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🔥 Steam Game Promo Art - Photography and Fire

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🔥 Steam Game Promo Art - Photography and Fire

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486 segments

0:00

welcome to my midlife crisis this is the

0:03

story of the new key art for Pixel

0:05

washer which for reasons we'll get into

0:07

I decided to photograph in real life I

0:09

bought tiny toy pigs adorned them with

0:12

3D printed goggles and power washers

0:14

then of course meticulously hand painted

0:16

an environment of models for the pig to

0:18

power wash all this when I'm trying to

0:20

ship a game as a solo Dev because I love

0:23

over scoping in this video we'll cover

0:25

the process I followed the final results

0:28

and whether or not you might want to try

0:30

this approach for your game part one get

0:32

some models first things first I needed

0:35

some models to photograph which means it

0:37

was time to go shopping and you can't go

0:39

shopping without a shopping list mine

0:40

including this stuff a pig goggles a

0:44

power washer objects to wash stuff for

0:46

the pig to stand on an environment to

0:48

exist in and a sign with letters that

0:50

spell pixel washer so I wandered around

0:54

Michael another hobby stores looking for

0:57

an assortment of you know stuff to wash

0:59

I didn't really have a specific idea

1:01

just yet I more wanted to browse to

1:04

peruse and wait for something to speak

1:06

to me eventually I gathered an

1:07

assortment of exterior objects including

1:09

fences houses and some foliage to make

1:12

the scene look more

1:15

organic probably my favorite purchase

1:17

was this wooden model house which has

1:19

lights you can turn on and off Good

1:22

Times part two prove the concept now

1:25

that I had some stuff to shoot it was

1:27

time to prove the concept first I set up

1:29

what I had so far and I took some very

1:31

strange slow motion video of that

1:33

because I'm still learning how to use my

1:35

camera more on that later next I took

1:38

some basic photos to answer the question

1:40

is this going to work or not at this

1:42

very early stage I like to think about

1:44

the process as sketching lightly on

1:46

paper I'm not trying to bolt anything

1:48

down yet I'm just you know drawing

1:50

lightly and exploring at the end of this

1:52

quick test I felt like the concept was

1:54

proven with just a little bit of effort

1:55

I could see that this project could pan

1:57

out but there was still a big problem

1:59

problem the pig just wasn't quite right

2:02

part three find the perfect Pig finding

2:06

the perfect Pig took a fair amount of

2:08

trial and error I bought a few different

2:10

kinds online to try them out the first

2:12

was a big pack of cute little bright

2:13

pink piggies I thought these might work

2:15

because they came in lots of different

2:17

poses but they didn't have the right

2:18

feel for Pixel washer next I tried

2:21

experimenting with 3D printing and I

2:23

want to thank Ashley for donating time

2:25

material and shipment and patience to my

2:28

little project here I sent Ashley some

2:30

3D models and she shipped me some cute

2:32

piggies goggles and power washer guns

2:35

which I'll talk more about in part five

2:38

I didn't end up using these models in

2:39

the final shoot but having access to 3D

2:42

printing having something tangible in my

2:44

hands this was definitely helpful for

2:46

getting the project to The Next Step

2:48

overall I hadn't found the right Pig yet

2:51

so I tried to think outside the box

2:53

instead of buying intricate plastic

2:54

models or printing them I bought a box

2:57

of squeaky toys and I kind of felt like

2:59

like these were

3:01

[Music]

