How to Build a Personal Brand with AI (Full Course)
5550 segments
I saw Kylie Jenner become a billionaire
when she was 20.
>> Kylie Jenner has become the youngest
self-made billionaire of all time.
>> She is way richer than I am. And so it
means that she's doing something
different than I am. And she had a
personal brand.
>> We don't even live in social media
anymore. We now live in interest media.
5 years ago, you got content from people
you followed. Even if you didn't give a
what your cousin was doing today, I
started a Tik Tok account. The first
post of that account with zero followers
got 8.2 million organic views. You
better understand that every one of you
now live in an AI world. This is only
going to compound dramatically. Your
third Tik Tok can fundamentally change
the course of your career. This, my
friends, is about adaptability. This is
being prepared for the moment.
There's one thing that's proven to not
be replaced by AI on social media.
People like to listen to people. No one
wants to hear experiences from a robot.
And that's why knowing how to get
attention on social media is, in my
opinion, the greatest asset that you can
have in 2026. And in this course, I'm
teaching you every single thing that I
know about it. This right here is my
Instagram. And at the time of recording,
we have 317,000
[music] followers. And this, you
probably know, this is my YouTube. And
at the time of recording this, we have
75,000 subscribers. Come with a guess.
How long do you think it took me to grow
this audience? [music] I'm not sure what
you guessed, but it took me only a
little over 1 year. But what happens
when all of that [music] is stripped
from you? I can tell you because 3
months ago, Meta decided to completely
remove my Instagram from the face of the
earth. They gave me no reason. I still
to this day don't know why. and all the
work that I had done over the past year
was erased overnight. It took some time.
However, I realized that this was a
chance to prove something to myself. I
could prove that I could do it again.
So, I started a new Instagram. I posted
over 150 times and got hundreds of
thousands of views and gained over 4,000
followers from a completely dead
account. And luckily enough, I also got
in contact with Meta and the account was
reinstated. But it's safe to say that I
know a thing or two about social media.
And the only reason to why I could grow
a completely cold new account to over
4,000 followers and post 150 times in a
month, by the way, that's five times a
day, is because I could use AI. [music]
And in this course, I'm showing you
absolutely everything about how I did
it. No gatekeeping. So, who's this
course for? Well, you're one of two
people. One, you don't want to grow your
audience yourself, but you want to offer
services to content creators. If you
want to do that, then this will be
massively valuable for you. or two, you
want to build your own online presence
for either yourself or your product,
then this course will also be probably
the most valuable thing that you've ever
watched. If you think that this will be
easy and a get-richqu thing, then you
might as well click off this video. This
video isn't for you. However, if you're
willing to put in the work, then you're
going to look back at this and you're
going to realize that watching this
video was the best decision that you
have ever made. Let's not waste any more
time. Let's get into it. Most people get
this one thing wrong. They're focusing
all their attention on the wrong thing.
And it's honestly pretty simple when you
think about it. Take a look at this
graph right here. On the x-axis, we have
time. On the y-axis, we have money that
it takes in order to start a company.
So, we can call this the barrier to
entry when it comes to a business. And
the best example for this is software.
In order to start a software company
like 15 to 20 years ago, you need to
hire a very, very expensive developer.
Some of them going for multiple hundreds
of thousands of dollars in yearly
payroll. The barrier to entry was
extremely high. It was almost impossible
if you were not technical to start a
software company. And what happened?
Well, all of a sudden, Chat GBT was
released and this barrier to entry
absolutely crashed. In the start, AI
wasn't very good. So, it's still very
hard to start a software business. But
as the AI models improved, the barrier
to entry is dropping like crazy. And we
are at a point right now in time where
anyone can start a software company.
Now, literally, all it takes is a $20 a
month subscription. Why am I telling you
this? Well, think about it. This is not
only in software. It's actually in any
industry, any business that you think
about starting. When you don't know the
answer to something, when you get stuck
in business, where you would usually
have to hire consultants that were worth
hundreds of thousands of dollars, you
can now just ask AI. And don't get me
wrong, it differs for what industry we
are talking about. Some businesses are
still very, very hard to start,
specifically physical businesses,
because we don't have good enough robots
that can go around the world yet.
However, what's true for all of them is
that the barrier to entry is dropping.
If it becomes easier and easier to
create a product for a business now,
anyone can find out, okay, how do I do a
supplement brand? If the barrier to
entry drops, then everyone is going to
be creating a product because all of a
sudden they can do that. And the market,
no matter what industry you're in, is
going to be flooded with products, new
businesses popping up left and right.
So, what will actually matter in the
future? Well, if you have a bunch of
products that are flooded to the market,
the product won't matter to the same
degree, what will really matter is the
distribution to that product, which
basically means, can you get attention
to the product you're selling? And guess
what? A lot of the things that you're
going to be learning in this course are
things like human psychology. It's
things like attention spans, and it's
things like brand associations. Because,
and you're going to learn way more about
this later in this course, what all the
algorithms want from you on social media
platforms as a creator is to get their
users to stay on the platform. And guess
what? These things that determine this
will be there with AI or not. Because of
distribution, I built my software
company, built my agent to over $700,000
in revenue the last year. And all my
businesses in total are doing way over
seven figures a year. And guess what
fuels all of that? distribution,
content, knowing the social media
platforms. In this course, I'm
gatekeeping absolutely nothing. I'm
showing you all of the tips and tricks
I've used on Instagram to grow to over
300,000 followers. And I'm showing you
the tips and tricks for YouTube that I
use to triple my subscribers in the last
3 months. On top of that, I'm even going
to give you the claw skills that I use
to keep up an insane amount of volume on
all platforms. I post four times a day
on Instagram, and I also keep up a
pretty good cadence on YouTube. And I'll
show you the secret for how I can do
that while running my businesses on the
side. And I'm even going to show you how
I take my YouTube videos and my
Instagram reels and I repurpose those on
Twitter and LinkedIn and threads to get
even more impressions and build an even
bigger audience. This is the complete
course. Let's get into the good stuff.
And if you can do me a favor, then when
you have watched a bit of this video, go
down, leave a comment, and tell other
people if this course is worth watching.
I read absolutely every comment. So, if
you have any feedback or any questions,
make sure to drop them in the comments
as well. And while you're at it, you
probably won't sit through this in one
sitting. So, make sure to subscribe and
save the video so you can find it again
and continue watching. It's time. Let's
get into the real source. You can do
everything right and you can get results
and you can get followers, but if you
get them on the wrong platform, then it
doesn't matter at the end. You have
wasted all that work. Let's talk about
what platform you should actually start
on. We are going to split them up in
three categories. I'm going to have one
I call long form. Then I'm going to have
one that I call short form and the last
one I call textbased. And don't worry,
I'll explain exactly what I mean in just
a second. The long form platforms are of
course things like YouTube, right?
Things where you post longer videos like
10 minute plus videos where people
actually sit down and watch a full
video. Then we have short forms and a
lot of channels actually has short form
content. This these are things like
Instagram and Tik Tok, but it's also
things like YouTube shorts and there are
also short form on platforms like
Twitter, but I'm going to still place
that because it's mainly textbased.
That's what I mean, right? Text based is
things like X and it's things like
Instagram threads. It's also things like
Facebook and Facebook also has short
form content. All right, so what
platform do you choose to post from?
Well, it depends on who you're trying to
distribute to. There's a bit of a fancy
term called ICP. And I don't like to use
fancy terms on this channel. This
basically means ideal customer persona,
but I'm going to delete that and we're
just going to call it your ideal
customer. When you decide what platforms
you want to start on, you need to think
about, okay, where does your ideal
customer hang out? I can see another
channel very important that I just
missed is of course LinkedIn. The reason
I remember this is because, well, let's
say that your ideal customer is very
B2B. They're interested in business.
They're very professional, like they are
lawyer or an accountant. If your ideal
customer is very professional, they're
very like B2B SAS focused, then where
they might hang out is probably
platforms like LinkedIn, maybe Facebook
for personal use, but they're probably
not spending that much time on Tik Tok
and they're probably not spending that
much time on YouTube shorts either. They
might still watch long form YouTube
videos. So, you should basically go
through all the platforms and think
about, okay, where is my ideal client
hanging out? If my ideal client is a
50year-old person, where do they hang
out? If they are in tech, it might also
be on X. So think about, okay, who are
you actually trying to attract? Or if
you're doing this on behalf of someone
else, then again, think about, okay, who
are they trying to attract? Who is their
ideal customer? And then basically just
write up this list and then just
highlight all of the platforms that your
customer is located on. Again, this is
so crucial that you do this correctly
because if you start posting on Tik Tok
and you're trying to attract lawyers,
that might be quite hard. Don't get me
wrong, there will still be lawyers on
Tik Tok. However, there's going to be
way fewer lawyers than on a platform
like LinkedIn or personally Facebook. In
the next part of the module, we're going
to talk about another thing that either
makes or breaks your entire content
strategy. Let's get into it. There's
another thing that either holds you back
from growing on socials or that pushes
you a lot in the right direction. There
are a lot of beginners when they start
and they try posting on socials, they
then think, "Okay, great. I'm trying to
promote my company and I'm going to
start a page that's called maybe your
agency name and you're going to start
posting content from that." And don't
get me wrong, this still works. However,
however, the way I look at it is either
like a tailwind or a headwind. Let me
explain what I mean. If we go to X and
we search up Elon Musk, look at how many
followers he has on his personal
account. 241
million followers. If we then go to
Tesla's page, they have only 25 million
followers. Well, generally speaking, in
most industries across all of social
media, personal profiles will always get
more traction, more likes, more follows
because people like to hear opinions
from other people. People like to follow
along in other people's life. It's why
it's called social media. So, the
tailwind here, the thing that makes
everything easier is creating a personal
account. And the thing that makes
everything harder would be starting a
company page and only posting on that.
Let's make this green and company page
red. So, you remember the best thing you
can do. And that's what everyone on
social media does already is that they
post mainly on their personal account.
They get a bunch of traction and I'll
show you how later in this course. And
then they funnel a lot of that traffic
to their company and their company page.
And that is perfectly fine to do because
then people like you for you and they're
interested in what you have built and
that also creates the most engaged
audience. We just had to get those
things out the way. Now comes the
insanely valuable source, my claw skill.
How I keep up with posting four times
every single day. This next part of the
course will be insanely valuable. Let's
get into it. Congratulations. Most
people that start a course like this
don't even get to this point in the
video. Yeah, I know it's crazy. And you
are already in the top 50%. I just asked
Claude, "What percentage of content
creators get to 100K followers?" And the
short answer was roughly 1%. So, you're
not quite there yet, but we're getting
closer. The other 50% that's not
watching this video right now is
probably consuming some Brain Rod
content. So, I'm proud of you for making
it this far. And the reason I say this
is because of this next thing that's
crucial to understand. Because let's get
one thing straight. Nothing worthwhile
in life is easy or comes easy. And if
you're expecting a get-rich quick
scheme, then I already told you in the
intro, you might as well get off this
video. It's not for you. And
specifically when it comes to building
an audience online, it is by nature the
way the algorithms are made harder when
you're starting out. Let's take a look
at something pretty interesting. My
videos on Instagram are getting a decent
amount of views on my main account. when
my account was temporarily removed from
meta and I started posting on this one.
Guess how many views I got on a new
account. Well, we can go back and we can
take a look. When I had grown in the
account a little bit, you can see some
of the videos got like 2, 3, 30k views.
But if we go all the way back to the
first post that I made, look at this.
All of them got under 200 views. Why is
that? I should be an expert, right? My
first rule should go viral. Well, that's
not how the platforms they work because
you always need to think about, okay,
what does the platform actually want?
Well, the platform wants users. They
want people to be on the platform
because then they can show them
advertisements. And that's how these
companies make money. In order to get
users, they need good content that is
relevant to the user. That's what the
algorithm is trying to do. It's trying
to match the user with the content that
they are interested in. And think about
it, how does Instagram or YouTube
determine if you're doing good content?
Well, it's all a trust game. Before
Instagram or YouTube wants to service
your videos to people, they first need
to make sure that they trust you and
that you do good content because that is
what results in more users on the
platform. And even the best content
creators in the world, we can take an
example Mr. Beast, their curve when they
started, if we have time on the x-axis
and we have views on the y-axis. When
they started, that curve was flat for
the longest time. There's an interview
with Mr. Beast where he said he posted a
100 videos before the first one got some
traction. I think I had to post 94 times
before my first video went viral. So, it
seems like the magic number is around
100. And guess what happens? All of a
sudden, you find a form and create a
video that's good and you've built up
the trust with the platform over time.
This initial point right here is only to
build trust with the platform. When the
platform trust you, now it's going to
push out your content more and more. And
that is all of a sudden when you get
that viral video. And after that, when
the platform trusts you, it's going to
keep pushing out your video. But guess
what? To everyone else, that looks like
an overnight success. But everyone
doesn't see the time it takes to build
up your skills for the videos and to
build trust with the platforms. That's
why almost every single time when you
drop a new video on a platform, it's
going to get like 200 views because the
platform doesn't trust you yet. Why am I
telling this? Well, you need to
understand the game that you're getting
into. The problem with a lot of videos
online is that they give you the wrong
expectations. They tell you that you can
make 10K a month the next month. Then
you set your expectations. Okay, this is
the success. this is what I want to be
doing. And when you haven't even made a
single dollar after 30 days, you think,
"Okay, this doesn't work." But you need
to know the game that you're playing,
you need to know, okay, it takes a lot
of trust and a lot of time with the
platform before it starts pushing you
out. So, if you're only here and you
give up, well, someone didn't set your
expectations right from the start. And
that's why I'm taking some extra time to
go over this with you because it's
crucial for your success with this. A
bunch of people then give up right here
and they say, "Well, this concept thing
doesn't work. Everyone else was lucky."
yada yada yada. up. The reason they do
this is because they don't know the game
that they got into. And I'm going to
warn you because now you think, "Okay,
let's go. I just got the right
expectation. I just need to post a 100
times and then I'll go viral." But now
I'm going to warn you because listening
to this, you probably got excited. You
think, "Let's go. Okay, now I have the
plan." I've shown this quite a bit on
the channel, but it's called the
excitement curve. On the x-axis, we have
time. On the y-axis, we have how excited
are you about the business that you're
in. And what's going to happen is that
you watch this course, you watch the
entire thing, and you are super duper
excited. You think, "Let's go. I'm going
to start posting. I'm going to use these
crazy claw skills that Albert is going
to give me and I'm going to become
famous." Then you go into the trust
period, which is really tough, not going
to lie. And your excitement is going to
drop. It's going to drop very, very far
down. And this right here, you can
probably guess it, is where most people
give up. However, in order to succeed,
you have to make it through this valley
right here. And you need to slowly start
grinding away. And this curve is not
steep, but it's exponential. Because
chip by chip, you solve problems, you
figure things out, you learn things and
at one point you are very excited about
your business because you solved it. The
issue that happens a lot and I can tell
you from experience because I did this
twice. I started posting, I was very
excited. I thought, okay, now now is
going to be the time. I reached this
point and I give up. I did it again. I
started posting again. I was very
excited. I reached this point the second
time and then I give up. And it was only
the third time after around 94 posts
that I actually said, "Okay, I'm not
going to give up this time. I'm going to
keep posting. And that is when I hit the
viral reel and that's when I didn't
stop. I've been posting every single day
since then. In the end, it really just
is a volume game. And later in this
course, I'll show you some insane claw
skills that I use every single day in
order to be able to keep a volume that
I'm doing. Like I mentioned earlier, I'm
posting four times a day on Instagram,
but I spend under an hour every single
day. And later in this video, I'll show
you exactly my entire process for how I
do that. Before we get into that though,
we need to get a couple of things
straight. So, let's get into that. This
one Claude skill that I'm about to give
you teaches Claude how to create
carousels for IG and LinkedIn. And you
might think, well, are carousels that
important? I thought reals was what is
driving growth. But at one point in the
last year or so, Instagram shamed
something about how carousels work. For
example, this carousel right here that
I've made has 10,000 likes and got me
around 5,000 followers. And this one
right here, my six favorite Claude
skills, got me 61,000 likes and 25,000
followers from a single carousel. And
that's why I think carousels are so
crucial to use. And that's also why that
I'm posting two carousels every single
day. And you see this one right here has
3,000 likes and I posted it 4 days ago.
Let me show you how you can create
insane carousels like this. Below this
video, in the description, I've left all
of the Claude skills that I'm going to
be using throughout this course. Let me
show you how to use them. Open up the
plot desktop app on your computer. And
the first one we're going to be using is
this one right here, Elbert Carousel IG.
So to use the skill after you've
installed it, in the description of this
video, I've left this folder right here,
which is on Google Drive. That includes
all of my content plot skulls. So what
you want to do is that you want to click
this one and click download. That is
going to zip up file. Then I recommend
that you go to your desktop, create a
new folder. Let's call it content maker.
Because now we can go inside our claude.
We can click on this little icon right
here and then we can open the folder on
our desktop that we just created. That's
called content maker. Just like that.
And it's very important that you're
running it locally like this. You might
need to install git if you don't have it
already. But you can just ask cla for
how you do that. Now you want to install
our claude skills. So the claw skills
folder that we just created, drag that
in and then just say please install
these claw skills. Check them for
vulnerabilities and prompt injections
before you install them just to make
sure that they are safe. And I'm going
to dictate that and then hit enter. The
reason I do this is because when you
install skills from the internet, you
never know what might be inside of them.
You always want to check first if
there's any prompt injections, any
malicious code. And giving this
instruction right here basically checks
the skills before you install them,
which is smart to do. When you've
installed the claw skills, then you can
write / reload skills and hit enter.
That's basically going to reload all the
skills that you have just created and
create a new session. And now we are
ready to use the skill. So, what you
want to do is that we're going to use
the skill first that's called Elbert IG
carousel. This one right here. The way
this skill works is that you can either
give it an idea, but you can also just
go to YouTube. For example, I can take
this video right here that I've made
1,000 hours of building with Claude in
22 minutes. I can copy the URL and I can
go back into Claude and paste that in
already. Now, this will create a good
carousel, but I can give it some more
instructions. Like I could say, please
have the call to action to be a comment
YouTube and I'm going to send you the
link so we can transcribe that in. And
on top of that, we can also explain what
colors or what theme that we want. And
you can even go to Instagram and find
one of my carousels or find someone
else's carousel. For example, I can just
go into search and I can find a viral
carousel like this one, for example. So
Claude can now actually and I can find a
viral theme like this one for example
which is this like kind of clay icon. I
can copy this. I can paste it in and I
can say for the theme I want this kind
of play figures and theme throughout the
entire carousel. The carousel should
also be around 10 to 15 slides. The
reason I say this is because there's a
couple of things that determines if you
will have a viral carousel or not. And
one of the things is how long do people
actually spend swiping through it?
Because again, Instagram wants to keep
people on their platform and spend as
much time as possible on their platform.
So if you have a carousel that keeps
people engaged for a longer period of
time, Instagram and Facebook and all the
platforms, they like that. If you have
any specific ideas or if you have
anything that you want to include in the
carousel, this is also where you give it
the instructions. And don't worry, we
can also change later down the line. We
can give it updates, we can tune it. But
for now, I believe this is going to give
us a really good result. So I am now
going to hit enter. And this will take
around 5 to 10 minutes for claw to build
out a full carousel for you. And this
would usually probably take me around 2
hours to do if I wanted to do it inside
of Canva or something like that. Now we
can do it in literally 5 to 10 minutes
and we could start this and then we
could record our reel on the side or we
can do something else with our work.
This is of course just running in the
background. The way this skill works is
that it first takes the transcript of
the video. So it finds out okay what is
the video about. So that's the first
step. It figures out okay this is what
the carousel should be about. The second
step is that it then plans out, okay,
what should each slide be? And then the
third step is that it actually creates
the slide. What you can see right here
though, it says before generating the
hickfield MCP is not connected. And the
way the skill works is that it uses
hickfield for the image generation. So
I'll go inside of settings and then I'll
go inside of connectors because here we
can connect the MCP that allows claw to
create all of these images and videos
and everything. So I will search for
pixel.ai
and hit enter. And then you just go to
MCP and CLI. I'm also going to leave a
link in the description so you can find
it easily. And that gives you this link
right here. And it's important that you
copy this. Go back into connectors.
