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Jake Paul: Traditional VC is Toast & Attention is More Valuable than Cash

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Jake Paul: Traditional VC is Toast & Attention is More Valuable than Cash

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1676 segments

0:00

It goes back to like one of our founding

0:01

principles, which is attention is more

0:03

valuable than capital. Today we have

0:06

such a different one for you. Jake Paul,

0:08

one of the most recognizable people on

0:10

the planet, is in the studio, baby. He's

0:12

here with his partner Jeffrey Woo. What

0:14

you don't know about Jake, he's probably

0:16

one of the best investors of the last

0:17

few years with his fund, Antifund. They

0:20

back the likes of RAMP, Cognition,

0:22

Chronosphere, and many others. and VCs

0:25

become influencers faster than like

0:27

native influencer like Jake and Logan

0:28

could become VCs.

0:29

>> This is a show unlike any that Jake has

0:32

done before, ranging from politics to

0:34

parenting to the next generation of

0:36

great investments.

0:38

>> You don't want a career politician

0:40

running a business. The first startup in

0:42

America was America. It's a [ __ ]

0:44

business. I take home like nearly 100%.

0:48

>> Well, that's pretty [ __ ] great, isn't

0:49

it? This was a fascinating discussion

0:52

revealing a side to Jake that I don't

0:54

think many people have seen before.

0:55

>> YouTube like I was done with it. I

0:58

didn't like it anymore. Do you think

0:59

Sean's doing a good job?

1:00

>> Yes, I do. I I think

1:03

>> ready to go.

1:15

Boys, it is so good to have you in the

1:17

studio. I'm so excited that we got to do

1:19

this in person. So, thank you for

1:20

joining me.

1:21

>> 100%, man. Thank you for having us.

1:23

>> Now, I want to start on the fund. This

1:26

is a VC show first and foremost, but I

1:28

actually spoke to John W, who is a

1:30

portfolio company of yours, and he said

1:32

that you've actually got to start with

1:33

just mapping out the Jake Paul business

1:37

empire ecosystem to fully understand

1:39

what it's like. Can you just give us

1:41

like an overview and whoever's best for

1:43

this, an overview of what the Jake Paul

1:45

business empire looks like today? Yeah.

1:47

So, it goes like anywhere from being a

1:49

peanut farmer to uh fighting Anthony

1:54

Joshua's

1:56

um to venture and you know, working with

2:00

Open AI on advising them. Um but yeah, I

2:04

have I have a ranch where like I

2:05

literally sell peanuts. But yeah, like

2:08

it's it's it's it's entertainment mixed

2:11

you obviously with with the

2:13

entrepreneurial vibes, but it's you know

2:16

better which is sports gaming. It's

2:18

>> spoke to the founder beforehand.

2:19

>> Okay. Joey, he's great.

2:22

>> Why you really you really talked to

2:23

everyone?

2:23

>> Oh dude, I did. I was like listen Jake

2:25

obviously um you know invested in you

2:27

guys. He's like no he didn't. He

2:28

co-founded it with me.

2:30

>> Yeah.

2:30

>> And and so we had a lovely chat. Oh

2:33

dude, I'm I I do my work.

2:34

>> Yeah. You're locked in. But yeah, this

2:36

is why I like the show. I mean, maybe

2:37

the way because I it's easier for me to

2:39

brag about Jake, but I think the highest

2:41

order bit is that I think Jake

2:43

represents the next generation of

2:44

Americans and what they want to be like.

2:47

And I think we have a unique opportunity

2:48

to not just be an Jake being an

2:51

inspirational model, but also be a

2:53

capital force and an attention force to

2:55

drive a future and a culture that we

2:57

want to see. So I think if you stem from

3:00

a just a demographic perspective, right,

3:03

the number one job that young people

3:04

want to have is to be an influencer.

3:06

>> Yeah.

3:07

>> I think one of Jake's personal missions

3:08

is how to inspire the next generation of

3:10

young men. And

3:11

>> Jake, are you proud when you hear that

3:13

number one job aspiration is to be an

3:16

influencer?

3:17

>> Yeah. And so it's funny. I've actually

3:18

like it's been that way since I was uh

3:21

like 18. They did like some company did

3:24

a study when Vine and YouTube was like

3:28

popping and that and I've known that

3:30

statistic for the longest time.

3:32

>> Like do you think that's healthy? Cuz I

3:34

I I don't think you wanted to be an

3:36

influencer.

3:37

>> No, exactly. That and that's what I tell

3:38

people. They're like, "Wow, do I be like

3:40

you?" I said, "Don't like be yourself."

3:42

And also like are you entertaining? Like

3:44

you have to really ask yourself that

3:46

question. And like can you actually do

3:48

this? And are you smart? Are you

3:50

creative? Do you have the work ethic?

3:52

you know, like you know how much work

3:54

you just put in just for this one

3:56

podcast and people don't really like see

3:59

the behind thescenes um things that go

4:02

into these videos and it's become second

4:05

nature to me and I have a team and all

4:07

that stuff but it's still like a

4:09

full-time

4:09

>> What do people not see workwise that you

4:12

wish they saw most?

4:14

I don't care for them to see, but um

4:18

they don't see the there's like so much

4:22

genius in every one second of content

4:25

that I make. Like every little

4:27

millisecond is calculated and dialed and

4:31

thought through. I think that stems from

4:34

being a creator from Vine where you had

4:36

6.9 seconds. People thought it was six,

4:38

but it's actually 6.9. Um, and every

4:42

second had to and millisecond had to be

4:45

measured out and calculated and changed

4:47

and edited around. And so I think that

4:49

like meticulous nature of what I do and

4:52

create has, you know, obviously helped

4:55

me since since the beginning. Um, and

4:59

constant almost like

5:03

it's almost like politics with my team

5:05

where we're like arguing about every

5:07

little second or song of the video or

5:09

things like that that actually matter.

5:11

>> Do you lose the art in the science?

5:14

>> Um,

5:17

I don't think so. I think the art I

5:20

think the si the art happens like when

5:22

we're filming the science is like in

5:25

post and in the edit and so

5:29

you know like

5:31

it goes back to the question of like

5:33

people want to be influencers but like

5:35

are you naturally good at it and are you

5:37

naturally like able to talk on camera

5:39

and tell this story? At the end of the

5:41

day I'm like a storyteller in a sense

5:43

and so um that's that's the art and

5:47

It's interesting. So are the best

5:49

founders and so are the best

5:50

fundraisers. What makes a great story?

5:54

>> Conflict

5:56

and struggle and

6:00

um love would be the top three answers

6:04

for that. And and I purposely invoke

6:07

emotions in people as an entertainer. I

6:10

want people to feel like fear or joy or

6:14

hate or something. I don't care what

6:17

they feel, but I know in certain videos

6:19

what I'm gonna make them feel. Like I

6:21

posted an edit where like I act like I

6:23

was depressed and like you like like

6:27

couldn't find meaning meaning in my

6:29

life. And so like it went super viral

6:31

cuz like people were like, "Yo, are you

6:33

okay?" People were texting me like, "Yo,

6:34

are you okay? Like I saw your video."

6:36

And I'm just like, "No, I'm just I'm

6:38

just an entertainer." Like I'm just

6:40

making people think I'm depressed. Like

6:42

And I think the boldness of of character

6:45

too, right? Like I think Jake is very

6:47

authentic and passionate about what he

6:48

believes in. So I would add that layer.

6:50

I think

6:51

>> does that ever make your life harder on

6:53

the institutional side, but is it

6:54

difficult for you where you have to

6:56

project confidence to institutions and

6:58

with respect Jake is doing content that

7:01

might seem a bit down or distracted or

7:04

whatever that might be.

7:06

>> Yeah. I I I think to me it's it's it's

7:08

clearly polarizing, but it's very

7:10

obvious, right? It's a double-edged

7:12

sword, right? Like Jake has such a big

7:13

persona and character that um one can

7:17

just be dismissive on first glance, but

7:19

I'm okay with that because at end of the

7:21

day, we're in the money-making business

7:23

and our track record makes money. So, if

7:26

it's like, hey, LPs uh don't understand

7:29

the marketing and the attention

7:31

gathering, it's like, okay, we'll make

7:34

other people we'll make ourselves and

7:35

other people more money that are a

7:36

little bit smarter than you guys. So I

7:38

think it's it so I think it's like you

7:39

either lean into the brashness or the

7:41

aggressiveness or you try to like hide

7:45

it. And I think every great story, every

7:47

great founder, every great business is

7:49

like you lean into strength,

7:52

right? Like you want to be the best in

7:53

the world. And I think we have a chance

7:55

to be the best in the world on our exact

7:57

style of investing and company

7:58

formation.

