I have not had social media on my phone

in three years.

>> Uh why? Because I feel like you are

bringing a butter knife to a gunfight if

you have these tools on your phone. Uh

[snorts] and if it's too scary to unplug

for

a, you know, three years, you don't have

to commit to that. I didn't in the

beginning. It's like do a one or two

week social media fast at least on your

phone. So I can still access social

media if I need a hit of the heroin. I

can still access social media through my

laptop, but it adds enough friction that

I'm not going to end up looking at

Instagram while I'm on the toilet and

wondering why I can't feel my legs 40

minutes later. Right? It's going to

avoid that type of thing. or the

compulsive sort of dopamine scratching

whenever you have free 30 seconds

jumping into social media. This is not

good for your ability to focus. It's not

good for your ability to single task.

It's not good for your mental health

when you always have that escape.

It's it's I mean, look, I'm telling

people things they probably agree with

but perhaps haven't implemented, right?

So, you can do something like that. You

can use an app like Freedom. There's an

app called Freedom that you can use to

block certain things for certain periods

of time. I mean there are these

technical tools that you can use. Uh but

at the very base

you can't use more window dressing

technical tricks to fix like fundamental

problems with goal selection. Big yes is

worth defending

and core beliefs. Right? If I say no to

this person, they're something bad is

going to happen

and they're not going to like me.

They'll stop inviting me to things. Like

if you have these and that is going to

what, right? You have to ask and then

what? And then what? Right? I'm going to

end up alone. Okay. Well, these are

these are sort of Rubicons you need to

get comfortable crossing in the sense

that my experience is this is also

Neil's experience. He had tons of fears

as did I in the beginning stages. It's

like when you start to stand up for the

things that are important in your life,

uh I think this is a Dr. Seuss quote,

but it's like the people who mind don't

matter and the people who matter don't

mind. Like you actually do a lot of

pruning in your life that you should do

anyway. And it's a it's a forcing

function for that.

>> That's so interesting. It really is

about courage in the end. Um

>> it is. And you can train that. You can

train that. It's not something you are

born with or without. Like that is

something

through actually understanding

what your fears represent and like

what's underneath them. It could be from

childhood. It doesn't necessarily have

to be. But when you start to actually

examine them, there's an exercise people

could do today also they can find. I did

a TED talk on this called fear setting.

You start to do fear setting around

these fears. You defang them. And guess

what? Suddenly you have this thing that

others might call courage. But what it

is is it's clarity.

It's clarity around the actual downside

which is limited versus the upside

of protecting these big yeses over a

year two or three. And I will say, not

to continue to beat this dead horse, but

with all of the noise that is here, but

that is coming with AI, it's going to be

10, 100, a thousand times worse within

two years.

If you can single task on important

things for not even four hours a day,

two hours a day without interruption,

you are going to be from the perspective

of let's just say an attention economy

in the top 1% of performers.