Click add. Click add. And then click add
custom connector. Paste. We're going to
call this Hickfield. And then in the
remote MCP server URL right here, that's
where we paste in this URL. And then we
click add. And there we go. Now we've
connected Higfield with our clot
account. The next thing we want to do is
that instead of custom right here, I'm
just going to click always allow. And
what this does is that this basically
allows claw to do absolutely everything
inside of the Hixville connector. So it
doesn't have to ask us for permissions
all the time. We can close this down.
And you can see it has the slide plan
thought out now blocked by one thing,
the Hixville MCP. We just fixed that. So
now I can say I just added the Hixfield
MCP. Please create the carousel. And
there we go. Claw is now going to build
this out. And of course, you only need
to connect Hfield once and it's going to
remember the connection. So next time we
create a carousel, it's going to be a
little faster. And you can see it
already created the cover. Now I spend
a,000 hours vibe coding, so you can skip
my 10k mistakes. I might want to change
this. I'm going to tune it a little bit
just so it sounds exactly like me, but
kind of crazy that we could create this
in literally like 2 minutes. And it's
using Nano Banana 2 for the image
generation. You can even see on the
carousel that we have our Instagram
handle down here in the bottom left
corner. So you of course need to change
that with your own Instagram handle. And
then it has this bookmark right here for
saving for later. And now it's going to
create all of the other carousel slides.
And there's 15 in total. But the way
this skill works is that it starts all
of them at the same time. So it only
takes around 10 minutes to generate all
of them. There we have it. All slides
are connected. That took around like 3
minutes or something. Didn't take too
long. And I'm just going to go through
them. Just going to click in on this
first one. And then we can use our arrow
keys to go through them. I spent a thous
coding the number one mistakes everyone
makes. Like this looks so cool. Holy.
Build the foundation first. By now,
price this later. Pick the text for your
build. Map the file structure and paper
first. This stage takes hours not
minutes. I think I want to change this
on each of these like they kind of read
out at one. I want to add on every like
subsection I want to add a dash so it
becomes easier to read. On every
subsection text like the three points on
each slide, please add a dash before
them to make it easier to read. One
thing that is true, no matter what
content that you make is that you always
want to put a bigger proportion of your
time to the start of a video or to a
carousel or to a YouTube video or short.
It doesn't matter. No matter what
content you make, it's about hooking the
reader, the audience right in the start
of the video. So, you want to spend more
time on that. That's a lesson for you
right there. But that's why I want to
give this a bit more love. I spent
$1,000 coding. I like that header. This
one behind here. So, you can skip my 10k
mistakes. I want to change. So, I'm
going to say on the first slide instead
of skip my 10k mistakes, change that to
kiss everything I learned, just put that
in dashes. Cool. And let's see if
there's anything else I want to change.
I like to like put all of the things I
want to change in one prompt because AI
is smart enough for that. Build the
foundation first. Buy pick the text
before build the file structure on paper
first. This day takes hours, not
minutes. Turn off. Yes, sir. The only
workflow you need. I really like how
this entire carousel is built. This is
so cool. Use this for even tiny changes.
Just hit shift tab to reach plan mode.
Rise the plan before it builds level two
in D plan. One step of beats. Cool. So
that was the first eight slides and then
it created the other one right here. Run
a security review. Do this before it
launch, not after. Name the holes
yourself. No rate limit on this one
right here. Name the holes yourself. Uh
this is set twice so we should probably
fix that on slide number nine. Name the
holes yourself. Like you repeated
something. Please have two different
things pointing to the two valves. Get a
second opinion. Two models catch what
one misses. That's really cool. Bag it
up before you break it. Set it to
private always. Make a private rebound
to make your code AI readable. This
saves you millions of tokens. Both
niche, not general. Your experiences
mode. Come on YouTube and I'll send you
the full guide. That is sick. So yeah,
please fix these mistakes for me. Thank
you. Cool. And now it's going to
regenerate the slides that I wanted some
changes on. That's usually takes 2
minutes or something. And now it is
done. So we can say please open it in
Finder or File Explorer depending if you
use Mac or Windows. because now Claude
is going to open up in your finder. So
you can easily take those files and post
them. I am really happy with how this
turned out. So we can take all of this.
You can see here we have all the files
and I've actually already uploaded the
carousel because I needed a carousel to
upload. So we posted this one right here
like 16 minutes ago. You can see already
one commented YouTube so I can like this
repost it from my second profile just so
everyone sees it. And this is the full
result. What I always do is that in the
caption I always write comment YouTube
for the link. You can actually also get
a caption with hashtags and stuff. I
don't use that as much. There we have
it. A full carousel that is extremely
professional. That would have taken you
a while to do if it was just like a year
ago. What I recommend that you do is
that you build out your own kind of
theme. So something a brand that people
come back to and they know instantly
when they see a carousel that you made
it and that it's valuable because you
made it. So what what I recommend that
you do is that for example, I took this
image right here of a random Instagram
re. If I want to say, okay, now I want
to save this. I can just say, can you
please create this as a skill and call
it elbotig carousel play? So I can use
all of the things we have done here in
this session. By doing this, you
basically save all of the things that
plaud has learned in this session. So
you can use it at any time. Again, plot
is going to do that. And then next time
we can just run the elig carousel play.
What I'll also do is that like this
skill I'm creating now, I'm also going
to drop that in the folder just so you
have it if you want to create this exact
carousel. But again, I recommend that
you build out your own style, find some
theme, find something that you like, and
then create a carousel skill around
that. And throughout this entire course,
when I show you a skill, take it, but
make it your own. Add effects. You can
basically tell Claw to add anything now.
So, you need to make it your own because
you need to stand out. I have way more
skills to show you in this course that
completely automates the entire content
creation process. So, I'll see you in
the next module. This next skill that
I'm about to show you will literally
save you $2,000 a month because with it,
you don't really need an editor and I
use it regularly. For example, this
video right here is completely edited by
AI and I'm giving you the skill. So,
what we're going to do is that inside of
our console machine, I'll rename this
and I'm going to call this the carousel
skill because then always I can just
come back to this session if I want to
and that sometimes speeds up the
process. Now, I'm going to create a new
session and I'm going to use the skill
that's called Albert real wide screen.
This one right here. And now we need to
drag in some footage. So what I can do
is that I can take a completely raw
video like this one. You can see it
needs a bunch of cuts cuz I'm not
speaking right now and I'm ping and I'm
reading off a script. So what I'll do is
that I'm going to drag that in. This one
right here. This is like the my base
right of the video. And then we're also
going to insert the screen recording
which is this one right here. So now we
have the two MP4 files. And I'll say I
want you to edit this video and make it
look extremely clean and extremely nice.
For the animations, I want you to use
this theme right here. And then I like
to give it a specific theme. So, just
like we did before with the carousels,
we can go to the search and we can find
something that we think, okay, that's
interesting. That's a good theme. For
example, this video right here could be
interesting. It has 3,000 likes and it
looks like this. Let's see if there's
anything else. This could be interesting
as well. This theme is pretty cool, too.
This one is also all right. This one is
actually really cool. So, what I can do
is that I can just take some screenshots
from this video. So, I'll take this
right here. Paste that in. And then we
can let it run a little more. This right
here. Paste that in like this. For
example, include clean animations that
come in from the bottom. Be creative.
And now this is also extremely cool.
Please also include two B-roll videos
that you create via the Hixfield MCP
where it matches. Well, and that is all
we need to do. I can hit enter now. And
Claude is going to edit this reel. The
way this skill works is that the first
thing Claude does is that it transcribes
the entire video. So, it transcribes
your face and it transcribes your screen
share. Then, it aligns the two clips
with each other. So, the screen and the
face, they match. It then takes it frame
by frame in the video and zooms in on
things when you're talking about them.
This is specifically good when you're
showing a tutorial of something on a
computer. However, later in this course,
I'll also show you if you're only doing
talking head, so only your face, how you
can edit those videos as well and make
them really, really cool. After it's
done that, it basically plans out, okay,
this is the storyboard of the video.
this is what we should show here. This
is what we should show here. And it
basically makes all the decisions for
us. It then creates animations using
something called remotion that allows cl
to create videos. Again, you don't need
to understand all of this exactly how it
works. But it's good to know what tools
it uses so you can tell it if you're
creating your own seal in the future how
to do it. It then also creates B-roll
using the Hixfield MCP and inserts that
in the video as well to make it even
more engaging. And at the end, it
stitches everything together. It renders
the video and gives us a finished edited
video. However, usually we want to give
it some kind of feedback, something that
we should improve. You always should
expect a bit of back and forth exactly
like you would usually have with your
editor. Because it's doing all of these
steps, it takes a little longer than the
carousel. This can sometimes take like
15 to 20 to even maybe 25, 30 minutes.
So, what I recommend that you do is that
you start this skill, you do something
else, you do some work while it's just
running on the second monitor, running
in the background of your computer. It's
very important specifically for this
skill that it's running locally inside
of Cloud Code. Cool. Let's see the
result that it creates. I think you'll
be surprised for how good it is. While
that is running, the great thing about
this is that you can run as many video
sessions as you want at the same time.
So, let me show you something absolutely
insane that we can also do with these
skills. Right here, I have a video with
no screen share. So, there's nothing in
the video where I'm actually showing
something on a screen. I'm explaining
something about how to write down a
list. So, what I'll do is that I'll drag
this video in. I still have my audio on
the screen share. So, I'll just drag
that in there, the audio only. but it
should not show this screen share. Now
we can use the one that's called Albert
real Y like this one and we can say I
want you to edit this reel where you
take the video from my face from one of
the files and then you take the audio
from the other file and you align them.
And now again I can go in and I can take
any theme or anything that I see inside
of Instagram. Another good place that
you can do this is things like Pinterest
or anywhere really. But for example,
this editor here right here looks pretty
good. So I can take a couple of images
like this theme. Paste that in. So I can
say I want you to do it in the theme of
the pictures that I'm showing you. Paste
that in. And then let me restart this
video so we can get the start as well.
Cuz this is pretty cool. This one I
think we already inserted, right? Yeah.
Like this. And then I'm going to say the
theme that I give you in the pictures,
the animations that you do, please make
them in that theme. That font, that
color scheme, etc. And the animation
shouldn't look like slop. And now we can
start that with a new clip. So another
video. They're working on two separate
videos and they can run at the same
time. So now you can see if we look
right here, we have these two reels
running at the same time. Real one and
reel two. And again, you can do whatever
you want in the meantime. Just have this
running on the side. I hope you start to
see the power of having these clawed
content creation skill. And if you don't
so far, just wait till you see the
result of these reels and you will be
mind blown because content used to be a
thing where you have to spend hours and
hours and hours every single day on
recording and in editing or you would
need to hire like a $2,000 editor. Now
all you do is that you just record a
video that takes you 20 minutes max.
Give it to Claude Skills and you have a
carousel and a video ready every single
day. So it really isn't hard anymore to
post every single day. And if you don't
believe me now, then wait until you see
the result of these skills. That took a
little bit of time around like 45
minutes to an hour. So again, start this
and then do work while you wait. But
then we end up with this. I hate to say
it, but AI is making you dump, broke,
and unproductive. That is at least how
most people are using it. Instead, take
a piece of paper and write down all of
the things that you do on a day-to-day
all the way down to the five minutes
that you spend checking email. Now,
create one ranking for how much time you
spend on it every week and run and one
ranking for how much money that actually
makes you. Now, give this list to Claw
together with this exact prompt and it
will give you your hourly rate for each
task and based on that plot will tell
you exactly what you need to automate
first. And what are you going to see?
Building a new AI slop website will not
be on that list. And just because you
see and just because you see in some
Instagram re that AI can do something
doesn't mean that you should do it. If
you want the prompt, come and slob and
I'll send it to you. That is pretty
good. I really like the animations.
There are some things that we need to
tune, however. For example, the captions
are all the way down here and won't be
visible in the real. So, I'll go back
and I'm going to say, well done. We need
to move the captions up. Ideally, maybe
we can move them up to the Yaxis of
where my mouth is and then to the left.
There's some empty empty space right
there. Can you please uh move the
captions up there? And again, we can
give it a lot of instructions in one
prompt. So, for example, what I'm saying
is that we move the captions up here
next to my mouth. Maybe I think that can
look pretty cool. This is nice. Write
down all of the things that you do on a
dayto-day all the way down to the 5
minutes that you spend checking emails.
And then when I say all the way down to
the five minutes I spend checking
emails, I think we should have some
B-roll there to make it even more
engaging. So I'm going to say when I say
all the way down to the five minutes
that I check spending emails, add some
B-roll using the Hicksfield MCP, that
basically makes me look stressed
checking emails. Can you do that, Van
Go? And what else do we want to fix? Now
create one ranking for how much time you
spend on it every week and one and one
ranking for how much money that actually
makes you. Now give this actually makes
you. Now give how much money that
actually makes you. Now money that
actually makes you now give this list of
claws every week and run and one ranking
for and then when I say in one rank and
one ranking I'm going to say also around
21 seconds into the video I say and one
rank and then one ranking. So I like
kind of like say it twice. These uh
remove the first one so it's more clear.
One rank and then one ranking. The
dictation got that. That's nice. How
much money that actually makes you. Now
give this list to claw together with
this exact prompt and it will give you
your hourly rate for each task and based
on that clause will tell you exactly
what you need to automate first and what
are your cool and this automate first I
don't like either. So I'm going to say
and when you write automate first
instead of that big label that you put
on do a line through emails and then the
$12 like a green line like checking off
the item do that instead. And what are
you going to see? Building a new AI slop
website. AI slop website will not be
we're going to add more B-roll. When I
say what are you going to see when I say
what are you going to see? Then add
B-roll there as well of some of me being
surprised. You can see we can give it
feedback. We can go back and forth with
Claude and Claude can actually make
quite good edits in our videos. Building
a new AI slop website will not be on
that list. And just because you see not
be on that list. I think also we want to
remove this list. There is also some
spacing after when I say not on the
list. Remove that silence and let's see.
And just because you see just because
you see in some Instagram re that AI can
do something doesn't mean that you
should do it. If you want the prompt
come in slop and I'll send it to you. I
think that was all. So let's try and run
this right now and hit enter. And that's
basically going to edit this video. It's
going to make cuts for us. So, it's very
similar to having an actual editor where
you give it feedback and go back and
forth. It's the exact same just with
claw. And again, what I would recommend
that you do is that throughout your day,
you just have this running on the side.
So, now I do something else because this
can also take maybe like 10 15 minutes
to do, which for an AI is pretty bad.
But for compared to having a human
actually editing, then this will take
like multiple hours probably if they're
doing something else. But do something
in the meantime. We also had the other
video. Let's take a look at that too.
Here the captions are in a bit better
spot. If you hate saving money, don't
watch this because this one GitHub repo
cut your cost with 95%. It's called Omni
Rob and it has 45,000 stars on GitHub.
When you use tools like Claw Code or
Cursor, every request goes directly to
the company and you're paying full price
for every single token. Omni Route fixes
that. Instead of paying full price, it
checks 290 AI providers every single
time. And it's it's completely free to
use, open source, and it runs on your
computer. It even takes your prom,
compresses them, so they use less
tokens. And then the setup takes like 2
minutes. So unless you hate money, you
need to set this up. If you want the
link, just comment Ralph and I'll send
it to you completely for Okay, so
there's a bit more things that I want to
fix that like the other video way
better. So what we're going to do is
that we're going to do the exact same
thing. I'm going to go through and I'm
going to give it feedback. If you hate
saving money, for example, in the first
one, if you hate saving money, I want a
Hickfield B-roll clip. When I say you
hate saving money in the hook, please
insert a funny Hickfield B-roll clip of
me burning money or something. Maybe not
burning money, but throwing money off of
a skyscraper. What you'll be able to see
is that AI can edit pretty well, but
when it comes to taste, that's where you
as a human still needs to be involved.
One Git, Watch this, because this one
GitHub repo cut your cost with 95%. It's
called Omni Ralph and it has 40. It's
called Omni Ralph and it has 45,000
stars on GitHub. When you use tools like
and then this cursor icon right here, we
need to fix it. The cursor icon that you
have shown is like an actual cursor. You
should find the actual cursor logo
online. Please find that code or cursor.
Every request goes directly to the
company and you're paying full price for
every single token. Omni Route fixes
that. Instead of paying full price, it
checks 200 every single token. Omni
route fixes that. Instead of paying full
price, it checks 290. This 290 is a bit
delayed. The 290 screen is a bit
delayed. So, please fix that. I provide
us every single time. And it's it's
completely and then I say I repeat
myself. When I say it's completely free,
I actually repeat myself. So, please fix
that. If you want the We're going to
remove that. Cut out the part where I
say so unless you hate money, you need
to set this up. Just cut that part up.
And at the end with the CCA they need to
comment route not comment omni route. So
please fix that too. Link just comment
route and I'll send it to you completely
for and then all the way at the end you
cut off me saying and I'll send it for
free. So just like yeah extend that a
tiny bit. Hit enter on that as well and
that will be a good video too. But we
had to give a bit more feedback here in
order to get it real nice and smooth.
But how insane is it that Claude can
edit videos like this? I'm not even
sitting inside of a Capcot or a video
editor right now. Claude is doing
absolutely everything. This is
absolutely nuts. So now both skills are
running. They're probably going to be
running for like 10 to 15 minutes. It
takes some time because it needs to
rerender the entire video again before
it can show it to us. But in the
meantime, we can just do something else,
which is what I'll do as well. I think
that took around 10 minutes. Let's take
a look again. I hate to say it, but AI
is making you dump broke and
unproductive. That is I think we still
need like a more engaging hook. So I'm
going to say that again. You want to
think about when you make videos like
this that all the engagement needs to be
right in the start. So potentially
adding some B-roll in the start as well
could be really good. So I'm going to
say I want to make the hook even more
engaging. So please right at the start
when I say that it's dumb, broke, and
unproductive. Show B-roll of me that
fits that. And the Hixville MCP is so
good that it can just like just from
that instruction it will fix it. Okay,
so we fixed that. Let's see the
captions. Hate to say it, but AI is
making you dump, broke, and
unproductive. I don't think the captions
are that good here either. Id rather
have them maybe like right here over my
head. So I'm going to say also I want
you to add the captions right over my
head instead. It's okay that it overlaps
a bit with the animation. I think it's
going to look good in either way. So we
give it that instruction as well. I
think I say one right there as well. I
also say and one and one twice. So
please fix that. So it like really
nicely cut up that actually makes you
now give this list to claw together with
this. I think when I say claude, it's
very important to insert the icon as
well to make it even more engaging. When
I say claude, please add the icon to
instead of the text. This might be a
little too crazy. I think will tell you
exactly what you need to automate first.
And what are you going to see? Building
a new AI slot website will not be on
that list. And just because you see and
just building a new AI, maybe we just
cut that out. So I say and when I say
and what you'll see that part of it,
please just cut that out of the video. I
don't like it. So it just skips. So next
part Icelo website will not be on that
list and just because you see and just
because you see and we also have just
because you see here twice and just
because I see by the Instagram one it
also being said twice. What is very
important is that when you think about
creating short form there should be
nothing in that video that's not
engaging or valuable. That's why people
drop off. If you have like 10 seconds of
something that's not interesting,
something that's not engaging, then
people drop. So as you do more and more
short form, you kind of get that short
form sense that things need to grow fast
and things needs to be engaging. In some
Instagram re that AI can do something
doesn't mean that you should do it. If
you want the prompt comment slop and
I'll send it to you. What are you going
to see building a new AI slop website
makes you? Now get all the way down to
the five minutes that you spend checking
email. Now I hate to say it, but AI is
making you dumb, broke, and
unproductive. That is at least how most
people are using it. Instead, take a
piece of tape. I hate to say it, but AI
is making you dump, broke, and
unproductive. Cool. Let's see how that
goes. And I think the other one is still
editing. Okay, now we have the other one
as well. Let's see how that performed.
If you hate saving money, don't watch
this because this one GitHub repo caught
your cost with 95%. It's called Omni
Ralph and it I think the 95% should show
for a little longer. The 95% should show
for just a tiny bit longer so it fits
better with timing. When I then say
mention the GitHub repo, it should then
cut. So make that transition a little
more spiffy. I don't know if Cord knows
the name spiffy, but but let's see. Oh,
actually before I run that, I want to
run it all in one prompt. So I'm going
to stop it and then we can check the
rest of the video. Has 45,000 stars on
GitHub. When you use tools like Claude
Code or Cursor, every request goes
directly to the company and you're
paying full price for every single
token. Omni Route fixes that. Instead of
paying full price, it checks 290 AI
providers every single time. It's
completely free to use, open source, and
it runs on your computer. It even takes
your prompt, compresses them, so they
use less tokens. And then the setup
takes like 2 minutes. If you want the
link, just comment brow, and I'll send
it to you completely for free. And then
we have two reels that are ready to post
where I didn't touch any editing at all.
