13 most EXPENSIVE Tech Fails of all time
653 segments
I'm a French jewel thief, but I got a
bit of a problem. I don't have any
jewels.
So, I'm off for a little day trip to the
Louvre to get some.
The thing is though, the Louvre is
world's most visited museum. It's home
to humanity's rarest treasures like the
Mona Lisa and even the French Crown
Jewels. And so, to actually breach this
security would require an absolute black
ops cover of night Ocean's 11 level
operation.
Oh.
>> [music]
>> Maybe not.
Because in October 2025, four thieves
literally committed daylight robbery at
the museum. They rocked up to a window
in a furniture lift wearing high-vis
vests
during opening hours and they just took
the Crown Jewels. They hopped back into
their lift, descended comically slowly
back down to the ground before
disappearing away on their scooters
at 9:30 a.m. Ooh.
Just in time for a breakfast [music]
croissant. See, the Louvre had a bit of
a tech problem. Their entire
cybersecurity system was based on
software almost as old as me with a 2014
audit finding that they were still using
Windows 2000 which was well past the
point of still getting security updates.
And yeah, they did have CCTV. It was
just
facing the other direction. So, they had
no view of this balcony being used to
access the window. Okay, but still these
thieves would have had to be something
special, right? To be able to identify
this critical blind spot. Oh, that's
right. The password to the entire video
surveillance network for the Louvre
was Louvre.
It was not a joke earlier by the way.
This actually happened allowing them to
drive off into the
rush hour traffic with a hundred and two
million dollars of jewels. The Louvre's
president, Laurence des Cars, was so
appalled that she tried to resign the
very next day. And I would still [music]
only call this a five out of ten tech
fail. Because it got me thinking, if an
easy to guess password and four dudes in
a furniture lift are enough to cause a
hundred and two million dollars worth of
damage, then how expensive can it get
when the mistakes get bigger?
That's what I found out and I kind of
wish I hadn't.
Like,
>> [music]
>> you know Dyson, the company who makes
your vacuum, your hand dryer, your hair
dryer. Essentially, if it moves air,
then Dyson will sell it to you for like
$400.
Well, in 2016, James Dyson decided that
what he really wanted to move was
people. So, he started secretly building
an electric car. And look, it wasn't a
crazy idea. Dyson specializes in
high-performance batteries and electric
[music] motors and that's exactly what
an EV needs, which is why they went big
developing a battery back that could go
600 miles on a single charge. We're
still not seeing 600 miles now [music]
and this was 2019. Not to mention a
floating hologram heads-up display,
seven seats [music]
and a design that I think I'm physically
attracted to. Oh yeah, and the seats
were ergonomically redesigned from
scratch because Mr. Dyson personally
hates the lack of lumbar support in
normal cars.
I can kind of see his point to be fair.
Not our most comfortable getaway.
The slight problem is Dyson ended up
reworking so much that they eventually
realized just to break even they would
have to sell each of these cars at
today's equivalent of $275,000. [music]
I don't think we have enough jewels. And
it took our good friend James burning
through 900
>> [music]
>> million dollars
of his own personal money to come to
this realization. At which point he had
no choice but to scrap the entire
project, go home and
sit on a [music] chair that
probably gave him back pain.
Six out of ten.
Lads, do you want some lunch?
But sometimes the biggest cost of a
mistake is to your reputation like it
was with [music] Taco Bell. Because in
2025, this company implemented an
AI-powered drive-thru system in over 500
of their restaurants hoping to improve
customer experience and um
let's just say it wasn't very good at
taking orders. [music]
And what would you like to drink with
that?
I want a large Mountain Dew.
And your drink?
>> [laughter]
>> Oh, and my absolute favorite is when
this guy asks, "Can I get 18,000 water
cups, please?"
>> [music]
>> Okay.
What can I get for you? The way that the
system just instantly dies and hands it
over to a human worker is class. And
just a repost of this AI breakdown on
YouTube is currently sitting at nearly
30 million views. And so, responding to
the fact that their AI's greatest
achievement was becoming a meme, Taco
Bell's chief digital officer, Dane
Matthews, told the Wall Street Journal
that they were going to think carefully
[music] about where not to use AI going
forward. Gee, thanks Taco Bell.
