Inside Saudi Arabia’s AI Ambition: Tareq Amin on Building a New Tech Superpower
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I believe connectivity is a human right.
>> I felt [music] that this is a great
opportunity to really build and enable a
country like Saudi Arabia that has
incredible potential and capability
>> [music]
>> to really build a digital champion and a
digital hub for the region. This is the
first time I landed [music] in a place
where I feel I'm home.
Ladies and gentlemen, please welcome
Humain's Tarek Amin.
>> [applause and music]
>> So,
I've been spending a lot more time in
the Middle East, in the region.
It's changing so dramatically year after
year.
Um, and I'm going to be I announced on
the podcast 2 weeks ago, I'll be doing
Founder University in Riyadh in November
3rd, 4th, and 5th. And I'm really
excited to partner
with such a dynamic country. Maybe you
could fill us in on what's changed over
the last 5 years in the region. Well,
thank you very much. First of all, I
must say it's the first time I did an
event that's only 45 minutes away from
my home.
Um, my flight from Riyadh, uh, obviously
was 23 hours, but uh, just to give you
some context, um,
I was born in Amman, Jordan before
coming to the US to finish my studies
and, uh, you know, progress in my life
and my career.
>> [snorts]
>> Um, so I moved from Tokyo to Saudi
Arabia, but this is the first time I
ever worked in the region.
And, um, I didn't know what to expect,
you know, um,
you know, sometimes it depends it
depends on your perspective on how you
look at the world, you know, I wanted to
really discover and understand
everything I used to hear under the
massive opportunity of transformation
and the diversification, uh, on the
economy.
You know, my first observation is really
started with discovery of how amazing
the people were in terms of hospitality,
welcomeness. Um, I really felt like I'm
back home. It's it felt very very
different feeling to me.
The second thing, the population is
awfully young and hungry and hungry for
new things and new advancements.
So, um, to me it was really a pleasant
surprise because what I was really
worried about and what everybody keeps
talking about,
um, maybe Tarek have done great things
in his life, talent and opportunity may
be a big challenge in in his new
venture.
And it was remarkable, you know, um, in
every aspect, whether you look at it the
government side, in terms of society,
the transformation.
It has changed dramatically. It's really
really a, um, an area that I feel the
opportunity is remarkable
and the and the embracement of the
society towards looking at the future in
which digital and AI is fundamental to
their transformation. Tarek, can you
maybe explain what Humain is and how it
came to be because it's it was sort of
an evolution, right?
>> Yeah, I mean it's it's, uh, you know,
for for you to know, um, I'll tell you
we take things for granted in the US to
a certain extent.
Let's assume you are a startup here and
you want to access compute, it's as
simple as obviously going to a
hyperscaler and within 30 seconds you're
ready to go.
So, um,
uh, the story is fascinating because my
first discovery, let's say in the role I
was in at the time, I was hired, um, uh,
to really run a subsidiary of Aramco,
uh, a new company that was intended to
diversify out of its core business in
which digital and AI was a really core
component of it.
One of the biggest surprises I had is
lack of AI infrastructure. I mean, I did
not know that,
um, the ability for startups, companies
to access AI infrastructure is a
challenge. I mean, it took Look how
large Aramco is. Took them 9 months from
the process of purchase order, export
control process, deployment,
installation, that means we have
hindered a company
to really achieve its objectives, um, by
9 months. So, that was the first
opportunity that I saw that we need to
address in the country.
I tell you the story because this is how
the Humain story started. So, I started
meeting with several ministers in the
country.
I told them I see nothing but
opportunity. I see something that the
country could really do and participate
at a global space. I think we have an
abundance of land, an abundance of
power, amazing connectivity, um, an an
opportunity to really participate in the
digital infrastructure.
So, um,
last year during my birthday, I get a
call and, um,
it was like really a strange number, so
I answered it. Says,
um, it was from the Royal Court and, um,
it said, uh, His Royal Highness wants to
meet with you.
I said, okay, what did I do?
