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Jensen Huang: NVIDIA - The $4 Trillion Company & the AI Revolution | Lex Fridman Podcast #494

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Jensen Huang: NVIDIA - The $4 Trillion Company & the AI Revolution | Lex Fridman Podcast #494

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2110 segments

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- The following is a conversation with Jensen Huang,

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CEO of NVIDIA, one of the most important and influential

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companies in the history of human civilization.

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NVIDIA is the engine powering the AI revolution, and a lot

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of its success can be directly attributed to Jensen's sheer force of

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will and his many brilliant bets and decisions as a leader, engineer, and innovator.

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This is Lex Fridman Podcast. And now dear friends, here's Jensen Huang.

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You've propelled NVIDIA into a new era in

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AI, moving beyond its focus on chip scale design to now rack scale

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design. And I think it's fair to say that winning for NVIDIA for a

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long time used to be about building the best GPU possible, and you still

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do, but now you've expanded that to extreme co-design of

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GPU, CPU memory, networking, storage, power cooling,

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software, the rack itself, the pod that you've announced, and even the

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data center. So let's talk about extreme co-design. What is the

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hardest part of co-designing system with that many complex

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components and design variables?

1:11

- Yeah, thanks for that question.

1:12

So first of all, the reason why extreme co-design is necessary is because the

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problem no longer fits inside one computer to be accelerated by one GPU.

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The problem that you're trying to solve is you would like to go faster

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than the number of computers that you add. So you added

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you know, 10,000 computers, but you would like it to go a million times

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faster. Then all of a sudden you have to take the algorithm,

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you have to break up the algorithm, you have to refactor it,

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you have to shard the pipeline, you have to shard the data, you have to shard the

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model. Now all of a sudden when you distribute the problem this way,

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not just scaling up the problem, but you're distributing the problem,

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then everything gets in the way. This is the Amdahl's Law

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problem where the amount of speed up you have for something

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depends on how much of the total workload it is. And so

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if computation represents 50% of the problem, and I sped up computation infinitely

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like a million times,

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you know, I only sped up the total workload by a factor of two.

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Now all of a sudden, not only do you have to distribute a

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computation, you have to, you know, shard the pipeline somehow.

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You also have to solve the networking problem

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because you've got all of these computers are all connected together.

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And so distributed computing at the scale that we do,

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the CPU is a problem, the GPU is a problem, the networking is a problem, the

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switching is a problem. And distributing the workload across all

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these computers is a problem.

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It's just a massively complex computer science problem. And so we just

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gotta bring every technology to bear. Otherwise, we scale up linearly or we

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scale up based on the capabilities of Moore's Law, which has

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largely slowed because Dennard scaling has slowed.

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- I'm sure there's trade-offs there. Plus you have a complete disparate

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disciplines here. I'm sure you have specialists in each one of these high bandwidth

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memory, the network and the NVLink, the NICs, the optics and the

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copper that you're doing, the power delivery, the cooling, all of that. I mean, there's like world

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experts in each of those. How do you get 'em in a room together to figure out-

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- That's why my staff is so large.

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- What's the process—can you take me through the process of the specialists and the

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generalists? Like how do you put together the rack when you know the

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s- the set of things you have to shove into a rack together?

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Like what does that process look like of designing it all together?

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- Yeah. There's the first question, which is: what is extreme co-design?

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You're, you, we're optimizing across the entire stack of software

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from architectures to chips, to systems, to system software, to the

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algorithms, to the applications. That's one layer. The second thing that you and

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I just talked about is goes beyond CPUs and GPUs and

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networking chips and scale up switches and scale out switches.

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And then of course, you gotta include power and cooling and all

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of that because, you know, all these computers are extremely,

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extremely power hungry. They do a lot of work and they're very

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energy efficient, but they in aggregate still consume a lot of

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power. And so that's one. The first question is, what is it?

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The second question is, why is it, and we just spoke about the reason, you

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know you want to distribute the workload so that you can exceed

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the benefit of just increasing the number of computers.

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And then the third question is, how is it, how do you do it?

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And that's the, that's kind of the miracle of this

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company. You know, when you're designing a computer, you have to have operating system of

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computers. When you're designing a company,

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you should first think about what is it that you want the company to produce. You know, I see

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a lot of companies organization charts, and they all look the same.

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Hamburger organization charts, soft organization charts, and car

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company organization charts. They all look the same.

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And it doesn't make any sense to me. You know, the goal of a company is to be the

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company is to be the machinery, the mechanism, the system that produces

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the output. And that output is the product that we like to create.

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It is also designed, the architecture of the company should reflect

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the environment by which it exists. It almost indirectly

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says what you should do with the organization. My direct staff is 60 people.

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You know, I don't have one-on-ones with 'em because it's impossible. You can't have, you can't have 60 people

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on your staff if you're, you know, gonna get work done and-

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- So you still have 60 reports. You still have across-

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- More, yeah.

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- More. And most stars at least have a foot in engineering.

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- Almost all of them.

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There's experts in memory, there's experts in CPUs, there's experts in

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optical. All, all—

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- That's incredible.

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- Yeah, GPUs and— Architecture, algorithms, design, um—

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- So, you constantly have an eye on the entire stack, and you're having to, like,

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intense discussions about the designer of the entire stack?

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- And no conversation is ever one person. That's why I don't do

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one-on-ones. We present a problem

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and all of us attack it. You know, because we're doing extreme co-design.

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And literally, the company is doing extreme co-design all the time.

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- So, even if you're talking about a particular component, like cooling,

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networking, everybody's listening in?

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- Yeah, exactly.

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- And they can contribute, "Well, this doesn't work for the power distribution.

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This doesn't-"

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- Exactly.

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- "... This doesn't work for the memory. This doesn't work for this."

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- Exactly. And whoever wants to tune out, tune out. You know what I'm saying?

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And the reason for that is because the people who are on the staff, they know

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when to pay attention. There's supposed... You know, it's something they could have

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contributed to, they didn't contribute to, "I'm going to call them out." You know?

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And so, "Hey, come on, let's get in here."

7:07

- So, as you mentioned, NVIDIA is this company that's adapting to the environment.

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So, at which point can you say, did the environment change and

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began adapting sort of secretly-

7:19

... in the early days from GPU for gaming, maybe the

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early deep learning revolution to we're now going to start thinking of it as an AI

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factory? What does NVIDIA do? It produces AI, let's build a factory that makes AI.

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- Uh, I could, I c- you, you could- I could reason through what just systematically.

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We started out as a, as an accelerator company.

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But the problem with accelerators is that the application domain's too narrow.

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It has the benefit of being incredibly optimized for the

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job. You know, any specialist has that benefit. The problem with

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intense specialization is that, of course, your market reach is narrower,

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but that's, that's even fine. The problem is, the market size also

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dictates your R&D capacity. And your R&D capacity ultimately dictates

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the influence and impact that you can possibly have in computing. And so,

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when we first started out as an accelerator, very specific accelerator,

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we always knew that had- that was going to be our first step. We had to find a

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way to become accelerated computing. But the problem is, when you become a

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computing company,

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it's too general purpose and it takes away from your specialization. The

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tur- I connected two words that are actually

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have fundamental tension. The better computing company we become, the

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worse we became as a specialist. The more of a specialist, the less

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capacity we have to do overall computing. And so,

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that... And I connected those two words together on purpose, that the company

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has to find that really narrow path, step by step by step, to expand our

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aperture of computing, but not give up on the most important

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specialization that we had. Okay, so the first step that we took beyond

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acceleration was, we invented a programmable pixel shader.

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So, that was the first step towards programmability. You know, it was our

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first journey towards moving into the world of computing. The second thing that we

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did was we created we put

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FP32 into our shaders. That FP32 step, IEEE-compatible FP32, was a huge step

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in the direction of computing. It was the reason why all of the people who were

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working on, on stream processors and, you know,

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other types of data flow processors discovered us. And they said, "Hey, all of

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a sudden, you know, we might be able to use this GPU that's incredibly computationally

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intensive, and it's now, you know, compliant with IEEE."

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I can take my software that I was writing, you know, previously on

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CPUs, and I can, you know, see about, you know, using the GPU for that.

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And which led us to create, put C on top of

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FP32, what's called, we call Cg. The Cg path

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took us to eventually CUDA. CUDA, step by step by step

10:17

We... Well, putting CUDA on GeForce, that was

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a strategic decision that was very, very hard to do, because it cost the

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company enormous amounts of our profits, and we couldn't afford it

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at the time. But we did it anyways because we wanted to be a computing

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company. A computing company has a computing

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architecture. A computing architecture has to be compatible across all of

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the chips that we build.

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- Can you take me through that decision? So, putting CUDA on GeForce, could not afford to

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do? Can you explain that decision? Why, why boldly choose to do that anyway?

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Can you explain that decision?

10:53

- Yeah, excellent. That was, that was the first... I would say that that was

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the first strategic decision that is as close to an existential threat.

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- For people who don't know, it turned out to be, spoiler alert,

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one of the most incredibly brilliant decisions ever made

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by a company. So, CUDA turned out to be

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an incredible foundation for computation in this AI infrastructure world. So-

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- Thank you

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- ... just setting the context. It turned out to be a good decision.

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- Yeah, it turned out to have been a good decision. I think the... So, here's the way it

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went. So, we invented this thing called CUDA, and

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It expanded the aperture of applications

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that, that we can accelerate with our accelerator. The question is, how do we,

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how do we attract developers to CUDA?

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Because a computing platform is all about developers. And developers

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don't come to a computing platform just because, you know, it

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could perform something interesting. They come to a computing platform because the

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install base is large.

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Because a developer, like anybody else, wants to develop software that

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reaches a lot of people. So, the install base is, in fact,

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the single most important part of an architecture. The

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architecture could attract enormous amounts of criticism. For example,

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no architecture has ever attracted more criticism than the

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x86.... you know, as a less than, less than elegant architecture, but yet it is the

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defining architecture of today. It gives you an example that in fact

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so many RISC architectures which were beautifully architected,

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incredibly well-designed by some of the brightest computer scientists in the

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world, largely failed. And so I've given you two

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examples where one is, you know, one is elegant, the other one's

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barely aesthetic, and so yet x86 survived and the reason for-

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- Install base is everything.

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- Install base defines an architecture. Not... Everything else

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is secondary, okay? And so there were other architectures at the time.

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CUDA came out, OpenCL was here. There were... You know, there's several other competing

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architectures. But the thing that... The decision that we made that was good

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was we said, "Hey, look, ultimately it's about,

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Install base and what is the best way we could get a new

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computing architecture into the world?"

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By that timeframe, GeForce had become successful. We were already

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selling millions and millions of GeForce GPUs a year, and we

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said, "You know, we ought to put CUDA on GeForce

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and put it into every single PC whether customers use it or not,

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and use it as a starting point of cultivating our install base."

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Meanwhile, we'll go and attract developers, and

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we went to universities and wrote books and taught

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classes and put CUDA everywhere. And eventually people discover...

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And at the time, the PC was the primary computing vehicle. There was no

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cloud, and we could put a supercomputer in the hands of every

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researcher in school, every scientist, you know, every engineering school, every...

14:11

or every student in school, and eventually something amazing will happen.

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Well, the problem was CUDA increased our cost

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of that GPU, which is a consumer product, so tremendously,

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it completely consumed all of the company's gross profit dollars.

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And so at the time, the company was probably, you know, worth, I don't know, at the time,

14:33

eight...

14:36

Was it like $8 billion or something? Like six, $7 billion or something like that.

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After we launched CUDA, I recognized that it was going to add so much cost,

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but it was something we believed in.

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You know, our market cap went down to like one and a half billion dollars. And so

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we were down, we were down there for a while and we

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clawed our way way back slowly, but we carried

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CUDA on GeForce. I always say that NVIDIA is the house that

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GeForce built, because it was GeForce that took CUDA out to

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everybody. Researchers, scientists, they discovered CUDA on GeForce because they were

15:17

all, you know... Many of 'em were gamers. Many of them built their own

15:21

PCs anyways. In a university lab, many of them built

15:25

clusters themselves, you know, using PC components. And,

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and so that, you know, that's kind of how we got going.

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- And then that became the platform and the foundation for the deep learning revolution.

15:35

- That was also another great, great observation. Yeah.

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- That existential moment, do you remember... Like, what were those meetings

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like? What were those discussions like, deciding as a company, risking everything?

15:48

- Well I had to make it clear to the board what we're trying to do, and

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the management team knew our gross margins were gonna get crushed.

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So you could imagine a world where GeForce would carry

16:04

the burden of CUDA and none of the gamers would

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appreciate it and none of the gamers would pay for it. You know, they only pay

16:12

certain price and it doesn't matter what your cost is. And so the... You know,

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we, we increased our cost by 50% and that con-

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consumed... And we were a 35% gross margin company, and so it,

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it was a... It was quite a difficult decision to make. But

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you could imagine that someday this would go into workstations and it would go into

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supercomputers and, and in those segments, maybe we can capture more margin.

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so you could, you could reason your way into being able to afford this,

16:42

But it still took... It took a decade.

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- But that, but that's more of, like, conversation with the board convincing them, but you

16:48

psychologically- ... as NVIDIA's continued to make bold bets

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that predict the future, and in part, especially now, define the future.

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So I'm almost looking for wisdom about

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how you're able to make those decisions, to make leaps- ... like that as a company.

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- Well, first of all I'm informed by a lot of curiosity.

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At some point, there's a reasoning system that,

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that convinces me, so clearly this outcome will happen. That this will happen.

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And so I believe it in my mind, and when I believe it in my mind,

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you know, you know how it is. You manifest a future and that

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future is so convincing, there's no way it won't happen.

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There's a lot of suffering in between, but you've gotta believe what you believe.

17:52

- So you envision the future-

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... and you essentially, from a sort of engineering perspective, manifest it?

17:59

- Yeah. And you, you reason about how to get there. You reason about why

18:03

it, it must exist. And, you know, I reason... We all

18:09

reason it here. The management team would reason about it. All the people that I...

18:13

We spend a lot of time reasoning about it. The thing, the thing that... The next

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part of it is probably a skill thing, which is,

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you know, oftentimes in leadership the leadership

18:24

stays quiet or they learn about something, and then they do some manifesto,

18:28

and it's a brand-new year, and somehow at the end of the year, next year,

18:32

we're gonna have a brand-new plan. Big huge layoff this way, big huge

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organization change this way, new mission

18:39

statement... brand new logos you know, that kind of stuff.

18:43

Um, we've just never, I never do things that way. When I learn about something

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and it's starting to influence how I think, I'll make it very clear to

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everybody near me that, you know, this, this is interesting.

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This is going to make a difference. This is going to impact that.

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And I reason about things step by step by step. Oftentimes, I've already made up

19:05

my mind, but I'll take every possible opportunity,

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external information, new insights, new discoveries,

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New engineering, you know, revelations, new

19:16

milestones developed, I'll take those opportunities and I'll use

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it to shape everybody else's

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belief system. And I'm doing that literally every single day.