How did that not occur to you before?
Having just watched McDonald's cancel
their own AI drive-thru after it went
viral for putting bacon on ice cream and
nine sweet teas in one order. They keep
trying.
They keep failing.
And in the process, they just keep
funding their own funerals. Where's the
rest? Is that all they had left? What
about yours? I had a croissant.
Right.
>> [music]
>> I should probably go then.
Ah.
But it's more embarrassing for Will
Smith who used AI to replace people but
just
didn't even realize. Last year he posted
a video from his music tour and
>> [music]
>> do you notice anything a little off
about it? Specifically the crowd that
has clearly been edited with AI. It kind
of looks like Will wasn't quite
satisfied with the turnout so decided to
embellish it a little with some
AI-generated concert goers hoping no one
would notice. Big fan of the guy so
moved by Will's music that he's wiping
his tears through his glasses. The sign
saying from West Philly to West Swiggy
and especially the one claiming that
Will helped them survive cancer. The
idea of all of this being AI-generated
was horrific news for Will Smith's
let's be honest, already waning
reputation. With every comment some sort
of joke at his expense like unreal
concert man.
Literally. And Will Smith has not only
just melted his fans' hearts with his
concert but also melted their entire
bodies. But the worst part, the entire
fiasco was an accident. Turns out the
crowds were real. You can see them in
phone footage from the gigs and
bafflingly in photos posted by Smith
himself where you can directly
cross-reference things like the Swiggy
sign was there in his Switzerland show
although it actually says Swizzy. So,
most likely Will's social media team
just used an AI tool to put together the
highlight reel. They fed in genuine
photos and videos but because the tool
itself was AI, it introduced all of
these unintended side effects. Either
way, damage is done. Everyone thinks
Will Smith faked a crowd to stoke his
ego. He's the AI crowd guy now. Four out
of ten.
Oh, there's that.
There's that. But speaking of men with
image problems, you've probably seen
Elon Musk's Tesla Optimus humanoid robot
at this [music] point even if it was
only as a guy in a costume. Musk has
stated that the Optimus robot will
eventually account for 80% of Tesla's
value which
got to say sounds [music] like a
ludicrous prediction. He's also claimed
that Tesla currently has two of these
Optimus robots actually working. So,
when you see one out here serving drinks
at a product demo, you're kind of
expecting the real deal, right? Well,
um
Oh.
The fall was embarrassing enough, but
it's actually the hand movement that got
people talking. Look closer. Doesn't it
look an awful lot like it's removing a
headset kind of like the thing was
actually being remote controlled by say
a human operator. And Tesla have a track
record of doing exactly this, putting
human-operated robots out there and
deliberately being very lax about
letting people know that these are not
fully autonomous. Add in the fact that
Musk is currently chasing a one trillion
dollar payout from Tesla where one of
the goals that he needs to hit is to
ship a million bots and it starts to
make sense why he's doing way too much
to convince you that the future is now.
Maybe just hang on until you have a
working prototype before showing it off.
At least that's what Nothing did when
they wanted to impress customers with
the camera on their new flagship phone
three holding a bunch of demo events in
stores. Five photographs were shown off
on these in-store demo units with the
text, "Here's what our community has
captured with the phone three." Do you
want to know what's crazy? Zoom into the
reflection of this one and you can
actually see the DSLR camera, not phone
three, that took it. And then with a
little internet sleuthing, fans came to
realize that in fact every single one of
these shots was in fact a publicly
available stock photo. Nothing
eventually came out to claim that they
were just placeholder images that they
had intended to replace but that the
units had gotten to stores before that
happened. Malicious or not though, this
is a pretty costly extremely avoidable
PR moment to be having while being the
underdog just as you release your first
ever flagship smartphone.
But Nvidia has definitely lost a lot
more rep.
