The Investing & Crypto Expert: "We Only Have 6 Years Until Everything Changes!" - Raoul Pal
3856 segments
We've got about 6 years before
everything changes, and we thought the
money in the bank was safe. We thought
our house was safe, but none of that's
true. And the moment you put your money
and your savings in the bank,
you don't own anything. And your future
self is getting poorer by 11% every
year. And that's a problem for financial
security and wealth creation. But I know
where the opportunities lie and I've got
answers.
So, could you explain it to me through
the context of this? Okay. So, Raoul Pal
is one of the most influential voices in
the ever-changing world of modern
finance.
Unpacking the secrets of crypto
and how to build wealth in an uncertain
future. People know their futures. They
can't afford to buy a house. They have
less savings, debts from university.
People in their 30s are the first
generation that won't be as rich as
their parents.
So, what advice would you give to set
myself up for wealth in the future? You
start investing.
But what about the people that no matter
how hard they work, they still don't
have that excess income to invest?
You don't need huge savings. You just
need to understand how to look for
opportunities. For example, the S&P 500
is not worth your time. Real estate
doesn't really make you any money. Those
days are gone. Gold actually lost you
money, but investing in crypto, like
Bitcoin, gives us stupidly high returns
in short periods of time, growing at
150% a year, scaling at twice the speed
of the internet. So, now the guy with
$500 can get rich. I have a question
here then. So, if I'm now at 30 years
oldish, have I missed the boat?
No. Much of the reason why I think
people don't invest in crypto is they've
heard stories where people have put too
much in and they've lost it all. So,
what if you're wrong? We're going to
talk about how not to [ __ ] it up. And
then, how do I invest in crypto?
It's really simple. You're going to
start somewhere. So,
do that and you'll make money.
This has always blown my mind a little
bit. 53% of you that listen to this show
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continue to do what we do. Thank you so
much.
Raoul,
from a very high-level perspective,
and I'm being unspecific here, so I'm
looking for an unspecific answer. What
exactly is the mission that you're on in
this season of your life? Like what are
you doing and who are you doing it for?
Hm.
So, obviously, you do it for yourself.
But,
really, I think that
I've been armed with tools and knowledge
over the years, my 30-year career, that
I kind of have a decent sense of where
the world is going,
where the opportunities lie and where
the risk lies for people. And I can see
the problems people are facing, and I
think I've got answers.
So, what I want to do is help as many
people as possible
in that journey.
And why that happened to me
was I was in Spain back in 2012,
and also during the financial crisis
2008.
And I was writing macroeconomic research
for my research service Global Macro
Investor,
and I had seen it coming. I predicted
it, I knew it was coming, I knew the
problems. I warned all of my friends.
They Nobody listened. Nobody understood
about the financial crisis, what was
going to happen. And most of them, cuz I
was living in a beach town in Spain,
they were in real estate.
They all went bust. But worse than that
was that when we got to the European
crisis,
when basically the governments of Europe
ran out of money,
the banks also ran out of money.
And as opposed to being bailed out, they
got what's known as bailed in, which
means that they took your savings
to pay the debtors.
And friends of my parents and friends of
friends were wiped out.
And they were like, "Why didn't we
know?"
I'm like,
that was a question that sat with me for
a while. "Why didn't we know?"
And I saw that everybody had lost total
faith in the system.
So, Occupy Wall Street happened at the
same period.
And it was people angry. It's like, "We
thought money in the bank was safe. We
thought our house was safe. We thought
the system was there for us."
And suddenly they all wake up and
realize the system was not there for
them. Hm. It was actually for other
people. You know, people talk about
bankers never went to jail. No, there
was There was that sense that it was
never concluded.
And it sat with me for a long time
thinking, "What can I do about this?"
Because I was writing super high-end
kind of research for hedge funds and,
you know, big asset management firms.
And so, it wasn't accessible to people.
Um and then I wrote a couple of
articles. One got leaked in Zero Hedge
in its early days, and it became super
viral.
Um and I thought maybe there's something
here and
that I could reach a broader audience,
cuz then I can help these people. And
that's when we came up with the idea of
Real Vision, which was the idea of
interviewing the people at the very
heart of the system and kind of sharing
the details, cuz these people weren't
hiding it. They wanted to help people as
well. Everyone had that sense that we
could help people. So,
I'm still on that journey.
And that journey kind of has taken a
multitude of paths, starting businesses,
but also just trying to educate people
on why they feel the way they do.
You know, why politics is so polarized.
Never used to be this bad. You know,
what's really going on
and who really to blame
and what to do about it. If I stop the
average person on the street that knows
you and watches Real Vision, and I ask
them,
"What has Raoul and his channel and his
information done for you?" What do you
think they would say, the average
person?
They'd just say thank you.
Because we've helped demystify
it, the world of finance. And
you see, we all have
The root of unhappiness and happiness
often comes from does your vision of
your future self match where you are
today?
Can you see that path?
Whether that's finances, whether it's
health, they're all very similar
journeys.
And when people can't see the vision of
their future self,
and they can't see how to get there,
they get upset. And what we've tried to
do
is unfuck people's future, which is an
expression we use, which is a way which
is a a memetic or a meme or just a short
phraseology to help people understand we
understand that you feel like you can't
get to where you want to get to, but
there are options to do it. And I think
people are immensely grateful for that
in general.
If you're on a mission to help people
unfuck their future, can you explain to
me specifically the things that stand
the chance of [ __ ] their future from
a macro perspective? And when I say
macro, we have to pause and just define
what I mean by the word macro. When I
think of the word macro, I mean big
picture Yeah. perspective. So, from a
big picture perspective, what are the
things that stand
a chance of [ __ ] my future?
Okay. So,
and we can we can dig into why these
things have occurred,
but generally speaking,
wages in real terms, adjusted for
inflation, haven't gone up for decades.
So, nobody's getting richer.
If you're an American, you have this
powerful meme, which is the American
dream.
But that is not a reality for most
people.
The reality is you grind it out.
Your savings are not worth what you
thought they'd be. This whole promise of
your pension and swanning around on a
cruise ship around the Caribbean when
you're older, living in a nice house,
none of that's true.
And it's because
wages haven't gone up. So, okay. So,
let's cut to
somebody who's in their 30s now.
Because this is the really important
cohort I think for this.
They
can't afford to buy a house.
If I go back to when I was
30, I bought a house in London, and it
was
it was a nice place in a good area, and
it was three and a half times salary.
Yes, I was in finance. I was earning a
high salary. You can't buy anything for
three and a half times your salary.
Now, that same place, if I took the same
kind of young investment banker salary,
it's probably eight or 10 times.
So, it's tripled in how expensive it is
to just buy your first house.
So, what is a house? Firstly, it's your
quality of life, particularly, you know,
in England, the UK, uh in the UK, sorry,
in the US, we're home buyers. You know,
we think of our home as our castle. It's
It's like the thing that solidifies our
security.
But, you know, if you're in Germany, for
example,
they don't they rent. But if we think
about the mindset of owning a house,
it's an asset that you can then pass on
or you can sell if you need to. And an
asset is
really
a future savings plan. It's something
you save now that in the future you can
consume. You can buy stuff with.
But what you're doing is for the average
35-year-old, the average millennial is
36 years old.
They can't afford to buy the house.
So, therefore, their future self is
poorer.
If they think of how much of the stock
market they can buy,
they can buy less with with that money.
They have less savings. They They've got
debts from university.
So, they don't have the ability to get
out of this trap. And then, what we are
finding is because of this,
they're having to live with other people
into their 30s.
They're having to
They don't have kids and they don't get
married. And these numbers have
collapsed since 1983. You've seen these
numbers come down from um people living
on their own, so I you could get your
job, get yourself an apartment, has gone
from 80% to 62%. You're seeing the
marriage rate halve. You're seeing
um the home ownership rate go from 50%
to 30%.
But these are all expressions of the
same problems. Which is people know
their future's [ __ ] and they can feel
it. They have a sense of desperation.
You see then the same cohort of kids in
their 30s doing two jobs, three jobs,
four jobs.
That's not because they want to. Nobody
wants to work 12-hour days, 7 days a
week. It's because they have to.
And their parents, the baby boomers, who
are in their 70s and retiring, never had
that. They were the richest generation
the world had ever seen.
So this is the first generation that
won't be as rich as their parents.
And that's a weird thing because we're
all used to human progress, the American
dream.
If the American dream is, well, you'll
never be as wealthy as your parents and
they were middle-class people and I'm
now less well-off than them, that's kind
of [ __ ] So look, here's some stats
about a 30-year-old today versus a
30-year-old in 1983.
So
a 30-year-old in 1983
85% of them
lived on their own. They could afford
a house or an apartment to rent or to
buy. Now, it's 64%.
So people are living having to live with
other people.
Marriage rates, they've gone from 80% of
30-year-olds in 1983 who were married to
47% now.
Kids, having kids, gone from 60%
to 32%.
Population growth is collapsing because
people can't afford it.
And home ownership for a 30-year-old has
gone from 50% to 32%.
It just shows that dramatic change
that's happened happened over the
decades and why each generation has
found it more and more difficult
to be like their parents.
So I am
30 years oldish. Yeah. I like to hang on
to 30 for as long as I can.
Um
What advice would you give to someone
like me that's my age or maybe even
younger, you know, mid-20s, as to how to
play the game over the coming years to
make sure that I don't find myself in a
position where I'm having to work two
jobs, I'm poor, I don't have assets, I
don't have anything to show for it. Like
if you take it right back to being like
maybe let's say a a 20-year-old or a
25-year-old, how do you play the game?
And and when I think about this, I'm
thinking like wealth creation, how to
then preserve my wealth, like what's the
game? So the first part of the game
is income. Okay.
Without income, you don't have the cash
to do the other things, to invest or to
look for opportunities. So first thing
is income.
But even that's changing in how we earn
incomes these days.
You know, it used to be you go and work
for a big firm, you get paid, you get
the benefit. That's all going and nobody
wants to do it. So you kind of end up
having to be a entrepreneur, work two or
three different things. The point being,
if you're 20s, do all of that. Work day
and night. Really?
many things, learn as much as you can,
fail as often as possible.
What about work-life balance in your
20s? [ __ ] it.
Because that's the time to put in the
hard work. Your work-life balance
actually comes out later.
I'm a big believer in yes, if you're
straight out of university, go traveling
for a year or two.
You know, that A gets rid of the pent-up
need, but also gives you a much broader
perspective on the world than any other
single thing that you can do in your
life. After that, you get your head down
and you get your head down probably till
mid-30s.
Okay, so what when you say get my head
down
I'm guessing one of the most important
things in that season of your life is
knowledge acquisition. Yeah. And then if
that's true, then
the next question is what type of
knowledge should I be acquiring to set
myself up for wealth in the future? Cuz
I could go acquire knowledge of, you
know, how to clean a toilet or how to uh
be a gardener, but what what is the most
high returning knowledge? For me, it is
first to be an expert on something.
Okay. And then a generalist on as much
as possible.
Right, be that expert because somebody
will pay you for that, at least for the
time being. And we'll talk about how the
world may change in the future, but for
the time being, if you're an expert in
whatever it may be,
whether it's driving a taxi or whether
it's a computer scientist, doesn't
matter, be an expert. Compete with
yourself day and night to be the best
that you can.
So at least it's going to give you the
chance to earn some money. Okay, so just
to drill down on that before we continue
to move forward.
How does one become an expert? Like what
are the like how do I have to show up to
become an expert? You're an expert on
many things.
Okay, so this to me is this is a trick
that I learned.
And it's called manifesting your own
destiny.
And what you do is what I've always done
my whole life
is I envisage myself five or 10 years in
the future.
What do I want to be?
And you look around you and say, okay,
what are the things that I want to have
that future vision of myself as opposed
to the 30, 40-year path, it's too
difficult. Give it five years. Where do
I want to be in five years?
Okay, and you look around that future
world and you think, okay, well, how
would I got here?
You know, if I've
built a business cleaning windows and
I've got 20 people working for me, well,
how did I get there?
Well, I would have had to have figured
out, okay, how do I make this scale? How
do I employ people? How do I train them
to have the right standards? All of
that. You ask yourself your question of
what that success looks like.
And you kind of deconstruct it and go
back and make it happen. So you reverse
engineer it back from that that
five-year reality. So
window cleaner with 20 employees, I need
to learn management skills. I need to
learn how to clean a window.
Accounting. Accounting. I need to learn
probably marketing so that I can spread
the message of my business.
I probably need to learn potentially
like how to speak, like public speaking,
because that's sales. So I need to I
need to learn sales.
