the majority of people they're still

seeing the world through a lens that was

built for them and they want more they

just don't know how to do it so what I

teach which is what CIA teaches is how

to see the world in the way it really is

here's what I'm going to tell you

andreon is back a former CIA officer and

founder of everyday spy a company on a

mission to help you get anything you

want in life with the skills the CIA

taught him we don't know the recipe for

Success our society doesn't teach us the

plan the framework the process that's

what CIA did for us they just taught us

a simple system and one gentleman one of

the Frameworks that we taught him helped

him get a $32,000 raise we had one

person say I followed your framework I

wenton over the interviewer now I have

this job that I would have never gotten

otherwise but I'm not surprised when

they happened because of course the

recipes work because they were refined

in the center of CIA so first we have an

exercise called get quiet and in a get

quiet exercise all you do is just the

reason that we do that is because we

have the informational Advantage going

into any situation interesting then

there's the four seas of building

influence rapidly so if you want to

build influence the first thing we have

to do is and now you actually take the

action to get what you want so what

about persuasion then how do I persuade

somebody persuasion is a process that's

much easier it really is as simple as

finally the secret sauce at CIA that we

know that most people don't understand

is that now you can do whatever you need

to improve yourself and your

life the DAR a raffle is about to close

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subscribers Andrew what is it you're

