[music]

>> Welcome back to the Growth Boss podcast

where we seek out the secrets to

high-performing campaigns from some of

the smartest marketers in the world. I'm

your host Jared Smith. Today I have Yash

Singh with me and he's going to teach us

how to get 23 plus leads per week using

Google Business Profile and AI. Yash is

the founder of Trade Ops Consulting

where he helps HVAC and home services

companies generate a steady flow of

quality leads. He began his career

running a marketing agency and helping

more than 150 businesses improve their

visibility on Google and AI on platforms

like ChatGPT. After years of working

across different industries, Yash chose

to focus exclusively on home services

with a special emphasis on HVAC

companies. Yash, thank you so much for

being here today.

>> Thanks a lot for having me, Jared.

Really appreciate it.

>> Absolutely. So, Yash, 23 leads a week, I

think most business owners would be

drooling over that. I want to learn how

you do that on both GBP profiles and AI.

Let's start with AI. AI is such a hot

item right now. Most people are using an

LLM like Claude or ChatGPT to certainly

search for things but even run their

companies. So, I know a lot of people

are wondering, especially in the home

service and local business market, how

they can improve their rankings there.

And just again, before you say anything,

I just want to reference to to

entrepreneurs out there, really

regardless of what industry you're in, I

understand a lot of people aren't

necessarily in home services. You're

going to have some really big takeaways

here today because so much of what works

in one niche can work in others. There's

nuances obviously that are going to be

unique to home services, but I'm willing

to to bet based on doing this for over

20 years that 95% of what Yash shares

today is going to be relevant for a lot

of different businesses. So, Yash, go

ahead and walk us through how you're

able to generate that lead flow. Again,

starting with AI, what is kind of the

secret recipe for getting an AI these

days?

>> Sure. And before I move

on with the question that you asked me,

Jared, first of all, same thing what you

said. Most of the stuff that I'm going

to talk about it's going to work for all

the industries, no matter what. Reason

being, core or the base remains the

same. It's just that you just need to

change a bit of stuff to perfectly work

for your industry. Now, coming to your

question, the first part,

how are we generating these amount of

leads? And second, how are we

getting on the AI and LLMs? How are we

ranking our businesses on there, right?

That was your question.

>> Yeah.

>> Perfect. So, in a nutshell, AI

specifically works a lot around

consensus. Okay? Consensus is basically

how much times you can push your company

or how frequently you can get your

company to be

mentioned

for a specific set of keywords, phrases,

or questions, anything on the AI or

LLMs. Okay? Here's an instance of that.

For instance, if I am in Tucson,

Arizona, and I'm searching for an

emergency AC repair company who can who

could come today and get my AC repair.

And if I go on ChatGPT and I search for

best AC repair company in Tucson,

Arizona, something like that.

What ChatGPT is basically doing is is

basically going on the internet or

whatever information it has and checking

through the information and seeing the

consensus of all of those companies

being mentioned and showing you the best

possible results. It's not very

different than Google, how Google or SEO

is being done. It's just that the the

major focus has been on listicles,

links, mentions, and stuff like that.

So, it's more of off-page SEO than the

usual content stuff that we used to do,

you know? For instance,

the on-page or the basic on-page SEO

that you do, the information that you

put on your website, directories,

everything remains exactly the same how

we used to do SEO. It's just that the

listicles that you do, for instance, you

will find that on Yelp you have got

something like best AC repair companies

or best HVAC contractor next Y city.

That stuff, if you're being referenced

there, if you're being referenced on

Houzz Houzz is basically something

really important for your home service.

If you're being referenced on Triple B,

if you're being referenced on all of

these other important directories or

websites, anywhere you can see a

listicle where it's it's mentioning

couple of different companies and the

better your rank is, the more chances

you have being mentioned on ChatGPT,

Claude, Perplexity, anything like that.

>> Okay, let's talk a little bit about

listicles. A lot of talk these days

about listicles. We use a lot of

listicles with our agency. They've been

very helpful. Walk us through how you

develop a listicle. How do you choose

the competitors to include on there?

Where do you publish your listicles? How

do you kind of determine where you're

going to publish them? Walk us through

what that looks like.