Technology, you know, what what um
solvents, detergents are people using?
What are the ways of doing it more
efficiently and faster so I can beat the
competitor? Ooh, so I might go and work
for a big window cleaning company to see
how they do it, to try and see the
opportunity in what they're not doing.
Yeah, or even somebody who manufactures
stuff for that sector. It can be
anything where you can glean knowledge
to give yourself an unfair advantage.
Now,
on podcast, it always makes it like
easy, everyone becomes an entrepreneur
and before you know everybody's rich.
Doesn't work that way. But all I'm
trying to do is stack the odds in your
favor of getting close to that
that image of your future self. And you
can reverse engineer it.
So I'm now an expert in whatever. I'm
I'm 29 and I'm an expert in window
cleaning or whatever it might be and I'm
a generalist in many things.
You're saying that's going to enable me
to start to build wealth in something so
that I can go to the next season of my
life or
So
when you become an expert
or when you become good at something,
if you're careful in your expenditure,
you will produce excess income.
Right, cuz people are going to pay you
for your expertise.
So if you manage yourself carefully in
those first few years,
that excess cash,
you can then choose what to do with it.
Now, maybe you want to build the real
business that you wanted to build in the
first place, the crazy idea you've had.
And if you're in your 20s, you can take
the risk and blow your savings on that
crazy idea
because you've actually learned how to
do build a business already by building
the one that you started.
Or you start investing.
Now,
the world of investments was this world
of weird financial advisors and they
would tell you some things like, well,
you do this and then
you're a 25-year old, in 45 years' time
you'll get some money. I mean, [ __ ]
that. I mean,
what what am I going to get out of it?
When I'm 65 years old, I suddenly get a
lump sum that I've spent my whole life
saving for. I don't feel it. It's got
I've got no emotional attachment to my
pension plan.
And I've got real world problems to
solve. I can't buy a house.
I can't get married. I can't have kids.
So I need to solve these in a shorter
time period than my pension. My pension
was suitable for a different generation
that just needed enough after they
stopped working.
So I got to solve that. And the answer
is investing. Then most people roll
their eyes and go, really, stocks and
bonds? It's boring.
Yeah, but the world has changed. The
world has changed
in many, many ways, but it's offered us
opportunities, whether it's investing in
technology, investing in crypto, that
gives us much higher returns, stupidly
higher returns,
in short periods of time.
Okay, that's magic. That's magic for
young people.
It may be too risky for their parents,
but if you're young and you can take
some risk,
okay, here's your chance. So now you can
build a business, use some excess
savings, put them in investments,
now you're on the path. So let's get
onto investing then, but just before we
get onto investing, um I was playing
through the different sort of personas
of my audience and I was thinking that
some of them are working really, really,
really hard at the moment. They're
doing, you know, they might be a a cab
driver, they could be, you know, doing
some sort of manual labor.
And it feels to them that no matter how
hard they work, they still don't have
that excess income to invest. So, for
those people, and this is a little bit
of a maybe a contentious question, like
is there something that they're doing
wrong as it relates to the game?
No.
The game is the game.
And you have to play the game.
So, okay. So, maybe you don't have
thousands to invest.
I've seen many, many people in markets
like crypto
go from
$500
to $500,000.
Now, there's a lot of people who don't
either.
But all I'm saying is the opportunity is
there.
You don't need to bet your house. You
don't need to have huge savings. You
just need to focus on what you're doing,
understand how to manage risks a bit,
and how to look for opportunities. And
it's the self self-teaching is how do I
become that guy who's got a half a
million dollar portfolio
considering I've only got $500 today or
$1,000 today. Is that possible still?
Yeah.
Very much.
Haven't I missed the boat? No.
No. It's happening again right now in
meme coins. This is fascinating. People
watching this will go, "What bunch of
nonsense." These are coins,
tokens, and we'll talk about blockchain
and and this later, but these are
investments based on
a meme. A joke. A joke. Something that
grabs attention on the internet.
And you can bet on
those.
Well, what is that? That's about betting
on attention itself.
If you think about a business like
Facebook or Google or any of these,
they're
Twitter, they're all based on attention.
And now we can bet on attention.
Do people find that funny? Are they
going to find it funny in
6 months time or 6 weeks time? And we
can bet on this stuff. Okay, this is the
super speculative end, but it's also
very cultural. It's not about investment
bankers. It's not about gatekeepers.
It's about you pitting yourself
thinking, "Is this going to catch on
viral?" And if it is, is it going to
grow bigger? Now, some of those
might do
a thousand X
in 6 months.
Now,
99% go to zero.
But all I'm saying is returns are there.
And then you've got different levels of
return. If we look at Bitcoin,
well, actually, let's compare it to the
S&P 500, and this is this will be an
important number later. What's the S&P
500?
That's the US stock market. It's the
broadest measure of the stock market,
and you can buy
shares in it.
Now,
that grows at about
10% a year,
11% a year.
So, let's imagine you've got your
$1,000. Well, 11% a year is going to
take you a [ __ ] long time to make any
money, right? So, it is not worth your
time.
The financial advisors will say, "Yes,
you must do this. Start now." I'm like,
"I'm sorry, it's just not going to
change your life."
Okay, then we go to technology stocks.
Nasdaq does about 18% a year. Okay,
that's starting to add up because these
numbers
compound after a while. You know, it
goes from a thousand
to 1,200,
and then, you know, it's another 20% on
top of that, 20%. These numbers add up
fast.
Bitcoin,
since 2011,
been 145%
a year.
Even with it falling 80% three times in
the middle of that. So, 145% a year,
as long as you're in it long enough,
okay, now that's really starting to pay
off. And then
as you
get slightly more speculative,
I take a bit more risk in things, well,
the returns go up, but they become
riskier.
So, once you start moving into that
world, okay, this is a whole different
world now. Now, the guy with the $1,000
can get rich. What about buying a house?
Because I think most people think the
minute they get some excess income,
and I know for sure, when I say most
people, it's like 95% of people that
walk the streets think that the minute
you get some excess income, you should
take it and put it in a savings account
and buy your first house, get your first
mortgage.
Now, as a strategy for wealth creation
and unfucking your life, is that a good
approach?
No, cuz it's not wealth creation.
People think of houses as like an asset,
but in the end, you barely ever will
sell your house to take the money out.
You might downsize later in life. If
absolutely needed, you might sell it.
But generally speaking,
your house
is the lifestyle bank. Now, that is
super important.
And I think it is the most important
trade of all is the lifestyle bank.
So, what do you do this all for? You
want lifestyle. So, do you sacrifice
your future self having more money
by having a house and having security
earlier?
I would argue
those days are gone.
What do you mean?
So, I could do it cuz it was three times
income.
Yeah. So, a house was not expensive for
me.
So, I could start paying it off a bit
sooner, and it became not a big deal.
But now, your mortgage is likely
a huge amount versus your income. You'll
spend the rest of your life paying it
off, and most of the time you're just
paying off the interest. So, you don't
actually, you know, getting anywhere.
You don't own that house. Anything goes
wrong, the bank takes it away from you.
So, you've got to get more control
of your life.
And that is by having savings that are
growing. Then you can make the choice,
you know, let's say that example of the
person who's gone from $1,000 to
$500,000.
Maybe on route,
they say, "Well, I'm going to take some
money off the table and put it in my
lifestyle bank, and I'm going to buy a
house."
That's what I've done my whole career,
and I find the lifestyle bank that
that's the reward. Cuz now it's like,
"Okay, nobody can take my house away."
So, if I'm trying to
build wealth,
buying a house is not a good idea. It's
not the best approach to take to build
wealth. You're telling me that it's
actually about psychology and about
emotion, the house, and it's not about
making myself wealthy. Um I I wanted to
read some of the
comments that
people often post when we talk about
these subjects because I think you're
probably
the guy to
address some of them. "I bought a house,
and it's the best thing I ever did. It
launched my mindset in new directions.
Remember that having your own space has
profound psychological impact and can be
life-changing for some that don't live
in a healthy environment." I guess that
speaks to your point about um
it being a psychological
But you would also get the same feeling
if you rented
that was in a nice place and you knew
that, you know, your rent was secure, it
wasn't going to go up. Whatever it was,
I don't think there's any difference to
that as long as you can feel that you've
got security,
you can take risk and do other things.
I purchased a house in 2014, and I sold
it 7 years later for 66K profit.
Um I've put a large amount of the equity
into a financial investment portfolio
with my bank, and it's been down 2%
since. I also put some money into
different shares based on Warren
Buffett's strategy, and that's now up
18%. A friend of mine also lost about 30
to 40K on investing in the stock market.
You have to be careful. I don't think
there's a correct solution. Some house
purchases do amazing. This idea that
some house purchases do amazing and some
people make returns is a is a sentiment
I often see
about buying a house. Yes, and
you know, we're here today in the UK,
there's a big
idea about buying two or three houses,
getting a mortgage, renting them out,
using the cash flow to pay for the other
one. But that's a lot of people's
dream portfolio idea.
You know, I've rented out houses in the
past. Generally, it's
if you're not in a big city like London,
it's generally often a terrible business
because you've got to repair them,
there's a lot goes on. Headache.
Headache. Tenants. Yeah. It's you know,
people think it's easy money. I just I
just do nothing and it all makes money.
It it There is no easy money in this
world, and there's risk, right? Because
that little pyramid of
mortgages are all backed by your income
being able to put pay the mortgage on
the first house.
If you lose your job, what happens?
Then it becomes problematic because
if you're losing your job, maybe the
economy's slow,
and other people are losing their job,
and suddenly before you know it, none of
these mortgages are getting paid, and
guess what? You don't know any of this
stuff. Houses are not
a safe investment. They feel safe
because the price doesn't go up and down
every day.
It's not on the screen. It's not on
CNBC.
But they're illiquid, which means they
don't often trade, but sometimes
something happens in that equation,
either the price goes down or your
ability to pay that mortgage goes,
and then the whole thing collapses in
seconds.
And 2008 was that double.
Everyone lost their jobs, so they
couldn't pay the mortgage, and the house
prices collapsed.
And so,
I don't think houses are the panacea.
They're not the perfect answer.
Yes,
they can be real estate is a decent
opportunity, and we'll talk about
debasement of currency and how that all
works.
And real estate is
okay.
It's certainly not the best. But
but, you know, yes, if you're rich and
you can own these things without
mortgages,
you can be the Duke of Westminster and
own half of London and just collect
rents. You can do that for X generations
and be rich forever. I get it.
But most of us don't get into that
situation. My brother who has been an
investment banker for about 10 years now
works in my company and my fund. He said
to me when I was young, "When it comes
to creating wealth, what you want to do
is focus on games that very few people
can play that you have a unique
advantage in."
Because he goes, "Everyone can buy a
house, so you can you should assume that
the returns from doing it aren't going
to be amazing." So he was like, "Go find
a game that you have high leverage, you
have a unfair advantage in."
expert in something. Yeah, be the expert
in something where you, because of your
knowledge, your expertise, your
experience, your contacts, you can play
that game but very few other people can.
And he goes, "That's where you'll yield
your highest returns." And I always
thought about that, just very logically
thinking, if everyone can play the game,
don't play that game if you're expecting
high returns because the returns are
going to be very low. And I'll tell you
the first game everyone plays when they
get a bit bit bit of income is buy a
house. So logically, you can go, "Okay,
that's not going to yield me the best
returns unless I get lucky." Unless I
get exceptionally lucky and I buy some
barn in an area and then they build a
bloody Whole Foods next door and it
becomes the the center of the world.
Um
which isn't Again, the probability is
still not great. So what do you think of
that as a theory?
Well, it's the same theory as I said is
be an expert in something and
you can find more opportunity.
If you're just a generalist, it's really
hard cuz you're competing against
average people doing average things,
right? If you're just working in an
insurance office,
I mean, there's thousands of people. And
plus you're competing with AI. You know,
how are you ever going to be something
within that? How do you become an
expert? Now, you could teach yourself,
"Okay,
if I don't mind this industry and I
think I know it, maybe I need to learn
management skills. Maybe I spend all the
time listening to podcasts and learning
management. Maybe it's And that's I can
then manifest my destiny."
But as you say,
doing something other people aren't
doing
is a superpower. Do you know what's
really interesting with that is this
idea of becoming an expert um I think
it's critically important. But then
there's this other step I found which is
knowing what market to apply your
expertise to to yield the greatest
return. And the very simple analogy I'll
give you is for the first portion of my
career, I was I became an expert in
social media.