doing in this season of your life you

know it's an interesting question I

actually just lost my grandmother

recently in the last week or so and my

grandmother was one of the two women

that raised me I didn't have a father I

mentioned that to you the last time I

was here um and it was a moment that

struck me because mortality became very

real it makes

everything clearer it makes you realize

what actually matters and what doesn't

matter it it shows you that the days

that we have aren't actually guaranteed

to us even though we take them for

granted every day I don't know I don't

know if my flight home is g to actually

happen I don't know if I'm going to step

out of this studio and get hit by a car

I don't know if my child isn't going to

get hit by a car playing in the driveway

tomorrow because life is so

fragile and we don't think about it

until we watch its

fragility dissolve in front of us we

hear about tragedy but tragedy is always

happening somewhere

else

it's it's so real and yet we don't

realize it every day it's a good thing

we

don't that's that's the truth that's how

it feels right now for me as well I kind

of wish I could go back to being

ignorant again it's that Matrix red pill

blue pill moment where I kind of wish I

could go back in and forget the reality

and and forget that mortality is reality

and so does that change your your

priorities in life in any way it does

like the biggest way that it's affecting

me right now is really with business

because you know we had a conversation

not too long ago where I was very

focused on trying to Triple the size of

the business this year because we had

been tripling the year before and we had

tripled the year before that and it

became this arbitrary number this this

scorecard where I wanted to continue

having this achievement and then what I

found is that scaling a business is no

easy thing and the struggles that come

from

scaling were

consuming the majority of my focus all

the time until this moment happened with

my grandmother and then all of a sudden

I realized I have a team of people who

can scale the business I don't have to

scale it I just have to empower the team

to do what the team does and my job is

very different my job is to enable

Empower encourage direct lead manage

their efforts but it's their job to grow

it I can take some of that time and put

it into the people that matter to me the

people that surround me the people who

have made me who I am the people like

the woman on the couch that I was

visiting in her death bed the business

you're referring to is called everyday

spy right yes sir what is everyday spy

what is the mission of that business the

mission of everyday spy is to use spy

education to break barriers for everyone

willing to learn and what is spy

education spy education is anything from

specific spy skills cognitive skills

physical skills it can be breaking myths

about what spies are and what spies are

not B bursting conspiracy theories

teaching spy uh processes and Frameworks

to everyone from entrepreneurs to

business owners and CEOs so that they

can use those same Frameworks to improve

their leadership to improve their sales

to improve their revenue or their

organization do you um do you do you

ever have a bit of a you you're a guy

that thinks quite big picture about

things um and sometimes think are Level

above everybody else do you um do you

think the people you teach these things

to know what they're looking for in life

do you think they actually know what

they're aiming at no I don't and I'll

tell you why because I don't think that

the majority of people who learn from

everyday spy see the world in the way it

really is I think they're still seeing

the world through a a lens that was

built for them have you ever looked

through uh a window in an old cabin or

in an old house it's kind of hazy it's

uh maybe it's stained or it's dirty or

the dirt is so thick on it that it

doesn't wash off have you ever seen a

window like that yeah my old shed at

home when I was a kid growing up so

you're inside the shed M and you're

looking out onto a sunny day and you

know it's a sunny beautiful Forest on

the other side of the window you know it

is but that's not what you see through

the window I feel like that's how many

of our high achieving brothers and

sisters feel they know it's a sunny

forest on the other side but school and

University and working for somebody else

and growing their business has created

this hazy glass and you can't trust what

you see through the glass you know that

what the glass is showing you isn't real

but you also can't prove it because you

can't step outside of the glass you're

inside the shed so a lot of what I try

to do with everyday spy is just shatter

the glass because you don't need the

glass to be between you and the real

world and that's what it felt like for

me when CIA trained me how to be a field

officer I don't feel like they took me

out of the shed I don't feel like they

cleaned the glass I feel like what they

did is they just shattered the glass and

there I was looking at the world for

what it really was and it all made sense

until I started meeting other people who

were still looking through the glass and

there's no way to teach them otherwise

or there's no way to convince them

otherwise the only thing you can do is

teach them to break through the barrier

themselves so that I can understand that

can you tell me what your perspective of

the world was before and after the

shattered

glass when I was growing up

uh all through high school I went to the

Air Force Academy which is a a military

school that you have to get accepted on

scholarship to go to even getting

accepted to CIA itself every step of the

way I believed that achievement came

from doing what you were told better

than anybody else so that you could be

empirically better than the competition

like that's what I believed but what I

found along the way was often times that

was true but often times it wasn't some

sometimes people who had no business

being next to me in a race at the Air

Force Academy on the college teams at

the CIA sometimes the people to my left

and to my right had no business being

there they just were the son of somebody

influential they were the daughter of

somebody important they had money they

had opportunity they were a foreigner

who knows but it wasn't always

merit-based but everything had always

taught me that it was merit-based that

the best

Jobs go to the people with the best

scores who go to the best universities

like that's what I was taught but that

wasn't really the truth the richest

people weren't the smartest people the

most successful people weren't the

hardest workers and that was when as a

kid even I started feeling like there's

a forest on the other side but all I see

is this picture that doesn't seem to

make sense so then when I got to C and

CIA put me through their their field

tradecraft course FTC which is often

referred to as the farm what they did at

the field tradecraft course is they

said Society is conditioned to believe a

certain way because Society needs to be

a giant economic machine we all live

inside of a giant machine we are

conditioned through the education

process through the the industrial

process through the church process to

fall into a hierarchy that we believe is

meritorious that is a meritocracy so

that hard work and obedience and loyalty

gets rewarded because the only way that

the government stays in power of a large

group of people is if there's a

predictable system is if they believe

there's a system and since a system is

really nothing more than a belief system

all you have to do to step outside of

the system is Stop Believing or believe

in a different system so what CIA

teaches us to do is find the people who

question the system enough that they're

open to being taught a different system

and then we teach them the system of

Espionage or treachery so they they

chose you because you were a bit of a

defiant personality or thinker I would

say or on the cusp of or potential of

being I would say a differently only

because Defiance as a as a term by

itself means that you just reject

everything instead it was more of like a

curiosity I was still very loyal very

loyal to my country very loyal to the

idea of some sort of authority figure I

was still an individual that had a

history of childhood trauma that turned

me into a person that needed external

validation but I also chose where that

external validation came from so I was

It was kind of the right amount of

trauma to be able to make me loyal to a

specific organization whereas some

people who are truly defining aren't

loyal to anyone right they defy everyone

so the CIA told you that the world

