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Rules For Deep Work — Updated for 2026 | Cal Newport

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Rules For Deep Work — Updated for 2026 | Cal Newport

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1890 segments

0:00

10 years ago, I published a book titled

0:03

Deep Work. It argued that the ability to

0:06

focus without distraction, the activity

0:08

that I call deep work, was becoming

0:10

increasingly valuable at exactly the

0:13

same time that it was becoming

0:15

increasingly rare due to distracting

0:18

digital technologies like email and

0:20

social media. Now the conclusion of my

0:22

book is that this presents a huge

0:24

opportunity. If you are one of the few

0:26

individuals or organizations to

0:28

prioritize depth, you will enjoy a big

0:32

competitive advantage. Now, here's the

0:34

thing. This book hit a nerve, became a

0:36

bit of a a word of mouth sensation. It

0:38

sold now more than 2 million copies in

0:41

over 45 languages, and that number is

0:43

still going up. Uh Jesse, earlier this

0:45

month, we sold the new language rights

0:46

for the Sinhala translation.

0:50

Nice.

0:50

>> That's of course the language spoken by

0:51

the Sinhalles people of Sri Lanka.

0:53

There's more language out there than you

0:54

might guess. Anyways, this is all great,

0:57

but this book is now a decade old, which

1:00

motivates a natural follow-up question.

1:03

Do its ideas still hold in 2026.

1:08

This is what we're going to explore

1:10

today. So, I brought my first edition

1:12

copy of the book with me. I'm going to

1:13

crack it open. We're going to reread its

1:16

core ideas. I'm going to point out what

1:18

remains true and what requires

1:21

updates. Spoiler alert, I have a lot of

1:24

new ideas to add. So, if you felt like

1:27

you've been drowning in distractions and

1:29

are unsure if there's any hope for

1:31

escaping, then this episode is for you.

1:35

As always, I'm Cal Newport and this is

1:39

Deep Questions, the show for people

1:41

seeking depth in a distracted world. and

1:44

we'll get started right after the music.

1:53

All right, so here's the game plan. Uh

1:54

the book Deep Work is divided into two

1:56

parts. The first part makes my case for

1:58

why depth is valuable and the second

2:00

part offers four rules for getting

2:03

better at depth in your professional

2:05

life. So it's the second part that we

2:07

are going to revisit. Uh I want to go

2:09

through each of those four rules from

2:11

the original book one by one. I'll

2:13

summarize the 2016 advice and then

2:15

answer the question, what would I change

2:17

if I was rewriting that chapter today in

2:20

2026? All right, so let's get started

2:23

with the first of the four rules from

2:24

deep work, which is work deeply. Now I

2:29

open that chapter by discussing my

2:31

friend David Dwayne's concept for the

2:34

udeimmonium machine which was a

2:36

theoretical plan for an office that was

2:39

centered on deep work as a primary

2:43

activity. Now he described it as a a

2:45

one-story rectangular building where

2:48

each of the rooms is connected to the

2:50

other. There's no exterior hallway. You

2:52

have to go from one room to the next.

2:54

And he said the first room when you

2:55

enter the building is the gallery where

2:57

you're exposed to interesting examples

2:59

of work that other people have done. You

3:01

get your creative juices flowing. You

3:02

feel a little bit competitive. The next

3:04

room you would proceed into would be the

3:06

salon. He said there'd be couches and

3:08

coffees and Wi-Fi. It was a place to

3:10

like talk with people and brood and

3:12

think and brainstorm. Uh if you

3:14

continued into the unimon machine plan,

3:16

you get to the office space. Now we have

3:18

cubicles and conference rooms and white

3:20

spa whiteboards. You're sort of just

3:21

like doing the shallow work of work. And

3:23

then finally, if you kept moving into

3:25

the building, you would get to what he

3:26

called the deep work chambers, which he

3:28

described as being 6x10 rooms protected

3:30

by soundproof walls, and that's where

3:32

the real uninterrupted focus would

3:35

happen. So, I I tell the story of this

3:37

sort of theoretical plan for this

3:38

building to open the chapter.

3:40

Interesting point, Jesse. I noticed on

3:42

this reread a mistake that no one has

3:45

flagged before.

3:46

>> What do we got? At the beginning of

3:47

explaining the udeimmonia machine, I say

3:49

Dwayne's plan calls for five rooms in

3:52

sequence. And then I go on to to

3:54

describe four rooms. I cut one of the

3:57

rooms out. And I don't remember which

3:59

one it was, but I I I think there was

4:02

David's going to correct me. He listens

4:03

to the show. Um, I think there was like

4:06

an antichamber

4:07

to the deep work chambers where like you

4:09

took a shower like you a faced yourself

4:11

like prepare your mind for deep work

4:13

andor there might have been a room

4:14

outside of the deep work chambers where

4:16

you would like reintegrate out of like

4:18

deep work mode. I think there was an

4:19

extra room like that that I cut out. No

4:22

one's no one's noticed that. Uh, there

4:24

you go. I noticed it. Anyways, um,

4:27

here's what I then wrote. Let me quote

4:29

from the book. In an ideal world, one in

4:32

which the true value of deep work is

4:33

accepted and celebrated, we'd all have

4:36

access to something like the udemonia

4:38

machine. Perhaps not David Dwayne's

4:40

exact design, but more generally

4:42

speaking, a work environment and culture

4:44

designed to help us extract as much

4:46

value as possible from our brains.

4:49

Unfortunately, this vision is far from

4:51

our current reality. We instead find

4:52

ourselves in a distracting open offices

4:54

where inboxes cannot be neglected and

4:56

meetings are incessant. a settings where

4:59

colleagues would rather you respond

5:00

quickly to their latest email than

5:02

produce the best possible results. All

5:04

right. And then I I said this is the

5:05

goal for this chapter is to simulate the

5:08

effects of David Dwayne's theoretical

5:11

udeimot machine in your actual concrete

5:14

real life. And I go on to give a bunch

5:15

of advice for how to put in place

5:16

rituals and routines to make deep work a

5:18

protected regular part of your

5:21

professional life. All right. So that is

5:24

what I did in the work deeply chapter of

5:27

deep work. What would I change or add in

5:30

2026?

5:32

Well, there's two major ideas that uh

5:35

are relevant to exactly this question

5:38

that have emerged in recent years of my

5:40

work. And I if I was rewriting this

5:42

chapter today, I would add both of these

5:43

two ideas. The first of these ideas is

5:45

the notion of hybrid attention, a hybrid

5:47

attention model of working. Uh I first

5:51

introduced this in an article I wrote

5:53

for the Atlantic two years ago. And here

5:56

was the idea.

5:58

You have a hybrid schedule at your

6:00

office, meaning some days are in the

6:02

office and some days are remote. Okay?

6:05

You synchronize it so that the remote

6:07

days, most people are doing the remote

6:09

days on the same day. So that way um we

6:11

have synchronization of when that's

6:12

happening. And then, and this is the key

6:14

part of the hybrid attention model, and

6:16

I'm going to read this from my Atlantic

6:17

article verbatim here, declare that the

6:20

day spent working remotely will be

6:22

dedicated completely to actual

6:24

uninterrupted work. No meetings, no

6:27

email, and no chat. Each team should

6:29

follow the same schedule, saving

6:30

conversations about work for when

6:32

everyone is in the office together.

6:34

Right? So the idea is deep work days at

6:38

home, shallow work days, meetings,

6:40

conversations, office collaboration at

6:43

the office. All right, let me go on and

6:44

give my rationale. Again, I'm reading

6:46

here from my Atlantic article. Given

6:49

multiple days each week to do nothing

6:51

but make progress on tasks, you'll more

6:53

easily contain your backlog of

6:55

commitments. This model should also

6:57

reduce the total number of incoming

6:58

tasks you're asked to handle, as the

7:00

days without email or meetings are days

7:01

in which your colleagues can't ask you

7:03

to do more things. With less new work

7:04

coming in and completed work going out

7:06

faster, you'll be more efficient and

7:08

less overwhelmed. The ability to take

7:11

breaks from the digital whirlwind will

7:13

also make life more bearable regardless

7:15

of its effect on your productivity. So,

7:17

I think this is a fantastic idea that

7:19

can now be implemented at the team or

7:21

office level that really would help you

7:23

take advantage of the advantages of deep

7:25

work in a simple to describe, implement,

7:29

and maintain plan. It's just when you're

7:30

at home, I don't want to hear from you.

7:32

when you're in the office, you can tell

7:34

me all that stuff you got done when

7:36

you're at home. And that's when we could

7:37

have meetings and emails. People would

7:38

adjust quickly. You're never more than

7:39

one day away from being able to talk to

7:41

someone. I think the rate at which high

7:43

quality work would be completed in this

7:44

model would be significantly uh larger.

