How Cursor Built One of AI’s Fastest-Growing Companies
1170 segments
We don't need to compete with anthropic
and open AI on models right now. The
interface between the human and the
model is the key thing.
>> If you looked at the competitive
landscape, it was almost silly.
>> I asked Michael, I was like, what do you
think about cloud code? And he said
something to the extent, look, we are
going after the biggest market in the
world. You're always going to have
formidable competitors. That does not
scare us.
>> As founders, we all want to be ambitious
and we want to push like to the maximum
point the paro frontier, but like you
have to kind of know what the curve is.
>> For us, the decision to invest in curs
was actually pretty obvious. You
remember Andre Karpathy was using it. It
was clearly a phenomenon. It was clearly
like a known brand.
>> They went and got all the users in
record time. Now they have the asset,
the data, the knowhow to build their own
models. You really couldn't do the flip
of that unless you started as a frontier
lab. They were definitely a couple of oh
moments like remember when
>> so to kick off I actually wanted to take
us back to early 2024
and you know obviously you guys led the
deal in I think it was May of 2024 that
year. Um, but can you walk us through
what was going on in the Q1, Q2 of that
year and maybe how you guys started
working with Curser well before uh we
ever partnered officially with them?
>> So, you have to sort of transport
yourself back to late 2023, early 2024.
Um, I went back and looked it up. The
leading models at the time were GPT40,
Claude 3, and Llama 3. Like,
>> feels like forever ago.
>> Llama 3. [laughter]
>> That was actually pretty good.
>> That was great. Yeah, it was a great
model. um you know change in strategy
obviously now um
>> the leading uh coding harness was
copilot by like a mile right this this
was like the consensus thing Microsoft
was doing their Microsoft thing right
they had copilot they had office you
know they had vs code all of these
things combined they were going to
somehow win AI um and and so it was
clear that AI coding was sort of working
but it was a different universe compared
to today right like like you had the
sort of early signs that you could you
could do meaningful
work with AI, but agents didn't really
exist. You know, loops didn't really
exist. Reasoning didn't really exist at
the time. So, it's sort of sort of a
crazy time.
>> That's there was a continuum of like
companies going after coding, right? So,
on one hand, you had those that like the
only way to win coding is to build a
base model and it has to be a coding
specific one. And on the other hand, you
had, you know, very preciently, by the
way, companies just focus on agents,
>> right? And like cursor was somewhere in
between.
And and not only models, there were a
million companies doing plugins, too.
And both of these were very reasonable
things to do done by very smart people,
right? Like that that's what's so
interesting about these new spaces. It's
like smart entrepreneurs show up and do
really interesting things. And in this
case, model training was very a very
reasonable thing to do because the
models weren't that good at coding yet.
And there was sort of a theory that if
we focus on this and do a coding
specific model, it'll that's the
breakthrough. people doing plugins on
the other side were sort of saying hey
like let's not toss out the whole IDE
like that would be a crazy thing to do
but like the interface between human and
and model is really important so so
plugin is a great place to go um you
know it just kind of turned out that the
thing that cursor was doing was the
right thing to do right they like like
us they were very bitter lesson pilled
you know at the time they would have
said oh there's no need for us to go
train our own model of course that
changed later for different reasons
which we're going to get into later in
this podcast but it's like we don't need
to compete with anthropic and open AI on
on models right now. Um the interface
between the human and the model is the
key thing and this is something that
that I remember Michael and Aman saying
like a lot and saying just saying very
clearly from the earliest days of of
cursor saying code in the future will
look like pseudo code like I remember
Michael making this point a lot like
when you look at old you know like
computer science papers there's a
section it's like here's the algorithm
not in code but in like pseudo code
which you know I'm sure many people um
you know are used to and you know we
don't exactly write in pseudo code now
but probably you could like probably you
could just take the pseudo code, you
know, block from an old paper and and
like the models now would implement
that. This is like really what the
cursor guys thought from the very
beginning. And they've proven to be
exactly right about this, right? It's
like this sort of natural languageish
specification like
>> pairing the programmer's intent down to
the minimum possible spec. That's what
really sort of matters now. So, so
anyway, so we're in we were in this
world as Martine said, we, you know,
we're talking to a ton of very smart um
very interesting people working on
coding in various ways. Um you know the
cursor team kind of stood out because
not only did they sort of align with the
things that we thought about the world
um more importantly smarter people than
us you know you know engineers working
at at the time the leading AI companies
like OpenAI, MidJourney, Replicate a
bunch of others. Um you know all all
kind of use this and subscribe to this
model. Um and the team frankly just
seemed kind of special right like they
had an unusual degree of focus. Um, I
remember we we we got Michael to come
pitch our our GP group. Um, and 90% of
the meeting was him saying no to things,
>> which which which is just like like for
[laughter] for like founders out there
working on products that you love. Like
>> VCs will always ask you kind of dumb
questions about other things you might
do or things you're related to or
whatever. And [laughter] Michael
literally just sat there and like very
politely listened to all the questions
and said, "Hm, interesting. No, like
we're not going to do
>> Wait, wait, actually on that point, can
I ask you guys a question?" Um because I
remember that meeting so vividly when
you brought uh Michael in for the A and
one of the things that he said no to was
actually and you know to your point on
like there were a lot of plugins, right?