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I'm doing that with my board, I'm doing that with my management team, I'm doing that with

19:32

my employees. I'm trying to shape

19:35

their belief systems such that when I come the day I say, "Hey, let's buy Mellanox,"

19:43

it's completely obvious to everybody that we absolutely should.

19:48

On the day that I said, "Hey guys, let's

19:52

go all in on deep learning," and let me tell you why. I've

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already been laying down the bricks to different organizations

20:00

inside the company. Every organization and everybody,

20:05

many of the people might have heard everything.

20:08

Most of the company hears, of course, pieces of it.

20:11

And on the day that I announce it,

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everybody's kind of bought in to many pieces of it.

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And in a lot of ways, I like to announce these things, and I imagine,

20:25

that the employees are kind of saying, "You know, Jensen, what took you so long?"

20:30

And in fact, I've been shaping their belief system for some time, and therefore

20:34

leadership. Sometimes it looks like you're leading from behind,

20:39

but you've been shaping their, you know, to the point where on the day that I declared it,

20:43

100% buy-in. But that's what you want. You want to bring everybody

20:47

along. You know, otherwise, we announce something about deep learning and everybody goes, "What

20:51

are you talking about?" You know, you announce something about let's go all in

20:55

on this thing, and your management team, your

20:59

board, your employees, your customers, they're kind of like, "Where's this coming from?

21:02

You know, this is insane." And so, so GTC

21:06

effect, if you go back in time, you look at the keynotes,

21:11

I'm also shaping the belief system of my partners in the

21:15

industry and I'm using that to shape, you know, the belief

21:19

system of my own employees. And so by the time that I announce something,

21:24

like for example, we just announced Grok.

21:27

We've been late... I've been talking about the stepping stones for two and a half

21:32

years.

21:33

You just go back and go, "Oh my gosh, they've been talking about it for two and a

21:37

half years." And so I've been laying the foundation step by step by step,

21:41

so when the time comes you announce it, everybody's saying, "You know, what took you so long?"

21:44

- But it's not just inside the company. You're shaping the landscape, the broader global landscape

21:48

of innovation. Like, putting those ideas out there, you really are manifesting

21:52

reality.

21:53

- We don't build computers. We actually don't build clouds. We don't... As

21:57

it turns out, we're a computing platform company. And so nobody can

22:00

buy anything from us. That's the weird thing. You know, we vertically

22:06

design, vertically integrate to design and optimize, but then

22:10

we open up the entire platform at every single layer

22:14

to be integrated into other companies' products and services and

22:18

clouds and supercomputers and OEM computers

22:21

and so the amazing thing is, I can't do what I

22:25

do without having convinced them first. And so most of

22:29

GTC is about manifesting a future that by the

22:33

time that we... My product is ready, they're going, "What took you so long?"

22:39

- Yeah. So one of the things you've been a believer for a long

22:43

time is scaling laws, broadly defined. So are

22:47

you still a believer in the scaling laws?

22:49

- Yeah, yeah. Yeah, we have more scaling laws now.

22:51

- So I think you've outlined four of them with pre-training, post-training, test

22:55

time, and agentic scaling. What do you think, when you think about the future,

23:01

deep future and the near-term future, what are the blockers

23:06

that you're most concerned about that keep you up at night that you have to overcome

23:10

in order to keep scaling?

23:12

- Well, we can go back and reflect on what people thought were blockers.

23:16

So in the beginning, we were the first... The pre-training scaling

23:20

law. You know, people thought well rightfully

23:24

so, that the amount of data that we have, high-quality data that we

23:28

have will limit the intelligence that we achieve. And that scaling law

23:32

was an important, very important scaling law. The larger the model, the

23:35

correspondingly more data results in a better... With a

23:39

results in a smarter AI. And so that was pre-training. And

23:43

Ilya Sutskever, Ilya said, "We're out of data," or something like that. "Pre-training is

23:47

over," or something like that. The industry panicked,

23:51

you know, that this is the end of AI. And of course, of course that, that's

23:56

obviously not true. We're gonna keep on scaling the amount of data that we

24:00

have to, to train with. A lot of that data is probably gonna be synthetic,

24:04

and that also confused people, you know? And what people don't

24:08

realize is they've kind of forgotten that most of the data

24:12

that, that we are training that we teach each other with, inform

24:15

each other with, is synthetic. You know, I...

24:19

It's synthetic because it didn't come out of nature.

24:23

You created it. I'm consuming it. I modify it, augment it,

24:30

I regenerate it, somebody else consumes it. And so, so

24:33

we've now reached a level where AI is able to take ground truth, augment it......

24:43

Enhance it, synthetically generate an enormous amount of

24:46

data. And that part of post-training

24:50

continues to scale, and so the amount of data that we could use

24:53

that is human generated will be smaller, and smaller, and smaller.

24:57

The amount of data that we use to train model,

25:02

is going to continue to scale to the point where we're no longer limited...

25:07

Training is no longer limited by... Data is now limited by compute. And the

25:11

reason for that is most of the data is synthetic. Then the next phase

25:15

is test time, and

25:19

I still remember people telling me that, "Inference? Oh, yeah, that's

25:23

easy. Pre-training, that's hard." These are giant systems that people are talking

25:26

about. Inference must be easy. And so inference chips are gonna be little tiny

25:30

chips, and

25:32

... you know, they're not, they're not like NVIDIA's chips. Oh, those are gonna be

25:35

complicated and expensive, and, you know, we could make... And this is-

25:39

in the future, inference is gonna be the biggest market, and it's gonna be easy, and

25:43

we're gonna commoditize it. You know, everybody can build their own chips. And,

25:47

and that was always illogical to me because inference is thinking,

25:53

and I think thinking is hard. Thinking is way harder than reading.

25:59

You know, pre-training is just

26:01

memorization and generalization, you know, and looking for patterns in relationships.

26:05

You're reading and reading, versus thinking, reasoning, solving problems, taking

26:14

unexplored experiences, new experiences, and

26:18

breaking it down into... Decomposing it into, you

26:22

know, solvable pieces that we then go off, either through first

26:26

principle reasoning, or, you know, through previous examples,

26:30

prior experiences. You know, or just uh,

26:34

exploration and search and, you know, trying different

26:38

things. And that whole process of, of test time scaling,

26:44

Inference, is really about thinking. And it's about

26:47

reasoning, it's about planning, it's about search, it's about... And so how could that

26:51

possibly be compute light? And we were absolutely right about

26:55

that. You know, so test time scaling is intensely compute intensive.

27:01

Then the question is, okay, now we're at inference and we're at test time scaling, what's beyond that?

27:06

Well, obviously, we have now created, you know, one agentic person,

27:12

and that one agentic person has a large language model that we've now

27:16

now, you know, developed. But during test time, that agentic

27:20

system goes off and does research and bangs on

27:24

databases, and it goes out and, you know, uses tools,

27:27

and one of the most important things it does is spins off and spawns off a whole

27:31

bunch of sub-agents. Which means we're now creating large teams.

27:36

It's so much easier to scale NVIDIA by

27:40

hiring more employees than it is to scale myself.

27:44

And so the next scaling law is the agentic scaling law. It's kind of

27:47

like multiplying AI.

27:51

Multiplying AI, we could spin off agents as fast as you want to spin off agents.

27:55

And so, you know, I... You know, I have four scaling laws.

27:59

And as we use the agentic systems, they're gonna create a

28:03

lot more data, they're gonna create a lot of experiences. Some of it we're gonna say,

28:07

"Wow, this is really good. We ought to memorize this."

28:12

That data set then comes all the way back to pre-training.

28:15

We memorize and generalize it. We then refine it and fine-tune it

28:20

back into post-training. Then we enhance it even more with

28:24

test time, you know, and the agents, agentic systems,

28:28

you know, put it out to the industry. And so this loop, this

28:32

cycle, is gonna go on and on and on. It kinda comes down to basically

28:37

intelligence is gonna scale by one thing, and that's compute.

28:41

- But there's a tricky thing there that you have to anticipate and predict, which

28:45

is some of these components, it requires

28:49

different kind of hardware to really do it optimally. So you have

28:53

to anticipate where the AI innovation's going to lead. For example, a mixture of-

28:57

- Perfect

28:58

- ... experts with sparsity.

28:59

- Perfect.

29:00

- With hardware, you can't just pivot on a week's notice. You

29:04

have to anticipate what that's going to look like. It has some-

29:06

- So good

29:07

- ... that's so scary and difficult to do, right?

29:09

- For example, These AI model architectures are being invented about once every six

29:15

months. Right? And system architectures and hardware architectures

29:23

kind of every three years.

29:26

And so you need to anticipate what likely is going to happen,

29:30

you know, two, three years from now.

29:33

And there's a couple ways that you could do that. First of all, we could do research internally ourselves, and that's one

29:37

of the reasons why we have basic research, we have applied research.

29:40

We create our own models. And so we have hands-on life

29:44

experience right here. This is part of the co-design that I'm talking about.

29:48

We're also the only AI company in the world that works with literally every AI company in the world.

29:51

And so to the extent that we can, we try to get a sense

29:55

of what are the challenges that people are experiencing.

29:59

- So you're listening to the whispers across the industry, the AI labs.

30:02

- That's right. You got to listen and learn from everybody. And have a...

30:06

And then the last part is to have an architecture that's

30:10

flexible, that can adapt and move with the wind. And one of the

30:14

benefits of, of CUDA is that it's, you know, on the one hand,

30:18

an incredible accelerator. On the other hand, it's really flexible.

30:22

And so that balance, incredible balance between

30:26

specialization, otherwise we can't accelerate the CPU,

30:31

versus generalization, so that we can adapt with changing algorithms,

30:35

that's really, really important. That's the reason why CUDA has

30:39

been so resilient on the one hand, and yet we

30:43

continue to enhance it. We're at CUDA 13.2, and so we're

30:47

evolving the architecture so fast that we can stay

30:51

with, you know, with the modern algorithms.

30:55

For example... When mixtures of experts came out,

30:59

That's the reason why we had NVLink 72 instead of NVLink eight.

31:04

We could now take an entire four trillion, 10 trillion parameter model

31:08

and put it in one computing domain as if it's running on one GPU.

31:13

Um, people probably didn't notice, I said it, but

31:19

if you look at the architecture of

31:22

the Grace Blackwell racks, it was completely focused on

31:26

doing one thing, processing the LLM.

31:30

All of a sudden, one year later, you're looking at a Vera Rubin rack.

31:34

It has storage accelerators. It has this incredible new CPU called Vera.

31:41

It has Vera Rubin and NVLink 72 to run the

31:45

LLMs. It also has this new additional rack called Rock.

31:49

And so this entire rack system is completely

31:53

different than the previous one, and it's got all these new

31:57

components in it. And the reason for that is because the last one was designed to run

32:02

MoE large language models, inference. And this one is to run agents and agents

32:08

bang on tools, and-

32:10

- Obviously, the design of the system had to have been done before Claude Code,

32:17

Codex, OpenClaw. So you were anticipating the future, essentially.

32:21

And that comes from what? From the whispers, from understanding what all the state-

32:25

- No

32:25

- ... of the art is about?

32:26

- No, it's easier than that. You just reason about it. First of all, you just reason.

32:34

no matter, no matter what happens, at some point in order

32:38

for that large language model to be a digital worker... Let's just,

32:42

let's just use that metaphor. Let's say that we want the LLM to be a

32:46

digital worker. What does that have to do?

32:49

It has to access ground truth. That's our file system. It has

32:53

to be able to do research. It doesn't know everything. We don't have... And I don't wanna

32:57

wait until this AI becomes, you know, universally

33:01

smart about everything, past, present, and future before I

33:05

make it useful. And so therefore, I might as well let it go do research.

33:09

It's obviously, if it wants to help me, it's gotta use my tools.

33:13

You know, a lot of people would say, "You know AI is gonna completely

33:17

destroy software. We don't need software anymore. We don't even need tools anymore." That's

33:20

ridiculous. Let's use the... Let's use a thought experiment.

33:25

And you could just sit there, enjoy a glass of whiskey, and,

33:29

and think about all these things, and it would become completely obvious. Like, if I

33:33

were to create the most amazing- the

33:37

most amazing agent that we can imagine in the next 10 years.

33:41

Let's say it'd be a humanoid robot. If that humanoid robot were to be created,

33:46

is it more likely that the humanoid robot comes into my house

33:50

and uses the tools that I have to do the work that it needs to do?

33:54

Or does this hand turns into a 10-pound hammer in

33:58

one instance, turns into a scalpel in another instance,

34:02

and in order to boil water, it beams, you know, microwaves out

34:06

of its fingers? You know, or is it more likely just to use a microwave, you

34:10

know? And the first time it goes up to the microwave,

34:13

it probably doesn't know how to use it. But that's okay. It's connected to the

34:17

internet. It reads the manual of this

34:21

microwave, reads it, instantly becomes an expert.

34:24

And so it uses it. And so I think the... I just

34:28

described, in fact, almost all of the properties of OpenClaw.

34:35

You know, that it's gonna use tools, that it's gonna access files, it's gonna be able to do

34:38

research. It has I/O subsystem. And when you're done

34:42

reasoning through it, reasoning about it in that way,

34:46

Then you say, "Oh, my gosh, the impact to the future of computing is deeply

34:53

profound." And the reason for that is, I think we've just reinvented the computer.

34:57

And then now you say, "Okay, when did we reason about that? When did we

35:01

reason about OpenClaw?" If you take the OpenClaw schematic that I used at GTC,

35:08

you'll find it two years ago. Literally, two years ago at GTC, I was talking about

35:15

agentic systems that exactly reflect OpenClaw today.

35:21

And, of course, the confluence of

35:25

many things had to happen. First of all, we needed Claude and

35:29

GPT and, you know, all of these models to reach a level of

35:33

capability. So their innovation and their breakthroughs and their continued

35:36

advances was really important.

35:39

And then, of course, somebody had to create an open source, you

35:43

know project that was sufficiently robust, you know, and sufficiently complete

35:51

and that we can all put to work. And I think OpenClaw

35:55

did for, did for agentic systems what ChatGPT did for

35:59

generative systems. And I just think it's a very big deal.

36:02

- Yeah, it's a really special moment. I'm not exactly sure why it

36:05

captured so much of the world's attention, but it did,

36:09

more than Claude Code and Codex and so on.

36:12

- Because consumers could reach it.

36:13

- Sure, yeah. But there's also so much of this is vibes.

36:17

And Peter, I had a podcast with him, he's a

36:21

wonderful human being. So part of it is also the humans that represent the thing.

36:25

- Yeah, no doubt.

36:25

- Part of it is memes and the— 'Cause we're all trying to figure it out.

36:28

There's really serious and complicated security concerns

36:31

about when you have such powerful technology, how do you hand over your data

36:35

so they can do useful stuff? But then there's scary things associated with that.

36:39

And we, as a civilization, as individual people and as a civilization, figuring out how

36:43

to find that right balance.

36:44

- Yeah, we jumped on it right away and we sent a bunch of security experts this way.

36:49

And we did this thing called OpenShell. It's already been

36:53

integrated into, into OpenClaw.

36:55

- And NVIDIA put forward NemoClaw.

36:58

- Yep, exactly.

36:59

- They install super easy. It makes sure that it's secure.

