I'm not here to make you feel better.

I'm here to make you do better. I'm not

interested in your time. I need your

focus. I don't care what else is going

on in your life. For the next 90 minutes

that we're together, it's us. Tim Grover

is the man behind the world's most

relentless champions. From NBA icons to

NFL, MLB, and Olympic athletes. He's a

New York Times best-selling author,

featured in ESPN or Netflix's The Last

Dance, and a global speaker teaching

leaders and performers how to push past

limits and win at the highest level.

>> In order to become the better version of

yourself, you literally have to kill off

your original version. You let go of

good to ascertain something great.

Everything that we have on, the

diamonds, the watches, jewelries, the

house, everything is made through

pressure. And this is how I describe

pressure on this. A quarterback gets the

ball. He literally has about two seconds

to survey everything that's going on and

make the right decision with 3,000 lbs

of flesh running at you. Corly, put that

into your own life. What's running at

you? You're standing in the back of the

church at your own funeral. You're

looking up at your own eulogy. Who's the

person that's speaking the most

important part of your life? And what

are they saying about you?

>> That is a great question.

[Music]

>> Tim Grover, welcome to the American

Capitalist.

One of the reasons I invited you here

today is this continuing growing

obsession that I have with time. I I

hate when people waste my time. The the

biggest fear I think I have in life is

running out of time. And uh when I

started this podcast, you there there's

tons of podcasts and one of the things,

you know, I was worried about if I'm

going to do this and someone's going to

give me an hour, an hour, 10 minutes of

their time, I want to make sure everyone

I put in that seat, everything that I

say is providing them value because I

understand the value of that hour that

they're giving me here today. So the

commitment I have to my audience today

is you're going to get at least 100,000

bucks worth of time today. I say that

nominally because I know what you charge

to speak. I know what I charge to speak.

So, they're going to get at least that.

But I think more importantly, people are

going to take this information, they're

going to execute on in their business,

monetize it. It's going to be hundreds

of thousands or millions of dollars. And

for the most elite people out there that

listen to my podcast, I think it's going

to be priceless because one of the

problems I had for a really long period

of time was giving away my time for

free, not valuing my time for free. And

I wish I could get it all back, but I

can't obviously. And for a long long

period of time, you worked with one of

the greatest human beings. I know he he

used to attend the church that my

daughter went to school at. Um I'm

talking about Kobe Bryant. I know you

had a friendship with him, obviously a a

a professional relationship. And

tragically, Kobe ran out of time.

Working with him,

how did you prioritize time? the

importance of that and and what did you

learn losing Kobe about time yourself?

>> You don't realize

how much time an individual has because

it's really not in your control.

It is really not not in your control.

So, like I said, every time

every moment I saw him, my expression to

him was, "We don't have time."

And what I meant from with that is like,

you're going to have my ultimate focus.

I need your ultimate focus

because when you ha when you give

somebody

it's easy to give somebody your time

but it's very difficult to give somebody

your focus

and when you give somebody your focus

you actually create more time because

you get more things done in that time so

when I always said I said we don't have

time meant like I'm not interested in

your time I need your focus I don't care

what else is going on in your life for

the next 90 minutes that we're together.

It's us.

It's it's it's us.

I need you to be in this moment because

we cannot fully capture the next moment

of time

unless we maximize this current moment

of time. And the only way to capture the

maximum amount of time is through focus.

>> Losing Kobe, did that give you

I don't know the relationship, but I'm

assuming it was a pretty great personal

relationship also.

>> It was very it was very close. And you

know, it's funny that you brought

brought this up is

we're sitting in here talking about Kobe

and I spent a

a lot of a lot of moments with him, a

lot of times with him, and there's

individuals out there now where Kobe

can't speak for himself.

>> And there's all these stories that are

coming out and people are saying this

about him, whether it's positive or

negative. And

there's less than a handful of people

that actually know the truth. And I have

to bite my tongue a lot of times not to

speak against a speak against those

things or people have had Kobe on a

podcast for an 90 minutes or an hour and

all of a sudden they think they're an

expert on his mentality and his life and

everything was you have no you have no

clue. You you they have they have no

idea of

who that man really really was. There

was media Kobe, there was podcast Kobe,

and then there was

the Kobe.

Totally different individuals.

You know, I think obviously people know

who you are, the great you work with,

but I I I want to stick with Kobe

because I think he was a very very

unique individual. Uh the work ethic,

and I obviously didn't know him

personally. I'm asking you because you

did. What were some of the keys, the

greatness out of all the people that you

work with about Kobe? What what was one

of the or the one main differentiator

that you saw in him?

>> His

level and attention to detail and

obsession was like none other. He got up

every single morning

understanding

that I want and I need to get better. It

was like his ultimate f It was his

ultimate focus

like I need and I want to get back. I

want to get everybody says it but do you

actually live

the lifestyle you know and everybody

talks about

you know mama mentality.

It's not a mentality. It's a lifestyle.

>> It's a the mentality is easy.

It's implementing it and making it into

a lifestyle and having the individuals

and the team around you

that can allow you to live that

lifestyle.