And so there was this maybe more
consensus thought that a VS Code fork
versus the plugin into VS Code would one
would be better for enterprise and it
wasn't the former it would be the
latter. Um, and I recall I think it was
you Martin or maybe it was both of you
asking him, "Well, are you going to get
enterprise customers with this medium?"
Right. And he looked at all of us in the
eye with high conviction and you know,
well, I'm going to turn it back to you
and like what did you think of his
answer and um what gave you guys the
conviction to take a pretty n I would
say a pretty contrarian bet at the time.
They actually had a very reason
articulation for why where they were in
the design space makes the most sense.
So for example um why wouldn't you build
a coding specific foundation model. So
what they said at the time uh was it
turns out that you don't speak to these
models in code. You speak to these as
humans and natural languages. Therefore
the the model has to like understand
like the the breadth of human experience
in language, right? And so you know that
means in order to build a coding model
you're actually building you know a
frontier language model and that's just
a very hard thing to do. And then of
course you know there are other
companies doing it and there much more
focused problems like t complete to do.
So I think every one of their decisions
was was very reasoned in our opinion. Um
they were also very product focused um
which you actually don't see a lot in
AI. So they they really believe that you
can build a product, the product, you
know, if it's really good will be
adopted, which by the way is very
similar to how Elon thinks.
>> Um, and that dictated a lot of their
decisions. Like if you really believe in
the product, you would never do a
plug-in because then you're part of
somebody else's product. If you really
believed in the product, you wouldn't do
enterprise early, you do it later
because the product itself is the kind
of go to market motion. And so there was
a I would say and and Matt let me know
you would agree tremendous clarity on
exactly what type of companies they the
type of company they were and the
decisions that they said or uh were all
fell from that consistently right where
many of the companies we saw were kind
of these pastiches of we'll try all of
these different things we're not quite
sure what's going to work you know so
their plugins and their services and
their whatever whatever whatever this
was a product company going after what
they considered to be a product problem.
Yeah. No, I think that's exactly right.
And and and I think they had the
ambition and the courage to kind of do
the maximal form of what the product
would look like, right? Like I think,
>> you know, as founders, we all want to be
ambitious, right? And we want to like
push like the to the maximum point the
paro frontier, but like you have to kind
of know what the curve is. And they and
they just kind of knew what the curve
was, right? And didn't get distracted by
the by the sort of non-product things.
Um, I remember uh I when we were trying
to convince the cursor team to let us
invest in their company. Um, uh, I asked
Michael once what he did for fun like
outside of outside of work. And I was
like, he didn't understand the question.
He's like, what do you mean? [laughter]
Like I'm like, when you're not in the
office, he's like, what do you mean? You
know, [laughter]
I al I also remember by the way when we
had the lunch after we did the
investment and you know I
[clears throat] was talking about
something about like like internet days
that were similar. He was like
>> I was five [laughter]
and we're like
>> but but like I mean what's amazing about
not just Michael but all the founders is
like even though they were pretty young
when a lot of these things happened like
they actually were kind of students of
of all this history which is a trait
that we see Alex Trampel talks about
this a lot. We see this across all of
our top founders that they're like able
to study and really learn from what's
kind of happened before.
>> Um I'm going to turn the question back
on you. Um I I think Matt would agree
for for us the decision to invest in
cursor at the was actually pretty
obvious. Um the the the team was
phenomenal. It was incredibly focused.