>> [laughter]
>> It was, uh, uh, so anyway, I we all came
in. I said, what's the topic? The topic
was,
uh, AI brainstorming. And, um, this was
the first time I had the opportunity to
meet His Royal Highness and, uh,
Mohammed bin Salman.
>> Yeah. And let me tell you, it was not
about brainstorming. It was about really
addressing what the country needs to do
to accelerate, to address some of the,
um, fragmentation that exist. And the
idea and the concept of Humain is in
order for us to really accelerate our
development, let us now bring, um,
public and private entity combines and
take AI investments, projects,
initiatives and put in one under one
umbrella company that is really focused
on the entire AI total value chain. So,
um, honestly in that meeting, I I could
tell you took about 10 minutes to come
to realization that the opportunity is
massive, but we need to really unite the
fragmented effort and put our energy
to address the basics.
>> And and you were given a a pretty large
balance sheet to do this with.
>> Yeah, I mean, look, um, I mean, to to
start with, as you know, um, building
infrastructure is not necessarily, uh, a
small task. So, uh, to do this and to
participate and to make an impact, you
need to be very well funded. So, um, you
know, even though we call Humain as a
startup, but it's actually a very well
funded startup.
Between our data center segment, our
models team, applications, um, and also
our ventures that we will soon have in
the United States is,
um, you know, is a very well funded
company
that I'm feeling really comfortable
about the opportunities that we could
capture between capital, people, talent,
and the partnerships.
>> should we think about this as there's,
you know, we live in a world, as you
said, when when you're back home here in
the US, there's AWS, there's GCP,
there's, you know, Azure, it's just
simple, straightforward, but the rest of
the world, little bit more complicated.
Do you see Humain being that competitive
alternative for the rest of the world?
Is that how it starts or Well, I think I
think look at it. In certain areas, we
partner really well and all of them are
colleagues and friends. I mean, I've
I've known the CEOs of these companies
really well through my tenure in Japan
and India.
But I will tell you, I think many
companies do not see the Middle East the
way I see it today and they don't
understand the requirements and the
needs of what we have to do to build the
depth and the talent. So, I see in
certain areas great partnerships
and in certain other areas, I think that
we will be a compelling alternative, but
it doesn't mean that we don't partner.
So, um,
you know, certainly when you see now the
partnerships that we announced with, uh,
the likes of AWS and Google, uh, clearly
I want to see the companies invest in
addressing the lack of infrastructure
that I saw. So, a portion of what we do
today will be built on things with our
own technology and a portion will be
done also with partnerships with the
hyperscalers. And what, uh, give us the
lay of the land from the foundational
model side? The OpenAIs, the Anthropics,
the Groks. Yeah. How is that moving? How
do you work with them? How do you make
sure that, you know, everybody can get
access to the latest models? So, so a
couple of things we have done and look,
um, for people in this audience that
have participated in the build of
foundation model, you know, it's not
trivial and it's not easy.
One of the acquisitions that has
happened in Humain, and this is
[clears throat] where I was really
really surprised to see the depth of
science team I have today in Humain. I
mean, this is the first comment I get in
my social post to say,
yes, you have capital, but there's no
people, no talent. So, we ended up
building a foundation model and I'll
tell you the reason we did this. We
built it from the scratch. It was not
distilled of any open source tool. Well,
for two reasons. I just wanted to see, I
mean, A, let's venture into this to
understand the depth and the capability
of the organization. Second thing, when
it comes to culture, language, and
biases, you know, I felt that it's
important for us to really participate
in this area. So, um, so we launched in,
uh, Saudi Arabia what we call Humain
Chat. I just wanted to see the reaction
from, uh, the people you that uses this
model and the only objective of it,
Arabic first preference is the way we
train this model, not English first
preference.
And, um, And so, I just on that, you see
huge differences in how the foundational
models
Yeah, I mean, process and digest data. I
I think for us, an any model, um, that
is used today,
um, quality of data is always much
better than I think just feeding it
quantity of data.
Our model today has a proprietary set of
data in Arabic language that you cannot
find on the public internet. So, we had
a proprietary data set that was
important. And obviously, within the
Arabic language, the government today
uses all its correspondence,
transactions, translations is in Arabic.