7:48

And it's much easier than having to

7:49

negotiate each individual norm or habit

7:52

or system or rule that's distracting

7:53

people throughout the day. It's one rule

7:56

that would immediately give you some

7:57

pretty big deep work related benefits.

8:00

The second big idea, and this is

8:02

something I've been talking about really

8:03

just in the last year, that I would add

8:04

to a 2026 version of this chapter, is

8:07

the idea of having clear rules for how

8:09

you use and don't use AI to help make

8:11

sure that these tools are not

8:13

accidentally completely destabilizing

8:15

your your ability to go deep. Here is

8:18

one example of an AI rule that I've been

8:20

promoting uh really two different things

8:23

I did in March. So, a a New York Times

8:25

article I had last week, which we'll

8:27

talk about in the final segment and in a

8:29

Chronicle of Higher Education interview

8:31

I did, I propose a rule in the work

8:34

environment. Don't let AI write for you.

8:38

Write your own emails, write your own

8:40

memos, write your own reports, create

8:41

your own slides, make them concise and

8:44

informative.

8:46

Grappling with the blank screen to

8:48

produce something that's clear

8:51

uh and informative

8:54

taxes your brain in a way that gives you

8:56

a better grasp over the material that

8:59

you're dealing with and produces much

9:01

better results.

9:03

Yes, you can take a lot of strain off

9:05

your brain by letting Chat GPT create

9:09

drafts and kind of edit the drafts or go

9:10

back and forth with it or have it write

9:12

it all together, but now you're missing

9:15

out on that key cognitive strain that

9:17

keeps your brain really locked in on

9:19

what your business is doing, which

9:20

allows you to actually be better at your

9:22

job. Um, it also avoids what's known in

9:25

the literature now as work slop, which

9:28

is that written products produced with

9:30

heavy use of AI might feel more

9:31

efficient for the writer, but are often

9:33

way less useful for the recipients. And

9:35

the total amount of work required to

9:36

actually get to an actual highv value

9:38

outcome is reduced. Now, that's just one

9:41

rule among many that probably has many

9:43

exceptions that you could add on to it.

9:44

But the bigger point here is AI is

9:46

emerging as the biggest threat to deep

9:50

work

9:51

that we've seen probably since Slack.

9:53

And that is a big deal because unless AI

9:56

can take over your job entirely, in

9:58

which case we're all screwed. To have it

10:00

kind of come in here and make deep work

10:02

harder and take lop off more of the peak

10:04

strain of the deep work stuff you do, is

10:06

just going to make you dumber and make

10:08

the total output coming out of your

10:10

team, company, or individual much worse.

10:11

So you need some sort of AI rules that

10:14

push these tools, at least right now,

10:16

much more towards automating the shallow

10:18

than trying to make the deep easier. Be

10:20

very worried about any use of AI that's

10:22

primarily just trying to make deep work

10:24

feel like it's less of a cognitive

10:26

strain. There be dragons in the

10:28

knowledge sector. Uh it's like using

10:30

polies to help you do pull-ups in

10:32

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10:34

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All right, let's get back to the show.

13:26

Rule number two from the book Deep Work

13:29

was titled Embrace Boredom.

13:33

This chapter was about the need to train

13:35

your brain to get better at focusing.

13:39

Don't just assume you're very good at

13:41

concentrating without distraction. And

13:42

it's actually a skill you have to

13:43

practice. Now, I open this chapter on

13:46

the story of Adam Marlin, who's an

13:48

Orthodox Jew with three Ivy League

13:49

degrees, who in his 20s started

13:51

practicing uh shara, sorry, I said the

13:55

Hebrew wrong, which is where you you

13:57

study either Torah or Talamid with a

13:58

partner. So, you you sit like at the

14:00

same desk and you're going back and

14:02

forth trying to uh do interpretations,

14:05

debate, and argue. It's intellectually

14:07

very intense. There's actually right

14:08

about that later in deep work. I call it

14:10

the whiteboard effect. It's true for

14:12

like many intellectual fields. When

14:13

you're doing something synchronously

14:14

with someone else, you get a lot more

14:17

depth of focus out of it because you

14:18

have to maintain your conver your focus

14:20

in order to keep up with the other

14:21

person and they push you on the edges.

14:23

So, actually working with a partner can

14:25

be really mentally straining in a good

14:28

way. Now, Marlin reports how he had

14:30

thought of himself, he had all these Ivy

14:32

League degrees when he began the

14:34

practice of Heruta. He thought of

14:35

himself as a smart person. But when he

14:38

began working with these people who had

14:40

been doing this uh other you know

14:42

members of the shul who had been doing

14:43

this since uh you know for years he said

14:46

and I quote they could run intellectual

14:49

circles around him and that's when he

14:51

realized they're smart in the sense of

14:53

like I know a lot of stuff and then

14:55

they're smart in the sense of I can

14:57

apply my mental horsepower with

14:59

incredible focus and that he was missing

15:01

on that part. So he got really into the

15:03

study. He would do it every day 6:30 in

15:05

the morning because you would do it

15:06

before work. And he re recognized that

15:09

over time he started to see a difference

15:11

in his ability to do cognitive efforts

15:14

in his job beyond this particular

15:17

practice. Let me uh read you a passage

15:19

from this chapter here. After a while,

15:21

Marlin began to notice positive changes

15:23

in his own ability to think deeply. I've

15:26

recently been making more highly

15:28

creative insights in my business life,

15:29

he told me. I'm convinced it's related

15:31

to that daily mental practice. This

15:33

consistent strain has built my mental

15:36

muscles over years and years. This was

15:37

not the goal when I started, but it is

15:40

the effect. And then I go on in that

15:42

chapter to give a lot of other advice

15:43

for how you might train your brain, such

15:45

as the idea of you should think of

15:47

yourself as taking breaks from focus to

15:50

schedule some brief moments of

15:51

distraction as opposed to the opposite

15:53

way around. And you should do things

15:54

like memorize a deck of cards, which is

15:56

a shorthand for focus requiring

15:59

activities to get you used to focusing.

16:00

All right. What would I change if I was

16:04

rewriting rule two from deep work in

16:07

2026?

16:10

So over, you know, years of talking

16:12

about focus training and training your

16:14

brain, um, I have a whole extended

16:17

toolkit of suggestions that, you know,

16:19

were not in that original chapter, but I

16:21

would add today. I've picked out four.

16:25

These are four brain training things

16:27

I've talked about pretty regularly in

16:29

the last half decade that I would almost

16:30

certainly add in an updated version of

16:32

this chapter. All right. Number one,

16:33

you've heard me say this a lot in the

16:34

last year or so. When at home, you keep

16:38

your phone plugged in in the kitchen. If

16:41

you need to use it, you go there to use

16:43

it. If you have to check it on text

16:44

conversation, you go there to use it. If

16:45

you want to listen to a podcast while

16:47

you do the dishes, you use wireless

16:48

earphones.

16:50

This is really important because two

16:51

things happen.

16:53

one, there's a lot of circumstances

16:55

where you would be fighting the urge to

16:57

pick up your phone and it would make it

16:59

hard for you to lock in on something,

17:01

but those circumstances are in uh

17:04

significantly made easier if the phone

17:06

is not nearby, right? Because if the

17:08

phone is nearby, there's pattern

17:10

recognizing neuronal bundles in your

17:12

short-term motivational systems like,

17:13

"Oh, there's the phone." And then they

17:14

fire and then they vote for let's pick

17:16

up the phone. If the phone is in the

17:17

other room,

17:19

then they're not firing as loud. So you

17:21

don't have as much of a clawing sort of

17:23

distracting pull at your attention. So

17:25

you'll focus uh you're going to focus

17:27

better. This over time is then going to

17:30

give you like experience with like what

17:32

it's like to be without your phone. You

17:33

sort of normalize and habituate to that.

17:35

And now think about all the things you

17:36

do at home that if your phone was in the

17:38

kitchen, you would now do with full

17:39

focus.

17:41

Simple things like I'm having dinner

17:43

with my family. You're just going to be

17:44

there having dinner talking to them. Or

17:46

I'm watching a movie with my kids. like

17:48

you'll just be full out watching that

17:50

movie. It's completely different

17:52

experience. Um over time, the positive

17:55

long-term returns will help reprogram

17:57

your long-term motivation system to be

18:00

like, "Oh, I really like what it's like

18:01

to watch a movie without distraction. I

18:03

don't even want the phone." Right? So,

18:04

there's all sorts of positive benefits.