7:59

>> Is all publicity good publicity? It's

8:01

the age-old saying and I never I'm never

8:04

sure. Yeah, it's a very interesting

8:06

question. There is besides like

8:10

a couple of things, you know, like

8:13

>> don't mention the island.

8:14

>> Yeah. No, that's what I was going to

8:15

say. It's like, yo, I was like, bro, is

8:18

Epstein's publicity good? Like, no.

8:20

Like,

8:21

>> not all of it's good. No, it's a it's a

8:23

bad saying.

8:24

>> Do you regret saying that you were

8:26

unconscableable?

8:27

>> No. No, not at all.

8:29

>> You don't?

8:30

>> No, cuz I'm not. Cuz I've never done

8:32

anything that is bad, actually. Yeah,

8:35

it's

8:35

>> like actually bad. Like I've been a

8:38

dumb, arrogant kid.

8:40

>> Oh, I filmed videos or things around

8:42

fire. Like, okay, cool. If everyone's

8:45

life was on camera from the time they

8:47

were 14 years old and let like like we

8:51

put a camera on you 24/7 through your

8:54

college years, like what were you doing

8:55

at that fra party? Like that's probably

8:58

much worse than, you know, me lighting a

9:01

pool on fire in in Los Angeles. So

9:03

that's that's the thing is I'm

9:05

uncancelable because like no one will

9:06

ever find or see anything about me that

9:08

is actually bad and it's all just like

9:12

fake hate. We we were talking about kind

9:14

of the business empire at the start. If

9:16

we filter that down into like being the

9:17

best investor you can be, the immediate

9:20

thought I had was why does Venture make

9:23

sense? If we can, you know, reports

9:25

around the latest fight is you make 70

9:28

to $100 million, OpenAI says. Why does

9:31

it make sense to do a $30 million fund?

9:33

Yeah, I think um if if the 30 mil fund

9:38

was like the end goal, it would be like

9:40

no, but like we want to run 1020 billion

9:43

dollars at some point and look up to

9:45

people like, you know, Josh Kushner at

9:48

Thrive who started

9:50

um with, you know, I think it was four

9:52

$5 million. And so um

9:56

>> yeah, you have to start somewhere. and

9:58

and the you know obviously made a [ __ ]

10:00

ton of money for the past fights and as

10:03

my career went but my first fight

10:05

against uh Deji a local here I guess in

10:09

London like I think we made like a

10:11

million dollars so like you have to

10:13

start somewhere uh to to be able to make

10:16

it big.

10:17

>> When you think about like the pillars of

10:18

venture like how it's done there's

10:21

finding there's picking there's winning

10:24

and there's helping. Now I may be being

10:26

assumptive here and rude but I would

10:28

assume that say Jake is the master of

10:32

winning and helping on distribution and

10:35

then you are the finder and the picker.

10:37

Is that correct? I

10:39

>> I I mean I think it's really like a true

10:41

partnership of one. So I think in terms

10:43

of like I think Jake has I think people

10:47

underestimate Jake's reps and what he

10:51

sees, right? like even just describing

10:53

like the nuances of like 6.9 seconds on

10:56

a product feature, right? In some sense,

10:59

he was a early adopter in all the social

11:01

platforms as a creator. So I think that

11:04

same skill set in terms of knowing what

11:06

is coming around the corner,

11:08

understanding consumer sentiment is

11:11

essentially the same instinct as us as

11:14

VCs being like, hey, you know, this

11:15

guy's a winner or this girl's a winner

11:17

and their product and their vision,

11:18

their roadmap makes a lot of sense. So I

11:20

think the picking side I don't think

11:21

it's you we shouldn't underestimate

11:23

Jake's like taste there.

11:24

>> Yeah.

11:25

>> And I would argue that with AI making

11:29

traditional smart people stuff like

11:31

coding in financial analysis as just

11:34

metered intelligence. I would argue that

11:36

having taste having uh that cultural

11:40

vibe and I think that's like one of your

11:42

like big edges as an investor. I think

11:44

you're just cooler and more with it and

11:46

vibe with like the next generation of

11:48

founders much better than a Boomer VC.

11:50

Um, and I think you deserve like the

11:51

success on the platform and your and

11:53

your funds. I think that's the the

11:56

challenge or the gauntlet that we're

11:57

like excited to fight with. It's like I

12:00

just saw that Bill Gurley was tweeting

12:01

that um you know paid marketing is like

12:04

the worst form of marketing and I'm just

12:06

like okay Uber like he's most well known

12:09

for kicking out Travis from Uber and U

12:12

and Uber burnt like tens of billions of

12:16

dollars on straightup marketing and just

12:18

got to profitability is showing a

12:20

quarter of net income positive 14 15

12:23

years in. So my sense is that the

12:27

software and like the classic smart

12:29

people stuff gets commoditized and the

12:32

attention the taste the culture side

12:34

gets more and more important. So I think

12:35

the world goes into our favor versus

12:37

away.

12:38

>> Keith Rab boy from Kosla and previously

12:41

founders fund said that it's really

12:42

important to know what we sell as

12:44

investors like what our product is and I

12:46

quite like that framing. When you think

12:48

of the product that you sell founders,

12:50

do you sell founders distribution and

12:53

how do you think about keeping the brand

12:55

and the profile pure and not being like

12:59

better partnership and uh sips Margs and

13:04

all the other companies oats overnight I

13:07

did my work uh that you partner with.

13:10

>> Yeah. No, I I I think um each is to each

13:13

their own and it's not we're not like

13:16

plugging saying like, yo, we're going to

13:18

give you distribution in companies where

13:20

we don't think we're going to do that.

13:22

Uh we can provide

13:24

>> you super upfront like, hey, we're not

13:26

going to be distributing you on our

13:27

platforms, but we'd love to partner with

13:29

you.

13:30

>> Yeah. And I think there's tons of other,

13:33

you know, things to to provide um

13:38

just in terms of knowing culture and

13:42

marketing and and just information in

13:44

general and hey, you should do this, you

13:47

should link with this person, this would

13:49

be a good access point. There's, you

13:52

know, like a religion app that we're

13:55

investors in. It's like, okay, do you

13:57

want to like, you know, link with

13:59

Trump's pastor? Like, I have his phone

14:01

number. Like things like that.

14:03

>> That is the most random network.

14:04

>> It is, but it's like but it's like it's

14:06

like

14:07

>> Trump's pastor. Uh, yeah, sure.

14:10

>> It's like, yo, this we can provide value

14:12

and in in tons of different ways. And I

14:14

think each company is a different

14:15

conversation.

14:16

>> What do the quote unquote best VCs even

14:18

do? A lot of it's those like in

14:20

introductions to revenue sources. Like

14:22

we are a phone call away from literally

14:25

any executive, any billionaire in the

14:28

world. It's like would you rather have a

14:31

Jake Paul introduction or some random

14:33

boomer suited VC make that intro? The

14:36

response rate and the integration rate

14:37

is like super high. We can compete with

14:39

the guys who've been doing this for 30,

14:41

40 years because one, the founders of

14:43

those funds have been dead or or or

14:46

gone. It's just other guys who got hired

14:48

into doing this and I think we have a

14:50

fresh take on saying, "Hey, let's

14:51

compete."

14:52

>> I'd have like a sniper shot latestage

14:54

strategy if I was you. Like, and what I

14:56

mean by that is just like have 10 of the

14:58

best companies that we all agree at late

14:59

stage and just aggressively go after

15:02

them. You I know you're invested in ramp

15:03

for one of them. I think you're an

15:05

Andreel, but and I just leverage the

15:08

[ __ ] out of the personal brands and put

15:11

10, 20, $30 million to work.

15:13

>> I think that's actually the correct way

15:15

to think about it. I think late stage I

15:18

think we have unfair access advantage

15:20

and I think our actual our value ad is

15:21

actually very valuable too because at

15:24

that growth stage they're looking at

15:25

IPOs.

15:26

>> Yeah.