All of us were users. Um like we you
know like half the team actually used
cursor. Uh you remember Andre Karpathy
was using it. It was clearly a
phenomenon. It was clearly like a known
brand. the growth was asmmptoic. So from
an early stage investor is a pretty
straightforward decision. It was a much
less obvious decision for a growth
investor. And so like I think probably
what you heard in that first meeting
maybe was a little bit dissonant with
how you'd growth invest but then you
very very quickly led the next round. So
maybe talk through how you kind of like
got past the typical growth evaluation
and and got conviction. Yeah, I mean I
think the timelines are so compressed
here. It's crazy to think back on
because I remember you guys led the A in
May, June, right? early summer and by
October we had done we did the B and so
it was clearly just vertical liftoff and
there were a couple things that summer
right you you guys talked about Andre
Carpathy tweeting about them but they
went on Lex um incredibly thoughtful uh
discussion of how they thought about
their vision for like coding going
forward um and so I think it comes back
to Martine something you said which is
they were just reimagining everything
right and you you know you just talked
about this as well Matt I um
>> but you can't you can't write growth
memos that way. Like [laughter]
>> never mind you. So you know you got the
bug you know cuz you were calling us and
we were so how did you convince David
George [laughter]
>> like don't you have to show like you
know
>> Yeah. You know it's so funny because and
I think you had to think out of the box
for this one. I mean, of course, the the
momentum was vertical, but there were so
many things that they defied
conventional thinking where I remember I
the first time, you know, Martin, you
introduced me to Michael, we got a
coffee that day, you know, as Michael,
you know, they move quickly. Uh, so I
pulled some stuff together for them,
right? Because we're um, you know, we're
trying to show them, hey, this is the
next stage of what growth looks like.
And there's so many conventional pieces
of conventional wisdom that they just
completely broke. Like we would say,
hey, we'll help you find a sales leader
because, you know, previously it made
sense to start layering a sales leader
at 25 to 50 million of ARR when self-s
serve starts to peter out. Michael looks
me dead in the eye and it's like self-s
serve is not petering out, right? And so
then you start to pull these drivers
that you're like, oh, these assumptions
that would go into any growth model
historically, you can't have that
asmmptoing at 25% growth in five years,
right? And so I think a lot of the
growth investment decision at the time
was throwing out some of the assumptions
that we would typically make on how a
company would, you know, eventually
start to slow growth. Um, I'm very glad
that we did that. Um, and then the
second piece is we should talk about the
competitive landscape, right? Because
you mentioned co-pilot. I was I was
actually going to say and actually I I I
think Matt deserves a ton of credit here
which is we talk about now in retrospect
how it was a pretty easy decision on the
series A but you know you know Matt Matt
Matt led the early deal and he saw
something uh a lot of people didn't
which was this which is if you looked at
the competitive landscape it was almost
silly which is you had a large incumbent
which is Microsoft that had a company at
scale that had the open weights
[laughter] and they own VS code so
everything
you know everything would say that
there's just no way that you could
survive relative to this this this one
single competitor. We'll talk about the
other ones um later. And I and I think
that also was one thing you said about
Michael was what I witnessed. It' be
great to hear Matt, which um and I even
remember when Matt said this early on,
he was like, you know, they have a good
answer for everything, which when you
have founders that are students of what
they do, they're very consistent in
their answers. Um, and you know, and
this this is not listen, I I think when
we did the deal, it was pretty obvious,
but it wasn't so obvious six months
before. Uh, you know, and Matt and the
team had that deep conviction way back
then. And I think for every one of these
races there there are mirrors of that.
Anyways, is this is this
>> Yeah, totally. And look, I mean, people
think venture capital is like an
individual sport. Like, it's not at all
at all. I mean, our whole team was
working working on this at the time. Um,
you know, I think it was over a year. We
literally had a cursor team on our team
like within our team.
>> Was great, Ro was great, you know, you
you led the team. I mean, it was
>> So, but but yeah, no, you're exactly
right. I mean,
>> I I mean, these guys are crazy smart,
right? They're like off the charts sort
of just just raw intelligence.
