HomeVideos

How Cursor Built One of AI’s Fastest-Growing Companies

Now Playing

How Cursor Built One of AI’s Fastest-Growing Companies

Transcript

1170 segments

0:00

We don't need to compete with anthropic

0:01

and open AI on models right now. The

0:03

interface between the human and the

0:06

model is the key thing.

0:07

>> If you looked at the competitive

0:08

landscape, it was almost silly.

0:09

>> I asked Michael, I was like, what do you

0:11

think about cloud code? And he said

0:13

something to the extent, look, we are

0:15

going after the biggest market in the

0:17

world. You're always going to have

0:18

formidable competitors. That does not

0:20

scare us.

0:20

>> As founders, we all want to be ambitious

0:22

and we want to push like to the maximum

0:24

point the paro frontier, but like you

0:25

have to kind of know what the curve is.

0:26

>> For us, the decision to invest in curs

0:28

was actually pretty obvious. You

0:29

remember Andre Karpathy was using it. It

0:31

was clearly a phenomenon. It was clearly

0:33

like a known brand.

0:35

>> They went and got all the users in

0:36

record time. Now they have the asset,

0:39

the data, the knowhow to build their own

0:41

models. You really couldn't do the flip

0:43

of that unless you started as a frontier

0:46

lab. They were definitely a couple of oh

0:48

moments like remember when

0:53

>> so to kick off I actually wanted to take

0:55

us back to early 2024

0:59

and you know obviously you guys led the

1:01

deal in I think it was May of 2024 that

1:04

year. Um, but can you walk us through

1:07

what was going on in the Q1, Q2 of that

1:10

year and maybe how you guys started

1:12

working with Curser well before uh we

1:15

ever partnered officially with them?

1:17

>> So, you have to sort of transport

1:19

yourself back to late 2023, early 2024.

1:23

Um, I went back and looked it up. The

1:24

leading models at the time were GPT40,

1:26

Claude 3, and Llama 3. Like,

1:29

>> feels like forever ago.

1:30

>> Llama 3. [laughter]

1:31

>> That was actually pretty good.

1:32

>> That was great. Yeah, it was a great

1:34

model. um you know change in strategy

1:36

obviously now um

1:38

>> the leading uh coding harness was

1:40

copilot by like a mile right this this

1:42

was like the consensus thing Microsoft

1:44

was doing their Microsoft thing right

1:46

they had copilot they had office you

1:48

know they had vs code all of these

1:49

things combined they were going to

1:50

somehow win AI um and and so it was

1:53

clear that AI coding was sort of working

1:56

but it was a different universe compared

1:58

to today right like like you had the

2:00

sort of early signs that you could you

2:03

could do meaningful

2:04

work with AI, but agents didn't really

2:06

exist. You know, loops didn't really

2:08

exist. Reasoning didn't really exist at

2:10

the time. So, it's sort of sort of a

2:12

crazy time.

2:13

>> That's there was a continuum of like

2:17

companies going after coding, right? So,

2:19

on one hand, you had those that like the

2:21

only way to win coding is to build a

2:23

base model and it has to be a coding

2:24

specific one. And on the other hand, you

2:26

had, you know, very preciently, by the

2:28

way, companies just focus on agents,

2:30

>> right? And like cursor was somewhere in

2:32

between.

2:33

And and not only models, there were a

2:36

million companies doing plugins, too.

2:38

And both of these were very reasonable

2:40

things to do done by very smart people,

2:42

right? Like that that's what's so

2:43

interesting about these new spaces. It's

2:44

like smart entrepreneurs show up and do

2:47

really interesting things. And in this

2:49

case, model training was very a very

2:51

reasonable thing to do because the

2:52

models weren't that good at coding yet.