15:26

>> They're looking at mass media branding

15:29

and I think if you again look at track

15:31

record you can spend millions of dollars

15:33

on like some marketing VP or some CMO or

15:36

or some agency literally Jake has driven

15:39

probably like billions of dollars of

15:41

enterprise value and impressions and all

15:43

like across all his

15:46

in in terms of new media and in some

15:48

sense like I see what Mark and Ben are

15:50

doing with their podcast media companies

15:53

essentially like

15:55

>> one thought I had was that can VCs

15:58

become influencers faster than like

16:00

native influencers like Jake and Logan

16:02

can become VCs

16:04

>> right like that's kind of like the

16:05

battle like Benchmarked acquired Jack

16:08

Alman's podcast

16:10

um you know A16Z great media platform

16:13

>> that's again it goes back like one of

16:15

our founding principles which is

16:17

attention is more valuable than capital.

16:20

>> Okay. So when we think about that we

16:22

have early and then we have late stage,

16:24

>> right?

16:24

>> Great. Got it. And then we have

16:26

incubations as well cuz you do better as

16:28

well.

16:28

>> Yeah.

16:29

>> Okay. So we want to start companies as

16:30

part of it.

16:32

>> Yeah. not not not too many obviously

16:34

like takes a ton of work but um

16:37

incubated uh better and and W um and

16:41

then my brother's working on something

16:43

now and uh obviously like he built Prime

16:47

as well. So that that's a part of the

16:50

strategy coming in with with ownership,

16:52

but also, you know, just seeing a gap in

16:55

the market with better. It was all these

16:57

sports gaming companies paying

17:01

hundreds and hundreds and billions of

17:03

dollars in marketing and seeing that

17:04

their ads were terrible, their app was

17:06

clunky, it didn't make sense. And I was

17:09

like, yo, I could build a better app and

17:12

promote it better and have better

17:14

content. And that's why we created

17:16

better. So, better better better. But

17:18

like

17:19

>> what deal are you not in that you would

17:20

most like to be in?

17:23

>> Um, a couple that I I want to do I think

17:26

we want to do a little bit more in

17:27

Europe. So, I think Helsing is cool. I

17:31

think uh with geopolitics, I think there

17:34

needs to be like a European neoprime for

17:36

defense.

17:37

>> I agree.

17:37

>> Um, we're chatting with Maddie over at

17:40

11 Labs. I think they're doing great

17:41

stuff.

17:42

>> Mattie is amazing.

17:43

>> Yeah. But go going to your point, um, we

17:46

should I think with the power law of

17:49

just like the winners are just super

17:51

big. I think it just makes sense to just

17:54

try to pick the number ones and maybe

17:56

the number tws in every single category.

17:57

>> How much time can you realistically

17:59

spend on venture?

18:00

>> I mean, I spend a lot of time on it. I

18:03

think uh people don't realize like how

18:06

involved I am and we're constantly on a

18:09

day-to-day basis talking, catching up,

18:11

texting in a constant flow, weekly

18:15

calls, etc., etc. So um very very

18:19

involved and flying to SF multiple times

18:22

a year meeting on the ground floor with

18:24

people

18:26

advising the companies that we're a part

18:29

of meeting with our you know different

18:32

companies etc. So very passionate about

18:36

and I and it's because I like it. I

18:38

would say I in in a some of the other

18:41

things that I do, I don't um spend as

18:44

much time like in the weeds, but this is

18:47

like something I've always loved since I

18:50

was 17, 18 years old. And seeing, you

18:54

know, in SF, the Ubers and the Twitters

18:57

of the world and Postmates and getting

18:59

to see these companies when I was that

19:01

young like made an impression on me and

19:03

I've always loved it since then. One

19:05

thing I find hard is when we sell brand

19:07

and we sell media, which is in some ways

19:09

what we sell as our differentiator. One

19:11

challenging element is I feel relevance

19:14

is this constant fight. You constantly

19:17

are on a treadmill and you say about

19:19

your Jackman's going to Yeah. And Jack's

19:21

got a [ __ ] podcast and so does

19:23

Sequoia. I mean, everyone has a podcast

19:25

and then you have net new people. I

19:27

sometimes feel like Madonna and there's

19:28

[ __ ] dual leaper at the party. Okay.

19:33

I bet you never kindly said I look 36.

19:36

Thanks to it. Um, as a proud

19:38

28-year-old, I sit here and go, uh, that

19:41

treadmill for relevance is hard. Do you

19:43

find that treadmill for relevance hard?

19:46

>> I don't because I've like broken through

19:48

like escape velocity and

19:52

just me being me now like keeps me

19:56

there. and I have a counterpart

20:00

brother. Like we're like uh the the

20:03

testosterone Kardashians, right? So like

20:06

if I'm not doing something in the media,

20:08

he's literally at the flag football NFL

20:11

beefing with Tom Brady, the most like

20:13

talked about thing in sports for the

20:16

whole week, right? So like we go back

20:18

and forth and we've built this ecosystem

20:20

and we're just differentiated and um in

20:24

the right markets in sports in content

20:26

in you know YouTube, Instagram, Tik Tok

20:29

and we've been at the forefront of it

20:31

since foundation. So like I'm in a

20:34

different league but I think for other

20:36

creators and influencers it's like a

20:38

dying market for sure and it's it's very

20:40

hard for people to stay in in the no. We

20:43

we are seeing more and more creators,

20:46

influencers move into investing. What

20:48

would you say to them knowing what you

20:50

know now?

20:51

>> It's a very tough game. And if you like

20:54

actually aren't good at it or know how

20:56

to do it, then like maybe don't just

20:59

like try to do it cuz it's almost second

21:01

nature to me because I have vision and

21:03

can see like where things are heading.

21:05

I'm ahead of culture and these things,

21:09

you know, since I was a kid. And so, we

21:12

can see where things are going. And I

21:14

think it is an actual talent and and

21:16

skill set to be in the right rooms, to

21:18

know who to talk to, to know where to

21:20

spend time,

21:22

um, and know how to get what you want.

21:24

And so, I would say a lot of people like

21:27

can't do that.

21:28

>> What do you see now that other people

21:30

don't see about culture, about taste?

21:34

That's like asking like a

21:36

um karate master to like show you all of

21:39

his moves.

21:40

>> Welcome to the show.

21:41

>> I'm not like like uh

21:45

very it's almost like instinctual um

21:49

>> around the founder or the market

21:52

>> both. And culture and like content and

21:58

um

22:00

I don't know. It's like I think it's

22:01

just like a feeling, right? like like

22:03

how do I don't know like how do I know

22:06

like what video to make, right? Like

22:08

it's just like it's become it's become

22:10

second nature. I'll give you an example.

22:12

>> Raid on videos.

22:13

>> Um pretty good. like I can I think me

22:17

and my like me and my number one content

22:20

guy um before we post a video will

22:25

predict how many views it's going to get

22:28

>> and like pretty much accurate like 85%

22:32

of the time. Really? Yeah.

22:33

>> Wow.

22:34

>> Within like like we'll say like this is

22:36

going to get 8.5 million or this is

22:38

going to get 30, this is one's going to

22:40

get 40. Um so I don't know. It's just

22:44

like second nature in a sense. An

22:46

example is

22:49

boxing

22:51

and where where I saw to become the

22:56

greatest like

22:58

celebrity influencer boxer to the point

23:00

where I wanted to become world champion

23:03

because I knew that boxing was going to

23:06

have a revival in part because of me.

23:09

And I saw the attention, the the views,

23:12

how much people liked it, the drama and

23:14

the money that was in it. And I made the

23:17

point to become the best one in it. And

23:20

then I excelled out of the group of just

23:22

being influencer boxer and went into

23:25

like actually, oh, this kid can like

23:26

become world champion because I saw

23:29

where everything was going and that it

23:31

was going to have a revival and be on

23:34

the forefront of things like Netflix and

23:37

um being able to make, you know,

23:39

hundreds of millions of dollars from it

23:41

before everyone else. And there was a

23:43

reason why all the other influencers

23:46

fell behind. I I I always get in trouble

23:48

for saying what's on my mind. Do you

23:50

ever do you ever do or say [ __ ] and then

23:52

go, "Oh [ __ ] I met Anthony Joshua. He's

23:54

a big [ __ ] guy.

23:56

I I do my push-ups. He's a big guy." Uh

23:59

when do you ever say things and then

24:01

you're like, "Oh dear, went too far

24:03

there."

24:04

>> No, I don't think so.

24:06

>> You don't?

24:06

>> Like in public?

24:07

>> When you stand next to him, you're not

24:08

actually like, "Oh [ __ ] I shouldn't

24:10

have done this one."

