Apple has just wrapped up, possibly the

most important WWDC they've ever had.

It's Tim Cook's last dance before

stepping down as CEO, so we got our

final

>> Good morning.

>> And even more importantly, after 2 years

of Apple convincing us that their phones

are about to become supercharged with

AI, and then a $250 million lawsuit for

under-delivering, today was the event

where they had to prove that actually

Apple Intelligence and their next-gen

Siri, called Siri AI, is the real deal.

And they've definitely got the design

right. It all looks beautiful. But

there's also some question marks around

functionality, and a couple of bits that

just felt straight-up tone-deaf to me.

We'll get to that. So, given the

absolutely enormous stakes of this

event, I found it pretty hilarious that

Apple kicked things off by talking about

the corner radius on their windows

within your Mac.

>> Every window on macOS now has the same

tighter corner radius.

>> Finally, they answered my prayers. The

big picture though, aside from all the

AI stuff, is this year's software is all

about optimization across all of their

products. Seems like Apple realized

after a year of squinting at their icons

that the transparency of liquid glass

was probably set a bit high by default,

so they've toned it down. And since no

one seems to agree on what the correct

amount of transparency actually is,

they've gone, "Fine, we'll do it

yourselves." and given us a slider. So,

depending on how brave you're feeling,

you can decide to either dial it up from

there or down. This is very clearly the

year of Apple fixing their back end.

They do this every now and again, and

[music] these are often the less

exciting updates, but the ones that

actually end up mattering more. Like,

for example, they're saying that now

everything is just going to be faster.

They threw out a whole load of numbers.

Like, for example, iPhone apps now load

up to 30% faster. After shooting photos,

those photos appear in your gallery up

to 70% faster. AirDrops are up to 80%

faster. And because your devices are

also about to get much better at

properly indexing files, you'll also be

able to search through them quicker.

Bear in mind there's up to's though.

Nothing they've announced is actually

going to feel as transformative as

they're making it sound, but I do like

the idea of things getting faster. There

are also a ton of other smaller changes.

You could just pause here if you fancy a

very long read. And then, just before

the big new Apple Intelligence and Siri,

Apple took a surprise segue into child

protection features, [music] which I now

have extra reason to care about now. The

idea is really to give parents complete

control over what their kids can see and

do. So, anytime your kid wants to

download a new app, you get a ping. You

can see it and you can decide to approve

it. Anytime they visit a new website for

the first time or even talk to a new

contact, you can see [music] it and

approve it, which I guess is kind of a

double-edged blade cuz it's got the

safety benefits, making sure that

they're not talking to people they

shouldn't be, but also partly just the

overstimulation stuff. It means that you

can start your kids off with just a tiny

number of apps when they're young and

then let them unlock more as they get

older. Or you can just let them use

school-related apps during the school

day and then schedule the entertainment

apps to only unlock in the evening. Now,

whether or not this is in response to

governments demanding better child

protection or just Apple seeing the

massive potential upside in getting kids

locked into their ecosystem before

they're old enough to even make a

choice, these are really good features

that it's kind of sad to say, but

they're needed now given how capable and

open the tech has become. But now it's

time to address the elephant, Siri AI.

They opened this whole thing up by

saying,

>> We know there are times when you expect

more from Siri.

>> Yeah, [music] I think that's quite the

understatement. The first time Apple

announced a new Siri in 2024 with this

brand new [music] disco lights

animation, which ended up as the main

feature, Siri was so half-baked that if

you bought an iPhone because of it,

Apple literally owes you up to $95. So,

I'm relieved to say that the new Siri AI

is a huge jump. So, it's got a fresh

look. It's got this subtler, [music]

toned-down, more liquid glassy

aesthetic. Potentially a little

personality loss, but premium, for sure.

And it now lives inside your Dynamic

Island. So, in terms of capability,

this [music] is not breaking any new

ground. It's not a secret that Apple's

paying Google a billion dollars a year

to use Gemini as its foundation. So,

it's not a surprise that pretty much

everything this new Siri can do is

something we've already seen Gemini

[music] do. But, that still makes it a

massive leap over the old Siri. So, they

gave a bunch of real-time examples in

their keynote, like how you can have

continued conversations with it. You can

ask when a band is performing, and then

ask how you can get tickets. They showed

how Siri now has screen awareness. So,

you can just be looking at a photo, and

then ask, "Where is this exactly?"

without needing [music] to spell out

what you're looking at. It has personal

context. So, Siri has access to all your

past messages, your photos, and because

your files are now indexed more

thoroughly, they're saying the Siri is

really good at pulling those things up

at just the right times when you ask

Siri about things related to them. Bear

in mind, though, this isn't a live

event. So, while they are showing what

appear to be real-time examples, how

many times did they test those real-time

examples till they worked out just

perfectly? I would guess more than once.