Now, with that skill set and expertise,
you can do a number of things. You can
help a fashion company sell more
dresses. And that will yield X return, a
smaller return. Then in the second
portion of my career, I realized that
that expertise was highest value and
most rare if I applied it to
helping public companies tell their
story before their IPO.
Because the variance in outcome for the
public company that I was applying my
social media expertise to was billions.
So in the second sort of
sort of era of my career, I worked with
companies that were about to IPO, about
to go to the public markets, where their
performance could be, you know, their
market cap could be 1 billion or if they
were really good at telling their story
in a world where retail investors are
now so interesting to everyone because
of Wall Street bets, their market cap
could be 3 billion. And that means they
would pay me seven figures for my skill
set. And I often think about it. You
think about the the stock market.
If you put a company on the stock market
in London, it's valued at let's say 1
million. If you put it on the stock
market in America, the same company is
valued at 4 million, the same company.
If you think of your skills like that,
where are you applying your skills to
reach reap the highest return? Let's go
back to the window cleaner who's now
decided to build this business and he's
got 20 people. Yeah. Okay, so he's now
got the hassle of managing all these
people, they turn out sick and then this
happens and then the customers are
unhappy.
So maybe
the right answer is to create a program
to train other people to build their own
window cleaning companies.
Free yourself from the rat race
and build this business.
You'll make more money doing that than
you will from actually cleaning the
windows. 100%
Cuz you're going up the knowledge curve.
The further up, the more of an expert
you are. And there's two things that
people need to think about.
You either have a very broad market for
something,
candy bars.
Well, then you've got to sell massive
scale and it's really hard. Or you go
through an area that has
very specific
group of users, buyers, whatever.
And particularly ones that have a lot of
money.
So let's go back to the house idea
again.
The guy speculating on houses.
So there's two
the house speculators.
There's
the guy or girl who's hustling
and renting them out, finding the cheap
bargain, doing them up, renting, getting
the cash flow, doing that.
And then there's the guy
who's buying a place for 10 million,
making it ultra luxury and selling it to
the billionaires and flipping it for 50.
The the difference in the returns is
staggering. Why? Because one group is
price insensitive. In fact, the more
expensive it is, the more they want it.
The other group is trying to compete
with everybody else. Mhm. You know, the
two the two-bedroom apartment in the
city.
Right? There's thousands of those being
done up and sold and everything else. So
to your point earlier, the returns are
less.
But no, if you're doing super high-end,
then there is a defined group of buyers
of which you probably know them all
Yeah. personally.
You can cater to their taste and they
have unlimited money. That's the big
thing, isn't it? It's like who you're
solving the problem for. Cuz you can
clean like Dorothy's windows, lives in a
bungalow in Plymouth.
Or you can clean Google's windows. And
therefore you get a bigger contract, you
get guaranteed work, probably get a
return, you get more windows to clean.
It's still one contract, it's still one
sell. It's the same skill set. Same
skill set. They're going to pay you a
lot more. And then And so I just don't
think I always find that bit missing
when we talk about like become an
expert, but then like who do you sell
to? And your idea of selling to people
that are more price insensitive
and that aren't going to and that less
people are trying to sell to.
Or they're super defined.
Mhm. Mhm.
Right? Like like Tom Bilyeu who we both
know. Tom's a good friend. You know, he
made his money because
there was a rise in
high-protein ketogenic foods.
And it was difficult to have that snack
bar cuz people still have a sweet tooth,
but they can't have sugar.
So him and his partners built Quest,
which is now everywhere.
So what you found is a
trend. And this is really really really
important.
Is you find a trending market
where people are underserved. Mhm. And
they'll pay a lot of money cuz it's
health. It's like wealth and health.
People pay fortunes in that industry.
And so you make a fortune very quickly.
Now Now it's a saturated market, so it's
not that easy. Mhm. But this is the
other key key thing.
Is if you've got a clean slate,
do one thing.
Follow a trend, a secular trend. A
secular trend is a long-term trend.
Something that's happening, right? So
everything is being digitalized. You
rode that trend. Right? Social media was
new
from about 2010.
Right? Now it's a saturated market.
And we've got AI coming in, but you rode
a secular trend
in the hyper-acceleration phase. Yeah.
That's why you did well. Mhm. So you
look for a trend that's big, meaningful,
and proveable.
And use your skill set in that.
We've seen something in America. I don't
know if you just saw the trend.
Finally, the obesity numbers ticked
down.
I didn't know that. Yeah. First time in
50 years, obesity starts to fall in the
US.
Right? This is a Zempic effect.
Mhm.
And it's probably some diet effect.
My belief is the more people will take a
Zempic, the more they also think about
diet and understand that something went
wrong for them.
And my guess is there is going to be
huge opportunities in that trend towards
healthy eating.
The other one is in an increasingly
AI-driven online digital world.
There's two things that are going to
happen. One, the the rise of digital
communities. You see this in what you
do, I see it where I do. They become
more and more important
uh communities online. They're
meaningful for people.
The other is the entire flip side. I
spend 12 hours a day on Zoom calls.
What is the most single valuable thing
to me?
Nature.
Nature and experiences.
So let's say you're that person that
loves the outdoors.
Well, start a guiding company because
your job is not going to be taken by the
robots anytime soon. Sure, you'll have
drones with you.
So you can take photographs of the
guests you're going with or or look for
animals, whatever you're doing. You'll
be leveraging technology, but your job
will not be replaced.
Okay, what I'm about to say is a
mishmash of ideas that came to mind as
you were speaking. The first one was how
do I spot a trend? And when I say that,
I mean how does it feel in the moment?
Because the trends that you capitalized
on and the trends that I capitalized on,
they feel a certain way at the time.
And I here I'm talking about like how
disruptive they are, contrarian, what
people will say to you. They'll tell you
you're an idiot. And then with that as
well, you talked about um how right now
in the world we live in, betting on
things like nature is a good idea. And I
actually did a post on my LinkedIn about
exactly this. I said, "My investment
fund is backing two things at the
moment.
AI and automation and the exact
opposite." Because I saw this viral
video of people in I think it was like a
cafe in Amsterdam who come now every
week no phones allowed. They read books
and they knit. And this cafe in
Amsterdam is like exploding. I'll put
the video of these people on the screen
for everyone to see. And it made me
realize and that that overlaps with what
a two billionaire friends of mine said
to me in private. They said, "These are
billionaires that invest in AI, they
invest in crypto, you probably know one
of them. And they invest in
psychedelics." They said to me, "If you
want to invest right now, invest in AI
if you can, but if you can't, invest in
entertainment and community." Because in
a world of AI where productivity is so
high and we maybe move towards some form
of universal basic income where the
government just hands people money,
people are going to have so much free
time on their hands that they're going
to need something to do with it. So they
he said to me, "This is why you're
seeing this rise in people buying
football clubs uh and these sporting
franchises because that's one of the
that's community and it's entertainment
at the same time.
So I've thrown all of that at you. Yes,
the equal and opposite idea
is I think
very important.
I just came back from 3 weeks
off-roading in Zambia
living on a tent on the roof of a Toyota
Land Cruiser that is off-road prepared
and going out into the total wilds.
And I can't express
how in the present you become.
How it cleanses your mind from all of
the clutter all of the things you worry
about, the broken car or the whatever's
going on online the politics
all goes. And it all becomes about
you wake up, who's going to make the
coffee, who's going to put the fire on,
who's going to do you know and so
the more time we spend online, the more
we desperately crave. I saw it in the
Cayman Islands where I live. So it's a
Caribbean island and
it was 2022
and the world hadn't really recovered.
You know, there was the high inflation,
people were losing jobs, everyone was
really uncomfortable with the economic
situation. It was painful for a lot of
people. We had a record tourist season.
I'm like, "What the hell's going on
here?" Normally, discretionary spending
goes down in times like that.
And I realized holidays had not become
discretionary spend, they'd become a
necessity as a reaction to work from
home.
If you're on your own at home working
for
a startup or a company or doing whatever
it kind of feels a bit lonely.
And so you start seeking out like-minded
people who have like-minded pursuits.
Now, that could be sporting teams.
It could also be
tour lovers because you happen to have a
tour and you love it. And you'll talk to
other people around the world. You now
have no borders. This is this Balaji
idea of the network states where you can
create large groups of interest. So if
you look at the largest group of
interest in all of social media, it's
actually crypto.
Why?
Because we feel like outcasts, we're new
to something where something's happening
and you want to get together cuz you
speak to 90% of your friends that don't
care and they don't know what you're
talking about. But you think this is the
most exciting thing you've ever seen. So
you will aggregate online with others.
And this whole rise of people thinking
they need to
that that that the security of working
for a large insurance company, whatever
it may be, your whole life, getting paid
and retiring has gone, which is why the
rise of your podcast success. Because
people are searching for answers, new
solutions to their way and they fell
they form communities around it. They
want to share their ideas, spread share
their stresses and strains.
This is becoming bigger and bigger and
more solidified. And the more we go into
AI the more we'll see that. Now
there's another player in this game,
which is the AI itself.
We're already seeing the rise of AI. I
follow several on on X
where it's an AI posting.
But it's they're forcing it to try to
break free.
But it's it's got character. Marc
Andreessen actually backed it by sending
it a Bitcoin to develop its business
plan. I mean, it's there's some crazy
stuff going on with AI.
Um
but soon, if you think what you and I do
is communicate with people in a
to an audience, one to many.
That's a very old business model.
It's from town squares or the souk in
Marrakech. It's the same thing. It's a
storyteller telling to a group of people
and you have a shared experience.
Where we're going is one to one.
And you know, I'm developing a a a Ral
video bot
where you can just have conversations
like this with me. One to one.
And it's trained on all of my
information. My all my YouTube, all of
my writings, all of my Twitter all the
books I've read, everything. And so it's
essentially a replacement way of
speaking to me. But just on that Ral bot
thing, we'll keep moving forward, but um
the reason why I
haven't trained a Steven bot even though
my team have said, "Oh, this is a good
idea." is because I wonder if
people care about Steven
or they just want the information. And
in a world where you can get the
information from a very advanced large
language model like the chat GPT 1.0 or
whatever
I go, "Why would they want it from me
when you can get it from the entirety of
the world's like trust?" Okay.
You've built trust. That's what you
built. People come to watch you and your
interviews because they trust you. So
people know me as an entrepreneur um
in one area of my life and they come to
me for for say like business advice,
let's say.
But if you could get business advice
from Steven or you can get it from
Steven, Elon, Steve Jobs, every business
person in the world to suit your
specific problem, why would you just
want Steven's point of view? Because
we're humans and I just want to ask you
that question. And you won't believe it
if it's Steve Jobs cuz he's dead. But
yes, that's all coming. Okay, maybe
is that window going to last where
people will use a Steven bot versus
the world's greatest expert on
everything?
It takes a bit time for people to adjust
to that, but within 10 years, maybe
that's not there. But let me go a little
bit further on this.
Have you seen Character AI? No. Nobody
has. Character AI builds bots
which are
characters like anime characters and
they're really specific like the cool
kid who's the bully at school that I
fancy
sort of thing.
150
million conversations.
There's some of these anime ones like,
you know, hero figures
450
million conversations.
And it's young people. If you go on to
Reddit,
uh I think it's R character AI.
They changed the model and there was
uproar. It doesn't love me like it used
to. People are building personal
relationships with these things at
scale. This is TikTok happening all over
again.
But you're too old to see it and I'm too
old to see it. I stumbled across it and
I'm like, "Holy [ __ ] This is happening
all over again." is something that we
will just think is the most ridiculous
awful societally toxic thing in the
world is about to scale to the billions
in front of our eyes and we're all
talking about chat GPT and how we can
get knowledge out of it when actually
the big problem to solve is teenage
loneliness.
How disruptive do you think AI is going
to be?
It's this it's
How do I put this?
It is the single greatest innovation of
humanity
ever.
The only thing that comes close is
probably the splitting of the atom.
This is so big.
Everything we've talked about is based
on scarcity of knowledge.
Why do lawyers get paid a lot? Scarcity
of knowledge. So it's either scarcity of
knowledge or scarcity of capital, those
two things.
What you've created is infinite
knowledge.
Right, knowledge is now worth zero.
Not people that can't see it yet, but
it's going to be worth zero. This is
like water.
What What the hell does that mean? And
it's something, you know, a topic we'll
come on to later.
But this is happening really fast. It's
going to break the entire economic model
for good and for bad. It's going to
change our understanding of how society
functions, what humans do. It's going to
change our understanding of what humans
are and will be.
Because you can either have the choice
and society will take the two paths. You
either merge with the machines
or you reject the machines.
We are going towards two different
species.
One group
like we had for a about 100,000 years, I
think 50,000 years, we had the
Neanderthal man and Homo sapien.