>> Sure. So, there mainly two stuff here,

right? First of all, getting on all of

the important directories. Let's say

Yelp, Yellow Pages, Triple B. You have

to know what all are the important

directories for your specific industry.

For home service or for HVAC, these

might be the industries. For a personal

injury lawyer, that's going to be

different, you know? So, you'll have to

first of all know what all are the

really important directories in your

specific industry. That's the first

thing. You have to make sure that you

are in there. If needed, go pay Triple

B. I mean, yes, it might not be worth it

for just Triple B accreditation, but it

could be really worth it for the

mention. 500, 600 bucks annually, that's

not that much. You you get what I mean,

right? So, yes, first of all, make sure

you are there on all of those important

directories where AI is sourcing

information from. First thing. Second,

having your own listicles. Now, press

release works pretty fine if you're in

kind of low competitive industry or an

area with less than 100,000 population.

It used to work great 6 months ago, but

now since a lot of people have always

spammed the heck out of it, now those

same sources are being referenced in

ChatGPT now or any other AI. Sources are

being changed. Sources

or the authoritative sources are being

taken compared to if or if you think of

6 months ago

where most of your press release

campaigns were getting quoted or were

being sourced in the information for any

local SEO specific terms. Now, that's

not happening. You have to push more on

authoritative websites. And what I mean

by authoritative websites, it's more of

how we used to do parasite SEO. Now, I

know I'm again introducing another

jargon here, parasite SEO and stuff like

that. But in a nutshell, first thing,

make sure that the website where you're

publishing any listicle is authoritative

enough. Second, it gets relevant traffic

on relevant keywords. And third, the

listicles What was the question of which

which was how do you exactly include the

competitors? How we do that? We usually

list ourselves as a top company or the

second company depending on how many

listicles we are doing every single

month. It's either going to be first or

second position and then we have got

pros, cons, or benefits or anything like

that. And then all the certifications.

For instance, if you were choosing,

let's say, the best HR company in XY

city through Nextdoor, you know, or any

other something any other certificate or

something like that. We make sure that

for us at least we mention all of those

stuff because that's very important.

Right?

Then we source competitors usually from

those other directories. For instance,

I'll check Yelp, I'll check Triple B,

I'll check couple of different other

directories and see a common pattern. I

usually have I have a cloud skill for

this that just goes and checks all these

competitors who are being referenced

frequently on all of these tech piece

and then I take competitors from it

there and then we just add them.

>> Yeah, beautiful. Let's talk a little bit

about parasite SEO. Some of the business

owners and and marketers that listen to

this may not fully understand what that

is, but this is, you know, an important

thing to know these days in 2026. So,

walk people through a little bit about

what parasite SEO is and what are some

of the sites that you're using to

publish these articles on, you know, in

that realm.

>> Sure. So, basically parasite SEO

is a concept where you publish content

on other high-quality or

high-authoritative third-party websites.

It could be Reddit, could be LinkedIn,

could be any other guest posting website

that for instance Forbes or something

like that. You use those specific

websites to rank quickly on Google or

any other place, right? Because if you

are going to do the same with your own

website, it might take longer to rank.

That's the concept of parasite SEO. Now,

how are we sourcing them? Really depends

on

the industry first of all and then

second also the city. For some cities,

Reddit is working great, okay? Reddit

Reddit is being referenced a lot. So, in

those cities, we are using Reddit to

make sure that our business is being

used as a as an information source or is

being referenced for those certain terms

like AC repair, HVAC company or anything

like that. For other businesses, what we

are seeing is couple of specific press

release websites are working great. If I

could give you an instance, I'm not sure

if if I can mention any specific vendor

here.

>> Sure, go ahead.

>> But, yeah, sure. So, I'm using two guys

specifically for press release. One is

the news guy, Randy Road. I love that

guy. Uh he has got some great stuff.