>> That's the that's the most difficult

that's the most difficult part to find

some to put individuals who are just as

effed up as you are, who are just as

obsessed of you are. You know, I always

said people say, "Why do you work so

hard for your clients?" Because they

work so hard for me.

They work so hard for me.

So, I have to not only match

their focus, match their obsession, I

have to go beyond because I know they're

going to go beyond. We would go training

sessions

weeks and never speak.

We would never speak. He knew what was

expected, what I needed from him. I knew

what he needed from me.

And we didn't have to we didn't have to

speak.

Point the exercise. This is what we're

going to do. Don't move there because I

know

He was in the zone.

And sometimes when you when you speak,

you take an individual out of the zone.

Their their voice is the only one

they're hearing right now. He doesn't

need to hear anybody else's voice. And

many times we worked out in a public

environment

because

I looked at it this way is

he's not playing in an empty gym.

All right? So why should he always train

in an isolated area? I need people to

try to distract him. I need people

walking by yelling out, "Hey, Kobe, can

we get an a can I get a D?" That's part

of the training

because you'll see a lot of individuals,

celebrities, athletes, whatever you want

to call, they get distracted by that

moment. You could see them get out of

the zone or you can see them lose you

can see them lose their focus. And not

everybody's going to have something nice

to say when you're in the middle of

your investors investors meeting and

you're doing your or doing your

research. All right. And somebody comes

by and wants your focus and you kind of

not you know they don't take kindly to

that.

>> They don't they think you're the

biggest, you know what it is. All right.

and

they get ups. Well, are you going to

allow

their upset mentality to affect your

ability to perform at the high at the

highest level? You know, I think that's

one of the thing a lot of my listeners

and clients are dealing with is in the

search for excellence, being the

greatest version of themselves, you talk

about ultimately becoming a villain in

somebody's story. So here's the thing

about you know be becoming the better

version of yourself.

See, in order to become the better

version of yourself,

you literally have, you know, you

literally have to kill off

>> your original version

because if it lingers around,

it's going to find you again.

>> And that's the thing people don't

understand. They're like, "I'm looking

for the better version of myself." But

in order to have the better version of

yourself, you have to have a funeral for

your old version.

>> Otherwise, that old version is going to

rise back into and pull and try to pull

you back. That's why people can never

really get to the level of a better

version of theirelves because they don't

want to they don't want to truly kill

off

that old that old version. the there

there's parts of that old version they

yeah when I yeah you remember the time

and you know it's like people talk about

you know good old days

>> so that old version had some of the good

old I'm like don't talk to me about the

good old days I'm trying to create

new days new moments constantly if

you're constantly talking about the good

old times that means you're stuck you're

stuck with that person that you did not

want to kill off.

I know it sounds harsh, but it it's

that's what that's what you have to do.

>> It it's a it's a great point, though.

You know, you're saying that and I'm

thinking when I was going through

college, I worked with uh juvenile

delinquents, trying to rehabilitate

them.

>> And um obviously, you're trying to get

them to be a completely different

version of themselves. And we would take

them, a lot of them out of DC, Southern

California, really bad areas at the

time. We bring him out to a ranch in

Arizona and you would see literally this

kid become a new kid in six 12 months.

However, the parents would come for a

visitation

and you'd see, okay, this is why or

they'd go back into the same environment

and the success rate was almost zero.

However, we were able to get some of

those kids scholarships to go and play

football or soccer out of college and

school. Those are the only ones that

would ever be successful. I've seen

exactly what you're saying

>> and and a lot and part of being able to

be the better version of yourself is

you

you got to kill off the old version

which also requires you to delete a lot

of you know there's a lot of individuals

like you said they're like I can't go

home

>> because they know that old version

remnants of that old version is still

there.

>> You know, the wounds are still the

wounds are still part of being there.

You know, you talk what I talked about

is like listen, there's

time heals those wounds,

but those scars are still whispering and

they become louder and louder and louder

when you go back to that environment.

They go back, they go back to that old

environment and those scars start to

speak a little bit louder or louder.

They say, "Hey, come back to us. We miss

you. Come, come, come back. Okay. Even

though you may have killed off the old

version of yourself,

the voices are still around.

>> The spirits and ghosts are still they're

still there.

>> We all have those in our past.

>> We all have we all have those in the

past. And I always say, you know, I

said,

"Stop

worrying about

the ghosts that don't exist and deal

with the ones that actually do."

>> Yeah. I think so. When you you think

about alcoholism, for example, and

people who are alcoholics, you can't

just have a little drink every once in a

while.

>> No. No, you can't. Yeah.

>> You know, and we're all addicted to

something. Mhm.

>> We all have an addiction to something.

There's not an in there's not a

successful individual I know at the

highest level that doesn't have an

addiction. What you have to do is and I

would say we're all addicts. What you

have to do is you have to trade one

addiction

>> for another.

>> I was I was going to ask you that

because

it sounds great. Leave it behind. All

these things. And I know what you do. I

know some of it obviously with athletes

is physical but probably the greater

impact is from the mental psychological

tools that you're giving people to

elevate themselves.

>> Look at your business.

