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Dave Ricks, CEO of Eli Lilly, on GLP-1s and the business of pharma

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Dave Ricks, CEO of Eli Lilly, on GLP-1s and the business of pharma

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3495 segments

0:00

You spend more on medical R&D than Germany does.

0:02

Yeah, we're at the nation state level.

0:03

It'll be, yeah, $14 billion this year.

0:05

Can you imagine this?

0:07

Like, we go to a restaurant tonight

0:08

and a bottle of, like, a hundred dollar Napa Cabernet

0:10

is like $14,000.

0:12

But then the waiter says, "Don't worry,

0:14

that's not your copay."

0:15

Yeah.

0:16

I have like at least one or two AIs running

0:19

every minute of every meeting I'm in

0:21

and I just am asking it science questions.

0:23

Which one do you use for science?

0:24

Either Claude or the xAI.

0:28

What would you guess the average caloric consumption

0:31

per day in America is?

0:33

3,600 calories.

0:34

Yeah.

0:35

Isn't that incredible?

0:36

I'm the 11th CEO of the company.

0:37

That's one less than popes in that period of time.

0:43

Where did you learn to pour?

0:45

I actually learned in Ireland.

0:47

Okay, do you want me to leave it down?

0:48

You're the expert here.

0:50

Okay, oscillate this way.

0:52

That's an excellent pint.

0:53

Yeah.

0:54

Dave Ricks is CEO of Eli Lilly,

0:56

which is now a $700 billion company

0:58

and the world's most valuable pharma company.

1:00

Eli Lilly is 150 years old.

1:02

They grew up as the first company

1:03

to mass produce insulin in the 20th century.

1:06

But today most of the company's business

1:08

is in the new GLP-1 diabetes and weight loss drugs

1:11

where they've become the market leader.

1:13

Simultaneously, Eli Lilly is upending the traditional model

1:16

by selling directly to their consumers over the internet

1:18

with LillyDirect

1:19

rather than through the traditional middleman.

1:21

All right, cheers.

1:23

Cheers. Cheers.

1:23

Thanks for coming.

1:26

Good to be here. I'm very impressed

1:27

that you came and you just poured

1:28

your own pint. Poured my own pint, yeah.

1:30

Major flex. Have glass, will pour.

1:31

Exactly. Well, actually a good place to start.

1:33

Tell us about your NVIDIA announcement that you just had.

1:36

Yeah, so today at the, what's it called,

1:38

GTC conference they have,

1:40

they unveiled that we're well underway,

1:42

actually it should be done by the end of the year,

1:44

but building a supercomputer on-prem for us

1:47

really just to run proprietary drug discovery models.

1:51

We think it's the biggest

1:53

biologically-focused supercomputer there is.

1:56

And certainly the biggest pharma's done

1:59

with B300s, the latest chip set.

2:01

And, yeah, we're only constrained by power,

2:04

like everyone else.

2:05

But, yeah, we've built a bunch of tools,

2:07

we'll run them on that,

2:08

and scientists use it to sort of co-invent, co-develop.

2:13

Focus mostly on chemistry to begin with,

2:14

but we'll expand from there.

2:16

And so is the idea here you have some target,

2:19

you've had some challenges actually drugging it,

2:23

and so you give it to one of these new chemistry models

2:26

and you ask it whether it can come up with something

2:29

totally orthogonal beyond what—

2:30

Correct, yeah. A human might have tried.

2:31

So take a really good popular example

2:35

is like GLP-1.

2:37

So that's a hormone peptide that we all excrete.

2:40

It engages targets that are what we call

2:44

G protein-coupled receptors.

2:45

So they're hard to drug targets on the outside of cells.

2:49

And to try to mimic a big huge protein

2:52

with a very small chemical

2:54

is a complicated undertaking.

2:56

And by the way, do only that

2:58

and not other things that are untoward.

3:00

And so this is sort of a frontier of drug discovery

3:03

that's been tough and very empirical.

3:05

That's a hot area for this kind of technology

3:08

because these strange arrangements of atoms

3:11

don't look like other drugs that have come before,

3:14

but they do follow the principles of organic chemistry

3:16

and seem to engage these targets effectively.

3:19

I don't know of one

3:20

that's come through the machine-driven discovery process,

3:23

which is really machine plus human,

3:25

that's made it to the clinic yet,

3:26

but they're coming.

3:27

And I think that's exciting

3:29

because those have been structures that are,

3:31

they don't exist in nature,

3:33

and yet the machines are alien

3:36

and they can predict these interactions.

3:39

I'm always struck by Derek Lowe's arguments

3:43

where he's always sounding this note of caution I guess

3:48

about the optimism

3:50

and maybe what he might view as boosterism

3:53

around AI and biomedicine

3:55

where, as I see at least, his two claims

3:57

are, one, it's really hard to select the targets

4:01

and AI doesn't help you that much there.

4:02

No.

4:03

And then so much fails at, like, human toxicity.

4:06

And again, at least so far,

4:08

AI has not been all that helpful at that step.

4:11

Yes. Do you agree with him

4:13

or is he overrating, you know, these particular challenges

4:16

and maybe underrating the challenges that AI does help solve

4:19

or, you know, thoughts on that argument?

4:20

Probably we need to create the equivalent

4:24

of what got created with human language,

4:26

which is a more complete repository of biological knowledge

4:30

to train against

4:32

before the machines get a lot better.

4:34

And today, I don't know, I would estimate

4:36

we might know 10%-15% of human biology.

4:40

So the machine's not going to be good at all

4:41

until we get way above 50%.

4:45

That probably requires,

4:46

you know, robotic 24/7 experiments

4:49

just to create training data sets

4:51

and, you know, sort of this kind of big lift effort.

4:54

The kind of thing actually NIH should be doing right now,

4:56

I would think.

4:58

But that effort's not ongoing, at least in our country.

5:01

But I think if that gets going, I think we'll know more

5:03

and the machines get better at the harder big problems,

5:06

system prediction.

5:08

Patrick and I did not,

5:10

well, just didn't finish any college.

5:12

So not only don't have a, you know, formal training

5:14

in computer science,

5:15

but don't have formal training in anything.

5:16

You did not come up through the science side of Eli Lilly,

5:21

but you seem extremely comfortable with the science.

5:23

What has been your method for ingesting all this stuff,

5:26

like, and especially as you're essentially

5:27

making science decisions at the end of the day

5:29

with the top-level capital allocation decisions?

5:31

Just how do you learn? No, that's right.

5:34

I think we probably make three or four

5:35

important decisions a year

5:36

and they're all science.

5:38

I don't know. Stay curious.

5:39

Mm-hm. Read.

5:40

Read what?

5:41

I read a lot of medical journals.

5:42

I go to conferences where data is presented.

5:44

I spend time with our scientists.

5:46

Stay curious.

5:47

Yeah. Yeah.

5:48

Now I have like at least one or two AIs running

5:51

every minute of every meeting I'm in

5:53

and I just am asking it science questions.

5:55

So you found for your learning ChatGPT or whatever your—

5:58

I don't use that one for science.

6:00

ChatGPT's too verbal. Wait, so which one

6:02

do you use for science?

6:03

I tend to use either Claude

6:07

or the xAI one.

6:10

I find it more terse

6:12

and the references actually check out more often.

6:14

Sometimes the AIs produce references

6:16

and they're actually not the thing that it said

6:18

and that takes too much work to go cross reference.

6:21

So for an autodidact, presumably the emergence of LLMs

6:24

has been transformative for you.

6:26

Yeah, well, I think for learning,

6:28

that's a whole nother topic we could talk about,

6:29

but you have to sort of question

6:31

the, like, pedagogical kind of method period.

6:35

If you can just learn continuously—

6:37

It's mastery learning for everyone.

6:37

Yeah, yeah, exactly.

6:38

So you take advantage of that.

6:39

But, you know, early in my career,

6:40

I started in our business development M&A group

6:43

and I spent my whole time with scientists

6:44

looking at little companies and projects in other companies

6:47

and trying to understand what they were worth.

6:50

Well, then you have to understand what they do

6:52

and, you know, I found that part of the industry,

6:53

I didn't expect that when I came to Lilly.

6:56

I came to the company accidentally by the way.

6:58

But when I found that, I was like, "Wow."

7:00

I loved it.

7:00

This is so interesting.

7:02

And then I had a moment

7:03

where one of the projects I worked on

7:05

became a medicine in the US

7:07

and my mother was diagnosed with a condition

7:09

and she got put on it.

7:12

And so then that's the magic.

7:13

It's like, okay, you can work on things that change people,

7:16

but the people you care about, that's—

7:18

You saw the full

7:19

end-to-end impact. That's what purpose is.

7:20

Yeah, exactly.

7:21

From lab, exactly.

7:23

So special.

7:23

Your four big decisions a year

7:25

that are kind of grounded in science,

7:26

how quantitative versus qualitative do these end up being?

7:30

Are you Rick Rubin, where it's all taste based

7:32

and you just like the feel of this direction?

7:34

Or are you Billy Beane where it's a "Moneyball" type,

7:36

you know, the ROI pencils and—

7:39

I think the system does a lot of the Billy Beane.

7:42

I think that's a change at Lilly

7:45

that's made us more successful.

7:46

I think we've actually put together a decision process

7:50

that's quite a bit more rigorous than it used to be

7:53

and that leads to fewer bad decisions.

7:55

That's good.

7:56

So that's sort of like the bumpers on the bowling alley

7:59

that you put up.

8:01

But then within that,

8:03

whether it's a strike or a single pin,

8:06

that's a little bit of the judgment and taste.

8:09

And there, though, you know, wisdom of crowds,

8:10

I think we have a great leadership team

8:12

and we all come with equal voice and sort of debate.

8:15

We actually have a rule to like never decide in one meeting.

8:18

So you're asking about the day,

8:19

but we, like, come back to it,

8:21

think about what others said

8:22

and kind of push it again.

8:24

And are you deciding?

8:26

Ultimately yes.

8:27

Nothing happens unless I say go,

8:28

and if I don't like it, then it definitely doesn't go.

8:31

But people will often persuade me

8:33

and I definitely change my mind.

8:35

And some of these are projects within the company.

8:37

So what's the structure of the industry?

8:39

We have huge expenditures on R&D,

8:42

I think more than any other sector,

8:43

as a percent of revenue,

8:44

we'll spend almost 25% of sales this year.

8:47

I like your way— On R&D.

8:48

I like your way of putting it

8:49

that you spend more on medical R&D than Germany does.

8:53

Yes, yeah, we're at the nation state level.

8:55

It'll be, yeah, $14 billion this year.

8:57

Total NIH,

8:58

which is the biggest thing on earth that spends money,

9:01

is 40.

9:02

So that's— It's up there.

9:04

It's getting close, yeah.

9:05

But some of those are projects

9:07

we've been working on it for a while

9:08

and now we have a data set,

9:09

now we need to make a decision to go to the final stage.

9:11

The final stage of testing,

9:13

the average drug costs $3.5-4 billion to make.

9:15

More than 60% of that is the last step.

9:17

So that call is the big one.

9:20

The earlier ones of, like, go forward,

9:22

okay, it's a lot of small things that add up.

9:24

You can waste a lot of money if you do that poorly,

9:26

but, you know, there's a portfolio, so that's unlikely.

9:29

But usually we're carrying five to 10 projects

9:33

in the latest phase and those are—

9:35

And so you're saying like the phase III trial—

9:36

Phase III, exactly. That's the question.

9:38

Yeah, that's the question.

9:39

What to test it in, how to test it,

9:41

what's the design of that,

9:42

go,/no-go, against that criteria.

9:45

And that stage, yeah, is going to be burning

9:49

a billion plus a year.

9:52

So it's a big investment.

9:54

Per program.

9:55

Yeah, and, of course, the returns

9:57

on most drugs that make it through that

9:59

are not positive.

10:01

So it's not just can you get through that,

10:03

but will you produce something useful enough

10:05

to create excess value for society

10:07

but also the company

10:09

to keep the whole thing running?

10:10

That's the exercise.

10:11

Okay, so to this point, the dynamics

10:15

and the funding of clinical trials determine

10:17

so much of the portfolio dynamics for you.

10:21

I think anyone who comes across

10:22

these clinical trial figures and mechanics asks themselves,

10:27

"Why?" How could this be?

10:28

Yes.

10:29

So I looked at— It's a great question.

10:31

I looked at the numbers.

10:32

So apparently the median clinical trial enrollee,

10:37

it now costs $40,000.

10:38

You know, the median US wage is $60,000.

10:42

So we're talking two thirds.

10:43

Why and why couldn't it be a 10th or a hundredth

10:48

of what it is?

10:50

Yeah, brilliant question,

10:51

and one we've spent a lot of time working on.

10:54

We've done a lot of things

10:55

to improve the drug development process.

10:56

So taking a systems approach.

10:58

And I think one of the reasons

10:59

Lilly has probably the highest return on investment in R&D

11:03

in the industry

11:04

is because not the picking of winners and losers,

11:08

but actually the process by which we run it.

11:11

I think that's at least as valuable as what we've done.

11:14

And we can come back to that if you want.

11:15

But the piece we've really not moved

11:17

is the enrollment of clinical trials,

11:21

this is going to sound super arcane when I go through it,

11:23

and the cost, which is escalating about 7%-8%

11:28

over the last decade.

11:29

That's about the same as the healthcare system.

11:31

And that's not an accident.

11:32

When people go, "Why does a trial cost so much?"

11:35

Well, we're taking the sickest slice

11:38

of the healthcare system that are costing the most

11:41

and we're ingesting them,

11:43

we're taking them out of the healthcare system

11:44

and putting them in a clinical trial.

11:45

Typically we pay for all care.

11:47

So we are literally running the healthcare system

11:49

for those individuals.

11:52

And that is, in some ways,

11:55

for control,

11:57

because you want to have the best standard of care,

11:58

so your experiment is properly conducted

12:01

and it's not just left to the whims

12:02

of hundreds of individual doctors

12:04

and people in Ireland versus the US

12:06

getting different background therapies.

12:08

So you standardize that, that costs money

12:11

because you're sort of leveling up a lot of things.

12:13

But then also, in some ways,

12:17

you're paying a premium

12:19

to both get the treating physicians

12:22

and having a great care to get the patient.

12:25

We don't offer them remuneration,

12:27

but they get great care,

12:28

an inducement to be in the study

12:31

because you're subjecting yourself quite often,

12:33

not all the case,

12:34

but to something other than the standard of care,

12:37

either placebo or this,

12:39

or in more specialized care,

12:40

often it's standard care plus X

12:43

where X could actually be doing harm, not good.

12:45

So people have to go into that in a blinded way.

12:48

And I guess the consideration is you'll get the best care.

12:51

Of the $40,000, how much of that should I look at

12:54

as inducement and encouragement for the patient

12:57

and how much should I look at it

12:58

as the cost of doing things

13:00

given the regulatory apparatus that exists?

13:02

The patient part is like the level up part

13:04

and I would say 20%-30% of the cost of studies

13:08

typically would be this.

13:09

So you're buying the best standard of care.

13:12

You're not getting something less.

13:14

That's medicine costs,

13:15

you're getting more testing, you're getting more visits.

13:17

And then there is a premium that goes to institutions,

13:21

not usually to the physician, the institution,

13:23

to pay for the time of everybody involved in it

13:26

plus something.

13:27

We read a lot about it in the NIH cuts,

13:29

the 60% Harvard markup or whatever.

13:33

There's something like that in all clinical trials too.

13:35

Overhead, coverage, whatnot.

13:37

But it's paying for things that aren't in the trial.

13:40

US healthcare is famously the most expensive in the world.

13:42

Yes. Do you run trials

13:43

outside the US?

13:44

Yeah, actually most.

13:46

Most of it, yeah. So, yeah.

13:47

I mean, we want to actually do more in the US.

13:50

This is a problem, I think, for our country.

13:52

Like, take cancer care where you think,

13:54

"Okay, what's the one thing

13:56

the US system is really good at?"

13:57

Like if I had cancer, I'd come to the US.

13:59

That's definitely true.

14:01

But only 4% of patients who have cancer in the US

14:03

are in clinical trials,

14:05

whereas in Spain and Australia, it's over 25%.

14:08

And some of that is because they've optimized the system

14:12

so it's easier to run and then enroll,

14:14

which I'd like to get to, people in the trials.

14:17

But some of it is also that the background of care

14:20

isn't as good.

14:21

So that level up inducement is better for the patient

14:25

and the physician.

14:25

Here, the standard's pretty good.

14:27

So people are like, "Meh, do I want to do something

14:29

where there's extra visits and travel time?"

14:32

There's another problem in the US,

14:33

which is we have really good standards of care

14:36

but also quite different performing systems

14:38

and we often want to place our trials

14:40

in the best performing systems that are famous,

14:43

like MD Anderson or the Brigham,

14:45

and those are the most congested with trials

14:48

and therefore they're the slowest and most expensive.

14:50

So there's a bit of a competition for place

14:53

that goes on as well.

14:54

But, overall, I would say,

14:56

like, in our diabetes and cardiovascular trials,

14:58

many, many more patients are in our trials

15:01

outside the US than in

15:03

and that really shouldn't be other than cost of the system,

15:07

and to some degree, the tuning of the system,

15:09

like I mentioned with Spain and Australia,

15:11

toward doing more clinical trials.

15:12

For instance, like, here in the US,

15:15

everywhere, you get ethics clearance, we call IRB.

15:18

The US has a decentralized system,

15:20

so you have to go to every system you're doing a study in.

15:23

Some countries, like Australia, have a single system.

15:26

So you just have one stop

15:27

and then the whole country is available to recruit,

15:30

those types of things.

15:31

You said you want to talk about enrollment?

15:32

Yeah, yeah, it's fascinating.