is

predictable but also way that you

explained it made it seem like it was a

bit of a conspiracy not a conspiracy but

absolutely a system you got to a

conspiracy means that there's some sort

of a conspiracy insinuates that there's

some sort of negative intention there is

no negative intention in order for there

to be a society at all in order for

there to be structure and lawfulness

there needs to be a system and in order

to create the system we have to

intentionally continue ually repeat and

program the system what is a business a

business is nothing more than a series

of predictable reinforced processes and

systems that yield a predictable

outcome why do we think a government is

anything different why would we think

that Society is anything different if

you really look at what the church does

if you really look at what

Harley-Davidson does it's essentially

the same thing find people who believe

in an ideology bring them in give them a

framework to believe in that ideology

the church is good and evil Heaven and

Hell Harley-Davidson is freedom and

individuality and then you just give

them a system to think about it one

wears crosses one wears Eagles one meets

on Sundays one meets on Tuesdays at the

local Road bar one goes on you know

civic duty to collect trash the other

goes on multi-hour road trips but in in

all cases they mark it to the young they

mark it to the age they Market to the

very old their senior members bring in

junior members they have clubs they have

everything right they're two separate

subsections of society which is why we

call them subcultures so now I

understand that there's a system that

I'm part of and it's again it's not

malicious in terms of its intent it just

is what it is it's how the world

functions it's how the country that I'm

in um operates and it's required for

there to be stability now there's

awareness but is there is there any

benefit in me

doing anything about it is there

anything I can do about it to to make my

life better there's absolutely things

that you can do about it you you skipped

over the awareness part as if it wasn't

substantial the first thing I would say

is awareness of the system is quite a

substantial step because most of us are

not aware of the system I was certainly

not aware of the system I suspected

something was different I suspected

maybe there was more than I understood

that's the whole idea of looking through

faded glass at a clear Forest you know

there's a forest but you don't know how

to get there MH and you don't know why

everybody else is standing in the shed

if there's a forest right out there

there's just this there's this in this

discomfort because you're like there's

there should be something more I feel

like there's something more but

everybody seems so happy right here

except me I'm looking out this window

feeling like there's something more the

reality is most people don't look out

the window what is it that everybody in

the shed believes that's what's so

interesting I think most people in the

shed believe that the shed is a good

thing

we need the shed the shed keeps us warm

when it's cold outside it keeps us cool

inside when it's hot outside it protects

us from the rain it keeps the wind away

we need the shed that's what most people

I think start to believe about whatever

shed they're born into I need this

church I need this neighborhood I need

these friends I need to be popular in

school like because everybody else is

after the same thing I need good grades

why do you think you need good grades

cuz my mom said I need needed good

grades well we don't question it any

further than that we don't question why

do you think your mom thinks you need

good

grades right and when you look at the

hierarchy of society there's there's an

actual anthropological pyramid that

defines Society right and it breaks into

three levels individualism at the bottom

level tribalism in the center level and

then the state at the top level because

the most advanced version of society is

the state it maximizes the contribution

of each

individual by forcing shared policy down

all the way from top to bottom so all

people have to obey the state but in

exchange for their obedience the state

provides resources to all people like

clean water and loans and uh car loans

and business loans and police forces and

public schools so we are we believe that

this cabin is

needed it's the best cabin it's the only

cabin is that wrong I think if you look

at the world as it is there's a lot of

different cabins out there our cabin is

quite different than the China cabin

China cabin is quite different than the

Russia cabin right the UK cabin is very

different than the American cabin so if

you follow Logic the fact that different

cabins exist at all would suggest that

there is no best cabin and then if there

is no best cabin then do we even need a

cabin or perhaps there's a different

option that's better is there a

different option that's better in your

opinion I haven't found one yet outside

of living in a cabin and being the one

that understands there's more because

then you get all the benefits of the

cabin but you're also the one that knows

that sometimes it's worth it to step

outside yeah I in your analogy I was

thinking in fact it's okay for there to

be a cabin because I kind of need there

to be a cabin because you know what I

like roads and Healthcare and

police but but if you can be one of the

people that realizes you are in a cabin

and that the rules of the cabin aren't

actually rules law they're just made up

rules then you can bend them in certain

ways to live the life that you want to

live and I think in many respects

entrepreneurship is kind of one of those

things because some of the narratives

that you described there of thinking

grades mattered were the narratives that

nearly held me back in my life cuz I was

not doing well in school my brother's

where everyone else was and I nearly

fell into the Trap which you learn in

the shed

which is the people that get A's are

going to be rich and happy this is the

like unspoken word and then if you get

like an E and A D you're going to be

poor and probably not that happy and

probably going to live in a small house

and you're probably um going to struggle

and that's like a narrative and through

labeling Theory you can come to believe

that as the truth and then play that out

in your life but I always think the

biggest harm of I now and I had a

suspicion back then that the biggest

harm of getting like an e in my exam was

believing that I was an e and they're

two very different things like I can get

an e but it doesn't make me an e but in

the in the shed it does make you an e

it's hard to because everybody else

labels you by what you perform inside

the shed that defines them and then I

self-label I then start to tell myself

in my self-esteem that I am an eggr and

then I show up like an e-grade which

they've proven through labeling Theory

you can tell someone there's something

or you can remind them of a stereotype

that applies to them and they'll

immediately perform worse on a test

whatever that stereotype relates to so

but entrepreneurship for me was saying

do you know what I'm going to drop out

of I'm going to get leave school I'm

going to drop out of University and I'm

going to try and like send a bunch of

emails and figure out life myself

outside of the system because the system

was never going to get me where I needed

to go if if I had followed the system I

would still be working in the call

center that I was when I was 19 you know

and basically have no free time working

till midnight at night and just getting

[ __ ] from a boss that was an [ __ ] to

me and you just

described the feeling of 80% of the

population they feel like they've never

gone past the call center that they

worked at when they were 19 the vast

majority of people out there feel

like they stopped developing at about 27

what is the difference though what is

the difference between the people that

kind of get out the shed and pursue

their dreams and build the business or

whatever and the people that are still

in the call center I'm not saying call

center is a bad lesson I learn a lot of

school from call centers that I loved

but it sucked compared to what I do now

um what is the F so the first thing

you're talking about shattering the

glass the first thing is awareness yeah

you have to be aware that you're in a

shed that you're in a shed and you have

to be aware that you're choosing to be

in the shed right you can always leave

this is an argument I have so often with

people who are trapped in in the wrong

mindset right I don't even know what the

right psychological term is because I

don't live in a world of academic