How insane is that? So, let's let these
run and then I think the third time is
the charm for all videos. There was two
back and forths until we have something
that I really like. I think we should
maybe change the audio as well, like the
song. But let's see. And there we have
it. Both are now done. Let's see what
the result is. I hate to say it, but AI
is making you dump, broke, and
unproductive. That is at least how most
people are using it. Instead, take a
piece of paper and write down all of the
things that you do on a day-to-day all
the way down to the 5 minutes that you
spend checking email. Now, create one
ranking for how much time you spend on
it every week and one ranking for how
much money that actually makes you. Now,
give this list to Claude together with
this exact prompt and it will give you
your hourly rate for each task and based
on that plot will tell you exactly what
you need to automate first. Building a
new AI slop website will not be on that
list. If you want the prompt, comment
slob and I'll send it to you. I think
that's pretty perfect, engaging, and I
changed the hook so it shows like this
lazy version of me first. Let's see the
other one. If you hate saving money,
don't watch this because this one GitHub
repo cop your cost with 95%. It's called
Omni Rob and it has 45,000 stars on
GitHub. When you use tools like Claw
Code or Cursor, every request goes
directly to the company and you're
paying full price for every single
token. Omni Route fixes that. Instead of
paying full price, it checks 290 AI
providers every single time. It's
completely free to use, open source, and
it runs on your computer. It even takes
a prompt, compresses them, so they use
less tokens, and then the setup takes
like 2 minutes. If you want the link,
just come and route, and I'll send it to
you completely for free. I think that's
pretty good as well. It took a decent
amount of back and forth, but the way
again I work, I just watch it, fix
something, work on something else in the
meantime, and then just go back and
forth. And maybe in total every day, it
takes me like 30 minutes. But these are
ready to post. So I can just download
this one now, and I can download the
other one as well now. Done this. Let's
download this one, too. I just need to
air drop them to my phone, and then we
can post them. I hope you see the power
of this that you don't need to learn
editing yourself anymore. And two, you
don't need to hire a $2,000 a month
editor when you're just starting out and
you have 100 followers. This makes it
extremely doable to get all of your
content done in literally just like an
hour a day. One of the biggest reasons
that people don't start or stay
consistent with posting on social media
is that they simply just can't find the
time. Either they have a full-time job
and that's taking all their time or
they're running their business and
they're focusing on working in their
business. So, they say, "Well, I don't
have time to post content anyways." But
I guarantee you that if you scroll a
little less on social media and instead
you spend one hour a day using these
skills, then you'll be able to create on
the platform instead of consume on the
platform. And that difference is
enormous. So what I'll do now is that
I'll post one of these videos on my
Instagram. I'll take one I like the most
and post that first and then I'm going
to post one later in the evening as
well. Let me explain to you a bit about
when you should post. This only works
when you have a bit of followers. So in
the start, you're just posting out and
you're getting data. When you have a bit
of data, you can go inside of your
professional dashboard and you can go
inside of views and then go inside of
audience. And what you'll be able to see
right here is the follower active time.
And what you can see is that my
followers are active at around 6:00 p.m.
And usually you should post around 1
hour before that 6 p.m. window in order
to get the video pushed as much as
possible in the start. So, I'm actually
a little bit late already. I should have
been posting like an hour ago, but I
think it's going to be all right if we
post them. You can post through APIs.
However, I would usually recommend to
build trust with Instagram. And the way
you do that is that you upload reels
through your phone. People say that it
doesn't matter because it's official
APIs, but I swear I've seen a massive
difference in views when I've posted it
through an API or when I post it
manually. Let me see which one I like
the most. Is it this one?
>> I hate to say it, but AI is making me
dumb, bro, and unproductive. That is
>> I think I like the other one better. So,
we're going to choose that one posted.
If you hate saving money, don't watch
this because this one GitHub repo cut
your cost with 95%. It's called only
routed and let's take it right here. Say
the CTA at the end is router if I
remember correctly. But let's see. Yeah,
route is what I tell people to comment.
So set like this and then I say in the
caption I say comment route for the link
like this. And later in this video, I'll
show you how you can set up automations
as well in the best way possible and the
cheapest way possible where you're not
paying $500 a month for Mini Chat. I
have a trick there. There we have it.
Now we have to post. So now I can click
share. Watch
>> this. I'm an 18year-old.
>> This is a pretty good video. So we'll
save this for later. Might be
inspiration. And you can see the
carousel that we created earlier has 20K
views now. And it seems like it's
growing. It's a bit under baseline, but
it looks like it's going to take over.
There we go. Now you have seen the
process for how you can edit reels just
by using a claw skill. Don't worry, it's
going to get even more insane. I have
even more cool skills to show you. But I
hope you see the power of this that you
don't have to spend 4 hours every single
day creating content anymore. If you
know the right claw skills, which you
will after watching this course, then
you can literally spend not even an hour
a day, maybe 45 minutes a day and get
out two reels and two post every single
day. What a time to be alive. Now, we've
given Claude a bunch of instructions. We
have this reel right here, which is kind
of like a green theme that we created
based on another theme. And we also have
this one that's kind of like a dark
green theme. So what I'm going to do is
that I'm going to say I really like how
this video turned out. Please turn it
into a skill that you call Albert real
screen green. Something like along those
lines and then uh create everything that
you've learned inside of this
conversation. Read it over again. Put
that inside of the skills so we can
create videos exactly like this very
easily. Mess that up a bit. So I'll let
code type write it out better. There we
go. And then we hit enter. And same in
this. I'm going to say I really like how
this reel turned out. I want you to
create a skill that you call Albert real
no screen bright green. Something along
those lines. Again, we're going to let
code type fix it up so it's a little
better. See, messed that up. No screen
bright green. Hit enter. And now,
basically what plot is going to do is
that it's going to take all of the
learnings that we have given it, all of
the feedback back and forth about how to
do this. It's going to take that and
it's going to create a new skill. In the
next video, I'm going to show you how
you can take a random format. And this
is super crucial to learn how to
actually create skills. So when you have
spent a lot of time doing something, you
create a skill and then it becomes much
much faster when you do it the next
time. Now it's asking us what it should
call it. It should call it Elbert real
green. So let's submit that. And the
same one maybe here. Maybe it doesn't
want to ask us that. That's fine. But
this is just the basics. In the next
part of the course, I'm going to show
you how you can create some insane
formats also with claw editing. I'll
basically show you how you can recreate
some of the viral formats that you see
online that would usually cost you an
editor. It's going to be dope. Let's get
into it. I'm about to show you something
absolutely insane. We just went over how
you can build some already pre-existing
skills, how you can take those and turn
them into videos. However, let me show
you how you can create your own skills
based on viral videos as well. For
example, I can go to my page and I can
take a video format that I think works
really well. Like this one right here,
the worst and best niches to sell AI to.
It's this tier list format right here.
We can recreate that with AI as well.
All we need to do is just copy this URL
right here and paste it in and say, "I
want you to recreate this tier list
video. I want you to take one of my
Instagram real skills. Look at how we
cut it up. And then I want you to take
all of that information and build a new
skill for this tier list type of video."
I can even take like a screenshot of it
as well so you can see what I mean and
paste that in too. And then you want to
say, "When you're done with this, then I
want you to create a new skill for this
tier list kind of video." And then we
can just paste that in and hit enter.
Because what's going to happen now is
that Claude is going to take one of our
previous videos. It's going to take the
knowledge it already has, how to create
B-roll and how to cut things up, and
it's going to create a new skill in this
format. And then, just like before, you
go a bit back and forth about what needs
to be better, what needs to be changed.
You can literally just tell it anything
and it's going to change it. It can
change anything in the video. Basically,
what I did is that I gave it two raw
videos of me doing a tier list type of
video for the best AIS for research.
Again, a raw video of me just talking,
no cuts in it at all. It's 2 minutes and
55 seconds long. And I just took those
clips, gave it to Claw, and told it to
recreate this viral editing of like this
tier list. And this is what we end up
with. Chat GPT is absolutely terrible
for research in 2026. And anyone that
says otherwise are stuck in 2023.
Copilot is even worse. I'm convinced
anyone using C-Pilot for anything is
forced by their boss because it's made
by Microsoft. Perplexity is really good.
I really like the Plexity search API.
Grog is also really good specifically
for news related things because it has
access to all of X. I'm putting it in A
tier. Menace is all right. I wouldn't
really recommend it for research. So,
I'm going to put it in B tier. Claude
isn't really that good. Isn't really
that bad either. I'm going to put it in
here because Gemini is the absolute goat
of research because it's based on all
the data from Google and because
Notebook LLM is also based on Gemini.
It's also goed for research. If you want
a fully free guide for what AIS to use
and when, just come in free and I'll
send it to you completely for free.
That's pretty cool, huh? A fully edited
reel. This one is arguably even better
than the other ones that we created.
Looks extremely professional. If an
editor sent me this, I would have
thought that they would edit it
themselves. This skill is so cool and it
even has B-roll that it has done with
Hicksfield to make it even more
engaging. It's almost scary for how
realistic this looks. Basically, what
we're going to do now, if it didn't do
it already, is that all of the things
that you have learned in this session,
recreate a new skill that you call
Albert real tier list with all of these
learnings so we can recreate videos like
this in literally one. I'm not sure if
it already created a skill, but I'm just
going to ask it because now we literally
have this skill which is one format,
right? So what you want to build up is
that you want to go on Instagram, you
want to click search, and you want to
find a bunch of formats that you can
just recreate over and over again. For
example, this with like different icons
is also going viral right now. So that
could be a format that we could use.
There are a bunch of different formats
that we can just take, recreate with
another subject and then make that into
a claw skill for every single one. Cuz
what will then happen is that you're
going to have like 20 or 30 or 50
different formats and claw skills. You
just record it. It takes 10 minutes. You
give it to Claude and it's going to
recreate that format perfectly every
single time. If you build up that pack
of skills that is your unique format
because you can make it your own as
well. You can tell Claude to add
different things or remove different
things or add sounds or whatever. You
can make it your own. And then you
basically have unlimited edits just by
giving them to Claw. So I'm going to let
it create this skill. I'm of course also
going to give you this skill right here.
So you have it as well if you want to
steal this tier list format because you
can basically do this in any industry.
In the next module, I'm going to show
you how you create some insane Instagram
stories. Yeah, we can also do that with
AI. Let's get into it. The next skill
I'm about to show you goes so dummy as
well because that's one of the skills
that actually directly makes you money.
One of the best ways to monetize on
Instagram is through Instagram stories.
This is one of the benefits from
Instagram that Tik Tok and YouTube
doesn't really have in the same way. You
can either run traffic directly to a
link or the best way is to run traffic
directly to DMs. And we of course have a
skill for that as well. If you write
Elbert story and I'm of course going to
give you all of these skills in the
folder as well and you then insert this
is basically just a folder with a bunch
of kind of like aesthetic pictures that
I have of the boys and of me of me
different places. This is me on a
safari. This is just a picture of me
working. This is me a picture of me
speaking at an event. What I'm basically
going to do is that I'm going to drag in
this folder right here so it has the
context. And then I'm going to say
create a high converting IG story for my
software product build myagent.io where
anyone can build an AI agent in
literally like 10 minutes. Something
that usually would take multiple days
and then hit enter. What I'm talking
about is this software product that I
have right here. It's called Build My
Agent.io. You can build AI agents with
it. And I'm basically just going to get
it to create a high converting IG story
that's going to use the images that I
just showed you. and it's going to base
it on this product. And you can of
course do that with any product,
whatever your product is. What it's
going to do now is that it's going to
write out the script for what should be
on each slide. You can see that now what
is the story aimed at? Let's do agency
owners, freelancers. What should the DM
turn into? Book a call. Reinforce proof.
What real numbers can I use? Agents go
for anywhere 200 to 500 bucks a month.
It's not going to take this information
and create that high converting IG story
all without us having to do anything.
Usually, you would have to sit there on
IG and you have to like create these
Instagram stories and it would take like
half an hour to create a good story. But
look at how fast we can do this. And
again, while we're doing something else,
that's the beauty of this. It is that
you can create content and you can do
everything you would do in social media
on the side while you're doing something
else because talk can just run in the
background. This usually takes not as
long as the video. This usually takes
like 5 minutes for it to do. And there
we have it. That took actually only
about like 2 minutes and it gives us a
fully finished Instagram story. Look at
this. This looks like the high
converting Instagram stories that you
see like coaches and consultants and
people do on Instagram. I don't really
use them that much, but this skill
literally creates them in like two
minutes. 10 minutes, not 10 days. That's
how long an AI agent takes. Now, the
same build used to eat your whole week.
Nobody told the people still charging by
the day. Stuck in the build. LA see it
takes these images that I have in my
camera roll of myself and places I've
been. And it creates this full IG story.
It is three steps. Now, describe what
the agent should do. Connect the air
tools. Hit deploy and hand it to the
client. Agent self or la. Who's this
for? DM me agent. I will show you the
first agent live. 15 minutes. No pitch,
no slides. Only if you already sold to
clients. You see, this might not be the
best product to create an Instagram
story for, but you can literally do this
with any product that you have. You can
also optimize this. You can tell it to
add logos. You can tell it to remove
things. It's fully customizable with
Claude. One skill creates IG stories
like this. Pretty cool. But we are not
even halfway through this video. But
what do you actually do when someone DMs
you? Because we've used this call to
action of getting a DM in our carousels
and our reels and in our IG stories. How
do you actually set that up? So when
someone DMs your agent that you then
send them something and how do you do it
without having to pay an insane amount
for the software? Well, let me show you.
Let's talk about something very, very
important, which is that most creators
actually suck at monetizing. They might
know how to get views. They might know
how to get followers. But when it comes
to actually monetizing their audience,
they absolutely suck at it. Here's how
you fix it. You need to think about
content like a funnel. And it doesn't
matter what kind of content you're
doing. If the goal is to monetize, then
you need to think about your content as
the top of funnel. So content is what is
letting people know about your stuff,
things that you're offering the world.
Let me show you an example of what not
to do. This video right here is my most
liked video ever. It has 115,000
likes and an insane amount of comments
as well. Guess how many followers this
reel got me. It got me 2,000 followers,
which yeah, it's really good for one
reel, but I think this video has like 3
million views. And 3 million views into
2,000 followers. That is not good
numbers. Then we have this one right
here that has half the amount of likes
and also around half the amount of
views. But can you guess how many
followers this reel got me of me just
showing how to build an agent? It got me
25,000 followers, which is over 10 times
the amount of followers. And something
that's even worse is that the followers
that followed me from this page right
here are non-engaged followers that
don't even know what my face looks like.
So step one of a funnel is to find out,
okay, what kind of audience do I
actually want to attract? And this, if
you mess this up, then nothing else that
you do in this entire course will
matter. If you don't attract the right
audience, then there's no point. and
you're going to get people that are not
qualified to buy at the end of the day
anyways. Then we have step two, which is
that you want to nurture the audience.
Usually, people watch your content over
and over and over again before they say,
"Okay, now I'm ready to think about
buying." So, you need to keep posting.
You need to keep showing up every single
day before people want to buy from you.
And we're going to talk about this later
as well, the difference between short
form and long form, but it takes a lot
of hours before someone is ready to buy
from you, which means that you need to
nurture your audience. For example, if
you're on short form, they need to see a
lot of short form videos before they're
ready to buy from you. Step three is
that you find some way to get leads. And
I'm going to show you later in this
course how you can set up automations.
Think mini channel automations, think
follow automations, all of that. I'm
going to show you the great setup that
you need no matter what kind of brand
and content you're doing. And then step
four, you of course need them to
convert. You need to think about this as
a whole funnel and things that align
with each other. Because if you any
of these stages up, that means that you
create a blocker right here and then you
have absolutely zero leads that actually
ends up converting. And it doesn't
matter where it is in the funnel. If you
don't have the right automations in
place, then this will still block the
funnel. So, you won't have any leads.
And if you plug it down here, this will
still block the funnel. You won't have
any good leads. And if you plug it at
the top, of course, there's nothing that
comes in the funnel. So, we're going to
talk about the exact right setup for
your Instagram, how you figure it out,
and I'm going to show you my exact setup
for creating automations. And if you're
not trying to build your own personal
brand, but you're watching this course
in order to build someone else's
personal brand, then this part right
here with automations is also one of the
parts where you are the most valuable.
When you have this experience and these
skills, you can sell them to other
creators that don't know this. And there
are a lot of people making a lot of
money with that. Let me show you an
example. This right here is Marvin from
our community. We basically have a
school community where we help people a
little more onetoone. And he joined the
1% without knowing anything about AI and
got to $30,000 in a month. And guess how
he did that? He sold to creators with
the exact same systems that I'm about to
show you later in this course as well.
By the way, if you're interested in
knowing more about this community right
here, then I'll leave a link in the
description. So, let's talk about the
full setup for how you either monetize
your own audience when you build it or
how you help someone else monetize their
audience. Let's get into it. Before I
show you my setup, let's talk about the
three ways you can actually monetize an
audience. Method one is brand deals.
Companies will pay influencers and
creators to promote their products. So,
here you're promoting other people's
products. What does this mean? Well,
this means that you get paid x amount of
dollars upfront. Sometimes there's also
like CPM deals, which means that you
basically get paid the amount of views
that you're getting, but usually it's
like x amount of dollars up front or you
on a retainer, but you're basically paid
to post about a specific product. This
also means that you have zero revenue
share and 0% ownership. You don't own
any stake in the company. Then we have
the second way which is that you become
an affiliate for someone. Again, here
you're promoting other people's
products. But here you get usually
nothing upfront. And then you get
usually anywhere between 20 to 40%
revenue share depending on the company.
And then you also usually have 0%
ownership. And now comes the third way.
And this is my favorite, which is that
you can build your own products. Instead
of promoting other people's products,
you're now promoting your own products.
But again, you're paid nothing upfront.
You're posting for free. You're not
being paid anything to post. You're not
getting any revenue share, but you have
ownership. And just maybe like a side
tangent, but every rich person that you
know, Elon Musk, Mark Zuckerberg, every
billionaire has made their money not
from a revenue share, not from a salary,
they've made it from ownership. So if
you want to make a lot of money like you
can live good on these one and two but a
lot of money is always made from having
ownership from having shares from having
equity in a company. However I would say
the sweet spot is to do all three. If
you have a good brand deal on the table
definitely do that. If you have a good
affiliate deal on the table definitely
do that but also build your own
products. That is what we have done when
we are promoting build my agent to our
audience. It's also what we have done
with our school community. You build
your own products where you also retain
100% of the money. Why are we going over
this? Well, this becomes very important
when you think about, okay, the audience
that you're trying to target. If you're
going heavy on brand deals and affiliate
deals, which a lot of people are doing
as well, there's nothing wrong with
that. Then you probably want a wide
audience. You want as many views as
possible and as many eyes on you as
possible. However, if you have a very
niche product, you probably don't want
everyone to watch your content. You only
want people to watch your content that
are actually qualified for your exact
product. So, you need to know before you
start how you're going to monetize your
audience, why you're building a brand in
the first place because for the rest of
the funnel, this becomes crucial. Nice.
Let me show you my entire setup from new
viewer all the way down to the
conversion, the automation setup I've
set up. I'm going to show you absolutely
everything. There's going to be some
crazy source. Let's get into it. In
order to build a funnel that actually
works, you need to do this. And if you
don't do this, you would be losing out
on so much revenue. So, there's two big
opportunities, of course. Either you can
do it for yourself or you can find
creators that don't know how to set this
up and set it up for them. Let me
explain to you the full content setup
checklist that you need to have in place
in order to maximize how good your
funnel actually is. The first one is
obvious. You of course need to link to
your product. The thing that you're
actually selling, you need to link that
in your bio. And I would recommend
having a resource that is free
initially. For example, we have our
school group that has a 7-day free
trial. So basically in my videos I tell
people that you can go in and you can
grab a free resource inside of our
community. Most creators also skip this.