15:34

So drug development time in the industry

15:36

is about 10 years in the clinic,

15:38

a little less right now.

15:39

We're running a little less than seven at Lilly.

15:41

So that's the optimization I spoke about.

15:44

But actually, half of that seven is we have a protocol open.

15:48

That means it's an experiment we want to run.

15:51

We have sites trained,

15:52

they're waiting for patients to walk in their door

15:54

and to propose, "Would you like to be in the study,"

15:56

but we don't have enough people in the study.

15:58

So you're in the serial process, diffuse serial process,

16:02

waiting for people to show up

16:03

and you think, "Wow, that seems like

16:05

we could do better than that.

16:07

If Taylor Swift can sell out a concert in a few seconds,

16:09

why can't I fill an Alzheimer's study?

16:11

There seem to be lots of patients."

16:13

But that's healthcare.

16:15

It's very tough.

16:17

We've done some interesting things recently

16:19

to work around that.

16:20

One thing that's an idea that partially works now

16:23

is culling existing databases

16:26

and contacting patients.

16:27

Proactive outreach. Right,

16:28

where you have, like, their lab values from,

16:31

where before there wasn't a treatment,

16:32

now there is one being studied,

16:33

would you like to be a part of it?

16:34

That's something we're doing now

16:35

with our Lp program.

16:37

That's a cholesterol subtype

16:39

where there was nothing to do about it.

16:40

A lot of people have had it tested and it's high.

16:43

You could say, "Hey, you're high.

16:44

Would you like to do something now?"

16:45

But it's still a lot to be done there

16:47

and the data that's sitting in electronic health records

16:50

in our country

16:51

is very poorly organized.

16:52

So it would be good to optimize that.

16:55

I think the other

16:56

is actually just go directly to the patients.

16:58

So who has the most interest?

16:59

It's usually the patient.

17:00

And then physicians and their institution

17:02

may not be in the trial

17:03

or they might not be interested

17:04

in spending much time on this and people—

17:06

That's kind of what I want.

17:07

I want to get an email, as you say,

17:11

you know, the system knows, you know, my health data

17:14

and what conditions I have and so forth,

17:16

and be told that a package will be arriving tomorrow

17:20

with a drug.

17:21

I can take the drug if I want to,

17:22

if I want to participate in this trial.

17:23

You can include whatever disclosures.

17:26

And, you know, some nice person

17:27

will come every month or whatever and take—

17:29

Or just telephonically visit you.

17:30

Yeah. Take my vitals, exactly,

17:32

and measure my blood pressure and what have you.

17:34

Are all these intermediaries in the systems

17:35

in, you know, the hospitals and so forth,

17:38

are they required intrinsically

17:40

for the kinds of trials you want to run?

17:41

Obviously varies a little bit on the condition or the drug.

17:43

Depends on the disease.

17:44

Yeah, yeah. Right, right.

17:45

Well, I guess, yeah, so how much of it

17:47

is there in fact intrinsically required

17:48

given, you know, the characteristics of the condition

17:50

and how much is it this is how things are done?

17:54

Yeah, what you described is actually a great vision

17:56

for where we want to go.

17:57

We've executed one of these at scale,

18:00

which is fully enrolled,

18:00

which was our Alzheimer's prevention study.

18:03

It's a more complicated medicine.

18:04

It's an infused medicine.

18:06

But we ran this with one investigator in the United States

18:09

and we screened over 80,000 people.

18:12

By the way, it's the fastest accrued

18:14

Alzheimer's study in history,

18:15

even though it's pre-Alzheimer's.

18:17

It's people with the amyloid precursor protein,

18:20

but not dementia.

18:21

It's fully enrolled.

18:23

We've treated people,

18:23

actually no one's left on treatment.

18:25

We're just watching them now,

18:26

because the treatment's a nine-month course

18:27

to deplete amyloid

18:28

and see if that can prevent the symptoms.

18:31

So that was a very successful trial.

18:33

Just what you said.

18:33

They got instructions to be in the study.

18:36

There was a televisit.

18:37

They got some diagnostic tests, blood-based,

18:40

that went in and said,

18:41

"Okay, this is sort of an indicator

18:43

you might have high amyloid,"

18:44

then you can go to get a PET scan, and if that was positive,

18:47

you could be enrolled in the study.

18:49

Pretty successful.

18:50

So we'd like to replicate that.

18:51

I think one very interesting thing in the future of medicine

18:54

is that I think we will have a lot more

18:57

preventative medicines in the future.

18:59

And I think this type of study in particular

19:01

is well suited to prevention

19:03

because you have sort of the people

19:06

who are worried about their wellness,

19:07

so they're motivated.

19:08

They have means.

19:09

They're in the middle of their life.

19:10

They're working.

19:12

They don't have complications of comorbidities and so forth.

19:14

They want to be in the study,

19:16

and I think they would like to prevent

19:17

terrible conditions like Alzheimer's.

19:19

So that's an exciting new chapter we can push.

19:23

So you know Paul Janssen?

19:24

Yeah. Yeah, yeah.

19:26

So-

19:26

Explain who Paul Janssen is. Come on.

19:28

Paul Janssen, as I understand it,

19:29

was behind the discovery, invention, what have you,

19:32

of more medications than any other single—

19:35

I think a Belgian guy.

19:36

Yeah, exactly, yes, yes.

19:37

I think it's— Who invented a number of—

19:39

79 or 80 approved— The MVP of medicine.

19:42

Michael Jordan of the NIH. Beyond MVP.

19:44

Yes.

19:45

Okay, so amazing guy.

19:47

When some outsider comes

19:49

to the clinical trial process and system

19:52

and just the development pipeline overall,

19:54

maybe they naively think, "Wow, this seems so torturous,

19:58

so expensive, so bureaucratic," what have you.

20:00

But that's how it's gotta be.

20:01

But that's how it's gotta be.

20:02

You know, or if they think it can be otherwise,

20:06

you might think that they're naive, right?

20:07

There's a video interview with Janssen from,

20:10

I think it's from the '90s,

20:11

it's from, you know, quite a while ago,

20:12

I mean, he's dead now,

20:13

where he's recounting the history of his career.

20:17

He started the company in 1953.

21:27

We could go go back to doing it the way we used to

21:29

and it's kind of a,

21:30

it's a societal choice to make it so bureaucratic.

21:33

I guess it's an explicit and implicit one.

21:37

The explicit part is through time, there have been accidents

21:41

and nothing is perfect.

21:42

We probably have 2,000 manmade approved medicines

21:47

versus natural products or vitamins or other things

21:49

and maybe 400 unique mechanisms.

21:53

So there's clustering.

21:56

Within those, there have been problems

21:58

and there's also been problems

21:59

that turned out not to be problems.

22:01

And so our detection ability is flawed.

22:03

Because of that, I think each time that occurs,

22:07

there was intervention in the system,

22:09

which is sort of a global consensus,

22:11

but mostly the developed economies

22:13

kind of harmonize their systems

22:14

either directly or indirectly

22:16

to say, "Oh, no, let's require more information

22:19

or rebalance the risk-benefit."

22:21

We've had this ratchet.

22:22

Have we gone too far?

22:23

I think that it's a function

22:25

of what the technology is at the moment.

22:27

And I think in past times, yes.

22:30

You can take the 2000s in the US

22:33

where there were two big controversial drug approvals

22:37

that were later retracted,

22:39

the Vioxx situation with Merck

22:42

and then Avastin from GSK.

22:44

These were both drugs that were for different uses,

22:47

pain and diabetes,

22:48

but through a detection requirement that the agencies,

22:51

because now we have electronic records,

22:53

we can look at things,

22:54

picked up what they thought was a trace of risk for both,

22:58

cardiovascular risks,

23:00

and intervened with labeling and escalation

23:02

until finally both companies actually removed the products

23:05

from the market,

23:06

withstood billions of dollars in product liability suits,

23:09

only to find later under a different analysis

23:12

that there was nothing to be seen there.

23:14

Both of them.

23:15

And I think there's like an ascertainment bias problem

23:19

with these studies.

23:20

There's also who was looking at this data.

23:23

But that caused a 10-year chill in drug development.

23:26

And the Avandia one we know well,

23:29

we work in diabetes,

23:30

actually caused a policy change.

23:31

And the policy change

23:32

was you must rule out cardiovascular risk

23:35

prior to market entry.

23:37

And as you may know, some conditions like diabetes

23:39

have a more continuous variable you're measuring

23:42

and so studies can be short and cheaper, glucose levels.

23:46

Other studies like cardiovascular event studies

23:48

are not a continuous variable,

23:49

it's a binary variable,

23:51

and you have to wait for natural history to occur

23:54

to pile up enough variables

23:55

to have a statistical difference.

23:57

Those are four to five-year undertakings.

24:00

So there, you just bought four or five years of extra time

24:03

before you could get any new diabetes medication.

24:05

We got better at doing them, but that was expensive.

24:08

Now, has that...

24:09

That's the explicit.

24:10

The implicit is the regulatory problem.

24:13

There must be a name for this problem

24:14

some smart person's given it,

24:15

but regulatories are added but never taken away.

24:18

So the regulation is still there.

24:20

Now, by happy accident,

24:22

we are all now really pleased

24:24

with, like, incretins like our tirzepatide to run them

24:26

because they frequently demonstrate

24:28

massive benefit on cardiovascular

24:30

and, in some ways, it creates a barrier to entry

24:33

for the next low-cost Chinese program or whatever

24:36

'cause it's this big expensive thing you have to—

24:38

As with many regulatory—

24:39

Yeah, exactly. Right.

24:41

So is it right?

24:42

No, we're imperfect as people

24:45

and certainly as decision-makers at a collective level.

24:47

I would also say the technology for seeing early signals

24:52

has changed and improved, including computer technology,

24:57

and it's probably worth a reassessment.

24:59

Paying for prevention, you were going to ask.

25:01

Yeah, let's talk about that

25:02

because say with, you know, GLPs in the weight loss context,

25:08

they economically pay off over a very long time horizon,

25:13

but if you're looking at a short time horizon

25:14

of an insurer or an employer, they don't necessarily,

25:17

and so that's created this challenge for reimbursement

25:19

where, you know, not as many people

25:21

reimburse GLPs for weight loss

25:23

as you think would be rational.

25:24

Yep.

25:26

That just will always be the case with prevention.

25:28

And so how do you actually develop drugs

25:31

that are commercializable and reimbursable?

25:34

Yeah, well, in the obesity case,

25:36

I'll take a little bit issue with your first assertion

25:38

and then add two other problems.

25:40

The data actually is becoming more clear

25:43

that within actually a two-year timeframe,

25:44

and I hope at Stripe, you reimburse these medicines

25:46

for your patients, or for your employees.

25:48

Within two years,

25:49

you can break even basically on total medical costs.

25:52

So there's this group called ICER,

25:53

which is funded by someone who hates our industry

25:55

and the insurance companies,

25:56

and they analyze all new drugs

25:58

and usually seeking to prove that they're not worth it.

26:01

That's sort of their mission in life.

26:02

They just analyzed our medicine,

26:04

tirzepatide and semaglutide,

26:06

and they said, "Actually, they're both cost effective

26:08

at current pricing."

26:09

In fact, Zepbound, or tirzepatide, was,

26:12

the threshold they have

26:13

is to save a hundred thousand dollars per person per year

26:16

in downstream health costs,

26:18

and it was twice as effective as that

26:20

at the current pricing.

26:21

And the current pricing isn't going to stay,

26:22

let's be honest.

26:23

There'll be more competition.

26:25

The government wants to lower our prices.

26:27

So, you know, I think we're in a good place there.

26:29

Now, the two other problems

26:31

are there's sort of this incumbency problem in healthcare,

26:35

like many things, but particularly in healthcare,

26:37

where the last thing in is scrutinized the most

26:41

and the base stack of services and products we use

26:45

is never revisited.

26:46

It becomes standard of care.

26:48

But displacing that in most therapeutic spaces

26:51

and in the healthcare system in general

26:52

is extremely difficult.

26:53

I think we suffer from that here.

26:55

If the first medicine we had to treat metabolic conditions

26:59

was tirzepatide in 1972,

27:01

I have no doubt it would be reimbursed everywhere

27:03

and broadly used in the system.

27:06

But they get the ratcheting effects.

27:07

But then you're just stacking on top of it

27:09

and it's difficult to remove benefits,

27:11

it's easy to deny new ones,

27:13

and that's true in government-funded systems

27:15

but also, you know, big insurers.

27:17

I think the other thing that's going on with this one

27:20

and why we're spending so much energy

27:22

exploring, you know, real indications

27:25

for comorbid diseases that go with obesity,

27:27

which is so far pretty successful,

27:29

is that the idea of just treating someone

27:32

who's overweight or obese without any other illness,

27:36

to many people I think exposes a bias we have

27:39

about that particular condition.

27:41

That if it wasn't something you could see,

27:43

you might not have.

27:44

But I think we are conditioned

27:46

to think of someone who's overweight

27:48

as someone who's not disciplined.

27:50

The data does not show that actually.

27:52

Like our ancestors roaming the plains of whatever,

27:56

the tundra of Ireland,

27:58

walking across the ice bridge from Norway,

28:01

were in a background of starvation

28:04

and there are very few humans on earth

28:06

that have a genetic background

28:08

that has any limit on food consumption.

28:11

It's irrational.

28:12

It's a wasted piece of code.

28:13

It did no good.

28:15

Now, today, in today's environment,

28:16

we're in the flip, the complete flip,

28:18

especially here in the US,

28:21

where there's food everywhere we walk.

28:23

I came across your stat,

28:24

what would you guess the average caloric consumption

28:27

per day in America is?

28:28

3,600 calories.

28:30

Yeah.

28:31

Yeah. Isn't that incredible?

28:32

Yeah, that's a really incredible.

28:33

And here's an interesting stat.

28:34

When you're on our medicine,

28:36

how many fewer calories do you consume on average?

28:39

On one of the GLP-1s? Yeah.

28:41

You don't need to swing it that much

28:43

to cause meaningful—

28:44

800 calories a day.

28:45

Oh my God. 800?

28:45

Which is almost a meal.

28:47

Yeah. If you go pull up

28:48

to In-N-Out Burger—

28:49

That's second breakfast right there.

28:50

It's second breakfast. Exactly.

28:52

So that's why people lose weight so successfully.

28:54

No wonder all the food companies are so worried.

28:55

And the trick, yeah, yeah.

28:56

And the trick is people lose the weight

28:58

and they don't feel miserable, right?

29:00

So here's the thing about being obese is people,

29:03

when you start to gain a little bit of weight,

29:05

your set point sort of readjusts.

29:07

This is the missing code we have.

29:09

And there's only one direction, which is up is better.

29:13

And the more up you have

29:14

actually the more hunger it creates.

29:16

Hyperinsulinemia, which is a hunger-stimulating hormone.

29:19

And it sort of starts to overwhelm

29:21

the counterregulatory system,

29:22

which is incretins, GLP-1, GIP,

29:25

the ones we are making medicines around,

29:28

and you're out of balance and there's no going back.

29:31

And interestingly, even when people lose weight,

29:34

that balance still seems to be off,

29:37

which is why if you've ever gone on a crash diet,

29:40

you feel like shit constantly.

29:42

You want to hurt people.

29:43

You're angry.

29:45

And on these medicines, that doesn't happen.

29:47

Yes.

29:48

Which is the miracle.

29:49

People feel good and lose weight.

29:51

If you have a medicine that is recurring

29:54

and it, you know, presents some income stream

29:57

for Eli Lilly,

29:58

now, maybe nothing is truly recurring

30:00

in the sense that, you know, all patent protection ends,

30:03

but nonetheless, there's something on an ongoing basis

30:07

and I guess there are various ways to extend that,

30:09

then some genetic medicine comes along.

30:10

It's one time.

30:11

Yep, one and done. Exactly.

30:13

Is it in practice possible to charge enough upfront

30:18

such that as a company looking at its portfolio—

30:21

Pays back the R&D?

30:22

Yeah, you are in fact neutral as to which it is?

30:25

Because from first principles, for the patient,

30:27

it's way better to do that— I think you asked

30:28

about a value perception problem,

30:30

and I think we need to overcome that.

30:32

We're doing that by studying

30:33

and all these other conditions

30:34

people recognize as conditions

30:36

and then we'll insure.

30:38

And because obesity is sort of this master switch

30:40

to all these things,

30:41

that's an achievable thing.

30:41

It just costs a lot of R&D.

30:42

I'm talking about perception.

30:43

I think he's talking about reality.

30:44

Yeah, you're talking about actually pricing,

30:46

which is, why is it that the industry's evolved

30:49

to have a unit pricing model?

30:51

It's back to like a shrinkwrap software world, right?

30:54

Where you're basically just shipping a box

30:56

and all your value has to be captured

30:58

upon that invoice.

30:59

Right. Yes.

31:00

That is how we price all medicines.

31:01

You're currently, you know, in the SaaS model

31:03

and, you know, tech people know that SaaS is way better

31:05

than the shrinkwrap software business model.

31:07

Yes. And genetic medicines

31:09

are shrinkwrapped software. Exactly.

31:11

Exactly. You know,

31:11

wouldn't you be crazy to go back

31:12

even though it's better for the patient?

31:14

Yeah, so I think,

31:16

so we have some genetic medicines coming

31:18

and we're thinking actively about this.

31:19

For instance, we have a medicine development

31:21

that will knock down your LDL if it's safe enough

31:24

in a one and done PCSK9 edit in your liver

31:28

and presumably that will last the rest of your life

31:30

and your LDLs will be between 20 and 40 forever.

31:33

It looks like an amazing drug.

31:34

Yeah.

31:35

Of course, there's problems with these delivery systems,

31:37

we have to rule out safety, but let's just say it works.

31:39

How would one price that?