>> You become success. You become

successful. It's all mental. You watch

interviews

of greatest athletes, greatest business

people, all the other stuff. Yeah. They

talk about their hard work and all that,

but the first they always talk about

>> what they had to do up here.

what they had to do up what they have to

do up here in order to be in order to be

the best. Yeah. Listen,

you're talented at what you do,

right? Athletes are talented at what

they do. Your wife is talented at what

she does. All right? That talent is a

gift, but it's not a promise.

It's not a promise. The promise comes

from what are you willing to put in

here? The work that you're that you're

going to do, the focus you're going to

do, the research that you're going to

do. Do you believe the words that you

actually actually speak? Is there

validity behind it? Is it or is it just

or is it just a bunch of a bunch of BS

which is very captivating now to

individuals

because the BS told teaches you the

shortest route

and if you don't have the mental

fortitude to know the difference between

somebody that's just kind of yeah out

there out there especially in your line

of work. I read something where

I I forgot the exact number. You

probably know more than this. Uh there's

like maybe

17 or 1,800

and correct me if I'm wrong on this,

please. Billionaires in the world.

>> I I think there's a little bit less than

that. Okay. Yeah. All right. I think

about 800 or something like that.

>> Okay. 800 billionaires in the world

among 8 billion.

>> I might be wrong. summer. It's less than

2,000. It's very few.

>> Okay. Less. Yeah. It's less than 2,000.

Okay.

>> How many people portray to be

billionaires

>> on social media?

>> You think they all are?

>> Everything. And what do I always say

about the most successful people? Okay.

And I know a lot of your friends are

going to get be upset about what I'm

going to say, but you never see

Jeff.

You never see Elon.

You never see

Zuckerberg.

They don't show their houses.

>> They don't show their cars.

>> They don't show their time pieces.

They don't show their yachts. Other

people do.

>> Right. Right. Right. Right. Right.

>> Okay.

One of my clients was just at the Ryder

Cup.

Okay.

He wore a very, very nice time piece,

>> right? Very nice.

>> Sure.

>> All right. Now, he wasn't sitting in

front of the camera doing like doing

like this.

>> Yeah, that's a famous shot these days on

Instagram,

>> you know, like everybody's got they got

like they got he's just going he's just

going about he's just going about his

going about his business.

>> Well, I think that's kind of a tell,

right, for everyone who's trying to look

at social media and ascertain whether is

this person real or not. They don't have

to do that because they have something

of much greater value to be able to

offer other than $100,000. I'm sure this

is a much more $100,000 watch that

you're talking about. So, so let's talk

about this. You know, you said you had

to kill off the old person. You I also

heard you speak and say that you have to

kill off good to go to great.

>> I'm going to use your personal personal

life as an example of this if you don't

mind. You guys can edit this later if

you don't do much editing if you choose.

Okay. You shared something very personal

with us yesterday saying

>> this is your second marriage.

>> Yeah.

>> Okay. Now, I never met your first wife,

>> right?

>> Okay. I don't know her. I know nothing

about her. Okay. But I know you. We got

a chance to spend some time together.

>> Yeah.

>> I know your wife.

>> My wife's off camera right here.

>> Right. Okay.

You let go of good

to ascertain something great.

>> Yeah, I did.

>> Even in your business, in your personal

space.

>> Mhm.

>> All right. You know how many individuals

are

will accept that for 30 years for the

rest of their lives

>> and we'll just say you know I'm good.

>> I'm good.

You know, for me, Tim, personally, and

I'm not sure what you think about this,

but the truth is that, you know, I I

look at wasted potential being one of

the greatest sins, right? Because I I

look around, I've been to other

countries, you know, you talk I I grew

up poor in terms of US standards, but

I've spent time in India where people

don't have running water or they're so I

know what poverty really is. So, for me,

there's there's no there's no excuse

whatsoever. Part of my fear of running

out of time is I don't get to accomplish

all the things that I do. And so, um, I

want to talk a little bit about that

because because of that mentality that

that's not for everyone. That doesn't

work for everyone.

>> It is not it's not it's for a very very

small percentage. It's you you tell them

what the what the what the just what the

the

forget it's like when people go to a

theme park.

Okay, you have to pay an entrance fee.

Okay, most people are afraid of even the

entrance fee of being great because they

don't even know what it is.

They don't even know. They don't even

know what it is. And they say, "Yeah, I

can do that."

[Music]

>> There's a lot of layers. There's a lot

of layers to that.

>> There's a lot of layers to that.

Well, and and I could tell you, yeah,

having gone through divorce myself, um,

having worked with other very high- netw

worth people that that have gone through

it, the partner that you choose is so so

important because they have to

understand and identify what it is. I I

heard you say, we're talking yesterday,

you're at an event of mine,

>> which was a great event, by the way.

>> Thank you. Thank you.

>> What an awesome event. Listen,

little plug here. If he does the event

again, you should attend. That's all.

You should attend.

>> Thank you. My and my wife. That was all

my wife. Um, and I what I want to really

get into now is people who are trying to

leaving the person behind, trying

working on being this new best version

of themselves. The people around you are

so important.

>> So, the first thing they got to do is

they got to stop trying.

>> You got to make the decision. Say, I'm

going to do this.

I'm going to do this. I always say I

hate when people say try your best

because when you try your best, you give

yourself an out.