>> Yeah. um they're able to do this thing
we talk about a lot like context switch
between tech and markets um really
really seamlessly and and and um they
like in ingest data right whether it's
historical data or like things happening
in the market and act very very quickly
which you which you said before Sarah
>> but spec but spec I agree with that but
specifically
>> it was just kind of crazy to think
you're going to fork something from
Microsoft who owns the thing [laughter]
>> and then you're going to you know
compete with them with smaller models
Even they own the opening eye weights
and they have enterprise sales force and
they have
>> greatest yeah enterprise distribution
ever
>> you know it's so interesting right it's
it's like
>> they [laughter]
have 100 million developers
>> they own everything they literally own
every piece of that like
>> you know it's it's so interesting right
because like that's definitely the
conventional wisdom and like it's
usually correct the conventional wisdom
in many of these cases um you know one
of the data points at the time was it
was actually um Marco on our team set up
a dinner where Aman John sat right next
to John Schwman and um they talked like
a lot about cursor and I I think John's
thing was like oh yeah I tried cursor
but like our code base I think he was at
anthropic at the time like our our like
monor repo just like immediately killed
it right it's like I couldn't even load
the code base and and like I think like
the next day Aman came back he's like oh
we made some changes like here you can
and not only is like speed of iteration
but like
>> you know we just look for these little
data points where it's like like
actually like doing a plugin or or just
like writing on top of VS Code is not is
clearly not going to work because like
the smartest people in the world have
tried it and it doesn't work right so
it's like so these guys were sort of
listening to
>> and and historically we as a team have
always
bet on the independent in in a large
market right if there's a leading
independent we'll always bet even if the
incumbent seems very scary I do think
it's worth talking about competition
because my you know my experience with
all of our experience with cursor is
that there was always like a looming
existential threat and we almost forget
about it. But like you know, of course,
Copilot was the big one and then
remember the whole Windsurf thing. So
like Windsor actually did this very
smart thing where they went to YC and
there was a lot of YC users using it. So
you kind of had this kind of whole
movement on Windsurf um and you know
Cognition was a phenomenal company
actually was making real waves with
agents and they've done a great job with
that. And then you had the first version
of cloud code um that came out and like
that was kind of like a you know uh a
competitive thing and so like you kind
of go through like there was always some
competition and and one thing I would
say and I would love again to actually
hear your perspective on is like it is
such a pleasure to work with founders
that are entirely unfased.
>> You know like normally like you know
founders have this things happen are
calling and they're kind of freaking out
and whatever. Um they were 100% unfazed
by the competition.
>> Yeah. Paranoid but unfazed. I'll never
forget um you know and we we we've been
lucky to do I think all of all of their
rounds starting from the A. Um but the
one
>> we invest in every cursor around
>> we did. Yeah. With I think increasing
amounts of dollars. But um
>> Sarah Sarah coled the B and the C.
That's real conviction. That was a
harder conversation to convince
>> I was going to say the C
>> the team for the C. you know, at at the
B you could argue, God, just bet on
vertical momentum.
>> That was actually was
>> obvious the who grows from four to 50 in
like four months or whatever, but this
the um or actually no, it was it was the
D. So Claude Code, not to take us on a
time travel trip again, but Claude Code
came out May 2025 um with a splash. You
know, it wasn't the pickup wasn't right
away, but obviously formidable. Um and I
remember there was around um I think a
couple months after three months after
that and I asked Michael I was like what
do you think about Claude Code and he
said something to the extent actually
you know exactly what you're saying here
which is look we are going after the
biggest market in the world there's
going to be competitors in fact there's
been a rotating cast of characters from
the very beginning co-pilot Microsoft
co-pilot was the first one cla code is
one of a rotating set of characters and
you know we think in big markets you're
always going to have formidable
competitors that does not scare us um
and you know I just remember being
>> yeah somewhat blown away by the clarity
of that comment um the lack of fear
right there's there's humility as well
like it's humility mixed with bravado
and I just think that is kind of the
winning combo when you're going after
these juggernauts like that
>> and I know it sounds vague but like
things like this it just it's it's
almost a baso Bezosish thing which like
if you're smart and right like it
actually like gives you I think the
confidence and the focus to to like have
that kind of attitude when you when you
have this like mega competitor sort of
coming after you.
>> Yeah.
>> Then I'll say I will say they were
definitely a couple of oh [ __ ] moments
but they were always around models. Like
remember when Opus 45 came out? Like
we're all on vacation and I think
everybody in the world class was like oh
[ __ ] [laughter] all
>> that's true.
you know, these things are moving much
much faster um uh than any of us
thought. And then I think the same thing
when the pre-release of Mythos came out
and people had access to it. These
models were getting so good so fast. And
I think another thing that the cursor
team probably doesn't get, you know, the
the level of credit for um is to the
extent they cannibalized themselves so
dramatically in like a Reed Hastings
type way in a matter of two years,
right? So they were first an IDE and
then they you moved to an agent platform
then they moved to a model platform and
it's very very tough for you know
founding teams to actually have to
discipline.