Another one is We Follow Gigs. We do use

their service as well. So, We Follow

Gigs basically has our smaller campaign

stuff. For instance, if you don't want

to publish on 400 websites or 100

websites, you can just go and choose one

specific publication that's going to

just publish on 20, 15, 10 specific

websites. So, these are the two that I'm

using, but if you are in a competitive

industry, let's say personal injury

lawyer,

you are not really going to see results

coming from press release. You'll

probably have to purchase something like

a guest post where you have your own

listicle, right? And that guest post

website needs to

be really, really kind of related to

what you're focusing or what your

service is. For instance, if I'm an Hvac

company, I'm going to make sure that the

guest post, the listicle guest post that

I'm publishing on the website, it's on a

website that just talks about home

service and gets certain amount of

traffic, is ranking for home service

specific keywords. All that.

>> Yeah, I love it. And it is it does make

sense. And it's just important for

everybody to understand, you know, the

competition level of your niche dictates

the specific strategies that are

involved, right? So, what Yash is saying

is if you're in a highly competitive

niche, you know, press releases aren't

going to be enough. But if you're in a

low competitive niche, that may be all

you need, which is really amazing. And

again, if you're in a low to mid

competition niche, you can publish your

articles on these free websites, Medium,

LinkedIn, Yash mentioned LinkedIn,

Reddit. These are all free websites that

you can publish your content, publish

your listicles on, and they're highly

trusted. They generate millions of

visits every month because they're

extremely authoritative in Google. And

so, that's, you know, kind of one of the

main measurements that we use, you know,

uh personally, is if they're not

generating a bunch of traffic from

Google, they're not trusted. It doesn't

matter what their DA is or, you know,

however you're tracking authority. But

just a real quick, you know, kind of fun

story. So, my mother-in-law launched a

pet sitting business just about 6 months

ago. And again, not very competitive,

right? So, we used LinkedIn, we used a

number of kind of, you know, free

sources to publish articles, and we were

able to get her ranked in GBP, in AI, in

Google within about 60 days. She's

ranking number one, you know, just

publishing content on all these free

sources. So, I think some people look at

free sources and they're like, "Oh, it

can't be that good." But again, Google

trusts LinkedIn. Google trusts Reddit.

So, you It's in your best interest to

utilize those. So, that's great. What

else is kind of needed? You've got the

listical thing going, you know, are

there any other changes that business

owner would need to make to get ranked

in AI?

>> Yeah, and just to add to what you said,

YouTube is another fantastic thing

that's being referenced a lot in AI. So,

that's another free source. So, talking

about the exact stuff that you

mentioned, listicals and then making

sure we are on those directories, Yelp,

Yellow Pages, everything. Again, it

depends on what specific industry you're

working with. If you're into personal

injury, if you're into SaaS, it's going

to be different than what I'm saying.

But, you're just a quick click away to

just uh kind of, you know, check what

all directories are important for your

specific industry. Third, is your own

website. You have to make sure that the

website, the homepage specifically,

has all the information about you,

certification.

I'll tell you one thing. We actually did

a test, I guess, last month itself here.

We tested adding those certifications,

for instance, triple B accreditation,

XYZ number of reviews on Google, Yelp,

Facebook, and then Nextdoor awards and

stuff like that. We tried removing that,

and we tried adding that, and we saw

position changes of up to six position

on Google. Just by doing that, you know?

>> Yes.

>> We were Previously, we were in position

12, but by adding that, we went and we

Our position jumped to six position

within 2 days, you know? So, that's

something really important. And what

you'll see is that specific stuff will

be referenced in ChatGPT as well when

it's actually mentioning your business.

So, for instance, if your business is

being mentioned for XYZ service, it's

going to pull those certificates. It's

It's going to pull those reviews and

everything from your website, your GBP.

So, make sure that you're having all of

those conversion-specific metrics on

your website. Second, have all the

service pages. That's again something

very important. For instance, this is

again an instance of my specific

industry that might differ if you're

into a different one, but a lot of times

if you're a single-location business,

let's say if you just work in Tucson,

okay?

AC repair is a sub-service of HVAC. Yet,

you'll find that AC is being ranked from

the homepage most of the times.

>> Mhm.

>> Okay? So, what I'm saying is even if if

you just Google and search for AC repair

Tucson, Arizona, you'll find that most

of the homepages are actually ranking

and not their service pages. Right? And

a lot of times I see people not having

those service pages. That's something

that actually affects your Yeah, because

Are you Jerry, are you aware of IMG

courses by any chance?