>> You give yourself an out. You said,

"Man, I I tried my I tried my best."

Don't try your best. Do your best. I

have an issue with individuals

failing if they tried their best. I have

no issue with an individual failing if

you did your best. And I could look at

you. I could look at your effort. I can

look at your focus. I can look at

everything you did and I say, you know

what, that individual, they did their

best. They just did not get the result.

All right? But when you try your best,

you there's a there's a little

you know that person is not engaged in

it all the way.

>> Yeah. You you were and you talked to

let's I mean since we're on it, let's go

back to my life.

you know, you're saying so, you know, I

I went through I was actually, since

it's out there right now, I got married

when I was 19

>> in college. I I was married for 25

years. And so, uh, I was a much

different person 5 years later, 10 years

later. And, uh, ultimately when you said

you have to give up something uh, I

don't know, good to go to great, it it

wasn't an easy decision. There's a big

financial commitment when you go through

divorce. Uh, there's a toll. I had a

daughter that I knew her life was going

to be impacted by it. But this whole

idea of also time and focus, right? I

would say I won't even say arguably I

hands down now have a better

relationship with my daughter after that

divorce because yeah, there was a lot

more time there, but when I spend time

with my daughter now there's there's

focus.

>> Focus.

>> And what what's your idea of the

difference between time and focus?

>> Well, it

time is about everybody else.

Focus is about you.

Focus is focus is about you. You choose

what you want to be focused on, how you

want to be focused on, where you want to

be f where you want to be f focused on.

And when you're focused on when you're

focused on something, you are 100%

physically and mentally present in that

moment. Otherwise, you're not focused.

>> You're not okay. You said obviously

you're a college graduate.

>> All right. Very important in your

business. We've all had to we've put off

things and all of a sudden exam came up

or a paper came up or something and like

oh shoot I got to like I got to really

focus on this thing.

>> Yeah.

>> And what an excellent piece of

literature you wrote, you created. You

pass a test or so forth. Why? because

you were totally focused on everything

that ma that that mattered. You didn't

look at I only have an hour, I only have

two days, I only have this. I need to

focus on this right now. All other

distract you literally like okay

time blocks people out.

Focus blocks the world out.

It block it literally it blocks the

world out.

What do the greatest athletes, what do

they have the ability to do when they

focus? They don't pay attention to the

crowd.

They don't care about the lights. You

know, you know, you hear this all man, I

perform best under the bright lights.

Well, you shouldn't know. You shouldn't

know if the lights are pink, blue,

purple.

>> But you're not f you're you're there,

but you're not you're not focused.

>> You hear athletes sometimes. I've worked

with a lot of boxers. I work with NFL

players that they elevate their

performance to the level of competition

that they're facing. The few boxers that

I've heard say that never really got to

the highest level where I'm working with

one younger kid right now ranked one of

the top three pound-for-pound in the

world. He never overlooks the next

person. He's actually almost more afraid

of the person you don't know a lot

about. people that are overlooking

because of that potential that there's

not enough knowledge about them. Have

you seen that with

>> Yeah, there's like there listen

you don't

great achievers they don't prepare they

overprepare.

>> They don't overthink

they overprepare.

>> What's the difference between

>> All right. So overthinking

is you're preparing for the wrong

things.

>> And overthinking is the art of creating

problems that don't exist.

Overpreparation

is not thinking about the things that

don't exist.

All right? They don't deal with the

whatif.

All right? Because they've overprepared.

There is no whatif.

>> There is no what. There is no There is

no what if. They're pivot. They adjust

to whatever what whatever's need. A

player's not going to be available. This

is going to happen. this this is what's

going to go on. The lights aren't the

weather's going to do this. They are

literally they're overprepared for every

possible circumstances that's out there.

I use you look at the top NFL

quarterbacks in history. Okay.

Okay. You've dealt with NFL player.

You've seen their playbooks. They're

like this big.

>> Okay. You know, they're not like

pamphlets. Right.

>> They're like,

>> "It's a lot to memorize.

>> They're a lot. It's a lot to memorize.

>> You know, they're not they're not

cranking those things out in in like we

know individuals that crank out books in

a week.

>> All right. They're like they're like

this thing.

All right.

You know, the best quarterbacks know the

playbooks of every other

>> team inside and out.

inside and out.

So, not only have they studied their

playbook, they've studied their

opponent's playbook, the next opponent

there, the team they might be meeting in

the Super Bowl, which is completely in

the other division.

That's overpreparation.

Okay, but they're not thinking about

that. You know, in in the book, we re

rewrite done next. All right. And we

always say create the crave the end

result. Uh so the work is ir irrelevant.

But everybody gets confused about

craving the end result. It's not the

championship.

It's not the end of the year

report.

It's the now. It's the next game. It's

the next moment. When that's done, then

there's a next. Then when that's done,

there's another next.

So you crave the end result. So the work

is irrelevant. So your craving of the

end result is what's in front of you

now.

Then you move. Then you crave the end

result of what's next is now. Now. Now.

Now. It's not the focus in on like the

the plan is like we're going in we're

going to go win the we're going to go

win the ch we're going to go win the

championship. So going back to Kobe. All

right.