37:03

- We give you two out of three rights. Agentic systems can access

37:07

sensitive information, it can execute code, and it can communicate

37:10

externally. We could keep things safe if we gave you two out of those three

37:17

capabilities at any time, but not all three.

37:21

And out of those two out of three capabilities, we also give you access control

37:25

based on whatever rights that you're given by enterprise.

37:29

And then we connect it to a policy engine that all these enterprises already have.

37:33

And so we're going to try to do our best to help OpenClaw become a better claw.

37:40

- So you eloquently explained how we have a long history of

37:44

blockers that we thought were going to be blockers, and we overcame them. But now looking into the

37:48

future, what do you think might be the blockers now that it's clear that agents

37:52

will be everywhere?

37:53

So obviously we're going to need compute. So what is going to be the

37:57

blocker for that scaling?

37:59

- Power is a concern, but it's not the only concern. But that's the reason why

38:04

we're pushing so hard on extreme co-design, so that we can improve the tokens

38:11

per second per watt orders of magnitude

38:15

every single year. And so in the last 10 years, Moore's

38:19

Law would have progressed computing about 100 times in the last

38:23

10 years. We progressed and scaled up computing by

38:27

a million times in the last 10 years. And so we're gonna keep on doing that

38:31

through extreme co-design. So energy efficiency, perf per watt,

38:36

completely affects the revenues of a company. It

38:40

affects the revenues of a factory. And we're just going to

38:44

push that to the limit so that we can keep on driving token costs

38:47

down as fast as we can. You know, the

38:51

our computer price is going up, but our token generation

38:56

effectiveness is going up so much faster that token cost is

38:59

coming down. It's just coming down an order of magnitude every year.

39:04

- So power, that's an interesting one. So the way to try

39:07

to get around the power blocker is to try to, with the tokens per

39:11

second per watt, try to make it more and more efficient.

39:14

Of course, there's the question of how do we get more power.

39:16

- We should also get more power.

39:17

- That's a really complicated one. You've talked about small modular nuclear power plants.

39:21

There's all kinds of ideas for energy. How much does it keep you

39:25

up at night? The bottlenecks in the supply chain of AI,

39:29

like ASML with EUV lithography machines, TSMC with advanced

39:33

packaging like CoWoS, and SK Hynix with the high bandwidth memory?

39:38

- All the time, and we're working on it all the time. No company in history

39:44

has ever grown at a scale that we're growing while

39:47

accelerating that growth. It's incredible.

39:50

And it's hard for people to even understand this.

39:53

In the overall world of AI computing, we're increasing

39:57

share. And so supply chain, upstream and downstream, are really important to us.

40:04

I spend a lot of time informing all the

40:08

CEOs that I work with, what are the dynamics that's going to cause,

40:12

The growth to continue or even accelerate? It's part of the reasons

40:16

why to the entire right-hand side of me were CEOs of

40:22

practically the entire IT industry upstream and practically the entire

40:29

infrastructure industry downstream.

40:32

And they were all... There were several hundred CEOs.

40:36

And I don't think there's ever been keynotes where several hundred CEOs show up.

40:40

And part of it is, I'm telling them about our business condition now.

40:46

I'm telling them about the growth drivers in the very near future and what's

40:49

happening. And I'm also describing where are we going to go next

40:53

so that they could use all of this information and all of the dynamics that are

40:57

here to inform how they want to invest. And

41:01

so I inform them that way like I inform my own employees.

41:06

And then of course, then I make trips out to them

41:09

and make sure that, "Hey, listen, I want you to know this quarter, this

41:13

coming year, this next year, these things are going to happen."

41:17

And if you look at the CEOs of the DRAM industry,

41:21

The number one DRAM in the world was DDR memory for CPUs in data centers.

41:30

About three years ago, I was able to convince several of the CEOs that

41:36

even though at the time HBM memory was used quite scarcely, you know, and,

41:40

and barely by supercomputers that this was going to be a

41:44

mainstream memory for data centers in the future. And at first it sounded

41:48

ridiculous, but several of the CEOs believed me and decided

41:52

to invest in building HBM memories. Another memory was rather odd to put into a data

41:59

center, is the low power memories that we use for cell phones.

42:03

And we wanted them to adapt them for supercomputers in the data

42:07

center. And they go, "Cell phone memory for supercomputers?"

42:11

And I explained to them why. Well, look at these two memories,

42:14

LPDDR5, HBM4. The volumes are

42:18

so incredible. All three of them had record years in history, and these

42:22

are, these are 45-year companies. And so,

42:27

you know, I... That's part of my job, is to inform and shape, inspire, you know.

42:36

- So you're not just manifesting the future and maybe

42:39

inspiring NVIDIA, the different engineers of the company, you're,

42:44

you're manifesting the supply chain of the future. So you're having conversations with

42:48

TSMC, with ASML.

42:50

- Upstream, downstream.

42:51

- Upstream, downstream. So that's the thing.

42:53

- GEV, Caterpillar. Yeah, that's downstream from us. Yeah, yeah, there you go.

42:59

- Yeah, the whole thing. I mean, but that's so...

43:02

There's so much incredibly difficult engineering that

43:05

happens in the entire semiconductor industry, and it just feels scary

43:12

how intricate the supply chain is, how many components there

43:16

are, but it works somehow.

43:18

- Exactly, the deep science. The deep engineering, the incredible

43:22

manufacturing, and so much of the manufacturing is already robotics,

43:26

but we have a couple of hundred suppliers that contribute

43:30

the technology that goes into our 1.3 million component rack.

43:36

Each rack is 1.3, one and a half million components. There are 200 suppliers

43:43

across the Vera Rubin rack.

43:45

- So it's interesting that you don't list that as the thing that keeps you up at night in the list of

43:48

blockers.

43:49

- But I'm doing, I'm doing all the things necessary to-

43:52

- Okay

43:52

- ... yeah, see?

43:54

I can go to sleep because I checked it off. I said, okay, you know, I go, I

43:58

yeah, I can go to sleep and I go, well, let's see, what re- let's reason

44:02

about this. What's important for us?

44:03

Um, because okay, let's reason about this. Because we

44:08

changed the system architecture from the original DGX-I that

44:12

you remembered to NVLink-72 rack scale computing-

44:16

... what's gonna... What does that, what does that mean?

44:19

What does that mean to software? What does that mean to engineering? What does that

44:23

mean to how we design and test? How, and what does that mean to the supply

44:27

chain? Well, one of the things that it meant was we moved supercomputer,

44:33

supercomputer integration at the data center

44:37

into supercomputer manufacturing in the supply chain. If you're doing that,

44:44

you also have to recognize you're gonna move one... And if,

44:48

if you're, if you're, you know, total footprint of

44:52

whatever data center you're gonna build, let's say you would like to have, you know,

44:58

50 gigawatts of supercomputers that are running simultaneously,

45:02

and it takes one week to manufacture that 50

45:06

gigawatts of supercomputers, then each week in the

45:10

supply chain, the supercomputers are gonna need a gigawatt of power. And so,

45:14

so we're gonna need the supply chain to increase the amount of power it has

45:18

to build, test, to build and test the

45:21

supercomputers in the supply chain before I ship it.

45:25

Well, NVLink-72 literally builds supercomputers in the supply chain and

45:28

ships 'em two, three tons at a time per rack.

45:32

It used to be—they used to come in parts and we used to assemble 'em

45:36

inside the data center. But that's impossible now because NVLink-72 is so dense.

45:41

And so that's an example. And I would have to go and to, you know,

45:45

I've... Fly into the supply chain, go meet my partners saying, "Hey," I said, "guess

45:48

what? So here's what I'm going to do with... This is the way we used to build

45:52

our DGXs. We're gonna build them this way. This is gonna be so much better because

45:56

we're going to need 'em for inference." The market for inference is, you know,

46:02

coming. The inflection point for inference is coming. It's gonna be a big market.

46:05

And so I first explain to them what's going on, why it's gonna happen, and

46:09

then I ask 'em to make several billion dollars of capital investments

46:15

each. And because they, you know, they trust me and I'm very

46:21

respectful of 'em, and I give 'em every opportunity to question me and

46:25

I spend time to explain things to people and I reason about it. I draw on pictures

46:29

and I reason about it in first principles. And by the time

46:33

I'm done with them, they know what to do.

46:35

- So it's a lot of it is about relationships and building a shared view of the future.

46:41

Uh, but do you worry about certain bottlenecks? I mean, what are the

46:45

biggest bottlenecks in the supply chain? Are you, are you worried about ASML's EUV

46:49

tooling? Are you, are you worried about the packaging, CoWoS packaging of

46:53

TSMC, about how fast it could scale? Like you said, you're

46:57

not only growing incredibly fast, you're accelerating your growth. So

47:01

it feels like everybody in the supply chain, and those are

47:05

certainly bottlenecks, would have to scale up. Are you having conversations with them,

47:09

like, how can you scale up faster? Do you worry about it?

47:13

- No.

47:13

- Okay.

47:14

- Because, because I told 'em what I needed. They understood what I

47:18

need. They told me what they're gonna go do, and I believe them what they're going to do.

47:22

- Interesting.

47:22

That's great to hear. So maybe if we can just linger on the power for a little

47:26

bit. What are your hopes for how to solve the energy problem?

47:30

- One of the areas, Lex, that I'm

47:34

that I would love, I would love us to talk about and just get the message out,

47:38

you know our power grid is designed

47:44

for the worst case condition with some margin. Well,

47:50

99% of the time we're nowhere near the worst case condition because the worst case condition

47:54

is a few days in the winter, a few days in the summer,

47:57

and extreme weather. Most of the time we're nowhere

48:01

near the worst case condition and we're probably running around, call it

48:05

60% of peak. And so 99% of the time, our power grid

48:13

has excess power, and they're just sitting idle, but they have to be there

48:17

sitting idle because just in case, when the time comes, hospitals have to

48:21

be powered and, you know, infrastructure has to be powered and airports have to run and so on and so

48:25

forth. And so the question that I have is whether we could go and,

48:31

Help them understand and create contractual agreements

48:35

and design computer architecture systems, data centers, such that when they need,

48:42

The maximum power for infrastructure in society,

48:46

that the data centers would get less.

48:49

But that's in a very rare instance anyways. And during that time, we either have a

48:53

backup generator for that little part of it, or we just have our computers shift the

48:57

workload somewhere else, or we have the computers just run

49:00

slower. You know, we could degrade our performance,

49:03

reduce our power consumption and provide

49:07

for a, you know, slightly longer latency response, you know, when

49:10

somebody asks for, you know, asks for an answer. And so I think that

49:14

that way of using computers, of building data centers,

49:18

instead of expecting 100% uptime-...

49:22

and these contracts that are really, really quite rigorous, it's

49:26

putting a lot of pressure on the grid to be able to... Now, they're gonna

49:30

have to increase from their maximum. I just wanna use their excess.

49:35

It's just sitting there.

49:36

- Yeah, that's not talked about enough. So what's stopping there?

49:40

Is it regulation? Is it bureaucracy?

49:43

- I think it's a three-way problem. It starts with the end

49:47

customer. The end customer puts requirements

49:51

on the data centers that they can never

49:55

not be available, okay? So that the end customer expects perfection.

50:00

Now, in order to deliver that perfection, you need a combination of

50:04

backup generators and your grid power

50:07

supplier to deliver on perfection. And so everybody's gotta have six nines.

50:13

Well, I think first of all,

50:15

right now, we ought to have everybody understand that when the customer asks for these

50:19

things, you have somebody in your data center operations

50:23

team disconnected from the CEO. I bet the CEO doesn't know this. I'm

50:27

gonna talk to all the CEOs. The CEOs are probably

50:30

not paying any attention to the contracts that are being signed, and

50:34

so everybody wants to sign the best contract, of course. And they go down to

50:39

cloud service providers, and the contract, the... The two contract

50:42

negotiators that are... You, I could just see them now.

50:46

You know, negotiating these multi-year contracts. Both sides want,

50:50

you know, the best contract. As a result,

50:55

the CSPs then have to go down to the utilities, and they expect the nine,

50:59

the six nines. And so I think the first thing is just make

51:02

sure that all of the customers, the CEOs and the customers

51:06

realize what they're asking for.

51:09

Now, the second thing is we have to build data centers that gracefully degrade.

51:13

And so if the power, if the utility, if the grid tells us, "Listen, we're gonna have

51:17

to back you down to about 80%," we're gonna say, "That's no problem at all."

51:21

We're just gonna move our workload around. We're gonna make sure that data's never

51:25

lost, but we can reduce the computing rate and use less

51:30

energy. The quality of service degrades a little bit. For the critical

51:34

workloads, I shift that somewhere else right away

51:38

so I don't have that problem, and so, you know, whoever, whichever data

51:42

center still has 100% uptime, and so...

51:44

- How difficult of an engineering problem is that, that smart, dynamic allocation of power in a data

51:48

center?

51:49

- As soon as you could specify, you could engineer it. U- beautifully put.

51:54

So long as it obeys the laws of physics on first principles, I think we're good.

51:58

- What was the third thing you were mentioning? Um...

52:00

- So the second thing is the data centers. And the third thing is we

52:04

need the utilities to also recognize that this is an opportunity-

52:10

... and instead of saying, "Look it's gonna take me five years

52:14

to increase my grid capability," uh, if

52:18

you, if you have, if you're willing to take power of this level of guarantee,

52:25

I can make them available for you next month and at this price.

52:29

And so if utilities also offered more segments of power delivery promises,

52:36

then I think everybody will figure out what to do with it.

52:39

Yeah, but there's just way too much waste in the grid right now. We should go after it.

52:44

- Uh, you've highly lauded Elon and xAI's

52:47

accomplishment in Memphis, in building Colossus supercomputer,

52:53

probably in record time in just four months. It's now at 200,000

52:57

GPUs and growing very quickly. Is there something that you could speak

53:01

to the understand about his approach that's instructive to, broadly

53:05

to all the data center creators that's

53:08

that enabled that kind of accomplishment? His approach to engineering, his approach to the

53:12

whole management of construction, everything?

53:15

- First of all, Elon is deep in so many different topics. Um,

53:20

Yet he's also a really good systems thinker.

53:24

And so he's able to think through multiple disciplines, and,

53:29

and he obviously pushes things,

53:34

questions everything, where they're, number one, is it necessary?

53:39

Number two, does it have to be done this way? And then numbers, you know, does it have,

53:43

does it have to take this long? And, and so, so he, he has, he has the a- he

53:49

has the ability to question everything,

53:53

To the point where everything is down to its minimal amount

53:57

that's necessary, you can't take anything else out. And yet the,

54:04

the necessary capabilities of the product remains, you

54:08

know? And so he's, he is as minimalist as you could possibly imagine,

54:12

and he does it at a system scale. I think... I also love the fact that he is

54:19

he is represented. He is present at the point of action.

54:25

You know, he'll just go there. If there's a problem, he'll just go there

54:29

and then, "Show me the problem." You know, when you do all of this in combination,

54:34

you overcome a lot of previous, "This is just the way we do it."

54:38

"Um, you know, I'm waiting for them.