18:05

All right. Number two, read real books

18:08

either in paper or on Kindle, but not on

18:10

a phone or tablet. So, not in a digital

18:12

environment that you also associate with

18:14

other types of distractions. If you're

18:16

reading non-fiction books, take notes in

18:17

a notebook after every chapter to try to

18:19

consolidate the big ideas so the

18:22

information comes in in the reading. The

18:24

writing of the notes helps cement it in

18:27

your brain. Reading real books triggers

18:30

all sorts of complicated processes in

18:32

your brain. It helps you build up what

18:34

the researcher Maryann Wolf calls deep

18:37

reading processes where you build

18:38

connections between parts of your brain

18:40

that aren't normally connected. They

18:41

wouldn't have been in a preiterate age.

18:44

When these different parts of your

18:45

brains are all connected together, it

18:47

unlocks more sophisticated understanding

18:49

and thoughts. It literally makes you

18:51

smarter. So reading, I mean this is like

18:54

basic cardiovascular exercise to your

18:56

physical health. Reading is to your

18:57

mental health. Reading pages of books

19:00

gives you a smarter brain than if you're

19:03

not reading pages of books. And that

19:05

smarter brain is going to understand

19:06

your world better, understand yourself

19:07

better, understand complicated ideas

19:09

better, produce more complicated ideas.

19:11

So that's absolutely important. Three, I

19:14

would say find a hobby that rewards

19:16

focus and punishes distraction. So, you

19:17

just get used to being able to lock on

19:19

something and get a reward feedback from

19:22

it. There's a lot of sports to do this.

19:23

Tennis does this. My wife is taking

19:25

tennis lessons and was saying if her

19:27

focus flags a little bit in tennis,

19:28

you're done because you have to

19:30

constantly be tracking what's going on

19:31

and predicting what you're going to do

19:33

uh next. Basketball is this field. Golf,

19:35

I assume, Jesse, right? Like if you're

19:37

not locked in, you know, like before

19:39

your swing, it's

19:41

>> Yeah.

19:41

>> Yeah,

19:41

>> for sure. If Jesse doesn't lock in, his

19:44

typical like 69 might flare up to like a

19:46

72, 73. Is that Is that what happens?

19:48

>> I wish.

19:49

>> Am I using the right golf lingo?

19:50

>> Yeah, that was perfect.

19:51

>> Your birdies are going to become

19:52

bogeies.

19:53

>> Double bogeies.

19:54

>> Double bogeies. There we go. Um, so,

19:57

okay, that makes them mad. You you will

19:59

get used to locking in on focus. Final

20:01

thing I would say is self-reflection

20:02

walks. I talk a lot about this. Walking

20:05

without distraction, thinking about

20:06

yourself,

20:08

your life, what's going on. Just get

20:09

used to the life of the mind. Get used

20:11

to the inner dialogue voices in your

20:13

mind. Get used to having noisy,

20:15

clamoring, competing thoughts, picking

20:17

out the important ones, sticking with

20:19

it, making progress on it, finding

20:22

insight on the other end. I call that

20:23

type of mental activity contemplation.

20:25

It's critical to a life well-lived. Best

20:27

way to practice it is to do it. And the

20:29

way you do it is you go for walks, be

20:31

moving without a phone. Or if you have

20:33

to have a phone for emergencies, put it

20:34

on ring and in the back of a backpack so

20:36

you can't grab it without digging

20:38

through some things so that you can

20:40

think about what's going on.

20:43

All right, that was chapter two. Chapter

20:45

three, the third rule in deep work was

20:49

titled quit social media. Now, back in

20:53

2016, that was a really sort of

20:54

provocative way to name a chapter. Now,

20:57

a lot of people thought when they just

20:59

skimmed through the book that what I was

21:01

arguing back then is that people should

21:02

stop using social media. It's kind of my

21:05

stance now. Actually, what wasn't what I

21:08

was arguing in that chapter, the quit

21:10

social media title for that rule refers

21:14

to one of the specific strategies that I

21:17

discuss, which is this idea of quit

21:20

social media dot dot dot for 30 days to

21:24

get a better sense of what value it is

21:26

or is not creating. So I had this

21:29

suggestion of temporary breaks from

21:31

multiple different social media

21:32

platforms so that you better understood

21:34

what value they were bringing. Um and if

21:36

you found it had no value then maybe you

21:38

would quit permanently. Or if you found

21:40

it did you might adjust your usage

21:42

patterns to maintain that value but

21:45

maybe avoid some of the value that would

21:47

be worse. That's an idea that I then

21:48

developed in my next book digital

21:51

minimalism. But the general point of

21:53

that of the chapter was this idea of you

21:57

need to adapt a more rational tool

22:01

mindset for digital tools. I was I was

22:04

arguing for other types of tools we

22:06

encounter in our life. We're not going

22:07

to spend money to buy it or use it

22:10

unless we have a clear use case. I talk

22:12

about a a farmer named Forest Pritchard

22:14

who I I met here in the farmers market

22:15

in Tacoma Park. He he wrote a book, cool

22:18

memoir called Gaining Ground. And he

22:20

talked about he told me and I to I quote

22:22

this in deep work about the complicated

22:26

mental calculations farmers go through

22:28

when deciding do I need to buy this

22:29

piece of equipment like well here's how

22:30

much it costs here's the benefit they

22:31

all have some benefit right here's the

22:33

benefit it brings here's how much it

22:34

cost is that benefit worth the cost

22:36

they're always thinking that through and

22:38

how to make that ratio more to their

22:40

advantage you would never just like buy

22:41

an expensive piece of farm equipment

22:43

like I'm sure we'll figure it out it's

22:44

got some uses I don't want to miss out

22:45

on so we're used to in other parts of

22:48

our lives being really careful, critical

22:50

about if and when we're going to spend

22:51

money on a tool. And I said, when it

22:53

comes to the world of the digital,

22:54

especially what I call network tools,

22:55

things connected to the internet, we

22:58

throw that out the window. We say it's

23:00

it's not the the creator of the tools

23:03

job to convince me that this is useful.

23:05

In fact, if there's any possible

23:07

benefit, I'll invest huge amounts of my

23:09

time and energy into using this tool.

23:11

And that was definitely still the

23:12

mindset around that time. This was like

23:14

the sort of uh Apple Watch period where

23:18

you could launch a product like the

23:19

Apple Watch and Apple literally was

23:21

like, "We don't know what this is for.

23:23

That's not our job. That's your job. All

23:25

right, Apple monkeys, go buy this." And

23:26

people were just like, "I guess we got

23:27

to buy Apple watches." And literally

23:29

people were trying to figure out the

23:31

idea that people now use them for like

23:32

fitness and stuff like that. That came

23:34

later. Like Apple was just like, "We

23:35

built the watch and people are like,

23:36

"Give it to me and then we'll figure out

23:38

later what to do with it." So we were in

23:40

this mindset where it came to digital

23:41

tools. We were being like the suckers at

23:44

the county fair. Like I will use any

23:46

tool if there's any benefit. So the main

23:47

thing I was arguing in that chapter is

23:49

no no

23:50

make a tool earn your attention.

23:53

Make it uh make the case that this is

23:56

generating way more benefits than cost.

23:58

All right. Here's what I specifically

23:59

wrote. The use of network tools can be

24:01

harmful if you don't attempt to weigh

24:04

pros against cons, but instead use any

24:06

glimpse of some potential benefit as

24:08

justification for use of a tool. then

24:09

you're unwittingly crippling your

24:11

ability to succeed in the world of

24:12

knowledge work. I then su uh propose an

24:16

alternative

24:18

approach which I call the craftsman

24:20

approach to tool selection which I

24:21

define as follows. Identify the core

24:24

factors that determine success and

24:25

happiness in your professional and

24:27

personal life. Adopt a tool only if its

24:30

positive impacts on these factors

24:32

substantially outweighs

24:34

its negative impact. So, I was saying be

24:38

a much more wary consumer of tools.

24:42

All right. So, what would I change if I

24:44

rewrote this in 2026?

24:46

Well, when it comes to social media in

24:49

particular, which was like a a big

24:52

example through that chapter of a tool

24:54

that you should really weigh its value

24:55

versus cost. Our relationship with

24:57

social media back when I was writing

24:58

this book, which was really like 2014,

25:01

2015. Our relationship with social media

25:03

back then is very different than it is

25:05

today. and it would change the way that

25:07

I talked about it. If you go back to

25:09

that 2014 2015 period, which is when, by

25:12

the way, I first began writing about

25:14

skepticism around social media. My first

25:16

post about this came out in 2014.

