just gone through life telling myself

that I just have a bad memory we can

turn this into a little master class go

ahead so the three keys to a better

memory are Jim quick in the house they

globally recognize leader in memory

improvement training your brain to work

better if you want to learn faster you

want to retain that information you are

in for an absolute treat Google Virgin

Nike why are they coming to you they're

struggling with distraction memory loss

it's affecting their performance their

productivity our mind controls all the

treasures of our life yet it's not user

friendly the reason I'm so passionate

about it is because I grew up with a

broken brain

I was five years old and I had a

traumatic brain injury I didn't

understand things like everybody else I

was being teased pretty bad a teacher

pointed to me and said leave this kid

alone that's the boy with the broken

brain that was the darkest time of my

life and in that moment I learned my

mission to build better brighter brains

memory retention is getting worse and

worse we live in an age where the amount

of information is doubling at dizzying

speed the higher Reliance of technology

to store information that you would

normally have to store in your brain

means that not everybody is exercising

those parts keep her memory sharp the

other dip in cognitive performance often

when people retire they mentally retire

the body is not too far behind there's a

study done on these nuns they're living

90 and above and because they were

learning all the time it had a year to

their life surprises a lot of people

because they have this thinking that

their intelligence is fixed the truth is

there's no such thing as good or bad

memory there's a trained memory and

there's an untrained memory I'm gonna

give everybody right now the 10 keys and

this is how real transformation happens

the boy with a broken brain that's what

his teachers called him after Jim had a

tragic accident at a young age that left

him with a permanent brain injury and he

believed it he lived it he embodied that

identity he believed he was broken and

then because of a chance experience

which we can all choose to have right

now that limiting belief was unlocked

and he realized that the stories we tell

ourselves about ourselves about who we

are and what we're capable of achieving

and what we're capable of doing are

exactly that

stories I've spent decades telling

myself that I have a bad memory so much

so that at 30 years old it's just part

of my identity and after this

conversation I realized

I'm wrong if a man like Jim the boy with

a broken brain can go from that poor

memory low potential self-doubt to being

a memory expert and becoming Limitless

then that says something about who any

of us can become if you want to learn

faster if you want to become more

persuasive better in business work

creativity podcasting whatever it is you

do then knowing how to retain important

information might just be the key to

becoming Limitless that you've been

looking for Google Nike they all use gym

to improve their team's memory and brain

power and today he'll be coaching you

for free

[Music]