54:42

Uh," You know, I mean, it's just, everybody has a lot of excuses. And

54:46

so, and then the last thing is when you act personally with

54:50

so much urgency it causes everybody else to act with urgency,

54:54

you know? And every supplier has a lot of customers going on. Every supplier

54:58

has a lot of projects going on,

55:00

and he made it his... He makes it his business that he's

55:04

the top priority of everybody else's, you know, projects. And so he does that by

55:08

demonstrating it.

55:09

- Yeah, I've been in a bunch of those meetings. It's just, it's fun to watch, 'cause really, not enough

55:13

people ask the question like, "Okay, so, can this be done a lot faster, and how?

55:20

Why does it have to take this long?"

55:21

- Yeah, right.

55:22

- And then in the... That becomes an engineering question often. And yes, I think when

55:26

you get the ground truth of actually... I remember,

55:29

one of the times I was hanging out with him, he literally is going through the

55:33

entire process of how to plug in cables into a rack. He's,

55:37

he's working with an engineer on the ground that's doing that task, and he's

55:41

just trying to understand what does that process look like so it can be less

55:44

error-prone. And just building up that intuition from every single task involved in,

55:50

putting together a data center— ...you start to immediately get a sense at the

55:56

detailed scale and at the broad systems scale of

56:00

where the inefficiencies are, and so you can make it more and more and more efficient.

56:04

Plus you have the big hammer of being able to say, "Let's do it totally different-"

56:08

- Yeah. That's right.

56:09

- "... and remove all possible blockers."

56:10

- That's right.

56:11

- Is there parallels in the NVIDIA Extreme Systems co-design approach that you

56:15

see in the way Elon approaches systems engineering?

56:18

- Well, first of all, co-design is an ultimate systems engineering problem.

56:22

And so we approach, we approach the work that we do from that first, from that

56:26

The other thing that we do and this is, this is a philosophy, a thought,

56:35

a state of mind, I guess, a method,

56:39

That I started 30 years ago, and it's called the

56:43

speed of light. The speed of light is not just about the speed. The speed of light is, is

56:46

my shorthand for what's what's the

56:51

limit of what physics can do. And so every single, everything,

56:55

everything that we do is compared against the speed of light. Memory speed,

56:59

Math speed, power, cost, time, effort, number of people,

57:06

manufacturing cycle time. And when you think about latency versus throughput,

57:12

When you think about cost versus throughput, cost

57:16

versus capacity, all of these things, You test against the speed of light to

57:23

achieve all of these different constraints separately. And then when you consider it

57:30

together, you know you have to make compromises because a

57:34

system that achieves extremely low latency versus a cheap, a system that

57:37

achieves very high throughput are architected fundamentally differently.

57:42

But you want to know what's the speed of light of a system that

57:45

achieves high throughput, what's the speed of light of a system that

57:50

achieves low latency?

57:52

And then when you think about the total system, you can make trade-offs. And so

57:56

I force everybody to think about what's the, what the first- the first principles,

58:00

the limits- ... the physical limits, For everything before we, you know,

58:06

before we do anything. And we test everything

58:10

against that. And so that's a good frame of mind.

58:13

I don't love the other methods, which is continuous improvement.

58:19

The problem with continuous improvement, it...

58:23

First of all, you should engineer something from first principles at the speed,

58:27

you know, with speed of light thinking. Limit it only by physical limits,

58:32

and physics limits. And after that, of course you would improve it over time. Um,

58:40

but I don't like going into a problem and somebody says, "Hey, you know, it takes 74 days

58:44

to do this today-" "... Right now. And we can do it for you in 72 days."

58:50

You know, I'd rather strip it all back to zero-

58:52

... and say, "First of all, explain to me why 74 days in the first place.

58:56

And let's note, let's think about what's possible today. And if I were

59:00

to build it completely from scratch, you know, how long would it take?"

59:04

Oftentimes, you'd be surprised. It might come to six days.

59:08

Now, the rest of the six days, the 74, could be

59:12

very well-reasoned and compromises, and, you know, cost

59:16

reductions, and all kinds of different things. But at least you know what they are.

59:20

And then now that you know that six days is possible,

59:24

then the conversation from 74 to six, surprisingly much more effective.

59:30

- In such incredibly complex systems that you're working with, is simplicity sometimes

59:34

a good heuristic to reach for? I mean, if I can just...

59:40

I mean, the pod, the Vera Rubin pod that you announced is just incredible.

59:44

We're talking about seven chips, seven chip types, five purpose-built

59:48

rack types, 40 racks, 1.2 quadrillion transistors, nearly 20,000 NVIDIA dies,

59:56

over 1,100 Rubin GPUs, 60 exaflops, 10 petabytes per second of scale bandwidth.

60:01

That's all just one...

60:03

- That's just one pod.

60:04

- That's just one pod.

60:06

- Yeah, that's just one pod.

60:07

- I mean, in- ... so you have the... And then even the NVL 72 rack

60:11

alone is 1.3 million components,

60:15

1300 chips, 4,000 pods crammed into a single 19-inch wide rack.

60:19

- And Lex, we're probably gonna have to crank out about 200 of these pods a week,

60:24

just to put it in perspective.

60:25

- The amount of different components, I suppose simplicity is impossible,

60:30

but is that a metric that you kind of reach for in trying to design things?

60:35

- You know, the phrase, the phrase that I use most often is, we-

60:39

we need things to be as complex as necessary, but as simple as possible.

60:43

And so the question is, is all that complexity there

60:47

necessary? And we ought to test for that.

60:50

And we got to challenge that. And then after that, everything else above it,

60:54

you know, is gratuitous.

60:56

- But it's still almost incredible. Semiconductor industry broadly, but what NVIDIA is

61:00

doing,

61:03

some of the greatest engineering in history. So these systems are just truly,

61:08

truly marvels of engineering.

61:10

- It is the most complex computer the world has ever made.

61:13

- Yeah, the engineering teams, I mean-

61:14

... I don't, it's not a competition, but I don't know. If it was like an Olympics of

61:18

engineering teams, I mean, TSMC does incredible engineering. Like I said,

61:22

ASML at every scale, but NVIDIA is gonna give them a run for their money.

61:27

Just incredible, incredible teams.

61:28

- Well, it's gold medalists in every single, in every single sport, all

61:32

assembled right here.

61:33

- And have to work together.

61:35

And report directly to you. This is wonderful. You recently traveled to China.

61:41

so it's interesting to ask you China's been incredibly

61:45

successful in building up its technology sector. What do you

61:49

understand about how China's able to, over the

61:53

past 10 years, build so many incredible world-class companies,

61:57

world-class engineering teams, and just this technology ecosystem-

62:01

... that produces so many incredible products?

62:05

- A whole bunch of reasons for, well, first of all, let's start with some facts.

62:09

50% of the world's AI researchers are Chinese, plus or minus, and

62:16

they're mostly in China

62:18

still. We have many of them here, but there's amazing researchers still in China.

62:23

They, their tech industry showed up at precisely the right time.

62:30

At the time of the mobile cloud era their way of

62:33

contributing was software, and so this is a country's incredible science

62:37

and math. Really well-educated kids.

62:42

Their tech industry was created during the era of software.

62:48

They're very comfortable with modern software.

62:52

China is not one giant economic country.

62:56

It's got many provinces and cities with mayors all

62:59

competing with each other. That's the reason why there's so many EV

63:03

companies. That's the reason why there's so many AI companies. That's the reason why there's so

63:07

many, every company you could imagine, they all create some of them. And as

63:15

a result, they have insane competition internally.

63:19

And, you know, what remains is an incredible company.

63:24

They also have a social culture where it's family first, friends second, and

63:32

company third. And so, the amount of conversation that goes back and

63:42

forth between... They're essentially open source all the time.

63:47

So the fact that they contribute more to open source is so sensible

63:51

because they're probably, "What are we protecting?" You know, my engineers,

63:55

their brothers are in that company, their friends are in that company, and they're all

63:59

schoolmates. You know, the schoolmate concept. There's a, you know, one

64:03

schoolmate, you're brother for life. And so they,

64:08

they share knowledge very, very quickly.

64:12

And so there's no sense keeping technology hidden. You might as well put it on

64:16

open source. And so the open source community then amplifies,

64:20

accelerates the innovation process. So you get this rapid, incredible great talent,

64:26

rapid innovation because of open source and just, you know, the nature of friends,

64:32

and insane competition. Among comp-

64:36

among the company, what emerges is incredible stuff. And so

64:41

this is the fastest innovating

64:44

country in the world today, and this is something that has everything that, everything that I've just

64:48

said is fundamental to just how the kids were grown,

64:52

the fact that they have excellent education, the fact that they, parents

64:56

want them to do well in school, the fact that they, their culture is that

64:59

way. These are, you know, these are just the thing about their country,

65:04

and they showed up at precisely the time when technology is going through that

65:07

exponential.

65:09

- Plus culturally, it's pretty cool to be an engineer.

65:12

It connects to all the components that you're mentioning...

65:16

- It's a builder nation.

65:18

- It's a builder nation.

65:19

- Yeah, it's a builder nation. Our country's leaders,

65:22

incredible, but they're mostly lawyers. Their country's

65:25

leaders, and because we're, they're trying to keep us safe, rule of law, governing,

65:31

their country was built out of poverty. And so

65:37

most of their leaders are incredible engineers. Some of the brightest minds.

65:43

- To take a small tangent, because you mentioned open source, I have to

65:47

go to Perplexity here, who you have been a fan of a long time.

65:51

- Love it, yeah.

65:52

- And thank you for releasing open source Nemotron 3 Super,

65:56

which you can also use inside Perplexity to look stuff up.

65:59

Now, which is 120 billion parameter open weight MoE model.

66:05

What's your vision with open source? So you mentioned China with

66:12

DeepSeek and MiniMax, with all these companies really

66:16

pushing forward the open source AI movement, and NVIDIA is really leading the

66:21

way in close to state-of-the-art open source LLMs. What's your vision there?

66:28

- First, if we're gonna be a great AI computing company, we have to understand how AI

66:35

models are evolving. One of the things that I love about Nemotron 3 is it's not a,

66:40

just a pure transformer model, it's transformer and SSMs. And we were early in,

66:48

Developing the conditional GANs, which,

66:52

that progressive GANs, which led step-by-step to diffusion. And so,

66:56

The fact that we're doing basic research

66:59

in model architecture and in different domains

67:03

gives us visibility into, you know, what kind of computing

67:07

systems would do a good job for future models. And so it is part

67:11

of our extreme co-design strategy. Second, um, I think we rightfully recognize

67:19

that on the one hand, we want world-class

67:23

models as products, and they should be proprietary.

67:27

On the other hand, we also want AI to diffuse into every industry and every country,

67:34

every researcher, every student.

67:37

And if everything is proprietary, it's hard to do research

67:41

and it's hard to innovate on top of, around, with.

67:46

And so...Open source is fundamentally necessary for many industries to join the AI

67:52

revolution. NVIDIA has the scale and we have the motives

67:58

to not only skills, scale, and motivation to build and continue to

68:05

build these AI models for as long as we shall live.

68:10

And so therefore, we ought to do that. We can open up, we can

68:12

activate every industry, every researcher,

68:17

you know, every country to be able to join the AI revolution.

68:21

There's the third reason, which is from that, to

68:25

recognizing that AI is not just language. These AIs will likely use tools and

68:33

models and sub-agents that were

68:36

trained on other modalities of information. Maybe it's

68:40

biology or chemistry or you know,

68:43

laws of physics, or you know, fluids and thermodynamics, and not

68:48

all of it is in language structure.

68:50

And so somebody has to go make sure that weather prediction,

68:55

biology, AI, AI for biology, physical AI, all of that stuff stays, can be pushed

69:03

to the limits and pushed to the frontier. We don't build cars, but we wanna make sure

69:07

every car company has access to great models. We don't,

69:11

discover drugs, but I wanna make sure that Lilly has the world's best

69:15

biology AI systems, so that they can go use it for discovering drugs.

69:19

And so these three fundamental reasons, both in,

69:23

recognizing that AI is not just language, that AI is really broad,

69:27

that we wanna engage everybody into the world of AI, and then also co-design of AI.

69:32

- Well, I have to say, once again, thank you for open sourcing,

69:36

really truly open sourcing Nemotron 3 and ...

69:39

- Yeah, I appreciate you were saying that. We open sourced the models, we open sourced the weights, we open

69:43

sourced the data, we open sourced how we created it. Yeah, it's pretty amazing.

69:48

- Uh, it's really, it's really incredible.

69:51

You're originally from Taiwan and have a close relationship with TSMC.

69:56

So I have to ask, TSMC I think

70:00

also is a legendary company in terms of the engineering teams, in terms of the

70:03

incredible engineering work that they do. What

70:07

what do you understand about TSMC culture and their approach that

70:10

explains how they're able to achieve this singular

70:14

unmatched success in everything they're doing with semiconductors?

70:19

- You know, first of all, the deepest misunderstanding about TSMC is that

70:29

their technology is all they have. That somehow they have a really great

70:36

transistor, and if somebody shows up another transistor, game over.

70:41

It's the technology

70:43

and of course, you know, I don't mean just the transistor, the metallization

70:47

systems, the packaging, the 3D packaging, the silicon photonics,

70:51

the, you know, all of the technology that they have. That technology is really what

70:55

makes the company special. Their technology makes the company special.

70:59

But their ability to orchestrate

71:04

the demands, the dynamic demands of hundreds of companies in the world as

71:11

they're moving up, shifting out,

71:14

you know, increasing, decreasing, push, pushing out, pulling

71:17

in changing from customer to customer, Wafer starting, wafer stopping,

71:26

Emergency wafer starts, you know, all of this

71:30

dynamics of the world's complexity as the world is

71:34

shape-shifting all the time, and somehow they're

71:38

running a factory with high throughput, high yields,

71:42

really great costs, excellent customer service.

71:46

They take their work, they take their promises seriously. They, when your

71:50

wafer, because they know that they're helping you run your company, when the wafers,

71:54

when the wafers were promised to show up, the wafers show up, you know, so that you could

71:58

run your company appropriately. And so their system, their

72:02

manufacturing system is completely miraculous, I would say. Then

72:06

the second thing is their culture. This culture is simultaneously,

72:10

Technology focused on one hand, advancing technology,

72:14

simultaneously customer service oriented on the other hand. A lot of

72:19

companies are very customer service oriented, but they're not very

72:23

technology excellent. They're not at the bleeding edge of technology.

72:27

There are a lot of companies who are tech, at the bleeding edge of technology, but they're not the best customer

72:31

service oriented company. And so it just depends on somehow they've,

72:34

they've balanced these two and they're world-class at both.

72:39

And then probably the third thing is the technology that I most

72:43

value in them that they created this, you know, this,

72:48

Intangible called trust. I trust them to put my company on top of them. That's a

72:54

very big deal.

72:55

- When they trust, I mean, there's a really close relationship there that you've established, and that trust

72:59

is established based on many years of performance, but there's human

73:03

relationships involved there as well.

73:05

- Three decades, I don't know how many tens, hundreds of billions of dollars

73:09

of business we've done through them, and we don't have a contract.