So, the preference of training first in
Arabic is very different than you
starting in English and then you add to
it the Arabic components.
Um so, we built that, we launched it. It
actually now became the number one uh
app in the app store in in the country.
Um it's really really an important thing
for us. And and I'm I'm going to be
really specific that we didn't do this
to say we're better than OpenAI or we're
better than X or better than that.
It was important for us to train the
team on understanding how to build the
entire stack. It's really really
critical. And I and I would tell you
there's nothing else I would do
different than the last 9 months in
building this foundation model. We have
um great partnerships today with um you
know what discussions with OpenAI,
Anthropic we use a lot for our AI coding
tool.
So, I I see this is not an option of use
this or that. I think we are trying to
formulate a strategy on the model, but I
will tell you where we differentiate,
hugely differentiate. I think we have
found the answer that I heard everybody
talking about. I am I am a huge believer
that AI is nothing to a bubble.
And the reason I believe in this, I
think we are one of the few companies
that have found true value realization.
And this is a really a mind-blowing
story.
Um when I took on the CEO role of
Humain, so I had an option to say, how
do you run a large enterprise? Do you
run it the same old way where you have
legacy systems in play? You have
hundreds of IT tools that do the job for
finance, legal, HR, cybersecurity, or
you do something different?
What we have differentiated on, while
I'm excited about the model, is what we
build on top of the model. So, um we
will launch in October this year a
platform we call Humain One. It is truly
the AI operating system for the
enterprise.
Imagine the um
the era, I believe Windows was invented
in 1981. We all got taught that you use
icons on the desktop. If you want to
take a vacation, you go to
SuccessFactors or other HR tool. If you
want finance, go to Oracle SAP.
If you want something else, there's
another tool another application another
icon.
Well, now we change this enterprise
world where really intent-driven system,
multi-agent orchestration system, and
its impact is unreal. What has happened
in driving true value realization?
Um at least in my company, I could tell
you it is remarkable. The efficiencies
now that we have derived out of changing
these legacy systems.
And maybe the biggest challenge that I
had had nothing to do with the
technology, nothing. And this is maybe
my own personal opinion
about the struggles that companies going
to go through as they embrace AI into
their operation. It's the mindset,
mentality, culture, organization. It's
underestimated effort. So, um so yeah,
between the model of what we build, but
I am more excited about what we have
done on top of the model.
>> me ask you a pointed question.
You're in Saudi. There's an enormous
amount of energy, almost a surfeit of
energy.
Do you have this unfair advantage where
if you need a vast
amount of energy to throw at a compute
problem,
do you effectively get it for free or do
you have to pay for it as well? No, of
course not. I mean, look
even though it might seem like I I wish
I could get it for free. I That would
That would change my business model
dramatically.
So, the
uh when I took this role, I think one of
the key things I said, look, what can we
really compete and what can we do to
offer to the world something that the
world desperately needs today?
I think everybody in this room maybe
realize we are really just at the
beginning of what I would call the AI
inferencing world.
While the model training will continue
to evolve, but now as we move into
accelerated compute, I think the demand
is going to become much larger than
exist today. So, how do we And and
what's the challenge? The challenge is
really simple, power. You know, how do
you really find power? So, that's where
I think Saudi Arabia has a big role to
uh to participate. And I was bullish
enough to tell the world, I said,
outside of the United States, outside of
China, I really think Saudi Arabia has a
good shot to be the third largest
country in infrastructure. So, um we
have to go through processes to secure
power from the
Ministry of Energy through the local
electric company. I am treated as fairly
as any other entity that comes to the
country. My rates, my tariff is
equivalent to what Google would get, to
what AWS get. But however,
the energy generation that exists in
Saudi Arabia is just remarkable. I mean,
I think um what I told many people,
um maybe Saudi Arabia today led the
world in energy exports via oil, we
should look at an opportunity to lead
the world through energy exports via
tokens. You know, and but that's really
a a key area that I think we could
differentiate. Is the energy and
infrastructure.
