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The GTA CEO is so based

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The GTA CEO is so based

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377 segments

0:02

I I'm speaking. I'm a speaking guy.

0:06

Okay. Sorry. I don't know what's

0:08

happening. So, what is your overall

0:09

viewpoint on AI, though?

0:11

>> Again, that that's sort of like saying,

0:12

"How do you feel about motherhood and

0:14

apple pie?" I like both. All things

0:16

technology that can create efficiency.

0:19

I'm I'm all in on

0:21

>> Oh my gosh. Another one of these CEO

0:24

kind of brain dead takes about AI. Here

0:27

we go. Okay. What do you got to say

0:30

there big guy?

0:31

>> You know our stock goes down by 50

0:33

points because people are like anyone

0:35

can make a video game. That was the

0:36

thesis. Any with AI anyone can make a

0:38

video game. It's like anyone can make a

0:40

video game last week. Like anyone can

0:42

make a video game 5 years ago. The

0:44

technology is readily available. It's

0:45

commoditized. You know how many mobile

0:47

games get put out a year? Thousands. You

0:49

know how many hits are made in a year? 0

0:51

to five. You know who makes them? Thank

0:53

you very much. We do.

0:55

>> Absolute

0:56

cinema. Is this a is this a CEO with a

1:00

based AI opinion? So, this is the

1:02

interview with the CEO of Take 2. If you

1:04

don't know Take 2, they're the ones that

1:06

run Zingga, uh, Rockstar, and 2K. So,

1:09

they make all the sports ball games.

1:11

They make GTA, Civilization,

1:13

Borderlands, Bioshock, Red Dead

1:15

Redemption, and they also make whatever

1:17

Zingga does, Farmville or something like

1:19

that. I don't I have no idea what that

1:22

company does, but nonetheless, this is

1:24

the CEO of those companies. and he

1:27

actually has an interview that's about 3

1:30

minutes long that is just absolutely

1:32

based normal somehow not completely

1:36

filled with psychosis view of AI.

1:38

>> Of course, he still makes a 12minute

1:40

video about it

1:42

prime

1:43

>> and I just have to yap about it because

1:44

there's so many dang good points in

1:47

this. But first, we have to talk about

1:49

today's sponsor.

1:52

>> You're killing me, Merge Cop. That

1:54

little stunt of yours turned into a

1:55

six-hour postmortem.

1:56

>> HE'S EMERGING TO PROD. YOU HAVE THE

1:58

RIGHT TO remain silent.

1:59

>> Come on, Kamish. That code wasn't clean,

2:01

and you know it.

2:02

>> I don't got time for this. Vim RC's are

2:04

being vandalized across the city.

2:07

>> The Differ.

2:08

>> No, no, no. The Diffler's a myth.

2:09

>> The Differ's out there, and I'm going to

2:11

be the one to deprecate him.

2:12

>> You need to focus on your Jira tickets,

2:14

not chasing a ghost. No more cowboy

2:17

coding for you. I'm assigning you a

2:19

partner.

2:19

>> A partner? You can't do this to me. I am

2:22

a lone wolf. I'm an IC. I do not need

2:25

some deadweight junior dev hold me back.

2:28

>> No, you're not reverting this one, Merge

2:30

Cop. He might actually teach you a thing

2:31

or two. He did graduate top of his class

2:33

with a flawless CI record. Merge Cop,

2:36

meet your partner, Lieutenant Squash.

2:39

>> Pleasure to admit your acquaintance.

2:43

Merge cop

2:48

tests, functional tests, end to end

2:51

tests, acceptance tests,

2:53

>> performance tests, load tests, stress

2:57

tests, math tests, system tests,

3:00

internationalization.

3:02

>> All units, there has been a reporting of

3:04

a Diffler sighting at a local cafe.

3:06

>> Copy. We're on it. It's our chance to

3:08

get the Diffler. Get in. Compatibility

3:11

test. I'm just supposed to throw more

3:12

kinds of test.

3:13

>> Shut it, Twitch. It's time to get the

3:14

deadler.

3:19

>> Sanity test.