3:02

perfect but this pig wasn't my little

3:04

pixel just yet because we still needed

3:07

goggles cool part four procure the

3:11

goggles finding the right goggles ended

3:13

up being really challenging and one of

3:14

the most difficult parts of this process

3:17

I shopped a lot looked at random toys

3:19

Barbie dolls and anything I thought

3:21

might have accessories or otherwise some

3:23

kind of sunglasses or anything

3:25

appropriate that I could glue to my pigs

3:27

then my wife discovered that our local

3:29

library has a place called Creation

3:31

Station with 3D printers and lots of

3:33

other Hardware available to the public

3:35

for super cheap one time they charged me

3:37

literally 25 cents to print a bunch of

3:39

little objects so I emailed them some

3:41

goggles models and we were off after a

3:44

few days they sent me a photo of the

3:45

printed goggles and I went to pick them

3:47

up they kind of looked like they were

3:48

melting into puddles but that's just

3:50

some leftover bits of material from the

3:52

printing process and easily removable

3:55

right away they were looking quite

3:56

Dapper on my little piggy so I grabbed a

3:59

squeaky toil glued on some goggles then

4:01

positioned it carefully so that they'd

4:03

stay on while drying part five make a

4:06

power washer pixel is made up of three

4:09

components the pig the goggles and the

4:11

power washer with 2/3 of those in the

4:14

can it was time to focus on the power

4:16

washer now that I knew I had easy access

4:18

to local 3D printing I needed some

4:19

models so I downloaded some royalty-free

4:22

everyday objects and began kit bashing

4:23

stuff in blender now I'm primarily a 2d

4:27

game developer main examples being a

4:28

Wizard's lizard and now pixel washer so

4:32

I'm not terribly experienced with 3D and

4:34

especially not in blender blender is

4:36

notoriously difficult to learn and I

4:38

don't know what I'm doing so I tried to

4:40

just focus on the bare minimum things to

4:41

learn to get my models made first I

4:43

tried to Simply extend the nozzle of a

4:45

water gun that looks like a classic

4:47

Super Soaker style water gun this was

4:50

with mixed results because again I don't

4:52

know what I'm doing I also combined the

4:54

handle of a clamp and like a giant

4:56

crayon or something but uh no that was

4:59

wasn't working lastly I tried combining

5:01

the handle of a hacksaw with an enlarged

5:03

TRS cable like you'd find on a pair of

5:05

headphones I stumbled my way through

5:07

blunder to slice and dice and rotate and

5:10

shove these things together naturally

5:12

this model had a lot of issues that the

5:13

printing service pointed out but after a

5:15

few rounds of emails we got them printed

5:17

successfully even though they weren't

5:19

perfect these ended up being the power

5:20

washers that I moved on to the next

5:22

stage part six compose the scene we're

5:26

not done yet but let's take some photos

5:28

anyway I wanted to have have something

5:30

to work with and I wanted to further

5:32

test out the concept so I took over my

5:34

dining room table laid out all the stuff

5:35

I'd gotten so far and set up my camera

5:38

on a tripod I also like to have portable

5:41

colored lights on hand that I can place

5:42

anywhere and adjust freely first I began

5:45

taking pictures starting off with shots

5:46

during the day it was really interesting

5:48

seeing the cast Shadows move across the

5:50

scene as the day went on and the Earth

5:52

and Sun did their little dance I liked

5:54

the look of the natural light but I

5:56

wanted more control over the amount of

5:57

light and where it hit the scenes so I

6:00

also took some photos at night with lots

6:02

of different lighting effects I knew I

6:04

need some photos with the sign and

6:06

without the sign so I took both next I

6:09

tried a bunch of dramatic lighting tests

6:10

ranging in Hue brightness and placement

6:13

I know I said that I proved the concept

6:15

earlier but I think this step is what

6:17

really solidified the concept in my mind

6:19

and made me want to keep pushing forward

6:22

at this point I was in I really liked

6:24

this project so after doing a few more

6:26

test shots I landed on some favorites

6:28

they are place holdery works in progress

6:30

but I still think they have a lot to

6:31

offer in fact I liked one photo so much

6:33

I ended up using it on my steam page for

6:35

many months it even printed it in my

6:37

book how to make a video game all by

6:40

yourself part seven test the colors next