>> Let's talk a little bit about the talent
pool there. The This was shocking to me
when I got there, but so many of the
young people, even up to Gen X, our
generation, uh have been educated in the
West. In fact, the woman who we are in
partnership with uh with Sanabel, um has
a MBA from Stanford
and Oxford and all these incredible
schools. And they've all come back after
these incredible scholarships that are
given
uh by the country.
Talk about the talent that has come back
to Saudi and the application level level
and golden visas as well. Just how open
they are to having companies set up shop
there. And there's a bit of a
competition, is there or not, between,
you know, Doha, Dubai, Abu Dhabi,
Riyadh, Bahrain. There's a really great
competition that's emerging for talent.
And you've got the entire country, all
the nationals, very engaged in starting
companies. Yeah, so um I mean, this is
such an important point because I think
this is um
a key fact that people don't realize
yet.
>> I didn't, yeah.
>> Yeah, the if you look at, you know, 30
years ago, the investment and the
strategy for Saudi Arabia to send many
of their citizens abroad across the
world
to pursue degrees is really paying off
um you know, in a in a really large way.
Um again, back into the example I
mentioned about my um my models team.
I have 40 PhD students as not students,
40 PhD scientists today in my team.
I sometimes, honestly, when I sit with
them, I said, I'm really maybe I don't
have enough credentials to sit with you
guys in the room. But they're graduated
from uh yes, some are for PhD from
Stanford, MIT, Harvard, Oxford, you
know, from anywhere that you want.
They're They're really have obtained now
the foundation knowledge to really take
to that next step. Now, when you talk
about competition, I mean, the beauty
Yeah.
>> When they graduated, was it that they
were thinking about staying in the US,
getting an OPT thing, or was it this
pull to go back and say, okay, we're now
trained, let's go back and help our
mother country. What What is the
motivation of these individuals?
>> a couple things that happened. I mean, I
I mean, this is my own view and I talked
to my colleagues in Saudi Arabia.
I really think that they had a sense of
responsibility to take in the build
process of what tomorrow is going to
look like.
Uh I would have done the same if I was
in their shoes. I would have went back
and really helped into this uh this
build process. So,
um they learned a lot and mostly from, I
would say, United States and uh UK. And
now they all came back looking at the
opportunity because the inflection point
has happened. If you look at the
fast-paced transformation,
it's an opportunity I don't think they
want to miss. It's really changing
rapidly.
>> of that maybe is a desire
to work in the era of MBS? And maybe you
can use that as a jumping-off point to
tell us, what is it like to work with
this person that's young and beloved?
>> So, so a couple of things. I mean, look,
I I'll tell you my my honest opinion. I
mean, first of all, the first meeting
that we had with him, um key observation
and takeaway,
his vision blew my mind. I don't think I
have seen someone with such a bold
vision towards what the future looks
like.
His responsibility to the citizens of
Saudi and the diversification and the
transformation initiatives that are
happening
is second to none. It's really really
incredible. Actually, I uh
I was delayed yesterday. I was supposed
to be here,
but
the man doesn't sleep, really. I mean,
he's he's on all the time
uh thinking about initiatives that needs
to be done and fast-tracking them. So,
um everybody now is really rallied. If
you go into Saudi Arabia today, one
thing that is surprising, you take a
taxi cab or you go to a hotel or you
talk to a government official,
everybody is intertwined with the Vision
2030 mission. Everybody. So, this is
something that rallied the society
around an idea. And the idea has
incredible merits, especially I would
tell you And is it both the old and the
young?
It's I mean, what I'm seeing now across
the board, even when I talk to the older
generation or the younger generation,
this mentality shift transformation has
happened. Now, I'm I'm not representing
everybody. I'm telling you the segments
I'm interacting with. Um I I I nothing
but optimism. But you guys know very
well better than me.
>> such a key point. That was what I took
away from when I started spending time
there over 3 years. I saw the change
every year. The enthusiasm level
reminded me of New York and San
Francisco in the '90s
early 2000s. The opportunity to build
anything, the culture was on fire.