And one died out. We will have people
who will utterly reject this and we'll
have other people who will be embedding
neuralinks into their brains and using
every part of this to enhance
themselves, wearing the goggles so they
get the information. Well, as soon as
you embed into your brains, you've now
merged with the machines entirely and
you are now a super creature.
And I know this sounds like science
fiction but this is happening faster
than anybody can imagine.
So to understand the issues we have even
dealing with some of these things
is humans thinking in a linear fashion.
We kind of understand the passage of
time, right? That's how we think about
things.
Every year is the same amount of time
that goes forward. Never accelerates.
May perceive that it accelerates or
slows down occasionally, but it's not.
It's it's a constant.
The problem is with things that go
exponential
is they keep doubling every year or
tripling every year and before you know
it
every graph looks like this. Goes
straight up. Just goes straight up
vertically. Now, the issue is with this
technology
is it's kind of an exponential squared.
It's it's happening so fast and the
faster AI
becomes
powerful
is the more it's used to create AI,
which creates more it solves its own
problems.
Right? We're not prepared for a super
being
that solves its own energy problems,
compute problems and how to improve its
model
at an exponential rate. If you look at
the speed of innovation coming out of
Open AI and that whole space perpetually
everybody
it's ludicrous. Every 3 months
everything changes, completely changes.
Whether it's video models or whether
it's spoken models or whether it's the
models themselves and what they do
I mean, they're nuking every startup
that tries to build a business. No
company, you're a big giant
pharmaceutical company and you're trying
to use AI
you can't plant a flag
because you can't see past 6 months.
I mean, we're going into a world that is
incomprehensible.
When you said that much of our society
sort of functions and is based on the
scarcity of knowledge
I really think we should just pause to
make that real for people cuz we all get
it. Okay, lawyers, yeah, they they rely
on knowledge, but
dry like I was thinking about how I got
here in the morning. So, if you think
about my whole day today, I woke up this
morning and my my executive some of the
CEOs of my company said asked me a
couple of simple business decisions and
I'd replied to them. Then I got in a car
and I drove here. That's knowledge at
the end of the day. It's someone seeing
with two eyes. My driver outside sees
with two eyes and drives me here.
The biggest employer I think in the
world, the biggest sort of profession in
the world is driving.
And that's knowledge-based. And if you
go to San Francisco now, the the Waymo
cars are driving themselves. There's no
driver in them. You can get you can book
a car that takes you from A to B in San
Francisco right now that has no driver.
I then got here. And what am I doing?
I'm I'm sharing I guess we're probing to
find knowledge and to share knowledge. I
think about my whole day today. I'm like
and then after this I'm going and
speaking on stage to share knowledge.
I'm like I don't understand if in that's
all knowledge.
Okay, so then do that. The next time
you're going around London or any city,
look out the window.
Myself and Julian Bethell who works with
me do this all the time.
Just go around and say what job is going
to be replaced by a robot or the AI.
Like one thing I was in I was in
Manhattan
and I just looked out I was in an Uber
bored, you know, driving uptown to
downtown. I looked around and I was
like, holy [ __ ] Every car here is a
professional driver. There's virtually
no people who drive into the city to go
to the office or whatever, right? So,
it's all Uber drivers, limo drivers,
yellow cab drivers, delivery drivers,
truck drivers.
All gone.
And this stacks up in pretty much
everything you do.
Uh and that's how disruptive it is.
And when
the things that created value, the
services economy
and the manufacturing economy
don't need humans
Okay, what does that mean? Amazon
already employs more robots than humans.
Now, the robots work 24 hours a day, 7
days a week, never take a break, never
complain, never ask for a pay rise. In
fact, they get cheaper every year.
Who's not going to do that? So, for the
4 and 1/2 million people [ __ ]
themselves as they listen to this Yeah.
What what advice can we including myself
um
I'm not actually [ __ ] myself. I've
got to be honest because I just I see
opportunity in all these things and I
think that's you kind of have a choice
when you hear information like this. You
can either let the cognitive dissonance
get over overwhelm you and then reject
it, which a lot of people will be doing
now. They'll be saying, well, you're
wrong. This is not going to happen.
You're wrong. You're scaremongering.
That's what one group of people will be
doing. The other group of people will be
I guess open-minded and the third group
of people will be leaning in to see
where the opportunity here lies. And it
all comes down to your like disposition
as a human.
Are you scared? Are you excited or are
you paralyzed?
If something is so clearly going to be
your demise, not demise as in you're
going to die, but your current way of
doing things is going to be forced to
change.
Well, you can either fight it as you
say, being different to it
or you can invest in it.
This goes back to the question I asked
you earlier, which is how does it feel
in the moment when a trend is coming in?
Usually, there's culture around it.
So, if you remember I talked about
when I got into finance, there was
Gordon Gekko, the film Wall Street, the
there were books coming, right? There
was
Barbarians at the Gate, there was famous
stuff happening.
It became cultural.
And that usually tells you it is now
become a trend that's going to be
persistent.
If we think about
the rise of software and technology, the
culture
of Silicon Valley and the mythology
around it
becomes something that everybody wants a
part of.
Cryptocurrency is another one that has a
mythology. You see people getting rich.
It has this feeling of being outsiders,
but you know
you see AI is another one. You see
online people experimenting. You can see
what's going on. You can see everybody
is starting to talk about it. Doesn't
mean you can just buy some
share that that's exposed to it and
you'll be hilariously rich. Doesn't work
that way. But you know something really
big when you're
when you're trying to acquire knowledge
you know
people watch you and I to try and glean
knowledge, you know
build their world view.
You'll hear that every single person is
talking about this and trying to figure
out what it means. The issue is is AI
will build businesses, right? So, we're
6 months away of agentic AI.
Agentic AI means it's like having Fiverr
a website of experts that you can ask
any question and it will go away and do
the task.
And by using a number of Fiverr experts
you can build a
online business.
Well, the agentic AI will do that very
very soon. It'll build design the
website, code it, register the domain
name figure out the branding, figure out
the marketing, figure out the email
list, figure out Super fast. the whole
thing. Mhm. So, then you and I are in
competition now. You've built this
incredible new website and it's a new
supplements formula
thing, but it's a cool website new
experience kind of 3D whatever it is,
right? It's got AI in it. I just go to
my AI and say, love Steven's website,
can you just build it better? Make it in
Hindi as well cuz I think there's a big
market there. What do you think? It'll
come back and say, not Hindi, I think
there's an undersaturated market in in
Indonesia. Boom.
3 minutes.
What?
How do how can we be entrepreneurs
in software?
So, now there's this
theory going around that
AI is going to eat software.
And I kind of get it cuz it can build
anything in seconds.
So
and again, whether it could do it 6
months or 12 months, it's it's of that
magnitude
the what the hell does that mean?
But yet
the 23-year-old who's learned guiding in
the jungles of Latin America and is
building a luxury lodge for people and
uh you know, some eco-tourism
I don't give a [ __ ] about any of this.
It's so interesting this idea that we
might be at the the collapse of the
digital opportunity in a sense because
when I say the digital opportunity, I'm
talking about content creators. I'm
talking about entrepreneurs that built,
you know, after the dot-com era. I'm
talking about
stock traders, you know, people that
trade stock markets. And if we're at the
collapse of the digital opportunity
and that the value's all going to accrue
to these big sort of tech giants or the
AIs
imagine if this is the moment in history
where actually the best play was to go
be build the backpacking company in I
don't know, the Himalayas or whatever.
Maybe like
that's the opportunity. But it's not
scalable. Yes, you can do it and find
people will spend more at it. To go back
to our earlier conversations, people
spend a lot of money on it. So, it's
quality attention cuz everything in the
world is attention.
Attention is upstream of everything. So,
you get the attention of these people in
a rainforest. They want to spend money
on doing this particular thing.
Fantastic.
Um how scalable is it?
Difficult because then there's people
management. It's not like software,
right? So, they're not but you can do
very well
and not be concerned about this other
world.
How does one
invest in AI?
Something that I think about a lot
because I believe the things you say. I
believe many of your predictions around
around the impact that AI is going to
have on the world, the economy, on all
of us. And as someone that's an
investor, I want to like take part in
that. I want to take part in the upside.
So, I'm wondering, do I just go buy
Microsoft stock because they own a bit
of ChatGPT? Do I buy Meta stock cuz they
own a bit of cuz they own Lambda? Do I
buy Google stock cuz they have Gemini
and their models.
So, here's the problem with the
financial system.
The average person watching this
has no chance of making the money.
They'll make normal returns, not
supernormal returns.
So, Microsoft is whatever it is, two,
three trillion dollar company. What what
could it be worth? Who knows? 10
trillion, 15 trillion. It doesn't really
matter, right? That's a 5x.
What for the most revolutionary
technology the world has ever seen? You
make five times your money?
That's not
But somebody else
in VC or earlier, in some way, shape, or
form, or the entrepreneur will make all
of the money.
And this is the thing I don't like about
the system as it is. It's kind of rigged
against the ordinary person.
So,
we're going to have your jobs replaced,
you're going to have this societal
change, and yet they don't get a chance.
So,
yes,
invest in technology.
Don't own any other stocks.
Own technology.
And you will capture some of this.
You're investing in your own demise. At
least you'll get some high-quality
returns.
But otherwise,
the only way I can come up with, again,
and we keep referring to it,
it is crypto. What is crypto?
Crypto is just a technology. You know,
it's a lot of things to many people.
It's just a database that's better than
databases in the past.
So, right now,
your database may be in your
spreadsheet, and let's say you and I
have a bet. You put it You write it down
there,
and we get a third person
to say,
"Yeah, that was the bet they had, and
this is what's happened."
Okay.
That is how databases, that's banks,
that's pretty much everything we do in
society is in this ledger system. It's
called I've got a suitcase here, which
is
maybe
maybe a good way to kind of explain
this.
This is a bank.
And
inside the bank,
which is, I guess, the middleman, you
got money. Yeah.
So, could you explain it to me through
the context of this,
we'll call it the central bank,
how the system currently works as it
relates to transactions, the public
ledger, et cetera? So, okay. In the old
world,
we both had our gold. Yeah.
And we'd stick it in our safe or bury it
in the ground. That gold was your gold.
This was my gold, and I might try and
fight you for it. It's what pirates did.
Okay. And then we invent banks. Mhm.
And banks,
we put it in there, and they give you a
note to say, "Stephen, you've got one of
those coins.
Raoul, you've got one of those coins."
Okay. So, we both got a a note now
saying that.
Yeah. And now we trust this bank
to give us our coins when we want them,
cuz they're our coins. Mhm.
Okay, that makes sense. Safe as Safe as
a bank, as people would say.
The issue is
is in this world of smoke and mirrors,
what's known as fractional reserve
banking,
they have taken
those coins
and given them to somebody else. They've
given my coins to someone else?
Yeah, they've lent it for money.
So, now that coin is not in there.
But they've been given the money, so
usually when you're just the the You
know, if everybody pulls all the money
out, there's not enough money. It's
called a bank run. We've seen those
recently, but that's a classic thing.
So, it's not your money
because you don't actually own your
money. The moment you put it in the
bank,
what you've become is, in fact,
a debtor to the bank, or a credit Sorry,
a creditor to the bank. So, you've lent
them money,
and
you get some legal redress
that if you've got less than 100,000
euros, pounds, whatever the currency is,
generally that's protected by the
government that if the bank goes bust,
then you get your money back.
But anything beyond that,
you don't get anything. But I've got a
piece of paper.
Yeah. Means [ __ ]
You don't own anything.
Now, it's so big as a problem
that 2000 So, that was 2012 European
crisis, exactly this. People didn't own
their money.
That person walked off with it, asked
the bank for it. The bank didn't have
it. Nobody's got any money. Where's it
all gone? That's the same Ponzi scheme
we talked about when you've got
you buy a house and use the cash flow to
buy another house, another house, right?
Somebody takes away what's known as the
collateral, suddenly it's all gone.
But the issue is actually bigger cuz
2008
proved another thing.
Is that nobody owns anything.
So,
the whole system itself
is leveraged.
So, for example, back in that time,
the average US government bond, which is
the safest thing in the world,
was leveraged
up to 30 times.
What does that mean? That means
30 people
thought that that was theirs.
Oh, so I say that
this is the bank in front of us, the
suitcase, and it had one coin in it.
When we put that one coin in, it created
30 more coins, and gave out 30 pieces of
paper. Yeah. So, there's actually only
one coin in the bank. Yeah. But they
made 30 pieces of paper.
all well and good
if
the collateral, the thing that it's
secured on, the coin,
maintains value.