73:14

That's pretty great.

73:15

- Amazing. Okay, there's this story

73:18

... ... That in 2013, the founders of TSMC, Morris Chang

73:22

offered you the chance to become TSMC's chief executive,

73:26

And you said you already had a job. Is this story true?

73:30

- Story is true. I didn't dismiss it. Um but I was deeply honored and, and of course,

73:38

of course uh, I knew then as I know now, TSMC is one of the

73:42

most consequential companies in history.

73:45

And, and Morris is one of the highest regarded executive and,

73:50

and business and personal friend that I've had in my life.

73:55

And, um ...Uh, for him to ask is, uh um, I was humbled and, and really honored.

74:05

But, but the work that I'm doing here is really important, and I've seen,

74:09

you know, in my mind's eye, what NVIDIA

74:13

was going to be and what the impact that we could have.

74:17

And uh, it was really important work.

74:20

And it's my responsibility, you know, my sole responsibility to make this

74:24

happen. And so I uh, I declined it, You know,

74:31

not, not because it wasn't an incredible offer.

74:34

It's an unbelievable offer but, but I simply couldn't take it.

74:38

- I think NVIDIA, both NVIDIA and TSMC are two

74:42

of the greatest companies in the history of human civilization. And running either

74:46

one, I'm sure, is incredibly complicated effort and takes...

74:50

You have to truly be all in.

74:52

Uh, everybody at every scale, not just at the CEO level. Everybody is really

74:56

truly all in-

74:57

- Yeah. Yeah, no doubt

74:59

- ... To, to accomplish this kind of complexity.

75:00

- So now I can help both companies.

75:02

- Exactly. So NVIDIA is now the most valuable company in the world.

75:08

I have to ask, what is the NVIDIA's biggest moat,

75:13

as the folks in the tech sector say?

75:15

The edge you have that protects you from the competition.

75:20

- Our single most important property as a company

75:27

is the install base of our computing platform.

75:31

Our single most important thing today is our, is the install

75:36

base of CUDA. Now, the reason why,

75:39

uh, 20 years ago, of course, there was no install base.

75:46

But what makes... And if somebody came up with a

75:50

GUDA or TUDA it wouldn't make any difference at

75:53

all. And the reason for that is because it's

75:57

never been just about the technology. The technology, of course, was

76:01

incredible visionary. But it's the fact that the company was dedicated to it,

76:07

stuck with it, expanded its reach. Um,

76:11

it wasn't three people that made CUDA successful. It was

76:14

43,000 people that made CUDA successful. And the several

76:18

million developers that believed in us,

76:21

That trusted that we were going to continue to make CUDA 1, 2, 3, 13,

76:27

that they decided to port and dedicate their software on top of it, their

76:31

mountain of software on top of it. And so the install base

76:34

is the number one most important advantage.

76:38

That install base, when you amplify it with the velocity of our

76:42

execution at the scale that we're talking about, no

76:45

company in history had ever built systems of this

76:49

complexity, period. And then to build it once a year is impossible.

76:56

And that velocity combined with the install base,

77:02

in the developer's mind, you just go now, take the developer's mind.

77:06

From the developer's perspective, if I support CUDA,

77:11

tomorrow it'll be 10 times better. I just have to wait six months on average.

77:16

Not only that, if I develop it on CUDA, I reach a few hundred million people,

77:22

computers. I'm in every cloud, I'm in every computer company, I'm in every single

77:27

industry, I'm in every single country.

77:31

So if I create an open source package and I put it on CUDA first,

77:36

I get these both attributes simultaneously. And not only that,

77:43

I trust 100% that NVIDIA is going to keep CUDA around and maintain it and

77:50

improve it and keep optimizing the libraries for as long as they shall live.

77:57

You could take that to the bank, and that last part, trust.

78:00

You put all that stuff together, if I were a developer today,

78:04

I would target CUDA first. I would target CUDA most.

78:09

And that's the reason that I think in the final analysis is

78:13

our first, that's even our first-

78:16

- core advantage. Our second one is our ecosystem.

78:21

The fact that we vertically integrated this incredibly complex system,

78:25

but we integrate it horizontally into every single company's computers.

78:30

- We're into Google Cloud, we're into Amazon, we're in Azure. You know, we're ramping up

78:34

AWS like crazy right now. We're in new companies like

78:38

CoreWeave and Nscale. We're in supercomputers at Lilly.

78:43

We're in enterprise computers. We're at the edge in radio base

78:46

stations. You know, I mean, it's just crazy. One architecture is in

78:50

all these different systems. We're in cars, we're in robots, we're in satellites, we're out in

78:54

space. And so the fact that you have this one architecture and the

78:58

ecosystem is so broad, it basically covers every single industry in the world.

79:03

- Well, how does the, how does the CUDA install

79:06

base evolve into the future with AI factories as a

79:10

moat? What do you... Do you think it's possible that NVIDIA of the future is all about

79:14

the AI factory?

79:16

- Well, the unit of computing used to be GPU to us.

79:20

Then it became a computer, then it became a cluster. Now

79:24

it's an entire AI factory. When I see a computer, when I see what NVIDIA

79:28

builds, in the old days, I would, you know, I visualize the chip.

79:32

And then when I announced the new product, new generation, like,

79:36

"Ladies and gentlemen, we're announcing Ampere today," I'd pick up the chip.

79:40

That was my mental model-

79:41

... of what I was building. Today, I wouldn't... Picking up

79:45

the chip is kind of still adorable. But it's adorable. It's not my mental

79:51

model of what I'm doing. My mental model is this giant gigawatt

79:56

thing that has power generations connected to the grid. It's got cooling

80:01

systems and networking of incredible monstrosity, you

80:05

know. 10,000 people are in there trying to install it,

80:09

hundreds of networking engineers in there, thousands of engineers behind it trying

80:12

to power it up.

80:14

You know, powering up one of those factories, as you know, it's not somebody going,

80:18

"It's on now." It takes thousands of people to bring it up.

80:22

- So mentally, you're actually... When you're thinking about a single unit of compute, you're like

80:27

literally, when you go to bed at night, you're thinking now about collection of racks,

80:31

so pods, not individual chips.

80:33

- Entire infrastructure. And I'm hoping my next click is when I'm thinking about building

80:37

computers, it's, you know, planetary scale. That'll be the next click.

80:42

- Well, what do you think about the space angle that Elon has

80:45

talked about, doing compute in space for solving some

80:49

of the... It makes some of the energy issues in terms of scaling energy easier.

80:56

- Cooling issues is not easy. Yeah.

80:58

- Cooling. Well, there's a large number of engineering complexities involved with

81:02

that. So, so what... You know, NVIDIA has also announced that you're

81:07

already thinking about that.

81:09

- Yeah, we're already there. NVIDIA GPUs are the first GPUs in space.

81:14

And I didn't realize it, it was so interesting

81:18

to... I would have declared it maybe.

81:20

We're in space. You know, little, little astronaut suit on one of our GPUs.

81:27

But we've been in space. It's the right place to do a lot of imaging.

81:32

You know, because those satellites have, have really high resolution imaging systems,

81:36

and they're sweeping the Earth, you know, continuously now. And,

81:40

um, you want, you know, centimeter scale, imaging

81:43

imaging that is done continuously for the world, so that,

81:47

you know, you'll basically have real time telemetry of

81:50

everything. You don't wanna beam that back down to earth. It's just, you know,

81:57

petabytes and petabytes of data. You gotta just do AI right there at the edge,

82:01

throw away everything you don't need, you've seen before, didn't change, and then just

82:05

keep the stuff that, that you need. And so AI had to be done at the edge.

82:09

Obviously we have, we have a 24/7 solar, if we put it at the polars. And uh,

82:19

but, you know, there's no conduction, no convection.

82:23

And so, you know, you're pretty much just radiation.

82:26

And uh, but, you know, space is big. I guess, you know, we're just gonna put

82:30

big, giant radiators out there.

82:32

- How crazy of an idea do you think it is? Like is this, is this five years out, 10

82:36

years out, 20 years out? So we're talking about blockers for AI scaling.

82:41

- You know, I'm just so much more practical. I look for where, where, um

82:46

my next, next bucket of opportunities are first.

82:51

Meanwhile, I'm cultivating space. And so I send

82:55

engineers to go work on the problem. We're starting to... We're

82:58

learning a lot about it. How do we deal with radiation? How do we deal with

83:03

degrading performance? How do we deal with a continuous,

83:07

Testing and attestation of, of de- defects?

83:10

And you know, how do we deal with redundancy? And how do we

83:14

degrade gracefully and things like that? And so we could, we could do a...

83:18

What about software? How do you think about software and redundancy and

83:23

performance out in space? Make it so that the computer

83:27

never breaks, it just gets slower, you know.

83:31

And I... So we could start doing a lot of engineer

83:34

exploration upfront. But in the meantime, my, my favorite answer

83:38

is ge- eliminate waste.

83:41

You know, we've got all that idle power, I want to evacuate it as fast as possible.

83:47

- Yeah. There's a lot of low-hanging fruit here on Earth-

83:50

... That we can utilize for the AI scaling. Quick pause.

83:56

Quick 30-second thank you to our sponsors. Check them out in the description.

84:00

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84:06

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84:23

Choose wisely, my friends. And now, back to my conversation with Jensen Huang.

84:30

Do you think NVIDIA may be worth 10 trillion at some point?

84:36

Let's ask it this way. What does the future

84:40

of the world look like where that's true?

84:45

- I think that NVIDIA's growth is Extremely likely, and in my mind, inevitable. And

84:55

let me explain why. We're the largest computer company in history.

85:00

That alone should beg the question, why?

85:04

And the reason of course... Two reasons. First, two foundational technical reasons.

85:10

The first reason is that computing went from being a retrieval-based, file

85:14

retrieval system. Almost everything is a file... We pre-write something, we

85:21

pre-record something. You know, we draw something, we put it on the web, we put it

85:24

in a file. And we use a recommender system, some smart

85:28

filter, to figure out what to retrieve for you. And so we were a

85:32

pre-recording, human pre-recording, and file retrieving

85:35

system. That's what a computer is, largely.

85:39

To now, AI computers are contextually aware,

85:43

which means that it has to process and generate tokens in real time.

85:47

So we went from a retrieval-based computing system to a generative-based

85:51

computing system.

85:53

We're gonna need a lot more processing in this new world than in the old

85:57

world. We need a lot of storage in the old world. We need a lot

86:01

of computation in this new world. And so,

86:06

so that's the first part of it. We fundamentally changed computing and the way

86:10

how computing is done. The only thing that would cause it to go

86:14

back...... is if this way of computation,

86:18

this way of computing generating information that's contextually relevant,

86:22

situationally aware, that is grounded on new insight before it

86:27

generates information, this computation-intensive way of doing computing

86:33

would only go back if it's not effective.

86:36

So if... For the last 10, 15 years while working on deep learning,

86:40

if at any single moment

86:43

I would have come to the conclusion that, "You know what? This is

86:47

not gonna work out.

86:49

I think this is a dead end." Or, "It's not gonna scale, it's not gonna solve this modality, not gonna be

86:53

used in this application." Then, of course, I would feel very differently about it,

86:57

but I think the last five years has given me more confidence

87:02

than the last ten year, previous ten years. The second idea,

87:07

is computers, because it was a storage system, it was largely a warehouse.

87:14

We're now building factories. Warehouses don't make much money.

87:20

Factories directly correlates with the company's revenues. And so,

87:28

the computer did two things. Not only did it change the way it did it,

87:33

its purpose in the world changed. It's no longer a computer, it's a factory.

87:39

It's a factory, it's used for generation of revenues.

87:45

We're now seeing not only is this factory generating

87:49

products, commodities that people want to consume,

87:53

we're seeing that the commodities are so

87:55

interesting, so valuable, so, to so many different audiences

88:00

that the tokens are starting to segment, like iPhones. Mm-hmm.

88:04

You have free tokens,

88:06

you have premium tokens, and you have several tokens in the middle.

88:10

Yeah. And so intelligence, as it turns out,

88:13

you know, it's a scalable product. There's extremely high intelligence

88:17

products, tokens that you could... that are used for specialized things, people be

88:21

willing to pay. You know, the idea that somebody's willing to

88:24

pay $1000 per million tokens is just around the corner. It's not if, it's only when.

88:32

And so now we're seeing that the

88:35

commodity that this factory makes is actually valuable, and is revenue

88:39

generating and profit generating. How, now the question is how

88:43

many of these factories can, does the world need?

88:48

How much, how many tokens does the world need? And

88:54

how much is society willing to pay for these tokens? And

89:00

what would happen to the world's economy

89:02

if the productivity were to improve so substantially?

89:07

What would happen... Are we, are we gonna discover new drugs, new products,

89:11

new services? And so when you take these things in combination, I am absolutely

89:16

certain that the world's GDP is going to accelerate in growth.

89:22

I'm absolutely certain the percentage of that GDP that will be used for computation

89:30

will be 100 times more than the past... because it's no

89:34

longer a storage unit. It's a product generation unit.

89:39

And so when you look at it in that context

89:42

and then you back into what is NVIDIA's, what does NVIDIA

89:46

does NVIDIA do and how much of that

89:50

new economics, new industry would we have to benefit

89:54

to address, I think we're gonna be a lot, lot bigger.

89:58

And then the rest of it, to me, is is it

90:02

possible for NVIDIA to be a, you know, $3 trillion

90:06

revenues company in the near future? The answer is of course yes. And the

90:10

reason for that is because it's not limited by any physical limits.

90:15

There's nothing that I see that says, you know, gosh,

90:19

$3 trillion is not possible. And

90:23

as it turns out, NVIDIA's supply chain is, the burden is shared by 200 companies.

90:31

And the fact that we scale out on the backs with the partnership of this ecosystem,

90:38

the question is do we have the energy to do so?

90:41

And surely we will have the energy to do so. And so all of these things combined,

90:49

that number is just a number, you know? And I still remember, NVIDIA

90:53

was a, NVIDIA was a, the first time we crossed a billion dollars,

90:58

I was reminded of a CEO who told me, "You know, Jensen, it's theoretically

91:02

impossible for a fabless semiconductor company to exceed a billion dollars."

91:07

And I won't bore you with why, but the end,

91:11

of course it's illogical and there's a lot of evidence we're not. And then,

91:15

somebody told me, "You know, Jensen, you'll never be more than $25 billion

91:21

because of some other company." Somebody told me that, "You'll never be, you know,

91:24

because..." And so the, those aren't first principled thinking.

91:32

And the simple way to think about that is what is it that we make

91:38

and how large is the opportunity that we can create?

91:42

Now, NVIDIA is not in the market share business. Almost everything that I just talked

91:46

about don't exist. That's the part that's hard.

91:51

You know, if NVIDIA was a $10 billion

91:55

company trying to take market share, then it's easy to see

91:59

for shareholders that, oh, yeah, if they could just

92:02

take 10% share, they could be this much

92:05

larger. But it's hard for people to imagine how

92:09

large we could be because there's nobody I could take share from.