He wouldn't break the game down in

some people break it down in quarters,

some people break it down in halves.

Other people are taking it. He dissected

it minute by minute,

like literally minute by minute.

>> How much time did he spend just watching

himself play and other footage of

himself?

>> An enormous amount of time

not looking at the things he did right,

the things he needed to get better on,

the things that he made, the things he

made mistakes on. you know, he actually

had an individ he actually had an

individual that I brought on board that

would literally break his film down for

him to give him the advantage of say,

"Hey, this is the opponent you have you

have next. These are their strengths.

There's the these are their these are

the these are their weaknesses. This is

how they this is how they play you. This

is how you played them last game. every

little detail out there. No different

than in your business when you dissect a

company and you're going to go out there

and say, "Hey," you're going to put your

reputation down and say,

"I've done my homework on this.

>> I've done my research. I've talked to

people.

This is a good investment or this is a

great investment for you."

>> No different. That's your battlefield.

That's your

That's your basketball court. That's

your football. That's your football

field. That's your playbooks.

The people you have to talk to. You

know, you have to know the company that

you're recommending, who they're

competing against, what they're doing,

what their playbook is, what their

strat, what their strategy is.

>> You don't go out and sell your company

that you sold I don't know how many

years ago for the number. I'm not going

to share the number. If you want to

share that, that's fine. That's fine.

For that amount of money, if you didn't

pay attention to every little detail

there about about it like like

everything something that people don't

pay attention to, they're like, "Yeah, I

need to pay I need to pay why are they

not paying attention to this?

>> Why are they not paying attention to

this?" Mhm.

>> All right. And the stats what Kobe did

like every little he didn't overthink

it. He overprepared for every situation

that was going to come his way. And he

knew in the minute this is like the

substitution patterns of the

substitution patterns on the of the of

the other team. You go to different you

go to different you go to different

arenas. There's a story out there and

you know everything I say you can pull

it up. it it's out there. He was

shooting around somewhere and he was

like he he kept his shot was a little

bit off a little bit off in warm-ups and

he came and he called the people. He

goes, "Hey man, this the rim on this uh

basket isn't right."

>> Mhm.

>> And they're like, "No, no, they it's

right." He goes, "No, I want you to

measure it."

It was an eighth of an inch off.

>> An eighth of an inch.

>> Mhm.

>> All right. Now, me personally,

we've all taken navigation stuff.

If you've ever taken Google Maps or

you've taken Ways or whatever it is and

they tell you turn left 800 ft, I've

lost my ability to know how in the hell

800 ft is.

He could tell that the rim was an eighth

of an inch off.

>> But isn't that the difference at the

highest level? And and I'll look at I

worked with a an NFL offensive lineman.

He uh it's all public. Levi Brown. He

signed a $62 million contract with the

uh NFL Cardinals. He was a first round

draft pick. I think number four in 2008.

And um offensive lineman, obviously

playing at the highest level. He tore

his tricep. He came back. He was healed.

But the psychological impact of knowing

he couldn't just push as hard as it that

was kind of the end of his career. It's

really isn't really the second and every

little detail at that at that level

because everyone's great at that level.

>> And I've dealt with, you know, I've done

I've probably

>> helped in rehab process of I don't know

countless numbers of professional

athletes

>> and it's easy to physically put them

back together again.

>> Yeah,

>> that's the easy part.

>> And I always tell them you are you're

not healed yet. I said, 'You will, there

will be a play either in practice or in

the game

that you'll be forced to make.

And if you back away from there, you're

not you're not you're not healed. Mhm.

>> When you can no longer because you're

overthinking.

>> Mhm.

>> When you don't when

it takes

years and years

of thinking not to be able to think.

>> It's true.

>> Yeah. It takes years and years of

thinking not to be able to think. And in

professional sports, that's you see

coaches grab an athlete all the time,

man, just go out there and play. Don't

think. Well, if you tell somebody don't

think, what's the first thing they're

going to do?

>> They're going to think.

>> Yeah.

>> They're going to think.

I travel and I have to go through, you

know, those those mach sometimes you

have to go through those whatever those

machines are that turn around.

>> I know my pockets are empty,

but the TSA person will go, "Are your

pockets empty?" like check

>> you check you check you check again you

check again

>> doubt yourself

>> you know you're just you know they're

empty

>> you know you know they're empty that's

the same thing with like test don't

think well they're going to automat

they're going to automat because they

haven't had enough time enough focus in

thinking to put them in a state where

you don't think

>> so talking about you know these people

that are playing at the highest level um

you know I work with people financially

primarily

>> that play at the highest level

>> that play at the highest level and

they're I mean obviously they're working

with me at the highest level. They've

already been

>> under what most people would consider

extremely successful. They've made

millions of dollars and they're coming

to me to in your words elevate their

performance. And the way I do that is

very specifically through my experience

in financially engineering reducing

taxes and you know all of these things

obviously that they they don't have the

ability to get to that next level.

That's not what they focused on. I've

heard you say with athletes, the best of

the best that you work with, you're

standing on the sideline, let's call it

an NFL player, he comes off the

sideline, you're ready to tell them what

he did wrong. He already knew

>> what he did wrong. So, so how do you

when you're working with people who

already knew what they did wrong, when

you're working with Kobe, who's you

don't have to tell him to be there for

shooting free throw shots when he's one

of the best free throw shooters in the

>> What tools are you using to to elevate

them? And what does elevation mean to

you?