24:11

>> Oh, no. I think like

24:13

>> you're so cool. He's just like, "Nah, it

24:16

was fine." No, like even someone

24:17

literally came up to me this morning in

24:19

the freaking spa area at the hotel and

24:22

was like, "Mate, that was amazing." Um,

24:26

your It was crazy that you did that, but

24:29

you left with your stock higher. That's

24:31

what he said.

24:32

>> You left with your stock higher.

24:34

>> Yeah. Which is like for me it was a

24:36

win-winwin across the board fighting

24:38

him. And I knew that going into it. Um,

24:41

and and I knew that I could actually

24:43

like hang in there with him and this the

24:45

world would be shocked by my heart and

24:49

skill set and even if he was to knock me

24:51

out or knock me down, I would just keep

24:52

on getting back up.

24:53

>> Yeah.

24:54

>> Um, and so I think that the fight

24:56

actually humanized me a bit and people

24:59

got to see a different side of me.

25:01

>> It's funny. Rahul said he's really

25:03

dialed in that it doesn't matter if I

25:05

win or lose, attention makes me money

25:07

boxing business.

25:08

>> Yeah. You you stand by that?

25:10

>> Yeah, 100%. Yeah. And and you know, like

25:14

it just it's all math, right? Like is it

25:16

better to I was more nervous to fight

25:19

Gervante Davis. Um because if you lose

25:23

to like a tiny person, um people would

25:27

be like, "Oh, you suck." So, it's

25:29

actually better to lose to a giant. When

25:32

we think about kind of culture and you

25:34

mentioned AI there in terms of the

25:35

tooling, people ascribed that sport is

25:38

the most exciting asset class because it

25:40

is uh defensible to AI. You're not going

25:42

to see robots fighting in the same way

25:44

that you'd expect to see humans

25:45

fighting. Do you agree with that in

25:47

terms of the kind of uh rising stock

25:50

price of sport in a world of AI?

25:52

>> Yeah, we've been on that side of the the

25:55

thinking, but I think things are going

25:57

to get weird. So like I can't say for

26:00

sure like I that that that's an open

26:02

question for me still.

26:04

>> What do you mean things are going to get

26:05

weird?

26:06

>> You know if you if I can put into

26:09

you know cognition or or any of these

26:12

things and develop my own game that's

26:16

personally tailored for me with a couple

26:19

clicks of a button. Why would I watch,

26:22

you know, the NBA when like this game I

26:24

made for myself has all my favorite

26:27

things in in it and friends and

26:29

storytelling and I made my own World of

26:32

Warcraft or Minecraft in a day? Will

26:36

that suck away the entertainment? Or I

26:38

made my own whole Netflix movie the

26:40

exact way I wanted it with certain [ __ ]

26:43

in it. Will that personalization take

26:46

away from other forms of entertainment

26:49

which is sport? Like that's where I mean

26:51

things might get weird.

26:52

>> Are you excited for the future?

26:54

>> Yeah.

26:58

>> The answer has to be yes. I

27:00

>> love Yeah. Like

27:02

>> I I don't know. In all honesty, I'm

27:04

quite scared. I'm quite scared because I

27:07

think the majority of society will

27:08

become unemployed. Most of actually kind

27:10

of low-level work I think will be

27:12

replaced. I think a lot of white collar

27:13

work will be replaced. Um I think we're

27:16

facing this massive kind of depressed

27:18

society of young people looking for

27:20

meaning. We've got um terrible terrible

27:23

eating disorders that are worse than

27:24

ever. I'm nervous. And then on top of

27:27

that, we have world conflict like never

27:29

before.

27:29

>> Yeah.

27:30

>> I always said this like a hundred years

27:33

ago, you know, when they were, you know,

27:36

coming up with the atom bomb and the

27:38

nuke and people were like, "Oh, we're so

27:40

scared. Oh, what's going to happen?"

27:42

There's always like fear in the

27:44

development of, you know, human society

27:47

and new technologies. And I'm sure

27:50

people were scared of cars at some

27:52

point. Like what's this going to mean?

27:53

It's going to take my job or I can go

27:56

get another job. Like it's you can

27:58

either look at it on the positive, but I

28:00

believe and obviously it's going faster

28:02

now and developing faster, but I I think

28:06

humans will figure this [ __ ] out.

28:08

>> Yeah, I was I think it's well said. I I

28:10

think you have to look at the optimism

28:12

and how do you be a beneficiary of this

28:15

of this change. So I think we each need

28:17

to make a decision. Do you accelerate

28:20

and drive faster into it and have a

28:22

chance to take the steering wheel or do

28:24

you sit back and like be scared and

28:26

crash into the wall? So I think

28:28

>> well we're in Europe so we we'll we'll

28:30

sit back and be

28:31

>> you guys are going to crash. I mean you

28:32

guys are you guys are

28:34

>> that's an option. We'll take that one.

28:35

>> You guys I want to take a harder stance.

28:37

I feel like Europe I feel like Europe is

28:41

like the sick man of of of of the world

28:43

right now. I feel like Europe could have

28:45

some of the foundational civilizational

28:48

like of Western culture that came out of

28:50

here, London, Brit, England, right? Um

28:54

and it feels that like they're not

28:55

seizing the opportunity to lead to

28:57

create the future. So I think humanity

29:01

is driven by people that seize the

29:02

opportunity. And I think you can decide,

29:04

are we going to be passive onlookers of

29:07

change or are we going to be driving

29:09

that change?

29:10

>> What opportunity did you not seize that

29:12

you wish you had seized?

29:14

>> Should I have just like been in the

29:16

valley founding, you know, some company

29:19

and being uh just more involved in in

29:24

tech? Uh but I don't know. I I don't

29:27

have like any regrets or nothing

29:29

anything comes up like that. But I I do

29:32

like the Drake line to where he's like,

29:34

uh, if we hadn't made it here, we would

29:38

be out in Silicon try to get our

29:40

billions on. And I always relate with

29:42

that. Like, if I like I think it's a

29:44

good line.

29:45

>> Does money make you happy?

29:47

>> Money buys freedom. And I think freedom

29:50

makes people happy. Um, but I think

29:54

there is the the famous saying like more

29:56

money, more problems is like all all the

29:58

way too true. Um, so I think it's a

30:02

double-edged sword for sure. Um, there's

30:05

a lot more to manage, a lot more stress,

30:07

but then there's also a lot more

30:09

freedom. And if you want to survive,

30:11

it's like no different than than food.

30:14

Like mom was a nurse and uh dad was a

30:18

roofer. Um,

30:21

we we were fine, but like wasn't around

30:25

anything like

30:26

>> Where'd you get your animalistic drive

30:28

from? Yeah, I think uh I I remember a

30:31

specific moment where my parents were

30:34

getting divorced and my dad had to pay

30:37

like a lot of alimony and he was crying.

30:41

It was one of the only times I've ever

30:43

seen him cry cuz he had to sell like

30:45

everything he loved to be able to like

30:48

afford living. And I thought to myself

30:51

like I never want to be this like crying

30:54

father who doesn't isn't able to afford

30:58

much and telling his kids we have to

31:01

move to a different house and selling

31:04

everything that he like I remember he

31:05

had to [ __ ] sell his snowboard like

31:07

his little shitty snowboard just for

31:09

like $150 and stuff like that. And it's

31:12

like now I'm blessed to be able to even

31:15

just to snowboard. So, I think of small

31:18

things like that and that that moment

31:19

definitely stuck out to me to be like,

31:21

yo, I don't want to be in that position,

31:22

so I need to figure out money. We were

31:27

chatting before about I said, you know,

31:28

I tell my girlfriend about having him on

31:30

the show, and I think there's a lot that

31:33

the world doesn't know about Jake, but

31:34

they think they know from the public

31:36

persona. You obviously work with him on

31:38

a daily basis. What does the world not

31:40

know that you know from the unique

31:42

perspective that you have? Yeah, Jake I

31:44

think is like a fundamentally a very

31:45

kind, generous human. So I think a lot

31:47

of the philanthropy supporting young

31:51

upandcomers,

31:53

you know, you know, anecdotes of like,

31:55

you know, friends that are suicidal

31:56

coming to Jake for help and just Jake

31:59

spending his time and money to just take

32:00

care of people, I think is under told.

32:04

But maybe that's like a fine way to to

32:06

be about it. I don't think Jake is doing

32:08

it for PR. I think he just genuinely is

32:10

like a very kind, generous human being.

32:13

Um, which may be like alternative to

32:16

like the, you know, I'm a boxer beating

32:18

talking [ __ ] to Mike Tyson type of a

32:20

character that he that he projects.

