

and strength because of like you're

46:40

soldiers. I feel that way about AI. All

46:42

right, so I have two responses to Shel.

46:44

I mean, this whole thing is depressing,

46:45

anxiety producing to me. Uh, point

46:47

number one,

46:49

read, think, write is a cycle.

46:52

Take an information. You think about

46:53

information, you write something based

46:55

on that understanding. It is a

46:57

fundamental cognition loop

47:01

that helps you make your human brain

47:03

valuable and capable of producing

47:05

valuable things, especially in like the

47:06

the knowledge sector economically

47:08

speaking. If you take one of those parts

47:10

out or diminish it, if you say like I'm

47:11

not going to really do much of the

47:12

writing or I'm going to do it in a sort

47:14

of uh kind of like half a way where I'm

47:16

like sort of writing but really just

47:18

kind of like editing stuff the chat GPT

47:20

road like you're avoiding any type of

47:21

strain. that loop breaks and your brain

47:24

getting increasingly better at being

47:26

able to produce valuable original

47:27

thought gets worse. You get dumber,

47:30

which is not what you want to do when

47:32

half of our economy is based on advanced

47:34

knowledge sector types of companies.

47:36

Point number two,

47:38

no one understands anything about

47:40

productivity. I I mean this was what my

47:41

last book was about, the first part of

47:43

my last book about the num school ways

47:45

in which we how we define productivity

47:47

and knowledge work. like anything being

47:49

easier or faster. We're like, I'm more

47:51

productive. Are you though? Like is this

47:55

like does this directly actually make

47:56

you more productive? Like let's let's be

47:58

specific here. I talked about this two

48:00

weeks ago uh in my episode about AI

48:02

making us worse at work. Let's look at

48:04

like Shel's example.

48:06

Uh maybe you produce market research

48:08

reports as she mentions. Maybe this is

48:11

like a key part of your job. Is this the

48:13

bottleneck? Is the literal time it takes

48:16

you to write the market research report

48:18

the main bottleneck on how much value

48:20

you're producing for your company?

48:21

Almost certainly not. I mean, you're

48:23

probably producing one of these reports

48:24

like once a month.

48:26

So, like let's say in absolute terms,

48:30

you're replacing like, hey, if I if I

48:32

was prompting AI and not really doing

48:34

the thinking myself, I could make this

48:35

report in like 45 minutes. It otherwise

48:37

takes me five hours. In the course of a

48:40

month, does that really matter? like is

48:43

that really unlocking a lot more value

48:45

for the company? It's the time required

48:48

to produce that marketing report was not

48:50

the bottleneck. The bottleneck was

48:51

actually probably the sophistication,

48:52

nuance and value of what you put in that

48:54

marketing report. In fact, triple your

48:56

time might make you way more productive

48:58

from the sense of like this report is

49:00

containing more value. We often mistake

49:02

ourselves. We think about efficiency

49:04

because we have assembly line thinking,

49:05

but we're not doing one thing on an

49:07

assembly line. And when you're not doing

49:08

one thing on an assembly line, raw

49:11

efficiency on task execution time

49:13

doesn't necessarily lead to more

49:14

proverbial proverbial Model T's being

49:17

produced. Now, if Shel's job was

49:19

literally producing marketing reports

49:21

backtoback, 8 hours a day, 5 days a

49:23

week, that's all I do, which is like an

49:25

absurd thing, but let's just use this

49:27

thought experiment. Then maybe and they

49:30

got paid by just literally here's a

49:31

report got produced. And someone's like,

49:33

it looks like a report, here's some

49:34

money. Like if that was the situation

49:36

then like oh increasing the speed at

49:38

which a report is produced would produce

49:40

more money but this is not the

49:42

situation. I'm not I'm not writing

49:44

marketing reports back to back to back

49:45

to back. I mean I talked about this uh

49:47

one of my newsletters as well recently

49:50

whereas like there social science

49:51

researchers are using like AI agents to

49:54

help um analyze data and produce plots.

49:57

It's nice because that can be annoying.

50:00

So it can make an annoying day less

50:02

annoying. But as I argued, it's not the

50:04

bottleneck on producing academic papers.

50:06

Academic papers are not produced by I

50:08

sit here all day long analyzing data and

50:09

produce charts. That's it. I'm an

50:10

assembly line worker. That's my model T.

