The Economy's Booming… Just Not For Everyone
366 segments
The stock market just hit its 23rd
record high this year. Home prices are
higher than ever before and net worth in
America has never been larger. By the
numbers, this is one of the richest
moments in the history of the country.
But at the same time, consumer sentiment
toward the economy has fallen to its
lowest level ever recorded. It's lower
than the early '80s recession, lower
than the 2008 global financial crisis,
and lower than during the pandemic
lockdowns. So, there's a clear
disconnect between what the data says
about the economy and what people say
they're experiencing in their day-to-day
lives. And you can see it up close by
looking at the most boring account in
America. Because the average 401k in
America just hit a record high, over
160,000.
And in the same year retirement account
balances hit a record high, a record
number of people were also cashing them
out early, willing to pay the penalty
just to get access to the money. About
6% of savers rated their retirement,
which is roughly triple the rate before
the pandemic. Of those hardship
withdrawals, 36% of them were to avoid
foreclosure or eviction, 31% were due to
medical expenses, and 13% were to cover
tuition-related expenses. So, while on
paper we're all living in the same
economy, the reality for millions of
Americans is the economy feels like
completely different worlds. Which
raises the question, how is this even
possible? How can the data show a
booming economy while the average person
feels the exact opposite? Well, here's
what almost nobody will say out loud.
Both of these economies are real. The
problem is that the American economy
looks very different depending on where
you stand. Because what we talked about
earlier is rising asset prices, and it
doesn't lift the country evenly. It's
not weather. The trillions of dollars
that get created when the market climbs
doesn't fall on everyone like rain. It
lands in specific accounts belonging to
specific people. And if you don't own
those accounts, the record highs aren't
really happening to you. They're just a
headline you scroll past on the way to
your 9-to-5 job. So, the real question
was never whether the economy is
booming. It is. The real question is who
benefits from it. When the market prints
another record, whose account does that
money actually flow into? And to answer
that question, you just have to follow
the paper trail. So, that's exactly what
I did. There are about 134 million
households in America. According to the
Federal Reserve's own data, the richest
1% of them, around 1.3 million
households, own more than half of all
the stocks in the country. And if you
zoom out to the top 10% of wealthiest
households in America, which is about 13
million households, they own roughly 87%
of all the stocks, which means the
bottom 90% of the country, around 120
million households, own just 13% of the
stock market between them. And the
further down you go, the worse it gets.
The teachers, the nurses, the bus
drivers, the people who run the
day-to-day of this country, the bottom
half of Americans, those 67 million
households own just 1% of the stock
market. Not 1% each, 1% total, split
between all 67 million households. The
usual response to this is that almost
everyone owns some stocks now. And
technically, there's some truth to that,
because it's estimated about 58% of
Americans own some stock, usually inside
a 401k. But owning some stocks and
owning enough to matter are two very
different things. Because for the bottom
half of the country, the median stock
holdings are about $13,000.
But for the top 10%, well, that number
is around $600,000.
That's a 48-fold difference. And when
you put actual dollar figures to that
gap, the scale becomes impossible to
ignore. In 2025, the stock market
returned about 16%. For the bottom half
of the country, that's a paper gain of
about $2,000. But for the top 10%, that
same 16% return in the market handed
them over about $96,000.
And this is just 1 year we're looking
at. Now, consider that the market has
has over 120% since 2020. So, while
participation in the market got
democratized, the dollars never did. The
richest households who own almost all
the stocks benefit from almost all the
gains, while the bottom half of
Americans fight for the scraps. But,
let's forget about the charts for a
second and look at the ground level,
because the story you keep getting told
is simple. The consumer is strong,
spending is holding up, the economy is
fine. And on the surface, it could
appear that way. But, the truth about
the average American consumer isn't in
the headline. It's in their wallets, and
you have to start with the money coming
in. Last month, average hourly earnings
were up about 3.6% from a year earlier,
which sounds like a raise, except over
that same stretch, inflation was up
3.8%, which means the raise got eaten by
inflation before it ever landed. So,
before the average American spends a
single dollar, they're already losing
ground. And this is being felt
everywhere. Gallup held a survey where
they asked Americans to name the single
biggest financial problem facing their
family. The top answer wasn't low wages,
and it wasn't unemployment. It was the
cost of living. High cost of living and
inflation was named by 31% of Americans
as the single most important financial
problem facing their family today, which
is near the highest level seen in the
more than 20 years Gallup has run this
survey. And once you remember that
prices are up over 28% since the start
of 2020, it isn't hard to see why 55% of
Americans say their financial situation
is getting worse. So, add this all up
and it leads to one question. If the
average Americans finances look this
grim, how is consumer spending still
going up? Where's the money coming from?