32:22

>> Are you ever just sitting there like,

32:23

"Oh, no. No, you be nice. Don't say that

32:27

to Mike."

32:28

>> No. I I think Well, one, I'm

32:30

>> We're selling fights, dog.

32:32

>> I'm in it. Yeah. I think we're thick as

32:34

I'm just in it. So, like I'm just I'm on

32:36

the [ __ ] roller coaster.

32:38

Like, yeah.

32:39

>> Yeah. I I'm laughing, dude. No, no, no.

32:42

But I think I think part of poor rel I

32:44

think I have like a troll tendency

32:46

myself. I just I kind of like seeing

32:48

kind of the absurdity or the chaos of

32:51

just like seeing funny things happen in

32:52

the world. I think there's like an

32:54

amusement part of just like this is

32:55

interesting. I get to perceive an

32:57

interesting experience. I want to see

33:00

more interesting stuff. And if Jake is

33:01

like out there making interesting things

33:04

happen in the world, that's really funny

33:05

to me um on a personal level. And then

33:07

maybe that's the second point in terms

33:08

of just you know working closely just

33:13

I'm very impressed with the endurance

33:16

and the context switching ability maybe

33:19

I I think I think we were we got to

33:21

spend like three hours with the

33:22

president a couple weeks ago and I and I

33:25

maybe not to make the direct comparison

33:26

but I was just very impressed with the

33:29

president just like on and like contact

33:32

switching really hard remembering

33:33

people's faces having good conversations

33:34

going to rally dancing going on a doing

33:37

a Tik Tok dance and just like boom boom

33:39

boom boom boom just like switching and

33:42

being in flow constantly. I think that's

33:44

one thing that I see some parallel. Like

33:46

I think Jake's just raw energy output is

33:49

very very high and I can speak to that

33:51

as being, you know, top of my class at

33:54

Stanford, graduated computer science,

33:55

honors and singin, had a perfect SAT

33:57

score, like you know, I I've seen the

33:59

caliber of like quote unquote smart

34:01

people and like the endurance and energy

34:03

levels. And I think it's like Jake's

34:05

endurance and energy is like very very

34:07

high. And then I think the other part

34:09

that I think is like an interesting

34:10

nuance is that you can switch from being

34:12

like a celebrity getting like paparazzi

34:14

when we're out in LA to like talking

34:17

[ __ ] as a professional athlete and then

34:20

but actually having to train like twice

34:22

a day like eight hours a day doing the

34:24

recovery then jumping on business calls

34:26

with literally like the most famous CEOs

34:30

have been on your show, right? Like

34:31

advising them on their marketing

34:33

strategies,

34:33

>> sitting down with Sam.

34:35

>> Yes. I mean, I would say like Sam is

34:37

Yeah, Sam is great. Like, we love Sam.

34:39

But I think that context switching

34:42

because I think people just see like

34:43

snapshots of Jake and it's like, okay,

34:45

you just see like the full 360. It's

34:46

like, man, cool. Like, I'm inspired by

34:49

the level of context switching and the

34:51

flow to be able to move with all these

34:53

different circles.

34:55

>> Yeah.

34:56

>> Yeah. No, thank you for the nice words.

34:58

Um,

35:00

yeah, that I think a lot of people don't

35:02

know [ __ ] about me, which is like e even

35:05

if they watched everything or know like

35:07

you still haven't met me or spent time.

35:09

I think the the number one thing that

35:12

people say to me after like meeting for

35:14

the first time is, "You're a lot

35:15

different than I expected." I'm like,

35:18

"Oh, so you thought I was a [ __ ]

35:20

[ __ ] retard?" Like, I don't know. My

35:22

bad, bro. Like, cool.

35:26

You mentioned getting to spend a couple

35:27

of hours with the president. Um, this

35:30

was from friends of yours, not from me,

35:32

so I'm I'm not stoking any flames. Here

35:34

they are. Um, would you like to run for

35:36

office or be involved in politics a lot

35:38

more? Um, I wouldn't like to, but I feel

35:42

like it it could be needed at some

35:45

point. I I've always said like it Jeff

35:47

was actually the first one that

35:48

mentioned it like 6 years ago or so. He

35:52

was like, "You're you're gonna like be

35:53

the president and like you should run

35:54

for president." And I was like and then

35:57

it like slowly became

36:00

less of a joke and like people actually

36:02

other people started saying it to me and

36:04

then I get I just hang out with Trump

36:06

and like the I go on stage and do a

36:08

speech off of off the top and the first

36:11

thing he says to me on stage when I turn

36:13

around is, "Oh, you're going to run for

36:14

office someday." And like then I we go

36:17

backstage and he's like, "You should be

36:19

the president." and then he like

36:20

endorses me. But to answer the question,

36:23

it's like I would only want to do it if

36:25

I was a the best person for the job and

36:28

if b there was like someone like uh

36:31

Camala Harris like running that like

36:33

could have the potential to like ruin

36:35

the United States and I would have to

36:38

like go and oppose them and yeah save

36:41

the country. But I don't really want to

36:43

sign up for that workload if I don't

36:46

have to and if there's someone better to

36:47

do it. And that's that's how I feel

36:50

about it

36:51

>> with I I'm in the UK and I'm in London.

36:54

Um do you think Trump's doing a good

36:56

job? Iran is is a challenging situation

36:59

he's got himself into. Deglobalization

37:01

is a thing. Do you think he's doing a

37:03

good job?

37:04

>> Yes, I do. I I think he um

37:09

is arguably one of the best presidents

37:12

the United States has had in in this

37:15

term. there's so much propaganda and and

37:18

things, but at the end of the day, um

37:21

he's he's doing an incredible job and

37:24

there's always going to be criticisms. I

37:26

mean, that's why again, like I wouldn't

37:28

maybe want to sign up for the job

37:29

because no matter what you do, people

37:31

are going to think they have a better

37:32

answer, but we're not in the room. I

37:34

believe in him as a person and as a

37:37

human being. And so, I'm not gonna maybe

37:41

agree with everything he says or does.

37:43

And you know, like I think he just like

37:48

said, "I'm glad someone died on the

37:50

internet." Like I don't agree with that.

37:51

But overall, that's my [ __ ]

37:53

president. I'm going to back him and

37:54

support him and say that he's doing a

37:56

good job 100%. Like to me, I think he's

37:58

like a very founder president, right?

38:02

Like I think he's he actually makes bold

38:04

decisions and tries to like mold the

38:07

future where I think a lot of

38:09

politicians are just very much dictated

38:11

by the flows of polling. there's a

38:14

boldness and a leadership quality there

38:16

that I think in a very globally

38:18

challenging interesting time it's like

38:21

do you want your leaders to have

38:22

boldness to take some risks or do you

38:25

have someone that's more passive and I

38:26

think that's like uh something that

38:29

from a venture side like you want to

38:31

back founders and leaders that will be

38:33

able to take risk right like venture

38:35

capital is a risktaking business

38:38

um and I think there's like a very

38:40

unique time in history of are we're

38:43

going to have a multi-polar world. Are

38:45

we going to have US hedgeimonyy continue

38:46

for another, you know, century? I I

38:48

think it's an open question, right? So

38:50

then it's like which founder, which CEO

38:52

do you want to be in that seat? And I

38:54

think you'd you'd likely again from a

38:57

venture capital hat on, you'd want to

38:59

bet and put your money or your support

39:02

to the to a bold, fearless leader.

39:05

>> Yeah. And like you don't want a career

39:07

politician running a business. the the

39:10

first startup in America was America.

39:14

Like it was it's it's a [ __ ]

39:15

business. And so you don't want a career

39:18

politician running things. And I think

39:20

it's a a very difficult position to be

39:22

in. And I think no matter what you do as

39:25

president, any of the terms, any of the

39:27

US presidents, like there's always going

39:30

to be the 50 to 60% of people that are

39:33

like, "No, they suck. You s

39:37

that shouldn't have done that. I have a

39:38

better solution like okay buddy then go

39:41

[ __ ] do it then become president and

39:43

[ __ ] fix it. So that's my that's my

39:46

thing on it.

39:47

>> We released a show today with Matt

39:48

Steman who's the president and CBO of

39:50

Andreal and I asked him do you feel any

39:53

moral responsibility for how your

39:55

products are used in conflict zones like

39:57

Iran and he said no we support

39:59

democratically elected governments only.