6:44

I took some of my favorite photos from

6:45

the shoot and brought them into clip

6:47

Studio paint so I could determine what

6:49

colors to use I did it this way because

6:51

it is much much easier to change the

6:53

colors using software before committing

6:55

to physically painting so I carved out

6:57

sections in the image with the Marquee

6:59

tool these sections included the house

7:01

its door windows walls and the fences

7:04

then I colorized those sections with

7:06

different color schemes I played with

7:08

very different looks for the house some

7:09

kind of drab some very colorful I wanted

7:12

a generous range of contrast so I could

7:13

make obvious comparisons eventually I

7:16

whittel them down to just four options

7:18

and with input from my wife decided on

7:20

the one with a very bright bold scheme

7:22

pixel washer is a colorful Whimsical

7:24

game I wanted the colors to match that

7:26

look and feel part eight pink paint the

7:29

models now for the fun part my goal When

7:32

painting this scene was to be quick and

7:34

dirty to make it good enough which made

7:36

this process enjoyable it was so

7:37

satisfying painting a little bit each

7:39

day letting it dry working on my game

7:42

returning to the scene applying another

7:44

coat Etc the house was easy and fun to

7:47

paint this was probably the most

7:48

enjoyable object to work on I knew it

7:51

didn't need to be perfect because it

7:53

would be in the background and we'd only

7:54

ever see it from the front face which to

7:57

be fair had the most tiny bits on it and

7:59

was the most challenging to paint but I

8:01

genuinely enjoyed painting the house now

8:04

when I'm at Hobby Stores I find myself

8:06

eyeballing other similar objects that I

8:08

might find an excuse to paint so I

8:10

wouldn't be surprised to see more photos

8:12

like these in the future eventually I

8:14

did find a water gun model that I liked

8:16

even better than the previous one after

8:18

some cleanup they ended up looking

8:19

pretty cool the power washers were a bit

8:21

more challenging to paint for sure

8:23

because they're so tiny but it was fun

8:25

coming up with color combinations for

8:27

the guns I ended up going with two blue

8:29

ones with with various shades of blue

8:30

and black and a green one for good

8:32

measure the goggles were easily the

8:34

hardest to paint they are so small and I

8:37

knew they would get more scrutiny than

8:38

other objects because they're on my

8:40

protagonist's face some photographs will

8:42

focus on the pig's goggles specifically

8:44

so the viewers eyes will be drawn to

8:46

them that means they can't be complete

8:48

garbage they did end up being pretty

8:51

much complete garbage but I think it's

8:52

fine it's fine it's fine next I started

8:55

painting the signs now these were

8:57

totally optional because in most of my

8:58

promotional Mater material I overlay the

9:00

pixelated pixel washer logo instead of

9:03

using a diagetic one so I didn't need

9:06

these signs but I wanted to make them

9:08

because I thought it would be fun and

9:09

maybe useful naturally the signs ended

9:12

up being more work than almost anything

9:13

else the letters needed lots of coats

9:16

and precise painting and again they

9:17

weren't even necessary which reminds me

9:21

of game development it's like I overs

9:23

scoped this project and ended up cutting

9:25

a big chunk of the work Game Dev

9:28

problems accomplished game development

9:30

seeped its way into the real world

9:32

here's a final thought about this part

9:34

that I had while applying a second layer

9:36

of coding to my objects if I had known

9:38

from the beginning how much work this

9:40

was going to be I might not ever have

9:42

started which again reminds me of game

9:44

development or bookwriting or any other

9:46

large project I think the takeaway is

9:49

that when starting on projects allow

9:51

yourself to think that it'll be easier

9:53

to finish than it will be this helps you

9:55

charge forward and figure it out as you

9:57

go

10:00

part nine take final photos before we

10:03

get into the final photos you might be

10:05

curious about the camera I used which

10:06

was the Canon EOS M50 if you want to

10:09

know more about this camera you can read

10:11

my guide Matt's Canon EOS M50 guide on

10:14

rto.com before I could take my photos I

10:17

first had to create a Contraption to

10:18

hold the power washer gun so pixel

10:20

wouldn't have to after trying a few

10:22

things that didn't quite work I ended up