You can see people look at the URL as
well and they think free group. Okay
that's free. I'm going to see what this
says. So if you can if you're using
something like Linkree or if you're
using your own domain it's a really
really good idea to have something with
free if it's a free resource of course
included in the URL. So we need to have
the link set up in our profile. In my
experience, links will drive the
majority of their traffic, around like
70% of it. The rest comes from what I'm
about to show you now, which is that you
can set up automations. However, if you
set up this the wrong way, you would end
up paying $500 to maybe even $1,000 a
month if your page all of a sudden blows
up. So, I'm going to show you the best
setup, and I'm going to show it in two
different softwares. The first one is Go
High Level. You can connect your
Instagram account to a GoHighle account,
and then you can set up automations. I'm
going to show you what automations I'm
talking about in just a second. And the
second one you've probably heard about
before is called Minihat. Inside of
here, you can also set automations. The
problem is that Minihat scales on
contacts. So when you start blowing up,
you're going to be paying a lot for
Minihat. However, Minihat has one
automation that is extremely crucial. So
let's talk about what automations we
actually need. There are three different
automations that you should have. The
first one is the most used and this is
the comment automation. For example, you
can see in one of my post, I say comment
free to stay up to date. And a lot of
people, you can see 65 people on this
post, this is on my second page, has
commented free on this post, right? So
that's interested leads. What you set up
is that when someone comments a word,
you then send them some kind of resource
or some valuable thing that they want.
Let me show you how to set this up in
both minihat and go high level. In go
high level, you do it like this. You do
it via a workflow. So you create a
workflow inside of go highle where the
initial trigger is this action right
here Instagram comments on post and then
you choose what page it is. Right now I
haven't connected my page but you
connect your page. I'll show you how to
do that in just a second. And then you
basically write post type is a publish
post and it contains phrase and for
example the word right here that people
are commenting is 1%. Save that trigger
and when someone comments 1% we have the
Instagram DM action right here that just
says get a completely free guide in our
free community. Check it out here. yada
yada yada. So, this post obviously said,
"If you want a free guide, just comment
1% and I'll send it to you." And you can
see how many people have commented
there. 6,500 and we have a bunch of
other keywords like agent and AI that
has 3,600 and 1,000 people that have
commented. This is an extremely
important automation to set up because
if I didn't set this up, only a fraction
of the people that have commented here
would actually go to the community.
That's how you set it up inside of Go
Highle. Let me show you how to do it
with Manyhat as well. If you're using
that inside of ManyHat, go to the
automation tab, click new automation,
and then this one right here, auto DM
links from comments. It's a standard
template. Now, you can choose what post
you want to do it for. I recommend that
you just do it on any post, a real, and
then you write in the word. So, this
would be 1% for example. And then I
would recommend turning this off. These
reply to that comments under the post.
It adds comments to the the post so it
looks like the post has more comments
than it actually does. But I wouldn't
recommend having it on cuz right now
Meta is doing some weird things with
these automations. Some pages are
getting restricted based on these. So I
would recommend turning that off and
then clicking save. Then you have the
opening DM. I'd recommend writing
something like this. Click below to
receive the resource and then an arrow
like this. And then we have send me the
link. And then this is a key feature
that Minihat has which is extremely
useful is asking in a DM for a follow
before they get the link. And I usually
write something like this resource is
meant for followers only. Follow the
page and then click below like this. And
then instead of following write yes I am
following. Click save. This will now
check if the user is actually following.
And only give them the resource if
they're actually following. And this is
a follower farm. It gets so many
followers where you give a resource in
exchange for a follow. And then when
they then follow and they click yes I'm
following. You can write here is the
resource. this community is free as a
trial etc. And then I will insert my
large school community like this for
example right and then click set live
and now if anyone comments 1% they're
going to receive that follow flow you
want to do this the right way however
cuz there are some restrictions now that
me is doing if you're sending too many
DMs but I'll talk about that later in
the course. So that is how you set up
the comment automation in both Minihat
and in go high level. By the way if you
want to try these softwares usually they
have a 14-day free trial. However, if
you sign up with my affiliate link, then
you get a 30-day free trial. So, I've
left the link right below in the video.
I'm not sponsored by Many Shadow or Go
High Level. I just generally like the
products and I use them every day. And
of course, those affiliate links also
give me a bit of kickback. The second
automation that you need to set up is a
DM automation. Basically, what this does
is that when someone DMs you a word,
it's very similar, then you either start
a conversation or you send them a
resource. And we're going to talk more
about this automation. You need to set
this up because for our stories that
we're going to talk a bit about how you
can monetize through stories. This
automation is absolutely crucial. You
create that inside of go high level. Let
me create a new workflow and click start
from scratch. In go high level, the way
you can set it up is like this.
Basically where the trigger looks like
this. It's customer reply and then the
reply channel is Instagram and the
message body contains and then these
keywords right here. Go high level is a
bit harder to set up than Minihat in my
opinion. But we're going to talk about
the difference between those two
platforms in just a second. So when
someone DMs us the word for example 1%
then we send them the first message
which is yo this is not for everyone
only for small percent of serious people
that actually wants to build and scale
an AI agency is this even for you we get
people to reply basically we wait 10
minutes for them to reply to the message
if they don't reply we send them a
follow-up message like this and if they
reply then we ask them a couple of
questions and then send them the link.
This is a bit of an advanced flow, but
what I would recommend that you do just
in the start is that if someone DMs you
a specific keyword, then you can, for
example, send them a message with the
actual resource, right? So, it's similar
to this one right here with when a word
gives you a resource. This is set up so
it starts conversations as well. We'll
talk a bit about having an appointment
set in just a second, but for now, this
automation you also need. And then we
have the last automation, which is also
crucial to set up, which is send
resource to followers. This is a kind of
new automation that's possible to do now
and it's only some accounts that are
reputable that have this feature. But
basically the way it works is that when
someone follows you then you can also
send them a resource and this feature is
a minihat only feature. So this is not
possible inside of go high level. It's a
feature that only minihat has gotten
access to from meta from Instagram and
from Facebook. The way you turn it on is
that inside of settings you then go to
Instagram and then you can see right
here say hi to new followers still in
beta. a onetime welcome DM sent through
message official API yada yada yada the
moment they follow we can click set up
and here you can see an opening DM
basically the way you can say is like
hey there thanks for the follow we have
a community of 165 AI founders if you
are interested in joining that as well
should I send over the link and then the
response can be yes send it over and
then you can say this is our community
you can test it for free and Then we can
put in the link of our community right
here and paste that in just like this
and then click go live. Basically what's
going to happen now is that anytime
someone follows you, they're going to
get this message. Hey there, thanks for
the follow. And if they are interested,
they're going to click yes, send it
over, and then they get the link to the
community, which again just nurturing
the audience with these automations
driving more traffic into the bucket to
whatever product you have down here.
These are the three type of automations
that you need to set up in order to
maximize the amount of traffic that
you're getting from your content. But in
this guide of setting it up, I've shown
both highle and minihat. So what would I
actually recommend if you're just
starting out? Well, let's first talk
about the pricing. Go high level is by
default $97 a month, which is fairly
expensive. That is for free sub
accounts. So three different Instagram
accounts that you can have. If you want
unlimited sub accounts, then it's $297 a
month. Many chats starts a lot lower.
It's I think it's $20 a month if I
remember correctly. It is $17 a month.
But then where Minihat is bit smart so
to say is that it scales per contact. So
as soon as you get more contacts through
your Instagram profile, basically a
contact is every time you add someone,
every time someone follows, that's a new
contact, right? And they stay inside of
Many Chat forever. So just kind of like
compounds over and over and over again.
Unless you do this trick that I'm about
to show you in a second. So this
basically scales infinitely, right? As
you grow, it gets more and more
expensive. This is an infinite sign, by
the way. So, if you're just starting out
or if you are building this out for
someone else, what would I recommend? If
you're just starting out, I recommend
the mini chat subscription first because
you're starting at a lower price point,
right? But when you start scaling, I
recommend that you have the DM
automation and the comment automation
inside of go high level where you're
paying $97 a month and then you only use
the set resource to followers inside of
Minihat. So, it's actually kind of a
hybrid. You use both. Again, if you're
trying to get started with these tools,
I have affiliate links in the comment
section. Not sponsored to say this. This
is my honest opinion. And in those free
trials, you don't get a 14-day free
trial like it says here on the main mini
chat page. You actually get 30 days
instead. So, make sure to check that
out. Cool. So, these are the kind of
automation that you want to set up in
order to drive as much traffic into your
funnel as humanly possible. Let me
explain a couple of more tips that you
need to know about Instagram that I've
learned over the last 2 years of posting
on the platform. Let's get into it. For
posting on Instagram for over a year now
and growing 300,000 followers, there's a
couple of things that I've learned that
are quite crucial. So, in this section
of the course, I'm literally just
running you through what to do and what
not to do in different scenarios when it
comes to followers, stories, everything.
And these couple of tips will literally
save you so much headache. It's insane.
The first thing you have to understand
is that when it comes to followers, it's
really a quality over quantity gain. Let
me show you an example. This video that
I have right here has 115,000 likes. I
think I showed it earlier in this course
as well. But from that video, I only
gained 2,000 followers. And those 2,000
followers were terrible followers
because they didn't follow me for the
right reason. Let me show you the clip
right quick so you understand what I
mean. It's basically just like a
time-lapse video of saying infinite
money hack. Rend a video with your boys.
Don't leave until you make 100K. And
it's basically just like a time lapse
over the day. And you see a bunch of
comments, a bunch of likes, but did it
actually make me any money? Did it help
me monetize my products? Definitely not.
Then we have this video which has half
the amount of likes, but you can see way
more comments. And this video right here
got me 25,000 followers. And did that
make me a lot of money? Yes. That one
video probably has made me like $50,000
at least in revenue. So when it comes to
the kind of content you're making, make
sure that you think about, okay, you
actually want quality followers for the
goals that you're trying to reach. The
next thing you need to know about is
story reach because Instagram has its
own algorithm for how Instagram stories
work. Basically, in short, the way the
algorithm works is that a a story is not
shown to your entire audience. It's not
like I can post an Instagram story and
it instantly gets 300,000 views, not
even close. Instead, the way that the
story works is that it tests the
audience. It basically shows the story
to a couple of people, says, "Okay." And
then that audience basically determines,
okay, do they like it or do they not?
And these are things like saves, profile
visits, link clicks, etc. And then it
goes to a little larger audience and a
little larger audience. And every single
time it determines if it's a good or a
bad story. And that's how it determines
how big of an audience it's going to
show to you out of your followers. So
what can you do in order to get a better
performing story? Well, the first story
that you post should always be engaging.
You should catch people attentions.
There are also a trick that you can put
a stick of like a survey or something
similar where people actually engage
with the story. That shows Instagram
that it's a good story and it's going to
keep pushing it out. A thing that you
want to watch out for are links.
Instagram doesn't like when you send
people off their platform. So, one thing
that's going to be a big red no in your
stories are when you include links in
that story. So, when you like have a
link right here, right? You've seen them
before in Instagram stories. That hurts
conversion. You're going to get way less
people seeing your story if you do that
a lot. Instead, the better approach and
that's why I showed you earlier how to
create these automations is to tell
people to DM you instead. So you have a
story sequence of let's say three or
four different stories that catches
people attention, nurtures them,
converts them, etc. And then in the last
story you say DM and then a word. I like
to like make an arrow like this. If you
want some resource or if you want to
book an appointment or if you want to
work with me or whatever it is that
you're selling, this is how you do it.
Because what then happens is that you're
not sending people off the platform.
You're sending them to your DMs, which
Instagram likes way more than sending
someone to another platform. It is a
trade-off though because much fewer
people are going to swipe up and DM you
than clicking on a link. So sometimes
you're going to get more traffic to a
website by using the links feature.
However, I'm just telling you now that
if you want your story to perform well,
you don't want to send people off
platform. Usually this is how it's done.
And then another thing that you need to
know about that's going on right now are
DM restrictions. Basically, for some
reason, Instagram sometimes restrict an
account and stops them from being able
to send DMs if they have I think it's
more than 200 DMs an hour. If you reach
this, then they limit your DMs. You can
usually appeal it and it's going to get
removed. And this basically means that
if you have a reel that all of a sudden
goes viral, gets a bunch of likes and a
bunch of comments, then sometimes your
DMs can be restricted from that. And
unfortunately, there's no like easy way
to fix this. The only real way that I
have found is basically just if I see an
Instagram real going viral, I actually
turn off the automation in order to not
reach that restriction. Hopefully
Instagram changes this at one point. But
I've got a DM restriction and I know a
bunch of other people that have gotten
DM restrictions as well because of this.
So if you're building this for yourself
or if you're building this for a client,
just know that if all of a sudden you
get a bunch of traction, even though you
want to send the DMs out to everyone,
sometimes it's a smarter decision to
turn them off. Cool. These were just a
couple of random tips that I figured out
while posting and grown to 300k
followers. These are only things that
you would usually not see on YouTube,
but you would like experience yourself
and figure out. So I thought I would
save you some time by sharing them now.
But now we've talked a bunch about short
form content. It's time to also talk
about long- form content and what you
should prioritize first. Let's get into
that part of the course. Let's talk
about what it's smartest to start with.
If you should start with short form
content or long- form content and again
I've built both. I've started on
Instagram, grew that to 300k followers
and then I also later did YouTube. But
what do I actually recommend that you
start with? This is a crucial question
to ask because there's one of these that
are much easier than the other. There's
also one that makes a lot more money
where it's easier to monetize. And then
there's one that's long-term, in my
opinion, the best platform that you can
be on out of all the social media
platforms. So, let's talk about these
three things. You probably already know
it, but the easiest platform to grow on
is by far Instagram. There are some
Instagram profiles where the first reel
goes viral and all of a sudden they have
50 or 100,000 followers. The reason for
that is that short form is much much
quicker at going viral. And all you
really need is just one viral video to
build an audience because you have one
viral video that gets you 25,000
followers. And that's much easier to do
on Instagram than on YouTube. On top of
that, consistently growing on Instagram,
I would say you would at least need to
post one time a day, takes maybe around
an hour, maybe even less with the skills
I've showed you in this video. And
that's because recording each reel that
you do might take 15 minutes. Scripting
it and getting ready to record it might
take 10 minutes. and then editing it
with the skills max takes like 25 to 30
minutes of actual work. You also have
the automations that I showed you which
get you followers as well. Ask people to
follow them before you give a resource
which is also kind of just like a follow
farm. I personally started posting on
Instagram first before I started YouTube
and back then I didn't really know these
things. So you're lucky that you're
watching this right now. So it was a
good bet and if I had to start over I
would probably do the exact same thing
again starting on Instagram and short
form platforms. However, when it comes
to monetizing the actual audience,
there's also a clear winner, which is
100% YouTube. I actually have the
numbers on this. And my YouTube channel
with around 76,000 subscribers performs
almost the same in terms of like revenue
as my Instagram with 317,000 followers.
And there are a bunch of things that
goes into this like how engaged is your
audience, what kind of content create,
how niche is it. But in general, long
form will have a more engaged audience.
And why is that? Well, in order for
someone to actually like your content,
they need to have watched you a bunch.
They need to have gotten value. And the
easiest way to give someone value is in
a longer format. It is in long form.
That's the exact reason that you're
watching this video right now that you
watched all the way to this point. I
wouldn't have been able to give you this
resource that you're getting right now
completely for free on Instagram, for
example. So, YouTube definitely wins
there. And if you calculate the money
per subscriber or money per follower on
Instagram, YouTube 1% has a higher money
per follower. And this brings us to the
next thing which is what should you
actually focus on long term. The easy
answer is both. You should be in front
of as many eyeballs as humanly possible.
And everyone is on short form platforms
these days and everyone is also on long
form platforms. So you should be on both
YouTube, Instagram, everywhere. However,
there's one specific platform that I
think has a much higher long-term value.
And that one platform is YouTube. And
let me explain to you why. Because the
audience is more engaged on YouTube.
That also means that people like you
better. They get a closer connection to
you when they watch you more than like a
60-second clip on a short form platform.
And think about how AI is going to
change content in the future. We're
going to talk more about that later in
this course as well. But if you think a
bit about it now, content is going to be
easier and easier and easier to create.
You already saw the cloud skills that I
have, which is very far ahead of almost
everyone else. But just think like two
or three or four or five years into the
future, everyone will have like apps and
softwares they can use to basically
create and clone themselves and put out
a bunch of content. So what will matter
in the future? Well, the engaged
audience is what's going to matter. You
need a loyal follower base that's going
to watch you for you, the things that
you're talking about. Because if you
have that, that means that you won't be
able to be replaced by everyone else
that's spamming out content as well,
which will make you stand out. That's
also one of the reasons why it's so
important to start a personal brand now
rather than waiting 5 years is because I
believe it's going to be much much
harder in 5 years to stand out and to
actually build an audience and get that
loyal follower base because there's
going to be so many more creators that
are posting content as well at that
point because of AI. So, the long-term
goal would be to build a loyal follower
base on YouTube. And another reason why
YouTube wins as well is because you can
do live content. What you will see is
that a lot of creators right now are
doing live content as well. They're
doing live Q&As or live streams. Like
Alex Amosi has done a bunch of live
streams lately. And the reason for that
is that how do you build an even more
engaged audience than someone that's
watching on YouTube? Well, you go live
and people get to see you onetoone and
you answer questions and people get to
talk to you. That creates the highest
engaged audience that you can possibly
get. And I know that you can go live on
Instagram as well, but it definitely
doesn't work as well. And people don't
usually go to Instagram for value. They
go to YouTube for value to watch
educational videos like you're watching
right now. So, what platform should you
actually focus on first? Well, you both
want to be on short form and long form
platforms. But that being said, I would
recommend that you put most amount of
effort into the short form platform when
you're just starting out. And then later
down the line when you build a bit of a
follower base just maybe a couple of
thousand followers on Instagram then you
also start doing YouTube because that
leads to the longerterm play and that is
exactly what I did as well. I started on
Instagram I think I got to around like
50k followers then I said okay I should
be doing YouTube as well and then I
started posting on YouTube too. And if I
had to do it all over again, that's
exactly how I would do it again because
I could take the short form views,
people that knew me on short form, a lot
of them wanted longer guides on YouTube,
and that's how I initially built my
YouTube channel as well. I could link my
videos on my Instagram, and that gets a
lot of viewers, and that gets that
initial push on YouTube, which is really
helpful. In the next part of the course,
we're going to talk about YouTube. We're
going to take a look at some of the core
skills I have for YouTube that you get
access to as well that has helped me
build up my YouTube channel to 76,000
followers and helped me triple my
subscribers in 3 months. I'm showing you
absolutely everything. Let's get into
it. Let's talk about the one thing that
everyone gets wrong. It's the one
misconception that everyone has when
they try to start on YouTube. But before
you can understand, before we can dive
into this, I want to show you the first
educational YouTube video that I made.
You can see 14th of March 2023. This
video is unlisted because of how bad it
is. One thing that everyone
misunderstands is that the ability to
talk in front of a camera is not
something that just comes naturally to
you. It's something that you practice
over and over and over again. And the
best way to show you that is this video
right here because this was my first
educational video of me talking into a
camera. And what I want you to notice is
that my eyes are all over the screen. It
looks very, very weird. It looks like I
have a tick or something. Like look at
this. The intro is me like sitting down.
I have no idea what I'm actually doing.
And in the first two seconds, I don't
say anything. And then I have white
captions on my white shirt. So, you're
not even able to read the captions.
There are so many wrong things about
this video. You are a car detailer. And
look, look at what I'm doing with my
eyes. I have no idea what I'm doing. You
don't have at least 100 Google reviews.
I'm sorry to tell you this, bro, but you
got to get in the game. Um, I do have
some good news. Like, I have no idea
what I'm doing. I almost look high at
this point right here for you as well,
which is that you are on the right
video. In this video, I'm going to show
you exact methods on how you can
increase your Google reviews. I
literally look high. And this video
right here got two likes, one of them
being me, and then 72 views. The one
misconception that absolutely everyone
has is that making a YouTube video is
easy because it's definitely not. It
takes an insane amount of practice in
order to be good at creating YouTube
videos. All the way down to the action
of actually recording like I'm doing
right now, the skill of speaking in
front of a camera to pre-production to
scripting to packaging. There are so
many things that people don't realize
that goes into a winning YouTube video.
And the reason that people think it's
easy is because all the YouTube videos
that they see that we see on our feeds
are all the winning YouTube videos. You
think, "Okay, I just need to do this and
then I'll have a winning YouTube video."