92:12

You know? And so I think that that's one of the

92:16

challenges.... for the world is, is the imagination of the

92:20

future. But I got plenty of time, and I'll keep reasoning about it, and I'll keep talking

92:24

about it, and every single GTC will become more and more real.

92:27

You know, and then more and more people will talk about it, and one of these days, you

92:31

know, we'll get there. But I'm 100% we'll get there.

92:34

- Yeah, this view of you know, token factories essentially, this token per

92:39

second per watt, and every token having value. Like

92:43

it's an actual thing that brings value, and it brings different kinds of value,

92:47

different amounts of value to different people with value. That's the actual product, is really

92:51

could be loosely thought of as the token. And so you have a bunch of token factories.

92:54

And then it's very easy, first principles, to imagine a future, given all

92:58

the potential things that AI can solve, that you're going to need an

93:01

exponential number more of token factories.

93:06

- And what's really interesting, the reason why I was so excited about it, the

93:10

iPhone of tokens arrived.

93:11

- What do you call it? Wait, are you saying OpenClaw's iPhone? That's interesting.

93:15

- Agents.

93:16

- Yeah, agents. True.

93:18

- Agents in general.

93:19

The iPhone of tokens arrived. It is the fastest-growing application in

93:23

history. It went straight up. Went straight up.

93:26

- That says something.

93:27

- Yep, there's no question OpenClaw is the iPhone of tokens.

93:31

- Is there something truly, as you know,

93:34

something truly special happening from about December,

93:38

where people have really woke up to the power of Claude Code of Codex, of OpenClaw.

93:44

Um, I mean, I'm embarrassed to admit that on the way here in the airport, I've ...

93:52

It's the first time I've done this in public. I was programming, quote unquote,

93:57

by talking to my laptop.

93:59

And I was embarrassed because I was pretending like I'm talking to a human colleague.

94:04

Uh, I'm not sure how I feel about the future where everybody-

94:07

... is walking around talking to their AI, but it's such an

94:11

efficient way to get stuff done.

94:13

- And it's more likely that your AI is bothering you all the time.

94:18

And the reason for that is because it's getting stuff done so fast.

94:22

It's reporting back to you, "I got that done."

94:24

"You know, what do you want me to do next?" You know, it... That's the part that I think-

94:28

... most people don't realize is they're The person who's gonna be chatting with

94:32

them, texting them most, is their claws or lobster.

94:37

- What an incredible future.

94:39

Uh, I read that you attribute a lot of your success to your ability to work harder than anyone

94:43

and withstand more suffering than anyone.

94:46

So we can list many of the things that entails. I mean, dealing with failure,

94:53

the cost and engineering problems we've talked about. The human

94:57

problems, uncertainty, responsibility, exhaustion, embarrassment,

95:01

the near-death company moments that you've mentioned,

95:04

But also the pressure. Now, as the CEO of this

95:10

company that economies and nations strategize around plan their,

95:18

Financial allocations around, plan their AI

95:21

infrastructure around, how do you deal with this much pressure?

95:26

What gives you strength, given how many nations and peoples depend on you?

95:38

- I'm conscious about the fact that,

95:42

NVIDIA's success is very important to United States.

95:47

We generate enormous amounts of tax revenues.

95:51

We established technology leadership for our nation. Technology

95:54

leadership is important for national security.

95:57

National security not just in one aspect of national security, all aspects

96:01

of national security. When our country's more prosperous,

96:05

we could do a better job with domestic policies and helping social benefits.

96:11

Because we're generating so much re-industrialization in the United States,

96:15

we're creating mountains of jobs. We're helping shift, how we,

96:23

how we build things back to the United States in so many

96:27

different plants, chips, computers, and of course, these AI

96:31

factories. I'm completely aware

96:34

that, that... And I have the benefit, and this is a real

96:40

a real gift with mainstream investors,

96:45

teachers, policemen who have somehow, for whatever reason,

96:51

invested in NVIDIA or because they watched Jim Cramer bought

96:55

some stock and now are millionaires. And I am completely aware of

97:02

that circumstance. I'm aware of the circumstance that NVIDIA,

97:07

is central to a very large network of

97:13

ecosystem partners behind us and downstream from us.

97:16

And so the way I deal with that is exactly what I just did. I reason about

97:23

what is... what is it that we're doing?

97:26

What is it causing? What's the impact that has on other people

97:29

benefit, you know, positively or even,

97:33

even through great burden, for example, to supply chain?

97:38

And the question is, therefore, what are you gonna do about it?

97:44

In almost everything that I feel, I break it down, I reason about, "Okay,

97:50

"what's the circumstance? What has changed? What's hard?

97:54

And what am I gonna do about it?" And I break it down, decompose the problem,

98:00

and the decomposition of these circumstances

98:07

turns it into manageable things that I can do. And the only thing after that

98:11

I could do is, "Did you do it? Did you either do it or did you

98:15

get somebody else to do it? And if you didn't do it,

98:18

you reasoned that you need to do it, and you didn't do it, and you didn't get anybody else to do it,

98:23

then stop crying about it." You know? And so- ... so I'm fairly

98:31

Tough on myself. And, but I also break things down so that,

98:35

so that I don't panic. I can go

98:39

to sleep because I've made the list of things that needed to be done, and

98:43

I've made sure that everything that could put our company in harm's way,

98:47

could put my partners in harm's way, put our industry in harm's way, I've told

98:51

somebody. Everything that I feel

98:57

could put anybody in harm's way, I've told someone. And I've told

99:00

that someone who could do something about it. And so I've gotten it off my chest

99:05

or I'm doing something about it. And so after that, Lex, what else can you do?

99:10

- So given all the insane, intense amount of suffering

99:15

on the journey of building up NVIDIA, have you hit low points psychologically?

99:22

- Oh, yeah. Oh, yeah. Sure. All the time. All the time.

99:27

- And there—

99:27

- All the time.

99:27

- ... you just break down the problem into pieces?

99:31

- Yeah. Yeah.

99:31

- See what you could do about it?

99:33

- And, and part of, and, you know, Lex, part of it, part of it is forgetting.

99:39

One of the most important attributes of AI learning, as you know, is,

99:43

right? Systematic forgetting. You, you need to know when to forget

99:47

some things. You can't memorize everything. You can't keep everything and, and,

99:51

you know, you, you want to— you don't want to carry everything. One of the things that I do very

99:54

quickly is decompose the problem, I reason about the problem, and I

99:58

share the load with it. When I say I tell everybody,

100:01

I'm essentially sharing that burden. As quickly as possible.

100:06

Whatever worries me, tell somebody else. Don't just keep it. You know,

100:10

don't freak them out. Decompose the problem into smaller parts and get

100:16

people to, so, and, and inspire them to be able to go do something about it.

100:20

But part of it is just, just forgetting. You know, like,

100:24

a lot of it is you gotta be tough on yourself. You know, just come on, stop

100:28

crying about it. Let's get going. You know? And, and then you get out of bed. And then

100:32

the other part is, is you, you're attracted to the

100:36

next shiny light, the next future, you know, the next opportunity, the

100:40

next, "Okay, that's behind us. Let— what's next?"

100:43

It's a lot, I think, you know, you watch this with great athletes. They,

100:47

they just worry about the next point.

100:50

The last point is behind them. The embarrassment, the, you know— the setback.

100:56

You know, and, and then, and because I do so much of my job publicly,

101:01

you know? Lex, you do a fair amount of your job publicly too. And so, so I do a lot of my

101:05

job publicly. And so you know, I say a lot of

101:09

things that, that seem sensible at the time or funny at the time,

101:13

mostly it's just because it's funny to me at the time. And then, you know, you

101:17

reflect on it, it's less funny, but, but...

101:20

- Yeah. No, trust me, I know. But you basically allow yourself to

101:23

be pulled by the light of the future. Forget the past and just keep-

101:27

- That's right.

101:28

- ... keep working towards that. I mean, you did say, there's this kind of

101:32

famous thing you said that if you knew how hard it would be

101:38

to build NVIDIA it turned out to be, what is it? A

101:42

million times more hard than you anticipated that you wouldn't do it.

101:46

- Yeah, right.

101:47

- Um, but isn't... You know, when I hear that,

101:51

that's probably true about everything worth doing, right?

101:53

- Exactly. That is, by the way, what I was trying to explain, is that there's

101:59

a, there's a incredible superpower of being, being have a, the mind of a child.

102:07

You know? And I say to myself oftentimes when I look at something,

102:11

and almost, almost everything, My first thought is, "How hard can it be?"

102:19

You know? And so you get yourself into that mode, how hard could

102:23

it be? And, and nobody's ever done it. It

102:27

looks gigantic. It's gonna cost hundreds of billions of dollars.

102:31

It's gonna take, you know, all this... And you just go, "Yeah, but how hard could it be?"

102:35

You know? How hard could it be?

102:37

And so you gotta get yourself into that state of mind. You don't

102:41

wanna, you don't wanna actually over simulate

102:45

everything and all the setbacks and all the trials and tribulations and all

102:48

the disappointments. You don't wanna simulate all that in advance. You don't wanna know that.

102:53

You don't, you wanna go into a new experience thinking it's gonna be perfect,

102:56

it's gonna be great, it's gonna be incredibly fun. And then while you're there,

103:01

you know, you need to have,

103:03

you need to have endurance, you need to have grit, so that when the setbacks

103:07

actually happened, and those setbacks are gonna surprise you, the

103:10

disappointments are gonna surprise you, you know, the embarrassments are

103:14

gonna surprise you, the humiliations are gonna surprise you.

103:17

You just can't let... Now you just gotta turn on the other bit, which is just forget

103:21

about it. Move on, keep moving. And, and to the extent that,

103:27

to the extent that my assumptions

103:31

about the future and why the future is gonna manifest,

103:36

so long as those assumptions and that input

103:40

doesn't change or didn't change materially, then I should

103:43

expect that the output won't change. And so my simulated output of the future

103:49

is still gonna happen. And if it's still gonna happen,

103:53

I'm still gonna go after it. I believe it's gonna, you know, and so there's a combination

103:57

of two or three human characteristics,

104:01

the ability to go into a, into an experience fresh-minded,

104:05

the ability to forget the setbacks, the ability to believe in yourself,

104:11

you know, to believe what you believe and stay, stay true to that belief.

104:16

But you're constantly reevaluating. This combination of three, four, five things

104:23

I think is, is really important for resilience. And,

104:27

and... and, you know, I'm fortunate that,

104:32

that whatever life experiences led to this, I've got kind of those

104:36

four, five things. You know, I'm always curious, always learning.

104:40

I'm always learning from everybody, you know? I'm always asking my...

104:44

And because I'm humble about everything, I'm always thinking,

104:48

"Gosh, they did that so nicely. They did that so wonderfully." You know,

104:53

I wonder what they're thinking through. How do they... You know, so I'm

104:56

simulating everybody. In a lot of ways, you know, I'm emulating almost everybody

105:00

I watch, right? You're empathetic towards everything that they

105:04

do that you're observing and respect. And, and so you're

105:08

constantly learning and, you know.

105:10

- You're now one of the wealthiest people on Earth. One of the

105:14

most successful humans on Earth.

105:18

Is it harder to be humble and to be able to... Do you feel the

105:21

effect of money and power and fame in making it harder for you to

105:28

sort of be wrong in your own head? Enough

105:32

to hear out an opinion of somebody else when they

105:36

disagree with you and learn from them? Those kinds of things.

105:41

- Um, surprisingly, no. And I would, I would actually go the other way.

105:46

Because I do so much of my work publicly, when I'm wrong,

105:51

pretty much everybody sees it.

105:53

- You get humbled. Fair enough.

105:55

- And when I'm wrong, when I'm wrong or it didn't turn out that

105:59

way or you know, I mean, most of the things that, that I say outside I'm fairly

106:07

certain about. And the reason for that is because, because it's gonna

106:10

impact somebody else and I want to be quite concerned about that and quite,

106:14

circumspect about that. For stuff that, that I'm reasoning about inside a meeting,

106:20

you know a lot of things could turn out differently. And

106:23

so, but it doesn't ever stop me from reasoning. The way that the way that I

106:27

manage and lead, I,

106:30

you know, I'm constantly reasoning in front of people. And even when I'm talking to you, you can

106:33

kind of see me kind of reasoning through things.

106:35

And I want to make sure that you understand what I'm saying not because I told you-

106:40

... because I'm so humble about what I'm about to tell you.

106:43

I kind of show you the steps that I got there.

106:46

And then you can decide whether you believe what I said in the end. And so I'm doing that

106:50

all day long in meetings.

106:52

With all of my employees, I'm constantly reasoning through, "Let me tell you what, how I

106:56

see it." And then I reason through it. It gives everybody the

106:59

opportunity to intercept and say, "I disagree with that part."

107:04

The nice thing about reasoning through things and letting people interact with

107:08

it is that they don't have to disagree with your outcome.

107:12

They can disagree with your reasoning steps.

107:15

And they could pull me in different directions, and then we can reason forward.

107:19

And so we're kind of, you know, collective

107:25

path searching method. And it's really fantastic.

107:29

- Yeah, you have this

107:30

way about you of ... When you're explaining stuff, I can feel you

107:34

actually reasoning on the spot about it with a

107:38

constant open-mindedness where you could ... I could feel like I could

107:42

steer your thinking.

107:44

And that's a, that's really beautiful that you've been able to maintain that after so many

107:48

years of success, and pain.

107:50

I think sometimes pain makes you close, closes you down a bit.

107:55

- Mm-hmm. Yeah.

107:56

- And I think to maintain-

107:57

- Yeah. Tolerance for embarrassment, I think is...

107:59

- Yes, that's ... The tolerance ... I mean, that's a real thing.

108:03

Is many years of embarrassing yourself. Even those meetings

108:07

knowing that there's people around you where you declared one idea and

108:11

it was shown that that idea was wrong-

108:13

... and be able to admit that and to grow from that. That's not, that's very difficult on a human

108:17

level.

108:17

- Yeah. Well, you know. They knew that recently my first

108:21

job was, you know, cleaning toilets, so.

108:25

- I'm glad you maintained that same spirit of Denny's

108:29

the, the work. I mean, that, that was beautiful. Your whole journey from, starting from Denny's is a

108:33

beautiful one. Let me ask you about video games. So I'm a big gaming fan.

108:41

So I have to say thank you to NVIDIA for many years of incredible graphics.

108:47

- By the way, GeForce is our still, to this day-

108:51

... our number one marketing strategy.

108:55

Right. People learn about NVIDIA while they're in their teenage years.

109:00

And then they go to college and they know who NVIDIA is and then in beginning

109:03

is just, you know, playing Call of Duty, you know? You know, Fortnite. And then later

109:08

they're using CUDA, and then later they're using NVIDIA and, you know, Blender and

109:14

Dassault and Autodesk.

109:16

- Yeah. I mean, I should say I mentioned to a friend that I'm

109:20

talking with you. He said, "Oh, they make great gaming GPUs."

109:25

- Yeah, exactly.

109:26

- It's like-

109:26

- Exactly.

109:27

- You know, there's more to it, but, yeah, yeah,

109:31

people really love the ... It really brought a lot of joy to a lot of people. The,

109:35

the, the hardware really brings these worlds to life.