2:54

And there was sort of a theory that if

2:55

we focus on this and do a coding

2:57

specific model, it'll that's the

2:58

breakthrough. people doing plugins on

3:00

the other side were sort of saying hey

3:01

like let's not toss out the whole IDE

3:03

like that would be a crazy thing to do

3:05

but like the interface between human and

3:07

and model is really important so so

3:09

plugin is a great place to go um you

3:11

know it just kind of turned out that the

3:13

thing that cursor was doing was the

3:15

right thing to do right they like like

3:18

us they were very bitter lesson pilled

3:20

you know at the time they would have

3:21

said oh there's no need for us to go

3:23

train our own model of course that

3:25

changed later for different reasons

3:26

which we're going to get into later in

3:27

this podcast but it's like we don't need

3:29

to compete with anthropic and open AI on

3:31

on models right now. Um the interface

3:34

between the human and the model is the

3:37

key thing and this is something that

3:38

that I remember Michael and Aman saying

3:39

like a lot and saying just saying very

3:41

clearly from the earliest days of of

3:44

cursor saying code in the future will

3:46

look like pseudo code like I remember

3:48

Michael making this point a lot like

3:49

when you look at old you know like

3:50

computer science papers there's a

3:51

section it's like here's the algorithm

3:53

not in code but in like pseudo code

3:55

which you know I'm sure many people um

3:57

you know are used to and you know we

3:58

don't exactly write in pseudo code now

4:00

but probably you could like probably you

4:01

could just take the pseudo code, you

4:03

know, block from an old paper and and

4:05

like the models now would implement

4:06

that. This is like really what the

4:08

cursor guys thought from the very

4:09

beginning. And they've proven to be

4:10

exactly right about this, right? It's

4:12

like this sort of natural languageish

4:14

specification like

4:16

>> pairing the programmer's intent down to

4:18

the minimum possible spec. That's what

4:21

really sort of matters now. So, so

4:22

anyway, so we're in we were in this

4:24

world as Martine said, we, you know,

4:26

we're talking to a ton of very smart um

4:28

very interesting people working on

4:29

coding in various ways. Um you know the

4:32

cursor team kind of stood out because

4:35

not only did they sort of align with the

4:36

things that we thought about the world

4:38

um more importantly smarter people than

4:40

us you know you know engineers working

4:42

at at the time the leading AI companies

4:45

like OpenAI, MidJourney, Replicate a

4:47

bunch of others. Um you know all all

4:49

kind of use this and subscribe to this

4:51

model. Um and the team frankly just

4:53

seemed kind of special right like they

4:55

had an unusual degree of focus. Um, I

4:58

remember we we we got Michael to come

5:00

pitch our our GP group. Um, and 90% of

5:05

the meeting was him saying no to things,

5:07

>> which which which is just like like for

5:09

[laughter] for like founders out there

5:10

working on products that you love. Like

5:13

>> VCs will always ask you kind of dumb

5:14

questions about other things you might

5:16

do or things you're related to or

5:17

whatever. And [laughter] Michael

5:18

literally just sat there and like very

5:20

politely listened to all the questions

5:21

and said, "Hm, interesting. No, like

5:22

we're not going to do

5:23

>> Wait, wait, actually on that point, can

5:24

I ask you guys a question?" Um because I

5:27

remember that meeting so vividly when

5:29

you brought uh Michael in for the A and

5:31

one of the things that he said no to was

5:34

actually and you know to your point on

5:36

like there were a lot of plugins, right?

5:37

And so there was this maybe more

5:40

consensus thought that a VS Code fork

5:43

versus the plugin into VS Code would one

5:46

would be better for enterprise and it

5:48

wasn't the former it would be the

5:49

latter. Um, and I recall I think it was

5:51

you Martin or maybe it was both of you

5:53

asking him, "Well, are you going to get

5:56

enterprise customers with this medium?"

5:59

Right. And he looked at all of us in the

6:03

eye with high conviction and you know,

6:05

well, I'm going to turn it back to you

6:06

and like what did you think of his

6:08

answer and um what gave you guys the

6:10

conviction to take a pretty n I would

6:12

say a pretty contrarian bet at the time.

6:14

They actually had a very reason

6:16

articulation for why where they were in

6:18

the design space makes the most sense.

6:19

So for example um why wouldn't you build

6:22

a coding specific foundation model. So

6:25

what they said at the time uh was it

6:28

turns out that you don't speak to these

6:29

models in code. You speak to these as

6:31

humans and natural languages. Therefore

6:33

the the model has to like understand

6:35

like the the breadth of human experience

6:38

in language, right? And so you know that

6:40

means in order to build a coding model

6:42

you're actually building you know a

6:43

frontier language model and that's just

6:45

a very hard thing to do. And then of

6:47

course you know there are other

6:48

companies doing it and there much more

6:50

focused problems like t complete to do.

6:52

So I think every one of their decisions

6:54

was was very reasoned in our opinion. Um

6:58

they were also very product focused um

7:01

which you actually don't see a lot in

7:03

AI. So they they really believe that you

7:04

can build a product, the product, you

7:06

know, if it's really good will be

7:07

adopted, which by the way is very

7:08

similar to how Elon thinks.

7:10

>> Um, and that dictated a lot of their

7:13

decisions. Like if you really believe in

7:14

the product, you would never do a

7:15

plug-in because then you're part of

7:16

somebody else's product. If you really

7:18

believed in the product, you wouldn't do

7:19

enterprise early, you do it later

7:21

because the product itself is the kind

7:22

of go to market motion. And so there was

7:24

a I would say and and Matt let me know

7:26

you would agree tremendous clarity on

7:29

exactly what type of companies they the

7:32

type of company they were and the

7:34

decisions that they said or uh were all

7:37

fell from that consistently right where

7:39

many of the companies we saw were kind

7:40

of these pastiches of we'll try all of

7:42

these different things we're not quite

7:44

sure what's going to work you know so

7:46

their plugins and their services and

7:48

their whatever whatever whatever this

7:50

was a product company going after what

7:51

they considered to be a product problem.

7:53

Yeah. No, I think that's exactly right.

7:54

And and and I think they had the

7:56

ambition and the courage to kind of do

7:58

the maximal form of what the product

8:00

would look like, right? Like I think,

8:03

>> you know, as founders, we all want to be

8:05

ambitious, right? And we want to like

8:07

push like the to the maximum point the

8:08

paro frontier, but like you have to kind

8:10

of know what the curve is. And they and

8:12

they just kind of knew what the curve

8:13

was, right? And didn't get distracted by

8:14

the by the sort of non-product things.

8:16

Um, I remember uh I when we were trying

8:19

to convince the cursor team to let us

8:21

invest in their company. Um, uh, I asked

8:25

Michael once what he did for fun like

8:27

outside of outside of work. And I was

8:29

like, he didn't understand the question.

8:30

He's like, what do you mean? [laughter]

8:32

Like I'm like, when you're not in the

8:34

office, he's like, what do you mean? You

8:36

know, [laughter]

8:37

I al I also remember by the way when we

8:40

had the lunch after we did the

8:41

investment and you know I

8:42

[clears throat] was talking about

8:43

something about like like internet days

8:45

that were similar. He was like

8:47

>> I was five [laughter]

8:50

and we're like

8:52

>> but but like I mean what's amazing about

8:54

not just Michael but all the founders is

8:56

like even though they were pretty young

8:58

when a lot of these things happened like

8:59

they actually were kind of students of

9:01

of all this history which is a trait

9:03

that we see Alex Trampel talks about

9:04

this a lot. We see this across all of

9:06

our top founders that they're like able

9:07

to study and really learn from what's

9:10

kind of happened before.

9:10

>> Um I'm going to turn the question back

9:12

on you. Um I I think Matt would agree

9:15

for for us the decision to invest in

9:17

cursor at the was actually pretty

9:18

obvious. Um the the the team was

9:20

phenomenal. It was incredibly focused.