>> Yeah. Yeah.

>> by Kyle Roof. Yeah. Yeah. Yeah, I was

talking to someone

>> I have it open right now. If I could

share my tabs, I literally have a

little, you know, deal with the pillars

in there. I'm going through it again, so

yeah.

>> I have my course on that platform, and I

was actually talking to someone from

their platform, right? And we were

talking about the same stuff. The

service pages, specifically for local

SEO, if you're into local SEO. The

service pages that you have on your

website, that influences AI as well.

Doesn't matter if if Google is not

showing your service page for AC repair,

that doesn't matter. But it's You still

need to make sure that you're having all

of those service pages. Okay? That

influences strategy, that influences

Google and anything where you want to

rank.

>> Absolutely. And I just want to reiterate

the importance of this cuz we're seeing

the same thing in the legal industry,

which is where we do a lot of business.

And what I tell clients is they have to

brag about their business. And I've

never told clients that in the past,

right? Because these things weren't as

important before, but paying for these

certifications, in a lot of cases,

unfortunately, you have to pay for

awards, especially in the legal side,

you have to pay a couple thousand

dollars for maybe a super lawyers or

some of these other things where you

have to be in order to be considered,

you have to pay. BBB is the same thing.

You're paying five $600 in order to to

be listed, but the benefits are there.

And it's really important right on your

homepage, you know, you got to brag

about it. What have you done? One of the

some of the things we're suggesting our

clients do is not only mention how many

maybe total cases they've handled or how

many total customers they've served, but

how many have they served last year? So

that the LLMs have an idea of like, wow,

these guys have served 10,000 clients,

but last year they served 750.

Now, if nobody else in your industry is

referencing how many customers they're

serving a year, you're going to get a

little bit of extra, you know, bonus

points because you're giving the LLMs

that extra information. And at the end

of the day, it's a point system just

like Google. Like the more points you

can build up, the more authoritative you

are in these platforms. So, great point.

>> Yeah, and you know, anyone can use cloud

to create great content. Where is the

USP? Where's the edge? It's exactly in

what you just talked, right? I mean, I

can generate 100 service pages today,

but what's going to differentiate me

than other competitors is how many

certificates I've got, how many reviews

I've got, you know, stuff like that.

>> Yeah. And you know, the other thing is

business owners, you know, in the past,

we had very minimal onboarding kind of

questionnaires, things that clients had

to go through. We have to really had to

ramp that up over the last year because

we need all this information. And one of

the things I tell clients is they need

to take their time as they're going

through this because a lot of them don't

have the articulate USP statements,

unique positioning statements, right?

They're not exactly clear what makes

them different or special from their

competitors. But these are the types of

things that a business owner needs to

just get away for a little bit on a

Saturday, Sunday, really process this.

Why would a customer use you over your

number one competitor? And compare

yourself to the number one. Think about

that. Think deeply about that. Why would

they use you? Because there's going to

be some unique edge that you have that

others don't have. And the more you can

articulate that on your on your website,

the better your rankings are going to

be.

>> Exactly.

>> Awesome. Let's switch gears a little

bit. Let's talk about Google Business

Profiles. Obviously, extremely important

for any local business. What are some of

the the keys to success there?

>> Sure. And just to add a point here, no

matter how much we talk about AI and

stuff like that, GBP still bring 80% of

the leads for our clients.

>> Absolutely.

>> important. Extremely important. And

I mean, all of these AI are pulling

information from GBP as well. So, that

just makes it more important. Talking

about ranking factor, major ranking

factors for local pack or our GBP, it's

it's GBP signals.

For instance, categories. Starting with

name, that's very important. If you have

name, if you somehow get name in the DBA

doing business as and just add that

in your name. I'm not suggesting to just

overstuff keywords in the name though.

That might get you suspended. But if you

have got license and everything with

keyword in your name, that helps a lot.

That's the first thing. Second,

categories. Yeah, you want to add

something here?

>> Yeah, real quickly. Give the listeners a

couple examples. Because again, I think,

you know, maybe keyword stuffing is what

would come to mind. Certainly, that's

what I would think about if I didn't

know what you were referencing. But give

a couple examples where a business could

change their name, what they would

change it to, and just a little bit

about the results that would take place

there.