31:40

Because you're displacing a medicine

31:43

that costs, I don't know, $8,000-$9,000 per year.

31:45

Right.

31:46

We need to innovate that pricing model.

31:48

Why haven't we?

31:49

It's mostly because the consumption side

31:51

has no capability to do this.

31:54

Particularly governments have built all,

31:56

back to the regulatory incumbency problem,

31:59

built all this stack of rules

32:02

around the idea that I buy one unit, I pay X.

32:05

Whereas here you buy one unit

32:07

and we want money over time.

32:09

What is that?

32:10

But it's conceivable that one could create

32:12

like a licensing concept,

32:13

stealing from the SaaS model,

32:15

where you say, "We'll do the procedure for free,

32:17

and as long as it's working for you,

32:20

you will deposit X amount in our bank account

32:23

and you're getting the value

32:25

and we're getting paid for our research.

32:26

If it doesn't work,"

32:28

you know, so that invokes a warranty as well.

32:30

That's an interesting idea

32:31

and one we're thinking about for these more common,

32:34

because so far gene therapy is mostly for uncommon things

32:38

where they've just charged it and someone's paid,

32:40

but for common gene therapy to really be unlocked,

32:42

this has to be solved.

32:45

It strikes me that we're describing,

32:47

you know, we're discussing how people's lives are affected

32:51

by all these treatments

32:52

and what pharma companies can produce,

32:55

which are themselves downstream

32:56

of what pharma companies can afford to invest in,

32:59

which there but for the grace of God go we,

33:03

you know, the patent time horizon is an arbitrary number,

33:06

that, you know, we have ended up with...

33:09

I sometimes think about, you know, off-label use

33:11

is, you know, very valuable in the US system.

33:14

You can imagine another universe where we hadn't ended up

33:17

with off-label use being permissible and things like this.

33:20

Do you think we need to spend more time

33:22

trying to discuss and meta edit

33:27

the R&D system and incentive system that we have

33:31

because it just has such a huge effect

33:34

on people's quality life?

33:35

Well, yeah, thanks for the question.

33:37

I love to talk about this.

33:39

So I think a lot about this

33:40

and I think if your point of view

33:43

is that we want more new medicines,

33:45

like, that would be

33:46

a better outcome— I'm from that world.

33:47

Yeah, yeah, and I am too.

33:49

Then I think there's definitely many flaws

33:51

with the current system.

33:52

Strangely, most of the discussions I have about this

33:56

are actually we have,

33:59

they don't say it out loud, but there's enough new medicine,

34:02

and where we really have a problem is affording it.

34:05

Now, interesting fact, in the US,

34:07

the most expensive healthcare system in the world,

34:08

we spend 10 cents on the dollar on medicine.

34:10

The other 90 cents go to everything else

34:12

that medicine's trying to prevent.

34:14

Yep.

34:15

Go back to 1965—

34:16

I think it's less than 10 cents.

34:18

Branded medicines are eight.

34:19

2% is generics, which is 90% of the volume.

34:22

That's an even better deal.

34:23

We have to get to generics. Yeah, yeah.

34:24

But go back to 1965,

34:26

Medicare and Medicaid were invented.

34:28

We've gained, I believe, eight life years

34:30

of life expectancy since then,

34:32

and most studies would say five or six of those

34:34

are due to medicine.

34:35

Yet think of the cumulative expenditures

34:38

by taxpayers since that time.

34:39

It's not even close.

34:41

We should be saying, "Who can we give money to

34:43

to do more research?

34:44

Because this is clearly a better way to get through life."

34:48

The direct way is the NIH.

34:50

We could talk about that if you want.

34:52

That has limitations because institutional government.

34:54

But the private market self funds,

34:56

either through capital markets or through our R&D line,

34:59

and there would be a lot more funding

35:01

if we had an idea of price stability

35:03

or a longer return period.

35:06

That is definitely true.

35:08

The patent system is what it is because of former rules.

35:13

Moving it out in time seems exceedingly difficult

35:16

in this climate,

35:17

but actually— Despite the fact,

35:18

of course, it's shrunk

35:19

because of the longer approval timelines.

35:21

It's de facto shrunk.

35:23

And then, actually, the Biden administration passed a rule

35:26

in the Inflation Reduction Act

35:28

to actually have government price intervention in the US

35:31

at five years plus two.

35:33

So basically around seven years,

35:36

you lose that ability to recoup investment

35:38

in the same way.

35:39

Government price intervention always works out well.

35:41

Yeah, right.

35:42

It doesn't produce surpluses, let's put it that way.

35:45

You don't get more medicines that way.

35:47

So it's actually, it is collapsing,

35:49

I think, in investors' mind.

35:50

And you can see that in the capital markets.

35:52

If you look at the large cap pharmas,

35:55

not Lilly, but the other ones,

35:57

the multiple is the most compressed it's been in 20 years.

35:59

If you look at biotech, the XBI,

36:02

I think half of the XBI is trading below cash.

36:05

Yeah.

36:06

And then if you look at— Because of this.

36:07

Venture, half of the rounds last year were down rounds.

36:11

This is not a positive environment.

36:12

Would extending the patent duration actually work?

36:15

Because you referenced earlier this dynamic

36:17

where, you know, there are,

36:18

especially with biologics,

36:19

there are now so many opportunities

36:22

for copycat molecules and therapeutics and so forth.

36:25

And so, like, does it matter less

36:28

what happens with patent windows

36:29

because what actually matters

36:31

is the competitive ecosystem, the ability for fast follow?

36:34

Yeah, I think we end up

36:36

with two competitive ecosystems.

36:37

You have the on-patent one,

36:39

and here I think history would show

36:41

actually within a 10-year period,

36:43

which is typical recruitment time.

36:44

We've solved clinical trials, you know, separately.

36:46

So they're now— Okay, so it could be,

36:47

that's a way to get there, right?

36:48

Is we could simplify the regulatory framework

36:50

and have longer return periods

36:52

and increase returns to investors

36:53

and get more investment.

36:54

That's actually a real idea.

36:56

But, typically, in classes

36:58

by sort of the horse race and accidents along the way,

37:02

it's pretty uncommon you end up with one medicine.

37:04

Often you'll get many.

37:06

We can talk about GLP-1s for a minute.

37:07

We only have two right now,

37:08

but there's probably 80

37:10

in clinical pipelines right now globally.

37:12

We have 11 others,

37:13

but there's probably 70 others not coming from Lilly.

37:17

So there will be tons of competition.

37:19

But the history shows that,

37:21

back to this medicine incumbency,

37:23

once two or three sort of get in the works of things,

37:26

unless you're kind of different,

37:28

nobody really uses it

37:30

and pricing strategies have not worked.

37:33

Now, they don't work

37:34

until there's actually a biosimilar or generic event

37:37

because here, it's not a,

37:39

"Hey, I'm a hundred dollars and you're 90."

37:42

Typically, a generic event,

37:43

you'll lose 97% of your pricing the day your patent expires.

37:48

So this is a fantastic deal for society,

37:51

but a terrible situation for an inventor.

37:54

And if you came along late hoping to induce competition,

37:57

you maybe even were half off the originator.

38:00

Now you're half off is 90% lower.

38:05

So there's no return on that at all.

38:06

Okay, so in order to stimulate

38:09

and to, you know, catalyze more R&D,

38:12

you know, one thing we could do

38:13

is we could extend the 20-year window.

38:16

What else can we do?

38:17

Either you can get it quicker to market

38:18

or extend the market.

38:19

I think pricing for value is a good idea to consider.

38:23

So, today, particularly in the United States

38:26

and in many ex-US markets,

38:28

I would point out a few of the,

38:29

you know, the Commonwealth markets are different.

38:31

They've tried to implement at a price for value scheme.

38:33

Beause they're single payer?

38:34

Well, most are single payer outside the US,

38:36

but because they chose that path

38:38

instead of a negotiated outcome or something.

38:40

But the US, we have a multi-payer model,

38:43

but it's devolved to the situation

38:44

where actually it's a very commercial kind of thing

38:48

where there's a price point a manufacturer launches at,

38:51

really nobody pays that price.

38:53

There are then many, many price points below that.

38:57

The lowest is defined by law.

38:58

It's Medicaid.

38:59

Actually the law is called Medicaid Best Price.

39:01

So state Medicaid,

39:02

they spend 5% of their dollar,

39:04

five cents a nickel on medicine, not 10 cents,

39:07

because they get lower pricing per unit.

39:09

Big insurers like UnitedHealthcare, et cetera,

39:11

get a very good deal as well, approximating the government.

39:15

And then smaller insurers and smaller employers

39:17

get a worse and worse deal.

39:18

That's the way we do it.

39:21

What it means is that manufacturers compete

39:24

mostly not on value,

39:26

but on the pricing offering,

39:28

on sort of the difference between the spread

39:31

between the list price and whatever that person got.

39:34

Making it even worse,

39:35

a number of intermediaries in that system that bulk buy

39:39

take their returns on the percent off list.

39:44

So the higher the list, the better they do.

39:46

And I think that's a terrible incentive.

39:47

These PBMs

39:48

and there's some group purchasing organizations like this.

39:52

That should go away.

39:53

And I think health is different than other commodities.

39:56

It's probably has a much more important social role

40:01

and deciding that the little guy gets the worst deal

40:05

and the big guy gets the best deal

40:07

to me feels unethical.

40:09

So I would be for a system

40:11

that there is one price point.

40:15

People can say yes or no to that.

40:17

That's one way to have value.

40:19

As an employer, you could say, "That's not worth it.

40:21

We're not going to pay for that.

40:22

And this one is worth it."

40:23

That could be informed by really independent intermediaries

40:26

who study these things,

40:27

look at all the claims records,

40:29

look at how people do on the medicine,

40:30

weigh the risks and benefits,

40:31

and produce pricing.

40:33

That happens in lots of other markets.

40:36

Bond pricing, like, lots of people do this for a living,

40:38

just not in medicine.

40:39

And I think that could be a useful tool in the US system

40:43

so that if you produced a truly surprising

40:45

and positive clinical trial result,

40:47

you could actually charge more,

40:49

and that would induce other people to say,

40:50

"Oh, let me go for higher risk, more valuable indications

40:55

instead of just do the base that gets you in the door,

40:58

now negotiate with a commercial team to drive more return.

41:01

Oh, the patent clock's running out.

41:02

Let's go to the next medicine."

41:03

I think that's not a great system right now.

41:06

There's the much discussed,

41:08

like, maybe the top discussed topic in pharma

41:11

that people know about generally

41:13

is pharma pricing

41:14

and the disparity between the US and internationally

41:16

where, you know, all the cost is in R&D,

41:19

the cost of actually producing the drugs is fairly low.

41:22

And so single-payer healthcare systems internationally

41:26

pay very low prices

41:27

and so the R&D cost is borne by the US.

41:29

And the biggest problem is not only, like, at the margin,

41:33

maybe you have fewer drugs developed

41:36

because this phenomenon

41:38

because, you know, you have fewer returns.

41:40

I think honestly the biggest problem

41:42

is the social issues it creates in the US

41:47

where it turns people against pharma

41:49

and, you know, the insulin price disparities

41:51

between the US and Canada and things like that.

41:54

Which no longer exist by the way

41:55

because we fixed that, but yes.

41:56

But that was like the hot topic for—

41:58

Yeah, it was a hot topic.

41:59

For such a long time. And it needed to be fixed.

42:00

And that's a classic example

42:01

of this commercial environment I spoke about.

42:03

I mean, our actual net on insulin really hasn't changed.

42:06

It's like $30 or $40,

42:08

but the list price got up to $275.

42:09

Why? We were competing on the spread.

42:12

And so that just drove this huge,

42:13

and so the individual— When you say the spread,

42:14

what do you mean?

42:16

Okay, so insulin,

42:18

so the latest versions were launched in the '90s and 2000s,

42:21

but they got quite along in their lifecycle because—

42:25

As in close to the end of the—

42:26

Well, they were past their patent window actually,

42:28

but there were no competitors.

42:30

Why? Beause net pricing was pretty low.

42:33

How could it be so low?

42:33

Well, the incumbent players,

42:35

mostly Novo and Lilly,

42:36

we can come back to that on GLPs as well, same players,

42:39

had a lot of CapEx in the ground.

42:41

And to start a new insulin company made no sense

42:45

at the net prices we were achieving.

42:47

Yet at the same time, the public viewed this

42:48

as this outrageous price gouging

42:50

because list prices,

42:52

if we were getting about $40 a month of therapy,

42:54

were like $270.

42:56

And so we—

42:57

So who's getting the 235?

42:59

Yeah, so middle actors.

43:02

And so big PBMs like UnitedHealthcare runs and CVS

43:06

and Express Scripts were offering to employers and others,

43:10

the government as well,

43:12

"We will create an auction,

43:13

and in this auction, we will get a take

43:15

on the percent we save you off the list price

43:19

and you'll get a lower price than you could on your own.

43:22

And we will create an auction by..."

43:23

and this is actually a highly interchangeable class.

43:27

They're not exactly the same substance,

43:29

but they are pretty close.

43:30

And so they could do this more easily

43:32

and they'll say, "We'll just pick one,

43:34

and every January, manufacturer, mail us your best deal,"

43:39

and the best deals that tended to win,

43:40

we learned through time,

43:41

were those that had the biggest spread

43:42

between the high list price and a low net price.

43:45

So we competed on this.

43:46

What did we do?

43:47

We kept raising the list price

43:49

and modestly lowering our net price.

43:51

That was how the market evolved.

43:52

And after 10 years, you had this huge bubble,

43:55

gross to net bubble,

43:56

and who was paying?

43:57

Okay, so you weren't— No real payers.

43:59

But the person who walked in the pharmacy with no insurance,

44:02

they had to pay that.

44:03

That's outrageous.

44:04

That's what I mean. That should not exist.

44:06

We were able to disarm that through a number of actions.

44:09

But the critical first one was we went to the government

44:12

and we said, "We don't want this problem anymore.

44:14

We're an innovative company" 'Cause it looks bad for you.

44:16

It looks terrible.

44:17

And it's also producing these unfair outcomes.

44:19

We're going to,

44:20

because no generic has applied

44:22

for a copy of our medicine or biosimilar,

44:24

we will create our own.

44:25

So we launched our own biosimilar.

44:28

It says Lilly on the bottle.

44:29

It says Insulin Lispro, which is the generic name.

44:32

And we priced it really cheap,

44:33

like a third of the regular product.

44:36

Similar net price actually,

44:37

but quite a bit less.

44:39

Interesting fact, that launched,

44:42

all these insurance companies and middle people called me

44:44

and said, "Why'd you do this?"

44:45

I said, "Well, because we're trying

44:47

to lower insulin prices."

44:48

They said, "Don't.

44:51

This is a threat to our model."

44:52

It's like, "I don't care."

44:53

Like, we have a higher calling.

44:55

And in the first year,

44:57

no formularies covered this.

44:59

So it was really only for that cash payer.

45:00

No insurance company picked it up

45:02

even though it was dramatically cheaper.

45:04

Now it's about half of the volume,

45:06

but still half not,

45:08

because that model of this margin spread model

45:12

is still there.

45:13

But we largely have defanged that problem

45:15

by introducing a copy of our own medicine.

45:18

You know, I think we can get into differences

45:20

between the US healthcare system

45:22

and the rest of the world

45:23

where the US has a very vibrant private healthcare system,

45:27

but it's kind of weirdly unpopular

45:28

at least in certain parts

45:30

of the, you know, political discussion.

45:31

But there's a choice.

45:32

Yeah, so but taking about R&D. No, it's amazing.

45:34

Actually let me just answer that. So it is true.

45:36

If you went out and said,

45:37

"Hey, I want to back some biotechs,"

45:39

and they sent you their business plan,

45:41

80% to 100% of the revenue and return they'll pitch you on

45:44

is the US.

45:46

Meaning there is no return outside the US

45:49

if you start at the point of origin of the idea.

45:51

Now, once we get to the market with a product,

45:54

it's not sensical to not market it in these countries

45:59

at whatever price you can get

46:00

because your R&D is paid for on the US launch.

46:02

So here you're just margin gathering—

46:04

But it's the free-rider problem.

46:05

But it's the free-rider problem.

46:06

But to John's point,

46:07

this seems increasingly politically untenable.

46:09

Americans are— I agree.

46:10

Americans are waking up to this.

46:12

We should get rid of it.

46:14

It's actually not good for our industry either

46:16

because you get a skewing

46:18

in addition to the problem, the social problem.

46:19

So what does everyone do?

46:20

They tune the R&D model to the US healthcare problems

46:23

when actually we're 5% of the world population.

46:26

So shouldn't we tune it to the global health problems

46:29

and reward the global health problems?

46:31

Yeah, well, we're, you know, 25% of GDP,

46:33

but nonetheless— Yeah, okay.

46:35

Okay, 25% would be a much better improvement

46:37

over 90. When you say

46:38

we should get rid of it, we should solve it...

46:39

Yeah. How?

46:40

Yeah, so I pitched this idea

46:42

to this administration actually,

46:44

which I call the one fair price.

46:46

So— Good branding.

46:47

Yeah, yeah, yeah.

46:49

We're learning.

46:50

I need a hat. One fair price.

46:52

OFP. That's it, yeah.

46:54

But the idea would be that manufacturers introduce

46:57

at the price they want.

46:58

They are restricted by only a couple things.

47:01

One is that they will need to introduce it

47:04

in other developed economies

47:06

in a price band that's sensical

47:08

to the GDP of those countries.

47:10

GDP per capita.

47:12

Because the ability to pay

47:13

I think should largely be borne by more wealthy nations.

47:17

Okay, so you're saying— That's where the surplus is.

47:18

You introduce a drug

47:19

that costs $100 in the US.

47:21

You're saying it should cost,

47:21

you know, on the order of, you know, $70 in—

47:24

So, say, Britain, $70 in the UK or whatever.