50:12

And if I could do that faster, I produce

50:13

more papers. Like, well, no, you're

50:15

writing one paper every three or four

50:16

months. There's one day in there in

50:17

which you're analyzing data. It's nice

50:20

if you could do that in a half day

50:21

instead, but it's not going to produce

50:23

more paper. So we we can't we need to

50:25

have the real definition of productivity

50:27

which is the quality and quantity of the

50:30

final thing that goes out in the world

50:32

is actually worth money. Making

50:34

individual things faster does not

50:36

necessarily increase that. So we have to

50:37

focus on the things that really matter.

50:40

All right. Uh what we got next? We have

50:43

a note from Ailio about AI and

50:45

education.

50:46

>> This is just going to make me more

50:47

depressed, isn't it? I I don't even know

50:48

what it is yet, but I can assume AI and

50:51

education. The note is not going to be

50:53

like going great and just with a thumbs

50:55

up and then we move on to the next one.

50:57

All right. Feel like I should have like

50:59

a bottle of bourbon with me.

51:02

That would be a fun show. Jesse, we take

51:04

every time we read something to Price

51:05

AI, take a shot of bourbon.

51:08

>> Ferris would do that at times back in

51:09

the past

51:10

>> with uh Kevin.

51:11

>> Yeah,

51:11

>> they do wine.

51:13

>> Sometimes they do tequila.

51:14

>> I can talk to Tim.

51:15

>> But then I think they both quit and

51:17

maybe they started again. I don't know.

51:18

Try to keep track.

51:19

>> They're old now. We're all old. All

51:20

right. Um, here we go. All right. I'm

51:22

sure this is going to be uplifting. The

51:24

effects of AI and education, the effects

51:27

of AI and education are frankly

51:28

depressing. Oh, see, right off the bat,

51:30

Jesse, he's he's previewing this is very

51:32

depressing what I'm about to tell you.

51:34

All right, let's hammer on. Get my

51:35

bourbon ready. I remember how much I

51:38

struggled to come up with ideas and

51:39

convey them in an essay, for example,

51:41

and the deep satisfaction that came with

51:43

it. Well-written text used to be

51:45

admirable. Now I see my siblings and

51:47

friends in university delegating almost

51:49

all of their writing the chat GPT

51:51

limiting themselves to curate text with

51:53

prompts and they love it. Of course they

51:55

love it. It's easier. People don't like

51:56

hard things. One of my peers proudly

51:58

said to me something like I never never

52:01

ever write anything without AI be it a

52:03

large report or an email. Look, I write

52:05

terribly even with spelling mistakes and

52:07

just let chat GPT fix it for me. We have

52:10

to be thankful that we have these tools

52:11

and take advantage of them. His senior

52:13

project was written in this way and he

52:15

has got very good grades. He has

52:16

arranged a PhD position after graduation

52:18

while most of us are struggling to get

52:20

any income at all. I mean you might as

52:23

well just

52:25

buy an essay online, right? Like yeah

52:28

the here's the challenge education is

52:31

not okay we've set up this obstacle

52:33

course for you and if you do it the the

52:35

obvious way it's going to be mentally

52:37

hard. If you can minimize what we want

52:40

to see is how much can you minimize your

52:41

mental strain? Well, in the end, like

52:43

why not just like I hired someone else

52:45

to write the paper for me, right? Like

52:47

that's kind of where we're rapidly

52:48

going.

52:50

Writing is taking the information that

52:53

you ingested through reading and

52:54

conversation

52:56

and uh taking that ideas and then

52:59

outputting original information based on

53:01

those ideas. That act cements that

53:04

information in your mind. If you go back

53:05

and read my second book, How to Become a

53:07

Straight A Student, where I studied a

53:10

bunch of straight A college students who

53:12

didn't seem like they were grinds, what

53:14

was the number one thing that unified

53:16

how they approached studying?

53:18

Active recall. Like, how do I learn

53:21

something? I ingest it. I think about

53:22

it, and then I write it out. So, from

53:24

scratch, it was all about producing

53:26

answers from scratch without looking at

53:28

your notes. There was no more effective

53:30

way to get prepared for a test because

53:32

writing is a key key part of the the

53:35

information intake loop. You have the

53:37

information, it's in there, but it's not

53:38

necessarily super accessible. When you

53:40

write it, boom, those connections

53:42

happen. It's how you get smarter. It's

53:44

the entire point of education.

53:47

Yes, you can have a machine that has

53:49

taken in like all of the writing on the

53:51

internet.