109:38

There was some controversy around this with DLSS 5.

109:44

Can you explain to me the drama around this? Uh, I guess

109:48

people, the gamers online were concerned that it makes games look like AI slop.

109:54

Uh, what do you think of this drama?

109:56

- Yeah. Uh, I think their perspective makes sense

110:01

and I could see where they're coming from, because I don't love AI slop myself.

110:05

You know, all of the AI generated content increasingly,

110:10

um, looks similar and they're all beautiful,

110:14

and I can... So I can... I'm empathetic towards what they're thinking.

110:18

That's just not what DLSS 5 is trying to do. I showed several examples of it.

110:24

But DLSS 5 is

110:27

3D conditioned, 3D guided. It's ground truth structure data guided. And so the

110:34

artist determined the geometry. We are completely truthful.... to

110:40

the geometry maintains in every single frame.

110:43

It's conditioned by the textures, the artistry of the artist. And so every single

110:50

frame, it enhances but it doesn't change

110:54

anything. Now, the question is, the question about enhancing,

110:59

DLSS 5 also lets, because it's,

111:02

the system is open, you could train your own models to determine,

111:06

and you could even in the future prompt it. You know, I want it to be a toon

111:10

shader. I want it to look like this kinda, you know, so you can give it even

111:14

an example. And it would generate in the style of that,

111:19

all consistent with the artistry, you know, the

111:22

style, the intent of the artist. And so all of that is done

111:29

for the artist, so that they can create something that is more beautiful,

111:34

But still in the style that they want. I think that

111:38

they got the impression that the games are gonna

111:42

come out the way the games are shipped the way they do, and then

111:46

we're gonna post-process it. That's not what DLSS is intended to do.

111:50

DLSS is integrated with the artist, and so it's,

111:54

it's about giving the artist the tool of AI, the tool of

111:58

generative AI. They could decide not to use it, you know?

112:01

- I think people are very sensitive to human faces.

112:04

And we're now living in this moment, which I think is a beautiful one, which

112:08

is people are sensitive to AI slop.

112:11

It puts a mirror to ourselves to help us realize that what we seek is

112:15

imperfections. What we seek is sometimes not perfect graphics.

112:20

It helps us understand what we find compelling in the worlds we create.

112:25

And that's beautiful. And as long as it's tools that help us create those worlds-

112:28

- Yeah, that's right

112:28

- ... it's wonderful.

112:29

- That's right. Yet, yet another tool, and they want the generative,

112:33

models to generate the opposite of photo real.

112:39

Yeah, it'll do that too. And so it's just yet another tool. I think the

112:43

the gamers might also appreciate that, that in the last couple of years,

112:50

we introduced skin shaders

112:55

to the game developers. And many of those games have skin shaders

112:59

that include subsurface scattering that make skin look more skin-like. And so the

113:06

industries, you know, game developers are looking for more and more and more

113:10

tools to express their art. And so this

113:14

is just yet more, one more tool, and they get to decide what to use.

113:16

- Ridiculous question. What do you think is the greatest or most influential

113:20

game ever made? Maybe from NVIDIA's perspective?

113:24

- Doom.

113:25

- Doom, unquestionably. That was the start of the 3D.

113:28

- I would say Doom, from an art, the intersection of the

113:32

cultural implication as well as the industry, turning a PC into a gaming device.

113:38

That was a very important moment. Now, now of course, flight simulation companies were

113:42

before it. And but they just didn't have the popularity that Doom did to have made

113:48

the industry turn the PC from an office automation tool into a personal computer for

113:55

families and gamers and things like that. And so Doom was really impactful there.

113:59

From an actual game technology perspective, I would say Virtua Fighter.

114:03

And so we're great friends with both of them, you know?

114:07

- And then there's games more recently, I mean, Cyberpunk 2077,

114:12

really nice GPU-accelerated graphics. Like-

114:16

- Fully ray traced.

114:17

- Fully ray traced. Also, I like, I personally, I'm a huge fan of Skyrim,

114:22

uh, Elder Scrolls, and the, you know, it's, it's been released a long, long time

114:26

ago, but people release mods and-

114:29

- We love mods

114:30

- ... they create these, these inc- I mean, it- ... it's like a different game and it just

114:34

allows me to replay the game over and over and get i-

114:37

It makes you realize that you can re- experience in a

114:41

totally new way the world you already love. So-

114:45

- That's right

114:45

- ... I do that all the time. One of my favorite things is just walk across Skyrim.

114:48

- Uh, we created this thing called RTX Mod. Yeah, it's a modding tool.

114:53

- Awesome.

114:53

- It allows the community to inject the latest technology into an old game.

115:00

- Of course, like what makes a great video game is not just graphics, it's also story and

115:04

character development, but-

115:06

- That's right

115:06

- ... beautiful graphics can add to the immersion.

115:10

The feeling like it's another place you're transported to.

115:15

Ah, what you said, I think accurately, that the AGI timeline

115:22

question rests on your definition of AGI.

115:26

So, let me ask you about possible timelines here.

115:31

Let's, this ridiculous definition perhaps of what AGI is,

115:35

but an AI system that's able to essentially do your job. So, run, no,

115:44

start, grow, and run a successful technology company that's worth-

115:52

- A good one or a one?

115:54

- No. It has to- It has to be worth more than a billion,

115:58

more, more than a billion dollars. So,

116:02

you know, you know how hard it is to do all those components.

116:06

So, how far are we away from that? So, we're

116:10

talking about OpenClaw that does all the

116:14

incredibly complex stuff that are required to

116:18

to, first of all, innovate, to find customers, to sell to them, to

116:22

manage, to build a team of

116:26

some agents, some humans, all that kind of stuff. Is this five, 10,

116:29

15, 20 years away?

116:31

- I think it's now. I think we've achieved AGI.

116:35

- Do you think you could have a company run by an AI system like this?

116:37

- Possible, and the reason for that is this. You said a billion, and you didn't

116:41

say forever. And so for example, uh... It is not out of the question

116:48

that a Claw was able to create a web service, some interesting little app that

116:59

all of a sudden, you know, a few billion people used for 50 cents, and then

117:07

it went out of business again shortly after. Now, we saw a whole bunch of those type of companies during the

117:11

internet era, and most of those websites were not anything more

117:17

sophisticated than what OpenClaw could generate today.

117:20

- Interesting. Achieve virality and monetize that virality.

117:23

- Yeah. It's just that I don't know what it is, but I couldn't have predicted any of

117:27

those companies at the time either, you know? And -

117:30

- You're gonna get a lot of people excited with that statement.

117:33

It's like, what do you mean? I can- I can just, uh - ... launch an agent and

117:37

make a lot of money.

117:38

- Well, by the way, it's happening right now, right? You know that when, when you go to China

117:42

you're gonna see, you're gonna see a whole bunch of people

117:46

teaching their, getting their Claws to try to go out and look for jobs and, you know,

117:51

do work, make money.

117:53

And I'm not, I'm not actually... I wouldn't be surprised if some

117:57

social thing happened or somebody created a, a

118:01

digital influencer, super, super cute or

118:04

some social application that, you know, feeds your little

118:08

Tamagotchi or something like that, and, and it become an out of the

118:12

blue an instant success. A lot of people use it

118:16

for a couple of months and it kind of dies away. Now, the odds of,

118:22

you know, 100,000 of those agents, Building NVIDIA is zero percent.

118:28

And then the one part that I will, I won't do,

118:32

And I, I want to make sure we all do, is to

118:36

recognize that people are really worried about their jobs.

118:40

And I just want to remind them that the purpose of your job

118:47

and the tasks and tools that you use to do your

118:50

job are related, not the same. I've been doing my job for

118:54

33 years. I'm the longest running tech CEO in the world, 34 years.

118:58

And the tools that I've used to do my job have changed

119:03

continuously in the last 34 years, and sometimes quite

119:07

dramatically, you know, over the course of a couple, two, three

119:10

years. And the one story that I really

119:14

wanna make sure that everybody hears is the story that the

119:18

first job that computer scientists said, AI

119:22

researchers said was gonna go away was radiology.

119:25

Because computer vision was going to achieve superhuman levels, and it did.

119:30

CV... Computer vision was superhuman in 2019, 20, maybe a little bit later, 2020?

119:39

Okay? And so it's been a long time since computer vision has been superhuman. And

119:43

so the prediction was radiologists would go away because studying

119:47

radiology scans was a thing of the past. AI will do that. Well,

119:52

they were absolutely right.

119:54

Computer vision is completely superhuman. Every radiology

119:58

platform and package today is driven by AI,

120:02

and yet the number of radiologists grew. And so

120:06

the question is why? And we now have a shortage of radiologists in the world.

120:11

And so, one, the alarmist warning went too far and it scared people from

120:20

doing this profession that is so important to society.

120:23

And so it did harm. Now, why was it wrong? The reason why is because

120:29

the purpose of a radiologist, the purpose is to diagnose disease

120:33

and help patients and doctors diagnose disease.

120:38

And because we're able to study scans at so much faster

120:41

now, you could study more scans, you could diagnose better, you could,

120:47

you could inpatient faster,

120:50

you can see people more. The hospitals are making more money. You have

120:54

more patients in the hospital. You need more radiologists. I mean, the

120:58

amazing thing is, it's so obvious this was gonna happen.

121:03

The number of software engineers at NVIDIA is gonna grow, not decline.

121:08

And the reason for that is because the purpose of a software engineer

121:12

and the task of a software engineer coding are related, not the same.

121:16

I wanted my software engineers to solve problems. I didn't care how many lines of code they

121:20

wrote, you know? But their job, their purpose of their job didn't change. Solving

121:26

problems, working as a team, diagnosing problems, evaluating the result,

121:32

looking for new problems to solve, innovation, connecting

121:35

dots. You know, none of that stuff is gonna go away.

121:39

- Do you think it's possible that... Let's even take coding. Do you think the number of

121:43

programmers in the world might increase, not decrease?

121:45

- Yes. And the reason for that is this. What is the definition of coding?

121:52

I believe it is... The definition of coding, as of today, is simply specifying,

121:58

specification, and maybe if you want to be

122:02

rather directive, you could even give it an architecture of the software

122:06

that you wanted to write. So the question is, how many people could do that?

122:11

Describe a specification for a computer to go... Telling the

122:14

computer what to go build. How many people? I think we just went from 30

122:18

million to probably 1 billion. And so every carpenter in the future will be

122:26

a coder, except a carpenter with AI is also an architect.

122:33

They've just increased the value that they could deliver to the customer. Their,

122:37

their artistry just elevated tremendously.

122:43

I believe that every accountant is, you know, also your financial analyst,

122:47

also your financial advisor. So, all of these professions have

122:51

just been elevated.... and, and if I were a carpenter, I sees a,

122:55

I see AI, I would just completely go berserk.

122:58

You know, the services I can bring to my clients if I were a plumber,

123:03

completely go berserk.

123:04

- And the people that are currently programmers and software engineers, I think

123:08

they're at the cutting edge of understanding intuitively how to communicate

123:15

with the agents using natural language in order to design the best kind of software.

123:20

- That's right, exactly.

123:20

- So over time they'll converge, but I think

123:24

there's still value in getting, I think learning how to program,

123:28

like learning what programming languages are. The old, the old kind of

123:32

programming, what are good practices for

123:36

programming languages, what are design principles for programming-

123:39

- That's right

123:40

- ... Languages for large software systems?

123:43

- And the reason for that,

123:45

Lex, and you know, as you're saying for the audience, I think

123:49

the goal of, the goal of specification, the artistry of

123:53

specification, the goal and the artistry of it,

123:56

Is going to depend on what problem you're trying to solve.

124:01

When I'm thinking, when I'm thinking about giving the company strategies and

124:06

formulating corporate directions and things that we should do,

124:11

I describe it at a level that is sufficiently

124:16

specific that people generally understand the direction

124:21

and it's actionable. It's specific enough that they can take action on it,

124:26

but I under specify it on purpose, so that

124:30

enable 43,000 amazing people to make it even better than I imagined.

124:36

And so when I'm working with engineers and when I'm working with people,

124:41

I think about who, what problem am I trying to solve? Who am I working with?

124:47

And the level of specification, the level of architecture definition

124:54

relates to that. And, and so

124:59

everybody's going to have to learn how, where in the spectrum of coding they want

125:03

to be. Writing a specification is coding.

125:06

And so you might decide to be quite prescriptive because there's a very

125:10

specific outcome you're looking for. You might decide that, you know,

125:14

this is an area you want to be much more exploratory, and so you might under

125:18

specify and enable you to go back and forth with the

125:21

AI to even push your own boundaries of creativity.

125:25

And so this artistry of where you are in the spectrum, this is the future of coding.

125:31

- But just to linger on it outside of coding, I think a lot of people, rightfully so,

125:36

are worried about their jobs, have a lot of anxiety about their jobs, especially in

125:40

the white-collar sector. I don't think any of us know what to do,

125:50

With tumultuous times that always come when automations and new technology

125:54

arrives. And I just... First of all, I think

126:01

we all need to have compassion and the responsibility to feel sort of the burden

126:06

of what the actual suffering feels like for individual people and families that lose their

126:10

job. I think whenever you have transformative technology

126:14

like that's coming with artificial intelligence, there's going to be a lot of pain,

126:18

and I don't know what to do about that pain. Hopefully, it creates much

126:22

more opportunities for those same people, for the same kind of job as the tooling

126:30

evolves and makes them more productive and makes them more fun,

126:34

hopefully, as it does in the programming. I've been having so much fun programming,

126:38

I have to say. Like, I've never had this much fun. So hopefully it makes their job,

126:42

automates the boring parts and makes the creative parts,

126:46

the ones that the human beings are responsible for. But still there's going to be

126:50

a lot of pain and suffering.

126:51

- So my first recommendation before... And this is now how I deal

126:55

with anxiety. In fact, we just talked about it earlier.

126:59

Enormous anxiety about the future, enormous anxiety about the pressure, enormous

127:03

anxiety about uncertainty, I first break it down, and then I'm gonna tell myself,

127:10

"Okay, there are some things you can do something about, there's some things you can't do anything

127:14

about. But for the stuff that you can do something about, let's reason

127:18

about it and let's go do it."

127:20

If we were to hire a new college graduate today, and I have a choice between two,

127:26

one that have, that is no clue what AI is

127:31

and one that is expert in using AI, I would hire the one who's expert in using AI.

127:38

If I had an accountant, a marketing person,

127:42

the one that is expert in using AI, supply chain,

127:45

customer service, a salesperson, business development, a lawyer,

127:52

I would hire the one who is expert in using AI.

127:55

And so I would advise that every college student,

127:59

every teacher should encourage their student to be, to go use

128:03

AI. Every college student should graduate and be an

128:07

expert in AI. And everybody, if you're a carpenter, if

128:11

you're, you know, electrician, go use AI.

128:15

Go see what it can do to transform your current job,

128:19

elevate yourself. If I were a farmer, I would absolutely use AI.

128:24

If I were a pharmacist, I would use AI. I wanna see how, what it

128:28

could do to elevate my job so that I could be the innovator to

128:33

revolutionize this industry myself.