25:18

If you went back then, people were

25:20

thinking about tools like Facebook or

25:22

Twitter through a lens of uh personal

25:25

positive benefits. So, if you said, I

25:27

don't know, I don't think you should use

25:28

faceback Facebook, they would come back

25:30

and say, here are like the benefits I'm

25:33

getting, right? like I I'm keeping up

25:35

with my friends. It's how I find

25:37

business contacts and um there's new

25:40

sources I can't get elsewhere, right? Uh

25:42

Twitter, they would be like, "This is

25:43

important for my professional brand. If

25:47

I don't have a voice online, I don't

25:49

exist and it's going to be hard to get

25:51

jobs." So, we really were still at the

25:53

tail end of seeing social media tools as

25:55

being utilitarianly useful.

25:58

I don't want to give up on benefits. If

26:00

you go back and watch my uh TEDex talk,

26:03

quit social media that went viral and

26:05

it's at like 11 million views now. I

26:07

recorded that the summer after Deep Work

26:08

came out, I believe. Go back even then,

26:11

right? Watch that talk. I'm mainly

26:14

responding to people's uh objections to

26:17

quitting social media based on the value

26:18

they think they're getting. Right? So,

26:20

it's all responses to the types of

26:21

things where people say, "I don't want

26:22

to give up this value." And I would have

26:24

to argue like that's not as valuable as

26:26

you think and the the cost there is

26:28

bigger than you think. Right? So, it was

26:30

definitely like a utilitarian calculus

26:32

people were applying to social media

26:33

back then, which is why I approached it

26:35

with this like let's weigh pros and

26:36

cons. It's kind of like a quiet push,

26:38

quiet touch to get people to use less

26:40

social media. Today, in 2026, that is

26:42

not a relationship with social media. It

26:45

has completely morphed away from value

26:46

propositions and has leaned into sort of

26:48

pure addiction. Like, think about a tool

26:50

like Tik Tok and how different this is

26:52

than like 2014 Facebook. Tik Tok no

26:56

longer is like, "Hey, this is about

26:57

people you know. You're not following

26:59

friends. You're not getting updates from

27:00

people. You know, Tic Tac, unlike early

27:03

Instagram, is not about, okay, I have I

27:05

have selected maybe like more well-known

27:08

people who I'm very interested in and I

27:10

want to hear their takes on things. So,

27:11

I'm following an artist I like and I'm

27:13

following a writer who has like

27:15

inspiring quotes. Tik Tok's like, "No,

27:16

no, you don't follow anybody. We're just

27:19

going to show you stuff, right? We're

27:21

just going to show you stuff that's

27:22

engaging." So, you cannot tell yourself

27:23

you're keeping up with people or you're

27:25

trying to follow people that you think

27:26

is interesting. The huge change here,

27:28

and this is so big compared, we forget

27:30

this, but such a big change. None of

27:32

these platforms are about posting

27:33

anymore.

27:35

They were entirely about posting back

27:37

then. It was about your stuff, you

27:39

posted, you wanting to put stuff out

27:41

into the world, right? One of the the

27:43

original addiction hooks that uh

27:45

Facebook introduced in their product was

27:47

the like button. And I I write about

27:49

this in digital minimalism, which came

27:50

out a few years later. This idea that I

27:53

have an unpredictable indicator what

27:55

people think about me. So, I put a post

27:57

out there and there's going to be this

27:58

number and if the number is low, that's

28:00

like people be mad at me. If that number

28:02

is high, then people are loying me. And

28:03

that was like the most addictive piece

28:05

of information you could imagine. Of

28:07

course, I have to go back to this device

28:08

a lot. I have to see that number. The

28:10

like button made mobile enabled social

28:13

media incredibly addicting. Right? This

28:15

is what it was about. When I said in

28:17

Deep War, quit social media for 30 days.

28:19

One of the big things I wrote about was

28:21

you think people really care what you

28:23

have to say, but you'll notice when you

28:25

quit for 30 days that no one even

28:27

noticed that you were gone, right? So

28:29

posting was a big part of social media.

28:32

Not today. You're on plat Tik Tok like

28:35

most you're not there to to post your

28:36

own videos. You're just there to

28:39

consume. You're on X, like you're just

28:41

there to consume. You want to see the

28:43

the circus. You want to see the people,

28:45

you know, the gladiators fight. You're

28:47

on Instagram. You just want to consume.

28:48

You're no longer like posting photos of

28:50

your vacations as much anymore. It's

28:52

just pure consumption that has been made

28:56

to be as compelling as possible to keep

28:58

you on the vice as much as possible. So,

29:00

no one argues anymore, oh, I I have so

29:04

much value from this that I'm going to

29:05

miss out on all these opportunities and

29:07

keeping up with friends. No, they're

29:08

just like, I can't help myself. It numbs

29:11

me. It makes chemicals flow. life is

29:13

hard. This is my booze, basically. So,

29:17

it's a completely different

29:18

relationship. So, if you're writing a

29:19

chapter now about trying to get rid of

29:21

consistent sort of optional digital

29:23

distractions, you would write it more

29:25

like a how to get sober guide. Like,

29:26

that's where we are right now. We see it

29:28

as something that is a little bit

29:29

unsavory and we can't help ourselves.

29:31

It's like smokers in the early '9s.

29:33

You're like, "This is not good. We know

29:36

this is kind of on the way out. I'm

29:37

trying to stop and I can't and I could

29:38

use some help." So, I would completely

29:40

change the way I thought um I would

29:42

think about it. And this is where I'd

29:44

give my advice like you got to re

29:45

retrain your brain. You have to have the

29:47

phone away from you more so that you're

29:49

not firing those short-term circuits.

29:50

You got to retrain long-term motivation

29:52

circuits to learn the deep reward of

29:54

sticking with something without

29:55

distraction is better than the

29:56

short-term reward of looking at the

29:58

phone. You got to take all the stuff off

29:59

of your phone that's going to give you

30:01

high reward signals. Anything where

30:02

people make money the more you look at

30:03

it. Like, you really got to make that

30:05

phone dumber. Look at my video from our

30:08

episode from what was like a month ago,

30:09

Jesse. Uh where we talked about how to

30:11

simplify your phone and make it seem

30:12

like a incredibly simple dumb phone

30:14

while still having useful apps on it.

30:16

Like that's all the type of stuff I

30:17

would talk about. This is no longer a

30:20

argument about tool selection and pros

30:22

versus cons. It's an argument about

30:23

sobriety. So that chapter is one that I

30:26

think would change drastically. All

30:28

right. The final rule in part two of

30:31

deep work was called drain the shallows.

30:34

This is the chapter where I tackled

30:36

trying to contain the administrative and

30:38

logistic tasks that if left unchecked

30:40

make it really hard to find time for

30:42

deep work or to remain focused during

30:45

deep work sessions. Here's what I

30:48

specifically wrote. I'm uh reading here

30:49

verbatim. The shallow work that

30:52

increasingly dominates the time and

30:53

attention of knowledge workers is less

30:55

vital than it often seems in the moment.

30:58

For most businesses, if you eliminated

31:00

significant amounts of the shallowess,

31:01

their bottom line would likely remain

31:03

unaffected. As Jason Freed discovered,

31:05

if you not only eliminate shallow work,

31:07

but also replace this recovered time

31:09

with more of the deep alternative, not

31:11

only will the business continue to

31:12

function, it becomes more successful.

31:16

All right, so I was uh mentioning Jason

31:18

Freed there. That's because the opening

31:20

story of that chapter was about how

31:22

Jason Freed with his company 37 Signals,

31:24

now it's called Base Camp, uh,

31:26

experimented with a 4-day work week for

31:28

certain times of the year. And they

31:30

found that productivity went up. And

31:32

then I talked about this controversy

31:33

that happened where a reporter wrote an

31:36

article and was like, "Oh yeah, Jason

31:38

Freed and his company are just making

31:39

people jam five days of work into four

31:41

days." Like great productivity, you

31:43

know, tip. And Jason Freed fired back.

31:45

He's like, "No, they're not working more

31:46

hours. they're just doing less of the

31:49

nonsense. We just there's like less

31:50

meetings. There's less back and forth.

31:51

People are just a little bit more on

31:52

task. They're not working more hours,

31:54

but more stuff is getting done. And the

31:56

point there was like we have a lot more

31:58

shallow work in our schedules than we

31:59

think. And it's a lot more removable or

32:01

optional than we think. So that was the

32:02

motivation. All right. So I had a bunch

32:04

of strategies. I actually am going to go

32:05

through quickly the five particular

32:08

strategies that I mention in this

32:09

chapter. For each one, I'll give a

32:12

thumbs up if like, yeah, that held up

32:13

and a thumbs down if like, nah, that

32:15

didn't really work out or we don't

32:16

really do that anymore. And I'll do this

32:17

real quick. All right, the first idea in

32:19

there was time blocking. That definitely

32:22

held up. I think time blocking is a

32:24

continues to be really the only way to

32:27

manage your time and attention if you

32:28

have a busy knowledge workshop. The

32:30

second strategy, quantify the depth of

32:32

every activity. He actually gave away if

32:34

you a heruristic for how to actually

32:37

numerically score activities so you

32:39

could sort of see how much deep work

32:41

each requires and prioritize the deep

32:44

did not hold up. No one did it. Uh that

32:47

that's something that no one ever did.