47:26

Yeah, it's 30% less GDP per capita,

47:28

we would introduce it at 70.

47:30

Okay.

47:31

Those countries can say yes or no,

47:32

but we would basically sign a compact

47:34

that would say, "That's our deal.

47:36

We think it's worth a hundred."

47:37

We can not sell it there,

47:39

but not because we're lowering it below 70.

47:43

We have to charge them what we think it's worth.

47:45

And you could do that today.

47:47

We could.

47:47

So, you know, why not just do it?

47:50

Why do you need a compact? That's fix number one.

47:51

Fix number two is that the reimbursement system in the US,

47:54

starting with the US government itself,

47:56

would need to get rid of all discounts and rebates

47:58

so that the product moves through the channel physically

48:01

at one price

48:03

and is reimbursed at that same price.

48:05

You have to select that price.

48:06

And here you're not price discriminating anymore.

48:09

You have to sort of look at all the equities around that

48:11

and say, "This is the fair price that I select

48:14

and I'm going to live with that,"

48:16

just like other commodities and things we buy every day.

48:19

And there's no skimming of that number.

48:22

And with that then,

48:24

I think you would have two good outcomes.

48:26

You would have a fair decision

48:30

about who pays for the R&D.

48:31

Presumably companies would look at the global opportunity

48:34

or at least the developed countries

48:35

and set a price that might be a little lower

48:36

in the US than normal

48:37

because they want to sell to Europe

48:40

because there's more volume available.

48:41

And if they price too high, because it's indexed,

48:44

they would not be able to do that.

48:44

What you're describing is an instantiation

48:47

of what I view as the general phenomenon.

48:49

One of the biggest shortcomings

48:51

of the US healthcare system in my view

48:54

and one of the biggest critiques you can have

48:55

is none of the numbers mean anything.

48:57

Like, just a number that you see, they're all lies.

49:00

And that kind of has to lead to market failure essentially.

49:04

Yeah, could you imagine this?

49:05

Like, we go to a restaurant tonight

49:06

and someone gives us the wine list

49:08

and a bottle of like a hundred dollar Napa Cabernet

49:11

is like $14,000.

49:13

But then the waiter says, "Don't worry,

49:15

that's not your copay."

49:16

Yeah.

49:17

And so what's my copay?

49:18

"I can't tell you."

49:19

We enjoy the wine.

49:20

We have a nice dinner.

49:22

Four weeks later, you get a letter in the mail

49:24

that starts at the top by saying, "This is not a bill,"

49:28

but it says the $14,000

49:30

and then there's a number of deductions.

49:32

And it says, "This is not a bill. Don't pay this."

49:34

And then later you get an actual bill.

49:37

This is healthcare pricing. But it feels like you could

49:39

pull on this thread quite a bit

49:40

and, you know, the next admin should,

49:43

of just the numbers should mean something.

49:45

Like, the FTC does this a lot.

49:47

You know, they say that for consumers,

49:49

numbers should be trusted

49:50

and yet we kind of let the healthcare system off the hook.

49:51

Yeah, there's no pre posting of pricing.

49:54

Now, with drugs, there is.

49:55

So one of the things we get criticism, I push back,

49:58

is, like, "Well, because you can know

49:59

a list price of a drug."

50:00

Actually most every, the other 90%,

50:03

you mostly can't know the price.

50:04

Well, we've introduced regulations

50:06

in the last couple of years

50:07

mandating some degree of transparency here

50:09

for healthcare. Yes.

50:10

Total failure. Have those worked?

50:11

Yeah.

50:13

Look up in your region who has actually complied.

50:15

Compliance is terrible.

50:17

Most major hospital systems have not complied.

50:19

Or if they have, they put on a website somewhere

50:22

a coded database that is impossible to interpret

50:25

with ICD-10 codes and price points

50:29

that consumers cannot digest.

50:30

It's like "The Hitchhiker's Guide

50:31

to the Galaxy." It's a non-searchable—

50:32

Beware of the Leopard.

50:33

You know, file, flat file,

50:36

with everything they have.

50:37

That doesn't work. It's malicious compliance.

50:40

Yeah, or facial or whatever.

50:42

And so that's not working and we need to have that.

50:44

I've actually gone to like an imaging center

50:46

and I asked, like, "What's this cost?"

50:49

And the person gets irritated with me.

50:51

Like, "Why are you asking that?"

50:52

I'm like, "I don't know."

50:53

Like...

50:55

I generally ask that

50:56

before I consume things. I want to know what it costs.

50:58

I had a situation,

50:59

my physician is like attached to a hospital.

51:02

Here's another terrible thing about US healthcare

51:04

is that the federal rules require payment differences

51:07

based on site of care.

51:09

So if you're an outpatient clinic,

51:11

which is theoretically cheaper,

51:12

the reimbursement is lower,

51:14

not because it's less valuable,

51:16

but because it's cheaper to deliver.

51:18

We punish that.

51:19

We reward where it's more expensive in a hospital complex.

51:22

So my doctor's there,

51:23

he's like, "Hey, you can get a blood draw downstairs.

51:25

Why don't you go do that now and then come back up?"

51:27

So I went down there, they drew my blood.

51:29

Five minutes later, I went to his office,

51:30

the result was there,

51:31

and I'm like, "Oh, I should have asked what that costs."

51:34

So on my way out, I asked. They're like, "That was $650."

51:37

I'm like, "For a blood draw?

51:38

Like, that's insane."

51:39

And they ran it in their own lab there.

51:42

No one asks.

51:43

And I think that's a major, major pricing problem

51:46

we have in healthcare.

51:47

And then, you know, I think people are insulated

51:49

from those costs,

51:50

but in strange ways.

51:51

Some things are deductible, some are not.

51:53

And so it's really very difficult

51:55

to make informed consumer economic decisions in health

51:59

and we need to improve that.

52:00

The other thing I observe about the US healthcare system,

52:02

so Patrick and I both grew up in Ireland,

52:03

moved here for college,

52:05

and the US has a very vibrant private healthcare system,

52:11

which is different from kind of many other countries

52:13

which have, you know, public government-run

52:16

and funded healthcare systems.

52:18

And what I notice is people just have a weird reaction

52:23

to private healthcare.

52:24

Private hospitals people think are weird

52:26

despite the fact

52:27

that, you know, you have much shorter wait times in the US

52:29

than you have in many other countries

52:30

because we have more kind of hospitals

52:32

and all these new private outpatient

52:34

kind of specialty clinics.

52:36

But the biggest one is when people come to the US,

52:38

they're shocked by pharma advertising.

52:40

And, you know, they put on a sports game

52:42

and just, like, the break comes and it's all pharma ads.

52:44

And my understanding is that there's, again, a significant

52:46

pro-social defense of this,

52:48

which is many of these drugs are shown

52:50

through all the extensive trials

52:51

that, you know, we make you guys do

52:53

to have a significant health benefit,

52:56

and then it leads to them being prescribed more by doctors

52:59

because people actually ask their doctors,

53:00

they do in fact do the thing,

53:01

they ask their doctor about them,

53:02

and it leads to more usage.

53:04

But yet people just find the whole thing weird.

53:07

You know, private, for-profit healthcare.

53:09

And so do you have a view on where this goes?

53:11

What we can do about it?

53:12

Yeah.

53:13

Well, not having grown up in a system like Ireland,

53:17

but I lived in Canada for a while,

53:18

for six years,

53:19

so I was treated in that

53:21

and I've seen it, yeah, I find it weird the other way.

53:23

Totally. Because that's

53:25

your conditioning.

53:26

I think there's good and bad to both.

53:29

I think actually, we were talking about prevention earlier,

53:31

to some degree primary care,

53:33

what I experienced in that country

53:35

was pretty good quality of care, very standardized,

53:40

which has a confidence boosting thing

53:43

when it's the same for everybody.

53:45

That also, in specialty care, is implemented

53:48

but actually to kind of a negative result,

53:51

because take, like, diagnostics.

53:55

The US and China have something like 70%

53:58

of all diagnostic capacity in the world.

54:01

That's crazy. Yeah.

54:02

But your chance of finding a tumor or something

54:05

is much, much higher in those two countries

54:06

than Ireland or certainly the UK.

54:09

And that's not a good outcome. Why?

54:13

Because I think they're focused

54:14

on cost of delivery and evenness

54:17

instead of exceptional care.

54:19

So I think we've moved on that axis

54:21

of, like, let's offer something that could be the best

54:24

and charge for it,

54:25

yet for common conditions,

54:28

we've also moved on that axis unnecessarily.

54:31

And so here you end up

54:32

with hard, you know, oak-floored primary care offices

54:36

and beautiful drapery and furniture.

54:39

That's the basis of competition

54:40

instead of actually, it's quite a simple thing,

54:42

"You need your flu vaccine.

54:45

Like, just get in and get out."

54:46

And there's a third thing coming, which you touched on,

54:48

which is prevention and self-care.

54:50

And I actually think that if we think

54:52

of the funding mechanism in our country,

54:54

but also in Europe,

54:55

and Europe's system has problems going forward,

54:58

it was really built on an acute care model

55:00

when most illness and death was accidents,

55:02

you know, things we couldn't solve.

55:05

It was basically treat them as best you can

55:07

and people were going to expire.

55:09

That's what a hospital did.

55:10

We've, of course, now evolved well beyond that.

55:11

I think that's 30% of US cost.

55:13

Now 70% is primary care

55:15

and sort of, you know, the chronic disease.

55:18

And those institutions and those funding models

55:20

are really poorly suited to that,

55:23

and particularly so if behaviors have an input into that.

55:29

Don't we want people before they get the disease

55:31

to modify their behavior?

55:32

Well, how do you charge for that?

55:33

And so, you know, there's a little bit

55:35

of a selection problem

55:38

that, you know, the best healthcare systems

55:40

get the worst behaved people

55:42

because the coverage is better.

55:44

So I think it is time for a rethink of the whole thing.

55:47

And I would think of those three different things

55:49

and try to solve for them differently.

55:51

Right now, we pretty much have one answer,

55:53

and the Europe answer has produced

55:55

kind of an institutional rationing model

55:58

that seems very fair

55:59

but actually produces poor outcomes for acute conditions.

56:02

And the US, which is very expensive,

56:05

also is unfair

56:07

but produces good outcomes for acute conditions.

56:09

Probably just the same for everything else,

56:11

but costs too much.

56:13

That's I think needs to be addressed.

56:15

In the future,

56:16

and here, medicines plus information

56:18

I think can play a really big role in disease prevention.

56:21

In the past, we haven't been able to make...

56:23

the age old problem in medicine

56:25

is this thing we call therapeutic index.

56:27

That's the difference between a dose which is harmful

56:31

and one which is helpful.

56:32

And a therapeutic index that's small is difficult.

56:36

You have to very precisely dose

56:37

and people have differences,

56:39

so it requires a lot of attention.

56:41

But over time, the techniques we make drugs with,

56:44

that therapeutic index, the TI we call it, is expanding

56:47

and expanding non-linearly.

56:49

Because of that—

56:51

Sorry, why is it expanding?

56:52

Yeah, because of new drug technologies.

56:54

Two main ones.

56:55

One is, going to the root of disease,

56:58

whether it be genetic or RNA blocking medicine.

57:01

So a lot of diseases have excess protein.

57:03

We can now really pristinely block

57:06

RNA production of the protein

57:08

and the disease, without a lot of side effects, goes away.

57:12

And by the way, these medicines happily

57:14

also have sort of this catalytic effect.

57:16

So they last a really long time.

57:19

I mentioned Lp earlier.

57:20

So that's a kind of cholesterol that's untreatable today.

57:23

We're developing a medicine

57:23

that will be a once or twice a year treatment for this

57:27

and the side effects look totally benign.

57:30

That's a really wide therapeutic index, right?

57:33

So now when you have that,

57:34

you can think, "Well, my trials I can run faster

57:37

because I don't have worries about treatment.

57:39

They can be cheaper.

57:41

I can charge less and get it to more people at scale.

57:45

And I actually don't really need a healthcare system."

57:49

And here, maybe back to the GLP-1s,

57:51

that's giving us a little bit of glimpse of these.

57:53

These are more invasive than what I just described,

57:56

but pretty safe.

57:57

People know how to treat themselves.

57:59

You certainly know if you have overweight or obesity.

58:01

You don't need a doctor to tell you that.

58:02

And platforms like our direct platform have really taken off

58:06

because it's self-paid,

58:08

but people skip all this other morass

58:10

and getting the, "This is not a bill," piece of paper.

58:12

They're just like, "Here's my visa card number.

58:15

Yeah, charge me 500 bucks,

58:16

but my problem's getting solved."

58:18

I think for prevention,

58:20

that's an intriguing future, direct to consumer.

58:23

We're here in the great city of South San Francisco,

58:27

the home of Genentech

58:30

and to some significant extent of the US biotech sector.

58:34

And we're talking a whole bunch

58:37

here in this conversation

58:38

about fostering and inducing

58:40

and creating adequate incentives for R&D.

58:42

I think the,

58:44

I mean, to some extent,

58:44

you can bucket biotech and pharma separately.

58:47

Obviously the lines blur,

58:48

but, you know, there's kind of two poles.

58:50

And I think it's very striking the extent to which,

58:53

as far as I can see at least,

58:55

the introduction of new medicines,

58:58

you know, new molecular entities, whatever,

59:00

is increasingly dominated by biotechs.

59:03

And you would know the numbers better than me,

59:04

but I think that around two thirds,

59:06

both of the revenue

59:07

and also of the, just by count,

59:10

the introductions themselves,

59:11

are attributable to biotechs rather than to pharma.

59:14

And so I guess I'm just curious

59:16

how you think about this landscape.

59:18

I mean, maybe there's some view where the role of,

59:22

in an extreme, one role of pharma

59:25

would be to be a kind of private equity portfolio manager

59:30

where you take stock of the landscape

59:32

and you look at who's doing well,

59:33

whose approach you believe in, et cetera,

59:36

and you have the risky innovation be done

59:38

by earlier stage entities,

59:40

by venture capitalists, what have you,

59:42

and then you bet on winners, you go and scale them,

59:45

and you distribute them.

59:46

One model.

59:47

Traditional model is actually,

59:48

no, you have all these internal R&D capabilities

59:51

and you're vertically integrated

59:53

and you have economies of scale

59:54

and so on and so forth.

59:55

Are we shifting there?

59:57

You know, where between those poles ought we be?

60:00

How is it changing?

60:01

Just thoughts on that whole landscape?

60:03

Yeah, well, I think there's three models

60:05

that have emerged.

60:06

One is the biotech that grows up.

60:08

Another is the outsourced early model you're describing

60:12

where we just say, "We're good at clinical trials.

60:14

Everything before that,

60:15

just gobble it up as companies mature."

60:17

You know, because the capital market is so terrible

60:19

as I described,

60:20

it's a liquidity event for the investors.

60:22

They go back and try something earlier.

60:23

And then sort of the hybrid of fully integrated plus.

60:28

I don't think anyone's really pursuing

60:29

just fully integrated anymore.

60:31

I think your head's in the sand if you're doing that.

60:34

We're running the third one.

60:35

The other two are reliable— That hybrid?

60:37

Yeah. And why do we make that choice?

60:39

I think we observe a few things.

60:41

First of all, while it's true that the origin of,

60:44

I think it's a little more than half of medicines

60:46

approved in the last 10 years have come from biotech,

60:49

hardly any of those traveled all the way through biotech

60:52

because there are, as we talked about earlier,

60:55

huge checks to write and risks to take

60:58

and the biotech investor base

60:59

is not interested in those risks,

61:00

those very binary large checks.

61:03

Whereas we can absorb them,

61:04

we can run a portfolio across many of those.

61:07

There's also scale economies in clinical trials.

61:10

There is no doubt in my mind we are faster, more robust,

61:14

probably cheaper than actually every biotech out there

61:17

trying to do their own early phase clinical trials

61:20

and manufacturing and distribution globally.

61:22

So those things benefit scale.

61:24

What doesn't?

61:25

It is discovery.

61:26

It's the early phase.

61:27

I think that's a more diffuse undertaking.

61:30

What we've done, starting with my predecessor

61:32

maybe 15 years ago,

61:33

is we started putting diverse,

61:35

spreading out our labs.

61:37

Scale's bad.

61:38

And I think our idea was 300 or 400 people, about right,

61:44

Allow for some deviation.

61:45

As in you think the— Put some outposts out there.

61:47

The act of invention has diseconomies of scale.

61:49

Yeah, so we started in San Diego.

61:52

We built a monoclonal antibody biotech hub there.

61:55

It's produced like a third of the medicines we've made

61:57

since we started.

61:58

Hugely successful.

61:59

There's 400 employees.

62:00

So it's like a biotech, but it has some benefits.

62:04

They don't have to spend any time with venture capitalists

62:06

or raising money or fussing over CapEx

62:09

and, you know, ups and downs in the markets.

62:12

Why is it good to be small?

62:13

Why is it good to have the 400-person center

62:15

in San Diego— It's interesting, you know?

62:16

And not the Indiana super center—

62:17

I don't know.

62:18

I think it's good to big on clinical trials

62:20

because you're doing global reach.

62:21

It's a scaled operation, manufacturing, distribution.

62:24

Discovery, I don't know.

62:26

Now, we have people look across,

62:29

and I think there is a benefit in being in a tribe,

62:33

but I think it's also good to have some independence.

62:36

There's a long list of pretty compelling inventions

62:40

that came out of Lilly

62:41

that were not sanctioned projects.

62:43

And so that tells you something,

62:44

that curiosity and sort of the scientific endeavor—

62:46

Weren't sanctioned in what way?

62:48

Meaning it had a budget

62:50

and had a number and a name and whatever and it was,

62:53

or pointed at, like, "Oh, here's a target.