You've got movies and cinemas coming
back and and all this great stuff
happening. And they're so engaged and
they want to learn how to build
businesses. And they've got this real
you know the 2030 mark has inspired
everybody to think, "Well, what can
what's possible?" We we have this
incredible energy business, sure. But,
as they explained it to me,
we can take that energy business and
over the next 5, 10, 20 years, we can
transform this entire region and be a
global leader. And it's really
inspiring.
>> And and to add to your point, look back
into your question about competition.
You know, this is really interesting.
See,
um there's a lot I have learned and I
owe a lot for what I learned in the US,
quite a bit, a lot.
Um I learned innovation here. When I
moved to India, I learned scale. When I
moved to Japan, I learned precision and
quality.
You come to Saudi Arabia and I'm
learning optimism and vision, truly.
And
um
>> Hopeful. You know, I I I
I I I I find it to be really remarkable.
I mean, that's I'm I'm living there
almost full-time. Um and what I have
done, if you come to Humane office
today,
in my opinion, it is no different than a
Silicon Valley office. Not at all, yeah.
>> It did So, I encourage you, come visit,
see how Humane from the basics of the
basics. How the building layout is, how
the open office design is,
to remove barriers and thoughts,
mentalities. And I want now, really, my
team has to become product creator,
not just a reseller. So, that's very
important. Tarek, as you
are building your infrastructure,
there's supply chain and strategic
partnerships and relationships that I'm
sure emerge here in the United States,
but also in China.
And Saudi Arabia seems to be in this
really kind of interesting position as a
large energy supplier, as a large
partner in capital and now in building
that could create tension between the
rivalry, the global rivalry between the
US and China. How do you think about
managing each of those two markets and
how you establish relationships and
where do you align yourself? So, if you
if you see um how Humane was launched,
and I and I wish I could take a small
credit for this, but um
I've asked for one thing before
President Trump came to visit um Saudi
Arabia, we should you know, please
launch the company 3:00 p.m. before.
Because we wanted to see ensure that the
alignment that we are going after, we're
going after really where the innovation
is, uh the talent that exists, the
infrastructure that exists. And let's be
really realistic and truthful.
Today, the US is leading, especially on
the semiconductor side, and we don't
want to miss this opportunity. So, if
you see our partnership that we have
done with AMD, with um a startup called
Groq, uh Nvidia, Qualcomm, it shows you
clearly our commitment to this
relationship and partnership. And it's
really deep. Not only on the silicon
side, but the same thing you're going to
hear very soon on the AI and the
software application. And that's why
Humane to succeed really needs deeper
engagement, relationship. I spend a lot
of time with um
with startups in the US. And um you
know, and as long as to be very honest
with you, the hope and the optimism I
have and and David and the team has been
doing really a great job with this is
our ability to say, "We understand very
very well the concerns that one might
have." But, if you see about my partners
that we have selected from software
layer in the cloud to manage tenant
management, to the security on the data
center, to make sure that these servers
are secured, we will do everything that
is required with the optimism that
Humane will be thought through as a
trusted supplier for um for the US.
David Sacks, how important is the
American and the kingdom's relationship
globally and for humanity in terms of
the the president's
uh agenda and his prioritization? Well,
it's been a critical relationship for
the US and for Saudi Arabia since I
think 1945, if not before, when uh the
the founder of Saudi Arabia, the King
Ibn Saud, met with
uh our president our king, so to speak,
FDR on a battleship and they hammered
out the foundation of the modern world,
which is the US would provide security
for the region in exchange for the
steady flow of crude. And that, you
know, that was I think FDR did that on
his way back from Yalta. And people
don't know as much about that as they do
the Yalta meeting, but that was a very
important understanding. And then the
relationship evolved over the last 80
years. But, what I can tell you, we I
went with the president on the trip in
May to the Middle East and number one,
like you said, the business culture in
Saudi Arabia is very Americanized. Many
of the the the Saudi elite have studied
in the US. Second, they want to have a
good relationship and a and a
partnership with the United States.
There's nothing competitive at all about
that relationship. And third, when it
comes to high-tech and AI, they want to
be part of our technology ecosystem.
