What's good my boys? Maybe girls. Today

I'm going to be answering your guys'

questions on drop shipping. Kind of like

an AMA just with your biggest struggles

and stuff. I don't know if you guys

notice, change of scenery, LA Hills.

We're in SoCal just for Q4, grinding it

out. If anyone's in SoCal, let me know.

I'll show you guys some of my brands and

my Q4 stores that are going absolutely

crazy. Getting a [ __ ] ton of work done.

But I thought, [ __ ] it. Might as well

help you guys out. Throwing a little

video in the mix. So yeah, I'm just

going to be pulling questions I've asked

on Twitter and Instagram. Just a little

thread I made asking you guys your

biggest struggles and we'll just be

going one by one answering all your

questions. No gatekeeping in this [ __ ]

>> All right, I have to do this on my

actual camera cuz my setup doesn't have

a webcam. But here are just some stores

from yesterday that we're scaling up for

Q4. So Q4 is coming. Like it's these

stores are going to be doing like 100k

days. Like it's still really [ __ ]

early. But I had some [ __ ] in my

comments saying like I uploaded orders

or something. So I guess I uploaded

payouts too as well, right? So I don't

know. these retards be saying anything,

bro. But yeah, take this as a sign to

keep grinding. Um, but yeah, peace. Back

to the video. But yeah, let me know how

you guys Q4 is going so far. But besides

that, let's get straight into it. Okay,

so the first question is from Leon.

We'll keep it kind of basic with the

first question, but don't worry, I'll be

answering a bunch of advanced stuff. He

asks, "How do you find a winner?" I'm

just taking straight L's from these

product tests. I don't want to repeat

too much of what I said in my videos,

but I will say this. Drop shipping is

not instant gratification. It's not it's

nothing like school for example. I

talked about this in my last video. It's

not like a linear progression. Grade

one, grade two, grade three and you are

consistently making progress with each

day. The difference is with ecom right

you can make progress but it's not

tangible. You're not getting money every

single day. You can test 5 10 15

products but right like at the end of it

that one product can make you 100k. So

it's not linear. And I talked a lot

about this on my last video. So if

you're struggling with mentality go

watch that Leon. In terms of the actual

knowledge side of things um it's all

feedback loops bro. You need to really

understand and learn from every product

test, right? So, look at the product

you're running and look at the metrics.

What you will notice is that visual

products, products with more seasonal

demand, products that are unique and

viral. The more they fit these criteria,

the better the data is going to be, the

lower the CPC is going to be, the higher

the CTRs are going to be. So, you're

going to look at your products and see,

okay, what is lacking? Is it, you know,

my product? Is it my offer? So, for

example, if your cost per clicks are

really high and your CTR is super low,

your product is just [ __ ] That's your

product eye. Another case may be your

data is really good and you think your

product's [ __ ] but in reality it's your

offer. Beyond that, right, actually look

at the product. I don't want to yab too

much about this because every [ __ ]

guru says this [ __ ] and it's just I said

this so much in my videos, but really

put your put yourselves in the

perspective of the customer. Bro, you

need to really think and understand if

this product is worth impulse buying,

virality, visuality, is the explanation

solid enough? Is it something they can

just go to the store and buy? You need

to really understand and it's way easier

said than done, but that's all I can

really say. And if you're not 50 IQ, if

you really put some thought into it, you

will be able to understand. For example,

my brand I exited, removable window

tint, visual. When the [ __ ] have you

seen that, like you're pulling window

tint out of a car solves a great

problem. Summer, heat, privacy, all

things people really deeply care about.

Lots of emotion tied to that. They want

to be uncomfortable. They don't want

people weird men looking at them through

the windows. Um, lots of emotionality,

visual, you literally see it working in

real time. There's nothing to question.

These are all spectrums. You need to ask

every [ __ ] product, even a

supplement, right? Is there a lot of

solutions for the problem your

supplement is solving. Is the copy of

the video good enough to convince them

that the small pill you're taking is

actually going to work? There's a lot to

consider there. Third thing, is there

too much competition? Market

sophistication. Low market

sophistication means, hey, you know,

there's not that much competitors, not

that much selling going on. Any ad you

can [ __ ] do will work. High market

sophistication, there's a lot of

competition, there's a lot of ads. You,

Leon, are not going to be able to break

through that, my boy. It's all

perspective. Put some thought into it.