3:21

Snapshot test.

3:25

>> Smell that.

3:28

>> I've been telling him I need new pills.

3:36

Put it in my back.

3:50

>> The commission said we had

3:51

>> Stay in the car. I'm about to get force

3:53

my fist into Differ's face.

3:55

>> We have to stick to the process.

3:57

>> What do you think you're doing?

3:59

>> Uh, building in public.

4:01

>> Wrong answer, Diffler.

4:03

>> And know my rights. This is just a side

4:05

project.

4:10

What is Merge Cop even doing? I'm

4:12

working on my side project. I don't even

4:14

need him. I'm using Code Rabbit. With

4:17

something like Code Rabbit, it's like

4:18

having a codefounder always watching my

4:20

back. I'm not going to leak customer

4:21

information. I'm always going to be up

4:23

to date on coding best practices. You

4:25

don't believe me? You can try it too at

4:27

codrabbit.ai.

4:29

>> Next week on Merge Cop.

4:31

>> I'm on your dip like a peep. Oh, I know

4:34

you're the tip.

4:39

>> So, the man that's inside this video is

4:41

Stros. Oh, wait. What? 1957,

4:45

bro. He's 69. Nice. But look at that

4:48

hairline. I MEAN, BRO, I I'M already

4:50

losing the battle out here. Okay, I The

4:53

war is being waged and I am losing on

4:56

the front lines. And this guy is 69. And

4:59

nice, bro. Okay, screw the AI tips. You

5:02

got to give me some of these like these

5:04

looks maxing. Okay. Looking good for 69.

5:08

I got to say. All right. So, let's

5:09

actually take a look at a couple of

5:11

things he said that I I just thought

5:12

were really well worded.

5:14

>> Remember what AI is, despite the fact

5:15

that there are people in Silicon Valley

5:17

who don't want you to believe this is

5:19

big data sets, lots of compute, and a

5:21

large language model mushed together.

5:24

That's what they are. So, data sets by

5:26

their very nature are backward-looking.

5:28

Creativity by its very nature is

5:30

forward-looking. Like I I really do like

5:32

what he has to say about data just

5:34

purely being a backwardslooking idea.

5:37

Whereas when you're coming up with

5:38

something super creative, it has to be

5:40

you you can't just simply be based on

5:42

everything you've ever seen before. You

5:44

have to add something a little bit, you

5:45

know, special to it. And I'm thinking

5:46

right now of Jonathan Blow's new game,

5:49

Order of the Sinking Star. Like this

5:51

looks very fun. A thousand handcrafted

5:54

puzzles. And yet this doesn't stop

5:57

really dumb tweets. This is that

5:58

mentality that I absolutely hate, right?

6:01

There's always somebody that's out there

6:03

that's just being like, "Dude, I could

6:05

vibe code this so easy peasy. Not a

6:07

problem." It's just like, "No, you

6:09

can't." Just like the Take 2 CEO said,

6:12

making video games that's already been

6:14

available. What do you mean you can now

6:15

only make them? No. 5 years ago was

6:18

commoditized. Making video games in the

6:20

'9s was genuinely super duper hard.

6:23

Making video games today can arguably be

6:25

said to be significantly easier,

6:27

especially as an indie dev,

6:29

comparatively to what they used to have

6:30

to go through. Like you have GDAU, you

6:32

have Unity, you have Unreal 5 engine

6:35

supermax lighting that looks just

6:37

absolutely radical. I could never figure

6:39

out those math equations to make

6:41

lighting look like anything. And yet

6:43

that's just completely available to

6:45

everybody. So when you see these things

6:46

and you see people being like, "A, it's

6:48

so easy." Yeah, dude. Well, you could

6:49

just vibe code. You could just vibe code

6:51

this. It's just like, no, you couldn't.