psychology but there are people who

believe that they don't have a choice

and in the United States for example we

have 50 states there are some people in

the state of Florida who feel like they

can't leave the state of

Florida

because they they think it's because

they don't have enough money they think

it's because it's it's the drive is too

far there isn't a support network on the

other side the bureaucratic hurdles of

trying to change your residency and get

a new driver's license is too much the

taxes are too high to pay to move from a

non-state a non- tax state to a state

tax state so they all have reasons and

the reasons are grounded in fact

but the value that they put on the fact

the the value of the challenge is

greater than the value of the reward in

their point of view in their perspective

and in reality it's the other way around

you um you just reminded me of a video

that changed my life I'm going to play

this video for you okay um it's a very

very short video but when you talked

about people living in a state or living

in a situation where they don't think

they can leave this video came to mind

they just get an an and you can do this

with basically any small creature and

you get a brro or a pen and just draw a

circle around it and it will not it will

not leave the the circle and I watched

this video many years ago of just this

ant trapped in the circle and they the

guy drawing the circle around the ant

just makes the circle smaller and

smaller left there and it will basically

remain trapped and it was in when I

watched it I thought you know I'm doing

that for myself in my own life so the

ant remains trapped they make it smaller

the ant won't um leave the circle but

what's interesting here right is the ant

is just eventually figuring out that the

it's just a circle that it's just a

circle that it's like just a shed and

when I saw that the first thing I asked

myself was in what ways have I drawn an

imaginary circle around

myself I think the more important

question is often times when did the

imaginary Circle start who drew the

first Circle because it wasn't you if

you've ever seen a child if you've ever

seen an infant a toddler they are

Limitless they they know no bounds they

they don't understand anything about the

world around them they they don't know

how their body feels so they don't know

whether they're hungry or whether

they're gassy or whether they're

urinating they cry at everything and

they're constantly squirming they have

no context so all the context that they

gain they gain through absorption we

create the context for them we create

the idea of this is bedtime we create

the idea of this is what a healthy habit

is brushing your teeth washing your

hands whatever else we create this is

home and this is where you can walk

around openly but once you go out this

door into the front yard the front yard

is not home anymore and now you can't

you can't go anywhere you want you have

to stay here so somewhere somebody

started drawing circles before we ever

drew them all we started doing was then

believing that the circles were more

permanent than they really

were and the way to understand that it's

not permanent is to step out to step out

but stepping out does two things to us

simultaneously one it feels

uncomfortable because nobody else is

stepping out and two it feels wrong why

does it feel wrong because we've been

conditioned to believe we have to stay

in the circle this is why I love my

company this is why I love our mission

of teaching spy skills to break barriers

because everybody loves the idea of a

spy

but when you think about what a spy

does nobody actually likes what a spy

does nobody likes the fact that spies

steal nobody likes the fact that spies

lie but for some reason they still like

the idea of a spy and that's why James

Bond and Jason Bourne and and Spy shows

are so popular what's happening is we

come we come into this place where what

we want and what told we're supposed to

want Clash because you know what we

really want is an opportunity and we

want an opportunity so bad that we're

willing to cheat to get the opportunity

but we don't want to admit that we're

willing to cheat to get the opportunity

we want an

advantage but we don't want to believe

that our advantage hurts other people so

somehow we want to all move forward with

with equinity and everybody does better

and that's just not the way that

anything in nature actually works and

what entrepreneurs figure out when

they're

successful is that you can cheat and you

can get away with cheating and when you

get away with cheating it just gives

permission to everybody else who was too

afraid to cheat and then you have first

mover advantage in the marketplace and

they copy you and all of a sudden that

isn't cheating

anymore and cheating in the because

cheating can you know it's a bit of a

loaded word right what do you mean when

you you talk about choosing in the

context of business I'm talking about

like an unfair advantage of any sort

right think about when do you remember

when MP3s first came out yes well I I

had one when I was a kid so an MP3

player yeah yeah yeah so MP3s as in

music files I remember when they first

came out it was the the market went

chaotic because you could get them off

of the internet for free which meant

that the musicians didn't get paid for

it and that turned into I think it was

called nabster Napster yeah lime Wire

yeah yeah there were so many of these

different databases where you could just

pull free music and it it was crazy

before that there were CDs there was

even a brief period where there were

mini discs right people just kept making

improvements we call them disruptors now

because we found a way to glorify the

word cheat and make it into something

good so now there's disruptors but all

they were doing was taking advantage of

something that other people weren't

taking advantage of a new form of

Technology well how how did they get

access to a new form of Technology

because they got investors well how did

they get

investors they knew a guy who knew a guy

they shook a hand dad at the golf club

maybe they had five minutes with the

right guy on the right elevator who

knows but the people who don't get

investors look at the people who do get

investors and say that's not

fair that's just the way it is that's

the way life is you know what's not fair

it's not fair that some people are born

into a house where the cabin where the

the shed that they're born into is a

$300,000 a year shed and other people

are born into a shed that's a $30,000 a

year shed that's not fair nothing is

fair so once you accept that nothing is

fair that also means there isn't really

anything that's unfair you can do

whatever you need to improve yourself

and your life so I'm in the shed and

I've just I've listened to you so I

realized that I am in a shed and that

the rules I've been conditioned to

believe aren't necessarily um they're

rules but they're breakable rules and I

have every right to break them what is

what do you think is step one Beyond

there beyond the aarness I'm going to

give you two answers because there's the

reality of the answer but then there's

my

preferred response right the reality of

the answer is once

people the reality is that most people

have already thought about what I'm

saying I'm just giving words and

authenticity and credibility to what

they already believe so they're ready

for the next step and they just jump

right in they believe me I appreciate it

when people believe me but I don't want

people to believe me what I want people

to do is my preferred approach which is

to test the information test what I'm

saying learn a framework that we teach

it everyday spy learn a framework that

you and I talk about put it into

exercise if it works you just tested

something now you can believe something

now you can change your mindset and

change your framework but too often

people just

believe I appreciate it when they

believe me makes me feel good but it's

not what I'm trying to teach people to

do what I want people to do is actually

test it test it and because if they test

it they make it their

own if here's the problem with every

teacher I've ever had with the exception

of two or three they tell you something

is the facts and then you know that at

the end of the week you have to take a

quiz on what they told you was the facts

and then you know that at the end of the

semester you have to take an exam on

what they told you was the facts they

don't ever teach you to test or question

the facts and we we know at our age in

our success level that history is

written by the winners but there's

always two sides to history and then