Okay, next question. Really good one

from Flu. Once you find a winning ad for

your product, how do you approach

testing more creators to find more

winners? Let's say you run a call

product and get a winner from there, but

the rest of the call ads are kind of mid

or don't perform as good. What should be

your next step? You only worry about

this, especially right now in Q4, when

you already have at least one calorip

scaling. This for the advanced people

that have already done high six figs,

yeah, you probably don't need this

question. You already know how to launch

with a custom funnel. But let's say you

are in a position where you launch a

product, it's good, you're profitable,

you're scaling it, but you're running

off one creative that's carrying you.

Not, oh, day one, my metrics are [ __ ]

How do I make a custom funnel? No. If

you're [ __ ] noob, you're not going to

make ads from scratch if your product is

doing trash. If you are scaling a Cal

data product and it has one ripped

creative caring and all the other ads

are [ __ ] you are going to do deep

customer research. So, you're going to

see why is this ad a winning ad compared

to the rest of the ads? Is it the avatar

that is targeting? For example, if I'm

selling a pillow or some [ __ ] and that

pillow is targeting neck pain and my

winning avatar is going to be someone

suffering from neck pain and all the

other ads are about something else, you

know, hot sleepers or some [ __ ] It's

kind sounds kind of basic and that's a

lot of the cases, right? The avatar that

the ad is targeting is going to be

better. So, you need to understand what

is working and maybe you know all the

ads are about neck pain and only one of

them is doing good. Think about the

messaging. Is that ad very natural? Is

it very organic? Are the other ads a

little too adlike? Are they too

straightforward? There's a lot of

variables in that. So, what you do from

there is you take that winning ad and

make a bunch of variations of it to milk

it as much as you can. After that, you

start digging into new avatars. Neck

pain, hot sleeper, comfort, all that

stuff. Go into all those avatars and

start making voiceovers. Once you see

voiceovers getting some traction,

especially with Andromeda update, um

voiceovers doing really good. Once you

see like, hey, this has proof of

concept, the soft metrics are good, is

getting a couple sales, then you go out

and get UGC. So, that's kind of the

process I use. But I will say if you're

running just off one rip creative, um,

your first step again should just be to

maximize it, make iterations, send it to

another thing you can do is you can send

it to a congruent listicle where you

make a, you know, five reasons why you

should buy this preander and it's all

based off the reasons of that one rip.

It's just squeezing as much life of it

as possible. After that, that's when you

do a lot of avatar testing because if

you want your brand to last and you

don't want to just run off one, two

creatives. If you want a bunch of

creatives taking spend, you need a

diversity of avatars, different customer

profiles taking up your ad account. So

again, in that pillow, you would need a

winning ad for neck pain. You would need

a winning ad for hot sleepers. That's

your goal after you kind of find that

one winning avatar and double down on

it. Speaking of UGC, my boy Pixel asked,

"How to source video content at scale

for cheap? Where to get initial video

content besides ripping? And what do you

do when you first start scaling and

testing your concepts? Plays into the

last question. So when you're first

starting, especially right now in Q4,

all you need to be doing is ripping, my

boy. But if you want to do a custom

funnel, how we typically do it is

statics AI UGC. You can use top view.

It's a really good AI UGC platform. You

can use VO and stuff for those AI hooks

and all those AI B-rolls. Really, really

good. But you pretty much just launch

with voiceovers and AI UGC

if you're not ripping at the beginning.

That is once you start getting a brand

and you actually want to get video

content, I recommend just going on

Incense. Incense is really good. You can

use Twitter as well, but I recommend

Incense. You do not need to pay these

creators, bro. They be smoking crack.

They be saying, "I need 300 [ __ ]

dollars. Like, get the [ __ ] out of

here." I get creators down from like

$300, $250 all the way down to 100

bucks. Bro, it's you just tell them,

"Hey, I'm going to give you 100 bucks."