>> Yeah. Tab was the big thing when we you
know Karpathy had that famous uh post. I
guess he has a lot of famous posts where
he's like tab tab tab. Yeah. Exactly.
Like that kind of doesn't matter that
much anymore.
>> Yeah. I actually think that's a good
segue to maybe some of the other
strategic decisions they made along the
way um around business model and um to
your point on oh [ __ ] moments I don't I
don't know if they would consider this
that because I don't think the vagaries
of Twitter impact them as much um
>> as their as the investor [laughter]
>> yeah as the rest of us just like
scrolling all day but um it was probably
summer of 25 uh where there There's a
lot of [ __ ] written about their gross
margins, etc. And then of course, you
know, post the Opus 45 maybe Janu
January period. I mean, we should all
talk about that because that was kind of
those are both different but interesting
times.
>> Yeah. I mean, one thing else I uh is I
just feel like X is driven by like tail
chasing adrenaline sinking in shot and
Freud and
there tends to be a massive disconnect
by what people say on X and like how the
business is actually doing and so even
though there was a lot of this
>> the business tended to do very well and
it's so interesting is so much of this
often comes from investors especially
things talking about like business
quality
But text transformations always precede
figuring out the business. Like if you
guys remember the internet, like we
didn't even figure out how to monetize
it for a long time. [laughter] Forget
margins, making any money at all, right?
And here you've got like unlimited
demand, unlimited growth and and
margins. So, you know, I think this
tends to be, you know, a e exit its own
kind of echo chamber as people say it,
but also b every single wave you have
investors trying to say something that
sounds smart, which is like picking
apart, you know, the business model of a
nent tech transformation and I just
think historically they've always been
proven wrong.
>> Yeah. Yeah. For sure. I mean I I you
know I think I'm going to borrow this
quote from something you said Martin but
you know first comes the technical
transformation then comes the business
model and in this case like I think the
the strategy where they went and got all
the users in record time now they have
the assets the data the knowhow etc to
build their own models right you really
couldn't do the flip of that unless you
started as a frontier lab
>> um and it you know it's clearly paying
off in this combo that we'll talk about
later. But um I think seeing that kind
kind of backdoor strategy um was really
inspiring and they they took a lot of
heat for it.
>> So Martine, how do you think Curser
really became a salesdriven company or
or a company that's good at sales
because you know early on I think I I
told Michael a few times too. It's like
oh you better invest in sales. He's like
nope not [laughter] going to do that.
They literally set up enterprise
atcursor.com. It's like if you're an
enterprise, send your inquiries to this.
But but like but obviously now they're
very good at sales, right? And and and
or go to market in generally like how
how do you think they made that jump?
>> Yeah, it's it's a great question. So
here' be my best guess. Um which is they
they are very much a students of
whatever they do. They're very
thoughtful every raise, you know, um
every product decision. Um and I I think
as they learn more about the market,
they realize that the margins were in
the enterprise. So very classically if
you view your competitive set say the
large labs the large labs will basically
subsidize or give away the single serve
tier. Um but then they actually have
they command great margins in third
party and they command greater margins
in the enterprise and you know is really
at scale and and as the company has
always gone they decided okay like so
you know for future viability we need to
go into the enterprise that's where a
the bulk of the spend is but also a lot
of the margin the margin tends to be the
value here. we've created a great you
know top offunnel
engine and so um you know this is
existential and this important and then
when they decided to do it they really
went in and that's the f that may be the
fastest grad of a sales team in the
history of the planet right I mean um I
mean you know you were you were very
involved Sarah for example on recruiting
[laughter]
so maybe talk about that actual
expansion because it was it was
>> yeah I mean it's um it's so neat to see
you know that expression how you do
anything is how you do everything. You
you really see it. So much of what you
guys are talking about and how they
thought about product etc. um was
reflected in how they did hiring and go
to market hiring in particular and we
got to shout out Jordan and Roman and
their their team there who in the early
days built that from that that engine
from scratch. They're just the most
incredible you know some of the most
incredible people I've ever worked with.
Um but we've all ever worked with and um
>> well they all they also spend 40% of the
time recruiting.
>> Yeah. Yeah. Exactly.