9:23

All of us were users. Um like we you

9:25

know like half the team actually used

9:27

cursor. Uh you remember Andre Karpathy

9:29

was using it. It was clearly a

9:31

phenomenon. It was clearly like a known

9:33

brand. the growth was asmmptoic. So from

9:36

an early stage investor is a pretty

9:38

straightforward decision. It was a much

9:40

less obvious decision for a growth

9:41

investor. And so like I think probably

9:43

what you heard in that first meeting

9:45

maybe was a little bit dissonant with

9:46

how you'd growth invest but then you

9:47

very very quickly led the next round. So

9:49

maybe talk through how you kind of like

9:52

got past the typical growth evaluation

9:54

and and got conviction. Yeah, I mean I

9:58

think the timelines are so compressed

10:00

here. It's crazy to think back on

10:02

because I remember you guys led the A in

10:05

May, June, right? early summer and by

10:08

October we had done we did the B and so

10:12

it was clearly just vertical liftoff and

10:15

there were a couple things that summer

10:16

right you you guys talked about Andre

10:18

Carpathy tweeting about them but they

10:19

went on Lex um incredibly thoughtful uh

10:23

discussion of how they thought about

10:24

their vision for like coding going

10:26

forward um and so I think it comes back

10:29

to Martine something you said which is

10:31

they were just reimagining everything

10:34

right and you you know you just talked

10:35

about this as well Matt I um

10:36

>> but you can't you can't write growth

10:38

memos that way. Like [laughter]

10:40

>> never mind you. So you know you got the

10:42

bug you know cuz you were calling us and

10:44

we were so how did you convince David

10:47

George [laughter]

10:49

>> like don't you have to show like you

10:51

know

10:52

>> Yeah. You know it's so funny because and

10:54

I think you had to think out of the box

10:56

for this one. I mean, of course, the the

10:57

momentum was vertical, but there were so

10:59

many things that they defied

11:00

conventional thinking where I remember I

11:02

the first time, you know, Martin, you

11:05

introduced me to Michael, we got a

11:06

coffee that day, you know, as Michael,

11:08

you know, they move quickly. Uh, so I

11:10

pulled some stuff together for them,

11:12

right? Because we're um, you know, we're

11:14

trying to show them, hey, this is the

11:15

next stage of what growth looks like.

11:18

And there's so many conventional pieces

11:20

of conventional wisdom that they just

11:22

completely broke. Like we would say,

11:24

hey, we'll help you find a sales leader

11:26

because, you know, previously it made

11:29

sense to start layering a sales leader

11:31

at 25 to 50 million of ARR when self-s

11:34

serve starts to peter out. Michael looks

11:37

me dead in the eye and it's like self-s

11:38

serve is not petering out, right? And so

11:41

then you start to pull these drivers

11:43

that you're like, oh, these assumptions

11:45

that would go into any growth model

11:46

historically, you can't have that

11:48

asmmptoing at 25% growth in five years,

11:51

right? And so I think a lot of the

11:53

growth investment decision at the time

11:55

was throwing out some of the assumptions

11:56

that we would typically make on how a

11:59

company would, you know, eventually

12:02

start to slow growth. Um, I'm very glad

12:04

that we did that. Um, and then the

12:07

second piece is we should talk about the

12:09

competitive landscape, right? Because

12:10

you mentioned co-pilot. I was I was

12:12

actually going to say and actually I I I

12:13

think Matt deserves a ton of credit here

12:15

which is we talk about now in retrospect

12:17

how it was a pretty easy decision on the

12:19

series A but you know you know Matt Matt

12:21

Matt led the early deal and he saw

12:23

something uh a lot of people didn't

12:26

which was this which is if you looked at

12:27

the competitive landscape it was almost

12:29

silly which is you had a large incumbent

12:31

which is Microsoft that had a company at

12:33

scale that had the open weights

12:35

[laughter] and they own VS code so

12:38

everything

12:40

you know everything would say that

12:42

there's just no way that you could

12:44

survive relative to this this this one

12:46

single competitor. We'll talk about the

12:47

other ones um later. And I and I think

12:49

that also was one thing you said about

12:51

Michael was what I witnessed. It' be

12:53

great to hear Matt, which um and I even

12:55

remember when Matt said this early on,

12:57

he was like, you know, they have a good

12:58

answer for everything, which when you

13:00

have founders that are students of what

13:03

they do, they're very consistent in

13:06

their answers. Um, and you know, and

13:08

this this is not listen, I I think when

13:10

we did the deal, it was pretty obvious,

13:12

but it wasn't so obvious six months

13:13

before. Uh, you know, and Matt and the

13:15

team had that deep conviction way back

13:17

then. And I think for every one of these

13:19

races there there are mirrors of that.

13:21

Anyways, is this is this

13:23

>> Yeah, totally. And look, I mean, people

13:26

think venture capital is like an

13:27

individual sport. Like, it's not at all

13:29

at all. I mean, our whole team was

13:30

working working on this at the time. Um,

13:33

you know, I think it was over a year. We

13:34

literally had a cursor team on our team

13:36

like within our team.

13:38

>> Was great, Ro was great, you know, you

13:41

you led the team. I mean, it was

13:42

>> So, but but yeah, no, you're exactly

13:44

right. I mean,

13:47

>> I I mean, these guys are crazy smart,

13:49

right? They're like off the charts sort

13:50

of just just raw intelligence.