when you think about the political the

religious the personal ramifications of

everything that happens you realize

there's multiple different versions of

Truth there may only be one fact but

there's multiple versions of Truth so

how do we we're not even conditioned to

learn to question the truth to find the

fact instead we're just taught that the

truth that we're taught is the facts and

that's how we end up in a world like we

have today where people can can say

whatever they want to say and people

believe them instead of testing what you

hear to see if it really is worth

transitioning or transforming your

belief system it sounds like you're

making a distinction between like

knowledge and belief what what we call

information information and knowledge

exactly right okay so information is

what what someone might say to you but

then knowledge is what you actually know

to be true correct there's a fly wheel

that we have in the intelligence world

and it's a triangle and the top of the

triangle is information and then

information flows into knowledge and

then knowledge flows into experience so

what happens is you learn information

from that information you develop

knowledge and then you test that

knowledge through experience and what

happens when you go out and take action

in an experience you get more

information which yields more knowledge

which you test through experience which

yields more information and you have

this very positive flywheel that's how

the int Ence cycle works but what

happens in society what happens in a in

a state system that requires people to

become predictable and obedient and and

respectful and uh collegial is they skip

the experience part they say this is

information this is knowledge and here's

more new information and here's more new

knowledge and they never give people the

opportunity to test the knowledge for

themselves so I'm breaking out the shed

and I'm going to try and test some of

this information that I'm going to learn

today and in this conversation um what

is a good example of something that

you've seen in your practice when

working with people at the everyday spy

has helped someone to change their life

like a framework that's that typically

helps people to change their life in the

most profound way as it relates to

business sales their career whatever one

of the ones that jumps to mind right

away is the it's a simple framework

about perspective versus perception and

we may have mentioned this actually in

our previous conversation Stephen uh

perception is what you believe to be

true about the world around you

perspective is what other people believe

to be true about the world around them

so as I sit here looking at you this is

my perception my perception is that I'm

sitting in the center seat and you're

sitting outside of me and everything

else is built around me at the center

well guess what your perception is the

same thing I'm across a table from you

you're at the center and everything in

this room is built around you you mhm so

our perceptions are never going to be

the same so the only way that I can find

common ground with you is to stop

thinking about what's happening around

me from my perception and start thinking

from your

perspective because then I get my

perception plus your perception combined

I get twice as much information to think

through this specific situation how do

you train that can you train someone's

have both points of view absolutely so

here's here's how I mentioned that

awareness is is the first step right

really we have a three-step process at

CIA that we use when we teach spy skills

to Future spies because that's all CIA

is CIA is a giant training engine that's

constantly creating new spies and then

spies just go out and spy but what CIA

really does is train spies who then

steal secrets and combine and compile

those secrets to to share with uh with

decision makers on the hill right cia's

system of teaching is a system where you

educate first you exercise second and

then you experience third remember that

flywheel so you educate that's your

information you exercise that's where

you turn information into knowledge and

then you experience and that's where you

actually go out and test the knowledge

to see if the knowledge is still

applicable in the world that you live in

today so those are the three steps so

whenever you're trying to get anyone to

break a barrier whenever you're trying

to get anyone to transform all you have

to do is educate them help them to

exercise which means practice what they

learned in a controlled space and then

kick them out the door to go do it for

themselves it's like kicking a bird out

of the nest so if I can you make this

very real for me because I want to I

want to be someone that can walk through

the world and appreciate my perception

of a situation but also the other

person's perspective so if we just put

this in the context of me here as a

podcast host how would I be able to

implement this to become a better

podcast host like understand the other

person's perspective and the way that

you're seeing the world absolutely so we

had a whole conversation before the

cameras turned on yeah right can you

tell me five things that you remember

about me that I shared during the time

before the cameras turned on yes go

ahead okay you want me to say them

because we're talking about absolutely

it's private stuff but tell me okay um

we're talking about your relationship

things you're going through at home you

said that in the last couple of days

Everything's changed because of the

assassination attempt on Donald Trump we

talked about you used to live in an RV

for a while and you've just recently

moved um Across America to to a new

place place you mentioned your kids as

well give me specifics oh god um you

said that you used to live in the RV

with your kids and there's

a they're varying ages I think I think

one of them is did you say three years

old close one of them was three years

old or something five in one when we Liv

in the [ __ ] yeah five and one you you

did great right those things that you

were that you recalled you recalled

those from what's known as your paleo

melean brain the back part of your brain

passive learning part of your brain mhm

because naturally when you are untrained

when you're untrained to think like a

spy you rely on passive knowledge you

rely on passive observation to create

prefrontal cortex knowledge all a spy

does is when they talk to you they turn

on they turn on the prefrontal part

right away and they start paying

attention to all the details right away

because the way that you gain someone

else's perspective is by listening to

what they're saying and seeing how

they're saying it because what happens

now when I sit with people I was just

with a client this morning who made a

comment on this when you're trained and

you sit with someone you are always

gaining more information about them than

they are about you when you know how to

practice perspective versus perception

because from the moment that you came in

and sat down you were very much in your

world you're sitting here in socks

you're sitting on your leg you're very

comfortable you're messing with all of

your Tech technology you're fighting

with your technology because it's not

exactly the way you want it to be like

this is this is Steve's World and

there's not a single thing wrong with

Steve's world but Steve's World isn't as

big as the world of Steve and Andy

together whereas when I came in here

just because of the way I'm wired I'm

paying attention to you I'm paying

attention to your producers I'm paying

attention to the set I'm paying

attention to the people who I've met

from your team in previous calls because

I'm trying to gain as much perspective

as possible before I sit at this table

with you in the cameras turn on and

we're on a one-way trip mhm because I

only get one chance so I want to have as

much information on my side moving

forward so you as a podcast co host your

original question was how do I use this

information how do I use these

Frameworks to become a better podcast

host every person who sits across the

table from you came from somewhere and

every time they leave the table you're

sitting at they're going somewhere and

they're bringing stress and they're

bringing pain and they're bringing

worries and they're bringing concerns

with them and they're leaving with the

same things mhm I know that your partner

is thinking about babies MH when you

talk about it that's how you talk about

it you say my partner is thinking about

getting pregnant you don't ever say

we're thinking about getting pregnant

which makes me wonder if she's more

excited about pregnancy than you

are I'm so

[Laughter]

