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The Easiest Trade I Missed

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The Easiest Trade I Missed

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22 segments

0:00

I love this story cuz back during the

0:02

Obama days when he had his inauguration,

0:05

Michelle Obama wore this J.Crew outfit.

0:08

It's a yellow J.Crew outfit. And this is

0:11

like in the heat of me being a social

0:13

arbitrator and thinking that I was

0:14

seeing everything. I was like I I was so

0:17

cocky. And all of a sudden, J.Crew

0:19

explodes because you have an entirely

0:23

new demographic of black Americans that

0:25

are fully supporting J.Crew because the

0:29

first lady is literally decked out in a

0:31

J.Crew outfit. And she's on the cover of

0:35

every single magazine. I mean, it was

0:38

like I think it was like People magazine

0:40

was on my coffee table with Michelle

0:43

Obama wearing that outfit. I stared at

0:46

it every day. And I could not make the

0:49

connection in my brain to Oh, is there a

0:52

trade in that outfit? And so, I

0:55

eventually I missed that trade

0:56

completely.

Interactive Summary

The speaker reflects on a missed investment opportunity involving J.Crew during the Obama inauguration era, after failing to recognize the massive market impact of Michelle Obama wearing the brand's clothing.

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