Jim before we started recording you used

a curious word you said mission

yeah

what is your mission what is the mission

you're on and why is that mission

important to you but also to the world

our team is small and people but we're

big in purpose our mission is to build

better brighter brains no brain left

behind

I feel like we live in the Millennium of

the Mind where our mind controls so much

in our lives our relationships our

health our careers our schooling and uh

yet our mind it doesn't come with an

owner's manual and it's not user

friendly

uh yet it's our number one wealth

building asset like nobody listening is

paid it's not like it was 100 years ago

where it's your brute strength today

it's your brain strength it's not like

it's your muscle power today it's your

mind power and I do believe the faster

you learn the faster you can earn

because knowledge today's not only Power

knowledge is profit and I don't just

mean Financial that's kind of obvious

but it's all the treasures of our life

and um the reason I'm so passionate

about it is I grew up with a traumatic

brain injury as a when I was a child and

uh and I just things didn't work for me

like everybody else and through those

struggles you know I developed some

strengths over the years and and I

always thought it was interesting that

there's no class on focus on

concentration on on recall right and so

I I put the schoolwork aside because I

wasn't getting gains there anyway and I

start really focusing on this learning

how to learn

and so I put my focus in those areas

start studying a little bit about adult

learning theory I got introduced to uh

mnemonics which is you know memory

techniques

um speed reading the Art and Science of

reading for better comprehension

understanding and about two months into

it a light switch like flipped on and I

just started to understand things in

school for the first time

and it was so pronounced that I felt two

emotions I felt like

this is awesome because with my grades

improving my life improved and I started

it started to affect my identity and how

I saw myself and how other people saw me

but other the other emotion I felt if

I'm honest was anger

I I was so upset that I spent my entire

childhood struggling every single day

unsure about myself doubting myself and

there were simple things that

I could have learned that would have

made my life a lot easier

and I realized that in school

it's not how smart you are

it's how are you smart it's not how

smart you are how smart your significant

other is your kids are your teammates

it's how are they smart

and and I do believe that that we have

this if knowledge is power then learning

is our superpower it's the superpower we

all have

and so from there

I couldn't help but help other people

and I'm kind of agnostic how it happens

whether it's our books or podcasts or

YouTube or courses but I want to have a

positive impact on people's brains

as it relates to memory I think I've

just gone through life telling myself

that I just have a bad memory you know

I'm the type of person that forgets

names instantaneously

um and I've just I've just come to

believe that that's just me right and I

I've almost resigned to that so I I'll

be honest I don't think I really try

that hard anymore because I just think

my type of brain is the type of brain

that can't retain

most information especially if I don't

consider it to be important information

am I bullshitting myself

you are it's complete BS

um belief systems if you want to if you

want to give it a label BS belief

systems I believe our brains are just

incredible super computer and our

self-talk our thoughts our beliefs are

the program it will run so if you tell

yourself I'm not good at remembering

people's name you will not remember the

name and next person you meet because

you program your supercomputer not to

and it's more than anecdotal I really do

believe people at events will see me do

these demonstrations they're surprised

to hear that grope is learning

difficulties and put in special

education but before I go on stage

people invariably in the lobby pull me

aside and the whisper to me when no

one's listening Jim I'm so glad you're

here I have a horrible memory I'm

getting way too old I'm not smart enough

and I always say stop if you fight for

your limitations you get to keep them

if you fight for your limits they're

they're yours if people truly understood

how powerful our mind is

they wouldn't say or think something

they didn't want to be true and that's

not to say you you have one negative

thought it ruins your life any more than

eating that one donut will ruin your

life but you ate those donuts every

single day consistency will compound you

know and it'll change the the direction

or the destination

I have to zoom in there so four years

old

were you 44 years old when you had a

brain injury uh yeah if I was five years

old in public school

um Elementary School I was Kindergarten

here in the states had an accident where

I lost my balance and I went head first

into the radiator uh separating the

window in me

there's a lot of blood and there I was I

was rushed to the hospital where I

really showed up though was my parents

said where I was very as a child very

energized very like the most kids very

playful very curious

um very excited I became very shut down

my processing issues they said I didn't

understand things like everybody else

teachers would repeat themselves over

and over again

and later on when I was nine years old I

remember I was being teased pretty bad

for slowing down the class

and a teacher came to my defense but she

pointed to me from the whole class and

said leave this kid alone that's the boy

with the broken brain and that that

really became my identity you know I she

was sincere like but she you know like

all like she was trying to help but

that's all I remembered was like oh I

didn't know I had the broken brain and

so that became my explanatory schema for

everything every single time I did badly

in school which was daily I did barely

on a test or report or I would say I

have the broken brain or if I wasn't

picked for sports which was all the time

I was just this little kid I would say

oh because I have the broken brain and

that label became my limit

you know it's um you know I do believe

that we have to be solely responsible

you know for our lives you know so I

don't want to say that was a victim but

you know we are shaped by our

environment by our experiences by our

external and uh and that was the that

was very that was something that I

really struggled with you started the

um quick learning in 2001 when you're 28

years old and if you think about the

clients you have there I mean I read

about a lot of them Google Virgin Nike

Etc they clients of yours yeah

at the very heart of it the core of it

why why are they coming to you what is

the benefit the why is you call it yeah

that people are seeking

I think people tend to come to us

because

they are they're struggling with

distraction with memory loss with uh

overload

right in anxiety from information

anxiety they're drowning information I

think people who come to me realize that

their ability to learn and translate

that learning into action is an

incredible competitive Advantage you

know in a world where there's lots of

distraction there's lots of overload

there's lots of technology that will

make our life easier but it also in some

ways while it's convenient could also

[ __ ] us in a way that we're not using

our mental faculties as much as just

like uh you know my shirt here says use

it right it's like use it or lose it

it's like our body if I put my arm in a

sling for a year it wouldn't grow

stronger it wouldn't even stay the same

it would atrophy and the high Reliance

on technology like using your phone as

an external memory storage they call

digital dementia it's a new term in

healthcare digital dementia is the

higher Reliance of technology to store

information that you would normally have

to store in your in your brain but now

that you don't have to do it not

everybody is exercising those parts of

our brain to keep our memory sharp is

there science that shows we have to

exercise our brain

you know the two biggest uh two dips

cognitively in terms of cognitive

performance in people's life cycle

usually happens when people graduate

school

because somehow they associate education

along with learning they think they're

traditional education is over so they're

learning is they're not learning right

and that could be an unconscious belief

but the other dip in cognitive

performance is usually when people

retire

often when people retire out of their

career their job sometimes they mentally

retire and it's interesting that Once

the mind kind of retires the body is not

too far behind there's a study done

on these nuns I was a longevity study

called Aging with Grace great a great

title they're living 80 90 and above and

they wanted to find out what was uh what

was the cause of their longevity and

they said half of it was their emotional

Faith or gratitude the other half they

were lifelong learners

and because they were learning all the

time on the daily it added years to our

life but also life to their years it

made the cup the cover of a Time

Magazine but I I do really do believe

that you know that we have to keep our

minds active as much as we have to keep

our and keep our bodies active there's a

lot of

talk and

um there is a narrative that says when

people

retire

they die there's like a a long-held

thing where there's a seems to be a

startling correlation between when

someone retires and then them passing

away soon after there's also quite an

interesting correlation between elderly

couples and when one of them passes away

the other one often passes away

suspiciously soon after yeah

do you think that's linked what you're

saying that cognitive sort of

stimulation is Central to our

physiological longevity yeah I mean this

the study aging with Grace you know what

would be would be evidence that you want

to keep your mind active you know till

the day you you die at every age or

stage right that you could actually

Stave off brain aging challenges much

like you know an atrophy of the mind if

you will just like you would keep your

body active I mean I think most people

would have the same understanding if

they stop moving their body you know

over you know at the retirement years

then um you know it lead to probably

unfavorable results

it's the evolutionary reason for that

you know could you take could you have a

hypothesis as to why from an

evolutionary perspective yeah the body

would decide to you know the um everyone

we talk about a mind-body connection we

hear we hear that a lot you know so the

primary reason you have a brain is to

control your movement that's the number

one reason mammals have brains is to

control movement and it's not just a

one-way connection that it's um

that as

yes your brain controls your movement

but actually moving actually stimulates

different parts of your brain

um

before I do this podcast I do exercise

yes very much so and even and develop I

had a we had our firstborn recently a

few months ago you know so crawling you

know as you look at the study of of

brain development that cross lateral is

very important even we do that in our

events when we do our our brain

conferences and such we get everybody

standing up and doing these uh the in

this area science called educational

Kinesiology

popularized by brain gym where you have

you take one knee as you're standing and

lift it and touch it with the opposite

hand and you go back and forth it's

things that are crossing the midline

forces left and right brain

communication so you have left brain and

your right brain and separated by that

is a bridging station called a corpus

callosum and by doing these exercises it

increases communication between left and

right brain and this is an

oversimplification left brain is if