[ __ ] oh pray the Lord she doesn't

listen to this am I accurate

so I do I can I match her EXC

levels she's changed the entire house at

home it's like she's expecting I don't

know what you but like the entire like

my shampoo is gone that's like her level

of excitement about it um but and you

know yeah so obviously I'm excited about

it but no of course I can't match her

level of like preparation and Obsession

about it no yeah but I'm paying

attention to you and which is that's the

only reason I even have the ability to

ask that question right because I'm

coming in and I'm trying to live in your

shoes the whole time I'm here I'm trying

to live in your shoes even as answer

your questions I'm trying to think what

can I do to bring value to Steve to the

Diary of a CEO to the audience that's

listening because this is my only time

to talk to you guys so what can I do to

maximize that value that's practicing

perspective so when you do that to your

guests you're going to unlock a whole

new level of podcasting from them

instead of being frustrated or curious

or wondering whether or not they're on

track or off track or whether or not

they're tired or not tired or whether or

not you're going to get the best

performance out of them if you literally

just took I mean we have an exercise we

have an exercise called get quiet at CIA

and in a get quiet exercise all you do

is

just get quiet you stop overwhelming

your sensory organs your eyes your ears

your feelings your taste buds your your

nose your old factory you get yourself

into a place where your sensory organs

can take a break because what happens

when you don't overload your sensory

organs is your brain starts to index and

when your brain starts to index it gives

you a higher level of awareness a higher

level of observational skills so

especially before you go into an area

where you want to make observations you

want to quiet your sensory organs so

that you can go in with fresh sensory

organs it's kind of like cleaning your

pette before you try a certain ice cream

right the reason that we do that is

because we want to gain as much

prospective information as possible so

that we have the informational Advantage

going into any situation understanding

that most people are coming in

living in their own perception consider

applying this to business right you are

a coffee shop well there's 500 other

coffee shops there's five other coffee

shops just in in two square miles of

where your coffee shop is so when you

think about your own product you think

well my coffee is superior it's from

Ethiopia we roast it here and it smells

great and whatever else or you think my

building is better because we have we

have local artists on the wall and we

play local musicians like right like

that's what they think that's what the

owner of the coffee shop thinks but they

don't stop to think about the customer

who buys the coffee because the customer

who buys the coffee is coming from

somewhere and then going to somewhere

and the coffee shop is just one stop

along the way so if you really want to

become the coffee shop that everybody

wants to go to you have to think about

life through their eyes through their

perspective why are they drinking the

coffee oh they're drinking the coffee

because they're a new

mom so then what else does a new mom

need what else does a new mom want when

she goes to a coffee shop maybe she

wants other moms to be there maybe she

wants specials maybe she wants uh she

wants to find little things to buy her

kids who knows what you can change your

shop to fit your customer if you're open

to their perspective otherwise all

you're doing is creating your own little

circle your own little shed so in terms

of practi iCal things that you do so

that you can really tune into someone's

perspective is the most important one

just

listening yes but there's a Twist

because you also have to dig for the

information you want so you have to know

how to ask questions and you have to be

willing to ask questions there's another

exercise that we have at CIA called

windows and doors in a conversation

people will open Windows Windows in

conversation which means I might ask you

one thing or you might ask me something

and then in my response mon I hint at

something else that's a window right you

started this conversation by asking me

what season of my life am I in that was

a fantastic question to open Windows and

Doors because you don't know what the

answer is but you're going to

choose what you hear to decide where you

go next the same thing happens in a

normal conversation right you can you

can see windows and doors when they

present themselves when you are trying

to cultivate perspective over somebody

you want to choose the windows and doors

that you follow through in the

conversation specifically to collect the

kind of information that you want to

gain that perspective so if I'm trying

to sell something to you if I'm trying

to sell something to you as an

entrepreneur I'm going to follow the

windows and doors that open up in

conversation that take me to understand

better what limitations or challenges

you're having as an entrepreneur so if

I'm trying to buy if you're a car

salesman and I'm I'm a customer and I

want to buy a car what kind of questions

would you start asking me to I love this

I love this exercise cuz I actually just

had to buy a car after we moved and I

was shocked at how horrible my car

salesman was because he he did not think

this way right why do people buy a car

I'm I

have I'm going to let you practice your

perspective on me when I moved to

Colorado Springs in May why did I have

to buy a car because you have kids nope

you have two kids oh because um you have

to well is you mentioned Colorado

Springs so I suest Rec I I guess that's

pretty pertinent your answer but you

have to travel a lot around Colorado

because it's quite um quite vast isn't

it you need a mode of transportation MH

that's the only reason anybody buys a

car that's where you have to start

because then you have to think well why

are they here if you're a Subaru

dealership and somebody walks in you

already know that they've pre-qualified

a number of things they must be looking

for a Subaru they must be looking for a

two wheel car they must be looking for

an all-wheel car or else they wouldn't

be here MH so you can kind of make those

assumptions if you practice perspective

when they walk in and then when they

walk in that's when you find out oh

they're a parent so I'm looking for a

mode of

transportation that's also safe because

I'm a parent I'm a I have a family of

four so I'm looking for a mode of

transportation that's safe for at least

four people if you practice a little bit

of perspective you learn a lot more

about the person that you're trying to

close so now I ended up buying a Nissan

Pathfinder a brand new Nissan Pathfinder

ER not because my salesman was any good

but because I went to the Nissan

dealership already wanting a brand new

Pathfinder just like you did but I

always go through this experience to see

what it's what's the salesperson going

to do like are they going to try to sell

me something good are they going to try

to sell me something wrong are they

going to understand my specific needs or

am I going to have to coach them through

this whole thing my company gets hired

to give sales training to high

performance sales teams and what I'm

shocked at is how often even with a high

performing sales team salespeople don't

practice perspective and perception what

they practice is whatever script they're

supposed to read and they practice

empirical numbers and they practice the

the law of averages and it's like I need

to make a 100 calls to convert 12%

that's what they practice instead of

practicing something just a little bit

more efficient like changing your

opening line to ask an open-ended

question just like you did an open-ended

question is a question that makes the

person on the other side of the phone

speak through the lens of their current

reality do you know what the um I've

never said this before but there's a

question I ask every guest in the

Preamble and I don't know if I asked you

but but I I ask 99% of guests when we

sit down um and it's what's front of

mine few at the moment and for me the

reason I asked that question is because

um kind of what you said because people

come here and I I I assume that there's

something that happened when they woke

up this morning or there's something

that's bugging them that my research

team wouldn't have been able to find on

the internet that they haven't yet said

in an interview and it's been so

unbelievably amazing when you ask that

question and then there was one

particular conversation I had which was

one of my favorite of all time where it

was with Simon cynic and because I've

spoken to Simon cynic three times on the

podcast I didn't like have research like

we've talked about everything so I sat

down and I had to Fig sit down and

figure out where the conversation was

going to go for the next three hours and

so my opening question to him was really

broad it was um how are you and please

give me the long answer and you have to

be honest and he literally for the first

time ever in his life when do you know

what I'm feeling really lonely right now

and for him to say that a guy like that

to say that was like whoa and if I had

sat down with my okay today we're going

to talk about management strategies I

totally would have missed one of my

favorite conversations of all time um

but you have to have a lot of trust in

yourself this is what I've come to learn

as a podcaster to be able to sit down

without any questions written down here

and to ask a really open-ended question

and then to try and follow them like

wherever they might take you well that's

what's what's interesting is that one of

your super hours as a podcaster is that

you have a

plan but you don't always stick rigidly

to your plan you go wherever the guest

takes you you go where Simon synic takes

you right I've taken you down this long

path about living in a shed that I'm

sure was not on your agenda and I'm sure

lost a good half of the people that we

were talking to early on

but my point with all that is just to

say you you practice what is called

courage and courage is courage is a word

that is definable and people don't often

take the time to really Define what

courage is courage is doing the thing

that you're afraid of that is courage so

going off script and asking a question

coming in unprepared for a podcast those

are things that cause you a little bit

of fear a little bit of anxiety you're

like I don't know how this is going to

turn out but you do it anyways one of

the major differences between

entrepreneurs and aspirational

entrepreneurs is that entrepreneurs have

the courage to try and aspirational

entrepreneurs are always talking about

the day that they will have the courage

to try trust comes into this right

because um part of the reason that I can

sit down with someone for three hours

and not necessarily have a I've never

had a question written down but not even

have an idea of where the conversation's

going to go is because I have so many

case studies that it's been fine in the

past and it's it's it's those case

studies that have built up this sort of

self trust that enables me to sit down

and go how are you and then they they go

off about loneliness and we spend three

hour talking about loneliness but that

comes from that initial Trust I think I

think trust is a good word trust is self

trust I'm trying yeah yeah self trust or

or confidence those are good words to

use but I would almost challenge that

what you're really talking about is

you're you're

gambling on odds that you've learned or

in your

favor right it's kind of like when you

think about a professional athlete

professional athletes do some amazing

movements sometimes they make the score

and sometimes they don't but what

happens is when make the score doing an

amazing movement that's what we all

remember when they miss the shot doing

the amazing movement nobody remembers

that right nobody remembers how many

basketball shots Dennis Rodman didn't

make right they just remember something

else about Dennis Rodman Arnold

Schwarzenegger has his famous quote

where he he he made lots of movies we

all remember our favorite Arnold

Schwarzenegger movie but how many of his

bad movies do you remember not many and

he knows that too and that's one of the

reasons that he said yes to so many

movies was because he learned early on

in his bodybuilding career that nobody

remembers when you lose but they always

remember when you win so he had no

problem making a bunch of movies because

the one or two or three or 12 or 18 that

became Blockbusters were the ones that

defined him even though he also did

Kindergarten Cop I mean that that's

quite a good

um that's quite a good concept to hold

in your mind if you're trying to weigh

up any sort of risk in your life like

the risk of leaving this show that we

were talking about correct you're you're

taking a chance you're taking a gamble

but here's the thing we're conditioned

in our shed we're conditioned to gamble

on the

system right if you're going to roll the

dice at least roll the dice that the

system gives you right bet on the house

because the house is going to

win what we really learn as

entrepreneurs is to gamble on ourselves

like bet on you how many people take

every dollar they earn and they invest

it in a brokerage that's managed by

somebody else that is targeting an 8%

return on investment MH that's what they

do with every dollar of their life my my

mother-in-law just recently retired

about three and a half or four weeks ago

she is what do you have to be to retire

69 I think so she's 67 or 68 years old

she's worked her entire life her primary

investment vehicles I [ __ ] you not are

CDs it's a device in the investment

world where you basically put your money

in for a certain amount of time and it

guarantees you a certain yield and that

yield is usually very very low but that

was her preferred investment vehicle so

for the 69 years or the or the uh 50

years that she's been working she's been

investing in these low

performance certificates of deposit

CD that is exactly the kind of thinking

that was conditioned into her by the

generation before her that's where she

learned about CDs at all that's why she

bought her first CD at 16 years old was

because Mom and Dad told her to do that

so here it is 2024 she's retiring and

all of the money that she saved is

basically in these certificates of

deposit which is not a lot of money

really yes because it doesn't grow

whereas I invest in my company and my

return has been 300% M and entrepreneurs

even entrepreneurs who don't grow

quickly still see 12% return on

investment 15% return on investment 20%

return on investment which outperforms

anything in the

Market but you still have these people

who don't want to gamble on themselves

because they're afraid that the house

will

win who can't be taught the things that

you teach in terms of the CIA skills and

everything you teach within everyday spy

there's a lot of people out there who

already who right out of the gates had a

circle drawn around them that CIA is

some kind of deep state conspiracy kills

Americans sells children steals drugs

kind of organization are they wrong

[Laughter]