62:56

Go put a team around that and come up with a medicine."

62:58

That does work,

62:59

but sometimes someone just says,

63:01

"By the way, I didn't tell you,

63:03

but I've been working on this thing over here

63:05

and it seems pretty interesting."

63:06

And then we fund it.

63:07

Have you guys formalized that, like, Google 20% time

63:09

where are some people are just doing curiosity or?

63:11

It depends on the area,

63:13

but we have this allowable variation idea where—

63:17

Is that the phrase, allowable variation?

63:19

No, that's my word.

63:21

But basically you just turn away and see what happens.

63:25

And we don't manage the budgets down to the nickel

63:28

at these sites.

63:29

And if you get good people,

63:30

it's like, "Let them do their thing,

63:32

let 'em cook,

63:33

and let's see what happens."

63:34

And that's certainly worked.

63:35

We built a big site here— The let them cook school

63:37

of pharma innovation.

63:37

Yeah.

63:38

Yeah, it's a thing.

63:39

I can see this as a book.

63:42

A lot of pharma innovation is iterative, right?

63:44

So the other problem is people quit too soon.

63:48

So back to GLP-1s, this story's been going,

63:51

we launched the first GLP-1 twice a day injection in 2006.

63:55

People say, "Oh, Dave, when did you know,

63:57

like, Zepbound would be huge?"

63:58

I'm like, "I don't know, 2016, 2017?"

64:01

It was a long time ago.

64:03

We've been on this story for a long time

64:04

and it was protein engineering

64:06

and making better molecules that could be dosed higher

64:08

that led us to get to more weight loss effects

64:11

and then harnessing two mechanisms.

64:12

So that's just, that's not like light bulb,

64:15

single scientist in a dark lab,

64:17

like, "I've got it."

64:19

It's teams just grinding on a theme.

64:21

And if we had directed that,

64:23

like, "Oh, make it dual acting.

64:24

It'll be better,"

64:25

we wouldn't have gotten the right answer.

64:27

This is all, like, your internal innovation essentially.

64:28

Yes, so that's running.

64:30

Where do the biotechs appear?

64:31

And why do we do this? One, it is productive for us

64:33

and I do think we've built a capability

64:35

to, frankly, make molecules with more drug-like properties.

64:40

So by the time you get to that expensive escalation

64:43

of clinical trials,

64:44

the drug's behaving like a drug.

64:46

Some of that we talked about earlier with AI

64:48

and other tools we can equip.

64:50

So these things tend to work, these things don't.

64:52

It's pretty empirical still.

64:53

We don't know all of biology.

64:55

Some of it's just knowhow

64:55

of the chemists and the scientists.

64:57

But I think when we buy biotechs,

65:00

often we love the target idea.

65:02

We love the novelty of what they did.

65:04

It's just rather imperfect.

65:06

It's an 80/20 they've done.

65:08

And we will often take that invention cycle back

65:11

and do a whole other invention loop to refine it further

65:14

so that it is what we call like a big pharma asset.

65:15

So what you're buying

65:18

is the proof that there's something here,

65:20

but not necessarily

65:20

the specific solution. Yeah, exactly.

65:22

And if they haven't disclosed it

65:23

and they've got a lead, that's very interesting.

65:25

But we actively cultivate

65:27

kind of a proximate satellite group of companies

65:31

that are doing this independent of us

65:32

but we have ownership stakes in.

65:34

And then, of course, we have a watch list,

65:37

ever-growing because of China,

65:39

of entities we don't have an interest in

65:42

but are doing interesting things

65:43

and we want to,

65:44

we have all their events mapped out

65:45

and we're watching pretty much

65:47

every clinical or preclinical readout,

65:49

every patent posting in the industry,

65:51

we have a way to monitor.

65:57

For most of its 150-year history,

65:59

Eli Lilly's relationship with patients

66:01

has been through pharmacies and other intermediaries,

66:03

but that's changing.

66:04

As Dave mentions, with LillyDirect,

66:06

patients can buy treatments, like Mounjaro and Zepbound,

66:09

directly from the company

66:10

and get them delivered right to their door.

66:12

And they're not alone,

66:14

at Stripe, we're seeing a new playbook emerge

66:15

where established businesses who used

66:17

to sell via complex distribution chains

66:20

are now building direct digital relationships

66:22

with their customers.

66:24

And with Stripe, that's much more likely to succeed.

66:27

It's happening across all industries,

66:29

not just in healthcare.

66:30

Media companies, like FOX Sports,

66:32

they used to reach viewers

66:33

only through traditional cable bundles,

66:35

but now they've built

66:36

a global direct-to-customer streaming platform on Stripe.

66:39

Or Ford, they're selling cars

66:40

and trucks online through Stripe,

66:42

and not just through dealerships.

66:44

Some companies, they're creating entirely new products

66:47

to take directly to their customers.

66:48

So Fender, the guitar company,

66:50

they created a tuition marketplace that has enabled millions

66:52

of guitar classes already.

66:54

Large enterprises are creating better direct offerings

66:56

than ever before with Stripe.

66:58

Learn more at stripe.com/enterprise.

67:04

So we just mentioned

67:05

we're in South San Francisco in the Bay Area.

67:07

The Bay Area, of course,

67:08

used to have a vibrant electronics manufacturing industry

67:11

and— Yep, it left.

67:12

Yeah, companies like—

67:14

There's still the APX sign.

67:15

Yeah, exactly. And, you know,

67:16

some of the old— Yes, but—

67:17

Fairchild. Exactly.

67:19

But you mention, you know, Cypress Semiconductor

67:21

and, you know, people don't really know

67:22

what you're talking about these days.

67:23

The biotech sector started here in the '70s, I guess.

67:26

Yeah, give or take. And is, exactly,

67:27

and is still today reasonably vibrant.

67:30

Although, to your point,

67:31

it's had a tough maybe couple of years.

67:34

The share of the global drug pipeline

67:36

that was Chinese 10 years ago

67:38

was I think in the small single digits.

67:39

Approaching zero. Yeah, exactly. Right.

67:41

And now I think it's high 20s,

67:43

approaching a third. A third.

67:44

It's 30%. Okay. It's amazing.

67:46

Now is in fact 30%.

67:47

Where does this go?

67:49

And is there a US biotech sector in 20 years?

67:54

Or like electronics manufacturing,

67:56

does the whole thing just go to China?

67:58

I wouldn't predict that outcome,

67:59

but I think we should ring the alarm bell right now.

68:03

Well, I mean, is it bad?

68:05

It's not great, I would say,

68:09

I think for two reasons. One— But if they can do it

68:12

better and faster and cheaper

68:13

and we get the drugs,

68:14

isn't that awesome?

68:15

That is good, especially if the last part's true.

68:18

But I think the economy around biopharma

68:22

I think has some unique properties

68:24

that should make us want to own it.

68:25

One is it is in the knowledge economy.

68:29

To me is sort of the pinnacle—

68:31

Paradigmatic knowledge economy.

68:32

It's the premier league of knowledge economy.

68:36

You guys fund and know people...

68:37

I mean, the diversity of skill sets needed to do it well

68:42

at the highest level of their game is extreme.

68:45

I don't think it exists,

68:46

maybe rocketry, maybe there's a few other things like this,

68:49

but it requires a lot of talent.

68:52

So it tells you how you're doing I think in a way.

68:55

Can you integrate these, can you train people,

68:58

attract them from abroad, like you folks,

68:59

or train them here

69:01

and put them together in a way that produces new value?

69:03

Okay, so there's a kind of shadow

69:05

passing over the country if biotech—

69:07

And it's rewarded.

69:09

I mean, these are well-paying jobs.

69:11

There's a big economic footprint that goes with that.

69:13

And increasingly we're putting manufacturing near it,

69:16

so it actually has a trickle down

69:17

that's pretty significant as well.

69:19

And then it invokes also security concerns.

69:25

And you can imagine if we had the COVID pandemic,

69:29

in that case, basically 80%

69:31

of the medicines and vaccines that worked

69:34

were produced in the United States.

69:35

China produced some of those things.

69:37

None of them really worked.

69:38

We didn't import them.

69:39

But imagine if that was flipped.

69:41

And we're in— I mean, the EU saw this

69:44

with all the battles, yeah. An extorted position.

69:45

Yeah, the EU had a huge controversy,

69:47

and they're friendly and we had open trading,

69:49

but they have had a reckoning as well.

69:53

And there's some things

69:53

you just want to have a national competency in.

69:55

So, anyway, I have a theory about the industry.

69:57

I think there are truly novel concepts

70:00

that require a little more time and work

70:03

and it is yet to be seen

70:06

whether China has perfected that

70:08

in a way where they can create their own local system.

70:11

What they've certainly shown now, though,

70:13

is the iterative derivative,

70:16

which is a big part of the substrate of the industry,

70:19

they are refining

70:20

and becoming experts in very, very quickly.

70:23

I think that's not all bad.

70:24

There'll be more competition.

70:26

You know, there's an effect in China

70:28

where their own sort of price competition

70:30

defeats their own industries,

70:32

and you're kind of seeing that in biotech as well,

70:34

the race to the bottom on pricing.

70:36

But I think we want a national competency here.

70:39

And I think this has been a hub.

70:40

Boston is still a big hub.

70:42

We want to keep those.

70:43

But there's this new phenomenon where,

70:46

my understanding, please correct me,

70:48

is that, you know, traditionally you develop a molecule,

70:50

you patent the molecule.

70:51

Now there's the growth of these clones

70:54

where you can have the molecule

70:55

be trivially different enough for patent purposes,

70:58

but still the same action

70:59

and there's a huge amount of that

71:01

coming out of the Chinese biotech sector.

71:03

Doesn't that— But I think also

71:05

some real, like, I mean

71:07

that seems real and good

71:08

and novel— Also real innovation.

71:09

That's an interesting one, yeah.

71:10

But don't the clones effectively erode the patent system

71:14

and, you know, we would think shortening

71:15

the patent life to 15 years would be bad, and/or 10 years.

71:19

And this is shortening the patent life effectively.

71:21

Yeah, I think that practice is what I'm talking about

71:23

with this sort of refine and replicate

71:26

and our own patent system forces this, right?

71:28

So we have a, in 2011, the US changed the patent system

71:31

to first to file versus first to invent.

71:34

You used to be able to invent and sit on your patent

71:36

and all you had to do is prove,

71:38

it was messy court cases 'cause your lab notebook said,

71:40

"Oh, it was October of 2017

71:42

and mine says 2018.

71:43

Well, which was what," right?

71:45

But now you rush to file.

71:47

And the government I think has 12 months

71:49

that they sit on that inspection

71:51

and then the patent, what is a patent?

71:54

It's a degree to publish your finding, right?

71:57

To make it a public good in return for that monopoly.

72:00

But if the monopoly is debased by 30 Chinese biotechs

72:06

who feed that patent into a computer,

72:08

the computer then can imagine chemical structures

72:11

that have one or two atom differences

72:13

that don't fit within the patent,

72:15

and then make that substance, test it, works just the same,

72:18

you've created basically a shadow generic industry

72:20

and undermined the patent system itself.

72:22

I don't think that's a great thing.

72:24

So was the shadow generic industry

72:26

basically launched by first to file

72:28

because we published the instruction manuals?

72:30

Yeah. I hadn't realized that.

72:31

And do you think, is it your view if you just switch back?

72:33

No, what I would do is,

72:36

if we want a sort of like an America-first patent system,

72:39

or Europe first,

72:41

we should do two things.

72:42

We should create a belt and suspenders so that,

72:45

some patents are tricky to write.

72:48

So there might've been an IP space that's been mined

72:51

and people are around the idea,

72:52

but you had an insight that actually unlocked the truth

72:57

and there's like a thin strip,

73:00

but you have to carefully navigate this concept

73:02

called prior art

73:03

and get that patent to stick.

73:05

People tend to constrain it more

73:07

and you leave room at the edges.

73:09

Should we make the basis a reward to investors,

73:13

the patent filer, the patent writer?

73:16

That's really the most valuable step in that case.

73:18

I don't think so.

73:19

So a belt and suspenders would be, say,

73:21

independent of a patent,

73:22

we'll give you 12 years

73:24

if you produce primary data on this product

73:26

all the way through phase III.

73:29

That's a $3 billion ticket.

73:30

These copycats aren't going to do it.

73:32

They're certainly not going to do it in US data.

73:36

And that'll be more or less constrained in markets

73:38

that don't care about that issue

73:40

and don't have this data exclusivity provision.

73:43

This already exists in biologics by the way,

73:44

so all we have to do is, in small molecules,

73:46

and this problem we're talking about

73:47

is mostly a small molecule problem.

73:49

The other thing we should do is say,

73:50

"If you are in a league of nations that really respect IP,

73:58

those nations will extend this confidentiality period

74:00

beyond the patent inspection period,

74:03

that society will get the recipe well in time

74:06

for a generic company to copy it later,

74:08

but why does it have to be 12 months?"

74:11

That's a super short time in drug development.

74:13

How about six years?

74:15

Then that product is well into the clinic,

74:17

the copycat nation can spin up in China,

74:21

but it's not going to make a difference.

74:22

So I think that those two solutions together

74:24

would be what I'd recommend.

74:26

And the electronics manufacturing industry went to China

74:30

for pretty straightforward reasons.

74:32

You know, it's—

74:33

Cost. Exactly.

74:35

It's very labor intensive

74:37

and I guess raw material intensive

74:39

and, you know, just lots of reasons,

74:40

it's cheaper in China.

74:41

But the software production industry has not.

74:43

That is still here.

74:45

To your point, biotech is an extremely knowledge

74:48

and tacit expertise intensive space.

74:53

Why is that one going to China?

74:55

Yeah, well, I'm not sure it's going,

74:58

that's why I say I'm not sure it's,

75:00

the story's over yet. Well, it's relevant.

75:00

We're not eclipsed,

75:02

but, you know, a significant share of it has gone to China.

75:04

I mean, China has a robust software industry.

75:07

We have a two internet world

75:11

and they have their,

75:12

I don't know how well Stripe does in China,

75:13

but I would guess not very well.

75:15

Well, not domestically.

75:17

Yeah, okay, well, or Adobe.

75:19

I'm on the board of that company

75:20

and I can tell you they have di minimis sales in China.

75:23

But a lot of usage.

75:25

Well, and there are tools domestically

75:26

that have been built around that

75:28

that have their own economy.

75:30

That could be a state that this is driving into

75:33

where there's sort of medicines that grow up in the world

75:36

where there's perhaps more transparency,

75:38

where the regulatory systems are more confidence instilling,

75:42

and we perhaps reform our patent system to protect that

75:46

and China has their own version,

75:47

and there's good reasons they would want to do that

75:49

because if we own all the medicines

75:51

and there is another crisis,

75:53

I'm sure they would be deeply uncomfortable.

75:54

In fact, they didn't even approve,

75:56

they had rights to the BioNTech-Pfizer vaccine

76:01

for almost the entirety of their pandemic.

76:03

They never approved it.

76:04

Why?

76:05

I think it was a national pride issue.

76:07

Didn't want to be beholden.

76:08

It was a German invention actually.

76:10

But, yeah, so, again, it intertwines with,

76:14

you know, health emergencies are social crises

76:17

that politically are difficult to navigate, as we saw,

76:20

and having that competency is important.

76:22

So I totally respect their desire to build this.

76:25

We have brilliant Chinese scientists in the world

76:28

and many of them work at our company

76:30

and were trained in the United States.

76:32

That's all good.

76:33

I just think we don't want it to move all offshore.

76:35

I don't know when exactly the generics industry,

76:38

like, really rose to be such a large share

76:42

of consumed pharmaceuticals today,

76:44

but I'm very curious about the quality control

76:47

and the attendant regulatory apparatus around it

76:50

where, I mean, as we've been discussing,

76:52

there's such scrupulous and stringency

76:55

around clinical trials for new molecules

76:58

and introductions and so forth.

77:00

My understanding is that for generics,

77:02

a lot of the external validation certification happens

77:06

at the manufacturing plant level,

77:08

not at the individual drug level.

77:09

And that for the individual drugs,

77:11

it is substantially a case of self-certification

77:15

and, you know, presentation of one's own data

77:17

as opposed to external audits.

77:19

And there have been many cases

77:21

of documented fraud and malfeasance here.

77:25

The largest generic manufacturer in India,

77:28

I forget its name,

77:29

paid a half a billion dollar fine in 2013 for—

77:31

Yeah, Cipla.

77:32

Yeah, for rampant fraud and falsification,

77:34

abuse of the biosimilarity analysis and so forth,

77:38

which obviously is bad,

77:40

but, like, the apparatus and the FDA regime is such

77:45

that there are very obvious incentives for that to happen.

77:49

And then I'm very struck by how anecdotally and online,

77:53

there are so many reports

77:54

of people switching from brand name medication

77:58

to generic medication,

78:00

finding them to be very different,

78:02

you know, subjectively and experientially,

78:05

switching back to the branded pharmaceutical,

78:09

and, you know, things going back to normal as it were.

78:12

And so there's some some kind of subjective version

78:14

of, you know, the generic is, in fact,

78:15

not, you know, directly substitutable.

78:18

And so I guess, I mean, I know nothing about this domain.

78:21

This is all just observed from afar.

78:22

I guess I'm curious for your thoughts here.

78:24

Like, does the generic industry actually work

78:27

as well as we think it does?

78:28

How much fraud is there in actuality?

78:30

You know, when your kids or family or friends or whatever

78:33

are taking a generic,

78:35

you know, do you advise them to exercise some caution?

78:38

Thoughts in this whole space?

78:39

I think on the whole,

78:40

the generic environment in the US,

78:42

which is the most developed

78:44

in the sense of percent of medicines consumed

78:47

and the cheapest in the OECD,

78:51

has been largely a positive outcome

78:53

because it's made effective medicines abundant

78:56

at very, very low cost.