>> First thing, I don't really add any city

information in the name.

Reason being, I don't I mean, I don't

see people really searching for HVAC

company XYZ city. They I mean, there are

searches for that, but that's hardly 5

10 15%. Most of the searches are going

to be about HVAC company or HVAC company

near me, something like that. You get my

point, right? So, and Google just knows

your location anyway, so that proximity

thing, that that's not really helpful.

But, what I specifically mean here is,

let's say if you've got, again, I'm just

using HVAC because I I just work with

them every single day, right? If you

have got an HVAC company and currently

your name is

let's say

Bob, right? You can have your name

something like Bob, you know, heating,

ventilation, and air conditioning, or

Bob HVAC, or Bob AC repair, something

like that where you have your keyword

added in the name. And it gets more

important if other competitors are

actually using that.

You know, if no one is using that, it's

fine. You'll still get away with that.

You'll still rank really well without

actually using that. But, if all of

those other competitors are actually

using name in the keyword, sorry,

keyword in the name, you're going to

have really hard time ranking better

than them better than them even after

getting couple more reviews than them,

you know, you get my point, right? So,

that's when it gets super important. If

your competitors are having keywords in

the name, get that in your name as well.

Uh it takes 7 to 10 days if I'm not

wrong to get a DBA.

It's not that hard.

And if you're not just if you're not

really overstuffing a lot of stuff,

you're not really going to get

suspended. So, yeah, that's my first

point.

>> Yeah, love it. So, again, just to

clarify real quick so everybody can

follow along. If you go to Google right

now, you do a search for whatever your

main keyword is. If you see that your

competitors, and again, in many niches

these days, you're going to notice this.

If they're including their keywords,

their practice areas, their, you know,

services in the business name, it's

probably a good idea for you to do the

same. We're seeing this a lot in the

legal industry, very, very prevalent,

especially in mid to larger cities. So,

that's how you know if you need it. If

if you do a search in your city and

nobody it's all Smith and White, Jones

and, you know, this guy, probably don't

need to worry about it, but if it's

Jones injury lawyers, Smith injury

attorneys, Smith car accident lawyers,

and those are the three businesses,

that's where you have to absolutely

change your name in order to compete.

All right, Yash, what's number two in

the list?

>> Categories. Absolutely important.

Just use Plepper for that or GMB

profiler, all of these tools that I'm

mentioning, they're free. Just go to

these tools and check categories of

other ranking competitors. See how many

categories have they got,

what's their primary category, what's

their secondary categories, and I'll

just do exactly I'll take an average and

I'll just do exactly what my ranking

competitors are actually doing. That's

the second step.

>> Third, services, service area. So,

service area doesn't really affect that

much, but I still like to kind of do

that. Services, service areas,

descriptions, all of the information,

all of the on-page optimization within

GBP, including updates, including

products and everything like that. So, I

like to play with products. For

instance, if it's an HVAC, you have got

Trane, Mitsubishi, specific companies in

HVAC. I like to add all of those

companies, AC, furnace, anything like

that in product. You can do exactly the

same with any other industry, and that

works pretty damn well. That's something

that's pretty good. And with GBP signals

or GBP optimization, I mean, anything

where you can optimize within the GBP

dashboard. From name, categories,

services, descriptions, and you have got

social profiles, you have got service

descriptions, you have got products,

review replies, and stuff like that. My

second point is reviews. After name,

category,

reviews are the most important ranking

factors. Review quantity, and then also

the frequency of number of review I

mean, frequency of reviews you are

getting every single week or every

single month. So, if you have let's say

if you have got

500 reviews and your competitor is

having 1,000 reviews. But, if your

competitor hasn't got any review or just

one or two reviews in the last couple of

weeks, and you are getting five, six,

seven, or you know, something like that

reviews every single week, you're still

going to see that your ranking is

comparatively better than

your competitor. In most of the cases,

there might be some exception

due to other other factors, but in most

of the cases, you're going to get ranked

better. Reason being, the frequency of

amount frequency of reviews on your

profile is better than your competitors.