13:52

>> Yeah. um they're able to do this thing

13:54

we talk about a lot like context switch

13:56

between tech and markets um really

13:59

really seamlessly and and and um they

14:02

like in ingest data right whether it's

14:04

historical data or like things happening

14:06

in the market and act very very quickly

14:07

which you which you said before Sarah

14:09

>> but spec but spec I agree with that but

14:11

specifically

14:12

>> it was just kind of crazy to think

14:14

you're going to fork something from

14:15

Microsoft who owns the thing [laughter]

14:18

>> and then you're going to you know

14:20

compete with them with smaller models

14:22

Even they own the opening eye weights

14:23

and they have enterprise sales force and

14:25

they have

14:26

>> greatest yeah enterprise distribution

14:28

ever

14:28

>> you know it's so interesting right it's

14:30

it's like

14:31

>> they [laughter]

14:33

have 100 million developers

14:36

>> they own everything they literally own

14:38

every piece of that like

14:39

>> you know it's it's so interesting right

14:40

because like that's definitely the

14:41

conventional wisdom and like it's

14:43

usually correct the conventional wisdom

14:44

in many of these cases um you know one

14:47

of the data points at the time was it

14:48

was actually um Marco on our team set up

14:50

a dinner where Aman John sat right next

14:52

to John Schwman and um they talked like

14:56

a lot about cursor and I I think John's

14:59

thing was like oh yeah I tried cursor

15:02

but like our code base I think he was at

15:04

anthropic at the time like our our like

15:05

monor repo just like immediately killed

15:07

it right it's like I couldn't even load

15:08

the code base and and like I think like

15:10

the next day Aman came back he's like oh

15:12

we made some changes like here you can

15:14

and not only is like speed of iteration

15:15

but like

15:16

>> you know we just look for these little

15:18

data points where it's like like

15:19

actually like doing a plugin or or just

15:22

like writing on top of VS Code is not is

15:24

clearly not going to work because like

15:25

the smartest people in the world have

15:27

tried it and it doesn't work right so

15:28

it's like so these guys were sort of

15:29

listening to

15:30

>> and and historically we as a team have

15:32

always

15:34

bet on the independent in in a large

15:36

market right if there's a leading

15:37

independent we'll always bet even if the

15:38

incumbent seems very scary I do think

15:41

it's worth talking about competition

15:42

because my you know my experience with

15:44

all of our experience with cursor is

15:46

that there was always like a looming

15:48

existential threat and we almost forget

15:50

about it. But like you know, of course,

15:52

Copilot was the big one and then

15:54

remember the whole Windsurf thing. So

15:55

like Windsor actually did this very

15:56

smart thing where they went to YC and

15:58

there was a lot of YC users using it. So

16:00

you kind of had this kind of whole

16:02

movement on Windsurf um and you know

16:04

Cognition was a phenomenal company

16:06

actually was making real waves with

16:07

agents and they've done a great job with

16:08

that. And then you had the first version

16:10

of cloud code um that came out and like

16:12

that was kind of like a you know uh a

16:16

competitive thing and so like you kind

16:17

of go through like there was always some

16:20

competition and and one thing I would

16:22

say and I would love again to actually

16:24

hear your perspective on is like it is

16:26

such a pleasure to work with founders

16:28

that are entirely unfased.

16:31

>> You know like normally like you know

16:33

founders have this things happen are

16:34

calling and they're kind of freaking out

16:36

and whatever. Um they were 100% unfazed

16:38

by the competition.

16:39

>> Yeah. Paranoid but unfazed. I'll never

16:41

forget um you know and we we we've been

16:44

lucky to do I think all of all of their

16:46

rounds starting from the A. Um but the

16:48

one

16:49

>> we invest in every cursor around

16:50

>> we did. Yeah. With I think increasing

16:52

amounts of dollars. But um

16:53

>> Sarah Sarah coled the B and the C.

16:56

That's real conviction. That was a

16:58

harder conversation to convince

17:01

>> I was going to say the C

17:02

>> the team for the C. you know, at at the

17:04

B you could argue, God, just bet on

17:07

vertical momentum.

17:08

>> That was actually was

17:08

>> obvious the who grows from four to 50 in

17:11

like four months or whatever, but this

17:12

the um or actually no, it was it was the

17:15

D. So Claude Code, not to take us on a

17:17

time travel trip again, but Claude Code

17:19

came out May 2025 um with a splash. You

17:22

know, it wasn't the pickup wasn't right

17:24

away, but obviously formidable. Um and I

17:27

remember there was around um I think a

17:30

couple months after three months after

17:32

that and I asked Michael I was like what

17:34

do you think about Claude Code and he

17:37

said something to the extent actually

17:40

you know exactly what you're saying here

17:41

which is look we are going after the

17:45

biggest market in the world there's

17:47

going to be competitors in fact there's

17:48

been a rotating cast of characters from

17:51

the very beginning co-pilot Microsoft

17:53

co-pilot was the first one cla code is

17:56

one of a rotating set of characters and

17:59

you know we think in big markets you're

18:02

always going to have formidable

18:03

competitors that does not scare us um

18:05

and you know I just remember being

18:08

>> yeah somewhat blown away by the clarity

18:10

of that comment um the lack of fear

18:13

right there's there's humility as well

18:15

like it's humility mixed with bravado

18:17

and I just think that is kind of the

18:19

winning combo when you're going after

18:20

these juggernauts like that

18:22

>> and I know it sounds vague but like

18:23

things like this it just it's it's

18:24

almost a baso Bezosish thing which like

18:27

if you're smart and right like it

18:29

actually like gives you I think the

18:30

confidence and the focus to to like have

18:32

that kind of attitude when you when you

18:34

have this like mega competitor sort of

18:35

coming after you.

18:36

>> Yeah.

18:36

>> Then I'll say I will say they were

18:38

definitely a couple of oh [ __ ] moments

18:40

but they were always around models. Like

18:42

remember when Opus 45 came out? Like

18:45

we're all on vacation and I think

18:47

everybody in the world class was like oh

18:48

[ __ ] [laughter] all

18:51

>> that's true.