>> Which is amaz which is amazing for for
for technical product founders to spend
40% of the time recruit. I've never
actually seen it before. Absolutely. And
it is so effective and like a company
really is the team that you build and
they took this to heart. Like everybody
talks about it. Everybody talks about
like doing a class route. It's entirely
different where it's like how often was
Oscar, you know, hey, I'm on a redeye to
Europe to close some like literally like
ice near it was constant.
>> Totally. And you know, there was that
great piece that Bri wrote about their
hiring practices that everyone should
read. Um, a lot of that focuses on their
edge hiring, like the work study, all
this stuff, right? But even on the go to
market hiring when the thought that they
would put into hiring a single AE,
right? And of course, like this is
nothing new, but just the back channel,
back channel, back channel ethos, they
had that to a tea. They knew exactly
what they were looking for in founding
AES. You know, I remember we would go
there and sit in their office for eight
hours helping them source stuff like
that. And they weren't like, oh, we want
to do it the old way. We're like that
that's not going to we're building a
company in a new way, right? So, we want
very specific AES that um fit this
profile. We're going to go get them.
we're not just going to wait for people
to walk in the door. All of those things
that have been written a bit on the edge
side, they did that on the go to market
side and clearly to phenomenal results.
I mean, they got to over 50% of the
Fortune 500 and
>> I think faster than anyone we've ever
seen.
>> Can you talk about specifically how they
applied the lessons in hiring to to like
AE hiring because this is something I
think our founders deal with a lot like
like you know I you know dealt with this
a lot personally like like like how how
do you actually make that jump and like
what what lessons really do carry over?
>> Yeah. Yeah. Or or that you observe in
person.
>> No. Yeah. And and you know hopefully I
think this has been written about so
hopefully it's not sharing alpha but the
way that they think about sort of epochs
of a person's career or of a company and
who was the key dial in making that
happen. I love this intense research
period that goes on where it's like hey
this these are the top 10 companies who
have seen great in this type of selling
and then let's go a level deeper. Here
are the top 10 teams within those
companies and then here are the one and
number one and number two single AES who
drove that change and accounted you know
again back channel back channel back
channel right like who their boss their
boss's boss and their boss's boss's boss
would say this is a superstar AE and of
course in the early days it was like can
they deal with some uncertainty because
you don't want someone who can just run
a playbook at this point maybe they can
get those people but in the early days
right the founding AE set was super
strong and I think figuring out what
does the best look like at what period
of time and then which individuals drove
that that's so applicable for
engineering obviously product building
but on the go to market side as well and
um I think that nailing the right star
who did it at the right time is really
hard I mean it narrows the base that you
can hire from completely but because you
know I think Jordan Roman and the early
team got that right they just were able
to scale it quickly without losing the
cursor culture
Yeah,
>> which you know a lot's been written
about the cursor culture. I'm curious,
you know, maybe you guys can share your
own um impression of it.
>> You know, I I mentioned earlier that
like
you know, kind of coding was all that
they did. It my impression at the time
and and like we you know, the the the
founders could could correct us on this
like my impression at the time is they
weren't doing that because they're
obsessed with work and I think they're
still not doing it because they're
obsessed with work. literally just like
love writing code and love systems and
and like I think the three of us sort of
you know can feel that way at times too
right like that that's like a very very
understandable thing and that seemed to
be the driving cultural you know kind of
impetus at at at the time is a very
small team everybody had that had that
attitude and like we're orienting
towards the future of like what is this
actually going to be and that kind of
like you know from an edge standpoint
and a product standpoint like very
narrowly focused on what they were
trying to accomplish and like how how to
run the team
>> but there's This is a huge paradox cuz I
totally agree. I 100% agree. However, if
you actually detailed their actions
later on, that's not the conclusion
you'd get to like what do they spend
their time on? It was like recruiting,
go to market, understanding business
models, bisdev. And so, in a way,
>> again, I like just totally agree. And
again, on one hand, you have
>> a very product focused team that comes
from the tech that literally wanted to
build products that they that they
wanted to use. Listen, I I think that
high-powered founding teams work on
exactly what is needed by the business
and I think they did a very good job and
I think it allowed them to navigate the
most uh competitive market we probably
ever see. Has there been a more
competitive market than coding then? I
mean, it's just it's hard to imagine.
There's so many companies
>> database wars.