You give them a little brief talking

about what you want in that actual ad

and you say, "Hey, this is the first

video we'll be doing together. My goal

is to kind of get you on a long-term

cooperation. Let's start with 100.

Usually, they'll go down. So, you can

get video content for about 100 bucks on

Incense. Okay. Next question is from

Instagram, Subie.gna on Instagram.

Tommy 11x asks, "Knowing whether to keep

a product going or not." So, right,

there's two answers for this. Q4, you

should be only running a test for like

one two days at most. In my opinion,

there are too many products to test in

Q4 where you should be spending 3 4 days

on a product unless it's breaking even.

The metrics are really good. But usually

there's two cases, three cases. The best

case is day one, day two, you see profit

scaled up. Great. Second case, day one

your [ __ ] CPC is like $3. Your CTR is

2 3%. You have less than a 5% add to

cart rate. You got one sale. You're like

0.5 ROS or under. That's a day one cut.

You can let it go to day two if you

want. If you have a little bread,

they'll let it go to day two if you

want, but besides that, it's a cut. The

third case is you're breaking even.

You're really close to breaking even.

Day one's break even. Day two is break

even. Day three is break even. I will

say you need to train the pixel. The

pixel is a AI algorithm. It takes time

to realize who your target customer is.

A really good product, which is kind of

like the first case I mentioned,

especially in Q4 because there's a lot

of demand. It'll know like it'll know

off the first day if it's a really good

product and you don't need to have to

worry about it. But there are cases

where you will break even or be slight

negative, but your metrics will be

really good. And in those cases, you

want to let that ride out till day

three, day four. And in that time, after

day two, day three, get new creators in

there. Tweak your offer a bit. If it's

not as good, make the website better. By

day five, if you're not in the profit,

cut it, bro. You guys need to be super

quick. You guys can't waste times on

just one product for the entirety of Q4.

There's so many winners out there. I

literally have four stores running right

now that I've literally launched in the

past couple weeks just scaling it up.

So, there's so many [ __ ] winners and

if you waste time trying to make one

product work, it's not going to be worth

it. And I'm just telling you this from

like a friend's perspective, just cuz

there's a lot of money you can really

make anything work. It's not about, hey,

is it possible or not? It's just what is

cost efficient, what is time efficient.

And especially in Q4, you don't want to

do that. So, long story short, one to

two days, bro, if it's breaking even a

showing promise, let it run to day

three, day four. But after that, I'll

just let it be my boy. Okay, so the next

question is from Instagram again. Elijah

asks, "Best place to get your product,

like what's the best place?" Ali688 in

depth. Okay, here's kind of the funnel.

AliExpress at the top for the noobs,

Alibaba for the intermediates, 1688 for

the real OGs who know where the products

actually come from. 1688 supplies to

Alibaba, and AliExpress is usually just

from Alibaba and 1688. So 168 is the

[ __ ] that is the source. That is

where you need to be getting products.

But the problem is you need to be

Chinese to buy from there. So that's why

we use agents. Um you don't want to be

using CJ drop shipping and [ __ ] like

that. Agents are basically kind of the

communication the middleman where they

buy from the uh 1688 factories. You get

prices super cheap. For reference,

right, you might see something for like

30 bucks on Alibaba. It's probably like

15 20 bucks on 1688. Only way to do that

through an agent. You can find agents on

Twitter if you look up keywords. I

personally don't give my agent out just

because she's a little small and she

helps. She's way too helping and giving

it to the public is a little crazy. If

you want it, you can join my mentorship.

But you can find them on Twitter. That's

probably my best bet for you, my boy.

But make sure when you do get an agent,

it's not so it's not no CJ drop shipping

[ __ ] and they're actually getting

the products from 1688 cuz that's going

to be the cheapest place where you can

get all of your products. Okay, this is

a really good question from Twitter.

John E asked, "Product research plus par

paralysis. I'm not new. I've made some

money in 2019, but product research

paralysis [ __ ] kill me." But product

research paralysis is real and I'm

suffering from it and I'm struggling to

find a winner. Super common thing.

Analysis paralysis, whatever that

whatever you guys want to call it.