18:53

you know, these things are moving much

18:54

much faster um uh than any of us

18:59

thought. And then I think the same thing

19:00

when the pre-release of Mythos came out

19:02

and people had access to it. These

19:04

models were getting so good so fast. And

19:06

I think another thing that the cursor

19:07

team probably doesn't get, you know, the

19:10

the level of credit for um is to the

19:14

extent they cannibalized themselves so

19:17

dramatically in like a Reed Hastings

19:19

type way in a matter of two years,

19:20

right? So they were first an IDE and

19:23

then they you moved to an agent platform

19:25

then they moved to a model platform and

19:26

it's very very tough for you know

19:29

founding teams to actually have to

19:30

discipline.

19:31

>> Yeah. Tab was the big thing when we you

19:33

know Karpathy had that famous uh post. I

19:35

guess he has a lot of famous posts where

19:37

he's like tab tab tab. Yeah. Exactly.

19:40

Like that kind of doesn't matter that

19:41

much anymore.

19:42

>> Yeah. I actually think that's a good

19:44

segue to maybe some of the other

19:46

strategic decisions they made along the

19:49

way um around business model and um to

19:53

your point on oh [ __ ] moments I don't I

19:56

don't know if they would consider this

19:57

that because I don't think the vagaries

19:59

of Twitter impact them as much um

20:03

>> as their as the investor [laughter]

20:06

>> yeah as the rest of us just like

20:08

scrolling all day but um it was probably

20:10

summer of 25 uh where there There's a

20:13

lot of [ __ ] written about their gross

20:15

margins, etc. And then of course, you

20:17

know, post the Opus 45 maybe Janu

20:19

January period. I mean, we should all

20:21

talk about that because that was kind of

20:22

those are both different but interesting

20:24

times.

20:24

>> Yeah. I mean, one thing else I uh is I

20:26

just feel like X is driven by like tail

20:31

chasing adrenaline sinking in shot and

20:33

Freud and

20:36

there tends to be a massive disconnect

20:38

by what people say on X and like how the

20:41

business is actually doing and so even

20:43

though there was a lot of this

20:45

>> the business tended to do very well and

20:48

it's so interesting is so much of this

20:50

often comes from investors especially

20:51

things talking about like business

20:53

quality

20:54

But text transformations always precede

20:56

figuring out the business. Like if you

20:58

guys remember the internet, like we

20:59

didn't even figure out how to monetize

21:00

it for a long time. [laughter] Forget

21:01

margins, making any money at all, right?

21:04

And here you've got like unlimited

21:05

demand, unlimited growth and and

21:07

margins. So, you know, I think this

21:08

tends to be, you know, a e exit its own

21:12

kind of echo chamber as people say it,

21:14

but also b every single wave you have

21:17

investors trying to say something that

21:19

sounds smart, which is like picking

21:20

apart, you know, the business model of a

21:23

nent tech transformation and I just

21:25

think historically they've always been

21:27

proven wrong.

21:28

>> Yeah. Yeah. For sure. I mean I I you

21:30

know I think I'm going to borrow this

21:31

quote from something you said Martin but

21:33

you know first comes the technical

21:35

transformation then comes the business

21:37

model and in this case like I think the

21:40

the strategy where they went and got all

21:42

the users in record time now they have

21:46

the assets the data the knowhow etc to

21:49

build their own models right you really

21:51

couldn't do the flip of that unless you

21:55

started as a frontier lab

21:57

>> um and it you know it's clearly paying

22:00

off in this combo that we'll talk about

22:02

later. But um I think seeing that kind

22:04

kind of backdoor strategy um was really

22:07

inspiring and they they took a lot of

22:08

heat for it.

22:09

>> So Martine, how do you think Curser

22:10

really became a salesdriven company or

22:12

or a company that's good at sales

22:13

because you know early on I think I I

22:15

told Michael a few times too. It's like

22:17

oh you better invest in sales. He's like

22:18

nope not [laughter] going to do that.

22:20

They literally set up enterprise

22:21

atcursor.com. It's like if you're an

22:23

enterprise, send your inquiries to this.

22:24

But but like but obviously now they're

22:26

very good at sales, right? And and and

22:28

or go to market in generally like how

22:30

how do you think they made that jump?

22:32

>> Yeah, it's it's a great question. So

22:33

here' be my best guess. Um which is they

22:36

they are very much a students of

22:37

whatever they do. They're very

22:38

thoughtful every raise, you know, um

22:41

every product decision. Um and I I think

22:44

as they learn more about the market,

22:45

they realize that the margins were in

22:47

the enterprise. So very classically if

22:49

you view your competitive set say the

22:51

large labs the large labs will basically

22:53

subsidize or give away the single serve

22:54

tier. Um but then they actually have

22:57

they command great margins in third

22:58

party and they command greater margins

23:00

in the enterprise and you know is really

23:02

at scale and and as the company has

23:04

always gone they decided okay like so

23:06

you know for future viability we need to

23:08

go into the enterprise that's where a

23:10

the bulk of the spend is but also a lot

23:11

of the margin the margin tends to be the

23:13

value here. we've created a great you

23:15

know top offunnel

23:17

engine and so um you know this is

23:20

existential and this important and then

23:21

when they decided to do it they really

23:23

went in and that's the f that may be the

23:25

fastest grad of a sales team in the

23:26

history of the planet right I mean um I

23:29

mean you know you were you were very

23:30

involved Sarah for example on recruiting

23:33

[laughter]

23:34

so maybe talk about that actual

23:36

expansion because it was it was

23:38

>> yeah I mean it's um it's so neat to see

23:42

you know that expression how you do

23:43

anything is how you do everything. You

23:45

you really see it. So much of what you

23:47

guys are talking about and how they

23:48

thought about product etc. um was

23:51

reflected in how they did hiring and go

23:53

to market hiring in particular and we

23:56

got to shout out Jordan and Roman and

23:58

their their team there who in the early

24:00

days built that from that that engine

24:03

from scratch. They're just the most

24:04

incredible you know some of the most

24:07

incredible people I've ever worked with.

24:08

Um but we've all ever worked with and um

24:10

>> well they all they also spend 40% of the

24:12

time recruiting.