But the reality is that it's very, very
hard to get that first good video. And
there's so much more work in it that you
actually initially think. So my goal
throughout this entire segment of the
course is to break that misconception
for you. I want to show you all the work
that it actually takes before I even
start recording in order to create a
good YouTube video. We're going to take
it all the way from the start, the
entire process from an idea to a
finished video. It's going to be
awesome. Let's get into it. Let's talk
about the first step, which is the
ideation. How do you actually come up
with winning ideas for a YouTube video?
This is how I do it. Let's say I want to
make a video about Claude. What I'll do
is that I'm literally just going to
search up Claude and then I'm going to
find the already winning videos. For
example, this one, learn 97% of Claude
in under 16 minutes by Dan Martell 2
months ago. You can see one of my free
courses are here as well. This one as
well is also interesting. I'm basically
going to scroll through already existing
winning videos to see what's already
performing. And I recommend that you get
a tool like the one I have right here,
which is called Vid IQ. This is
basically like a YouTube tool that can
show one specific score that's extremely
important, which is this one right here,
the outlier score. Learn if a video is
outperforming the channel's average.
Beginners to YouTube, they go through
this and they think, "Okay, a 2 million
view video right here and a 900k video
right here, that must mean that this
video is better, this idea." But that's
not the truth because you want to look
at the outlier. You want to see, okay,
how much of a difference does this idea
make compared to the channel's average?
And when you look at that, then you can
see that this video has a 24x outlier
score, which means that he gets 24x the
amount of views on this video that he
usually gets. Same with this one, 90x
outlier score. Or this one, it was a
video I made, 100x outlier score. You
want to go through these videos and find
the videos that have a high outlier
score. And those are the videos and
ideas that you want to take inspiration
from. This is what I then do next. I
take a couple of video that has a high
outlier score like these ones right here
and I place them inside of a Google Docs
and this is what I do before every
single video that I make. And you can
see this one right here has a 75x
outlier score. This one right here 16x
outlier score. So I've got a couple of
formats right here that are already
proven. Then I write out my idea and I'm
going to show you in a second how you
can create your own thumbnails like this
without having to hire a thumbnail
designer. I basically build out the
packaging for my video before I even
start recording. I need to know exactly,
okay, what this video is going to be
before I start planning the entire thing
out. And I always start with the
packaging. Sometimes I change the
thumbnail and the title at the end if I
think I have something else that fits
better. But usually I already have the
thumbnails in place before I even start
recording in the first place. So before
we even start recording in the ideation
phase, we need the idea. We also need to
have an idea of okay, how are we going
to package this? So the packaging of the
video, the title and the thumbnail. How
are we going to do that? When we have
these two things sorted, then we can
start with the planning of the video. We
still don't record yet. We start
planning it first. This is the next step
that I call the planning phase. This is
in green now because I mark it when I'm
done recording it. But this is basically
the plan for this video that you're
watching right now. At the start, we
have a cinematic intro. Me and my editor
will create this at the end when we know
exactly what the video is about. So it's
not very logical. You plan out this
entire thing before you even start
recording. And then I don't record the
intro first. I record the intro at the
end. And I record everything else first.
So here I have the entire script for my
entire intro. And then I do something
that has really helped me blow up my
YouTube channel. I basically structure
it like this. In my intro, I script out
the entire thing. It's always like this.
No matter what kind of content you
create, you want to put the most amount
of effort at the start of the video
because that's where most people see it.
Some people will drop all. That's
inevitable. So, in the intro, I script
the entire thing. And then for every
other section after that, I do this. I
create what I call sub hooks. Let me
show you an example. This might be a bit
green. So, let me just make it black
right quick so you can see it. In my
videos, I script out sub hooks. And what
those sub hooks basically do is that
they rehook people into the video. So,
for example, when I talked about setting
expectations right at the start of this
course, I said, "Congratulations. Most
people that start a course like this
don't even get to this point in the
video. you're already in the top 50%.
What does this make people do? Well, it
gets people to keep watching because
they feel like they're doing progress.
This is what I call a sub hook. And you
can also see I said the other 50% is now
probably consuming Brain Rod videos. I
script this out the first part of every
single section that I talk about. You
can see I've scripted out this entire
sub hook. And after that comes all of
the things that I'm going to mention
like show the curve for growing, explain
that Mr. Beach posted 100 times, blah
blah, explain that it took me 94 post.
Then I basically write out the exact
things that I'm going to talk about. I'm
not going to script all of that out
because I want the freedom to just chat
a lot and yap, but I always script out
the initial sub hook. And this hook
right here works very well. You can take
it from me. Basically saying, well, most
people have dropped off by now, but
you're in the top 10%. And
congratulations. I'm going to do it to
you right now. Like watching all the way
to this point. You are definitely in
around like the top 10% of people. So
90% of people have dropped off this
video so far because that dopamine
receptors couldn't handle it. And I do
that with every single section I record.
Like this one right here, which is the
Instagram. This is the most insane
source you'll find on YouTube. I'll show
you my exact strategy for how I grew
317,000 followers in a little over some
year using AI skills. This right here,
again, a sub hook. It gets people
interested. It rehooks them on the
video. And I do that for every single
section that I record. And then after
we've made this entire planning,
scripted the intro, the entire thing,
and all the sub hooks. Now comes the
third part, which is recording the
video. In most videos, this part is
actually not even the part that takes
the longest. Most people when they think
about YouTube, they think about, okay,
this thing I'm doing right here, which
is recording videos. And of course, it's
a part of it. But if you skip this
ideation step, you're going to create
terrible videos. If you have a bad idea,
the rest of the video doesn't really
matter. And if you skip this planning
step, your videos won't perform because
you're not going to rehook people and
you're going to have a low average watch
time. We're going to talk about that
later in this video as well. And when
recording the video, you just go through
this process right here. Most people
will say, "Well, use AI for this. I want
the script in my video to sound like
me." And the only way to get that truly
is if I write it. And then when you've
recorded the video, now comes postp
production, which is the editing and
taking all of the footage that you've
done and create a good story out of it.
Get the right thing. Take the idea you
had in the start and the footage that
you created and bring that to life. And
I have two editors on the channel.
However, I'm about to show you some
insane cla skills that can also edit
YouTube videos for you. That will
definitely help you with this step right
here. The entire point of this part of
this module was to show you how much
more work actually goes into creating
YouTube videos that you initially think.
Because when you think about YouTube,
you're only thinking about this step
right here, which let's say that you're
filming a 20-minute video. When it's
finished, you probably spend 1 to 2
hours recording. You think, okay,
creating a full YouTube video takes 2
hours. But all of these steps right here
will take longer to like 10 hours for a
single YouTube video, only if it's like
20 minutes, especially when you also
need to edit it. But I'll show you some
skills that are absolutely insane in the
next module for how you can speed up
that process. It's time. Let me show you
some absolutely insane YouTube cla
skills that I've used on my YouTube
channel to gain over 50,000 subscribers
in 3 months. They are all in the drive
folder right below this video. You get
them completely for free. Take a look at
this first one. I can take this
completely raw file of me preparing to
shoot a YouTube video. This is
completely uncut. You can see it's 10
minutes long of me just recording out in
one. And you can see there's a bunch of
time where I'm not talking that we of
course need to cut away. And then we can
also take my screen share which is when
I'm actually showing something on the
screen and sometimes I'm showing the
script as well. So of course we don't
want to show that. Well, I have a claw
skill for that entire process. This
skill is a custom skill that I've
created that's called Elbert YouTube
olive. And all we do is that we take
this skill right here and then we just
drag in the footage like this. And then
we just say please edit this whole video
for me. Thank you. And that is all that
we need to do. Now I can just hit enter
and the YouTube olive skill. The reason
it's called olive is because it has like
a white and olive theme. But you can, of
course, change that to whatever theme
you want. It's now going to edit this
entire YouTube video. And trust me, it's
pretty insane. And after the editing
skill is done, we end up with this. Take
a look at how good this video is.
Robots. And that's why knowing how to
get attention on social media is, in my
opinion, the greatest asset that you can
have in 2026. And in this course, I'm
teaching you every single thing that I
know about it. This right here is my
Instagram. And at the time of recording,
we have 317,000
followers. And this, you probably know,
this is my YouTube. And at the time of
recording this, we have 75,000
subscribers. Come with a guess. How long
do you think it took me to grow this
audience? I'm not sure what you guessed,
but it took me only a little over 1
year. But what happens when all of that
is stripped from you? I can tell you
because 3 months ago, Meta decided to
completely remove my Instagram from the
face of the earth. They gave me no
reason. I still to this day don't know
why and all the work that I had done
over the past year was erased overnight.
It took some time. However, I realized
that this was a chance to prove
something to myself. I could prove that
I could do it again. So, I started a new
Instagram. I posted over 150 times and
got hundreds of thousands of views and
gained over 4,000 followers from a
completely new account in one month. And
luckily enough, I also got in contact
with Meta and the account was
reinstated. But it's safe to say that I
might know a thing or two about social
media. And the only reason to why I
could grow a completely cold new account
to over 4,000 followers and post 150
times in a month, by the way, that's
five times a day. It's because I could
use AI. And in this course, I'm showing
you absolutely everything about how I
did it. No gatekeeping. So, who's this
course for? Well, you're one of two
people. One, you don't want to grow your
audience yourself, but you want to offer
services to content creators. If you
want to do that, then this will be
massively valuable for you. Or two, you
want to build your own online presence
for either yourself or your product. I
think you get the point. This video is
100% edited by AI. I didn't go into a
code editor. It's all done from within
this skill. You don't really need to
remember this. You just got to
understand it. It basically transcribes
the video that you've created. So, it
finds out, okay, what is this video
about? Then it makes a decision, okay,
what should I include and what should I
not include so it can handle all the
retakes. Then it cuts up the video so it
sounds good. It adds B-roll like this.
You can see right here. This is done
with the Hicksfield MCP. It creates all
of these animations as well to keep it
engaging. And it basically makes the
decision, okay, when should we have the
B-roll like this right here? And when
should I have this screen right here
with like this cut off that's kind of
viral and when should it be a full
screen of me talking as well. All of
this is what Claude makes a decision
about. And it cuts the entire thing up,
renders it, and then sends it to you.
Does take a while. It takes like 20 to
25 minutes, but it can do all of this
just from like one prompt. I hope you
see how insane this is and how quickly
Air is going to be able to do everything
that an editor can do. I must say though
that right now an editor is very useful
to have, but this is if you are just
starting out, you don't have too much
time for the content or you're offering
it to someone else where you don't want
to spend all day doing service delivery.
This works very well. The next skill I
want to show you is also extremely cool.
Around like 1 month ago, I started my
second channel. I'm still warming it up.
I'm just posting on it. But I have a
skill for posting on this channel as
well that I want to show you. All I do
is that I just use the Albert second
channel skill. This one right here. Then
I go to my main channel and I find some
video that I want to cut up in smaller
videos like this one right here. And I
paste that in and I hit enter. And
that's all I need to do. Claude is now
going to transcribe the video. So find
out what it's about. Make the decision.
Okay, what individual videos make sense
so I can cut it up into smaller videos.
And then it gives me all of the files
back to me. And doing this entire thing
usually takes around like 10 minutes or
so. After around 10 minutes, we end up
with these clips. There are five in
total. You can see the decisions it has
made right here about what it's about.
It even gives us the title that we
should use as well. And it basically
just puts up five videos individually
that makes sense stand alone. And why is
this so crucial? Well, I don't know if
you've seen the More Mosy channel, which
is basically Heros's second channel. And
you can see he's posting every single
hour on very specific issues. And the
crazy thing is I heard Herosi talk about
this. He says that his second channel
with 113,000 subscribers has the same
amount of attributed revenue to his main
channel with 4.4 million subscribers.
Why is that? Well, people watch his main
channel first. So, it's not like his
other channel standalone would be able
to do the same, but they watch his main
channel first and they of course get to
know Alexi. And then, and this happens
to me all the time, the second channel
pops up with a very specific issue, like
this one right here. My girlfriend is
annoyed I work so much. Someone that has
this problem will see this video and
instantly click on it. And it might only
be 1.7,000 people that do it, but that
person that has that specific issue now
has a specific video for their issue.
Same with our videos. This one right
here. Carousels used to take me hours.
Now they take me 5 minutes. Someone that
has an issue of creating carousels will
now see this video. They're going to
think that's awesome. They're going to
click on this video. They're going to
watch this video. And that again builds
a closer connection to the audience. And
the skill literally allows you to post
every single hour. This next skill I'm
about to show you is also absolutely
bonkers. It's one of my favorite claw
skills that I have and it's called
Albert YouTube B-roll. And what I can do
is that I can say I want a Blender
animation of a cop punching someone else
and like a Fern like animation and hit
enter. If you don't know who Fern is,
Fern is a pretty big YouTuber that makes
these animations right here that are
quite viral in their documentaries. Now
it's going to ask what kind of Blender
preset we want to use. I'm going to
choose the miniature, this one right
here. And all we have to do now is wait.
It's going to take like 10 to 15 minutes
is using the Hixool MCP and it's going
to create some insane B-roll for us for
the exact thing that we want. And we can
use that in our YouTube videos as well.
This usually takes between 10 to 15
minutes. And then we end up with this
right here, a car. And look at how cool
this looks. It looks exactly like
someone have sit inside like a 3D
rendering program and created this. So
cool. And this, of course, was a pretty
engaging shot, but you can also create
B-roll like this of just like a simple
person sitting and typing on a computer.
But again, just like showing a 5-second
clip of this is so cool, I think, and it
makes your video feel way more premium.
The next skill I'm about to show you is
also pretty dope. I can use the skill
that's called Elbert YouTube thumbnail.
And then I can write the idea. Like
usually you would go to YouTube. You
would find a video that performs well.
For example, this one right here. And
then you can bring that in as
inspiration for claw. And you can say,
please use this thumbnail template, but
create it for codeex instead for a full
course about codeex. I'm just making
something up like a video idea. Paste
that in. Hit enter. And Claude is now
going to take this winning thumbnail
format and it's going to redesign it for
you specifically for the idea that you
have. This usually takes like 5 minutes
or so. And then you end up with a result
like this of a thumbnail that's based on
the winning one or this one as well. It
basically gives you two different
variations and you can just run this
skill until you find a thumbnail that
you like. I've also created this one
right here. This also in another color.
This one right here. Pretty cool, too.
And this is probably one of my favorites
that I've created. This one looks
extremely good all the way to the screen
of the actual laptop. And we just
download these thumbnails and use them
for our YouTube videos. Again, usually
you would have to go out and you have to
pay a thumbnail designer like 30 to 50,
maybe even sometimes a hundred bucks for
a thumbnail. Now, you can pretty quickly
generate them yourself. And this looks
extremely professional. And you might
say, "Well, there's no way that these
thumbnails work." Well, you look at this
Kimmy K free video right here. 190,000
views. And I use the same format of
thumbnail on that one as I did on this
one right here. I hope you see the power
of using AI skills for a lot of the
things that would usually either cost
money or take a bunch of your own time.
Now, you just give a skills applaud and
you can also make your content so much
faster. The next skill I'm about to show
you is also pretty insane because this
actually determines what the strategy
for your YouTube channel should be. What
I can do is that I can use my Albbert
YouTube analyze skill and I just copy my
channel and paste that in. The reason
you have to do this is because if you
have multiple channels, you can analyze
multiple different channels. And then
you just hit enter. And what this skill
does is that it basically opens
computer. So you need to have enabled
cloud computer. The way you do that is
that you just go inside of settings and
then you enable cloud browser right
here. And you also enable computer use
which basically allows claw to take
action and open stuff on your computer.
As you can see, it's using claw in
Chrome right now. Basically, what it's
doing is that it's opening up a new tab
right here. So, it's basically checking
my analytics live for me. The reason we
do this instead of doing it through
something like the YouTube API is
because some things you can't get
through the API, like the CTR on a
thumbnail, you won't be able to get
through the API. So, this basically gets
all of the data from your YouTube
channel. And when it's finished, it
gives you a full report like this one.
Albert Algots shows the date right here.
And then it says, "One video is carrying
the entire channel and it's decays the
whole trend. The three uploads since
haven't picked up the same amount of
views." It shows the amount of views
that we've gotten this period. It says,
"This video is the one that has
performed the best." And it basically
takes all of these stats and give you a
full report of what you need to do. And
then what you can then do after it has
created you this, you can say, "All
right, so what are my next steps? What
uh what is the next video I should
create? What should I create it about? I
heard there's just like a new GLM model
that just came out. GLM 5.2 max. Would
that be a good video? Hit enter. And
based on the real statistics, the real
data from your YouTube channel, Claude
can now coach you. Claude can now be
your second brain in okay, what is the
next video that you should create. Now,
Claude, based on real data, gives me an
honest answer. You can see it says GLM
5.2 not new enough, not the same as the
other video you created. What you should
do instead is focus on Deep Seek Harness
and then launch this. How to use the
number one free claude alternative
step-by-step setup. This video would
100% perform well. Two things worth
saying. You missed this by one day.
Honest drop, yada yada yada. You get the
point. Now Claude can coach us in real
time and help us make decisions about
what our next video should be about. So,
not only can Claude in these skills like
I've just showed you, edit our videos,
create B-roll for our videos, create the
thumbnail, create the packaging, they
can also look at our real data from our
YouTube channel through the YouTube
studio, get every data there is inside
of the YouTube studio, and then coach us
and they help us make decisions. Okay,
what should we post next? This is the
way that you build a personal brand in
2026. You look at the data. You look at,
okay, what's performing right now? And
the content creator that uses this
system compared to someone that just
does it the oldfashioned way will out
compete absolutely everyone else. In the
next module, I'll show you the secret to
how I grew so fast the last 3 months
specifically because I figured out two
formats that work extremely well. Let's
get into it. If you don't understand
this next thing, then it's basically
like trying to build a personal brand
and creating content while blind. And
that one thing that I'm talking about is
understanding what makes a winning
video. What actually is it? How does
YouTube calculate if it's a winning
video or not? If you should get 100,000
views or if you should get 10 views.
YouTube uses a couple of different
numbers to calculate if it's a good
video or if it's not a good video. And
the first number that it uses to
calculate it on is the click-through
rate. That is what the CTR means. It's
called the clickthrough rate like this.
But what is a clickthrough rate? Well, a
clickthrough rate is basically what
percentage of people that see your
thumbnail. So, people see the title,
they see the thumbnail of the video. The
clickthrough rate is what percentage of
people click on your video. And this is
of course the first metric that YouTube
takes a look at. Because if no one
clicks on your video, you're going to
get no views. So, the CTR is usually
determined by how good is your packaging
and also the idea that you have, the
thing that you're making a video about.
Is that actually a good idea? Are people
interested in that thing? Do they want
to know more about it? But what is a
good click-through rate? Well, in order
to know what a good click-through rate
is, we need to know what a bad
clickthrough rate is as well. And a bad
clickthrough rate, I would say, is
anything under 5%, that is a bad
click-through rate. So, if you have a
click-through rate on like 3%, or 4%,
when you push it out, it's not going to
get a lot of views. And that's because
YouTube then thinks, well, this video is
not interested for the audience. No one
wants to watch this, so we're not going
to push it further. YouTube is of course
interested in having as good content on
their platform as possible because that
gets people to stay on the platform
longer so they can service more ads so
they can make more money. It's important
to know the incentive from YouTube. And
if they see that you have a low
clickthrough rate, they think, "Okay,
this video is not good, so we're not
going to service it to a lot of people."
This also means that you can have the
best video in the world, but if it has a
bad clickthrough rate, it doesn't
matter. It's not going to get serviced
and it's not going to go viral. Let me
show you a video that has a good
clickthrough rate that performs well and
a video that has a bad clickthrough rate
that doesn't perform as well. Let's take
a look at this video right here. I told
AI to make me a 10K video. It actually
worked. If I click on this and go to
analytics, then you can see that the
click-through rate on this video right
here is 2.8%. Which means that if this
video is shown to 100 people, only 2.8%
of those people would actually click it.
And that's why it instantly kind of just
died this video. It doesn't matter if
the video is actually good. This
packaging right here did not hit with
the audience, which means the video just
died. We can take a look at another
video like this one right here. I told
Claw to find me clients and it's better
than me. And you can see that the CTR on
that is over double. It's almost 7%
which means that it got pushed out to a
lot more. You can see 17,000 views. So
that is the first thing that YouTube
ranks your video on. It's how good of a
click-through rate do you actually have.