78:57

When you say the generic industry in the US,

78:59

do you mean those manufactured in the US

79:00

or consumed in the US? There are no generics

79:01

manufactured in the US really.

79:03

So those that are licensed in the US and sold here.

79:06

That said, and I say that

79:08

because, you know, take an invention like statins

79:12

or HIV drugs or we invented Prozac,

79:16

still the standard of care in treating depression,

79:19

it's like three cents a day.

79:21

I don't know any product you can buy for three cents a day,

79:23

but, you know, that's an incredible value for the system.

79:28

And back to the return on investment thing,

79:30

somehow we have not articulated this very well,

79:33

but the fact that we spent money

79:34

in the '80s researching Prozac

79:36

and still today

79:37

there's tens of millions of people benefiting,

79:39

that's a public surplus

79:41

that should make us want more of those inventions.

79:43

But, anyway, digression.

79:45

So in the '80s also,

79:46

there was a change in the policy in the US

79:48

which was a trade to basically make it easier

79:52

for generics to enter the market after patent expiry

79:55

in exchange for less patent litigation.

79:59

So there was a structured path to litigation.

80:01

It wasn't just a free for all.

80:02

It used to be in the '70s, '60s,

80:04

the day you launched, you'd be in court,

80:07

and by nature, those cases are you have to defend all comers

80:11

and if one gets through, you lose.

80:12

So it's a very asymmetrical problem and it wasn't good.

80:16

So we traded that for certainty in a time window

80:20

and a structured path to patent litigation.

80:23

But the day after the last valid patent expired,

80:27

generic could enter freely

80:30

and could get on the market with a clearer bar,

80:35

a lower bar perhaps.

80:37

There's two deviations that can occur.

80:39

One is, it's the so-called 5% rule

80:42

where plus or minus 5% of the active ingredient

80:45

and some dosages in some people

80:47

are more sensitive than that

80:48

and I think some of those people have an effect.

80:50

Also, there's this,

80:52

particularly in a dry product, in a pill,

80:54

there's excipients, which are the other ingredients.

80:57

Most of what you're taking

80:58

is not actually the active ingredient.

81:00

Some of them are buffering compounds,

81:02

some of them affect absorption rate.

81:05

So those two things combined do lead to different effects.

81:08

And there is no requirement

81:10

for small molecule chemical medicine

81:13

to show proof of efficacy of any kind.

81:16

So you can do pretty simple laboratory experiments

81:20

and absorption experiments in a small number of people.

81:22

This is due to like PK

81:23

but not efficacy. Yeah, exactly.

81:25

And that is what they all do.

81:26

None of them do efficacy.

81:28

So that makes them cheap

81:29

and it makes them, plenty of them coming.

81:32

But it has this side effect.

81:34

I think it might be useful

81:36

to have a way to flag medicines

81:38

that before they go generic

81:39

have this known dosing sensitivity.

81:43

You know, again, back to the less binary regulatory,

81:47

you know, a little more judgment where there's a dial.

81:49

I think the manufacturing problems you mentioned are real.

81:52

In the quest for low cost, it all moved offshore.

81:55

These are basically chemical plants

81:57

and in the prior iteration of that technology and our EPA,

82:01

it became non-economic to make these medicines in the US

82:04

or Ireland for that matter.

82:06

There are some eastern European companies,

82:09

there's a big Israeli company,

82:11

there's several Indian companies,

82:13

and many Chinese companies that are in this business.

82:15

That's where these drugs come from.

82:17

I think that is not so stable either.

82:20

And we probably should pay a little bit more for generics.

82:23

You sometimes read about injectable generics in particular

82:26

that run short.

82:27

That's a more complicated manufacturing process,

82:30

so if you do it cheaply, you run into more problems.

82:33

We probably should pay a little premium for resilience.

82:36

Right now, that's not the situation.

82:42

So GLPs obviously were initially researched,

82:47

the initial R&D was done for diabetes.

82:49

Yes.

82:50

And then it was noticed during the clinical trials

82:53

that people were losing weight.

82:54

And so now I think the big societal discussion,

82:58

like Patrick and I were talking about,

82:59

"The Information" is a Silicon Valley tech publication

83:01

and they ran a survey about GLP-1s

83:03

and half of readers of "The Information" are on GLP-1s.

83:06

In this part of the country. Exactly.

83:08

As you can tell, it's not a normal region.

83:10

Anyway, so there's the weight loss—

83:11

But maybe in as much as Silicon Valley

83:13

is some kind of harbinger of things to come.

83:15

Could be, early adopters. Potentially.

83:16

So there's this big— Tech forward.

83:17

Weight loss discussion

83:18

and, you know, that's the,

83:19

Ozempic is obviously, you know, a different brand name

83:21

for a different drug,

83:21

but people are very familiar with it.

83:24

But now it seems like we are starting to figure out

83:27

there are all these other potential benefits of GLPs

83:32

that do not seem to be fully explained by the weight loss.

83:36

And so there's the cardiovascular benefits,

83:38

there's potential Alzheimer's links, there's fertility,

83:41

there are all these things

83:42

that aren't just, "You lost weight."

83:45

What do you think is going on there?

83:46

Explain.

83:47

Yes. So first of all,

83:48

it's different from what you just described as this accident

83:51

because actually we knew

83:52

and we were involved with the,

83:54

we launched the first GLP-1 in the world.

83:55

You're saying this is the triumph of rational design.

83:59

It's not totally rational,

84:00

but I can tell you that because the,

84:02

so GLP-1, let's go all the way back,

84:04

it's a super family of things we call incretins.

84:06

These are hormones that signal our brain

84:10

and other tissues from our gut.

84:12

We always think about our brain being in charge.

84:14

That's not how we work.

84:16

And it's back to this basic system of survival,

84:19

which is nutrition— John's very aware

84:21

of this.

84:21

Nutrition. It's a joint oversight.

84:23

When you eat a meal, which hopefully we'll do later,

84:26

our gut actually communicates with the rest of the body,

84:28

"Hey, food's on board.

84:30

You don't have to eat as much."

84:31

Maybe you get a satiation signal.

84:34

Your fat cells are told to absorb free fatty acids.

84:37

Your liver kicks into gear

84:38

to release glycogen and other things.

84:41

So all that process is,

84:42

insulin is released to absorb the nutrients,

84:45

is kicked off by incretins.

84:46

This was discovered in 1971 basically,

84:50

called the incretin effect.

84:51

It was a scientist who noticed

84:53

that if you feed someone an equivalent amount of pure sugar

84:57

versus stick it in their veins or arteries,

85:01

that their insulin levels, their metabolic processes,

85:05

rev up a lot faster.

85:07

Interesting. It's called the incretin effect.

85:09

So that the local process of ingestion through the gut

85:13

created this other thing.

85:14

That scientist and others then isolated GLP-1

85:17

and another one called GIP, actually isolated first.

85:20

GIP and GLP make up tirzepatide,

85:22

which is Zepbound and Mounjaro.

85:23

GLP makes up semaglutide, which is Ozempic,

85:26

and was also exenatide.

85:29

The problem with these hormones is our own versions

85:32

have a half-life of like five minutes.

85:34

So they don't make very good drugs.

85:36

If you take that protein and sequence it,

85:38

people did this,

85:40

you'd have to walk around with an infusion all day.

85:42

So the longer-lasting action was the invention.

85:45

Was the invention.

85:46

And the first one that was,

85:47

before we really knew

85:48

how to do protein engineering systematically,

85:50

which we can do now,

85:52

it was found in nature actually,

85:54

famously, in the saliva of a Gila monster.

85:58

So randomly some zoologist was testing

86:00

the interesting properties of Gila monsters and noticed,

86:03

and profiled all these proteins,

86:05

and one of them was a mimetic of human GLP-1.

86:07

And, you know, did a literature search and found that.

86:10

Another scientist found that paper

86:12

and said, "That's interesting.

86:13

Let's test that compound,"

86:14

a few different amino acids,

86:16

and sure enough, it lasted about four hours half-life.

86:19

So we can make it a twice a day injection.

86:22

We made that into a medicine for diabetes.

86:25

And on the cover of our annual report in 2006,

86:27

there's a woman who was one of the first patients

86:29

with a quote, says, "My diabetes is under control

86:31

and my friends say I'm losing a little weight."

86:34

That was 2006.

86:36

So this overnight phenomenon

86:37

of Ozempic and everything else, old story.

86:40

Why didn't we do it then?

86:41

Well, we needed to get the dosages higher.

86:44

And it turns out that this mechanism,

86:46

which is common for a lot of hormones,

86:48

has a threshold effect for efficacy.

86:52

You have to get above a certain level in your blood,

86:54

and certainly to lose weight and really suppress appetite,

86:56

have to get that number up,

86:58

but a peak-to-trough effect on side effects.

87:01

So the up-down part causes the nausea,

87:04

but the absolute level causes the effect.

87:07

So how do you separate those things?

87:08

You need a flat long-acting.

87:10

It wasn't just convenience.

87:12

So we made a once a week GLP-1 called dulaglutide.

87:15

We stuck the protein, the native sequence,

87:17

to the backbone of basically a monoclonal antibody

87:20

to extend its life.

87:22

Novo Nordisk did a similar thing.

87:23

That became semaglutide and Ozempic.

87:25

And then we put the original two hormones together,

87:28

GIP/GLP, in tirzepatide,

87:30

which is better than those in terms of weight loss

87:33

and A1C control and everything else.

87:35

And so with those tools, we're now exploring this terrain

87:38

of what is linked to this pathway.

87:41

I would say most of what we know and have proven

87:43

is actually right on the obesity target.

87:46

So if you think overweight has these untoward,

87:50

chronic overweight, untoward effects,

87:52

our ancestors weren't chronically overweight.

87:53

They were chronically starving.

87:55

So we didn't worry about this, but now we worry about it.

87:58

Which are diabetes, type II diabetes,

88:00

not the type I form of children,

88:03

cardiovascular health, atherosclerosis,

88:05

stroke, MI, peripheral artery disease,

88:09

kidney and liver diseases, fatty liver diseases.

88:13

These are all sort of right on that target.

88:15

Adjacent to that are other conditions

88:17

we think of more unrelated

88:19

but actually have a big,

88:20

not a perfect Venn diagram, but close enough.

88:23

One is like sleep apnea.

88:24

So like 70% of people with sleep apnea

88:28

actually have overweight or obesity.

88:30

Polycystic ovarian disease is a,

88:32

young women get this and they don't ovulate,

88:34

they can't have babies.

88:35

So that's a fertility problem.

88:37

So the circle widens.

88:40

I think the two,

88:41

and there are more of those

88:43

which are being studied and looked at.

88:44

The two interesting things

88:46

which are more incidental to the mechanism

88:48

but are definitely on the mechanism

88:50

are the brain things and the inflammation things.

88:53

So if you look at people's blood values

88:56

for cholesterol or glucose,

88:58

over the course of three to six, eight months,

89:01

on the medicine,

89:02

they fall pretty straight line with weight.

89:05

But inflammation markers drop precipitously early.

89:09

There's a marker called CRP, C-reactive protein,

89:12

which is a marker for heart attack risk.

89:14

In weeks, that starts to drop, really like 60%-70%.

89:19

Why is that happening?

89:20

It's dislocated from the drug effect.

89:22

But probably the stress of effectively overeating,

89:27

not by our modern definition

89:28

but by our ancestral definition,

89:30

is causing inflammation

89:32

and reducing that by having more fasting basically,

89:36

lower calorie levels,

89:39

reduces inflammation.

89:40

We have a study reading out toward the end of this year

89:41

in chronic knee pain.

89:43

It's going to work.

89:45

And that's a weird thing is,

89:47

"Well, wait a minute, GLP-1, chronic,"

89:48

but if you follow that logic train,

89:50

it actually makes good sense.

89:52

Also inflammation causing the chronic knee pain.

89:54

Inflammation plus,

89:55

and we'll measure the inflammation in the joint,

89:57

plus there's a mechanical loading with being overweight.

90:00

If you carry around a backpack of 40 pounds extra every day,

90:03

your knees will hurt more.

90:04

So, sorry— But then the brain ones,

90:05

sorry, yeah, go ahead. Well, I was just going to,

90:06

so you're just saying

90:07

that being over-sated causes inflammation,

90:11

which then causes

90:12

all these ostensibly unrelated downstream issues.

90:17

Yeah, and you see this in chronic inflammatory diseases.

90:19

So think of, well, the signature one is a skin disease

90:22

called hidradenitis suppurativa.

90:25

A terrible name.

90:26

But people get basically boils,

90:29

and it's almost completely correlated

90:31

with excess body weight.

90:33

And we have very expensive inflammatory drugs

90:36

that have fancy targets

90:37

and are monoclonal antibodies you inject

90:40

and they cost $4,000 a month

90:42

or you can just lose weight.

90:43

And so people are using Zepbound our drug in this

90:46

and they don't have this condition anymore.

90:48

Another one which has high correlation

90:50

is psoriasis actually.

90:52

So we're doing a study

90:53

with our psoriasis drug Taltz and Zepbound.

90:55

That will read out this fall

90:57

and I'm certain will show a boost in efficacy

91:00

with the weight loss.

91:01

And that is not because of the weight loss per se.

91:04

It's the inflammatory effects.

91:05

So it's pretty interesting.

91:07

And there's a lot of these adult diseases

91:08

that are inflammatory in their root.

91:12

Of course, we'll study RI.

91:13

We have studies going in Crohn's and colitis as well.

91:15

So the brain stuff.

91:17

So clearly these drugs go to the brain

91:20

and they signal the brain.

91:21

I think the scientists say the major mechanism of that

91:25

is actually not in the brain,

91:26

but there's a part of your brain stem

91:28

exposed to the blood system, like your ganglion root,

91:31

and it is detecting these hormones on purpose,

91:35

which are satiety,

91:36

but the signal being communicated to your nerve cells

91:39

isn't as pristine as, like, "Stop eating pure sugar,"

91:42

which is what GLP-1 should be saying,

91:44

or GIP, which is more of a lipid mechanism.

91:47

It's just saying, "You are satiated."

91:49

That signal gets translated into downregulating dopamine

91:54

and the desire for dopamine.

91:56

And so like cigarette smoking drops

91:58

precipitously. effects.

91:59

Yeah, right.

92:00

And opioid use disorder will test,

92:02

alcohol drops precipitously. Shopping, everything.

92:04

Yeah, your cheeky pint.

92:06

It'd have to be a zero alcohol pint.

92:10

Shopping, gambling.

92:11

These things have been observed anecdotally.

92:13

These studies are being spun up and worked on.

92:15

The category of brain,

92:17

which may be related to this axis

92:19

or there's another theory of, which is sort of,

92:21

I know people out here like to do podcasts about,

92:24

"Hey, I take microdoses of Zepbound

92:27

and I feel like I can code longer," or whatever, right?

92:31

Back to your pieces of experimental hacking your body.

92:35

There is a—

92:36

I'm sure there are people in Silicon Valley

92:37

experimenting abundantly with this.

92:38

There is a theory of this

92:40

that, actually, the glucose lowering mechanism,

92:42

and your brain only eats glucose,

92:44

it doesn't eat any other substance,

92:46

it's unique tissue that way,

92:48

of having ketonic, kind of low glucose chronically

92:54

actually improves brain acuity.

92:57

And so people are probably experiencing this.

92:59

They might be lean already

93:00

and taking a GLP-1 and getting leaner,

93:02

but they're actually,

93:04

they feel their brain functioning in a sharper way.

93:07

There's an interesting study that Novo Nordisk is doing

93:09

with their oral form of semaglutide

93:11

that'll read out pretty soon

93:13

in patients who have early dementia.

93:16

That may work and it may work for the same reason.

93:19

It may also work because you reduce strokes,

93:21

which is back to the cardiovascular axis.

93:24

But, yeah, I think we've stumbled upon here

93:27

kind of a broad footprint, a broad impact zone,

93:31

of what these types of medicines can do.

93:34

And there's many more coming.

93:35

So neurodegenerative disease, Crohn's disease,

93:38

psoriasis, cardiovascular disease.

93:40

Joint disease. Joint disease, exactly.

93:41

All the diseases.

93:43

What fraction of the population,

93:46

let's say the population over 35,

93:48

will be on a GLP-1 in 15 years?

93:53

Well, today in the US,

93:54

we probably have 10 million people, maybe 12,

93:57

if we include the compounded market,

94:00

the non-approved drugs. I was going to ask about that.

94:05

That's the official company line.

94:06

Exactly. Well, yeah.

94:08

But it's really a fraction of the adult population,

94:10

and even if you just take obesity,

94:12

it should be a hundred million.

94:14

We have a long, long way to go.

94:15

And I think we talked

94:16

at the beginning of the conversation about coverage.

94:17

That's, of course, both a real cost burden on people

94:21

but also kind of an endorsement thing.

94:24

And physicians are busy

94:25

and don't have time to write all the forms

94:27

to get it covered.

94:28

So, I mean, the popularity of the direct channel

94:31

where people with some means,

94:32

I mean, $500 a month is a big ask.

94:34

It's a car payment.

94:35

But a fair swath of the US can afford that.

94:39

Actually, the number one prescribed form

94:42

of these medications is Zepbound self-buy.

94:45

We sell more than that than our insured business.

94:47

Wow. New patient starts,

94:49

and more than all of Wegovy.

94:50

That's very interesting. Yeah.

94:52

So that's why I was,

94:53

the concept of like, "Okay, for preventative,

94:55

maybe it should be on us.

94:57

And how do we just make that cost effective and easier?"

95:01

And certainly there's a cost of your time

95:03

and shopping online and having a telehealth appointment

95:06

is much more convenient.

95:07

So the number has to go way up.