24:14

>> Yeah. Yeah. Exactly.

24:15

>> Which is amaz which is amazing for for

24:16

for technical product founders to spend

24:19

40% of the time recruit. I've never

24:20

actually seen it before. Absolutely. And

24:22

it is so effective and like a company

24:23

really is the team that you build and

24:25

they took this to heart. Like everybody

24:27

talks about it. Everybody talks about

24:28

like doing a class route. It's entirely

24:31

different where it's like how often was

24:32

Oscar, you know, hey, I'm on a redeye to

24:35

Europe to close some like literally like

24:38

ice near it was constant.

24:41

>> Totally. And you know, there was that

24:42

great piece that Bri wrote about their

24:44

hiring practices that everyone should

24:46

read. Um, a lot of that focuses on their

24:48

edge hiring, like the work study, all

24:50

this stuff, right? But even on the go to

24:52

market hiring when the thought that they

24:54

would put into hiring a single AE,

24:57

right? And of course, like this is

24:58

nothing new, but just the back channel,

25:02

back channel, back channel ethos, they

25:04

had that to a tea. They knew exactly

25:05

what they were looking for in founding

25:07

AES. You know, I remember we would go

25:09

there and sit in their office for eight

25:10

hours helping them source stuff like

25:12

that. And they weren't like, oh, we want

25:15

to do it the old way. We're like that

25:18

that's not going to we're building a

25:19

company in a new way, right? So, we want

25:21

very specific AES that um fit this

25:24

profile. We're going to go get them.

25:26

we're not just going to wait for people

25:28

to walk in the door. All of those things

25:29

that have been written a bit on the edge

25:31

side, they did that on the go to market

25:33

side and clearly to phenomenal results.

25:35

I mean, they got to over 50% of the

25:36

Fortune 500 and

25:38

>> I think faster than anyone we've ever

25:40

seen.

25:40

>> Can you talk about specifically how they

25:42

applied the lessons in hiring to to like

25:45

AE hiring because this is something I

25:47

think our founders deal with a lot like

25:48

like you know I you know dealt with this

25:50

a lot personally like like like how how

25:51

do you actually make that jump and like

25:53

what what lessons really do carry over?

25:55

>> Yeah. Yeah. Or or that you observe in

25:56

person.

25:56

>> No. Yeah. And and you know hopefully I

25:59

think this has been written about so

26:01

hopefully it's not sharing alpha but the

26:02

way that they think about sort of epochs

26:06

of a person's career or of a company and

26:08

who was the key dial in making that

26:11

happen. I love this intense research

26:14

period that goes on where it's like hey

26:17

this these are the top 10 companies who

26:19

have seen great in this type of selling

26:21

and then let's go a level deeper. Here

26:23

are the top 10 teams within those

26:25

companies and then here are the one and

26:27

number one and number two single AES who

26:30

drove that change and accounted you know

26:32

again back channel back channel back

26:34

channel right like who their boss their

26:36

boss's boss and their boss's boss's boss

26:37

would say this is a superstar AE and of

26:40

course in the early days it was like can

26:42

they deal with some uncertainty because

26:44

you don't want someone who can just run

26:45

a playbook at this point maybe they can

26:46

get those people but in the early days

26:48

right the founding AE set was super

26:50

strong and I think figuring out what

26:53

does the best look like at what period

26:55

of time and then which individuals drove

26:58

that that's so applicable for

27:00

engineering obviously product building

27:01

but on the go to market side as well and

27:04

um I think that nailing the right star

27:09

who did it at the right time is really

27:11

hard I mean it narrows the base that you

27:13

can hire from completely but because you

27:16

know I think Jordan Roman and the early

27:17

team got that right they just were able

27:20

to scale it quickly without losing the

27:22

cursor culture

27:23

Yeah,

27:24

>> which you know a lot's been written

27:26

about the cursor culture. I'm curious,

27:27

you know, maybe you guys can share your

27:29

own um impression of it.

27:31

>> You know, I I mentioned earlier that

27:33

like

27:34

you know, kind of coding was all that

27:36

they did. It my impression at the time

27:39

and and like we you know, the the the

27:42

founders could could correct us on this

27:43

like my impression at the time is they

27:45

weren't doing that because they're

27:46

obsessed with work and I think they're

27:48

still not doing it because they're

27:49

obsessed with work. literally just like

27:50

love writing code and love systems and

27:54

and like I think the three of us sort of

27:55

you know can feel that way at times too

27:57

right like that that's like a very very

27:58

understandable thing and that seemed to

28:00

be the driving cultural you know kind of

28:03

impetus at at at the time is a very

28:04

small team everybody had that had that

28:07

attitude and like we're orienting

28:08

towards the future of like what is this

28:10

actually going to be and that kind of

28:12

like you know from an edge standpoint

28:13

and a product standpoint like very

28:15

narrowly focused on what they were

28:17

trying to accomplish and like how how to

28:18

run the team

28:19

>> but there's This is a huge paradox cuz I

28:20

totally agree. I 100% agree. However, if

28:23

you actually detailed their actions

28:25

later on, that's not the conclusion

28:26

you'd get to like what do they spend

28:28

their time on? It was like recruiting,

28:30

go to market, understanding business

28:32

models, bisdev. And so, in a way,

28:35

>> again, I like just totally agree. And

28:37

again, on one hand, you have

28:39

>> a very product focused team that comes

28:41

from the tech that literally wanted to

28:43

build products that they that they

28:45

wanted to use. Listen, I I think that

28:47

high-powered founding teams work on

28:50

exactly what is needed by the business

28:51

and I think they did a very good job and

28:52

I think it allowed them to navigate the

28:54

most uh competitive market we probably

28:58

ever see. Has there been a more

28:59

competitive market than coding then? I

29:01

mean, it's just it's hard to imagine.

29:02

There's so many companies

29:04

>> database wars.