32:49

All right. The third idea,

32:51

work with your supervisor or boss to

32:53

establish an ideal deep to shallow work

32:55

ratio in a typical work week. What ratio

32:58

my hours should be deep worth for

32:59

shallow work? And then measure. And if

33:03

you're falling short, talk to your boss

33:04

about, hey, we had this target we

33:05

thought would produce the most value for

33:06

the company. We're falling short. How

33:07

can we make changes? That really held

33:09

up. I threw that in as an after effect.

33:11

And then I heard from a ton of people

33:12

after the book came out that this was

33:14

really successful. So, I really like

33:15

that uh idea. I talked about shutdown

33:18

routine routines 100% that really works

33:20

out. Have a clear end of day, close the

33:22

open loops, check a box, say a phrase,

33:24

be done with your work when you're done.

33:25

Don't let it sort of bleed amorphously

33:27

into the rest of your day.

33:29

The final uh strategy was becoming

33:31

better at email. And I gave a bunch of

33:33

different strategies in there. Um some

33:36

of those things work, some of them

33:37

don't. I'm going to get into that in a

33:38

second. One of the subsuggestions there

33:41

was the just don't reply more often.

33:44

That triggered Adam Grant to write an

33:46

op-ed in the New York Times say like

33:48

that's actually a bad idea. That's rude.

33:49

And we had a kind of we we ended up

33:51

working this out Jesse on an episode of

33:52

his podcast. Mhm.

33:54

>> So, look at one of my appearances on

33:56

work life podcast with Adam and we sort

33:57

of in a good naturatured way um got into

34:00

that. All right. So, what would I add if

34:03

I was rewriting this chapter in 2026?

34:06

There was two big ideas that showed up

34:08

in subsequent books after Deep Work that

34:10

should fit absolutely here. The first

34:12

idea is replacing the hyperactive hive

34:15

mind. This showed up in my 2021 book, A

34:17

World Without Email, which was meant to

34:19

be the immediate companion to deep work.

34:22

But then I I inserted digital minimalism

34:24

between the two just because that book

34:26

was more timely. But in a world without

34:29

email, I said, "Okay, here's what I got

34:30

wrong in deep work. Here's what I got

34:32

wrong in that strategy about becoming

34:36

better at email." I was falling into the

34:38

trap of imagining the key to improving

34:40

the role of email in your life is that

34:42

yourself to have more discipline and

34:43

better habits. and perhaps to to shift

34:45

some norms in your organization like

34:48

norms around response time and in the

34:50

world without email I spent a couple

34:51

years I looked deeply at the rise of

34:53

email and its impact I was like oh that

34:55

won't solve it

34:57

the problem with constant inbox checking

35:00

in the professional setting has to do

35:01

with collaboration strategies a lot of

35:04

our projects we we coordinate with ad

35:06

hoc back and forth messaging through

35:08

tools like email and then later Slack if

35:10

that's how you're collaborating a

35:12

strategy I call the hyperactive hive

35:14

mind collaboration style. You have to

35:16

check those inboxes and chat channels

35:18

all the time because ongoing back and

35:20

forth conversations have to be serviced

35:22

otherwise things ground to a halt. So

35:25

the real solution is not better habits

35:27

yourself like I'm going to batch my

35:29

email checks but replacing ad hoc back

35:32

and forth messaging with other ways of

35:34

collaborating that requires many fewer

35:37

inbox checks or many fewer chat checks.

35:39

even if those new modes of collaboration

35:40

are more annoying and in the moment

35:42

require more work, you want to minimize

35:44

the need to have to keep checking

35:46

channels. So that's an idea I did not

35:47

have in 2016 and by 2021 was a big part

35:51

of my life. The second idea I would add

35:53

here, and this is one I really laid out

35:56

in my last book, Slow Productivity,

35:57

which came out 2024,

35:59

workload matters. We need rules and

36:02

systems for explicitly managing

36:04

workloads. If it's just informally

36:06

bouncing stuff back and forth and

36:07

messages, hey, can you do this? Can you

36:09

do that? Will take on too much stuff.

36:11

And when we have too many things to work

36:12

on at the same time, they each imminate

36:15

their own overhead, their own sort of

36:18

shallow work task to sort of keep the

36:20

project going. That aggregates. It's

36:22

uncompressible. It's like water. So if

36:25

you you do 10 things and opposed to five

36:28

things, you have twice as much of this

36:30

administrative overhead that you have to

36:32

service. And there's a there's a tipping

36:34

point at uh you go past where the amount

36:37

of administrative overhead you require

36:38

to service all the things you're working

36:40

on basically fully takes over your

36:41

schedule and then like you only can

36:43

really do work early in the morning on

36:45

the weekends and you're in a state of

36:46

extreme unproductivity

36:49

and you're also miserable and burnt out.

36:51

It's just a terrible way to work. If you

36:53

instead have explicit rules for managing

36:55

work workloads in a team or a company so

36:57

that I'm only actively working on a

36:59

small number of things at any one time,

37:00

what happens?

37:02

The amount of concurrent administrative

37:04

overhead drastically reduces. I have

37:05

more time for deep work. Those things

37:07

get done fast. They get done well. And

37:08

the overall rate at which I complete

37:10

things goes up and the number of things

37:12

I finish per quarter also goes up. Doing

37:14

fewer things now means I get more things

37:15

done in the long term. And I'm less

37:18

miserable. It's the the the the role of

37:22

overload

37:23

in attacks on deep work and burnout and

37:27

workplace misery is critical. So again,

37:29

my book Slow Productivity gets into

37:30

that. I did not really have that

37:32

connection yet when I wrote deep work.

37:36

All right, so there we go. I think

37:38

Jesse, it holds up pretty well. I mean,

37:39

it's it's continuing to sell, but

37:41

there's like a lot of updates that I

37:43

think would make it better. Now, a lot

37:45

of these updates are in my future books

37:48

that follow deep work. A lot of these

37:49

updates are here on this podcast. A lot

37:51

of these updates are in my writing I've

37:52

done for the New Yorker on these type of

37:53

issues. So, you can sort of think of a

37:56

lot of my work going forward as like

37:58

revised and updated editions of deep

38:00

work. So that stuff is this stuff is

38:01

largely out there. I eventually write it

38:02

down anyways, but this was sort of the

38:04

seed that started a lot of the thinking

38:06

that I've since been

38:09

trying to elaborate and expand ever

38:11

since.

38:11

>> If you had to redesign the book cover,

38:13

what would you do for a second edition?

38:16

>> Um uh pretty canonical, right? This is I

38:19

remember so if you want the quick

38:21

backstory

38:22

um the this design philosophy actually

38:25

came from the book that preceded this

38:27

which was So Good They Can't Ignore You.

38:28

>> Mhm. uh which is about don't follow your

38:30

passions and career advice book. Um so

38:32

here we go. So we're working on we're

38:34

working on so good they can't ignore you

38:36

and we're getting back these like bad

38:38

covers. There's one with like pencils on

38:40

it. Pencils like I I don't know what's

38:43

going on, right? Um and then the

38:44

designer at some point gave us this like

38:46

super big font textheavy and this was

38:49

back in the day when like Barnes & Noble

38:50

was a big deal and I was like yeah that

38:52

that stands out like be so good they

38:54

can't ignore you and good and you um and

38:56

that's where the design philosophy came

38:58

from. same imprint. So, we did deep

38:59

work. We're like, "Yeah, we're going all

39:00

in on big just boom, big lettering." It

39:04

kind of started a cover trend. Then a

39:05

bunch of books did this and now like the

39:07

trend has kind of moved on. But there's

39:08

a period where like just being big and

39:09

declarative uh was a cool way to do

39:12

titles. So, I would either do this

39:13

>> and then slow productivity was more

39:15

inspirational with like the picture.

39:16

>> I want Yes, this is me going a

39:18

completely different way. So, with slow

39:19

productivity, I was like, I want to do

39:20

full bleed imagery. This is more of a

39:23

thing from the fiction world. And I was

39:24

like, let's bring this to non-fiction. I

39:26

want to induce a psychological state in

39:30

the reader just seeing the cover that is

39:32

congruent with what the book is going to

39:34

be about. So you see the cabin up on a

39:37

hill with a path leading to it and your

39:38

mind already goes to a narrative place

39:40

of a life that's slower and focused on

39:42

producing important things and is

39:43

meaningful. It puts you in that

39:45

emotional state and then you're like

39:46

what's this book about? And it's like

39:48

hey how to do that? Put those two things

39:49

together you're like boom I want to go.