53:53

So, it knows the structure of languages

53:54

and topics. It's seen it all. And yes,

53:57

it can use all that information to write

53:59

for you. You could also copy things out

54:01

of a book and hand it in. That's also

54:03

less strain. You can go on the internet

54:05

and Google it and copy and paste things

54:06

from articles. That would also be less

54:08

strain. But it defeats the entire

54:10

purpose of writing in an educational

54:12

environment. Writing quality should be

54:14

something that you uh admire because the

54:17

better writer you are, the more writing

54:18

you've done, which probably means the

54:19

smarter you are because that's more time

54:21

that you've actually spent actually

54:22

cementing concepts in your head. Like

54:24

Jesse, I was surprised We'll talk about

54:27

more about this soon, but like I had

54:28

this big New York Times piece uh a

54:30

couple weekends ago and one of the most

54:33

consistent pieces of feedback I got from

54:35

all sorts of messages, but one of the

54:36

most consistent things I noticed was how

54:38

many people in their responses were

54:40

surprised about, man, the writing was so

54:43

good. And it wasn't even like this was

54:45

brilliant writing. It's just I care

54:48

about writing quality. It was a

54:49

well-crafted essay because I care about

54:51

that. And I think 10 years ago

54:55

that wouldn't have caught anyone's

54:56

attention. It would just have been the

54:57

ideas. But today people are like, "Whoa,

55:00

what was going on there?" I mean, like

55:01

this is just like, you know, it's essay

55:04

craft 101. It's got structure, clarity,

55:06

callbacks, like you know, it's a it's a

55:08

active sentences, rhythm. Like there's

55:09

just clear things you do. We're just not

55:12

used to writing quality anymore. So I'm

55:13

kind of going off in all sorts of

55:14

directions here. But I do not like this

55:17

idea of using AI to to produce human

55:19

text for consumption by humans. I think

55:22

this is a fundamentally human endeavor.

55:24

Like that's sort of the stance that I'm

55:25

coming down on. I know people are going

55:26

to be upset about that. I just think

55:27

it's a fundamentally human endeavor. Go

55:30

back. Let's go back to, you know, uh go

55:33

back to the the the Bible. Go let's

55:35

let's go to British. Let's go to

55:36

Genesis, right? Like right off the bat,

55:40

metaphorically, what is the thing that

55:42

that like defines uh humans? The thing

55:45

that God gives humans right off the bat

55:46

is like the ability to have language.

55:48

They name all the animals and plants,

55:50

right? This is like a

55:52

metaphor for like really that

55:54

development of the ability of language

55:56

that humans developed about 50,000 years

55:58

ago, right? Boom. We're capturing that

56:00

in this sort of like ancient book. It is

56:01

like fundamental to the human condition.

56:04

And then the entire Abrahamic faves on

56:07

which like all the ideas we have of

56:09

everything from like liberal democracy

56:10

to human values and modern ethics,

56:13

morality all comes out of this based

56:15

around came out of writing. Writing

56:18

where do you get the where do you get

56:19

the the the Hebrew Bible? Where do you

56:20

get Torah? Like these protophenicians

56:23

in the Eastern Mediterranean were one of

56:25

the first alphabetic uh alphabet style

56:28

languages emerges for writing that

56:30

allows much more widespread literacy.

56:32

And in the ability to write all of these

56:34

ideas come out of it. It is the human

56:36

thing. There's some sort of like tower

56:39

of babel type of analogy here to like

56:41

well what if we uh instead of making

56:43

this a deeply human important thing we

56:45

build like machines to try to like take

56:46

this you know take this ability away

56:49

take it away from God or whatever. So

56:50

there's probably a religious argument

56:51

here. I I just think there's going to be

56:55

a resistance to this. I do not want to

56:56

read stuff that a machine produced. If

56:59

you want to use a machine to help you

57:01

communicate, have it produce charts or

57:02

tables or machine language, right? But

57:05

English or whatever language like the

57:06

written language, this is humans

57:09

transmitting a cognitive reality to

57:11

another human. I think it's a deeply

57:12

human uh endeavor and it has all these

57:14

practical benefits. So, I do not like

57:16

this like just lett me all the time.

57:18

That's not it's not a small thing to

57:20

say. It's not a small thing to say. It's

57:24

like you know, I make money by selling

57:25

my organs. It's like there's a deeply

57:27

humanistic thing here that I don't think

57:28

we're recognizing yet, but hopefully we

57:30

will.

57:31

>> All right. Do we have anything more

57:33

cheerful here? Don't What do we have?