29:05

>> Yeah. I mean, you have very intense

29:07

competition in like relatively narrow

29:10

markets. I mean, databases are huge, but

29:11

compared to coding, I actually think

29:12

it's much smaller, right? like for like

29:15

I mean coding is kind of the meta

29:16

category right like like it's like all

29:18

expression of like human thought in like

29:20

economic form is kind of like coding

29:21

>> I mean imagine like starting competing

29:22

with Microsoft ending ending up

29:24

competing with say anthropic you know

29:26

both of these kind of you know mega

29:28

companies with tremendous amount of

29:30

capital and power and distribution in

29:32

the meantime you evolve like ex like

29:37

fundamentally your product approach and

29:40

you change your go to market and then

29:41

you engage in the most complicated M&A

29:43

of all time and all in a matter of two

29:44

years. [laughter]

29:46

Like I think this is so crazy, right?

29:49

Like the magnum opus of like you know

29:52

startup or just like totally

29:54

>> there's definitely something to what

29:55

you're saying, right? Like in the

29:56

beginning these guys were incredibly

29:58

focused on the product and literally

30:00

enriching their own lives. Like

30:01

literally they would be coding for fun.

30:02

Like when I finally got them to admit

30:04

they did something for fun, it was like

30:05

oh that's also coding. [laughter]

30:08

>> But like yeah which like

30:10

>> which by the way is the only

30:11

>> guilty guilty. Yeah, it's the [laughter]

30:13

only fun left to any of us by the way,

30:15

you know, now that the models have like,

30:16

you know, brought the post scarcity

30:17

future to us. It's like coding is like,

30:19

you know, the last fashion. Um,

30:22

>> you know, and but but like there was

30:24

always awareness or at least I always

30:26

thought talking to Michael like he was

30:28

always aware of the game if if that

30:29

makes sense. Like like he truly was and

30:32

they were all truly in love with coding

30:33

and creating great products, but like

30:35

they kind of knew that building an

30:38

enduring company or great company isn't

30:39

just about product obsession. And I just

30:41

got the sense he always kind of

30:42

understood that and and like was

30:44

thinking a couple of

30:45

>> Yeah. Listen, if your goal is changing

30:46

software, that's a critical it's

30:48

critical to get the business right.

30:50

Yeah.

30:50

>> Yeah. I was going to add an anecdote

30:52

that's not related to um them coding,

30:55

but the other thing that you know we've

30:58

sort of seen across a number of

31:00

founders, but Michael and Sale and Aman,

31:04

they they sort of embodied this is this

31:08

again how you do anything is how you do

31:10

everything, right? And so of course this

31:12

detail attention to the product very

31:14

artisan there's craftsmanship right

31:16

overused taste they have taste in spades

31:19

but it extended to how

31:21

>> not only they did hiring on the edge go

31:23

to market side but even the space they

31:26

created the events they throw like I

31:27

remember walking into their office and

31:30

thinking wow in my early 20s I would not

31:32

have paid attention to putting I don't

31:34

know twinkle lights here they famously

31:36

no shoes right but you'd go in you'd put

31:38

on your slippers and it would feel you

31:41

feel at home like hence why everyone was

31:43

there working all the time because

31:44

you're like this feels great like home

31:46

and they um you know they it was very

31:48

hege the Scandinavian style and I

31:51

remember going to their second office

31:52

when they finally um expanded and

31:56

complimenting them on a couch or

31:57

something cuz I think I was redoing my

31:59

own house at the time and they were like

32:00

oh yeah we got that from a secondhand

32:03

like very hegeay uh furniture dealer and

32:07

so they were going after a specific look

32:10

and feel. And I just was struck by that

32:11

because I was like, "Wow, that is not

32:13

how I remember

32:15

guys [laughter] in their early 20s, like

32:17

thinking about the space that you create

32:18

and are in, how that leads to the

32:20

product and, you know, mind space you're

32:22

in."

32:22

>> Yeah, there there's there's actually a

32:24

nice adjacency here to a lot of the

32:25

decisions they made. So, so marketing

32:28

was a very obvious one. They were very

32:30

very particular like we use X, that's

32:31

not our voice. We're not spammy. We made

32:33

so many suggestions. I remember we're

32:34

like, "Oh, like let's do this event. No,

32:36

that's not our style." Mhm.

32:37

>> So they're very good at saying no for

32:38

sub. Um I will say that they were also

32:41

very good about this when it came to

32:42

personnel. Like if if there wasn't a

32:44

fit, they make the hard decision pretty

32:46

quickly.

32:46

>> Um you very very rarely see this with

32:48

early founding teams and they they're

32:50

very consistent about that. And so I

32:52

would say it's almost this kind of un

32:56

talked about probably greatest strength

32:58

of the company is that once they made a

33:00

decision it doesn't matter how hard that

33:02

was whether it's deciding not to enter a

33:04

market deciding to like be very limited

33:06

in what they're doing like they kind of

33:08

follow through or like you know uh who

33:10

who would stay in the company who

33:11

wouldn't stay in the company and so you

33:12

know kudos to them for actually you know

33:15

having the the the courage and the

33:17

tenacity for these tough decisions

33:19

>> which is sort of an Elonish trait. too.

33:21

>> It's also very Yeah, I I actually think

33:23

that these these two company I mean we

33:26

just like you know talk about the M&A a

33:28

little bit um are very good fits are

33:30

very good fits on

33:31

>> on like a technical level right like

33:33

Elon has a compute they have the

33:35

distribution and the data um on a vision

33:38

level they both think that you know code

33:40

is the path to changing all of compute

33:42

and maybe all of humanity uh but also on

33:44

a cult culture level right they're very

33:46

product engineering focused very very

33:48

very um very product engineering heavy,

33:51

very fast iterating, you know, they make

33:53

hard decisions very quickly. And so, I

33:55

mean, I've been involved in a lot of M&A

33:57

and uh I would say this is probably the

33:59

best fit I've ever seen as far as just

34:01

the full package.