>> Well, elevation means to me it means

engineering

your life in every facet.

not to chase your dreams to be able to

catch them.

>> All right.

Motivation. Motivated individuals chase.

>> Elevated individuals catch.

>> I heard you say the motivation

I heard you say this yesterday is it's

addictive. It's like a quick fix. And I

I think you I don't want to pick on Tony

Robbins. I don't know him. when you when

I what I've watched what how little I've

watched of him the thousands of people

that he has in his audience

>> millions

>> mill yeah yeah millions millions of

people that to me that says there's a

lot of very average mediocre people out

there because if you can't get up

motivated yourself like I I don't know

where you go from there

I identify myself motivated in motivated

speakers that motivate you and there's a

lot of people that and they're They're

excellent at it. I'm not taking anything

away away from them. I've never had my

top athletes. I've never had to motivate

them.

>> I've never had I've never had I've never

had to motivate them.

>> Same in finance. I'm not motivating them

to make more money.

>> Right. Okay. There you go. Yeah. All

right. There's there's a different

I'm not

I'm not here to make you feel better.

I gave a talk to your your audience

yesterday. I'm not here to make you feel

better. I'm here to make you do better.

>> And there's a huge there's a there's a

huge difference. Okay?

>> You and I are lying the same way.

>> All right.

I'm about to take your money. I'm not

going to make you feel I'm going to make

you I'm gonna make this money do better

for you.

>> You want to feel better? Go get a CD. Go

put it in a bank. you know, you know,

go, you know, obviously I don't know

your industry.

>> Go, go, go do that. So, with your top

athletes,

>> the one thing they're always capable of,

they're the most coachable individuals

out there. Look at the people you've

made the most money for. Save the mo

save them%.

>> They're the You tell them something,

Bob. Great. You explain it to them.

Here's where it da da da. And some of

them might just say, "Rock, just make

this decision for me." Yeah, they they

trust you that they trust you that much

that there's no combiveness. There's

nothing here. I've seen your results.

I've seen what you do. We we know we

know we know you're not cooking the

books. This is not a Ponzi scheme. All

right? We've done our deal work. Go do

what you go do. Go do what you what you

have to what you have to do. It's easy

when your old business.

All right.

when you were trying to,

you know, make this accessible to

>> Yeah. Yep.

>> You know,

>> masses.

>> Masses. That's a good word. Thank you.

>> It was, I'll tell you, it was a good

trial, too, Tim, because

>> Yeah. As you know, I had a non-compete

my old business. So, worked with highly

successful, highly wealthy people.

Figured the world wants to be just like

them. So, I had this cool off period

where I really couldn't do anything,

>> right?

>> So, I tested that theory.

>> Perfect time to test it.

>> Turns out people don't really want to be

>> when they find out what it takes. They

don't want to pay for it in any way,

right?

>> Physically, mentally, monetarily, they

just want it.

>> They've been brought up that way, too.

You know, it's just there there's

there's a scarcity. There's, you know,

they talk about a scarcity mindset.

There's also scarcity lifestyle,

>> right? You know, I I just say,

how many individuals do we know

are dying from safety?

>> A lot from safety. And they look at all

these other people and they look at all

these things and they be like, "Wow,

well, what do those people?"

They took a chance.

>> Okay. They they risk they they risked

something. And people are just there's

there's this mindset of just, you know,

I'm good.

>> I I'm I'm just I'm I'm I'm good. I'm

good here. And there's, you know what, I

say there's nothing wrong with that. And

like you said, this isn't for everybody,

right?

>> Listen, some days I wake up and I think

about I'm like, man, this is always a

short moment. I haven't had this in a

while. I've always had this in a while.

You You get up.

You have a car note.

You have a rent or mortgage.

You go to a job that gets you a paycheck

every two weeks. You got health

insurance. You got medical insurance.

You got whatever need. You got a 401.

You got a four 401k. You get to watch

the game every single Monday night. Your

hours are set. So forth. And you get to

go hang out with your buddies. You get

to go to

whatever rest, whatever chain restaurant

you want to go go to. And they're like,

that's the lifestyle they chose.

>> Mhm.

>> And then I snap out of them like, no

[ __ ] way.

>> Yeah. Yeah. Well, that's the difference,

right? I've had it, too. There's there

are times where I look at like, man,

that'd be nice to And then you look at

And you say that pressure is a

privilege.

>> Yes. talk talk about that for a second.

>> It is listen

everything that we have on

the diamonds, the watches, the

jewelries, the house, everything is made

through pressure. Everything is made

through pressure.

>> All right? And if somebody puts you in a

listen, when somebody comes up to you

and says, "Hey, I have

$5 million in my portfolio."

Double it.

And you're like, "Yeah,

>> bring it.

>> Bring it. Bring it." You don't you don't

go to yourself and say, "Ah, man. How am

I going to do?"

>> Yeah. I got it.

>> Mhm.

>> I got it. Yeah. Put the plan together.