39:52

So yeah. So we have to keep evolving.

39:53

Like I don't think this cover style

39:56

is like the right style anymore.

39:57

>> Yeah, that's why I kind of asked.

39:58

>> Yeah. Yeah, it's kind of

39:59

>> I was just cuz I know that you've been

40:01

evolving.

40:02

>> If I really was going to redesign it, um

40:04

I would either keep it there or

40:06

basically just have the dinosaur from

40:07

Jurassic Park, the that famous the

40:10

skeleton. It's a famous cover. Just play

40:14

it back. No other explanation.

40:17

>> State has to give you those books for

40:19

your new Map Maker Lab.

40:21

>> We got to reach out. I want first

40:22

editions for the lab. I'm going to reach

40:24

out. Maybe I'll have you reach out.

40:26

>> I mean, you're a huge fan.

40:27

>> Yeah, the Kiteon Foundation. I want

40:29

first edition books, Kiteon books for my

40:31

for my lab. I'll send them a picture.

40:32

It'll be great.

40:33

>> Um,

40:34

>> then you can write the um

40:36

>> biography for Kiteon.

40:38

>> I know. I do want to write a Katon

40:39

biography. There's I there's fewer words

40:41

I could say I guess beyond like the only

40:44

thing that would probably make my agent

40:45

even more nervous than me saying I want

40:48

to write a biography would be like if I

40:49

wanted to write uh like a child's

40:52

picture book like I don't the I don't

40:55

know I don't know what would be worse

40:56

from her perspective than be like I want

40:57

to write a biography of someone that

40:59

unless it was like you know what you

41:01

know what worlds have not come together

41:02

like enough recently pornography and

41:05

cookbooks.

41:06

You could probably do a good kids book

41:08

on baseball.

41:10

>> See, she's in cold sweats now. If she's

41:12

hearing this,

41:14

>> she's like, "Jesse,

41:16

stop it. Do not plant these seeds in his

41:19

mind." All right. Well, that's enough

41:21

hearing from me. Um, now it's time to

41:24

hear from you as where we move on to the

41:27

inbox segment to hear your messages. Uh,

41:30

before we get there though, let's take a

41:32

quick break to hear from some of our

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show.

44:40

All right, so now let's get going and

44:42

open up our inbox. Remember, if you have

44:44

a question for me or a case study you

44:45

want to share, maybe just like an

44:47

interesting article you want to try to

44:48

get me to do a rant, the right way to do

44:50

it now is send an email to

44:51

podcast@calport.com.

44:55

All right, Jesse, what uh what's our

44:57

first message today?

44:58

The first message comes from Shelly.

45:01

>> All right, Shelly, what we got here? All

45:02

right, Shelley says, "I'm a product

45:05

manager in health tech, and I keep

45:07

getting pressure from friends and family

45:09

saying I should have AI write my

45:10

documentation, market research, business

45:12

cases, etc. My position on this is that

45:15

it will make me dumber. And if my job is

45:17

to persuade people to do something, how

45:19

can I do that live if I lose the ability

45:22

to articulate it in writing and

45:23

understand it deeply?" All right, I've

45:25

been hearing this a lot. I gotta say,

45:27

Jesse, this this like let's let AI do

45:31

our writing. Let's let AI let's

45:34

collaborate with AI to help like uh test

45:37

our ideas and get our writing out. I

45:39

find the whole thing to be very

45:40

depressing and like anxiety producing

45:43

and depressing. It's it's like you know

45:45

you you spend years

45:49

uncovering and realizing and clarifying

45:51

the importance of cognition in the human

45:53

experience and in the knowledge economy

45:55

and in science and in everything. And

45:57

then it's just like a lot of chirpy

45:58

people out in Silicon Valley like yeah

46:00

just kind of like let's not do that or

46:02

just let computers do a lot of let's

46:03

just do that worse. Won't that be fun?

46:04

And like of course people are like sure

46:06

because this stuff is hard right? Like

46:08

look, if you are at Marine boot camp and

46:12

someone comes around and is like, "Hey

46:14

guys, I I I have this like little uh

46:16

like carjack thing you put under you

46:18

when you do uh push-ups and it like

46:20

gives you uh takes a lot of weight off

46:22

of it." The pu you're like, "Yeah,

46:23

push-ups stink. I don't like doing all

46:24

these push-ups, but yeah, let's use that

46:26

thing. This is great. This is I could do

46:27

like a thousand push-ups now." In the

46:30

time and they would use AI talk in the

46:32

time it used to take me to do 10

46:34

push-ups, I can now do 30 push-ups. You

46:36

know, but like guys, the whole point of

46:37

doing the push-ups is it's discipline

46:38

and strength because of like you're

46:40

soldiers. I feel that way about AI. All

46:42

right, so I have two responses to Shel.

46:44

I mean, this whole thing is depressing,

46:45

anxiety producing to me. Uh, point

46:47

number one,

46:49

read, think, write is a cycle.

46:52

Take an information. You think about

46:53

information, you write something based

46:55

on that understanding. It is a

46:57

fundamental cognition loop

47:01

that helps you make your human brain

47:03

valuable and capable of producing

47:05

valuable things, especially in like the

47:06

the knowledge sector economically

47:08

speaking. If you take one of those parts

47:10

out or diminish it, if you say like I'm

47:11

not going to really do much of the

47:12

writing or I'm going to do it in a sort

47:14

of uh kind of like half a way where I'm

47:16

like sort of writing but really just

47:18

kind of like editing stuff the chat GPT

47:20

road like you're avoiding any type of

47:21

strain. that loop breaks and your brain

47:24

getting increasingly better at being

47:26

able to produce valuable original

47:27

thought gets worse. You get dumber,

47:30

which is not what you want to do when

47:32

half of our economy is based on advanced

47:34

knowledge sector types of companies.

47:36

Point number two,

47:38

no one understands anything about

47:40

productivity. I I mean this was what my

47:41

last book was about, the first part of

47:43

my last book about the num school ways

47:45

in which we how we define productivity

47:47

and knowledge work. like anything being

47:49

easier or faster. We're like, I'm more

47:51

productive. Are you though? Like is this

47:55

like does this directly actually make

47:56

you more productive? Like let's let's be

47:58

specific here. I talked about this two

48:00

weeks ago uh in my episode about AI

48:02

making us worse at work. Let's look at

48:04

like Shel's example.

48:06

Uh maybe you produce market research

48:08

reports as she mentions. Maybe this is

48:11

like a key part of your job. Is this the

48:13

bottleneck? Is the literal time it takes

48:16

you to write the market research report

48:18

the main bottleneck on how much value

48:20

you're producing for your company?

48:21

Almost certainly not. I mean, you're

48:23

probably producing one of these reports

48:24

like once a month.

48:26

So, like let's say in absolute terms,

48:30

you're replacing like, hey, if I if I

48:32

was prompting AI and not really doing

48:34

the thinking myself, I could make this

48:35

report in like 45 minutes. It otherwise

48:37

takes me five hours. In the course of a

48:40

month, does that really matter? like is

48:43

that really unlocking a lot more value

48:45

for the company? It's the time required

48:48

to produce that marketing report was not

48:50

the bottleneck. The bottleneck was

48:51

actually probably the sophistication,

48:52

nuance and value of what you put in that

48:54

marketing report. In fact, triple your

48:56

time might make you way more productive

48:58

from the sense of like this report is

49:00

containing more value. We often mistake

49:02

ourselves. We think about efficiency

49:04

because we have assembly line thinking,

49:05

but we're not doing one thing on an

49:07

assembly line. And when you're not doing

49:08

one thing on an assembly line, raw

49:11

efficiency on task execution time

49:13

doesn't necessarily lead to more

49:14

proverbial proverbial Model T's being

49:17

produced. Now, if Shel's job was

49:19

literally producing marketing reports

49:21

backtoback, 8 hours a day, 5 days a

49:23

week, that's all I do, which is like an

49:25

absurd thing, but let's just use this

49:27

thought experiment. Then maybe and they

49:30

got paid by just literally here's a

49:31

report got produced. And someone's like,

49:33

it looks like a report, here's some

49:34

money. Like if that was the situation

49:36

then like oh increasing the speed at

49:38

which a report is produced would produce

49:40

more money but this is not the

49:42

situation. I'm not I'm not writing

49:44

marketing reports back to back to back

49:45

to back. I mean I talked about this uh

49:47

one of my newsletters as well recently

49:50

whereas like there social science

49:51

researchers are using like AI agents to

49:54

help um analyze data and produce plots.