And if it's under 5%, it usually will
not be pushed out. What is worth knowing
though is that one of my most viral
videos, which is this one right here,
only has a click-through rate only of
5.4%. The reason that it's not as high
as the other one that only got 16K
views, but still has way more views is
because when it gets pushed out, it's
automatically going to drop in
click-through rate. The way that YouTube
works is that it initially shows it to a
little pool of people and then a larger
pool of people and then it like slowly
gets pushed out more and more, right, to
a larger group of people. Initially, it
shows it to a concentrated audience. All
of this audience is interested in the
Kimmy model for example. If we take this
example, this video right here, but as
it gets pushed out, it tries a larger
and larger audience. And in that
audience, the concentration of people
that are actually interested in what
we're talking about will of course also
go down. And that's normal. So the
click-through rate, as the video is
actually going viral, will actually go
down. And that's why this video right
here, even though it performs very very
well, the clickthrough rate slowly
declines. You can see it right here. It
started on like 7.5%. And as it got
pushed out, it slowly decreased to like
4.7, 4.3, 4.6. Just saying this so you
are aware of that. You can have a
winning video that's still under 5%, but
usually it needs to start at like 7, 8,
9, maybe even 10% clickthrough rate in
order to go viral. The next metric is
also crucial to understand because you
can have a good click-through rate, but
if this next metric isn't there, it
doesn't matter. Your video is still
going to flop. Let's get into that. All
right. So, when you nailed the
clickthrough rate, now comes the next
important thing, which is the average
watch time. This is in the word. So, how
long does people on average watch your
video for? You can find that by going
into one of your videos and then going
to analytics and then you can see the
watch time right here. And if you go to
the engagement tab and scroll down, then
you can find the average view duration
right here, 2 minutes, and the average
percentage viewed of the entire video.
These two statistics are of course
extremely important because this tells
YouTube if people actually like what
they see. If you have a low average view
duration, it means that people click
your video, they like your packaging,
and usually you make some kind of
promise in your packaging that people
are going to get something. If they then
start watching your video and they don't
get that reward or that thing that you
promise them in the thumbnail, that is
where the average watch time drops. And
of course, this metric right here for
how much of the video, what percentage
of people watch also, of course, matters
a lot. And 17% is honestly quite low.
this video didn't perform that well
because if you have a very long video
like 4 hours or something then of course
your average watch time is going to be
higher but your average percentage
viewed is going to be lower. So how do
you actually fix your average watch time
and increase it? Well, it's very
connected to your packaging. You need to
in the first 30 seconds make sure that
you give the reward of the thumbnail or
at least get people hooked then that's
what a hook is for and tell them what
they're getting in this video. So, if
you are in the thumbnail showing some
top five tips of something, then when
people start watching a video, you need
to tell them again and hook them in
again and tell them that in this video,
they're going to find out this, this,
and this to keep them watching. Another
thing, and we've already talked a bit
about that, is the rehooks. So, when we
script our content, all of these
rehooks, this next skill will literally
save you 2K a month. They remind people
why they're watching the video. And you
need to rehook people again and again
and again, ideally every like 2 minutes
in the video. Those two things you
really need to focus on because you can
have a really high click-through rate,
but if people don't keep watching, then
YouTube thinks, okay, we are servicing
this video to someone, they don't like
the video, we're not going to push it
out anymore. Another thing that you can
do is that you can look at the retention
curve. So, this curve basically shows
throughout the entire video where people
are dropping off. And what you can see
is that people are dropping in the hook
right here. Only 47% of viewers are
still watching around the 30% mark. And
that is also why this video got around.
It has 23,000 views. If I then go to
another video like this one right here
and compare it, you can see this one has
190,000 views. And the reason why it has
so many more views is that the retention
curve looks a lot more flat. You can see
it's not as steep down of a curve. It
even has one point right here where
people go back and rewatch this part
right here. This is the tutorial part
where I show people how to do something.
They go back and rewatch it. That's why
the curve goes up. People are not
dropping off. They're actually going
back and re-watching that part. And you
can see 55% of viewers are still
watching around the 30% mark. So there's
a bit higher. People are still dropping
in the start. That's inevitable with
when it comes to a YouTube video, but
more people are watching throughout the
entire part. And if you look at the
average view duration, the videos are
about the same length. I think the other
one was actually 17 minutes. But this
one has almost twice the average view
duration. And the other one was 17%.
This is 27% duration viewed by default.
And that really makes the difference.
You can see the other one got 20k views.
This one has almost 200,000 views. So it
10xes the reach of the video. So in
order to get a good video, these are the
two things that you need to focus on. If
you get these two things right, you will
get viral videos. However, there's a
third thing as well which is crucial
when it comes to getting a winning
video. And I've seen video be pushed out
like crazy because of this one thing.
Let's look into that. The third thing
that can also absolutely blow up a
video. I actually multiple things
combined into one, which is the like,
comment, and sub rate that you're
getting. I want to show you something
quite interesting. This video right here
that is my most viewed video, the 4-hour
course that I've made has almost 900,000
views. And what you'll see is that the
average view duration is 4 minutes and
40 seconds, which isn't that long. The
average percentage views is 2.1% and
that's because it is such of a long
course. The clickthrough rate is pretty
good, especially considering it has 7.4
million impressions. Like 8%
clickthrough rate is really good. But
what really pushed this video out is how
many likes this video has gotten. You
can see usually likes versus dislikes.
That's one of the things that YouTube
calculates. It has 99% likes to dislikes
where my channel average is like 98.5.
But if we look at how many people are
subscribing, like this one video got me
22,000 subscribers, the rate of
subscribers are pretty insane. And you
can also see it has almost 40,000 likes
as well and it has 872 comments. So if
you can get people to like the video and
comment on the video and sub to your
channel, that's another sign to YouTube
that your video is actually good. And
that's also why I usually in my videos
have a segment where I say if you like
videos like this then you can show
YouTube by liking, commenting, and
subscribing to the channel. That tells
YouTube that you want more of those
videos. All right, back to the video.
You can see I did it right here. But
basically what this does is that it gets
people to like the video, comment,
subscribe, etc. Just reminds them, which
lets YouTube know that, okay, this is
actually a good video. We should service
this to more people even if the CTR and
the average watch time isn't there. All
right, now you know what to focus on.
But how would I actually scale a brand
new YouTube channel? What formats would
I focus on? I just showed you this video
right here with 900,000 views that I
posted two months ago and it's still
climbing. So, it's definitely going to
go to a million. What's crazy about this
video is that it got me 22,000
subscribers, which is absolutely insane.
It's the by far the most viewed video,
most subscribed video that I've ever
had. And when I posted this video, I
completely changed my strategy for how
I'm going to be posting. And it's
exactly what I'm doing in this video as
well. Basically, what I'm going to be
doing is that I'm going to be posting
around two of these short videos every
week around like 10 to 20 minutes or so.
And then once a month or so, I'm going
to make a long course like the one that
I've made right here. I also made a 7
and 1/2 hour AI agents full course of me
actually closing a real client that has
80,000 views. And then we have the 4hour
course here as well. You can see posted
two months ago, posted one month ago.
I'm trying to get these courses out like
around once a month. And if you're
starting a brand new YouTube channel, I
would say that's the exact same way that
you should be scaling a YouTube channel
as well because when you drop an actual
valuable long course, people really like
that and that gets them to subscribe,
like you and they keep watching your
videos over and over again when you post
next time as well. But I must warn you
that posting long videos like this take
an immense amount of effort. They're
probably like 20 to 30 hours of actual
video recording in a long course like
this with all the preparation, all the
things that happens when I'm not
recording. it takes so much time to
create these kind of courses. So, if you
don't have that time, and that's kind of
been the theme for this video, that you
can actually build a personal brand
without investing more than 1 hour a
day. What you can do is that you can
create individual videos like this that
are connected, and then later down the
line, I can say, "Okay, I'm going to
take all of these Clawude videos right
here. I'm going to combine them into one
video that's going to be a longer video.
I'm not going to call it a Clawed
Masterclass, for example." That's a
strategy that a bunch of YouTubers are
using, and it's working extremely well.
An example is Charlie Morgan. He's
absolutely crushing it. You can see one
of his longest videos. It's like a
22-hour video. It's called Beginner to
Millionaire Guide in 2025. 13X Outlier.
And that's just like 22 hours of his
previous content. And people just watch
that entire thing. And it's a free
upload because it just cuts the things
together. And you can see it's his fifth
most watched video. And my guess is it's
also one of his highest converting
videos because it's such a long video.
It is so much strategy. So, I would
highly recommend that you take the
industry you're in and that you create
long courses like this. It's definitely
worth the time. But if you don't have
the time, take shorter videos on the
same subject, put them together in one
long course and call it a cla masterass
or whatever subject that they are about,
mindset masterclass or, you know,
whatever, whatever your industry is. Do
that and let me know in the comments.
Come back to this video and tell me how
it went. This next tip is also pretty
insane. that has gotten me a lot of
views because you can also post shorts
on the YouTube channel and I'll highly
recommend doing that as well because
that also just grows the channel and
especially when you have a subscriber
base it shows people your face over and
over and over again on shorts as well
which just builds that audience builds
that connection and you can see some of
my shorts have like a million views 85k
50k you get the point but you can
actually use shorts to get more views on
your videos as well let me show you how
to do that when you go to upload a short
on your phone and You click this plus
right here and you make sure that you
are on short and you click upload. Let's
take this new video that I want to
upload. This one right here. There we
go. Now I add a caption. I usually write
something like full video above. And
then I link it like this. Should be
above the video. And I'm going to show
you why in just a second. Now we go down
to select audience. I say no, it's not
made for kids. Show more. And then you
can click on this one right here,
related video. Because what this does is
that this links to another video that
you have made. So, for example, what I'm
talking about right here is my content
skills, which are from this video right
here. So, I can link this video. So, it
says related video, and I'll show you
how that looks in a second. We of course
make sure that it's set to public. We
don't need to add more of a description,
and we've already added title, location.
We don't need to add or we don't need to
add anything else. And now, we click
upload short because I'll show you how
this looks on a short in just a second.
I can do that by going to one of my
other reels like this one right here. We
can now see the real links on the video
like how to use the number one open
source model. I can click this and this
then links to the long form video and on
the new one that we just created. You
see it also links to the video right
here. And what this basically does is
that it just sends more views to your
long form videos which again shows
YouTube that people like this stuff and
it's again a way to build a bigger
audience and you should be posting on
Instagram and YouTube. So you might as
well just take the reels that you're
doing on Instagram and then making them
on YouTube as well. Just wanted to show
you that strategy because it has gotten
me a lot of views. It doesn't
necessarily get a lot of subscribers
right off the bat, but it gets people to
get to know you and when they then see a
YouTube video of you, they then click on
it and they stay for longer. So again, a
way to build the audience. There's one
thing that absolutely blows up your
business when you're doing content and
that one thing that we haven't really
talked about so far is ads. And let me
explain to you why. When you are
creating content, people, they see your
face, right? You kind of become a
trusted figure in your space. People,
they start listening to what you say.
They start taking your opinion
seriously. You basically build trust in
your industry. And that becomes
extremely useful when it then comes to
paid acquisition that you can add on top
of the content that you're already doing
because this content by itself will
definitely generate sales. However, with
ads, we can increase how many sales that
your content is doing. And basically the
way that the funnel works is that people
would usually see your content first and
then after they've seen your content,
but they're going to start seeing your
ads and your ads are going to be more
promotional, so to say, they're going to
be selling something and that's going to
lead to even more sales. So, in this
part of the course, I'm going to show
you how you add this brand to your
already existing content that can really
blow up your business, no matter what
industry you're in. Let me show you one
the easiest way that we can create these
ads. And we can actually take content
that has performed well as content and
make it an ad. I'm going to show you how
we do that. And two, I'm going to show
you how we set up the Facebook Ads
Manager account the right way with the
right settings so we can run ads to our
audience. We need the right campaign
structure. And I'm going to show you
everything in this course as well. Let's
get into it. First step we need to do is
that we need to set up our business
account on Facebook. So, search for
business.fas.com.
And if you don't have an account
already, then create one. And then
you're going to be inside of the Meta
Business suite. If you have a business
Facebook page already, it needs to be a
business Facebook page. Then you can
also find the meta business suite by
just clicking here on the left hand
side. Meta business suite takes you to
the same place. Now go inside of
settings. And the first thing you want
to do is that you want to fill out
everything under business information
right here. And when you have done that,
then you create an ad account by going
into ad account, clicking add, and then
creating a new ad account for your
business if you don't have one already.
I have an ad account right here that's
called AI Automation A to C, which is
the one that we're going to be using.
So, I'm going to open that in ads
manager just like this in order to run
ads from our Instagram account because
the entire point of this is that we can
take our accounts like our IG account
and we can then use that to run ads both
to our audience but also to people that
don't know us yet. It's really good if
you already have some social proof on
your Instagram. You maybe have a couple
of thousand followers at this point.
Then running ads with your IG just
builds that trust that a an account with
like 20 followers wouldn't build. So,
the first thing we want to do is that we
want to go inside of Instagram accounts
right here. And then we want to connect
our Instagram account. Right now I have
my second Instagram right here, but I'm
going to add my other one. Claim
Instagram account. This blocked a popup.
[clears throat] And now I'm basically
going to log into my main account. So,
we can add that to the business account
as well. It then says this right here.
Log into M's business suite using your
Instagram account. You click login. And
now you're basically authenticating with
your Instagram account that this Meta
Business Suite account can run ads from
your account, which is exactly what you
want. There we go. When the Instagram
account has been added to the profile,
you can now click done like this. And
now we can see this Instagram account is
also now connected to this meta business
portfolio it's called. So let's go into
our ad accounts now and then set up a
campaign. And I'll show you the entire
process of the easiest way to get
results. If you don't know nothing about
running ads, then this is the easiest
way that you can get good results. I'm
going to delete this campaign. We don't
need that one. This is what a completely
blank ad account looks like. In order to
create an ad account, you'll also need
to set up your card that you're going to
be running ads from. We're going to
start at a low budget, like anywhere
from like 10 to 30 to 50 to 100 bucks a
day, which is in meta ads term very low
budget. You set up your card under
billing and payments right here. Set up
the card that you wanted to charge for.
And now we're going to create a new ad.
But we need to talk about how we create
the ads. So let's get into that. Before
we create the ads, you need to
understand how meta ads actually work.
And especially with the new update
that's called the Andromeda update,
built like this. Things are now a little
different when it comes to how you run
ads. The way Facebook ads work now is
that volume is king. which means that if
you want to be spending a lot of money
on Facebook ads because you are
profitable, you also need to have a lot
of ad creative. Basically to explain it
to you in short, the way that Facebook
ads used to work is that you would set a
targeting and then that targeting would
be very very important. But with the new
Andromeda update, things have changed.
Now instead of the targeting being
crucial, the ad itself is now what works
as the targeting. So if you in the ad
say I'm looking for plumbers for example
in the ad meta is now much better at
finding out okay who is this ad actually
for by looking at how specific it is and
then they're going to service that
specific ad through the algorithm to the
person that would be interested in that
ad. And what does that mean? Well it
means in order to spend a lot of money
on the platform which is ultimately our
goal. If we are profitable with ads we
want to be spending as much money on the
platform as humanly possible because we
are profitable. And in order to spend a
lot while being profitable, we need a
ton of ad creative. You can think
about ads like this. Basically, a bunch
of small pools with an audience in it.
Right? This is the audience that you are
running ads to. Audience is written
right here. Basically, what happens is
that when you create one ad, then you
might hit this audience right here. When
you create another ad and you start
spending, then you might hit this
audience right here. when you create
another ad that's a bit different. Maybe
it's an image instead of a video. Maybe
there's a different title on it. Maybe
the hook is different. Basically, the
more ads you create, the more pools of
these you can reach. However, the way
with pools is that they get drained. At
one point, this pool is drained. So, all
of a sudden, this pool is no more there.
And all of a sudden, this pool is
drained as well. So, as you basically
run ads to these pools, they
automatically disappear and they get
drained as you spend more and more money
showing ads to this type of people. In
reality, there are way more audiences
like this, right? It looks insane. Their
audience is crazy. Facebook has so many
users. The reality is that you want to
just run a ton of ads and you want
to keep running ads. Basically, test new
creative, test new pools, find ads for
all these different pools right here,
and some of them are going to disappear.
So, you need to like keep feeding the
machine with ads in order for it to run
and drain these pools that generates you
money. That is the name of Facebook ads.
You don't necessarily need to understand
this 100%. You just need to understand
that Facebook is an ad creative volume
game, which means you need good ads. You
need to have a lot of them and you need
to test a lot of different formats for
what actually works in order to drain
these pools that you're interested in
draining. But there is a secret tip to
how you can generate these ads with the
content that you're already creating and
how you can have a higher likelihood of
the ad performing very well as well. Let
me show you a trick in order to find the
content that can also be used as ads. I
have a very very cool tip which is that
we can use the already existing content
that we've already created that we know
our audience like and we can run that as
ads as well. For example, this video
right here has 54,000 likes. So, what
I'm going to do is that I'm going to
create a new doc and I'm basically just
going to take a picture of the video so
I know which video it is and I'm going
to call it winning content. And then I'm
going to paste this in. Make it small
cuz we're going to need a lot of ads
here. And then I'm going to copy this
bio right here because that's what we're
going to use to find it because we're
going to use this. And then I'm also
going to copy the link just so I have
it. And I'm going to do that with a
bunch of my winning videos, but the ones
that would actually be converting.
There's a big difference in that. For
example, this one right here has double
the amount of likes. However, it's like
a time lapse. This wouldn't convert as
Facebook ads. So, I'm going to go, for
example, this one right here is a good
one as well. So, I'm going to copy this
one, paste that in, insert a screenshot
like this, and then also comment this
thing right here so I can find the real.
It's very important that you get the bio
because that is how we're going to find
it. Like this. So, I'm just going to go
through and find a bunch of ads that I
think would perform well. For example,
was this this one? This was a different
one. This one right here. 15 favorite
claw skills. Copy that one. Insert that.
Take this as well. And what specifically
works quite well is when a video where
you give some kind of resource. For
example, in this video right here, I
basically just give a bunch of cloud
skills for free, running that into our
community with a free trial, for
example, I think could convert. So, I'm
basically going to go through all of my
videos, the ones that are the best
performing, that I think could convert
as ads as well. For example, this one as
well. Take a picture, paste it in, make
it smaller, insert the URL, and then
insert the caption as well. And I'm just
going to do this with a bunch of ads
until I have like 30, 40 or 50 ads or
something like this. Might take a little
time, but it's so worth it. Let me do
that and then I'll be right back. Cool.
I think I've added like maybe 20 videos
now or so that I think could perform
well as ads. All winning videos from my
Instagram profile and they are very
different. Some of them are like tier
list videos. Some of them are tutorials.
Some of them are like head talking
videos. Some of them are just like
straight resources of getting skills for
free. There's a bunch of different stuff
inside of here. Some of them is like me
riding on a white ball. There's a bunch
of like previous videos that have
performed well for me. But that is not
enough volume. Because when I say volume
and when I say that you should test a
bunch of different formats. It's both
with like different videos, but it's
definitely also different formats like
images and carousels, etc. My 15
favorite claw skills in 60 seconds. My
cost reducer skill, my inident skill, my
scalability skill, my security skill. So
I'm also going to find some of our
winning carousels that we have created.
And just like before, for example, this
one right here, I think I've spent 1,000
hours swipe coding. This one isn't
winning. So, I'm going to copy this as
well. And in a new docs, or this one
winning carousels, we're going to do the
exact same thing I did before. Paste in
the link, paste in the image so I can
remember which one it is. And then also
paste in the caption because we're going
to be using this for finding the post
when we are running our ads. So, I'm
going to find the ones that have
performed the best for me. This one
right here as well. My favorite claw
skills works well too. this. Copy the
caption too. This smaller we don't need
it this big. And just like before, I'm
going to take as many winning carousels
as I can find that I think would
convert. For example, start a one
business with claw like this. This is a
pretty good carousel. I'm going to paste
that in as well. All of the carousels
that I think could perform well as ads,
we're going to paste into this document
as well. Copy this. We don't need the
entire thing. Here's my setup. This is,
in my opinion, the best way that you can
start running ads. start from organic
content and then post and then make it
paid and push already winning content
because then you have a pretty high
likelihood of that content working as
ads as well. This carousel as well has
3,000 likes. Copy that one too. Paste
that in as well. So that's what I'm
going to do now. I'm going to just do
the exact same thing I did with the
reals. I'm going to find as many
carousels as I can that I think are
winning that would be good to include
and then I'm going to be right back.