I'm going to execute it. D so forth. All

right. There's a pressure that they've

just put on you to deliver this thing

and you and you thrive on that stuff. It

it it like it elevates you even more. It

elevates you even more

to to do that for all your all your

indivi all your individuals

>> and that's a privilege that people earn.

Like everybody wants to sit in that seat

until they have to sit in that seat

until they have to make those decisions

until they have to deal with the

consequences.

You know, I was we're in football season

now and everybody that, oh man, this

quarterback sucks and this person does

this and you had all this sitting in

there. They may

they may suck against other NFL

quarterbacks, right?

>> All right, but let me tell you

something. All right, and this is how I

describe pressure on this.

>> A quarterback gets the ball, he takes

his, you know, he takes his drop back.

He literally has about two seconds,

maybe slightly over, to survey

everything that's going on.

Everything that's going on and make the

right decision

with 3,000 pounds of flesh running at

you.

>> Okay.

Correlate, put that into your own life.

>> All right.

what what's running at you

constantly that you haven't dealt with

in the past.

All right,

that's not allowing you

to handle pressure. It's allowing you to

run run that is causing you to run away

from pressure instead of running towards

it.

you working with these people at the

highest level. I think you are in a

position you might not even realize it

right now of what you do for athletes I

think is going to become exponentially

more important in the business world and

let let me tell you why. I consult with

a lot of startup businesses, successful

businesses that are trying to break

through to the next level. Artificial

intelligence

is impacting everything. The way

pharmaceuticals are made, the way

businesses are run, every single thing

is being impacted by it.

Zuckerberg just talked about building

his new AI business, which will be a

multi-trillion dollar business with 50

to 100 people, flat organizations.

But the difference is now the people

that they are hiring are the best of the

best of the best. The ability for

mediocrity is not going to be there

anymore. And so we talk about this

concept of time and I tell people

a bad hire can cost you your business.

What tools are understanding and working

with the greatest of the great? I'm

assuming that you can tell pretty

quickly if someone has the potential to

be where they need to be or say they're

going to be. Is there is there things

you can see in an individual right away?

And if you're CEO looking to hire

somebody, are there are there warning

signs, flags? Is there a framework that

you use to be able to determine is this

a person I'm going to work with or I'm

going to take a pass on? A

>> question I always ask them is one of the

things I asked about yesterday and talk.

I said, "What are you afraid of?"

See,

>> everybody wants to talk. They can It's

easy to talk about what you're great at.

>> It's a great question.

>> All right.

What are you afraid of? What are your

weaknesses? I can't trust an individual

that won't tell that tell me I don't

have any weaknesses. Everybody's got a

weakness. Now, you have the ability to

work on that weakness and no longer make

it your weakness, but everybody has a

weakness. I cannot trust an individual

who's doesn't have the ability to be

vulnerable in a hiring situation. I want

to know your flaws.

>> What are your flaws? What are your

weaknesses? What are you afraid of? Now,

if they can't answer those questions,

all right, people don't have the ability

to even

Rob, when you sit down and you interview

somebody

and you ask them, tell me about

yourself,

it's such a broad question.

>> Mhm.

>> That people are all over the place.

>> It's a worthless question. Yeah.

>> And if you if you have that, I want to

know certain things about you. Here it

is. You want to tell somebody about

yourself, here are three to five things

I want you to know about me. All right?

And if all the things they always talk,

it's like highlight reels. You see these

coaches put all together again and you

know about their kids and so forth and

everything is about what the kid does.

Great.

>> All right.

>> Yeah.

>> You know, there's industries now. You

see, you know, basketball trainers, they

all they do is post when their player

does well.

>> Well, they don't do well.

It It's a ghost. They They go out and

they'll show a person going through a

drill and the person's hit 50 out of 50

shots.

NBA has been going on for a long time.

I've never seen anybody hit 50 out of 50

shots in the game. It's not realistic.

Yeah.

>> It's not realistic. So that's going that

tells me you can't be you're not

vulnerable.

>> What are you hiding from?

>> All right. Because

it's not going to be perfect.

>> Yeah, that's that's a great question.

One one that I've I've never asked. And

like I said, it's going to become

exponentially more important that you're

hiring the right people and you're

spending the time to develop and in your

words, elevate those people. I'd rather

hire one person, pay 10 times the cost

of 20 different people and continually

invest in that person. And you know, so

what I what I part of the reason I I do

this podcast and where it's really gone

to is I'm bringing on people and asking

the questions that I want to know. Sure.

>> Myself. And you should

>> and that and if that and what I've found

is the audience that I really want wants

to know those same questions. And

>> there you go.

>> One thing I've always wondered is, you

know, I'm motivation isn't there. I'm

always wondering in my own personal

life, what do I I I need things what

point should people be pushing on me to

extend me further than I am? Because no

one could be harder on me than I can

myself. I'm 100% certain of that. Nobody

needs then you don't need anybody else

because that's why I said you're not

trying to prove anybody else wrong.

You're trying to prove yourself right.

>> Well, let me ask you there's another

question I wanted to ask you and we're

we're getting close on time, but so you

said don't waste your time trying to

prove people wrong. What I a thousand%

agree with that. What about trying to

prove people right?