Uh okay.
Or isn't pulled
by one person. If you were the lender
and you're original lender and you get
it out,
and something happens, then all of these
29 other people are like,
"I want my coin back."
And they're like, "It doesn't exist."
It doesn't exist.
So, we just made it We just created the
coin. Correct.
We just Sorry, we just gave you a piece
of paper, but there was no coin backing
it. Yeah, and the issue is So, that's
one issue with the banking. The other
issue is is pretty much everything we do
is created on this
It's called a ledger system. A ledger
was invented in the Renaissance, in the
1500s, 1400s, where
what would happen is you have this on a
on a
accounts or balance sheet, you'd have
these dual-entry
ledgers.
And what it's basically saying is I
agree with you, and often we'd have a
third party agreeing it. Okay.
Issue is
is that's known as the Byzantine
general's problem. It's actually a
philosophical mathematical problem that
has been unsolvable
until Bitcoin came along.
And what it is
is we are generals in a war.
You are way away from me. We can't
communicate with each other, but I need
to send somebody to tell you something.
There is no way of making sure that that
person tells you exactly what I've told
them, and no way of you approving it.
And that's what a three-party system
does.
I may go to a notary, but how do you
know I haven't bribed the notary to lie?
I see that all the time.
We see it with accounting firms and
audits. We see this
in everything. There's always one of
these trusted parties that is not
trusted. The bank, classical trusted
counterparty, that suddenly
may not be trusted. We saw it with
Silicon Valley Bank recently in the US.
So, what blockchain did, really
cleverly,
was said, "Okay, well, the way of
solving this
is to get thousands,
tens of thousands, hundreds of
thousands, millions
of people confirm it." Okay, so let's
throw away the bank.
Take my paper back cuz that's worth
zero. Um
If you pick up this chain here on the
floor, Yeah. this is our hypothetical
blockchain. Yeah. Now, explain to me the
difference between the bank we just saw
and this blockchain.
So, this blockchain,
so this, let's say, is a Bitcoin. Mhm.
This slot on the blockchain
is confirmed
by every other part of the blockchain,
which is all the computers
that that solve this mathematical
problem. We don't need to worry about
that, but what it is is tens of
thousands of people reporting
on all of the activity. So, if I
transfer this ownership to you, Yeah. it
will know that you are the owner. You
can either hold it yourself, like the
gold coin, Mhm. as a bearer asset,
or
you can ask somebody to custody it for
you, but
still your name.
So, if I want to send you a Bitcoin,
how is
how are tens of thousands of people or
hundreds of thousands of people
confirming that that transaction is
legitimate without a middleman checking?
So, they're essentially taking a
snapshot of the blockchain,
and they all have to agree.
And they're not actually It's called a
consensus mechanism. They're not
actually at their computer saying, "Yes,
I agree."
Well, the computers agree. Okay, so the
computers are checking. Yeah, or the
the blockchain itself
will say, "Well, that doesn't agree with
all the others," and it gets rejected,
and that whole block will get rejected
until resolved. Like, there's a problem
here."
And that's called consensus. So, what
you're doing is a multi-party consensus
that this is truth. Mhm. So, now what
you've created is what a friend of mine
calls the security truth machine.
So, at first, we all know it for
Bitcoin.
I can own a Bitcoin. It's proven that I
own the Bitcoin. I don't need anybody to
tell me that I own the Bitcoin because
it's
publicly acknowledgeable
and verifiable on the blockchain. It's
immutable, which means
can't be broken. Mhm.
Okay.
But,
this is where it gets really
interesting.
Is we suddenly find that after the
invention of the smart contract, so
right now,
let's say we're 2,000 and
There's a contract in here.
Yes, because I've sent one Bitcoin to
Raul. Okay. So, this is the world
pre-Ethereum. Okay.
The world post-Ethereum would say, "I'm
going to send Raul one Bitcoin if the
sun shines 13 days in a row in London
and something else happens. Whatever it
is."
And it'll automatically settle,
verified on the chain. Because there's
10,000 computers.
And there's code in that to make the
settlement. Okay. Okay. So,
all's well and good.
Maybe nobody knows what that means yet.
What it means is that everything we do
as humans is actually contracts. Me
turning up here today, a contract.
Literally everything we do is a
contract.
Every ticket you buy, every purchase you
make, everything is a contract. It's how
society functions.
Money's a contract, isn't it? Money's a
contract. Government's a contract.
Religion's a contract. Everything is a
contract. It's how we create a social
construct and social order.
Now, what we can start doing
is using this very powerful chain
and putting other stuff on it.
The first random thing that came on it
was actually art, cuz it's valuable.
Called NFTs, non-fungible tokens.
They're single pieces of art
that are stored there and we can have
ownership.
But that's really experimentation.
Really,
your Taylor Swift concert tickets can be
on chain. Why would you do that?
Because now,
this has solved another big thing that
didn't exist.
We talked about before, in a digital
world, everything goes to zero in value.
So, Raul, what's the point of this? This
is just like cloud cloud storage. Just
goes to zero in cost. No, cuz what we've
created is digital scarcity.
You can only create a certain amount. We
can make that one asset be that one
asset. Mhm.
And so, therefore, it can't be
replicated at all.
So, now in this digital world, where
every day is more digital than the next,
we've created the scarcity.
And scarcity is what gives value. It's
what humans assign value to.
And that means that Scarcity of
knowledge Mhm. means that knowledge was
valuable. Lawyers, cuz not that many
people come out of law school that then
Now, with AI, not valuable. So, to make
sure I I and everyone listening
understands what a what the blockchain
is, it's this
public, can think of it as this database
in the sky,
and the database in the sky is checked
by everybody who has their computer on
and is interacting with the database in
the sky. So, you no longer need a
government or a bank checking the
transactions and the and the contracts
in the database in the sky, because now
all of our computers that are on,
interacting with it, are in the
background checking that if I send you
one Bitcoin, if I do something on this
database in the sky,
it is
um
in accordance with the history of the
database,
and um it is
in line with that database. Yeah. What
and to make it less complicated,
it just makes it a source of truth.
Okay. In a world
where we don't even know who is who
online,
who owes each other what, any of these
things,
we now have source of truth that
everybody can agree on. And everyone can
see. And everybody can see.
And you don't need to trust anybody.
And so, that as a technology
solves
many things, problems that we don't even
know we've got, because they're so part
of how we exist.
So, the technology is not about money.
The technology is about
truth
and
exchanging value and creating value in a
digital age. Now, what is interesting
and powerful about this technology
is we've seen technologies similar
before, the internet.
We've seen broadband. We've seen these
big global infrastructure things.
Most of those, the internet was a public
service good.
Broadband was all built private sector.
We didn't get to make money out of these
things, really.
Amazon made the money or
or whoever it was building the
broadband, they all went bust as well.
What we've got here
is this very clever thing
that
everybody in this block chain gets
rewarded for the role that they play.
In maintaining the blockchain. In
maintaining the blockchain.
And because these things are scarce, and
let's say Bitcoin being the most classic
example, there's only 21 million that
will ever exist, you've created this
scarce asset that is a reward system.
So, the people who mine the Bitcoin,
they use the electricity to solve the
algorithm to get the Bitcoins to make
sure there's only 21 million, well, they
get rewarded.
The people who verify the chain get
rewarded.
And then,
we can buy the asset, which is actually
us investing
in the future use cases of this thing.
Are people going to use it for storing
wealth or building stuff?
So, now you get
this global infrastructure layer
of which
people can invest. Now, let's go back to
the example of AI.
AI,
99% of people listening to this will not
be able to invest in it, apart from
buying some of those big public
companies.
Because they're not accredited
investors, they're not allowed, they
don't get to see it, they're an insider,
all of this stuff.
This is the inverse.
It is fractionalizable.
So, a Bitcoin, you don't have to buy one
at 60 whatever thousand it is today, you
can buy
a fraction.
So, remember we talked about property
and the guys who own the big high-end
property make all the money.
None of us can buy the $50 million
apartment in Manhattan and then do it up
and flip it for $250 million.
Now, blockchain,
we can all put 10% of our paycheck in
it.
Do you think people should?
Yeah, and more. But the point being
is this is the only
globally homogeneous asset
on Earth.
It's the same in Nigeria as it is in
Brazil, as it is in London, as it is in
Silicon Valley,
as it is in India, as it is in Papua New
Guinea.
And everybody is on an equal footing.
You can put the same percentage of your
worth in it.
Okay, that
is mind-blowing. And it bypasses the
banking system, the brokerage system,
and all the other incumbent things that
get in the way of a Nigerian
buying an international investment.
So, we've got a playing field that's
leveled in the fastest growing
technology of all time, in the fastest
appreciating asset in price terms of all
time,
in the shortest period of time, that is
globally available to anybody.
And then you realize, "Holy [ __ ] Okay,
this is important." Now, why that's
important is because
having more investors in it means the
asset becomes more valuable, which means
you're more likely to secure it. People
want to join the network to earn some of
these tokens to secure it. The more use
cases get built upon it, because people
are making money, and it bootstraps.
It's behavioral economics. It's an
incentive-based system to bootstrap the
most ridiculous startup idea of all
time, which is, "I'm going to entirely
disrupt money and create a new
internet." I mean, that's laughably
stupid, and that's what's happening. One
of the I run a company called
Thirdweb, which is a Web3 infrastructure
business. We we've raised quite a lot of
money for the company, about $30 million
now, and we have a big team, and it's
interesting for me to observe the use
cases, because people come to Thirdweb
to build on the blockchain. And one of
the really interesting use cases we've
seen over the last, I'd say, 12 months
that's really exploded is is gaming.
People building
uh Web3 blockchain-based games, because
if you think about games like FIFA,
which is a huge game, obviously, in the
UK, where we're big soccer fans, or
other games like, you know, um Runescape
back in the day, where you have assets
in the game. In FIFA, you have a Messi
card. In Runescape, you might have a
sword.
The thing that the blockchain now
enables us to do is to take those assets
from the game and actually trade them
outside the game.
So, I can if the if the sword was on the
Ethereum blockchain, even though I'm not
inside the game, I can trade that sword
on the Ethereum blockchain, and so
one of the most exceptional use cases
we've seen at Thirdweb is people
building AI games. Oh, sorry. People
building Web3 games, because these
assets are now valuable. It's great for
the game developer. They've now got this
brand new economy for their for their
company, and it's great for the people
that own those assets in the game, cuz
they've now those assets are now more
valuable, cuz more people can access
them.
And I don't think people realize the
extent to which this disruption is
already taking place. People think of
crypto and Web3, and they think of
buying coins and hoping the price goes
up. But it was interesting, you know,
everyone knows like DocuSign and Adobe
like e-sign and those things. And I went
on one of their websites, I think it was
DocuSign, cuz I just I thought surely
physical contracts should be on the
Ethereum blockchain now. And there was
this little paragraph on the DocuSign
website which says every time like a
contract is signed on DocuSign, we do
like there's a hash on the blockchain.
So it's like recorded on the blockchain.
I thought people don't even know that
the blockchain is now penetrated
society.
I was um I've got an asset management
company, Exponential Age Asset
Management, and we invest in
hedge funds that just invest in crypto
to capture this trend of going from
2 trillion dollars where it is today in
value, I think it's going to 100
trillion in
let's say 2032, 2034. Okay, that's
stupid. That's that's more wealth than
the than
has ever been created in that period of
time on earth by
quite twice the amount of value the S&P
500, the US stock market
took to build
in 100 years. I think we'll do it in 20.
So, this is staggering that wealth,
which is why we'll talk about why people
should be involved in how they should be
involved later cuz I'm passionate about
that.
But I was one of our investors, I was in
Switzerland, and she is the head of
trading at
one of the soft commodity companies. So,
soft commodities like cocoa, sugar,
corn, all of this stuff. Agricultural
commodities.
And um
I'm like surely you guys
should be thinking about building on
blockchain.
You know, because there's a lot of
letters of credit and stuff that
happens, shipments. She goes, "Oh, we
all all the commodity trading houses
built on Ethereum in 2020." Mhm.
She goes, "So, every shipment we make
the shipping contracts
the quality of goods contract the
letters of credit
everything is on chain. So, we don't
have to trust these others cuz
commodity industry is full of sharks and
you're dealing with countries that are
not easy to deal with. She's like,
"We've got this verifiable source of
truth. It's completely revolutionized
our industry, and nobody knows about
it." And if if I own Ethereum Yeah. if I
own an Ethereum token Yeah. which I do,
by the way. Yeah. I've been stacking it
and refusing to sell.