40:03

So they are voted for by the people and

40:05

what they choose we support because they

40:08

are democratically elected. Do you agree

40:10

with that as a stance and like if you

40:13

think about anthropic disagreeing with

40:15

like the Department of War and the

40:17

Pentagon, do you think that's wrong?

40:20

>> I mean I think I think generally I think

40:22

where does that nexus of decision-m go,

40:25

right? Like do you want an unelected

40:27

tech executive making that call or your

40:29

democratically elected representative

40:30

making that call? So I think from a

40:32

fundamental like culture governance

40:34

perspective like I would like to have

40:37

the ego to be like hey I'm smart in the

40:38

present to make a game time nuclear

40:41

decision like I feel it's a very

40:43

egocentric to say that hey I built a

40:46

tech I get to make the decision for the

40:47

rest of the world. If we believe in

40:49

democracy which we do then it's like

40:50

okay then the democratically elected

40:53

leader gets that call. To me, it's if

40:56

you want to talk about taking that like

40:58

war making decisions away from our

41:01

government,

41:03

okay, like we could have some weird

41:06

techno

41:07

fascist thing, too. Like

41:12

like I it's a competition of ideas.

41:13

Maybe like maybe that does happen in

41:15

other countries and other regimes. Like

41:17

I think there's like a breed of

41:18

arrogance around like, hey, I think I'm

41:20

just smarter than everybody else, so I

41:22

get to make the call versus like

41:25

We're in a society with like a lot of

41:27

constituents and we vote for someone to

41:30

make that call.

41:31

>> Yes. And and I think like the human

41:34

evolution is inevitable. So like we're

41:36

going to these systems anyway. So if

41:38

Andor wasn't going to build it then okay

41:40

is someone who is evil in the wrong

41:43

hands in another country going to build

41:44

it? Then we don't have it. So it's

41:46

needed. But I think also their mission

41:48

is to

41:50

make things safer for humans. That's

41:52

like the autonomous side of it. And so

41:55

if something needs to be done then then

41:57

yeah maybe less people will actually die

41:59

because of their technology.

42:01

>> We mentioned SAM, we mentioned Open AI.

42:03

They very um I don't know how to say it,

42:05

maybe opportunistically took advantage

42:07

of it and swept in and provided a

42:10

solution. You're the master of content.

42:12

You're the master of storytelling. He

42:14

then got heat for it. What would your

42:16

advice be to him in terms of the

42:19

messaging, the coms

42:22

around the heat that he gets for jumping

42:24

in?

42:25

>> Who gives a [ __ ]

42:28

Like, seriously.

42:30

>> Seriously.

42:30

>> Yeah. Who gives a [ __ ]

42:33

Someone has to do it. And rather to be

42:37

in the rooms and and a part of that

42:39

thing than than out of it.

42:42

So, I mean, at the end of the day,

42:45

I I I don't have advice for him. Like,

42:48

he he's doing what he thinks is best in

42:51

his decision making. Um, and there's

42:53

going to be repercussions. And again, I

42:56

think we live in a society where no

42:58

matter like what someone does, they're

43:00

going to be hated or loved or hated or

43:02

loved or hated or loved. Um, so at the

43:06

end of the day, you just have to make

43:07

decisions and and march on. My sense is

43:10

that the tech leaders are becoming more

43:14

and more politicians because they have a

43:16

bigger bigger impact on culture on

43:18

society. Like Sam is in that position.

43:21

He has a lot of information. He's trying

43:23

to make his best decision. My only

43:25

secondary comment on it would be show

43:28

the human side of himself more, right?

43:30

Because I think that I think President

43:32

Trump does a very good job of showing

43:34

like the raw human. And I think

43:37

President Obama also, I think, had that

43:38

similar quality on on the other side of

43:40

just showing like a humanity to his

43:42

decision-m.

43:43

>> You said about kind of showing your

43:44

humanity. You got me in trouble this

43:48

weekend because I said again to my

43:50

girlfriend Jake Paul and honestly I was

43:52

expecting maybe I don't know mixed mixed

43:57

response and she's like, "Oh my god, did

44:00

you see the video of him supporting his

44:02

girlfriend at the Olympics? Oh my god,

44:04

would you do that for me? Would you

44:06

I was like, "No [ __ ] way. I'll be in

44:08

the office. Are you kidding?" I knew it.

44:11

I knew it. See, why can't you be more

44:12

like him?

44:14

And I'm like, "For [ __ ] sake, I'm

44:16

joking." And for backtrack, you know,

44:17

when you joke and it's like kind of not

44:18

funny and you're like, "Oh, fuck." Um,

44:21

it is something I wanted to touch on,

44:23

which is like I think relationships are

44:26

really an art. What's your biggest

44:28

advice on how to have an amazing

44:31

relationship but also crush it in [ __ ]

44:34

where do we start content boxing

44:36

investing? What's your advice?

44:39

>> I think in relationship it's

44:41

communication and I think the you know

44:44

you should always in the relationship

44:46

try to be the 60% like if it's 6040 you

44:51

you and your partner should be both be

44:53

fighting to be the 60%. And I think that

44:56

and be there for each other and do more

44:58

and and and love more and support more

45:01

and like we should always be kind of in

45:04

a competition of like who who massaged

45:07

who today, who gave the first who wrote

45:09

the love letter. Like if if if my fiance

45:11

writes me a love letter, I'm like I'm

45:13

going to write a better one back to you.

45:15

So, and then she'll write another like.

45:17

So, I think that friendly competition in

45:20

a relationship is good and communication

45:23

letting them see you like every side of

45:25

you and fully who you are. Um, I think

45:27

that's very very important from like

45:30

early on like tell them everything from

45:33

like day one. I think that builds the

45:35

the trust and the foundation.

45:37

>> Is there a side of you that you're most

45:39

scared to share?

45:40

>> I'm not really afraid. I think I've

45:42

talked a lot about my my struggles more

45:45

so in the past because that I was I was

45:47

struggle struggling more um when I was

45:50

younger in like childhood fame living in

45:54

Los Angeles being surrounded by the

45:57

wrong people. But I do think like

46:00

dealing with mental health like my mind

46:02

can become a like crowded and dirty and

46:07

stressful place and it's a practice uh

46:10

every day to to manage it and I think

46:14

that's where I've like fallen in love

46:16

with breath work and me meditation and

46:19

spiritual journeys with iawaska toad

46:22

mushrooms all of these things to learn

46:24

more about myself and and my mind. Um,

46:27

and so I would say like mental health is

46:31

always something that can fluctuate for

46:33

me and

46:36

it's something that like personally I

46:39

have to actively manage.

46:41

>> Do you know when it's going down?

46:44

>> Yeah. I I don't know. It's like uh it's

46:46

always different. That's the weird part

46:48

about it. I think it's like not

46:50

something you can like fully grasp. Um,

46:53

and sometimes you like don't know until

46:56

you're like in the thick of it and

46:57

you're like, "Oh [ __ ] I haven't been

46:59

taking care of myself mentally."

47:02

>> Do you hate Sorry, I'm I'm an addict in

47:04

everywhere. I don't drink anymore cuz

47:06

did that. I'm very grateful because it

47:08

makes me good at what I do. I'm so

47:10

addicted to what I do.

47:12

>> Are you happy or sad to be an addict? I

47:14

think being addicted to to working and

47:17

like constantly doing something. But

47:19

like I do wish sometimes I like think

47:22

about what it would be like to like feel

47:24

normal where like I don't have to

47:27

constantly be like progressing and doing

47:30

things. But I don't know like this is my

47:32

body. This is my brain. This is like my

47:34

destiny. This is who I am. So like I'm

47:36

not I'm I'm very happy about that. But

47:39

it is a double-edged sword sometimes.

47:42

Like you think I'm addicted to work is

47:44

what you're saying.

47:45

>> Well, I mean with the greatest of

47:46

respects, I think it takes one to no

47:47

one. And I think to compete and I think

47:50

I think to compete at the level that you

47:52

do as quickly as you do in sport and to

47:54

fight Anthony Joshua, Mike Tyson with

47:57

the little ramp time you have, you have

48:00

to be bluntly psychopathic to get there

48:02

that fast in a brilliant way. I'm saying

48:04

this in a good way. Uh to do the

48:06

multitude of things that you do at the

48:08

quality that you do, you have to be an

48:10

addict. Again, I think we kind of mis

48:12

mischaracterize

48:14

addiction bad. And it's not always bad.

48:16

It can be. I think every top athlete is

48:19

an addict. You have to be to be the

48:21

best.

