Decoding Muskism: Beyond the Billionaire
86 segments
What is Muskism, and how important is it to all of us in the way in
which we we lead our lives today?
So we define Muskism as the promise of sovereignty through technology. And the case we make
throughout our book is that Musk is not so much in the business of selling cars,
rockets, or satellites so much as he sells the idea that in an increasingly unstable world,
both individuals and nation states can fortify their self reliance and resilience by plugging into his
infrastructures. But, of course, in doing so, they become even more dependent on his infrastructures. And
you can really see this as a through line throughout his career. Take the example of
SpaceX, which gets its start in the early years of the war on terror as a
key government contractor helping Donald Rumsfeld's Pentagon put satellites into space. Now twenty years later, Starlink
is the main revenue model for SpaceX. And when you look at Starlink's major use cases,
it's military, it's also first responders, public safety who need to be operating in remote environments
and also in times of conventional grid failure. So we really see this as a through
line throughout Musk's career.
When you guys also compare Musk to Fordism, Henry Ford assembly line techniques, standardization absolutely changed
manufacturing and ushered in the system of mass production that that still kind of defines, American
capitalism and especially defined the twentieth century capitalism. When you compare that to Elon Musk, where
are they similar? Where are they separate? And is Elon Musk the Henry Ford of the
twenty first century?
Yeah. Thanks for having us. Fordism is a term that was coined about exactly one hundred
years ago, and people were not just talking about the factory, but they're talking about the
world outside the factory. Right? So it was a world of mass production plus mass consumption
in which doing things on the assembly line was also about the nuclear family. It was
about intergenerational upward mobility. It was about collective bargaining agreements. So there's a kind of social
contract inside of Fordism that was very interesting to us because we wanted to ask, if
you look at Musk, what's his social contract? Right? We know that he has his group
of reply guys who can even monetize their feed. We know he has investors who are
very interested in his businesses. But how do you scale that? Is it possible to build
something as stable as the twentieth century model, in which there was a kind of a
virtuous cycle of workers being able to afford the products when, as Musk is doing, you're
kind of promising to make a lot of those workers obsolete. And you seem to have
a very selective idea of who gets to be in the social contract and who gets
to be out. So the way that Fordism has been described as a kind of philosophy
of social peace, we think of one of the strange things about Musk is he seems
to be preaching a kind of ideology of social war. He almost seems to be drumming
up kind of antagonisms and frictions as a way to better sell those insulating technologies to
make you safe inside of your Tesla or SpaceX dome, you know, when the social unrest
begins, when climate breakdown begins. So it's a very tenuous kind of social contract we see.
And in the last chapter of the book, we talk about Doge and state acts as
a kind of way to, test the theory. Like, can Musk become a real techno king
as he has officially described at Tesla? Or do normal politicians like Trump actually still have
an important role to play in the model? How far can Silicon Valley govern directly?
Quinn, let me stay with that because I think there's been a lot of fascination about
Elon Musk's engagement with politics, and you write about state symbiosis in in the book. That
is we have Elon Musk presenting himself as a real, libertarian, doing things outside the realm
of of government, and yet we've seen him obviously cozy up to to this president. I
don't know what the state of the relationship is, what their state of the relationship is
today, but but drill in on that if you could, the the way that he sees
his companies, his empire interfacing with with government.
Yeah. I mean, there's anything we were trying to do with the book was to really
change the conversation specifically around this. So we really think that the notion that Musk or
really anyone in Silicon Valley in the leadership class is a libertarian is really kind of
a misleading, almost a red herring. Certainly, someone like Peter Thiel had his moment when he
preached that kind of ideology, but Musk actually never did. What's actually fascinating about following Musk's
career from the nineties when he starts a company called Zip two, few people remember, which
relies on what? The new government developed service of GPS that was military technology, and he
taps into that and makes that a commercial facing product. SpaceX, Tesla, Department of Energy loans,
zero mission vehicle credits. He's always actually been happy and open about using the backstop of
the state, thinking about the government as a primary client. And in this era of generative
AI becoming really the investment story and the growth story for the tech sector, you can't
live without the government. Right? You need a friendly state. You need someone who's gonna open
up federal land for data center construction, who's gonna clear the path in regulatory terms for
you to get your way. So in fact, we don't see a contradiction when Musk enters
government. We see it as a kind of a test of how far the state symbiotic
relationship can go without becoming a parasitic one. So Musk works when he works because he
actually increases the capacity of states to do things. When it tips over into parasitism, then
it becomes a kind of obstructing crony style capitalism, and, it stops working for both partners
as we've seen indeed many times in the Musk Trump relationship.
Ben, we've only got a little over a minute left, but I also wanna ask you
about the cults of the Musk personality and the whole ethos around him and how that's
folded in with political climate and how that's impacted everything we've just talked about. Can Elon
Musk, the businessman, exist without the other half of that? Do they feed each other, or
do they conflict with each other?
Well, one way to think about this question is Musk's relationship to science fiction. I think
a lot of commentators, observers of Musk have noticed that he often cite science fiction as
a major influence. We actually see Musk as a science fiction author or narrator of a
sort because from the beginning, from the nineteen nineties when he makes his first fortune as
a dot com entrepreneur, he's very good at securing investor confidence by telling stories about the
future. And these future future stories are on the one hand fantastical, but on the other
hand have a kernel of plausibility such that investors are willing to help give him the
money to go build that future. We actually describe this dynamic as financial fabulism. And over
the years, he finds new venues, new forums for this financial fabulism. Social media arguably supercharges
it, where he can speak to not just, you know, institutional investors, but he can move
markets with memes. He can post about Dogecoin, the cryptocurrency, and the price of Dogecoin goes
up. He can post about Tesla, the price of Tesla goes up. So that has become
so integral to his business that it's infrastructure, essentially.
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The video discusses the concept of 'Muskism,' defined as the promise of sovereignty through technology, where Elon Musk sells infrastructure as a means of personal and state resilience in an unstable world. The authors compare Musk to the historical model of Fordism, noting a shift from a social contract of stability to one of 'social war' and antagonism. Furthermore, the discussion explores Musk’s symbiotic relationship with the state—moving beyond the myth of libertarianism—and highlights his use of 'financial fabulism' to shape investor narratives and markets through storytelling.
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