>> Yeah. I mean, you have very intense
competition in like relatively narrow
markets. I mean, databases are huge, but
compared to coding, I actually think
it's much smaller, right? like for like
I mean coding is kind of the meta
category right like like it's like all
expression of like human thought in like
economic form is kind of like coding
>> I mean imagine like starting competing
with Microsoft ending ending up
competing with say anthropic you know
both of these kind of you know mega
companies with tremendous amount of
capital and power and distribution in
the meantime you evolve like ex like
fundamentally your product approach and
you change your go to market and then
you engage in the most complicated M&A
of all time and all in a matter of two
years. [laughter]
Like I think this is so crazy, right?
Like the magnum opus of like you know
startup or just like totally
>> there's definitely something to what
you're saying, right? Like in the
beginning these guys were incredibly
focused on the product and literally
enriching their own lives. Like
literally they would be coding for fun.
Like when I finally got them to admit
they did something for fun, it was like
oh that's also coding. [laughter]
>> But like yeah which like
>> which by the way is the only
>> guilty guilty. Yeah, it's the [laughter]
only fun left to any of us by the way,
you know, now that the models have like,
you know, brought the post scarcity
future to us. It's like coding is like,
you know, the last fashion. Um,
>> you know, and but but like there was
always awareness or at least I always
thought talking to Michael like he was
always aware of the game if if that
makes sense. Like like he truly was and
they were all truly in love with coding
and creating great products, but like
they kind of knew that building an
enduring company or great company isn't
just about product obsession. And I just
got the sense he always kind of
understood that and and like was
thinking a couple of
>> Yeah. Listen, if your goal is changing
software, that's a critical it's
critical to get the business right.
Yeah.
>> Yeah. I was going to add an anecdote
that's not related to um them coding,
but the other thing that you know we've
sort of seen across a number of
founders, but Michael and Sale and Aman,
they they sort of embodied this is this
again how you do anything is how you do
everything, right? And so of course this
detail attention to the product very
artisan there's craftsmanship right
overused taste they have taste in spades
but it extended to how
>> not only they did hiring on the edge go
to market side but even the space they
created the events they throw like I
remember walking into their office and
thinking wow in my early 20s I would not
have paid attention to putting I don't
know twinkle lights here they famously
no shoes right but you'd go in you'd put
on your slippers and it would feel you
feel at home like hence why everyone was
there working all the time because
you're like this feels great like home
and they um you know they it was very
hege the Scandinavian style and I
remember going to their second office
when they finally um expanded and
complimenting them on a couch or
something cuz I think I was redoing my
own house at the time and they were like
oh yeah we got that from a secondhand
like very hegeay uh furniture dealer and
so they were going after a specific look
and feel. And I just was struck by that
because I was like, "Wow, that is not
how I remember
guys [laughter] in their early 20s, like
thinking about the space that you create
and are in, how that leads to the
product and, you know, mind space you're
in."
>> Yeah, there there's there's actually a
nice adjacency here to a lot of the
decisions they made. So, so marketing
was a very obvious one. They were very
very particular like we use X, that's
not our voice. We're not spammy. We made
so many suggestions. I remember we're
like, "Oh, like let's do this event. No,
that's not our style." Mhm.
>> So they're very good at saying no for
sub. Um I will say that they were also
very good about this when it came to
personnel. Like if if there wasn't a
fit, they make the hard decision pretty
quickly.
>> Um you very very rarely see this with
early founding teams and they they're
very consistent about that. And so I
would say it's almost this kind of un
talked about probably greatest strength
of the company is that once they made a
decision it doesn't matter how hard that
was whether it's deciding not to enter a
market deciding to like be very limited
in what they're doing like they kind of
follow through or like you know uh who
who would stay in the company who
wouldn't stay in the company and so you
know kudos to them for actually you know
having the the the courage and the
tenacity for these tough decisions
>> which is sort of an Elonish trait. too.
>> It's also very Yeah, I I actually think
that these these two company I mean we
just like you know talk about the M&A a
little bit um are very good fits are
very good fits on
>> on like a technical level right like
Elon has a compute they have the
distribution and the data um on a vision
level they both think that you know code
is the path to changing all of compute
and maybe all of humanity uh but also on
a cult culture level right they're very
product engineering focused very very
very um very product engineering heavy,
very fast iterating, you know, they make
hard decisions very quickly. And so, I
mean, I've been involved in a lot of M&A
and uh I would say this is probably the
best fit I've ever seen as far as just
the full package.