Basically, when you're just stuck on

analyzing a product for [ __ ] 20 light

years before you launch it. Guys, we are

in Q4. You don't have time for this

[ __ ]

All I can tell you, bro, is again,

please watch my last video. If you are

struggling with product research

paralysis, analysis paralysis, whatever

the [ __ ] you guys call it. If you are

struggling with that, understand that

you are costing yourself hundreds of

thousands of dollars in profit.

Especially right now, I want to

emphasize how important Q4 is. Every day

there's bangers coming up on Tik Tok

shop, the burner method, everything. The

buying power is at all times high. The

entire year's profits are made now. and

you need to just stop being a [ __ ]

[ __ ] and just launch [ __ ] So, people

who are usually having this type of

analysis process are usually not

confident in themselves. They are scared

of losing money. And the only way to get

over this is to just not be a [ __ ]

Okay? It's really easier said than done,

but you have to realize that, hey,

this is not like school. I talked about

this in the beginning of the video, and

I made a whole video on this, but this

is not supposed to be easy. If it was

easy, no one would be putting fries in

the bag. And another thing that honestly

helped me as well is listening to

podcasts, listening to people who went

through the same experience of losing it

all before they made it. It makes it

relatable. So for me, I would just put

on ecom podcast and just listen to it

and work and it would motivate me. And

that will kind of help you realize like,

hey, you know, there's nothing to be

afraid of. On top of that, you have to

realize that success is inevitable. If

you're taking everything I say into

account, you will make money. So just

make sure you're learning something. You

are genuinely putting your mind to each

product. Hey, this calated product, this

keyword or whatever seems like it'd be

seasonal. Let me look at it. Oh, Google

trends are high. It's visual. Let me

sell it. If just literally make a

checklist and if it checks it off, don't

think. Just stop thinking and just go on

autopilot and launch the store. It's all

I can say, bro. There's nothing crazy.

It's all mental. Stopping a [ __ ]

[ __ ] Run up a bag and I will see you

on the other side. Okay, another

question from JT Trades. As of now, I'm

wondering how to convert more ad to

carts to buyers. Okay. If you're getting

a lot of ad to carts, but you're not

getting sales. Again, it's not that your

product is [ __ ] A lot of people just

assume their product is [ __ ] Boils down

to kind of two slash three things. One,

website. Look at your product pictures,

not your [ __ ] image with text at the

bottom of the [ __ ] website, guys. No

product pictures. Does it visually

communicate everything? Is it getting

all the points of confusion across? If

I'm selling the vibration plate, is it

answering how it works? Is it answering

the science behind it? Is it answering

what workouts they can do? Is it

answering what will actually be the end

result of them using it? Every layer of

confusion, the image has to answer

visually. Next offer, if I'm doing a

vibration plate, if I just have one

vibration plate, two vibration plate,

save 20%, three vibration plates, save

50%. That's not that good. That's not

that, you know, it's not a no-brainer.

What can I do? Maybe I can add some free

gifts to it. Maybe I can include a

training belt, a guide, right?

Resistance bands. There you go. Offer.

Really critical thing. You can't just do

one, buy one, get one 150, like all that

stuff. You guys have to be creative with

offers. Buy two, get one free. Buy one,

get one free. Buy one, buy two, get free

gifts, right? All these types of things.

Three, pricing. Is this product

something that they really need or is

this something that, hey, this will be

cool to have. So, if it's the first that

they really need, sure, you might be

able to get away with the premium

pricing, right? With the vibration play

example, something they've never seen

before, they'll probably play they'll

probably pay a lot more money because

they think it's some cool new invention.

Whereas, if I'm selling, I don't know,

going back to that pillow, it's a

[ __ ] pillow. There's nothing crazy

about it. They're not going to pay $60.

