so last year back in November I started

my agency uh which is a web agency doing

websites as a service where I would

basically try to sell a website uh on a

monthly subscription so they rent the

website uh from me and I make a custom

design and a generally a nice design uh

the method for me that I uh tried out uh

since November and then for like 3 four

five month was uh cold Outreach

where I did uh 1,700

1,700 uh

emails um I'm not going to implicate

myself and saying exactly in which

country uh that I did it or where I did

it or from which email addresses because

in Europe with the new G gdpr uh rules

there's like some really really uh big

findes if you actually do it so if

you're going to do call out in Coal

Outreach in the in EU you really have to

be careful so in this video I'm just

going to walk you through exactly how I

set up my cold Outreach the results and

then also sort of my final thoughts if

this is worth worth it or not doing cold

Outreach um I did have success with it

to some extent however right now I'm not

doing CA Outreach anymore so that's just

a small spoiler alert I might split this

video up into two if it's going to be

too long we'll see about

that okay so first of all what you have

to be aware of when you do cold Outreach

in EU there is a very strict uh spam

rule you can't send a email to any

person business or private um that's

deemed as spam and that's basically

reaching out to someone uh through email

or other means it can also be a message

on Instagram LinkedIn without them

consenting uh you to do so so they

actually have to reach out to you first

before you are allowed to send them

anything there's certain exceptions

where you can reach out to people that's

for example if you have e-commerce store

and people buy something uh from you

okay you allowed to send them relevant

information about the product uh you

know if if it's out of stock or

something like that or there's also some

other cases but uh in those very small

cases you can't include anything related

to you want to sell something to the

customer so actually reaching out to uh

people

uh trying to sell something is

completely uh illegal basically the

whole EU so we have to be careful about

that uh the fines is it depends on the

country I I believe so the country where

I did coal Outreach the fines starts at

around uh

$10,000 and then in the in the currency

and that's and that can be for just one

email so if you send one email and they

and you get caught then it starts at

$10,000 and then it just goes up from

there so it's going to start from

$10,000 and then uh you will be

fin I believe last time I checked it's

around

$20 per email and so if you send 100

emails to the same person it's going to

be 100 time

20 the the probability of actually

getting caught is probably very slim so

what they normally do is they're going

to go after the big companies that uh

have a large email list and then spam

their uh email list from someone that

has not consented

that's also why when you go to any let's

say e-commerce store the subscribe to

newsletter in in in Europe um cannot be

pre-checked or cannot be a requirement

it's something that they have to consent

to uh in order to actually subscribe to

the newsletter otherwise can be uh

caught uh there's not really that many

people that get caught or you know get a

fine but it does happen um it does

happen and I've seen several examples

once in while so obviously and I'm not

going to you know tell anybody to do

something illegal but if you actually

had to do cold Outreach in uh Europe uh

you would want a domain that's

completely Anonymous so that's a com

domain you want to use and uh you want

to have it anonymized because like if

you get certain domains in in Europe

from certain countries your address and

your information is actually connected

with that that domain so it's very easy

to find out let's say that you use an

email address with that domain that has

your address assigned to it well it very

easy for someone to actually figure out

who is sending these

emails so you want to have an email

address with. com that is a relatively

personalized that sounds like your

business it sounds like your name and

then have it not connected with your own

person or your own business and you it

should not be connected with a website

uh that's sort of how you can uh you

know save yourself these troubles the

way that that I uh chose to go about

this was to reach out to people and I

didn't even want to sell them anything I

would just reach out to people and say

hey I I saw something on your website

that could you know improve could could

be changed to improve um the amount of

you know uh leads they would get or

customers that would get so I would

basically reach out to these people in a

very short form saying hey I know what

you can change this website do you mind

if I send you a video um so that was

sort of the premise of these uh these

emails I'm going to go more into exactly

how I did it and how I uh how I made the

emails so actually to get the leads it's

sort of the first step right so and and

I believe that if you want to have any

kind of success with doing cold Outreach

you you should not be using um these

large lists of emails from these other

providers uh you need to curate your own

leads and the reason I believe that uh

is simply because well so many other

people are using the same list right so

the same people on these large lists

they get so many spam emails and they're

tired of it so that's right away they

can spot it then going to delete it now

you can try it out still see if it works

or not I just chose to go a different

direction with the way that I got my

leads so I use Google Maps and that's

also uh inspired by from someone on on

YouTube I think I can't remember the

YouTuber but anyway I was inspired by

Google Maps so basically what I would