someone's left brain they're they

they're said to be more logical right

how do we know how do we know if

someone's left brain left brain or right

brain yeah how do we know yeah we have

we have a couple Assessments in

Limitless but you can find it online you

know free assessments for brain

dominance left and right brain and in

there we have multiple intelligence

theory a study at a research out of

Harvard University by Howard Gardner

says that there's not in the U.S in a

lot of westernized societies they tend

to emphasize two kinds of intelligences

verbal linguistic and mathematical here

in the states we have the SATs right

it's just verbal you know reading

comprehension and mathematical

Howard Gardner says they're actually not

limited to two intelligences and so

they're more and each one can be

developed and so for example kinesthetic

intelligence you know great your great

choreographers great dancers athletes

um interpersonal intelligence people who

have this innate talent that could to

relate to people on connect uh visual

spatial intelligence people who are

incredible graphic artists Architects

right musical intelligence it just goes

on so um there are these other

assessments and I really the reason why

I put so many of this in Limitless in

our podcast and we created our own

assessment uh recently this year we

haven't talked about it we're just

launching it now called cognitive types

and these are I use animals as a

metaphor because I think so much of us

for happiness for me has always been

having the Curiosity to know yourself

right that's why you go to therapy or

you journal or you meditate or you you

know you read about that inter intra

personal intelligence self to self as

opposed to interpersonal self to others

but once you have the Curiosity to know

yourself

Having the courage to be yourself is a

different game too because so many

people mitigated you know like their

expression of who they are because of

looking bad or how people would perceive

them and so on but this cognitive type

and I'll go back to answer your question

we've found in delineate I pulled from

you know Myers-Briggs and multiple

intelligence theory introvert extrovert

ambivert uh lateral thinking styles to

realize that they're about four buckets

of cognitive types and I used animals to

as a metaphor to represent them so this

full cognitive types and it what's the

acronym sorry her code c-o-d-e c-o-d-e

so what does the C stand for so very

briefly the C and as you're listening

this you could see which one kind of

hand raised for yourself even take a

snapshot of this and post you know which

one you think you are or will we have an

assessment online also as well that's

free the C is cheetah and these are your

your intuitives and you might know you

might have someone on your team or your

family member that are cheetahs they're

fast acting they're just always moving

they they they thrive in fast-paced

environments right Sophie I reckon

that's my assistant Sophie maybe me as

well Jack what do you think do you think

I'm a cheater

fast acting thriving fast-paced

environments does that sound like me

you think so okay the uh and the O is

the is the owl and you might know people

the hours often link to logic uh

critical thinking they love data uh

facts formulas figures right they they

lean into that information sounds like

Grace Miller on our team

Charles we have a data scientist in our

team as well very nice yeah

Michael as well yeah okay lean into

information so that's the owl the D is

are your dolphins and your dolphins are

your creative Visionaries

uh these people love problem solving

they love to be creative expression uh

create a pattern recognition

right they they see patterns that maybe

a lot of people don't see as as easily

or naturally dolphin so they're the

creatives amongst us yes and I think a

lot of the future belongs to the

creatives you know the creators if you

will you're thinking about AI aren't you

yeah that's an interesting conversation

also as well and finally the E are your

elephants and your elephants I chose

them because uh

I use them as representative symbol for

like empathy uh they love collaboration

tribes right working team environment so

we we created these models because you

know yourself right even even in the

Matrix when when he's going to see the

Oracle and the sign right above in the

kitchen was and you know know thyself

and then we could be ourselves but one

the more you know about yourself and

then you have a way of filtering the

world and then not being judgmental of

yourself or even others is just how

people are organized you know some

people are just right-handed or they're

left-handed right they have certain

preferences and so these are it can help

you inform you based on like yourself if

you're if you know like you thrive in

certain environments and then we give

you know in the report careers that you

would excel in and this is kind of

obvious right if somebody's creative

certain career paths what if you're a

couple of these things yeah so we have

when you go through it there's a primary

and there's a secondary you know and so

the these are usually I mean very very

few people because we have all the back

end stats we have you know is is

completely even 25 and so on but we

usually have a place where if I ask

everybody to write their name on a piece

of paper you could do that but if I ask

you to switch hands and un below it

write your first and last name below

that that second time is gonna feel it's

gonna take longer

it's gonna feel awkward and the quality

is probably not going to be as good as

the first one

and have you ever been in a situation

where you're learning something and it's

a subject you're you're interested in

but for some reason you're just not

getting it because you're just not

connecting with the instructor

it's kind of like the way that they

prefer to teach is different than the

way you prefer to learn and it's like

you're two ships in a night and you're

passing each other and there's no

there's no connection yeah that's there

and so it feels like you're learning

with the opposite hand so what happens

it takes longer the quality is not as

good it feels a little weird and

uncomfortable so I feel like when you

know what your strengths are you can

lean into it and then further refine it

and we get people suggestions if they

want to improve areas that they're not

as strong in to be able to boost that

but this is weighted right because

because you named a couple of those

there and I thought you know I'm

probably a cheater I've got a little bit

of a elephant in me as well no pun

intended and I you know I like to think

I can be a dolphin once in a while so

yeah

they can express each other in different

contexts also as well you know and it's

it's nice to have uh a level of

cognitive flexibility you know and

because that increases your learning

agility it's one of the things that we

teach in Limitless is uh as six thinking

hats it's uh created by Edward de Bono

and it's this idea that if you are

facing a decision or difficulty or a

dilemma in your life one of the reasons

why we can't always think our way out of

something is because we see something

from a set point of view and what six

thinking hats does it gives you

permission to step out of yourself and

try on another lens meaning imagine this

table here has six color hats right yeah

and I want everybody to think about

who's listening or watching this right

now a decision you need to make or

difficulty doesn't have to be like life

and death but it's just something that

you know that where to live I'm thinking

about that's perfect where to live and

then you have these hats so the first

hat is the white hat I'm in no specific

order so imagine you're reaching out and

you're putting on the the white hat okay

right and the white hat and I'll give

you a mnemonic because I'm the memory

guide to help you remember what each one

symbolizes the white hat imagine a white

scientist's lab coat like a white lab

coat that's data that's information

that's facts right so now you can only

look at the situation or this decision

tree through the ACT Through The Eyes of

logic okay sorry all right I'm doing

that now so me and my partner are

actually looking for someone to live at

the moment and we're we've been looking

it was really about which area to live

in in London or maybe we'll live in

Portugal or maybe Dubai so we're kind of

trying to figure that out okay so I've

got my white hat on and my lab coat and

I can only think about logic surprise

I'm thinking about is it a good time to

buy what's the graph saying

I'm thinking about renting versus buying

commute and travel and amenities that

are thought yeah that would be all the

factual and then so you could take off

the white hat and now look for the red

hat

so you grab the red hat you put it on

and the red hat is symbolizes heart is

emotions so this is where you're going

more with your gut you're feeling you're

putting logic aside and just like what

what feels right for you her family

lives in Portugal so that's the first

thing that came to mind when you said

about feelings of being close to family

yeah absolutely and this is this is good

I hope everyone's doing this also so you

take off the red hat and you could put

on let's say the the black hat

and the black hat think of a judge's

robe and the judge's robe this is where

you get a little bit you could be

judgmental you could look at the the

risk or the or the uh The Devil's

Advocate you could look at the the other

side you know in terms of what could go

wrong you know like you might hate

living there you know you know the

places we're considering we've never

lived in before so what if we buy a

place and then we immediately don't like

it maybe we should stay where we are not

by anywhere

maybe interesting the housing market

will collapse and it'll be such a bad

investment that will will regret it so

you're shining a spotlight so the idea

here is that the information is out

there but where are we choosing to put a

spotlight and acknowledge and be aware

of so you could take off the Black Cat

and we're doing this abbreviated right

and then uh look for like the Yellow Hat

you put on the yellow hat and the yellow

is like the sun and that's like optimism

and this is like all the things opposite

of the the black hat going wrong what

could go right like the upside and even

you know and even all those things are

just named we'll figure it out yeah

we'll figure it out if we live there we

can always move somewhere else and

um we'll make it work and

Dubai's lovely it's hot yeah so is

Portugal

nice and those are four hats and the

last two

take off the yellow hat and find their

green hat and so you put on the green

hat and the green is possibility it's

like New Growth if you look at the

plants that are green imagine new new

foliage new new growth and these are

like maybe thinking outside the box like

maybe it's not I go to you know I go to

this job or this job maybe it's I go

back to school or maybe it's something

I'm not entertaining

so that's possibility

so that would be in the context of me

moving house what is that that's yeah

the possibility of so if it was like

between this and this it could be like

a choice three or Choice four or third

option so maybe we'll try America or

we'll try another place to live in the

world or

um

maybe we'll just Airbnb in all these

places and we can live in all of them

yeah okay so that would be green and

then finally the last hat so it could be

done in any order but the blue hat is

always you end with so put on the blue

hat and the blue imagine the sky

overlooking everything it's kind of like

the uh the manager Hut it listens to all

the conversations with all the other

color hats and then it helps you make a

decision because it informs because

here's the thing you can only make

decisions based on what's in your

conscious awareness and so many people

live with a certain hat on like 24 7.