34:02

>> Yeah, couldn't agree more. I mean, there

34:04

there's a funny analogy with our

34:07

experience with on the SpaceX side. I

34:09

remember we met them in 2019. Back then

34:12

it was fully a launch business, but the

34:14

SpaceX team was like, "No, we're going

34:15

to launch global communications. We're

34:17

going to power the internet for everyone

34:18

in the world." They had no, you know,

34:20

nothing at the time, no Starlink

34:22

satellites in the sky. And of course,

34:23

they they did it right. And if you think

34:25

about the Cursor team, um, telling us

34:29

and, you know, they actually beat every

34:30

forecast they ever gave us. But,

34:32

>> oh, by a lot.

34:33

>> There's just so many Elonish

34:34

characteristics of moving fast, going

34:36

after large markets, winning them in the

34:39

feet of impossible competitors, you

34:41

know, Comcast, right? Right. in in the

34:43

Starling case um that there's so many

34:46

parallels totally different venues

34:47

obviously but um fascinating to see that

34:49

>> there's another thing I would say also

34:50

um which I think between kind of Elon

34:54

and and and cursor like SpaceX and

34:56

cursor is like in both cases the

35:00

consensus was decrying the death of both

35:03

companies so many times [laughter]

35:05

>> you know so I think there's also like

35:07

this kind of like

35:08

>> you know uh you know cultural

35:11

perseverance to the naysayers which I I

35:13

actually really respect on both sides.

35:14

>> Actually, I do have one other real

35:15

question I wanted to ask you guys.

35:17

Cursor is also really good at doing M&A

35:19

like like doing

35:22

me. Yeah. Yeah.

35:23

>> Yeah. I would love to know a little bit

35:24

more like from your perspectives like

35:26

why why they were and what the

35:27

philosophy was and all that.

35:29

Um so I will say listen so uh there is

35:33

such a war for talent

35:36

um right now that the companies that

35:39

have figured out how to do uh talent via

35:44

acquisition can really get ahead. I mean

35:46

there's just a lot of advantage there.

35:48

And so the early motions that they did

35:52

were of of that nature which is like

35:55

really good team you know they'll just

35:56

go ahead and do the acquisition. And

35:58

what was really nice about Cursor, they

35:59

were just never worried about like

36:00

operational complexity. They're just

36:01

like it doesn't matter how messy it is,

36:03

we'll go ahead and do it. They also

36:04

didn't really worry too much about their

36:07

ability to set culture because they were

36:09

just so good at it. Like again, like

36:11

that was just part of it. Um it wasn't

36:13

until later like the Graphite

36:16

acquisition where they started thinking

36:17

about acquisitions in terms of strategic

36:19

direction. Um and of course that was a

36:21

much larger acquisition. Um and you know

36:24

listen I I think um the company was so

36:29

fast like

36:31

who who knows to the extent that they

36:33

would have figured out how to integrate

36:34

all of these things and execute on them

36:36

in in the limit um just because like you

36:39

know like now they're part of a very

36:40

large acquisition but I will say that

36:42

they approached these in the same way

36:44

that they approached everything which

36:45

was incredibly thoughtful. They had a

36:47

plan. They executed quite well. And so

36:49

this may be the most concentrated

36:51

company in the history of companies

36:53

having done M&A,

36:55

>> you know, admitted everything else.

36:57

>> Yeah, I was going to say I feel like

36:58

there's this badge of honor now when a

37:01

CEO of a company says I have exfounders

37:03

in my company.

37:04

>> Um, and I think it should be a badge of

37:07

honor, right? I don't know how many what

37:08

that stat is for Curser. Do you guys

37:10

know? Um, but I remember and they have

37:13

so many great founders there, but uh I

37:15

remember when they brought on Tito from

37:16

Koala and then Adam Ward on the talent

37:18

side

37:19

>> actually and just seeing firsthand the

37:22

leverage that they got from bringing in

37:24

someone who was a founder CEO

37:25

effectively but slotted really well into

37:28

the cursor culture and just take that to

37:30

great heights and add to the

37:31

acceleration like I think that playbook

37:34

you know I don't know I'm sure they're

37:37

not the ones who started it per se in

37:38

this new Genai era But they certainly

37:41

are, I think, one of the best examples

37:43

of how to integrate founders really,

37:45

really well into your company.

37:46

>> It's funny, right? Because Anthropic

37:47

kind of gets that tag a lot now. It's

37:50

like, oh, like exec at company A just

37:52

went to take an IC role at Enthropy, but

37:54

like cursor kind of did this first and

37:56

they weren't just like slotting people

37:57

into IC roles. Like they're actually

37:59

building the company this way, which I

38:01

Yeah. I thought it's very it's very um

38:02

unconventional, but but like really

38:04

>> it's actually operationally incredibly

38:05

complex.

38:07

>> That's a conventional wisdom.

38:08

>> Yeah. Yeah. Yeah. And I I think it's

38:09

actually true. I mean, I think it's not

38:11

that they, you know, um did something

38:14

that people think is hard but is

38:15

actually easy. I think it's actually

38:16

hard and they just managed to pull it

38:18

off, you know, credit to them.

Interactive Summary

The video features a discussion about Cursor, an AI coding tool, exploring its meteoric rise and the strategic decisions made by its founders. The speakers, who are investors in Cursor, highlight how the team focused on product-led growth, the importance of the human-AI interface, and how they maintained focus and conviction despite intense competition from major incumbents like Microsoft's Copilot and the rapid evolution of other AI labs. The dialogue also covers Cursor's unconventional and effective approach to talent acquisition, including integrating other founders into their team, and draws parallels between their growth-oriented culture and the philosophies of leaders like Elon Musk.

Suggested questions

3 ready-made prompts