49:57

It's nice because that can be annoying.

50:00

So it can make an annoying day less

50:02

annoying. But as I argued, it's not the

50:04

bottleneck on producing academic papers.

50:06

Academic papers are not produced by I

50:08

sit here all day long analyzing data and

50:09

produce charts. That's it. I'm an

50:10

assembly line worker. That's my model T.

50:12

And if I could do that faster, I produce

50:13

more papers. Like, well, no, you're

50:15

writing one paper every three or four

50:16

months. There's one day in there in

50:17

which you're analyzing data. It's nice

50:20

if you could do that in a half day

50:21

instead, but it's not going to produce

50:23

more paper. So we we can't we need to

50:25

have the real definition of productivity

50:27

which is the quality and quantity of the

50:30

final thing that goes out in the world

50:32

is actually worth money. Making

50:34

individual things faster does not

50:36

necessarily increase that. So we have to

50:37

focus on the things that really matter.

50:40

All right. Uh what we got next? We have

50:43

a note from Ailio about AI and

50:45

education.

50:46

>> This is just going to make me more

50:47

depressed, isn't it? I I don't even know

50:48

what it is yet, but I can assume AI and

50:51

education. The note is not going to be

50:53

like going great and just with a thumbs

50:55

up and then we move on to the next one.

50:57

All right. Feel like I should have like

50:59

a bottle of bourbon with me.

51:02

That would be a fun show. Jesse, we take

51:04

every time we read something to Price

51:05

AI, take a shot of bourbon.

51:08

>> Ferris would do that at times back in

51:09

the past

51:10

>> with uh Kevin.

51:11

>> Yeah,

51:11

>> they do wine.

51:13

>> Sometimes they do tequila.

51:14

>> I can talk to Tim.

51:15

>> But then I think they both quit and

51:17

maybe they started again. I don't know.

51:18

Try to keep track.

51:19

>> They're old now. We're all old. All

51:20

right. Um, here we go. All right. I'm

51:22

sure this is going to be uplifting. The

51:24

effects of AI and education, the effects

51:27

of AI and education are frankly

51:28

depressing. Oh, see, right off the bat,

51:30

Jesse, he's he's previewing this is very

51:32

depressing what I'm about to tell you.

51:34

All right, let's hammer on. Get my

51:35

bourbon ready. I remember how much I

51:38

struggled to come up with ideas and

51:39

convey them in an essay, for example,

51:41

and the deep satisfaction that came with

51:43

it. Well-written text used to be

51:45

admirable. Now I see my siblings and

51:47

friends in university delegating almost

51:49

all of their writing the chat GPT

51:51

limiting themselves to curate text with

51:53

prompts and they love it. Of course they

51:55

love it. It's easier. People don't like

51:56

hard things. One of my peers proudly

51:58

said to me something like I never never

52:01

ever write anything without AI be it a

52:03

large report or an email. Look, I write

52:05

terribly even with spelling mistakes and

52:07

just let chat GPT fix it for me. We have

52:10

to be thankful that we have these tools

52:11

and take advantage of them. His senior

52:13

project was written in this way and he

52:15

has got very good grades. He has

52:16

arranged a PhD position after graduation

52:18

while most of us are struggling to get

52:20

any income at all. I mean you might as

52:23

well just

52:25

buy an essay online, right? Like yeah

52:28

the here's the challenge education is

52:31

not okay we've set up this obstacle

52:33

course for you and if you do it the the

52:35

obvious way it's going to be mentally

52:37

hard. If you can minimize what we want

52:40

to see is how much can you minimize your

52:41

mental strain? Well, in the end, like

52:43

why not just like I hired someone else

52:45

to write the paper for me, right? Like

52:47

that's kind of where we're rapidly

52:48

going.

52:50

Writing is taking the information that

52:53

you ingested through reading and

52:54

conversation

52:56

and uh taking that ideas and then

52:59

outputting original information based on

53:01

those ideas. That act cements that

53:04

information in your mind. If you go back

53:05

and read my second book, How to Become a

53:07

Straight A Student, where I studied a

53:10

bunch of straight A college students who

53:12

didn't seem like they were grinds, what

53:14

was the number one thing that unified

53:16

how they approached studying?

53:18

Active recall. Like, how do I learn

53:21

something? I ingest it. I think about

53:22

it, and then I write it out. So, from

53:24

scratch, it was all about producing

53:26

answers from scratch without looking at

53:28

your notes. There was no more effective

53:30

way to get prepared for a test because

53:32

writing is a key key part of the the

53:35

information intake loop. You have the

53:37

information, it's in there, but it's not

53:38

necessarily super accessible. When you

53:40

write it, boom, those connections

53:42

happen. It's how you get smarter. It's

53:44

the entire point of education.

53:47

Yes, you can have a machine that has

53:49

taken in like all of the writing on the

53:51

internet.

53:53

So, it knows the structure of languages

53:54

and topics. It's seen it all. And yes,

53:57

it can use all that information to write

53:59

for you. You could also copy things out

54:01

of a book and hand it in. That's also

54:03

less strain. You can go on the internet

54:05

and Google it and copy and paste things

54:06

from articles. That would also be less

54:08

strain. But it defeats the entire

54:10

purpose of writing in an educational

54:12

environment. Writing quality should be

54:14

something that you uh admire because the

54:17

better writer you are, the more writing

54:18

you've done, which probably means the

54:19

smarter you are because that's more time

54:21

that you've actually spent actually

54:22

cementing concepts in your head. Like

54:24

Jesse, I was surprised We'll talk about

54:27

more about this soon, but like I had

54:28

this big New York Times piece uh a

54:30

couple weekends ago and one of the most

54:33

consistent pieces of feedback I got from

54:35

all sorts of messages, but one of the

54:36

most consistent things I noticed was how

54:38

many people in their responses were

54:40

surprised about, man, the writing was so

54:43

good. And it wasn't even like this was

54:45

brilliant writing. It's just I care

54:48

about writing quality. It was a

54:49

well-crafted essay because I care about

54:51

that. And I think 10 years ago

54:55

that wouldn't have caught anyone's

54:56

attention. It would just have been the

54:57

ideas. But today people are like, "Whoa,

55:00

what was going on there?" I mean, like

55:01

this is just like, you know, it's essay

55:04

craft 101. It's got structure, clarity,

55:06

callbacks, like you know, it's a it's a

55:08

active sentences, rhythm. Like there's

55:09

just clear things you do. We're just not

55:12

used to writing quality anymore. So I'm

55:13

kind of going off in all sorts of

55:14

directions here. But I do not like this

55:17

idea of using AI to to produce human

55:19

text for consumption by humans. I think

55:22

this is a fundamentally human endeavor.

55:24

Like that's sort of the stance that I'm

55:25

coming down on. I know people are going

55:26

to be upset about that. I just think

55:27

it's a fundamentally human endeavor. Go

55:30

back. Let's go back to, you know, uh go

55:33

back to the the the Bible. Go let's

55:35

let's go to British. Let's go to

55:36

Genesis, right? Like right off the bat,

55:40

metaphorically, what is the thing that

55:42

that like defines uh humans? The thing

55:45

that God gives humans right off the bat

55:46

is like the ability to have language.

55:48

They name all the animals and plants,

55:50

right? This is like a

55:52

metaphor for like really that

55:54

development of the ability of language

55:56

that humans developed about 50,000 years

55:58

ago, right? Boom. We're capturing that

56:00

in this sort of like ancient book. It is

56:01

like fundamental to the human condition.

56:04

And then the entire Abrahamic faves on

56:07

which like all the ideas we have of

56:09

everything from like liberal democracy

56:10

to human values and modern ethics,

56:13

morality all comes out of this based

56:15

around came out of writing. Writing

56:18

where do you get the where do you get

56:19

the the the Hebrew Bible? Where do you

56:20

get Torah? Like these protophenicians

56:23

in the Eastern Mediterranean were one of

56:25

the first alphabetic uh alphabet style

56:28

languages emerges for writing that

56:30

allows much more widespread literacy.

56:32

And in the ability to write all of these

56:34

ideas come out of it. It is the human

56:36

thing. There's some sort of like tower

56:39

of babel type of analogy here to like

56:41

well what if we uh instead of making

56:43

this a deeply human important thing we

56:45

build like machines to try to like take

56:46

this you know take this ability away

56:49

take it away from God or whatever. So

56:50

there's probably a religious argument

56:51

here. I I just think there's going to be

56:55

a resistance to this. I do not want to

56:56

read stuff that a machine produced. If

56:59

you want to use a machine to help you

57:01

communicate, have it produce charts or

57:02

tables or machine language, right? But

57:05

English or whatever language like the

57:06

written language, this is humans

57:09

transmitting a cognitive reality to

57:11

another human. I think it's a deeply

57:12

human uh endeavor and it has all these

57:14

practical benefits. So, I do not like

57:16

this like just lett me all the time.