they are just that logical facts prove

it to me and they see through a certain

lens but if they're not you know looking

at the emotional context or other

possibilities or with the downside of

you know Branson's very good at that

right he's very good at looking at

everyone looks at him as very very risky

you know like you know do all these

crazy things but he's you know you have

conversations with him he looks at like

from the blackout look in terms of risk

management right and and many gaining

the downside and so like but if you just

looked at everything through the Yellow

Hat investing optimistic you think

everything's in the Bitcoin everything's

going to be good and you go on that and

you're ignoring the other points of view

and so this allows you to have more

information and so hopefully with that

more information you can make a more a

wiser Choice with something and that's

kind of you literally recommend people

in chapter 15 of this book to buy

multi-colored hats this is

um if you wanted to be able to do that

we could do this we do this with our

team where we'll go through with our

team and say either one of two things as

a team building exercise or like we're

facing this you know initiative we're

launching a new book or we're doing this

whatever uh like a social media

challenge or whatever and we'll have

people like everyone put on the same

color hat metaphorically like literally

physically go like this and put it as if

you know so they get their body into it

also and we're all looking at it through

the same point of view or we'll assign

different hats for different people and

we'll have this big kind of you know

court case and conversation and now the

rule is you have to talk as if you're

from that you know point of view and

that allows us to get outside of

ourselves it's similar to Innovation

where there's a there's a book called

the structure of Scientific Revolution

it's not not really fun read but the the

essence of it is a lot of innovation uh

and progress comes from people outside

of that industry because it takes

somebody from the outside to have a

different lens or hat to that didn't

have the same learned helplessness and

taught the same limitations of how

things should have been done so maybe an

Elon outside saying well if we're gonna

make a car today with today's technology

how would we go about doing that instead

of doing just incremental improvements

on you know what they have existing

right and I think you ask a new question

and you get a new answer and part of

these you know 60 000 thoughts we have a

lot of them are informal questions but

all those questions getting a shining a

light we have something called a

reticular activating system which we

talk about a lot that the brain

primarily is a deletion device deletion

deletion is where we're trying to keep

information out yeah like because if we

let everything in overload yeah of

course that would be that way and you'd

be stressed right and so we're primarily

but what we let in we have part of our

nervous system called the RAS that

determines this is important to us so if

you're going around in the city and

somebody shouts out your name you're

going to turn around even if you know

logically you don't know that person but

you're wired your Ras is wired for your

name right because and think about how

it got there it's probably one of the

first words you learned how to be able

to write and and say and and how much

praise you I mean how much love is

associated to be able to your identity

around a name but also what also helps

us to channel our Ras in terms of our

Focus are the questions we ask so a part

of the book I talk about a dominant

question that I believe that everybody

has a question that they ask more than

any other question and that question

could determine a lot of your focus and

because your focus determines how you

feel what you do and what you're

experiencing life and the results so for

example

a friend of mine you know we talked

about this dominant question we found

out her dominant question the ones he's

thinking about consciously or even

unconsciously throughout the day is how

do I get people to like me

and now you don't know her career what

she looks like you know what you don't

know anything about her but you probably

could guess a lot of things about her if

somebody was obsessed with answering the

question how do I get people to like me

what would you say her personality is

like

insecure very she's a a martyr a lot of

people take advantage of her some people

call it a sycophant or a people pleaser

maybe her personality and I've seen this

Dynamic changes depending on who she's

spending time with

you know because she likes whatever they

like and does whatever they do so you

don't know anything about her but you

know a lot about her and you only know

one question she asked herself

you know I'd use the story with Will

Smith in the book I help a lot of actors

to you know um remember their lines or

be focused on set or speed read their

scripts or whatever we're in Toronto

and they're shooting uh we're training

during the day doing some brain training

at night they're shooting 6 p.m to 6 a.m

and it's very cold it's February Winter

Toronto at night and a lot of people

think it's very glamorous Hollywood but

a lot of it as you know it's very hurry

up and just wait right this is waiting

all the time and it's an outdoor shoot

and his family happens to be visiting

and they're all just watching the

monitors and there's a big break and

during that they he brings them he makes

out chocolate and brings it to him to

all of us right even though there's a

crew that would do that he's there um

cracking jokes and and telling stories

because we realized that his dominant

question earlier that day is how do I

make this moment even more magical

he asked that unconsciously wherever it

came from how do I make this moment

magical and I realized that he was

living that question his dominant

question which determines the dominant

thoughts and actions

for me

I grew up with a broken brain so I was

like I didn't have answers so I was like

how do I be invisible and for years I

would just like shrink down and get sick

psychologically before I had to take a

test so I get to go to the nurse instead

of having to perform but later I

switched it to like how do I fix this

and then my dominant question ended up

being how do I make this better and I'm

obsessed you and I were talking before

we started recording

this idea of being the best version of

yourself and at some level you must have

thoughts or a defining question that

says how do I make this better

because that's probably

because how do I convince the world that

I'm enough oh I think that's probably

that's definitely what the dominant

question started with in my life

now it's not that as much and I look at

my behavior as evidence so I don't look

at my words because I think my words and

my thoughts have often deceived me going

back but I look at my behavior and the

choices I make and they seem to be more

intrinsically motivated than

extrinsically motivated so they seem to

be more about

um

doing things for me not for the approval

of someone outside of me is there

something that's more recent

or was there some inciting

something that kind of put you on that

where you went for how do I prove to the

world I did the things that I thought

would prove it oh yeah and

you know it's interesting because I

I've never really talked about this

before but I know a lot of people close

to me that grew up with that feeling of

like they didn't feel like they were

enough and so they committed the next

with a decade of their life to proving

that they were in some way whether it's

business Sports Athletics often to their

parents whatever and

this might be wrong but my observation

is

they had to do that and then have the

evidence let them down

or they had to do that in order to kind

of

change the question so it's funny

because you'd hate to say to someone

listen the only way you're gonna believe

that you are actually enough is if you

go and become really really successful

right and then you can stop buying all

that stuff you don't actually like and

stop showing off or whatever you that's

the only way you're going to be able to

do it but that seems to be the case for

a lot of my friends that are I've got

one friend that's the son of a

billionaire

he went and built a billion dollar

business himself and until he did he was

one of the most insecure materialistic

superficial people I've ever met and

then once he had built that tremendous

business and established his own

identity kind of gotten out of his

father's Shadow then he sold all the

[ __ ] he sold everything he sold the nine

sports cars he sold the house just wears

all black now doesn't seem to give a

[ __ ] anymore and I

and I I can kind of relate without

making a billion I can kind of relate to

what he's saying um or that experience I

think my question changed uh

um what is my potential hmm

that seems to be my dominant question

yeah and I would invite everybody