95:10

The oral project I mentioned is a key part of that

95:12

because we've literally already made billions of doses

95:16

and we are capacity constrained in some sense

95:18

on the injectable systems.

95:20

Unfortunately, there's not a good learning curve left.

95:24

We've sort of built the scaled plants.

95:26

We just have to build more of them.

95:28

We've built six or seven of these mega plants

95:30

that produce hundreds of millions of these injection systems

95:35

and we're only treating 10 or 12 million Americans,

95:38

maybe 20, 30 globally.

95:40

So to get to half a billion people globally,

95:43

that's not the path. The orals have to work.

95:44

We can't keep stamping out these.

95:46

It'll take too long.

95:46

The orals have to work, they have to be approved.

95:49

They're not going to be as good

95:50

as these multi-acting injectable hormones,

95:53

but we can probably stratify people.

95:54

If you need to lose a lot of weight, okay, start there.

95:56

And maintenance with the oral is going to be a key segment.

95:59

I would guess by the time we go generic,

96:02

it will be a large proportion of adults.

96:05

Statins got to 40 million people branded.

96:08

It's a little more than that now.

96:09

Has to be north of that.

96:10

It's interesting that all the growth in statins happened

96:12

even while it was branded.

96:14

You know, you'd expect a big bump after it went generic.

96:16

Well, you asked about consumer advertising

96:18

and I think actually,

96:20

people hate the commercial part of our business.

96:22

I have to admit, like, sometimes I dislike it.

96:25

I never watch TV except when I'm traveling

96:27

and I'll flip on CNBC in the morning while I'm getting ready

96:30

or especially on the West Coast

96:31

'cause I'm up at like 6 or 5:30

96:33

and I'm like, "Are you kidding me?

96:34

Like, how many ads are we running, and everyone else?"

96:38

And often it's the same drug class like this.

96:41

This cannot be productive.

96:43

I have to say, 70% of our spend now is not on linear TV.

96:47

So mostly advertising is more served up

96:49

and in your search sequence

96:51

and increasingly we're interested

96:53

in, like, generative AI optimization.

96:57

But still you do it. Why do you do it?

97:00

Because it works.

97:01

Like, it's still a productive spend.

97:03

But also promotion to physicians,

97:05

which consumers don't see,

97:06

is a big part of what we do.

97:08

And we do studies and we disseminate them

97:10

and we run education programs.

97:12

Mostly if left to their own,

97:14

and there's been studies on this

97:15

of medical inventions that are not promoted.

97:17

Yeah, they won't actually be adopted.

97:19

It's about a 16-year path to full adoption.

97:22

With the medicine promoted, it's half that.

97:25

We have an internal goal to halve that again,

97:27

to get to four years to full, whatever it is, get to it

97:31

on a global scale.

97:32

I think it's ambitious but serves a purpose.

97:33

LLMs presumably help here.

97:35

Could be, yeah.

97:36

If we can get in the,

97:37

if we can get through the problem

97:40

of convoluting the facts.

97:41

Yeah, you need to have education seminars

97:43

for the LLMs. For the LLMs, yeah.

97:44

If they weren't so trained on Reddit,

97:46

it might be a little better.

97:48

Let's train them on the New England Journal of Medicine.

97:49

Well, okay, you've mentioned Reddit.

97:51

And you just mentioned the microdosing of tirzepatide

97:55

in Silicon Valley.

97:57

Yeah.

97:58

Not recommending, not indicated.

97:59

Understood. To be clear.

98:00

This is not a promotional setting.

98:01

Do not ask your physician.

98:03

Exactly.

98:04

But my understanding

98:06

is the avant-garde Silicon Valley denizens,

98:08

you know, the frontier is really in Chinese peptides.

98:13

Yeah, frightening.

98:13

So here we're getting into the compounding.

98:15

So, of course, there's probably always been

98:18

a segment of society

98:19

that was comfortable using unapproved things.

98:24

We have a large supplement industry in this country

98:26

that has some proximity to this MAHA thing, by the way.

98:32

Most supplements have no evidence

98:33

that they're going to help you.

98:35

I take a multivitamin,

98:37

but I really don't believe in anything else.

98:40

And I think if you're eating correctly,

98:43

you should be getting better nutrition through your food

98:46

than through supplements anyway.

98:47

And it's embedded in the price at least.

98:50

I mean, you may have to buy more expensive food.

98:52

But that same tranche or the edge of that is gone to this.

98:56

What is a Chinese peptide?

98:57

It's an unapproved medicine that's never been tested in man

99:01

and is made in a Chinese lab.

99:02

It might be what you say.

99:04

This is basically the same source

99:06

for the tirzepatide compounded that people get.

99:10

People buy that from things

99:12

that look like legitimate companies,

99:14

some are publicly traded even,

99:16

that formulate them and are violating our patent.

99:19

And maybe under FDA supervision or not these plants,

99:23

most not.

99:24

I know of one that's been inspected.

99:26

It had a nasty, what we call 483

99:28

with lots of inspection findings.

99:31

I certainly wouldn't do that,

99:32

but, of course, I run a company that does this legitimately.

99:35

My problem with those companies is less about trying to,

99:39

I like the fact that people could shortcut

99:41

the pain in the butt of the healthcare system and go direct

99:45

and we see the phenomena

99:46

of what the internet's done to commerce

99:47

could apply to health.

99:49

I think that's net a good thing.

99:50

What I don't like is they're stealing my IP.

99:52

Partly people got in this business,

99:55

the rule that guides this,

99:57

actually they technically should not be doing, some do.

100:00

The big ones don't.

100:01

They say, "Oh, we're not following that rule.

100:02

We're following a different rule, which is customization."

100:05

All these patients who need tirzepatide,

100:07

even though you can buy six different dosage forms,

100:11

they need a dose in between these six,

100:13

or, oh, the efficacy is boosted by vitamin XYZ.

100:18

By the way, we recently sent to the FDA

100:20

studies of these vitamin combinations

100:22

that show they actually augment the peptide.

100:25

So they're making a new drug never approved.

100:28

Not a good idea.

100:29

And then you have the folks you're talking about

100:31

who are served by an industry

100:34

started when I think steroids became a big deal

100:37

and the bodybuilding craze.

100:39

They're all based in like Long Beach these places.

100:43

And it's like Peptides USA,

100:45

which is the opposite of what it is, right?

100:47

It's Chinese peptides.

100:49

And they'll sell things to you

100:50

that say, "Not for human use."

100:51

Literally, that's how they protect themselves legally.

100:54

And you're injecting,

100:55

you're putting saline in

100:56

and you're putting this white powder in your body

100:58

that says, "Not for human use."

100:59

Really a terrible idea.

101:01

I know some people find success with it.

101:02

At some point through that process,

101:04

you would suggest there are several clues

101:06

as to how ill-advised it is.

101:07

Yeah, and it's not going to end well.

101:09

And there are people who've had chronic kidney failure

101:11

and permanent liver damage.

101:13

And I wouldn't do it.

101:16

The difference between that

101:17

and today buying a real thing for $500

101:19

seems like a relatively large risk

101:22

for the cost savings we're achieving.

101:23

And I'm telling you today,

101:24

we're going to bring these prices down,

101:27

either through your insurance coverage,

101:28

which is expanding every day,

101:29

or just through competition, for sure.

101:31

And your direct stuff.

101:32

I mean, we've talked about it once or twice.

101:33

You're here in South San Francisco,

101:35

the headquarters of not only,

101:37

or, you know, the place of Genentech,

101:39

but also payments innovation.

101:40

And so you— Yes, here we are.

101:42

We're working together on the Eli Direct stuff.

101:45

Maybe you can talk a bit about that.

101:46

Yeah, I mean, talk about accidental experiments.

101:49

So this came out, back to the insulin story,

101:52

the person who was running our US business,

101:54

commercial business directly, retired.

101:56

And I didn't have a suitable candidate internally.

101:58

So I thought it'd be a good idea

101:59

to go back to that job I used to do

102:00

and be the CEO at the same time.

102:02

The team— Oh, this is very inspiring.

102:03

The team in the US

102:05

didn't find this inspiring or a good idea,

102:08

but I was, you know, kind of the business was changing

102:11

and the rise of the consumer,

102:15

communication on digital channels.

102:17

We were pretty old school at that time

102:18

and I wanted to modernize it.

102:20

And so I dug in and one of the ideas that came out of that

102:22

was, "Hey, why don't we stand up our own pharmacy

102:25

and sell directly to patients?"

102:27

And then people were like,

102:28

"Well, first of all, the existing pharmacies,

102:30

and there's only like three of them,

102:31

will hate us.

102:33

And so that seems like a bad idea.

102:35

And secondly, we know nothing about running a pharmacy

102:37

so we're going to make mistakes and hurt people."

102:40

So we kind of parked it.

102:42

A few months later, though, we were in this process

102:46

I described in long form earlier,

102:47

but in short form of, like, deescalating this insulin bubble

102:52

and getting to sort of true pricing in the market.

102:54

And one of the fights we were having

102:56

was with a large PBM company

102:59

that also owns a pharmacy chain.

103:01

And we were worried that they actually,

103:04

a different pharmacy chain actually threatened

103:05

not to carry our low-price insulin

103:07

'cause they couldn't make enough money on it.

103:09

So I just looked at him

103:11

and said, "This is what this was for,

103:12

this idea that's been on the shelf.

103:14

We cannot be beholden to this.

103:15

We have to have a route to market ourselves,"

103:18

which we had not had

103:19

since the company was founded as a pharmacy,

103:22

actually a freestanding pharmacy before any regulation.

103:25

So it was scary,

103:26

but we cobbled it together with partners

103:28

and now we do more of it ourselves.

103:30

And the first idea was, like, make sure people

103:32

who need insulin to survive

103:33

can get it at the lowest price.

103:35

We sold a little bit, but not much.

103:37

Then we launched our migraine medicine,

103:39

which was having trouble getting insurance coverage,

103:40

sold a little bit more.

103:41

Then we launched Zepbound

103:43

and we said, "Ah, this feels like the killer app

103:45

for a direct-to-patient experience

103:47

because the diagnosis step is dead easy."

103:49

Everybody knows,

103:50

everyone knows the biomarker tool in their bathroom.

103:53

It's called the scale.

103:54

They can know if the drug's working,

103:56

and we can offer telehealth post-pandemic at scale,

103:59

it was out there, a third party,

104:01

to advise patients if that was the right choice

104:03

or if the Novo product was the right choice or nothing.

104:06

And so we put that together

104:07

and, boom, this thing really grew pretty quickly.

104:10

Today, we'll annualize,

104:13

you know, in the billions of dollars.

104:15

I think it's the largest prescription platform online

104:20

in terms of revenue.

104:21

We run it on Stripe I think.

104:22

And going north from here.

104:24

And it's an interesting example

104:25

of how across so many different sectors

104:28

and, you know, across every company scale and stage,

104:31

there is this interesting way

104:36

in which all these ostensibly different models

104:38

and different businesses are discovering—

104:40

They leap, right? They leap across.

104:42

Well, they're discovering the value

104:43

of having a direct relationship with the end customer.

104:46

And, of course, I'm on the board of Adobe,

104:47

a software company,

104:48

which is, this is now in the final stage of evolution

104:52

in the software industry,

104:53

but I found it fascinating when I first arrived

104:55

that 90% of the revenue was off a website that they ran.

104:59

I thought that was, "What?

105:01

This is a great business."

105:02

A very low-cost business.

105:04

Very low-cost route to market, global.

105:06

We're very in favor of selling stuff on websites.

105:08

Yeah, exactly. I'm sure you are.

105:09

You had this insight even before for me.

105:11

And so, yeah, you know, that leap is happening.

105:14

Now, healthcare has been a hard problem for tech, I think,

105:17

which is interesting,

105:18

because you have all this bricks and mortar mess.

105:21

You have a lot of state level insurance regulation.

105:23

You'd think FinTech would've gone after this a lot sooner

105:26

'cause it's 20% of the financial economy in the country.

105:28

Well, I think this podcast makes clear

105:30

that there are nuances to the sector.

105:32

Exactly.

105:33

I guess so, yeah.

105:34

But, you know, I think people with longer money

105:37

are starting to do it.

105:39

We actually ourselves just moved our PBM

105:42

from a traditional one

105:43

to this sort of new tech, fintech-y PBM

105:47

and we're switching all our lives

105:48

and we want more transparency, better data reporting,

105:51

and the interoperability problem that is why PBMs rose,

105:54

which was that you had a card,

105:56

like a physical card

105:57

that had your insurance number on it in 1992

105:59

and you went into a pharmacy in Phoenix

106:01

versus one in LA

106:02

and you couldn't get your prescription filled,

106:04

they solved that problem with old tech.

106:07

That's a pretty easy problem

106:08

to solve these days with technology.

106:10

But what they built on the back of that

106:12

was a system of negotiating and capture, rent taking,

106:17

that's not so popular anymore

106:19

and we can disintermediate them easily.

106:22

We've been having this conversation for quite some time

106:25

and we haven't asked you—

106:26

With one beer.

106:28

Well, we can rectify that,

106:30

but we haven't asked you maybe one of the first questions

106:34

that we ought to have asked you,

106:35

which is Eli Lilly is the largest pharma company

106:38

in the world.

106:40

Why?

106:41

Well, in simple terms,

106:42

we are kind of a rare situation right now

106:47

in that our growth rate is high

106:50

and our profitability is expanding

106:52

and we are in an early cycle of this invention.

106:56

I think Wall Street believes—

106:57

This being? GLP-1s,

106:59

which is driving probably 80%

107:00

of the economic value of the company.

107:02

Our market cap is about— You think Eli Lilly

107:04

is a GLP-1 company

107:06

with a sidecar— Sidecar.

107:09

Of some other of some other stuff?

107:11

Yeah, that's probably trading like other,

107:12

okay, so in our sector today,

107:14

let's pick a company like Bristol Myers or Pfizer.

107:17

These are big companies

107:18

with revenues not so different from ours

107:21

and we compete with them in these other spaces.

107:23

Their market cap's between $100-$200 billion.

107:26

We're trading about $800 billion,

107:28

and that difference is the GLP-1 phenomena.

107:32

I think Wall Street also believes

107:33

that our R&D productivity has been higher.

107:37

So every dollar we put through the income statement for R&D

107:40

or through an acquisition,

107:41

we get a little bit of a premium, a management premium on.

107:45

I think most of the sector is treated the opposite way,

107:48

which is that that's actually probably going

107:49

to destroy value in some way.

107:53

And I think the other thing that's out there

107:57

is this belief that perhaps,

107:59

for those that are really long our stock,

108:01

our belief that perhaps this cycle could be different,

108:05

this cycle starting with GLP-1s,

108:07

but that you could create,

108:09

back to the route to market and the consumer,

108:11

much more of a self-pay branded business

108:15

that has staying power beyond—

108:18

Franchise value. The patent cycle.

108:19

Franchise value. Thank you.

108:21

And I think so far, the evidence is pointing that way.

108:24

Have we fully evolved to a mature version of that? No.

108:27

Have we created like an ecosystem around ourselves

108:30

like Apple has done?

108:31

No, no.

108:31

Those are all opportunities for us,

108:33

but you can kind of see them.

108:35

And self-care is an innate desire,

108:37

and I don't think the payment system's

108:39

going to fully cover all this,

108:41

but a lot of people are willing to pay

108:42

and it's not just the US.

108:43

It's a global phenomenon.

108:45

You said GLPs are one of the biggest drivers

108:47

of the business.

108:48

Eli Lilly's growing at about 30% right now revenues?

108:52

40% year-to-date. Oh, wow.

108:53

We'll have earnings on,

108:54

yeah, actually here's a fun fact.

108:56

There's three scaled large cap companies

108:59

that have a rule of 80.

109:02

Can you name them?

109:05

Stripe's doing pretty well, but—

109:06

NVIDIA must be—

109:08

NVIDIA is the highest.

109:09

I think they're over 90.

109:11

Margin plus growth.

109:13

CoreWeave?

109:14

I think that's,

109:15

considering you're talking the CEO of Eli Lilly, please.

109:18

So top hundred market small caps out there.

109:20

Okay, okay, yeah, yeah, yeah.

109:22

So it's based quite close to where we're sitting.

109:25

Genentech? Broadcom.

109:27

Of course. Yeah, of course.

109:29

So the hardware guys and AI are killing it.

109:31

But I think what's interesting to me,

109:32

they're trading at multiples above ours,

109:35

there's a belief that their cycle

109:36

is somehow longer than ours.

109:38

And I think tirzepatide's US patent is late '30s,

109:42

orforglipron, the oral, beyond that.

109:44

So, yeah, that's my pitch to investors.

109:47

But we're in that club as well.

109:50

Will we stay there forever?

109:50

Obviously no,

109:51

but, you know, I think that's one of the reasons

109:54

we're worth more. Well, I was going to ask

109:55

some questions about that.

109:56

So first off, Novo is growing in the teens.

109:58

For two companies with GLP offerings that are working,

110:01

why are those growth rates so different?

110:03

We're taking most of the growth in the market.

110:06

Okay, so just

110:07

your product's working better. It's a share.

110:08

Right now in the US, across all forms of GLP-1,

110:12

on new patient capture,

110:13

we're basically 70%-75% right now.

110:17

So almost three to one.

110:20

And then if you, it's a high carryover business.

110:23

I think we're 60/40 on the total.

110:26

And so we're just getting most of the growth.

110:29

What would you guess Eli Lilly's P/E is?

110:32

Forward P/E?

110:34

I was using trailing, but. Most of the time, yeah.

110:37

15?

110:38

50. 5-0. Oh my god.

110:41

So what I was going to ask is,

110:44

you know, we're talking here about—

110:45

The sector's like 12.

110:46

So, yeah. No, exactly.