10:24

using a PIN to clamp the gun plus a

10:26

couple of magnets to weigh the pin down

10:29

this worked great so I made one for each

10:31

of the three guns now that I had

10:32

everything in its place or me and plus

10:35

if you're trying to sound like a fancy

10:36

Chef I was ready to set up the shop I

10:39

cleaned up the paint and prepared to

10:41

take over the dining room table for

10:42

another indeterminant amount of time

10:44

after remembering my unwieldy 20x 30in

10:47

Blue Sky foam board I summoned the sky

10:50

and was getting closer to shooting

10:52

eventually I had a nice cozy little

10:54

environment that was fun to exist

10:56

in the next morning I wanted to take

10:58

advant of the sunlight so I rotated my

11:01

environment to face East the sunlight

11:03

was pretty intense but it lit up all the

11:05

little details quite nicely the downside

11:08

was that my door actually cast a big

11:10

Shadow over the whole set which made it

11:11

difficult to get the exact shots that I

11:14

wanted that same morning I decided to

11:15

experiment with my camera a bit so I

11:17

tried some of the various settings and

11:19

filters it has including black and white

11:21

fisheye lens whatever that is something

11:24

else and a toy miniature effect which I

11:27

really liked it ended up using a lot

11:29

the takeaway here is to experiment play

11:32

around with your tools and see what

11:34

they're capable of some of their

11:35

features might surprise you later that

11:38

afternoon when the sun disappeared above

11:39

the roof I took some shots that were

11:41

free from the tyranny of the

11:44

Shadows again I tried some effects

11:46

because why not and while the angle

11:48

wasn't quite right for the final images

11:49

I was really happy with the overall

11:51

direction of this shoot lastly that

11:53

night I got to control the lighting

11:55

exactly as I wanted and finally got the

11:57

shots I was looking for everything

11:59

really came together in the end and I

12:01

was happy to finally complete this

12:02

project and restore my dining room table

12:04

to its previous usable State this means

12:07

we're finally ready to make some steam

12:09

capsules part 10 generate steam capsules

12:13

with this last batch of photos I took I

12:15

was able to generate all the assets I

12:16

needed for steam these images are now

12:18

live on Pixel washer steam page so when

12:20

you have a minute take a look in

12:22

addition to the standard key art I now

12:24

have a variety of photos for all the

12:26

various sizes of capsules banners and

12:28

other promo images on need as I promote

12:30

my game these are going to be great to

12:32

have on hand for presskits trailers

12:33

stickers and whatever else so after

12:36

hearing about this process you might be

12:38

wondering why do this why not hire an

12:41

artist or make some art myself I do have

12:43

a good reason Us game developers we're

12:45

really making software right games take

12:48

ages to make and for the vast majority

12:50

of their development we are tied to our

12:51

computers to make that software

12:53

sometimes I crave tangible solid objects

12:56

we live in a digital world but our

12:58

fleshy human hands want to grab a hold

13:00

of something to squeeze it to feel it in

13:02

our fingers to linger upon its surface

13:05

this is one of the reasons I wrote a

13:07

paperback book

13:09

specifically give me something real to

13:11

hold in my human hands my toy models

13:14

squeaky pigs and hand painted wood

13:17

pulled me away from the computer to

13:18

which I'm otherwise forever anchored

13:20

they allowed me to step away and get my

13:22

hands dirty also the desire to take

13:24

photos like these was deep in my bones

13:26

as I was inspired at an early age this

13:29

is a deep cut but did you ever see the

13:31

Nintendo Power Magazine that featured

13:32

Super Mario 2 on the cover they

13:34

photographed a handcrafted scene made

13:36

from what looks like clay including

13:38

mushrooms King warts and an odd carrot

13:41

carrying Mario an impressionable

13:43

8-year-old might not ever forget

13:44

something so cool and original so my key

13:47

art photography approach is kind of an

13:48

homage to Nintendo and the many other

13:50

games that did this including Ghouls and

13:52

ghost and Bubble Bobble for a whole

13:55

series dedicated to this kind of artwork

13:56

see touchy game art

13:59

lastly I just wanted to be creative for

14:01

the bulk of pixel washers levels I'm

14:02