everybody has a question and not only

for yourself because you just just

sometimes we're silent or we're under

stress we realize that those questions

come out of us we start asking questions

um and you know especially if we're face

difficulty and we go mine is like how do

I fix this or how to make it better some

people because some people ask questions

like you know why can't I do this or why

why don't I why can't I ever have this

whatever it is and they're getting

answers that aren't very supportive

right it's this equivalent when people

read and they want to understand more of

what they read right A lot of people

read a page in a book get to the end and

just forget what they just read or not

even understand it because they didn't

have any questions to begin with and so

I think that a lot of times we get used

to just listening to a podcast or

watching a YouTube or reading a book and

then we feel like our lives are

different because of just that process

and I just want to remind everybody for

every hour you spend listening to a

podcast I would challenge everybody to

spend an equal hour putting that into

play and one of the ways you could do

that as you're listening something is

ask yourself three dominant questions

for me or is how can I use this

so I I'm obsessed with this question how

can I use this you know because then I

start saying there's the answer there's

an answer there's an answer second

question why must I use this because

common sense is not common practice your

listeners have probably forgotten more

about life-changing transformation

Health Wellness business that most

people in their lives come across that's

just the truth right they're probably

like why are you always watching you

know Steve's podcasts and videos and all

this stuff you know because sometimes

family and friends don't want to lose

you and they want to kind of keep you in

a certain place and and but if you ask

yourself why must I use this and you get

into head heart and then hands then you

have this incredible purpose and drive

and then another question I ask besides

how can I use this why must I use this

is when will I use this I think one of

the most important productivity

Performance Tools we have is our

calendar but you'll see people will

schedule investor meetings they'll

schedule team calls

sales meetings whatever doctor's

appointments but they're not always

scheduling their execution of things

that they read from that business book

or something that they watched and so I

just want to encourage everybody that

you know it's better

is better well done than well said you

know and and the practice what we post

and the way we do it is I think the life

we live are the lessons we teach others

the life we live are lessons we teach

because you're absolutely right that

people could say something but that does

it's better to show it you know it's not

and one thing the promises it's another

to prove it right you know especially in

the in the world that we are today

quick one before we get back to this

episode just give me 30 seconds of your

time

two things I wanted to say the first

thing is a huge thank you for listening

and tuning into the show week after week

means the world to all of us and this

really is a dream that we absolutely

never had and couldn't have imagined

getting to this place but secondly it's

a dream where we feel like we're only

just getting started and if you enjoy

what we do here please join the 24 of

people who watch this channel regularly

and have hit the Subscribe button means

more than I can say and if you hit that

subscribe button here's a promise I'm

gonna make to you I'm gonna do

everything in my power to make this show

as good as I can now and into the future

we're going to deliver the guests that

you want me to speak to and we're going

to continue to keep doing all of the

things you love about the show

thank you thank you so much back to

episode I've been thinking a lot about

this in um in the book that I've been

writing coming out soon called The Diary

of a CEO 33 laws

um for business

and life and in chapter one which is law

one of the book I was playing around

with this idea of Knowledge and Skills

and all of these things and

the relationship they have between them

and really was trying to find advice for

young people that want to get to a point

where they have reputation and a big

Network and lots of resources right and

I was trying to figure out the order so

I almost visualized it like five buckets

in the first bucket I wrote down as

knowledge that's the first one right and

these are sequential buckets so they go

from you know this is bucket one and

then once you fill that bucket when you

apply knowledge it turns into a skill

and then once you have

knowledge and applied knowledge which I

call skill then you'll get these other

things then you'll get

resources you'll get a network and

you'll get a reputation but it's those

first two buckets you can't have skills

without knowledge really and knowledge

is certainly the first one but just

having knowledge and alone without that

applied skill without that applied

knowledge which we call a skill you'll

never get the reputation the resources

and the network and the only two buckets

that no one ever can take from you the

only two buckets that anyone can

never unfill is the knowledge bucket and

also the skill bucket people can take

away your reputation they can take away

your resources they can take away your

network but they can never unfill these

two buckets and these two buckets are

the first two buckets which go on to

fill the other three

um and that's why I think more recently

in my life I've

I've become obsessed with learning am I

a great learner no

I don't think I am because I sit here

you know I sit here with the greatest

Minds in the world and I remember very

little of it and it's funny as you were

saying I was like I've been thinking

this over the last couple of weeks I've

never really shared this with anybody

but I thought gosh you're in such a

privileged position to get to meet all

these incredible people I should be

like a human Encyclopedia of information

and wisdom and I don't think I don't

think I am you know I meet people that

are I sit here with them I think you're

one of them I give this guy is

everything and he's remembered

everything he knows the names of studies

and he can recall name I can barely

recall names of people so I'm like where

where do I start because look I'm in a

privileged position meeting all these

wonderful people and our listeners are

too if anyone's you know loyal to this

podcast you're like me I actually wrote

something down as you're speaking I was

thinking what we need to do here at the

diver CEO after the episode ends is we

need to set the audience some homework

yeah and what I mean by that is say Okay

Jim said these three core ideas

after the episode I want you to go and

Implement them and then I want you to

like tag me on social media of you

implementing them the action after the

episode and share it with me and that's

what I think we should all do because

then not only are we going to listen

yeah we're going to learn

and those are two very different things

yeah and I feel also when we teach

something we get to learn it twice

meaning you share that with your friends

your family your followers your fans

it takes advantage of something called

the explanation effect the explanation

effects says that when you learn

something with the intention of

explaining it to somebody else you're

going to learn it much better and that's

kind of obvious right if you

you know if we talked about speed

reading or the best brain foods or

changing your habits optimizing your

sleep the kind of things that we

specialize in and somebody listening had

to give a tedx talk about it the

following week would they focus better

they would have a better concentration

would they take more notes when they ask

more post more questions online right

they would own that information

and so I think that learning with the

intention of teaching helps you to be

able to certainly learn it better I mean

that that's even how you could even use

uh

you could explain it to somebody I mean

the whole Richard Feynman method was you

know take this difficult subject

Neuroscience quantify whatever it

happens to be like social media

marketing Ai and explain it to me as if

I am a six-year-old you know right and

that can you know and I can open up a

whole thing with with this conversation

in terms of artificial intelligence you

know and creatives but I really feel

like all these tools are there to

augment

I don't even think it's artificial

intelligence for me it's obviously

machine learning but it's it's augmented

intelligence and I'm thinking like how

do I use this tool like I would use a

book or computer in the internet

whatever to AI to enhance hi like human

intelligence I'm very interested in that

people I think

mean you know the framing technique well

but I when I came across it it really

was a game changer for me because it

explained why I'm some I have good