6:52

who don't have the ability or the

6:54

creativity to actually create these

6:56

things that are novel and fun and

6:59

unique. And this is also something I can

7:01

kind of generally respect about Grand

7:03

Theft Auto is that yeah, they could have

7:05

rushed it and released it, you know,

7:07

earlier this year. I mean, GTA, we've

7:09

been all waiting for GTA 6 for how long

7:11

now? But the fact is is that they're not

7:13

releasing it right away because they

7:15

want to get the game right. They

7:16

actually want it to perform well. I know

7:17

it's like a crazy AAA strategy. make a

7:20

video game and make a piece of software

7:22

that works. I know un this is unheard

7:25

of, right?

7:26

>> Wow. With AI, we can more efficiently

7:30

create a completely derivative property.

7:33

Like derivative properties don't work.

7:35

So that's where the thread has been lost

7:38

that AI so far is really great at asset

7:41

creation, but hit creation is an asset

7:42

creation. Asset creation is a necessary

7:45

but insufficient condition for hit

7:46

creation. I absolutely love this because

7:49

this just goes to show that creating

7:51

something unique in novel is still just

7:54

so difficult and and he's actually

7:57

getting to a point that's really

7:58

interesting which is okay sure asset

8:01

creation goes to zero. Let's just

8:02

pretend it goes to zero which we all

8:03

know it actually does not go to zero. Uh

8:06

but it's not like asset creation wasn't

8:08

the thing that makes something good.

8:10

That's just a part of making something

8:12

good. to make a hit, you need asset

8:15

creation. But you can't make asset

8:17

creation to make a hit. And it's just

8:19

it's so interesting, which also leads to

8:20

a second even more interesting point,

8:22

which is that now that this has been so

8:25

democratized to the point where I can

8:26

just give English to kind of produce

8:28

whatever I want. Pretend we're I'm doing

8:30

a lot of heavy lifting because I know

8:32

AI, I know how it doesn't scale, blah

8:33

blah blah blah blah blah, right? Very

8:35

difficult to actually make a really

8:36

seriously large project with it. Now,

8:38

let's just pretend you can. Even if you

8:41

could, you start getting into this area

8:43

where so much of it is going to just

8:45

feel so average and so non-hitlike

8:48

because it is just all the stuff before.

8:50

It's just so derivative that the cost of

8:52

making things as they approach zero.

8:55

What it really means is the cost of

8:57

making something novel is just going to

8:59

get harder and harder to do. It's going

9:01

to be harder and harder to stand out. I

9:04

do like the phrase that it's never been

9:06

easier to make music, but it's never

9:09

been harder to make a hit. And that's

9:11

the exact same thing with software. It's

9:13

never been easier to make software. It's

9:16

never been harder to make a hit. I mean,

9:18

that's just true. It's like we don't you

9:20

don't need this new technology to create

9:22

assets that are competitive. That

9:25

already exists. It will be quicker to do

9:27

it, but speed isn't the issue. If I told

9:29

you, David, with this technology, you

9:33

can create something that looks exactly

9:35

like GTA

9:37

and it's going to take 3 years, not 30

9:39

seconds, you'll be like, I'll spend 3

9:41

years on it. It's worth it. But and that

9:43

exists. You can in 3 years technology

9:46

exists prior to AI to clone GTA, but it

9:50

won't be GTA. Maybe a clone of GTA.

9:52

Clones don't sell. All hits are by their

9:55

very nature unexpected.

10:00

See, the thing I I I like this guy. I

10:02

like how he says it because the typical

10:03

Silicon Valley version of this is they

10:06

just say, "Oh, you need to have taste."

10:07

But there's something so much more to

10:09

that than just simply taste. It's not

10:11

just crap out of product as fast as

10:13

possible. Get the product market fit

10:14

fast as possible. Absolutely. Try to

10:16

sell to everybody completely go House of

10:18

Card style and just massively produce

10:20

code as quickly as possible just to be

10:21

able to show to somebody, hey, look, I

10:23

can make the thing really, really

10:24

quickly. Instead, it's like, well, you

10:26

can take 3 years and you can clone

10:27

whatever. You can do all these things.