So, hope that kind of answers your

questions. It's usually one of those

three things. Promise you, if you really

think about it and if you tweak the

offer, tweak the pricing, make your

website a little bit better, it will get

better. Another thing as well could just

be that your product is really new and

it just needs more time to kind of get

adjusted to the pixel. For reference,

add a product test. Day one, one, two

sales with a lot of add to carts, 20%

add to cart rate. next day literally all

those people turn into customers. So

sometimes it just takes a little bit for

the meta algorithm to learn. Give it

more money should perform. Okay, really

relevant question right now as well from

Instagram. Big Mino 65 says, "How do we

adjust to Facebook's new Andromeda

update? No doing the same thing over and

over again. Unique concepts. Be unique.

That's it. Creative diversity. Very

simple. Just means being intentful with

your tests. really try and crack down

all avatars possible in your ad account.

Don't just keep iterating the same

[ __ ] angle over and over again. I

talked about this earlier as well. You

can do that to milk your profits, but

the goal right after that if you want a

brand that succeeds for a long term is

creative diversity. Angle one or avatar

one, avatar 2, avatar 3, avatar 4,

complete separate avatars, creative

diversity. Okay, another good kind of

ones like oneoff situation that a lot of

you guys might face. This guy asked me

about Demon asked, "What do you do when

you're getting great CPC, CTR, add to

cars, but not profitable every day? I

tried changing the offer a few times,

which worked one day, but I had the

biggest loss ever and gave up. So before

I told you, offer, pricing, product

pictures. Here's the next part. Now, if

you've been running it for a while,

right, this is not this is not like a

day one, day two, day three thing. If

it's a product you've been running for a

while and it's just not seeming to get

better, pre-sale pages, my boy,

listicles, advertorials, if you're

running supplements or old people

product, these pre-sale pages, again,

like a bridge page where they land not

on your product page, but a page that

educates them and warms them up. If if

you've done all three of those things

before, offer, pricing, pictures, a

pre-sale page will save your life.

Especially in higher AOV products, guys,

if you just make a simple five reasons

why listical and, you know, make it very

appealing to your customer and really

dive into their demographic. Again, if

you're selling the vibration plate, make

five reasons why it would change their

life. You know,

if you do that, it will guaranteed to

improve your conversion rate. Pre-sale

pages are all about increasing

conversion rates. So, that will help

you, my boy. Okay. I don't even know how

the [ __ ] to say this guy's name. Majuba

asked mentality and speed. Okay. So

again, there's a whole 40 or like 30

minute video on this, but all I'm going

to say is you wake up, you go on call,

find your product to launch, launch that

product, launch the ads, and go find the

next five products you want to launch,

launch a second product. Now you have

three products in your reserve. And once

you launch a second product, go find a

couple more. So you have like 20

products in reserve. All you need to do,

speed. When you find one product to

launch, that's not enough. you need a

bunch in reserve. So that's my biggest

tip for you guys. That's what helped me

honestly. Kind of keeps you on track cuz

the second you launch a product and it

flops. You're not like, "Oh, it's over."

Cuz you already have like 20 more to

launch. And the excitement of those

products should keep you going.

Mentality. Go watch my last video, bro.

Sabow asks, "I'm super [ __ ] lazy."

Yo, that's probably the most nerd [ __ ]

I've done. All right. Okay. Colobby

asks, "Going past basic drop shipping,

learning to build pre-landers and

commute with image ads." Okay, great.

So, pre-landers, like I mentioned

before, I personally use Replo to build

them. Very super easy. I'm not making a

tutorial on that. You guys can figure it

out. Um, super easy. Use Replo. They

have a bunch of templates for aviators,

pre-sale pages, like listicles and [ __ ]

It's super easy. Drag and drop. Um, in

terms of the copy for them, just use

chat GPT trainer prompt. Do deep

research. Not going to go into that too

much, but you can figure it out.

In terms of image ads, okay, so

depending on the niche you're running,

image ads can work as your top ofunnel

ads. And you typically want to have like

what's been working for me, me at least,

is like native image ads where it's

really it blends into the for you page.