And didn't have a huge amount to lose in
the first place ever since they pivoted
their focus towards providing graphics
cards to giant AI companies kind of
ignoring their original customers, the
gamers.
But then, instead of deciding that it
was time to listen to the players,
Nvidia just decided to go full on
friendly fire with DLSS 5. So, DLSS,
which stands for deep [music] learning
super sampling, has been one of Nvidia's
superpowers for a long time. It's
basically a smart graphics technology,
which means that instead of each
generation having to keep doubling the
amount of hardware they're giving you,
they can instead upgrade the resolution
and the frame rates in your games using
clever machine learning tricks. However,
the latest version, DLSS 5, goes one
step further to upgrade even the
lighting and the textures, too, which
sounds fantastic, right? Who doesn't
want to prettier game? But let's
actually think about it for a second.
This scene of Grace from Resident Evil
Requiem is a scene of her heading to
investigate the house where her mom was
murdered in front of her eyes. But
Nvidia's AI slop filter doesn't know
that. It just sees a face that looks a
little dark and traumatized, uses its
training data, which tells it that faces
look better when they're yassified with
blush and eyeliner like your resident
e-girl, but in the process completely
flies in the face of the possibly months
that the developers spent handcrafting
the very deliberate way that they wanted
her to look in the scene. Or why does
the professor from Hogwarts Legacy need
more wrinkles? Guys, it really feels
like this is just AI seeing an older
person, then going through the thousands
of stock photos it's been trained on to
make her more
old. It's funny because CEO Jensen Huang
responded to the overwhelming backlash
arguing that it's not about just putting
an AI filter over everything, and that
instead DLSS 5 is meant to be integrated
with the artist. And so it's it's about
giving the artist the tool of AI. Which
made it extra awkward when it came out
that the developers of these games found
out at the same time as the public that
their games were being altered in this
way.
Five out of 10. [music] Nvidia's gamer
cred was already in the bin.
Now it's in hell.
And while we're down there, there's a
few fails so far where there's been some
mystery as to whether or not it's been a
deliberately perpetrated crime or not.
Not so much the case with ransomware, a
type of malware that locks you out of
accessing your data so that criminals
behind the attack can sell it back to
you. But at least there are companies
out there like Digital Mint who
specialize in negotiating those ransom
payments down.
Right? You know, people who truly
understand the criminal mind. [music]
Yeah, about that. In 2023, it was
actually employees from inside these
companies who used this specialized
knowledge to carry out their own
attacks. They targeted at least five
American firms. They stole the data and
demanded millions in return. But this is
where it gets truly unhinged. When those
victims panicked and they called Digital
Mint up for help, who did Digital Mint
assign to the cases? Well,
none other than one of the guys that
attacked them, Angelo Martino, who in
basically the human embodiment of the
evil Kermit meme, had managed to put
himself in a position where he was
playing both sides and negotiating with
himself. Must have been some tough
negotiations because he managed to get
all five of these companies to pay up.
One of them even paid $26.8 [music]
million and it was a nonprofit. What?
Definitely a nonprofit now. Can you
believe that just months before Digital
Mint featured one of these guys in their
employee spotlight? And I quote, "We
bridge the gap between good, hardworking
people and bad actors." They had no idea
how right they were. And basically
everyone lost here. The ransomed firms
ended up paying out $75 million.
No one's ever going to call up Mint
again without thinking twice. And the
three employees involved have been
charged with up to 20 years in prison
each.
Six out of 10 fail.