There we have it. Now I've collected a
bunch of my best performing carousels
that I think could perform well. Some of
these have an extreme amount of likes.
This one has 10,000. This one has like
60,000 likes. So, these carousels are
also proven as organic content, which
means that they should probably perform
well as paid ads as well. When a
carousel has been performing well
organically, it doesn't mean that it
would be a good paid ad as well, but
there's a high chance that it would. And
it's basically just we already have this
content already. It's already posted.
Now, I'm going to show you a pretty cool
trick where we can take this exact post
with the social proof, with all the
likes, with all the comments, and then
run that as paid ads. It's going to be
pretty cool. However, while collecting
the ads, I want to show you something
cool that we can do with Canva as well
to create even more ads because it is
just about having as much volume as
possible, especially if you want to be
spending a lot on Facebook ads. You can
also set up a claw skill that creates
ads. I've done it a lot inside of Canva,
however, and I already have a lot of ad
templates, and I'm going to give you
those templates as well. For example,
this one I know performed well, this
kind of like ad template right here. So,
we can use these ad templates. We can
change them to our new offer, and you
can change them as well. And then we can
run those as ads as well. So, let's
start with this one. I'll be testing ads
for our community that has a free trial.
It's a pretty big community. Has 165,000
members inside of here already. So, I'm
going to update their course. It is $7
and it also has a free trial. So, might
like insert free trial here as well. And
then we can insert an arrow. And you
could also do this with Claude if you
wanted to. But it's almost fast at this
point just because I already have the
templates to set it up inside of Canva.
However, if you wanted to really scale
at one point, I would definitely
recommend that you set up claw skills
for this as well. Exactly like I've
showed you with the carousels with the
Hickfield MCP that works for this as
well. So, we're going to change this to
what's actually inside. There's a free
AI agency course, free agency go high
level trial and agent templates like
this. And then we're going to make it
red. I might try different colors as
well. Let's see. Do it like this so
people notice that it's free. Might need
to make an additional space right here
so it looks a little better. Now it says
free agency course, free go high level
trial, agent templates. Before 97, now
$7. We maybe make this wide so it stands
a bit more out. Does that stand more
out? I think the black one actually
stands more out. This is one of the ads
we can run. And I'm going to explain to
you why it's so crucial to have a lot of
ads as well. It requires a bit of
understanding about how Facebook
actually shows the ads, but I'll explain
to you in a second why we need this
amount of ads and why we need different
types of ads as well. We then have this
one as well. Free go highle course like
this. Free go high level trial. Yeah,
agency course 18 templates. And then we
write $7 because it's $7. Now I can
insert the free trial as well cuz I like
having that there. Well, maybe not on
this one. Doesn't really fit this one as
well. Yeah, probably don't want that
one. Delete that one. We can change this
to stop paying for expensive AI agency
courses and then highlight expensive
like this. Maybe make another space
right here so it looks best. Stop paying
for expensive AI agency causes. I think
that's that's pretty catchy. People are
going to look at that and they're going
to think, okay, that's interesting. free
go high level trial air agency course
cost $7 like this. That looks pretty
good. Maybe we make it a little bigger
because it is most people watch this
from their phone. And then maybe we make
a variation. Instead of stop paying for
expensive agency courses, we do stop
paying for $2,000 like this. And we can
even make this now say stop paying for
$2,000 agency courses. Three goals try
template. Seven bucks. I like these ads.
These ads are really good. There we go.
Based on this template and I'm going to
leave a template link to this Canva
template as well. So you can go in and
grab it. But basically inside of these
templates, I basically just have the
offer. I have the price. I also have
wording like stop paying for expensive
AI agency courses, free go high level
and stop paying for 2K agency courses,
free go high level trial, $7 all of
this. Then we have this as well. Same
messaging kind of just like in a
different format, different color as
well. This one as well is a bit
different too. Here we have like the
curve going on here. We have me on it as
well. And then we have the revenue that
we did from our agency. And then I also
have an ad like this. If this guy can do
it, you can too. basically a bunch of
different ad formats. This guy's giving
you a free AI course and then stop
paying for expensive courses for your AI
agencies. Start for $7. All you need to
start an AI agency 7 days free like
this. We can do can extend this backdrop
a bit. 7 days free. Start an agency in 7
days. This one is good as well. Add an
agency in 7 days like this. We can make
it a little bigger. 7 day free calls
like this. This looks pretty good, too.
I'm basically just taking this template,
updating the messaging a little bit,
updating the offer, stop paying for
expensive software for agency before
yada yada yada. Maybe we do cold
instead. $20 a month, free for 7 days.
We just do like this. Calls community
agents free and total 7 days free like
this. Do this. Stop paying $9.97. Stop
paying for a don't pay for a 997 AI
agency course yada yada yada. I like how
this looks. Delete that. Make this a
little bigger. And there we go. Now we
have the ads that we can run with a
bunch of different formats, a bunch of
different messaging. We can now click
share. We can click download. I'm going
to place it like a,000 by,000 like this.
And then download everything. Download
this one too. 1,000 by,000 by download.
Download this one too. And there we go.
Now we have all of our ads for our first
campaign. And I'm going to show you two
campaign structures that I usually use
when I'm running ads. It's going to be
good. Let's get into it. When we have
all of our ads, a lot of them coming
from organic content, both carousels,
both winning ads, and then all of the
static ads that we just created. Now,
it's time to actually create the
campaign. So, right now, I think we
probably have around like 30 ads in
here. And we probably have maybe like 10
10 ads in here. And then all of these
image ads, we have around 15. So, we
have maybe like 30 40 ads to start with
that we can test. And you might think
that that is a lot of volume, but in ad
terms, that's actually very low volume,
especially when you start increasing the
ad spend. For now, we're not going to
spend an insane amount. I wouldn't
recommend that when you start ads that
you spend a crazy amount. For now, we're
just going to get it to a point where
it's profitable to run. So, go inside of
your ads manager. And the first thing we
need to do when setting up a campaign is
that we need to set the success
criteria. And this, of course, depends
on what kind of business that you're
running your content to. So, this would
usually be like booking appointments or
getting sales or selling an e-commerce
product or selling a digital product or
whatever you're funneling your content
to. That is what you want to set up your
ads for. What I want to run ads for is
our community that's $7 a month where
people get a 7-day free trial. There's
already 165,000 members inside of here.
So, basically what I want to do is that
I want to run ads to this community.
People are going to sign up for a free
trial. Some of them are going to want to
stay in the community. So, we want to
set this like a free trial sign up as
the success criteria. And we're going to
do that through the conversions API. And
school that I'm using already has a
conversion API. You can see that I have
the meta pixel tracking on right here.
So, that's what we're going to be using.
The way that you use the conversions
API, this could also be when you book an
appointment. It could be when someone
signs up as a lead, whatever you want to
optimize for. One thing I will say
though that in 2026, the way to give
Facebook the best data is to send
something where it's a qualified lead.
Let me explain to you what I mean. The
way that Facebook ads work is that you
set some kind of goal. And what Facebook
will then see is that okay, this is what
you want. You want this kind of goal.
So, I'm going to show your ads to people
where you're going to reach that goal.
And there are kind of like two ways to
how you can set this goal. First way is
that you can set it early in the funnel.
Let's say this is your funnel and people
in the start they see your content or
they would see our ad. This is how
people get to know us and then after
that they sign up as a lead. After that
they might book an appointment before
they end up being a sale. This is what
your basic funnel will look like right
when it then comes to running ads and
setting this goal. Because this goal is
extremely important and I'm going to
show you how you set it in your campaign
in just a second. But when you set this
goal, we can set it for different
things. We could set the goal to be
impressions or clicks. Like, I'm going
to set this ad and my goal is just for
you to show this ad to as many people as
possible. The problem with that is that
Facebook will then do whatever it takes
to for you to reach this goal, which is
to show your ad to a bunch of
unqualified prospects. It's a little
better if you set it to leads. Let's say
that you have a lead form. So,
basically, it's like a form where
someone answers a couple of questions.
If someone fills that out, it probably
means they're interested in whatever
service that you are providing. and that
makes them a little more qualified. So
that's a little better. Even better is
if you set the goal to be appointments
because now Facebook is only going to
show your ads to people that actually
want to book an appointment. And if you
can, and it's not all businesses that
can do this, but if you can set it to a
sale and send that data back to
Facebook, so basically let people know,
okay, these are the kind of people that
convert from a sale, send that data back
to Facebook, because now Facebook is
going to start optimizing and show your
ads to as many people that are similar
to the people that actually buy. And
what you set your goal to depends on the
kind of business that you're running.
Because sometimes if you're selling
something for like $50,000 and you only
have maybe like five clients, then
sending this back would not be enough
data for Facebook to work on. So then it
makes sense to either do appointment or
leads. So there are kind of like two
ways that you can set the goal. You can
either set it in what I call like the
early part of the funnel. And here
you're going to get more volume, so
you're going to get a lower cost per
lead, but the lead is also going to be
more unqualified. Or you can set it to
the later stage. and then you're going
to have fewer leads, but they are also
going to be more qualified. And when you
have fewer leads, of course, you're
paying more per lead as well. So, there
is a trade-off. However, generally
speaking, if you can optimize for the
end of this to give Facebook better data
on who actually converts, you will have
a higher rorowaz, which basically just
means your return on ad spend. So, how
much do you get in return? If you have a
2x rorowass, it means you pay $1 to
Facebook and you get $2 back. If you
have a 5x rorowz, it means that you pay
$1 to Facebook. So you invest $1 and you
get $5 back. So of course you try to
have the highest rorowaz as possible,
the highest return. So in our example,
for the ads that I'm setting up right
now, we want to run it to this paid
community cuz it's a pretty good
balance. It is at the point of sale
because people sign up for a free trial,
which means they're obviously committed,
but it's still not too much of an ask.
Like if you just ran ads directed to a
$50,000 product, I doubt you're going to
get any to sign up to that. So depending
on the service, you want to choose a
good point in the funnel. But for our
scenario right here, we can set it to a
free trial. The way that you send the
data back cuz it's all a data game. You
want to give as good data as possible
back to Facebook. And how you send the
data back depends a bit on the platform
or website or whatever it is that you're
setting up. So what you need to do is
that you just ask Claude, "How do I set
this up?" Claude is going to give you a
guide for how you set it up for a
specific scenario. But you can see in
this data set right here, we have our
free community. And this is already
tracking the amount of traffic that we
are getting. Like we're getting around
like a,000 views in traffic every day.
And it's also calculating the amount of
signups that we are getting as well,
which is kind of like the same as the
purchase. However, right now I can see
that it says no recent activity. So I
probably need to reconnect it again to
make sure that the data is actually
flowing. So I'm going to do that right
quick and then I'll be right back.
Great. Now it should be working. So, we
should be able to go to campaigns and
then set up our first campaign. In this
course, I'm going to show you how to set
up two different types of campaigns. The
first one is just a cold campaign that
goes out to a broad audience that just
shows your content to more people, which
also will get conversions. And the
second type of campaign will be a
campaign that goes directly to your
followers so you can convert more often.
Click create. And now comes the campaign
objective. So, this was the goal that we
just talked about. And for us, it's
going to be sales. So, we can click
continue. And there we go. And the first
campaign I'm just going to call it broad
signups free school free trial live
video ad buying type set it to auction
campaign objective set it to sales and
then we set it to campaign budget and
I'm going to start at around $30 a day.
Could also start with lower than that.
Just be prepared that it's going to take
longer for Facebook in order to find out
what audience actually converts.
Campaign bid strategy. We're going to
set it to highest volume. And then we go
to the ads set here on the left hand
side. I'm just going to call this broad
campaign one. Actually, in the this one
right here, I'm going to call it broad
campaign one. I already know it's going
to be the free school. So, I'm just
going to write the date, which is the
18th of August. Same with this one. This
just makes it easy to know, okay, when
did I actually start the campaign. There
we go. So, now we are inside of the
adset. Customer life cycle strategy, we
set it to get conversions from all
audiences. And then conversion location,
we set it to website. The performance
goal is going to be to maximize number
of conversions. And the data set is the
one that we just created which is the
free community. And then we can select
the event which will be purchase like
this. This should fix itself because I
just reconnected it. And there we go.
Cost per goal will be none. We're not
going to set a cost per goal. And the
attribution model will just be standard.
We don't need to set a spending limit.
We just go down. And for the audience, I
like to keep it as broad as possible.
Right here, I have a list of countries.
And what I'll do is that I'm going to
paste this doc in the description of
this video. But I can copy all of these
countries and then we can go to
locations and countries. I can click add
locations in bulk and then type
countries. And I'm going to paste all of
these in and click match locations. And
basically what's inside of this right
here is all of the countries where I've
seen conversions before. So these are a
bit richer countries where it makes
sense to put ad spend. It says one
location can be added. That's fine.
Click add 91 locations. And this gives
us a very very broad audience of a lot
of countries that we can run ads to. I
can see right here the minimum age in
Thailand is 20 instead of 18. So what
I'll do is that I'm going to find
Thailand. I'll remove that right quick.
That removes that issue. And then two
tasks are required to deliver your ads
to Singapore and Taiwan. Stick tasks.
Actually, we also just going to remove
those. Can be asked to do that as well.
Going to remove Taiwan and we'll remove
Singapore. They have some additional
rules when running ads. Don't want to
bother setting that up right now. This
looks good. And then there's quickly
need to take review requirements right
here. Everything else right here, we're
just going to keep broad. You need to
set an advertiser profile if you don't
have one already. Placements we also
just keep broad. If you're selling a
higher ticket product, like $7 a month
is not too much. But if you're selling a
higher ticket product, then it makes
sense to remove some of these countries.
The second half is kind of like the tier
2 countries. First half is the tier one
countries in terms of like spending
power in the country. So you can remove
the ones that you don't think would fit.
Scroll down and now comes the ad. So I'm
basically just going to write campaign
one. Add one. And now we are at the ad
level. I've called it campaign one. Add
one. The Facebook page is going to be AI
with Albert. The Instagram profile is
going to be the Instagram profile we
added. And for the Brad's profile, we're
just going to use our Instagram profile.
Now we're going to click create ad. I'm
going to show you in a second how we can
also use an existing post. But for now,
click create ad. And now for the website
URL, I'm going to choose school.com/
regroup/about.
That's the link to the school community.
Paste that in. Now it's time to set up
our ads. I can see that it right now
says that the ad account doesn't have
access to our Instagram account. We can
fix that by going into business settings
right here. Then going into Instagram
accounts, clicking on the Instagram
account that we've just connected, and
then click connected as, and then
connect the ad account like this. Bit of
a funny setup, but it needs to be done.
Now the Instagram account is connected.
And now this should work if I add it
now. Let me just refresh this right
quick. Great. I just had to refresh a
couple of times, but now it shows my
actual Instagram account. We don't need
to connect this. That's good. We click
create ad and then we do manual upload
and then we do a single image or video.
For the website URL, we've already
inserted this link right here. We need
to make sure that's 100% correct because
we don't want to send traffic the wrong
way. And then for the media, for now,
I'm just going to delete this right
here. And then we're going to click
setup creative. We're going to set up an
image ad. And now it's time to set up
all of our ads. So I'm just going to
start with the ad one that we created
from Canva. Click next. And now it's
time to write a primary text and a
headline and then a call to action. As
the call to action, I always like to use
learn more. And for the primary text, I
created this document right here. I'll
also leave a link for that below, but it
basically says here's the harsh truth.
If you don't learn AI, you will get left
behind. But the good news is, and then
it basically just says need to update
this. We just launched the 7-day
challenge that takes you from a beginner
to an entrepreneur in 7 days. This how
to join, try the challenge, copy the
trigger, update your trigger. And the
best thing when you complete the
trigger, this needs to update as well.
It's basically based on an old ad I
created that works well. When you
complete the trigger, you get free
software deals. So, if you actually
committed, you get to try everything.
Free go high level trial, free AI
course, and network for free. Free 7
days. subscribing the challenge below
and then of course we're going to insert
the link to the actual challenge below
in the ad. So the way that I usually
create ads and I'll explain to you why
I've created that like this when we
actually create the ad, but basically
you want a hook that hooks people in
that gets people to watch. Then you want
to explain what it is that you're doing
and at the end you want to drop another
link which gets people to click for the
headline. I like to split test a couple.
So we're also going to have start for
free right here and we can add a couple
of options. And basically how this works
is that Facebook's then going to split
test your headlines and find the ones
that performs the best. And then I
usually don't include a description. And
for the call to action, I'm going to set
it to learn more like this and click
next. Now it's going to create a bunch
of AI variations of this. Like this one
actually looks pretty good. So let's
click on this one. This might work. If
there are some of them that's good
inside of here, we can try them. I think
this one is good. This one looks kind of
like 3D. I think this is the same. This
one might work as well. And then we
click next. All of this we just keep
off. I don't like to add music on
either. So, I'm going to remove that as
well. That click done. And there we have
our first ad. Look at this preview right
here. Here's the harsh truth. If you
don't learn AI, you will get left
behind. But the good news is that gets
people to click this see more button,
which increases ad performance because
it increases clicks. That's why I make a
hook right here. And then I always have
something that says but like read more.
Something that gets people to click. So
read the rest of the copy as well. An
important thing that we need to make
sure is off as well. Turned off is this
right here is essential. This one is
fine to keep on. Enhance CTA. That's
fine as well. Relevant comments also
fine. This we can keep on this setting
right here. Optimize website
destination. It's very important that
you have that off, especially if you're
using a platform like school. The reason
for that is that then they might send
traffic to other communities instead of
your own if you don't turn that off. So,
make sure that's turned off. We don't
need to turn this on. There we go. There
we have it. Now we have created the
first ad. We can also click on right
here to see how the others look. These
look good as well, I think. And now we
just need to add a bunch of ads. We
don't want too many ads in here. So I'm
probably going to choose some of the
reds, some of the ping, some of this,
and some of this to try out different
formats. And basically based on these,
we have a couple of campaigns that we
can run. I don't like to have more than
like I'll say 10 ads in one adset. The
reason for that is that we might get
budget constrainted, which means that we
don't we're not spending enough. If
we're spending like $30 a day, we're not
spending enough in order to show all of
these hats and actually find the winning
ones. So, I'm going to take four and
five from these images and then I'm
going to show you a trick right after
I've done that. The fastest way to
create a new ad is click on these three
dots and then click quickly duplicate.
That basically just creates another
exact copy of this ad you have right
now. And now we can call it campaign
one, add two. Because now we can just go
down into the creative. We can delete
this image that we have uploaded. And
now we can add another image. Let's see
which one I want to add. I probably want
two of the reds. I'm going to upload
this one as well. And then I'm going to
take some of the others as well that I
think is going to perform the best. So,
we add this one. We click next. You can
see it has the exact same settings as we
had before. We click next. Now, it's
creating some images. Let's see if it
comes up with anything good. If it
doesn't, then we just continue. Don't
really like this. I don't like this
creepy smile house in the background
like this. Might be okay. But again,
doesn't look too good. So, I'm just
going to click next. We're going to turn
off all of these visual touch shots, add
music, all of this. Turn that off. Add
overlays, text improvements, turn it
off. Done. And now we have the second
app set up. Just like that. I'm just
going to make sure turned off
promotions, turned on, branding, website
highlight. Don't think we want this
branding. Important that you go through
all of these settings because Meta
really likes turning on things that you
don't need. So, I'm just going to turn
this off. You want reveal details over
time. Cool. So now I'm just going to
duplicate all of these and basically
just add a couple of images that I think
will be performing well. I'm going to
add like four or five images because
then we're going to have like four or
five images. We're going to have like
four or five videos as well in the same
campaign. So we have a variety of ads.
That's very important. And then we are
soon ready to launch our ad. Cool. So
let's do this too. Remove this. Add
image. Let's see which one of these I
like the most. This one I kind of like
this one. Going to use this one right
here. Make sure the music is turned off.
Turns it on always by default. There we
have it. And I'm just going to add a
couple of more and then I'll be right
back. Cool. So, basically what I've done
now is that I've added six different ads
and different colors, different
messaging on them. All static ads, so
all like images. And they all have the
exact same settings, all have the exact
same text, all have the exact same
headlines. Something I forgot to mention
as well is that you see this headline
right here. The way that meta ads work
is that the real headline, even though
it isn't called headline, it's called
primary text. This one right here is
actually the first thing people see.