using asset packs available from sites

14:04

like itch or Kenny it was tempting to

14:07

Simply hire an artist for the key art

14:08

and maybe I will someday but I also

14:10

wanted more of my own fingerprints to

14:12

come through in the game or at least its

14:14

promo materials being inspired to do

14:16

this procuring the models preparing them

14:19

and even photographing them each step

14:20

allowed me to flex my creative muscles

14:22

and remind myself why I enjoy wearing so

14:24

many hats this is one of the reasons I

14:27

wanted to make games in the first place

14:28

games are made up of art of gadgets of

14:31

sounds of music of world and of course

14:34

gameplay which brings it all together my

14:36

desire to make games is rooted in the

14:38

desire to do lots of different creative

14:41

things across different mediums and

14:43

pushing me out of my comfort zones so

14:45

when I should be programming sometimes

14:46

doing something that feels like the

14:48

opposite of shipping my game feels like

14:50

exactly the right thing to be doing also

14:52

this was just a fun project it's got

14:54

pigs and paints and pictures and

14:57

procrastination

14:59

post project pondering so I know these

15:02

photos aren't for everyone I've actually

15:05

already received feedback from friends

15:06

at respect there's probably a keyart

15:08

approach that would help sell the game

15:10

better the thing is though I don't

15:12

really care because I wanted to do this

15:14

for myself I'm pleased with the result

15:17

and that's all that matters for now I do

15:19

want the game to be commercially

15:21

successful or whatever so down the road

15:23

I plan on commissioning an artist to

15:25

make more capsules then I can run an AB

15:27

test which is an experiment where you

15:29

determine which image people will like

15:30

better it might be that in the end

15:32

players just want to see pixel art in

15:34

the capsule or maybe a traditional

15:36

illustration will be what players prefer

15:38

I don't know but I am curious so someday

15:41

I'll find out in the meantime I've got

15:43

these photos I'm really happy with them

15:45

and I think that they make the game

15:46

itself kind of more interesting pixel

15:48

washer is a game about washing 2D pixels

15:50

specifically but with these photos we've

15:53

got a very different 3D way to think

15:55

about the concept and to look at the

15:57

game Pixel waser now also so proudly

15:59

joins the ranks of the games I grew up

16:01

with that took this physical photography

16:02

approach and I think that's pretty cool

16:06

lastly an obvious question is would I

16:08

recommend this approach for your game

16:10

yeah I mean this approach obviously

16:12

isn't for everyone it's time consuming

16:15

requires many steps and might not even

16:17

save you money sure the raw materials

16:19

could be less than 100 bucks but what

16:21

about your time paying an artist might

16:23

get the job done faster and better than

16:26

many days or weeks of this approach

16:28

could yield for you however I personally

16:30

enjoyed this process and I'm happy with

16:31

the results you might be a good

16:33

candidate for this approach if you are

16:35

not in an immediate hurry to have key

16:37

art want an excuse to get away from the

16:39

computer enjoy procuring little toys and

16:42

models enjoy painting and managing

16:44

objects and have a knack for lighting

16:46

and taking

16:48

photos here's one cool thing about this

16:50

approach now that I have these models I

16:52

can easily make like holiday themed

16:55

photos by adding a little Christmas

16:56

cheer I can help promote the game and I

16:58

can do this for any other holiday or big

17:01

event as long as I want to drag around a

17:04

bunch of toy models everywhere I go pack

17:06

them up put them in boxes carry them

17:09

around put them in

17:11

storage lug them around my whole life

17:16

[Music]

Interactive Summary

The developer shares their unique experience of creating physical, hand-crafted key art for their video game, Pixel Washer. Instead of relying solely on digital assets, they spent time sourcing toy pigs, 3D printing custom accessories like goggles and power washers, and meticulously painting an environment to photograph. This unconventional, time-intensive process served as a creative outlet that allowed them to step away from the computer, while also creating a distinct visual identity for the game inspired by classic, tactile marketing from the NES era.

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