>> So here's the thing.

When you try to prove people wrong,

that's your ego talk, right? Man, I got

to prove it. I don't know. Right.

>> When you prove yourself right, that's

your confidence.

>> I feel like myself, I'm always trying to

prove Yeah. myself right, but also other

people who bet on me.

>> Yeah. You're trying to prove like But

but I'm saying, but you prove yourself

right. When you prove yourself right,

they know like I made the right You know

what?

>> This was a really good bet,

>> right? This was a real this this was

this was

>> so to say that I'm not influenced by

other people I think is [ __ ] because

I want their people bet on me. I want

their approval. I want them to feel like

they made the right decision. I spent a

lot of my life

>> you know listen everybody is influ

people talk about man you know I I block

the world out. I don't care what anybody

else says about me and it that's

impossible right everybody

everybody in here is being judged. I

always say I don't judge people but I'm

curious.

>> Right. Right.

>> All right. I'm curious. There's a huge

difference between jud when I see

somebody I don't judge them. I'm

curious.

>> Why did they do that way? Why do they

think that? Why do they think that way?

All right. That's how you learn. Learn

from being c. You don't learn from

judging. You learn from being curious,

from being interested. When I see

somebody dress a certain way or speak a

certain way or do I just say

interesting,

interesting. Unless I get to have a

conversation with that individual and

really dive deeply into

why this is a path they chose.

Why am I why am I going to judge that?

Why I'm going to judgement is for the

weak. It judgment is not about that

individual. It's about themselves.

>> It's about themselves. And that's why

people don't like to see other people

win because it exposes them.

>> So I love to see people win. I can

genuinely love it.

>> But I'm But that's what winners do.

>> That's what winners do. They help other

people win. But most people, the ones

that don't, the ones that are constantly

jud the ones that are constantly the

ones are constantly judging, the ones

when you start winning, what happens?

You create separation. you create

distance.

>> All right. So now what happens is their

habits, their disciplines, their

emotions,

their inability to focus, their

inability to manage time, their ability

to not use their mind.

All that stuff comes to light in their

own head.

Well, who do you go to for elevation?

Who elevates Tim Grover?

>> Listen, every I have this saying

every single morning.

If I can open up my eyes and I can put

my feet on the ground, it's a great day.

The rest is up to me. I sit at the edge

of the bed every single morning for 30

seconds.

because it's the only peace I'm going to

get

and I have to enjoy that peace because I

know the minute I stand up.

All right,

I

there's going to be there's going to be

I don't look at it there's not there's

not problems I have to solve. There's

situations I have to deal with.

>> I don't let things become a problem.

There's situations. I always say people

come, man, we got a problem. No, we

don't. We have a situation. We have a

situation that needs to be that needs to

be ma that needs to be managed.

>> That needs to be managed. So, I put

pressure. There's very few people I can

talk. I literally call I So, it's funny.

Everybody knows my business partner and

agent. I have no idea what's going on in

the world at times. And I literally call

her and I said, "All right, I got five

minutes. Tell me what happened.

>> What's going what's going on in the

world?

>> All right. Because unfortunately, I have

to focus in on the business of

performance with my athletes and clients

and so forth. So, that's my world.

>> That's that's my that's my world. But I

need somebody else who's selfish for me.

Tell me, hey,

>> that's a good point. Selfish forever.

You say that.

>> Yeah. This is what's going on. This is

what this is what's happening. This is

And we don't agree on everything. you

know, she may tell me something, I'll be

like, "Yes." And she'll be like,

"Silence on the silence on silence on

the on on the other end." And eventually

I will later on in that day or catch

some news. But I have I can't let the

world distract me from the individuals

and the people that rely on me.

>> I I I I can't. And the world is

designed,

platforms are designed designed for

distraction

>> because that's what gets the that's what

gets people talking. That's what people

want. They want it. They want an escape.

They But they're escaping from the

things that they have to deal with. And

that's not that's not an escape. That's

a trap. Mhm. You in closing, I always

ask my guests very similar question, not

always the same question. Today, I'm

going to kind of use one of your own

questions or something you did yesterday

at our event.

You're standing in the back of the

church

at your own funeral.

You're looking up at your own eulogy.

Who's the person

that's speaking the most important part

in your life? And what are they saying

about you?

>> That is a that is a great question

or persons.

Whoever that may be.

He gave everything he had.

He gave everything he had

to everybody he touched.

Yeah.

And he made a difference.

But I'm looking at it, you know, I don't

want people look at,

you know, they look at

their legacy.

People always say, "Man, I want to leave

I want to leave a legacy." A legacy

isn't about when you pass.

Okay? You can create a living legacy.

There's

people on this earth now

that are still alive that are icons at

what they do.

So the same thing I want them to say

when I'm gone, I want to hear it now. I

want to be able to enjoy that enjoy that

enjoy that moment.

You know, I don't want people to say

great things about me when I'm gone.

When I can't when I can't hear it.

I want to hear those. I want to hear

those words uttered out of people's

mouths. Now,

>> I think that's a great perspective.

Yeah.

>> I think we'll leave it there. All right.

Thanks, Tim.

>> My pleasure. Thank you.