But where it goes beyond funny into just
straight up terrifying is when a man
named Sami Asdufal developed an app to
allow him to control his DJI Romo robot
vacuum using a PS5 controller simply cuz
he said sounded fun. That's not the
scary part. Unfortunately, Asdufal
didn't realize his own coding [music]
power. The custom remote control app he
built pretty quickly using Claude AI
code accidentally granted him control of
over 7,000 DJI robot vacuum cleaners
across 24 countries the second it
connected to DJI servers. How? Because
instead of DJI encrypting the data from
its devices like they should have, it
was literally laid out to him in plain
text. Zero authentication required,
allowing him complete access. So, okay,
he could now vacuum anyone's house on a
whim. That feels like a Doofenshmirtz
level scheme. Evil, but ultimately
harmless. Until you realize that these
robots all had cameras and microphones,
and that he also happened to have access
[music] to the live feeds from them. Not
to mention the floor plan of each house
that the vacuums had mapped out with all
of their sensors and their location,
too, via their IP addresses. Thankfully,
he was a nice guy about it. He
immediately reported the flaw to DJI and
they immediately rewarded him with a 30K
payout. But just imagine how
catastrophic this could have been if he
wasn't a nice guy. Remember, Asdufal
didn't hack into DJI servers or do
anything complex. He simply became god
of all robo vacs by accident. And it's
just mad to think that someone can so
easily stumble into so much personal
data from you. At least when you're
using Surfshark VPN, our sponsor, anyone
who might be snooping isn't [music]
getting anything useful cuz your
identity is masked. just made it even
crazier by launching this brand new
custom standard called Dosos. Instead of
cramming everyone's data into one shared
tunnel like a traditional VPN, Dosos
gives you your own dedicated private
data lane. And the reason that I bang on
about Surfshark is because it's like the
one deal in tech that feels like a
steal. With the code boss, you can
literally get Surfshark for $1.68 a
month cuz they're celebrating their
birthday. And that would cover you plus
an entire crowd at a Will Smith concert
if you wanted. Now, at least Sami had
the decency to feel bad about his
accidental data theft. Can't say the
same for ChatGPT, which is meant to
revolutionize search by accessing
everything on the internet and bringing
it to you. Now, that would require
having the rights to a lot of content
that would end up expensive and
time-consuming to acquire. So,
naturally, OpenAI just ignores that
part. Why?
Go fast and break things, of course. Who
needs the law when you have a
ridiculously ballooned valuation? So,
it's a shock to absolutely no one then
that a group of authors and publishers
are suing OpenAI for copyright
infringement. But it's what's happened
as part of their investigation that's
been the dramatic upset because the
group managed to acquire leaked Slack
messages and emails from OpenAI in which
their employees openly discussed the
mass deletion of two data sets the AI
was trained on that they knew consisted
of pirated books. Hilariously named
books one and books two, by the way, in
case it was unclear. So, not only did
they have other people's pirated data,
but they knew full well that what they
were doing was wrong and tried to
dispose of the evidence. So, a New York
District Court has now ordered OpenAI to
hand over those messages. And if those
messages demonstrate willful
infringement, and I don't really see how
they couldn't, this could take the
damages anywhere from $750 per piece of
stolen work to possibly $150,000
per work. An insane amount on the scale
of data that these guys are working
with. We don't know the total fines they
could face yet, but we can get some idea
from a recent lawsuit against Anthropic
for similar copyright infringement,
which saw them settling for $1.5
billion. Dollars.
Settling.
Seven out of 10. But while the exact
consequences of that are still up in the
air, OpenAI has recently had an even
bigger oopsie that's already cost them
some very real, very large dollars. See,
in 2025, the company announced a noble
new mission that doom scrolling wasn't
bad enough as it was, and that what
humanity really needed was an entirely
new short-form video app called Sora
that lets you doom scroll content that
was entirely [music]
AI generated. A
slop talk, if you will.
>> [music]
>> And to kick off the fun while
downplaying the dystopian impending
threat of anyone being able to create a
deepfake in like two clicks, Sam Altman
gave all users global permission to
create videos using his own likeness,
which of course immediately backfired
with a litany of embarrassing videos
mocking the guy. Like this one of him
begging for GPUs at a doorbell camera. I
can't train anything. Please, if you
have anything, A100s, 3090s, I'll take
them.
>> Physically stealing art from Studio
Ghibli. Give them back. NOPE, TOO LATE.
HEY, COME BACK HERE. FREE YARD, BABY. OR
THIS ONE of Altman hosting a Hunger
Games style competition forcing
contestants to fight over literal slop.