57:34

>> We do.

57:35

>> All right.

57:35

>> Here's someone who successfully avoided

57:37

social media with no real negative

57:40

impacts.

57:40

>> All right. So, uh we'll say it's from

57:43

anonymous because I don't know if they

57:44

know they were sharing this as a case

57:45

study. Um all right, here we go. Having

57:48

said that, I having said that I

57:51

prescribe to what you write and talk

57:52

about. I have no social media accounts

57:54

nor watch Tik Tok or YouTube and

57:56

basically just keep a LinkedIn profile

57:58

to keep my business partner content. My

58:00

standard excuse is that once I am able

58:02

to return all emails, phone calls, and

58:03

texts in a timely manner, I will then

58:05

consider adding more forms of

58:07

communication technology. In reality, I

58:08

have no need and see others constantly

58:10

distracted by them, I keep an open mind

58:12

on most items, and someday may may come

58:16

when some form of these technologies

58:17

make sense for me. In the meantime, I

58:18

will stay out of the matrix for as long

58:20

as possible. All right, that's a that's

58:21

a nice note to end on. That's like

58:23

straight out of deep work.

58:26

Make the tool do the job of convincing

58:28

yourself you need to use it. It's not

58:29

your job. You're not a beta tester.

58:30

You're not a quality assurance tester.

58:31

You're not a product reviewer. You don't

58:33

need to go use all these tools and then

58:35

try to back justify why you have them.

58:37

If they haven't convinced you they're

58:38

useful, you don't need them in your

58:39

life. So, all right, that made me feel a

58:42

little bit better. All right, let's move

58:44

on to our final segment here where we

58:46

check in on what I've been up to.

58:49

All right. So, I mentioned this New York

58:50

Times article a couple times, and let me

58:51

just bring it up briefly, Jesse. I

58:53

should talk about it briefly. All right.

58:54

So, I had a an article

58:57

uh not yesterday, but the Sunday before.

59:00

Uh it had a bunch of different titles,

59:02

including there's a good reason you

59:03

can't concentrate. Um and it was an

59:05

op-ed that basically made a call for,

59:09

and this is a cool graphic. That's

59:11

Kristoff Neeman, who does I like that.

59:12

Yeah, he does a lot of New Yorker covers

59:14

as well. He's a he's a he's a great

59:16

graphic designer. Um, so it makes the

59:19

argument that we need a revolution in

59:20

cognitive fitness like we had in

59:22

physical fitness in the 20th century. We

59:24

need to be like what we consume digital

59:26

information and exercising our brain

59:27

should be things we care a lot about

59:29

like we learn to care about what we eat

59:31

and having to do exercise. So um it's

59:34

like a manifesto. It's a long form

59:35

piece. It was my seventh oped I've

59:37

written for the New York Times but this

59:39

one Jesse was my first uh lead opinion

59:42

piece. M

59:44

>> so this was the the lead Sunday opinion

59:46

piece. It was the entire cover of the

59:48

Sunday opinion section that Sunday. Um

59:51

and got the the the feature in the

59:53

opinion newsletter and their sort of

59:54

full brunt of marketing. So that's

59:56

basically like the biggest audience left

59:58

you can get now in American um like

60:03

newspaper magazine writing. Like the

60:04

lead that's it. This is the last biggest

60:06

thing you have is being lead opinion

60:08

piece. So I was proud about that. I

60:09

might I I I bought the paper because

60:11

it's a whole, you know, big broad sheet

60:13

of just this graphic of the brain

60:15

lifting the whatever just like the the

60:17

whole whole cover was that. So maybe

60:19

maybe we'll frame it for the HQ.

60:21

>> Yeah.

60:21

>> Um so it's good. So it's got a lot of

60:23

good feedback about it. Really exciting.

60:24

Hopefully you read it. Hopefully you

60:25

liked it. It it it it's a call to

60:27

revolution that I really believe in and

60:29

hopefully uh other people believe in it

60:32

as well and we get a little bit of

60:34

momentum here. Um, on the reading front,

60:38

finished the Sanderson book.

60:39

>> What' you think?