128:36

And so that would be the first thing that I would do. And then I would

128:39

also, I would also help them...

128:44

it is the case that the technology will dislocate and will eliminate many tasks

128:52

if... And because it will automate it, if your job is the

128:55

If your job is the task, then you're very highly going to be disrupted.

129:02

If your job's purpose includes you, certain tasks-

129:08

... then it's vital that you go learn how to use AI to automate those tasks.

129:12

And then there's the world of spectrum in between.

129:14

- And by the way, the beautiful thing about AI, so the chatbot versions,

129:21

is you can break down... You have anxiety

129:24

and you can break down the problem by talking to it.

129:28

Like, I've recently... It's really just incredible how much you can think

129:32

through your life's problems, and through... And I don't mean, like, therapy problems.

129:35

I mean, like, very practically, "Okay, I'm worried about my..." Literally,

129:39

"I'm worried about my job. What are the skills? What are the steps I need to take? How do I get better at

129:43

AI?" Everything you just said, you could literally ask and it's going to give you-

129:47

... a point-by-point plan. I mean, it's just a great life coach, period. This-

129:51

- I don't know how to use AI, and the AI goes, "Well, let me show you."

129:54

- Exactly. It's very meta, but it's-

129:57

It's kind of incredible. So people definitely should-

130:00

- You can't walk up to Excel and say, "I don't know how to use Excel." You're done.

130:03

- I mean, that's really what AI has done for me in all walks of life,

130:07

is that initial friction of being a beginner of using a thing for the first time.

130:11

I can literally ask about any single thing,

130:15

"What are the first steps I need to take?"

130:16

- That's right.

130:17

- And that handholding that it does, removing the friction

130:21

of all the experiences that the world offers is... You

130:25

know, like I mentioned to you offline, you mentioned, "I'm going to China

130:29

and Taiwan."

130:30

- So awesome.

130:31

- Just ask, "Where do I-"

130:31

- So excited for you.

130:32

- "Where do I—what do—" "You know, where do I go? How do I..." All of those questions—

130:35

... immediately answered, and it's beautiful.

130:37

- Well, when you, when you go to Taiwan, just ask AI- ... "What are

130:41

Jensen's favorite restaurants in Taiwan?" And it'll actually-

130:45

- You don't know?

130:45

- Oh, yeah.

130:46

- Is it accurate? Okay.

130:47

- Yeah.

130:47

- All right.

130:47

- It's all over Taiwan.

130:50

- Well, you're a rockstar over there. And like we also mentioned

130:54

offline, maybe our paths will cross, which would be really wonderful in computing.

130:58

- COMPUTEX. NVIDIA GTC Taiwan.

131:01

- Uh, do you think there's some things about human nature, about human consciousness

131:08

that is fundamentally non-computational? Maybe something a chip, no matter

131:14

how powerful, can never replicate?

131:18

- I don't know if the chip will ever get nervous. And that's the, you know, of course,

131:22

the conditions by which that causes anxiety or nervousness or whatever emotion. Um,

131:31

I believe that AI will be able to recognize those

131:36

and understand those. I don't think my chips will feel those.

131:41

And therefore, the... How that anxiety, how that

131:45

feeling, how that excitement, how that, how that, you know...

131:50

All of those feelings manifest in human performance. For example,

131:54

extremely amazing human performance, athletic performance, you know,

131:59

average or lesser than average. That entire

132:02

spectrum of human performance that comes out of

132:06

exactly the same circumstances for different people,

132:10

manifesting a different outcome, manifesting a different performance. I don't think

132:17

there's anything about anything that we're building that would suggest

132:22

that two different computers

132:24

being presented with all of exactly the same context would perfo-

132:29

Of course, it would produce statistically different outcomes, but it's not because

132:33

it felt different.

132:34

- Yeah, the subjective...

132:36

Boy, there's something truly special about the subjective experience

132:41

that we humans feel. Like I mentioned to you, I was pretty nervous talking to you.

132:47

Like I mentioned to you, that, the hope, the fear, the anxiety,

132:51

and just life itself, the richness of life. How amazing everything is. How

132:55

deeply we fall in love, how deeply our hearts get broken,

132:59

how afraid we are of death and how much pain we feel when our

133:03

loved ones pass away. All of that, the whole thing. I know it's very hard to-

133:09

... think AI being able to... A computational device being able to do that.

133:13

But there's so many mysteries about this whole thing that we're yet to

133:17

uncover, that I am open to be surprised. I've been surprised a lot over the past-

133:23

... few months and few years. Scaling can create some

133:27

incredible miracles in the space of intelligence.

133:30

Has been truly marvelous to watch, so I'm open to surprise.

133:34

- And it's just really important to break down what is

133:37

intelligence. You know, the word, that word we use all the time, it's

133:41

not a mysterious word. Intelligence has a meaning, you know?

133:46

And it's a system that... You know, it's something that we

133:50

do that includes perception and understanding and

133:54

reasoning and the ability to do plan. And, you know, that, that

133:58

loop, that loop, is the... Fundamentally what intelligence is.

134:04

Intelligence is not one word that is exactly equal to humanity.

134:11

And that's, I think it's really important to separate the two. We have two words for

134:14

that. I'm not... I don't over-fantasize about, and I don't

134:20

over-romanticize about intelligence. Intelligence

134:23

is... And people have heard me say it before, I actually think

134:27

intelligence is a commodity. I'm surrounded by intelligent people.

134:33

And I'm surrounded by intelligent people more intelligent than I am in each one of the

134:37

spaces that they're in. And yet,

134:40

I have a role in that circle. It's actually kind of interesting.

134:45

They're more educated than I am. They went to better schools than I did.

134:51

They're deeper than, in any of the fields that they're in. All of 'em.

134:55

I have 60 of 'em. They're all superhuman to me.

134:59

And somehow, I'm sitting in the middle orchestrating all 60 of 'em.

135:03

And so you gotta ask yourself... Uh, what is, what is

135:06

it about a dishwasher that allows that

135:10

dishwasher to sit in the middle of superhumans? Does that make sense?

135:15

And so, but that's my point. My point is intelligence is a functional thing.

135:22

Humanity is not a, not specified functionally. It's a much, much bigger word.

135:29

And, and our life experience, our tolerance for

135:33

pain, our determination, those are, those are different words than intelligence.

135:39

And so the thing that I wanna help the audience understand,

135:43

if I could give them one thing, is, is

135:46

intelligence is a word that we've elevated to a very high form over time.

135:50

- The, the word we should really elevate is humanity.

135:53

- Character, humanity.

135:55

- All those things.

135:55

- All of those things. Compassion, generosity,

136:00

all of the things that you said just now,

136:03

I believe those are superhuman powers. And that now

136:07

intelligence is gonna be commoditized.

136:09

Because we've spoken about it, the most important thing is your education.

136:13

The most... Now, even, even when they said the most important thing is your education,

136:17

when you went to school, there's more than just knowledge that you gained.

136:22

And so, but unfortunately, our society has put everything into one single word,

136:28

and life is more than one word. And I'm just telling you, my life would suggest

136:34

that being lower on the intelligence curve than everybody around me

136:41

doesn't change the fact I'm the most successful. And so, and I

136:45

think, I think that kind of is I'm trying to hopefully inspire everybody

136:49

else that don't let this democratization of

136:52

intelligence, this commoditization of intelligence,

136:57

you know, cause you anxiety. You should be inspired by that.

137:00

- Yeah. I think AI will help us celebrate humans more. And certainly

137:07

humanity and human first, and I, I think what makes this world incredible is humans

137:13

forever will be so, and just AI is this incredible tool that makes us-

137:18

- That's exactly right.

137:18

- ... humans more powerful.

137:19

- That's exactly right.

137:21

- Uh, so much of the success of NVIDIA

137:25

and the lives of millions of people that I mentioned depend on you.

137:31

But you're just one human, like we mentioned,

137:35

a mortal like all of us. Do you think about your mortality? Are you afraid of death?

137:42

- I really don't wanna die. Um, I have a great life. I have a great family.

137:48

Uh, I have really important work. Uh, this is, this is not a once in a,

137:58

once in a lifetime experience suggests

138:02

that it has been experienced by many people, just not one

138:05

person. This is a once in a humanity experience, what I'm going through.

138:11

Uh, NVIDIA is one of the most consequential technology companies in history. We're doing

138:15

very important work. I take it very seriously. Um,

138:20

And so some of the, some of the things that, that of course are,

138:24

are practical things, like how do we think about succession planning? And,

138:31

I'm famous in saying that I don't believe in succession planning.

138:36

- Man.

138:36

- And the reason, the reason for that, the reason for that isn't because I'm

138:40

immortal. The reason for that is because if you're worried about

138:46

succession planning,

138:48

if you're worried, all that anxiety of succession planning, then what should you do about it?

138:52

Then you break it all the way back down.

138:54

The most important thing you should do today, if you care about the future of your

138:57

company, post you, is to pass on knowledge, information, insight, skills,

139:04

experience as often and continuously as you can, which is the reason

139:08

why I continuously reason about everything in front of my team.

139:13

Every single meeting is about a reasoning meeting.

139:16

Every moment I spend inside a company, outside a company is

139:20

about passing on knowledge to people as fast as I can. Nothing I

139:24

learn ever sits on my desk longer than, you know,

139:28

a fraction of a second. I'm passing that information, that knowl- oh my gosh, this is

139:32

cool. Before I even finish learning all of it myself, I'm

139:36

already pointing it to somebody else. "Get on this. This is so cool. You're gonna wanna, you're

139:40

gonna wanna learn this." And so I'm constantly passing

139:44

knowledge, empowering people, elevating the capability of

139:48

everybody around me, so that the outcome that I, that I seek,

139:55

that I hope for, is that I die on the job, you know? And,

139:59

and hopefully I die on the job instantaneously, you know?

140:03

And there's no long periods of suffering, you know? It's, uh —

140:06

- Well, from a fan perspective given your, your extremely,

140:12

um, your enormous positive impact on civilization, of course, I hope you keep

140:18

going. But also it's just fun to watch what NVIDIA is doing, you

140:22

know. It's just the rate of innovation. And I'm a huge fan of engineering.

140:26

There's so much incredible engineering being continuously being done by

140:30

NVIDIA. It's just fun to watch. It's a celebration of humanity, a celebration

140:34

of great builders, a celebration of great engineering. So, it represents

140:37

something special. So I hope you and NVIDIA keep going. What gives you hope

140:44

about this whole thing we got going on, about humanity, about the future of

140:47

humanity? When you look out, when you think about the future quite a bit, when you

140:51

look out 10, 20, 50, 100 years from now, what gives you hope?

140:56

- I've always had a great confidence in the kindness, uh, the generosity,

141:09

uh... the compassion, the human capacity. I've always been

141:16

extremely confident of that. Sometimes more so than I should.

141:25

And, and I get taken advantage of, but it doesn't, it doesn't

141:29

ever cause me not to. I start with, always,

141:34

That people want to do good. People want to, um help others. And,

141:44

vastly, I am proven right. Constantly proven right. And, and

141:51

often it exceeds my expectations.

141:56

And, and so I have complete confidence in the human capacity. I think the,

142:03

the thing that, the things that give me incredible hope,

142:07

Is what I see as, as I extrapolate, as I, what I see now is possible, and as I

142:14

extrapolate, Based on the things that we're doing, what will very likely happen.

142:22

And, and that there's so many things that we wanna solve.

142:27

There's so many problems we wanna solve. There's so many

142:31

things that we wanna build. There's so many good things that we wanna do

142:35

that are now within our reach, and within the reach of my, my lifetime.

142:40

You just can't possibly not be romantic about that. You know what I'm saying?

142:46

- What an exciting time to be alive. Like, truly-

142:49

- How can-

142:49

- ... truly so.

142:50

- How can you not be romantic about, about that? The, the

142:54

fact that, that there is a, there,

142:58

it's a reasonable thing to expect the end of disease. It's

143:02

a reasonable thing to expect. It's a reasonable thing to expect

143:06

that pollution will be drastically reduced.

143:09

It's a reasonable thing to expect that traveling at the speed of light

143:15

is actually in our future.

143:17

And then, you know, not, not for long distances, but short distances.

143:21

You know, and people ask me how. Well, first of all, very soon, I'm gonna put a

143:25

humanoid on a spaceship, and it's gonna be, you know, my humanoid,

143:29

and, and we're gonna send it out as soon, you know, as soon as possible, and it's

143:33

gonna keep improving and enhancing along the flight. And then when it's time,

143:39

all of the, all of my consciousness has already been, you know so much of

143:43

my life has been uploaded in the internet. Take all my inbox, take everything that I've

143:46

done, everything I've said. You know, it's been collected and becoming my AI.

143:51

And I'm just, you know, when the time comes, you know, we'll just send that at

143:55

the speed of light, catch up with my robot.

144:00

- Oh, that's brilliant. I mean, but for me, that's sorta application-focused.

144:04

But also, for me, the curiosity- ... Maxing perspective,

144:09

I just, all of those mysteries. There's so much-

144:12

... fascinating scientific questions there.

144:14

- Understanding the biological machine is right around the corner. It's, it's

144:18

not 10 years. It's five years probably.

144:20

- And then your biological machine, the human mind and cracking physics,

144:24

theoretical physics open. It's so exciting.

144:26

- Explaining consciousness, that one would be awesome.

144:29

- And it's all within our reach.

144:31

Jensen, thank you so much for everything you've done over the years. Thank you for everything you're doing

144:35

for the world. Thank you for being who you are. I can tell

144:39

you're a great human being, and I wish you incredible success

144:45

this year. I can't wait. As a fan, I can't wait to see what you do next, and hopefully

144:49

I'll see you in Taiwan and thank you so much for talking today.

144:52

- Thank you, Lex. I had a great time. And also, if I could just say one more thing.

144:56

- Yes.

144:57

- And thank you for all the interviews that you do, the depth,

145:01

the respect that you go through with and the research that you

145:05

do to reveal, you know, for all of us,

145:09

The amazing people that you've interviewed over the years. I've

145:13

enjoyed I've enjoyed them immensely. And as an

145:16

innovator, to have created this long form,

145:21

unbelievable, and yet, you know, it's just captivating. So

145:24

anyways, thank you for everything you do.

145:25

- It means the world. Thank you, Jensen.

145:27

- Thank you, Lex.

145:29

- Thank you for listening to this conversation with Jensen Huang. To support this

145:33

podcast, please check out our sponsors in the description, where you can also

145:36

find links to contact me, ask questions, give feedback, and so on.

145:42

And now, let me leave you with some words from Alan Kay.

145:46

"The best way to predict the future is to invent it."

145:51

Thank you for listening, and hope to see you next time.

Interactive Summary

In this conversation, Lex Fridman and NVIDIA CEO Jensen Huang explore the evolution of NVIDIA into an AI factory company, focusing on extreme co-design, the significance of the CUDA platform, and the company's long-term vision. They discuss the scaling laws of AI, the importance of leadership through shaping belief systems rather than mandates, and the future of agentic AI. Huang shares his philosophy on supply chain orchestration, energy efficiency in data centers, and his unwavering belief in the positive trajectory of humanity and technology.

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