Here's the good news, though. While the

capability of Siri AI is, I would say,

not surprising, I think the

implementation

kind of is. Best moment of the entire

keynote was watching this guy having a

full-on ear orgasm listening to Siri's

improved voice quality.

>> Why has no one told me? I'm telling you,

man, I've been changed. Clear the

fridge. No, clear all the fridges.

>> On it, Jaws.

>> Which is also actually configurable now.

This is a seriously cool user interface

to be able to change the pace and

expressivity of your assistant to your

exact preferences. I love how they've

made this software actually feel like

part of the hardware. The way that all

of these Siri pop-ups blend seamlessly

into the physical camera cutout you have

on your phone. Put it this way, I can't

think of an assistant that looks as

smoothly integrated as this. And I guess

with all the time that Apple saved not

having to worry about what it does, cuz

>> [music]

>> that's kind of Google's problem now,

they've instead spent it optimizing how

to make it as intuitive as possible. It

just makes sense how Siri lives at the

top and then you pull down to talk to it

[music] and then pull down again to just

fluidly enter the new dedicated Siri

app. This is where you can full screen

your current conversation, but also

where the rest of your chats are stored

and synced [music] across all of your

other Apple devices. But maybe the

highlight of this entire section was

shortcuts. You can now use your natural

voice to describe a shortcut that you

want to create. The example they gave

was let my partner know automatically

every time I leave work

>> [music]

>> and give them an ETA based on real-time

map data. And that's it. All of the

clunkiness and complexity of actually

having to build the shortcut yourself is

gone. It's such a good use of AI because

it takes one of the best possible

features of the iPhone and changes it

from something that 10% of people at

most will even dare to fiddle with to

all of a sudden something that my

grandma would happily use. Now, as part

of this overhaul, Apple's also upgraded

that weird visual intelligence feature

that

I'm sure all of you used because now

it's powered by the new Siri AI and

integrated into the camera app itself.

There's some good ideas here. Like you

can scan a plate of food to get

nutritional insights or scan a bill and

then your phone can automatically split

that bill up and send people money

requests using Apple Cash. Way to make

your Android friends feel even more out

of it. I like the integration. It makes

sense to fuse visual intelligence with

the camera app that everyone's already

using. And it's great that each scan you

do automatically saves to your Siri app

so that you can come back to it. But

whether or not I actually use this is

going to rest entirely on how reliable

it is. Like if I'm on holiday and I'm

trying to translate the ingredients on a

trail mix to check if it contains

peanuts, which I am deathly allergic to,

I'm not going to use this over Google

Lens just because it has prettier

animations. It's all about the result.

Now, bear in mind this whole upgraded

Siri AI is not just [music] a phone

thing. It's coming to all Apple product

lines. So, the Apple Watch gets it,

which is really useful cuz that's an

even faster way to get to it than the

phone. The [music] Vision Pro gets it in

the form of this floating 3D blob, which

you can just look at and start speaking.

And what I thought was pretty impressive

is that it can understand not just the

Safari tabs and the windows that you

have open, but also the real objects in

the real room in front of you at the

same time. And the Mac gets it. But, to

me at least, that's the least useful

one. They showed a bunch of things that

you can do with this [music] new Siri,

like how it's integrated into the Mac's

normal Spotlight search, how you can

highlight files and then ask Siri

questions about them, like, [music] "Can

you compare the contents of them?" Or

how you can highlight text or even

images and it can extract the data from

them to add to your calendar really

quickly. But honestly, nothing they

showed for the Mac really excited me. I

think the difference is, unlike an Apple

Watch, when I'm on my Mac, I already

have access to all of the best tools

that exist. And

>> [music]

>> in that environment, I can't imagine

using a lot of Siri, which feels caught

up to some of the competition, but

certainly not a bleeding-edge tool. And

then finally for this event, Apple

introduced the next generation of Apple

Intelligence. I feel like this contained

both the highlights of the entire event

as well as the low points. So, Safari

can now automatically organize your tabs

into topics based on what it sees, which

is an interesting idea, but personally

to me looks just as confusing to

navigate as leaving it as is and having

a ton of tabs. But, being able to

describe an extension to Safari and just

let it build it, that's cool. Like for

example, a tool that lets you save

recipes easily. Your iPhone can now

automatically upgrade your weak

passwords, and that's wild cuz that's

not your phone just telling you they're

[music] weak. It's essentially your

phone logging into these sites on your

behalf, deciding what that password

should be, and then executing that

entire process. It also strikes me as an

extremely good way of locking people

further into Apple. Like, what's my

password for Spotify?