comprehension on certain subject matter

and then I'm quite loose on others

um could you explain it in a simple way

I know you have a you speak to a version

of it in the book but for anybody that

isn't aware of that technique

so the idea here is any anyone can make

things more complex but the the idea is

when you really understand something you

could simplify it in a way that makes it

usable for the end result right and and

not only the end result but the process

of learning it so meaning

I I love reading the Neuroscience papers

and having deep conversations and I

think where

where if we have had any level of

success is Translating that in a way to

people where it's conversational where

they see the relevance in their daily

lives in the application and uh and and

as results oriented and how does that

impact our ability to to learn the

subject this Fryman technique because

stage one is of the fireman technique

from what I remember is you learn

something and then stage two is I

believe you

simplify it and then you share it and

then if you can't share it to the

six-year-old you go back to learning it

right

and that that's a great synapses of it

and I would say that so how

how it builds so every single time you

have a new there's a Oliver Wendell

Holmes quote that says a person's mind

one stretched by a new idea never

regains its original dimensions and so

when we have so neuroplasticity happens

when we experience novelty so we learn a

new idea or something happens in our

environment it's neuroplasticity allows

learning it allows adaptation it even

allows recovery from

traumatic brain injury right it like I

had these deficiencies if we calm that

and I was able to compensate by creating

workarounds like somebody would do in in

some kind of program you know and then

you start building paths another way of

neuroplasticity it's kind of like if I

walked through a field and there are

lots of bushes you know I walked through

it once and I didn't know not much

changes but if you take that path and

you reinforce it through repetition or

space repetition interval training then

all of a sudden it becomes more of a

path and eventually becomes a road and

it becomes a highway and we've made that

connection so I like I like pulling on

things that are natural as as metaphors

but we learn through metaphors because

all of learning is taking something you

don't know and connecting it to

something you do know people say

learning is repetition like they just

say do just say it loads does that work

it it does but when we're looking at

methodology repetition the problem with

repetition and certainly it leads it

gets a result

it's rote learning

it's like when the when the churches

started universities and how people

would teach would be the teacher or

Professor would say a fact

and to the class and the class would

repeat it and then the teacher would say

it again and the class would repeat it

and so I'm making on video if you're

watching this a circular motion like

rote like rotary like a rotary club

their symbol is a wheel the first half

of the wheel is a teacher saying the

fact the second half of the wheel is the

class repeating the fact and you do that

50 times and then you build that pathway

and you have quote-unquote learning the

problem with that is it takes so much

time and now we live in an age where the

amount of formations it's like doubling

at dizzying speed right there's more

information today in the newspaper than

somebody in the 17th century ever came

across in their whole life right when

you think about also blogs and social

media and podcasts it's just like it's

overwhelming so we can't be learning the

same ways okay so I've got a book coming

out as I said and there's 33 laws and

I've been saying to myself listen you're

gonna at some point start really

promoting this book

um so you need to memorize all 33 laws

yeah like I actually don't need to yeah

I mean so I need to remember what am I

doing with my life

30 these 33 laws um I need to remember

basically what the law is and then the

gist of it yeah how would you help me do

that I could do that heartbeat okay

let's let's turn this into coaching and

we we could we could use

um just content that everyone could

relate to because I don't know how much

of the laws you want to share or how

much you have insurance on top

um okay so the method I'm going to share

with you I call it Pi p-i-e that three

ingredients for a better memory P stands

for place we remember things based on

where we put it like you put your keys

in a certain spot each time you you're

always going to find it because it's

organized right you forget someone's

name you ask yourself where do I know

the person sometimes the context gives

you the content so that's a place as a

place to store the information the I is

imagine we remember things better that

we could see and imagine meaning um

I bet as difficult as names are to

remember you remember faces yeah so many

people remember faces because you're

more of your visual more of your brain

is dedicated towards your visual cortex

and takes up more real estate so we tend

to remember things we see better than

what we hear

um so you see the face and you go to

someone you know I remember your face

but I forgot your that's me every day of

my life never go to somebody say the

opposite you never go say I remember

your name but I forgot your face I wrote

people inside hi nice to see you and

then I realized I didn't remember their

name well what help you with that okay

so here here we go so the I is imagine

we tend to remember what we see there's

a proverb that says what you hear you

forget what you see you remember what

you do you understand what you hear you

heard the name you forgot it but you see

you remember you saw the face remember

face so what you could see and we think

in pictures when like when you got on an

airplane it doesn't say no longer to say

no smoking fasten your seat belts

there's just pictures and we think in

pictures the picture is worth a thousand

words so you want to imagine those

pictures and the Ian pie

entwine entwine is where you're

connecting and Twine means to associate

or to connect and what are you

connecting the p and the I the place in

the image so let me give you an example

five buckets low number one

right yeah yeah and we could do the we

could do the five buckets also um I was

gonna teach these people do quickly 10

things that they could do to upgrade

their brain let's do your 10 things but

certainly we could apply this towards

buckets too

um all right so there are so are our

we're blessed that the the book was

heavily endorsed by like the Cleveland

Clinic Center for brain health the

founding director there one of the top

Alzheimer's research at a harbor Dr Rudy

tansy and when I speak at these

organizations we know that about

one-third of your brain performance your

memory is predetermined by genetics

two-thirds is in your control

um they say the metaphor is that for

example Alzheimer's and this is like we

donated a lot of the proceeds to

alzheimer's research for for our book is

in memory of my grandmother they say

that your genetics will load the gun but

your lifestyle will fire it right it

kind of kind of makes sense and it's not

like all metaphors they're not absolute

they're not absolutes but there's an

idea to connect something you don't know

to something you you know so going to

this um two-thirds I'm going to give

everybody right now the 10 Keys as you

know it in the book but I'm going to

show you how to memorize them but what I

liked it to do whether or not people

memorize them or not and I find that

people will be able to do it pretty

easily and effortlessly is at least rate

yourself 0 to 10 how much energy and

effort and tension are you putting

towards this area because everyone wants

to know the one thing they could do for

an incredible memory there's just not

there's not a magic pill but there is a

process right so we'll go through them

fast number one good brain diet so

everyone on a scale of 0 to 10 10 being

the best how much energy attention time

are you putting towards a good brain

diet so there's certain foods that are

very neuroprotective and I would also

say I'm not a doctor or nutritionist

everyone's bio individual so do allergy

testing do functional medicine testing

in terms of microbiome test nutrient

profile food sensitivity so everyone's a

little different in general some of my

favorite brain foods avocados the

monounsaturated fat is good for the

brain blueberries I like to call them

brain berries very neuroprotective

broccoli good for your brain olive oil

good for the brain if your diet allows

eggs the choline and eggs is good for

cognitive Health green leafy vegetables

like kale and spinach and now again some

people are allergic to kale so that

wouldn't be for you another one I would

say uh wild sardines or like wild wild

salmon or sardines like your brain is

mostly fat so those fish oils turmeric

is a great brain food meaning it helps

to lower inflammation you can use that