60:40

>> Finished it on March 30th, so I got my

60:42

five in. Um, I liked it. It's a genre

60:45

book, genre fantasy. And the thing I

60:48

hadn't done in a while, it's a long

60:49

book, 650 pages, short for Chanderson,

60:51

but long for me. Um, I hadn't actually

60:53

done that in a while. One of those type

60:55

of books where the whole point, they do

60:57

a lot of world building, and the whole

60:59

point is just to get lost. you just sort

61:01

of like want to get into this state

61:03

where the you get lost in the world and

61:05

you're just in the world and stuff is

61:06

happening. The movie is playing in your

61:08

head. That's the appeal of uh especially

61:11

genre novels in particular like you're

61:12

just sort of like you get lost in these

61:14

worlds. I read a lot of non-fiction

61:16

which is much more you get lost in

61:17

intellectual world. You have ideas and

61:19

you're playing with it. This is much

61:20

more like empathetic, visual,

61:22

action-based or whatever. Like oh that's

61:24

fun. That's a good experience. So um

61:26

I'll probably read another one. Not yet.

61:28

They take a long They take me a while

61:29

because they're long. And

61:31

>> your kid read it too, right?

61:33

>> Yeah, he he read the I think the whole

61:35

Misborn extended trilogy and now he's on

61:38

the second of the the Stormlight, which

61:42

>> So he must like it.

61:43

>> Those are beast books. Those are like a

61:44

thousand plus pages. Yeah. Um he loves

61:47

them. Yeah. Yeah. I told him we'll find

61:48

a way to go meet Sanderson at some point

61:51

and we'll bring a copy of Name of the

61:53

Wind to get signed because you know you

61:54

want signed copies are worth worth a

61:57

lot. Remember, all complaints about

61:58

sci-fi references goes to Jesse. He

62:00

wants to hear it. Um, so there we go.

62:02

So, I got my five in just in time. Um, I

62:05

gotta figure out I I have to I finished

62:06

last night, so I have to figure out my

62:09

uh my March my April books.

62:12

>> I was thinking about getting you a book

62:13

uh there's a new book about uh George

62:16

Steinbrer that just came out by Mike

62:18

Ficaro from the New York Post.

62:19

>> That could be interesting. I might read

62:21

>> Mad Dog read it.

62:21

>> I might read that notebook book as well.

62:24

>> That came from a listener.

62:26

>> Mhm. the history of notebooks. Yeah.

62:28

Yeah. I should probably read a baseball

62:29

book now that the season's going. Um,

62:31

which I should also warn everyone now

62:33

that the Nationals are doing some

62:34

interesting things. That'll be a we're

62:36

going to do a five episode arc.

62:39

Analytics

62:40

uh lineup construction

62:43

and uh hits hit strategy. I don't know.

62:47

Five episode arc. Let's go. Actually,

62:49

the episodes are going to be I think

62:50

people want this is uh basically like

62:54

live commentary. So, we just record you

62:57

and I talking through the full two to

62:59

three hour game and then like you go

63:01

back and listen to us and like replay

63:02

the replay the games,

63:04

>> analyze the new ABS system.

63:05

>> Analyze ABS like we could do little fun

63:07

aides about the technology and ABS or

63:10

this or that. Uh, you know, if reading

63:12

between the lines I think is what people

63:14

want is more extremely long for super

63:18

rapid quantity baseball content. All

63:21

right, well that's all the time we have

63:22

for this week. We'll have another AI

63:24

reality check episode coming out on

63:25

Thursday and then another advice episode

63:28

next Monday. So, as always, till next

63:32

time, stay deep. Hey, if you like

63:35

today's discussion of my book, Deep

63:37

Work, and want to read some more, check

63:38

out episode 384 where I answer the

63:40

question, what else should you read to

63:43

have a deeper new year? Check it out. I

63:46

think you'll like it. So, we're going to

63:48

do a deep dive on the question that I

63:51

probably am asked the most by you, which

63:53

is, "What should I

Interactive Summary

This video revisits Cal Newport's 2016 book "Deep Work," exploring whether its core ideas still hold relevance in 2026 and introducing updates based on recent developments. Newport discusses the four rules from the original book: "Work Deeply," "Embrace Boredom," "Quit Social Media," and "Drain the Shallows." For each rule, he summarizes the original advice and details how he would update or expand upon it today. Key updates include the concept of hybrid attention, the need for clear AI usage rules, the evolution of social media into an addiction model, and the critical importance of managing workloads. The video also touches upon the impact of AI on writing and education, emphasizing the cognitive benefits of the read-think-write cycle and the potential detriments of over-reliance on AI tools. Finally, Newport discusses his recent New York Times op-ed on cognitive fitness and shares his reading progress, highlighting the importance of continued intellectual engagement.

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