It's very organic. And you kind of send

that to another pre-sale page like an

advertorialistical that works great for

supplements especially as well. And with

those top of funnel ads, it would be

like a headline news article or

something or like something very very

generic um that would catch their

attention. And as well, you can do a lot

of bottom funnel static ads. So let's

say and this this applies a lot more if

you scale up. You're spending thousands

a day, right? Cuz let's say you're

spending 10k a day, 5k a day even, and

out of that 5k a day, right? 2.5k of

them, 2.5 to 3k of them end up being

customers, whatever the number is,

arbitrary. The rest of those 2K, where

are they going? They're you're not going

to just throw them into the [ __ ]

void. You can send them to a static with

a retargeting static. So, special offer,

Black Friday, buy one get one, 50% off,

whatever the [ __ ] your offer is. Throw

that in there and you can make a lot of

money. Sure, it may not get 2 million

spend, but it might spend $100 a day at

a four or five rorowaz, right? Because

all those people that didn't get

captured at the top of the funnel ads,

they're coming down now to the bottom of

funnel. And if you have 10 statics,

spending $50 a day out of five rorowaz,

what 2500 a day. So really, really good.

That's the bare minimum you should do.

You can test top of funnel statics.

Sometimes they work, sometimes they

don't. But I will tell you for top of

funnel statics, those native organic

statics work really, really good.

Especially if you send it to a pre-sale

page. Makoke asked meta ads pixel.

Profit tracking and reinvesting super

important. Profit tracking guys, triple

oil is not enough. If you don't even

know what that is, this might not be

relevant to you, but it's really

important you have like a VA doing your

profits manually just because for like

bundles and stuff, it's kind of hard to

get an accurate margin on it. And

especially if you can mix and match

sizes and stuff, it's going to get all

over the place. So, you want to be sure

to have a VA or something do your

spreadsheet manually. As well, make sure

you're counting refunds, chargebacks,

processing fees because let's say you

think your net margin is 20%, right? and

you go below that 20%. Whether it's

scaling your ads, whether it's ordering

stock, whether it's buying a [ __ ]

Lambo, right? But you end up getting

chargebacks next month, you end up not

accounting for profit fees. You never

processing fees, sorry. You don't

account for refunds that are going to

come in next month. You lose that 20%

next month. And what happens? You can't

make your payment. So, be very

meticulate in that sheets that your VA

is doing your profit tracking. Please

account for processing fees right away.

Subtract that. And what I like to do is

month over month I see my chargeback

percentage. So for the past six months,

and this applies more for long-term

brands, if my chargeback percentage is

1%, my refund percent is 5%. I'm just

going to subtract 6% of my sales every

day because I'm going to assume, hey,

those are going to eventually become

refunds and chargebacks looking at my

brand's history. And based on that,

that's going to be your free cash flow,

right? You're going to reinvest with

whatever budget you want after all those

costs. If you have a reserve on top of

that, right, Shopify is holding your

money. Subtract that from your profit.

even though it's profit is held. So

don't count that as profit. That's not

your free cash flow. Only scale and

reinvest money that you have now and

that isn't going to go away randomly and

that isn't held for 6 months. Kevin lie

asked hiring process for VAS, creative

team, etc. So VAS, bro, very simple

hire. You can get them on Upwork, online

jobs. You should pay them like 200 a

month. Respond to your emails. Um very

simple hire. I recommend the second you

get a winning product, just hire them.

They will save you a lot of money on

refunds and stuff. Imagine someone is

emailing you for a [ __ ] refund and

you have no one responding and they

charge back. You lost it. But hey, you

can pay someone from the Philippines or

Pakistan $200 a month and they can end

up taking that charge back and instead

letting them keep the product and giving

them a 30% refund. So, hey, what sounds

better to you? Um, so second you get

one, second you get a winning product,

get a VA. Very simple. You can write

them a little dock telling them what

responses to give. I recommend when

you're starting, when you're just

getting to know them, give them copy

paste responses and just monitor a bit.

And over time, you can kind of train

them to give custom responses, creative

team and stuff, creative strategist,

video editor. I'm not going to talk too

much about hiring those hires right now

in this video. It's in my mentorship if

you guys want to join, but you do when

you're scaled up. I will recommend

getting a creative strategist and

getting video editors as well. Um,

here's a good question. How to deal with

inevitable meta ad bans. So Q4 is a time

where a lot of ads are getting banned.