>> Yeah, couldn't agree more. I mean, there
there's a funny analogy with our
experience with on the SpaceX side. I
remember we met them in 2019. Back then
it was fully a launch business, but the
SpaceX team was like, "No, we're going
to launch global communications. We're
going to power the internet for everyone
in the world." They had no, you know,
nothing at the time, no Starlink
satellites in the sky. And of course,
they they did it right. And if you think
about the Cursor team, um, telling us
and, you know, they actually beat every
forecast they ever gave us. But,
>> oh, by a lot.
>> There's just so many Elonish
characteristics of moving fast, going
after large markets, winning them in the
feet of impossible competitors, you
know, Comcast, right? Right. in in the
Starling case um that there's so many
parallels totally different venues
obviously but um fascinating to see that
>> there's another thing I would say also
um which I think between kind of Elon
and and and cursor like SpaceX and
cursor is like in both cases the
consensus was decrying the death of both
companies so many times [laughter]
>> you know so I think there's also like
this kind of like
>> you know uh you know cultural
perseverance to the naysayers which I I
actually really respect on both sides.
>> Actually, I do have one other real
question I wanted to ask you guys.
Cursor is also really good at doing M&A
like like doing
me. Yeah. Yeah.
>> Yeah. I would love to know a little bit
more like from your perspectives like
why why they were and what the
philosophy was and all that.
Um so I will say listen so uh there is
such a war for talent
um right now that the companies that
have figured out how to do uh talent via
acquisition can really get ahead. I mean
there's just a lot of advantage there.
And so the early motions that they did
were of of that nature which is like
really good team you know they'll just
go ahead and do the acquisition. And
what was really nice about Cursor, they
were just never worried about like
operational complexity. They're just
like it doesn't matter how messy it is,
we'll go ahead and do it. They also
didn't really worry too much about their
ability to set culture because they were
just so good at it. Like again, like
that was just part of it. Um it wasn't
until later like the Graphite
acquisition where they started thinking
about acquisitions in terms of strategic
direction. Um and of course that was a
much larger acquisition. Um and you know
listen I I think um the company was so
fast like
who who knows to the extent that they
would have figured out how to integrate
all of these things and execute on them
in in the limit um just because like you
know like now they're part of a very
large acquisition but I will say that
they approached these in the same way
that they approached everything which
was incredibly thoughtful. They had a
plan. They executed quite well. And so
this may be the most concentrated
company in the history of companies
having done M&A,
>> you know, admitted everything else.
>> Yeah, I was going to say I feel like
there's this badge of honor now when a
CEO of a company says I have exfounders
in my company.
>> Um, and I think it should be a badge of
honor, right? I don't know how many what
that stat is for Curser. Do you guys
know? Um, but I remember and they have
so many great founders there, but uh I
remember when they brought on Tito from
Koala and then Adam Ward on the talent
side
>> actually and just seeing firsthand the
leverage that they got from bringing in
someone who was a founder CEO
effectively but slotted really well into
the cursor culture and just take that to
great heights and add to the
acceleration like I think that playbook
you know I don't know I'm sure they're
not the ones who started it per se in
this new Genai era But they certainly
are, I think, one of the best examples
of how to integrate founders really,
really well into your company.
>> It's funny, right? Because Anthropic
kind of gets that tag a lot now. It's
like, oh, like exec at company A just
went to take an IC role at Enthropy, but
like cursor kind of did this first and
they weren't just like slotting people
into IC roles. Like they're actually
building the company this way, which I
Yeah. I thought it's very it's very um
unconventional, but but like really
>> it's actually operationally incredibly
complex.
>> That's a conventional wisdom.
>> Yeah. Yeah. Yeah. And I I think it's
actually true. I mean, I think it's not
that they, you know, um did something
that people think is hard but is
actually easy. I think it's actually
hard and they just managed to pull it
off, you know, credit to them.
Ask follow-up questions or revisit key timestamps.
The video features a discussion about Cursor, an AI coding tool, exploring its meteoric rise and the strategic decisions made by its founders. The speakers, who are investors in Cursor, highlight how the team focused on product-led growth, the importance of the human-AI interface, and how they maintained focus and conviction despite intense competition from major incumbents like Microsoft's Copilot and the rapid evolution of other AI labs. The dialogue also covers Cursor's unconventional and effective approach to talent acquisition, including integrating other founders into their team, and draws parallels between their growth-oriented culture and the philosophies of leaders like Elon Musk.
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