48:23

>> Would agree 1,000%. I just think it's

48:26

interesting the way you describe it as

48:27

like an like but but you're right. Yeah.

48:30

100%.

48:30

>> What do you think about your training?

48:32

What was nuts about your training?

48:34

>> I mean, it's just so intense and

48:38

demanding. And what's the most

48:40

demanding?

48:41

>> I would say the track work. Like sprints

48:44

at the track is just brutal. And my

48:46

coach just makes me run and run and run

48:49

and run. And like my heart feels like

48:51

it's going to pound out of my chest. And

48:53

your body like has like a central

48:55

nervous system reaction because of how

48:59

hard you're pushing yourself. And it's

49:01

like very uncomfortable. And then just

49:04

the day in and day out and then you just

49:06

like get lost and counting on the days

49:09

until the fight and you're just like the

49:11

monotony of it I think can be very

49:13

demanding and and difficult and dry and

49:16

boring and lonely. I mean they say

49:17

boxing is the the loneliest sport for a

49:20

reason. Um and and it's it's it's very

49:23

true. You're in there by yourself.

49:25

>> Are you thinking when you're in it?

49:27

>> Yeah. But I mean I guess it becomes like

49:29

a sort of flow state.

49:32

Uh but but yeah, it's it's like a super

49:37

high fastpac thinking match. And I think

49:41

that's where I told people like why I

49:43

got good at boxing so fast is like

49:45

pattern recognition. And I just think of

49:47

it like recognizing patterns in the

49:50

person that I'm fighting and then being

49:52

able to expose it and doing it at the

49:55

right time. And it's very calculated. I

49:57

see you dropped your hand in the first

49:59

round after you threw this punch. I'm

50:02

going to wait for you to do that again

50:04

in 2 minutes and hit you with the right

50:07

punch to counter that. And adding those

50:10

things up over round by round and

50:13

remembering everything that they're

50:14

doing and their habits and all of that

50:17

is like a just pattern recognition game.

50:19

I mean, that's why I think I got good at

50:20

it is cuz it's just my mind is better

50:23

than other probably every boxer. If I

50:26

had been doing it my whole life, I'd be

50:28

the the best boxer in the world for

50:30

sure.

50:30

>> Who have you not fought that you'd like

50:32

to fight?

50:33

>> Uh, I think that the one that like would

50:36

just be

50:38

the only one that would ever come close

50:40

to the Tyson numbers is is me versus

50:42

McGregor,

50:44

which would be fun. What number would

50:46

you do it for? McGregor.

50:50

Good question.

50:51

>> 150.

50:53

>> Yeah. I mean, it's at at least worth

50:54

that.

50:55

>> Yeah,

50:55

>> that's like minimum probably. Um, but

50:59

that's a good number, you know? So, like

51:02

>> when you get 150, how much do you

51:04

actually take home after all the

51:07

mid layer, mid layer, mid layer? It's

51:09

like an Andrew SPV, you know, with a 30%

51:12

SPV and a this and a this and this.

51:15

Jake's a good businessman about 10

51:17

shackles home.

51:18

>> I take the most home out of any boxer.

51:20

Like I have the best setup in in boxing

51:22

because I'm my own promoter and I'm the

51:25

one negotiating with the platforms. Um

51:30

and then I I don't have

51:34

a lot of people involved. It's just me

51:36

and and Nikisa on the boxing side of

51:38

things. Um,

51:39

>> and so you'll take home like an 80%

51:41

versus Eddie Hearn will take home 50%

51:43

normally.

51:44

>> No, I take home like nearly 100%.

51:49

>> Well, that's pretty [ __ ] great, isn't

51:50

it?

51:51

>> I was I was going to say like not to get

51:53

in to pocket watch Jake, but I think

51:54

he's Yeah. Like he's smart and

51:56

structured.

51:57

>> The percent I give is to my own company.

52:01

>> I think you're missing a content thread.

52:03

I think you should do something for the

52:06

partnership. Yeah. which is when you

52:08

train for your next fight, you should

52:10

bring Jeffrey to every session with you.

52:12

And everything you do, Jeffrey's got to

52:14

do.

52:16

>> I I'm down, but I'll puke out pretty

52:17

early. Like I've done some workouts with

52:20

Jake,

52:20

>> bro. I mean, yeah, like it it's it's not

52:23

fun. And it just keeps on getting

52:25

harder. That's what it's also like nice

52:26

about boxing, but also not nice, is that

52:28

it's like an never ending challenge, and

52:31

it only gets harder as you continue to

52:33

fight the best and the best. So, final

52:35

final one before we do a quick fight.

52:36

Why does the money matter anymore? I

52:38

didn't mean that badly, but like kind of

52:39

150, but after 90 and after all the

52:41

other stuff, like, you know, you're kind

52:43

of flying private anyway, you probably

52:45

got a Gulf Stream anyway. Like, why does

52:47

it matter?

52:47

>> Yeah. No, it doesn't um in a lot of

52:51

ways, but like I think on the boxing

52:54

side specifically, there's still things

52:56

that I want to do in terms of goals, and

52:59

they don't have to do with money. I I

53:00

want to become world champion. Um, and

53:04

>> you really do.

53:05

>> Yeah. just for the story, like just to

53:08

inspire kids that I was like the most

53:11

hated, the most doubted, the biggest

53:13

underdog, the YouTuber, the Disney kid.

53:17

And if I can become world champion, I

53:20

think it would be the most inspiring

53:22

sports story or one of the most

53:25

inspiring sports stories that in modern

53:28

day history that I can inspire kids that

53:31

even if all the odds are stacked against

53:33

you, like look what I did and you can do

53:35

something.

53:36

>> Did you ever doubt the next transition?

53:38

I've seen everyone always said, "Oh, the

53:39

YouTuber, oh the Disney Store." Did you

53:42

ever doubt internally in your head? I

53:44

know we always tell the world, "No, no,

53:45

no, I'll be great.

53:46

No, for sure I did. Um, you YouTube like

53:50

I was done with it. I didn't like it

53:52

anymore and

53:56

was running into a lot of issues just

53:58

with like demonetization. It just became

54:01

a nightmare and it was causing so many

54:03

problems and I was in Los Angeles and I

54:05

didn't like what I was doing. I was

54:07

like, I need to do something else. Um,

54:12

but first I had to stop doing YouTube. I

54:14

literally stopped filming and I noticed

54:17

a lot of times in life you have to like

54:20

create space for something else to come

54:24

in. Um, and that's just the way life

54:26

works. And so I had to literally stop

54:29

and there was like a space where I was

54:32

trying to do things and maybe a little

54:34

business over here

54:36

music. I was making songs and then I I

54:41

like fell in love with boxing out of out

54:44

of nowhere. But there was a time where I

54:45

was like, I don't know what the [ __ ]

54:47

going on. And and that was when I was

54:48

like 21.

54:49

>> This really is a final one. Pretty quick

54:51

fire. You can only be and Jeffrey I know

54:53

which way you want him to answer this

54:54

one. You can be number one in the world

54:57

at boxing, at content creation, or at

55:01

investing.

55:02

>> Investing actually. Yeah.

55:04

>> Genuinely.

55:06

>> Yeah. 100%.

55:07

>> Why is why

55:09

>> it's it's I think the something that I

55:13

can do forever like and it's really

55:17

enjoyable and I really love like being a

55:21

part of the the cuttingedge things in

55:24

technology and like advancing society

55:26

and human evolution and being able to

55:29

meet with the and talk to and be friends

55:31

with the smartest people in the world. I

55:33

think it scratches my itch in my brain.

55:36

I think like I'm I'm sapiioexual in that

55:40

sense.

55:41

>> I had actually no idea what he would

55:43

say. But I think

55:45

but I think even like content, right?

55:47

Like I think all the these things feed

55:48

into each other, right? And I think

55:50

again

55:51

>> they genuinely do when he Sorry again to

55:53

but when he's crushing at boxing, when

55:56

he makes better content, the investing

55:57

will be easier.

55:58

>> 100% 100%. And I think it's okay to just

56:00

like founders are okay to say to bad

56:03

customers or not tackle certain markets.

56:05

I think it's okay to be like, "Hey, you

56:08

LP, you get to allocate your money where

56:10

you think you can maximize returns. If

56:13

you think other people will do it

56:14

better, like great. Let's just see the

56:16

numbers in a couple years. Let's

56:18

compete, right?" Like I I think

56:19

>> I know you tweeted to one of my friends,

56:21

Jason Lmin, you see this guy?