It's super [ __ ] A lot of ad accounts

are getting banned. So if you're running

on a fresh ad account, be careful.

you're probably going to be prone to

getting banned. So, what I'll say is be

careful with ad rejections. Upload one

ad at a time. If you see a bunch getting

rejected, maybe rethink that test. Maybe

cut the test even. On top of that, be a

little lenient. If be a little lenient

if you're getting ad rejections as well,

what you can do is let's say you have

50% off or like Black Friday sale in the

headline or something or you have like a

primary text that says um never wake up

in your sleep again or something. That

word never might seem a little false

prom. It might seem like a false

promise. So meta can trigger those

little kind of scammy words. They're

very strict right now. So don't do stuff

like that if you are facing rejections.

That might help you a lot. I've had

people come to me saying they're getting

banned. I literally tell them, "Hey,

change your headline to just something

simple like enjoy comfort now or some

[ __ ] instead of 50% off and the ad gets

approved." Um, so be kind of lenient

with your copy in terms of your ads. And

if you keep on getting rejected, what

can I say, man? You might have to remake

your ads. You might have to move on to a

new product or you might have to pay for

an ad account ban. It's inevitable. But

hey, the more you spend, the less

rejections you have, the better it's

going to be. What you can also do is

let's say you get an ad that gets

rejected, you can upload like a

compliant photo of like a cat or some

[ __ ] just so it gets approved. Then you

turn off the ad and don't delete it.

There's basically a hidden kind of like

trust factor score in Meta called the

Hiva. It's just like an internal trust

factor and the more ads you get

rejected, the lower your Hiva score is.

So, if you get an ad rejected, just

replace it with a cat and turn it off

and your highest score all the time will

go up and that makes you less prone to

getting banned. Not Turner asked,

"Staying committed."

Just go watch my last video, bro. Kanu

us asked, "Finding creators to watch."

Bro, everything you have is literally

right here. You don't need anybody else.

You can go watch Anthony Eclipse about

Tik Tok drop shipping if you want. But

hey, everything's right here, my boy. I

genuinely wish I had some [ __ ] like this

when I started, bro. You I promise you

everything you need to know is in this

channel. Norbert Nazarian asked,

"Maintaining consistent ROS every day.

Not sure if it's our ads or ad account.

Stop being skitso. It's most likely not

your ad account. So, it's all coming

down to creative. Um, [snorts] actually

there's a lot of things, right? If you

want temporary rorowass boost, again,

like I kind of mentioned earlier, you

can do congruent pre-sale pages to the

ads you're running. So, again, let's say

you're running avatar 1, avatar 2, and

those are your winners. You can make

listicles only reasons Avatar one would

care about and send it only to avatar

one ads. And you can make another

listical for Avatar 2 and make that

listical only about everything Avatar 2

would care about. That would help you a

little bit. But in terms of long-term

OS, it's all creative, bro. Get a

variety of creatives coming in. So if

you're a bigger brand or you doing at

least six figures a month,

excuse me, get a creative strategist and

start writing briefs yourself. You need

a variety of creatives. Don't get lazy.

So when you're doing variety of

creatives, you need to make sure you're

intentful. So, make sure every creative,

especially with Andromeda, is not the

same thing over and over again. Do deep

market research. Really understand your

customer, their deep desires, their

problems, and really make each copy feel

like, really make each ad copy feel like

it's tailored to their exact problem.

Let's say you're selling a product that

can have five different avatars. Again,

going back to the pillow, hot sleeper,

neck pain, whatever the [ __ ] all these

different reasons. If you make an ad

targeting all five in one video, it's

not going to feel like it's tailored to

them, right? If I'm selling that pillow

and I make one ad talking about

everything someone only with neck pain

would really relate to, not a hot

sleeper, they wouldn't give a [ __ ] about

the ad. But that neck pain person looks

at it and they're like, "Holy [ __ ] this

is made for me." That's what you need to

do. And you need to repeat that with all

these different avatars. So, you're

going to go do deep market research and

make the most perfect ad copy and tailor

it to each avatar as good as possible.