I have no idea, but my iPhone knows.

Apple's now got a very similar feature

to Google's Magic Queue, where the AI is

kind of trying to anticipate your needs.

So, if someone messages you about your

recent trip together, it can pull up all

the photos related to that trip. [music]

Or if someone emails about an upcoming

dinner reservation, you can get this

little option to add it immediately to

your calendar. If you're on a phone call

to, say, an airline, your phone can

retrieve any relevant confirmation codes

from your mail app. And I do trust that

Apple is going to integrate this

seamlessly, but what isn't as clear is

if it's all then going to fall apart if

you use Gmail or Google Calendar. One of

the standouts was in the Apple Home app.

They're saying that if you use a

compatible home security camera, then

your phone can use its new AI to scan

through the live feeds and summarize all

the notable events while breaking up the

clips into separated [music] segments.

There's a couple of instances where this

feature alone would have saved me hours.

And possibly the most important

announcement of the entire event, a

major boost in accuracy of spelling,

punctuation, and dictation. So, Apple's

saying that anything you now type or

speak into your Apple devices, when they

get the new updates, will be a lot more

accurate. This is a billion times more

useful than, like, AI features that try

to [music] write for you. I just want to

write like me, but correct. It means

Siri's going to better understand you.

Your reminders will actually pick up

what you mean. You can actually send

intelligible messages when hands-free on

CarPlay. But then they showed the new

image editing tools and it just got very

uncomfortable. So image playground got a

big update, too. You know, that image

generation tool that everyone used all

the time to make

>> [music]

>> to make

I don't really know, to be honest, but

it generates slop in higher quality now.

They gave an example of how you can now

use someone's face to make an invite for

an event, but I was just so surprised

for a company that's usually so

deliberate that no one questioned how

horrifying and soulless this end result

was. Apple intelligence can generate

contact posters and lock screen

wallpapers, but it still has that

mid-tier AI creepy not quite

photorealistic feel to it. They've

updated the photo cleanup to be able to

better scrub out photo bombers from your

images and I will not complain about

that. I mean, for the last 2 years,

ironically [music] for a feature called

cleanup, it sure has been quite the

mess. There's an extend tool so you can

expand images beyond their original

frame and it'll use AI to fill in the

blanks [music] and even spatial

reframing where using AI you can touch

and drag an image to change the angle

that the photo was taken from. And on

one hand, this was absolutely an

impressive tech demo of what's possible,

but on the other hand, I just kind of

hate this whole idea of you've already

got a perfectly fine photo there of your

two real children. Why would you turn

that into a fake AI image that never

happened just to make the angle more

[music] aesthetic? Overall, I feel like

Apple's AI has gone from very behind to

good enough. This isn't class leading,

but it will feel like a big jump in your

experience if all you use is Apple

products and you were happy before

anyway. There's just a couple of

important caveats. First, that while

it's great that they're updating even

phones as old as the iPhone 11 to the

new iOS 27, they're also saying that the

most powerful version of Siri that they

showed us and that's [music] kind of the

main upgrade they talked about, that's

only coming to the very latest products.

So, for iPhone, that's literally only

the Air and the 17 Pros, not even the

base iPhone 17. And with the iPad and

Mac, you get a little more leeway, but

not a lot. And then also, the fact that

Apple's being a bit cagey here about

what you actually get for free. They've

said some Apple Intelligence features,

including [music] image generation, have

daily usage limits because they rely on

powerful server models. Increased access

is available with most iCloud plus

subscription plans. Feels a bit like

trying to sweep the biggest question

mark people have under the rug as if

it's some sort of footnote, but time

will tell. If you've been thinking, by

the way, since that last video, "Aaron,

your phone is looking mighty clean

today." Yeah, since realizing that I am

truly stuck on the iPhone, I decided to

just get rid of every single icon I

didn't need, every app I didn't need,

every notification I didn't need. And

one of the best ways of doing that is

just getting everything about you off

the internet. You could try and do that

yourself. I've been using Incogni, our

sponsor, because it does it all for you.

It'll email brokers, the ones who

collect your addresses, phone numbers,

and try to sell them, and then exercise

your right to claim that data back. And

you should be able to notice actually

getting less spam and scam calls cuz

criminals often use that sold data to

target people. Oh, and you can use the

code BOSS below to get literally 60% off

an annual plan, with the family plan

being like silly good value.