56:23

>> Yeah. Know, we said we're going to have

56:24

more aum buddy.

56:27

>> I was just like,

56:28

>> "We're coming for you, buddy.

56:32

>> Um, we're going to do a quick fire."

56:34

Jake, you said about making room for

56:35

things in life. Would you like kids?

56:39

>> Yeah, that's like my number one goal,

56:41

honestly. Uh, that's what I think life's

56:44

all about. I I'm can't wait to be a

56:46

father. Create my little best friends

56:49

that I get to hang out with every day.

56:52

>> Jeffrey, what's the best performing

56:54

investment so far by multiple?

56:56

>> Um, I think a couple from our our fund.

57:01

Uh, you mentioned Raul Aerodome. That

57:03

was a 10x in 18 months. Rolled a lot of

57:04

that stock in the flock safety which is

57:06

crushing. Rahul's now the chief strategy

57:08

officer there. Um poly market is a good

57:12

early one. But just our incubations

57:14

right like we're at the ground floor

57:15

those like better w crushing it.

57:18

>> Um

57:18

>> if you can crush better with a high

57:20

ownership that's where you really make a

57:22

lot of [ __ ] money.

57:23

>> Yeah.

57:23

>> Yeah.

57:24

>> Yeah. No, it's exciting. So I think with

57:26

you know the expansion in the prediction

57:28

markets and all of this stuff I think

57:29

we're excited about the opportunity

57:30

ahead. But yeah, but even just on the

57:32

personal side was a angel invest in

57:34

ramp. So that's like a at a 50 mil entry

57:37

value. So that's like a whatever 300x on

57:40

a on a personal side.

57:42

>> Jay Jay dinner's on him.

57:44

>> Yeah,

57:45

>> that's so good. That's [ __ ] a

57:49

wish I was. Do you want to hear

57:50

something funny? I met Eric Lyman when

57:52

he was doing Parabus and then the night

57:55

before he came out with Ramp. He was

57:56

like, "Do you want to invest in my next

57:57

thing?" And I was like, "Yeah, no."

58:00

Like, "Parabus wasn't that big, but good

58:03

luck."

58:03

>> Yeah.

58:04

>> No. So, Parabus was my first angel

58:06

investment ever.

58:06

>> No way.

58:07

>> Um, I went to a high school summer camp

58:09

at MIT. It was like a selective summer

58:12

camp called RSI with uh Kareem and Zach

58:14

Frankl

58:15

>> and uh they were they went to Harvard. I

58:18

went to Stanford. So, I was like their

58:19

Silicon Valley plug. I gave them their

58:22

recommendation from Parabus to Y

58:24

Combinator.

58:25

>> Oh, wow. And I was like, I don't really

58:27

know what I think it was probably like

58:28

24 at at the time.

58:30

>> You could have like co-founder of ramp

58:32

basically with that as the entry funnel

58:34

into that.

58:35

>> I mean, I should have

58:37

he wouldn't be sitting here with me

58:38

today like [ __ ] Jake Paul.

58:41

>> Jake, what's the most expensive item

58:43

you've bought that you've never used? I

58:46

mean, the the first thing that comes to

58:47

mind is like my my Ferrari has like a

58:51

100 miles on it and I think it came with

58:53

like

58:55

60.

58:56

>> How much was it?

58:58

>> Uh like 800,000.

59:00

>> You just don't like it?

59:02

>> No, I'm just like I have too many cars

59:05

in other ones as well and there's a lot

59:08

Yeah. So, I'm building a racetrack so I

59:11

can use these cars.

59:12

>> I've heard about this at the ranch.

59:13

>> Yeah.

59:14

>> Yeah. So that that's I'm like, bro, why

59:16

do I have these cars if I can't drive

59:17

them? But like I can't it's not fun for

59:19

me to drive them on the roads because I

59:21

can't like rip it. So that's probably

59:23

the thing that comes to mind.

59:24

>> Well, maybe we can cross a 100 miles

59:25

soon then on that Ferrari.

59:27

>> Let's [ __ ] go, bro. Let's

59:28

>> I need to get my You very kindly

59:30

suggested driving on the track before,

59:32

Jeffrey. I don't have my license.

59:34

>> Yeah,

59:35

>> actually.

59:36

>> Well, it's a private track, so Jake can

59:37

maybe bless you. Just

59:39

>> Why don't you have your license?

59:40

>> Um, well, in London, do we don't need to

59:42

drive, do we? Because we have Uber and

59:44

it's a city and so

59:46

>> autonomous cars soon so no one needs to

59:47

drive.

59:48

>> You just never need to drive.

59:49

>> Jeffrey,

59:52

what fund product do you not have today

59:54

that you would most like to have? Could

59:57

be growth fund, could be fund of funds,

59:59

could be um secondary fund, could be

60:01

credit, you name it. What do you not

60:03

have the advice?

60:04

>> Um no, I think you just before the show

60:06

like I think we've just been scaling up

60:07

AUM, so we're well within nine digits

60:10

now. Um, I think Jake and I I are very

60:14

interested in the public markets.

60:15

>> How does that look in a product? Like

60:17

you guys do a public fund.

60:18

>> Yes. I mean, basic I mean I I think I

60:21

guess the way to think about it is that

60:23

um one of the edges that Jake brings to

60:25

the table is mass distribution,

60:29

right? And I think the public markets

60:30

are just, you know, trillions of dollars

60:33

of mark of assets out there that we

60:36

could prosecute against. So I think it's

60:37

again goes back to like the start. It's

60:39

just like, okay, if we don't set

60:41

limiters in terms of our ambition and

60:42

our skill set, like you play the largest

60:45

markets.

60:47

So, uh, let's let's keep keep playing.

60:51

>> Axe Capital, watch out. Um, when I say

60:54

high performance, Jake, who's the first

60:55

person that comes to mind and why?

60:58

>> I thought of Michael Phelps, I guess.

61:01

>> I don't know.

61:03

>> I love Michael Phelps because he dispels

61:05

the [ __ ] that you need to have a

61:07

break. You need to have a rest day.

61:08

>> Yeah. I just think of like greatness at

61:11

the highest level and

61:14

it's it's measurable and so I think

61:17

that's why it comes to mind and like you

61:20

can't like necessarily

61:24

measure like okay this is the greatest

61:26

investor but like that's in that time

61:29

like who is the best right now and

61:31

that's not like super measurable um but

61:35

that's I think why Michael Phillips came

61:37

to mind final one for both of you and

61:39

you have to give a different answer. If

61:42

we sit down in 10 years time, how would

61:45

you define it has been very successful

61:48

as a venture fund as an investing house?

61:51

you want to start or

61:52

>> Yeah, I mean we we making our LPs very

61:56

wealthy as as well as our ourselves and

61:59

and being a part of shaping history and

62:02

shaping the greatest companies in the

62:05

world and um yeah making billions of

62:09

dollars doing it for for everyone and

62:11

for ourselves.

62:13

>> Yeah, I think it's well said. I I would

62:15

f like my take on it would be focused on

62:17

there's probably like a hundred

62:20

humans over the next 10 years that will

62:23

change history and we want to be

62:26

supporters, comrades in arms in the

62:28

trenches building like the

62:31

civilizational changing companies and

62:33

the people that are you know at the

62:34

ground floor doing it. So if we can be

62:37

associated and and friends with you know

62:39

a large portion of that 100 people that

62:42

would be a huge honor. Guys, listen.

62:44

This was such a joy to do. Jay, I'm so

62:45

glad that you'd sit down with a 36-y

62:47

old. Really appreciate it. Me and

62:50

Jeffrey, I mean, he went to university

62:51

and I'm 36, so it's a tough one.

62:54

>> Yeah, I'm going to regret that one for a

62:55

long time.

62:56

>> I mean, this guy Stanford, he's smart.

62:58

>> Yeah. No, he's great.

63:01

>> I'm going to regret the 36.

63:02

>> I'm going to regret saying that to you,

63:04

but but someone told me that once.

63:05

They're like, "Oh, I think and this was

63:07

when I was like 24. They were like, "Oh,

63:09

I think you're like 35." And I was like,

63:12

"That's [ __ ] up.

Interactive Summary

This episode features Jake Paul and his business partner Jeffrey Woo discussing their transition from entertainment to venture capital via Antifund. The conversation covers the 'Jake Paul business empire', his philosophy on attention versus capital, his approach to investing with 'taste' and cultural insight, his boxing career as a calculated business decision, and his perspectives on the future, AI, and his political views.

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