10:28

All this stuff has already been

10:30

available. Anyone who's making this

10:31

excuse that somehow we weren't able to

10:34

build stuff before AI, they're just

10:36

diluting themselves and they're diluting

10:38

you. Like, that's not the case. The hard

10:41

part, and it will continue to be, is not

10:43

just taste. It's the ability to actually

10:45

build something people want and actually

10:48

have to sit down and think about it and

10:50

create IP that's actually compelling. I

10:53

just wanted to talk about this because,

10:54

you know, I've been I've been flirting

10:56

for a while now with game development.

10:58

You know, we've been on a couple dates,

11:00

okay? I've spent a few hours doing it

11:02

now. And so, I just I I love the idea

11:05

of, hey, there is still so much room and

11:08

availability to sit down and think

11:11

really, really hard about things. And

11:12

how do you make a compelling new

11:15

experience? How do you actually make

11:17

something that is just creatively unique

11:19

and maybe just maybe you can still make

11:22

a hit even if all these other things go

11:24

to zero asset creation coding and all

11:26

that which by the way uh just as more of

11:28

like an inspirational note I don't think

11:30

any of those things have gone to zero

11:32

right I don't think making compelling

11:34

assets you can just simply generate

11:36

everything there's so much to having

11:38

like a dedicated artist that makes this

11:40

cohesion somehow so much more beautiful

11:43

something that you just can't quite grab

11:45

from an AI. And there's also something

11:48

about just knowing and handtuning all

11:50

the parameters and making things really

11:52

feel and programming it a certain way

11:54

that just gives it this unique feel and

11:56

perspective that you just can't get by a

11:58

generation. There's like there's so much

12:00

to making something a unique experience

12:02

that's not just make it so number one.

12:04

And that's what I really want to

12:06

encourage you is I still think there's

12:07

just so much dang value out there in

12:09

actually being good at your craft. I

12:11

don't want you to be deluded to the

12:13

point where you think that the only

12:15

thing valuable in the world is

12:16

instantaneous time. Make it happen,

12:19

right? Because I think that if you just

12:20

fall into that trap of thinking, you're

12:22

just going to be in this weird zone

12:24

where all you do is spend all of your

12:26

money and time playing with the

12:27

stochastic machine and never actually

12:30

getting that satisfaction, that that

12:32

happiness, that goodness that comes from

12:34

creation. When you really sit down and

12:36

think about it and design something, not

12:38

just visually, but through the whole

12:40

pipeline of like this thing is well

12:42

done. From soup to nuts, I am happy.

12:46

Also, totally do not understand the

12:48

phrase soup to nuts. I do not know what

12:50

soup and nuts have to do with each

12:52

other. I assume that's like first meal

12:56

is if I have a multi-course meal and

12:58

with a finisher dessert of nuts. I don't

13:00

know. I don't understand that phrase at

13:02

all, but people say it. Okay. I really

13:05

liked this and I wish that we had more

13:07

people like him in positions of

13:09

leadership speaking about AI instead of

13:11

the constant Daario effect of just, hey,

13:14

by the way, sorry everybody, you're

13:17

jobless in six months. Yeah, you Yeah,

13:20

you Yeah, yeah, you you're done. I mean,

13:22

sure, we're going to have a company that

13:23

everybody's going to use. All these

13:25

companies that are paying millions of

13:26

dollars a year

13:28

selling to people without jobs. Okay,

13:34

weird future, dude. I don't know. Don't

13:36

know how that one's going to work out.

13:38

By the way, I would love to have this

13:40

guy on the standup. So, if anybody

13:42

happens to know him, if anybody can send

13:44

him some messages, I've tried tweeting.

13:46

Hey, you can get a hold of him. Tell him

13:48

the world's most watched standup awaits

13:50

his presence.

13:52

The name is the primogen.

Interactive Summary

The video features a critical analysis of a recent interview with the CEO of Take-Two Interactive, focusing on his pragmatic and grounded perspective on AI in game development. The creator argues against the prevalent 'Silicon Valley' hype that AI makes game creation effortless, instead emphasizing that hit games are defined by originality and human-driven craftsmanship rather than just speed or asset generation. The discussion highlights that while AI can assist in asset creation, the true challenge of making a successful product remains rooted in creativity, intentional design, and building something genuinely novel.

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