maybe there was a CIA that did that once

but my point is those people are never

going to believe what I have to teach

them there are threads all over the

Internet about how I'm a fake and a

phony and a fraudster and and there's

even there's for every one of those

threads there are also threads that talk

about how I'm a plant how I'm still a CA

officer I did read that in the comment

section isn't that funny quite funny so

there's like there's both sides these

are people who cannot they'll never be

open to learn they're not willing to

learn how do I know you're not still a

CIA officer does it matter no it doesn't

it doesn't matter if you get if you can

take the information and test the

framework and get ahead does it matter

well actually maybe if the fra okay you

said you're the right point there you

said test it myself because you could be

teaching me things that are going to

just keep me trapped in The Matrix

because you know but I don't want you

trapped in The Matrix but I don't know

that you could still be a CIA spy I

could be but the key thing you said is

that you're giving them to me to test

for myself so I get the results to check

right whether what you're teaching me is

positive or negative productive or not

productive correct and that's that's

what really drives me what drives me is

this vision of a future that's good for

my children and the future that's good

for my children is a future where the

United States is still the most powerful

economy in the world still the most

powerful military in the world and

according to all

reports that is not what will happen by

2035 by 2035 we will be at parity with

at least another country most likely

China and as we reach parity what that

means is you reach equality as you reach

equality your superpower status goes

away you are no longer a superpower you

are a near peer power or a near peer

competitor it's very different than

being a superpower why does it matter

because when there's competition there's

more uncertainty there's more

unpredictability there's more Danger

there's more risk there's less

opportunity think about the starting

quarterback for a football team he's the

starting quarterback he is the person he

is the the player that will start the

game that will have the football and

nobody questions it there's a lot of

opportunity there for that person but as

soon as they start to be unpredictable

as soon as there's a new star a new

quarterback that comes in and threatens

the existing quarterback now we don't

really know who's going to start and the

team doesn't really know who's going to

start and then for all we know the team

is going to have two different

quarterbacks that that swap in and out

throughout the entire game and the whole

team performs worse because they don't

know how to predict the quarterback

because the new quarterback or the old

quarterback isn't the one that's always

throwing the ball so there's there's an

uncertainty that comes as a as

competition arises it's why business

owners want to be in a business of one

it's why there's such a thing as a blue

ocean marketing strategy versus a red

ocean marketing strategy because when

you're in a blue ocean when you have no

competitors around you your business

will most likely Thrive you have room to

make mistakes you can learn slowly but

when you're in a highly competitive red

ocean you don't get any of those

opportunities what does history tell us

about how changing the changing of the

God as it relates to world

power what the dangers might be for the

average

person it's a great question and this is

where I want to re-emphasize my lack of

altruism right because what does

altruism mean for anyone that doesn't

know so altruism is is this idea that

you care about other people or that you

care about a common good right I I don't

care about a common good care about

other people I care about some other

people your children

correct my family my friends the people

that I think are making a difference and

that's just the way it is why will some

people not be willing to learn what I

teach them because they will disagree

with my ethics and my morals about how I

don't care about all people equally well

I just I prefer I like the fact that

you're honest so I mean that makes me

trust you more so I appreciate that yeah

so if you look at history Rome was

really good for Romans for a long long

time the fall of Rome was bad for

everybody the transition was bad for

everybody coming out of World War II

right when you were a Nazi in Nazi

Germany things were pretty good right

but then when Nazi Germany fell it was

bad for a lot of people there was a lot

of War there was a lot of death there

was a lot of starvation multiple

countries had been destroyed there was a

war there was a transition of power same

thing happened at fall of Soviet Union

the you in that War I was watching a

documentary about it the other day it

was interesting because I watched both

the sort of Soviet Union rush into

Berlin and I was America rushed into

Berlin they kind of they both um took

different parts of Germany and then once

they taken down the Nazis they kind of

went to war with each other correct

because they then were trying to figure

out who was in charge of Germany and how

they were going toct divy up land so

there was another War basically like a

civil war following the and the same

thing happened in China the same thing

happened as as our Pacific forces kind

of work their way up through Japan there

became conflict in the east as well

right so transition periods where nearer

countries or where countries become

near-peer competitors that's not people

don't stop competing as the competition

increases like what's what's happening

in the world right now in Ukraine and

Russia in in Israel with Hamas with the

houthis and with the Iranians like

what's happening is competition is on

the rise so everything becomes less

stable Things become more dangerous when

there's a clear bully in the playground

there's only one bully and nobody has to

mess with the bully and it's a bad day

for anyone the bully messes with but for

the most part everybody else is good but

what happens when there's two bullies

[ __ ] gets messy the bullies make posies

the Posies have to fight with each other

other more people get hurt more Rabel

rousing happens in the playground than

when there's just one

bully so for me the United States is the

bully on the playground and I as an

American citizen am living in a place

where it's pretty good to be on the

bully side so for me pragmatically

speaking if I want the best for my

children what I really need is for the

United States to remain the only bully

so then I can have some impotence some

some confidence that their future will

be secure do you think the war in the

Ukraine and Russia is a symptom of the

changing in power because it's kind of

like a proxy war right you've got

Ukraine is actually the USA and Russia

is actually kind of China to some degree

so I would say it's not kind of a proxy

war it's a full-on proxy war you're

you're 100% right I didn't even know

what proxy war is I just use that term

because it sounded smart well it does

sound smart it is smart proxy war is a

Doctrine it's an actual military

doctrine that says that you create

what's known as interstate conflict

which means conflict in internal to a

state and then external wealth parties

fund the conflict in the state that way

the two external parties that are in

Conflict don't have to waste any lives

it protects them diplomatically it

protects them socially it protects them

militarily they're only spending

resources in an interstate conflict the

interstate conflict has always been

inside Ukraine eastern Ukraine and

Western Ukraine have always been in

Conflict we just didn't realize it until

Russia invaded because nobody paid

attention to Ukraine same thing in

Israel there's always been conflict

between the Palestinians and the

Israelis we just didn't really pay

attention to it until until October 8th

so the the conflict that you're talking

about is is not a symptom it's a

strategy and the strategy is that the

United States can drain Russian

resources without draining American

lives which makes it easy for the United

States to continue draining strategic

resources from Russia and then NATO is

watching the same thing happen and

NATO's the one that has the most to lose

if Russia is strong so then that's why

they also Pile in support that's the

strategy that has been the United States

strategy since the end of World War II

who rebuilt Japan the United States who

rebuilt the UK the United States who

rebuilt Germany who rebuilt France all

the United States is it any surprise

that all of these countries since World

War Two have then been close diplomatic

political and economic allies no and

guess what they all have they all have

very similar sheds because we built

their political systems from World War

II based on ours right that's the

American model that's been how America

has grown economically so quickly all

over the world guess who's mimicking

that model

now China the real conflict between the

United States and China nobody can

Define it Trump calls it a trade War

because we have a bunch of cheap Chinese

Goods that's not the problem

the problem is that Xin

ping understands that what he wants for

China is for China to be an a net

exporter of high

technology who's the only other high ex

net exporter of high

technology the United States the United

States makes electric vehicles China

makes electric vehicles United States

makes telecommunication China makes

telecommunication that's the conflict

because what China is doing is giving

the rest of the developing World an

alternative to the United States well if

just like any other business if I make

coffee and you make coffee we're in

competition for the person who wants to

buy coffee so now we're fighting over

that person whoever wins that person

wins more money whoever wins that person

wins repeat buyers and now I might lose

my company my coffee shop might shrink

and your coffee shop might grow because

this person is choosing your coffee when

it used to be only mine was

available

so who is better for America Joe Biden

or Donald Trump neither they are both

bad for America in different ways who is

more likely to prolong American

dominance Donald Trump of the two Donald

Trump of the two here here's what I'm

going to tell you I had this thought

last night and I was going to make it a

video for my own channel but my channel

is nowhere near as enjoyable as your

channel you put it on yours as

well there is only one Democrat in the

United States who can beat Donald Trump

only one nobody else stands a chance

Democratic party is struggling to accept

that nobody can beat Donald Trump it's

only one that can win and that's