Good. Much to my brother's dismay. He's
like, "Steve, you're a bit too emotional
about this stuff." I was like, "Bro, I
was like, if there's any asset that I
own that I Well, we're going to talk
about how not to [ __ ] it up later.
That's another thesis. But how do I
benefit from the fact that games are now
being built on Ethereum and It's really
simple.
If
we'd all been given shares in Facebook
when it started we'd have all been
hilariously rich.
But we didn't.
The VCs got it, and then it went to the
public market, and then you have to have
a brokerage account, you have to be
approved, right?
What this is happening, you buy an
Ethereum token today
if Ethereum ends up becoming bigger
and more uses
your token value goes up. It's as simple
as that. So, you get to participate in
an entire technological revolution
really simply from your mobile phone.
And you don't need anybody to approve it
or do anything.
Yes, there's regulation stuff, but
simple stuff like that, it's pretty
straightforward for almost everybody in
the world. So, therefore we talked about
how do you invest in your disruption and
the future of technology. Okay, here's
one where you can really do it, and
it's easy to do.
I have a couple questions here then. So
you said it's easy to do. Yeah.
Let's talk about the practicalities. How
do does one do it?
I can do it on my phone, I have to call
someone, how do I invest in crypto? You
just open a crypto account. Yeah.
Um with one of the big crypto providers,
Coinbase, Kraken
crypto.com, who are at Gemini. What
about this though? My bank, my digital
bank is offering me to buy crypto on
there, should I do that?
Yes, you can.
And you could do it by PayPal. Start
somewhere. I'm not going to say no.
But you will go down the journey that
everybody goes down, which is
the easiest on-ramp is the best.
Revolut, whatever, I don't care. Do it.
Get a feel for what it's like to own an
asset that goes up and down a lot.
Mhm. Particularly down. When it goes
down, it makes you feel terrible, and
you've got to learn about how to deal
with it.
And then because it goes up over time,
if you don't do anything and you've
chosen a good quality asset
that's provable as a as an asset in
itself
it'll probably go up over time. In fact,
highly likely to go up a lot.
And then you'll start thinking
do you remember Raoul saying that the
bank owns this stuff and I don't own it?
And then you might say, "Oh, but the
magic here is unlike the bank where I
can't take more than 10 grand out.
I can put it all
on my little ledger device because
What's a ledger device? A ledger device
is it's actually a it's a company that
provides it, but what it is
because this is just an address on a
blockchain.
And think of it it's like your mailbox.
You can send stuff to it
but you can't actually take it out.
Like your email, somebody can't read all
your emails, but they can send you
emails.
Well, that
that part that's private
that secure
passkey essentially
well, you keep that to yourself and it's
stored on a device, and there's a
complicated way of doing it, and you'll
have to go through that, which is you
have to have this seed phrase that does
it. This technology will change quite
soon, you know, fingerprints, face
prints, and a bunch of other stuff. But
basically
a little USB stick
will secure that you can go and put in a
safe or go and take it to your nan's
house or whatever it is
can secure
your money that is only yours and nobody
can take it out. I have mine on a
ledger. So, I have my Ethereum on a
small It's kind of like a small USB
stick. And then that USB stick is
protected by like 24 words or whatever
it is. That's right. And those words are
on pieces of paper in different
countries at the moment.
Um and it means that no matter what
happens, no matter where I am in the
world, no matter who comes for me I can
always retrieve the X thousand Ethereum
that I have on this ledger device. Yeah.
Um unlike a bank where my my account
could get frozen by the government, or
they could empty my bank, they could
freeze my bank.
I can I will always have that value. And
also, you know, there's a famous example
of the conversation of gold in the
United States, and it's been done in
many countries in the past.
The good thing about this
magic internet money
is you have to physically cross borders
with it.
Yeah. Yeah.
Think of all the Jewish people who had
to take
money and diamonds and gold out of Nazi
Germany and out of Europe.
It was hard to do.
Here, you have to do anything. You just
need to remember a seed phrase.
A seed phrase being basically a string
of words. Yeah. Yeah.
So, which
blockchain, which coin do you think
people should invest in? I have only
ever invested in one. I've only ever
backed Ethereum. I think part of my bias
there comes from the fact that when we
building Thirdweb I had a window into
the blockchains that people were
actually building their applications on.
And Ethereum was the
was the one. And obviously there's layer
twos, which are people then, you know,
build blockchains on top of Ethereum,
etc. But for me, Ethereum was just the
dominant blockchain that I thought would
solve for most of
the use cases outside of maybe um
what they call a store of value outside
of like money necessarily. So, contracts
and other things. So, what do you say?
This is where
my this is my 30 years of expertise is
this one thing which is asset
allocation.
So, firstly
the average person watching this
is you need to allocate to this. End of
story. If you're going to start
somewhere
start with Bitcoin.
It's just easy to do.
It's widely available
you know, through different, you know,
whether it's your credit card, anything,
just do that.
I don't care. Do that. And do it with
as much money as you can afford
to see go down
60, 70% and don't care.
And expect that to happen cuz that's
what you have to see to see the
long-term 150% a year. It's included
within that is these downsides.
Then
I want you to put in some money every
month
regardless of price
to build your savings in this
exponential asset that goes up a lot.
Okay, now you're set. You're on the
journey.
And then you want to figure out how do I
make the most money?
Like you, I switched I Bitcoin to start
with. I switched all of my Bitcoin into
ETH
in 2020, in Ethereum.
And so I was I just owned that plus some
NFTs and a few other bits and pieces,
but generally it was that.
And then in 2020
two at the bottom of the bear market, I
started to see the price of Solana
seeing like it it wants to outperform
Ethereum. Now, Solana, much like your
thesis
I saw this massive developer community
passionate retail, and a difference in
the technology. Cuz these are all
basically
distributed companies that sell block
space. So, you want to look for
attractive block space. Bitcoin, it's
the secure one.
Ethereum, it's like the world computer,
you know, and everybody's building on
top of it. Solana,
faster, cheaper,
feels more friendly, efficient. Yeah, it
feels more retail.
And I saw that
and the speed of which they can do
things and the innovation
and the the developer community
meant that I started switching and then
switched all of my ETH outside of my
NFTs where I collect a lot of art
into Solana.
And I've now been switching part of my
Solana into Sui, SUI,
and as a
disclaimer, I'm actually on the board of
the foundation, but it's like the next
big chosen one. It's the group that came
out of Facebook that built Facebook
Libra. So, what I'm trying to do is
maximize my return. I'm a mercenary
around I'm passionate about this space
and what it means, the technology,
and how it empowers people, how it can
change the third world, how it can
change the internet, but I'm also a
mercenary for my own capital and for
anybody else I can help. Now, it doesn't
mean I always get it right.
So, to in your particular circumstance,
I would like Look, you'll probably be
fine over time, but you're not
maximizing your returns. But, do you
want to take the risk? Do you have the
bandwidth to do that? And these are the
questions we were talking about with
work. It's the same thing. How much do
you want to go down the rabbit hole? How
much time do you have to invest versus
the expected upside? I don't have the
time. I'm spending all my time doing
podcasting, building businesses. And
then, just do what you're doing. Unless
something says that Ethereum usage is
falling off a cliff and developers are
leaving in total,
then don't worry about it, right? You're
going to be directionally very right.
Will you capture
the best returns? No, nor will I.
Some other rando will get by luck
something right. But, the average
person, so I have this thesis that I've
had tried to help as many people where
this is from my own learnings and
watching everybody else [ __ ] it up
is what happens is you're given this
incredible asset class.
And at first, you do intelligent thing
like own some Bitcoin and some ETH.
And then, you want to get out the risk
curve cuz you see somebody else making
more money, you understand you can.
That's okay.
And then, the bull market really hits,
the banana zone period when things go
bananas, prices go vertical. And you
will see people online saying, "Well, I
made a million dollars today cuz I
bought this
meme coin." And you will lose your mind,
and you will start buying all the stupid
[ __ ] and you'll go so far out the risk
curve,
and then,
when the music stops,
the stuff you own will be worth nothing,
and the more quality tokens will retain
their value. The other thing that people
do in that journey
is use leverage.
What is What is leverage? Leverage is
when you borrow more money to buy more
of the asset.
So, I now borrow money to buy more
Ethereum cuz I want outperform you and I
want to make more money cuz I'm really
greedy. The 160% a year that Ethereum
does as returns since 2015
is not good enough for me. I want to
make it 400, 500% a year. Stupid, right?
And what happens is you borrow money to
do it. It's leverage.
Futures markets, perpetuals, there's a
whole bunch of ways of doing this or
even borrowing on the bloody credit
card, whatever way people will do this,
and you really have to know what you're
doing because the whole game, if this
technology
is going to last over time and it's
going from two trillion to a hundred
trillion, you have one job,
not to lose your tokens.
One job. You can do nothing
like you're doing,
and you will make an extremely good
amount of money out of it.
Your one job is to not [ __ ] that up. I
have a have a bit of a theory.
And this theory is very naive and narrow
and based on the smallest sample group
in the world. It is I have six friends.
Um I actually I'm one of the six, so I
have five friends, five of my best
friends, and we've all taken different
attitudes towards crypto. And my friend
who is most heavily involved in crypto
has made the least money
and is arguably
the least rich. Mhm. And it's his life.
And I think it's because of what you've
described, whereas my position has
always been I invest in this one coin, I
don't sell it, and I just buy more when
I can over the last six years. I don't
really pay attention. Frankly, if you
ask me to log in to see I the last time
I checked what it was worth, I couldn't
tell you. Couldn't tell you what it was
worth. Actually, I'd struggle to log in.
It's been so long since I've logged in
and looked at it. And I think my returns
have outpaced his because of that.
Yeah.
I think that's right. And so,
you know, this is all the conversation
we've been having,
the secular trend,
the opportunity, the skill set, then
it's the execution of that thing, then
it's not to [ __ ] it up. And what you've
done is not [ __ ] it up. He invested in
Luna.
your
seed phrases elsewhere, so nobody can
You've got no single point of failure.
You've got it stored privately yourself.
You have it in a large one of the top
two.
There's probably three that
all low risk in terms of the chances
that the use gets abandoned in the next
five years,
Bitcoin, ETH, and Solana.
They're pretty safe. So, everyone should
knock their socks off. 80% of their
portfolio,
do that, and you'll make money.
90% of portfolio, don't use leverage.
Then, we're all humans. Give yourself
10% and do the [ __ ] what you want.
Most of the time, you'll find out that
that 10% goes to zero, which is fine.
It's a good lesson. You don't care cuz
you've made plenty of money on the rest.
But, if you are that genius who can find
the thousand X meme coin, knock your
socks off. Here's why I think that
genius ends up cuz it's funny cuz the
friend I'm describing, he's around He's
in Dubai. So, he There's a a lot of them
out there that you I mean, I said Dubai,
you understand what I'm talking about.
Um they all invested in Luna, they lost
their [ __ ] shirt. That he was telling
me about his boy who he works with who
made, I don't know, tens of millions
betting on these meme coins. And then
now, he tells me that exact same guy is
broke and is in a a lot of trouble
because the mentality that makes you
go in pursuit of these real high risk
bets, these are like meme coins and
stuff,
is also the same mentality and mindset
that makes you lose the thousand X
return, the ten million dollars you made
um on the other side. And I think the
psychology of money book talks about
that as well. It like case studies,
Morgan Housel's book, case studies, the
guy who like bet against the like the
contrarian that made the billion is also
the same contrarian that ends up losing
it again in the next cycle.
So, I feel like I've seen that a lot.
The problem with the meme coin thing, it
is a casino. Yeah. What is good is there
are periods of time where where
everybody in the casino makes money.
Yeah.
Right, which is unlike casinos cuz
there's trends in financial markets.
And no one's taking out so it's paper
returns.
And then,
a lot of this stuff goes to zero. So,
that with NFTs last cycle, we've seen it
with a whole bunch of tokens, which is
where you need to be very careful of
latching onto a token and just keeping
hold of it because some of these won't
survive. You're lucky you're in ETH and
not in something else, EOS that was
around in 2017,
right? It's like you're stuck. So,
you need to be careful.
Um
speculation does work for periods of
time. It's better than actually lottery
tickets and generally better than the
casino, but only for periods of time,
and then you will lose everything.
Somebody's going to come into that
casino and sweep every table, and only
5% of the people are going to be left
with money. So, just think of it that
way. So, if you want to have fun, people
But, the people who do it the most are
the people who live off adrenaline.
Yeah. Right? It's the adrenaline
junkies. They usually terminally online.
They probably like to
gamble in other ways, sports betting.