And then of course this, which I present
without comment.
Meow.
Turns out Super Sam did this to himself
for absolutely nothing because Sora shut
down just six months after starting. Let
me try and put into perspective just how
much of a flop this slop was. Sora
generated in total $2.1 million in
revenue.
Sora was costing them at peak usage
around $15 million per day
to run all while their user base was
collapsing under their feet with a 66%
drop in just the first [clears throat]
90 days. And as if that wasn't already
enough damage, OpenAI also, in the
process of losing Sora, lost an
investment deal with Disney. Disney was
going to pay OpenAI for a stake in the
company, which would have also given
Sora users access to 200 plus characters
from across the entire Disney universe.
How much was Disney going to pay them?
$1 billion.
Oops.
Now, you already know that in 2022, Elon
Musk purchased Twitter for mountains of
money.
We've been living with the consequences
ever since. But there is one consequence
that you might have missed. That Musk is
now being sued by the investors who
originally put their money behind that
deal. And the reason is one of the
funniest things I've ever seen in a
courtroom. So, do you remember when Musk
was trying to wiggle out of buying
Twitter? He'd already committed at this
point, but he was trying to pull away
because he said too many of its users
were actually bots, not people. And by
the way, he said this on Twitter,
publicly.
In tweets. Well, those tweets tanked
Twitter's stock price. That made all of
these investors panic. They believed
him. They assumed that the whole thing
was falling apart. And so, they
hurriedly sold the shares they had,
losing millions compared to what they
paid for them. But the deal wasn't off.
Twitter took Elon to court and forced
him to buy Twitter anyway at the
original agreed price of $54.20 per
share. But all those investors who sold
their shares at a loss,
they never got their money back, which
leads us to now, where a California jury
has declared Musk liable for misleading
them with his own tweets. Tweets which
he himself described under oath as
stupid tweets. You just can't make this
stuff up. The man who bought Twitter to
protect free speech is being sued for
what he freely said,
stupidly, for up to $2.6 billion. And if
you think that's a lot of money, then
you're not ready for the metaverse. Do
you remember when Facebook rebranded to
Meta out of nowhere and made a massive
bet on our near future becoming almost
exclusively virtual reality? The hub for
which was meant to be Horizon Worlds, an
online VR world where you can hang out
with all your other friends who
definitely have a Quest headset.
Now, because they were trying to take VR
from merely something that people used
to play games into this alternate
reality where we'll all one day live and
work as well as play, it was important
to have the infrastructure for users to
visit different worlds and create their
own for
whatever use they might want. Like for
instance, taking a fake selfie in front
of a fake 240p Eiffel Tower while trying
not to let the fake existential dread
creep in too much.
Wait, no. Dread was real.
Well, it seems like Meta are starting to
catch up with the rest of us who already
know that no one's interested in hanging
out in VR, whether it gives us legs or
not. Because this year, they announced
that they were removing Horizon Worlds
from the Quest app store, deciding
instead to focus 100% of their effort on
mobile instead. Cuz yes, this is exactly
what the phone user base has been
yearning for. But then, a glimmer of
hope for the roughly four remaining
Horizon Worlds fans, Meta did a U-turn
and announced that in fact, no, we're
going to be keeping VR access to the
platform after all. Just, according to
them, to support the fans who've reached
out.
Must have been a long day going through
all of those emails. But Horizon Worlds,
as embarrassing as it is, is just one
tiny part of the metaverse's failure.
Because
amidst the fallout, we've also come to
learn the total amount of money that the
whole metaverse project has lost Meta.
And
you're going to want to sit down for
this one. We've seen millions this
video. We've even seen a couple of
billion. But Meta burned through $80
billion. That's pretty much what it
would cost to end world hunger for a
year.
What did it get spent on?
This.
Cheers, Zuck.
I got to get out of here.
Ask follow-up questions or revisit key timestamps.
This video explores several high-profile technological and corporate blunders, ranging from physical security failures like the Louvre heist to multi-billion dollar failed investments in AI, robotics, and the metaverse by major tech companies.
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