Michelle Obama I did think this because

I mean I would say Barack but obviously

he can't because he's done his eight

years but Michelle I I I do agree and

she doesn't want anything to do with it

she said she said in early July she

wanted nothing to do with it but what's

happened since early July there's been

the assassination attempt on Donald

Trump the assassination attempt turned

into this incredible media frenzy now

you have this guy with blood on his face

and a fist in the air and a flag behind

him you have a pullitzer prizewinning

photo already floating around the

internet with this guy on it right

everything

changed there's no way Michelle Obama

isn't sitting in her

room multiple times a day asking herself

the question do I still want nothing to

do with this or do I have to step up to

the plate to do what I believe is the

right thing to do because only I can do

it think about the questions Barack

Obama must ask Michelle Obama think

about The Silence the pregnant silence

around their kitchen table at night

think about how heavy they must be

thinking right now because they know

what I just said out loud that you knew

yesterday there's only one Democrat that

can beat Donald Trump and maybe in July

3D she said she wanted nothing to do

with it but now it's July

20th and if she really believes in this

country how is she not G to rise to the

occasion how is she gonna sit back and

let the future of her daughters rest in

the hands of somebody she doesn't

believe in because the truth is if she

were to run

overnight she would have the complete

support of the entire Democratic

National Convention every donor who has

already donated money would let their

money stay with her and probably donate

more Women Voters African-American

voters voters that were on the fence

voters that are looking for any

alternative to Donald Trump or Joe Biden

they would all get their answers given

to them at once not to mention the fact

that she's brilliant she's esteemed

she's youthful like everything that

America stands for is represented in

Michelle Obama just as much as what we

say America stands for is represented by

Donald Trump so if Michelle Obama is

announced at the Democratic National

Convention I'm glad we had this

conversation you do you do you think

that's possible absolutely it's possible

I don't think it's probable okay but I

do think it's possible and I can't help

but have the Hope in our country that

the few who are willing to

learn will step up and accept that they

have to gamble on themselves do you

think that Michelle Obama would increase

the probability and the length of

America's dominance versus Trump

absolutely it would just be in a

different way Donald Trump grows through

bravado and brings manip he grows like a

bully grows but what we've learned about

the United States is that our bullish

strategy our bully strategy that we've

been employing since

1950 is a game of diminishing returns we

invest a lot into it but we lose

influence we lose Global reach we lose

power we're losing economic might they

say that China's having an economic

recession right now at 4.5% growth GDP

we at 1.3% growth

GDP nobody's talking about our recession

because our recession has been on so

long it's not a recession anymore it's

just the United States doesn't grow more

than really 3% China used to grew at 5%

so when it goes from 5% to 4% it's a big

deal for

people our model is already broken our

our model already doesn't work so all

Donald Trump is going to do is come in

and double down on that model because

he's only got four years in the house

he's only got four years in the white

house and he knows it so he's not out

there to Revolution America he's not out

there to revolutionize the United States

like he's out there for Donald Trump I

think he believes he'll do a good job I

think he believes he's best for America

I think he believes that that being a

bully is the way to

go but that doesn't mean he's right that

doesn't mean it's going to be

exponential return on investment it

could be a continuing game of

diminishing returns Michelle Obama has

the opportunity to do it differently as

long as she doesn't come in just paring

the Joe Biden and Barack Obama School of

thought what would what do you think she

would need to say to meet America's

ideology right now I think she could

Define America's ideology right now I

don't think she'd have to meet it I

think America is lost America has been

looking down the barrel of the 2024

election for a long time knowing it was

going to boil down to Trump versus Biden

knowing that it was going to boil down

to an octogenarian who can't form a

sentence from a stage sometimes or a

crazy ass businessman who when he forms

a sentence it's a nonsensical sentence

like that's what we've been looking at

that's that's been the choice doesn't

really feel like it's a choice anymore

it's no because after Trump got shot in

the ear I think I mean I watched those

scenes as well and I thought yeah this

guy's won he won and that's the he and

everybody knows it if you're not willing

to admit it that's fine everybody knows

he won the election on that day the day

he survived that shooting in Butler

Pennsylvania July 13th he won the 2024

election

unless something even more disruptive

happens in the marketplace between now

and November 5th Michelle Obama has the

power to do that if you were his in his

marketing team and you were desperate

you would have shot him in the air that

day wouldn't you no no way the risk is

too great I mean if you if you knew it

was going to hit his ear and you in his

marketing team you would have shot him

in the ear that day like if I I because

that was as we both said he won the

election that day yeah and he won the

election because he many people will now

see him as some kind of

hero so I I'll tell you how a CI officer

thinks about this right if you wanted to

Stage an attempted

assassination if that's what you want to

do was stage an attempt at assassination

you would never shoot at the person who

was the principal you would shoot away

shoot up in the principle the principle

is the primary target that you're trying

to support right so Donald Trump was the

principal if I was trying to Stage an

assassination to give to win him popular

praise I would not shoot at him because

the risk is too great that the shot

would either Miss and hit him possibly

hit him fatally or it would miss him and

hit someone in the audience and then a

rally member dies and now we have to

account for why somebody at the rally

died like people were killed and people

were hurt at the at the Donald Trump

rally in Butler Pennsylvania if you

wanted to Stage an assassination you

would shoot 3540 de off Target well away

from anybody accidentally getting hit

because what's going to happen

everybody's going to hear the gunshots

so the gunshots will still cause the

Panic the Secret Service would still

jump in they'd still cover him there'd

still be all the same news worthiness

without the risk of killing somebody and

if you really really wanted to make it

like so it it made headlines you could

even potentially stage some kind of cut

that's covered up with a small skin

colored Band-Aid so that when the shots

go off you can wipe off or pull off the

Band-Aid and then there's going to be

active red spots right you would never

actually shoot at the principal that's

what people don't understand about

conspiracies is that when you actually

plan to carry out a covert action you

plan to carry out the covert action in

the safest possible way you don't run

the risk of actually shooting the

principal so but let's play out the

scenario that it was a conspiracy so

what could have happened there and I I I

was in an office the other day one of

the companies that I'm involved with and

there was a group of people C gathered

around a laptop watching the footage and

half of the people thought it was some

kind of conspiracy and that maybe he

fell down and then like cut his own ear

and then the other half of the people

thought that that was that was craziness

what side of the fence do you sit on you

think it was a real shooter I think it

was a real shooter I absolutely think it

was a real shooter the the principles

that CIA teaches us about how to analyze

a situation are twofold they teach us

how to analyze a situation but they also

teach us how to predict a conspiracy and

conspiracies have a very clear Anatomy

they have a very clear process all

conspiracies start with something that

is factual something really does happen

and then immediately following the

factual thing there's a lack of

information inside of that lack of in of

information the third piece of the

puzzle is

speculation now speculation and

suspicion are very close cousins

suspicion is healthy right you've heard

of healthy suspicion speculation is not

healthy specul ation is what it takes

for you to create an answer to a story

that's not based on facts which is where

the fourth element of a conspiracy comes

from a a story that closes the loop

because when there's information missing

it creates an open loop well guess what

human brains like conveniently closed

Loops so we can't handle an open loop

very well for very long so then we start

speculating on what might have happened

until someone defines for us an answer

and then all of a sudden you have an

answer that closes the loop and you have

a conspiracy

conspiracies happen all the time

conspiracies happen in your own home

who's the last one that ate the who ate

the last piece of bread right who's the

one that drank the last bit of milk how

is there how are there no more eggs left

in the refrigerator right lack of

information leads to speculation and

then we close a loop with a story in our

mind when you look at what happened in

Butler Pennsylvania there's all the

elements for a for a conspiracy there's

facts a lack of information speculation

and somebody's closing the story Loop

and all these different spires are

gaining momentum but when you look at

the factual analysis of what happened

there are pictures there are diagrams

there's there's a Corps of a 20-year-old

shooter holding a high powerered rifle

on top of a roof aimed at the stage

there's reports of local sheriff and

local police officers being notified of

that there's bystanders who have

reported that there's there's technology

that's been that's been uh employed to

verify that there's enough facts there

to know that there really was someone

who was Young by name who took a shot at

the president that's what we know guess

what happens tomorrow we learn more we

don't have to know all the answers today

more information will come as soon as

Donald Trump was shot I called up one of

my friends who's a who's a secret

service a retired Secret Service Officer