while you're cooking walnuts everybody's

just waiting for you to say chocolate

yeah here you go walnuts and dark

chocolate dark chocolate not milk

chocolate so those are some of the brain

foods so zero to ten on the other side

that's not so good processed you know

thing foods high sugar what does it do

to the brain so

sugar is highly addictive right you've

had guests on you're probably talking

about how it's more addictive than a lot

of drugs right there are certain things

that are not good for the brain and I I

don't know again people like we've had

on our podcast or we've interviewed for

the book like people like Dr Dr Mark

Hyman Dr Daniel Amen you know sugar

alcohol

marijuana certain things so just certain

things like alcohol could

some people say they use it to help them

sleep but there's a difference between

getting knocked out and actually getting

good deep sleep getting good REM sleep

uh sleep is just personal focus of mine

but sure is highly addictive not good A

lot of people are also hyper you know

the ADHD the hyper Behavior a lot of

times you could

eliminate sugar but in the U.S schools

it's tough you know we're having vending

machines there with all the pop and the

sodas and the

just yeah but to get through the list

zero to ten how good is your diet number

two and I'll go through these fast

killing ants uh ants uh killing ants

actually a claim to be proven to be good

for your brain ants I get this from Dr

Daniel Amen automatic negative thoughts

remember we talked about the the power

of your thoughts and just keeping it

even if you say I don't have a great

memory just add a little word like yet

at the end it just changes you know the

potentiality of that statement

um so in zero to ten how encouraging uh

optimistic

um are your are your thoughts and those

beliefs number three in no specific

order again is exercise okay there's so

much research talking about the power of

movement and the brain when you move by

the way

studies show that when you listen to

your podcast when people are listening

to this podcast and they happen to be

doing something rhythmic going for a

nice walk with the dogs or on an

elliptical they'll actually understand

the information and retain it better

when your body moves your brain grooves

just remember that when your body moves

your brain grooves when you move your

body you create brain derived

neurotropic factors bdnf which is like

fertilizer for the brain it's like

fertilizer promoting neuroplasticity

number four brain nutrients and this is

I always prefer people get it from Whole

you know their own foods

but you know I again you could get so

much data nowadays you could do a

nutrient profile because if you're

lacking if your vitamin D levels are low

you're not going to perform your brain's

not going to perform at its best you

know if you're not getting your Omega-3s

your brain is mostly you know made out

of fat or dhas your vitamin C your

vitamin B's everyone comes here and

talks to me about Bloody vitamin D and

Omega three yeah everybody says the same

two things supplements work for that

right

do supplements work for vitamin D

quality supplements yeah you know I

would again prefer people get it from

sunlight and prefer people get it from

natural sources like everything fish or

whatever time I don't go out in the

sunlight enough

I need to fix that yeah you've had

guests talking about the power of

sunlight first thing in the morning to

reset their circadian rhythm to help

them sleep you know for me in the

morning I try to do I try to get the

elements in my life so I think about

thousands of years ago they thought the

four elements made up of made everything

up that you see so it's like you know in

Babylonian times in Greek times you know

four elements of air water fire and

Earth and so like I don't know I take

this approach in the morning you don't

have to biohack everything you can do

for free go out there outside and get

some Earth get your feet on the ground

right really simple to do

um and just to feel more grounded and

more connected and there's also and I

think an energetic and people talk about

pulse electromagnetic fields and

everything but I don't know I feel more

grounded when I just walk in the grass

simple thing people could do and then

I'm thinking about air I could do my my

my deep breathing or some people do fire

breathing Alpha breathing Wim hop

breathing first thing in the morning

clear the cobwebs of the night and then

some water drink some water or take your

cold shower you get to integrate it

however whatever your morning routine is

and then fire is the is the sunlight for

me you know first first thing in the

morning but I just find that any of the

biohacking stuff and people follow me on

Instagram you know I have my toys and

everything else they're just to mimic

nature you know a lot of the times you

know the the red lights and the the

the the cold plunges and all that all

that stuff Nature Point number five is a

clean environment yeah so after brain

nutrients zero to ten rating yourself

five is a clean environment and I this

is for everything and including the

quality of the air that you're breathing

some you know like I had somebody on our

podcast talking about the neurotoxins

and brand new carpets or Furniture you

know in terms of what they're sprayed

with

um and the off-gassing that comes from

it and how it could have a Toxic effect

you know on on your brain you wrote air

pollution is a massive and underrated

health risk they um they cause up to 30

percent of all Strokes life expectancy

is appreciably lower in cities than in

the countryside even accounting for

differences in wealth and lifestyle yeah

I mean we saw we sorted through a number

of research in talking about air

pollution of water pollution also as

well

um you know in terms of

the CERN residues that happens to be in

in whether it's in tap water or what

have you or some people are concerned

about Plastics that come from bottles um

also as well and other people are

concerned about we've had a couple

episodes uh talking about emfs you know

just the

how does that impact my brain though

I don't think we know you know all I

know is that the brain hasn't changed a

lot in the past hundred thousand years

but technology certainly has and you

know and we we talk about you know these

these videos that we make about morning

routine and evening routines and

millions of views just simple things

like don't touch your phone the first 30

minutes of the day or the last 30

minutes of the day something's so simple

and then Seven's brain protection brain

protection so clean environment even

just cleaning your desktop you know your

external world is a reflection of your

internal world are making your bed just

helps you get how you do anything is how

you do everything

um numbers number sorry that was number

six yeah number seven is is sleep so

very concerning with sleep and and brain

performance we know when you don't sleep

how's your thinking the next day you

know how's your ability to solve

problems how's your ability to focus

remember things when you sleep if you

have long-term memory issues get a sleep

study done that's where you consolidate

short to long-term memory is during

sleep when you sleep the sewage system

in your brain kicks in

um because as you know energy to do so

also as well and your brain doesn't it's

not it doesn't stop at night if anything

it's it's sometimes in ways more active

it's consolidating short to long-term

memory it's cleaning out beta amyloid

plaque that can lead to brain aging

challenges often a lot of the studies

show that with a lot of disease there's

a kind of a sleep deficiency component

also as well sometimes I'll wear a

device to monitor it because it's not

that people ask the quantity of sleep

what's the perfect amount seven eight

nine hours it's absolutely not the

quantity it's the quality of your deep

sleep and your REM sleep your deep sleep

you can imagine is where you're

recovering your body your REM sleep is

where you're restoring your your mind so

some seven is sleep zero to ten you know

how much Focus energy attention are you

putting towards it we've done Stress

Management which we talked about how

stress impacts the brain

um we talked about sleep there we've

talked about yeah yeah the last three

really quickly are uh protect your brain

yeah wear a helmet zero to you know your

brain's very resilient but it's very

fragile so I get to work with a lot of

sports figures that have post

concussions or tbis yeah you know and so

we have protocols for for that and

obviously see a doctor uh zero to ten

rate yourself new learnings is Big we

talked about the power of learning

novelty and for me reading reading is to

your mind what exercises your body I

think it's the best people that you get

all fancy apps and everything else I

think look someone who has Decades of

experience like yourself or your guests

and they put into a book and you can sit

down and read that book in a few days

you can download decades into days

that's the biggest Advantage right and