So,

third is reviews, the amount of reviews,

and the frequency of reviews.

Then you have got on-page signal.

Another one is on-page signal. If you

see, you know, you have got your website

section on the GMB.

Exactly that page that you mentioned on

there, it's super important to optimize

that and mirror that with your GMB. What

exactly do I mean that? In most of the

cases, it's going to be your home page,

but if you're a multi-location business,

that might be a location page. Any

service that you're including in your

GMB, it needs to be there on your

website.

Usually, service pages.

You have to make sure that the name,

address, phone number, map, everything

mirrors exactly the same on your on your

website with your GMB. Third, I'm

further talking about on-page

optimization of the website. I really

like to add keyword-rich anchor text,

and then internal link to the respective

service pages. For instance,

same HVAC, I've got, let's say, AC

replacement and repair page. I've got

furnaces, I've got IAQ and different

service pages. I'll make sure that the

internal linking to those respective

service pages are being done with

keyword-rich anchor text, exactly the

anchor text that I want to rank on.

And that I have seen that helping a lot

with GBP ranking as well. So, anything

that you do on your homepage or or the

webpage associated with your GBP, that

helps a lot. Meta title, meta

description, H1, anything like that. And

a quick hack on that,

I really

like to include near me, near you terms

in H2s. I've seen that helping. I've

seen that helping cross different

campaigns. I've tried that again and

again and every single time, I've seen

that helping in ranking of the GBP.

>> Love it. Let's talk just a little bit

about reviews because I don't think the

average business owner understands their

importance. A lot of business owners

understand on traditional SEO the

importance of link building, right? And

I like to I like to kind of compare

reviews with links in in the sense that

like your business name, your category,

your services, products, everything

you're putting in the GBP is like the

basic barrier to entry. That's how you

tell Google, "This is what your business

is about." Right? But saying this is

what your business is about doesn't get

you ranked. It just ensures that you get

categorized properly. It ensures that

you are categorized as an HVAC or as a

personal injury attorney or as whatever

kind of business you have. But you have

to recognize there's hundreds of

competitors that are doing the exact

same thing. So, you doing that alone is

not enough to rank. It's enough for you

to be categorized. But then, the reviews

come in and that's really a major

ranking factor that's going to determine

where you place in the map pack, right?

And so, I want to just stress, you know,

uh Yash talked about uh the consistency

component. So, what I see a lot of these

law firms doing is they haven't gotten

reviews in 5 10 years. Somebody tells

them, "Hey, go get some reviews." They

go back to all of their clients. They

get 200 reviews. And then uh they come

back to me maybe 2 years after that.

They're like, "Jared, we're not ranking

well." And I look at the reviews. They

haven't had a review in 2 years. This

has to be a consistent thing that you're

doing every month. And I would

recommend, listen, if the business owner

isn't going to own, you know, that

process, somebody in your company has to

own it. Somebody has to be responsible

every single week for getting reviews

from happy clients. I see a lot of

businesses incentivizing

their crewmen or their attorneys or

their doctors or whoever, you know, is

kind of on the front line account

managers to get reviews. Um you know,

check to see if that's legal in in your

area, but you have to do something in

order to prioritize this because this is

going to be the biggest difference,

realistically, and Yash, correct me if

I'm wrong, between your business

succeeding or not. And when I look at

the value of the business

and what you're generating, it's like

when somebody goes to buy your business,

a big thing they're buying are those

reviews and that review system. So, I

would look at the value of a good review

system as being worth millions of

dollars to a lot of different kinds of

businesses. So, this is very very

serious.

>> Yeah. I mean, Jared, you hit the nail on

the head. I was actually talking to a

broker last weekend. He actually

mentioned the exact same stuff that

if you want to

kind of credit your business at a

certain point of time, reputation

management is super important because

people want to buy reputable business.

They don't want to buy a shitty

business.

>> Right.

>> So that that's really important.

>> Yeah. What else? Any other kind of big

levers that a business owner needs to

pull to to get ranked there in the maps?

>> I mean, you have to do the basic

citations and stuff. I see people doing

500,000 different citations.