do uh I had a I had actually a guy um in

Africa helping me with this and it's

something you can automate with a script

and I was kind of working on it but I

never actually finished it but anyway so

what I would do is I would give him a

keyword for Niche so this this could be

a window cleaner for example and I had

him go to a specific country that I

would Target they go go from the top to

bottom just take the whole country all

the cities and then move the the map a

little bit type in the keyword uh fetch

all the emails from the results put it

into spreadsheet so on and so forth for

a given country small country with about

6 million people I got about

um anywhere between 400 and 1,000

websites um so keep in mind this is

websites that he's getting just the URL

so about between 300 and 1,000 websites

for for a given Niche so for example I

believe for window cleaner I got like

600 for like uh Carpenters I got th000

and so on then I created the custom

scraper that would basically go into the

website download all the content on the

website so this was only the front

page uh and then it would save it and

then I would have uh created another

script using chat gbt the API read all

the content and then extract data data

such as uh the name if there was a name

because sometimes people they would put

their own personal name the email most

importantly because more often than not

they would actually put the email

address in the footer of the website and

the city or area and and other sort of

metrics um and that's important right to

to personalize the emails and make it

more sort of relevant for the person

because the email should appear like you

are sending this email to only one

person and not a thousand different

people

right and then not not all the time uh I

would get enough data from uh this jet

GPT it worked generally well but

sometime you would have to enrich the

data so I would have the same guy do

that so the total cost per lead was

around 30 cents for me uh that's sort of

the the the uh the amount that I ended

up actually paying per lead so that's

around 5 $100 for 1,700 leads that I

that I did I think I actually have more

than that um but that's at least the

amount that I I reached out to through

uh coal

Outreach so in terms of the the the

method that I use so so yeah I want to

sell a website but I I would not

actually include that in email so

basically I would just reach out to

people on email saying hey I saw

something on on the website that I think

you can improve do you mind if I send

you a video so the video I would do if

they say yes yes and I'm going to show

you the results later so if they said

yes to the video basically what I would

do is I would make a video similar to

this and just go through the website

just scrolling through we website and

then give them some feedback and

typically I I would give them feedback

on how they can get more visitors onto

the website like from typically through

SEO right and then how can they get more

of their existing visitors to contact

them so how they can they increase the

conversion rate so that's sort of the

two areas and typically it would

probably take me like 30 minutes at

least to um make the video and then cut

it down so that's kind of a problem of

this method because it took so long time

to actually do that right especially if

you're going to do a lot of videos so

around took me around 30 minutes maybe

more to actually do a video and then I

would put it on YouTube as a hidden

video and then send them that link later

I switch over to do loom and just do

like a 2minute video video but around

that time I kind of stopped it so I

don't really have that many results

doing shorter videos of Just 2 minutes

but the long form videos around 10

minutes that worked really well and I

can see in YouTube that some of the

videos don't get any views so they

actually don't see it at all but some

videos videos they actually get a lot of

views they get like four five six views

so you can see that they come again and

actually look through the video so it

does provide value for them I believe

and a lot of people they reached out to

me so hey this is really nice really

happy about it and and I believe it's

something that they really could use so

it's about providing value right without

asking for anything and then what I

would do is at the end of the video so I

would record like this exactly like this

at the end of the video I would

basically say hey um what I would like

to offer you is a free redesign of your

front page so you can see how some of

these things that are just talk about in

the video can be implemented right so in

a video I would highlight sort of the

issue the things that can improve and

then at the end of the video I would

give them sort of a a solution to the

problems by creating a free uh design in

figma so what I would do is I reached

out to a web design on on upwork had a

design made for about I think

$200 so it basically just reuse the same

design modified myself change the colors

change the pictures some change some

stuff in there so it's truly unique

right and that's basically the design

that I would send to

uh the people that that eventually ended

up saying yes to the design so that was

sort of the the the method uh that I

used and then uh the actual email copy

was super simple it was just two lines

basically just saying hey I saw

something on the website that I believe

can be changed so you can get more you

know uh leads basically do you mind that

I sent you a video explaining 100% free

and a lot of people they say yet yes so

let me go back to the let me show you

the results of the the campaign all

right so the video is about uh 10

minutes long now so I'm going to cut it

here and then upload another video with

all the results from this cold Outreach

so that should be uploaded already so

check that out as well see you