57:18

That's not it's not a small thing to

57:20

say. It's not a small thing to say. It's

57:24

like you know, I make money by selling

57:25

my organs. It's like there's a deeply

57:27

humanistic thing here that I don't think

57:28

we're recognizing yet, but hopefully we

57:30

will.

57:31

>> All right. Do we have anything more

57:33

cheerful here? Don't What do we have?

57:34

>> We do.

57:35

>> All right.

57:35

>> Here's someone who successfully avoided

57:37

social media with no real negative

57:40

impacts.

57:40

>> All right. So, uh we'll say it's from

57:43

anonymous because I don't know if they

57:44

know they were sharing this as a case

57:45

study. Um all right, here we go. Having

57:48

said that, I having said that I

57:51

prescribe to what you write and talk

57:52

about. I have no social media accounts

57:54

nor watch Tik Tok or YouTube and

57:56

basically just keep a LinkedIn profile

57:58

to keep my business partner content. My

58:00

standard excuse is that once I am able

58:02

to return all emails, phone calls, and

58:03

texts in a timely manner, I will then

58:05

consider adding more forms of

58:07

communication technology. In reality, I

58:08

have no need and see others constantly

58:10

distracted by them, I keep an open mind

58:12

on most items, and someday may may come

58:16

when some form of these technologies

58:17

make sense for me. In the meantime, I

58:18

will stay out of the matrix for as long

58:20

as possible. All right, that's a that's

58:21

a nice note to end on. That's like

58:23

straight out of deep work.

58:26

Make the tool do the job of convincing

58:28

yourself you need to use it. It's not

58:29

your job. You're not a beta tester.

58:30

You're not a quality assurance tester.

58:31

You're not a product reviewer. You don't

58:33

need to go use all these tools and then

58:35

try to back justify why you have them.

58:37

If they haven't convinced you they're

58:38

useful, you don't need them in your

58:39

life. So, all right, that made me feel a

58:42

little bit better. All right, let's move

58:44

on to our final segment here where we

58:46

check in on what I've been up to.

58:49

All right. So, I mentioned this New York

58:50

Times article a couple times, and let me

58:51

just bring it up briefly, Jesse. I

58:53

should talk about it briefly. All right.

58:54

So, I had a an article

58:57

uh not yesterday, but the Sunday before.

59:00

Uh it had a bunch of different titles,

59:02

including there's a good reason you

59:03

can't concentrate. Um and it was an

59:05

op-ed that basically made a call for,

59:09

and this is a cool graphic. That's

59:11

Kristoff Neeman, who does I like that.

59:12

Yeah, he does a lot of New Yorker covers

59:14

as well. He's a he's a he's a great

59:16

graphic designer. Um, so it makes the

59:19

argument that we need a revolution in

59:20

cognitive fitness like we had in

59:22

physical fitness in the 20th century. We

59:24

need to be like what we consume digital

59:26

information and exercising our brain

59:27

should be things we care a lot about

59:29

like we learn to care about what we eat

59:31

and having to do exercise. So um it's

59:34

like a manifesto. It's a long form

59:35

piece. It was my seventh oped I've

59:37

written for the New York Times but this

59:39

one Jesse was my first uh lead opinion

59:42

piece. M

59:44

>> so this was the the lead Sunday opinion

59:46

piece. It was the entire cover of the

59:48

Sunday opinion section that Sunday. Um

59:51

and got the the the feature in the

59:53

opinion newsletter and their sort of

59:54

full brunt of marketing. So that's

59:56

basically like the biggest audience left

59:58

you can get now in American um like

60:03

newspaper magazine writing. Like the

60:04

lead that's it. This is the last biggest

60:06

thing you have is being lead opinion

60:08

piece. So I was proud about that. I

60:09

might I I I bought the paper because

60:11

it's a whole, you know, big broad sheet

60:13

of just this graphic of the brain

60:15

lifting the whatever just like the the

60:17

whole whole cover was that. So maybe

60:19

maybe we'll frame it for the HQ.

60:21

>> Yeah.

60:21

>> Um so it's good. So it's got a lot of

60:23

good feedback about it. Really exciting.

60:24

Hopefully you read it. Hopefully you

60:25

liked it. It it it it's a call to

60:27

revolution that I really believe in and

60:29

hopefully uh other people believe in it

60:32

as well and we get a little bit of

60:34

momentum here. Um, on the reading front,

60:38

finished the Sanderson book.

60:39

>> What' you think?

60:40

>> Finished it on March 30th, so I got my

60:42

five in. Um, I liked it. It's a genre

60:45

book, genre fantasy. And the thing I

60:48

hadn't done in a while, it's a long

60:49

book, 650 pages, short for Chanderson,

60:51

but long for me. Um, I hadn't actually

60:53

done that in a while. One of those type

60:55

of books where the whole point, they do

60:57

a lot of world building, and the whole

60:59

point is just to get lost. you just sort

61:01

of like want to get into this state

61:03

where the you get lost in the world and

61:05

you're just in the world and stuff is

61:06

happening. The movie is playing in your

61:08

head. That's the appeal of uh especially

61:11

genre novels in particular like you're

61:12

just sort of like you get lost in these

61:14

worlds. I read a lot of non-fiction

61:16

which is much more you get lost in

61:17

intellectual world. You have ideas and

61:19

you're playing with it. This is much

61:20

more like empathetic, visual,

61:22

action-based or whatever. Like oh that's

61:24

fun. That's a good experience. So um

61:26

I'll probably read another one. Not yet.

61:28

They take a long They take me a while

61:29

because they're long. And

61:31

>> your kid read it too, right?

61:33

>> Yeah, he he read the I think the whole

61:35

Misborn extended trilogy and now he's on

61:38

the second of the the Stormlight, which

61:42

>> So he must like it.

61:43

>> Those are beast books. Those are like a

61:44

thousand plus pages. Yeah. Um he loves

61:47

them. Yeah. Yeah. I told him we'll find

61:48

a way to go meet Sanderson at some point

61:51

and we'll bring a copy of Name of the

61:53

Wind to get signed because you know you

61:54

want signed copies are worth worth a

61:57

lot. Remember, all complaints about

61:58

sci-fi references goes to Jesse. He

62:00

wants to hear it. Um, so there we go.

62:02

So, I got my five in just in time. Um, I

62:05

gotta figure out I I have to I finished

62:06

last night, so I have to figure out my

62:09

uh my March my April books.

62:12

>> I was thinking about getting you a book

62:13

uh there's a new book about uh George

62:16

Steinbrer that just came out by Mike

62:18

Ficaro from the New York Post.

62:19

>> That could be interesting. I might read

62:21

>> Mad Dog read it.

62:21

>> I might read that notebook book as well.

62:24

>> That came from a listener.

62:26

>> Mhm. the history of notebooks. Yeah.

62:28

Yeah. I should probably read a baseball

62:29

book now that the season's going. Um,

62:31

which I should also warn everyone now

62:33

that the Nationals are doing some

62:34

interesting things. That'll be a we're

62:36

going to do a five episode arc.

62:39

Analytics

62:40

uh lineup construction

62:43

and uh hits hit strategy. I don't know.

62:47

Five episode arc. Let's go. Actually,

62:49

the episodes are going to be I think

62:50

people want this is uh basically like

62:54

live commentary. So, we just record you

62:57

and I talking through the full two to

62:59

three hour game and then like you go

63:01

back and listen to us and like replay

63:02

the replay the games,

63:04

>> analyze the new ABS system.

63:05

>> Analyze ABS like we could do little fun

63:07

aides about the technology and ABS or

63:10

this or that. Uh, you know, if reading

63:12

between the lines I think is what people

63:14

want is more extremely long for super

63:18

rapid quantity baseball content. All

63:21

right, well that's all the time we have

63:22

for this week. We'll have another AI

63:24

reality check episode coming out on

63:25

Thursday and then another advice episode

63:28

next Monday. So, as always, till next

63:32

time, stay deep. Hey, if you like

63:35

today's discussion of my book, Deep

63:37

Work, and want to read some more, check

63:38

out episode 384 where I answer the

63:40

question, what else should you read to

63:43

have a deeper new year? Check it out. I

63:46

think you'll like it. So, we're going to

63:48

do a deep dive on the question that I

63:51

probably am asked the most by you, which

63:53

is, "What should I

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