It's this text up here. So, you should
focus more time on the actual headline
that people read first rather than this
right here. This right here actually
works more than a call to action rather
than a headline. Just so you remember
that. Cool. Next up, we're going to do
the exact same thing, but we're going to
do it with videos. And we're going to
take our exact post that we've already
used. You can just click quickly
duplicate. And then I'm going to
duplicate this one right here. And then
we are going to call it video instead.
So, I'm going to call this add seven.
And then I'm just going to write like a
parenthesis bit right here. And then
we're going to go down. We're going to
click delete right here. And then
usually you could either add a video ad
like this. But we're actually going to
use an existing post. So I can scroll up
until I find add setup. And then I can
click use existing post. This will open
up a new setting right here where we can
find our Instagram post. You see this
right here. And then we click change
post. And that was the reason to why we
save these reels with the links and the
captions because we can use this to find
them. So, I think this ad right here
could be interesting. So, I'm going to
search for the caption. Going to make
sure we are on Instagram, best
industries. Then, we want to set the
date. I'm just going to set it like
January 2024. Go all the way over to
today. So, basically set the time frame
to be very long right here like this.
Click update. And basically what we can
do now is that when we go back to our
winning reels, let's say I want this
one. You see this ID that's in the URL?
I can copy that and then I can paste it
in and search for it. Hit enter. And you
can see this will find this reel right
here that I think will perform well. So
I can click on this, click continue.
This will now add this video as the ad
as an Instagram post. And the great
thing about this is all the social
proof. So all the likes and all the
saves will show on the ad. So it will
look like an ad that has been showed to
a bunch of people already. It will
already have a bunch of likes and it's
also going to have a bunch of comments
which basically just pushes and
increases the trust of the post.
Everything else we're just going to keep
the same. you know, we need to make sure
like we need to double check that side
links are turned off, especially if
you're working on a platform. And this
can take a little bit of time cuz it's
processing the ad. So, in the meantime,
I'm just going to duplicate this ad.
Click quickly duplicate. Then going to
change this to vid 8 like this. The
other one was vid 7. This is vid 8. And
then we can go back and we can change
the post right here cuz we don't want
the same post on this one. We want
another post. And then we can take
another one from our ad. For example,
this one right here might be good. This
one right here might be good as well.
And we pasted the link both to get the
idea, but also to go back and actually
find the videos that we think could
perform well. This one, for example, I
think could perform as well. So, I'm
going to copy the ID. Bit of a headache
to have to go back always and just like
set very far into the future, but with
the post ID, we can find the videos
pretty easily. Now, we choose this one.
We click continue. And now, that's going
to be uploading as well, just like the
other one. It's now going to be
processing that as well. And we can just
go back to our video 7 to see, okay, now
this is uploaded correctly as well. So
now I'm just going to go through and I'm
going to find all the ads that I think
could perform well in a bunch of
different formats. Like now I have one
tier list video. So I'm not going to add
another tier list video. Instead I'm
going to add maybe a tutorial video,
maybe a resource video. I'm basically
going to add different things, different
formats because you want a a variety of
different formats. So I'm going to do
that and then I'm going to be right
back. And there we have it. Now we have
10 ads in total, six images, four
videos. All the videos are based on
already high performing videos on our
social medias. So, we've taken our
organic content and basically just
turned it into ads. And the great thing
is that it's going to show, it doesn't
show in the preview, but it's going to
show all of the likes as well. So, all
of the social proof. And of course,
you're running it from your profile as
well. So, people are going to go to your
profile, too. It's going to help you get
followers and they're also just going to
convert naturally like organic content
usually does. Then click on the campaign
and then we're going to click publish
campaign. You can also go back and then
just making sure we have the campaign
marked. Click review and publish. Click
publish. And sometimes there's going to
be some errors. But let's see if we run
into errors here. Nope. 10 ads were
published correctly. If you have a brand
new ad account, then it's going to take
some time before it starts spending.
Basically, what the ads does is that
it's basically going to start processing
like this. So, basically, Meta reviews
all of the videos before they show them
as ads. And after everything has been
reviewed and everything is ready, then
the ads will start running. So, I'm
going to update you guys throughout the
entire process. You can see how this
works and then also how we decide what
ads are the winners and how we scale
ads. I'm going to show you absolutely
everything. So, it's going to be
extremely valuable. I'm dropping all the
source. Let's get into it. And there we
go. All of our ads are now live. It
still says $0 spend. And that's because
MEA takes some time before they start
spending, even when it says that it's
active. Sometimes it can even like take
half a day, maybe even sometimes a full
day before it actually starts spending.
So, just wait, be patient, and it's
going to start spending now. And what
we're going to be able to see is that
these impressions in a second, these
impressions right here will start going
up. We're going to be able to see
hopefully some link clicks and hopefully
some purchases. The most important thing
about this are the numbers behind it. So
after we've seen how much each cost per
result is, we are going to run through
the numbers so you actually understand
what's going on and how we can calculate
our return on investment etc. But so far
so good. All right, because this ad
account already has some reputation. You
can see that actually already started
spending. You can see on the reach right
here it says 553.
And what we can see is if we go inside
of the ad level right here where we can
see all of our ads, it has already now
started spending on these two ads right
here. add one and two and we are getting
a decent cost per thousand impressions
and we actually already have a couple of
link clicks which is really good and our
clickthrough rate is pretty high as
well. I'll say anything over 1.5% is a
good clickthrough rate which we have. So
already now this looks pretty promising
just based on these ads right here.
What's worth knowing is that the result
this is what our goal is right a website
purchase this will always be a bit
delayed. It's not always instant. So,
we're going to have to wait until the
end of the day to see the real cost per
result. But so far, so good. It has
started spending. It's going to spend
$30 today. It has spent $2 so far. Cool.
Let's talk about the next campaign
because this campaign is just broad,
right? It's straight cold. People that
have never heard about it before. I'm
going to show you an insane campaign
that we're also going to set up, which
is going to have a bunch of different
ads that's going to go out directly to
our followers. Let's set that up as
well. Let's create the second campaign
which in my opinion is the lowest
hanging fruit there is for every single
content creator out there. They can run
ads directly to their audience which
will have good conversion. The way we do
that, the way we run ads to our
followers is that you go inside of
audiences inside of the ads manager.
Then you go on create audience. Then you
go on create audience and you go on
custom audience. And then you're going
to choose your Instagram profile. So I'm
going to choose this one right here. And
we're going to say people who engage
with this professional account. We're
going to choose the one that says people
who started following this professional
account. You can also create a campaign
and it's the exact same method that I'm
showing you right here with everyone who
engaged with your professional account.
This can be commenting or liking a
video. But for now, we're just going to
go with people who started following
this professional account. For the
audience, I'm just going to call it
Albert followers like this. And then we
can click create audience. There we go.
Your custom audience was created. For
now, we don't need to do anything. It's
now going to say populating. And then
it's going to take the entire audience.
As you can see right now, it says
estimated audience size below a th00and,
but we have 300k followers on the page.
So, it's going to say around 300k right
here when the audience is done
populating. So, while we wait for that,
we can start setting up the campaign. We
do that by going inside of campaigns
right here. And now I'm actually going
to duplicate the other campaign that's
running right now. Because we already
have our ads inside of here, I can just
click duplicate, remove this
recommendation, click continue. And this
is basically going to take an exact copy
of the campaign we've already set up.
And it's just going to create another
one of them. So we can click duplicate.
And now you can see we have broad
campaign one August 18th with the copy.
So we can remove copy right here. And
instead of broad, I'm going to call it
followers campaign one. Same thing under
the adset. We're going just going to
call it followers campaign one. And then
the date. It's going to be the exact
same setup. So it's going to be get
conversions from all audience. It's
going to be conversion location. It's
going to be website. All of this is
going to be the same. For the location,
we're also going to keep it very broad
for all of these countries. But we're
going to click on this button right here
that says further limit the reach of
your ads. And then it's going to give a
recommendation right here not to do it.
But that's just because Facebook likes
to have it broad because they think that
most people don't know what they're
doing. So we're still going to click
further limit the reach of the ads. And
then click continue. This gives us some
more settings like the custom audience
right here that we can click on. And now
we can add our existing audience that we
created, which is this one right here,
IG followers, Elbert Algard. And now
it's going to say that your estimated
audience size is small. That's fine.
That's what we want it to be. We only
want to retarget the people that already
follow us. So right here you can see
custom audience include people who are
at least one of the following and then
the followers right here. And again, we
keep everything else broad. Same with
the placement. Same with everything
else. The only change that we have
inside of this campaign is that we are
only running it to our followers.
Another thing that I'll be changing is
our budget. I'm going to go back to the
campaign and then I'm going to set this
to something like $20 in the start
instead of $30 because these $20 will go
much further. It's a much more engaged
audience. So, we don't need to be
spending as much. And I'm going to use
the exact same ads as we had before.
However, I'm going to be adding way more
ads. And I'm going to explain to you why
in just a second. So, all of the ads
that we have right here, I'm going to be
adding all of them. So, just like
before, I'm just going to click quickly
duplicate. Going to call this ad 11. And
this is one of the videos. So, I'm going
to choose more of these videos right
here, like this one right here. Maybe
this change post. Paste in this. We get
this one right here. Select it. Click
continue. And it's the exact same thing
that we did before. I'm just going to
add way more ads to this ad set. And I'm
going to add all of the images. I'm
going to add all of the carousels and
all of the videos. So, let me do that
and then I'll be right back. There we
go. In total, I've now added 22
different ads. You can see it's much
higher than the 10 ads we had in the
other campaign. And I'll explain to you
why. However, one thing that I noticed
that Facebook does by default when I
quickly duplicate these ads is that it
turns on this optimize website
destination. We need that off.
Especially if you want a platform like
school or W or whatever. You don't want
to send traffic to other destinations on
a site because that might be another
group that you actually don't own. So,
I'm just going to go through all of
these posts and just make sure that this
optimized website destination is not on
on any of them. Very important to double
check this. I'll also recommend that you
turn browser add-ons off. You don't want
that on either. You don't want people to
call you if your funnel is to send
people to an about page. So, this all
looks good. I think I've checked
everyone now. Yes. Now, we can again
just click preview to publish. This is
going to pull this up. We can publish
the campaign. And there we have it. They
are now, if we give it a quick refresh
up here, now they will now start
processing. And then this campaign will
be live as well. Let me explain to you
why it's smart to have these two types
of campaigns. Why it performs extremely
well when you run ads like this with
organic content. I'm going to give you
all of the source. Let's talk about what
we have just set up. The way that our
entire funnel is going to work now is
that we are going to have a bunch of
content going out organically. And of
course, this is going to drive sales
directly to whatever your product is.
However, we're also going to take our
winning content, the content that
performed well, and we're going to run
that as ads. Because we are paying now,
we can force to a cold audience. This is
our campaign one, right? We're going to
call it campaign one right here. This
will now go out to another cold
audience. It's going to show our video
to even more people and that will
increase our sales further. That's why
it works so well with content we are
posting anyways. We might as well take
our winning content and post them as ads
as well and run that to get even more
sales. On top of that, we also running
our second campaign right here, which is
again ads, but it's not going out to a
cold audience. It's going out to our
already existing followers. So, the
people that have followed from our
content, they become a follower, right?
We are now running ads directly to them,
which again is also just going to
increase sales. So, most media
businesses, most companies that are
posting content, most creators, they
only have this in place right here. But
when you add this second layer to it,
you basically just increase the amount
of sales that you make without that much
more work. You can then scale this part
up if you wanted to. You can start
spending more money and creating even
more ads. But this is a very natural
setup to have if you are creating
content to also set up ads that goes out
to your already existing audience and
that uses your winning content already
to push that out to a cold audience as
well. But let's talk about why the
content works so well as ads. The reason
for that is that think about what they
are incentivized to show. They want the
experience for the user when they are
scrolling on their phone to be as good
as possible. And in order to do that,
they don't want ads on the platform to
ruin the experience. So the best
possible ads are actually ads that are
similar to content. And that's why it
works so well to run your content as ads
is because it is content. Facebook likes
to push the things that seems like
content. That's why like UGC ads of
influencers reviewing a product like
where it doesn't feel like an ad are
usually the videos that actually
performs the best. So, let's see how
these ads perform and I'll show you the
real raw results of running ads. One
thing I will say though is that many
people think that ads are just like,
okay, you run some image and all of a
sudden you're going to get results. In
order to get real profitable ads, you
need to find the winners. Nine out of 10
ads that you create will probably not be
a good ad. So, it's not going to perform
well. But the one out of 10, that's
where the real money is made. But that
also means that on the nine out of 10
ads, you're actually losing money.
You're testing an ad, it doesn't work,
and you're losing money. And that's why
volume is such a key thing. We will get
a decent rorowass right off the bat. But
in order to scale that, bro, we need to
create even more ads and we need to just
make sure that it's the winners that are
actually spending the most amount of
money. Cool. All we can do now is
literally just wait for our ads to be
finished. So, I'll keep you guys updated
on how the campaign goes. It is now the
next morning, server. I sound a little
tired. It's 6:00 a.m. and our campaign
is going pretty decently. You can see
that per purchase we are at $641. We can
sell to maximum in the top right corner.
And you can see on the followers
campaign we have spent $17 and so far no
sales has come in. But on the broad
campaign, so the completely cold
campaign, we have actually already
gotten free purchases which is pretty
good. We can also see how many people
have actually clicked. So I can see a
lot of people are clicking from the
other campaign but it doesn't seem like
they are signing up. And overall, our
metrics right here, our clickthrough
rate, our cost per landing page, all
looks are very, very healthy. We can
also click in to see what ads are the
ones that are performing best. And you
can see the majority of the spend right
now going to these two ads right here.
This one is getting $2.77
per purchase. And this one is getting
$12.51.
So, it seems like this ad right here is
the one that's by far performing the
best. And it has barely spent anything
on a bunch of the ads. It has not spent
anything yet. So, we just need to run
this campaign. It is still learning, so
it's still gathering data. But so far,
the cost per result, $641, especially
right off the bat, is really, really
healthy. We are still at an extremely
low spend. So, if this is going to hold,
we have no idea, but so far so good. I
want to show you the numbers behind it.
So, the traffic is going to our large
school group, this one right here, with
165,000 members. The community is $7 a
month, but it has a free trial. So it
starts with a free trial and about 33%
signs up after the free trial and
becomes a paying member and from paying
members they usually stay in the
community for around like 6 months. So
in order to break even right now we are
paying around $6 for our free trial sign
up. Then a third of those actually
convert into a paying member. So we just
got to multiply this with free. That
means that per paying member we are
paying $18. This is how much it cost us
in ads in order to get a paying member
inside of our school community. And how
much is a paying member worth? Well,
that's very easy to calculate. You just
multiply $7 a month, which is the cost
of the community. You multiply that with
how long they stay, which is 6 months.
And then 6 * 7, that's $42, right? So,
so far so good. If this holds, this
means that when I put $18 into ads, I
get $42 back after 6 months, which is a
little over a 2x rorowass. However,
something very important is that this is
not the entire funnel. My goal with this
is actually not to get a rorowass on
this. My goal is literally just to break
even, which is going pretty well because
we have back-end offers. We have our $97
a month community that people
automatically go into. We also have a
closer group that's $4,000 where we work
more hands-on with people. And then we
even have onetoone which is around 10K.
So we have a bunch of upsells from this
free community. So the entire goal of
this part right here is actually just to
break even right now. And that's the
power of ads. We actually getting paid
to acquire leads and customers and let
people know about our stuff. And this is
just like the initial campaign. Meta has
absolutely no data. This is a pretty new
ad account. So hopefully this holds. we
can break even at a much higher ad spend
as well. This is the way that you should
be thinking. You should try and have
some kind of intro offer that's low
ticket. The reason it needs to be low
ticket is that no one is going to sign
up to a 10K package if they don't know
nothing about you. However, if they come
through and they get some cheap resource
first, like $7 a month with a free trial
is extremely easy to sign up to. Doesn't
require much for most. Then they slowly
completely normal go through the funnel.
Maybe they want this, maybe they want
this. Maybe some of them are going to
take a one-to-one calls and all of a
sudden our row ads looks more like 10x.
And if you take a look at everyone else
whose main acquisition is paid ads,
you're almost always going to see
they're either going to have some like
webinar VIP ticket funnel where they try
to break even on the VIP ticket price or
they're going to have some community or
some resource basically something up
front that makes them break even because
then all of this is basically just free
revenue, right? If you're breaking even
on this right here where you can just
like spend and spend and spend and spend
and spend, then all of the revenue
that's generated on the higher tier
packages is just additional free money.
What should you do with this
information? Well, now you know how to
create content. You know how to create
insane skills that really helps with
that process that you can either install
into your own personal brand or someone
else's personal brand and get paid for
it. You can do the exact same thing with
ads. You can say, well, I can also take
care of your ads and then get paid to do
that or do it for yourself. But most
people think that paid ads is just like
something additional. and I can do it in
an afternoon, then it's just running.
But just like any acquisition channel,
there's way more behind it than you
actually think. And this is a quite
simple ad setup. There are people that
have some insane ad setups with
retargeting campaigns on different
stages. However, you get the best
results by just breaking even on some
kind of intro offer and then upselling
after that. Congratulations on watching
all the way to this point in the video.
You've done better than probably 95% of
people that clicked on this video and
started watching. And for that, you
should be proud of yourself. It is not
everyone that can do this these days
where dopamine is all around us. But you
might still be in a situation where you
have now seen all of this stuff, but
you're still on the edge. Is this
something you should start? Is this
something you should prioritize on
learning even more about and building it
up? And the only way that you can really
know if it is worth it or not, going
allin on content is to think about,
okay, how valuable is it going to be in
the future. I would say there are two
things that have greatly improved my
life. The first one is AI. I built an AI
agency. I scaled it to $40,000 a month
that allowed me to travel the world
while working. But the second thing is
content. Content does so much more than
just making you money. It is attention
that you can fall into a product. Yes,
and that makes you money. But it also
helps you acquire talent. It helps you
show your vision to more people that get
them to join your team. On top of that,
you also create a massive impact. If you
provide a lot of value and people start
following you from that value, you will
either directly or indirectly change
lives as well. You should see some of
the messages that people have sent me
based on the videos that I've made. And
sometimes it's very easy to forget that
that's actually the impact that you
make. 95% of people that see your
content and that you help in some kind
of way will never end up having a
conversation with you, will never end up
paying you. They're just going to take a
small part of it or big part of it and
that's going to change their life
without you even knowing about it. And
on top of that, having a personal brand
also connects you with a lot of other
people in the same space. We now have a
group of AI founders where we meet two
times every single year. And I'm only in
that group because I started providing
value for free and started posting about
my journey. So there are much more to
content than just posting and making
money from it. We also have to talk
about the future in a world where you
can create any product with AI already.
Now you can say okay I'm going to build
this thing and with AI you will have a
working prototype in literally weeks.
This was unheard of just like a year
ago. So think about 5 years think about
10 years into the future. How good AI is
going to be at building products and
starting businesses. The thing that will
actually matter and I mentioned this
earlier in the course as well will be
your ability to distribute those
products. Either your own products or
someone else's products it doesn't
matter. If you learn the skill of
distribution, then you will never be
broke. But this also means that we have
a ticking clock in front of us right
now. In a world where AI can also
generate content, which it basically can
already now, if you don't build a
personal brand or learn the skill of
building someone else's personal brand
so you can help them before that
happens, even if you don't know how to
utilize these tools as well, then it's
going to be impossible. If you're not a
known figure in a space, it's going to
be really hard to start when there's so
much AI slop on the platforms. So, as a
final word, if you're thinking about
starting a content business and using
these skills and using these things that
I've shown you throughout this course,
then now is the time. You can either say
that you're going to do it or that
you're not going to do it. However, the
one thing that I don't want you to say
is that I'm going to do it later. Thank
you so much for watching all the way to
the end of this course. I really hope
you found it valuable and I really hope
that it helps on whatever it is that
you're trying to build. I want to make
AI education free for everyone. So, if
you haven't already, make sure to
subscribe, like the video so you don't
miss my next video. Again, thank you so
much for watching. I am rooting for you.
Have a wonderful rest of your day.
Ask follow-up questions or revisit key timestamps.
In this video, the creator discusses the importance of building an online presence and personal brand in the age of AI. The course emphasizes that while AI lowers the barrier for creating products, the real competitive advantage is the ability to get attention and distribute those products. The creator provides insights on choosing social media platforms, the power of content as a funnel, and how to use AI tools ('Claude skills') to automate content creation for carousels, videos, and ads, enabling consistent output with minimal manual effort.
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