And there's an answer. It's coming from
the future, from debt. The first place
is credit cards. Americans are now
carrying about 1.25 trillion dollars of
credit card debt, and the average
interest rate on these credit cards is
now sitting around 23%. And this isn't
the rich chasing credit card points or
airport lounge access. It's the
opposite. Among people who carry credit
card debt, Bankrate found that 33% site
day-to-day expenses as the primary
source of their debt. So, they're not
financing a vacation. They're financing
just to keep going. There's even a new
name for this. It's called survival
debt. But before we get into just how
bad this survival debt problem actually
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pinned comment. Thank you to Gamma for
sponsoring this video. Now, back to
survival debt. Because what started as
just a slight concern is quickly
becoming a full-blown crisis for
millions of Americans. Mike Croxon, who
runs the National Foundation for Credit
Counseling, which is the largest
non-profit credit counseling network in
the country, summed it up best. He said,
"We are seeing a disturbing shift from
discretionary debt to survival debt."
And the scary part about this kind of
debt is for the people in it, there's
usually no clear way out, which is why,
according to Bankrate, 61% of people
with credit card debt have now been
carrying the debt for at least a year.
This is an 8-point increase since 2024.
And it doesn't just stop at credit
cards. There's another new kind of debt
that's spreading fast. You've probably
seen the memes. People financing a
Chipotle burrito by splitting it into
four payments. This new kind of debt is
a form of financing that lets people buy
something today and pay for it in
smaller installments over time. It's
called buy now, pay later, and it used
to just be for things like furniture and
concert tickets. But now more than 90
million Americans use it. According to
LendingTree, more than a quarter of buy
now, pay later users say they've used
these loans for groceries. And more than
half say they couldn't make ends meet
without using it. So, a significant
chunk of the country is now financing
their trip to the grocery store just to
get through the week. And there's one
last piece of the puzzle that shows just
how scary things have gotten. It's the
thing that's supposed to catch a family
when something breaks, savings. The
personal savings rate has dropped to
about 2.6% near the lowest level on
record and down from 5.5% a year ago.
And it gets much worse. Economists at
the Bureau of Labor Statistics and the
Bureau of Economic Analysis ran the
numbers on savings across the income
scale, and they found that for the
bottom half of the country, more than 65
million households, the savings rate is
actually negative, which means the
bottom half of America is spending more
than they bring in after taxes and
running a loss every single month. So,
it's not just that they're missing a
safety net, it's that they're sinking
deeper and deeper every month. That's
the divide. The richer pulling away,
while everyone else is borrowing to keep
their heads above water. It's the same
country, but completely different
Americas. And for years economists had a
name for this, the K-shaped economy.
Winners on the top arm, losers on the
bottom one, and the gap between them
stretching wider. It's the phrase the
rich get richer and the poor get poorer
drawn as a letter. But that's not the
true shape of the US economy anymore.
The more honest shape of the American
economy right now is an E. Here's what
it would look like. Picture a normal
letter E, three horizontal bars same
length, stacked evenly. Now take the top
bar and stretch it way out, far past the
other two. Leave the bottom bar low,
down near the floor, and take that
middle bar and tilt it so it slopes
downward. That's the United States
economy. It's three different classes
living three different lives. The top
bar is the richest 10% the ownership
class. Their wealth lives in stocks and
real estate, and both have been on a
tear. Home prices are up around 55%
since 2020. The market is up over 120%.
So this group has watched their net
worth explode in recent years. They
pulled away from everyone else because
they own the assets that are being
inflated. Then there's the bottom bar,
down on the floor. It's the bottom half
of the country, the 67 million
households that own about 1% of the
stock market. This is everything we just
covered, the negative savings rate, the
survival debt, the groceries split into
four payments. They don't own the assets
going up. They're just trying to stay
afloat. And finally, the middle bar,
everyone else in between, the households
whose raises got eaten by inflation. The
bar is tilted downward because something
quiet is happening to this group.
They're slipping down. Heather Long, the
chief economist at Navy Federal Credit
Union, pointed to a clear shift taking
place right now. She said, "We've seen
in our data a pronounced shift to
spending at warehouse and discount
stores like Costco, Walmart, and Aldi,
migrating away from the Whole Foods type
of experiences." This is the class of
Americans with a thin layer of breathing
room left, and they can feel it getting
thinner by the day. And before we wrap
this video up, I'm curious where you
stand. I want to hear how you feel about
the economy. Drop a comment and let me
know where you land on things. Because
here's what I see. The top 10% of
households are pulling away with a
collective 68% of the total net worth in
the country and a little over half of
all the income. The middle 40% hold
around 29% of the net worth and earn
about a third of the income. And then
the bottom half of Americans are left
with about 2 and 1/2% of the net worth
and roughly 10% of the income. It's the
leftover split between 67 million
households. And when you zoom out, the
gap between these groups isn't holding
steady. It's widening. That gap is
exactly why the news and your bank
account never seem to line up. Because
add up all the wealth in the country,
all the gains in the market, and all the
other lines going up into the right, and
you'll see a booming economy. But what
those charts can't tell you is who is
actually holding any of it. That's how
you get a stock market at record highs,
while the way people feel about the
economy sits at record lows. Because
it's the same country, but completely
different Americas.
>> [music]
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