110:47

Yeah, you're correct.

110:48

Like very close.

110:50

It was a very good guess.

110:51

I was thinking high end of the sector.

110:53

Your priors were good

110:54

because that is correct for the rest.

110:55

But where I was going with this

110:56

is if you were to listen to this podcast,

110:59

I think you maybe come away thinking,

111:00

"Wow, pharma is hard.

111:02

Like, good god." You know, there's so many things

111:04

and, you know, things roll off patent

111:05

and we have the Chinese competitors and things like that.

111:07

So what is it that investors have confidence in?

111:11

Well, I think the track record of success.

111:13

We've been on a growth curve for 12 years or so.

111:16

It's certainly gone a little more hyperbolic lately.

111:19

But I think that builds confidence.

111:22

I would hope some management piece.

111:25

But also, you know, the ability

111:27

to predict where to move.

111:32

And I think if you say, "Okay, what's your recipe?"

111:34

It's an R&D business.

111:37

Everything else is around the edges.

111:38

So you have to create something better for people

111:41

that improves their health.

111:42

If you can do that, you're going to win.

111:44

Policy, this and that, the commercial strategies,

111:46

that's the 20.

111:47

The 80 is this.

111:48

And I think we do three things better than others.

111:51

One we talked about already, which is cycle time.

111:53

It's a basic concept,

111:54

but if you can make software faster than someone else,

111:57

you're going to win.

111:58

And the same in the drug business.

112:00

The second is prediction of where to tack the investment

112:05

and allocating a meaningful part

112:08

to ideas that may not be obvious today,

112:11

but actually are big problems without markets.

112:15

And we're drawn to those.

112:17

That is the third box—

112:18

As in without preexisting markets.

112:20

Yeah, I mean, there's illnesses,

112:22

but they're not medicines.

112:24

And I think a lot of companies don't work that way.

112:27

They look at, "Okay, where's our payment?

112:28

Where can I recoup my investment?"

112:30

Versus where is there a problem?

112:33

And maybe our situation

112:34

allows us to— Jensen Huang at NVIDIA

112:35

talks about how he loves $0 markets

112:38

and you're describing some

112:39

of the same things. Exactly.

112:40

Blue ocean things that are,

112:42

you know, there's no limit to human disease.

112:43

And actually the longer we help people live,

112:45

the more diseased they'll be.

112:47

So in a way, it's alike AI in that way

112:49

where it's like AI begets more AI.

112:52

It's just this growing machine.

112:54

And then I think discipline of the allocation

112:57

between the types of R&D that are extending the franchise,

113:02

these moonshots we just talked about

113:03

that could really actually create a new GLP-1-like category.

113:08

You know, we're doing this study now

113:09

that I think will be quite interesting

113:10

that is going to potentially show

113:12

you can slow Alzheimer's before it starts.

113:14

That's the kind of thing that could be a mega market.

113:18

And those have to not just help a lot of people,

113:20

but they have to save a lot of money for healthcare systems

113:23

in order to generate, I think, shared value.

113:26

And then you have to do the discipline

113:28

around the edges of, you know, the next clinical trial

113:31

for a cancer drug that's already working.

113:33

I think being multimodal in that

113:36

and really kind of balancing your bets

113:38

has been a key for our success.

113:40

Capital allocation I guess in a sense.

113:42

When people are debating drug pricing,

113:46

and they debate it a lot,

113:48

obviously the argument made

113:51

by people in the pharma industry,

113:53

which to be clear, I think both of us believe

113:56

has a lot of legitimacy,

113:57

is, "Well, if the returns aren't favorable,

114:00

we're not going to pursue the investments."

114:02

You'll never know if it was too expensive.

114:04

Exactly. Yeah.

114:05

Since society wants more drugs and not fewer drugs

114:07

and there are many diseases that have not been cured,

114:10

et cetera, et cetera.

114:11

And we've, of course, discussed these dynamics

114:13

extensively here just now.

114:15

In as much as GLP-1s represent

114:17

this enormous advancement and improvement

114:21

in Eli Lilly's just fundamental financials,

114:24

I mean, it's economically equivalent

114:27

to a 2x, 3x, 4x increase

114:30

in the realized drug price

114:32

of every drug across the board,

114:36

does that mean that people should now expect Eli Lilly

114:39

to be far more able to fund broad-based drug R&D

114:43

than it was in the past,

114:44

such that their estimate

114:45

for the prospective drug development

114:48

and, you know, bounties of drug discovery

114:50

over the next 10, 20, 30 years should be much larger

114:54

than the pre GLP-1 world?

114:57

I think so.

114:58

Although, we have to prove we can.

115:00

So we're going to try.

115:02

I have a belief that if you're not generating,

115:05

to generate double digit growth in the sector,

115:07

you need to invest at 20%-25% of sales in R&D.

115:10

That's sort of a positive return R&D stack.

115:14

And we're doing that. And you plan to hold

115:16

that ratio as revenue. Yeah, and this year,

115:18

we'll sell 60-some-odd billion.

115:21

So that's how you get to the 14 billion,

115:23

and next year, that'll grow by double digits,

115:26

and so we should try. But do you think,

115:28

if revenue goes to 120, you know—

115:30

I would try to spend 20% of that,

115:32

which which would then approximate the NIH.

115:35

And I think that's a frightening thing

115:37

because, well, how many ideas are out there?

115:40

So I think, of course, we should do more

115:42

of what we're good at.

115:43

We should be bounded by our own capabilities,

115:47

and we don't know everything about every disease,

115:49

we don't know everything about every modality,

115:51

but for the diseases we know the modalities,

115:52

we can fund more

115:54

and pursue a healthy portion of these bigger bets

115:58

on zero-value markets.

116:01

We can expand the franchise.

116:02

We can do the incremental things we have to do at scale,

116:05

and do them earlier actually.

116:06

I think that's quite an important thing.

116:09

Often we do serial clinical trials,

116:11

and by the end of the product lifestyle,

116:13

you get the final indication.

116:14

We're trying to stack them all into the beginning.

116:16

So that's expensive, but we're in a position to do that.

116:18

It's not risky actually.

116:20

So you're saying anyone who's on this,

116:21

you know, who's teetering on the brink

116:24

of purchasing a GLP-1,

116:26

especially in a self-pay mode or something like that,

116:28

and they worry maybe it's self-indulgent to do so,

116:31

you know, they should just go to the gym

116:32

or, you know, exercise willpower

116:34

and so forth. They're paying for medicine

116:35

that's going to help someone else.

116:35

You're saying that the purchase of this GLP-1

116:38

is also a kind of subsidy— Yeah, I mean,

116:39

back to the pricing. For cancer R&D.

116:41

And just to add on the R&D,

116:42

the other thing we're doing at some scale

116:43

is actually trying to create a ecosystem

116:46

around us of invention

116:49

that we can aid in a real way,

116:50

not just own part of it.

116:52

We have lots of deployed corporate venture.

116:54

But we've built these things called Catalyze360

116:58

or the Gateway Labs here in South San Francisco actually

117:01

where we host scale-ups, not startups.

117:03

And by host, I mean we offer our services.

117:06

So rather than hire some consultant

117:09

who retired five years ago

117:10

to help you with a particular problem,

117:12

we'll give you someone working on it right now.

117:14

And so it's sort of a loosely coupled model

117:17

without buying them.

117:19

Often the entrepreneurs leave,

117:21

we cultivate them and then maybe buy them if they're good.

117:24

You have to apply to get in.

117:25

So it's a competitive process.

117:27

We have I think seven or eight of these now

117:29

around the country

117:29

and even two in China and building one in London.

117:33

And we'll create a virtual version of this.

117:35

And that TuneLab tool, that AI tool I talked about earlier

117:38

is embedded in that as well.

117:39

So that's another way we can spend money in R&D

117:41

with other people

117:43

and kind of use other brains to develop what we're doing.

117:47

But I have to caveat,

117:49

this may not work actually, right?

117:51

There could be a frontier in what's possible

117:55

and we found it

117:56

and beyond that it's just waste.

117:59

I don't rule that out,

118:00

and I think it's an important caveat.

118:02

We'll know those signals in the next couple years

118:04

'cause our scale is getting to be bigger

118:06

than anyone's ever done.

118:07

Most of those experiments that have been run ended badly.

118:10

People mostly bought other companies at too high a price

118:14

and then the drug didn't work out.

118:16

We're not doing that.

118:17

But, you know, it'll be interesting to see.

118:20

And then, you know, if we quit,

118:22

we'll turn into like an Apple.

118:24

We'll just start buying back massive amounts of shares

118:26

and return cash to shareholders who invested

118:28

to create this surplus.

118:30

But it's important what you're saying about people buying

118:33

is that a quarter of every dollar you spend

118:36

is going to a research lab or a clinical trial

118:40

for a medicine you might not need

118:41

or for someone you don't know.

118:43

But that's the system by which we create new medicines,

118:46

and we'll try to use that wisely.

118:48

I don't take that responsibility lightly.

118:50

That's someone's money.

118:51

But maybe they'll have Alzheimer's someday

118:54

and we'll have a solution for that,

118:55

or maybe someone they know.

118:56

But that's the virtuous circle we try to drive.

119:00

Is it meaningful to talk about what fraction of R&D

119:02

is towards specific treatments?

119:04

Is, like, focused vertical R&D

119:07

versus I presume you do a lot of horizontal R&D.

119:09

Yeah, platforms.

119:10

Yeah, exactly, platforms.

119:11

Because presumably it's even harder

119:13

to reason out the platforms and the payoffs there.

119:14

Well, there you need some scale.

119:16

There's a lot of platform companies

119:18

that get funded that are biotech.

119:19

Yeah, we have them in San Francisco.

119:20

And they are usually exploring a new platform

119:24

that's quite helpful.

119:25

That's important work they do.

119:26

And often we'll partner with them early

119:28

and try to develop that capability ourselves.

119:32

Basically, in our business,

119:34

there's two kinds of questions on early phase R&D.

119:37

One of them is this, is there a new platform

119:39

that can unlock targets we already know about

119:41

in new ways or in better ways

119:43

that create a whole field of drugs?

119:45

If you think of Genentech,

119:47

like, that was a company that exploded

119:49

based on monoclonal antibody technology

119:50

by tricking cells to make a human antibody

119:53

that solved disease.

119:55

30-year run of spectacular new medicines.

119:58

Or Gilead Sciences nearby,

120:00

which really started on this idea of virology

120:02

and new virology chemistry and small molecules.

120:05

So we want to be there at the early stages

120:08

because it is like a catching a wave thing.

120:11

If you're late, you miss it all.

120:13

And so that's a kind of investing we do

120:14

and that's a more scaled project.

120:17

And then the other kind is, like, picking targets

120:20

and looking in the broad space of biologic discovery

120:24

and say, "Okay, of the thousand things uncovered this year,

120:27

these 15 we think could be highly relevant

120:31

and we're going to put a team around those."

120:33

This isn't the Skunk Works kind of allowable deviation

120:37

or whatever I said earlier.

120:38

But it's a purposeful thing to say, "Let's drug hunt here.

120:42

Let's use the tools we have and assault those targets

120:45

with multiple ones of those tools

120:47

and see if we can get a drug out of it."

120:48

And sometimes we've actually come out

120:49

with like a small molecule and an antibody

120:53

and an siRNA.

120:53

Like we talked about Lp earlier.

120:55

That was the case there.

120:57

We discarded the antibody,

120:58

there is one that's been developed,

121:00

and we went after the small molecule and the siRNA.

121:02

They're both in phase III.

121:04

And so that was a case of very purposeful find a target,

121:07

attack the target, get a medicine to market.

121:10

So it's both.

121:12

And we need to hedge it that way I think.

121:15

And then, of course, we watch the outside

121:16

and sometimes we miss those two signals

121:19

and we end up buying companies later in their cycle

121:21

and saying, "Hey, we can add value through clinical trials

121:23

or manufacturing scale or something else."

121:26

Last question.

121:28

Eli Lilly is more than a hundred years old and—

121:31

150 in May. Oh, wow.

121:32

Okay, so coming up on your 150th birthday.

121:35

And I noticed that often

121:39

very tenured, successful companies

121:42

are quite serious about, and good at,

121:45

internal succession planning.

121:47

I think about, you know, Royal Dutch Shell

121:48

or, you know, companies like that,

121:50

and Eli Lilly.

121:51

You joined in what year?

121:53

1996.

121:54

Right, you joined in 1996.

121:55

Not as a hired CEO.

121:57

No, I was a BD, M&A.

121:59

Exactly. New hire.

122:00

And you were rotated across, you know, the business.

122:03

You ran China, you ran the US business.

122:04

Development. Exactly.

122:06

All these kind of roles.

122:07

What do you think Stripe, Silicon Valley companies,

122:10

should learn from Eli Lilly

122:12

and, you know, companies like Eli Lilly,

122:14

but that's where you have experience,

122:16

about talent planning and talent development?

122:18

Yeah, fabulous question.

122:19

I do notice differences,

122:21

at least on the board I'm on and observing other companies.

122:25

Some of that might be just the clock speed of the industry

122:27

and the technology

122:29

and some of it might be the newness of companies,

122:31

because if you haven't really seen the cycles play out,

122:35

hard to kind of see the value.

122:37

You got a problem, solve it,

122:39

you know, work on the next thing.

122:40

But probably even in your company,

122:42

which has been around long enough now,

122:43

I'm sure you have people

122:44

who are, you know, single-digit hires,

122:47

you know, first few people,

122:48

who've really been excellent

122:50

and what they're doing now

122:51

is nothing like what they started doing

122:53

and you should examine, like, what are those, why?

122:56

Was it the experience path they took?

122:57

Was it innate traits they have?

122:59

Combination of those things?

123:01

You know, we've had 150 years of that

123:04

and I'm the 11th CEO of the company.

123:08

That's one less than popes in that period of time.

123:12

So it is a special honor actually,

123:15

and it's not a lifetime appointment.

123:17

I can be fired any day.

123:19

But the first four were family members

123:21

and then we've had a lot of long-running successful

123:24

and only one external.

123:26

Really? Yeah.

123:27

And I think that's part of the success of the company

123:32

is that in scaled companies,

123:33

and we've scaled for a while,

123:35

you know, not one person cannot possibly

123:38

really lead the whole thing.

123:40

You have to know the role you have to play

123:42

and you have to have others around you that can do it.

123:45

By creating that environment,

123:46

giving up some of that,

123:48

you actually grow people

123:50

and you grow people in a special way.

123:53

A way that they know how to operate

123:55

in the unspoken operating system called culture.

123:58

And so they're more effective more quickly in new roles.

124:01

And they just know the domain, right?

124:03

'Cause there's so much to know.

124:04

They know the domain.

124:05

They also know the human domain

124:07

of how to solve problems without committees.

124:10

And, like, one of my things now as we grow so fast

124:13

is, like, keep headcount flat.

124:15

And that's makes me very unpopular

124:19

'cause people are like, "What?

124:20

Like, how do I get this work done?"

124:22

We are growing headcount in manufacturing.

124:23

That's a unit operation business.

124:25

Are you growing in R&D as you grow the spend?

124:27

Slightly but,

124:28

so we're growing R&D high teens, low 20s.

124:32

We're growing headcount in R&D single digits.

124:34

So where does the money go?

124:36

So the money goes to projects.

124:38

Yeah, and salary.

124:40

Trials and tribulations?

124:41

I believe in paying people well.

124:41

Yeah, so there's salary growth,

124:43

but clinical trials, new equipment, new laboratories.

124:47

Supercomputers from NVIDIA, that's expensive.

124:50

So we're really trying to keep that goodness

124:53

that can come from having most of the succession internal.

124:57

What I noticed when I took over, though,

125:00

was maybe that took over too much.

125:02

There is a balance.

125:03

I have tried to bring in at the leadership level

125:06

and other ranks, compete jobs externally,

125:09

and bring in outside voices that are the minority voice

125:13

and have to have those innate traits

125:16

and kind of a culture fit that can work,

125:19

but it stimulates you in ways that sometimes you're like,

125:21

"Yeah, that felt a little uncomfortable

125:24

'cause they came at it in a different way

125:25

or said it in a way that doesn't connect

125:28

with how we normally,

125:29

but actually they're making a good point."

125:31

So that's the blend we've tried to find.

125:34

And I look at my career

125:36

and probably four or five times I was put in a job

125:38

I had no business being in,

125:40

but somebody thought I could learn it

125:42

and that the output of that

125:43

would be good performance at the end, not at the beginning,

125:46

and then a better long-term thing for the company.

125:49

I'm so grateful for that

125:50

because that's like ultimate risk taking on people

125:53

and I would not be here without those successive jobs

125:56

where I was like, I never would've gotten them

125:57

if I applied externally,

125:59

but the company gave them to me.

126:00

And as a CEO, you have to do a lot of things

126:03

that are very horizontal

126:05

and I touch things that I had no experience in,

126:08

but I learned by graciously reading

126:11

and doing and solving real problems

126:13

that has made me more successful in this job.

126:16

A lot of companies say they're long-term oriented,

126:17

but I feel like this is a particular example

126:19

of revealed preference.

126:21

Yeah.

126:22

David, thank you. Awesome conversation.

126:23

Thanks for the beer. Yeah, great.

126:24

Thank you very much. Yeah.

Interactive Summary

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Eli Lilly's CEO discusses the company's significant growth, driven largely by GLP-1 drugs like Zepbound and Mounjaro. He highlights Lilly's innovative approach, including direct-to-consumer sales and a focus on R&D, particularly in areas like AI for drug discovery. The conversation touches on the challenges and complexities of the pharmaceutical industry, from clinical trial enrollment and costs to pricing strategies and the evolving landscape of drug development. He also shares insights into Lilly's long history, its culture of talent development, and the company's commitment to addressing unmet medical needs.

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