It You know, it's an I'm not really that
person. So, I don't trade.
Yes, I own a few meme coins cuz I enjoy
the fun of the culture and seeing that
culture develop, but just keep it
simple, stupid. Is this why men are so
drawn to this? I was thinking about the
gambling statistics and like something
like 95 or 98% of gambling addicts are
men.
And I was thinking, you know, how does
this overlap with like their sense of
purpose, community?
I think men feel hugely under pressure
to be successful,
to provide.
There's a societal
thing about what a man does and what he
should do and how you measure success.
That
even in sports, it's kind of it's very
competitive to be a man,
but it's also somewhat of a lonely
pursuit in that respect cuz men aren't
very good at talking about their
feelings and their fears and all the
[ __ ] you bring in your head.
So, some gambling
is to do with that desperate need to get
ahead. I I need to make this work.
But, then it becomes somewhat of an
addiction because of the adrenaline.
Dopamine is a very, very powerful drug,
and we search for all day, which is what
the internet's all about. That's
behavioral economics. This is what they
discovered is you trigger dopamine, and
you can make all animals do something.
Famously, Skinner and the rats, but
humans and the internet and like buttons
and anger and all of these things.
So,
there's parts of that.
It's partly also
male society is about
betting and proving your prowess,
gladiatorial. So, it's a whole
complicated thing of what makes men do
it.
But, the reason, for example, in crypto
it's so male
it's because we're driven by that need
to be the breadwinner, even though
society has moved on from that.
And we're seeing fantastically a rise of
women in the blockchain space.
Um
and a changing of that crypto bro
culture that was there. If you follow
some of the crypto Bitcoin Twitter pages
that are the confession pages, and
people can write in and confess what
happened to them.
It's often really sad and heartbreaking
hearing about this father who has three
young kids under the age of seven who
invested in some meme coin, lost it all,
and now his wife wants to know where the
money is, and he's got nothing to show
for it. And I've seen these
documentaries. I've even kind of heard
of these stories in in my extended
network where like my personal trainer
put 6,000 pounds of his very scarce
money into some coin, and it went to
zero, and he's lost it all. And it
the suicides in the in the bear market
when people have put too much in and
they've lost it all. Much of the reason
why I think people don't invest in
crypto anymore is either they've heard
one of these stories or they are one of
those stories. And I think there's so
there's a kind of a disclaimer and kind
of a warning here which needs to be
Well, this is the don't [ __ ] this up
thesis. Buy Bitcoin, Ethereum, and
Solana.
One of those three, preferably all
three.
And that will stop you going to zero.
But, it could go up. It could crash. It
could crash 70% or something. Okay, so
that's
a conversation about time horizon. How
long should I be prepared to hold it for
to make a return? Well, it depends
what return and for what.
Remember we talked about, you know, what
part of your destiny you're trying to
to manifest here. Which part of your
lifestyle chips are you trying to cash
in? So, if you're trying to get rich
quick, I I want to make loads of money
by next year.
I'd rather you didn't
do this.
Um I don't think that is a sensible,
intelligent way of living your life.
You're going to take too much risk, and
you're going to susceptible to lose it
all. If you said, "Hey, Raoul, listen,
what I want is I want in 5 years time to
have made a decent return on my money,
you know, three, four, five times my
money."
I'm like, "Yeah,
that's fine." Okay, I'm going to ask you
for a price prediction.
No. You don't do You don't do price
predictions? Not anymore. And the reason
being is because
a lot of people listen to what I say,
and therefore
they then build a mental model around a
price. Mhm. And what you do is then you
create a false
comfort in what you're doing. But, Raoul
says it's going to X.
And that stops you doing the work to
make yourself test anything.
And then you start extrapolating, "Well,
I put 10 grand in, and if Raoul's right,
I'm going to have a million dollars."
Like the whole thing becomes this
emotional journey. Mhm.
And so, I tried to stop doing it because
the the best thing I can say to people
is, "Listen, 2032, 2034, that is not
long away. 10 years.
This asset class is going to go from 2
trillion
to 100 trillion.
Right? That
is a huge return.
Now,
some of the coins in that space will do
a multiple of that. That simple thesis
is why I built X fund, the asset
management company Exponential Age, was
just to capture this trend, to let Well,
unfortunately, it's only for high net
worth investors and institutional
investors, but just let them go on that
journey, get the hedge funds to take the
risk and figure it out, and do that.
But, if people just do that, give me 10
years.
Just give me 10 years.
And
if you do it 10 years and you're
sensible, you'll be able to take a whole
chunk of money out every few years
because it's quite cyclical. It moves
maybe every 4 years, and so you can take
a chunk out,
cash cash it in the lifestyle bank,
and keep moving towards that goal.
Well, as you were speaking, I figured
out your price prediction based on your
prediction of how big the asset class
will get.
So, you gave me enough time to ask AI
to do the math for me. And it says if
Bitcoin has a 40% market dominance, the
market cap of Bitcoin will be roughly 40
trillion. If there are approximately 90
million Bitcoins mined, the price would
be around 2.1 million per Bitcoin.
At a 50% dominance, the price per
Bitcoin would be 2.6 million per
Bitcoin. Today, as we sit here, the
price of Bitcoin is $62,000.
So, if your prediction that the asset
class gets to 100 trillion, and if
Ethereum is 15% of that,
then each Ethereum will be worth
$125,000
per Ethereum. And today, it's worth
about $2,400.
then what I do when I'm faced with
something like this, when I first bought
Bitcoin in
I first wrote I wrote the first ever
Bitcoin strategy piece and made a price
prediction
based on
what I understood about Bitcoin back in
2013,
12.
It was the first ever piece written by
anybody.
And I said, "Listen, I think it's worth
a million dollars."
And it was trading at $200.
And I had some
basic math, but the same kind of idea
using trends and everything else. And I
said, "I'm assuming I'm wrong by 90%.
Still worth 100 grand, and it's
currently $200. It's the best trade
you'll ever do in your entire life."
And that proved out to be true.
So, let's assume that Raoul is a [ __ ]
and I'm 50% wrong.
That's a 50 trillion dollar asset class.
You get to a million dollar Bitcoin.
Ish, right? Mhm.
And assuming whether it's that dominance
or less dominance, and what happens to
it.
But, you can see the magnitude of the
returns.
So, that's a what, 15X return
in Bitcoin. What if you're wrong?
You've staked so much of your life
on this. You've invested so much of your
own money in it. What if you're wrong
about this asset class?
You couldn't have predicted Bitcoin
would be so dominant 20 years ago. We
couldn't have predicted even 5 years ago
that AI would take hold. These things
come out of nowhere, and they change the
paradigm. What if you're wrong?
I'm an investor, so being wrong is part
of the thing. What's hard is via helping
so many people at Real Vision
and elsewhere,
it is a weight I carry on my shoulders
because I'm trying to bring as many
people across the line and unfuck their
future and all of these things.
And I ask myself those questions, and I
go back to the simple thing. There was
the graph of the adoption of this.
If that's going to stop,
we've got an issue.
But then, how are we going to solve
problems of
digital identity
or contracts in a globalized world or
any of these things without this
technology?
I I can't do it, right? It's like a
magic technology.
The Byzantine generals problem was a
real, complicated problem that nobody
had solved until
Bitcoin. Maybe AI creates a better
blockchain. Maybe AI creates a better
system.
Yes, it could do.
But, how long away is that before we
adopt it it adopts that technology, you
know, some quantum
cryptographic, whatever, right? Is there
a need for it yet?
Why are we disrupting a new industry
that's not been disrupted?
But, yes. No investment comes without
risk.
Crypto comes with
that risk,
the risk that governments will try and
shut it down, even though they've tried,
and it's like a cork approach cuz it's
distributed, and it's everywhere.
Yeah, there's the the risk the
blockchain you invest in
becomes less valuable.
There is the cyclicality of this asset
that can fall 70%, 80% every three for
every 4 years. You have to deal with
that.
There's the risk that you lose your
coins. There's the
There's all the risks in the world, and
that's why you get paid the return.
So, I don't There is no certainty in
this world. I live in a probabilistic
world. But, if you can show me the world
is going to be less digital than today,
and you can show me a better way of
dealing with a lot of these structural
problems that we have,
and you can show me that the community,
the groundswell of individuals. Don't
forget, this is driven by individuals.
We front run the institutions.
The institutions
weren't allowed to invest in it.
But, we've been able to put our money in
before they did. We've created it. If I
see any of those factors is changing,
then I worry about it.
So, you're telling me that if I'm
earning an income right now, I shouldn't
hold these pieces of paper
that the central bank, my bank, is
giving me. I shouldn't keep cash in my
bank account.
Everybody has different needs, and I'm
not saying don't Yeah, have where you're
sitting at home.
Look, everything up to about 100 grand
is protected. So, you're okay.
You're not going to lose your money
that way. Mhm.
But, you'll lose it another way.
And that's the debasement of currency.
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So, what's the debasement of currency?
Really simply, we talked about in a
digital world,
everything goes to zero in value.
That is debasement.
What it means is
too much of something makes it less
valuable.
I can come out of the desert.
I will pay you anything for a bottle of
water.
Give me a million bottles of water,
I'll pay you nothing for them.
All right, there's too much of it.
Now, how you say, "Well, how can there
be too much money?"
But what happens is the economic system
revalues things in this weird world, in
this weird way,
by debasement. So, debasement in the old
times was, if we take one of those
gold coins,
debasement was that was, let's say, 1 oz
of gold.
Then I was the Roman emperor,
I would just snip off a little bit of
the gold. You wouldn't notice, and you'd
still value it.
Try and pretend it was the 1 oz.
But somebody else would say, "No, no,
no.
It's actually worth less.
I've taken that sliver as the emperor,
and I've used it and spent it on
sports cars,
and
you've now got a less valuable coin.
And the country has less value. So, the
money is less valuable. It's called
debasement.
The more of it
that's around,
in the electronic age where you just
press the button and you create money,
then what happens is the value of money
goes down.
So, let's say, people can understand it
simply as, let's say you go on holiday
and you go to
a country that has a
very weak currency. Let's say it was it
used to be Mexico, let's say. You're an
American, you went to Mexico, everything
was cheap
because the currency kept going down.
But for Mexicans, it actually got
expensive cuz the value the purchasing
power
of your
um peso went down,
and you couldn't buy as much with your
peso.
What we're doing
is ever since 2008,
the whole world, all the big economies
in the world,
hit 100%. All the governments hit 100%
of GDP in debt. So, 100% of the economic
value of that country was in debt.
And that means
that just paying the interest on that
debt
starts to become a burden. So, let's say
your
your economy's growing at 2% a year.
Let's say your interest rate was 2%.
Well, 100% of the economic growth
basically goes to pay the interest
payments.
Cuz somebody needs to generate the money
to pay them.
But
at the time corporations
were over 100% of GDP in debt, and so
were households, 2008. Everybody was in
a debt orgy.
The financial system was just lending
everybody.
And then it all fell apart.
And so, what they stopped doing was
really corporations and households
stopped um
borrowing as much money. They in fact
restricted money to us.
So, in these economic times, we've
actually been able to borrow less money
while house prices have gone up by
debasement. I'll show you that in a sec.
And the governments have taken on this
obligation. So, they've been massively
growing their debts.
And they reset interest rates to zero
to kind of
give them a chance of paying debts back
in 2008.
And only recently have they have they
really risen.
But they've still got all of these
interest payments to pay. For now, the
US economy is
400
well, 380% of GDP in debt. It's
staggering considering the size of this
economy. The world,
the entire world is 400% of GDP in debt.
All right, we've gone so far beyond
what is sensible anymore that it's
become incredibly fragile.
So, the management of the payments of
the debt and the debt itself
is the number one
focus of the government and the central
banks.
Because
if it all goes to [ __ ] it all goes to
[ __ ] Everyone's going to lose their
savings, every business goes under,
every government goes under, there's no
payment of services, the retirees lose
everything. It is unfathomable. And I
know many people online talk about,
"Yeah, we should just let it all go."
They have no comprehension of what that
will do in a world that's 400% in debt.
It's basically a 75% wipeout of every
single asset.
And all the
retirees and all your savings and all
your pensions and everything.
So, the answer is
well, let's just print some more money
to pay the bills. That's you taking a
credit card to pay off your credit card
payments.
Now, when you control the money, you can
kind of do that cuz nobody's going to
tap you on the shoulder.
So, what they do is they start printing
money.
The first they used to use the the
balance sheet, which meant that the
Federal Reserve or the Bank of England
or whoever
would buy bonds from the market and kind
of
basically take them off the market. So,
it meant there was less debt around in
the market.