When I got back to Washington, I was
really surprised at how controversial it
was that we wanted to do business with
the Gulf States and Saudi Arabia in
particular. The way I see it is very
simple.
Saudi Arabia's going to have data
centers, of course. Uh every sovereign
country that can afford them is going to
have data centers.
Is that going to be American technology
or Chinese technology? It's basically
going to be our uh companies or it's
going to be Huawei.
>> It's binary. And why would we want to
push any country into the arms of
Huawei?
>> Especially when their preference is to
work with America. Well, I think it's
especially for two reasons. One is the
proximity that that region has the 4
billion people. Yes.
>> Cuz if you think about building data
centers, ultimately inferences, there's
a certain window of time and you have to
be under
several hundred milliseconds. But, if
you do that and you draw that radius,
you're counting half the world's
population. We we can't strategically
ignore that. Yeah. Otherwise, you'll be
forced to do it with somebody else.
>> a little Tarek in a second, but just I
think that these restrictions on the
region, they were placed in October of
2023.
And at the time by previous
administration, at the time that
happened, it was justified on the
grounds that the US was the only game in
town. We were the only ones who could
really make advanced semiconductors. So,
therefore, we could impose whatever
restrictions we wanted, nobody would
have a choice. But, since then, if
you're reading the headlines over the
past few months, it's all been about
Huawei, Cambricon, uh SMIC. China is
rapidly advancing um Dylan Patel from um
SemiAnalysis just had a report. By next
year, China's going to be making
millions of chips. Admittedly, they're
not as good as American chips. But, if
we deny the rest of the world the
ability to participate in the American
tech stack, then they will participate
in the Chinese tech stack. And I think
the question of what what we sell to
China will always be a complicated
question for obvious reasons. But, when
it comes to the Middle East and the rest
of world, I think it should be an easy
question that as long as these countries
are abiding by our security requirements
and they want to be partners and allies
of the United States, we should allow
them into the American tech ecosystem
because otherwise we're just creating a
Huawei Belt and Road.
Maybe uh one one uh important thing um
we got approval last year. And and this
is a really really important case study
for you. When we looked at our business
model, actually the number we use is
exactly 4.4 billion
>> 4.4, sure. we could reach within the
tolerance of fiber latency that
inferencing would become really still um
uh ultra responsive.
Um we got approval after a few months on
um a startup in the US. And this is a
classic example. I mean, you could
really validate what I'm going to tell
you now. We supported this US startup.
Look at where they are where they are
now today and what their valuation post
engagement with us.
So, we picked um at that time for
inferencing Groq because I thought it
was really an interesting startup that
could help us democratize the cost of
inferencing.
Out of um the data center that we have
deployed this end, um
we have about 19,000
uh of of their chips deployed.
Overnight, 130 countries are using now
this inferencing cluster. 5% of the
traffic from Saudi, the rest is from
abroad. Why? Because we're able to offer
differentiated inferencing costs.
And we offer to the world. Now, keep in
mind what we also did for security
guarantees, we said, "Groq Cloud, you
manage this." So, now I don't have to
worry about KYC requirement.
You follow US rules. I All what I care
about is I have revenue that I
participate in and it was really a
win-win for both of us. And I hope we'll
repeat the same thing with uh with the
deployment that we're doing with Nvidia
and uh AMD. And then something really
really exciting that we're going to do
with Qualcomm on the edge as well. Thank
you so much for joining us. And I'll see
you at Mamanouri. Thank you very much.
Thank you. Appreciate it. Thank [music]
you. Thank you. Thank you very much.
Thank you very much. Thank you. I got a
great shawarma place for us.
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Tarek Amin, CEO of Humain, discusses Saudi Arabia's rapid transformation into a global digital and AI hub. The interview highlights how Saudi Arabia is investing heavily in AI infrastructure, developing proprietary models like 'Humain Chat' to prioritize Arabic language and culture, and leveraging its vast energy resources to support large-scale compute requirements. Amin emphasizes the country's vision, optimism, and the talent returning home after studying in Western institutions, positioning Saudi Arabia as a strategic partner in the global tech ecosystem rather than a competitor.
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