reading is incredible exercise for your

mind especially the way we we teach it

and then finally Stress Management which

you mentioned you know zero to ten how

well are you mitigating stress and

coping with stress What mechanisms and

tools uh rituals or practices do you

have you know my go-to is meditation

a quick word on heal as you know they're

a sponsor of this podcast and I'm an

investor in the company and I have to

say it's moments like this in my life

where I'm extremely busy and I'm flying

all over the place and I'm recording TV

shows and I'm recording shows in America

and here in the UK that heal is a

necessity in my life I'm someone that

regardless of external circumstances or

professional demands wants to stay

healthy and nutritionally complete and

that's exactly where heel fits in my

life it's enabled me to get all of the

vitamins and minerals and nutrients that

I need in my diet to be aligned with my

health goals while also not dropping the

ball on my professional goals because

it's convenient and because I can get it

online in Tesco in supermarkets all over

the country if you're one of those

people that hasn't yet tried Hill or you

have before but for whatever reason

you're not a real consumer right now I

would highly recommend giving huel a go

and Tesco have now increased their

listings with huel so you can now get

the RTD ready to drink in Tesco

expresses all across the UK

how is our gut linked to our brain you

know people often on this podcast have

said to me that there's a really

significant link between the two yeah

they call your your gut your second

brain right and so there's a lot of

neurotransmitters there you create a lot

of your uh your serotonin there also as

well what you eat matters especially for

your gray matter which we matters

especially for your gray matter there's

a lot of microbiome tests also that you

could test for food sensitivity that

exists in the market you know we had

Naveen Jane on our podcast and he has a

company called biome and they do that

test you know also as well but it shows

you green yellow red you know Green you

could eat pretty much as much as you

want of it yellow eat it sparingly and

Mild red ideally avoid but um but

imagine your gut is kind of like the

roots of a plant that's feeding this the

stem and the stock and the flowers of

your brain so what you want to eat it

should nourish you because you are what

not only you are what you eat you are

what you absorb frankly and so gut

health is is extremely important that's

why you know we talk about the power of

probiotics for people you know that

taken on uh maybe they do it first thing

in the morning but good bacteria my

friend turned around to me this weekend

only stag do I was at and he said

because we were talking about a book

we'd read and he said to me does it

matter that I don't read

he doesn't read yeah he's dyslexic

um I think he struggles with reading a

little bit yeah and he asks me does it

matter that I don't read yeah she's not

interested in it

so we could consume information however

we consume it Some people prefer to read

it Some people prefer to watch it some

people prefer to listen to it and we all

have different styles because in your

book chapter 14 it says there is a

direct relationship between our ability

to read and our success in life readers

enjoy better jobs higher incomes and

greater opportunities yeah I I do

believe so if people have seen photos of

me with Oprah or Elon or these

individuals you know people invariably

ask you know how did you connect how did

you

we bonded over books you know you and I

were geeking out over some of our

favorite sci-fi books right and then you

know he brought me into the SpaceX I did

training for their their rocket

scientists but it was um leaders or

readers you know you read to succeed you

know I talked about earlier that

someone's decades experience and they

read it you could read in a few days you

could download decades into days it's a

huge Advantage right and they say Warren

Buffett reads 500 pages a day

um so you want to read to succeed

because you know you learn from other

people's experiences you don't want to

spend the same time money trouble stress

from from somebody else now now I have

my reading has changed you know for four

years I read a book a day because I was

just so most people don't read because

they're not good at it so if I'm not

very good at golf see so like you don't

find me on the courses on the links too

very much because I'm not very good at

it so I don't really want to do it and

most people don't read because they're

not good at it because reading is a

skill and like all skills they can be

developed through training but when's

the last time you took class called

reading how old were you when you took a

class called not a college literature

Club but a reading class yes so most

people are still reading like they're

seven or six so the difficulty in demand

has increased a whole lot but how people

read it is from the last time they they

learned it and people think just because

they've been doing something for so long

they're better at it that's absolutely

not true right somebody even somebody's

the other day said I have 30 years of

experience in sales I'm like and then

but if you talk to them you're like not

really with the results he has like one

year of experience that's he's repeated

30 times there's a difference between

growth and somebody's just kind of

stalled right and same thing with

reading if you're just doing the same

thing just because you're doing the same

that's like typing if I'm typing with

two fingers there's a cap in terms of

how far and if you're doing this for 30

years or three years it doesn't matter

you're only going to reach a certain

point as opposed to people using more

other faculties now I know people who

are listening in Mass could triple their

reading speed right not have everything

like I can't how do I triple my reading

speed so okay

so what I teach is not traditional speed

reading traditional speed reading is

more associated with skimming scanning

skipping words getting the gist what you

read you know we train a lot of

wealth managers and and doctors you

don't want your doctor to get the gist

of what she reads right so you want to

be able to retain it so there's smart

reading so most of the time when we when

we have students in every country in the

world online through our Academy we kind

of build like a Khan Academy but instead

of for math it's for Accelerated

learning reading memory and so on so on

average people with triple their reading

speed how do you do it well I'll give

you a couple of tips because there's

different training is different than a

tip right like we have time for a couple

of quick tips doing a training would be

skill acquisition and and but um if you

allow like there's a link in my

Instagram I put in for this public and

there's a free one hour Master Class

people could double their reading speed

and bring whatever book they want and go

for it and it's it's there did you say

most of your your clients triple their

reading speed on average it's about

triple yeah at reading speed so so

reading is very it's very measurable

um now there's an upward cap like some

people like think you could read 20 000

words a minute the average person reads

about 200 words a minute on average you

know and so

um now by the way when you read it

doesn't make if you can't understand a

subject reading it faster is not going

to help right if you if you don't if you

don't if you don't understand Arabic

speed reading is not gonna if you don't

understand nuclear physics and reading

it faster is not going to help right so

there's there you need to you're not

going to read any faster than you can

understand but um I'll give you everyone

a couple quick tips

um number one when you're reading

most people lose focus right and that

slows them down their eyes Go in

different places and so if you use a

visual Pacer when you read you'll read

faster what do I mean by visual Pacer if

you're watching on video I'm using my

fingered underline or a pen or a

highlighter a mouse on a computer will

help you to read faster and and don't

believe everything I'm saying test this

so what I would do is after this

conversation grab a book that you're

reading put a mark in the margin where

you start and just read how you would

normally read and time yourself on your

phone for 60 seconds and then pick up

where you left off give yourself another

60 seconds but this time just underline

the words don't touch the screen if

you're reading online or don't touch the

book but just just go back and forth and

a rhythm that's comfortable for you and

then count the number of lines you read

the second time that second time on

average will be 25 to 50 faster

and most people will say after they

practice a little bit you know like

practice for a few days that their

understanding is actually better people

feel more in touch with their reading

I'll tell you why number one as hunter

gatherers we are visual creatures that's

our survival right if you are you have