That doesn't even get indexed. I mean,

that's still fine if you want to just

click the check box, but there are

hardly 50 60 citation in every single

industry that moves the needle. You have

to find those in your industry. You have

to find which of these citations are

being

I mean, being called in AI or by Google

and everything. And then you have to

make sure that you are at that place. If

if you have to pay for that, go pay for

that because it's worth it.

>> [snorts]

>> Other than that, you have got social

signals as well. That's very important.

What I mean by social signals? Further

for real, as we are moving with AI,

I mean, I can't stress more on that.

You have to be omnipresent. You have to

be there on Facebook. You have to be

there on TikTok. You have to be there on

Instagram. You certainly don't have to

create

different content for each of that. You

can just have

one single reel that that's going on all

of these different platforms. You get my

point, right? And then you just have to

make sure that you are getting reviews

on other

platforms as well. If you want to focus

a lot on AI, make sure that you're

getting reviews on different platforms

and not just Google, you know? That's

something very important. And other than

that, even for GBP, I find links are

important. That's not the biggest factor

for GBP ranking, but yeah, that's a

significant factor. If you are having

links, if you are having mentions uh

from really good authoritative places

that I mean, I'm not just talking about

GBP or whatever that number is. I'm

talking about actual websites in your

industry. And if you're getting a link

from that, it does help.

>> Yeah. Ayasha, what if I came to you? I'm

an HVAC business in in a major city. I'm

talking, you know, New York City or Los

Angeles or Houston, like massive massive

city.

And let's say I'm doing all these

things. I'm ranked fourth or fifth. What

are going to be the little levers that

you're going to have to pull to get me

up into the top two for my business?

>> Depends. Are we talking maps? Are we

talking service? Are we talking ads?

>> Let's talk maps.

>> Okay, perfect.

The biggest thing I'll focus on is if I

can get keyword in the name. If you're

not having that, I'll make sure to check

all the categories if we have done that

correctly. I'll check with the sales

team. Do they have

review asking process in the sales

questions? That's super important.

If not, I'll make sure that we are

asking for reviews when we are with the

homeowner. Because I mean, I see people

all the time, you know, they have got an

automated email and text messaging

system for a review and stuff like that.

That's really fine, but the best chance

of you getting a positive reviews when

you are with a homeowner.

>> Absolutely.

>> So, when we start with a client, we

actually send them a business card that

has review QR in the in it, you know?

And it just makes everything really

easy. We We just ask the business owner

to hand out, you know, five 10 business

cards to each technician. And when the

technician goes to a home, at the very

end of the sales at the very end of the,

you know, of the process, he asks if

they're satisfied with with the work

that he put. You know, and if they are

just ask them to be reviewed. Just give

Just hand them a QR. Just hand them a

business card and ask them to scan the

QR code. It's easy, you know?

>> Super easy.

>> That's something that we usually do.

Other than that, I check with all the

directories if we are present on that,

you know? And fifth, super important,

the website itself. Is the website

optimized? Because

I mean, I've seen

average ranking going from 13 14 to 8,

9. And I'm talking about 2-mile radius.

That's 64 miles squared radius or

something like that, if I'm not wrong.

I've seen the average ranking go from 13

to 9 in 12 hours just by optimizing the

page that is actually associated with

the GBP. You know, in most of the cases,

it's going to be the home page.

>> Yeah, fantastic. That's great. That's

great. Yash, thank you so much for your

time today. A lot of great nuggets in

here. For somebody who wants to connect

with you, what's the best way for them

to do that? I've got a YouTube channel.

I'm not super active, to be honest. I'm

mostly active on Facebook. You can find

me on there. I've got a YouTube channel,

SEO with Yash. I do publish a bit, but

lately I've been just focusing on my

agency, uh that is Trade Offs

Consulting. So, yeah. Ha.

I'll be very honest, right? I'm just

active on Facebook. I'm trying to be

active on other social media, but right

now I'm just busy with the fulfillment

stuff, so. Yeah, I I totally get it. I

totally get it. We'll link up all of

those links in the show notes below.

Thank you so much again for listening.

Yash, thank you for your time. Really

appreciate it.

>> Thanks a lot. Thanks a lot for having

me, Jim.

>> [music]