And when you have, going back to what I

said earlier as well, when you have

multiple people doing that, a creative

strategist, yourself, whatever it may

be, you have two heads doing the same

thing, the odds of you hitting a winner

are much higher. So, it's all a creative

team. Make sure you have a feedback loop

as well. When you're doing these tests,

look at what's the problem. Is it the

hook rate? Is it the hold rate? If the

hook is good, but the hold is [ __ ] the

ad copy might not be good. It might be

too adlike. You might be listing too

many reasons. If the hold rate is good

and the hook is [ __ ] oh, he probably

needs a better hook, my boy. So, and if

the hook and hold rate is [ __ ] maybe

the way you the avatar might not be that

good. Maybe the whole messaging is [ __ ]

There's a lot to learn for every

creative, bro. So, make sure you're

learning a lot from every creative.

You're being intentful. And there's a

variety of writing styles, whether it's

from a strategist, whether it's from

yourself, whether it's from some

copyriter. I don't know. If you have the

budgets, do that. But at the bare

minimum, variety and learn something for

every test. And if you're a long-term

brand struggling with rorowass, get a

variety of creatives coming into your ad

account from different heads. That's

what help that's honestly what's helped

me a lot. Okay, so this is going to be

like the last question for this video,

but Joel Abraham John, interesting name.

He said, "How do you exit a brand? Who

do you sell to?" So, I'm going to talk a

little bit about about my experience

exiting a brand. Um, I will say if

running if you've been running a brand

for under three years, it's pretty hard

to exit. And that is simply because

these buyers rely on something called

SBA, which is a business loan that banks

give. And they usually do it for

businesses that are about 3 years or so,

if not older. And the reason they don't

do it for any businesses younger than

that is just because it's too much of a

risk. And no one's buying businesses for

cash unless it's for [ __ ] pennies or

not pennies, but like 100 200k. Um, so

you have to, in my opinion, I would

build for a long-term exit, two, three

years. But hey, if you're trying to get

out earlier like I did, um, you can exit

at a year or two, but your multiplier

will be [ __ ] If you're under three

years, expect a 1x multiplier or under

on your year-to- date profit. Um, if

you're running three years or longer,

you can get two to three times. I got a

little bit lucky because my product was

one of one supplier patent, USA

production, zero competition.

That kind of gave me an edge and gave me

a little bit more reason to get more

money. That's why I was able to get a

seven figure exit. Mostly did a million

profit. So, the multiplier wouldn't have

been bad even if it was a drop shipping

store. But it's really rare that you'll

get a huge exit at that small of a brand

in terms of age. But in the actual

process, you basically go to a broker. I

can give you my broker if you want to

just DM me on Instagram. Um, you go to a

broker, you list your business, you take

calls with these guys. They get to know

you. One of them throws an LOI at you,

letter of intent, basically detailing,

hey, everything checks out. I'm going to

buy this business for X amount. And it's

going to have all the terms saying, hey,

you can't run this product for three

years. you're going to have to help me

with on calls for a month with like a

transition period. This amount's going

to be upfront. I'll give you another

amount over the span of three years,

whatever. All the terms are going to be

there. And after that, bro, you

basically they do their due diligence,

look at all your bank statements, all

that stuff. And after that, money's in

escrow. You get your money. So, that's

kind of the process. Um, again, if your

brand's under a year old, two years old

even, I really don't recommend it. it's

going to not be that much unless you

have like a crazy one of one product

like I did. Other than that, I would

just build something to exit longterm.

If you can exit for after three or four

years, you can get a lot of money, bro.

So, that's kind of just a rough, I

guess, exiting for dummies process. I

don't know. But besides that, guys, I'm

tired as [ __ ] I started so much in this

video, bro. But that's going to be it.

That's going to wrap it up for the drop

shipping struggles you guys talked

about. But besides that, bro, um

you guys need to lock in. Have a good

Q4. Print some [ __ ] money, bro. Like,

this has been the best all my brands

have been doing, bro. And it's only

going to get better. You guys aren't

late. But besides that, bro, I'm going

to have a good time in LA. If anyone's

in LA, let me know. Uh if you want one

of my mentorship down below, link bio.

But yeah, I will see you guys in the

next video. Peace.