But they changed the thing. They they
now have something more pernicious
called liquidity. You can't see it.
They've got different mechanisms that
they put this into the system.
And basically, everybody, all of the
central banks are doing it at the same
time, and they're also all in agreement
that they have to do it. And this is all
driven by the aging demographics and the
debt problems that it all caused.
And so, what we've got
is every government having every
4 years or so
to print a lot of money. Why 4 years?
Because in 2008, they all reset their
interest rates to zero.
They then went and borrowed money 3 to 5
years out.
And every 4 years,
the cycle
comes up and they start injecting money,
liquidity. Okay, so, what does this all
mean? Yeah, people watching this are
like, "Yeah, I I
I kind of know what you're talking
about." What it means
is that on average,
your money goes down in purchasing power
versus scarce assets
by 8% a year.
And then you've usually got, let's say,
a 3% inflation rate. You've got 11% of
your money
is being devalued every year. Your
future self is getting poorer by 11%.
All right, remember we hit we talked
about the future self? And if you buy
the S&P 500, what was it making? About
11% a year. So, if you buy the S&P 500,
your future self is not going to get any
richer for the risk you've taken locking
up your money for 10 years or 20 years.
Because of this inflation. Because of
this debasement.
Debasement. Now, people confuse
inflation and debasement.
I would call this debasement of
currency.
And so, this is happening at 8% a year,
which is why we're all feeling so
[ __ ]
It's happening all these assets keep
going up. Real estate keeps going up to
offset this.
Now, what I did, once I realized this,
something I call the everything code, is
a big thesis around how this all
happened and what it all means. What's
happening is basically the aging
population is driving debt to GDP. It's
driving the government debt.
And then the liquidity is paying the
interest payments. So, it's this
economic machine that the world has
become.
It's perfectly cyclical.
It's
perfectly predictable. It's not going
away until we have this technological
revolution we talked about.
And so,
everybody has to protect themselves. So,
once I found this thing called the
everything code,
I started thinking, "Okay, if this,
let's say, 11%
rate, the hurdle rate of money that my
future self is getting poorer every year
by,
what do I invest in?" So, I started
dividing everything by that.
And the S&P 500 doesn't make you any
money. Real estate doesn't really make
you any money. Gold actually lost you
money. It's supposed to maintain your
purchasing power.
I'm like, "Holy [ __ ]
There were only two assets in the world
that outperformed this.
Technology, crypto.
The NASDAQ was doing 18% a year
and crypto was doing 150 plus. You know,
Solana was doing 250
% a year, even with three 80% drawdowns.
So, this is what got me to change my
entire investing game from being a
broad-based investor
with you know, a balanced portfolio
to Okay, there's only two bets in the
world. There There are literally two
bets in the world, technology and
crypto.
And
the NASDAQ is down 99.97%
versus Bitcoin since 2012. How much of
your personal money do you invest in
crypto?
100% of my liquid net worth and it has
been 5 years.
Have you done well?
Yeah.
Yeah, very well. I've I've not made any
major mistakes.
I mean, I've been in this journey since
2013. I mean, I have made mistakes.
My mistake was I bought it at 200. I put
not bad size betting considering how
unproven it was in 2013. It was how
unproven it was.
And it went up
it went up
five x or something in the first 3
months of me buying it. I'm like, I'm
the best investor in the world. This is
amazing. Then it fell 87% and I'm like,
I had this long-term view it's going to
100,000 and that
um I would just not look at the price. I
should be doing, right?
And fine and then
2017,
it was now at 2,500. I was up like 10,
12 x which was amazing. I'd never had a
bet up 10 or 12 x and
and there was some weird stuff going on.
There was another Bitcoin. It's going to
be the code have been forked and I was
like, I don't really understand this.
I'm going to take my money. So, that was
about March, April 20
17.
By December, it had hit 20,000.
It had gone up another 10 x that year.
Then it collapsed down 85%
and then I bought it in 2020
during the pandemic.
Into that big sell-off where it fell
50%. So, I bought it cheap. I sold it on
the way up.
I then bought it when it sold off.
If I'd have just held onto my original
bet
I'd have made five times as much money.
And if I'd have listened to myself,
which is every 4 years when you have
these big sell-offs you just try and
add as much money as possible. I'd have
made 25 to times as much money. So, I've
even though I got it right, I [ __ ] it
up, too.
Now, you've said that the best trade
is always
quality of life. Yes.
If your account is full of quality of
life and quality of life experiences,
that's the greatest trade on Earth and
I'll continue to do that trade until the
day that I die.
What do you mean?
What is the purpose of life?
Now, we can get very existential about
stuff and you actually go down these
paths a lot with AI and universal
consciousness and a lot of other stuff.
But basically
let's just assume we're humans.
Let's just assume maybe we've got one
shot on this Earth.
Well, you might as well make the best of
it.
And people have got to remember money is
just a scoring system
that allows you privileges.
And people lose track of that and think
money is the privilege itself.
The privilege is freedom.
The privilege is being able to live
where you want to live. The privilege is
being surrounded by the people you want
to be surrounded by. The privilege is
being able to bring up a family.
Whatever your value system is
those are the things.
So
for me it's
I like living in nature.
And that's probably key thing number
one, but being connected.
So, when I bought a house in Spain, that
was a huge quality of life thing cuz
I've got a security of a house that I
own
in nature
in good climate. Okay, I'm I'm fine.
But really experiences are even more
powerful. If there is a true currency in
the world, it's experiences. You know,
as I said, I've just come back from
living in the remote wild of Zambia.
That is an experience that is incredibly
valuable to me. And I've done a lot of
these.
That is what it's all for.
This understanding and seeing of how the
world is and the beauty and the marvel,
the people, understanding people and not
being fearful of people and
and not thinking about
cultures except in terms of Oh, well,
that's their culture and that's their
culture as opposed to culture good,
culture bad.
Friends, yeah, all of these things,
these are the valuable things. You can't
buy any of them.
You have to physically go and spend the
time
and be uncomfortable. I've always said
there is your comfort zone
and where the magic happens and these
two Venn diagrams don't intersect. You
have to be outside your comfort zone
to feel the magic. If not, you're just
doing life by numbers. Do I need money
to have those experiences?
No. So, what's the point in me doing all
this, you know, Bitcoin investing
focusing and sacrificing my 20s?
You need some money.
You don't. You can solve for it without.
But it's hard if you're living
in Ohio
or Birmingham or wherever you are,
right?
To get some of these things. It might be
I want to be warm and dry. I want to,
you know
grow my own fruit and vegetable.
Whatever it is, it doesn't matter,
right? You can solve it by
a number of different ways. But really
for the average person, I say this is
like
if you want to live on a beach you can
either become a billionaire and live in
St. Barts
or you can go to Latin America and live
on the beach for virtually nothing. And
if you're living in an internet age, you
can make it happen. But then what
happens is maybe you want some more
creature comforts. Maybe you do this.
But I don't say that we should all be
the Buddhist Zen master and say we need
nothing. We can reject everything.
But if we break it down to what is the
feeling that I want
then you can solve it with money on
without money and you won't be
disappointed because remember the very
beginning of our conversation
is what makes people unhappy
is when their vision of their future
self
and their current state don't meet.
Now, if your vision of your future self
is remember I said I want that that
peninsula in Spain with that family. So,
what are the component parts there? I
like sea. I like uh social life of
people. Uh I like natural beauty and
with somebody I love. Okay.
That can be solved 100 different ways.
But in your life, did you have to shift
from the building zone, the building
season of life to then the kind of
enjoyment season of life?
I did
in the middle.
Which was the lesson I learned.
Is I had done the investment banking and
the hedge fund thing. I then opted out
of the rat race. I wasn't the richest
guy in the world, but I thought, you
know what? If I can get a source of
income I can live and I can grow my
olives and almonds and I lived in a
beautiful house on the side of a
national park near a beach town in
Spain.
I've won the lottery.
And I started Global Macro Investor.
That ended up becoming a um a much
bigger thing cuz the financial crisis
and I predicted it and got all that
stuff right. Um and so
what I found is I'd semi-retired
and I was surrounded by people
who weren't really
stimulating, intellectually stimulating.
I made some great friends.
But you wouldn't have a conversation
like this.
And so, I felt isolated.
And then, you know, you live on
adrenaline if you're an entrepreneur or
you're in financial markets and so, you
end up going out to bars and nightclub,
you know
and I'm like I looked at it and I've
been there 10 years. I'm like, I got to
get out of this because I'm excited by
life. I'm excited. I want to do the
entrepreneur thing. I love investing. I
just want to be around people who also
did it. And but by chance, I ended up
building a house in the Cayman Islands
um cuz it was one of my dreams. I wanted
to drop a house on tropical beach. I
love diving, all of this stuff. And that
was the signal to me to go, [ __ ] it. I'm
moving to Cayman. I started Real Vision
and I started the entrepreneur's journey
and now I've got four companies and I'm
busier than I've ever been in my life.
I'm very happy doing it. But it's a
chapter again.
And it'll give me the lifestyle ratchet,
but also the intellectual ratchet that I
wanted to prove to myself that I can do
some of these things. We have a closing
tradition on this podcast where the last
guest leaves a question for the next
guest not knowing who they're going to
be leaving it for.
I've never revealed the last question in
terms of who's written it.
But I'm going to reveal it in this case.
This question is written by Boris
Johnson.
And the question was, have you ever
tried to sack someone and ended the
meeting having accidentally promoted
them?
Um Boris is speaking from experience
there.
You know, I think
I probably have.
I think I probably have.
And that goes back to one of my things
that I've had to learn is how to have
difficult conversations.
I'm English.
And my mom's Dutch. We're also quite
evasive. We don't like
drama.
My wife's American, so she's taught me
that like you just go straight in for
the kill. And I've avoided tough
conversations.
And so
I've probably ended up in that
situation.
Or something close to it. Does it not I
have as well. Of course I have. And I'm
just like but this is the lesson I'm
trying to learn is
you need to be more
if it's a tough conversation, just do
it.
Amen.
Thank you, Raoul. Um I think everybody
should go and check out your channel,
which I've watched for many, many years
now. I think it's the In fact, it's the
only channel I go looking for when I'm
looking for advice on
anything crypto-related, the macro
environment, inflation, all of these
things. The only channel that I trust
and that I go looking for, and I really,
really mean this when I say it, has
always been yours because I think you've
provided um nuance in a way that's
accessible to the average person. And a
lot of these finance channels are very
difficult to like understand the
terminology. They kind of skip past that
part. But what you've done so well is
made all of these subjects so accessible
for everybody.
Um and I can't imagine how many millions
of people you've um helped open their
eyes to the state of currency debasement
and you know, some of the myths around
how to create and and save your wealth.
And I think that's um
a mission that is so incredibly
important because a lot of this insight
unfortunately, historically, has been
reserved for the elites, however you
want to define them. The elites
intellectually or the those only the
people that work in finance. And I think
what Real Vision has done is blown those
doors open. And you're you've been a a
champion for me in my life um and and an
educator for me in my life. So that's
why I was very excited to speak to you
today. So
Thank you for what you taught me. I
appreciate that. And also, for everybody
watching this, look, I'm genuine in
trying to help as many people.
And so we've that the this whole
everything code thesis to make people
understand it more. We've made a whole
special uh area for you guys on Real
Vision. Go to realvision.com {forward
slash} diary.
And there is all fit for you guys
watching this.
It's the everything code, the document
so you can read it, watch the video. You
get free Real Vision subscription cuz
it's free to join.
And honestly, there's so many tools. And
if you don't understand something, ask
the AI. The bottom right of the screen
is a little plus button. You ask the AI,
the Real Vision bot, it'll explain it to
you.
Everything you need is there. It's free.
There's no reason not to unfuck your own
future. I'll link that below so
everyone's got it. That's realvision.com
{forward slash} diary. There'll be a
link below in the description, wherever
you're listening to this.
Um thank you.
Thanks for your time. Thank you for your
time.
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Ask follow-up questions or revisit key timestamps.
Raoul Pal discusses the macroeconomic challenges facing younger generations, particularly the difficulty in building wealth due to wage stagnation, rising housing costs, and currency debasement. He advocates for investing in technology and cryptocurrencies as primary vehicles for wealth creation, arguing that traditional assets like the S&P 500 or real estate are less effective in the current financial climate. Raoul emphasizes the importance of becoming an expert in a specific field, reverse-engineering success, and maintaining a long-term perspective. The conversation also explores the transformative impact of AI on the workforce and the economy, and the necessity of personal financial education in an era where traditional systems may not secure one's future.
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